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Inventory of the Bates Worldwide, Inc. Records, 1934-2003 and undated

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Descriptive Summary

Repository

Rare Book, Manuscript, and Special Collections Library, Duke University

Creator

Bates Worldwide, Inc.

Title

Bates Worldwide, Inc. Records, 1934-2003 and undated

Language of Material

Material in English

Extent

784 Linear Feet

336,000 Items

Abstract

Bates Worldwide advertising agency ( "Bates" ) was established in 1940 by former executives of the Benton & Bowles agency. It grew to become one of the largest agencies in the U.S. until its demise in 2003. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by the Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century.

The Bates Worldwide, Inc. Records spans the years 1934-2003 and includes correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients included Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.

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Administrative Information

Access Restrictions

Collection is restricted.

Originals of audiovisual materials are closed to use. Patrons must request use copies to access the content of the material.

Collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.

Copyright Notice

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.

Preferred Citation

[Identification of item], Bates Worldwide, Inc. Records, Rare Book, Manuscript, and Special Collections Library, Duke University.

Provenance

The Bates Worldwide, Inc. Records were received by the Rare Book, Manuscript, and Special Collections Library as a gift in 2003, with additions in 2004 and 2005.

Processing Information

Processed by Pauline Abetti, Stephanie Barnwell, Richard Collier, Loren Crippen, Brooke Stanley, Juliet Summers, and Sara Van Kirk, September 2005

Encoded by Pauline Abetti, Stephanie Barnwell, Richard Collier, Loren Crippen, Juliet Summers, and Sara Van Kirk

Completed April 2006

Accessions 93-073, 2003-0216, 2004-0140, 2005-012 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

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Biographical and Historical Note

Ted Bates Biography

1901 Sept. 11	born Theodore Lewis Bates (New Haven, Conn.)
1920	Graduated, Andover Academy (Andover, Mass.)
1924	Graduated, Yale University (New Haven, Conn.) Worked at Chase National Bank (New York, N.Y.); started as an assistant but soon promoted to advertising manager
circa 1927	Joined George Batten Company
1928	Named general assistant after the George Batten Company merged with Barton Durstine & Osborn to become Batten Barton Durstine & Osborn (BBDO)
1934	Named Vice President at BBDO
1935	Joined Benton & Bowles as account executive and copywriter; Bates' first account client was Colgate-Palmolive
1936	Bates named account supervisor for Continental Baking after it moved its account to Benton & Bowles
1939	After Chester Bowles expressed a desire to retire, executives from both Colgate-Palmolive and Continental Baking urged Bates to form his own agency
1940	Ted Bates Company (TBC) started, with Colgate-Palmolive and Continental Baking as its initial clients
1955-1972	Honorary Chairman of the Board and Chairman of the Executive Committee, TBC
1961-1965	Chief Executive Officer, TBC
1965	Retired as CEO
1972 May 30	Died
1982	Inducted into American Advertising Federation Hall of Fame

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Bates-related Corporate History

Predecessors

1891	George Batten Company opened in New York
circa 1927	Ted Bates joined George Batten Company. William Benton and Chester Bowles were co-workers at the agency
1928	George Batten Company merged with the Barton Durtsine & Osborn advertising agency to form Batten Barton Durstine & Osborn (BBDO)
1929	William Benton and Chester Bowles left BBDO to form Benton & Bowles agency
1935	Bates joined Benton & Bowles; Rosser Reeves was a co-worker at the agency
1936	William Benton sold his interest in Benton & Bowles and retired
1939	Chester Bowles expressed a desire to retire from advertising; executives from both Colgate-Palmolive and Continental Baking urged Bates to form his own agency

1940-1948: Ted Bates Company (TBC)

1940	Agency founded; initial clients were Continental Baking (Wonder Bread) and Colgate Dental Cream, with combined billings of $2.9 million
1942	Rosser Reeves hired as TBC's first chief copy writer Won Carter-Wallace account (Carter's Pills, Arrid antipersperants, Trojan prophylactics)

1948-1983: Ted Bates & Co. (TB&C)

1948	TBC reformed as a partnership, Ted Bates & Co. (TB&C), with 14 full partners
1952	Billings reached $30 million
1955	TB&C incorporated as Ted Bates & Co., Inc. (TB&C)
1957	Billings reached $100 million
1959	Established an international presence through a partnership, Hobson, Bates & Partners Ltd., based in London Rudolph Montgelas named President of TB&C
1960	Donald Zuckert joined as account manager
1961	Rosser Reeves published his book articulating the philosophy behind the USP (Unique Selling Proposition) concept, Reality in Advertising Reeves gave up positions as CEO and Chairman and returned to full-time copy writing
1962	Robert Jacoby joined as Vice President and Account Supervisor
1963	Thomas Richardson became the first African-American hired as a full-time copywriter at TB&C
1964	Established a presence in Australia and the Asia/Pacific region through acquisition of George Patterson, Pty. Ltd., Australia's largest advertising agency; formed George Patterson Bates
1965	Ted Bates retired as CEO of TB&C; named Honorary Chairman Archibald Foster named to replace Bates as President and CEO Rosser Reeves inducted into Copywriters Hall of Fame
1966	Rosser Reeves retired TB&C acquired AC & R Advertising, Inc., which became TB&C's first American subsidiary
1969	Robert Jacoby named President of the New York office
1971	Billings reached $425 million Archibald Foster named Chairman of TB&C
1972	Robert Jacoby named President of TB&C Company moved from 666 5th Ave. address to new headquarters at One Astor Plaza
1973	Robert Jacoby named CEO of TB&C
1976	Robert Jacoby named Chairman of TB&C Custom Marketing established as a subsidiary to concentrate on local radio advertising
1978	Acquired the Chicago agency Stern Walters/Earle Ludgin Inc.; the Campbell-Mithun agency; and Orikomi Advertising Ltd. of Japan
1979	Bill Backer and Carl Spielvogel formed Backer & Spielvogel agency
1980	Won account for Miller Brewing Company
1981	Acquired Atlanta agency McDonald & Little, the largest advertising agency in the U.S. south Robert Bruns named President of TB&C's New York office
1982	Michael Becker hired as World Creative Leader in an effort to boost Bates's image as a top creative agency Robert Bruns quit as President of the New York office after less than 18 months on the job Posted earnings over $356 million on $2.4 billion in billings

1983-1986: Ted Bates Worldwide

1983	Donald Zuckert named President of the New York office TB&C renamed as Ted Bates Worldwide (TBW) to reflect its global branding aims
1984	Ted Bates Europe formed to consolidate British and continental European operations; Bruce McLaren named CEO and Chairman of Board Rosser Reeves died, Chapel Hill, N.C.
1985	TBW acquired the William Esty Company in the largest advertising agency merger up to that time; also acquired Scholz & Friends, Germany's largest advertising network Atlanta agency McDonald & Little, acquired by TBW in 1981, closed Won Matchbox and Olivetti Personal Computers European accounts, worth a combined $30 million; won account for Hyundai North America Michael Becker fired as Creative Director John H. Nichols joined TBW (from Leo Burnett USA) as head of the global management group Charles N. Jamison became the first African American promoted to Vice President at TBW John Hoyne, President of TBW's international operations, entered negotiations with the Saatchi brothers for the sale of TBW

1986-1994: Backer Spielvogel Bates (BSB)

1986	Acquired Draft, a direct marketing agency TBW and another American agency, Backer & Spielvogel, acquired by Saatchi & Saatchi parent, Cordiant plc Backer & Spielvogel merged with TBW to form Backer Spielvogel Bates (BSB); German agency Scholz & Friends made into a separately branded entity Warner-Lambert fired TBW as its advertising agency Acquired Conill Advertising, a specialist in the U.S. Hispanic market, and direct marketing firm Kobbi & Brady
1986 Sept. 19	Donald Zuckert named CEO to replace Robert Jacoby, who was fired and subsequently forced to resign as President of the American Association of Aadvertising Agencies (AAAA) before actually taking office
1987	Donald Zuckert named President of Bates/New York TBW resigned from American Cyanamide account under pressure from Saatchi client Procter & Gamble. Lost nearly $300 million in billings with the departure of major clients such as RJ Reynolds Tobacco Co., Nabisco, and Warner-Lambert Became an equity partner in Jamison and Leary Advertising, a startup firm established by Charles Jamison and Kathryn Leary, former African American executives at TBW Won account for Wendy's International restaurant chain
1988	Subsidiaries William Esty and Campbell-Mithun merged into Campbell Mithun Esty Subsidiary Draft renamed as Kobs and Draft
1988 June 20	Rudolph Montgelas (President of TBC 1959-1965) died
1989 Apr. 4	Archibald McGeorge Foster (President of TBC 1965-1969, Chairman 1971-1974) died
1991	Lost Miller Lite account to Leo Burnett USA; the account, which BSB had held since 1979, was worth $110 million in billings, and capped a three year slide during which BSB lost several major accounts including Prudential ($60 million), Xerox ($25 million), Dole ($20 million) and Fisher-Price ($15 million)
1992	Michael Bungey named President and CEO of Bates
1993	Bill Backer retired 141 Worldwide, an interactive sales promotion agency, launched

1994-2003: Bates Worldwide

1994	BSB changed name to Bates Worldwide (BW) Carl Spielvogel, chairman of BSB, retired Rosser Reeves inducted into the American Advertising Federation's Hall of Fame Launched Zenith Media USA, the world's first global media buying agency Purchased McCaffrey and McCall agency, later renamed Bates Midwest
1995	Lost account for M&M/Mars, which it had held since 1954, to BBDO Worldwide Saatchi brothers leave Saatchi & Saatchi
1996	BW established Worldwide Creative Board, with John Fawcett (from George Patterson Bates) as Chairman. Instituted an annual internal creative competition, "Best of Bates." Bates USA lost account for Miller Genuine Draft beer, worth $45 million, to Wieden & Kennedy Acquired BLGK, the largest advertising agency in South Africa Bill Backer inducted into the American Advertising Federation's Hall of Fame
1997	Cordiant plc demerger: Saatchi & Saatchi and a new entity, Cordiant Communications Group (CCG) became separate, publicly traded entities; BW remained under CCG
1998	Bates Retail established to handle retail work, including accounts for Wendy's and CVS
1999	Diamond AD Ltd., Korea's 3rd largest agency, bought by CCG Won account for ESPN, a cable-based sports network
2000	BW billings approach $7.9 billion CCG.XM launched as CCG's e-business consulting operation Donino, White & Partners, a marketing firm specializing in the technology sector, bought by CCG, renamed DWP/Bates Saatchi & Saatchi acquired by Publicis Groupe SA
2002	Lost Hyundai, Wendy's accounts BW and partner CCG.XM won the contract to re-design the website for the US Government Services Administration (GSA)
2003	Lost Allied Domecq account, BW's 2nd largest global client at the time CCG entered into an Interim Support Agreement with lenders to try to resolve financial problems CCG bought by WPP (Wire and Plastic Products, a British manufacturer of grocery baskets transformed by Martin Sorell into a global holding company) Bates Worldwide broken up. Bates USA operations folded into the J. Walter Thompson Co.; European operations folded into Red Cell; Bates Asia remained as a stand-alone agency

Notable Advertising Campaigns in Bates' History

1943	Palmolive soap, "Doctors prove 2 out of 3 women can have more beautiful skin in 14 days"
1945	Colgate Dental Cream, "It cleans your breath while it cleans your teeth." Slogan coined by Alicia Tobin
1952	Viceroy cigarettes (Brown & Williamson Tobacco Co.), "Twenty Thousand Tiny Filter Traps" launched Advertising campaign for presidential candidate Dwight D. Eisenhower ( "Citizens for Eisenhower" ) marked the first extensive use of television in a political campaign Whitehall Pharmacal's analgesic Anacin, "Fast, fast, fast relief"
1954	M&M candy, "Melts in your mouth, not in your hand" Colgate Comedy Hour television serial variety show
1960	Certs breath mints (American Chicle, a subsidiary of Warner-Lambert), "It's two, two, two mints in one!"
1961	Wonder bread (Continental Baking), "Helps build strong bodies 12 ways"
1964	Trident sugar-free gum (Warner-Lambert Pharmaceutical Co.), "4 out of 5 dentists surveyed recommend sugarless gum"
1966	Playtex girdles, "Tames your figure like nothing else." The commercial, which featured a woman in evening wear walking a panther down a city street, marked the first effort by TBC to remake its creative image in the post-Reeves era
1967	Palmolive Dish Detergent (Colgate-Palmolive), "Madge the Manicurist" Visine eye drops (Pfizer), "Gets the Red Out"
1969	Kool Cigarettes (Brown & Williamson Tobacco Co.), "Lady be Cool"
1975	Kool Cigarettes (Brown & Williamson Tobacco Co.), Kool Jazz Festival started
1978	Coors Light beer (Coors Brewing Co.), product launch.
1989	Start of Wendy's International Inc. campaign featuring the restaurant chain's CEO Dave Thomas. The campaign, one of the longest running television campaigns in U.S. retail history, included more than 800 commercials over a 13-year span. Hyundai Sonata product launch
1997	Dentyne Ice chewing gum (Cadbury Adams) product launch
1999	Lucky Strikes cigarettes (Brown & Williamson Tobacco Co.), "Lucky loves you"
2002	Joint--Bates USA, Ad Council, and the U.S. Army--public service campaign, "Operation Graduation," to address a growing high school dropout rate

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Collection Overview

The Bates Worldwide, Inc. ( "Bates" ) Records span the years 1934-2003 and include correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century.

Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients include Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Colgate-Palmolive Company, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.

The collection is organized into ten series and one cumulative subject index--Client Files, Corporate Communications Department, Creative Department, Financial Records, Human Resources Department, Memorabilia, New Business, Print Books, Vertical Files and Audiovisual Materials. The Client Files Series includes research reports, storyboards and graphic designs for Bates' clients. The Corporate Communications Department Series includes company-wide memoranda, public relations policy manuals, and a large file of biographical sketches and photographs of Bates' executives, as well as news clippings and press releases relating to the company and its clients. The Creative Department Series primarily focuses on Bates' efforts to stimulate creativity throughout its worldwide offices through participation in internal and industry-wide advertising competitions. The Financial Records Series includes general ledgers and other accounting reports. The Human Resources Department Series includes employee benefits literature and information on company affairs including press releases and staff memoranda. The Memorabilia Series includes promotional clothing, games, office posters and awards. The New Business Series includes materials relating to requests for proposals from prospective clients. The Print Books Series contains material from over 100 albums of proof sheets and print advertisements from existing clients. The Vertical Files Series consists of an alphabetical file of general information collected to aid in various aspects of company operations. The Audiovisual Materials Series contains periodic review collections of advertising, video memoranda, speeches, retirement presentations and highlight compilations prepared for prospective clients and award show consideration. A Subject Cross-Reference Index at the end of the finding aid links materials pertaining to specific clients, corporations, events and policies scattered throughout the various subject series.

Some materials were received as electronic files. Disks were assigned consecutive numbers reflecting the order in which they were encountered. If a work has a corresponding or associated electronic file, the file is included in the container list. The contents of each disk have been migrated to the Special Collections server. Consequently, the contents of these disks are available only in correspondingly numbered electronic subdirectories. Consult a reference archivist for access to the electronic files.

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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

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Detailed Description of Collection

Client Files Series, 1969-2003 and undated

(136 boxes)

Contains correspondence, reports, clippings, artwork, storyboards, print advertisements and other printed materials for Bates' clients from 1969 to 2002. Major clients represented in this series include Brown & Williamson (Kool, Lucky Strike cigarettes), Burroughs-Wellcome (Zovirax), Carter-Wallace (Arrid, Pearl Drops toothpaste, Trojan condoms), Hyundai America, Joint Recruiting Advertising Program (JRAP), Miller Brewing Co., Paddington Corporation (Bailey's Irish Cream, J&B whiskey), Peace Corps, Pfizer (Visine), the U.S. Navy, and Warner-Lambert. The extent of materials varies among the clients. In some cases, the series includes only artwork related to advertising campaigns, proof sheets of print advertisements, or correspondence. Holdings are more extensive for other clients, and includes broadcast placement schedules, account expenditure audits, and market research studies. Print advertising for many of these clients have been maintained separately in bound volumes and may be found in the Print Books Series. The series begins with a "general files" section that includes materials relevant to overall client relations and an archived, numbered set of dismantled storyboards for numerous clients. Thereafter, the series is arranged alphabetically by client name.

Audiovisual materials have been removed to the Audiovisual Materials Series. Originals are closed to use. Technical Services staff need to produce use copies before contents can be accessed. Please consult with Research Services staff before requesting audiovisual materials.

General files

Box CL1

Administrative

141 Comunicator booklet, "Twelve Basic Promotion Techniques," 2001

Ad Council, Public Service Advertising, 2002 Jan.-Feb.

Clippings, 1988 and 2001

Mazerov Research and Consulting, case studies, circa 1998

Presentation by Sanford C. Bernstein & Co., 1995

Dismantled storyboards

Index, undated

Nos. 1-30, Miller High Life, undated (6 folders)

Box CL2

Nos. 31-56, Miller High Life, undated (5 folders)

No. 56I, Löwenbräu, undated

No. 57, Miller High Life, undated

No. 57I, Löwenbräu, undated

No. 58, Miller High Life, undated

Nos. 58I-90, Löwenbräu, undated (7 folders)

Box CL3

Nos. 91-92, Miller High Life, undated (2 folders)

No. 93, Löwenbräu, undated

Nos. 94-106, Miller High Life, undated (2 folders)

Nos. 107-110, Magnum Malt Liquor, undated

Nos. 111-112, Clipper Beer, undated

No. 113, Sony, undated

No. 114, Helene Curtis, undated

Nos. 121-122, Savings and Loan Association, undated

Nos. 133-150, Campbell's V-8 Juice, undated (3 folders)

Nos. 151-156, Campbell's Juice Works, undated

Nos. 157-162, Helene Curtis Finesse, undated

No. 163, Helene Curtis Suave, undated

Box CL4

No. 164, Helene Curtis Finesse, undated

Nos. 165-166, Helene Curtis Suave, undated (2 folders)

Nos. 167-170, 175-177, Miller High Life, undated

No. 178, Löwenbräu, undated

No. 197, Sony Instant Photo, undated

Nos. 198-209, Sony Beta, undated (2 folders)

Nos. 210-215, Sony misc., undated

Nos. 216-223, NCR, undated

Nos. 230-237, Campbell's, undated (2 folders)

Nos. 238-242, NCR, undated

No. 243, Löwenbräu, undated

Nos. 244-247, Miller High Life, undated (2 folders)

No. 248, Campbell's V-8 Juice, undated

Nos. 249-250, Miller Meisterbrau, undated

Box CL5

Nos. 251-252, Sony, undated

Nos. 253-261, NCR, undated

Nos. 266-269, 272-278, Miller Meisterbrau, undated

Nos. 280-295, Campbell's, undated (3 folders)

Nos. 303-320, Miller High Life, undated (3 folders)

Box CL6

Portfolio of sample print advertisements, 1989-2002 and undated (5 folders)

Includes Aalborg Extra, 1992; A&E Products, undated; Ad Council--Federal Voting Assistance Program (Y2Vote.org), 2000; Allied Domecq (Sauza), 2000-2001; Avis Rent-a-Car, 1992; Bates Worldwide, 1995; BSB/Bates South Africa, 1992; Carter-Wallace (Arrid XX, Trojan), 1995; Cityview Apartment Homes, undated; Comet Rice, undated; Electrolux, 1992; Energizer, 1992; Estée Lauder, 2001; H.J. Heinz, undated; Internet Security Systems, undated; JRAP, 1998; Lubriderm (Pfizer), 1992; M&M/Mars, 1989; Mandarin Oriental Hotels, 1992; Midtown Golf, 1991; Murata Electronics, undated; Myanmar Brewery, undated; Neosporin (Warner-Lambert), 2002; Old Forester, 1992; Oronite (ChevronTexaco), 2002; Precision Drilling, 2001; Pró Juréia, 1992; St. Luke's/Texas Heart Institute, 2002; Shell Oil Company, undated; Stuyvesant Lights (Scholz and Friends), 1992; Telecom Malaysia, 1992; Thomas' English Muffins, undated; United Jewish Appeal-Federation (dinner to honor Max Dane), 1991; Wendy's, 2001-2002; Westvaco, 2002; Whitney Museum of American Art, 2000.

Backer Spielvogel Bates

Box CL7-CL9

Artwork and sketches for house promotions, 1991-1993

Box CL10

Printed materials, 1991-1995 (3 folders)

BellSouth

Box CL11

Proofs, undated

Best Foods/Entemann's

Box CL11A

Entemann's posters, 1990s

Bolla Wines

Box CL11

Printed materials, 1982

Brightline Technology

Box CL11

Proofs, 2000

Brown & Williamson

Box CL11

Kool

House Rewards booklet, 2002

Box CL15

Proofs and print advertisements, 2002

Box CL12

Lucky Strike

Best practices study, 1997-1998 (2 folders)

Box CL11

Brand Design Manual, undated

Box CL12

Case study, 2002

International campaign materials

Belgium, 1997

Bulgaria, 1996-1997 (2 folders)

Audio cassette tape recording OR-P-11 removed to Audiovisual Materials Series, box AVO1.

Disk 59. "Lucky Original Nights" main design

Czech Republic, 1997 (3 folders)

Videocassette recording OR-P-12 and audio cassette tape recording OR-P-13 removed to Audiovisual Materials Series, box AVO1.

Chile, 1997

Poster removed to Box CL15.

Box CL13

Germany, 1996-1998 (3 folders)

Holland/Netherlands, 1996-1997 (2 folders)

Indonesia, 1998

Norway, 1994-1997

Panama, undated

Spain, 1997-1998

Poster removed to Box CL15.

Ukraine, 1997 (Folder 1 of 2)

Box CL14

Ukraine, 1997 (continued) (Folder 2 of 2)

Venezuela, 1997 (3 folders)

Poster removed to Box CL15.

Yugoslavia, 1997

Box CL14

Printed materials, 1997-1999

General

"Twelve Class-A Practices," undated

Videocassette recording OR-P-09 removed to Audiovisual Materials Series, box AVO1.

Box CL15

Proofs and posters, 1996-1998

From Bulgaria, Czech Republic, Chile, Spain and Venezuela campaigns.

Burroughs-Wellcome

Box CL16

General

National prescription audit, 1986-1995

Pediatrician recommendation study, 1994

Physician and drugstore audits, 1991-1994 (2 folders)

Presentation by Mark Morris, 1995

Time sheets for billing purposes, 1994

Warner-Wellcome

Consultant's report, 1995

Corporate information, 1992-1995 (2 folders)

Box CL17-19

Artwork and sketches, 1989-1994

Disk 50. Fonts

Disk 51. Fonts

Disk 52. Logos

Disk contains logos of a black and white logo of a unicorn, a barcode, and a chemical symbol for acyclovir.

Disk 53. Logos

Disk contains logos of a black and white logo of a unicorn, a barcode, and a chemical symbol for acyclovir.

Disk 54. Fonts

Disk 55. Fonts

Disk 56. Fonts

Box CL20

Proofs and point-of-purchase advertising, 1989-1994 (4 folders)

Includes Actifed, Certs, Filteray, and Zovirax.

Box CL21

Valtrex--announcement, 1995

Zovirax (Acyclovir)

Acyclovir literature search, 1994

Cold sore information, 1994-1995 (2 folders)

European strategic plan, 1994

Interactive media, 1994

Disk 60. Program file

Disk contains a Continental Insurance interactive program, and the installer file for the program.

Managed care programs, 1994-1995

MDAlert continuing education, 1994-1995

Packaging, 1994

Patient counseling educational materials, 1994

Rowland Company report, "Portrait of a Public Health Education Strategy," 1994

Vaginal yeast products studies, 1994-1995

Wellcome Dialog program, 1994 (Folders 1-2 of 3)

Box CL22

Wellcome Dialog program, 1994 (continued) (Folder 3 of 3)

Zovirax OTC

General, 1994

Budget for launch, 1994

Direct-to-consumer planning, 1994

FDA hearings transcript, 1994 May 19

Launch timetables, 1994

Marketing plan, 1994

Packaging, 1994

Pre-launch sampling proposal, 1994

Pre-launch strategies, 1994

Telemarketing, 1994

Cabletron Systems

Box CL23

Proofs, 1998

Campbell's Soup Co.

Box CL24

Marketing

Buffalo Sabres, 1988-1989

Cleveland, Ohio, WEWS-TV, 1988

Denver market skiing programming, 1989

Portland Trailblazers radio broadcasting, 1988-1989

Xavier University basketball "Player of the Game" award, 1988

Storyboards

"Fathers and Daughters," undated

"Kids Football," undated

"Man and Son," undated

"Tired Dad," undated

"Wet Kid," undated

Carter-Wallace Co.

Box CL25

General

50th anniversary of Bates/Carter-Wallace advertising relationship (picture album), circa 1993

Box CL26

Account memos/billings, 1995-1998

Analysis of Sandoz advertising, 1993 Jan. 14

Christensen, Andrea, chronological files 1997 Dec.-1998 July (4 folders)

Custom event marketing, 1990-1994

Dick-Rath, Deborah, chronological files, 1996 Aug.-Nov. (4 folders)

Box CL27

DiPasca, Rodger, chronological files, 1995 Mar. 20-1999 Jan. (8 folders)

Krev, Mitch, chronological files, 1996 Oct.-1997 May

Box CL28

Leung, Matthew, chronological files, 1996 Jan. 22-Oct. 23 (5 folders)

New Yorker Miltown article, 1998 Aug. 3

Overview of Johnson & Johnson-Merck, 1993 Jan. 26

Positioning reports, 1994-1995 (2 folders)

Sales meeting, 1982

Box CL29

Teenage market research

Backer Spielvogel Bates Research Department report, "Today's Teen," 1991 Apr.

Institute for International Research report, 1992 Sept. 24-25

Nachur ov Realitees Teen trend report, 1993 Jan.-Mar.

Rand Corporation youth poll, "Teenage economic power," 1993

Seventeen magazine monitor, 1993

Seventeen magazine, "Teenage Research Unlimited (TRU)," 1990-1991 (2 folders)

TRU Teenage Marketing and Lifestyle Study, 1992 Fall

Teen trends update, 1993 Aug. 9

Box CL30

Deodorants

Arrid

Competitive market

Competitive review, 1994 3rd quarter

Coupon programs, 1993 Aug. 6

National market-by-market competitive analysis, 1991

Print advertising, 1994-1996 (3 folders)

Products, 1992-1993

Spending, 1994-1995 (4 folders)

Box CL31

Deodorant stick/solid additional analysis, 1993 Jan.

Dry Powder research memos, 1991 Oct.-Nov.

Efficacy claims, 1991

Existing claims for re-evaluation, 1991

Focus study on deodorants/anti-perspirants, 1991 Apr.

Fragrance research, circa 1991 (2 folders)

Qualitative assessment of sales impact of marketing mix promotions, 1994 Sept. 22

Strategic insights for Arrid, 1992 Apr.

Teenage use, 1995

Teen research, 1995 Feb.

"Television Advertising Historical, 1979-Present," 1995

Television commercial length research, 1990-1992

Underarm category demographics presentation, 1994 Sept. 22

Box CL32

Arrid Extra Dry

Aerosol vs Lady Speed Spray, 1989 May

Aerosol designer fragrance line extension concept/product test, 1988 Mar.

Concepts, 1991

"Left and Right 4" commercial, 1991 Aug. 5

Solid designer fragrance concept/product test, 1989 Feb. (2 folders)

Arrid Teen Image

Agency point of view--teenage males, 1994 Jan.-Feb.

Animatics, 1993

Approved storyboard, 1993 Apr. 13

Approved print and television advertising, 1993

Casting--print advertising, 1993 Mar.-Apr.

Color correction notes, 1993

Coupon mechanicals, 1993

Creative development, 1993 Feb. 12

Creative presentation, 1993 Feb. 12

Creative strategy recommendations, 1993 Jan. 22

Box CL33

"Dome vs. flat" product test, 1993 May 21-June 8 (3 folders)

DRI copy test Reports, 1993 Mar.-Apr.

DRI results, 1993 (2 folders)

Evaluation of four commercials, 1993 (2 folders)

Final television boards, 1993 Apr. 15

"Honesty" campaign pre-production meeting, 1993 May 18

Legal clearances, 1993 Mar.-July (2 folders)

Live photography meeting notes and contact reports, 1993

Marketing strategy, 1992

Merchandising, 1992-1993 (2 folders)

Miss Teen USA, 1993

Network clearance, 1993 Mar.-July

Non-coupon print, 1993 July

Package test memo, 1994 Apr. 4

People magazine article on teen slang, 1993 July 12

Pre-production meeting, 1993 Apr. 5

Print advertising

Approved board, 1993 Apr. 13

Creative boards, undated

Teen magazine, 1993 Apr. 29

Television board, 1993 Apr. 15

Product shoots-notes and contact reports, 1993 Mar.-Apr.

Box CL34

Production schedules, 1993

Promotion, 1993 (2 folders)

Reports, 1993 June-Aug.

Revised boards, 1993 Apr. 9-12 (2 folders)

Revised print, 1993 June 18

Sassy athletic survey, 1993

Seventeen layout mistake letter, 1993 June

Strategy--one-on-one qualitative research, 1993 Jan. 21

Storyboards, 1993

Teen market research

General, 1992-1993

Age-group activities, 1993 July 27

Girls, 1993

Market selection, 1993 Apr.-July

Publication analysis, 1994 Feb. 16

Surveys and articles, 1993

Young sisters and brothers media kit, 1993 July 9

Focuses on 15-24 year-old African-American youth sector.

Teen Spirit (a Mennen product) creative, 1991-1992

Television

Casting, 1993 Apr.-May

Contact report, 1993 May-June

Estimated production times, 1993 May 12

Holding fees & residuals, 1993 Apr.-May

Music costs, talent, 1993 June 4

Pre-production meetings, undated

Storyboards (four versions), 1993 Apr. 6

Talent residuals, 1993 May 12

Trafficking, 1993 May-June

Box CL35

Arrid Ultra Clear

Creative planning (phase I), 1997 (4 folders)

Production (phase II), 1997 (4 folders)

Television completion (phase III), 1997 (Folder 1 of 3)

Box CL36

Television completion (phase III), 1997 (continued) (Folders 2-3 of 3)

Arrid XX

Advertising strategies, 1992

"Airport" advertisement, 1991

Articles, 1993

"Blue" campaign, 1995

Clear vs. opaque blind test, 1994 Aug.-Sept.

Clear: "What Guys/Girls Want" commercial, 1994 Apr.-May

Competitive materials, 1991-1992

Creative exploratory for "Honesty" campaign, 1994 Mar. 16 (5 folders)

Disk 62. Untitled

Disk 63. Competitive analysis

Disk 64. Creative and media presentation, 1993 Apr. 27

Box CL37

Creative strategy, 1993

DRI copy tests

"Blue" campaign, open-ended verbatims, 1994 Oct. 27

Communications test: Arrid XX Solid, 1994 Oct.-1995 June (3 folders)

Test of competitors: Right Guard & Secret, 1994 Aug. (3 folders)

Evaluation of four commercials, 1992 Mar.

"Extra Extra Close" campaign, 1995 (2 folders)

Final report, 1992

Glide-On vs. competitors blind test, 1994 Nov.

"Honesty" entered into Ad Age's Best competition, 1993

Box CL38

"Honesty-Tennis" presentation and recommendation, 1992

Interactive strategies, 1995

Male/female skews (media study), 1994 Feb.-Mar.

Media research, 1991-1992

Memos and reports for "Love is Blind" and "Honesty-Tennis" campaigns, 1992 July (2 folders)

New product concepts, 1991

New York pre-production meeting, 1995 June 5

Production animatics, 1994

Sure/Degree "Unsure" and "Little Party" presentation (competitive products), 1992

Box CL39

Lady's choice

Ban Clear one-on-one qualitative research, 1992

Deodorant untitled commercial, 1980 Aug. 6

Executive summary, 1990

Free Standing Inserts (FSI)--layouts and scent name research, 1992

Presentation, 1990

Research, 1990

Revised commercials (storyboards)

Number 80.12362, 1981 Jan. 6

Number 82.10957, 1983 Feb. 7

Number 84.01600, 1984 Feb. 10

Number RR81-005R, 1983 Feb. 7

Roll-on anti-perspirant, untitled commercial, 1985 Apr. 2-1985 May 13 (3 folders)

Solid anti-perspirant

Print advertisements, 1984-1988

Revised commercials (storyboards)

Number 82.10957, 1982 Oct. 18

Number 83.17411, 1984 Jan. 27

Number 84.10266, 1984 Aug. 9

Number RR81.00312, 1981 June 3

"Split Screen," 1991 Sept. 30

Untitled commercials, 1980 July 21-1984 May 13 (5 folders)

Home pregnancy tests, 1994-1997 (Folders 1-3 of 4)

Box CL40

Home pregnancy tests, 1994-1997 (continued) (Folder 4 of 4)

Audio cassette tape recordings OR-P-14, OR-P-15, OR-P-16 removed to Audiovisual Materials Series, box AVO1.

Laxatives

Advertising/spending, 1996

Articles, 1992

Carter's New Little Pills, 1997

Category information, 1997-1998

Category review, 1994 (2 folders)

Competition spending, 1996

Concepts, 1993-1996 (Folders 1 of 3)

Box CL41

Concepts, 1993-1996 (continued) (Folders 2-3 of 3)

Final reports, 1994-1997

Complete line of laxative care concept study, 1996

Laxative line size and color study, 1997

Laxative stimulant pill size, shape and packaging study, 1997

Tea laxative concept study, 1994

MRI data, 1996

Names, 1995

Preliminary media plan, 1995

Storyboards, 1991

Box CL42

Strategies, 1997

Study of attitudes, 1993

Oral care

General

Multi-concepts

Quantitative research, 1993 Oct.

Screening study, 1993 Sept.

Whitening toothpastes

General, 1998

Print advertisements, 1997

Sensitive teeth, 1997

Television commercials, 1997 (2 folders)

Box CL43

Pearl Drops toothpaste

Competitive advertising, 1997

Disk 66. Stills

Disk contains two sets of Mentadent video stills.

Disk 67. Video

Disk contains a video file.

Competitive spending, 1993 (3 folders)

"Real People" campaign

General, 1997

History and creative strategies, 1996

Storyboards, 1990

Pharmaceuticals-saline nasal spray

Final report: saline nasal spray mini groups, 1998 Oct.-Nov.

Prophylactics--Trojan condoms

Advertising

Advertisements, 1986-1996 (Folders 1-3 of 5)

Including "Trade," "Trojan Man," and "Variety."

Box CL44

Advertisements, 1986-1996 (continued) (Folders 4-5 of 5)

Including "Trade," "Trojan Man," and "Variety."

Effectiveness: 1993 status report, 1994

Planning, 1994-1996

Television/print, undated

Analysis of market and image, 1995

Apparel, "Tip-in," 1996

Brand overview, 1996

Brand review, 1991-1995 (Folder 1 of 4)

Box CL45

Brand review, 1991-1995 (continued) (Folders 2-4 of 4)

Brands, 1996

Category overview, 1996

Christensen, Andrea, chronological files (Trojan only), 1997 (2 folders)

Competitive advertising, 1993-1996 (2 folders)

Condom articles, 1991-1995 (Folder 1 of 2)

Box CL46

Condom articles (continued), 1991-1995 (continued) (Folder 2 of 2)

Condom industry, 1990-1991

Condom use/beliefs, 1993-1994

Contact reports, 1996

Creative strategies/review, 1992-1993 (2 folders)

Creative ads, 1992-1993

Evaluation and recommendation, 1988 Dec.

Family planning, 1990

FDA warning language, 1994

Female protection, 1991

"Guess Who Trusts Trojan" campaign, 1996

Box CL47

Heritage background, 1978-1984

"Heritage" positioning, 1995

Homosexuality (advertising in gay markets), 1994-1998 (3 folders)

Ideas/celebrity ideas, 1995

Marketing

Planning, 1996

Positive articles, 1996

Q scores (research on celebrity endorsements), 1995 (2 folders)

Time, Inc. history with condom advertising, 1986 Sept. 26

Box CL48

Media/endorsement management, 1991 Nov. 15

Media strategies, 1995

Mentor/Magnum brands overview, 1991

Minority advertising, YSB magazine, 1989-1990, 1995

Online, 1996 (2 folders)

Packaging research, 1995

Polyurethane condom review, 1991

Print advertising campaigns

Insertions, 1996

Planning, 1987-1988

Production files, 1997 (Folders 1-3 of 4)

Box CL49

Production files, 1997 (continued) (Folder 4 of 4)

Review/creative strategy, 1990-1991

Sampling opportunities in magazines, outdoor program, GQ, 1991-1992

Sex in America, overview 1994

Agency review of a major study of American sexual attitudes and habits undertaken by the University of Chicago.

Sexually-transmitted diseases (STDs), 1990-1991

STDs/AIDS, 1991-1995

Strategy and information for television campaign, 1994-1995

"Taking Trojans into the 1980s," 1985

Teen research, 1994-1996 (Folder 1 of 3)

Box CL50

Teen research, 1994-1996 (continued) (Folders 2-3 of 3)

Types of condoms: ultra thin, "Baggy," etc., 1990, 1995

Work sessions, 1993-1995

CDW

Box CL51

Proofs and printed materials, 1999, 2002

Chase Manhattan Bank

Box CL52

Artwork, 1996-1997

Brochures and flyers, 1996

Box CL51

Proofs, 1996

Chemical Bank

Box CL51

Artwork, 1994-1995

Box CL52

Brochures, 1995

Chromes and sketches, 1994-1996 (4 folders)

Cisco Systems

Box CL51

Print advertising, 2000

Citizen Watch

Box CL52

Competitive advertising, 1999

Eco-Drive watch printed materials, 2000

Cunard Lines

Box CL53-CL55

Artwork, 1994-1998

Disk 49. Logos

Disk contains 1 color and 2 black and white logos for Berlitz "#1 Top Rated Ships 1998"

Box CL56

Proofs, 1994-1998

Derivion

Box CL57

Proofs, 2000 (2 folders)

Eastman Kodak

Box CL57

Proofs, 2000

Eveready

Box CL58

Correspondence, 2000 (2 folders)

Footlocker

Includes Lady Footlocker, Kids Footlocker.

Box CL58

Artwork, 1994-1998 (8 folders)

Disk 40. Fonts

Disk 41. Fonts

Disk 42. Fonts

Disk 43. Logos

Disk contains two logos entitled NBA, and Allstar Weekend.

Disk 44. Logos

Disk contains three logos for NBA on TNT.

Disk 58. QuarkXPress files

Box CL59-CL61

Artwork, 1994-1998 (continued)

Disk 45. Logos

Disk contains various National Football League and Nike logos.

Disk 46. Logos

Disk contains various "'97 NFL Experience" logos.

Disk 47. Photos

Disk contains two black and white photos entitled "Mrs. Stern" and "3 Beauties."

Disk 48. Artwork

Disk 57. Logos

Disk contains a Nike logo.

Box CL62

Proofs, 1995-1998

Hertz Rent-a-Car

Box CL63

Campaigns, 1974-1978 (3 folders)

Includes "One Less Thing to Worry About" and O.J. Simpson "Superstar" campaigns.

Box CL64

Proofs, 1974-1979

Hyundai America

Box CL65

General

Advertising planner, 2002

Disk 23. Program file

Disk contains a program entitled "Hyundai 2002 Catalog" and supporting files

Competitive advertising, 1984 May 2

Competitive spending-Audi, 1985 Aug. 19

Dealer associations, 1985 Nov.-1986 Jan.

Los Angeles Angels-KTLA, 1990

Marketing, 1985-1986 (2 folders)

Marlboro group merchandising, 1986 July

Media-print, 1986

Media-television, 1986 (2 folders)

Minnesota Twins, 1990

Box CL66

New Orleans dealer meeting, 1986 Jan. 31 (2 folders)

New York Giants radio, 1988

New York Mets television, 1991

News release-- "Chair" and "Speedy" campaigns, 2001

Videocassette recording OR-P-05 removed to Audiovisual Materials Series, box AVO1.

Oakland A's on KICU-TV, 1990

Owner communications kit, 2002 (2 folders)

"Pride of Ownership," 2001 Oct. 11

Production budget review, 1986 June 30

Prospect target analysis, 2002 Feb. (2 folders)

Research, 1985 Oct.-1986 Jan. (2 folders)

Sales forecasts, 1986 Oct.

Spring dealer meetings, 1986 Apr. 8

Volkswagen reports, 1985

Box CL67

Excel model

1987 model year television package, 1986 July-Nov. (2 folders)

"3 Door Intro," 1986 May 22

"Christmas Present," 1986 Nov.

"College" pre-production, 1985 Oct.

"Common Sense," 1986 (2 folders)

Correspondence, 1995

Event production, 1986 Oct.-Nov.

Media-radio, 1986 Mar.

Pre-production meeting, 1986 Apr. 11

Product introduction television package, 1986 Aug.-Oct. (2 folders)

Running footage, 1985 Dec.

Box CL68

Sonata model, 1997

Launch kit, 1997

Videocassette recording OR-P-10 removed to Audiovisual Materials Series, box AVO1.

Newspaper inserts, 1997

Hoffman-La Roche

Box CL69

Saridon case study, 2002

Imperial Tobacco

Box CL69

Billings, 1995-1996 (2 folders)

Contracts, 1995-1996

Joint Recruiting Advertising Program (JRAP)

Box CL69

General

Benchmark proposals, 1991 (2 folders)

C-1 manpower report, 1992 (2 folders)

Correspondence from the Department of Defense (DOD), 1991 Oct.-1992 Apr. (2 folders)

Disclosure statement, 1991 Nov. 27

Box CL70

Financial records

Budget, 1992 Sept.-1993 Jan. (2 folders)

Memoranda, 1991 Oct.-1993 Jan. (7 folders)

Box CL71

Receipts, 1992 Feb.-1993 Jan. (9 folders)

Box CL72

Manpower reports, 1991 Sept.-Dec. (2 folders)

Marketing strategies, 1992 (2 folders)

Media planning, 1992-1993 (2 folders)

Military funeral planning kit, undated

Disk 61. Audio

Disk contains one untitled audio file

Notes, 1993 (2 folders)

Box CL73

Proposals, 1992-1993 (7 folders)

Quarterly reports, 1993

Technical proposal, 1991 (Folder 1 of 2)

Box CL74

Technical proposal, 1991 (continued) (Folder 2 of 2)

Advertising campaigns

Active enlisted, undated (13 folders)

G.I. Bill, undated

Olympics, undated

Reserve Officer Training Corps (ROTC) scholarship materials, 2001

Artwork

Chromes, undated

Box CL75-CL81

Chromes and other artwork, 1980s-1992 and undated

Includes work performed by Grey Advertising.

Box CL82

Proofs, 1986-1992

Includes work performed by Grey Advertising.

Kinney Shoe Corporation

Box CL83-CL86

Artwork, 1996-1997 and undated

Box CL87

Proofs, 1996-1997

KPMG

Box CL88

Storyboard books, undated

Marconi

Box CL89

Brand development booklet, 2000

Maxell

Box CL89

Artwork, 1995-1996

Proofs, 1995-1997

Maxrate.com

Box CL89

Proofs, 2000

Metropolitan Museum of Art

Box CL90

Artwork, 1990

Proofs, 1990

Miller Brewing Co.

Box CL91

General

Assorted sports marketing folders, undated

Empty folders with radio station, sports team logos displayed on covers.

Creative sports marketing files, 1989

Fanstand, 1989 July

Fred Edelstein Show, 1989

George Perles Show, 1989

Impact Productions, 1989 Sept. 6

Industry historical/projections, 1992

Intersport Chicago, 1988-1989 (2 folders)

Joe Thompson Sports Productions, 1979-1982

Löwenbräu tracking reports (Vincent Falcone), 1981

Manhattan Cable--sports, 1989 Mar. 15

Miller Lite storyboards, 1980s

Miller sponsorships since 1979, 1989

Miller Sports Club, 1990 Feb.

Miller Sports Highlight 1989

New York--CBS Sports, 1982-1983

New York sports radio, 1988

New York--WNEW Sports Update Extra, 1980-1981

Power Sportsbeat, 1989 Nov. 9

Sportsbreak, 1988 Apr.

Sports Channel, 1988 Nov. 9

Sports Final, 1990

Sports interview proposal, 1989 July

Sports Magazine, 1978-1987 (2 folders)

Sportsview, 1989 Aug. 22

Sports wrap-ups, 1980-1985

Television, 1989

This Week in Baseball, WWOR-TV, 1989 Nov. 27

Timberwolf productions--agency point of view, 1989 Aug. 15

Box CL92

The Umpires, 1989 Sept. 4

WBBM Boston: The Beach, 1989

WIOD-AM Miami, 1990

WOW Radio, 1989 Nov. 17

Celebrity sports

Best of the Beach, 1990

Miller (WCAU, WCIX) Beach, 1990

College sports

Clemson Football Show, 1989

Clemson University Sports Network, 1989 (2 folders)

Eastern Michigan University football, golf, 1989

Husker Highlights, 1990

March Madness NCAA First Round, 1990 Mar.

Metro Conference Basketball, 1990 Aug. 29

Mid-American Conference sports, 1989

NCAA Big Eight pre-season special, 1989 July 11

NCAA Big Ten Preview, 1990 May 1

NCAA Slam Dunk, 1989

NCAA Tournament, Michigan vs. Xavier, 1989 Mar. 15

PAC-10 Preview, 1989

Penn State Game Day, 1989 July 27

Raycom College Football Report, 1989 May 4

Siena Basketball w/ Mike Dean, 1989

Southwest, Southeast, Atlantic Coast conferences, 1979-1985

University of Southern California (USC), 1979-1980

University of Tennessee, 1981-1982

WTNH New Haven--UConn Basketball, undated

Professional sports

Albany Yankees, 1989

Atlanta Braves, 1977-1979, 1991 (3 folders)

Atlanta Falcons, 1979-1986, 1990-1991 (2 folders)

Atlanta Hawks, 1977-1986

Atlanta Hawks television, 1990-1991

Box CL93

Baltimore Colts, 1978-1984

Baltimore Orioles, 1978-1993 (3 folders)

Boston Bruins, 1984

Boston Celtics, 1982-1991 (5 folders)

Boston Marathon, 1990 (2 folders)

Boston Red Sox, 1976-1987 (4 folders)

Boston Red Sox/Bruins historical, 1990

Boston sports, 1989

Buffalo Bills, 1982, 1985

California Angels, 1978-1982, 1991 (2 folders)

California Mile, 1989 June 14

Canterbury Downs, 1989 May 5

Charlotte Hornets Magazine, 1990-1991

Charlotte Hornets Playbook, 1990-1991

Chicago Baseball, 1981-1987

Box CL94

Chicago Bears

General, 1987-1991

Cable television, 1989

Chicago Bears Locker Room, 1989 Apr.

Mike Ditka Show, 1989 (2 folders)

Chicago Bulls, 1983-1984

Chicago Cubs, 1976-1987, 1990-1991 (4 folders)

Chicago Sports radio, 1989

Chicago White Sox, 1979-1987, 1990-1991 (2 folders)

Cincinnati Bengals, 1977-1982, 1989-1991 (2 folders)

Cincinnati-- Bob Trumpy Show, 1989 Oct. 26

Box CL95

Cincinnati radio Sportstalk, 1990 Jan. 17

Cincinnati Reds

General, 1978-1984

Big Red Machine, 1990

Radio, 1990

Specials, 1990

Cleveland Browns, 1984-1986, 1990 (2 folders)

Cleveland Cavaliers, 1983-1991, 1989 (3 folders)

Cleveland Indians

General, 1978-1985, 1991 (2 folders)

Radio, 1990-1991 (3 folders)

Sports Channel, 1991

CoreStates Championship, 1989 May 3

Dairyland Race Track, undated

Dallas Cowboys

General, 1976-1991 (3 folders)

Dallas Cowboys Gameday, 1989 Dec. 24

Dallas Cowboys Report, 1991

Dallas Cowboys Show, 1989

Dallas Cowboys Special Edition, 1990 Oct. 25

Dallas Cowboys Updates (WFAA), 1990

Jimmy Johnson/Drew Person television, 1989 July

Box CL96

Jimmy Johnson Show, 1989-1990 (4 folders)

Pre-season, 1990-1991 (2 folders)

Press conference, 1991 July 3

Radio proposal, 1990-1991 Apr. (2 folders)

Star of the Game, 1990

Television, 1990 Jan. 11

Dallas Mavericks, 1983-1986

Dallas Trophy Show, 1986 June 18

Denver Broncos

General, 1979-1987

Dan Reeves Show, 1990

KCNC-TV, 1991

Pre/post-game shows, 1989 (2 folders)

Pre-season, 1988-1991 (3 folders)

Sports specials, 1991

Denver Huddle, 1989

Denver Nuggets, 1977-1987

Detroit contingency fund, 1986

Detroit Lions

General, 1978-1979

Pre-season television, 1990

Radio, 1990

Detroit Pistons, 1989

Detroit-- The Press Box, undated

Box CL97

Detroit Tigers

General, 1978-1988 (2 folders)

Radio, 1990

Golden State Warriors, 1976-1986

Green Bay Packers

General, 1981-1985

Green Bay Packer Hour, 1991

Green Bay Packers Show/Lindy Infante, 1990

Historical, 1990 Apr. 26

Radio, 1990-1991 (2 folders)

Television

General, 1990-1991 (2 folders)

WBAY-TV, 1990 Jan. 26

WGAB, 1990-1991

Houston Astros

General, 1976-1989 (3 folders)

Hispanic, 1991

Houston Oilers

General, 1979-1987

Houston Oilers Radio Network, 1990

Houston Oilers vs. Pittsburgh Steelers, 1990 June 15

Pre-season, 1989-1991 (2 folders)

Quarterback Corner with Warren Moon, 1989-1992 (3 folders)

Radio, 1991 May 15

Box CL98

Houston Rockets

General, 1982-1992

Houston Rockets Coach Show, 1990

Indiana Pacers, 1983-1990 (2 folders)

Indianapolis 500, 1989 Mar. 13

Indianapolis Colts

Lindy Infante Show, 1989-1990 (2 folders)

Pre-season television, 1991

Radio, 1991 (2 folders)

Kansas City Chiefs

General, 1979

Marty Schottenheimer Show, 1990 Apr. 6

Monthly specials, 1990

Pre-season, 1991

Kansas City Kings, 1976-1985

Kansas City Royals, 1978-1986

Kentucky Derby, 1989-1990 (2 folders)

Los Angeles Clippers, 1990-1991

Los Angeles Dodgers

General, 1979-1987

Radio, 1991

Box CL99

Los Angeles Lakers

General, 1981-1986, 1990-1991 (2 folders)

Kareem Abdul-Jabaar, 1989 (2 folders)

Los Angeles Lakers, Kings additional, 1987-1989

Los Angeles Marathon, 1990

Los Angeles Raiders radio, 1990-1991 (2 folders)

Los Angeles Rams

General, 1978-1980

John Robinson Show, 1990 July 19

Radio, 1991 (2 folders)

Major League Baseball (MLB) post acetates, 1989-1990

Mason-Dixon Steeplechase, 1990

Miami Dolphins

General, 1978-1984

Dan Marino On WTVJ, 1989 July 5

Radio, 1991

Miami Heat

Billy Thompson Show, 1989 Dec. 4

Ron Rothstein Radio Show, 1989 Aug.

Milwaukee Brewers

General, 1978-1981, 1988-1991 (3 folders)

Special, 1990-1991 (2 folders)

Television, radio, signage, promotions, 1994 Dec. 20

Milwaukee Bucks, 1977-1986 (2 folders)

Minnesota North Stars, 1980-1984

Minnesota Timberwolves, 1989-1991

Box CL100

Minnesota Twins, 1978-1987

Minnesota Vikings

General, 1981-1985

Radio, 1989

National Basketball Association (NBA)

All-Star post-game Miami, 1990 Feb. 11

Draft Party-Sunshine, 1990 June

Financial analysis acetates, 1989-1990

NBA/MLB delivery value acetates, 1989-1990

Post analysis acetates, 1989-1990

National Football League (NFL)

Draft show on WGN-A, 1989

Films, 1979

National Hockey League (NHL)

Draft, 1989

Post acetates, 1989-1990

New England Patriots, 1977-1989

New Jersey Nets, 1980-1987

New Orleans Saints

General, 1977-1989

Jim Mora Show, 1991 June 18

New Orleans Saints Sideline, 1989-1991 (2 folders)

Pre-season television, 1988

New York Giants

General, 1976-1986

Radio, 1989

New York Islanders, 1979

New York Jets, 1981-1991 (2 folders)

New York Knicks, 1979-1984

New York Mets, 1978-1987

New York Rangers, 1976-1983

New York Yankees

General, 1976-1985 (Folder 1 of 2)

Box CL101

General, 1976-1985 (continued) (Folder 2 of 2)

WABC pre-game show, 1989

Oakland A's

General, 1978-1984, 1990 (2 folders)

Hispanic, 1991

Oakland Raiders, 1977-1984 (2 folders)

Orlando Magic, 1991

Philadelphia 76ers, 1982-1988

Philadelphia Distance Run, 1989

Philadelphia Eagles

General, 1978-1986

Buddy Ryan Show, 1986-1990 (5 folders)

Eagles Cheers, 1989 Aug. 16

Radio, 1990

Philadelphia Flyers, 1981-1985

Philadelphia Phillies

General, 1978-1982

Cable, 1991

Philadelphia sports opportunities, 1991 June 19

Phoenix Cardinals--television, 1990-1991 (2 folders)

Phoenix Suns, 1978-1991 (2 folders)

Box CL102

Pittsburgh Pirates

General, 1976-1984

Cable, 1990

Radio, 1990

Television, 1990

Pittsburgh Steelers, 1986 Aug. 11

Portland Trailblazers, 1983-1986, 1990 (2 folders)

Sacramento Kings, 1991

St. Louis Blues, 1985

San Antonio Spurs, 1981-1985, 1989-1991 (3 folders)

San Diego Chargers

General, 1978-1985

Ordering letter and schedules, 1990

Radio, 1991

San Diego Clippers, 1977-1983

San Diego Padres

General, 1978-1987

Pay-view, 1990

San Francisco 49ers

General, 1978-1985, 1990 (2 folders)

49ers/Raiders pre-season game, 1990

Hispanic, 1989

Box CL103

San Francisco Giants

General, 1978-1987

Television, 1989

Seattle Mariners, 1978-1986

Seattle Sea Fair, 1989 June 14

Seattle Seahawks pre-season television, 1991

Seattle Supersonics, 1977-1986, 1990 (2 folders)

Senior Professional Baseball Association, 1990

Shreveport Captains--television, undated

Tampa Bay Buccaneers

General, 1977-1986

Pre-season, 1990

Radio, 1990-1991 (2 folders)

Tenth Frame, 1989

Texas Rangers, 1981-1985, 1990 (2 folders)

Twin Tier Bowling Challenge, 1989 Nov.

United States Football League (USFL), 1983-1985

U.S. Open Highlights, 1989 June 5

Utah Jazz, 1976-1979, 1990-1991 (2 folders)

Washington Bullets, 1979-1985, 1989-1991 (2 folders)

Box CL104

Washington Redskins

General, 1977-1985

Joe Gibbs Show, 1989 May 26

Pre-season football, 1990

Radio, 1991

Television, 1989-1990 (2 folders)

Washington Redskins Anthology, 1991 June 5

Washington Redskins Magazine, 1989-1990

Miscellaneous professional sports proposals, 1990

Sketches and artwork

Box CL105-CL107

Produced by Backer Spielvogel Bates, 1970-1973

Box CL108-CL109

Produced by McCann-Erickson, 1975

Box CL110-CL112

Storyboards, 1989 and undated

Murata Electronics

Box CL113

Proofs, 1997-1999

National Geographic

Box CL113

Print advertisements, 2001

Opensite

Box CL113

Proofs, 2000

Paddington Corp.

Box CL114

General

Contact reports, 1980

Expense vouchers 1983-1985 (3 folders)

Invoices, 1983-1984 (2 folders)

Picon, Mindy, chronological files, 1984 Jan.-June (2 folders)

Project Delta, 1982 Aug.-1983

Rosenthal, Larry, chronological files, 1982 Jan.-1984 Feb. (Folder 1 of 13)

Box CL115

Rosenthal, Larry, chronological files, 1982 Jan.-1984 Feb. (continued) (Folders 2-10 of 13)

Box CL116

Rosenthal, Larry, chronological files, 1982 Jan.-1984 Feb. (continued) (Folders 11-13 of 13)

Rowland, Michael, chronological files, 1982 Apr.-1983 Dec. (Folders 1-5 of 11)

Box CL117

Rowland, Michael, chronological files, 1982 Apr.-1983 Dec. (continued) (Folders 6-11 of 11)

Rums of Puerto Rico, advertising study, 1973 Aug.

Smith, Steve, chronological files, 1983 Apr.-1984 Apr. (Folders 1-2 of 4)

Box CL118

Smith, Steve, chronological files, 1983 Apr.-1984 Apr. (continued) (Folders 3-4 of 4)

Product lines

Bailey's Irish Cream

Contact reports, 1980-1982 (2 folders)

Print production, 1983-1984 (2 folders)

Catto's Scotch Whiskey

Contact reports, 1981-1982 (2 folders)

Work requisitions, 1981-1983 (2 folders)

Croft Original Sherry

Contact reports, 1982

Work requistions, 1981-1983

Demi-Tasse liqueur--contact reports, 1982

Gilbey Canada--contact reports, 1981

J & B Scotch Whiskey

Contact reports, 1981-1982 (Folder 1 of 2)

Box CL119

Contact reports, 1981-1982 (continued) (Folder 2 of 2)

Work requisitions, 1981-1983 (3 folders)

Knockando Scotch Whiskey

Contact reports, 1982

Work requisitions, 1982

Malibu--print production, 1983

Pusser's Rum

Contact reports, 1982 June-Dec.

Print production, 1982

Peace Corps

Box CL120

General

Background on costs, 1988-1991

BSB-Peace Corps artwork, undated

Budget forms, undated

Client personnel--Elaine Chao biography and articles, 1991

Background articles on Peace Corps Director Chao.

Client profitability reports, 1991 Sept.-Dec.

Cost proposal, 1991 (3 folders)

Cost/solicitation files, 1991-1993

Financial files, 1991-1992

Box CL122

Poster, undated

Box CL120

Presentations, 1991 (2 folders)

Proposal, 1992

Public service announcement (PSA) effectiveness, 1991

Public service announcement follow-up, 1988

Request for Proposals, 1991

Solicitations

General, 1992 July 31 (2 folders)

Box CL121

Amendments, 1992 Aug. 28

Cancellation, 1991-1992

"Toughest Job You'll Ever Love" campaign, 1991 Nov. 18

Wall Street Journal article, 1986 Sept. 19

Pfizer, Inc.

Box CL123

General files

Comments for Pfizer meeting, 2003 Apr. 7

Opinions and attitudes about the Pfizer Extranet, 2002 Dec.

Chewing gum

Dentyne Ice

"Return on Imagination" case study, 2001

"Subway" advertisement file, 2002

Disk 65. Video

Disk contains two video files

Eye drops

Advertising history (Visine, Visine AC, Visalens), 1986-1988 (2 folders)

Visine

Consumer advertising, 1969-1989 (3 folders)

Final as-produced scripts, 1991

Negatives

"Brush Fires Next 40 Miles," undated

"Chlorinated Water," undated

"Free Kittens," undated

"Hay Rides," undated

"Las Vegas 360 Miles," undated

"Long Delays Ahead" , undated

Mojave desert negatives, undated

"Smog Area," undated

"Sunshine," undated

Unspecified advertisements, undated

Print advertisements

General, 1985-1986

"Drop," 1987

"Wake up to Visine," 1980-1984

"What More Could You Ask For," 1987

Storyboards

"All Eyes," 1986

"All Night," 1982 Sept.

"Baby," undated

"Battle Hymn," undated

"Blinking," 1982 Sept. 14

"Do More for Your Eyes," undated

"Everywhere You Look," 1989-1990 & undated (6 folders)

Box CL124

"Eye Pollution," 1989 July 31

"Eye Rubbing," 1972 July 26

"Hard Working Eyes," undated

"Harris Opening/Tag," 1980 Feb. 21

"Harry," 1985

Historical storyboards, 1985-1989

"Lifetime," 1989 Aug.

"Look up," undated

"McBride Opening," undated

"Pack the Visine," undated

"Photographer," undated

"Scientist," 1987-1988

"Signals," undated

"Smiling Eyes," undated

"Spokesman," 1972 July 26

"Summer Spokesman," 1976 Dec. 7

"Venetian Blinds," undated

"Visine Test" causes 1 & 2, undated

"Visine Test" locations, 1982 Sept. 7

"Visine Time," 1977 Aug. 4

"Visine Winter," undated

"Wake up," undated

Visine AC

Acid lacing story, 1982 Oct. 12

Print advertisement, "Battlefield," 1989

Storyboards

"Allergy Eyes," undated

"Crawl," 1987

"Everywhere You Look," 1991 Nov. 19

"Indoor/Outdoor," undated

"It's No Wonder," undated

Product launch, "Visine AC intro," undated

"Wild Flowers," 1985-1986

Visine Extra

"Believe," 1989 May-June (3 folders)

"Ben," undated

"Billboard Eyes," undated

"Blink," undated

"Burnout," undated

"Climate control," 1989 Mar. 11

"Commuter," 1989 Mar. 1

"Dawning," undated

"Desert," 1989 Mar. 1

"Drop," undated

"Everywhere You Look," 1990 Nov. 19

"Extra Ah!," undated

"Extra Protection," 1988 Dec. 21

"Eye Moisturizer," undated

"Eyes under Strain," 1989 Mar. 1

"Farmer," undated

"Golf," undated

"Hurts," undated

"New Dimension," 1988 Oct. 28

"Ow! Ow! Ow!," undated

"Puts the Rest in," undated

"Shower," 1989 Mar. 1

"Splash," undated

"Splash/Zoom," undated

"Surfer," 1989 Mar. 1

"Tennis," 1988 Oct. 19

"Under the Sun," 1989 Mar. 1

Visine L.R.

"Everywhere You Look," 1990 Aug.-Nov. & undated (2 folders)

"Working Eyes," 1989 Aug. 3

Presideo

Box CL122

Proofs, 2000

Ralston Purina

Box CL125

DiPasca, Rodger, chronological files, 1995-1996

Savings and Loan Association

Box CL126

Storyboards, undated

Schick-Wilkinson

Box CL127

Razor use questionnaires

France, undated

Taiwan, 1995

Shaving habits and practices, 1995

Sony

Box CL128-CL129

"Killed" storyboards, undated

Advertising concepts proposed and sketched but never approved for production.

U.S. Mint (Department of the Treasury)

Box CL130

Correspondence, 1987-1991

Development marketing strategies, 1987 (2 folders)

U.S. Navy

Box CL130

Audits, 1981-1985 (7 folders)

Canter, Achenbaum, Meekin report on U.S. Armed Forces advertising management, 1978-1980 (2 folders)

Box CL131

Computations, 1977 June-1987 Sept. (Folders 1-24 of 42)

Box CL132

Computations, 1977 June-1987 Sept. (continued) (Folders 25-42 of 42)

Contract pricing proposal, 1978-1979

Cost disclosure statements, 1977-1988

Direct response chronology, 1983-1986

Kobs & Brady billing, 1983-1987

Overhead rates, 1975-1987 (2 folders)

Procurement information, 1975

Request for proposal, 1980 (3 folders)

UUNet

Box CL133

Print advertisements, 1999-2000

Warner-Lambert Co.

Box CL134

Allergy medication-- Beconase (Glaxo), 1994 May

Breath fresheners

Film concept/product test, 1996 (2 folders)

Project Phoenix heavy users qualitative research, undated

Chewing gum

Activo--BASES II test report, 1995 Nov.

Dentyne Ice image/personality qualitative research, 1996 Aug. 30

See also listing under Pfizer in this series.

Fresto--BASES II concept/product test, 1994 Aug.

Frutables

Concept focus groups, 1994 Dec.

Distribution audits, 1995 July 6

Packaging, 1995 Mar. 6

Qualitative research, 1995 Feb.

Frutali gum test report, 1994 Sept.

Project Champ

Marketing study for a sports gum concept, undertaken for Warner-Lambert by the Erinwoods Consulting Group.

BASES II (Canada), 1995 Dec. 7

Focus groups (Japan), 1996 Oct. 2

Positioning directions report, 1996 July 30

Qualitative research, 1995 Dec.

Twin/Frutables, 1995 Dec. 5

Project L.C.--qualitative research (Germany), 1995 Sept. 12 (2 folders)

Marketing study of biodegradable gum products, undertaken for Warner-Lambert by BAI International.

Coffee--Project Cafe

BASES II, 1994 Nov.

Concept test, 1994 Nov. 14

Conjoint research, 1994 Aug. 29

Exploratory research, 1994 Sept.

Yogurt-- Yo-Go, 1995 Apr.

Westvaco

Box CL135

Chromes and artwork, 1994

Proofs, 1985-1994 (4 folders)

Includes work performed by McCaffrey and McCall agency.

Box CL136

Whitney Museum of American Art

Posters, 2002

Corporate Communications Department Series, 1940-2003 and undated

(115 boxes)

Corporate reports, correspondence and memoranda, press releases, news clippings, general office files and photographs that originated in or were maintained by Bates Corporate Communications Department. The series dates between 1940-2003 and primarily documents the corporate public relations, news events and publicity activities of Bates offices, personnel and clients. The materials contained in the series thus record mainly newsworthy events, as opposed to daily operations--client relationships and advertising campaigns rather than account management specifics, or, promotion announcements rather than personnel employment records. Other files reflect materials in general distribution throughout the corporation. Some of the material contained in the series, primarily news clippings, originated in the corporate Information Center. The series is organized into seven subseries--General Office Files, Clients, Media, Meetings, Mergers and Acquisitions, Offices, and People--and arranged alphabetically therein.

General Office Files Subseries, 1959-2003 and undated

Correspondence, printed materials, articles, clippings, and photographs that pertain to general departmental administration. Key topics include branding and brand management, corporate contributions and memberships, library/knowledge management, public relations, recruitment and research. Arranged alphabetically.

Box CC1

Agency positioning, 2000

Annual report, 1999

Attendance policy, undated

Disk 16. Office documents

Disk contains two Word documents sign-in sheets, two Word Notification forms, and an Excel sign-in spreadsheet

Billings, 1989-1998

Facts and figures, 1997-1998 (2 folders)

Worldwide billings, 1989-1996

Branding, 1989-2001

Articles and presentations, 1990-1994 (2 folders)

Clippings, 1989-2001 (3 folders)

Box CC2

Graphics standards manual, 1994 (2 folders)

Disk 17. QuarkXPress files

Disk 18. Graphic Standards Manual: Electronic Templates for Macintosh

Implementation kits, 1994

Miscellaneous, 1994-1998 (4 folders)

Christmas, 1994-2000 (Folder 1 of 5)

Box CC3

Christmas, 1994-2000 (continued) (Folders 2-5 of 5)

Corporate Communications Department financial records, 2000 (2 folders)

Includes company finance manual.

Corporate contributions and memberships, 1989-2001

General

Corporate contribution policy, 1997-1998 and undated

Box CC4

Corporate contributions, 1999-2000 (2 folders)

Individual contributions, 1999

Industry memberships, 1999

Solicitation rejections, 1999

Institutions

AAAA (American Association of Advertising Agencies), 1999-2001 (6 folders)

AAF (American Advertising Federation), 1995-2000 (4 folders)

Ad Club of New York, 1999-2000 (2 folders)

Ad Council, 1999-2000 (2 folders)

Box CC5

Ad Partner, 1996-1997

Advertising Women of New York, 1999-2000 (2 folders)

Broadway Association Incorporated, 1999

Center for Communication, 1999-2000 (2 folders)

Conference Board, 1999-2000 (2 folders)

IAA (International Advertising Association), 1999-2000 (2 folders)

Disk 19. Program file

Disk contains program entitled "IAA Membership Directory" and supporting files

IRTS (International Radio and Television Society) Foundation, Inc., 2000

Madison Avenue Sellout, 1999-2000 (2 folders)

Museum of Television and Radio, 1999-2000 (3 folders)

New York Public Library, 1998-2000 (2 folders)

One Club for Art and Copy, 2000

Speakers Bureau (American Advertising Federation), 1999

United Way, 1999

Box CC6

We Can, 1989-1990 (2 folders)

Whitney Museum of American Art, 1999-2000 (2 folders)

Creative, 1990-2001 and undated

For more information on creative activities, see the Creative Department Series.

Awards

Addy, 2000-2001 (4 folders)

"Best of Bates" awards, 1996

Cannes press clippings, 2001

Clio awards shortlist, 2001

Effies, 2000

Miscellaneous, 1990-1991 and undated

Box CC7

Forms and letterheads, undated

141 news release

Bates "globe" stickers

Bates News front page

Bates tour maps

BKS/Bates Entertainment letterhead

USA confidential mailer

USA letterhead

USA news release

USA staff memo

Worldwide letterhead

Worldwide news release

Legal issues

FTC (Federal Trade Commission) investigations, 1959-1983

Publishing rights, 1997

Sample contract for production companies, 1995

Library/Knowledge management, 2000-2003

Big Brain instructions (drafts), undated

Digitized Bates documents, 2003 Sept. 19

Disk 1. Office documents

Disk 1 of 3. Contains 100 folders for different clients each containing Word, Powerpoint, and Excel documents

Disk 2. Office documents

Disk 2 of 3. Contains 100 folders for different clients each containing Word, Powerpoint, and Excel documents

Disk 3. Office documents

Disk 3 of 3. Contains 70 folders for different clients each containing Word, Powerpoint, and Excel documents

Information management system, 2000-2001

Internship, 2003

Knowledge management

Business plan, 2003 Apr.

Business plan schematic, 2000 Nov.

Newsletter miscellaneous, 2001 Aug. 10

Stump speech, 2001 Sept.

Tarrytown conference, 2000 (2 folders)

Library reels by country, circa 2000 (2 folders)

Listing of commercial spot reels held by Bates corporate library, organized by country of origin, format and whether entered into a competitive event.

Box CC8

Organization charts, 2002

Strategic listening, 2000 Sept. 22

WebMD work session, undated

Memoranda

Corporate Communications staff

Escalera (Abigail), 1999-2001 (4 folders)

Kelley (Moira), 2000-2001

Torello (Judy), 1998-2001 (Folders 1-3 of 18)

Box CC9

Torello (Judy), 1998-2001 (continued) (Folders 4-11 of 18)

Box CC10

Torello (Judy), 1998-2001 (continued) (Folders 12-18 of 18)

Electronic communications, 2000-2001 (2 folders)

Box CC11

Press positioning statements, 1991-1999 (6 folders)

Staff memos, 1994-2001 (Folders 1-4 of 12)

Box CC12

Staff memos, 1994-2001 (continued) (Folders 5-12 of 12)

Public relations, 1959-1999

Communications plans, 1988-2000 (Folders 1-2 of 5)

Box CC13

Communications plans, 1988-2000 (continued) (Folders 3-5 of 5)

Company overviews, 1990-1999 (3 folders)

End-of-year highlights, 1998-1999 (2 folders)

Famous Bates slogans, undated

Press and media

Box CC14

Clippings, 2001-2002

Major stories about Bates, 2000-2001

Press lists, 1993-2001 (9 folders)

Includes distribution lists for news releases.

Press receptions, 1990, 1995 (4 folders)

Recruitment and training

Boot camp, 2001

Box CC15

"Careers and the MBA," 1989 (4 folders)

Rising stars program, 2001 (2 folders)

Training program, 2000

Research, 1984-2001

Advertising expenditure forecasts, 1992-1996 (2 folders)

Attractiveness study, 1996

Analysis of physical beauty and non-physical characteristics (individuality, power, confidence, et cetera).

"Bates USA's Identification of Cyberthusiast Group Gives Marketers Access to Key Interactive Users," 1996 May 28

Black American Audiences Marketing and Media Information, 1997 May 19

Black Conversion Factors, 1993

Box CC16

Consumer Link, 1998

Evolution and Overview of Media Measurement 1930-1991, 1991 Nov. (2 folders)

"Forming a Connection with the Consumer is Still the Key to Building Brands and Selling Products," 2000 May 11

Global Scan, 1997 (2 folders)

How to Protect an Advertising Campaign from Over-Exposure, 1967 Oct.

"Interactive Media Will Enable a Shift from Mass Marketing to Relationship Marketing," 1996 Apr. 23

"Interactivity on the Information Highway Will Create Answerable Advertising," 1996 Apr. 30

"New Study at Bates USA Shows that Internet Homes Watch Less TV," 2000 May 15

NPower Quad study, 2000

Optimizing Media Plans, 1989

Pay cable: Impact on Network Television and the Bates Proposal, 1984

"Pet Food Market Gets a Taste of the Good Life," 1995 June 13

Projections (2000-2005), 1992-1995 (Folder 1 of 3)

Box CC17

Projections (2000-2005), 1992-1995 (continued) (Folders 2-3 of 3)

"Spanish-Speaking Market," Ted Bates Market Research Division, 1963

Teen link, 1989-2000 (6 folders)

Box CC18

Young Adult Media Analysis, 1994 Jan. 14

Miscellaneous clippings, 1984-2003 (2 folders)

Telephone directory, 2001 Sept.

USP (Unique Selling Proposition), 1996-1997

General, 1996-1997 (2 folders)

Advertisements (samples), 1991-1992

Clippings and articles, 1996-2000

Presentation, "Re-Inventing the U.S.P.," undated

Disk 20. Office documents

Disk contains one Powerpoint document entitled "Present" and one Word document entitled "Speech"

Website, 1999-2000

Clients Subseries, 1980-2001 and undated

Clippings, correspondence, articles, campaign information and news releases. Chief clients include the Ad Council, Avis, Bestfoods (CPC International), British American Tobacco Company, Burroughs-Wellcome Company, Campbell's Soup Company, Carter-Wallace, EDS, Hyundai, the Joint Recruiting Advertising Program, Miller Brewing Company, Warner-Lambert, Wendy's International and the Whitney Museum of American Art. For more information on Bates' clients and client accounts, see the Clients Series. Arranged alphabetically.

Box CC19

ACE (Beckton Dickinson), 2000 May 5

Ad Council, 1991-2000

"Get Out the Vote," 1990-2000 (8 folders)

Pediatric AIDS Foundation campaign, 1995 May 5

Adams (Body Smarts), 2001 (3 folders)

Allied Domecq, 1996-2001 (2 folders)

Argosy Casino, 1996 Mar. 3

Box CC20

Avis, 1988-2000

Campaigns, 1988-1999

"Employee spokesperson," 1990

"Employee stories," 1997 (2 folders)

Disk 5. Stills

Disk contains a video still entitled "Beeper1"

Disk 6. Stills

Disk contains a video still entitled "Beeper2"

Disk 7. Stills

Disk contains a video still entitled "Beeper3"

Disk 8. Stills

Disk contains a video still entitled "Beeper4"

Disk 9. Stills

Disk contains a video still entitled "Hotline1"

Disk 10. Stills

Disk contains a video still entitled "Hotline2"

Disk 11. Stills

Disk contains a video still entitled "Hotline3"

Disk 12. Stills

Disk contains a video still entitled "Hotline4"

"Into the Future," 1994

"Owners and owners," 1990

"Technology doesn't try harder. People do," 1999 Mar. 5

"Two points," 1993

"We're still trying harder," 1988

General files, 1989-2000

"Avis awards Bates Worldwide its outbound advertising in Japan and Latin America," 1995 Oct. 10

Photo board, 1994

Press clippings, 1989-1999 (3 folders)

Press releases, 1994

Miscellaneous, 1994-2000 (2 folders)

Box CC21

Baan Company, 1999-2000 (2 folders)

Bell South, 1999

Bestfoods, 1991-2000

Creative Department Series, 1980s-2003 and undated, bulk 1997-2002

(62 boxes)

In 1994, Backer Spielvogel Bates renamed itself Bates Worldwide and embarked on a project to create a new corporate brand identity as a global advertising agency. The new branding emphasized the creative aspects of advertising. It was a way of reinvigorating the concept of the Unique Selling Proposition (USP), Bates's traditional advertising philosophy--every successful product inherently contained a unique or compelling idea (or proposition) that made the product attractive to consumers, and successful advertising identified that unique idea and linked it to a consumer's life needs. This project led to the creation of a Global Creative Board and inaugurated an annual internal creative competition known variously as "Best of Bates" or "Bates's Best," the first awards for which were given during the Worldwide Management Meeting in 1996. The Creative Department was charged with coordinating this yearly competition and helped in the selection of entries for various industry-wide awards competitions.

The Creative Department Series includes entry forms, memoranda, print advertisement proofs and photocopies, slides and printed material. The series dates between 1980s-2003, but most of the materials date from 1997-2002 and document the Creative Department's coordination of internal and external awards competitions, in particular the annual "Best of Bates" program. It includes a significant portion of international advertisements; however, the files do not represent the total output of Bates Worldwide offices. Rather, they reflect what Bates's various international offices considered their best work for the period covered herein. They provide a glimpse into some of Bates's international campaigns and creative output for clients such as Arnott's department store (Ireland), Audi/Volkswagen, Caltex, Camel cigarettes, Heineken, Le Meridien hotels, Land Rover, Nokia cellular phones, Pfizer, Royal Mail of Australia, Seat automobiles, and Thames bottled water. Many of the submission forms (some are still attached to the submitted item) for these competitive entries include a description of the USP that informed the advertisement's design. In addition, the series contains general files pertaining to other Creative Department operations and activities.

The series is organized into three subseries--Creative Binders, Print Advertisements and Office Files--that reflect the various formats of materials in the series. Both the Creative Binders Subseries and the Print Advertisements Subseries contain examples of advertisements entered into competitive events, which are present in varying formats--slides, proofs, tear sheets, and photocopies. There is some redundancy to the container list: because of the various formats it was not feasible to house all materials pertaining to a specific client together. Thus, portions of the container list repeat client names.

Creative Binders Subseries, 1997-2002 and undated

Consists of materials maintained in binders by the Creative Department, primarily entry forms and slides of entries, winners for the "Best of Bates" and Cannes competitions, as well as other examples of Bates's advertisements. Arranged alphabetically by competition event, chronologically therein, and then alphabetically by event category.

"Best of Bates"

Box CR1

1997

Slide collection (7 folders)

Box CR2

1998

Entry forms (5 folders)

Entries (slides) (folders 1-3 of 5)

Box CR3

Entries (slides) (folders 4-5 of 5)

1999

Call for entries (4 folders)

Entry forms (folders 1-4 of 9)

Box CR4

Entry forms (folders 5-9 of 9)

Finalists (slides) (2 folders)

Winners (slides) (folders 1-2 of 4)

Box CR5

Winners (slides) (folders 3-4 of 4)

2000

Entry forms (8 folders)

Box CR6

Entries (slides) (4 folders)

Finalist, Winner, Judging etc. forms (4 folders)

Finalists (slides)

Box CR7

2001

Award documentation

Entry forms (6 folders)

Undated entries

Best of Bates booklets, 1999-2002

Cannes Festival entry forms

Box CR8

1998, 2000 (8 folders)

Box CR9

2001 (4 folders)

Creative Center database, 1995-1998 (2 folders)

International advertisements, 1999 and undated

Third quarter advertising examples, 1999

Print Advertisements Subseries, 1997-2002 and undated

Proof sheets and photocopies of print advertisements entered into company-wide "Best of Bates" competitions. Most are in color, many are large-format and several are mounted on foamboard for presentation purposes. Specific clients listed below have more than two images present; many other clients are represented in the collection by a single image, but are not listed by name. International offices are heavily represented in this subseries, but the materials present only reflect a portion of the actual output of Bates global operations. For a more comprehensive collection of Bates's domestic output, see the Print Books Series. For ease of access, the subseries is organized into two lists--chronological and alphabetical.

Chronological List

Arranged by year, therein alphabetically by category and client name.

1999

Entries

Box CR10

Newspaper and magazine--Campaign

Includes ACP Gourmet Traveller, Audi, British American Tobacco, Bryggentoveningen, Bryggerigruppen, Carrier, Child Relief and You, Clorets, Consejo Publicitario Argentino, DHL, Discovery Channel/Animal Planet, Deutsche Bank, EDS, Energy Australia, ESPN, Farmindustria, Gentleman magazine, Höganäs Keramik, House of Prince, Jaguar, Just Diamond.

Box CR11

Newspaper and magazine--Campaign (continued)

Includes Mercedes Benz, Nokia, NZ Cheese, Pripps Breweries, Provident Financial Services, RCI, Seat, Smithkline Beacham, Spectrum United, Stora, Suntours, Toyota, Vala Shopping Mall

Box CR12

Newspaper and magazine--Single

Includes Bates Poland, Bates Ukraine, British American Tobacco, Gaz Metropolitain, Heinz

Box CR13

Poster and outdoor--Campaign

Includes BAT Romania/Viceroy, Hamilton Island, Ikea, Inchape, Pearl & Dean, Peugeot, Pfizer, Photonica, Suntours

Box CR14

Poster and outdoor--Single

Box CR15

Pro bono and public service

Includes Aksjon 2000/Y2K Problem, Amnesty International, Brazilian Transplant Association, Cancer Foundation of Western Australia

Box CR16

Pro bono and public service (continued)

Includes Millennium Foundation, Organ Donation Center of Thailand, Project Hope China, Rumsmiddeldirektoratet, Unicef

Box CR17

Young Team

Box CR18

Various large-format entries

Includes Cutty Sark, Discovery Channel, Frankfurter Allgemeine, Loto/Moët, Nokia

Winner presentation boards

2000

Entries

Box CR19

International transit advertisements (exclusively Heineken)

Box CR20

Newspaper and magazine--Campaign

Includes Araldite adhesives, Arnott's, Art Perform, Audi, Ballantine/Sauza, Bates Latin America, Boda Nova, Bose, Caltex, Camel cigarettes, Carter-Horner, Centenary Institute, Crown lager, Danish Distillers, Danish Rail, Electric Art, ETA barbeque sauce, Groupom, Hindustani Lever, India tourism.

Box CR21

Newspaper and magazine--Campaign (continued)

Includes Jockey, Just Diamond, Land Rover, McIlhenny-Tabasco, Mercedes Benz, New Moment Design, Pripp's Breweries, Provident Bank, Rover, Safeway, SAP.com, 77th St. Streetwear, Superdrug, Tennis Canada, USM Modular Furniture, Zanussi

Box CR22

Newspaper and magazine--Single

Includes Kaiser beer, Land Rover, Volkswagen, Whitney Museum

Box CR23

Poster and outdoor--Campaign

Includes Caltex, Kaiser beer, Nokia, Royal Mail

Box CR24

Poster and outdoor--Single

Includes Mercedes Benz, Nokia, Rover, Royal Mail

Box CR25

Pro bono press and posters

Box CR26

Various categories-large format

Includes Airtime/TV3, Camel, Corona beer, ESPN, Rover, Schwarzkopf.

Box CR27

Young Team

Box CR28

Winner presentation boards

Includes advertisements for Audi, Caltex, Cancer Foundation of Western Australia, Cystic Fibrosis, Millennium Foundation, Friends of the Earth, Ikea, Mova Regional, Royal Mail, Varma

2001

Entries

Box CR29

Newspaper and magazine--Campaign

Includes Ansett Australia, Arnott's, Audi, Autotelegraaf, BoardIt.com, Bridgestone, Buick, Caltex, Camel cigarettes, CricketNext.com, Datex, Earth's Choice, EnBW Energy, Forbes, Foster's, Heineken, International SOS, Ivey School of Business, Just Diamond, Just Gold

Box CR30

Newspaper and magazine--Campaign (continued)

Exclusively Kahlua

Box CR31

Newspaper and magazine--Campaign (continued)

Includes Kahlua, Land Rover, Le Meridien, Mercedes Benz.

Box CR32

Newspaper and magazine--Campaign (continued)

Exclusively Nokia

Box CR33

Newspaper and magazine--Campaign (continued)

Includes Once, PacSun, Pripp's Breweries, Revista Negocios, Rover, Royal Mail, Sony, Spectranet, Sydney 2000 Apparel, Thames water, Toyota, Villacher, Wahindia.com, Warner Lambert India, Wendy's ice cream, Westfall Shopping Centre, Zappy Baby, Zenith

Box CR34

Newspaper and magazine--Campaign (continued)

Exclusively Audi, Seat

Newspaper and magazine--Single

Box CR35

Poster and outdoor

Includes AO Safety, Audi, Benylin, BT, Camel cigarettes, CricketNext.com, Endless Pain, Foster's/Carlton Gold, Heineken, Icon Megastore, Le Meridien, MacQuarie University, Mu-Rata, New World Mobility, Nokia, Once, Pro-Plus, Roche-Rennie, Rover, Royal Mail, Seat, Solar Inc., Sydney 2000 Apparel, Trojan, UUNet, Verizon, Volkswagen

Box CR36

Various categories-large format

Includes Alis, Ansett Australia, ASSY 2000, Forbes, JRAP, MacQuarie University, No Regrets, Raw Bar, Volkswagen/Audi, Woolworths

Box CR37

Various categories--Large format (continued)

Exclusively Heineken

Box CR38

Young Team

2002

Entries

Box CR39

Newspaper and magazine

Includes American Express, Asta Medica, Audi, Ballantines, Barnes & Thornburg, Battery, Bell South, BMW, BT

Box CR40

Newspaper and magazine (continued)

Includes Carlton Ale, Corporación INCSA, Cutty Sark, DHL, DTAC, Egmont Comics, ESPN

Box CR41

Newspaper and magazine (continued)

Includes Forbes, GlaxoSmithKline, Group Telecom, House of Prince, Hyundai, Jimmi Taco Sauce

Box CR42

Newspaper and magazine (continued)

Includes Kaiser beer, Mercedes Benz, MG/Rover, Pharmacia Upjohn

Box CR43

Newspaper and magazine (continued)

Includes Polenguinho Cheese, Saab, Seat, Sky Television, Sonae.com

Box CR44

Newspaper and magazine (continued)

Includes Taco Bell, Taj Bengal, TDC Mobil, Thames Water, Time, Volkswagen

Box CR45

Newspaper and magazine (continued)

Includes Warner Lambert, Wella, Yahoo.com., Zoo Safari

Poster and outdoor

Includes American Express, Ballantine's, Barnes and Thornburg, Belfa, BMW/Mini, Clorets, Europcar, Granath

Box CR46

Poster and outdoor (continued)

Includes Hamilton Island, Hyundai, Ikea, Onida, Seat, Sky Television, Time, Verizon, Volkswagen, Yellow Pages.

Box CR47

Pro bono and public service

Includes Amnestia Internacional, Assistência Médica Internacional, Instituto Nacional de Cardiologia Preventiva, Prostate Cancer Research Foundation, Royal Flying Doctor Service, Save Our Kids.

Young Team

Box CR48

Various entries--large-format

Includes AO Safety, Audi, Future Kids, Heineken

Box CR49

Various entries--large-format (continued)

Includes Land Rover, New World Mobility, Nokia, Seat

Box CR50

Winners--Print and poster

Includes National Geographic, Nokia, Thames water, Volkswagen/Audi.

Box CR51

Undated entries

Includes Audi, British American Tobacco/Lucky Strike, Cutty Sark, Epilady, Hyundai, Mercedes, Moët/Loto, Nokia, Odol mouthwash, Royal Mail, Solar Inc., Stavanger Museum, Whitehall/Chapstick.

Box CR51A

Undated Entries, continued

Includes Consejo Publicitario Argentino and Thredbo

Alphabetical List

Contains the locations of materials for the clients most heavily represented in the chronological list. Arranged by client name and then by date.

77th St. Streetwear, 2000, box CR21

ACP Gourmet Traveler, 1999, box CR10

Airtime/TV3, 2000, box CR26

Aksjon 2000/Y2K Problem , 1999, box CR15

Alis, 2001, box CR36

American Express, 2002, boxes CR39, CR45

Amnesty International

1999, box CR15

2002, box CR47

Ansett Australia, 2001, boxes CR29, CR36

AO Safety

2001, box CR35

2002, box CR48

Araldite, 2000, box CR20

Arnott's

2000, box CR20

2001, box CR29

Art Perform, 2000, box CR20

Assistencia Medica Internacional, 2002, box CR47

ASSY 2000, 2001, box CR36

Asta Medica, 2002, box CR39

Audi

1999, box CR10

2000, boxes CR20, CR28

2001, boxes CR29, CR34, CR35, CR36

2002, boxes CR39, CR48, CR50

Undated, box CR51

Autotelegraaf, 2001, box CR29

Ballantine/Sauza

2000, box CR20

2002, boxes CR39, CR45

Barnes & Thornburg , 2002, boxes CR39, CR45

BAT Romania/Viceroy, 1999, box CR13

Bates Latin America, 2000, box CR20

Bates Poland, 1999, box CR12

Bates Ukraine, 1999, box CR12

Battery, 2002, box CR39

Belfa, 2002, box CR45

Bell South, 2002, box CR39

Benylin, 2001, box CR35

BMW, 2002, boxes CR39, CR45

BoardIt.com, 2001, box CR29

Boda Nova, 2000, box CR20

Bose, 2000, box CR20

Brazilian Transplant Association, 1999, box CR15

Bridgestone, 2001, box CR29

British American Tobacco

1999, boxes CR10, CR12

Undated, box CR51

Bryggentoveningen, 1999, box CR10

Bryggerigruppen, 1999, box CR10

2001, box CR35

2002, box CR39

Buick, 2001, box CR29

Caltex

2000, boxes CR20, CR23, CR28

2001, box CR29

Camel cigarettes

2000, boxes CR20, CR26

2001, box CR29

2001, box CR35

Cancer Foundation of Western Australia

1999, box CR15

2000, box CR28

Carlton Ale, 2002, box CR40

Carlton Gold, 2001, box CR35

Carrier, 1999, box CR10

Carter-Horner, 2000, box CR20

Centenary Institute, 2000, box CR20

Child Relief and You, 1999, box CR10

Clorets

1999, box CR10

2002, box CR45

Consejo Publicitario Argentino

1999, box CR10

Undated, box CR51A

Corona beer, 2000, box CR26

Corporacion INCSA, 2002, box CR40

CricketNext.com, 2001, boxes CR29, CR35

Crown Lager, 2000, box CR20

Cutty Sark

1999, box CR18

2002, box CR40

Undated, box CR51

Cystic Fibrosis, 2000, box CR28

Danish Distillers, 2000, box CR20

Danish Rail, 2000, box CR20

Datex, 2001, box CR29

Deutsche Bank, 1999, box CR10

DHL

1999, box CR10

2002, box CR40

Discovery Channel/Animal Planet, 1999, boxes CR10, CR18

DTAC, 2002, box CR40

Earth's Choice, 2001, box CR29

EDS, 1999, box CR10

Egmont comics, 2002, box CR40

Electric Art, 2000, box CR20

EnBW Energy, 2001, box CR29

Endless Pain, 2001, box CR35

Energy Australia, 1999, box CR10

Epilady, 2002, box CR51

ESPN

1999, box CR10

2000, box CR26

2002, box CR40

ETA barbecue sauce, 2000, box CR20

Europcar, 2002, box CR45

Farmindustria, 1999, box CR10

Forbes

2001, box CR36

2002, box CR41

Foster's, 2001, boxes CR29, CR35

Frankfurter Allgemeine, 1999, box CR18

Friends of the Earth, 2000, box CR28

Future Kids, 2002, box CR48

Gaz Metropolitan, 1999, box CR12

Gentleman magazine, 1999, box CR10

GlaxoSmithKline, 2002, box CR41

Granath, 2002, box CR45

Group Telecom, 2002, box CR41

Groupom, 2000, box CR20

Hamilton Island

1999, box CR13

2002, box CR46

Heineken

2000, box CR19

2001, boxes CR29, CR35, CR37

2002, box CR48

Heinz, 1999, box CR12

Hindustani Lever, 2000, box CR20

Hoganas Keramik, 1999, box CR10

House of Prince

1999, box CR10

2002, box CR41

Hyundai

2002, boxes CR41, CR46

Undated, box CR51

Icon Megastore, 2001, box CR35

Ikea

1999, box CR13

2000, box CR28

2002, box CR46

Inchape, 1999, box CR13

India tourism, 2000, box CR20

Instituto Nacional de Cardiologia Preventiva, 2002, box CR47

International SOS, 2001, box CR29

Ivey School of Business, 2001, box CR29

Jaguar, 1999, box CR10

Jimmi Taco Sauce, 2002, box CR41

Jockey, 2000, box CR21

JRAP, 2001, box CR36

Just Diamond

1999, box CR10

2000, box CR21

2001, box CR29

Just Gold, 2001, box CR29

Kahlua, 2001, boxes CR30, CR31

Kaiser beer

2000, boxes CR22, CR23

2002, box CR42

Land Rover

2000, boxes CR21, CR22

2001, box CR31

2002, box CR49

Le Meridien, 2001, boxes CR31, CR35

Loto/Moët

1999, box CR18

Undated, box CR51

MacQuarie University, 2001, boxes CR35, CR36

McIllhenny-Tabasco, 2000, box CR21

Mercedes Benz

1999, box CR11

2000, boxes CR21, CR24

2001, box CR31

2002, box CR42

Undated, box CR51

MG, 2002, box CR42

Millennium Foundation

1999, box CR16

2000, box CR28

Mini Cooper, 2002, box CR45

Mova Regional, 2000, box CR28

Murata, 2001, box CR35

National Geographic, 2002, box CR50

New Moment Design, 2000, box CR21

New World Mobility

2001, box CR35

2002, box CR49

No Regrets, 2001, box CR36

Nokia

1999, boxes CR11, CR18

2000, boxes CR23, CR24

2001, boxes CR32, CR35

2002, boxes CR49, CR50

Undated, box CR51

NZ Cheese, 1999, box CR11

Odol mouthwash, box CR51

Once, 2001, boxes CR33, CR35

Onida, 2002, box CR46

Organ Donation Center of Thailand, 1999, box CR16

PacSun, 2001, box CR33

Pearl & Dean, 1999, box CR13

Peugeot, 1999, box CR13

Pfizer, 1999, box CR13

Pharmacia Upjohn, 2002, box CR42

Photonica, 1999, box CR13

Polenguinho Cheese, 2002, box CR43

Pripp's Breweries

1999, box CR11

2000, box CR21

2001, box CR33

Project Hope China, 1999, box CR16

Pro-Plus, 2001, box CR35

Prostate Cancer Research Foundation, 2002, box CR47

Provident Financial Services

1999, box CR11

2000, box CR21

Raw Bar, 2001, box CR36

RCI, 1999, box CR11

Revista Negocios, 2001, box CR33

Roche-Rennie, 2001, box CR35

Rover

2000, boxes CR21, CR24, CR26

2001, boxes CR33, CR35

2002, box CR42

Royal Flying Doctor Service, 2002, box CR47

Royal Mail

2000, boxes CR23, CR24, CR28

2001, boxes CR33, CR35

Undated, box CR51

Rumsmiddeldirektoratet, 1999, box CR16

Saab, 2002, box CR43

Safeway, 2000, box CR21

SAP.com, 2000, box CR21

Save Our Kids, 2002, box CR47

Schwarzkopf, 2000, box CR26

Seat

1999, box CR11

2001, boxes CR34, CR35

2002, boxes CR43, CR46, CR49

Sky Television, 2002, boxes CR43, CR46, CR49

Smithkline Beecham, 1999, box CR11

Solar Inc.

2001, box CR35

Undated, box CR51

Sonae.com, 2002, box CR43

Sony, 2001, box CR33

Spectranet, 2001, box CR33

Spectrum United, 1999, box CR11

Stavanger Museum, 2002, box CR51

Stora, 1999, box CR11

Suntours, 1999, boxes CR11, CR13

Superdrug, 2000, box CR21

Sydney 2000 Apparel, 2001, boxes CR33, CR35

Taco Bell, 2002, box CR44

Taj Bengal, 2002, box CR44

TDC Mobil, 2002, box CR44

Tennis Canada, 2000, box CR21

Thames water

2001, box CR33

2002, boxes CR44, CR50

Thredbo, undated, box CR51A

Time, 2002, boxes CR44, CR46

Toyota

1999, box CR11

2001, box CR33

Trojan, 2001, box CR35

Unicef, 1999, box CR16

USM Modular Furniture, 2000, box CR21

UUNet, 2001, box CR35

Vala Shopping Mall, 1999, box CR11

Varma, 2000, box CR28

Verizon

2001, box CR35

2002, box CR46

Villacher, 2001, box CR33

Volkswagen

2000, box CR22

2001, boxes CR35, CR36

2002, boxes CR44, CR46, CR50

Wahindia.com, 2001, box CR33

Warner Lambert, 2002, box CR45

Warner Lambert India, 2001, box CR33

Wella, 2002, box CR45

Wendy's ice cream, 2001, box CR33

Westfall Shopping Centre, 2001, box CR33

Whitehall/Chapstick, undated, box CR51

Whitney Museum, 2000, box CR22

Woolworth's, 2001, box CR36

Yahoo.com, 2002, box CR45

Yellow Pages, 2002, box CR46

Zanussi, 2000, box CR21

Zappy Baby, 2001, box CR33

Zenith, 2001, box CR33

Zoo Safari, 2002, box CR45

Office Files Subseries, 1980s-2003 and undated

Correspondence, clippings, listings and printed materials relating to creative competitions, creative standards, databases (such as Adbank) and information technology, as well as files relating to executives such as John Fawcett, supporting materials for annual reports and departmental events. The files include calls for submissions, informational brochures and awards booklets for many of the major advertising industry awards competitions, as well as correspondence and submission forms for Bates's own "Best of Bates" competitions. Some of the images in the awards booklets represent Bates award-winning entries, but there is little documentation about the actual entry submissions themselves, nor are the actual submission procedures for external awards competitions well-documented here. Included is a run of the Creative Department's newsletter Shout! Arranged alphabetically. Therein, printed materials are further arranged chronologically.

Box CR52

General office files

Account management presentation, undated

Adbank

Awards, 2001

Digitizing, 2001

Long Term, 2001

Print, 2001

Reference, 2001

Awards shows-contact information, 1999-2000

Bates UK international television productions, 2002

from Barry Stephenson

Charitable works requests, 2002

file of Denise Williams

Chelsea Piers (Creative expedition), 1998

Client seminars, 1998

Cordiant (CCG) Annual Report-creative visuals, 1999

Cordiant Confidential (video magazine), 2003

Creative Department events, 1998-1999

Creative Infobank classifications, 1998

Creative Standards Conference, 1995 (2 folders)

Creative Standards Council, 1995

Current award show list, 2000

Daily activities log, 2002 Aug. 9-2003 Feb. 24

Global Creative Center, 1998

Information technology-warranties, 1996

Internet, 1998

Marketing, brand identity information, undated

Newsletter, Shout!, 1997-2000

History

Issues

1-3, 1997 Sept.-1998 Dec. (3 folders)

Box CR53

4-8, 1999 Apr.-2000 Apr. (6 folders)

North American client list, 2002

Outdoor advertising examples (color laminates), undated

People

Fawcett, John, 1998-2002

Kølle, Hans-Henrik, 2001

Theophilakis, Aris, 2000

Whitehead, Bill, 2000

Photographers

Brodey, Ivan, 1998-1999

Gehrke, Peter, 1998

Print library, 1998

Strategic planning presentation, undated

TV Guide, "Top 50 Television Commercials," 1999

Video library, 1998

World television standards (tape size and format), 1999

Award shows

141 Worldwide submissions, 2001-2003

Box CR54

Advertising Age

"Best" awards, 1998

Global Network, 1998

Advertising Hall of Fame luncheon, 1996 Mar. 26

Induction of William Backer

Adweek best spots, 2002-2003

"Agency of the Year" submissions, 1999

AME awards, 1999

Advertising Marketing Effectiveness

Cannes festival, 1988-2002 (8 folders)

Box CR55

Cannes festival, 1988-2002 (continued) (2 folders)

Clio Awards, 1997-2001 (6 folders)

Cresta Awards, 1998 (5 folders)

Effie Awards, 1997-2003

Box CR56

Globals festival, 1998 (Bates Sweden)

Healthcom Gracie awards show list, 1998

International advertising shows-Ukraine, 1999

International automotive advertising awards, 1998

International Tourism, Travel and Leisure advertising festival, 1998 (2 folders)

Mobius awards, 1998

Worldwide creative awards

1980s-1999 (5 folders)

Box CR57

2000-2001 (5 folders)

Box CR58

2002-2003 (6 folders)

Internal creative competition ( "Bates Best" )

1996, 1998-1999 (17 folders)

Box CR59

2000-2001 (29 folders)

Box CR60

2001 (32 folders)

Box CR61

2001-2003 (18 folders)

Box CR62

Media coverage, 1998-2003

Articles and clippings relating to creative awards

Financial Records Series, 1941-1993

(11 boxes)

Statements of accounts, ledgers, computer-generated sales analyses, tax information and trial balances dating between 1941-1993. There is not a complete run of any one kind of report. Organized alphabetically by type of report and chronologically therein.

Box FN1

Financial statements and accounts audits, 1941-1971 (6 folders)

General ledgers, 1955-1984

1955-1957 (2 folders)

Box FN2

1959-1965 (folders 1-8 of 12)

Box FN3

1959-1965 (continued) (folders 9-12 of 12)

Box FN4

1969-1975

Box FN3

1980-1984 (folders 1-3 of 10)

Box FN5

1980-1984 (continued) (folders 4-10 of 10)

Box FN6

Sales analysis, 1986-1989 (folders 1-4 of 14)

Box FN7

Sales analysis, 1986-1989 (continued) (folders 5-9 of 14)

Box FN8

Sales analysis, 1986-1989 (continued) (Folders 10-12 of 14)

Box FN9

Sales analysis, 1986-1989 (continued) (Folders 13-14 of 14)

Box FN9A

Taxes, 1991-1993 (4 folders)

Box FN10

Trial balances, 1984 Nov.-1985 Jan. (Folders 1-2 of 3)

Box FN11

Trial balances, 1984 Nov.-1985 Jan. (continued) (Folder 3 of 3)

Human Resources Department Series, 1941-2002 and undated, bulk 1970-1998

(49 boxes)

Memoranda, lists of executives, manuals on company policies and procedures, along with information on benefits, new employee orientation and training and other printed materials created or used by the Bates Human Resources department. The series is organized into eight subseries--Administrative Files, Clients, Employee Information, Media, Meetings, Memoranda, Personnel Files, and Printed Materials. Arranged alphabetically.

Administrative Files Subseries, 1955-2000

Organizational charts, shareholder lists and files on mergers (eSpecialy Bates with Backer Spielvogel) and acquisition projects (including Kenyon & Eckhardt, Needham, Harper & Steers, and Tracy Locke agencies) and Bates' takeover by Saatchi & Saatchi. Included is information on Bates' original incorporation in 1955. Organized into two categories--General files and Mergers and acquisitions--and alphabetically therein.

Box HR1

General files

25th anniversary, 1965

AAF-Hall of Fame, Ted Bates, 1982

Benefits, 1994

Deficit termination of Prudential contract, 1987-1988

Financials, 1984-1987

Incorporation of Ted Bates Company, 1955

Index sheet, 1977-1984 (2 folders)

MBA brocure, 1970-1971

Option agreements, 1982

Organizational charts, 1987-2000 (folders 1-7 of 12)

Box HR2

Organizational charts, 1987-2000 (folders 8-12 of 12)

Plans and goals, 1983-1991

Profit-sharing, 1975

Public relations, 1987-1988

Shareholders

Class A shareholder listing by company, 1985 (2 folders)

Shareholders lists, 1986

Stockholder's agreement, 1969

Tax case, 1964

Mergers and acquisitions

Co-acquisitions and mergers, 1970-1987

American affiliates, 1974-1985

Australia, 1964-1988

Europe, 1959-1984

Companies

AC&R Advertising, Inc., 1966-1967

Campbell Mithun, 1976-1979

Box HR3

Caribiner, 1976-1977

Chiat Day, 1979-1982

Kenyon & Eckhardt, 1978-1979

Needham Harper & Steers, 1976-1977

Tracy-Locke Advertising, 1980-1981

Y & R International, 1974-1979

Saatchi & Saatchi takeover

Bates and Backer Spielvogel merger, 1986-1988 (3 folders)

Bates financials, transferred to Saatchi, 1989

Bates/Saatchi post-merger, 1987

Saatchi mergers, 1986-1987 (2 folders)

Shareholders termination guarantee, 1986

Clients Subseries, 1955-1993 and undated

Primarily lists of clients and account information. Arranged alphabetically.

Box HR4

Client lists, 1962-1985, 1992-1993

Box HR5

Clients--Accounts, 1955-1987 (2 folders)

Clients--New products introduced, undated

Domestic client brand report, 1978-1985 (3 folders)

Employee Benefits Subseries, 1962-2002 and undated

Orientation materials for new employees, benefits packages (insurance, profit sharing, retirement), job descriptions, manuals for supervisors, performance evaluation guidelines and training materials. Included is information on the Unique Selling Proposition (USP) as Bates' guiding philosophy, employee training in USP, and case studies of significant USP campaigns, such as Certs and Nicorette. USP was the constant corporate principle that survived Bates' long history of name changes and mergers. The first part of the series is arranged alphabetically by company or subsidiary name, followed by files relating to USP that are arranged alphabetically by topic.

Box HR6

AC&R Advertising, Inc.

Benefits, undated

Policy manuals, 1988-1991 (2 folders)

Backer Spielvogel Bates

Benefits, 1992

Chrysler Building handbook, undated

Creative Choices benefits plans, 1991-1992

Employee handbooks

Backer Spielvogel Bates (BSB) Canada, 1989

Other offices, 1987

Employee presentation, undated

Insurance, 1991

Life insurance-Grandfathered, 1987

Training programs

AMP (Advanced Management Program), 1994

International training program, undated

Bates

Benefits plans, 1965-1988 and undated (Folder 1 of 2)

Box HR7

Benefits plans, 1965-1988 and undated (continued) (Folder 2 of 2)

Benefits-Miscellaneous brochures, 1963-1994 and undated

Employee communications, 1988 and undated

Employee handbooks and pamphlets, 1958-1968 and undated

"The Bates Book," 1972-1982

Employee presentation, Bates 141 Worldwide, undated

Global services presentation, 2000 (2 folders)

Introduction to Bates, undated

Box HR8

Job descriptions, 1985 (3 folders)

Performance appraisal manuals, undated

Policy manuals, 1969-1972

Profit sharing and retirement, 1962-1987

Retiree medical coverage grandfathered, 1990

Retirement plan, unclaimed benefit payments, 1989

Box HR9

Training

General, 1988-1991

Account Management development program, 1988-1989

AMP (Advanced Management Program), 1989-1996

AMP handbook, 1989 (4 folders)

Correspondence, 1996

Pre-work, undated (folders 1-2 of 4)

Box HR10

Pre-work, undated (folders 3-4 of 4)

Simulation scenarios, undated (3 folders)

Bates Basics, 2000 Nov 10

Box HR11

Creating Client Commitment, undated

Media glossary, undated

Professional development programs, 2001

USA managers program, 1999 (2 folders)

Cordiant

Group money purchase plan, undated

Performance appraisal manual, 2002 (2 folders)

Saatchi & Saatchi

Training study, 1991, Jan.

Box HR12

Unique Selling Proposition (USP)

Advertising

Asia, 1997

Europe, 1997 (2 folders)

Latin America, 1998

USA, 1996

American Academy of Advertising, 1997

Bates heritage - USP, 1997

Branding

Brand equity research, undated

Brand essence, undated

Brand interrogation, 1997

Client advertisements, undated

Clippings, 1984-1997

Creative brief, 1996

Econometric modeling, 1997-1998

Essay on advertising strategy, undated

Handbooks, 1988-1997 (2 folders)

Improving the process, 1996

"Planner," undated

Presentation, 1998

Promotional material, undated

Reality in Advertising, 1996 (2 folders)

Research tools, undated

Box HR13

Training

General, 1997

Correspondence, 1997 (2 folders)

Television commercials, 1997

Training--International, 1997

Training--U.S.A., 1997

USP case studies

Certs

Information on competitors, 1982-1997

Ingredients and marketing information, 1997

Meeting, 1997, Apr. 18

Prework

Background, 1995-1996

Brand interrogation, undated

Brand marketing agenda, 1993-1997

Brand wheel, 1995

Understanding consumers, 1992-1995

Understanding the brand, 1991-1995

Product information, 1997

Report on Safari consumer groups, 1996

Role-playing competitive analysis, undated

Box HR14

Nabisco, 1995-1996

Nicorette, 1997

Safeway, 1997

Warner Lambert/American Chicle Group, situation assessment, 1996 (2 books)

Traveling road show speeches, undated

Miscellaneous, 1996-1997

Media Subseries, 1950-1999

Clippings and articles about Bates, Bates executives (including Ted Bates and Rosser Reeves), clients and competitors, media department publications and press releases. Organized into four categories--Articles and clippings, Media Department files, Press releases, and Scrapbooks. Files are arranged alphabetically, except for the press releases, which are arranged chronologically.

Box HR15

Articles and clippings

Advertising campaigns, 1968-1985

Articles about Rosser Reeves, 1955-1987

Articles about Ted Bates, 1950-1982

Backer & Spielvogel clippings file, 1979-1987

Bates corporate history clippings file, 1955-1968 (2 folders)

Billings, 1958-1975

Cybics Computer Company, 1969-1971

Data Processing Department, 1967

FTC investigations, 1957-1972

"In the News" clipping collections, 1987

"Bates/Saatchi"

"Executive Profiles"

International operations articles, 1965-1986

Medical group, 1967-1972

Moving plans, 1968-1969

New York division, 1969-1983

New York Times articles, 1976-1979 (folders 1-6 of 12)

Box HR16

New York Times articles, 1976-1979 continued) (folders 6-12 of 12)

Miscellaneous Clippings, 1974-1992 (folders 1-5 of 11)

Box HR17

Miscellaneous Clippings, 1974-1992 (folders 6-11 of 11)

Media Department

AAAA file, 1987

Clippings, 1960-1986

Miscellaneous publications, undated (2 folders)

Box HR18

Press releases

1996 June 6, Bates Worldwide chairman and CEO defines new paradigm unifying interactive and conventional media (4 folders)

1996 June 11, Bates USA study pinpoints potential of virtual reality for travel sales and marketing (4 folders)

1996 June 12, Bates Southwest picks up Barry's Jewelers assignments (4 folders)

1996 July 7, Bates USA launches its internet website (4 folders)

1996 July 17, Bates promotion group named agency of record for two Jose Cuervo brands (4 folders)

1996 Aug. 7, BLGK, South Africa's largest independent advertising agency, joins Bates Worldwide Network (4 folders)

1996 Sept. 19, American Wrestling Federation/ BKS/ Bates Entertainment (3 folders)

1996 Oct. 1, Bates USA wins Department of Defense JRAP contract (4 folders)

1996 Oct. 1, Bates Worldwide and Scholz & Friends form new relationship (4 folders)

1996 Oct. 11, CPC Baking Business consolidates its brands at Bates USA (4 folders)

1996 Oct. 24, Bates USA awarded U.S. Dept. of Defense DRMS account (4 folders)

1996 Oct. 29, Silverman, Marylin, guest speaker at Columbia (4 folders)

1996 Dec. 19, Bates USA's projections 2005 provides first look at high tech consumers across Americas (4 folders)

1997 Jan. 1, Bates Southwest adds GTE San Diego area (2 folders)

1997 Jan. 6, Texaco selects BBDO as its lead corporate advertising agency (2 folders)

1997 Jan. 14, BKS/Bates Entertainment...exclusive agreement with CBS affiliates to produce and distribute Zooing, children's TV (4 folders)

1997 Jan. 30, Bates establishes Global Creative Services in New York (4 folders)

Box HR19

1997 Feb. 5, Kennedy, Neil wins top American retailing award (4 folders)

1997 Feb. 27, Bates USA Midwest takes Best of Show (2 folders)

1997 Mar. 7, Bates Worldwide given Clorets business in strategic realignment at Warner-Lambert (4 folders)

1997 Mar. 12, Bates Copenhagen voted Agency of the Year in Denmark for sixth time in nine years (4 folders)

1997 Mar. 13, Jaques, Chris takes leave of absence and is replaced by Osborn, Rick

1997 Mar. 13, Houston Image Group hires Bates Southwest to enhance city's image (4 folders)

1997 Apr. 30, Delvico Bates Madrid wins $25 mil new business (4 folders)

1997 May 13, Bungey, M., CEO Bates WW, proposes new model for IMC (4 folders)

1997 May 14, 141 Worldwide, a new global below-the-line sales promotion network, is launched (4 folders)

1997 May 21, Ralston Energy Systems (Energizer) appoints Bates Europe as its communication agency

1997 May 23, Bates USA West awarded ProKENNEX business (2 folders)

1997 May 30, Schoenfeld, Jay to leave Bates USA and open independent consultantcy (4 folders)

1997 Jul. 8, Bates USA South is a national winner at the 1997 Silver Microphone Awards (4 folders)

1997 Aug. 18, CVS selects Bates USA as new creative agency! (4 folders)

1997 Aug. 20, Bates WW announces intent to acquire equity in Clarion Advertising Calcutta, India, (4 folders)

1997 Sept. 4, Bates USA resigns Foot Locker/Champs Sports Businesses (4 folders)

1997 Sept. 29, Bates USA South survey identifies major consumer marketing trends in Latin America (4 folders)

1997 Oct. 10, Carter-Wallace consolidates all of its business at Bates (4 folders)

Box HR20

1997 Nov. 6, Bates USA signs lease for 498 Seventh Avenue (4 folders)

1997 Nov. 19, Bates USA South wins two new accounts (4 folders)

1997 Nov. 20, Ad Council presents Crain Award to Newman, Richard, Bates USA EVP (4 folders)

1997 Dec. 8, Bates China awarded Shanghai General Motors business (4 folders)

1997 Dec. 15, A new beginning for Bates Worldwide (4 folders)

1998 Jan. 9, Bates USA Midwest assigned RCI business (4 folders)

1998 Jan. 22, Bates USA South wins assignment from Sony Latin America (4 folders)

1998 Mar. 5, Bates USA launches strategic consulting firm, Whetstone (4 folders)

1998 Mar. 25, Bates USA captures over $11 MM in new business: WHAM-O, Inc. and Outback Mountainboards (4 folders)

1998 May 6, Brazil: Bates venture with Newcomm Communicacao (4 folders)

1998 May 19, USA caps first year of 141 branding effort with key wins and expansion (4 folders)

1998 June 10, Bates USA signs letter of intent to acquire Churchill Group (4 folders)

1998 Aug. 3, Bates USA acquires Atlanta Criterion Group (4 folders)

1998 Aug. 27, Bates Europe wins center Parcs resort business (4 folders)

1998 Sept. 17, Press, Allied Domecq Spirits and Wine/Ballantine's

1998, Bates USA South captures Bristol West account (4 folders)

1998 Dec. 2, Bates USA West wins $5-10 mil. Blue Diamond (4 folders)

Box HR21

1999 Jan. 20, Bates Advertising Helsinki is retained by Datex-Ohmeda, an international healthcare company (2 folders)

1999 Jan. 29, Bates Latin America wins multimillion dollar pan-regional Mercedes-Benz Latin business

1999 Feb. 10, Old marketing strategies won't work with new teen generation, according to teen link study by Bates USA

1999 Mar. 2, Warner-Lambert appoints Bates' 141 interactive unit as agency for interactive buying (2 folders)

1999 Mar. 16, Bates WW West Side story Begins

1999 Mar. 31, Bates Advertising Unit named Agency of Record for Chevron Chemical's Oronite division

1999 Mar. 31, Echobuzz launches as new advertising medium

1999 May 26, 141 Live @ Life

1999 June 30, The Whitney Museum of American Art appoints Bates USA as Agency of Record

Box HR22

Scrapbook, Backer Spielvogel Bates (BSB), vols. 1, 2, 1979-1983 (2 folders)

Box HR23

Scrapbook, Backer Spielvogel Bates (BSB), vols. 3, 4, 1984-1987 (2 folders)

Meetings Subseries, 1980-2001

Materials handed out at company-wide managers' meetings as well as materials pertaining to advertising industry meetings, such as the Advertising Hall of Fame meeting, and conferences hosted by the American Association of Advertising Agencies (AAAA). Arranged alphabetically by meeting title, and chronologically therein.

Box HR24

Advertising Hall of Fame lunch, 1996 Mar. 26

Advertising seminars, 1979 (5 folders)

Client presentations

Jos. Garneau Co., 1981 June

Uncle Ben's, 1984 Jan. 26

Executive's remarks

Bruns, Robert, 1981 (3 folders)

Cordiant Executive Committee, 1996 May 3 (3 folders)

Holmen, Robert, 1987 (2 folders)

Jacoby, Robert, 1980

Lenz, Bob, 1987

Spievogel, Carl, 1987

Marketing Perspectives workshops

Memorabilia Series, 1975-2002 and undated

(8 boxes)

Includes letters, posters, plaques, items with corporate logo and other memorabilia. Arranged alphabetically.

Box MM1

Binders with corporate logos

Bates Worldwide, undated

Pratt & Whitney, undated

State National Companies, undated

Verizon/Kyocera, undated

Box MM2

Clothing

Baseball cap, black, with Bates USA logo, undated

Baseball cap, gray, with Bates USA logo, undated

Conference identification holder with Bates Worldwide logo, undated

T-shirt, black, with Bates USA logo

T-shirt, white, with Bates USA logo

Plaques

Box MM3

Award from Peace Corps, undated

Box MM4

U.S. Small Business Administration's National Award of Excellence, 1984 Oct.

Presented to Ted Bates Advertising for its minority hiring program.

Posters

Box MM5

Advertising Hall of Fame award to Ted Bates, 1982

Box MM6

"Big Brain," circa 1996

Poster was part of a knowledge management program at Bates.

"Lucky Strike Comedy Night," undated

"Guiding Principles," undated

Box MM5

Reproduction of a letter to Bates from Henry Arnsdorf, Prudential Insurance Company, on the 35th anniversary of the Prudential account with Bates, 1975 Dec. 2

"Engine 16, Ladder 7" , memorial photograph for firefighters lost during the September 11, 2001 World Trade Center attacks, 2002

Includes photo-essay booklet What I Had to Do by Geralyn Shukwit

Trophies

Box MM7

Backer Spielvogel Bates from the Make A Wish Foundation, 1992

Box MM8

Effy award, for the Partnership for a Drug-Free America campaign, 1993

Miscellaneous

Box MM5

Building sign, "Ted Bates Advertising," from New York office, undated

Box MM8

Game, Bates Worldwide "Brand Essence" , undated

Pen in case, Bates logo, undated

Pencils with Bates USA logo, undated

New Business Series, 1973-2003 and undated, bulk 1993-2003

(45 boxes)

Correspondence, letters of introduction, mailings, research reports, presentations and other printed materials. The series spans 1973-2003, but most of the materials fall between 1993 and 2003, and represent Bates' pursuit of new business accounts through its various New Business departments during the final decade of the company's existence. The series is organized into three subseries--General Files, Competing Agencies, and Companies--and alphabetically therein.

Some large-format items have been removed to special boxes. Items have been linked to the pertinent subseries by a dummy file, which title appears in brackets.

General Files Subseries, 1993-2003 and undated

Administrative files, general corporate presentation materials, research reports and other materials used to prepare new business pitches. Included is a sample portfolio of print advertisements used to support presentations. Arranged alphabetically.

Box NB1

Administrative, 1995-2003

Automotive mailing, 2002 June 21

Consultant list, 2001-2003

Employee compensation, 2000 May 2

Employee welcome packet/benefits plans, 2001

Executive assistant handbook, undated

Executive photographs, 1995

Government presentation guidelines, 2000

Request for proposals (RFPs), 2001

Recent letters, 2001

Stationery and logos, undated

Website, 2002 Feb. 21

Awards, 1997-2002

Awards, 1997

Bates "Best" awards, 2002

Bates workbook, 2002

Clio Awards winners, 2001

The "Mother of all Portfolio Contests," 2001 Aug. 7

ONE show winner list, 2002

Media, 2001-2002

Admap, 2001 Oct.

Advertising Age fact pack, 2002

[Bates Worldwide print advertising examples, circa 2000: Removed to Box NB41]

"Today's Press," 2001 Aug.

Zenith Media Services, 2002

[Presentation portfolio, 2002: Removed to Box NB40]

Presentations, 1997-2002

"Bates Healthcare," circa 1998

Bates Worldwide, 2000 (2 folders)

"Brand Discovery," undated

Consumerlink transcript, 1999 Jan. 13

Box NB2

Cordiant, "The Work" (DVD), undated

DWP/Bates technology (DVD), undated

"Facts and Figures," undated

"Global Marketing Initiative," 2001 Feb.

High-end products, 2001

"Ideas for Evolution," undated

IFX presentation, 1999 Oct. 22

"Introduction to Bates USA," undated

"Return on Imagination," undated

Videocassette recording OR-P-03 removed to Audiovisual Materials Series, box AVO1.

Disk 26. Office documents

Disk contains a powerpoint file entitled "Bates Worldwide," and a folder of various fonts

Universal deck, 2002 Nov. 13

"Winning New Business," 2001 Oct. 11

Miscellaneous, 1997, 2001

Disk 27. Office documents

Disk 1 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (7th Street-Bates).

Disk 28. Office documents

Disk 2 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Bed, Bath & Beyond-Continental).

Disk 29. Office documents

Disk 3 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Creative CD-Estée Lauder).

Disk 30. Office documents

Disk 4 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (First Plus-KPMG).

Disk 31. Office documents

Disk 5 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Labatts-Merrick).

Disk 32.Office documents

Disk 6 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Modell's-Nine West).

Disk 33. Office documents

Disk 7 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Nokia-Qwest).

Disk 34. Office documents

Disk 9 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Salon Selectives-SunLife).

Disk 35. Office documents

Disk 10 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Templates-WorldSpace).

Disk 36. Office documents

Disk entitled "New Business Presentation 1997" contains 15 folders for different customers each containg powerpoint documents

Disk 37. Presentation

Disk entitled Exact Sciences presentation to Jennifer Rosenberg, 2002 Nov. 4

Printed material, 1999-2003

141 Communications, 2001

Bates and Switch, 2002

Bates at a Glance, 2000-2001

Bates North America, undated

Bates telephone directory, 2002 July

Cordiant annual report and accounts, 1999-2001 (2 folders)

Newsletter, 2003

Passport, 1999 Mar.

Box NB3

Press releases, 2001

Unique Selling Proposition, undated

Miscellaneous, 2001-2002

Reports, 1993-2003

Advertising expenditures, 1997-1999 (2 folders)

Agency report, 2001

Brand planning/performance, undated

Brand planning systems, 2002

CCG group deck, undated

Client list, 2002 Mar.

Corporate communications plan, 1993-1994

Ecreativesearch.com, undated

Global branding, undated

Global pitching standards and practices, undated

Latino marketing (Bates South), undated

Man hour reports, 2001

Monday lead sheets, 2003 (2 folders)

Box NB4

New business reports, 1999-2002

North American team initiative, 2002

Reinventing the USP, 1996 Oct.

Select resources, 2002

Status reports, 2002

Miscellaneous, undated

Research

Case studies, 1998-2000 and undated (5 folders)

General studies

Competitive car companies, 2002

Fast food and others, 2002

Tuna, 2001

Universities, 2002

Box NB5

Old case studies, 1995-1996 (3 folders)

Questionnaires, 1997-1998 (3 folders)

Competing Agencies Subseries, 2000-2002 and undated

Primarily summary reports on 37 competing agencies, but also includes a limited sampling of competitive new business pitches and presentations. Arranged alphabetically by agency name.

Box NB5

Competitive agency review, 2002 June 21

Agencies

Arnold, 2001

Bamber Forsyth, booklet "Brands That Live," circa 2001

Batten Barton Durstine & Osborne (BBDO), 2001

Bozell Group, 2001

Campbell Ewald, 2001

Campbell Mithun, 2001

Doyle Dane Bernbach (DDB), 2001

Dentsu, 2001

Deutsch, Inc.

General, 2001

Presentation to Bank One, 1999 Aug. 20

D'Arcy Masius Benton & Bowles (DMB&B), 2001

Doner, 2001

Euro RSCG, 2001

Fallon Worldwide, 2001

[Fitch:Worldwide, overview, undated: Removed to Box NB41]

Foote, Cone & Belding (FCB), 2001

Freeman, Cliff and partners, 2001

Goodby Silverstein, 2001

Grey Advertising

Agency report, 2001

Presentations

"An Agency Point of View of the World," undated

Presentation to SBC, 2000 Feb. 3

[Response to Coldwell Banker, 2001: Removed to Box NB41]

Box NB6

GSD & M, 2001

Hal Riney, 2001

Hill Holiday, 2001

J. Walter Thompson Co. (JWT), 2001

Kirschenbaum Bond & Partners, 2001

Leo Burnett Worldwide, 2001

[Leonhardt Group, "Design: Strategy for Business," 2000: Removed to Box NB41]

Lowe Lintas & Partners, 2001

Martin Agency, 2001

McCann Erickson, 2001

Merkley Newman Harty, 2001

Muse, Cordero, Chen Inc., 2001

Audio cassette tape recording OR-P-06 and videotape recording OR-P-07 removed to Audiovisual Materials Series, box AVO1.

Ogilvy & Mather (O&M), 2001

Publicis, 2001

Richards Group, 2001

TBWA, 2001

Temerlin McClain, 2001

Wieden & Kennedy, 2001

Young & Rubicam (Y&R), 2001

Companies Subseries, 1973-2003 and undated, bulk 1993-2003

Letters of introduction, correspondence, mailings, and presentation materials that document Bates' active pursuit of new business. Over 400 companies and/or products are represented, although most of the files are limited to contact letters (feelers) that Bates' offices sent out to prospective clients, along with some responses to requests for information and follow-up communication. Some companies' files, however, are more extensive, comprising research reports, credentials presentations, analyses of a prospective client's competing products, and account planning strategies, and provide a glimpse into the actual process Bates undertook to win new business accounts. These companies include Amtrak, Bali Company, Bank of America, Bell South, Chevron-Texaco, Coca-Cola Company, Colgate-Palmolive, A.T. Cross, Delta Airlines, IKEA, Jenny Craig, KPMG, Marconi PLC, Motorola, New York Lottery, Nokia, the Office of National Drug Control Policy, Parmalat, Petsmart, Reckitt-Benckiser, Sara Lee Lingerie, Sunkist Growers, Inc., Unisys, the U.S. Navy and WebMD. Arranged alphabetically by client name.

Box NB6

1-800-Flowers

General, 2001

Presentation, 1995 July 28

53 International, 2000

A & E, 2001-2002

AAMCO presentation, 1997 Aug. 26

AAR Partners, 2001

Videocassette recording OR-P-01 (Hyundai case study) removed to Audiovisual Materials Series, box AVO1.

Acxiom Corporation company information, 2000

Adidas, 2001

Advertising Agency Search Service, 2001

Alitalia, 2000-2002 (2 folders)

Allied Domecq: see Sauza

Box NB42

Alltel proposal, 2001

Box NB6

American Chemistry Council, 2003

American Plastics request for information, 1999 Sept. 22

American Public Transportation Association request for proposal, 2000 Feb.

American Standard, 2002

American Suzuki, 2000

Amgen request for information, 2000 May 5

Amtrak

Briefing book, 2000 Feb. 15 (folder 1 of 2)

Box NB7

Briefing book, 2000 Feb. 15 (continued) (folder 2 of 2)

Briefing letter, 2000 May 11

Creative examples, 2000 Aug. 9

Presentation, 2000 Oct. 3

Request for information, 2000 July 28 (2 folders)

Anheuser Busch, 2000

Animal Planet, 2001

Anthem Blue Cross Blue Shield request for information, 1999 Dec. 3

AOL Time-Warner, 2002-2003

Apple and Eve Juice Company, 2002

ARANESP proposal, 2000 Aug. 2 (2 folders)

Arctangent, 2001

Arnott's presentation, 1997 Jan. 15

Arthur D. Little, Inc., 2001

Box NB8

Astoria Federal Savings presentation, 2001

A.T. Cross: see Cross

AT & T Business, 2001

Audi, 2000 (2 folders)

Avis presentation, 1999 June 10

Bali Company (Wonderbra)

Briefing book, 2000 May 17 (2 folders)

Competitors presentation, 2000 June 5

Ballantine's presentation, 1998 July 22

Bank of America

Briefing book, 1997

Box NB9

History, 2001 May 9 (2 folders)

Presentations

"Corporate Challenge," undated (2 folders)

"Creativity Collaboration," undated

Press clippings, 2001

Request for proposal, 1996 Nov. 27

Miscellaneous, 2001 (2 folders)

Barnes and Noble, 2002

Barnett Bank presentation, 1995 Oct. 27

Barona casino, 2002

Box NB10

Bed, Bath & Beyond

Briefing info, 1999-2000 (2 folders)

Request for information, 2000 Feb. 4

Beefeater presentation, 1998 Dec. 11

Beech-Nut, 2002

Bell South

Print Books Series, 1957-2003

(132 boxes)

Print proofs, tear sheets and photocopies of print advertisements maintained in print books by the Print Production Department, which was responsible for producing these advertisements in various sizes, colors, and shapes. Entries in the books were apparently made as the advertisements were created. The print books thus reflect Bates' domestic client roster over time and constitute a representative sampling of Bates' North American output for the years covered. (For examples of Bates' international work, see the Creative Department Series.) Major clients represented include Avis, Campbell's Soup Company, Carter-Wallace, Cunard Lines, Foot Locker, Hyundai, Kal Kan, Lancaster, M&M/Mars, Miller Brewing Co., Paddington, Panasonic, Prudential-Bache, T. Rowe Price, Trans-World Airlines (TWA), U.S. Navy, Warner-Lambert, Wendy's International, and Westvaco. The files are organized into two lists--chronological and alphabetical. There is considerable date overlap in the chronological listings, largely due to the vaying durations of Bates' client relationships.

Chronological List, 1957-2003

Arranged by year, then alphabetically by client contained in each print book

1957-1969

Box PB1

Savings and Loan Associations

Some advertisements by McCann Erickson agency

1970-1975

Box PB2

Miller Brewing Company

1972-1980

Box PB3

Savings and Loan Associations

Some advertisements by McCann Erickson agency

1976-1977

Box PB4

M & M/Mars, Panasonic

Box PB5

U.S. Navy

1976-1979

Box PB6

Miller Brewing Company

1978-1979

Box PB7

American Chicle, Electrolux, Ocean Spray, Pfizer

Box PB8

Borden, Breck

Box PB9

Bristol Myers, International Continental Baking (see also Wonder Bread), Prudential-Bache

Box PB10

Carter-Wallace, Chase Manhattan

Box PB11

Colgate-Palmolive, Ted Bates

Box PB12

Conair, Coors, RCA, Standard Brands Company, Thompson Medical (see also Slim Fast)

Box PB13

Electrolux, Maybelline, Nabisco, Warner-Lambert

Box PB14

Hefty, Hertz, Mobil, Schweppes

Box PB15

Industrial National Bank, Kal Kan, Playtex

Box PB16

JADOR (joint military recruiting)

Box PB17

M & M/Mars, Panasonic

1980

Box PB18

U.S. Navy

1980-1981

Box PB19

American Chicle, JADOR (joint military recruiting), U.S. Navy, Warner-Lambert

Box PB20

Borden, Breck, Colgate-Palmolive, Ted Bates

Box PB21

Carter, Clairol, Maybelline, M&M/Mars

Box PB22

General Foods, Kool (Brown and Williamson)

Box PB23

HBO

Box PB24

Joseph Garneau, Prudential

Box PB25

Kal Kan, Mego, Playtex, RCA

Box PB26

Paddington Corporation

Box PB27

Panasonic

1980-1982

Box PB28

Backer Spielvogel Bates, Campbell's

1980-1983

Box PB29

Savings & Loan Associations

1981-1983

Box PB30

Bonjour, Red Lobster

1981-1986

Box PB31

Helene Curtis, Noxell, Red Lobster, Seven-Up

1982

Box PB32

Paddington Corporation

1982-1983

Box PB33

American Chicle, Duffy-Mott, RCA, R.J. Reynolds, Schweppes, Ted Bates, Warner-Lambert

Box PB34

American Cyanamid, Carter-Wallace, Electrolux, Nivea (Beiersdorf), Rose Holland House

Box PB35

Colgate-Palmolive, Hefty, Kal Kan, Wonder Bread (see also International Continental Baking)

Box PB36

Coors, Maybelline, Piker George, Prudential

Box PB37

Dr. Scholl's, Ted Bates, U.S. Navy

Box PB38

General Foods, Joseph Garneau, M & M/Mars, Pfizer

Box PB39

HBO, TV Cable Magazine

Box PB40

Miller Brewing Company (including Calgary, Löwenbräu, Meister Bräu)

Box PB41

Panasonic

1983-1984

Box PB42

Paddington Corporation

1983-1988

Box PB43

Campbell's (including V-8 juice drink)

1984-1985

Box PB44

AVIS, Commodore Computers, R.J. Reynolds

Box PB45

Colgate, International Baking Company (ITT-CBC), Kal Kan, Michelob (Anheuser Busch), Mobil

1984-1986

Box PB46

American Cyanamid, Carter-Wallace, Cinemax

Box PB46A

DHL, General Foods, Louis Rich, M&M/Mars, Panasonic, Pfizer (Visine)

Box PB47

Dr. Scholl's, Panasonic

Box PB48

Holland House, Ted Bates, U.S. Navy

Box PB49

NCR

Box PB50

Schweppes, Warner-Lambert

1985-1986

Box PB51

Hyundai

Box PB52

Paddington Corporation

Box PB53

Parliament (Philip Morris)

1986

Box PB54

General Foods, Joseph Garneau, Louis Rich, M & M/Mars, Pfizer

1986-1988

Box PB55

Magnavox, Philips

Box PB56

Miller Brewing Company

1986-1990

Box PB57

Fisher Price

1987

Box PB58

American Cynamid, Carter-Wallace, Dr. Scholl's, Maybelline

Box PB58A

Cinemax, M&M/Mars, Uncle Ben's

Box PB59

Kal Kan, Panasonic, Ted Bates

Box PB60

Prudential-Bache

1987-1988

Box PB61

Hyundai

Box PB62

Paddington Corporation

Box PB63

Parliament (Philip Morris)

1987-1989

Box PB64

Avis

Box PB65

CBS

1988

Box PB66

Carter-Wallace, M & M/Mars

Box PB67

Cinemax

Box PB68

Dole, Kal Kan, Pfizer, Uncle Ben's, U.S. Mint

1988-1989

Box PB69

Miller Brewing Company

1988-1990

Box PB70

Prudential-Bache

1989

Box PB71

Ad Council (Backer Spielvogel Bates)

Box PB72

Hyundai, Northern Telecom (Nortel)

1989-1990

Box PB73

Kal Kan, M&M/Mars

Box PB74

Parliament (Philip Morris)

1989-1991

Box PB75

Backer Spielvogel Bates

1989-1992

Box PB75A

Ad Council, American Association of Advertising Agencies (AAAA), American Foundation for the Blind, Metropolitan Museum of Art, Positano, St. Francis Friends of the Poor

Box PB76

Burroughs-Wellcome, Campbell's, Magnavox (North American Philips)

1990

Box PB77

Avis

Box PB78

British Airways

Box PB79

Hyundai, Jhirmack, Northern Telecom (Nortel), Webster Industries

Box PB80

Xerox

1990-1991

Box PB81

New York Racing Association

1990-1992

Box PB82

CBS, Northern Telecom (Nortel), Webster Industries

Box PB83

Miller Brewing Company

1991-1992

Box PB84

Kal Kan, M & M/Mars

Box PB85

Lancaster (see also Joop!), Uncle Ben's, Wendy's

1991-1993

Box PB86

British Airways, Best Foods, Lancaster (see also Joop!), Mustang (Joop! Jeans), Scentstrips (see also Lancaster)

1991-2000

Box PB87

Foot Locker, Joop! (see also Lancaster), Kinney, Lipitor, Lucky Strike (Brown & Williamson), Magnavox, Miller Brewing Company, Nair, Neosporin, Prevacid, Rezulin

1992

Box PB88

Avis

Box PB89

Best Foods, Burroughs-Wellcome, Carter-Wallace, Haddad

1992-1993

Box PB90

New York Racing Association

Box PB91

TWA

1992-1994

Box PB92

Campbell's, JRAP (Joint Recruiting Program), Magnavox (North American Philips)

1992-2001

Box PB93

AIDS Foundation, Arrid, Avis, Benadryl, Brightlane.com, Cabletrom, Campbell's, CDW, Champs, Clinique, Caribbean Tourism, Cunard, Cinnaburst (see also Warner-Lambert), Derivion, EDS, Electrolux, Estée Lauder, First Response, Fisher Price, Foot Locker, GE, GTE, Holiday Inn, Hyundai, Interland, Lancaster (see also Joop!)

1993

Box PB94

Burroughs-Wellcome, Carter-Wallace

Box PB95-96

TWA

1993-1994

Box PB97

Miller Brewing Company

1993-1995

Box PB98

British Airways

1994

Box PB99

Carter-Wallace, Falcon Jet, GECC (General Electric Capital Corporation), T. Rowe Price,Warner-Wellcome, Wendy's, Westvaco

Box PB100

Cunard

Box PB101

General Felt, Kal Kan, M & M/Mars

Box PB102

Lancaster (see also Joop!), Mustang (Joop! jeans)

Box PB103

New York Racing Association

Box PB104-105

TWA

1994-1995

Box PB106

Caribbean Tourism, Chemical Geoserve, Foot Locker

1995

Box PB107

Carter-Wallace, Foot Locker, Warner-Wellcome

Box PB108

Champs, Cunard, Texaco

1995-1996

Box PB109

Alcon, Davis and Geck, CBS, Heublein

Box PB110

Army, Howard Johnson (HoJo), GECC (General Electric Capital Corporation), Origins, Perrier

Box PB111

Aruba Tourism, Caribbean Tourism, Condado Plaza, General Felt, Israel Ministry of Tourism

Box PB112

Campbell's, Miller Brewing Company

Box PB113

Estée Lauder

Box PB114

Kal Kan, M & M/Mars, Maxell

Box PB115

Lancaster (see also Joop!), Mustang (Joop! Jeans)

1995-1997

Box PB116

Chase Chemical, Westvaco

Box PB117

Clinique, ProPlayer, Prescriptives

1995-2003

Box PB118

Brown & Williamson (Kool, Lucky Strike), Carter-Wallace (Nair, Trojan), CDW, Estée Lauder, Help USA, Internet Security Systems, JRAP (Joint Recruiting Advertising Program), Murata, Sauza (Allied Domecq), T. Rowe Price, TAP Pharmaceuticals (Prevacid), Texaco, UUNet (see also MCI), Warner-Lambert (Benadryl, Desitin), Wendy's, Westvaco, Whitney Museum, Women's Fund of Central Indiana

1996-1997

Box PB119

Alcon, Davis and Geck, Carter-Wallace, Kinney

Box PB120

Avis, Heublein, T. Rowe Price

Box PB121

Best Foods, Foot Locker, Warner-Lambert

Box PB122

Champs, Cunard, Texaco

Box PB123

Chase Manhattan, DRM, EDS, Maxell

1996-2002

Box PB124

CDW, Estée Lauder, ISS (Internet Security Systems), Murata, UUNet (see also MCI), Wendy's

1996-2003

Box PB125

Benadryl (Warner-Lambert), Dentyne Ice, Hyundai, Lucky Strike (Brown & Williamson), T. Rowe Price, Verizon, Whitney Museum

1997-1999

Box PB126

Origins, Perrier, Ted Bates, Westvaco

1998

Box PB127

CBS

Box PB128

Clinique, Cunard, CVS, Warner-Lambert

1998-1999

Box PB129

Allied Domecq (see also Sauza), Carter-Wallace, EDS, Partnership for a Drug Free America

Box PB130

Avis, General Electric (GE), Heublein, MapQuest

1999

Box PB131

Cable and Wireless, Jose Cuervo, T. Rowe Price

Box PB132

Clinique, Prevacid, Warner-Lambert, Wendy's

Alphabetical List, 1957-2003

Arranged by client, then by year

Ad Council (Backer Spielvogel Bates) 1993-1995, Box PB98

AIDS Foundation 1992-2001, Box PB93

Alcon

1995-1996, Box PB109

1996-1997, Box PB119

Allied Domecq 1998-1999, Box PB129

American Chicle

1978-1979, Box PB7

1980-1981, Box PB19

1982-1983, Box PB33

American Cyanamid

1982-1983, Box PB34

1984-1986, Box PB46

1987-1987, Box PB58

Arrid 1992-2001, Box PB93

Aruba Tourism 1995-1996, Box PB111

Avis

1984-1986, Box PB44

1987-1989, Box PB64

1990-1990, Box PB77

1992-1992, Box PB88

1992-2001, Box PB93

1996-1997, Box PB120

1998-1999, Box PB130

Backer Spielvogel Bates

1980-1982, Box PB28

1989-1991, Box PB75

Benadryl (see also Warner-Lambert)

1992-2001, Box PB93

1996-2003, Boxes PB118, PB125

Best Foods

1991-1993, Box PB86

1992-1992, Box PB89

1996-1997, Box PB121

Bonjour 1981-1983, Box PB30

Borden's

1978-1979, Box PB8

1980-1981, Box PB20

Breck

1978-1979, Box PB8

1980-1981, Box PB20

Brightlane.com 1992-2001, Box PB93

Bristol Myers 1978-1979, Box PB9

British Airways

1989-1989, Box PB71

1990-1990, Box PB78

1991-1993, Box PB86

Burroughs Wellcome (see also Warner-Wellcome)

1989-1992, Box PB76

1992-1992, Box PB89

1993-1993, Box PB94

Cable and Wireless 1999-1999, Box PB131

Cabletrom 1992-2001, Box PB93

Calgary (see also Miller Brewing Company) 1982-1983, Box PB40

Campbell's

1980-1982, Box PB28

1983-1988, Box PB43

1989-1992, Box PB76

1992-1994, Box PB92

1992-2001, Box PB93

1995-1996, Box PB112

Caribbean Tourism

1992-2001, Box PB93

1994-1995, Box PB106

1995-1996, Box PB111

Carter-Wallace (see also Nair, Trojan)

1978-1979, Box PB10

1980-1981, Box PB21

1982-1983, Box PB34

1984-1986, Box PB46

1987-1987, Box PB58

1988-1988, Box PB66

1992-1992, Box PB89

1993-1993, Box PB94

1994-1994, Box PB99

1995-1995, Box PB107

1996-1997, Box PB119

1998-1999, Box PB129

CBS

1987-1989, Box PB65

1990-1992, Box PB82

1995-1996, Box PB109

1998-1998, Box PB127

CDW

1992-2001, Box PB93

1995-2003, Box PB118

1996-2002, Box PB124

Champs

1992-2001, Box PB93

1995-1995, Box PB108

1996-1997, Box PB122

Chase 1996-1997, Box PB123

Chase Chemical 1995-1997, Box PB116

Chase Manhatten 1978-1979, Box PB10

Chemical Geoserve 1994-1995, Box PB106

Cinemax

1984-1986, Boxes PB46

1987, Box PB58A

1988-1988, Box PB67

Cinnaburst (see also Warner-Lambert) 1992-2001, Box PB93

Clairol 1980-1981, Box PB21

Clinique

1992-2001, Box PB93

1995-1997, Box PB117

1998-1998, Box PB128

1999-1999, Box PB132

Colgate

1978-1979, Box PB11

1980-1981, Box PB20

1982-1983, Box PB35

1984-1985, Box PB45

Commodore Computers 1984-1986, Box PB44

Conair 1978-1979, Box PB12

Condado Plaza 1995-1996, Box PB111

Coors

1978-1979, Box PB12

1982-1983, Box PB36

Cunard

1992-2001, Box PB93

1994-1994, Box PB100

1995-1995, Box PB108

1996-1997, Box PB122

1998-1998, Box PB128

CVS 1998-1998, Box PB128

Davis and Geck

1995-1996, Box PB109

1996-1997, Box PB119

Dentyne Ice 1996-2003, Box PB125

Derivion 1992-2001, Box PB93

Desitin (see also Warner-Lambert) 1995-2003, Box PB118

DHL 1984-1986, Box PB46A

Dole 1988-1988, Box PB68

Dr. Scholl's

1982-1983, Box PB37

1984-1986, Box PB47

1987-1987, Box PB58

DRM 1996-1997, Box PB123

Duffy-Mott 1982-1983, Box PB33

EDS

1992-2001, Box PB93

1996-1997, Box PB123

1998-1999, Box PB129

Electrolux

1978-1979, Box PB13

1978-1979, Box PB7

1982-1983, Box PB34

1992-2001, Box PB93

Estée Lauder

1992-2001, Box PB93

1995-1996, Box PB113

1996-2002, Boxes PB118, PB124

Falcon Jet 1994-1994, Box PB99

First Response 1992-2001, Box PB93

Fisher Price

1986-1990, Box PB57

1992-2001, Box PB93

Foot Locker

1991-2000, Box PB87

1992-2001, Box PB93

1994-1995, Box PB106

1995-1995, Box PB107

1996-1997, Box PB121

GE (General Electric)

1992-2001, Box PB93

1998-1999, Box PB130

GECC (General Electric Capital Corporation)

1994-1994, Box PB99

1995-1996, Box PB110

General Felt

1994-1994, Box PB101

1995-1996, Box PB111

General Foods

1980-1981, Box PB22

1982-1983, Box PB38

1984-1986, Box PB46A

1986-1986, Box PB54

GTE 1992-2001, Box PB93

Haddad 1992-1992, Box PB89

HBO

1980-1981, Box PB23

1982-1983, Box PB39

Hefty

1978-1979, Box PB14

1982-1983, Box PB35

Helene Curtis 1981-1986, Box PB31

Help USA 1995-2003, Box PB118

Hertz 1978-1979, Box PB14

Heublein

1995-1996, Box PB109

1996-1997, Box PB120

1998-1999, Box PB130

Holiday Inn 1992-2001, Box PB93

Holland House 1984-1986, Box PB48

Howard Johnson (HoJo) 1995-1996, Box PB110

Hyundai

1985-1986, Box PB51

1987-1988, Box PB61

1989-1989, Box PB72

1990-1990, Box PB79

1992-2001, Box PB93

1996-2003, Box PB125

Industrial National Bank 1978-1979, Box PB15

Interland 1992-2001, Box PB93

International Continental Baking (ITT CBC; see also Wonder)

1978-1979, Box PB9

1984-1985, Box PB45

Internet Security Systems 1995-2003, Box PB118

Israel Ministry of Tourism 1995-1996, Box PB111

ISS 1996-2002, Box PB124

JADOR (military recruiting)

1978-1979, Box PB16

1980-1981, Box PB19

Jhirmack 1990-1990, Box PB79

Joop! 1991-2000, Box PB87

Jose Cuervo 1999-1999, Box PB131

Joseph Garneau

1980-1981, Box PB24

1982-1983, Box PB38

1986-1986, Box PB54

JRAP

1992-1994, Box PB92

1995-2003, Box PB118

Kal Kan

1978-1979, Box PB15

1980-1981, Box PB25

1982-1983, Box PB35

1984-1985, Box PB45

1987-1987, Box PB59

1988-1988, Box PB68

1989-1990, Box PB73

1991-1992, Box PB84

1994-1994, Box PB101

1995-1996, Box PB114

Kinney

1991-2000, Box PB87

1996-1997, Box PB119

Kool (Brown and Williamson)

1980-1981, Box PB22

1995-2003, Box PB118

Lancaster

1991-1992, Box PB85

1991-1993, Box PB86

1992-2001, Box PB93

1994-1994, Box PB102

1995-1996, Box PB115

Lipitor 1991-2000, Box PB87

Louis Rich

1984-1986, Box PB46A

1986-1986, Box PB54

Lowenbrau (see also Miller Brewing Company) 1982-1983, Box PB40

Lucky Strike (Brown & Williamson)

1991-2000, Box PB87

1996-2003, Box PB125

1995-2003, Box PB118

M&M/Mars

1976-1977, Box PB4

1978-1979, Box PB17

1980-1981, Box PB21

1982-1983, Box PB38

1984-1986, Box PB46A

1986, Box PB54

1987, Box PB58A

1988, Box PB66

1989-1990, Box PB73

1991-1992, Box PB84

1994, Box PB101

1995-1996, Box PB114

Magnavox (North American Philips)

1986-1988, Box PB55

1989-1992, Box PB76

1991-2000, Box PB87

1992-1994, Box PB92

MapQuest 1998-1999, Box PB130

Maxell

1995-1996, Box PB114

	List of Series in Collection
		Client Files Series, 1969-2003 and undated
		Corporate Communications Department Series, 1940-2003 and undated
		Creative Department Series, 1980s-2003 and undated, bulk 1997-2002
		Financial Records Series, 1941-1993
		Human Resources Department Series, 1941-2002 and undated, bulk 1970-1998
		Memorabilia Series, 1975-2002 and undated
		New Business Series, 1973-2003 and undated, bulk 1993-2003
		Print Books Series, 1957-2003
		Vertical Files Series, 1934-2001, bulk 1986-1998
		Audiovisual Materials Series, 1981-2002 and undated