Inventory of the Advertising Ephemera Collection, 1850s-1980s
[top]Descriptive Summary
TitleAdvertising Ephemera Collection,
1850s-1980s
Creator
Advertising Ephemera Collection. Duke University. Rare Book, Manuscript, and Special
Collections Library
Extent
30 Linear Feet,
4800 Items
Repository
4800 Items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
English.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], Advertising Ephemera Collection, Rare
Book, Manuscript, and Special Collections Library, Duke University.
Provenance
Items were purchased by or transferred to the Rare Book, Manuscript,
and Special Collections Library in the 1970s and the 1990s.
Processing Information
Processed by Ginny Daley and Sarah Hamilton
Completed September 29, 1998
Encoded by Don Sechler
This finding aid is NCEAD compliant
[top]
Collection Overview
The Advertising Ephemera Collection is composed of single
advertisements, product and trade catalogs, advertising pamphlets, and
broadsides. The advertisements are primarily American and from the late 19th
and early to mid 20th century. The collection is divided into broad subject
categories, based on the primary type of product or service being advertised,
which are arranged in alphabetical order. Within each subject category material
is divided based upon the form of the material; leaflets, letters, and sheets
printed on both sides; trade cards (mechanical, metamorphic, see-thru, shape,
fabric inserts, unusual feature, postcards and insert cards); booklets; special
categories; and miscellaneous. A subseries of foreign advertising material
consists predominately of travel related literature and is arrange
alphabetically by country. The arrangement of oversize materials parallels the
original arrangement.
The researcher should note that trade catalogs that are pamphlets may
be found in several places in the Perkins Library: this collections;
individually in the stacks as fully cataloged items; or as part of groups of
old pamphlets for which the cataloging was by main entry only. Advertising
broadsides may also be found in the Broadsides Collection and many collections
of manuscripts also contain advertising materials.
Some useful reference sources for gathering further information on
this type of material include:
Romaine, Lawrence B., "A Guide to American Trade Catalogs," 1944-1900
(New York, 1960).
Hammond, Dorothy, "Advertising Collectibles of Times Past," (Des
Moines, Iowa, 1974).
Kaduck, John M., "Advertising Trade Cards," (Des Moines, Iowa,
1976).
McQuarry, Jim, "Collectors Guide to Advertising Cards," (Gas City,
Indiana, 1975).
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Advertising.
- Advertising, American.
- Advertising cards.
- Advertising--Tourist trade.
- Broadsides.
- Trade catalogues.
- Furniture--Catalogs.
- Automobiles--Catalogs.
- Building materials--Catalogs.
- Patent medicines--Catalogs.
- Machinery--Catalogs.
- Equipment and Supplies--Catalogs.
- Catalogs, Commercial.
- Playbills.
- John W. Hartman Center for Sales, Advertising & Marketing History.
 | List of Series in Collection | |||||||
 |  | Subject Files | ||||||
 | | Subject Files - Oversize Materials | ||||||
Detailed Description of Collection
Box 1Subject Files
Advertising Business
(1 folder)
Airplanes,
Astrology, Magic & Dreams
(1 folder)
Attorneys
(1 folder)
Automobiles and
Roads
(4 folders)
Badges, Stickers, and Stamps
(1 folder)
Box 2
Banks & Finance
(2 folders)
Beauty Parlors &
Barber Shops
(1 folder)
Bicycles
(1 folder)
Books,
Publishing, and
Printing
(3 folders)
Publisher and bookseller catalogs. Some magzine and subscription
advertisements.
Box 3
Books,
Publishing, and
Printing
(5 folders)
Box 4
Books,
Publishing, and
Printing
(4 folders)
Boots and Shoes
(2 folders)
Box 5
Building Supplies
(6 folders)
Building supplies, equipment, and services. Architectural
ornaments and building matertials.
Box 6
Building Supplies
(5 folders)
Box 7
Burial
(1 folder)
Carriages,
Buggies, and Horse Paraphernalia
(3 folders)
Box 8
Clothing
(5 folders)
Box 9
Commercial and
Trade Organizations
(1 folder)
Computers
(1 folder)
Dance
(1 folder)
Drama
(3 folders)
Chiefly playbills for theater performances in Philadelphia and
New York.
Box 10
Drama
(5 folders)
Box 11
Drama
(5 folders)
Box 12
Drama
(4 folders)
Box 13
Education
(3 folders)
Expositions, Fairs, & Festivals
(1 folder)
Box 14
Expositions, Fairs, & Festivals
(4 folders)
Eyeglasses
(1 folder)
Box 15
Farm Machinery and Implements
(5 folders)
Box 16
Farm Machinery and Implements
(3 folders)
Fertilizers
(3 folders)
Box 17
Food
(3 folders)
Foreign Countries
Catalogs and brochures for foreign travel and package tours.
Includes museum and retaurant guides, shopping guides, and regional maps.
Albania
(1 folder)
Austria
(1 folder)
Belgium
(2 folders)
Brazil
(1 folder)
Canada
(1 folder)
China
(1 folder)
Cuba
(1 folder)
Box 18
Foreign Countries
England
(5 folders)
Box 19
Foreign Countries
England
(2 folders)
France
(3 folders)
Box 20
Foreign Countries
Germany
(1 folder)
Greece
(1 folder)
Hungary
(1 folder)
Ireland
(1 folder)
Israel
(1 folder)
Italy
(2 folders)
Japan
(1 folder)
Mexico
(1 folder)
Monaco
(1 folder)
Netherlands
(1 folder)
Philippines
(1 folder)
Puerto Rico
(1 folder)
Box 21
Foreign Countries
Romania
(1 folder)
Scotland
(1 folder)
South Africa
(1 folder)
Sweden
(1 folder)
Switzerland
(1 folder)
Tours-Foreign
(1 folder)
Turkey
(1 folder)
Yugoslavia
(1 folder)
Box 22
Furniture
(5 folders)
Chiefly catalogs for school, library, and office furniture. Some
catalogs for home furniture. For rugs, lamps, fixtures, and other home related
items see Home Furnishings.
Box 23
Furniture
(5 folders)
Box 24
Furniture
(4 folders)
Box 25
Furniture
(4 folders)
Box 26
Furs & Skins
(1 folder)
Guns
(1 folder)
Hair Goods
(1 folder)
Hardware
(4 folders)
Box 27
Health and
Patent Medicines
(4 folders)
Box 28
Health and Patent Medicines
(4 folders)
Box 29
Health and Patent Medicines
(4 folders)
Box 30
Heating and Fuel
(1 folder)
Horticulture
(3 folders)
Box 31
Household Appliances and Supplies
(4 folders)
Box 32
Household Furnishings
(4 folders)
Box 33
Household Furnishings
(2 folders)
Houses and Buildings
(1 folder)
Box 34
Insecticides
(1 folder)
Insurance
(2 folders)
Jewelry,
Watches, and
Clocks
(2 folders)
Lectures
(1 folder)
Box 35
Lighting
(2 folders)
Liquor,
Wines, and
Spirits
(1 folder)
Livestock,
Poultry, Bees, etc.
(2 folders)
Lotteries
(1 folder)
Box 36
Lumber, Woodworking, and Related Machinery
(1 folder)
Machinery and Instruments
(3 folders)
Box 37
Machinery and Instruments
(5 folders)
Box 38
Machinery and Instruments
(3 folders)
Box 39
Machinery and Instruments
(4 folders)
Box 40
Machinery and Instruments
(2 folders)
Box 41
Machinery and Instruments
(4 folders)
Box 42
Mercantile Business
(1 folder)
Mining
(1 folder)
Miscellaneous
(1 folder)
Moving Pictures
(1 folder)
Music
(1 folder)
Music Concerts
(2 folders)
Box 43
Musical Instruments
(1 folder)
Nuclear Power
(1 folder)
Office Supplies
(3 folders)
Paper and
Paper Products
(1 folder)
Penmanship
(1 folder)
Box 44
Pets
(1 folder)
Photography and Projection Equipment
(1 folder)
Radios
(1 folder)
Railroads
(3 folders)
Box 45
Railroads
(4 folders)
Box 46
Railroads
(4 folders)
Box 47
Real Estate
(1 folder)
Resorts, Hotels, and
Travel
(3 folders)
Box 48
Resorts, Hotels, and Travel
(4 folders)
Box 49
Resorts, Hotels, and Travel
(3 folders)
Rubber Goods
(1 folder)
Sewing Equipment and Supplies
(1 folder)
Box 50
Sporting Goods
(2 folders)
Steamships and Boats
(2 folders)
Box 51
Steamships and Boats
(4 folders)
Box 52
Telegraphs and
Telephones
(1 folder)
Textiles
(2 folders)
Toiletries
(1 folder)
Toys
(1 folder)
Utilities
(1 folder)
Subject Files - Oversize Materials
Automobiles and Roads
Beauty Parlors and
Barbershops
Books,
Publishing, and
Printing
Boots and
Shoes
Oversize Box
OS 54
Building Supplies
Oversize Box
OS 55
Building Supplies
Carriages, Buggies, and Horse
Paraphernalia
Clothing
Oversize Box
OS 56
Drama
Education
Expositions,
Fairs, & Festivals
Fertilizers
Food
Foreign Countries
England
France
Germany
Yugoslavia
Furniture
Oversize Box
OS 57
Furs and Skins
Health and
Patent Medicines
Heating and Fuel
Horticulture
Household Appliances
Oversize Box
OS 58
Household Furnishings
Insurance
Jewelry,
Watches, and Clocks
Lighting
Liquor, Wine, and Spirits
Livestock, Poultry, Bees, etc.
Lumber, Woodworking, and Related Machinery
Oversize Box
OS 59
Machinery and Instruments
Oversize Box
OS 60
Machinery and Instruments
Oversize Box
OS 61
Machinery and Instruments
Oversize Box
OS 62
Mercantile Businesses
Music
Musical Instruments
Office Supplies
Railroads
Resorts, Hotels, and Travel
Sewing Equipment and Supplies
Steamships and Boats
Toiletries
