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Preliminary Inventory of the Brouillard Communications, Inc., Vertical Files, circa 1973-2000

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Descriptive Summary

Title
Brouillard Communications, Inc. Vertical Files, circa 1973-2000
Creator
Brouillard Communications, Inc.
Extent
45.1 Linear Feet
29650 Items
Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Language
English.
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Administrative Information

Access Restrictions
Collection is restricted.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, some of the materials in this collection are not immediately accessible, because they require further processing before use.
Furthermore, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], Brouillard Communications, Inc. Vertical Files, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The Brouillard Communications, Inc. Vertical Files were received by the Rare Book, Manuscript, and Special Collections Library as a gift in 2003.
Processing Information
Processed by Josh Kaiser; Ann Langford; Danielle McGregor; Kate Crassons
Completed April 29, 2003
Encoded by Elizabeth Arnold
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
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Historical Note

Advertising agency founded in 1968 as a division of the J. Walter Thompson Company, specializing in corporate advertising and corporate image advertising for major American and multinational firms.

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Collection Overview

Collection consists primarily of corporate image advertisements clipped from magazines and newspapers, including trade journals and business newspapers. Organized into two series of alphabetical files: by industry and by company name. Major industry categories represented include computers, fashion accessories, liquor, insurance, mutual funds, and telecommunications. Major companies include AT&T, Du Pont, General Electric, IBM, Kodak, RJR Nabisco, and Xerox; most companies represented were clients or prospective clients. Also includes advertising tearsheets; articles; and unpublished reports about major corporations or industries. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.
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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
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Related Material

For more information, see the J. Walter Thompson Company Domestic Advertisements collection and the Thomas F. Garbett Papers, 1951-1992 and undated (bulk 1975-1985), in the Duke University Rare Book, Manuscript, and Special Collections Library.
List of Series in Collection
Accession 2003-0047
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Preliminary Description of Unprocessed Collection

Accession 2003-0047

Industries

Major industry categories include computers, fashion accessories, liquor, insurance, mutual funds, and telecommunications.
Box 1
Contents of Box 1:
[Technical Services may need to reformat newsprint before use.]
Accounting Firms to Aerospace
Box 2
Contents of Box 2:
[Technical Services may need to reformat newsprint before use.]
[Technical Services needs to reformat for use copies of audio tapes before use.]
Aerospace (cont.) to Airlines
Box 3
Contents of Box 3:
[Technical Services may need to reformat newsprint before use.]
Banks (cont.) to Beverages
Box 4
Contents of Box 4:
[Technical Services may need to reformat newsprint before use.]
Biotechnology to Computers
Box 5
Contents of Box 5:
[Technical Services may need to reformat newsprint before use.]
Computers (cont.) to Electronic Mail
Box 6
Contents of Box 6:
[Technical Services may need to reformat newsprint before use.]
Energy to Fashion Accessories
Box 7
Contents of Box 7:
[Technical Services may need to reformat newsprint before use.]
Fashion Accessories (cont.) to Forest Products
Box 8
Contents of Box 8:
[Technical Services may need to reformat newsprint before use.]
Health Maintenance Organizations
Box 9
Contents of Box 9:
[Technical Services may need to reformat newsprint before use.]
Home Furnishings to Insurance
Box 10
Contents of Box 10:
[Oversize material removed to Box 88.]
Insurance (cont.)
Box 11
Contents of Box 11:
[Technical Services may need to reformat newsprint before use.]
Insurance (cont.)
Box 12
Contents of Box 12:
[Technical Services may need to reformat newsprint before use.]
Insurance (cont.)
Box 13
Contents of Box 13:
[Technical Services may need to reformat newsprint before use.]
Insurance (cont.) to Iron and Steel
Box 14
Contents of Box 14:
[Technical Services may need to reformat newsprint before use.]
Japan to Liquor
Box 15
Contents of Box 15:
[Technical Services may need to reformat newsprint before use.]
Liquor (cont.)
Box 16
Contents of Box 16:
[Technical Services may need to reformat newsprint before use.]
Local Phone Companies to Mutual Funds
Box 17
Contents of Box 17:
[Technical Services may need to reformat newsprint before use.]
Mutual Funds (cont.)
Box 18
Contents of Box 18:
[Technical Services may need to reformat newsprint before use.]
Mutual Funds (cont.) to Office Equipment
Box 19
Contents of Box 19:
[Technical Services may need to reformat newsprint before use.]
Oil Companies to Pharmaceutical
Box 20
Contents of Box 20:
[Technical Services may need to reformat newsprint before use.]
[Oversize material removed to Box 88.]
Pharmaceutical (cont.) to Retail Clothiers
Box 21
Contents of Box 21:
[Technical Services may need to reformat newsprint before use.]
[Technical Services needs to reformat for use copies of audio tapes before use.]
School Advertisements to Stock Exchanges
Box 22
Contents of Box 22:
[Technical Services may need to reformat newsprint before use.]
[Technical Services needs to reformat for use copies of VHS tapes before use.]
Telecommunications
Includes 2 VHS tapes entitled "Telecom Interviews," Dec. 10, 1997
Box 23
Contents of Box 23:
[Technical Services may need to reformat newsprint before use.]
Toiletries to Travel
Box 24
Contents of Box 24:
[Technical Services may need to reformat newsprint before use.]
Travel (cont.) to Utilities

Companies

Major companies include AT&T, DuPont, General Electric, IBM, Kodak, RJR Nabisco, and Xerox.
Files for the 3M company can be found both at the beginning of the alphabetical list and under 'T.'
Box 25
Contents of Box 25:
[Technical Services may need to reformat newsprint before use.]
3M to Agency Advertising
Box 26
Contents of Box 26:
[Technical Services may need to reformat newsprint before use.]
AHA to Alcan
Box 27
Contents of Box 27:
[Technical Services may need to reformat newsprint before use.]
Alcatel to Allied Signal
Box 28
Contents of Box 28:
[Technical Services may need to reformat newsprint before use.]
[Technical Services needs to reformat for use copies of mini-CD before use.]
Allied Signal (cont.) to American Can
Box 29
Contents of Box 29:
[Technical Services may need to reformat newsprint before use.]
American Council of Life Insurance to American Express
Box 30
Contents of Box 30:
[Technical Services may need to reformat newsprint before use.]
American Forest Council to Ameritech
Box 31
Contents of Box 31:
[Technical Services may need to reformat newsprint before use.]
American Machine and Foundry to Arthur Anderson
Box 32
Contents of Box 32:
[Technical Services may need to reformat newsprint before use.]
Arthur D. Little to AT&T
Box 33
Contents of Box 33:
[Technical Services may need to reformat newsprint before use.]
AT&T (cont.) to BASF
Box 34
Contents of Box 34:
[Technical Services may need to reformat newsprint before use.]
BAT Industries to Bayerische Landesbank
Box 35
Contents of Box 35:
[Technical Services may need to reformat newsprint before use.]
Bean, L.L. to Bell Atlantic
Box 36
Contents of Box 36:
[Technical Services may need to reformat newsprint before use.]
Bell Helicopter to Bethlehem Steel
Box 37
Contents of Box 37:
[Technical Services may need to reformat newsprint before use.]
Bethlehem Steel (cont.) to Boise Cascade
Box 38
Contents of Box 38:
[Technical Services may need to reformat newsprint before use.]
Bombardier to Businessweek
Box 39
Contents of Box 39:
[Technical Services may need to reformat newsprint before use.]
Cable & Wireless to Champion
Box 40
Contents of Box 40:
[Technical Services may need to reformat newsprint before use.]
Chase to Cigna
Box 41
Contents of Box 41:
[Technical Services may need to reformat newsprint before use.]
CIT Group to Colt Industries
Box 42
Contents of Box 42:
[Technical Services may need to reformat newsprint before use.]
Combustion Engineering to Continental Group
Box 43
Contents of Box 43:
[Technical Services may need to reformat newsprint before use.]
Continental Insurance to Cullinet
Box 44
Contents of Box 44:
[Technical Services may need to reformat newsprint before use.]
Daewoo to Diebold
Box 45
Contents of Box 45:
[Technical Services may need to reformat newsprint before use.]
Digital to Dun & Bradstreet
Box 46
Contents of Box 46:
[Technical Services may need to reformat newsprint before use.]
DuPont to Eastern
Box 47
Contents of Box 47:
[Technical Services may need to reformat newsprint before use.]
Economist to Esmark
Box 48
Contents of Box 48:
[Technical Services may need to reformat newsprint before use.]
Ethyl to Figgie International
Box 49
Contents of Box 49:
[Technical Services may need to reformat newsprint before use.]
Financial Corp. of America to Ford
Box 50
Contents of Box 50:
[Technical Services may need to reformat newsprint before use.]
Fortune Brands to General Electric
Box 51
Contents of Box 51:
[Technical Services may need to reformat newsprint before use.]
General Electric (cont.) to Georgia Pacific
Box 52
Contents of Box 52:
[Technical Services may need to reformat newsprint before use.]
Gerber to Grace
Box 53
Contents of Box 53:
[Technical Services may need to reformat newsprint before use.]
Grace (cont.) to GTE
Box 54
Contents of Box 54:
[Technical Services may need to reformat newsprint before use.]
GTE (cont.) to Hewlett Packard
Box 55
Contents of Box 355
[Technical Services may need to reformat newsprint or coated fax paper before use.]
[Attention: Contains pictorial material].
Hewlett-Packard (cont.) to Hoffman Laroche
Box 56
Contents of Box 56:
[Technical Services may need to reformat newsprint or coated fax paper before use.]
Hoffman Laroche (cont.) to Hughes
Box 57
Contents of Box 57:
[Technical Services may need to reformat newsprint before use.]
Hoover to IBM
Box 58
Contents of Box 58:
[Technical Services may need to reformat newsprint before use.]
IBM (cont.) to Intel
Box 59
Contents of Box 59:
[Technical Services may need to reformat newsprint before use.]
Integrated Resources to ITT
Box 60
Contents of Box 60:
[Technical Services may need to reformat newsprint before use.]
ITT (cont.) to Knight Ridder
Box 61
Contents of Box 61:
[Technical Services may need to reformat newsprint before use.]
Kodak to Leica
Box 62
Contents of Box 62:
[Technical Services may need to reformat newsprint before use.]
LG Electronics to LTV
Box 63
Contents of Box 63:
[Technical Services may need to reformat newsprint before use.]
Macy's to McDonnel-Douglas
Box 64
Contents of Box 64:
[Technical Services may need to reformat newsprint before use.]
McDonnel-Douglas (cont.) to Mitel
Box 65
Contents of Box 65:
[Technical Services may need to reformat newsprint before use.]
MNC Financial to Monsanto
Box 66
Contents of Box 66:
[Technical Services may need to reformat newsprint before use.]
Monsanto (cont.) to Motorola
Box 67
Contents of Box 67:
[Technical Services may need to reformat newsprint before use.]
Motorola (cont.) to Panhandle Eastern Corp.
Box 68
Contents of Box 68:
[Technical Services may need to reformat newsprint before use.]
Parke Davis to Pennwalt
Box 69
Contents of Box 69:
[Technical Services may need to reformat newsprint before use.]
Pennzoil to Phillip Morris
Box 70
Contents of Box 70:
[Technical Services may need to reformat newsprint before use.]
[Attention: Contains pictorial materials.]
Phillips to Polar USA
Box 71
Contents of Box 71:
[Technical Services may need to reformat newsprint before use.]
Potlatch to Quantum
Box 72
Contents of Box 72:
[Technical Services may need to reformat newsprint before use.]
Questar to Reuter Corp. 2000
Box 73
Contents of Box 73:
[Technical Services may need to reformat newsprint before use.]
Reynolds Aluminum to Rockwell International
Box 73
Contents of Box 73:
[Technical Services may need to reformat newsprint before use.]
Rockwell International (cont.) to Schlumberger
Box 74
Contents of Box 74:
[Technical Services may need to reformat newsprint before use.]
Rockwell International (cont.) to Schlumberger
Box 75
Contents of Box 75:
[Technical Services may need to reformat newsprint before use.]
Schott to Shell
Box 76
Contents of Box 76:
[Technical Services may need to reformat newsprint before use.]
[Oversize material removed to Box 88.]
Shell (cont.) to Singer
Box 77
Contents of Box 77:
[Technical Services may need to reformat newsprint before use.]
Singer (cont.) to Smithsonian
Box 78
Contents of Box 78:
[Technical Services may need to reformat newsprint before use.]
Smithsonian (cont.) to Southeastern Bell
Box 79
Contents of Box 79:
[Technical Services may need to reformat newsprint before use.]
Sperry to Telephone Misc.
Box 80
Contents of Box 80:
[Technical Services may need to reformat newsprint before use.]
Temple Island to 3M
Box 81
Contents of Box 81:
[Technical Services may need to reformat newsprint before use.]
[Technical Services needs to reformat for use copy of computer disk before use.]
3M (cont.) to Travelers Group
Box 82
Contents of Box 82:
[Technical Services may need to reformat newsprint before use.]
Tribune Co. to TRW
Box 83
Contents of Box 83:
[Technical Services may need to reformat newsprint before use.]
[Technical Services needs to reformat for use copy of VHS tape before use.]
Turner Construction to United Steelworkers of America
Includes VHS tape entitled "TV Answer - Opportunities for Advertisers and Programmers"
Box 84
Contents of Box 84:
[Technical Services may need to reformat newsprint before use.]
U.S. Chamber of Commerce to Walt Disney Co.
Box 85
Contents of Box 85:
[Technical Services may need to reformat newsprint before use.]
Wang to Western Union
Box 86
Contents of Box 86:
[Technical Services may need to reformat newsprint before use.]
Westin to Xerox
Box 87
Contents of Box 87:
[Technical Services may need to reformat newsprint before use.]
Xerox (cont.) to Zurich Insurance Group

Oversize materials

Oversize Box   88
Contents of Oversize Box 88:
Industries Series
Insurance materials removed from Box 10
Restaurants materials removed from Box 20
Companies Series
Singer materials removed from Box 76