Inventory of the American Association of Advertising
Agencies Records,
1918-1998
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Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
American Association of Advertising
Agencies
Title
American Association of
Advertising Agencies Records,
1918-1998
Language of Material
Material
in English
Extent
45 Linear Feet
67,000
Items
Abstract
The American Association
of Advertising Agencies, founded in 1917, is the primary advertising industry
trade organization.
The American Association of Advertising
Agencies (AAAA) Records span the years 1918-1998 and include correspondence,
annual corporate and stockholder reports for member agencies, meeting minutes
and speeches, biographical summaries, a subject file, and videotapes that
document selected activities and functions of the organization. The collection
has been compiled from a number of accessions received over time, and so does
not represent a comprehensive archive of the AAAA. Certain aspects of AAAA
activities, however, are well represented, including a set of card files that
document the professional careers of AAAA members over a 50-year period, and
subject files that focus on Federal Trade Commission (FTC), Federal
Communications Commission (FCC) and the Food and Drug Administration (FDA)
investigations into complaints lodged against advertisers and advertising
claims produced in a variety of media, with a particular emphasis on the ways
that products were advertised during and in conjunction with children's
television programming. Other topics touched on include advertising
self-regulation, antitrust issues, advertising laws, and deceptive and ethical
practices in marketing and advertising.
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Administrative Information
Access Restrictions
Collection is restricted.
Original audiovisual materials are closed to patron use. Use copies are available for some items. Technical
Services staff may need to produce use copies before contents can be accessed.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], American Association of Advertising
Agencies Records, Rare Book, Manuscript, and Special Collections Library, Duke
University.
Provenance
The American Association of Advertising Agencies Records were
received by the Rare Book, Manuscript, and Special Collections Library as a
gift in 1995-2002.
Processing Information
Processed by Richard Collier, Arthur Fraas, Caitlin Harding,
September 2006
Encoded by Richard Collier
Completed October 2006
Accessions 95-125, 95-131, 96-017, 96-019, 96-043, 96-075, 98-320,
2002-005, and 2006-013 were merged into one collection, described in this
finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
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Administrative History
1900 | American Advertising Agents' Association |
1911 | Association of New York Advertising Agents; William H. Johns
(George Batten Company and founder of Audit Bureau of Circulations),
Chairman |
1912-1916 | Regional advertising associations |
1916 | Affiliated Association of Advertising Agencies |
1917 |
American Association of Advertising Agencies (AAAA) formed
with 111 charter members and 5 regional councils (New York, Boston,
Philadelphia, Chicago, Southern)
AAAA instrumental in formation of the Division of
Advertising, Committee of Public Information, to support the war effort through
recruiting, liberty bond, and Red Cross promotion
|
1917-1919 | William H. Johns, President (position later renamed
Chairman) |
1917-1927 | James O'Shaughnessy, Executive Secretary (position later
renamed President) |
1918 |
Agency Service Standards adopted
Media Rate Card established to publish and standardize
member advertising rates
|
1919-1928 | Advertising Agencies Corporation formed to support the war
effort and other public service programs |
1920 | Standard order blanks, copyright protected forms to document
member advertising services |
1921 | Uniform 15% commission rate; eventually adopted as an industry
standard |
1924 | AAAA Standards of Practice |
1926 | U.S. President Calvin Coolidge delivered keynote address at
the 10th Annual Meeting |
1928-1943 | John Benson, AAAA President |
1931 | Creative Code adopted to regulate advertising content |
1936 | AAAA and Association of National Advertisers (ANA) jointly
form the Advertising Research Foundation to foster advertising-related market
research |
1942 | War Advertising Council |
1944-1961 | Frederic R. Gamble, AAAA President |
1945 | Committee to Address Objectionable Advertising |
1946 | AAAA Interchange of Opinion, a forum where members could
register complaints of objectionable advertising |
1960 | AAAA and ANA joint Committee for the Improvement of
Advertising Content, aimed at industry self-regulation |
1962-1977 | John Crichton, AAAA President |
1967 | AAAA Educational Foundation, to foster advertising-related
research at the university level |
1971 | National Advertising Review Board |
1973 | Multicultural Advertising Internship Program (MAIP), to
encourage minority entry into the advertising profession |
1978 | William R. Hesse, AAAA President |
1979-1988 | Leonard S. Matthews, AAAA President |
1983 | AAAA Educational Foundation and Educational Foundation of the
American Advertising Foundation merge to form Advertising Educational
Foundation |
1986 | Media Advertising Partnership for a Drug-Free America |
1989-1993 | John E. O'Toole, AAAA President |
1994-Present | O. Burtch Drake, AAAA President |
Circa 1995 | AAAA and ANA jointly form Coalition for Advertising Supported
Information and Entertainment (CASIE) to address issues relating to interactive
media and internet advertising, including online privacy |
Historical timeline compiled from Marsha Appel,
"American Association of Advertising Agencies,"
in Advertising Age Encyclopedia of Advertising
(N.Y.: Fitzroy Dearborn, 2003) and other sources.
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Collection Overview
The
American Association of Advertising
Agencies (AAAA) Records spans the years 1918-1998 and
includes correspondence, annual corporate and stockholder reports for member
agencies, meeting minutes and speeches, biographical summaries, a subject file,
and videotapes that document selected activities and functions of the
organization. The collection has been compiled from a number of accessions
received over time, and so does not represent a comprehensive archive of the
AAAA. Certain aspects of AAAA activities, however, are well represented,
including the card files that document the professional careers of AAAA members
over a 50-year period, and subject files that focus on
Federal Trade Commission (FTC), Federal Communications
Commission (FCC) and the Food and Drug Administration (FDA)
investigations into complaints lodged against advertisers and advertising
claims produced in a variety of media, with a particular emphasis on the ways
that products were advertised during and in conjunction with children's
television programming. Other topics touched on include advertising
self-regulation, antitrust issues, advertising laws, and deceptive and ethical
practices in marketing and advertising.
The collection is arranged into four series: Administrative Files, Member Card
Files, Vertical Files, and
Audiovisual Materials. The Administrative Files Series includes correspondence,
member corporate annual and stockholder reports, printed materials, meeting
minutes and speeches, and memorabilia. The Member Card
Files Series contains approximately 46,000 index cards that briefly
document the employment histories of individual members roughly between the
years 1920 and 1969. The Vertical Files Series
consists of an alphabetical subject file primarily focused on FTC, FCC, and FDA
hearings on complaints against advertisers as well as documents and testimonies
relating to advertising to children. Also included is a compiled set of
writings on advertising during times of recession and war. The
Audiovisual Materials Series consists primarily of
taped interviews with
David Ogilvy and
William Bernbach. Original videotapes are closed
to patron use. Use copies are currently available for some items. Technical Services staff may need to produce use copies before contents can be accessed. Please contact
Research Services staff before coming to use the collection.
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Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
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Related Material
Related materials within the Hartman Center collections include the
Outdoor Advertising Association of America (OAAA)
Archives, the Bates Worldwide Inc. Records,
the J. Walter Thompson Co. Advertising Vertical
File, the J. Walter Thompson Co. Information Center
Records and the McGraw-Hill Marketing Information
Center Records. For materials pertaining to advertising during wartime,
see also the War Effort Mobilization Campaigns Poster
Collection, the J. Walter Thompson Co. World War II
Advertising Collection, the Advertising Council
Records, the Charles W. Hoyt Company Records,
the R.C. Maxwell Co. Records, the
Strobridge Lithographing Company Advertisements, the
Howard Scott Papers, and the J.
Walter Thompson Co. Publications Collection. For materials relating to
television advertising, see also the J. Walter Thompson Co.
John Devine Papers, and the D'arcy Masius Benton
& Bowles Records. For materials relating to advertising and
children, see also the J. Walter Thompson Co. Chicago
Office Records Non-Proprietary Research Reports.
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Detailed Description of Collection
Administrative Files Series,
1918-1998
(7 boxes)
Includes correspondence, reports and other printed materials,
meeting minutes and speeches, member agency annual and stockholder reports, and
memorabilia. Arranged alphabetically.
Box AF1
Advertising awards,
1923-1966
(3 folders)
Agency-client relations,
1972-1976
(1-6 of 9 folders)
Box AF2
Agency-client relations (continued),
1972-1976
(7-9 of 9 folders)
Association publications,
1958-1998
Advertising Industry,
1958
ANA-AAAA Interchange for Objectionable
Advertising,
1963-1966
Newsletters,
1964-1978
Pamphlets,
1982-1998
Meetings,
1918-1926, 1976
International Advertising Convention (London),
1924
(3 folders)
Minutes,
1918-1924
(3 folders)
Box AF3
Morning Session Report,
1923
(3 folders)
Papers from the annual meeting,
1976
Reports,
1923
(3 folders)
Speeches (Philadelphia, Washington D.C.),
1926
Box AF4
Member agency annual reports,
1981-1984
(7 folders)
Box AF5
Member agency annual reports (continued),
1985-1993
(7 folders)
Box AF6
Member agency stock reports,
1987-1992
(1-10 of 18 folders)
Box AF7
Member agency stock reports (continued),
1990-1992
(11-18 of 18 folders)
Memorabilia,
1924
Mrs. Mary O'Shaughnessy's Berlin Kongress pin,
1924
Mrs. Mary O'Shaughnessy's London visit memorabilia,
1924
Memoranda and articles by
John O'Toole,
1968-1985
(2 folders)
Video use copies for OR1, OR3. Created: 2007. Format: DVD.
Member Biographical Card File Series,
circa 1920-circa
1968
(39 boxes)
Consists of index cards for member agency employees. A typical
card lists the agency name(s) and the position(s) a specific individual held,
and the date each position began. Arranged alphabetically by last name.
Box CF1
Aalgard--Anwyl
Box CF2
Apatow--Barons
Box CF3
Barr--Bilinsky
Box CF4
Bilker--Brazeau
Box CF5
Breakey--Bury
Box CF6
Busby--Chandler
Box CF7
Chandor--Connolly
Box CF8
Conover--Dampsey
Box CF9
Dana-Dixon
Box CF10
Doak--Egri
Box CF11
Ehler-Fewsmith
Box CF12
Fiandt--Frizzell
Box CF13
Froelich--Gneier
Box CF14
Goad--Grzybowski
Box CF15
Guarch--Hart
Box CF16
Harte--Hill
Box CF17
Hilliard--Humenick
Box CF18
Humm--Jondreau
Box CF19
Jones--Ketchum
Box CF20
Ketner--Lamont
Box CF21
LaMontagne--Limerick
Box CF22
Linabury--Maddux
Box CF23
Madeira--McCoy
Box CF24
McCracken--Metzger
Box CF25
Meulendyke--Morvay
Box CF26
Moscato--Nonne
Box CF27
Noonan--Paryzek
Box CF28
Pas--Postna
Box CF29
Pote--Rettker
Box CF30
Reuben--Ross
Box CF31
Rosse--Schmidt
Box CF32
Schmidtke--Sholle
Box CF33
Sholty--Staley
Box CF34
Stalk--Svoboda
Box CF35
Swackhamer--Towery
Box CF36
Towle--Wadsworth
Box CF37
Waechter--Welge
Box CF38
Wellenkamp--Wilson-Lawrence
Box CF39
Wilt--Zylkowski
Vertical Files Series,
1939-1993,
bulk
1958-1983
(38 boxes)
Consists of subject files primarily of printed materials. The bulk
of materials represent activities relating to children's television
advertising, complaints lodged with the Federal Trade Commission, and efforts
at advertising industry self-regulation. Arranged alphabetically by topic.
Box VF1
Advertising in times of recession/war,
1939-1976 and undated
(7 folders)
A chronological listing of titles appears at the end of the
Detailed Description.
Antitrust Articles (alphabetical by author),
1969-1981
Box VF2
Bass-Telser
(8 folders)
Box VF3
Turner-Z
(3 folders)
Antitrust Industries,
1969-1981
Box VF3 (continued)
Automotive
Media
Oil
Telephone utilities
(3 folders)
Brands
Box VF3 (continued)
Quality Brands Associates of America,
1959-1964
Children's Television
Academic Reports (alphabetical by author),
1969-1981
Box VF4
A-Brumbaugh
(6 folders)
Box VF5
Burn-Ferguson
(11 folders)
Box VF6
Fernandez-Lyle
(10 folders)
Box VF7
Mansfield-Scharr
(9 folders)
Box VF8
Shantz-Yankelovich
(7 folders)
Bound materials (alphabetical by author),
1970-1979
Box VF9
Atkin-Nielsen
(11 folders)
Box VF10
Sharusa-Wartella
(8 folders)
Clippings
Box VF11
1970-1977
(11 folders)
Box VF12
1978-1979
(7 folders)
Box VF13
1980-1991
(11 folders)
Inserts and pamphlets,
1974-1993
(4 folders)
Government regulation
FTC hearings
Box VF14
Evidence and comments,
1970-1981
(6 folders)
House of Representatives hearings,
1975
Media reports,
1979
Box VF15
Modern advertising practices,
1971
Summaries,
1979
(6 folders)
Box VF16
Testimony,
1970-1981
(6 folders)
Petitions and litigation
ANA v. FTC,
1979
(2 folders)
FCC-ACT petition,
1978
(1-2 of 3 folders)
Box VF17
FCC-ACT petition (continued),
1978
(3 of 3 folders)
FCC-Council on Children,
1975
FTC Orders re: 43 Fed. Reg 17967,
1978
FCC proposed children's television regulations,
1979-1980
FTC staff reports,
1978-1981
(3 folders)
Federal Communications Commission (FCC)
Box VF17 (continued)
Network inquiries,
1977-1981
Oversight hearings,
1975
Federal Trade Commission (FTC)
General Files
Box VF17 (continued)
General,
1960-1975
(3 folders)
Box VF18
Injunctive powers,
1958-1983
(2 folders)
Complaints,
1958-1983
AAMCO Transmissions
Acne treatments
Advertised specials
Aero Wax
Air conditioning
Alcoa
American Dairy Association
American Home Products
(2 folders)
American Models Service
American Tobacco Company
Amstar Corp.
Argus Inc.
Arrivals LTD
Art instruction schools
Complaints,
1958-1983
(continued)
Box VF19
Automobile gas mileage
Automobile industry
Baby products
Beatrice Foods
Beneficial Management Co.
Berkey Photo Inc.
Bio-Chemic Research Foundation
Bischop Industries
Bissell
Block Drug
Boise Tire Co.
Borden Inc.
Bridgestone
Bristol-Myers
(2 folders)
Brown and Williamson
Bubble Bath
Bulova Watch Corp.
C&H Sugar
California Milk Board
(2 folders)
Complaints,
1958-1983
(continued)
Box VF20
Campbell Soup Co.
Career Search Inc.
Carnation
Carter Products Inc.
CenCer Inc
Chemway Corp
Chrysler Motors
Cinderella Finishing School
Cleveland Consumer Reports
Clorox
Coca-Cola Company
Cold remedies
Colgate
(3 folders)
Corporate image project
(2 folders)
Commerce Drug
Commercial Credit Cooperation
Complaints,
1958-1983
(continued)
Box VF21
Computer Training Schools
Cooga Mooga
Cromwell Collier Macmillian
Crown Central additives
Cumberland Packing
Dentrifrices
Deodorants
Dormeyer
DuPont Corp.
Ecology Corp.
Encyclopedia Britannica
Eggs
ESB Co.
Eversharp
Executive Center Inc.
Fedders Corp.
Firestone Tire
(2 folders)
Ford Motor Co.
Furniture labeling
Furniture manufacturers
GAC Finance
General Foods
Glamorene
Goodyear tires
Grant Co.
Complaints,
1958-1983
(continued)
Box VF22
Great Atlantic & Pacific Tea Co.
Great Western United Co.
G.R.I Corp.
Grolier Inc.
H&R Block
Habana Cigar Co.
Hearing aid industry
Holiday Universal
Hollywood Credit Clothing
Hudson Pharmuceuticals
Itt Continental Banking (Wonderbread)
(2 folders)
J.C. Penney
Kent cigarettes
Klien Co.
Knox Gelatin
Kodax Corp.
Korvette
Land sales
Lanolin
Lear Siegler
Lever Brothers
Libby-Owens
Longines-Wittnauer
Complaints,
1958-1983
(continued)
Box VF23
Magazines
Mail order firms
Mars, Inc.
Mattel
MCP Feeds
McDonald's
Matsushita
Mayday Co.
Medi-Hair
Mennen
Merck
Morton Norwich Products
Mouthwash
National Commission on Egg Nutrition
National Dynamics Corp.
New York Jewelry Co.
N.Y. Research Corp.
Ocean Spray juice
Pain relievers
Pesticides
Pet food
Philip Morris
Pfizer
Pay-Less Drug Stores
Plastics
Complaints,
1958-1983
(continued)
Box VF24
Plough Inc.
Policy planning protocol
PoPeil Bros.
Porter & Pietsch
Proctor & Gamble
(2 folders)
Proof of advertising
Protein supplements
Razors
Rescinded complaints
Ratke
Readers Digest
R.J. Reynolds
Revere Chemical Corp.
Complaints,
1958-1983
(continued)
Box VF25
Revco Discount Drugs
Rhodes Pharmacal
St. Regis Paper Co.
S.A.M.E
Sears
Shampoo
Sharp Electronic Corp.
Irma Shorell
Simon & Shuster
Skil-Weave
Soap and detergent
S.O.U.P.
Sperry-Hutchinson
Spiesel Inc.
Standard Brands
Standard Oil
(2 folders)
Sterling Drugs
STP oil treatments
Complaints,
1958-1983
(continued)
Box VF26
Strickland Co.
Sugar Association
Sun Oil Co.
Swift and Co.
Swimming pools
Television sets
Telex hearing aids
Tires
Tommorow's Heritage
Topper Corp.
Toshiba America
Toy manufacturers
T.U.B.E.
Union Carbide Corp.
Use of puffery
Volvo
Vitamin Education Institute
Warner-Lambert Co
Wasem's Inc.
Weiman Co.
Whirlpool Corp.
Williams Co.
Yamaha
Zales
Zonite Products
Hearings
Drugs (OTC)
Box VF27
Summaries,
1977 Mar.-Apr.
Testimony,
1977 Feb. 26-Apr. 1
(1-6 of 9 folders)
Box VF28
Testimony,
1977 Feb. 26-Apr. 1
(continued)
(7-9 of 9 folders)
Food
Chicago,
1976
Dallas,
1976
Petitions,
1975
San Francisco,
1976
Washington, D.C.,
1976
Modern Advertising Practices
Box VF28 (contiued)
General,
1971
(3 folders)
Testimony,
1971
Box VF29
Abrams, George
Achenbaum, Allen
Adams, Whitney
Arnold, Maxwell
Banks, Seymour
Barcus, Earle
Bauer, Raymond
Bell, Howard
Bluestone, Stephen
Braren, Warren
Brazelton, T. Berry
Buzzell, Robert
Campbell-Ewald Company
Capitman, William
Cash, Norman
Choate, Robert
Claggett, William
Condry, John
Cook, C.W.
Cousins, Norman
Crichton, John
Cummings, Barton
Daly, John
David, Miles
DeLay, Robert
Demsetz, Harold
Dennison, David
Dichter,Ernest
Dillon, Thomas
Dingell, John
Engel, James
Ennis, F. Beaven
Frey, Lou
Galdston, Richard
Gavitt, Frank
Gilbert, Frederick
Gray, Elisha
Green, Federick
Greyser, Stephen
Haggerty, Edward
Hardin, David K.
Heiskell, Andrew
Helitzer, Melvin
Horner, Vivian
Kelly, Stephen
Kendall, Donald
Kirkpatrick, Miles
Krugman, Herbert
Lehmann, Donald R.
Light, Larry
Loevinger, Lee
Maneloveg, Herbert
Mayans, Frank
Miller, Donald
Box VF30
Testimony (continued)
Morrison, Bruce
Neff, Jeanette
Overholser, Charles
O'Toole, John
Perlmutter, Milton
Reyes, Domingo
Sarson, Evelyn
Schwartz, Phillip
Seaman, Alfred J.
Sharp, William
Shepherd, William
Skinner, Lloyd E.
Tannenbeum, Stanley
Television Bureau of
Advertising
Thiele, Edward
Thurm, Samuel
Tibbetts, Hubert
Vladimir, Andrew
Wackman, Daniel B.
Ward, Scott
Webber, Gordon
Weil, Gilbert
Transcripts,
1971 Oct-Nov.
(1-5 of 11 folders)
Box VF31
Transcripts,
1971 Oct-Nov.
(continued)
(6-11 of 11 folders)
Trade Regulation Rule
General,
1970-1983
Box VF31
(continued)
Act
Advertising techniques
Box VF32
Air conditioning
Antacid labeling
Care labeling rule
Codification
Drugs-OTC
(6 folders)
Food
(1 of 8 folders)
Box VF33
Food (continued)
(2-8 of 8 folders)
Funeral service industry
Box VF34
Health spas
Hearing aids
Mail order merchandise
Mobile homes
Negative option plans
Opthalmic goods and services
Preservation of consumer claim
Standards and certification
Used cars
Vocational and home study schools
Food and Drug Administration
Drugs--OTC
Box VF34 (continued)
General,
1970-1981
(2 folders)
Analgesics,
1975-1980
Box VF35
Antacids,
1972-1978
Anti-perspirants,
1976-1978
Contraceptives and vaginal products,
1975-1978
Cough/cold remedies,
1972-1976
Dentrifrices,
1975-1978
Ethical drugs,
1975-1978
Hemorrhoidal drugs,
1975-1978
Laxatives,
1975-1978
Opthalmic drugs,
1975-1979
Oral cavity drugs,
1975-1978
Sedatives,
1975-1979
Vitamins,
1973-1979
Drugs--Prescription
Reviews,
1971-1979
Labeling
Hexachlorophene,
1972-1977
Mouthwash/gargle,
1970-1971
Nutritional claims,
1970-1990
Orange juice,
1971-1972
Political Advertising
Box VF35 (continued)
1959-1972
(8 folders; 5 folders moved to Oversized Box VF39)
Box VF36
1973-1979
(9 folders)
Box VF37
1980-1984
(6 folders)
Rights of Publishers to Refuse/Accept Advertising,
1927-1958 and
undated
Self-Regulation
NAB (National Association of Broadcasters)
codes,
1939
NAB radio codes,
1965-1980
(2 folders)
Box VF38
NAB television codes,
1952-1981
(3 folders)
Other pamphlets,
1948, 1974
Box VF39
Large-format political advertisements, 1966-1968
(5 folders)
[Includes advertisements for the Humphrey-Muskie, Nixon-Agnew, Eugene McCarthy and Nelson Rockefeller presidential campaigns.]
Audiovisual Materials Series,
1977-1978
(RESTRICTED)
(5 boxes)
Restrictions on access: Originals closed to patron use. Use
copies are currently available for some items. Technical Services staff may need to produce use
copies before contents can be accessed. Please contact Research Services staff
before coming to use the collection.
Box AV1
OR1. Conversation about Advertising with Bill Bernbach,
1977. Format: 2 in.
video. Use copy available in collection.
Box AV2
OR2. Conversations with David Ogilvy,
1977. Format: 2 in.
video.
Box AV3
OR3. Conversations with William Bernbach,
1977. Format: 2 in.
video. Use copy available in collection.
Box AV4
OR4. Gallup Interview,
1978. Format: 2 in.
video.
Box AV5
OR5. David Ogilvy interview, quad dub film transfer,
1977. Format: 2 in.
video.
OR6. David Ogilvy interview, tape 2,
1977. Format: 2 in.
video.
OR7. David Ogilvy interview, tape 3,
1977. Format: 2 in.
video.
Box AV6
Video additions
OR8.
"Advertising Council: Finding Solutions."
Undated. trt: 24:35. Format: Umatic.
OR9.
"Many Faces of Marketing: Part 2, Florence Skelly."
Dub 1984 June. trt: 45:00. Format: Umatic.
OR10.
"More Creative the Ad, the Harder It Works."
Part 1. Undated. trt: 35:00. Format: Umatic.
OR11.
"More Creative the Ad, the Harder It Works."
Part 2. Undated. trt: 25:00. Format: Umatic.
OR12.
"More Creative the Ad, the Harder It Works."
Part 3. Undated. trt: 25:00. Format: Umatic.
OR13.
"More Creative the Ad, the Harder It Works."
Part 4. Undated. trt: 25:00. Format: Umatic.
OR14.
"Self-Regulation."
1984 Apr. trt: unknown. Format: Umatic.
Box AV7
Production masters for OR1, OR3. Created: 2007. Format: Betacam.
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Chronological Listing of Articles Collected under the Heading
Advertising in Times of Recession/War
1939. Chevalier, Col. Willard T.
"Why Advertise During a Seller's
Market?"
Industrial Marketing, Dec.
1939. Peterson, Eldridge.
"We're Oversold! Why Keep On Advertising?
Old Question Up Again."
Printers' Ink, Oct. 13
1939. Peterson, Eldridge.
"Why Keep On Advertising When Oversold? Case
Histories from World War Times."
Printers' Ink, Oct. 20.
1940. Gebhart, Walter H.
"Proof That Business Cannot Affort to
Abandon Advertising, "
Industrial Marketing, Oct.
1941. Baker, Melvin H.
"Oversold, Yet Company Begins First Consumer
Copy and a 10-Year Program."
Printers' Ink, Sept. 12.
1941. Erbes, P.H. Jr.
"This Machine-Tool Maker, Though Oversold,
Pursues Fourfold Advertising Goal."
Printers' Ink, July 25.
1941. Larrabee, C.B.
"Neglect of Good-Will While Selling is Easy
... Will Penalize Future."
Printers' Ink, Feb. 21.
1941. Low, Ernest C. and Andros, E.W.
"New Jobs for Advertising."
Printers'
Ink, Sept. 12
1941. Mathy, E.L.
"Why Continue to Advertise When We are Sold
Out?"
Forbes, Aug. 1.
1941. Reiss, Joseph.
"Industrial Advertisers Bid for Business in
a Sellers' Market."
Sales Management, May 1.
1941. Swan, Carroll J.
"Graybar, Oversold, Advertises to Guard
Post-War Good-Will."
Printers' Ink, Nov. 14.
Circa 1942. Unattributed.
"It's a Favorable Wind...Sail With
It!"
1942. Unattributed.
"There's Still Plenty to Say."
Advertising Age, Mar. 2.
1942. Gibney, Raymond G.
"Nothing to Sell, Much to Advertise: Alcoa's
'42 View."
Text of newspaper campaign undertaken by the Fuller, Smith
and Ross agency.
1943. Cloyes, Corrie, compiler.
"Advertising and Its Role in War and
Peace."
U.S. Department of Commerce Bureau of Foreign and Domestic
Commerce publucation.
1946. AAAA Special Committee on Advertiser Relations.
"Comments on the Value of Advertising in
Times of Shortages."
1950. Teeter, Carl.
"Why Advertise During Wartime
Shortages."
AAAA Pacific Council, Oct. 10.
1950. Unattributed.
"A Product is Never Oversold--It's Merely
Underproduced."
Printers' Ink, Aug. 18.
1950. Unattributed.
"Advertiser's Guide to a Sellers'
Market."
Printers' Ink, Sept. 8.
1950. Unattributed.
"Advice to Advertisers."
Tide, Sept.
8.
1950. Unattributed.
"All Sold Out? What Can Your Ads
Say?"
Source unknown, Dec. 1.
1950. Unattributed.
"Are You Oversold? 20 Reasons Why Your
Advertising Should Continue."
Advertising Age, Sept. 4.
1950. Unattributed.
"How Ads Helped Business Deal with War
Perils."
Advertising Age, Aug. 28.
1950. Unattributed.
"Minutes of Meeting on Grey Advertising
Policy for Clients Faced with Shortages."
Grey Matter, Aug. 30.
1951. Helbig, Raymond C.
"The Power of Industrial Advertising as a
Tool of Defense."
Remarks given at NIAA meeting, The Pentagon, Feb.
15.
1951. Hopper, Schuyler.
"The Power of Industrial Advertising as a
Tool of Defense."
Remarks given at NIAA meeting, The Pentagon, Feb.
15.
1951. Johnson, Arno.
"Marketing in a Defense Economy."
J.
Walter Thompson Company report.
1951. Lang, C.H.
"How Hard Must We Sell When Demand Gets
Ahead of Supply?"
Industrial Marketing, Jan.
1951. Leland, Henry W.
"The Power of Industrial Advertising as a
Tool of Defense."
Remarks given at NIAA meeting, The Pentagon, Feb.
15.
1951. Luna, E.F.
"The Power of Industrial Advertising as a
Tool of Defense."
Remarks given at NIAA meeting, The Pentagon, Feb.
15.
1951. Reed, Russel A.
"The Power of Industrial Advertising as a
Tool of Defense."
Remarks given at NIAA meeting, The Pentagon, Feb.
15.
1951. Salisbury, Philip.
"227 Reasons for Continued Selling--Even
Though There's Nothing to Sell."
Sales Management, Jan. 1.
1951. Simmons, H.H.
"The Power of Industrial Advertising as a
Tool of Defense."
Remarks given at NIAA meeting, The Pentagon, Feb.
15.
1951. Tofte, Arthur R,
"The Power of Industrial Advertising as a
Tool of Defense."
Remarks given at NIAA meeting, The Pentagon, Feb.
15.
1951. Unattributed.
"Gamble Stresses Role of Advertising in
Mobilized Economy."
AAAA press release, Jan. 19.
1952.
"Why Advertise When You're in a Sellers'
Market?"
Sales Management, July 15.
1958. Unattributed.
"Advertising Has Important Role in a
Recession Economy."
Advertising Agency Magazine, Mar. 28.
1958. Unattributed.
"Advertising in Recession Periods--A New
Yardstick."
Printers' Ink Special Report, Aug. 29.
1958. Unattributed.
"How Does Advertising Affect Sales and
Company Growth in Recession and Boom?"
Printers' Ink Special Report,
Aug. 29.
1958. Unattributed.
"Who's Beating the Recession?"
Sales
Management, June 6.
1960. Unattributed.
"How to Beat a Recession"
Industrial
Marketing, Dec.
1961. Kaselow, Joseph.
"Lever Does Something About the
Recession."
N.Y. Herald Tribune, Mar. 30.
1961. Unattributed.
"The Cans and Cannots: What to Expect from
Ads During an Economic Recession."
Broadcasting, May 8.
1961. Unattributed.
"Moral: Don't Cut Ad Budgets When the
Recession Knocks."
Sales Management, Mar. 17.
1962. Joyce, Walter.
"How to Advertise Out of a
Recession."
Printers' Ink, Nov. 2.
1965. Ramond, Charles K.
"Must Advertising Communicate to
Sell?"
Harvard Business Review, Sept.-Oct.
1970. Dougherty, Philip H.
"Advertising: SSC&B Marks Its 25th
Year."
New York Times, July 24.
1970. Unattributed.
"Study Shows Profits Hurt By Ad Cuts During
Recessions."
Southern Advertising, Dec.
Circa 1970. Unattributed.
"What About a Recession?"
A&SP
Staff Roundup.
1971. Sawyer, Howard G.
"Sawyer: On Comparing Media; Advertising in
Recessions."
Industrial Marketing, Apr.
1971. Unattributed.
"Recession Doesn't Cool Zeal of Top 100 Spot
TV Advertisers."
Advertising Age, May 10.
1973. Cohan, George S.
"The New Role of Advertising in a Period of
Shortage."
Industrial Marketing, Nov.
1973. Weiss, E.B.
"Advertising to Feel Energy Pinch for 15
Years."
Advertising Age, July.
1973. Unattributed.
"Energy Rationing May Limit Ads."
New
York Times, Nov. 15.
1973. Unattributed.
"Managing in a Shortage Economy."
Business Week, Nov. 10.
1973. Unattributed.
"New Markets Open with Energy
Crisis."
Industrial Marketing, Sept.
1974. Elliott, John Jr.
"The Advertising Business in an Upset
Econcomy."
Speech delivered at William D. Witter, Inc. Second Annual
Consumer Conference, Jan. 30.
1974. Meyer, Edward H.
"Advertising: New Role in Unabundant
Economy."
Grey Matter, Feb.
1974. Sawyer, Howard G.
"Lack of Shortage Ads Likely Means Industry
Doesn't See Advertising As Communications Tool."
Industrial Marketing,
Feb.
1974. Sawyer, Howard G.
"Up-Coming Era of Opportunity Open to
Aggressive Advertisers."
Industrial Marketing, Jan.
1974. Unattributed.
"Advertising in a Period of Shortage Should
Help Markets Solve Problems."
Industrial Marketing, Feb.
1975. Colarossi, Benjamin, and Baar, James A.,
"Ten Ways to Help Your Company Boost
Inflation and Recession."
Advertising Age, Mar. 17.
1975. Lamson, John.
"It Pays to Advertise--Especially During a
Period of Recession."
Media Decisions, May.
1975. Lazarus, George.
"It Really Pays to Advertise in
Slump."
Chicago Tribune, Mar. 5.
1975. Mathews, Carol.
"No Recession--Ad-Wise."
New York
Post, May 13.
1975. O'Dwyer, James.
"The Atmosphere for Advertising in a
No-Growth Economy."
Madison Avenue Magazine, Apr.
1975. Richmond, Eugene L.
"Advertising During a Period of Chaotic
Uncertainty."
Presented at the A.N.A. Advertising Financial Management
Workshop, May 18-21.
1975. Spielvogel, Carl.
"The Opportunity for Business in a Recession
Economy."
Speech delivered to Los Angeles Ad Club, Jan. 22.
1975. Unattributed.
"12 Simple Truths About Selling in a
Recession."
McGraw Hill Publications.
Undated. Unattributed.
"15 Reasons to Continue Advertising When
You're Backordered."
American Business Press, Inc.
