Resource of Outdoor Advertising Descriptions (ROAD)

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Resource of Outdoor Advertising Descriptions (ROAD)

A portal to more than 30,000 images of outdoor advertisements from five different source collections.

Research Help

John W. Hartman Center for Sales, Advertising & Marketing History

919-660-5827

hartman-center@duke.edu

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Company

Morgan's Esso (6)
Morgan's / Esso (5)
Essolene (Esso) (3)
Esso Standard Oil Co. of New Jersey (1)
Esso? (1)
[Esso] (1)

Product

Gasoline (29)
Essolene Gasoline (11)
Esso Gasoline (10)
Motor Oil (10)
Esso motor oil (9)
Essolene (8)
Esso Motor Fuel (7)
Esso Oil (7)
Esso Gas Station (6)
Esso gasoline (6)
Motor Oil / Gasoline (6)
Gasoline Station (5)
standard oil (4)
Esso Standard Oil (3)
Essolene motor fuel (3)
Oil (3)
gasoline (3)
motor oil (3)
Atlas tires (2)
Automotive Maintenance? (2)
Automotive Service (2)
Automotive Service / Dealer (2)
Esso Motoring Products (2)
Esso essolene (2)
Esso gasoline, gas (2)
Gas Stations, Gasoline (2)
Automobile Service (1)
Esso , automobile service (1)
Esso Motor Oil (1)

Date

1933 June 16 (8)
1934 Sept. 19 (6)
1937 June 10 (6)
1939 May 11 (6)
1940 Sept. 4 (6)
1947 July 3 (6)
1948 Oct. 18 (6)
1948 Sept. 1 (6)
1933 July 19 (5)
1936 Dec. 20 (5)
1937 June 23 (5)
1939 July 14 (5)
Undated (5)
1939 Nov. 18 (4)
1940 Oct. 24 (4)
1942 May 12 (4)
[1960s?] (4)
1933 Sept. 6 (3)
1934 Nov. 24 (3)
1934 Sept. 18 (3)
1937 Mar. 10 (3)
1937 May 21 (3)
1940 Feb. 8 (3)
1940 July 16 (3)
1941 June 19 (3)
1946 July 25 (3)
1950 Feb. 24 (3)
1934 Dec. 14 (2)
1934 Mar. 9 (2)
1934 Oct. 10 (2)

Spatial Coverage

New Jersey (70)
Morsemere (22)
Pennsylvania (17)
Pennsville (9)
Fallsington (8)
Hammonton (5)
Trenton (5)
Berwyn (3)
Douglasville (3)
Philadelphia (3)
Beaverville (2)
Columbus (2)
Morsenaere (2)
Slackwood (2)
[New Jersey?] (2)
[Pennsylvania?] (2)
Fallsington? (1)
Ledgewood (1)
[Fallsington?] (1)

Subject

Transportation & Travel (105)
Automotive (59)
Billboards in Process (1)
Public Service (1)
Travel & Transportation (1)

Placement Company

R.C. Maxwell Co. (95)
R.C. Maxwell Co. Trenton N.J. (19)
R.C. Maxwell Co. Atlantic City, NJ (6)
R.C. Maxwell Co. Atlantic City N.J. (3)
R.C. Maxwell Trenton N.J. (2)
N/A (1)
O'Mealia (1)
R.C. Maxwell (1)
R.C. Maxwell Co. Atlantic City N.J.? (1)
Unknown (1)
[Federal?] (1)
[R.C. Maxwell Co. ?] (1)
unknown (1)

Tone

Black & White (160)
Color (6)

Medium

Billboard (160)
Advertising Proof (5)
Advertising Artwork (1)

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166 items found in this collection

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« Page 1 of 11 »

TOTAL POWER
TOTAL POWER
[word unclear] TOTAL POWER. Esso Extra. Best gasoline you can buy!
Untitled
Welcome All Travelers!
Happy Motoring Products--World's First Choice!
Esso--Yours for Happy Motoring
And Away You Go
Time for a check up
Time for a check up
Frost is in the air... Get Wise!
Greetings from you ESSO dealer
World's 1st Choice
Gets long distance Essolene Motor Fuel
Just say... I owe my long life to Essolene Motor Fuel
Esso more powerful than any gasoline

« Prev Page 1 of 11 Next »

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