Sleep Better On a King Size Innerspring Mattress

Item Information

• Description
  Billboard features drawing of a man lying on a mattress. Photo taken as part of advertisement study conducted by General Media and Copy Research Co.

• Item ID
  AAA5242
• Source Collection
  Outdoor Advertising Association of America (OAAA) Archives, 1885-1990s
• Product
  Innersping Mattresses
• Medium
  Billboard
• Placement Company
  Naegele
• Title
  Sleep Better On a King Size Innerspring Mattress
• Company
  US Steel Corp.
• Date
  1963 Sept. 1
• Setting
  City Scene
• Genre
  advertisements
  photographs
• Tone
  Color
• Type
  outdoor advertising
• Subject
  Consumer Goods & Services

• Copyright & Usage
  See the policy for this collection.