Inventory of the Advertising Council Records, 1935-1999 and undated
[top]Descriptive Summary
TitleAdvertising Council Records,
1935-1999 and
undated
Creator
Advertising Council
Extent
19 Linear Feet,
12,150 items
Repository
12,150 items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
English.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, patrons must sign the Acknowledgment of legal
responsibility and privacy rights form before using this collection.
All or portions of this collection may be housed off-site in Duke
University's Library Service Center. Consequently, there may be a 24-hour delay
in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The Copyright Interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], Advertising Council Records, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The Advertising Council Records were received by the Rare Book,
Manuscript, and Special Collections Library as a transfer from the University
of Illinois at Urbanna-Champaign and the Campbell-Ewald advertising agency in
1998-1999.
Processing Information
Processed by: Richard Collier, Isis Dallis, Adam Decher, Don
Sechler
Completed September 25, 2003
Encoded by Richard Collier
Processing of this collection was supported in part by gifts from
the John and Kelly Hartman Foundation.
This finding aid is NCEAD compliant.
[top]
Historical Note
Advertising campaigns that supported the war effort were designed by the War Advertising Council and approved by appropriate U.S. government agencies during World War II. Actual advertisements were in turn sponsored by various businesses that would often add their company name to the ads. After the end of World War II, The War Advertising Council continued to produce public service campaigns. The name changed to the Advertising Council, more popularly known as the Ad Council.
[top]Collection Overview
The Advertising Council Records span the
years from 1935 to 1999, and primarily consist of public service advertising
campaigns developed by the Advertising Council. The campaigns are documented
through council booklets, brochures, published articles, and sample
advertisements which were distributed to Ad Council members and participating
advertising agencies. Particular ad campaigns that are well represented include
U.S. Savings Bonds and United Service Organizations (USO) during World War II;
Religion in American Life; the Red Cross; the creation of Smokey the Bear and
related fire prevention campaigns circa 1941 to 1951; and a campaign to explain
the American Economic System, circa 1950 to 1957 (Cold War anti-communism).
Various campaigns throughout the 1960s and 1970s are also represented to a
lesser extent, including the War on Poverty, Equal Opportunity, and Child
Abuse.
The collection is organized into two main series: General Files and
Campaigns. The General Files Series contains Ad
Council materials that are not specific to particular campaigns, such as annual
reports, correspondence, and Ad Council promotional materials. The
Campaigns Series, which comprises about two-thirds
of the collection, contains pamphlets, brochures, posters, newspaper articles,
and memos concerning the strategies of over 100 public service advertising
campaigns. Large-format materials from both of these series have been relocated
to the Oversize Materials.
Related collections in the Rare Book, Manuscript & Special
Collections Library include the J. Walter Thompson Co.
Archives: Domestic Advertisements Collection, the War Effort Mobilization Campaigns Poster Collection, the
Edgar Hatcher Papers, the Warwick Baker O'Neill Records, and the Outdoor Advertising Association of America (OAAA)
Archives. The
"official"
archives of the
Ad Council resides at the University of Illinois--Urbana/Champaign.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Advertising--History--20th century.
- Advertising--United States.
- Advertising Council--History--20th century.
- Advertising forest fire prevention--United States.
- Family Violence--United States--Prevention.
- Child abuse--United States.
- Cold War--Social aspects--United States.
- Red Cross and Red Crescent.
- Religion in American Life, Inc.
- Savings bonds--United States-History.
- Smokey Bear.
- United States--Foreign relations--1945-1989--Public opinion.
- Propaganda, American--History--20th century.
- Public relations.
- Advertising--Political aspects--United States--History--20th century.
- World War, 1939-1945.
- World War, 1939-1945--Public Opinion.
- World War, 1939-1945--United States.
- World War, 1939-1945--Mass media and the war.
- World War, 1939-1945--Finance--United States.
- United Service Organizations (U.S.).
- War Advertising Council.
- Pamphlets.
- Clippings.
- Memoranda.
- Posters.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
General Files Series, 1935-1999 and undated
Contains Advertising Council administrative and published
materials that are not specific to particular campaigns, such as annual
reports, brochures, correspondence, meeting minutes, press releases, and
reports. This series is divided into the following subseries: Administrative
Files, Publications, and Promotional Materials. Arranged alphabetically within
each subseries.
Administrative Files Subseries, 1945-1990 and undated
Board of Directors Meeting Minutes,
1945-1965
(7 folders)
Box 1B
Board of Directors Meeting Minutes,
1965-1987
(7 folders)
Box 1C
Board of Directors Meeting Minutes,
1967-1979
(7 folders)
Box 2
Board of Directors Minutes,
1980-1988
(10 folders)
Campaign Review Committee Minutes,
1985-1987
Correspondence,
1950-1979
Miscellaneous,
1958-1970
[Additional materials may be found in Oversize Box 43]
Box 3
Special Events,
1947-1977; 1990-1995; and
undated
(3 folders)
Unpublished Reports,
1945-1990 and undated
(3 folders)
Publications Subseries, 1943-1993 and undated
Ad Council, Items About, undated
Annual Reports,
1945-1967
(5 folders)
Box 5
Annual Reports,
1969-1990
(3 folders)
Economic Communicator,
1976-1979
Press Clippings,
1946-1993
Published Reports and Informational Brochures -
General,
1947-1971
(Folders 1-2 of 3)
Box 6
Published Reports and Informational Brochures -
General,
1947-1971
(Folder 3 of 3)
Published Reports and Informational Brochures - WWII,
1943-1945
Promotional Materials Subseries, 1946-1999
House Magazine Copy,
1956-1968
Public Service Advertising
Bulletin,
1969-1999
(3 folders)
Innercom,
1968-1969
Box 7
Innercom,
1970
Magazine Service Bulletin,
1960-1971
(2 folders)
Allocations,
1967-1986
(6 folders)
Box 8
Miscellaneous,
1946-1993
Public Service Advertisements for Business Press,
1966 July - 1975 May
(4 folders)
Box 9
Public Service Advertisements for Business Press,
1975 May - 1980 Sept.
(5 folders)
Box 10
Public Service Advertisements for Business Press,
1980 Oct. - 1993 Nov.
(4 folders)
Box 11
Public Service Advertisements for Company
Publications,
1979-1982
(4 folders)
Public Service Advertisements for Consumer Magazines,
1971 Nov.-1974 Feb.
Box 12
Public Service Advertisements for Consumer Magazines,
1974 June-1979 Dec.
(6 folders)
Box 13
Public Service Advertisements for Consumer Magazines,
1980 Jan.-1982 Dec.
(5 folders)
Box 14
Public Service Advertisements for Consumer Magazines,
1983-1988 and undated
(5 folders)
Public Service Advertisements for Editors,
1976-1978
Campaigns Series, 1939-1998 and undated
Contains sample advertisements, pamphlets, brochures, posters,
newspaper articles, radio spots and memos concerning the strategies of over 100
public service advertising campaigns. Arranged alphabetically by the title of
each campaign.
Box 15
Action,
1971-1977
Ad Council,
1967-1981 and
undated
[Additional materials may be found in Oversize Box 43]
Agricultural Census,
1987-1988
Aid to Higher Education,
1966-1985 and
undated
(5 folders)
Box 16
Alcoholism: A Treatable Disease,
1982-1984
Alliance to Save Energy,
1974-1984
[Additional materials may be found in Oversize Box 43]
American Cancer Society,
1988
American Economic System,
1948-1981 and
undated
(5 folders)
[Additional materials may be found in Oversize Box 43]
American Economic System, assorted pamphlets,
undated
American Heritage,
1947-1952
American Legion,
1949
Box 17
Anti-Inflation,
1959,
1979-1980
Armed Forces Blood Donor Program,
1951
Be a Voter,
1980
Better Community Relations,
1966
Better Schools,
1953-1958
Bicentennial of the Constitution,
1987
Boy Scouts of America,
1954
Cambodian Crisis,
1980
CARE, undated
[Additional materials may be found in Oversize Box 43]
Carpooling,
1974-1978 and undated
(5 folders)
Census,
1970
(2 folders)
Box 18
Census,
1980
(2 folders)
Challenge to Americans,
1963-1964
[Additional materials may be found in Oversize Box 43]
Child Abuse,
1976-1994
(3 folders)
Box 19
Child Find Mediation,
1987
Citizens for a New Prosperity,
1971
Clean Water, undated
Clothing Collection for Overseas Relief,
1945
Confidence in a Growing America,
1958-1961
Consumer Information,
1972-1975
Continue Your Education,
1966-1970
(2 folders)
Co-op Education,
1986-1987
Crime Prevention,
1979-1981
Box 20
Crime Prevention,
1982-1998
(2 folders)
[Additional materials may be found in Oversize Box 43]
Crisis in Our Cities,
1968
[Additional materials may be found in Oversize Box 43]
Direct Deposit,
1979-1984
(2 folders)
Disabled Persons,
1982
Domestic Violence, undated
Driver Energy Awareness,
1980
Drug Abuse Information,
1969-1971
[Additional materials may be found in Oversize Box 43]
Box 21
Drug Abuse Information,
1973
Drug Abuse Prevention,
1984-1986,
1992
(2 folders)
Drunk Driving,
1970,
1992 and undated
Economic Census,
1987
Economic Stabilization,
1943-1945
Education Reform,
1993
Emergency Food Collection on Behalf of the UNRRA,
1946
[United Nations Relief and Rehabilitation Administration]
[Additional materials may be found in Oversize Box 43]
Box 22
Employer Support of the Guard and Reserve,
1973-1993 and undated
(6 folders)
[Additional materials may be found in Oversize Box 43]
Box 23
Energy Conservation,
1974 and
undated
[Additional materials may be found in Oversize Box 43]
Engineers Wanted, undated
Equal Employment Opportunity,
1967 and
undated
(2 folders)
[Additional materials may be found in Oversize Box 43]
Export Awareness,
1987
Export Development,
1977-1979
Fair Campaign Practices,
1976
Famine Emergency,
1946
[Additional materials may be found in Oversize Box 43]
Food Fights For Freedom,
1941-1944
Food Nutrition and Health,
1970-1978
Box 24
Forest Fire Prevention,
1945-1978
(6 folders)
[Additional materials may be found in Oversize Box 44]
Box 25
Forest Fire Prevention,
1979-1988
(7 folders)
Box 26
Forest Fire Prevention,
1992-1993 and undated
(2 folders)
Free Press,
1987
[Additional materials may be found in Oversize Box 44]
Freedom from Hunger,
1963
Freedoms Foundations Awards,
1950
Future of America,
1955
Get Out the Vote,
1996,
1998
Health Careers,
1974-1975
Box 27
Health Careers,
1976-1977
Help Prevent Crime,
1969
Help Prevent Homefires,
1952
Help Young America Work,
1980-1981
High Blood Pressure Education,
1975-1983 and undated
Hoover Report,
1948
Hope,
1960
Hospital Career,
1945-1948
[Additional materials may be found in Oversize Box 44]
Individual Giving/Volunteering,
1987
Infant Immunization, undated
Inflation Can Be Stopped,
1980
Interfaith Hunger Appeal,
1981-1983
Internal Revenue Service,
1988
International Executives Service Corps,
1984-1986
Box 28
International Youth Exchange,
1983-1984
Invite and Welcome Foreign Visitors,
1969-1970
Jobs (National Alliance of Businessmen),
1968-1974,
1979 and undated
(2 folders)
Jobs for Veterans,
1971-1978 and undated
(2 folders)
Keep America Beautiful,
1961-1965
Box 29
Keep America Beautiful,
1966-1975 and
undated
(3 folders)
[Additional materials may be found in Oversize Box 44]
Know
Mexico,
1964
Mental Retardation,
1968
[Additional materials may be found in Oversize Box 44]
Minority Business Enterprise,
1971-1975
Multiple Campaigns (Assorted),
1968-1973, 1981-1986
(2 folders)
Box 30
Multiple Campaigns (Assorted),
1987-1993
(3 folders)
National Council on the Aging,
1976
National Endowment for the Arts,
1978-1979
National Institute on Drug Abuse,
1983
National Urban Coalition,
1970
Neighborhood Housing Services,
1984
Opportunities for Minorities,
1982-1986
Pakistan Relief Fund,
1971
Paper Conservation,
1944-1945
Box 31
Peace Corps,
1963-1970, 1980-1988
(3 folders)
[Additional materials may be found in Oversize Box 44]
People's Capitalism,
1956-1959
[Additional materials may be found in Oversize Box 44]
Population,
1971-1973
Prejudice,
ca.
1960s
Prisoners of War,
1971-1972
Productivity Project,
1972-1973
Box 32
Radio Free Europe,
1951-1970
[Additional materials may be found in Oversize Box 44]
Radon,
1991
Recycling,
1980
Red Cross,
1947,
1968-1981
(4 folders)
Box 33
Red Cross,
1982-1987
(5 folders)
Box 34
Red Cross,
1988 and
undated
Register and Vote,
1956, 1966,
1976
[Additional materials may be found in Oversize Box 44]
Rehabilitation of Handicapped People,
1968-1975 and undated
(3 folders)
Religion in American Life,
1966-1969
(2 folders)
[Additional materials may be found in Oversize Box 44]
Box 35
Religion in American Life,
1969-1975
(6 folders)
Box 36
Religion in American Life,
1977-1986 and undated
Residential Energy,
1980-1981
Safety Belt Education,
1987
Save the Survivors (Pakistan Relief Fund),
1971
Scrap Metal Drive,
1942-1947
Security of War Information,
1943
Small Business Foundation,
1950
Small Claims Court,
1973
Smoking,
1969
Southern Forest Fire Prevention,
1964-1971
(2 folders)
Box 37
Southern Forest Fire Prevention,
1972-1978
(2 folders)
Statue of Liberty/Ellis Island Centennial,
1983-1986
Stop Accidents,
1946-1952
Student Nurse Recruitment,
1954
Summer Jobs for Youth,
1967-1984
[Additional materials may be found in Oversize Box 44]
Support the Arts (National Endowment for the Arts),
1978
Take Pride in America,
1987
Box 38
Technical Education and Training,
1969-1980 and
undated
(3 folders)
Traffic Safety,
1948-1978 and undated
(2 folders)
[Additional materials may be found in Oversize Box 44]
Understanding Mental Illness,
1986-1987, 1993
(2 folders)
Box 39
United Nations Association (UNA-USA),
1952-1968, 1972-1976 and
undated
(2 folders)
United Negro College Fund,
1972-1987 and undated
(4 folders)
[Additional materials may be found in Oversize Box 44]
Box 40
United Service Organizations (USO),
1941-1971 and undated
(3 folders)
[Additional materials may be found in Oversize Box 44]
United States Army
"V-Mail,"
1944
United States Savings Bonds,
1942-1957, 1966-1983
(3 folders)
[Additional materials may be found in Oversize Folder 1]
Box 41
United States Savings Bonds,
1983-1984 and
undated
United Way,
1970-1984
(2 folders)
Venereal Disease Awareness,
1944-1975
[Additional materials may be found in Oversize Box 44]
Victory Gardens,
1946
Vista,
1978
Volunteer,
1973-1975
Volunteer Aganist Illiteracy,
1986
Box 42
Vote '84,
1984
Vote '86,
1986
War to Peace Transition,
1945-1947
World Hunger,
1946-1947
Youth Alcoholism Prevention,
1986
[Additional materials may be found in Oversize Box 44]
Zip Code,
1967-1970 and undated
(2 folders)
55 MPH Speed Limit,
1976-1978
Oversize Materials, 1935-1987 and undated
Oversize Box
43
General Files Series, 1935-1952 and undated
Miscellaneous Reports,
1935-1952 and
undated
Norman Rockwell Prints, ca. 1943
[Undated prints of
The Four Freedoms, which were
published in the
Saturday Evening Post in 1943]
Campaigns Series, 1939-1987 and undated
Advertising (Truth About...),
1939-1962
Advertising Council,
1946-1971
Alliance to Save Energy,
1979
American Economic System,
1940s-1970s
American Heritage Crusade for Freedom,
undated
Army Prestige Campaign,
ca. 1947
Care Food Campaign,
ca. 1955
Challenge to Americans, undated
Crisis in Our Cities,
1968
Crime Prevention,
1985
Drug Abuse,
1970
Education,
ca. 1970
Emergency Food Collection for UNRRA,
1946
[United Nations Relief and Rehabilitation Administration]
Employer Support for the Guard and Reserve,
1973
Energy Conservation,
1974
Equal Employment Opportunity,
1967
Famine Emergency Relief,
"World Hygiene,"
1946
Fight Inflation,
1959
Fight Waste,
1944
Oversize Box
44
Forest Fire Prevention,
1949-1965
(2 folders)
Free Press,
1987
General Safety,
1948
Higher Education,
1967-1972
Hospital Career Campaign,
1947-1948
Inflation,
1951
Keep America Beautiful,
1967
Mental Retardation,
1968
Miscellaneous
(Edward Petry and Company),
undated
National Goals
(Eisenhower),
1960
Nursing,
1946
Our Teachers Mold Our Nation's Future,
1947-1948
Peace Corps,
1967-1968
People's Capitalism,
1956
Productivity Project,
1973
Radio Free Europe,
1951
Register and Vote,
1956
Religion in American Life,
1956-1957
Savings Bank,
1945-1974
Scrap Paper Drive,
1944
Summer Youth,
1967
Traffic Safety,
1948-1958
United America,
1948-1949
United Negro College Fund,
1978
United Service Organizations (USO),
1967
Venereal Disease,
1975
War Bonds,
1943-1944
World Trade,
ca. 1948
Youth Alcoholism Prevention,
1986
Oversize Folder
1
United States Savings Bonds,
1945-1950
Accession (2005-0079), 1963-1997
(4 boxes)
Addition (2005-0079) (474 items; 2.3 lin. ft.; dated 1963-1997) comprises press and radio kits; advertising proofs; reports; booklets, photographs of Advertising Council events; issues of Public Service Advertising Bulletin; and clippings.
Closed to researchers pending processing.
Accession (2009-0159), 2004-2007
(1 box)
Addition (2009-0159) (20 items; 0.2 lin. ft.; dated 2004-2007) includes annual reports, Public Service Advertising Bulletins, PSA dinner programs, and nutrition education press releases.
Box 1
Annual Reports
2005-2006
2006-2007
PSA Bulletins
2005 November/December
2006 January/February
2006 May/June
2006 July/August
2006 November/December
2007 March/April
2007 May/June
2007 September/October
2007 November/December
PSA Dinner programs, 2004 and 2007
Nutrition Education press releases, undated
