Inventory of the Bates Worldwide, Inc. Records, 1934-2003 and undated
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
Bates Worldwide,
Inc.
Title
Bates Worldwide, Inc.
Records,
1934-2003 and
undated
Language of Material
Material
in English
Extent
784 Linear Feet
336,000 Items
Abstract
336,000 Items
Bates Worldwide
advertising agency (
"Bates"
) was established in
1940 by former executives of the Benton & Bowles agency. It grew to become
one of the largest agencies in the U.S. until its demise in 2003. Bates began
as a simple proprietorship, but as the company grew its organizational
structure took on different forms: a partnership, then a corporation before
becoming a publicly traded transnational entity, and finally becoming a
subsidiary in a global holding company. From the 1970s on, Bates' growth and
international expansion was fueled by a long series of mergers, partnerships
and acquisitions that continued until the company was itself acquired, first by
the Saatchi & Saatchi and later by the WPP Group. Materials in the
collection relate to Bates' permutations into a variety of corporate entities,
including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and
Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and
Kobs and Draft) and parent organizations (Cordiant Communications Group,
Saatchi & Saatchi). Thus, the collection provides a window into the larger
corporate culture of mergers, consolidations, acquisitions and takeovers that
led to the formation of giant transnational advertising conglomerates and
marked a profound shift in the landscape of the advertising industry during the
late 20th century.
The Bates Worldwide, Inc. Records spans
the years 1934-2003 and includes correspondence, corporate policy manuals,
photographs, publications, graphic designs, print advertisements, electronic
records and videocassettes that document the activities of this major global
advertising agency over the course of its corporate life. Bates built its early
reputation as an advertising agency with a particular talent for promoting
pharmaceutical products (Carter's Pills, Anacin analgesics) and common
household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental
cream). Advertising policies developed around a philosophy Bates called the
Unique Selling Proposition (USP), which informed an imperative to identify and
promote a single, unique and compelling reason for consumers to use any given
product or service. As the company grew into a global business, USP evolved
into more complex forms, including the Bates Brand Wheel. Major clients
included Brown & Williamson Tobacco Co., Carter-Wallace Corporation,
Hyundai America, the Joint Recruiting Advertising Program of the combined U.S.
Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S.
Navy and Wendy's International. There is also some information on the company's
founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and
the chief architect of the USP concept.
[top]
Administrative Information
Access RestrictionsCollection is restricted.
Originals of audiovisual materials are closed to use. Patrons must
request use copies to access the content of the material.
Collection may contain materials to which the Acknowledgment of
Legal Responsibilities and Privacy Rights form applies. Patrons must sign this
form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], Bates Worldwide, Inc. Records, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The Bates Worldwide, Inc. Records were received by the Rare Book,
Manuscript, and Special Collections Library as a gift in 2003, with additions
in 2004 and 2005.
Processing Information
Processed by Pauline Abetti, Stephanie Barnwell, Richard Collier,
Loren Crippen, Brooke Stanley, Juliet Summers, and Sara Van Kirk, September
2005
Encoded by Pauline Abetti, Stephanie Barnwell, Richard Collier,
Loren Crippen, Juliet Summers, and Sara Van Kirk
Completed April 2006
Accessions 93-073, 2003-0216, 2004-0140, 2005-012 were merged into
one collection, described in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
[top]
Biographical and Historical Note
Ted Bates Biography| 1901 Sept. 11 | born Theodore Lewis Bates (New Haven, Conn.) |
| 1920 | Graduated, Andover Academy (Andover, Mass.) |
| 1924 |
Graduated, Yale University (New Haven, Conn.)
Worked at Chase National Bank (New York, N.Y.); started as
an assistant but soon promoted to advertising manager
|
| circa 1927 | Joined George Batten Company |
| 1928 | Named general assistant after the George Batten Company merged with Barton Durstine & Osborn to become Batten Barton Durstine & Osborn (BBDO) |
| 1934 | Named Vice President at BBDO |
| 1935 | Joined Benton & Bowles as account executive and copywriter; Bates' first account client was Colgate-Palmolive |
| 1936 | Bates named account supervisor for Continental Baking after it moved its account to Benton & Bowles |
| 1939 | After Chester Bowles expressed a desire to retire, executives from both Colgate-Palmolive and Continental Baking urged Bates to form his own agency |
| 1940 | Ted Bates Company (TBC) started, with Colgate-Palmolive and Continental Baking as its initial clients |
| 1955-1972 | Honorary Chairman of the Board and Chairman of the Executive Committee, TBC |
| 1961-1965 | Chief Executive Officer, TBC |
| 1965 | Retired as CEO |
| 1972 May 30 | Died |
| 1982 | Inducted into American Advertising Federation Hall of Fame |
Bates-related Corporate History
Predecessors| 1891 | George Batten Company opened in New York |
| circa 1927 | Ted Bates joined George Batten Company. William Benton and Chester Bowles were co-workers at the agency |
| 1928 | George Batten Company merged with the Barton Durtsine & Osborn advertising agency to form Batten Barton Durstine & Osborn (BBDO) |
| 1929 | William Benton and Chester Bowles left BBDO to form Benton & Bowles agency |
| 1935 | Bates joined Benton & Bowles; Rosser Reeves was a co-worker at the agency |
| 1936 | William Benton sold his interest in Benton & Bowles and retired |
| 1939 | Chester Bowles expressed a desire to retire from advertising; executives from both Colgate-Palmolive and Continental Baking urged Bates to form his own agency |
| 1940 | Agency founded; initial clients were Continental Baking (Wonder Bread) and Colgate Dental Cream, with combined billings of $2.9 million |
| 1942 |
Rosser Reeves hired as TBC's first chief copy writer
Won Carter-Wallace account (Carter's Pills, Arrid
antipersperants, Trojan prophylactics)
|
| 1948 | TBC reformed as a partnership, Ted Bates & Co. (TB&C), with 14 full partners |
| 1952 | Billings reached $30 million |
| 1955 | TB&C incorporated as Ted Bates & Co., Inc. (TB&C) |
| 1957 | Billings reached $100 million |
| 1959 |
Established an international presence through a partnership,
Hobson, Bates & Partners Ltd., based in London
Rudolph Montgelas named President of TB&C
|
| 1960 | Donald Zuckert joined as account manager |
| 1961 |
Rosser Reeves published his book articulating the philosophy
behind the USP (Unique Selling Proposition) concept,
Reality in Advertising
Reeves gave up positions as CEO and Chairman and returned to
full-time copy writing
|
| 1962 | Robert Jacoby joined as Vice President and Account Supervisor |
| 1963 | Thomas Richardson became the first African-American hired as a full-time copywriter at TB&C |
| 1964 | Established a presence in Australia and the Asia/Pacific region through acquisition of George Patterson, Pty. Ltd., Australia's largest advertising agency; formed George Patterson Bates |
| 1965 |
Ted Bates retired as CEO of TB&C; named Honorary
Chairman
Archibald Foster named to replace Bates as President and
CEO
Rosser Reeves inducted into Copywriters Hall of Fame
|
| 1966 |
Rosser Reeves retired
TB&C acquired AC & R Advertising, Inc., which became
TB&C's first American subsidiary
|
| 1969 | Robert Jacoby named President of the New York office |
| 1971 |
Billings reached $425 million
Archibald Foster named Chairman of TB&C
|
| 1972 |
Robert Jacoby named President of TB&C
Company moved from 666 5th Ave. address to new headquarters
at One Astor Plaza
|
| 1973 | Robert Jacoby named CEO of TB&C |
| 1976 |
Robert Jacoby named Chairman of TB&C
Custom Marketing established as a subsidiary to concentrate
on local radio advertising
|
| 1978 |
Acquired the Chicago agency Stern Walters/Earle Ludgin Inc.;
the Campbell-Mithun agency; and Orikomi Advertising Ltd. of Japan
|
| 1979 | Bill Backer and Carl Spielvogel formed Backer & Spielvogel agency |
| 1980 | Won account for Miller Brewing Company |
| 1981 |
Acquired Atlanta agency McDonald & Little, the largest
advertising agency in the U.S. south
Robert Bruns named President of TB&C's New York
office
|
| 1982 |
Michael Becker hired as World Creative Leader in an effort
to boost Bates's image as a top creative agency
Robert Bruns quit as President of the New York office after
less than 18 months on the job
Posted earnings over $356 million on $2.4 billion in
billings
|
| 1983 |
Donald Zuckert named President of the New York
office
TB&C renamed as Ted Bates Worldwide (TBW) to reflect its
global branding aims
|
| 1984 |
Ted Bates Europe formed to consolidate British and
continental European operations; Bruce McLaren named CEO and Chairman of
Board
Rosser Reeves died, Chapel Hill, N.C.
|
| 1985 |
TBW acquired the William Esty Company in the largest
advertising agency merger up to that time; also acquired Scholz & Friends,
Germany's largest advertising network
Atlanta agency McDonald & Little, acquired by TBW in
1981, closed
Won Matchbox and Olivetti Personal Computers European
accounts, worth a combined $30 million; won account for Hyundai North
America
Michael Becker fired as Creative Director
John H. Nichols joined TBW (from Leo Burnett USA) as head of
the global management group
Charles N. Jamison became the first African American
promoted to Vice President at TBW
John Hoyne, President of TBW's international operations,
entered negotiations with the Saatchi brothers for the sale of TBW
|
| 1986 |
Acquired Draft, a direct marketing agency
TBW and another American agency, Backer & Spielvogel,
acquired by Saatchi & Saatchi parent, Cordiant plc
Backer & Spielvogel merged with TBW to form Backer
Spielvogel Bates (BSB); German agency Scholz & Friends made into a
separately branded entity
Warner-Lambert fired TBW as its advertising agency
Acquired Conill Advertising, a specialist in the U.S.
Hispanic market, and direct marketing firm Kobbi & Brady
|
| 1986 Sept. 19 | Donald Zuckert named CEO to replace Robert Jacoby, who was fired and subsequently forced to resign as President of the American Association of Aadvertising Agencies (AAAA) before actually taking office |
| 1987 |
Donald Zuckert named President of Bates/New York
TBW resigned from American Cyanamide account under pressure
from Saatchi client Procter & Gamble.
Lost nearly $300 million in billings with the departure of
major clients such as RJ Reynolds Tobacco Co., Nabisco, and
Warner-Lambert
Became an equity partner in Jamison and Leary Advertising, a
startup firm established by Charles Jamison and Kathryn Leary, former African
American executives at TBW
Won account for Wendy's International restaurant
chain
|
| 1988 |
Subsidiaries William Esty and Campbell-Mithun merged into
Campbell Mithun Esty
Subsidiary Draft renamed as Kobs and Draft
|
| 1988 June 20 | Rudolph Montgelas (President of TBC 1959-1965) died |
| 1989 Apr. 4 | Archibald McGeorge Foster (President of TBC 1965-1969, Chairman 1971-1974) died |
| 1991 | Lost Miller Lite account to Leo Burnett USA; the account, which BSB had held since 1979, was worth $110 million in billings, and capped a three year slide during which BSB lost several major accounts including Prudential ($60 million), Xerox ($25 million), Dole ($20 million) and Fisher-Price ($15 million) |
| 1992 | Michael Bungey named President and CEO of Bates |
| 1993 |
Bill Backer retired
141 Worldwide, an interactive sales promotion agency,
launched
|
| 1994 |
BSB changed name to Bates Worldwide (BW)
Carl Spielvogel, chairman of BSB, retired
Rosser Reeves inducted into the American Advertising
Federation's Hall of Fame
Launched Zenith Media USA, the world's first global media
buying agency
Purchased McCaffrey and McCall agency, later renamed Bates
Midwest
|
| 1995 |
Lost account for M&M/Mars, which it had held since 1954,
to BBDO Worldwide
Saatchi brothers leave Saatchi & Saatchi
|
| 1996 |
BW established Worldwide Creative Board, with John Fawcett
(from George Patterson Bates) as Chairman. Instituted an annual internal
creative competition,
"Best of Bates."
Bates USA lost account for Miller Genuine Draft beer, worth
$45 million, to Wieden & Kennedy
Acquired BLGK, the largest advertising agency in South
Africa
Bill Backer inducted into the American Advertising
Federation's Hall of Fame
|
| 1997 |
Cordiant plc demerger: Saatchi & Saatchi and a new
entity, Cordiant Communications Group (CCG) became separate, publicly traded
entities; BW remained under CCG
|
| 1998 | Bates Retail established to handle retail work, including accounts for Wendy's and CVS |
| 1999 |
Diamond AD Ltd., Korea's 3rd largest agency, bought by
CCG
Won account for ESPN, a cable-based sports network
|
| 2000 |
BW billings approach $7.9 billion
CCG.XM launched as CCG's e-business consulting
operation
Donino, White & Partners, a marketing firm specializing
in the technology sector, bought by CCG, renamed DWP/Bates
Saatchi & Saatchi acquired by Publicis Groupe SA
|
| 2002 |
Lost Hyundai, Wendy's accounts
BW and partner CCG.XM won the contract to re-design the
website for the US Government Services Administration (GSA)
|
| 2003 |
Lost Allied Domecq account, BW's 2nd largest global client
at the time
CCG entered into an Interim Support Agreement with lenders
to try to resolve financial problems
CCG bought by WPP (Wire and Plastic Products, a British
manufacturer of grocery baskets transformed by Martin Sorell into a global
holding company)
Bates Worldwide broken up. Bates USA operations folded into
the J. Walter Thompson Co.; European operations folded into Red Cell; Bates
Asia remained as a stand-alone agency
|
| 1943 | Palmolive soap, "Doctors prove 2 out of 3 women can have more beautiful skin in 14 days" |
| 1945 | Colgate Dental Cream, "It cleans your breath while it cleans your teeth." Slogan coined by Alicia Tobin |
| 1952 |
Viceroy cigarettes (Brown & Williamson Tobacco Co.),
"Twenty Thousand Tiny Filter Traps"
launched
Advertising campaign for presidential candidate Dwight D.
Eisenhower (
"Citizens for Eisenhower"
) marked
the first extensive use of television in a political campaign
Whitehall Pharmacal's analgesic Anacin,
"Fast, fast, fast relief"
|
| 1954 |
M&M candy,
"Melts in your
mouth, not in your hand"
Colgate Comedy Hour television serial variety show
|
| 1960 | Certs breath mints (American Chicle, a subsidiary of Warner-Lambert), "It's two, two, two mints in one!" |
| 1961 | Wonder bread (Continental Baking), "Helps build strong bodies 12 ways" |
| 1964 | Trident sugar-free gum (Warner-Lambert Pharmaceutical Co.), "4 out of 5 dentists surveyed recommend sugarless gum" |
| 1966 | Playtex girdles, "Tames your figure like nothing else." The commercial, which featured a woman in evening wear walking a panther down a city street, marked the first effort by TBC to remake its creative image in the post-Reeves era |
| 1967 |
Palmolive Dish Detergent (Colgate-Palmolive),
"Madge the Manicurist"
Visine eye drops (Pfizer),
"Gets
the Red Out"
|
| 1969 | Kool Cigarettes (Brown & Williamson Tobacco Co.), "Lady be Cool" |
| 1975 | Kool Cigarettes (Brown & Williamson Tobacco Co.), Kool Jazz Festival started |
| 1978 | Coors Light beer (Coors Brewing Co.), product launch. |
| 1989 |
Start of Wendy's International Inc. campaign featuring the
restaurant chain's CEO Dave Thomas. The campaign, one of the longest running
television campaigns in U.S. retail history, included more than 800 commercials
over a 13-year span.
Hyundai Sonata product launch
|
| 1997 | Dentyne Ice chewing gum (Cadbury Adams) product launch |
| 1999 | Lucky Strikes cigarettes (Brown & Williamson Tobacco Co.), "Lucky loves you" |
| 2002 | Joint--Bates USA, Ad Council, and the U.S. Army--public service campaign, "Operation Graduation," to address a growing high school dropout rate |
Collection Overview
The Bates Worldwide, Inc. (
"Bates"
) Records span the years 1934-2003 and
include correspondence, corporate policy manuals, photographs, publications,
graphic designs, print advertisements, electronic records and videocassettes
that document the activities of this major global advertising agency over the
course of its corporate life. Bates began as a simple proprietorship, but as
the company grew its organizational structure took on different forms: a
partnership, then a corporation before becoming a publicly traded transnational
entity, and finally becoming a subsidiary in a global holding company. From the
1970s on, Bates' growth and international expansion was fueled by a long series
of mergers, partnerships and acquisitions that continued until the company was
itself acquired, first by
Saatchi & Saatchi and later by the
WPP Group. Materials in the collection relate to
Bates' permutations into a variety of corporate entities, including
Ted Bates & Co.,
Ted Bates, Inc.,
Backer Spielvogel Bates, and
Bates Worldwide, Inc., along with its subsidiaries
(such as Campbell-Mithun and Kobs and Draft) and
parent organizations
(Cordiant Communications Group, Saatchi &
Saatchi). Thus, the collection provides a window into the larger
corporate culture of mergers, consolidations, acquisitions and takeovers that
led to the formation of giant transnational advertising conglomerates and
marked a profound shift in the landscape of the advertising industry during the
late 20th century.
Bates built its early reputation as an advertising agency with a
particular talent for promoting pharmaceutical products (Carter's Pills, Anacin
analgesics) and common household goods (Mars candies, Wonder bread, Palmolive
soap, Colgate dental cream). Advertising policies developed around a philosophy
Bates called the
Unique Selling Proposition (USP), which informed an
imperative to identify and promote a single, unique and compelling reason for
consumers to use any given product or service. As the company grew into a
global business, USP evolved into more complex forms, including the
Bates Brand Wheel. Major clients include
Brown & Williamson Tobacco Co.,
Carter-Wallace Corporation,
Colgate-Palmolive Company,
Hyundai America, the
Joint Recruiting Advertising Program of the
combined U.S. Armed Services,
M&M/Mars Inc.,
Miller Brewing Company,
Pfizer, the U.S. Navy and
Wendy's International. There is also some
information on the company's founder,
Ted Bates, as well as on
Rosser Reeves, Bates' first copy writer and the
chief architect of the USP concept.
The collection is organized into ten series and one cumulative subject
index--Client Files, Corporate Communications Department, Creative Department,
Financial Records, Human Resources Department, Memorabilia, New Business, Print
Books, Vertical Files and Audiovisual Materials. The Client
Files Series includes research reports, storyboards and graphic designs
for Bates' clients. The Corporate Communications Department
Series includes company-wide memoranda, public relations policy manuals,
and a large file of biographical sketches and photographs of Bates' executives,
as well as news clippings and press releases relating to the company and its
clients. The Creative Department Series primarily
focuses on Bates' efforts to stimulate creativity throughout its worldwide
offices through participation in internal and industry-wide advertising
competitions. The Financial Records Series includes
general ledgers and other accounting reports. The Human
Resources Department Series includes employee benefits literature and
information on company affairs including press releases and staff memoranda.
The Memorabilia Series includes promotional
clothing, games, office posters and awards. The New
Business Series includes materials relating to requests for proposals
from prospective clients. The Print Books Series
contains material from over 100 albums of proof sheets and print advertisements
from existing clients. The Vertical Files Series
consists of an alphabetical file of general information collected to aid in
various aspects of company operations. The Audiovisual
Materials Series contains periodic review collections of advertising,
video memoranda, speeches, retirement presentations and highlight compilations
prepared for prospective clients and award show consideration. A
Subject Cross-Reference Index at the end of the
finding aid links materials pertaining to specific clients, corporations,
events and policies scattered throughout the various subject series.
Some materials were received as electronic files. Disks were assigned
consecutive numbers reflecting the order in which they were encountered. If a
work has a corresponding or associated electronic file, the file is included in
the container list. The contents of each disk have been migrated to the Special
Collections server. Consequently, the contents of these disks are available
only in correspondingly numbered electronic subdirectories. Consult a reference
archivist for access to the electronic files.
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Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Bates Worldwide (Firm)
- Ted Bates Advertising.
- Backer Spielvogel Bates (Firm)
- WPP Media Inc.
- Campbell-Mithun, Inc.
- Kobs and Draft (Firm)
- Cordiant Communications Group (Firm)
- Saatchi & Saatchi.
- Brown & Williamson.
- Carter-Wallace.
- Colgate-Palmolive Company.
- Continental Baking Corporation (New York, N.Y.)
- Hyondae Group.
- Mars, Incorporated.
- Miller Brewing Company.
- Pfizer, Inc.
- Wendy's International.
- United States-Armed Forces--Recruiting, enlistment, etc.
- Advertising--History--United States.
- Advertising--History--20th century.
- Advertising agencies.
- Advertising executives.
- Advertising--United States.
- Advertising--Drugs.
- Drugs--Marketing.
- Consumer goods--United States.
- Conglomerate corporations.
- Consolidation and merger of corporations.
- Bates, Ted.
- Reeves, Rosser.
- Graphic design.
- Photographs (AAT)
- Negatives (AAT)
- Machine-readable records (AAT)
- Videocassettes (AAT)
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
Client Files Series, 1969-2003 and undated
(136 boxes)
Contains correspondence, reports, clippings, artwork, storyboards,
print advertisements and other printed materials for Bates' clients from 1969
to 2002. Major clients represented in this series include
Brown & Williamson (Kool, Lucky Strike
cigarettes),
Burroughs-Wellcome (Zovirax),
Carter-Wallace (Arrid, Pearl Drops toothpaste, Trojan
condoms),
Hyundai America,
Joint Recruiting Advertising Program (JRAP),
Miller Brewing Co.,
Paddington Corporation (Bailey's Irish Cream, J&B
whiskey),
Peace Corps,
Pfizer (Visine), the
U.S. Navy, and
Warner-Lambert. The extent of materials varies
among the clients. In some cases, the series includes only artwork related to
advertising campaigns, proof sheets of print advertisements, or correspondence.
Holdings are more extensive for other clients, and includes broadcast placement
schedules, account expenditure audits, and market research studies. Print
advertising for many of these clients have been maintained separately in bound
volumes and may be found in the Print Books Series.
The series begins with a
"general files"
section that includes materials relevant to overall client relations and an
archived, numbered set of dismantled storyboards for numerous clients.
Thereafter, the series is arranged alphabetically by client name.
Some materials were received as electronic files. Disks were
assigned consecutive numbers reflecting the order in which they were
encountered. If a work has a corresponding or associated electronic file, the
file is included in the container list. The contents of each disk have been
migrated to the Special Collections server. Consequently, the contents of these
disks are available only in correspondingly numbered electronic subdirectories.
Consult a reference archivist for access to the electronic files.
Audiovisual materials have been removed to the Audiovisual Materials Series. Originals are closed to use.
Technical Services staff need to produce use copies before contents can be
accessed. Please consult with Research Services staff before requesting
audiovisual materials.
General files
Administrative
141 Comunicator booklet,
"Twelve Basic Promotion
Techniques,"
2001
Ad Council,
Public Service Advertising,
2002
Jan.-Feb.
Clippings,
1988 and
2001
Mazerov Research and Consulting, case
studies,
circa 1998
Presentation by
Sanford C. Bernstein & Co.,
1995
Dismantled storyboards
Index, undated
Nos. 1-30,
Miller High Life, undated
(6 folders)
Box CL2
Nos. 31-56,
Miller High Life, undated
(5 folders)
No. 56I,
Löwenbräu, undated
No. 57,
Miller High Life, undated
No. 57I,
Löwenbräu, undated
No. 58,
Miller High Life, undated
Nos. 58I-90,
Löwenbräu, undated
(7 folders)
Box CL3
Nos. 91-92,
Miller High Life, undated
(2 folders)
No. 93,
Löwenbräu, undated
Nos. 94-106,
Miller High Life, undated
(2 folders)
Nos. 107-110,
Magnum Malt Liquor, undated
Nos. 111-112,
Clipper Beer, undated
No. 113,
Sony, undated
No. 114,
Helene Curtis, undated
Nos. 121-122,
Savings and Loan Association,
undated
Nos. 133-150,
Campbell's V-8 Juice,
undated
(3 folders)
Nos. 151-156,
Campbell's Juice Works,
undated
Nos. 157-162,
Helene Curtis Finesse,
undated
No. 163,
Helene Curtis Suave, undated
Box CL4
No. 164,
Helene Curtis Finesse,
undated
Nos. 165-166,
Helene Curtis Suave, undated
(2 folders)
Nos. 167-170, 175-177,
Miller High Life, undated
No. 178,
Löwenbräu, undated
No. 197,
Sony Instant Photo, undated
Nos. 198-209,
Sony Beta, undated
(2 folders)
Nos. 210-215,
Sony misc., undated
Nos. 216-223,
NCR, undated
Nos. 230-237,
Campbell's, undated
(2 folders)
Nos. 238-242,
NCR, undated
No. 243,
Löwenbräu, undated
Nos. 244-247,
Miller High Life, undated
(2 folders)
No. 248,
Campbell's V-8 Juice,
undated
Nos. 249-250,
Miller Meisterbrau, undated
Box CL5
Nos. 251-252,
Sony, undated
Nos. 253-261,
NCR, undated
Nos. 266-269, 272-278,
Miller Meisterbrau, undated
Nos. 280-295,
Campbell's, undated
(3 folders)
Nos. 303-320,
Miller High Life, undated
(3 folders)
Box CL6
Portfolio of sample print advertisements,
1989-2002 and
undated
(5 folders)
Includes
Aalborg Extra,
1992;
A&E Products, undated;
Ad Council--Federal Voting Assistance Program
(Y2Vote.org),
2000;
Allied Domecq (Sauza),
2000-2001;
Avis Rent-a-Car,
1992;
Bates Worldwide,
1995;
BSB/Bates South Africa,
1992;
Carter-Wallace (Arrid XX, Trojan),
1995;
Cityview Apartment Homes, undated;
Comet Rice, undated;
Electrolux,
1992;
Energizer,
1992;
Estée Lauder,
2001;
H.J. Heinz, undated;
Internet Security Systems, undated;
JRAP,
1998;
Lubriderm (Pfizer),
1992;
M&M/Mars,
1989;
Mandarin Oriental Hotels,
1992;
Midtown Golf,
1991;
Murata Electronics, undated;
Myanmar Brewery, undated;
Neosporin (Warner-Lambert),
2002;
Old Forester,
1992;
Oronite (ChevronTexaco),
2002;
Precision Drilling,
2001;
Pró Juréia,
1992;
St. Luke's/Texas Heart Institute,
2002;
Shell Oil Company, undated;
Stuyvesant Lights (Scholz and Friends),
1992;
Telecom Malaysia,
1992;
Thomas' English Muffins, undated;
United Jewish Appeal-Federation (dinner to honor Max
Dane),
1991;
Wendy's,
2001-2002;
Westvaco,
2002;
Whitney Museum of American Art,
2000.
Backer Spielvogel Bates
Artwork and sketches for house promotions,
1991-1993
Box CL10
Printed materials,
1991-1995
(3 folders)
BellSouth
Proofs, undated
Best Foods/Entemann's
Entemann's posters,
1990s
Bolla Wines
Printed materials,
1982
Brightline Technology
Proofs,
2000
Brown & Williamson
Kool
House Rewards booklet,
2002
Box CL15
Proofs and print advertisements,
2002
Box CL12
Lucky Strike
Best practices study,
1997-1998
(2 folders)
Box CL11
Brand Design Manual, undated
Box CL12
Case study,
2002
International campaign materials
Belgium,
1997
Bulgaria,
1996-1997
(2 folders)
Audio cassette tape recording OR-P-11 removed to
Audiovisual Materials Series, box AVO1.
Disk 59.
"Lucky Original Nights"
main design
Czech Republic, 1997
(3 folders)
Videocassette recording OR-P-12 and audio cassette tape
recording OR-P-13 removed to Audiovisual Materials Series, box AVO1.
Chile,
1997
Poster removed to Box CL15.
Box CL13
Germany,
1996-1998
(3 folders)
Holland/Netherlands,
1996-1997
(2 folders)
Indonesia,
1998
Norway,
1994-1997
Panama, undated
Spain,
1997-1998
Poster removed to Box CL15.
Ukraine,
1997
(Folder 1 of 2)
Box CL14
Ukraine,
1997
(continued)
(Folder 2 of 2)
Venezuela,
1997
(3 folders)
Poster removed to Box CL15.
Yugoslavia,
1997
Box CL14
Printed materials,
1997-1999
General
"Twelve Class-A
Practices,"
undated
Videocassette recording OR-P-09 removed to Audiovisual
Materials Series, box AVO1.
Box CL15
Proofs and posters, 1996-1998
From Bulgaria, Czech Republic, Chile, Spain and Venezuela
campaigns.
Burroughs-Wellcome
General
National prescription audit,
1986-1995
Pediatrician recommendation study,
1994
Physician and drugstore audits,
1991-1994
(2 folders)
Presentation by
Mark Morris, 1995
Time sheets for billing purposes,
1994
Warner-Wellcome
Consultant's report,
1995
Corporate information,
1992-1995
(2 folders)
Box CL17-19
Artwork and sketches,
1989-1994
Disk 50. Fonts
Disk 51. Fonts
Disk 52. Logos
Disk contains logos of a black and white logo of a unicorn,
a barcode, and a chemical symbol for acyclovir.
Disk 53. Logos
Disk contains logos of a black and white logo of a unicorn,
a barcode, and a chemical symbol for acyclovir.
Disk 54. Fonts
Disk 55. Fonts
Disk 56. Fonts
Box CL20
Proofs and point-of-purchase advertising,
1989-1994
(4 folders)
Includes
Actifed, Certs, Filteray, and Zovirax.
Box CL21
Valtrex--announcement,
1995
Zovirax (Acyclovir)
Acyclovir literature search,
1994
Cold sore information,
1994-1995
(2 folders)
European strategic plan,
1994
Interactive media,
1994
Disk 60. Program file
Disk contains a Continental Insurance interactive program,
and the installer file for the program.
Managed care programs,
1994-1995
MDAlert continuing education,
1994-1995
Packaging,
1994
Patient counseling educational materials,
1994
Rowland Company report,
"Portrait of a Public Health
Education Strategy,"
1994
Vaginal yeast products studies,
1994-1995
Wellcome Dialog program,
1994
(Folders 1-2 of 3)
Box CL22
Wellcome Dialog program,
1994
(continued)
(Folder 3 of 3)
Zovirax OTC
General,
1994
Budget for launch,
1994
Direct-to-consumer planning,
1994
FDA hearings transcript,
1994 May
19
Launch timetables,
1994
Marketing plan,
1994
Packaging,
1994
Pre-launch sampling proposal,
1994
Pre-launch strategies,
1994
Telemarketing,
1994
Cabletron Systems
Proofs,
1998
Campbell's Soup Co.
Marketing
Buffalo Sabres,
1988-1989
Cleveland, Ohio,
WEWS-TV,
1988
Denver market skiing programming,
1989
Portland Trailblazers radio
broadcasting,
1988-1989
Xavier University basketball
"Player of the Game"
award,
1988
Storyboards
"Fathers and Daughters,"
undated
"Kids Football,"
undated
"Man and Son,"
undated
"Tired Dad,"
undated
"Wet Kid,"
undated
Carter-Wallace Co.
General
50th anniversary of Bates/Carter-Wallace advertising
relationship (picture album),
circa 1993
Box CL26
Account memos/billings,
1995-1998
Analysis of Sandoz advertising,
1993 Jan.
14
Christensen, Andrea, chronological files
1997 Dec.-1998 July
(4 folders)
Custom event marketing,
1990-1994
Dick-Rath, Deborah, chronological files,
1996 Aug.-Nov.
(4 folders)
Box CL27
DiPasca, Rodger, chronological files,
1995 Mar. 20-1999
Jan.
(8 folders)
Krev, Mitch, chronological files,
1996 Oct.-1997
May
Box CL28
Leung, Matthew, chronological files,
1996 Jan. 22-Oct.
23
(5 folders)
New Yorker Miltown article,
1998 Aug.
3
Overview of Johnson & Johnson-Merck,
1993 Jan.
26
Positioning reports,
1994-1995
(2 folders)
Sales meeting,
1982
Box CL29
Teenage market research
Backer Spielvogel Bates Research Department
report,
"Today's Teen,"
1991
Apr.
Institute for International Research report,
1992 Sept.
24-25
Nachur ov Realitees Teen
trend report,
1993
Jan.-Mar.
Rand Corporation youth poll,
"Teenage economic power,"
1993
Seventeen magazine monitor,
1993
Seventeen magazine,
"Teenage Research Unlimited (TRU),"
1990-1991
(2 folders)
TRU Teenage Marketing and Lifestyle Study,
1992
Fall
Teen trends update,
1993 Aug.
9
Box CL30
Deodorants
Arrid
Competitive market
Competitive review,
1994 3rd
quarter
Coupon programs,
1993 Aug.
6
National market-by-market competitive analysis,
1991
Print advertising,
1994-1996
(3 folders)
Products,
1992-1993
Spending,
1994-1995
(4 folders)
Box CL31
Deodorant stick/solid additional analysis,
1993
Jan.
Dry Powder research memos,
1991
Oct.-Nov.
Efficacy claims,
1991
Existing claims for re-evaluation,
1991
Focus study on deodorants/anti-perspirants,
1991
Apr.
Fragrance research,
circa
1991
(2 folders)
Qualitative assessment of sales impact of
marketing mix promotions,
1994 Sept.
22
Strategic insights for Arrid,
1992
Apr.
Teenage use,
1995
Teen research,
1995
Feb.
"Television Advertising
Historical, 1979-Present,"
1995
Television commercial length research,
1990-1992
Underarm category demographics presentation,
1994 Sept.
22
Box CL32
Arrid Extra Dry
Aerosol vs Lady Speed Spray,
1989 May
Aerosol designer fragrance line extension
concept/product test,
1988
Mar.
Concepts,
1991
"Left and Right 4"
commercial,
1991 Aug.
5
Solid designer fragrance concept/product test,
1989
Feb.
(2 folders)
Arrid Teen Image
Agency point of view--teenage males,
1994
Jan.-Feb.
Animatics,
1993
Approved storyboard,
1993 Apr.
13
Approved print and television advertising,
1993
Casting--print advertising,
1993
Mar.-Apr.
Color correction notes,
1993
Coupon mechanicals,
1993
Creative development,
1993 Feb.
12
Creative presentation,
1993 Feb.
12
Creative strategy recommendations,
1993 Jan.
22
Box CL33
"Dome vs. flat"
product test,
1993 May 21-June
8
(3 folders)
DRI copy test Reports,
1993
Mar.-Apr.
DRI results,
1993
(2 folders)
Evaluation of four commercials,
1993
(2 folders)
Final television boards,
1993 Apr.
15
"Honesty"
campaign
pre-production meeting,
1993 May
18
Legal clearances,
1993
Mar.-July
(2 folders)
Live photography meeting notes and contact
reports,
1993
Marketing strategy,
1992
Merchandising,
1992-1993
(2 folders)
Miss Teen USA,
1993
Network clearance,
1993
Mar.-July
Non-coupon print,
1993
July
Package test memo,
1994 Apr.
4
People magazine article on
teen slang,
1993 July
12
Pre-production meeting,
1993 Apr.
5
Print advertising
Approved board,
1993 Apr.
13
Creative boards,
undated
Teen magazine,
1993 Apr.
29
Television board,
1993 Apr.
15
Product shoots-notes and contact reports,
1993
Mar.-Apr.
Box CL34
Production schedules,
1993
Promotion,
1993
(2 folders)
Reports,
1993
June-Aug.
Revised boards,
1993 Apr.
9-12
(2 folders)
Revised print,
1993 June
18
Sassy athletic survey,
1993
Seventeen layout mistake
letter,
1993
June
Strategy--one-on-one qualitative research,
1993 Jan.
21
Storyboards,
1993
Teen market research
General,
1992-1993
Age-group activities,
1993 July
27
Girls,
1993
Market selection,
1993
Apr.-July
Publication analysis,
1994 Feb.
16
Surveys and articles,
1993
Young sisters and brothers media kit,
1993 July
9
Focuses on 15-24 year-old African-American youth
sector.
Teen Spirit (a Mennen product) creative,
1991-1992
Television
Casting,
1993
Apr.-May
Contact report,
1993
May-June
Estimated production times,
1993 May
12
Holding fees & residuals,
1993
Apr.-May
Music costs, talent,
1993 June
4
Pre-production meetings,
undated
Storyboards (four versions),
1993 Apr.
6
Talent residuals,
1993 May
12
Trafficking,
1993
May-June
Box CL35
Arrid Ultra Clear
Creative planning (phase I),
1997
(4 folders)
Production (phase II),
1997
(4 folders)
Television completion (phase III),
1997
(Folder 1 of 3)
Box CL36
Television completion (phase III),
1997
(continued)
(Folders 2-3 of 3)
Arrid XX
Advertising strategies,
1992
"Airport"
advertisement,
1991
Articles,
1993
"Blue"
campaign,
1995
Clear vs. opaque blind test,
1994
Aug.-Sept.
Clear:
"What Guys/Girls Want"
commercial,
1994
Apr.-May
Competitive materials,
1991-1992
Creative exploratory for
"Honesty"
campaign, 1994
Mar. 16
(5 folders)
Disk 62. Untitled
Disk 63. Competitive analysis
Disk 64. Creative and media presentation,
1993 Apr.
27
Box CL37
Creative strategy,
1993
DRI copy tests
"Blue"
campaign,
open-ended verbatims,
1994 Oct.
27
Communications test: Arrid XX Solid,
1994 Oct.-1995
June
(3 folders)
Test of competitors: Right Guard & Secret,
1994
Aug.
(3 folders)
Evaluation of four commercials,
1992
Mar.
"Extra Extra Close"
campaign,
1995
(2 folders)
Final report,
1992
Glide-On vs. competitors blind test,
1994
Nov.
"Honesty"
entered into
Ad Age's Best competition,
1993
Box CL38
"Honesty-Tennis"
presentation and recommendation,
1992
Interactive strategies,
1995
Male/female skews (media study),
1994
Feb.-Mar.
Media research,
1991-1992
Memos and reports for
"Love is Blind"
and
"Honesty-Tennis"
campaigns,
1992
July
(2 folders)
New product concepts,
1991
New York pre-production meeting,
1995 June
5
Production animatics,
1994
Sure/Degree
"Unsure"
and
"Little Party"
presentation (competitive products),
1992
Box CL39
Lady's choice
Ban Clear one-on-one qualitative research,
1992
Deodorant untitled commercial,
1980 Aug.
6
Executive summary,
1990
Free Standing Inserts (FSI)--layouts and scent
name research,
1992
Presentation,
1990
Research,
1990
Revised commercials (storyboards)
Number 80.12362,
1981 Jan.
6
Number 82.10957,
1983 Feb.
7
Number 84.01600,
1984 Feb.
10
Number RR81-005R,
1983 Feb.
7
Roll-on anti-perspirant, untitled commercial,
1985 Apr. 2-1985 May
13
(3 folders)
Solid anti-perspirant
Print advertisements,
1984-1988
Revised commercials (storyboards)
Number 82.10957,
1982 Oct.
18
Number 83.17411,
1984 Jan.
27
Number 84.10266,
1984 Aug.
9
Number RR81.00312,
1981 June
3
"Split Screen,"
1991 Sept.
30
Untitled commercials,
1980 July 21-1984 May
13
(5 folders)
Home pregnancy tests,
1994-1997
(Folders 1-3 of 4)
Box CL40
Home pregnancy tests,
1994-1997
(continued)
(Folder 4 of 4)
Audio cassette tape recordings OR-P-14, OR-P-15, OR-P-16
removed to Audiovisual Materials Series, box AVO1.
Laxatives
Advertising/spending,
1996
Articles,
1992
Carter's New Little Pills,
1997
Category information,
1997-1998
Category review,
1994
(2 folders)
Competition spending,
1996
Concepts,
1993-1996
(Folders 1 of 3)
Box CL41
Concepts,
1993-1996
(continued)
(Folders 2-3 of 3)
Final reports,
1994-1997
Complete line of laxative care concept study,
1996
Laxative line size and color study,
1997
Laxative stimulant pill size, shape and packaging
study,
1997
Tea laxative concept study,
1994
MRI data,
1996
Names,
1995
Preliminary media plan,
1995
Storyboards,
1991
Box CL42
Strategies,
1997
Study of attitudes,
1993
Oral care
General
Multi-concepts
Quantitative research,
1993
Oct.
Screening study,
1993
Sept.
Whitening toothpastes
General,
1998
Print advertisements,
1997
Sensitive teeth,
1997
Television commercials,
1997
(2 folders)
Box CL43
Pearl Drops toothpaste
Competitive advertising,
1997
Disk 66. Stills
Disk contains two sets of Mentadent video stills.
Disk 67. Video
Disk contains a video file.
Competitive spending,
1993
(3 folders)
"Real People"
campaign
General,
1997
History and creative strategies,
1996
Storyboards,
1990
Pharmaceuticals-saline nasal spray
Final report: saline nasal spray mini groups,
1998
Oct.-Nov.
Prophylactics--Trojan condoms
Advertising
Advertisements,
1986-1996
(Folders 1-3 of 5)
Including
"Trade,"
"Trojan Man,"
and
"Variety."
Box CL44
Advertisements,
1986-1996
(continued)
(Folders 4-5 of 5)
Including
"Trade,"
"Trojan Man,"
and
"Variety."
Effectiveness: 1993 status report,
1994
Planning,
1994-1996
Television/print,
undated
Analysis of market and image,
1995
Apparel,
"Tip-in,"
1996
Brand overview,
1996
Brand review,
1991-1995
(Folder 1 of 4)
Box CL45
Brand review,
1991-1995
(continued)
(Folders 2-4 of 4)
Brands,
1996
Category overview,
1996
Christensen, Andrea, chronological files (Trojan
only),
1997
(2 folders)
Competitive advertising,
1993-1996
(2 folders)
Condom articles,
1991-1995
(Folder 1 of 2)
Box CL46
Condom articles (continued),
1991-1995
(continued)
(Folder 2 of 2)
Condom industry,
1990-1991
Condom use/beliefs,
1993-1994
Contact reports,
1996
Creative strategies/review,
1992-1993
(2 folders)
Creative ads,
1992-1993
Evaluation and recommendation,
1988
Dec.
Family planning,
1990
FDA warning language,
1994
Female protection,
1991
"Guess Who Trusts Trojan"
campaign,
1996
Box CL47
Heritage background,
1978-1984
"Heritage"
positioning,
1995
Homosexuality (advertising in gay markets),
1994-1998
(3 folders)
Ideas/celebrity ideas,
1995
Marketing
Planning,
1996
Positive articles,
1996
Q scores (research on celebrity endorsements),
1995
(2 folders)
Time, Inc. history with condom advertising,
1986 Sept.
26
Box CL48
Media/endorsement management,
1991 Nov.
15
Media strategies,
1995
Mentor/Magnum brands overview,
1991
Minority advertising,
YSB magazine,
1989-1990,
1995
Online,
1996
(2 folders)
Packaging research,
1995
Polyurethane condom review,
1991
Print advertising campaigns
Insertions,
1996
Planning,
1987-1988
Production files,
1997
(Folders 1-3 of 4)
Box CL49
Production files,
1997
(continued)
(Folder 4 of 4)
Review/creative strategy,
1990-1991
Sampling opportunities in magazines, outdoor
program,
GQ, 1991-1992
Sex in America, overview
1994
Agency review of a major study of American sexual
attitudes and habits undertaken by the University of Chicago.
Sexually-transmitted diseases (STDs),
1990-1991
STDs/AIDS,
1991-1995
Strategy and information for television campaign,
1994-1995
"Taking Trojans into the
1980s,"
1985
Teen research,
1994-1996
(Folder 1 of 3)
Box CL50
Teen research,
1994-1996
(continued)
(Folders 2-3 of 3)
Types of condoms: ultra thin,
"Baggy,"
etc.,
1990,
1995
Work sessions,
1993-1995
CDW
Proofs and printed materials,
1999, 2002
Chase Manhattan Bank
Artwork,
1996-1997
Brochures and flyers,
1996
Box CL51
Proofs,
1996
Chemical Bank
Artwork,
1994-1995
Box CL52
Brochures,
1995
Chromes and sketches,
1994-1996
(4 folders)
Cisco Systems
Print advertising,
2000
Citizen Watch
Competitive advertising,
1999
Eco-Drive watch printed materials,
2000
Cunard Lines
Artwork,
1994-1998
Disk 49. Logos
Disk contains 1 color and 2 black and white logos for
Berlitz
"#1 Top Rated Ships 1998"
Box CL56
Proofs,
1994-1998
Derivion
Proofs,
2000
(2 folders)
Eastman Kodak
Proofs,
2000
Eveready
Correspondence,
2000
(2 folders)
Footlocker
Includes
Lady Footlocker,
Kids Footlocker.
Box CL58
Artwork,
1994-1998
(8 folders)
Disk 40. Fonts
Disk 41. Fonts
Disk 42. Fonts
Disk 43. Logos
Disk contains two logos entitled NBA, and Allstar
Weekend.
Disk 44. Logos
Disk contains three logos for
NBA on TNT.
Disk 58. QuarkXPress files
Box CL59-CL61
Artwork,
1994-1998
(continued)
Disk 45. Logos
Disk contains various National Football League and Nike
logos.
Disk 46. Logos
Disk contains various
"'97 NFL
Experience"
logos.
Disk 47. Photos
Disk contains two black and white photos entitled
"Mrs. Stern"
and
"3 Beauties."
Disk 48. Artwork
Disk 57. Logos
Disk contains a Nike logo.
Box CL62
Proofs,
1995-1998
Hertz Rent-a-Car
Campaigns,
1974-1978
(3 folders)
Includes
"One Less Thing to Worry
About"
and
O.J. Simpson
"Superstar"
campaigns.
Box CL64
Proofs,
1974-1979
Hyundai America
General
Advertising planner,
2002
Disk 23. Program file
Disk contains a program entitled
"Hyundai 2002 Catalog"
and
supporting files
Competitive advertising,
1984 May 2
Competitive spending-Audi,
1985 Aug.
19
Dealer associations,
1985 Nov.-1986
Jan.
Los Angeles Angels-KTLA,
1990
Marketing,
1985-1986
(2 folders)
Marlboro group merchandising,
1986 July
Media-print,
1986
Media-television,
1986
(2 folders)
Minnesota Twins,
1990
Box CL66
New Orleans dealer meeting,
1986 Jan.
31
(2 folders)
New York Giants radio,
1988
New York Mets television,
1991
News release--
"Chair"
and
"Speedy"
campaigns,
2001
Videocassette recording OR-P-05 removed to Audiovisual
Materials Series, box AVO1.
Oakland A's on KICU-TV,
1990
Owner communications kit,
2002
(2 folders)
"Pride of Ownership,"
2001 Oct.
11
Production budget review,
1986 June
30
Prospect target analysis,
2002 Feb.
(2 folders)
Research,
1985 Oct.-1986
Jan.
(2 folders)
Sales forecasts,
1986 Oct.
Spring dealer meetings,
1986 Apr.
8
Volkswagen reports,
1985
Box CL67
Excel model
1987 model year television package,
1986
July-Nov.
(2 folders)
"3 Door Intro,"
1986 May
22
"Christmas Present,"
1986 Nov.
"College"
pre-production,
1985 Oct.
"Common Sense,"
1986
(2 folders)
Correspondence,
1995
Event production,
1986
Oct.-Nov.
Media-radio,
1986 Mar.
Pre-production meeting,
1986 Apr.
11
Product introduction television package,
1986
Aug.-Oct.
(2 folders)
Running footage,
1985 Dec.
Box CL68
Sonata model,
1997
Launch kit,
1997
Videocassette recording OR-P-10 removed to Audiovisual
Materials Series, box AVO1.
Newspaper inserts,
1997
Hoffman-La Roche
Saridon case study,
2002
Imperial Tobacco
Billings,
1995-1996
(2 folders)
Contracts,
1995-1996
Joint Recruiting Advertising Program (JRAP)
General
Benchmark proposals,
1991
(2 folders)
C-1 manpower report,
1992
(2 folders)
Correspondence from the Department of Defense (DOD),
1991 Oct.-1992
Apr.
(2 folders)
Disclosure statement,
1991 Nov.
27
Box CL70
Financial records
Budget,
1992 Sept.-1993
Jan.
(2 folders)
Memoranda,
1991 Oct.-1993
Jan.
(7 folders)
Box CL71
Receipts,
1992 Feb.-1993
Jan.
(9 folders)
Box CL72
Manpower reports,
1991
Sept.-Dec.
(2 folders)
Marketing strategies,
1992
(2 folders)
Media planning,
1992-1993
(2 folders)
Military funeral planning kit, undated
Disk 61. Audio
Disk contains one untitled audio file
Notes,
1993
(2 folders)
Box CL73
Proposals,
1992-1993
(7 folders)
Quarterly reports,
1993
Technical proposal,
1991
(Folder 1 of 2)
Box CL74
Technical proposal,
1991
(continued)
(Folder 2 of 2)
Advertising campaigns
Active enlisted, undated
(13 folders)
G.I. Bill, undated
Olympics, undated
Reserve Officer Training Corps (ROTC) scholarship
materials,
2001
Artwork
Chromes, undated
Box CL75-CL81
Chromes and other artwork,
1980s-1992 and
undated
Includes work performed by
Grey Advertising.
Box CL82
Proofs,
1986-1992
Includes work performed by
Grey Advertising.
Kinney Shoe Corporation
Artwork,
1996-1997 and
undated
Box CL87
Proofs,
1996-1997
KPMG
Storyboard books, undated
Marconi
Brand development booklet,
2000
Maxell
Artwork,
1995-1996
Proofs,
1995-1997
Maxrate.com
Proofs,
2000
Metropolitan Museum of Art
Artwork,
1990
Proofs,
1990
Miller Brewing Co.
General
Assorted sports marketing folders,
undated
Empty folders with radio station, sports team logos
displayed on covers.
Creative sports marketing files,
1989
Fanstand,
1989 July
Fred Edelstein Show,
1989
George Perles Show,
1989
Impact Productions,
1989 Sept.
6
Industry historical/projections,
1992
Intersport Chicago,
1988-1989
(2 folders)
Joe Thompson Sports
Productions,
1979-1982
Löwenbräu tracking reports (Vincent
Falcone),
1981
Manhattan Cable--sports,
1989 Mar.
15
Miller Lite storyboards,
1980s
Miller sponsorships since 1979,
1989
Miller Sports Club,
1990 Feb.
Miller Sports Highlight
1989
New York--CBS Sports,
1982-1983
New York sports radio,
1988
New York--WNEW Sports Update Extra,
1980-1981
Power Sportsbeat,
1989 Nov.
9
Sportsbreak,
1988 Apr.
Sports Channel,
1988 Nov.
9
Sports Final,
1990
Sports interview proposal,
1989 July
Sports Magazine,
1978-1987
(2 folders)
Sportsview,
1989 Aug.
22
Sports wrap-ups,
1980-1985
Television,
1989
This Week in Baseball,
WWOR-TV,
1989 Nov.
27
Timberwolf productions--agency point of view,
1989 Aug.
15
Box CL92
The Umpires,
1989 Sept.
4
WBBM Boston:
The Beach,
1989
WIOD-AM Miami,
1990
WOW Radio,
1989 Nov.
17
Celebrity sports
Best of the Beach,
1990
Miller (WCAU, WCIX) Beach,
1990
College sports
Clemson Football Show,
1989
Clemson University Sports Network,
1989
(2 folders)
Eastern Michigan University football, golf,
1989
Husker Highlights,
1990
March Madness NCAA
First Round,
1990 Mar.
Metro Conference Basketball,
1990 Aug.
29
Mid-American Conference sports,
1989
NCAA Big Eight pre-season special,
1989 July
11
NCAA Big Ten Preview,
1990 May 1
NCAA Slam Dunk,
1989
NCAA Tournament, Michigan vs. Xavier,
1989 Mar.
15
PAC-10 Preview,
1989
Penn State Game Day,
1989 July
27
Raycom College Football
Report,
1989 May 4
Siena Basketball w/ Mike Dean,
1989
Southwest, Southeast, Atlantic Coast conferences,
1979-1985
University of Southern California (USC),
1979-1980
University of Tennessee,
1981-1982
WTNH New Haven--UConn Basketball,
undated
Professional sports
Albany Yankees,
1989
Atlanta Braves,
1977-1979,
1991
(3 folders)
Atlanta Falcons,
1979-1986,
1990-1991
(2 folders)
Atlanta Hawks,
1977-1986
Atlanta Hawks television,
1990-1991
Box CL93
Baltimore Colts,
1978-1984
Baltimore Orioles,
1978-1993
(3 folders)
Boston Bruins,
1984
Boston Celtics,
1982-1991
(5 folders)
Boston Marathon,
1990
(2 folders)
Boston Red Sox,
1976-1987
(4 folders)
Boston Red Sox/Bruins historical,
1990
Boston sports,
1989
Buffalo Bills,
1982, 1985
California Angels,
1978-1982,
1991
(2 folders)
California Mile,
1989 June
14
Canterbury Downs,
1989 May 5
Charlotte Hornets Magazine,
1990-1991
Charlotte Hornets Playbook,
1990-1991
Chicago Baseball,
1981-1987
Box CL94
Chicago Bears
General,
1987-1991
Cable television,
1989
Chicago Bears Locker Room,
1989
Apr.
Mike Ditka Show,
1989
(2 folders)
Chicago Bulls,
1983-1984
Chicago Cubs,
1976-1987,
1990-1991
(4 folders)
Chicago Sports radio,
1989
Chicago White Sox,
1979-1987,
1990-1991
(2 folders)
Cincinnati Bengals,
1977-1982,
1989-1991
(2 folders)
Cincinnati--
Bob Trumpy Show,
1989 Oct.
26
Box CL95
Cincinnati radio
Sportstalk,
1990 Jan.
17
Cincinnati Reds
General,
1978-1984
Big Red Machine,
1990
Radio,
1990
Specials,
1990
Cleveland Browns,
1984-1986,
1990
(2 folders)
Cleveland Cavaliers,
1983-1991,
1989
(3 folders)
Cleveland Indians
General,
1978-1985,
1991
(2 folders)
Radio,
1990-1991
(3 folders)
Sports Channel,
1991
CoreStates Championship,
1989 May 3
Dairyland Race Track,
undated
Dallas Cowboys
General,
1976-1991
(3 folders)
Dallas Cowboys Gameday,
1989 Dec.
24
Dallas Cowboys Report,
1991
Dallas Cowboys Show,
1989
Dallas Cowboys Special
Edition,
1990 Oct.
25
Dallas Cowboys Updates
(WFAA),
1990
Jimmy Johnson/Drew Person television,
1989
July
Box CL96
Jimmy Johnson Show,
1989-1990
(4 folders)