Inventory of the Leo Bogart Papers, 1912-2005 and undated
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
Bogart, Leo
Title
Leo Bogart Papers, 1912-2005 and undated
Language of Material
Material in
English,
Arabic,
Chinese,
Dutch,
Finnish,
French,
German,
Hebrew,
Italian,
Japanese,
Portuguese,
Romanian,
Russian,
Serbian,
Spanish,
and Swedish
Extent
59.4 Linear Feet
52,259 Items
Abstract
52,259 Items
Leo Bogart was an
applied sociologist and mass
media expert who was Vice President and General Manager of the
Newspaper Advertising Bureau (NAB) from
1960-1989. In his career with the NAB, Bogart pioneered new methodologies in
newspaper marketing research and
led two major projects during the mid 1970s-1989 to bolster the ailing
newspaper industry, the
Newspaper Readership Project and the
Future of Advertising Project. He was also a prolific author
and public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from
1943-2005.
The Leo Bogart Papers span the years 1912-2005 and document Bogart's
professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an
author and public speaker. The collection includes
correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals,
notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets,
administrative records, research materials, publications, promotional materials, ephemera, yearbooks,
student papers, military records, photographs, negatives, and slides.
Materials represent Bogart's professional work as Vice President and General Manager of the
Newspaper Advertising Bureau, as well as his early employment with
Standard Oil (New Jersey), McCann-Erickson, and
Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow
with the Gannett Center for Media Studies at Columbia
University; and as a mass media consultant
with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper
readership; newspaper advertising; television and society; critiques of mass media;
social science research methodology; and international
newspapers in emerging markets. The collection also documents Bogart's early
experiences as a student and as a soldier in the
U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, collection may contain materials to which the Acknowledgment of Legal
Responsibilities and Privacy Rights form applies. Patrons must sign this form before using
this collection.
In addition, original
audiovisual materials are
closed to patron use. Some use copies are available in the collection. Otherwise, Technical
Services staff need to produce use copies before contents can be accessed.
Also, all or
portions of this collection may be housed off-site in Duke University's Library Service Center.
Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact
Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library
to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke University. For
more information, consult the copyright section of the Regulations and Procedures of the Rare
Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], Leo Bogart Papers, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The Leo Bogart Papers were received by the Rare Book, Manuscript, and Special Collections
Library as a transfer in 2005. Additional accessions were recieved as gifts in 2006 and 2007.
Processing Information
Processed by Stacy Lavin and Rita Johnston, 2009
Encoded by Rita Johnston, 2009
Accessions 2005-0080; 2006-0087; 2007-0026 were merged into one collection, described
in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our local Style Guide.
This finding aid is NCEAD compliant.
[top]
Biographical Note
Chronology List| 1921 Sep. 23 | Born in Lvov, Poland |
| 1923 | Moved to the United States |
| 1938-1941 | A.B., Brooklyn College |
| 1942-1946 | Served in the U.S. Army Signal Corps in WWII |
| 1946-1948 | M.A. in sociology from University of Chicago |
| 1947-1948 | Instructor in English, Illinois Institute of Technology |
| 1948 Aug. 8 | Married Agnes Cohen |
| 1948-1951 | Opinion Research Analyst, Standard Oil Company (New Jersey) |
| 1948-1950 | Ph.D. in sociology from University of Chicago |
| 1949-1951 | Lecturer in Sociology, New York University |
| 1951-1952 | Fulbright Research Fellow, Institut National d'Etudes Demographiques, Paris, France |
| 1952-1958 | Vice President, Market Planning Corporation Division, McCann-Erickson, Inc. |
| 1953-1961 | Lecturer in Sociology, Columbia University |
| 1956-1957 | President, Radio-Television Research Council |
| 1958-1960 | Director of Marketing Research, Revlon, Inc. |
| 1960-1966 | Vice President of Marketing Planning and Research, Newspaper Advertising Bureau (NAB) |
| 1965-1966 | President, World Association for Public Opinion Research |
| 1965-1966 | President, Market Research Council |
| 1966-1967 | President, American Association for Public Opinion Research |
| 1966-1989 | Executive Vice President and General Manager, NAB |
| 1971-1972 | President, Consumer Psychological Division, American Psychological Association |
| 1989-1990 | Senior Fellow, Gannett Center for Media Studies, Columbia University |
| 1990 | Adjunct Professor of Marketing, New York University |
| 1996-2005 | Director and Senior Consultant, Innovation International Media Consulting Group |
| 2005 Oct. 15 | Died, Mt. Sinai Hospital, New York, NY |
Organization Abbreviations
- AAAA - American Association of Advertising AgenciesAAPOR - American Association for Public Opinion ResearchABC - Audit Bureau of CirculationsACR - Association for Consumer ResearchAEJ - Association for Education in Journalism (changed to AEJMC)AEJMC - Association for Education in Journalism and Mass CommunicationAMA - American Marketing AssociationANA - Association of National AdvertisersANPA - American Newspaper Publishers AssociationAPA - American Psychological AssociationAPME - Associated Press Managing EditorsARF - Advertising Research FoundationASA - American Sociological AssociationASNE - American Society of Newspaper EditorsESOMAR - World Association of Opinion and Marketing Research Professionals (formerly
European Society for Opinion and Marketing Research)IAMCR - International Association for Media and Communication ResearchIAPA - Inter American Press AssociationICMA - International Circulation Managers AssociationIFRA - [publishers]INAE - International Newspaper Advertising Executives (changed to INAME)INAME - International Newspaper Advertising and Marketing ExecutivesINCFO - Institute of Newspaper Controllers and Finance OfficersINPA - International Newspaper Publishers AssociationMRDA - Media Research Directors AssociationNAB - Newspaper Advertising BureauNRMA - National Retail Marketers AssociationWAPOR - World Association for Public Opinion Research
Collection Overview
The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Bogart, Leo.
- Gannett Center for Media Studies.
- Innovation International Media Consulting Group.
- McCann-Erickson Worldwide.
- Newspaper Advertising Bureau (New York, N.Y.)
- Revlon, inc.
- Standard Oil Company.
- Advertising, Newspaper--United States.
- Marketing research.
- Marketing research--United States.
- Mass media and culture--United States--History--20th century.
- Mass media and public opinion.
- Mass media--Audiences--Research.
- Mass media--Social aspects--United States.
- Newspaper reading--Research.
- Popular culture--United States.
- Readership surveys--United States.
- Sociology--Research.
- Sociology--Research--United States.
- Technology and society--History--20th century.
- Television--Social aspects.
- World War, 1939-1945--Personal narratives, American.
- Brochures.
- Clippings.
- Slides.
- Ephemera.
- Machine-readable records.
- Memorabilia.
- Negatives.
- Newsletters.
- Photographs.
- Scrapbooks.
- Speeches.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material
Materials related to this collection may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives: the Rena Bartos Papers; the Chicago Office Records; the Chicago Office Non-Proprietary Research Records; the Eleanor Newman Papers; and the Norman H. Strouse Papers. In addition, related materials may be found in the American Association of Advertising Agencies Records; the John Benjamin Harris Papers; the McGraw-Hill Marketing Information Center Vertical File; and the Walter Weir Papers.
top]
Detailed Description of Collection
Personal Series, 1912-2002 and undated
5 Boxes
Consists of
correspondence,
clippings,
fiction
and nonfiction
writings,
notes,
student papers,
brochures,
pamphlets,
ephemera,
drawings,
yearbooks,
scrapbooks,
awards,
military documents,
photographs,
and memorabilia
that document Bogart's personal life. Series is divided into two categories:
Student materials and Other materials.
Student materials consists of materials accumulated by Bogart over his
student
career at P.S. 99 Junior High School; Erasmus Hall High School;
Brooklyn College; and the University of Chicago. Materials
include student assignments and papers and materials relating to Bogart's work as editor-in-chief of
Vanguard, a student paper of Brooklyn College.
Other materials includes clippings on topics of personal interest to Bogart;
fiction writings; and materials documenting Bogart's military service as a
voice interceptor in the U.S. Army Signal Corps
from 1942-1946. Lengthy fiction writings include The Temple
of Janus, an unfinished sociological novel that Bogart developed for a writing competition, and
The Argument. Several of Bogart's published writings were based in part
on his experiences in the U.S. Army, including the article
"Soldier Thinking"
(1943) and the books
Social Research and the Desegregation of the U.S. Army (1969) and
How I Earned the Ruptured Duck: Behind the Lines in WWII (2003),
which may be found in the
Writings & Speeches Subseries. Arranged alphabetically.
Student materials, 1912-1970 and undated
Brooklyn College
Academic writings,
1938-1941 and undated
Class notes,
circa 1938-1941
Programs,
1937-1941
Student newspaper articles,
1938
Vanguard materials
Correspondence,
1938-1940
Student politics,
circa 1938-1941
Writings,
1940-1941
Comic sketches,
1931-circa 1940
Correspondence,
1937-1946 and undated
Cover letter and biography,
1938 and undated
Ephemera,
1936-1937 and undated
Erasmus Hall High School
"The Arch"
yearbook,
1937
The Erasmian journal,
1935
Newspaper and journal writings,
1936-1937
One Hundred and Twenty-Fifth Anniversary Celebration: History of the
School, Book of the Pageant, Commemoration Exercises,
1912
Programs,
1937-1938
Scrapbook,
1935-1937
(2 folders)
Sesquicentennial celebration,
1937 and undated
Languages,
1936-1938 and undated
Letters of recommendation,
1937-1948
P.S. 99 Junior High School
Essays,
1932-1933
Spirit of 99 journal,
1929-1930
Box 2
University of Chicago
Academic writings
Academic papers and writings,
1946-1948 and undated
(3 folders)
Bibliographies, notes and drafts,
circa 1946-1948
Master's thesis draft, The Response of Jews in
America to the European Jewish Catastrophe, 1941-1945,
circa 1948
Ph.D. dissertation draft, The Comic Strips and Their Adult
Readers: A Study of Male Workers in a New York City Neighborhood,
circa 1950
Abstracts,
1950
Correspondence,
1955-1970 and undated
Box 3
Thesis and dissertation proposals,
1947-1948
Convocation program,
1948
Diplomas,
1948-1950
"Report on the Oil Workers Leadership Training Program,"
circa 1948
Research projects,
1948 and undated
Writings by others
Scholars who influenced Bogart,
1941-1998
Other writings,
1942-1947
Other materials, 1937-2002 and undated
Agnes Bogart materials, undated
Articles by others,
1965-1988
Awards and certificates,
1945-1989 and undated
Birth certificate (translated from Polish),
1941
Children,
1977-1997 and undated
Clippings
Comics,
1950-1980 and undated
General,
1952-2001 and undated
People,
1987-1989 and undated
September 11 attacks,
2001-2002
Travel and tourism,
1987-1997 and undated
(2 folders)
Correspondence,
1950-1998 and undated
Ephemera,
1942-1992 and undated
Military service
Army administrative correspondence,
1943-1952
Army discharge papers,
1946
Army specialized training certificates and transcript,
1943-1946
Clippings and memorabilia,
1938-1948 and undated
"'Dans l'Honneur et la Dignité': Souvenirs de Vichy"
booklet,
1945
Box 4
Holocaust and Nazi Germany materials,
1980-1994
Journals and correspondence,
1944-1945 and undated
Signal Corps documents
1944-2002
Veterans application for education benefits,
1946
Notes, undated
Travel
Clippings and ephemera,
1987-1997
(2 folders)
India trip,
1996
Maps and itineraries,
1984-1985 and undated
Visual arts materials,
1980-2001 and undated
(2 folders)
[Art prints, undated: Removed to Oversize Materials, Box 95 ]
[Cartoons, undated: Removed to Oversize Materials, Box 95]
[Drawing by Michele Bogart, 1962: Removed to Oversize Materials, Box 95]
[L'Illustration, no. 370, 1926: Removed to Oversize Materials, Box 95]
Writings
"Argument"
manuscript,
circa 1945
Humor,
1967-1996 and undated
Short fiction,
circa 1938-1942
Box 5
Short nonfiction,
1940-1942 and undated
"The Temple of Janus"
manuscript
Background materials and correspondence,
1937-1941 and undated
Character synopses and manuscript notes,
1939-1941
Chapters
"Arnold Cohen,"
circa 1938-1940
"Betty Levine,"
1939 and undated
"Doris Greenberg"
and
"Julius
Stiletsky,"
1939 and undated
"Douglas Churchill,"
1939-1940 and undated
"Ellen Menkin,"
1939 and undated
"Emma Daly,"
1940
"Henry Selver,"
circa 1938-1940
"Herb Brenton,"
circa 1938-1940
"Judah Benjamin,"
1940 and undated
"Milton Steckler,"
circa 1938-1940
"Sam Daly,"
1938 and undated
"Selma Lober,"
1939 and undated
Professional Series, 1914-2005 and undated
84 Boxes
Consists of correspondence, clippings,
articles,
speeches,
books,
journals,
chapters,
drafts,
proposals, notes,
reports,
scrapbooks,
resumes,
interviews,
schedules,
programs, pamphlets,
administrative records,
research materials,
publications,
promotional materials, and photographs that document Bogart's professional career. Series is divided
into nine subseries: Biographical Materials Subseries;
Conferences and Meetings Subseries; Correspondence
Subseries; Early Career Subseries; Late
Career Subseries; Newspaper Advertising Bureau (NAB) Subseries;
Professional Service Subseries; Research Files
Subseries; and Writings and Speeches Subseries.
The Biographical Materials Subseries documents events and activities
in Bogart's
professional life, and includes clippings; interviews;
correspondence; schedules; scrapbooks; and resumes.
The Conferences and Meetings Subseries includes materials relating to
conferences, seminars, meetings,
and symposia in which Bogart participated. For materials relating
to meetings and conferences
in which Bogart gave a speech and a written record of the speech remains,
see the Writings and Speeches Subseries. Arranged
chronologically.
The Correspondence Subseries consists of general and topical
professional correspondence and is divided into five categories: Academic,
Newspapers and print media, Organizations and
businesses, People, and Miscellaneous.
Arranged alphabetically within categories.
The Early Career Subseries documents Bogart's professional career
from 1951-1960, during which time Bogart worked as a Fulbright Research Fellow, and as a advertising
and
marketing researcher with Standard Oil Company of New Jersey;
McCann-Erickson; and Revlon, Inc.
The series includes the paper
Bogart wrote as a Fulbright Fellow,
Les Algérians en France;
radio program audience research;
and Revlon materials on quiz show fraud during
the 1950s. Arranged topically and therein alphabetically.
The Late Career Subseries documents Bogart's activities from
1989-2005 after he retired from the Newspaper Advertising Bureau. It includes materials related
to Bogart's Gannett Center for Media Studies fellowship
(later renamed the Freedom Forum Media Studies Center);
newspaper consulting projects for the
Freedom Forum; role as Director and Senior Consultant for
Innovation International Media Consulting Group; and role as
media expert
in two trials in the 1990s,
Chandler v. Jackson
(Michael Jackson child molestation lawsuit) and
Valenzuela v. Hughes Aircraft Company
(TCE groundwater contamination lawsuit in Tuscon, Arizona).
Slides of presentations given at the Freedom Forum Russian newspaper workshop and photographs of
the trip are located in the
Photographs and Slides Series.
Presentation scripts are in Russian and English and slide text is in Russian.
Videocassette tapes of media coverage of
Michael Jackson and TCE groundwater contamination in Arizona are located in the
Audiovisual Materials section. Arranged alphabetically.
The Newspaper Advertising Bureau (NAB) Subseries documents Bogart's
twenty-nine year executive career with the
Newspaper Advertising Bureau (NAB), the advertising
and marketing organization
for the newspaper industry. Bogart began work with
the NAB as Vice President of Marketing Planning and Research in 1960 and was promoted to Executive Vice
President and General Manager in 1966. Bogart was the architect of
many of the major research studies conducted during his tenure with the NAB. Bogart led two major
research projects,
the Newspaper Readership Project from 1977-1983 and the
Future of Advertising Project from 1979-1988.
The goal of the Newspaper Readership Project was to make recommendations
to reverse declines in newspaper readership that begun in the 1920s and were
threatening the vitality of the newspaper
industry during the 1970s and 1980s. The Future of Advertising Project was formed shortly
afterward to address newspapers' decline in national advertising revenues that began in the 1960s due
largely to the rise of television. Recommendations from the Future of Advertising
Project led
to standardization in advertising formats and invoices across newspapers. This subseries
is divided into three sections: General, Newspaper
Readership Project, and Future of Advertising Project.
General consists mainly of materials related to various research projects at
the NAB. For slides of NAB presentations, see the
Photographs & Slides Series. Speeches and presentations in this
subseries report directly on the workings of the NAB; for all other speeches, see the
Writings and Speeches Subseries.
Arranged alphabetically within category except for speeches and meetings, which are arranged
chronologically.
The Professional Service Subseries documents Bogart's membership and
service in professional
organizations and clubs and on committees and advisory boards.
Arranged alphabetically by organization.
The Research Files
Subseries consists of clippings, writings, and notes on various subjects that Bogart maintained
for reference and as source material for his writings, speeches, and research. Arranged alphabetically
by topic.
The
Writings and Speeches Subseries documents 149 speeches; 195 published
articles;
14 books; book chapters and contributions; and other written materials Bogart produced over his career. Also includes articles for a monthly column in Presstime that
Bogart wrote from 1989-2005. The subseries
is divided in five sections: Speeches, Articles,
Books, Book chapters and contributions,
and Unpublished writings and drafts. Writings are arranged chronologically
by date of publication, or for unpublished writings, creation date. Speeches are arranged
chronologically by date of delivery.
Biographical Materials Subseries, 1949-2005 and undated
Documents milestones and activities
in Bogart's professional life, and includes clippings; interviews;
correspondence; schedules; scrapbooks; and resumes. Arranged alphabetically.
Box 6
Clippings,
1949-2000 and undated
(5 folders)
Interviews
In Aura Research Report (Japan),
undated
Interview,
"The Eyes Have It: Leo Bogart of the Newspaper
Advertising Bureau,"
in Madison Avenue,
June 1983
Meeting schedules,
1972-1988
Membership rosters,
1964-2003
Obituary,
"Adiós al Mítico"
in
Nuestro Tiempo,
2005
Newspaper Advertising Bureau
Congratulation letters (promotion),
1965-1966
Retirement clippings and correspondence,
1986-1990
Box 7
Retirement scrapbook,
1989
Resumes and bibliographies,
circa 1954-1988
Conferences & Meetings Subseries, 1948-2005
Documents Bogart's participation in conferences and meetings. Bogart participated in these events in
a number of ways, including organizing conferences; serving on panel discussions; and giving informal remarks.
For written speeches by Bogart and related materials, see the Writings and Speeches
Subseries. Arranged chronologically.
Box 7
1948 Oct. 21-22,
Standard Oil (New Jersey) Public Relations Conference
1949 Nov. 21-22,
Standard Oil (New Jersey) Public Relations Conference
1952 Jan. 11-25,
International Public Opinion Research conference on AUERG Research Problems prepared for
Air University; Paris, France
1956 Nov. 6,
Kansas chapter of the AMA meeting
1956 Dec. 27-29,
Speech Association of America convention
1957 Apr. 2-5,
Columbia University conference on
"Strategies and Techniques of
School-Community Relations"
1959 Apr. 29-30
International Advertising Association convention
1960 June 15-17,
AMA conference
1963 Mar. 28,
Marketing Science Institute seminar
1964 May 5,
Seminar on
"The Public and Private Interests in Marketing: Are
They Compatible"
1965 May 11,
Marketing Association of Canada meeting
1965 Sept. 5-9,
European Society for Opinion Surveys and Market Research/WAPOR conference
1965 Oct. 27,
General Electric market research seminar
1966 Apr. 1-3,
Conference on Behavioral Science and the Mass Media
1966 May 25-29,
Latin American WAPOR conference
1966 Oct. 13,
Akron, Ohio Ad Club meeting
1966 Nov. 1,
Retail Research Society meeting
1967 Jan. 17,
Norfolk Ad Club meeting
1967 June 7-9,
Conference on Behavioral Science and Family Planning
1967 June 25-30,
ANPA research seminar
1967 Sept. 18,
Atlanta Ad Club meeting
1967 Oct. 6,
Louisville, Kentucky Ad Club meeting
1967 Oct. 11,
Portland Ad Club meeting
1967 Oct. 27-31,
AMA conference
1968 Jan. 18,
TV and World Affairs conference
1968 Feb. 1,
Columbia University seminar on
"Problems of
Media Management"
1968 Oct. 23,
McGraw-Hill Research Managers' seminar
1969 Mar. 30-Apr. 1,
Boston Globe
"Newspaper of the Future"
meeting
1969 Sept. 17,
"Defining the Markets of the 1970's"
seminar
1970 May 19,
INPA meeting
1970 June,
Johannesburg, South Africa trip
1970 Nov. 19,
Washington Society of Associations Executives luncheon
1971 Mar. 25,
"Informing Tomorrow's Skeptical Consumers"
seminar
1971 Apr. 16,
National Research Council Division of Behavioral Sciences meeting on media research
1971 Oct. 25-27,
Australian Association of National Advertisers
1972 June 7,
Postal rates seminar
1972 Nov. 19-20,
Conference on Communication and Drug Abuse
1973 Jan. 8,
NRMA convention
1973 Mar. 11-14,
National Conference for University Professors of Advertising
1973 Aug. 27-30,
ASA annual meeting
1973 Oct. 24-26,
"Television and Marketing in South Africa"
convention
Box 8
1973 Dec. 17-20,
Conference on Television; Jerusalem, Israel
1974 Apr. 28-May 1,
American Academy of Advertising conference
1975 Feb. 27,
Copley Newspapers conference
1975 Apr. 24-26,
American Advertising Federation convention
1975 Nov. 5-6,
Ford Foundation conference on television
1975 Nov. 5-7,
Television Research Priorities conference
1976 May 3-5,
ANPA convention
1976 June 13-15,
Graphic Arts Marketing Information Service
1976 June 23,
Cox Newspapers' Star Trek meeting
1976 Sept. 9,
Aspen Institute Program on Communications and Society
1976 Oct. 6-9,
O Globo meeting
1976 Oct. 20,
ABC annual meeting
1976 Nov.9-10,
"Big Ten"
newspapers meeting
1977 Jan. 19,
Woodrow Wilson Center dialogue on What is the Future of Big
City Newspapers?
1977 Feb. 14-24,
New Zealand Newspapers Limited trip
1977 May 19-22,
AAPOR conference
1977 July 28-29,
Andiarios seminar on
"La Prensa Como Medio Publicitario;"
Bogotá, Colombia
1977 Sept. 18-21,
Cox Newspapers' Star Trek meeting
1978 Feb. 14-15,
"Big Eleven"
newspapers meeting
1978 Mar. 9,
"Reading Skills and Habits"
seminar
1978 Apr. 9-12,
ASNE conference
1978 May 8-17,
Australia trip
1978 Aug. 28-Sept. 1,
IAPA seminar
1979 Mar. 16,
Market Research Council meeting
1979 Apr. 23-26,
IAPA seminar; San José, Costa Rica
1979 Aug. 5-8,
AEJ convention
1979 Oct. 21-24,
Eastern INPA regional conference
1980 May 29-June 1,
AAPOR conference
1980 Oct. 15-30,
International Center for Higher Studies of Journalism for Latin America seminar; Quito, Ecuador
1980 Oct. 22-28,
De Standaard meeting; Brussels, Belgium
1980 Oct. 23-26,
Society of Newspaper Designers workshop
1981 Jan 13,
AMA conference
1981 Mar. 4-6,
ANPA meeting
1981 May 4-6,
ANPA convention
1981 May 18,
INPA conference
1981 May 28-31,
AAPOR conference
1981 June 6-10,
ANPA production conference
1981 Aug. 10-11,
AEJMC meetings
1981 Aug. 27,
Lee Enterprises meeting
1981 Oct. 28,
AAPOR meeting
1981 Nov. 2-3,
National Association of Educational Broadcasters conference
1981 Nov. 4,
ABC annual meeting
1982 Jan. 8,
American Association for the Advancement of Science annual meeting
1982 Jan. 25-26,
INAME education seminar
1982 Mar. 3,
Rampano College Master Lecture series
1982 Mar. 25,
Cox Newspapers editors meeting
1982 May 19,
WAPOR conference
1982 June 3-4,
Universidad de Navarra seminar, Spain
1982 June 14,
Scripps-Howard general managers meeting
1982 July 25-28,
AEJMC convention
1982 Oct. 20-21,
Conference Board marketing conference
1983 Mar. 16-19,
Committee On Research Development meeting
1983 Mar. 22-23,
Automotive meetings
1983 Mar. 24,
American Advertising Federation Inter-Association Council meeting
1983 May 19-22,
AAPOR conference
1983 July 21,
Milwaukee Journal meeting
Box 9
1983 Nov. 4,
APME meeting
1983 Nov. 14-16,
Evening News Association management seminar
1984 Feb. 16-18,
Annenberg Scholars conference
1984 Feb. 25-28,
Inland Daily Press Association meeting
1984 Apr. 4-7,
"Press '84"
conference; Berlin, Germany
1984 May 11,
AdCraft Club meeting
1984 May 17-20,
AAPOR conference
1984 Sept. 22-25,
Market Research Society of Australia convention
1984 Nov. 16,
NYU Department of Journalism seminar
1984 Nov. 30,
American Marketing Association meeting
1985 Feb. 18-21,
Copley Newspapers conference
1985 Feb. 19,
Media Research Club meeting
1985 Mar.,
ANPA Conference on Minorities
1985 Sept. 13,
Consortium of Social Science Associations seminar
1985 Dec. 3,
AAPOR meeting
1985 Dec. 6-8,
Conference on
"Communications Research: What, Why, and How?"
1986 Feb. 9,
History of Mass Communication Research study group; Gannett Center, Columbia University
1986 Feb. 13,
Universidad de Navarra seminar, Spain
1986 Mar. 6-8,
Annenberg Scholars program conference
1986 Mar. 16-19,
ARF conference
1986 Apr. 2-5,
Committee On Research Development meeting
1986 May 15-18,
AAPOR conference
1986 May 19,
Aspen Institute symposium
1986 June 5-6,
IFRA symposium on
"Colour in the Newspaper"
1986 Aug. 30-Sept. 3,
ASA annual meeting
1986 Oct. 2-4,
Bogotá, Colombia meeting
1986 Nov. 13-14,
New Jersey Press Association convention
1987 Apr. 4-7,
Committee On Research Development meeting
1987 Apr. 5-8,
Newspaper Research Council conference
1987 May 14-17,
AAPOR conference
1987 Sept. 22-23,
International Media Forum, Buenos Aires
1987 Oct. 7-10,
Committee On Research Development meeting
1987 Nov. 9,
International Association for Newspaper and Media Technology seminar
1987 Dec. 9,
New England Newspaper Association National Advertising Seminar
1987,
Cox Newspapers senior management conference
1988 Mar. 21,
Technology and Audience Study Group
1988 Apr. 21,
Pennsylvania Newspaper Publishers Association conference
1988 May 19-22,
AAPOR conference
1988 May 22-25,
International Newspaper Marketing Association conference
1988 May,
ANPA Circulation and Readership Committee meeting
1988 July 31-Aug. 3,
INAME conference
1988 Aug. 7-9,
ANPA Newspaper Adult Literacy workshop
1988 Sept. 15-17,
"Perspectives on International Communications"
conference
1988 Sept. 27,
German Newspaper Publishers Association seminar
1988 Sept. 28-30,
Pennsylvania Newspaper Publishers Association annual meeting
1988 Oct. 8-10,
Landmark Editors' Meeting
1988 Oct. 13-16,
Committee On Research Development meeting
1988 Dec.,
Canadian Pulp and Paper Association meeting
1989 Feb. 27,
AAPOR memorial service for Paul Sheatsley
1989 July 3-13,
International Journalism Day at San Sebastian, Spain
1989 July 31,
Newspaper Publishers' Association conference; Christchurch, New Zealand
1989 Oct. 25,
Houston Chronicle symposium
1990 Mar. 4-7,
IAPA midyear meeting; Managua, Nicaragua
1990 Apr. 5,
IFRA symposium on
"Advertising: Marketing and Technology;"
Nice, France
Box 10
1990 May 21-23,
World Congress of Newspaper Publishers; Copenhagen, Denmark
1991 Jan. 31,
Markle Commission on the Media and the Electorate planning meeting
1991 Oct. 20-23,
International Newspaper Financial Executives annual convention
1991 Nov.,
Universidad de Navarra conferences, Pamplona, Spain
1992 May 15-19,
AAPOR/WAPOR conference
1993 Mar. 2-3, IFRA symposium; Hamburg,
Germany
1994 Mar.,
Spain trip
1994,
Latin America trip
1995 Feb.,
Tunisia and Jordan trip
1995 Mar. 20-24,
Print Islam and Civil Pluralism conference
1995 Apr. 5,
Los Angeles Times New Media Roundtable
1996 Nov. 10-13,
WAPOR conference on public opinion in Asia; Hong Kong, China
1996,
Sociedad Española de Marketing Periodistico seminar
1997 Apr. 17-18,
World Association of Newspapers sales conference; Cannes, France
2002 May 16-19,
AAPOR/WAPOR conference on
"Strengthening Our Communities"
2004 Apr. 1,
Fordham Business School and Columbia Institute for Tele-Information conference
1956-2005,
Miscellaneous conferences and meetings materials
Correspondence Subseries, 1956-2005 and undated
Consists of general and topical
professional correspondence divided into five categories: Academic,
Newspapers and print media, Organizations and
businesses, People, and Miscellaneous.
Arranged alphabetically.
Box 11
General correspondence,
1956-2003 and undated
(7 folders)
Academic
Columbia University,
1972-1990
Harvard University,
1968-1981
New York University,
1990-1991
Northwestern University,
1970
Universidad de Navarra; Pamplona, Spain,
1979-1997
University of Chicago,
1974-1981
University of Pennsylvania,
1968-1975
Miscellaneous academic correspondence,
1957-1994
Box 12
Newspapers and print media
Boston Globe,
1977-1982
Columbia Journalism Review,
1987-1988
Editor & Publisher,
1972-1986
Gannett Newspapers,
1978-1983
Harte-Hanks Newspapers,
1978-1986
Harvard Business School Press,
1997
Knight Ridder Newspapers,
1977-1989
Los Angeles Times,
1982-1988
Milwaukee Journal,
1981-1989
Minneapolis Star & Tribune,
1964-1979
New York News,
1985-1987
New York Post,
1974-1977
The New York Times,
1969-1988
Newhouse Newspapers,
1982
Ottaway Newspapers,
1982-1986
Roanoke Times and World News,
1985
Saturday Review,
1969
The Washington Post,
1978
Organizations and businesses
Agencia Estado,
1996
Andiarios; Bogotá, Colombia,
1990-1992
Annenberg Foundation Trust,
2005
Association of National Advertisers,
1967
Census Bureau,
1969
Colgate-Palmolive Company,
1986-1987
Hanson, Cobb, O'Brien and Tucker law offices,
1968
Hill and Knowlton, Inc.,
1977
Institute for the Future,
1971
International Broadcast Institute,
1969-1970
International Paper Company,
1985-1986
Lee Enterprises,
1982-1984
Library of Congress Center for the Book,
1978-1985
Markle Foundation,
1972
McCann-Erickson,
1982-1986
Media General, Inc.,
1979-1984
Media Records, Inc.,
1985-1986
Newspaper Association of America,
1992 and undated
Newspaper Research Council,
1985-1989
Newsprint Information Committee,
1978-1989
Obor, Inc.,
1975-1989
Print Institute,
1976
Radio Advertising Bureau,
1976-1978
Radio Free Europe/Radio Liberty,
1952-1978
Simmons Market Research Bureau,
1969-1986
Smithsonian Institution,
1970
21st Century Comics project,
1982
People
Abeles, Ronald,
1977
Bagdikian, Ben H.,
1969-1976
Blum, Milton,
1969
Carlson, Bob,
1972-1974
Douglas, James,
1978
Gorriti, Gustavo,
1997
Graceras, Ulises,
1970-1980
Johnson, Tom,
1982-1983
Krugman, Herbert,
1973
Markel, Lester,
1976-1977
Mayer, Martin,
1969
Michiewicz, Ellen,
1992
Ralis, Max,
1972-1976
Ratner, Victor, undated
Box 13
Siepmann, Charles,
1968-1973
Templeton, Lee,
1983-1991
Williams, Fred,
1974-1984
Miscellaneous
Advertising museum proposal,
2002
Automotive,
1981
Commission on Violence,
1968
Direct mail,
1984-1985
Discussion of Ruth Clark study on newspaper research,
1998
International correspondence,
1974-1989
Letters to the editors,
1982-1997
Literacy
Ad Council literacy campaign,
1986
General correspondence,
1977-1988
Newspaper rates/pricing,
1972-1983
Public issues presentation,
1971
U.S. Office of Education Civil Rights Committee,
1964
Early Career Subseries, 1947-1961 and undated
Documents Bogart's professional career
from 1951-1960, during which time Bogart worked as a Fulbright Research Fellow, and as a advertising and
marketing researcher with Standard Oil Company of New Jersey; McCann-Erickson; and Revlon, Inc.
The series includes the paper
Bogart wrote as a Fulbright Fellow, Les Algérians
en France; research on radio program listeners; and Revlon materials on quiz show fraud during
the 1950s. Arranged topically and therein alphabetically.
Box 14
General
Newspaper basics materials,
1954-1961
University instruction application,
1950
Fulbright Research Fellowship
Les Algérians en France
"Les Algérians en France,"
in
Français et Immigrés, tome 2,
1952
Background materials, 1951 and undated
Algeria clippings,
1953
"Cahiers Nord-Africains"
booklets,
1950
McCann-Erickson
Activation research,
1957
"An Evaluation of a U.S. Information Campaign in Salonica, Greece,"
1953
(2 folders)
Life insurance study,
1956
McCann-Erickson resignation correspondence,
1958-1969
Media planning materials,
1955 and undated
Miscellaneous writings,
1955-1958 and undated
Revlon
Miscellaneous writings,
1956-1960 and undated
Quiz show fraud materials,
1959-1961 and undated
Standard Oil (New Jersey)
Aruba Oil materials,
1947-1950 and undated
Clippings,
1950-1951
Correspondence,
1949-1952
International public opinion research materials,
1948-1950
Box 15
"Jersey's Publications Program and the College Teacher: A
Report on a Field Study,"
1951
Miscellaneous writings,
1950 and undated
Notes, undated
"Opinion Research in Public Relations Work: An Introductory
Manual,"
1949
Outside research summaries,
1949-1950
"Public Opinion and Point Four,"
circa 1951
Public relations conference minutes,
1949
Radio studies
Alex Young program public relations study,
1952
"An Analysis of Listener Mail for the World Wide Broadcasting
Foundation,"
1950
Average audience bar graph,
1947
[Folder removed to Oversize Materials, Box 95.]
Elmira radio study materials,
1950 and undated
"The Listeners Write to the Philharmonic,"
1949-1975
"Studying the Effectiveness of Institutional Radio Advertising,"
undated
"A 'Weekend with Music' in Rapid City, South Dakota,"
1949
"'Wheels of Oil' in Tulsa, Oklahoma: A Radio Listening Survey,"
1950
Speeches
"Measuring Influence of an Institutional Radio Program"
presentation,
1951
Public relations conference talk,
circa 1951
Late Career Subseries, 1988-2005 and undated
After Bogart retired from the Newspaper Advertising Bureau, he was nominated a fellow with the
Gannett Center for Media Studies for the 1989-1990 academic year.
As a fellow, Bogart received support while completing
his book Commercial Culture: The Media System and the Public Interest.
For materials related to this book,
see the Writings and Speeches Subseries.
Bogart continued a relationship with the Gannett Center, which became financially independent
from the Gannett Broadcasting Group in 1991 and was renamed the Freedom Forum Media Studies Center.
On behalf of the Freedom Forum, Bogart advised the Oakland Tribune on how
to restructure their business in 1991 and organized a newspaper advertising workshop in Russia and Eastern
Europe in 1992.
Bogart spent much of his late career sharing his newspaper industry and mass media expertise.
As Director and Senior Consultant for Innovation International Media Consulting Group,
Bogart advised newspapers, particularly in Spain, Latin America, Russia, and Eastern Europe; and
assessed the state of newspapers and mass media for Innovation publications and conferences. Bogart also
shared his knowledge about the mass media with attorneys as a media expert in two very public trials in the
1990s,
Chandler v. Jackson (Michael Jackson child molestation lawsuit) and
Valenzuela v. Hughes Aircraft Company (TCE groundwater contamination
lawsuit in Tuscon, Arizona).
Slides of presentations given at the Freedom Forum workshop and photographs of the trip are located in the
Photographs and Slides Series.
Presentation scripts are in Russian and English and slide text is in Russian.
Videocassette tapes of media coverage of
Michael Jackson and TCE groundwater contamination in Arizona are located in the
Audiovisual Materials section. Arranged alphabetically.
Box 16
Election day project, Joan Shorenstein Center,
2000-2003
Gannett Center/Freedom Forum
Eastern Europe and Russia Press Marketing Project
Clippings and notes,
1991-1992
(2 folders)
Correspondence,
1992-1993
Itineraries, contact lists, and receipts,
1992
Workshop presentation scripts,
1992-1993
(2 folders)
Writings,
1992
Gannett Center Fellowship
Correspondence,
1989-1993
"The Future of Information"
symposium,
1990
Contributors' materials
Correspondence
Box 17
"The Future of Information"
monograph project,
1990-1994
Printed materials
Covering the Campaign '88,
circa 1988
News and the New World Order,
1990
Miscellaneous,
1989
Seminars and presentations
Fellows seminar transcript,
1990
Speech notes,
1989-1990
Seminar and meeting materials,
1991-1997
TV and cable speech notes,
circa 1994
Oakland Tribune consulting,
1992-1993
General correspondence,
1989-1990
Innovation International Media Consulting Group
Consulting Projects
American Association for Retired Persons (AARP),
2003 and undated
Libération newspaper; Paris, France,
1999
"Reexamining the Web Business Model"
study,
2002
Russian print media,
2004
Spain, Portugal, and Latin America
Caracas, Venezuela, El Universal management seminar,
1998
Dominican Republic, El Caribe,
2000-2001
El Salvador,
1996
Latin American press project
Correspondence, writings, and clippings,
1992-1997 and undated
(1 of 2 folders)
Box 18
Correspondence, writings, and clippings (continued),
1992-1997 and undated
(2 of 2 folders)
Newspaper case histories: Latin America,
1996
Itinerary
Argentina (Buenos Aires); Clarin
Bolivia (La Paz); La Razon and El
Presencia
Colombia (Bogotá); El Espectador and El
Tiempo
Colombia (Cali); El Pais
Costa Rica (San José); La Nacion
Ecuador (Quito); El Comercio and
Hoy
El Salvador (San Salvador); El Diario de Hoy
Guatemala (Guatemala City); Siglo XXI
Honduras (San Pedro Sula); La Prensa
Mexico (Mexico City); El Universal and
Reforma
Nicaragua (Managua); La Prensa
Panama (Panama City); La Prensa
Box 19
Peru (Lima); El Comercio
Venezuela (Caracas); El Nacional
Panama, El Universal,
1999
Lisbon, Portugal audience rankings,
1998
Madrid, Spain; ABC newspaper redesign,
2004
(2 folders)
Madrid, Spain; El Sol,
1990-1991
Miscellaneous South American newspaper summaries,
circa 1996-1997
Ukraine newspaper launch project,
2004-2005
(2 folders)
World Association of Newspapers weekend edition survey,
2000
Meeting materials,
1996-2001
Chile trip,
2000
Printed materials
Capturing and Captivating Young Readers: 50 Editorial Strategies,
2005
Innovations in Newspapers World Report annual publication,
1999-2002
(3 folders)
Box 20
Innovations in Newspapers World Report annual publication,
2003-2005
(3 folders)
Publicitas Promotion Network,
circa 2004
Survey methodology remarks, Brazil,
2000
International newspaper web site survey data,
2000
(2 folders)
Legal consulting
Michael Jackson molestation trial materials,
Chandler v. Jackson,
1993-1999
(1-5 of 7 folders)
Box 21
Michael Jackson molestation trial materials,
Chandler v. Jackson (continued),
1993-1999
(6-7 of 7 folders)
Technical Advisory Service for Attorneys (TASA) materials,
2002
Trichloroethylene (TCE) groundwater contamination lawsuit correspondence,
Valenzuela
v. Hughes Aircraft Company; Tuscon, Arizona,
1990
"Leveraging Newspaper Assets"
media usage study,
1997
Obor Foundation
Arab translation and publishing program,
1994-1995
Conference on Books in Morocco
1995
Printed materials,
1997
Online classifieds study,
2001
Russian news media project,
1993-1997
United States Information Agency (USIA) Morocco public opinion research visit,
1998
Newspaper Advertising Bureau (NAB) Subseries, 1914-1990 and undated
Documents Bogart's
twenty-nine year executive career with the Newspaper Advertising Bureau (NAB), the advertising
and promotion organization
for the newspaper industry. Bogart began work with
the NAB as Vice President of Marketing Planning and Research in 1960 and was promoted to Executive Vice
President and General Manager in 1966. During his tenure with the NAB, Bogart was the architect of
most of the major research studies. Bogart led two major research projects,
the Newspaper Readership Project from 1977-1983 and the Future of Advertising Project from 1979-1988.
The goal of the Newspaper Readership Project was to make recommendations
to reverse declines in newspaper readership that begun in the 1920s and were
threatening the vitality of the newspaper
industry during the 1970s and 1980s. The Future of Advertising Project was formed shortly
afterward to address newspapers' decline in national advertising revenues that began in the 1960s due
largely to the rise of television. Recommendations from the Future of Advertising Project led
to standardization in advertising formats and invoices across newspapers. This subseries
is divided into three sections: General, Newspaper
Readership Project, and Future of Advertising Project.
General consists mainly of materials related to various research projects at
the NAB. For slides of NAB presentations, see the
Photographs & Slides Series. Speeches and presentations in this
subseries report directly on the workings of the NAB; for all other speeches, see the
Writings and Speeches Subseries.
Arranged alphabetically within category except for speeches and meetings, which are arranged
chronologically.
Box 22
General
Correspondence
Advertising expenditures,
1977-1986
Association for Education in Journalism,
1972-1985
Australia/New Zealand,
1980-1981
Board of Directors,
1980-1988
Circulation and readership
Distribution,
1972-1988
Favor, Cy,
1970-1987
General circulation correspondence,
1973-1978
Survey of apartment dwellers,
1973
Williams, Fred,
1973-1974
Creative Newspaper Awards
Correspondence,
1978-1988
Award winners,
1989-1990
[Folder removed to Oversize Materials, Box 96.]
Dues,
1986
"The Future of Downtown"
conference proposal,
1967
General,
1965-1989
(2 folders)
Interoffice,
1974-1988
Media Records crisis,
1970-1977
(2 folders)
New technology,
1976-1988
Print versus broadcast advertising,
1963-1985
South Africa,
1976-1979
Supplier correspondence
Belden,
1977-1983
Compmark III,
1977-1981
Box 23
Market Opinion Research,
1976-1986
Television,
1964-1987
(2 folders)
Meetings and Conferences
1968 Jan. 17,
INAE convention
1972-1979,
"The Future of Retailing"
meetings
1973 Mar. 8,
ABC meeting
1973 Apr. 24,
ANPA annual meeting speech
1973 Aug. 8,
"Retaining the Newspaper Audience"
meeting
1973 Sept. 13,
"Selective Perception and Communication: A Fresh Look at Recurrent
Questions"
seminar
1973 Nov. 14,
A.A.A.A. Eastern Region convention
1974-1988,
"The Future of the Grocery Business"
meetings
1975 Dec. 4-5,
Boston Globe readership and circulation meeting
1975-1988,
Board of Directors meetings and presentations
(2 folders)
1976 Mar. 19,
Detroit Adcraft Club meeting,
"The Selective Customer"
1976 June 5-10,
ANPA Research Institute production conference
1976 Aug. 11-12,
News Research Committee
"Summit"
meeting
1977 Jan 10,
NRMA Board of Directors meeting
1977 July 28-29,
IAPA Bogotá, Colombia
1977 Oct. 25-28,
APME convention
1978 Oct. 12-13,
Holman Newsprint Symposium, Sweden
1979 Feb. 20-21,
Louisville, Kentucky Courier-Journal meeting
1979 June 17-21,
ICMA sales conference
1979 June 26,
"Markets of the Eighties"
1979 Sept. 20,
Florida Newspaper Advertising Executives meeting
1980 Jan. 20-23,
INAE sales conference
Box 24
1980 Feb. 11-12,
Freedom Newspapers meeting
1980 June 30,
ICMA meeting
1980 July 2,
Sonoma Publishing Company meeting, Finland
1980 Sept. 24,
"Newspaper Advertising in the New Era of Telecommunications
"
conference
(2 folders)
1980 Nov. 4-6,
ABC conference
1981 Jan. 11,
Satellite network committee meeting
1981 Nov. 29,
Alpha Beta meeting
1982 Jan. 31-Feb. 3,
INAME sales conference
1982 May 25,
"Newspapers: Today and Tomorrow"
panel discussion
1982 Sept. 14,
NAB and Food Marketing Institute board meeting
1982-1989,
ANPA and NAB joint meetings
1982-1988
ANPA Readership and Marketing Committee meetings
1983 Apr. 26,
Press conference
1983 Sept. 15,
Des Moines Register meeting
1983 Dec.,
Bogotá, Colombia conference
1983-1984,
ANPA, NAB, & ABC liaison committee meetings
1984 Jan. 29-Feb. 1,
INAME conference
1984 May 17,
Newspaper Day
1984 June 5,
Newsprint Information Committee meeting
1984 Oct.,
Cox Newspapers editors and publishers meeting
1985 Apr. 14-17,
Newspaper Research Council conference
1986 Sept. 9,
Media Research luncheon
1986 Dec. 9-10,
Television presentation meetings
1989 July 31,
"Advertising in the 1990s"
conference
Publications
"Advertising Dimension Standards for Daily Newspapers,"
1975
"Annual Report,"
1989
"Catalog of Materials and Services, 1990-1991,"
1991
"Key Facts 1989: Newspapers, Advertising & Marketing,"
1989
"Newspaper Advertising Bureau: What It Is, What It Does,"
1984
[Folder removed to Oversize Materials, Box 96.]
Promotional brochures,
1988-1991 and undated
"Psychographics: A Study of Personality, Life-style, and Consumption
Patterns,"
1983
"Research Note"
articles,
1981-1983
"75 Years of the Newspaper Advertising Bureau,"
1988
"Today's Teenagers: Tomorrow's Readers,"
1989
"The Turbulent Depths of Marketing: An Analysis of
Supermarket Scanner Data,"
1984
"A Way to Win: Strategies to Evaluate and Improve Your
Readership and Circulation,"
1990
Box 25
Research
Advertising Performance Project
Correspondence,
1977-1987
Reports,
1978-1979 and undated
Advertising
"messages"
research,
1983-1988
Audience research data bank materials,
1972-1979
Brain wave research
Clippings,
1976-1977 and undated
Correspondence,
1970-1987
(2 folders)
Eye tracking equipment brochures,
1984 and undated
Notes, undated
Children and young adults
"The Mini Page"
packet,
1978
[Folder removed to Oversize Materials, Box 96.]
Minneapolis Star
"Smile
Factory"
packet,
1978
[Folder removed to Oversize Materials, Box 96.]
Television and children,
1972-1982
Teenage audience study,
1987-1989
Youth study,
1970 and undated
Clippings and notes,
1965-1983
(3 folders)
CompuServe experiment correspondence,
1980-1981
Credibility of newspapers,
1983-1984
Direct mail advertising,
1980-1984 and undated
Box 26
Editorial inventory study,
1967-1975
Eye camera study,
1961-1978
Football viewing study,
1969
"The Future of the Grocery Business"
study
Agricultural economists survey,
1974-1988
Project materials,
1974-1984 and undated
Questionnaires,
1974-1987
(2 folders)
"The Future of Retailing"
study
Clippings,
1960-1973 and undated
Correspondence,
1971-1973
Questionnaires,
1972
Summary,
1972
"How Did It Happen?"
booklet correspondence,
1970
"How to Estimate the Size of the Local Advertising Market and
Your Share of It"
report,
1989
ICMA circulation managers survey,
1976
Ideas and proposals,
1960-1985
Inserts/special sections materials,
1982-1989
Leisure time survey,
1984
"The Measure of a Medium"
study,
1983
Media trends materials,
1985-1986
Membership surveys,
1973-1985
Merrill Lynch campaign,
1987
"A Million Miles of Newspapers"
study,
1972-1974
Minneapolis Star-Tribune circulation study,
1973
[Some materials removed to Oversize Materials, Box 96.]
Movie study,
1985-1986
NABSCAN project,
1980-1987 and undated
National advertiser use of daily newspapers study,
1984-1987
"News About the News Media"
study,
1971
Box 27
Newspaper audience research,
1969-1979
Newspaper Preprint Corporation project
Correspondence,
1966-1968
NAB Preprint Division,
1969-1975
"Report Relating to Newspaper Preprint Corporation"
1975
Newspaper pricing strategies study proposals,
1986
"Newspaper Procedures, Attitudes, and Uses for Advertising
Linage Measurement"
report,
1973-1974
Newsplan program,
1979-1980
"The 1990 Daily and Sunday Newspaper Audience"
study,
1991
"One Bill, One Order"
materials, undated
"Project IV - How, When and Where"
materials,
1967 and undated
"Project V - When People Want to Know"
materials,
1967 and undated
"Project VI - What Can One Newspaper Ad Do?"
Clippings,
1967-1969 and undated
Correspondence,
1968-1973
Reports,
1967-1968 and undated
"Project VII - Shoppers on the Move"
Clippings,
1974-1976
Correspondence,
1973-1975
Reports,
1974
"Project IX - Newspapers: The Retail Action Medium"
proposal,
1976
Psychographics research study,
1971-1973
Roper research for Television Information Office analysis,
1962-1979
Small space study,
1972
Standard ad units recommendation,
1980-1984
Standardized newspaper audience proposal,
1970
Television research
Audience research,
1969
Cable television,
1977-1985
Clippings and notes,
1973-1975
Golden West Broadcasters study on television commercial impact,
1973-1978
"A Study of the Consistency of Local Market Television Ratings"
summary,
1968-1972
Box 28
Television commercial recall studies,
1974-1990
"A Test of Same-Day Promotion of Coupon Value,"
1984-1986
"Undaily"
newspaper study,
1976-1978
"The Working Woman"
study,
1972-1976
Young homemakers study,
1973-1974
Speeches
1964 Nov. 4, Media Research Directors speech
1965, International Federation of Newspaper Publishers
speech
1967 Apr. 27,
"A $2.8 Billion Misunderstanding,"
NAB annual meeting
1968,
"Some Characteristics of Our Newspaper Readers,"
ICMA
1970 Jan. 21, INAE research workshop speech
1970 Apr. 21,
"The Changing Competitive Picture in National Advertising,"
NAB annual meeting
1970 Oct. 21, ABC speech notes
1971 Apr. 20, ANPA annual meeting speech
1973 Apr. 24, ANPA annual meeting speech
1974 Sept.,
"The Future of the Food Business"
1976 Jan. 13,
"The Selective Customer,"
NRMA
1976 Oct. 20, ABC meeting presentation
1976 Dec. 8,
"Marketing the High Utility Medium,"
National Conference for
Newspaper Associations
1977 Apr. 18,
"Building Newspaper Circulation,"
Inter-State Circulation Managers'
Association
1977, INAE speeches
1979 Jan. 31, INAE report
1979, ASNE presentation
1980, INAE report
1981 Jan. 8, INAE convention report
1982 Apr. 27, ANPA conference speech
1982 July 17, INAME Plans Committee meeting report
1982 Oct., Board of Directors meeting speeches
1983 Jan. 25, INAME conference report
1983 June 21, ICMA meeting report
1983 July 18, INAME conference report
1984 June 27,
"Transactions
and Experiences: There is a Difference,"
ICMA
1985 Apr.11, ASNE meeting presentation
1985 May 5, Board of Directors meeting report
1985 May 8, ANPA convention report
1986 Jan. 28, INAME conference report
1987 May 5, ANPA convention report
1987 July 13,
"Strategic Selling,"
INAME
1988 Aug. 30, Coca Cola/Ferguson Rood dinner
speech
Undated, Sears presentation outline
Undated,
"The 30-Minute Egg"
presentation
Undated,
"What is the Bureau of Advertising?"
Miscellaneous
Bureau of Advertising membership contracts,
1914-1917
"Leo Bogart is a Heavy Viewer"
poster, undated
[Folder removed to Oversize Materials, Folder 1.]
Notes, undated
"Publishers,"
1968 and undated
Box 29
Major projects
Newspaper Readership Project (NRP),
1965-1984
Administrative
ANPA publications,
1976-1979
ASNE correspondence,
1978-1984
(3 folders)
Budget materials,
1980-1983
Correspondence
Contributors,
1976-1980
General,
1976-1983
(2 folders)
Magazine audience mailing,
1977-1978
Silha, Otto,
1976-1982
Information package,
1976
Project planning,
1979
Publicity,
1976-1983
Committee files
General files,
1977-1983
Committee correspondence,
1977-1982
Executive committee
"wind-down"
correspondence,
1979-1983
Newspaper Readership Council meeting minutes,
1977-1983
Box 30
Newspaper Readership Council meeting minutes,
1977-1983
Steering committee meeting minutes,
1977-1982
(2 folders)
Equipment & Systems Development committee,
1977-1982
Clippings,
1977-1982
Correspondence,
1977-1981
(2 folders)
Meeting minutes,
1977-1980
(2 folders)
Notes, undated
Radio Shack materials,
1979-1980
Single-copy sales materials, undated
Writings,
1979-1980
Promotion & Public Relations committee,
1965-1982
Correspondence,
1979-1981
Crown Zellerbach film correspondence,
1980
Ed Asner commercials correspondence,
1979-1980
"First Edition"
film correspondence,
1977-1978
"First Freedom"
film correspondence,
1982
"I Saw it in the Paper"
film
Correspondence,
1977-1979
Promotional booklet,
circa 1979
[Folder removed to Oversize Materials, Box 97.]
"It's Your Newspaper"
presentation correspondence,
1981
"The Indispensable Newspaper"
film proposal,
1977
Box 31
INPA/Jim Pauloski correspondence,
1979-1980
International Instructional Television Cooperative, Inc. correspondence,
1977-1978
Meeting minutes,
1977-1982
National Better Newspaper Contest,
1981
[Folder removed to Oversize Materials, Box 97.]
Newspaper advertising photographs, undated
Newspaper in Education program
Program materials,
1976-1980
Children's special sections,
1979
[Folder removed to Oversize Materials, Box 97.]
Printed materials,
1977-1979 and undated
"Read All About It"
presentation correspondence,
1979-1980
Southern Newspaper Publishers Association advertisements,
1965-1966
Research committee,
1976-1984
ASNE focus group interim report,
1978-1979
ASNE focus group reports,
1979-1984
Carolyn Kent study and response,
1979
"Children, Mothers & Newspapers"
study,
1978
Clippings,
1978-1981
Correspondence,
1977-1982
(2 folders)
Editorial content questionnaire,
1978
Family Weekly studies,
1979
Hispanic readers,
1980
Box 32
"How the Public Gets Its News"
study,
1977-1978
Marder computer game,
1978
Meeting minutes,
1977-1982
(2 folders)
Newsroom study,
1980
Research program correspondence,
1977
Research,
1976-1979
Research proposals,
1976-1979
Training committee,
1977-1982
Articles,
1977-1979
Correspondence,
1977-1982
(2 folders)
Meeting minutes,
1977-1982
Newspaper carrier survey, undated
Notes, undated
Proposals,
1977
Publication correspondence,
1977-1978
Box 33
Meetings and conferences
1978 June 3-8, ANPA production conference
1978 July 16-19, INAE sales conference
1979 Feb. 18-20, Inland Daily Press Association
meeting
1980 Sept. 10-12, INPA conference
1981 May 5, ANPA meeting
Programs and research
Action Line Reporters Association correspondence,
1978
American Academy of Advertising survey,
1978
Background materials,
1969-1976
Black readership
Background materials,
1968-1981
"Issues"
workshop on black readership,
1981-1983
Minority recruitment correspondence,
1974-1975
Presentation materials,
1976-1980
Questionnaire,
1982-1983
Clippings and notes,
1972-1986 and undated
Circulation Computer Systems symposia,
1979-1980
"Editors Look at the Daily Newspaper: A Mail Survey,"
1977-1978
Editors workshops,
1980-1982
Education
Empire State College Circulation Management Program materials,
1976-1984
"Proposal for a Graduate-Level Program in Circulation Management,"
1977-1978
Evaluating editorial content proposal,
1977
Front page study correspondence,
1977
"Issues"
workshops,
1982-1983
National Newspaper Week correspondence,
1981
Newspaper design materials,
1980
The Newspaper Fund correspondence,
1981
Box 34
Newsprint Information Committee study,
1976-1977
Newspaper Research Council Mining Company project correspondence,
1980-1981
"Project Readership in 1980"
program,
1976
Proposals,
1978-1983 and undated
Readership committee survey,
1980-1981
Research summaries,
1979
Research reports
"Circulation and Home Delivery Patterns,"
1983
"Newspaper Pages, Ads and Readers"
1984
Research workshop,
1978
"Start Your Own Newspaper"
project,
1977-1982
"3 to Get Ready"
supplement correspondence,
1975-1979
Women's seminar,
1979
"The World of the Working Journalist"
study and commentary,
1982
Youth readership seminar,
1977-1979
Publications
"Newspaper Readership Project: An Overview and Catalog of
Materials, 1977-1983,"
1983
"Children, Mothers and Newspapers,"
1978
"Circulation: Key to Successful Newspaper Marketing,"
1982
"Fifteen Case Histories in Circulation Management,"
1982
"How to Have Fun and Profit From Reading Newspapers,"
1979
[Folder removed to Oversize Materials, Box 97.]
Instructional booklets,
1982 and undated
"Making Connections: The Art of Cold Call Subscription Selling,"
1978
Newspaper inserts,
1977-1979
[Folder removed to Oversize Materials, Box 97.]
"Newspaper Readership Project in the U.K."
reports,
1981-1982
[Folder removed to Oversize Materials, Box 97.]
Box 35
Promotional brochures,
1977-1983 and undated
(2 folders)
"Research Note"
articles,
1981-1982
"Sales and the Single Copy,"
1983
"Stop the Stops: Handing Customer Complaints,"
undated
"Television Supervisor's Survival Kit,"
1979
Speeches
1976-1983 and undated, speeches by others
1978 July 7, ICMA convention speech
1979 May, ASNE convention presentation
1979,
"Newspapers in Transition,"
ANPA
1980 Mar. 28 Newspaper in Education program development
conference speech
1981 July 13, ICMA convention speech
1982 Nov. 10,
"What Have We
Learned from the Newspaper Readership Project?,"
APME
1983 Jan., INAME conference report
1983 Apr. 26, ANPA convention report
1983 May 9,
"How Do Your Papers Rate with Readers?,"
ASNE
1983 May 17, INPA convention report
1983 June 21, ICMA sales conference report
1983 Aug. 8, AEJMC convention report
Box 36
Future of Advertising Project,
1973-1989
Administrative
A.A.A.A. recommendations,
1986
"Advertising's Next Quarter Century"
correspondence,
1984-1985
Budget materials,
1985-1988
General correspondence,
1986-1989
Recommendation adoption correspondence,
1987-1989
Meetings and conferences
1983 Oct. 24-26,
"The Future of Advertising"
Tarrytown conference
1984 May 20, Southern Newspaper Publishers Association
conference
1985 July 28-31, INAME sales conference
1985 Oct. 16, Oregonian Research Symposium
1985 Nov. 6, Association of Canadian Advertisers
conference
1986 Oct. 28-29,
ANPA Circulation & Readership committee meeting
1986-1988, ANA board meetings
1987 July 8, Los Angeles meeting
1987-1988, NASC committee
1988 Apr. 5, Editors/creatives meeting
Publications
"Advertising and Circulation Rates,"
1987
"Guide to Quality Newspaper Reproduction"
1986
"Guidelines for Standardized Retail Research,"
1986
"Major Assumptions and Predictions to the Year 2000,"
1985
"Opportunities in National Advertising through Simplified Rate
Structures,"
1986-1987
Publication catalogs,
1988
"Publisher Survey on Newspaper Practices,"
1986
"Readers: How to Gain and Retain Them,"
1986
"Standard Market Data Folder,"
1987
"The Structure of Newspaper Advertising Sales,"
1987
"An Update on Readership,"
1987-1989
Research
"The Future of Advertising to the Year 2010"
Delphi survey,
1983-1984
Box 37
"National Advertising in Daily Newspapers"
study,
1984-1985
National advertising study proposals,
1984
Membership survey,
1986
Publishers surveys,
1985-1987
Recommendation adoption survey,
1988
Speeches
1979 Sept.,
"The
Future of Advertising,"
Board of Directors meeting
1984 Mar. 5, ARF conference report
1984 Mar. 27, Motor City publishers' meetings
speeches
1985-1986, Board of Directors reports
1986 Apr. 22, ANPA convention presentation
1986 July 1, ICMA conference report
1986 July 29, INAME conference report
1986 Oct. 6, SNPA report
1986 Dec., ANPA board report
1987 Jan. 27, INAME conference report
1987 May 20, INMA conference speech
1987 Dec. 31,
"Thoughts on
the Future of the 'Future of Advertising'"
1988 Jan. 24, INAME conference report
1988 Apr. 15,
"An Update on Readership,"
ASNE
1988 Apr. 26, ANPA convention presentation
1988 May 23, INFE conference report
1989 Jan. 23, INAME conference report
Task force files
General files
Future of Advertising committee correspondence,
1978-1985
Box 38
Future of Advertising committee correspondence,
1978-1985
(2 folders)
Future of Advertising committee mailings,
1985
Steering committee,
1985-1988
Mailing to committee members,
1985
Meeting minutes,
1985-1988
(2 folders)
Future of Advertising task forces,
1985-1988 and undated
Correspondence,
1988 and undated
Member lists,
1985-1988 and undated
Alternate Distribution task force,
1985-1987
Correspondence,
1985-1987
Meeting minutes,
1985-1986
Shared mail survey,
1985-1986
Total market coverage proposals,
1986
Classified task force,
1985-1989
Clippings,
1986 and undated
Correspondence,
1986-1989
(2 folders)
Meeting minutes,
1985-1986
New technology study,
1987
Poynter Institute correspondence,
1987
Reports,
1986-1987
Box 39
Reports,
1986-1987
Research studies,
1986-1987 and undated
Marketing Data task force,
1983-1989 and undated
Correspondence,
1985-1989
Guidelines for standardization correspondence,
1985-1989
Meeting minutes,
1984-1986
Proposals,
1983-1986 and undated
Pricing & Positioning task force,
1978-1989 and undated
Clippings,
1978-1986
Correspondence,
1985-1989
(2 folders)
Meeting minutes,
1985-1989
(2 folders)
Pricing subcommittee,
1986-1987
Proposals,
1985-1987
Box 40
Rate structure proposal,
1986-1987
Reports,
1986-1987 and undated
Promotion & Advertising task force,
1985-1989 and undated
Clippings,
1985-1986
Correspondence,
1985-1988
Gridiron Club correspondence,
1988-1989
Magazine proposal,
1987-1988
Meeting minutes,
1985-1986 and undated
Reports,
1985-1986
Readership task force,
1984-1988 and undated
Circulation survey,
1985-1986
Clippings,
1984-1987 and undated
Correspondence,
1985-1988
(2 folders)
Meeting minutes,
1985-1988
Notes,
1986-1988
Questionnaires,
1988
Reports,
1986-1988 and undated
Sales Personnel & Training task force,
1985-1987 and undated
Clippings,
1986-1987 and undated
Box 41
Correspondence,
1985-1987
Meeting minutes,
1985-1987 and undated
New York Times meeting materials,
1986
Proposals,
1986
Towers, Perring, Forster & Crosby reports,
1986-1987 and undated
Sales Structure task force,
1983-1988 and undated
Clippings,
1983-1985
Correspondence,
1985-1988
(2 folders)
Management committee,
1985-1987
Meeting minutes,
1985-1986
Box 42
Reports, undated
Standardization task force,
1985-1989 and undated
Clippings,
1985-1987
Correspondence,
1985-1987
Correspondence,
1987-1988
Meeting minutes,
1985-1988
(3 folders)
Reports,
1986-1989 and undated
Quality/Color task force,
1985-1987
Correspondence,
1985-1987
Meeting minutes,
1985-1986
Professional Service Subseries, 1948-1991 and undated
Documents Bogart's membership and service in professional
organizations and clubs and on committees and advisory boards.
Arranged alphabetically.
Box 43
AAPOR
Comments on "AAPOR History,"
1948-1990
Correspondence,
1962-1996
New York Times letter to editor,
1969
Census Director nomination,
1973
Code of Ethics correspondence,
1967-1987
Monitoring public opinion project,
1978-1979
Programs and directories,
1956-1970
Public Opinion Quarterly advisory correspondence,
1979-1989
AMA
EFFIE awards,
1970-1987
General correspondence,
1962-1981
American Advertising Federation
Advertising Hall of Fame nomination,
1986-1987
Advertising self-regulation proposal,
1971
General correspondence,
1986-1987
ANPA
"ANPA Brands TV's Figures False,"
1967
Bureau of Advertising committee,
1967-1970
Circulation and Readership Committee,
1977-1988
General correspondence,
1977-1988
Industry Affairs committee,
1982-1984
Minorities task force,
1987-1988
News and editorial content study summary,
1973
News Research Center,
1969-1979
News Research committee,
1976-1982
Newspaper in Education committee,
1974-1989
APA correspondence,
1971-1983
APA Consumer Psychology Division
APA and New York Bar Association joint meeting,
1971-1972
Fellowship committee correspondence,
1961-1976
Box 44
General correspondence,
1961-1976
Legal Applications of Consumer Psychology committee,
1971-1972
APA Society for Psychological Study of Social Issues
General correspondence,
1964-1971
Man in Space Group,
1956-1960
ARF,
1965-1989
ASA correspondence,
1962-1987
ASNE correspondence,
1983-1984
ABC
Data Bank,
1973
General correspondence,
1971-1988
"Tommaney Plan,"
1971
Center for Applied Linguistics,
1984-1989
Commission on Reading Trends in the U.S. advisory group,
1979
Consumer Behavior Abstracts editorial board,
1971
INAME
General correspondence,
1967-1989
Schools and Colleges committee,
1977-1989
INPA correspondence,
1987
Institute of International Education correspondence,
1983
Intercorporate luncheon group contact list, undated
International Association for Mass Communication Research correspondence,
1974-1975 and undated
Journal of Communication reviews,
1979-1988
Marcel Dassault Foundation,
1974
Market Research Council,
1964-1987
[Some items removed to Oversize Materials, Box 97.]
National Association for the Prevention of Addiction to Narcotics,
1971
Overseas Press Club
General correspondence,
1960-1985 and undated
Newsman survey,
1966-1967
Radio and Television Research Council materials,
1954-1963
Social Science Research Council
General correspondence,
1977-1989
Mass Communication and Political Behavior committee,
1977-1989
1976 elections committee,
1974
Box 45
TV Entertainment conference,
1976
TV and Social Behavior committee,
1975-1979
Society for the Study of Symbolic Interaction,
1974-1975
WAPOR
"Future of World Association for Public Opinion Research"
conference packet,
1982
General correspondence,
1965-1983
de Miguel, Armando,
1971
"Project Camelot,"
1965-1966
Standards,
1966
Wilson Center Media Studies Project advisory committee
Advisory committee,
1987-1990
"Coverage of the War in the Gulf"
seminar,
1991
Research Files Subseries, 1947-2005 and undated
Consists of clippings, writings, and notes on various subjects that Bogart maintained
for reference and as source material for his writings, speeches, and research. Arranged alphabetically
by topic.
Box 46
A.C. Neilsen program type comparisons from 1950-1988,
1989
Advertising and marketing
Advertising and marketing,
1973-2000 and undated
Crisis in advertising,
2001-2004 and undated
Anthropology,
1974-1992
Bibliographic and library search materials
Bibliographies,
circa 1950-2000
CLIO database search for materials on patronage,
1989
Library search results for materials on high and low culture,
1989
Blacks,
1975-1977 and undated
Book titles,
1990-1992 and undated
Books,
1975-2004 and undated
"The Emerging Landscape"
Presstime newspaper readership map,
1998
[Folder removed to Oversize Materials, Folder 1.]
Focus groups,
1976-2000 and undated
Harper's Magazine dispute,
1971
Health,
2005
Box 47
The Internet,
1997-2003 and undated
(2 folders)
Journalism,
circa 1975-1995
Literacy,
circa 1975-1986
Magazines,
1998-2002 and undated
Metro controversy,
1999-2000
Marketing News: The 1992
Honomichl Business Report on the Marketing Research Industry,
1992
[Folder removed to Oversize Materials, Box 97.]
Mass media
Changes,
1981 and undated
Consolidation,
1999-2003 and undated
Control of information,
1960-1976 and undated
Labeling media content,
2000-2004 and undated
(2 folders)
Mass media,
1967-2004 and undated
(3 folders)
Box 48
Mass media,
1967-2004 and undated
(3 folders)
Ratings,
1997-1998 and undated
Sex,
2004
Movie industry,
1958-2004 and undated
Music industry,
2000-2003
News coverage,
1967-1996 and undated
(4 folders)
Newspapers
Competition,
1973-1990
Newspapers,
1947-2004 and undated
Box 49
Newspapers,
1947-2004 and undated
(7 folders)
Box 50
Newspapers and the Internet
1992-2000 and undated
"Can newspapers be saved?,"
1989-2005 and undated
Obituaries,
1989-1997
Pamplona trip,
1982
Polls, politics, and public opinion,
1966-1997 and undated
(4 folders)
Propaganda,
2001-2005
Research studies,
1983-2004 and undated
Russia and Eastern Europe
Post-Soviet press,
1991-1992
Public opinion,
1961-1963 and undated
SATs and reading,
1975
Box 51
Scholarly publishing,
2004
(3 folders)
Technology,
1972-2004 and undated
(2 folders)
Television
Broadcast cable,
1969-2004 and undated
(2 folders)
Digital cable,
1998
(2 folders)
Effects on behavior,
1976-1990
News,
1973-1978 and undated
Box 52
Television,
1960-1989 and undated
(4 folders)
V-chip,
2001-2003 and undated
Violence,
1970-2000 and undated
(5 folders)
Box 53
Vietnam war,
1968-1971 and undated
Video games,
2001-2004
Youth,
1966-2003 and undated
Miscellaneous
Articles and clippings,
1952-2004 and undated
(1-8 of 27 folders)
Box 54-55
Articles and clippings (continued),
1952-2004 and undated
(9-24 of 27 folders)
Box 56
Articles and clippings (continued),
1952-2004 and undated
(25-27 of 27 folders)
Ephemera,
1980-1982 and undated
Journals and printed publications,
1950-2005
(1-5 of 11 folders)
Box 57
Journals and printed publications (continued),
1950-2005
(6-11 of 11 folders)
Books
Il Faut Nous Faire Soigner! by Claude Monnier,
2002
Jews in the News: British and American Newspaper Articles About
Jews, 1665-1800 by Herman J. Obermayer,
2002
Writings and Speeches Subseries, 1943-2004 and undated
Documents 149 speeches; 195 published
articles;
14 books; book chapters and contributions; and other written materials Bogart produced over his career. Also includes articles for a monthly column in Presstime that
Bogart wrote from 1989-2005. The subseries
is divided in five sections: Speeches, Articles,
Books, Book chapters and contributions,
and Unpublished writings and drafts. For speeches that directly report on
Newspaper Advertising Bureau activities, see the Newspaper Advertising Bureau (NAB)
Subseries.
Writings are arranged chronologically
by date of publication, or for unpublished writings, creation date. Speeches are arranged
chronologically by date of delivery.
Box 58
Speeches
1954-1966 and undated, miscellaneous early speeches
1955 Apr. 14,
"A Study of the Operating Assumptions of the U.S. Information Agency,"
AAPOR
1955 May 12,
"How Media Research Helps Produce More Effective Advertising,"
AMA
1955 June 24,
"How Media Research Helps Produce More Effective Advertising,"
Continuing Clinic of Agency Operations
1955 Dec. 8,
"Magazines in the TV Era,"
AMA
1956 Mar. 16,
"What We Do and Don't Know About Advertising Research,"
Advertising Club of Minneapolis
1956 May 8,
"Magazines in the Postwar Era,"
Magazine Publishers
Association
1956 Sept. 13,
"Television as a News Medium,"
ESOMAR
1956 Nov. 27,
"How to Plan Media Strategy: Summation and Critique,"
AAAA
1957 Apr. 10,
"Advertising and the Hardware Industry,"
Southern Hardware
Convention
1958 Jan. 3,
"Media and the Market,"
AMA
1958 May 5-9,
"The Impact of Television,"
Radio in the Future of Canada
conference, University of British Columbia
1958 Oct. 27, AAAA conference speech
1959 June 19, AMA panel discussion on
"Marketing Keys to Profits in the 1960s"
1960 Mar. 29,
"Newspapers in the Sixties,"
Cincinnati Council of the AAAA
1960 Oct. 17,
"A New Look at the Beer Market,"
National Beer Wholesalers
Association
1960 Oct. 18,
"The Measurement of Advertising Effectiveness: Some Reflections on
a Problem,"
AMA
1960, General Electric seminar notes
1961 Apr. 21,
"Marketing Research and Marketing Management,"
AMA
1961 Oct. 10,
"Cost Per Thousand Revisited,"
AMA
1962 Jan. 12,
"Commentary on Dr. Winick's Paper,"
AMA panel discussion
1962 May 12,
"The Research Project: From Conception to Presentation,"
Market
Research Trade Association
1962 Aug. 31,
"Social System and Process in the Utilization of Marketing Research,"
ASA
1963 Oct. 15,
"Reflections on the Computer in Advertising,"
American Association of
Newspaper Representatives
1964 May 14,
"The Advertising Explosion and its Repercussions on Communication,"
AMA
1964 June 24,
"The Concept of the Audience in American Communication Research,"
IAMCR
Box 59
1965 Jan. 13,
"Ten Vital Facts About Newspapers and What They Mean to the Retail
Merchant,"
NRMA
1965 Feb. 3,
"New Directions for Psychology in Advertising,"
Psychology
in Media Strategy Symposium, AMA
1965 Apr. 27,
"A Second Look at Intermedia Comparisons,"
National Newspaper
Promotion Association
1965 May 18,
untitled speech on the
"marketing concept"
1965 May 20,
"World Public Opinion and the Research Profession,"
WAPOR
1965 June 14-16,
"Psychology, Computers, and Media Research,"
AMA
1965 Sept.,
"What Research for the Smaller Newspaper?,"
INAE
1966 Jan. 20,
"How Newspapers Will Tell Media Men More!,"
INAE
1966 Aug. 22,
"The Trend to Print in Advertising,"
Texas Daily Newspaper
Association
1966 Sept. 21,
"Social Sciences in the Mass Media,"
Columbia University
Seminar on Basic and Applied Social Research
1966 Nov. 22,
"Mouse Traps Revisited,"
AMA Detroit Chapter
1967 Jan. 27,
"Advertisers! Can You Afford Not to Know?,"
INAE
1967 Feb. 11, Pacific Chapter of the AAPOR panel
discussion
1967 Feb. 28,
"Mass Media in the Year 2000,"
Swedish ABC
(2 folders)
1967 May,
"No Opinion, Don't Know, and Maybe No Answer,"
AAPOR
1967 June 21,
"Mass Media in the Year 2000,"
AMA
1967 June 26,
"Seven Newspaper Points for Seven Minutes,"
American Advertising
Federation
1967 Oct. 19,
"The Changing Public: Its News Interests and Sources,"
APME
1967 Nov. 26,
"The State of the Art,"
Arden House Seminar, Columbia University
1968 Jan. 17,
"Newspaper Advertising: Moving Toward the Year 2000,"
INAE
1968 May 24,
"Where Does Advertising Research Go From Here?,"
C.H. Sandage
Symposium, University of Illinois
1968 June 17,
"The Marketer as a Radical,"
AMA International Marketing
Congress
1968, NRMA convention speech notes
Box 60
1969 Mar. 12,
"Polls and Public Priorities,"
25th anniversary of The
Minneapolis Tribune's Minnesota Poll
1969 May 17,
"Public Priorities, Power Politics, and Polls,"
AAPOR
1970 Oct. 14, New England Weekly Publishers Association
speech
1970 Oct. 20,
"Television Rates,"
INCFO
1971 June 9-12, National Conference for Professors
of Advertising, University of Illinois speech
1971 June 22, Association of Industrial Advertisers
speech
1971 Nov. 15,
"What Makes a Brand Visible?,"
ARF
1971,
"Customers, Not 'Consumers,'"
ARF
1972 Apr. 19, Columbia University seminar on social
priorities speech
[Audiocassete removed to Audiovisual Materials, Box 98.]
1972 July 11, Public Relations Society of America
speech
1972 Sept. 6,
"Toward a Psychology of Sale,"
APA
1972 Sept. 28, Advertising and marketing course lecture,
Advertising Club of New York
1972, speeches before Congress on social science
research
1973 Feb. 8,
California Newspaper Publishers' Association speech
1973 May 4,
"Choice for the Reader, Choice for the Press,"
ASNE
1973 May 11,
"Whither Advertising?,"
AMA
1973 May 27-29,
"The Management of Media: An Agenda for Research,"
Arden House
Conference on Directions in Mass Communication Research
1973 Oct. 3, University of Michigan Lectures in
Journalism Series speech
1973 Oct. 18, IAPA speech
1974 Feb. 28,
"Isn't it Time to Reinvent Advertising Research?,"
ANA
1974 July 2,
"The Circulation Coverage Picture,"
ICMA
1974 Oct. 3,
"The Marketing of Public Goods,"
AMA
1974 Nov. 18,
"Safety In Numbers?,"
ARF
1974 Nov. 20,
"Will the Medium Get the Message?,"
APME
1974,
"The Outlook For Newspapers"
1975 Mar. 11,
"Advertising Growth and Advertising Effectiveness,"
International
Advertising Symposium
Box 61
1975 May 19,
"The Next Quarter Century of Newspaper Progress,"
INPA
1975 Sept. 19,
"Is All This Advertising Really Necessary?,"
Market Research
Council
1975 Nov. 18, Supermarket Institute speech
1975 Nov. 18, AAAA Eastern Region convention speech
1975 Oct. 31,
"Is All This Advertising Really Necessary?,"
ACR
1975 Dec., NRMA speech
1976 Jan 13,
"Is All This Advertising Really Necessary?,"
IAA
1976 May 5,
"The Readership Challenge,"
ANPA
1976 July 28,
"Why Newspaper Circulation Will Go Up,"
ICMA
1976 Aug. 30,
"The Automobile as Social Bond,"
ASA
1976 Aug. 31,
"News as Reality and as Dream,"
ASA
1976 Nov. 11, Chrysler meeting speech
1977 May 1,
"Editorial Ideals, Editorial Illusions,"
ASNE
1977 May 16,
"The View From the Bottom Line,"
INCFO
1977 Sept. 22,
"Minorities as Readers of Newspapers,"
Conference on Minorities and
the Media, Northwestern University
1978 Feb. 2,
"Newspapers, Research, and the Marketing of Culture,"
Edward J.
Meeman Lecture, University of Tennessee
1978 Oct. 25,
"Readership Speech,"
The Library of Congress Center for the
Book
1981 Apr. 7, Scripps-Howard Business Managers'
Conference
1981 Nov. 5-8,
"Mass Media: Knowledge as Entertainment,"
Academy of Independent Scholars
symposium
1981,
"The Marketing Environment for Technological Change,"
ANPA
1982 Mar. 2,
"A New Agenda for Advertising Research,"
ARF
1982 May 11,
"Creative Marketing in U.S. Daily Newspapers,"
IFRA
Box 62
1982 June 21,
"Circulation: The Key to Successful Newspaper Marketing,"
ICMA
1982 June 23,
"Will Newspapers Become a Class Medium?: Why They Need Not and Must Not,"
ANPA/RI
1982 Aug 3,
"Telecommunications: The Competitive Technology,"
Teleinformatics seminar
1982 Oct. 1,
"Lo Nuevo en el Medio Prensa y la Creatividad Publicitaria,"
Congreso Colombiano de Publicidad
1982,
"Starting a New Newspaper"
1983 Jan. 11
"
How America Shops and Buys,"
NRMA
1983 Aug. 8,
"How Do Your Papers Rate with Readers?,"
AEJMC
1983 Sept. 14,
"Will They Come When Ye Do Call Them?,"
ARF
1983 Nov. 4,
"How Newspaper Content is Changing,"
APME
1983 Nov. 14,
"Newspapers, 1984,"
Seattle Ad Club
1984 Mar. 20,
"The Medium that
Fits Your Message,"
ASNE
1985 Jan. 27-30,
"Selective Strategies for Success,"
INAME
1985 July 30,
"Progress in Advertising Research?,"
ARF
1986 Mar. 10-11,
"What Forces Shape the Future of Advertising Research,"
ANA
1986 Aug. 25,
"The Many Meanings of Advertising,"
APA
1986 Aug.,
"The Big Change in Television"
presentation
1987 Feb. 9,
"Research as an Instrument of Power,"
Gannett Center
1987 June 8,
"The Competitive Challenge to Our Advertising,"
ANPA
1987 Aug. 27,
"Die Suche,"
DIALOG conference
1987,
"US-Zeitungen - Findet der Leser, was ihn Angeht? Warum?,"
DIALOG conference
1987 Sept. 22-23,
"Las Turbulentas Profundidades del Marketing,"
Conferencias
Internacional de Medios
1988 Feb. 1,
"What Forces Shape the Future of Advertising Research?,"
ARF
1988 Apr. 7,
"Advertising: Art, Science, or Business?,"
University of
Illinois James Webb Young Address
1988 May 18,
"Advertising: Art, Science, or Business?,"
MRDA
1988 Nov. 11,
"Why Newspapers?,"
ANA
1989 Mar. 16,
"Inserting in North America: Trends and Practices,"
IFRA
1989 Apr. 12,
"A Look at Special Sections,"
ASNE
1989 Apr. 25,
"Can Newspaper Competition be Revived?,"
ANPA
1989 May 11,
"The State of Newspapers,"
Woodrow Wilson International Center
for Scholars Media Studies Project
1990 Feb. 19,
"Commercial Culture,"
Boulder, Colorado
Box 63
1990 Feb. 21,
Fellows Seminar speech, New York
1990 Apr. 5,
"The New Competitive Climate in Advertising,"
IFRA
1990 June 12-13,
"The Threat for the Future of the Newspaper Market: Lessons For Europe
From the U.S.,"
Financial Times conference; London, England
1990 Oct. 16,
"An Agenda for Newspaper Research,"
Newspaper Research
Council
1990 Nov. 5,
"The U.S. Newspaper Advertising Bureau: Its Lessons for
Germany;"
Germany
1991 May 6,
"Newspaper Advertising: Roller Coaster or Steady Slide?,"
ANPA; Vancouver, British Columbia
1991 Sept. 5,
"Learning From the American Experience,"
Buenos Aires,
Argentina
1991 Nov. 7,
"The New Media and Advertising,"
Universidad de Navarra; Pamplona,
Spain
1994 Apr. 7,
"Advertising and the Information Superhighway,"
Bogotá, Colombia
1994 Apr. 18-20,
"Advertising and the Information Superhighway,"
ARF
1994 Apr. 23,
"Journalism and the Information Superhighway,"
San Francisco
State University
1994 Oct. 16,
"Advertising and the Telecommunications Revolution,"
ANA
1995 Feb.22,
"On the Information Superhighway, Will Car Advertisers Be Taken
For a Ride?,"
J.D. Power and Associates Automotive Advertising Strategy Conference
1995 Oct. 31,
"Newspapers at the Millenium,"
International Newspaper Marketing
Association; Lima, Peru
1996 Apr. 12-13,
"The Changing Market for Journalism,"
Middle Tennessee State
University journalism education conference
1997 Feb. 6,
"The Latin American Press: Challenges and Achievements,"
World Meeting of Newspaper Organizations
1998 Feb. 26-28,
"Journalism and Accountability,"
American Journalism Review
1998 Apr. 15,
"Buying Services and the Media Marketplace,"
São Paulo, Brazil
[Floppy disk removed to Audiovisual Materials, Box 98.]
1999,
"Radio: 2000 and Beyond,"
Radio Free Europe Affiliate
Assembly
2000 Nov. 23,
"Weekend Editions: A Global Review,"
World Association of
Newspapers; Berlin, Germany
2003 Nov. 6,
"Media and Civility,"
Universidad de Navarra; Pamplona,
Spain
2004 Sept. 15,
"Innovations in Newspaper Marketing;"
Hyderabad, India
[CD-R removed to Audiovisual Materials, Box 98.]
Box 64
Writings
Articles
1943 Sept.,
"Soldier Thinking"
1949 Fall,
"Fan Mail for the Philharmonic"
1951 Mar.,
"Use of Opinion Research"
1954 Jan.,
"Outlook for UHF and Its 70 Channels"
1954 Aug.,
"How to Use Magazine Readership Studies"
1954 Dec.,
"The Army
and Its Negro Soldiers"
1955 July,
"Adult Talk
About Newspaper Comics"
1955 Oct.,
"8 Big Needs in Radio-TV Research"
1955 Dec.,
"How Magazines are Withstanding TV"
1955,
"Radio: Listeners and Costs"
1955,
"Study of the
Operating Assumptions of the U.S. Information Agency"
1956 Jan.-Feb.,
"How to Get More Out of Marketing Research"
1956 Apr.,
"Media Research: A Tool for Effective Advertising"
1956 Spring,
"Magazines Since the Rise of Television"
1956,
"Patterns of Change in the Post-War Era"
1957 Jan.-Mar.,
"Magazines Adopting 'New Look' to Keep Pace with TV"
1957 July, review of
The Hidden Persuaders by Vance Packard
1957,
"Opinion Research and Marketing"
1957-1958 Winter,
"Measuring the Effectiveness of an Overseas Information Campaign:
A Case History"
1958 Apr., review of
Motivation Research and Marketing Management by Joseph W. Newman
1958, review of
Television Advertising by Clark M. Agnew and Neil O'Brien
1959 Summer,
"Changing Markets and Media in Latin America"
1959, review of
Introduction to Mass Communications Research edited by Ralph O. Nafziger and
David Manning White
1960 Jan., review of
TV Advertising by Arthur Bellaire
1960 Dec., review of
The Strategy of Desire by Ernest Dichter
1961 Jan.,
"A New Look at the Beer Market"
1962 Jan.,
"How Do People Read Newspapers?"
1962 Jan.,
"The Researcher's Dilemma"
1962,
"American Television: A Brief Survey of Research Findings"
Box 65
1963 Jan.,
"Careers in Communications Research"
1963 Jan., review of
Living with Television by Ira O. Glick and Sidney J. Levy
1963 Winter,
"Inside Marketing Research"
1963 Winter,
"Newspapers in the Age of TV"
1964 Feb., review of
The Advertising Rate Structure in the Daily Newspaper Industry by James M.
Ferguson
1964 June,
"The Impact of Blank Space: An Experiment in Advertising
Readership"
by Leo Bogart and B. Stuart Tolley
1964 Sept.,
"What Happens When Ads are Blanked Out?"
1964, review of
The Advertising Man in London Advertising Agencies by Jeremy
Tunstall
1965 Spring,
"Mass Media and Community Identity in an Interurban Setting"
by Leo
Bogart and Frank E. Orenstein
1965 Sept.,
"Take a Closer Look at Product Users"
1965 Fall, review of
Documentary in American Television by William A. Bluem
1965,
"Pojam Publike U Americkim Istraživanjima Komunikacija"
1965,
"Three Explosions: Mass Media, Mass Advertising, Mass Marketing"
1966 Jan.,
"Is it Time to Discard the Audience Concept?"
1966 Spring,
"Is There a World Public Opinion?"
1966 Oct.,
"The Trend to Print in Advertising"
1967 Spring, review of
Studies in Broadcasting: An International Annual of Broadcasting
Science edited by Katagiri, Akinori, and Shinnosuke
1967 June,
"The Today Factor in Media"
1967 July,
"How Mass Media Make Markets"
1967 Sept.-Oct., review of
Mass Communication and Advertising by Karl-Erik Werneryd and Kjell
Nowak
1967 Fall,
"No Opinion, Don't Know, and Maybe No Answer"
1967, review of
Consumer Choice in the American Economy by Carolyn Shaw Bell
1967,
"Mass Media in the Year 2000"
1968 Aug.,
"Cost Per Thousand What?"
Box 66
1968 Summer,
"The Overseas Newsman: A 1967 Profile Study"
1968 Sept.,
"The Newspaper of the Future II - Outlook for Advertising"
1968 Oct.,
"The Marketer as a Radical"
1968 Nov.,
"Black is Often White: Negroes and the Mass Media"
1968, review of
Integration of the Negro in the Armed Forces by Richard J. Stillman
II
1968-1969 Winter,
"Changing News Interests and the News Media"
1969 Mar.,
"Where Does Advertising Research Go From Here?"
1969 June, review of
The New Mass Media: Challenge to a Free Society by Gilbert Seldes
1969 Summer,
"Violence in the Mass Media"
1969 Nov.,
"How the Mass Media Work in America,"
in
Mass Media and Violence, a report to the National Commission on the Causes
and Prevention of Violence
1969,
"Le Contrôle des Mass Media"
1969, review of
Urban America, Inc. and the Urban Coalition, One Year Later
1970 Aug.,
"What One Little Ad Can Do"
by Leo Bogart, B. Stuart Tolley, and
Frank Orenstein
1970,
"A Newspaper Researcher Sees Television Changing"
1971 Jan.,
"How CATV Will Affect Newspapers and Retailers"
1971 Apr.,
"Youth Market isn't All That Different"
1971 Sept.,
"Reaching People Where They Buy"
1971 Nov.,
"Relating Media Strategy to Sales"
1971, review of
Aspirations and Affluence: Comparative Studies in the United States and Western
Europe by Katona, Strumpel, and Zahn
1972 May,
"Customers, Not 'Consumers'"
1972 Spring,
"Negro and White Media Exposure: New Evidence"
1972,
"U.S. Newspapers: Status and Outlook"
Box 67
1972,
"Warning: The Surgeon General Has Determined that TV Violence is
Moderately Dangerous to Your Child's Mental Health"
(4 folders)
1973 Feb.,
"The Future of Retailing"
(2 folders)
1973 Feb.,
"What Makes a Brand Name Familiar?"
by Leo Bogart and Charles
Lehman
1973 May,
"Comment on Silk and Geiger"
1973 Oct.,
"As Media Change, How Will Advertising?"
1973 Nov.,
"Psychology on a Large Scale: The Study of Consumption"
1973, review of
Journalists at Work. Specialist Correspondents: Their News Organizations,
News Sources, and Competitor-Colleagues by Jeremy Tunstall
1973,
"The Management of Mass Media: An Agent for Research"
1973,
"The Mass Media in America"
1973,
"What is Consumerism?"
1974 Sept.-Oct.,
"Urban Papers Under Pressure"
1975 Spring,
"Media Models: A Reassessment"
1975 Spring,
"The Future of the Metropolitan Daily"
1975 Nov.,
"The Marketing of Public Goods"
1975 Fall,
"How the Challenge of Television News Affects the Prosperity of Daily
Newspapers"
1976 July-Aug.,
"A Smart, Mobile, Cosmopolitan Generation"
Box 68
1976 Sept.-Oct.,
"Mass Advertising: The Message, Not the Measure"
(4 folders)
1977 Jan., comment on Walter J. Primeaux, Jr.,
"The Newspaper Rate Differential: Another Element in the
Explanation"
1977 Aug.,
"The Automobile as Social Cohesion"
1978 June,
"Talking with Towers About What's New in Newspapers"
1978 Oct.,
"Is All This Advertising Necessary?"
1979 Feb.,
"Does TV News Substitute for Newspapers?"
1979 Spring,
"Editorial Ideals, Editorial Illusions"
1980 Jan.,
"The '80s: Readership"
1980 Apr.,
"Newspapers Fight Off Broadcast Challenge, Survive and Prosper"
1980 Nov.,
"Print vs. Broadcast: The NAB's Rebuttal"
1981, review of
The Public's Use of Television: Who Watches and Why by Ronald E. Frank and
Marshall G. Greenberg
1982 Mar.,
"The Marketing Environment for Technological Change"
1982 Mar.,
"Media and a Changing Environment"
1982 Summer, comments on
"Public Attitudes Toward Freedom of the Press"
1982 Oct.,
"Measuring the Effects of Advertising Research"
Box 69
1982,
"Newspapers in Transition"
1982, review of
The Politics of Crisis Reporting: Learning to be a Foreign
Correspondent by John Crothers Pollock
1982,
"Will Newspapers Become a Class Medium? Why They Need Not and Must
Not"
1983 Jan.,
"Smoking, Advertising, and Psychology"
1983 Mar., review of
Mass Media and Social Change edited by Elihu Katz and Tamas Szecsko
1983 Apr.,
"The Fight for Readers: Declaring a Victory in a War that Will Never
End"
1983 June,
"Prospects for Advertising"
1983 Aug.,
"Making Use of Burgoon"
1983 Oct.,
"The Great Reader Interest in International News"
1983 Winter, review of
Books: The Culture and Commerce of Publishing by Lewis A. Coser, Charles
Kadushin, and Walter A. Powell
1983,
"The Case of the 30-Second Commercial"
by Leo Bogart and Charles
Lehman
1983,
"Public Opinion and Collective Behavior"
1983, review of
The Rise and Fall of the Political Press in Britain
by Stephen Koss
1983-1984 Dec.-Jan.,
"It's Important for Newspapers to 'Touch the Reader's Heart'"
1984 May,
"Hitting the Right Consumer Target"
1984 Winter,
"The Public's Use and Perception of Newspapers"
1984,
"Black and White Attitudes Toward the Newspaper"
1984,
"Newspapers in 2084"
1984, review of
The Rise and Fall of the Political Press in Britain: vol. 2
by Stephen Koss
1985 Jan.,
"Readership"
1985 Jan.,
"War of the Words: Advertising in the Year 2010"
1985 Mar.,
"Both News and Advertising Expand as the Newspapers Get Fatter"
1985 Spring,
"How Newspaper Content is Changing"
1985 Sept., review of
Technologies of Freedom: On Free Speech in an Electronic Age
by Ithiel de Sola Pool
1985 Nov.-Dec.,
"Polls and Public Opinion"
1985 Winter, review of
La Prensa Gratuita by Alfonso Nieto
Box 70
1985, review of
The Politics of TV Violence: Policy Uses of Communication Research by
Willard D. Rowland, Jr.
circa 1985,
"Tidningar År 2085"
(Newspapers Year
2085)
1986 Feb.-Mar.,
"What Forces Shape the Future of Advertising Research?"
1986 Mar.,
"La Publicité a l'Horizon 2010"
1986 June-July,
"Progress in Advertising Research?"
1986 Summer, review of
The American Journalist: A Portrait of U.S. News People and Their Work by
David H. Weaver and G. Cleveland Wilhoit
1987 June,
"What the Scanners Show"
1987, review of
Distinction: A Social Critique of the Judgment of Taste by
Pierre Bourdieu
1987,
"The Future Study of Public Opinion,"
edited by Leo Bogart
(3 folders)
1988 Apr.-May,
"The Search for Information in Newspaper Advertising"
1988 May-June,
"The Multiple Meanings of Television Advertising"
1988 Summer,
"Research as an Instrument of Power"
1988 Oct.,
"Advertisers Want Lower Rates"
1988-1989 Dec.-Jan.,
"Advertising: Art, Science, or Business?"
1989 May,
"Can Newspaper Competition be Revived?"
1989 Sept.,
"Classified: Buy It, Sell It, Find It"
1989 Fall, review of
Reporting of Social Science in the National Media by
Carol H. Weiss and Eleanor Singer
1989,
"Mass Communication and World Opinion"
1989-2005,
Presstime columns
Column ideas
Correspondence
Box 71
Printed articles
Typed articles and drafts
(3 folders)
1990 Feb.-Mar.,
"Advertising in 2020: How Perfect a Vision?"
1990 Winter,
"The Culture Beat: A Look at the Numbers"
1991 Mar.,
"The American Media System and Its Commercial Culture"
1991 Sept.-Oct.,
"American Media and Commercial Culture"
1991 Nov.-Dec., review of
The Opinion Connection: Polling, Politics, and the Press by Albert H.
Cantril
1992 June,
"Farewell to the Bureau"
1992 July-Aug.,
"Those Invisible Polls"
1992 Sept.,
"The Future of Newspaper Revenues"
1992, review of
The Super Pollsters by David W. Moore
1993 Mar.,
"Freedom to Know or Freedom to Say?"
1993 Apr.,
"Aiming the Newspaper at the Customer"
1993 Spring,
"Newspapers of the Future: Our Look at the Next Century"
1993 July,
"Shaping a New Media Policy"
1993 July-Aug.,
"Media Habits of Media Tycoons"
1993,
"Die Meinungsforscherin und die Nazis"
(The Pollster and the Nazis)
(1-2 of 5 folders)
Box 72
1993,
"Die Meinungsforscherin und die Nazis"
(The Pollster and the Nazis) (continued)
(3-5 of 5 folders)
1993,
"Los Periódicos del Futuro"
1994 Mar.-Apr.,
"Who Pays for the Media?"
1994 Sept.-Oct.,
"Consumer Games"
1994 Nov.,
"Newspapers in the New Media World"
1994 Dec.,
"The Dallas Model"
1994 Dec.,
"Navigating the New Media"
1994,
"The American Media System and Its Commercial Culture"
circa Jan. 1995,
"How Often is Enough?"
1995 Feb.,
"Is There an Optimum Frequency in Advertising?"
1995 July-Aug.,
"Three Views of Advertising: A Review Essay"
1996 Apr.,
"The City and the Media in the Digital Age"
Spring 1996,
"Highway
to the Stars or Road to Nowhere?"
Sept. 1996,
"Newspapers
in the Era of Electronic News"
1996 Winter,
"Newspapers' Fate Tied to Revival of Cities"
1996 Dec.,
"The New Media: Reporting or Journalism?"
1996,
"A Cidade e a Mídia na Era Digital"
circa 1996,
"What Does It All Mean?"
1998 May-June,
"Politics, Polls, and Poltergeists"
1998 July-Aug.,
"What Editors Should Know About Polls"
1998,
"Media Mergers and the Future of Books"
1998,
"Should the V-Chip Fall Where it May?"
1999 Spring,
"Newspapers"
1999 Summer,
"Max Ralis, 1916-1999"
2000 Spring, review of
Sparks of Liberty: An Insider's Memoir of Radio Liberty
by Gene Sosin
2000 Summer,
"Church and State"
2000 Sept.-Oct.,
"Buying Services and the Media Marketplace"
2003 Summer,
"Reconstructing Past Social Moods from Paintings: The Eye of the
Beheld"
(1 of 3 folders)
Box 73
2003 Summer,
"Reconstructing Past Social Moods from Paintings: The Eye of the
Beheld"
(continued)
(2-3 of 3 folders)
2004 Fall,
"Irving Crespi, 1926-2004"
2004 Winter,
"Reflections on Content Quality in Newspapers"
Miscellaneous correspondence,
1953-2002
Box 74
Books
1956,
The Age of Television
Background materials, 1955-1957 and undated
(2 folders)
Correspondence, 1956-1958
Dust jacket, 1956
Materials for revisions, 1971-1979 and undated
Reviews, 1956-1958
1967,
Strategy in Advertising
Anecdotes, 1965
Correspondence, 1964-1982
(3 folders)
Dust jackets, 1967
Foreign rights, 1970-1975
Paperback book, 1967
Box 75
Reviews and publicity, 1967-1971
1969,
Current Controversies in Marketing Research
Correspondence, 1965-1985
Reviews and publicity, 1969-1970
1969,
Social Research and the Desegregation of the U.S. Army
Background materials, 1967 and undated
Correspondence, 1951-1983
(2 folders)
Reviews and publicity, 1970
1972,
The Age of Television, 3rd edition
Background materials, 1955-1971 and undated
Correspondence, 1969-1983
Materials for revisions, 1972-1974 and undated
Permissions requests, 1971-1972
Reviews and publicity, 1972
Box 76
1972, Silent Politics:
Polls and the Awareness of Public Opinion
Background materials, 1969-1973 and undated
(5 folders)
Correspondence, 1970-1972
Permissions requests, 1971
Reviews and publicity, 1972
1976, Premises for
Propaganda: The United States Information Agency's Operating Assumptions in the Cold War
"Against Dismembering USIA"
editorial,
1975
Correspondence, 1975-1977
Dust jackets, 1976
Reviews and publicity, 1976-1977
Box 77
United States Information Agency (USIA) operating assumptions study materials
Background materials, 1953-1954
Correspondence, 1953-1970
International Information Administration Subcommittee reports,
1953
Operating assumptions study materials, 1953-1962
Research on the use of media in the Department of State's Overseas Information Program,
1951-1953
"Seminar on Communication Problems"
materials,
1968-1969
"A Study of the Operating Assumptions of the United States
Information Agency,"
volumes 1-5,
1954
Summary, 1954
Volumes 1-2, 1954
(2 folders)
Box 78
Volumes 3-5, 1954
(4 folders)
USIA articles, 1968-1975
USIA task force materials, 1960-1961
1981,
Press and Public: Who Reads What, When, Where and Why in American
Newspapers
Correspondence, 1980-1988
Dust jacket, 1981
Permissions requests, 1979-1988
Reviews and publicity, 1981
Spanish edition, 1984-1985
1984,
Strategy in Advertising, 2nd edition
Correspondence, 1981-1992
Foreign rights, 1984
Permissions requests, 1983
Reviews and publicity, 1984-1989
1985, Polls and the
Awareness of Public Opinion (Communications Series)
Correspondence, 1972-1987
Reviews, 1985
Revision materials, 1946-1988 and undated
(1 of 5 folders)
Box 79
Revision materials (continued), 1946-1988 and undated
(2-5 of 5 folders)
1989, Press and Public:
Who Reads What, When, Where and Why in American Newspapers, 2nd edition
1991, Preserving the Press:
How Daily Newspapers Mobilized to Keep Their Readers
Background materials, 1966-1994 and undated
(3 folders)
Correspondence and reviews, 1990-1991
Manuscript draft, circa 1989
(1-2 of 8 folders)
Box 80
Manuscript draft (continued), circa 1989
(3-8 of 8 folders)
1992, Project Clear:
Social Research and the Desegregation of the United States Army
Dust jacket,
1992
Revision materials and reviews,
1969-1992
1995, Cool Words, Cold War: A
New Look at USIA's Premises for Propaganda
Correspondence, 1992-1994
Research materials, 1993-1997
Reviews and publicity, 1995
USIA clippings,1994-1995
1995, Commercial Culture:
The Media System and the Public Interest
Abstract and chapter outline,
1989-1990
Box 81
Background materials
"I. Commercialization of Communication,"
1965-1995
"II. Elite and Commercial Culture,"
1973-1989 and undated
"III. The Content of Commercial Culture,"
1965-1995 and undated
(6 folders)
"IV. Commercial Communication,"
1966-1989
(4 folders)
"V. Control of Media Content,"
1972-1989 and undated
(2 folders)
Box 82
"V. Control of Media Content,"
1972-1989 and undated
"VI. Triumphs and Tragedies of Commercial Culture,"
1970-1989 and undated
"VII. Fulfilling the Potential,"
1970-1989 and undated
(2 folders)
Arbitron,
1989-1990
General,
1973-1989
(1 of 3 folders)
Box 83
General (continued),
1973-1989
(2-3 of 3 folders)
Book proposal,
1992
Correspondence,
1990-1995
Early
"Commercial Culture"
writing,
1986
Early drafts,
circa 1975-1985
(1-7 of 12 folders)
Box 84
Early drafts (continued),
circa 1975-1985
(8-12 of 12 folders)
Hardcover book,
1995
Interviews,
1989-1990
Notes
Chapter notes,
circa 1990
(1-3 of 8 folders)
Box 85
Chapter notes (continued),
circa 1990
(4-8 of 8 folders)
Early notes,
1968-1986 and undated
General,
circa 1990
(5 folders)
Mass media research,
1969-1974
(1 of 2 folders)
Box 86
Mass media research (continued),
1969-1974
(2 of 2 folders)
Reviews,
1994-1997
Transaction edition,
1998-2000
2003, Finding Out: Personal
Adventures in Social Research -- Discovering What People Think, Say, and Do
Correspondence and reviews, 2002-2003
2003, How I Earned the
Ruptured Duck: Behind the Lines in WWII
Correspondence, 2002-2003
Manuscript draft, 2001
(3 folders)
2005, Over the Edge:
How the Pursuit of Youth by Marketers and the Media Has Changed American Culture
Manuscript draft, circa 2005
Notes, 2003
2005, American Newspapers: How They
Have Changed and How They Must Keep Changing
Publisher proofs, 2005
Book Chapters and Contributions
1960, Introduction to A Factor
Analytic Study of Attitudes Toward the Mass Media
1964,
"Mass Media and the
Blue-Collar Worker,"
in Blue-Collar World
Box 87
1967,
"Mass Communication --
Audiences,"
in International Encyclopedia of the Social
Sciences
1968,
"The Peril of Political
Polls,"
in World Book Encyclopedia Science Service
1968,
"Social Sciences in the
Mass Media"
in Behavioral Sciences and the Mass Media
1971,
"Television"
in
Dictionary of Psychology
1972,
"Where Does
Advertising Go From Here?"
in
Frontiers of Advertising Theory and Research (hardcover book)
1973,
"Consumer and Advertising
Research"
in Handbook on Communication
1974,
"The Management of Mass
Media"
in Mass Communication Research: Major Issues and Future
Directions
1979,
"Editorial Ideals,
Editorial Illusions"
in The Waning of the Fourth Estate
1980,
"After the Surgeon
General's Report: Another Backward Look"
in Television and Social Science
Behavior: Beyond Violence
1980,
"Television News as
Entertainment"
in The Entertainment Functions of TV
(2 folders)
1983,
"Mass Media: Knowledge
as Entertainment"
in The Optimum Utilization of Knowledge
1984, Introduction to
"Update
to the Surgeon General's Report on Television and Behavior"
1985,
"Media and a Changing
America"
in Impact of Mass Media
1987,
"The Return of
Hollywood's Mass Audience"
in Surveying Social Life
Box 88
1988,
"Advertising"
in
International Encyclopedia of Communications
(2 folders)
1989,
"Marketing in the Year
2000"
in Marketing 2000
1989,
"Mass Communication and
World Opinion"
in Political Culture and Public Opinion
1989,
"Newspapers in
Transition"
in American Media: The Wilson Quarterly Reader
1996, American Communication
Research: the Remembered History table of contents
1998,
"The Turbulent Depths
of Marketing"
in How Advertising Works: The Role of Research
Copyright certificates and correspondence,
1969-1983
Publishing contracts, permissions, and requests,
1968-1977
Unpublished writings and drafts
circa 1953,
"On the Reading
of Newspaper Comic Strips"
circa 1955,
"The Individual
and the Crisis Situation"
1956,
"American Beauties: A Footnote on the Cold War"
1963,
"Notes From the USSR"
1963,
"Public Opinion and the Day's News: Reactions to the TV Quiz
Hearings"
1964,
"What Marketers Must Know About Advertising Media Strategy"
circa 1965,
"International
View"
draft
1968,
"Big Social Science"
1970,
"The Role of the Private Sector in Social Research"
circa 1970, comments on
Feedback by Leo Bogart
circa 1970,
"Prospects and Problems of Consumer Behavior Research"
circa 1971,
"The Negro and
the Media"
1975,
"Program Decision-Making for Television"
1975 and undated,
"Some Directions for Study of Media and Presidential
Candidates"
circa 1977,
"How is 'Advertising Effectiveness' Defined in Practice?"
1977-1979, Chapter for The
Waning of the Fourth Estate
1981,
"The Consumer as a Moving Target"
1983,
"Toward a National Media Policy"
Box 89
1984,
"Introduction"
1984-1988, background materials for
International Communication and Change by Frederick Yu
1985,
"The Turbulent Depths of Marketing"
circa 1985,
"Marketers Look Ahead"
1989,
"How Inserts and Special Sections are Changing the American
Press"
1994,
"The End of
Propaganda?"
1994,
"How Should America
Talk to the World?"
1997,
Remote Observers: The Response of Jews in the United States to the
European Jewish Catastrophe
circa 2000,
"Courage"
2000-2002,
"Putting Social Research to Work"
Miscellaneous
1956-1998 and undated, miscellaneous drafts and proposals
circa 1965-1989,
miscellaneous notes
(5 folders)
Photographs & Slides Series, 1949-1993 and undated
4 Boxes
Consists of photographs, slides, and negatives that document Bogart's personal and professional life.
Photographs chiefly document professional meetings and conferences. Slides, which make up the bulk of
this series, include Newspaper Advertising Bureau presentation slides; Freedom Forum Russia workshop
slides; and family vacation and travel slides. Arranged chronologically.
Box 90
Photographs
Personal, circa 1937-1972
Professional
circa 1955,
Bogart portrait proofs
[Folder removed to Oversize Materials, Box 97.]
1961-1979 and undated,
Miscellaneous conference photographs
1967, Portland Ad Club
circa 1968, AAPOR
1970, Helsinki, Finland
1970,
Waldorf Astoria dinner
[Folder removed to Oversize Materials, Box 97.]
circa 1975, Rio de Janeiro, Brazil
1977, Atlanta Journal/Atlanta
Constitution newspapers meeting
1977, Newspaper Publishers Association of New Zealand
luncheon
1977-1985, Preserving the
Press photographs
1980, Information Day in Lyon, France
1982, Sao Paulo, Brazil seminar
1983, NRMA speech
1985, Copley Newspapers meeting
1986, Las Vegas, Nevada INAME annual dinner
1989, Newspaper Advertising Bureau
circa 1989, Bogart portrait proofs
1992-1993, Freedom Forum Russia workshop
trip
Negatives
1952, Michele and Leo Bogart
Undated, Rome
Slides
Professional
Newspaper Advertising Bureau presentations
circa 1980s,
"Health Care
National Show"
circa 1985,
"Retail
Co-Op Recovery"
circa 1985-1987,
"The
Search: Advertising Performance and the Reading Process"
circa 1985-1989,
"The
Classified Connection"
circa 1985-1989,
"Do It In
Color"
circa 1985-1989,
"Great
Newspapers"
circa 1985-1989,
"The Future
of Advertising"
1986,
"The Big Change
in Television"
1988,
"Why
Newspapers?"
Box 91
Freedom Forum Russia workshop,
1992
Presentations scripts are in English and Russian and slide text is in Russian. Workshop scripts and
correspondence are located in the Freedom Forum Subseries and photographs
of the trip are located in the Photographs and Slides Series.
I.
"Why Newspaper Advertising?"
by Leo Bogart
II.
"The Newspaper Advertising Department"
by
Norman Kirk
(2 folders)
III.
"Creating Effective Newspaper Advertising"
by
Bill Solch
(2 folders)
IV.
"Taking the Customer's Point of View"
by
Leo Bogart
VI.
"Selling Newspaper Advertising"
by
Bill Solch
V.
"Facing the Competition"
by
Norman Kirk
Miscellaneous workshop presentation slides
Box 92
Other presentations
circa 1990, Advertising and technology
presentation
Unidentified, undated
Personal
1949-1981, unidentified and miscellaneous
travel
(2 folders)
1950, Corpus Christi, Texas and New Orleans,
Louisiana
1950 and 1958, Virginia
1950-1970, Miscellaneous
1951-1957, Tuscon, Arizona Rodeo Parade
1958-1968, Greg and Michele Bogart
1958, Mexico and Peru
1958-1971, Italy
1960, Southwestern United States
1960, Disneyland
1961, Caribbean
1961, Damascus, Syria; Cyprus; and Greece
1962, Jalisco, Mexico
1962-1963, Martha's Vineyard, St. Simeon, and
southwestern United States
1963, Grand Canyon
Box 93
1963, Russia
1964, Portugal and Spain
1965, Russia
1966, Caribbean
1966, Leo Bogart's Parents
1968, Victoria Falls, Africa
1968, New Orleans, Louisiana
1970, South Africa
1970, West Africa
(2 folders)
1971, California
1976, France
1979, Algeria and Tunisia
1979, The Alps and Sardinia
1980, China
1981, Michele Bogart's wedding
1982, Portugal and Spain
1990, Managua, Nicaragua and Scotland
undated, Rome, Italy
Artifacts, 1971-1973
1 Box
Box 94
AMA award plaque,
1973
Clio and Effie Awards commemorative director's board,
1971
Oversize Materials, 1926-1992
3 Boxes
Box 95
Personal Series,
Other materials
Art prints, undated
Cartoons, undated
Drawing by Michele Bogart,
1962
L'Illustration, no. 4370,
1926
Russian document, 1908
[Copy of diploma of Bogart's father, Iakov Abramovich Bugaevskii, conferring a degree in law from the Imperial Russian University in Odessa.]
Box 95
Professional Series,
Early Career Subseries
Standard Oil (New Jersey)
Aruba Oil materials,
1946-1950
Radio studies
Average audience bar graph,
1947
Box 96
Newspaper Advertising Bureau Subseries
General
Correspondence
Creative Newspaper Awards
Award winners,
1989-1990
Publications
"Newspaper Advertising Bureau: What It Is, What It Does,"
1984
Research
Children and young adults
"The Mini Page"
packet,
1978
Minneapolis Star
"Smile
Factory"
packet,
1978
Minneapolis Star-Tribune circulation study,
1973
Box 97
Major projects
Newspaper Readership Project
Promotion & Public Relations Committee
"I Saw It in the Paper"
film
Promotional booklet,
circa 1979
National Better Newspaper Contest,
1981
Newspaper in Education
Children's special sections,
1979
Publications
"How to Have Fun and Profit From Reading Newspapers,"
1979
Newspaper inserts,
1977-1979
"Newspaper Readership Project in the U.K."
reports,
1981-1982
Professional Service Subseries
Market Research Council,
1964-1987
Research Files Subseries
Marketing News: The 1992
Honomichl Business Report on the Marketing Research Industry,
1992
Box 97
Photographs & Slides Series,
Photographs
Professional
circa 1955,
Bogart portrait proofs
1970,
Waldorf Astoria dinner
Oversize Folder
1
Professional Series,
Newspaper Advertising Bureau Subseries
General
Miscellaneous
"Leo Bogart is a Heavy Viewer"
poster, undated
Research Files Subseries
"The Emerging Landscape"
Presstime newspaper readership map,
1998
Audiovisual Materials, 1972-2004 and undated
1 Box
Consists of videocassettes, DVDs, audiocassettes, CDs, and floppy disks, featuring or collected by Bogart.
Many of the videocassettes were used for Bogart's work as a mass media expert in two trials,
Chandler v. Jackson (Michael Jackson child molestation lawsuit)
and Valenzuela v. Hughes Aircraft Company (TCE groundwater contamination
lawsuit in Tuscon, Arizona).
Restrictions on access: Originals are closed to researchers. Contact Research Services for information on obtaining use copies.
Original recordings (CLOSED)
Video
OR1.
"The Open Mind."
Host: Richard Heffner, Guest:
Leo Bogart. Show title:
"The Public Interest Versus the Public's
Interests,"
2003, Mar. 12. Format: VHS
OR2-OR13.
"Tuscon TCE Coverage"
, tapes 1-12,
1985-1990. Format: VHS
Michael Jackson media coverage clips
OR14.
"Press Conference,"
undated.
Format: VHS
OR15.
"American Justice,"
undated.
Format: VHS
OR16.
"Michael Jackson Changes History,"
1995, July 28. Format: VHS
OR17.
"Nightline,"
1999, Jan. 25. Format: VHS
OR18.
"A Current Affair,"
1998, Nov. 2. Format: VHS
OR19.
"Oprah,"
1997, Feb. Format: VHS
OR20.
"Hard Copy,"
1994, May 9. Format: VHS
OR21-OR23.
"Hard Copy,"
undated.
Format: VHS
OR24.
"Late Show with David Letterman,"
undated.
Format: VHS
OR25.
"Michael Jackson VH1 interview,"
1996, Nov. 10. Format: VHS
OR26.
"News Stories,"
1994, Mar. 18. Format: VHS
OR27.
"Maury Povich,"
1994, Feb. 21. Format: VHS
OR28.
"Hard Copy,"
1994, Jan. 10-11. Format: VHS
OR29.
"Geraldo,"
1994, Mar. 2. Format: VHS
OR30.
"Hard Copy,"
1994, Feb. 22-24. Format: VHS
OR31.
"An Interview with Leo Bogart."
Interviwer:
John Carey, Fordham Business School,
2005, Apr. 21. Format: DVD
Audio
OR32.
"Berlin,"
undated. Format: CD
OR33. Columbia University seminar on social priorities speech,
1972 Apr. 19. Format: audiocassette
Computer files
OR34. Untitled, undated. Format: floppy disk (90mm)
Freedom Forum Russia workshop
OR35.
"Designing Good Ads"
by Bill Solch,
1992. Format: floppy disk (90mm)
OR36.
"I.B.M. disk"
,
1992. Format: floppy disk (90mm)
OR37.
"Buying Services and the Media Marketplace"
speech
slides, São Paulo, Brazil,
1998 Apr. 15. Format: floppy disk (90mm)
OR38.
"Innovations in Newspaper Marketing"
speech
presentation,
2004 Sept. 15. Format: CD-R
