The Outdoor Advertising Association of America Slide Library was created by officials in the Outdoor Advertising Association of America ( OAAA) and member organizations. OAAA is the primary professional and trade association representing the outdoor advertising industry, and was founded to promote outdoor advertising interests in the U.S. OAAA members own and operate billboards, street furniture, transit, or other outdoor advertising displays.
Duke University Libraries originally created the descriptive metadata for the collection as part of the Resource of Outdoor Advertising Descriptions (ROAD) database, an NEH grant-funded project to provide access to Duke's outdoor advertising material. Images were then digitized with the assistance of a grant from the National Historical Publications and Records Commission (NHPRC).
Copyright & Citation
Most of the advertisements digitized as part of the the ROAD: Resource of Outdoor Advertising Descriptions Project were published after 1923. Therefore, the majority of advertisements represented in this resource are not in the public domain. The advertisements may be viewed and printed out by anyone for research, teaching, private study, or general interest. For any other uses of these advertisements please refer to the Copyright & Citation policy for the ROAD project.