Inventory of the D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated
[top]Descriptive Summary
TitleD'Arcy Masius Benton & Bowles Archives,
1929-1995 and undated
Creator
D'Arcy Masius Benton &
Bowles
Extent
152 Linear Feet
30,220 Items
Repository
30,220 Items
Duke University Rare Book, Manuscript, and Special
Collections Library
Language
English.
[top]
Administrative Information
Online ItemsSelected items from this collection have been digitized and are available in:
AdViews - Duke Digital Collections
Access Restrictions
Collection is open for research.
However, original audiovisual materials are closed to researchers. Some use copies are available in the collection. Consult research services for further information.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in the D'Arcy Masius Benton & Bowles
Archives have not been transferred to Duke University in their entirety. For
further information, see the section on copyright in the Regulations and
Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], D'Arcy Masius Benton & Bowles
Archives,
1929-1995 and undated, Rare Book, Manuscript, and Special
Collections Library, Duke University.
Provenance
The D'Arcy Masius Benton & Bowles Archives were transferred to
the Rare Book, Manuscript, and Special Collections Library by D'Arcy Masius
Benton & Bowles in 1991 and 2001.
Processing Information
Processed by: Donna Longo DiMichele; Finding aid completed and
edited by Ellen Gartrell and Katherine Hufstetler. Processing of this
collection was supported in part by gifts from D'Arcy Masius Benton &
Bowles and the John and Kelly Hartman Foundation.
Completed 1994; additional processing completed 2008
Additions minimally processed by Ruth E. Bryan, Debborah Carson,
Michael Shumate
Encoded by Katherine Hufstetler, Alvin Pollock, Stephen Douglas
Miller, Richard Collier, Ruth E. Bryan
Last updated 2008.
This finding aid is NCEAD compliant.
[top]
Historical Note
D'Arcy Masius Benton & Bowles| 1985, Nov. | Established by the merger of the Benton & Bowles and D'Arcy-MacManus and Masius advertising agencies; John S. Bowen became Chief Executive Officer; Harold Bay became President |
| 1990 | Roy J. Bostock named Chairman and CEO |
| 1929 | William B. Benton and Chester W. Bowles opened the first office in New York City |
| 1932 | Benton & Bowles incorporated; Atherton W. Hobler became a partner in Benton & Bowles |
| 1936 | William B. Benton resigned and sold his interest in the company |
| 1941 | Chester W. Bowles resigned and sold his interest in the company; Atherton W. Hobler became President |
| 1941-1950 | Hobler served as Chairman of the Board |
| 1948 | First television copy writer, Gordon Webber, hired |
| 1950 | Hobler became Chairman of the Executive Committee |
| 1958 | First international office opened in London |
| 1959 | Broadcast Commercial Production department established with Gordon Webber as director |
| 1967 | L. T. Steele became Chairman of the Board |
| 1968 | Victor G. Bloede became President and Chief Executive Officer |
| 1971 | John S. Bowen became President and Chief Executive Officer; Victor G. Bloede became Chairman of the Board; L. T. Steele became Chairman of the Executive committee |
| 1972 | Medicus Communications established as a subsidiary company |
| 1979 | Manning, Selvage and Lee (public relations firm) acquired |
| 1981 | B&B Direct created as partner company |
| 1906 | D'Arcy Advertising Company founded by William Cheever D'Arcy |
| 1971 | D'Arcy-MacManus International established from merger of D'Arcy Advertising and MacManus, John & Adams |
| 1972 | D'Arcy-MacManus International and Masius, Wynne-Williams exchange stock to form D'Arcy-MacManus & Masius (known as Masius & D'Arcy-MacManus in Europe) |
Collection Overview
The D'Arcy Masius Benton & Bowles (DMB&B) Archives consists of
advertising agency records spanning the years 1929 to 1995. The bulk of the
material dates from the 1950s to the mid-1980s. The Archives includes material
that documents aspects of three advertising agencies: D'Arcy Masius Benton
& Bowles (DMB&B), Benton & Bowles (B&B), and D'Arcy-MacManus
& Masius (D-MM).
The Archives as a whole provides a comprehensive overview of Benton
& Bowles advertisements (1932-1995) and commercials (1950s-1980s), primarily
those created by the agency's New York office. Other major topics include the
advertising careers of William B. Benton and Atherton W. Hobler; research and
publication about the history of Benton & Bowles by Gordon Webber and Frank
Smith; television programs created by B&B in the 1950s; aspects of employee
training, recruitment, and management; and marketing research. The Archives
also documents the merger of the D'Arcy-MacManus & Masius agency with
Benton & Bowles to form DMB&B in 1985. There is very little information in the Archives about the
D'Arcy-MacManus & Masius agency prior to the merger. Also, material about
Benton & Bowles offices other than New York is limited, and found mostly in
B&B house organs.
The D'Arcy-MacManus Masius Files comprise a very small amount of
materials in the Archives. Although the D'Arcy agency had its roots in 1906,
the Items gathered here date only from 1972-1985, mainly 1981 to 1985. They
consist of corporate publications, notes, and clippings. The 75th Anniversary
edition of
"Between Us"
contains an overview of
the history of D'Arcy-MacManus & Masius, especially of the D'Arcy
Advertising Company, and its clients.
Profiles, a resource book, provides
information on all of the divisions of the D'Arcy -MacManus Masius Worldwide
group of advertising agencies.
The Benton and Bowles Files are by far the largest part of the
Archives. They include primarily print advertisements (the largest series in
the Archives), but also over 500 films, significant documents relating to the
work of the agency, photographs, and corporate publications. The Benton &
Bowles Files span the years 1929 to 1985, although most of the material dates
from 1950s and after. Item types in the collection include internal memoranda;
reports; speeches; printed material (manuals, leaflets, pamphlets, and house
organs); photographs; research notes; credentials; employee training material;
press releases and clippings; book manuscripts; audio tapes of oral history
interviews; and financial papers. The Benton & Bowles Files provide
documentation of the history of print and television advertising; television
programming; the history of the B&B agency and its corporate culture;
corporate communications; marketing research; and advertising executives.
The earliest Items in the B&B Files are two small bank books
recording account activity of the fledgling agency from 1929 to 1935 and copies
of William (
"Billie"
) Benton's long letters to
his mother, 1929-1938, in which he confides details of his new advertising
agency as well as family matters. A small number of other Items date from the
1930s and 1940s and illustrate isolated aspects of the agency's business in
that period.
Long series of various agency house organs begin in 1947 and provide
the most complete and continuous views of Benton & Bowles, its clients,
advertising campaigns, personnel, and various offices in the U.S. and
abroad.
The Advertisements Series is the largest section
of the Archives and contains comprehensive files of print advertising campaigns
developed mainly by Benton & Bowles from 1932-1980. The Series includes primarily proofs,
along with some tearsheets, of consumer and trade advertisements, most from
U.S. magazines and newspapers. Files for a few clients include unusual
material, such as packaging or client newsletters. Most of the advertisements
were removed from large scrapbooks into which B&B employees had pasted
them; many have suffered glue damage, but they remain an invaluable source for
studying the development of a number of advertising campaigns over long periods
of time. Longtime clients of B&B included Procter & Gamble and General
Foods, among many others. Neither the Advertisements Series nor any other part
of the Archives contains substantial documentation of the creative processes
behind the advertisements and advertising campaigns.
For additional information about the Advertisements Series, see the
data collection sheets in the Information Folders about the DMB&B Archives.
The data collection sheets provide notes about: languages, other than English,
used in the advertisements; countries, other than the United States, for which
advertisements were produced; the use of celebrities in the advertisements;
themes or social and political issues that can be studied in the
advertisements; and the use of comic illustrations. The data collection sheets
also note the existence of collateral literature for certain advertising
campaigns. The Information Folders also contain a list of Benton & Bowles
clients and the dates of agency-client relationships.
The Audiovisual Series (RESTRICTED) contains over
500 reels of 16mm film varying in lengths from 200' to 1600'. The majority of
the films are compilations of commercials created mainly by Benton & Bowles for
many different clients. Also included are several dozen reels of vintage
television programs (shows created or sponsored by B&B), several
stockholders' meetings, speeches, new business presentations, and outtakes. At
the time of this writing, most of the films have not been viewed in their entirety,
indexed, or reformatted. However, a selection of films has been reformatted for research use.
Addition (accession #2001-0103) (554 items, 7.5 linear ft.; dated [ca.
1950s]-[1980s]) comprises 16-mm film reels of commercials. Brand names and
clients include Crest, Post cereals, Scope, Yardley, Hardees, Grape Nuts,
Hasbro, and Pampers. Viewing of commercials is restricted until videocassette
use copies are made. For a container list, contact a Reference Archivist.
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Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Proctor & Gamble Company.
- General Foods Corporation.
- Allied Chemical Corporation.
- Avco Corporation.
- Colgate Palmolive Co.
- Florida Citrus Commission.
- International Business Machines Corporation.
- West Point Pepperell (Firm).
- Advertising.
- Marketing research.
- Advertising agencies.
- Advertising executives.
- D'Arcy Masius Benton & Bowles.
- Hobler, Atherton W., 1890-1974.
- Benton, William, 1900-1973.
- House organs.
- D'Arcy MacManus Masius.
- Benton & Bowles.
- Webber, Gordon.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
Benton & Bowles, 1929-1986 and undated
26 Boxes
Memoranda, 1959-1985 bulk 1970s-1981
Contains records addressed to the
"Organization,"
that are usually related to the work of the entire company. It also contains
"Inter-office,"
memoranda that refer to specific individuals or groups within the organization. Materials document new partnerships between Benton & Bowles and other companies; changes in management; company directives; announcements; the results of surveys; employee activities; policies; and office operation. Announcements of new, or renewed, client accounts are also documented. Arranged alphabetically by the name of the part of the company to which the memoranda were addressed, then chronologically.
Box B&B 1
International,
1968-1985
Inter-Office,
1959, June,-1985, Oct
Organization,
1937, Oct.-1981
(12 folders)
Box B&B 2
Organization,
1982-1985
(11 folders)
Reports, 1938-1983 bulk 1960s-1983
Contains mostly publications and printed
materials created by the
Benton & Bowles Research Services and
Public Relations. Some reports were distributed to clients or the general
public; others were used primarily by company employees. The reports were based
on research about consumer perspectives, economic conditions, or potential
markets for particular products such as whiskey (1938) or frozen foods (1976).
Potential markets in the new state of Alaska are described in a
1959 report. Lou Harris and
Associates prepared a
1978 report about
Benton & Bowles. See also oversize materials. Arranged in chronological order.
Box B&B 2 (continued)
1938, Congenerics in Whiskey (with accompanying
map)
Box B&B 3
1958(?),
"Perspective: Three simple charts
review our country's economic history at a glance"
1959,
"Our 49th State: An Adventure in
Marketing"
1963,
"International Advertising,"
L.
T. Steele
1964,
"A Consumer Promotion Program for
Manhattan's Finest Retail Enterprises,"
General Public
Relations
1971,
"Strategy Review Board"
1976,
"The Frozen Food Industry and Growth
of Baked Goods"
1978,
"A Study of the Reputation of Benton
& Bowles,"
Louis Harris and Associates
1979,
"Advertiser and Agency Reactions to
Media Research Services,"
Research Services
1979,
"The Great 1979 Gasoline Shortage:
Behavior & Attitudes of the American Family,"
Research
Services
1979,
"A Summary of Recent Developments in
the Fields of Telecommunications Law, Telecommunications Regulations, and New
Technology,"
Media Research
1980,
"Men's Changing Roles in the Family of
the 80s: American Consensus Report,"
Research Services
1981,
"The New TV Technologies: The View
from the Viewer, An American Consensus Report,"
Research
Services
1982,
"Review of Major TV Commercial
Pre-Testing Research Services,"
Research Services
1982,
"Sports on Television: The Viewer
Speaks Out, An American Consensus Report,"
Research Services
Box B&B 4
1983,
"The New TV Technologies; The View
from the Viewer, II, An American Consensus Report,"
Research
Services
Officers and Staff, 1929-1986, undated
Divided into four categories:
Biographical Information; Speeches; Staff Resources; and Recruitment.
Biographical Information, 1929-1986, undated bulk 1970s-1980s
Includes correspondence, pictures, press releases, printed
material, testimony, notes, manuscripts, reprints, clippings, a scrapbook, photographs, and
a press book. The section includes limited
information about a few
Benton & Bowles employees, except for
William B. Benton and
Atherton W. Hobler, who are documented more
fully. The letters from Benton to his mother contain information on the early history of the company as well as on Benton's personal life. The
correspondence gives a personal perspective on the early years of
Benton & Bowles and chronicles financial
changes, marketing strategies, personnel matters, and the general development
of the company throughout the Depression of the
1930sIn the early
letters, Bowles also describes his work with the
Lord & Thomas agency. Additional
information on Hobler and his family is in the History section. Also included is a scrapbook
documenting the Crusade for Freedom, a 1950s era anti-communism activity. Arranged alphabetically by individuals' names. See also Oversize Materials.
Box B&B 4 (continued)
Baker, William R., Jr., Press book regarding trip to Europe to study advertising industry's role in the United Kingdom and European Common Market, 1963, Jan. 19-May 31
(2 folders)
[William R. Baker, Jr., was chairman of the Public Information Committee, New York Campaign, to establish and to fund Radio Free Europe.]
Benton, William B.
Correspondence (family),
1929-1938
(2 folders)
Notes and clippings,
1973,
undated
Bloede, Victor G.
1957-1983
Pictures,
1983,
undated
Bowen's, John S.
1974-1978
Pictures,
1978-1982,
undated
Box B&B 5
Bowen, John S.
Pictures
1978-1982,
undated
Family,
undated
Bowles, Chester W.,
1986, June
Goldberg, Alice,
1983
Guarascio, Philip,
1983
Hobler, Atherton W.
1940-1986,
undated
Pictures,
1970,
undated
Kilborn, Helen Scofield,
1965-1981,
undated
Lusk, Robert,
1958-1971,
undated
Steele, L. T.,
1946-1981,
undated
Webber, Gordon,
1959-1986,
undated
Speeches, circa 1940-1979 bulk 1965-1979
Contains speeches given by company
executives to professional associations such as the
American Association of Advertising Agencies; in workshops on color advertising; at testimonial banquets; and for clients. See the Meetings section for speeches given at Benton & Bowles corporate meetings. Arranged alphabetically by speaker's name, then chronologically.
Box B&B 5 (continued)
Bloede, Victor G.
1974,
American Association of Advertising Agencies
Annual Meeting
1976,
"International Advertising in the
Mid-Seventies"
1979, Response given at American Traditions Award
Dinner in Honor of
Victor G. Bloede
Box B&B 6
Bloede, Victor G.,
1983,
"The Advertising Man and His Social
Responsibility"
Bowen, John S.
1978,
"Never Having to Say You're Sorry,
OR 21 Questions to Ask Before a New Product Luncheon,"
American
Advertising Federation meeting
1979,
"Never Having to Say You're Sorry,
OR 21 Questions to Ask Before a New Product Luncheon,"
Potato Chip/Snack Food Association
meeting,
New Orleans
Guarascio, Philip,
1985,
"Is it Smarter to Barter?"
Hobler, Atherton W.
circa 1940-1945,
"Advertising and Defense"
1967,
"The First Fifty Years are the
Easiest"
Webber, Gordon
1965, Jan.,
"The Creative Role of the Agency
Producer,"
presentation at Racine, Wisconsin
1965, July,
"The Creative Role of the Agency
Producer,"
8th Annual Advertising Age
Creative Workshop, Chicago
1965, Nov.,
"The Color Revolution,"
published in Speaking of Color, A Magazine Conference on
Color
1966,
"The Color revolution,"
AAAA Western Region Conference
1967, Mar. 13,
"The Anatomy of the
Commercial"
1967, Mar. 23,
"The Commercial Five Years From
Now"
1967, Mar. 29,
"An American Looks at
Color,"
1968, Mar.,
"The Agency and the Company: We
Can Live and Prosper Together,"
presentation before Procter & Gamble
(Bonus, Cheer, Dash, Ivory Snow Liquid)
1968, May,
"An Analysis
of Television Commercial Costs"
1968, June,
"ANA-AAAA
Clinic on Integration of Television Advertising"
1972,
"The Television Commercial Five Years From
Now"
1974,
"The Life and Times of the American TV
Commercial"
Staff Resources, 1939-1982, undated
Includes manuals, leaflets, pamphlets, printed material, and lists created for reference or personal use by the employees of the company. Employee training; information for media specialists; lists of staff; employee activities; and management's ideas about employees' responsibilities to the company are documented in this subseries. The materials are grouped in four sections: Account Executives and Assistant Account Executives; Employee Information; Production, including General, Media, Television and Print; and Miscellaneous. Arranged chronologically within sections.
Box B&B 6 (continued)
Account Executives and Assistant Account
Executives
1979, Assistant Account Executive Group,
"Advertising Standards and Clearance Orientation"
1979-1980,
"Summary of
Client Accounting Systems and Procedures"
1980,
"Some Practical Thoughts for the New Account
Executive"
1982, Assistant Account Executive Seminar,
"Broadcast Production"
1982, Assistant Account Executive,
"Media Training
Program, Phase II"
Employee Information
1939, Client Contacts,
Departments, and Staff Resumes
1945-1952, Employee
"Art Show"
1950s-1979, Employee
admonitions
Box B&B 7
Employee Information
1954, 1980-1982,
Personnel Lists
1956,
"About Benton & Bowles"
1957,
"Welcome to Benton & Bowles"
circa 1962-1963,
"Conversation, A Periodic Talk with the People at Benton &
Bowles"
1972,
"Orientation Booklet"
1977,
undated,
"Business
Ethics: Everyone's Responsibility"
1978-1979,
"Benton
& Bowles International: Agency Information Directory"
1981-1983, Hobler
Awards
Production
General
1975,
"Production Department"
1983,
"Procedures for Commercial Broadcast
Coordination"
Media Department
1957,
"Media Fact Book "
1969-1970, Media
Management
1971,
1980,
"Media
Guidelines"
1982, Media Department Agenda
undated, Media
Planning
undated,
"Test Market
Planning/procedures"
Box B&B 8
Production
Television and Print Production
1965,
"Print Ad Control Department
Manual"
1978, Television and Print Production: Buying
Methods
1981, Television Casting-Talent
Contracts
1982, Television and Print Production: Print
Control Department
undated, Television
and Print Production: The Three Main Elements of Print Advertising
undated, Television
and Print Production: TV/Radio Control Department, Summary and
Procedures
Miscellaneous
1968,
"Suggested Program of Experimental Research,"
Advertising Research and Development
circa 1970,
"Syndicated
Market Data Services Purchased by Clients or Agency"
Recruitment, 1950s-1980s
Materials prepared by
Benton & Bowles to attract new employees
to the company. Includes primarily printed
material. Arranged chronologically.
Box B&B 8 (continued)
circa 1959-1962,
"An
Introduction to the Career Opportunities in Advertising- Marketing at Benton
& Bowles"
1959-1964,
"This Booklet
is an Introduction to the Career Opportunities in Advertising-Marketing at
Benton & Bowles"
1950s[?],
"Career opportunities in Advertising and
Marketing at Benton & Bowles"
1966, advertisement for recruitment
1970s[?],
"Opportunities in Account Management at
Benton & Bowles, Inc."
1980s[?],
"Benton & Bowles Recruitment
Advertising"
Corporate Publications, 1938-1985 bulk 1940s-1985
Includes primarily printed materials, as well as photographs and negatives, manuscript drafts of publications, and memoranda. The publications chronicle company history from 1947 to the 1980sMost of the runs for each publication are complete and they form the bulk of the section. Many of the stories about advertising campaigns center on human interest factors, such as the role of an actor in a commercial or a company event that launched the campaign. Organized into three sections: House Organs, Credentials, and Press Releases. The Credentials were created by Benton & Bowles to give prospective clients a general overview of the company and its services. House Organs focus primarily on news about the company, but also include a considerable amount of information about clients and advertising campaigns, management, domestic and international offices of Benton & Bowles subsidiary companies, corporate research, other advertising agencies, and various business, social, and personal activities of Benton & Bowles employees. The Press Releases include news about management changes, research reports, and clients. Credentials are arranged chronologically; House Organs, in alphabetical order by title, then chronologically; and Press Releases are in chronological order. See also oversize materials.
Box B&B 8 (continued)
Credentials
1938,
"A History of Benton & Bowles...Nine Years
Old This Summer"
1939[?], Research Organization form letter
1943,
"A Presentation of the Services of Benton &
Bowles"
1955-1956,
"Questions and
Answers About Benton & Bowles"
Box B&B 9
Credentials
1957, Dec.,
"Hey! Where's
Everybody (Relocation from Madison Ave. to Fifty Ave., N.Y.)"
1958, Jan. 21,
"Buick:
Benton & Bowles Is Right for Buick"
(an original notebook prepared for a
day long meeting)
1958,
"Major U.S. Advertisers in Terms of Benton &
Bowles' New Business Interest"
1959,
"Facts About Benton & Bowles"
1961, Credentials book
1962, Credentials book
1963,
"Business Development Program"
1963,
"Some Notes from an Autobiography... Benton
& Bowles, Inc. for Beech-Nut Life Savers, Inc."
1969-1972[?],
"This is
Benton & Bowles,"
(B&B News Releases)
1960s[?],
"One Simple Selling Idea, Dramatically
Presented"
1970[?],
"This is Benton & Bowles"
1971[?],
"Some Thoughts About Benton &
Bowles"
1974,
"It's Not Creative Unless It Sells"
Box B&B 10
Credentials
1977-1978,
"Profile of an
International Advertising Agency"
1978,
"Twenty Questions To Ask Before You Launch A New
Product"
1980,
"Introduction to Benton &
Bowles"
Credentials
1981-1982,
"B&B -
Profile of an Advertising Agency"
1982,
"Profile of an Advertising Agency,"
booklet
update
1985,
"The Bright Stuff"
1985,
"Quick Facts about B&B"
1985[?],
"Sales"
House Organs
B&B
Bulletin,
1947, Feb.-1948, Apr
(4 folders)
Box B&B 11
B&B
Bulletin, (continued)
1948, May-1950
(8 folders)
Box B&B 12
B&B
Bulletin, (continued)
1951-1958
(10 folders)
Box B&B 13
B&B Bulletin, (continued)
1959-1961
(5 folders)
B&B Bulletin, London Edition,
1962
B&B Europe
Newsletter,
1979
B&B Impressions,
1968-1972
B&B Ink,
Illustrations,
1982, Jan.-Feb(2
folders) (for copies of publication, see Oversize)
Box B&B 14
B&B Ink,
Illustrations (continued) ,
1982, Apr.-Oct
(9 folders)
B&B News,
1968, Apr.-1970, Feb
(2 folders)
Box B&B 15
B&B News, (continued)
1971-1981
(9 folders)
B&B Production News,
1968-1971
Press Releases,
"B&B News"
1941-1952,
1979-1985
1980-1985,
[Clients: AMF; Apollo; J. Aron & Co.; Blistex; Corning Glass Works; Ericsson; Everstyl; Folio Society; Marine Midland Bank; Jeffrey Martin; Milliken & Co.; Brown Forman Distillers; Pinkerton Tobacco Co.; Prestel International; Quincy's Family Steakhouse; RCA Showtime; Refining; Texas Commerce Bankshares; UNICEF; Coalition for Literacy]
Subsidiary Companies, 1979-1980s
Includes correspondence, memoranda, press releases, client lists, clippings, and printed material. Primarily documents Manning, Selvage and Lee, a public relations firm. There is information about its mission and the purchase of the firm by Benton & Bowles. There is little information about Medicus Communications or Riverview Productions. Arranged by subsidiary company name, and then chronologically with pictures at the end.
Box B&B 15 (continued)
Manning, Slevage and Lee
1979, Nov. 21-1981, Sept. 24,
undated
Pictures,
1979-1980s
(2 folders)
Box B&B 16
Manning, Selvage and Lee, Pictures,
1979-1980s
(4 folders)
Medicus Communications,
1981,
undated
Riverview Productions, Inc.,
1985
Clients, 1931-1985, undated (bulk 1970-1980s, undated)
Includes correspondence, memoranda, reports, collateral literature (leaflets, brochures), press releases, notes, clippings, research records, printed material, photographs, and storyboards. Documents several aspects of advertising, including agreements for new advertising campaigns between Benton & Bowles and its clients; marketing strategies, including the early use of coupons; the adapting of advertising copy for use in local settings; the effectiveness of radio and television commercials; and the employment of celebrities in advertising campaigns. Clients most heavily represented include: Procter & Gamble Co.; General Foods; and Standard Brands . Additionally, there are research notes on consumer recall testing of television commercials for the Florida Citrus Commission, General Petroleum Company of Calif. (Mobil Oil), H.C. Moores Co. (Pream Instant Coffee Cream), and Texaco. Press releases about clients may be found in Corporate Publications. Arranged with a 1982 list of clients at the beginning of the series, then alphabetically by clients' names. Where the materials are further subdivided, they are arranged alphabetically by names of products; followed by correspondence, memoranda, and reports that are not product-specific.
Box B&B 16 (continued)
Client list for B&B International,
1982
Avanti: Media Plan for
1983,
1982
AVCO Manufacturing Corp., Crosley Division,
1950s
Bituminous Coal Institute,
undated
Bolla Wines (see Jos. Garneau Co.)
Can Manufacturers Institute,
undated
Crosley (see AVCO)
Eckrich (see Peter Eckrich and Sons)
E. F. Hutton and Co.,
1982-1984
Emery Worldwide (Emery Air Freight Corp.),
1982,
undated
Fiat Motors of North America,
1981,
undated
Florida Citrus commission,
1962
General Foods Corp.
Dessert Division: Birds Eye Cool Whip Non-Dairy
Whipped Topping,
1980-1982
Maxwell House Division
Brim Decaffeinated Coffee,
1980-1982;
"Here's to
Veterans,"
awards to client and B&B from U.S. Veterans Administration,
1950s?
Maxwell House Radio
"Showboat,"
1933, May
Memorandum: to Ralph Starr Butler, General Foods, from
Chester Bowles of B&B regarding the use of coupons,
1931, Sept. 10
Report:
"Production of Television and Radio
Commercials"
prepared for
General Petroleum Co. of California, Mobil Oil,
undated
Goodyear Tire and Rubber co. (see Oversize
Series)
Hardee's Food Systems,
1980-1985
H.C. Moores Co., Division of M&R Dietetic
Laboratories/Pream Instant Coffee Cream,
1962
Jos. Garneau Co./Bolla Wines,
1984
Jos. Schlitz Brewing Co./Schiltz Malt Liquor,
1980,
undated
Lenox,
1950,
undated
Mobil Oil (see General Petroleum of
California)
Muscular Dystrophy Association,
1981,
undated
Mutual Life Insurance Co.,
undated
Nabisco (see Standard Brands)
Norwich-Eaton Pharmaceutical Co./Pepto Bismol,
1981-1982
(2 folders)
Peter Eckrich and Sons,
1981,
undated
Planters Products (see Standard Brands)
Box B&B 17
Procter & Gamble Co.
Charmin Bathroom Tissue: 15th Year
Celebration
1979-1981
Pictures,
1979-1981
Prell,
1962
Scope and Zest,
1980-1981
Correspondence and memoranda,
1941-1958
Prudential Insurance Co. of America
"Great Composers, Six Radio Dramatizations, presented
on
"The Family Hour,"
1943
Schlitz (see Jos. Schiltz)
Standard Brands, Planters Products
(Nabisco)
Planters Nuts
1979-1982
Eva Gabor & Smothers,
1979-1982
Planters Oil,
1979
Stroh (see Jos. Schlitz)
Texaco,
1962-1980
Western Electric Co.,
1945
Meetings, 1967-1982 (bulk 1967-1977)
Contains speeches and agendas. See also oversize materials.
Arranged by type of meeting and then chronologically.
Box B&B 17 (continued)
International Conferences
1967, Jan. 17, [First
Annual Business Planning Conference], address by L. T. Steele
1968, Jan. 16-20, Second
Annual Business Planning Conference, program and address by
L. T. Steele
1970, Jan. 19-23, Fourth
Annual Business Planning Conference, program and addresses by
L. T. Steele and
Victor G. Bloede
Box B&B 18
International Conferences
1971, Jan. 19-22, Fifth
Annual Business Planning Conference, address by L. T. Steele
1972, Jan. 22-28, sixth
Annual Business Planning Conference, address by L. T. Steele
1973, Jan. 26 Seventh[?]
Annual Business Planning Conference, address by L. T. Steele,
"The Future of
B&B International"
1977, May 10, Eleventh[?]
Annual Business Planning Conference, address by Victor G. Bloede
Stockholders Meetings,
1967-1982
(8 folders)
Clippings, 1980-1985
Includes clipping compilations and loose clippings. Arranged by
title of the compilation, then chronologically. Loose clippings arranged in
chronological order. See also oversize materials.
Box B&B 18 (continued)
Compilations:
"B&B in the News,"
1980, Nov.-1982, Dec
(2 folders)
Box B&B 19
Compilations:
"B&B in the News,"
1983, June-1984, April
(3 folders)
Compilations:
"B&B Publicity Reports,"
1982-1985
(5 folders)
History, circa 1957-1979, undated (bulk 1967-1978)
Contains company history research files and
manuscripts that were created by three Benton & Bowles staff members:
Atherton Hobler,
Frank Smith, and
Gordon Webber. Arranged into three categories:
Atherton W. Hobler Autobiographies,
Frank Smith Project, and
Gordon Webber Project, Our Kind of People.
Atherton W. Hobler Autobiographies, 1960s-1970s
Includes manuscripts and some correspondence. Includes
information about Hobler's earlier advertising work with the
Gardner Advertising Company. Hobler's
writings include information about the development of
Benton & Bowles advertising campaigns
for clients, such as
General Foods (Maxwell House Coffee, Cool Whip),
the
Florida Citrus Commission,
Procter & Gamble (Ivory Snow, Pampers, Prell,
Scope, Tide, Zest),
S. C. Johnson & Son (Pledge), and
Vick Chemical Co. (Nyquil), and information
about company operations and the activities of its executives. Hobler's career
is also documented in the Officers and Staff Series (Biographical Information). Arranged with
draft manuscripts first, followed by correspondence and chapter drafts.
Box B&B 19 (continued)
"Education of One Advertising Man,"
circa 1967
"I Saw the Change,"
draft outline for manuscript,
1960s?
"The Triangle of Marketing Success"
Manuscript,
1970s
Box B&B 20
"The Triangle of Marketing Success"
Drafts of chapters,
1971
Correspondence,
circa 1967-1971
Frank Smith Project, 1967-1968, undated
Includes manuscript drafts, notes, correspondence, memoranda,
manuals, printed material, clippings, transcriptions, and press releases. There are a few original research notes; materials consist primarily of resource materials collected
from B&B company files and manuscript drafts. Frank Smith's manuscript was
not published.
Arranged by form of draft (e.g., first draft), followed by correspondence,
memoranda, and resource materials about various time periods. See also oversize
material.
Box B&B 20 (continued)
First draft,
1968
Background and Status Report; objectives of the
history
Title; cover design; preface; Chapter I,
"The
Beginnings of the Business"
Chapter II,
"Bill Benton"
; Chapter III,
"Chet
Bowles"
Chapter IV,
"1930-1931"
Chapter V,
"1932"
; Chapter VI,
"Hobe"
[Hobler];
Chapter VII,
"1933-1936"
Manuscript draft and notes, 1968
Chapter I and II,
"Bill Benton"
(pp. 1-59)
(2 folders)
Box B&B 21
Manuscript draft and notes,
1968
Chapter II,
"Bill Benton"
(pp. 1-15)
Part II,
"Bill Benton"
(pp. 98-223)
Chapter III,
"Chester Bowles"
(2 folders)
Correspondence and memoranda,
1968-1969
Resource materials about
1930,
1941-1968,
undated
(3 folders)
Box B&B 22
Resource materials
1948-1971,
undated
(4 folders)
Miscellaneous,
1967-1968
Gordon Webber Project, Our Kind of People, 1960s-1979
Includes audio tapes, printed material, and advertisements. Contains research for Our
Kind of People: The Story of the First 50 Years at Benton & Bowles,
published by Benton & Bowles for its 50th anniversary in
1979The audiotapes of
Webber's interviews with B&B executives provide personal views of the
company's history. Also
includes advertisements that were considered, but not used, for illustrations
in the book.
Arranged with published volume first, followed by the original manuscripts, and
then research by type of material. See also oversize materials.
Box B&B 22 (continued)
Our Kind of People: The Story of the First 50 Years at
Benton & Bowles,
1979 (1 vol.)
Our Kind of People: Original manuscript,
1978? (pp.
1-92)
Box B&B 23
Our Kind of People
Original manuscript,
1978? (pp. 93-276)
(3 folders)
Index to audio tapes of interviews,
1978-1978
Interview tapes
Benton, Bill with
Martha Deane,
1970, May 14
Bloede, Vic.,
1978, Aug. 9-30 (3
tapes)
Bowen, Jack,
1978, Sept. 26 (2
tapes
Casey, Dick,
1978, Oct. 12
Ende, Dick,
1978, Sept. 21
Fescina, Andy,
1978, Dec. 15
Gilbert, A. M. (Gil),
1978, Aug. 15, Sept.
6 (4 tapes)
Hamel, Al,
1978, Sept. 12 (2
tapes)
Box B&B 24
Our Kind of People
Interview tapes (continued)
Lind, Ray; McKenzie, R. L.,
1978, Oct. 11, Nov.
12 (2 tapes
McDermott, Tom,
1978, Oct. 3 (2
tapes)
Pattison, Pat,
1978, Oct. 4 (2
tapes)
Rich, Lee,
1978, Oct.
2
Rogers, Jim,
1978, Nov.
2
Schneeberg, Ed,
1978, Oct. 11 (2
tapes)
Schneider, Bill,
1978, Oct.
11
Scofield, Helen,
1978, Sept.
7
Sidnam, Alan,
1978, Sept. 19 (2
tapes)
Smith, Frank,
1978, Oct. 24 (2
tapes)
Speer, David,
1978, Dec.
21
Steele, Ted,
1978, Aug. 17, July
27, Aug. 25 (5 tapes)
Tompkins, Bill,
1978, Sept. 13, 17 (2
tapes)
"Jingle Jam,"
presentation by
Pat Pattison,
1957, Mar1
Staff meeting,
1957, Feb. 26
Box B&B 25
Our Kind of People
Library research,
1960s-1979
Resource material: Medicus Communications, B&B
Production Dept., Personnel Dept., Promotion Dept., and Miscellaneous,
1978,
undated
Illustrations, not used in book,
undated
(2 folders)
Illustrations, used in book,
undated
(2 folders)
Miscellaneous Materials, 1929-circa 1980, undated
Includes certificates, printed material, correspondence,
invitations, photographs, a video cassette and reports. Arranged alphabetically
by subject. See also oversize materials.
Box B&B 26
Awards,
circa 1980
"The Bowen Road Show: History of D-MM and B&B,"
undated
Correspondence,
1957-1959
Fiftieth Anniversary of Benton & Bowles
Dinner Invitation,
circa 1979
"Our Fiftieth Anniversary Year, A Photographic
Record,"
1979
Financial papers
Benton & Bowles Passbooks,
1929-1935
Fiscal Development Retrospective,
1930-1935
Harvard College, Harvard Business School:
Case Studies of Benton & Bowles,
1966
World War II effort,
1943
Pictures
New York Office building, 909 Third
[Ave.?],
undated
Corporate airplanes,
1948-1960s
D'Arcy-MacManus Masius, 1972-1985, undated
Contains a chronological history of
D'Arcy Advertising and its mergers that formed D'Arcy-MacManus Masius (D-MM); a profile directory that provides information relative to the D-MM Worldwide group of advertising agencies, biographical and historical notes, and clippings about the company.
Box D-MM 1
Corporate Publications
Between Us, 75th Anniversary Edition,
circa 1981
Profiles
Information contacts,
1982
Introduction,
1982
DM&M worldwide,
1982
Africa,
1982
Australasia/Far East,
1982
Europe,
1982
Latin/South America,
1982
North America,
1982
Inter-Ad,
1982
Notes/manuscript: Biographical information for William
C. D'Arcy and Leonard Masius,
undated
Notes/manuscript: History of company,
undated
Clippings,
1972, Oct. 16-1985, July 1,
undated
D'Arcy Masius Benton & Bowles, 1985-1989 and undated
6 Boxes
Memoranda, 1985-1986
Includes directives and announcements that
were issued by the New York and Corporate Offices about events, policies,
procedures, personnel changes, benefits, employee recreation, and other company
business. Arranged in reverse chronological order.
Box DMB&B 1
1985, Sept.-1986, Oct
(2 folders)
Reports, 1980s-1986
Contains two major research reports and related clippings.
Box DMB&B 1 (continued)
Belief Dynamics... A Discipline
for Managing Beliefs and Behavior,
1980s
Fear and Fantasies of the
American Consumer, An American Consensus Report,
1986, May
Clipping index and summary,
1986, June 17
Clipping Vol. I and II (Supplements),
1986
(2 folders)
Officers and Staff, 1986-1988
Contains staff resources printed material and related
correspondence. Arranged chronologically. See also oversize materials.
Box DMB&B 2
1986, Corporate Out-of-Home
Medical Department Catalog
1987, Chairman's Report to
Employee, sent to company employees
1988, Feb., Management
Directory
Corporate Publications, 1985-1988
Adventures and Momentum are house organs and convey primarily
internal news. Includes printed material and related correspondence.
Arranged alphabetically by title, then chronologically. See also oversize
materials.
Box DMB&B 2 (continued)
Annual Report,
1988
Adventures (formerly NY Adventures,
1986-1988
(2 folders)
Adventures artwork,
1986, April (Clients:
Procter & Gamble, FTD-San Diego Chicken)
DMB&B: A Celebrated New
Force... (inaugural edition),
1985, Oct
Momentum,
1986-1988
(1 folders)
Clients, undated
Contains story boards, photographs, and negatives.
Box DMB&B 2 (continued)
MCI Communications Corp.,
undated
Meetings, 1987
Contains speeches given at the DMB&B
Worldwide Management Meeting in
1987Arranged
alphabetically by name of speaker.
Box DMB&B 2 (continued)
DMB&B Worldwide Management Meeting,
1987, Apr. 30
Bostock, Roy,
"The U.S. Division"
Redwell, Peter,
"The International Division"
Simko, George,
"The Diversified Communications
Companies"
Clippings, 1985-1989
News and events
related to DMB&B and its clients through articles that were compiled on a
monthly schedule and distributed as press clipping books to the Worldwide
Management executives. Also contains some loose clippings. Arranged
chronologically.
Box DMB&B 2 (continued)
Merger,
1985
Compilations:
1985-1986, Feb. 3
(3 folders)
Box DMB&B 3
Compilation:
1986, Apr.-July
(4 folders)
Box DMB&B 4
Compilation:
1986, Aug.-Nov. 9, undated
(6 folders)
Box DMB&B 5
Compilation:
1986, Nov. 10-1987, Jan
(6 folders)
"DMB&B in the News,"
(clipping book),
1989, May
Pictures, 1985-1986
Includes photographic prints, contact prints, negatives, transparencies, and a memorandum. Primarily documents the company's officers and staff, including those at subsidiary companies. Photographs of staff at merger celebrations worldwide form about one-half of the materials. The theme
"We're So Excited"
is displayed on banners held by staff in many of the merger photographs. Includes pictures of the DMB&B Worldwide Management meeting and other meetings. Also includes photographs of the staff of Benton & Bowles subsidiary companies. Arranged in four sections: Officers and Staff, in chronological order; Merger-related events, by office location, U.S. and internationally; and Miscellaneous subjects, in chronological order.
Box DMB&B 5 (continued)
Officers and Staff
1985-1986, Portraits:
Michael Dabrowski,
Erica Gillespie,
Joel Harrison,
Tom Lentz,
Joel Maliniak,
Steve Marlow,
Red Norman,
Andrew Salzman,
Dave Williamson
1986, Jan. 29,
Mary Snyder's retirement party
(New York Office)
1986, Mar. 11,
John S. Bowen's presentation and reception
(New York Office)
1986, Employee Relations Committee
1986, United Way
1985fund drive
winners
Box DMB&B 6
Meetings
1986, Jan. 20, Board of
Directors
1986, Apr7, Board
presentation
1987, Apr.,
DMB&B Worldwide Management
meeting
Merger
Bloomfield Hills, Mich., holiday party,
1985, Dec. 17
Bloomfield Hills charities committee donation,
1985, Dec
Chicago holiday/merger party,
1985, Nov.-Dec
New York holiday/merger party,
1985, Nov. 25
New York staff,
1985, Nov. 25
San Francisco holiday party,
1985(?)
Various locations: celebrations,
1985, Nov.-Dec
Various locations: holiday/merger celebrations,
1985, Nov.-Dec
Miscellaneous
Breakfast with the Networks, ABC,
1986, Jan. 22
San Francisco office,
undated
Advertisements, 1932-1995
General Foods is the client for which the most extensive corpus of
material exists; the
Procter & Gamble Company is represented in
the second largest corpus of advertisements. Other clients with extensive
amounts of material include:
Allied Chemical Corporation,
AVCO Manufacturing Company and its Crosley Division,
Best Foods,
the Colgate-Palmolive-Peet Company, the
Florida Citrus Commission,
International Business Machines (IBM), and
West Point Pepperell.
Benton & Bowles house advertisements are
also included. Many items are fragile, some having been damaged by glue
used to mount them in scrapbooks. Arranged alphabetically by the name of the client. See also
oversize materials.
Allied Chemical Corporation (See also Oversize box OV1)
1959-1960, Consumer magazine
1959, Trade magazine
1959-1960, Trade magazine
1960-1961, Consumer magazine
1960-1964, Consumer newspaper
1960, Trade magazine
1960-1961, Trade magazine
1961-1962, Consumer magazine
1961, Trade magazine
(4 folders)
1961-1962, Trade magazine
1961-1962, Trade newspaper
Box 2
1962, Consumer magazine
(2 folders)
1962-1963, Consumer magazine
1962, Trade magazine
(3 folders)
1962, Trade newspaper
1963, Consumer magazine
1963-1964, Consumer magazine
(3 folders)
1963, Trade magazine
1964, Consumer magazine
(2 folders)
1964-1965, Consumer magazine
1964-1966, Consumer magazine
1964, Trade magazine
(1 of 4 folders)
Box 3
1964, Trade magazine
(2-4 of 4 folders)
1964, Trade newspaper
1965, Consumer magazine
(3 folders)
1965, Trade magazine
(4 folders)
1965-1966, Trade magazine
1965-1966, Trade newspaper
1966, Consumer magazine
(1 of 2 folders)
Box 4
1966, Consumer magazine
(2 of 2 folders)
1966-1967, Consumer magazine
1966, Consumer newspaper
1966, Trade magazine
(4 folders)
1967, Consumer magazine
(2 folders)
1967-1968, Consumer magazine
1967, Consumer newspaper
1967, Trade magazine
(3 folders)
1968-1969, Consumer newspaper
1968, Trade magazine
(4 folders)
Box 5
1969, Consumer magazine
(2 folders)
1969-1971, Consumer magazine
1969, Trade magazine
(3 folders)
1970, Trade magazine
1970-1971, Trade magazine
American Express (See also Oversize box OV1)
1949-1951, Consumer magazine
1949-1958, Consumer newspaper
1949-1951, Trade magazine
1952-1953, Consumer magazine
Box 6
1952-1953, Trade magazine
1953-1962, Trade newspaper
1954-1956, Consumer magazine
1954-1957, Trade magazine
1957-1959, Consumer magazine
1958-1960, Trade magazine
1959-1960, Consumer newspaper
Box 7
1960, Consumer magazine
1961, Consumer magazine
(2 folders)
1961, Consumer newspaper
(2 folders)
1961, Trade magazine
1962, Consumer magazine
(1 of 2 folders)
Box 8
1962, Consumer magazine
(2 of 2 folders)
1962, Consumer newspaper
1962, Trade magazine
American Motors (See also Oversize box OV1)
1965, Consumer magazine (general)
1965, Consumer magazine (Kelvinator)
1965, Consumer newspaper
1965, Trade magazine
1966, Consumer magazine
(2 folders)
1966-1967, Trade magazine (general)
1966, Trade magazine (Kelvinator)
1966, Trade newspaper
1967, Consumer magazine
1967, Consumer newspaper
1967, Trade magazine (Kelvinator)
AMF, Inc. (See also Oversize box OV1)
1976-1980, Consumer magazine (boats)
1976-1980, Consumer magazine (bowling products)
1976-1980, Trade magazine (bowling products)
1976-1980, Consumer magazine (fitness message)
1976-1980, Consumer and trade magazine (mixed products)
1980, Consumer magazine (tennis)
Arnold Bakers (See also Oversize box OV1)
1948-1949, Consumer magazine
1948-1949, Consumer and trade magazine
1949-1951, Trade magazine
1950-1952, Consumer magazine
1950, Consumer newspaper
1951-1952, Consumer newspaper
Association of American Railroads (See also Oversize box OV1)
1946, Consumer magazine
(2 folders)
1946, Trade magazine
(3 folders)
1946-1959, Trade newspaper
1947, Consumer magazine
(2 folders)
1947, Trade magazine
(3 folders)
1948, Consumer magazine
(2 folders)
1948, Trade magazine
(3 folders)
Box 11
1949, Consumer magazine
(2 folders)
1949, Trade magazine
(2 folders)
1950, Consumer magazine
1950, Trade magazine
(2 folders)
1951, Consumer magazine
1951, Trade magazine
1952, Consumer magazine
1952, Trade magazine
(2 folders)
1953, Consumer magazine
1953, Trade magazine
1954, Consumer magazine
1954, Trade magazine
1955, Consumer magazine
1955-1956, Trade magazine
(2 folders)
Box 12
1957, Consumer magazine
1957-1960, Trade magazine
1959, Consumer magazine
1960, Consumer magazine
AVCO Manufacturing Corp. (All advertising except for Crosley Division consumer products. See also Oversize box OV2)
1949, Trade magazine (Spencer Heaters)
1950-1951, Trade magazine
1951, Consumer magazine (corporate)
1952, Trade magazine (Spencer Heaters)
1952, Trade magazine (Lycoming)
1953-1954, Consumer newspaper
1953-1954, Trade magazine (Spencer Heaters)
1953, Trade magazine (Lycoming)
1954, Trade magazine (Lycoming)
1955, Consumer newspaper (corporate)
1955, Trade magazine (Lycoming)
1956, Consumer newspaper (Research and Advanced Development Division)
1956, Consumer newspaper
1956, Trade magazine (corporate)
Box 13
1956, Trade magazine (Research and Advanced Development Division)
(2 folders)
1956, Trade magazine (Spencer Heaters)
1956, Trade magazine (Lycoming)
1957, Trade magazine (corporate)
1957, Trade magazine (Crosley)
1957, Trade magazine (Lycoming)
1957, Trade magazine (Spencer Heaters)
1958, Consumer magazine
1958, Consumer newspaper
1958, Trade magazine (corporate)
1958, Trade magazine (Lycoming)
1958, Trade magazine
1959, Consumer magazine (corporate)
1959, Consumer newspaper (corporate)
1959, Trade magazine (corporate)
1959, Trade magazine (Lycoming)
1959, Trade magazine
Box 14
1960, Consumer magazine (corporate)
1960, Consumer newspaper
1960, Trade magazine
(2 folders)
1961, Consumer magazine
(2 folders)
1961, Consumer newspaper
1961, Trade magazine (corporate)
1961, Trade magazine (Research and Advanced Development Division)
1961, Trade magazine (Lycoming)
1961, Trade magazine (Electronics and Ordnance Division)
1961, Trade magazine (Nashville Division)
1962, Consumer magazine
1962, Trade magazine (corporate)
1962, Trade magazine (Research and Advanced Development Division)
1962, Trade magazine (Lycoming)
1963, Consumer magazine
1963, Trade magazine
(2 folders)
1964, Consumer magazine
1964, Consumer newspaper
1964, Trade magazine
1965, Consumer magazine
1965, Trade magazine
AVCO-Crosley Consumer Products (See also Oversize boxes OV2-OV3)
1949, Consumer magazine (Shelvador)
(2 folders)
1949, Consumer magazine (radios)
1949, Consumer magazine (ranges)
1949, Consumer magazine (freezers)
1949, Consumer magazine
1949, Consumer magazine (televisions)
1949, Consumer newspaper
1949, Trade magazine (multiple products)
1949, Trade magazine
1949-1951, Trade newspaper
1950, Consumer magazine (Shelvador)
1950, Consumer magazine
(1-3 of 4 folders)
Box 16
1950, Consumer magazine
(4 of 4 folders)
1950, Consumer newspaper (televisions)
1950, Consumer newspaper (radios)
1950, Consumer newspaper
1950, Trade magazine
1951, Consumer magazine (Shelvador)
1951, Consumer magazine
1951, Consumer newspaper (Shelvador)
(2 folders)
1951, Consumer newspaper (televisions)
(1-3 of 5 folders)
Box 17
1951, Consumer newspaper
(4-5 of 5 folders)
1951, Trade magazine
1952, Consumer magazine
(3 folders)
1952, Consumer newspaper (Shelvador)
1952, Consumer newspaper
(2 folders)
1952, Trade magazine
(2 folders)
1952, Trade newspaper
1953, Consumer magazine (Shelvador)
(2 folders)
1953, Consumer magazine (washer/dryer)
Box 18
1953, Consumer magazine (kitchens)
(2 folders)
1953, Consumer magazine (air conditioners)
1953, Consumer magazine (ranges)
1953, Consumer magazine (refrigerator/freezers)
1953, Consumer magazine
1953, Consumer newspaper (Shelvador)
1953, Consumer newspaper (washer/dryer)
1953, Consumer newspaper
(3 folders)
Box 19
1953, Trade magazine
(3 folders)
1953, Trade newspaper
1954, Consumer magazine
(3 folders)
1954, Consumer newspaper
1954, Trade magazine
(2 folders)
1955, Consumer magazine
1955, Trade magazine
Bellows and Company: See National Distillers Products
Benton and Bowles (See also Oversize box OV3)
1952-1958, Trade magazine
1953-1980, Consumer magazine
1958-1959, Trade magazine
1959-1975, Trade newspaper
1960-1963, Trade magazine
1962-1967, Consumer newspaper
1971-1976, Trade magazine
1977-1980, Trade magazine
Best Foods (See also Oversize boxes OV3-OV4)
Corporate and multiple product
1938-1951, Consumer magazine
1938-1944, Consumer newspaper
1942-1946, Trade magazine
1943-1951, Trade newspaper
1946-1949, Consumer newspaper
1947-1951, Trade magazine
1951, Consumer newspaper
Hellman's Mayonnaise
1933, Consumer newspaper
(4 folders)
1933-1941, Trade magazine
1934, Consumer newspaper
(2 folders)
1935-1936, Consumer newspaper
1936-1937, Consumer magazine
1936, Consumer newspaper
1937, Consumer newspaper
1938, Consumer magazine
1938, Consumer newspaper
1939-1940, Consumer magazine
1939, Consumer newspaper
1940, Consumer newspaper
Box 22
1942-1944, Consumer magazine
1942-1944, Trade magazine
1943-1946, Consumer and trade newspaper
1944, Consumer newspaper
1945-1947, Consumer magazine
1945-1947, Consumer newspaper
1945-1951, Trade magazine
1948, Consumer magazine
1948, Consumer newspaper
1949-1951, Consumer magazine
1949, Consumer newspaper
1951-1952, Consumer newspaper
Nucoa oleomargarine
1934, Consumer newspaper
(2 folders)
1935, Consumer newspaper
(2 folders)
1935-1937, Trade magazine
1936, Consumer magazine
1936-1937, Consumer newspaper
1937-1938, Consumer magazine
1938-1941, Consumer newspaper
1938, Trade magazine
1939-1940, Consumer magazine
Box 24
1939-1940, Trade magazine
1941, Consumer magazine
941, Trade magazine
1942-1943, Consumer magazine
1942, Consumer newspaper
1942, Trade magazine
1943, Consumer newspaper
1943, Trade magazine
1944-1946, Consumer magazine
1944, Consumer newspaper
1944, Trade magazine
1945, Consumer newspaper
Box 25
1945, Trade magazine
1946-1947, Consumer newspaper
1946, Trade magazine
1947, Consumer magazine
1947-1951, Trade magazine
1951, Consumer magazine
1951, Consumer newspaper
(2 folders)
Standard Milling
1934, Consumer newspaper
1935, Consumer newspaper
1936-1945, Consumer magazine
1936, Consumer newspaper
1937-1938, Consumer newspaper
Box 26
1945-1946, Consumer and trade magazine
1945, Consumer and trade newspaper
(3 folders)
1946, Consumer newspaper
(2 folders)
1946-1947, Consumer newspaper
1947-1949, Consumer magazine
1948-1950, Consumer newspaper
Various condiments (Sandwich Spread, French dressing, Mustard with horseradish)
1936-1944, Consumer newspaper
1939-1943, Consumer magazine
1944-1946, Consumer and trade newspaper
1945-1951, Consumer newspaper
1947-1951, Consumer magazine
Various shoe polish (Shinola, Bixby Jet Oil, Two-in-One, Tuxedo)
1939, Consumer and trade magazine
1939-1940, Consumer newspaper
1940, Consumer and trade magazine
1946, Consumer magazine
1946-1947, Consumer magazine
1946, Consumer newspaper
1946, Trade magazine
Bituminous Coal Institute (See also Oversize box OV4)
1943-1945, Consumer magazine
1944-1945, Consumer newspaper
1944-1945, Trade magazine
1944-1945, Trade newspaper
1945, Consumer magazine
1945, Consumer magazine
Box 28
1946, Consumer magazine
1946-1952, Consumer newspaper
1946, Trade magazine
1946-1948, Trade newspaper
1947, Consumer magazine
1947, Trade magazine
1948, Consumer magazine
1948, Trade magazine
1949, Consumer magazine
1949-1950, Trade magazine
1950, Consumer magazine
1951, Consumer magazine
1951, Trade magazine
1952-1953, Consumer magazine
1952, Trade magazine
1953, Trade magazine
1954, Trade magazine
Bristol Myers (See also Oversize box OV4)
1934, Consumer newspaper
1934, Trade magazine (Sal Hepatica)
1934, Trade magazine (Rubberset brushes)
1935, Consumer magazine (Sal Hepatica)
1935, Consumer newspaper
1935, Trade magazine (Sal Hepatica)
(2 folders)
1935, Trade magazine (Rubberset brushes)
Calvert Distillers Corporation (See also Oversize box OV4)
1937, Consumer magazine
1937, Consumer magazine (Special and Reserve whiskey)
(4 folders)
Box 30
1937, Consumer newspaper (Old Drum whiskey)
1937, Consumer newspaper
1937, Trade magazine
1937, Trade newspaper
1938, Consumer magazine
1938, Consumer newspaper (Special and Reserve whiskey)
(2 folders)
Box 31
1938, Consumer newspaper
1938-1940, Trade magazine
1939, Consumer magazine
1939-1940, Consumer magazine
1939, Consumer newspaper (Old Drum whiskey)
1939, Consumer newspaper
1939-1940, Consumer newspaper
1939-1940, Trade magazine
1960, Consumer magazine
1960, Consumer newspaper
Can Manufacturers' Institute (See also Oversize box OV4)
1943-1944, Consumer magazine
1944, Consumer magazine
1944, Consumer newspaper
1944, Trade magazine
1944-1945, Trade newspaper
1945, Consumer magazine
(3 folders)
1945, Consumer newspaper
1945, Trade magazine
(4 folders)
Box 33
1946, Consumer magazine
(2 folders)
1946-1948, Consumer newspaper
1946, Trade magazine
(2 folders)
1946, Trade newspaper
1948, Consumer magazine
1948, Trade magazine
1949, Trade magazine
Carling Brewing Company (See also Oversize box OV4)
1950-1952, Consumer magazine
1950-1953, Consumer newspaper
1952-1957, Trade magazine
1953-1955, Consumer magazine
1954-1959, Consumer newspaper
1959-1960, Consumer magazine
Chemical Bank/New York Trust Company (See also Oversize box OV4)
1960-1961, Trade magazine
(3 folders)
1961, Consumer magazine
1961-1965, Consumer newspaper
1965-1967, Trade newspaper
1962, Consumer magazine
(3 folders)
1962, Trade magazine
1963, Consumer magazine
(2 folders)
1963, Trade magazine
1964, Consumer magazine
(2 folders)
1964, Trade magazine
Box 35
1965, Consumer magazine
(4 folders)
1965, Trade magazine
1966, Consumer magazine
(5 folders)
1966, Consumer newspaper
(3 folders)
1966, Trade magazine
1967, Consumer magazine
(1-4 of 8 folders)
Box 36
1967, Consumer newspaper
(5-8 of 8 folders)
1967, Trade magazine
1968, Consumer magazine
(3 folders)
1968, Trade magazine
1968-1974, Trade newspaper
1969, Consumer magazine
1969-1974, Consumer newspaper
1969, Trade magazine
(2 folders)
1970-1972, Consumer magazine
1970-1974, Trade magazine
1973-1974, Consumer magazine
Colgate-Palmolive-Peet Company (See also Oversize box OV5)
Corporate and multiple product
1935-1940, Consumer magazine
1935, Consumer newspaper
1935, Trade magazine
1936, Consumer newspaper (all-color comics)
(2 folders)
1936, Trade magazine
1937-1938, Consumer newspaper
1937, Trade magazine
1937-1940, Trade newspaper
1938, Consumer newspaper (all-color comics)
(2 folders)
1938, Trade magazine
1939-1940, Consumer newspaper
1939-1940, Trade magazine
Cashmere Bouquet
1935, Consumer magazine
1935-1937, Trade magazine
1936, Consumer magazine
1937, Consumer magazine
1937-1940, Consumer newspaper
1937-1940, Trade magazine
1938, Consumer magazine
1939, Consumer magazine
Colgate Dental Cream and Powder
1935, Consumer and trade magazine
(2 folders)
1935, Consumer newspaper
(2 folders)
1936, Consumer magazine
(2 folders)
1936, Consumer newspaper
(2 folders)
Box 39
1937, Consumer magazine
(2 folders)
1937, Consumer magazine
1937, Consumer newspaper
(2 folders)
1938, Consumer magazine
1938, Consumer newspaper
1938-1939, Consumer magazine
1939-1940, Consumer magazine
1939, Consumer newspaper
(3 folders)
1940, Consumer magazine
1940, Consumer newspaper
1940-1941, Consumer newspaper
Palmolive Soap
1935, Trade magazine
1935-1936, Trade magazine (Measured Soap)
1936, Consumer magazine
1936, Consumer newspaper
1936-1937, Trade magazine
1937, Consumer magazine
1937, Consumer newspaper
(2 folders)
1937-1940, Trade magazine (Measured Soap)
1938, Consumer magazine
1938, Consumer newspaper
(2 folders)
1938-1940, Trade magazine
1939, Consumer magazine
Box 41
1939, Consumer newspaper
1939-1940, Consumer magazine
1940, Consumer newspaper
Super Suds/Klek
1935-1936, Consumer newspaper
1935-1940, Trade magazine
1936-1939, Consumer magazine
1937, Consumer newspaper
(4 folders)
1937, Consumer newspaper
1938, Consumer newspaper
1939, Consumer newspaper
(3 folders)
Box 42
1939-1940, Consumer magazine
1939-1941, Consumer newspaper
Various shaving products
1935-1936, Consumer magazine
1935-1940, Consumer and trade newspaper
1935-1940, Trade magazine
1936, Consumer magazine
(2 folders)
1937-1939, Consumer magazine
1939-1940, Consumer magazine
Other products
1935, Consumer newspaper (Crystal White, Ben Hur soap)
1935, Consumer newspaper (multiple products)
1935-1936, Consumer and trade newspaper (Kirkman's soap)
(2 folders)
1935-1937, Consumer newspaper (Octagon soap)
1935-1937, Trade magazine (Special Palmolive shampoo)
1935-1938, Trade magazine (multiple products)
1935-1940, Consumer newspaper (multiple products)
1936-1937, Consumer newspaper (Crystal White, Ben Hur soap)
Box 43
1938-1939, Trade magazine (multiple products)
1938-1940, Consumer newspaper (Halo shampoo)
1938-1940, Consumer newspaper (Octagon soap)
1938-1940, Consumer newspaper (Vel detergent)
1939, Consumer and trade newspaper (Cue dental liquid, Dr. Caldwell's laxative)
1939, Consumer newspaper (Halo shampoo)
1940, Trade magazine (multiple products)
Columbia Broadcasting System (See also Oversize box OV5)
Corporate advertising
1943, Consumer magazine
1943-1944, Consumer magazine
1944, Consumer newspaper
1945, Consumer magazine
(2 folders)
1946, Consumer magazine
CBS Records
1940, Consumer magazine
1940, Consumer newspaper
1940-1946, Trade magazine
1940-1946, Trade newspaper
1941, Consumer magazine
(2 folders)
1941, Consumer newspaper
(2 folders)
1942, Consumer magazine
1943, Consumer magazine
1944-1945, Consumer magazine
1944-1946, Consumer newspaper
1945, Consumer magazine
1946, Consumer magazine
1960, Consumer magazine
Continental Baking Company (See also Oversize box OV5)
1932, Consumer newspaper (Wonder Bread)
(4 folders)
Box 45
1937, Consumer newspaper (Wonder Bread)
(4 folders)
1937, Consumer newspaper (Wonder Wheat Bread)
1937, Consumer newspaper (Certified Bread, Holsum Baby Label)
1937, Consumer newspaper (Hostess cakes)
1937, Trade magazine (multiple products)
1937-1940, Trade magazine (multiple products)
1937-1940, Trade newspaper (multiple products)
1938, Consumer magazine (Wonder Bread)
1938, Consumer newspaper (Wonder Bread)
(4 folders)
Box 46
1938, Consumer newspaper (multiple products)
(4 folders)
1938, Consumer newspaper (multiple products)
1939, Consumer newspaper (Wonder Bread)
1939, Consumer newspaper (multiple products)
1940, Consumer newspaper (Wonder Bread)
1940, Consumer newspaper (Wonder Bread, Certified Bread)
Continental Oil Company (CONOCO) (See also Oversize boxes OV5-OV6)
1953, Consumer magazine
(2 folders)
1953, Consumer and trade newspaper
1953, Trade magazine
(3 folders)
1953-1954, Consumer magazine
1954, Consumer magazine
(2 folders)
Box 47
1954, Consumer and trade newspaper
1954, Trade magazine
1955, Consumer magazine
(4 folders)
1955-1956, Consumer and trade newspaper
1955-1956, Trade magazine
1956, Consumer magazine
(2 folders)
1956, Consumer newspaper
(2 folders)
1956, Trade magazine
1957, Consumer magazine
(4 folders)
Box 48
1957-1959, Consumer and trade newspaper
1957, Trade magazine
(2 folders)
1958, Consumer magazine
1958, Trade magazine
1959, Consumer magazine
1959, Trade magazine
1960, Consumer magazine
1960, Trade magazine
Crowell-Collier Publishing Company (The American Magazine) (See also Oversize box OV7)
1943, Trade magazine
1943-1946, Trade newspaper
1944, Consumer newspaper
1944, Trade magazine
(2 folders)
1945, Consumer magazine
1945, Consumer newspaper
Box 49
1945, Trade magazine
(5 folders)
1946-1951, Consumer newspaper
1946, Trade magazine
(5 folders)
1947-1948, Consumer magazine
1947, Trade magazine
(3 folders)
1948-1949, Trade magazine
1950-1951, Trade magazine
Dana Perfumes (See also Oversize box OV7)
1969-1973, Consumer magazine (Ambush)
1969-1973, Consumer magazine (Tabu)
1969, Consumer magazine (Canoe)
1970-1973, Consumer magazine (Canoe)
1970, Consumer magazine (multiple products)
Diamond Match Company (See also Oversize box OV7)
1950-1952, Consumer magazine
1950-1951, Consumer newspaper
1950-1951, Trade magazine
1951, Trade newspaper
1952, Consumer newspaper
1952-1953, Consumer newspaper
1952, Trade magazine
(2 folders)
1952-1956, Trade newspaper (multiple products)
1953, Consumer magazine
1953-1956, Consumer newspaper
1953, Trade magazine
1954, Consumer newspaper
1954, Trade magazine
1955, Consumer magazine
1955, Trade magazine
1956, Consumer magazine
1956, Trade magazine
E.F. Hutton and Company (See also Oversize box OV7)
1969-1970, Consumer magazine
1969-1970, Consumer newspaper
1970, Trade magazine
1971, Consumer magazine
1974, Consumer magazine
1974, Consumer newspaper
1978, Consumer magazine
Fiat Motors of North America (See also Oversize box OV7)
1978, Consumer magazine (Brava)
1978, Consumer magazine (Strada)
1978-1979, Consumer magazine (Fiat 128)
1978-1979, Consumer magazine (Fiat X 1/9
1978, Consumer magazine (multiple products)
1979, Consumer magazine (Fiat 128)
1978-1979, Consumer magazine (Brava)
1978-1979, Consumer magazine (multiple products)
1979, Consumer magazine (Fiat 128)
1979, Consumer magazine (multiple products)
1979, Consumer magazine (Strada)
1979-1980, Consumer magazine (Strada)
1980, Consumer magazine (Spider, X 1/9)
1980, Consumer magazine (multiple products)
Florida Citrus Commission (See also Oversize boxes OV7-OV8)
1943-1944, Consumer magazine
1943-1945, Consumer newspaper and magazine
1943, Consumer newspaper
1944, Consumer magazine
1944, Consumer newspaper
(2 folders)
1944-1945, Trade magazine
1945, Consumer magazine
(2 folders)
1945, Consumer newspaper
1946, Consumer magazine
(1 of 2 folders)
Box 53
1946, Consumer magazine
(2 of 2 folders)
1946-1947, Consumer magazine
1946, Consumer newspaper
(4 folders)
1946, Trade magazine
(3 folders)
1947, Consumer magazine
(3 folders)
1947, Consumer newspaper (in Hebrew)
1947, Consumer newspaper
(1 of 3 folders)
Box 54
1947, Consumer newspaper
(2-3 of 3 folders)
1947, Trade magazine
(3 folders)
1948, Consumer magazine
(3 folders)
1948, Consumer newspaper
(3 folders)
1948, Trade magazine
(2 folders)
1948, Trade newspaper
1949, Consumer magazine
(3 folders)
1949, Consumer newspaper
(2 folders)
Box 55
1949, Trade magazine
(2 folders)
1949, Trade newspaper
1950, Consumer magazine
1950, Consumer newspaper
1950, Trade magazine
(2 folders)
1950, Trade newspaper
1955, Consumer magazine
(2 folders)
1955, Consumer newspaper
1955, Trade magazine
1955, Trade newspaper
1956, Consumer magazine
(2 folders)
1956, Consumer newspaper
1956, Trade magazine
1956, Trade newspaper
1957, Consumer magazine
(2 folders)
1957, Consumer newspaper
1957, Consumer newspaper (in French)
Box 56
1957, Trade magazine
1957, Trade magazine (in French)
1957, Trade newspaper
1958, Consumer magazine
1958, Consumer newspaper
1958, Trade magazine
1959, Consumer magazine
(2 folders)
1959, Consumer newspaper
(2 folders)
1959, Trade magazine
1959, Trade newspaper
1960, Consumer magazine
(2 folders)
1960, Trade magazine
1960, Trade newspaper
1961, Consumer magazine
(3 folders)
Box 57
1961, Consumer newspaper
(3 folders)
1961, Trade magazine
1961, Trade newspaper
1962, Consumer magazine
(3 folders)
1962, Consumer magazine (Canadian)
1962, Consumer newspaper
1962, Trade magazine
(2 folders)
1963, Consumer magazine
1963, Trade magazine
French Government Tourist Office
1952, Consumer magazine
1952, Consumer newspaper
1952-1954, Trade magazine
1953, Consumer magazine
1953, Consumer newspaper
1954, Consumer magazine
1954-1956, Consumer newspaper
1955, Consumer magazine
1955-1957, Trade magazine
1956-1957, Consumer magazine
General Aniline and Film Corporation (See also Oversize box OV8)
Ansco
1955-1956, Trade magazine
1956, Consumer magazine
(2 folders)
1956, Consumer newspaper
1956, Trade magazine
(4 folders)
1957, Consumer magazine
(2 folders)
1957-1959, Consumer newspaper
1957, Trade magazine
(6 folders)
Box 59
1958-1959, Consumer magazine
1958, Trade magazine
(4 folders)
1959, Trade magazine
(4 folders)
1959-1960, Trade newspaper
1960, Consumer magazine
1960, Trade magazine
(3 folders)
1961, Consumer magazine
(2 folders)
1961, Trade magazine
Other products
1956, Consumer magazine (Ozalid)
1956, Trade magazine (Ozalid)
1957, Trade magazine (Ozalid)
1957-1959, Consumer magazine (Ozalid, Antara))
1958, Trade magazine (Ozalid, Antara))
1959, Trade magazine (Ozalid, Antara))
1960-1961, Trade magazine (Ozalid)
General Electric (See also Oversize box OV8)
1945, Trade magazine
(2 folders)
1945-1946, Trade newspaper
1946, Consumer magazine (resin and insulation)
1946, Trade magazine (plastics)
(2 folders)
1947, Trade magazine (resin and insulation)
1947, Trade magazine (plastics)
(2 folders)
1948-1952, Consumer magazine (plastics)
1948, Trade magazine (resin and insulation)
(2 folders)
1948, Trade magazine (plastics)
Box 61
1949, Trade magazine (resin and insulation)
1949, Trade magazine (plastics)
1950-1957, Consumer newspaper
1950, Trade magazine
(2 folders)
1950, Trade magazine
1950-1952, Trade newspaper (plastics)
1951, Trade magazine
(2 folders)
1952, Trade magazine (plastics)
1952, Trade magazine
(2 folders)
1953-1954, Consumer magazine
1953, Trade magazine (plastics)
1953, Trade magazine
1953-1956, Trade newspaper
1954, Trade magazine
(2 folders)
Box 62
1955-1956, Consumer magazine
1955, Trade magazine
(3 folders)
1956, Trade magazine
General Foods (See also Oversize boxes OV8-OV11)
Corporate and multiple product
1932-1938, Trade magazine
1933-1937, Trade newspaper
1935-1946, Consumer newspaper
1939-1943, Consumer magazine
1941-1947, Trade magazine
1948, Trade magazine
1949, Trade magazine
1950-1953, Trade magazine
1955-1957, Trade magazine
1955-1958, Trade magazine
1956-1960, Consumer magazine
1956-1959, Trade magazine
Box 63
1960-1961, Trade magazine
1962-1963, Trade magazine
1970-1981, Consumer magazine
1971-1979, Consumer newspaper
Birds Eye frozen foods
1945-1972, Consumer newspaper and magazine (seafood, pizza, Stix)
1960-1961, Consumer newspaper and magazine (frozen instant baby food)
1964-1966, Consumer newspaper and magazine (Soda Burst)
1966-1968, Consumer magazine (Cool Whip)
1966-1969, Consumer newspaper (Cool Whip)
1968-1970, Consumer newspaper and magazine (Cool 'n Creamy Pudding)
1968-1979, Consumer magazine (Orange Plus)
1969-1976, Consumer magazine (Orange Plus)
1969, Consumer magazine (Cool Whip)
1970-1972, Consumer magazine (Cool Whip)
1973-1981, Consumer newspaper (Cool Whip)
1976-1980, Consumer magazine (Cool Whip)
1983-1984, 1994-1995, Consumer magazine (Cool Whip)
Certo and Sure-Jell
1932, Consumer magazine
1932, Consumer newspaper
1934-1935, Consumer magazine
1934-1935, Consumer newspaper
1935, Consumer magazine
1936, Consumer magazine
(2 folders)
1936-1937, Consumer newspaper
1937, Consumer magazine
1937-1950, Trade magazine
1938, Consumer magazine
1938-1940, Consumer newspaper
1939, Consumer magazine
1939-1940, Consumer magazine
1940, Consumer magazine
1940-1941, Consumer newspaper
1941, Consumer magazine
Box 65
1942, Consumer magazine
1942-1946, Consumer newspaper
1943, Consumer magazine
1944, Consumer magazine
1945, Consumer magazine
1946, Consumer magazine
1947, Consumer magazine
1947-1950, Consumer newspaper
1948, Consumer magazine
1949, Consumer magazine
1950-1951, Consumer magazine
1951, Consumer magazine
1951-1952, Consumer newspaper
1951-1952, Trade magazine
1952, Consumer magazine
1952-1953, Consumer magazine
1953-1954, Consumer and trade magazine
1954, Consumer magazine
Diamond Crystal salt
1932-1933, Trade magazine
1932-1939, Consumer newspaper
1934, Trade magazine
1935-1936, Trade magazine
1937-1939, Trade magazine
1938-1943, Trade newspaper
1940-1941, Trade magazine
1940-1944, Consumer newspaper
1942-1943, Trade magazine
1942-1945, Consumer magazine
1943, Trade magazine
1944-1945, Trade magazine
1944-1946, Consumer newspaper
1944-1955, Trade newspaper
Box 67
1945-1946, Trade magazine
1946-1948, Consumer magazine
1946-1948, Trade magazine
1947-1950, Consumer newspaper
1949-1951, Consumer magazine
1949-1951, Trade magazine
1951-1952, Consumer newspaper
1952-1953, Consumer magazine
1952-1953, Trade magazine
1953-1955, Consumer newspaper
1954-1955, Consumer magazine
1954-1955, Trade magazine
Gaines dog food
1944, Consumer magazine
(2 folders)
Box 68
1944-1946, Consumer and trade newspaper
1944-1946, Trade magazine
1945, Consumer magazine
(3 folders)
1948, Consumer magazine
1948-1950, Consumer and trade newspaper
1948-1949, Trade magazine
1949, Consumer magazine
(2 folders)
1950, Consumer magazine
(2 folders)
1950, Trade magazine
1951, Consumer magazine
(2 folders)
Box 69
1951-1953, Consumer newspaper
1951, Trade magazine
1952, Consumer magazine
(2 folders)
1952-1953, Trade magazine
1953, Consumer magazine
(2 folders)
1954, Consumer magazine
(3 folders)
1954-1955, Consumer and trade newspaper
1954-1957, Trade magazine
1955, Consumer magazine
(2 folders)
1956, Consumer magazine
1956-1957, Consumer newspaper
Box 70
1957, Consumer magazine
1958-1960, Consumer newspaper
1959-1960, Consumer magazine
1959-1961, Trade magazine
1961-1964, Consumer magazine
1961-1962, Consumer newspaper
1962, Trade magazine
1963-1965, Trade magazine
1963-1977, Consumer newspaper
1965-1971, Consumer magazine
1966-1968, Trade magazine
1969-1970, Trade magazine
1972-1974, Consumer magazine
1972-1977, Trade magazine
1976-1980, Consumer magazine
1978-1980, Trade magazine
Jell-O products
1932-1941, Trade magazine
1955-1963, Trade magazine
1979-1982, Consumer magazine
1981, Consumer newspaper
Log Cabin syrup
1932-1939, Consumer magazine
1932-1939, Consumer and trade newspaper
1938-1949, Trade magazine
1940-1941, Consumer magazine
1947-1954, Consumer magazine
1947-1953, Consumer and trade newspaper
1950-1956, Trade magazine
Maxwell House coffee
1932-1935, Consumer magazine
1932-1935, Consumer newspaper
1932-1935, Trade magazine
Box 72
1936-1939, Consumer magazine
1936, Consumer newspaper
1936-1939, Trade magazine
1937-1939, Consumer newspaper
1940-1943, Consumer newspaper
1940-1942, Trade magazine
1940-1942, Trade newspaper
1940-1941, Trade magazine (Maxwell House tea)
1941-1944, Consumer magazine
Box 73
1941, Consumer newspaper
1943-1944, Consumer newspaper (Teem tea)
1944, Consumer newspaper
1945, Consumer magazine
1945-1946, Consumer newspaper
1945-1949, Consumer newspaper (instant coffee)
1945-1959, Trade magazine (instant coffee)
1945-1946, Trade newspaper (instant coffee)
1946, Consumer magazine
1946-1948, Consumer magazine (instant coffee)
1947-1948, Consumer magazine
Box 74
1947-1948, Consumer newspaper
1947-1948, Consumer magazine (Maxwell House tea)
1947, Consumer newspaper (Maxwell House tea)
1948, Trade: Salesperson newsletter
1949, Consumer magazine
1949-1950, Consumer newspaper
1949-1950, Trade newspaper
1950, Consumer magazine
1950-1954, Consumer magazine (instant coffee)
1950-1954, Consumer newspaper (instant coffee)
1950-1953, Trade newspaper (instant coffee)
1950-1952, Consumer newspaper (Maxwell House tea)
1951, Consumer magazine
1951, Consumer newspaper
1952-1954, Consumer magazine
Box 75
1952-1954, Consumer newspaper
1952-1954, Trade magazine
1952, Consumer magazine (Maxwell House tea)
1955-1958, Consumer magazine
1955-1958, Consumer newspaper
1955-1956, Trade magazine
1957-1958, Trade magazine
1957, Consumer magazine (instant coffee)
1957-1958, Trade newspaper (instant coffee)
1958, Consumer newspaper (instant coffee)
Box 76
1958, Trade: Collateral literature
1959, Consumer magazine (instant coffee)
1959, Consumer newspaper (instant coffee)
1959, Trade magazine (instant coffee)
(2 folders)
1959, Trade magazine
1960-1964, Consumer magazine (instant coffee)
1960-1961, Trade magazine
1961-1962, Consumer newspaper (instant coffee)
1963-1965, Trade magazine
1965-1968, Consumer magazine
1965-1968, Consumer newspaper
Post cereals
1932-1933, Consumer (flattened cereal boxes)
1932, Consumer magazine
1932-1933, Consumer newspaper
1934, Consumer magazine
1934-1935, Consumer newspaper
1934-1941, Trade newspaper
1935, Consumer magazine
1935-1939, Trade magazine
1936, Consumer magazine
(2 folders)
1936, Consumer newspaper
(3 folders)
1936-1937, Consumer newspaper (in Hebrew)
Box 78
1937, Consumer magazine
1937, Consumer newspaper
(3 folders)
1938, Consumer magazine
1938, Consumer newspaper
1939, Consumer magazine
1939, Consumer newspaper
1940, Consumer magazine
1940, Consumer newspaper
1940-1941, Trade magazine
1941, Consumer magazine
Box 79
1941, Consumer newspaper
1942, Consumer magazine
1942-1943, Trade magazine
1943, Consumer magazine
1943-1944, Consumer newspaper
1944-1945, Trade magazine
1945, Consumer magazine
(2 folders)
1945, Consumer newspaper
1946, Consumer magazine
1946, Consumer newspaper
1947, Consumer magazine
(2 folders)
1947, Consumer newspaper
Box 80
1948, Consumer magazine
(2 folders)
1948, Consumer newspaper
1948, Trade magazine
1949, Consumer magazine (Sugar Crisps)
1949, Consumer magazine
(2 folders)
1949, Consumer newspaper
1949, Trade magazine
1950, Consumer magazine
(2 folders)
1950, Consumer newspaper
(2 folders)
1950-1954, Trade magazine
1951, Consumer magazine (Sugar Crisps)
1951, Consumer magazine
Box 81
1951, Consumer newspaper
(2 folders)
1952, Consumer magazine
1952, Consumer newspaper
1953, Consumer magazine
1953, Consumer newspaper
1954, Consumer magazine
1954, Consumer newspaper
1955, Consumer magazine
(2 folders)
1955, Consumer newspaper
1957, Consumer magazine
1957, Consumer newspaper
1958-1959, Consumer newspaper
1959, Consumer magazine
1960-1961, Consumer magazine
1960-1964, Consumer newspaper
1962, Consumer magazine
Box 82
1963-1965, Consumer magazine
1965-1969, Consumer newspaper
1966-1969, Consumer magazine
1970-1979, Consumer magazine
Snider's condiments
1943-1945, Consumer and trade newspaper
1943-1952, Trade magazine
1944-1945, Consumer magazine
1946-1947, Consumer magazine
1946-1948, Consumer and trade newspaper
1948-1950, Consumer magazine
Walter Baker chocolates
1932-1934, Consumer magazine
1932-1940, Consumer newspaper
1932-1933, Trade magazine
1934-1936, Trade magazine
1935-1936, Consumer magazine
Box 83
1937-1938, Consumer magazine
1937-1939, Trade magazine
1939, Consumer magazine
1940, Consumer magazine
1940-1941, Trade magazine
1941-1944, Consumer magazine
1942-1947, Trade magazine
1944-1947, Consumer and trade newspaper
1945-1946, Consumer magazine
1947-1948, Consumer magazine
1948-1949, Consumer and trade newspaper
1948, Trade magazine
1949, Consumer magazine
1949-1950, Consumer newspaper
1949, Trade magazine
1950-1951, Consumer magazine
Box 84
1950, Trade magazine
1951, Consumer newspaper
1951-1956, Trade magazine
1952, Consumer magazine
1952-1953, Consumer newspaper
1953-1954, Consumer magazine
1953-1954, Consumer newspaper
Yuban coffee
1945-1946, Consumer magazine
1945-1946, Consumer newspaper
1947, Consumer magazine
1947-1948, Consumer newspaper
1948-1951, Consumer magazine
1949-1959, Consumer newspaper
Box 85
1955-1959, Consumer magazine
1957-1958, Trade magazine
1959, Trade magazine
1960, Consumer magazine
1960, Consumer newspaper
1960, Consumer and trade newspaper
1961, Consumer magazine
1961, Consumer newspaper
1961, Trade magazine
(2 folders)
1961-1962, Trade magazine
1962-1965, Consumer magazine
1962-1965, Consumer newspaper
Other coffee
Bliss
Box 85 (continued)
1947-1948, Trade magazine
1948-1957, Consumer magazine
1949-1957, Trade magazine
Brim
Box 86
1969-1980, Consumer magazine
1970-1973, Consumer newspaper
1974-1976, Consumer newspaper
1977-1980, Consumer newspaper
Café Pronto
Box 86 (continued)
1939-1961, Consumer and trade newspaper
Horizon
Box 86 (continued)
1943-1975, Consumer and trade newspaper
Mr. Smith's instant coffee
Box 86 (continued)
1939-1961, Consumer and trade newspaper
Postum
Box 86 (continued)
1939-1961, Consumer and trade newspaper
Pour-More coffee extender
Box 86 (continued)
1943-1975, Consumer and trade newspaper
Sanka
Box 86 (continued)
1939-1961, Consumer and trade newspaper
1943-1975, Consumer and trade newspaper
1962-1966, Trade magazine
Other products
Calumet baking powder
Box 86 (continued)
1932-1936, Trade magazine
Colonia salt
Box 86 (continued)
1947-1951, Consumer and trade magazine
D-Zerta
Box 86 (continued)
1939-1954, Consumer and trade magazine
Franklin Baker's coconut
Box 86 (continued)
1932-1934, Trade magazine
1935-1945, Trade magazine
Jiffy Jelly
Box 86 (continued)
1935-1936, Consumer newspaper
Ridgeway tea
Box 86 (continued)
1948-1949, Consumer newspaper
Swans Down flour
Box 86 (continued)
1932-1939, Trade magazine
1935-1945, Consumer newspaper
Toast'Em Pop-Ups
Box 86 (continued)
1965-1970, Consumer newspaper
1966-1970, Consumer magazine
Wigwam syrup
Box 86 (continued)
1953-1954, Consumer newspaper
1954-1959, Consumer magazine
Glass Container Manufacturer's Institute
1955-1956, Consumer magazine
1957-1958, Consumer magazine
1959, Consumer magazine
1959-1962, Trade magazine
1960, Consumer magazine
1961, Consumer magazine
1962, Consumer magazine
(2 folders)
1962-1972, Consumer newspaper
1962, Trade magazine
1962-1964, Trade newspaper
1963, Consumer magazine
(3 folders)
1963, Trade magazine
(2 folders)
1964, Consumer magazine
1964, Trade magazine
1965, Consumer magazine
1965, Trade magazine
1966-1967, Trade magazine
1967-1971, Consumer magazine
1968-1972, Trade magazine
Hardee's Food System (See also Oversize box OV11)
1975-1979, Consumer newspaper
1976-1977, Consumer magazine
1978, Consumer magazine
(2 folders)
1978-1980, Trade magazine
1979, Consumer magazine
(2 folders)
1980, Consumer magazine
Heublein Incorporated (See also Oversize box OV11)
1962, Consumer magazine (Relska vodka)
1962, Consumer magazine (Club Cocktails, Harvey's)
1962, Consumer magazine (Popov vodka, Bisquit cognac)
1962, Consumer newspaper (Relska vodka)
1962, Consumer newspaper (Popov vodka, Bisquit cognac)
1962-1963, Trade magazine
1962-1965, Trade newspaper
1963, Consumer magazine (multiple products)
1963-1965, Consumer newspaper
1964, Consumer magazine (Harvey's, Bell's, Irish Mist)
1964, Trade magazine (multiple products)
Box 89
1965, Consumer magazine (McMaster's)
1965, Consumer magazine (Irish Mist, Harvey's)
1965, Consumer magazine (multiple products)
1965, Trade magazine (multiple products)
Holland-America Cruises (See also Oversize box OV11)
1976-1977, Consumer magazine
1976-1977, Trade magazine
1977, Consumer magazine
(2 folders)
1978, Consumer magazine
(4 folders)
1978, Trade magazine
1979, Consumer magazine
(4 folders)
Box 90
1979, Trade magazine
1980, Consumer magazine
1980-1981, Consumer magazine
1980, Trade magazine
1981-1982, Trade magazine
International Business Machines (IBM) (See also Oversize boxes OV11-OV12)
1954-1955, magazine
1954-1955, newspaper
1955, magazine
(2 folders)
1956, magazine
(1-4 of 8 folders)
Box 91
1956, magazine
(5-8 of 8 folders)
1956, newspaper
(2 folders)
1957, magazine
(1-9 of 10 folders)
Box 92
1957, magazine
(10 of 10 folders)
1957-1958, newspaper
1958, magazine
(8 folders)
1959, magazine
(1-3 of 11 folders)
Box 93
1959, magazine
(4-11 of 11 folders)
1959-1960, magazine
1959, newspaper
1960, magazine
(1-5 of 7 folders)
Box 94
1960, magazine
(6-7 of 7 folders)
1960-1961, magazine
1960, newspaper
1961, magazine
(5 folders)
1961-1962, magazine
1961, newspaper
(2 folders)
1962, magazine
(1-2 of 3 folders)
Box 95
1962, magazine
(3 of 3 folders)
1962, newspaper
(6 folders)
1963, magazine
(2 folders)
1963, newspaper
(7 folders)
1964, magazine
(2 folders)
Box 96
1964-1966, newspaper
1965, magazine
(2 folders)
1966, magazine
(3 folders)
1967, magazine
Jos. Schlitz Brewing Company: See below, Other Clients: Schlitz
Kentile (See also Oversize box OV12)
1957-1958, Consumer magazine
(2 folders)
1957, Trade magazine
(3 folders)
1958-1963, Trade newspaper
1959-1960, Consumer magazine
1959-1961, Consumer magazine
1959, Trade magazine
Box 97
1960, Trade magazine
1961, Consumer magazine
(4 folders)
1961, Trade magazine
(2 folders)
1962, Consumer magazine
1962-1973, Consumer newspaper
1962, Trade magazine
(3 folders)
1963, Consumer magazine
1963, Trade magazine
Box 98
1964, Consumer magazine
(2 folders)
1964-1966, Trade magazine
1965, Consumer magazine
(2 folders)
1966, Consumer magazine
(4 folders)
1967-1968, Consumer magazine
1967, Trade magazine
1968, Trade magazine
1969, Consumer magazine
1970-1972, Consumer magazine
1971-1972, Trade magazine
1973, Trade magazine
M&R Brand Dietetics Laboratories (See also Oversize box OV12)
1953-1954, Consumer magazine
1953-1963, Consumer newspaper
1954, Trade magazine
1955-1956, Consumer magazine
1955-1956, Trade magazine
1956, Consumer magazine
1956-1957, Consumer magazine
1956-1958, Trade magazine
1958, Consumer magazine
1959-1963, Consumer magazine
1959-1961, Trade magazine
Mutual of New York (See also Oversize box OV13)
1951-1953, Consumer newspaper
1952, Consumer magazine
(2 folders)
1952-1954, Trade magazine
1953, Consumer magazine
Box 100
1953, Consumer newspaper
(2 folders)
1953-1954, Consumer newspaper
1954, Consumer magazine
(2 folders)
1955, Consumer magazine
1955, Consumer newspaper
1955-1956, Trade magazine
1956, Consumer magazine
(2 folders)
1956, Consumer newspaper
1957, Consumer magazine
(1 of 3 folders)
Box 101
1957, Consumer magazine
(2-3 of 3 folders)
1957, Trade magazine
1958, Consumer magazine
1958-1959, Consumer and trade newspaper
1958, Trade magazine
1959, Consumer magazine
1959, Trade magazine
1960, Consumer magazine
(2 folders)
1960-1963, Consumer and trade newspaper
1960-1961, Trade magazine
1961, Consumer magazine
(2 folders)
1961, Trade magazine
Box 102
1962, Consumer magazine
(3 folders)
1962-1964, Trade magazine
1963, Consumer magazine
(3 folders)
1964, Consumer magazine
(4 folders)
1964, Consumer newspaper
1964-1967, Consumer and trade newspaper
1965, Consumer magazine
1965, Trade magazine
Box 103
1966, Consumer magazine
(2 folders)
1966, Trade magazine
1966-1967, Trade magazine
1967, Consumer magazine
National Distillers Products (Known as Bellows and Company until 1953. See also Oversize box OV13)
1933-1940, Consumer newspaper
1935, Consumer magazine
1936, Consumer magazine
1936-1941, Trade magazine
1937, Consumer magazine
1938-1939, Consumer magazine
1940-1942, Consumer magazine
1948-1951, Consumer magazine
1951-1952, Consumer newspaper
1951-1953, Trade magazine
1952, Consumer magazine
Box 104
1952, Consumer newspaper
1952-1956, Trade magazine
1953, Consumer magazine
1953, Consumer magazine
(3 folders)
1954, Consumer magazine
1954, Consumer newspaper
1954-1956, Trade magazine
1955, Consumer magazine
(2 folders)
1955-1956, Consumer newspaper
1956, Consumer magazine
(2 folders)
1956, Consumer newspaper
Norwich-Pharmacal Company (See also Oversize box OV13)
1955-1958, Consumer magazine
1955-1958, Consumer newspaper
1955-1956, Trade magazine
1956, Trade magazine
(7 folders)
1958, Consumer magazine
1958-1959, Consumer magazine
Box 106
1959, Consumer magazine
(2 folders)
1959-1960, Consumer magazine
1959, Trade magazine
1960, Consumer magazine
(2 folders)
1960, Trade magazine
1961, Consumer magazine
(3 folders)
1961-1963, Consumer newspaper
1961, Trade magazine
1962, Consumer magazine
(3 folders)
1962, Trade magazine
(1 of 3 folders
Box 107
1962, Trade magazine
(2-3 of 3 folders)
1963, Trade magazine
1964-1968, Consumer magazine
1964-1972, Trade magazine
1969, Consumer magazine
1971-1974, Consumer newspaper
1974-1980, Consumer magazine
Palmolive: See Colgate-Palmolive-Peet
Philip Morris (See also Oversize box OV13)
1951-1953, Consumer magazine
1951-1952, Consumer newspaper
1952-1964, Trade magazine
1953-1954, Consumer newspaper (Parliament)
1954, Consumer magazine (Parliament)
1955, Consumer magazine (Parliament)
(2 folders)
1955-1957, Consumer newspaper (Parliament)
1956, Consumer magazine
1957, Consumer magazine
(2 folders)
Box 108
1958, Consumer magazine
(2 folders)
1959, Consumer magazine (Parliament)
(2 folders)
1959-1960, Consumer newspaper (Parliament)
1960, Consumer magazine (Parliament)
(2 folders)
1961, Consumer magazine (Benson and Hedges)
1961, Consumer magazine (Parliament)
1961, Consumer magazine (multiple products)
1961, Consumer newspaper
1962, Consumer magazine (Parliament)
1962, Consumer magazine (Benson and Hedges)
1962, Consumer magazine
1962-1964, Consumer newspaper
1963, Consumer magazine
(2 folders)
1964, Consumer magazine
1965, Consumer magazine (Benson and Hedges)
1965-1966, Consumer magazine
Procter & Gamble (See also Oversize boxes OV14-OV15)
Corporate and multiple product
1950-1966, Consumer magazine
1952-1968, Consumer newspaper
1968-1979, Consumer newspaper and magazine
Bounce
1972-1974, Consumer magazine
1975-1977, Consumer magazine
1975-1979, Consumer newspaper
1978-1980, Consumer magazine
Camay
1952-1953, Consumer magazine
1953-1954, Consumer newspaper
1953-1954, Trade magazine
1954-1957, Consumer magazine
Charmin
1965-1969, Consumer magazine
1965-1968, Consumer newspaper
1970-1978, Consumer newspaper
1971-1980, Consumer magazine
1979-1980, Consumer newspaper
Crest
1955-1956, Consumer magazine
1956-1969, Consumer newspaper
1957, Consumer magazine
1958, Consumer magazine
1959-1961, Consumer magazine
Box 110
1962-1963, Consumer magazine
1964-1966, Consumer magazine
1967-1969, Consumer magazine
1970-1971, Consumer magazine
1970-1980, Consumer newspaper
1972-1973, Consumer magazine
1974-1976, Consumer magazine
1977-1980, Consumer magazine
Fluffo shortening
1949, 1960, Consumer magazine
1949-1950, Consumer newspaper
1951-1952, Consumer newspaper
1953-1960, Consumer newspaper
Ivory Snow
1941-1942, Consumer magazine
1941-1942, Consumer newspaper
1942, Consumer magazine
1942-1943, Consumer newspaper
1943-1944, Consumer magazine
Box 111
1944-1945, Consumer magazine
1944, Consumer newspaper
(2 folders)
1945, Consumer newspaper
1945-1946, Consumer newspaper
1946-1947, Consumer magazine
1947-1948, Consumer newspaper
1948, Consumer magazine
(2 folders)
1949, Consumer magazine
1949, Consumer newspaper
1950, Consumer magazine
1950, Consumer newspaper
(2 folders)
1951, Consumer magazine
(1-2 of 5 folders)
Box 112
1951, Consumer newspaper
(3-5 of 5 folders)
1952, Consumer magazine
1952-1977, Consumer newspaper
1953, Consumer magazine
1954-1955, Consumer magazine
1956, Consumer magazine
1957, Consumer magazine
1958-1961, Consumer magazine
1962-1978, Consumer magazine
1962-1967, Consumer magazine
1969-1971, Consumer magazine
1969-1974, Consumer newspaper
1972, Consumer magazine
1973-1976, Consumer magazine
1975-1978, Consumer newspaper
Box 113
1977-1978, Consumer magazine
1979-1981, Consumer magazine
1979-1980, Consumer newspaper
Prell shampoo
1946-1948, Consumer magazine
1946-1948, Consumer newspaper
1948, Consumer magazine
1948-1958, Trade magazine
1949, Consumer magazine
1948-1958, Trade magazine
1949, Consumer magazine
1949-1953, Consumer newspaper
1950-1951, Consumer magazine
1952-1953, Consumer magazine
1954-1955, Consumer magazine
1954-1974, Consumer newspaper
1956-1966, Consumer magazine
1969-1979, Consumer magazine
Rely tampons
1974, Consumer magazine
1975, Consumer magazine
1975-1980, Consumer newspaper
Box 114
1976, Consumer magazine
1977-1978, Consumer magazine
1979-1980, Consumer magazine
Tide detergent
1946-1948, Consumer newspaper
1948, Consumer magazine
(2 folders)
1948, Consumer newspaper
1948-1949, Consumer newspaper
1949, Consumer magazine
(3 folders)
1949-1950, Consumer newspaper
1950, Consumer magazine
(2 folders)
1950, Consumer newspaper
(1-2 of 5 folders)
Box 115
1950, Consumer newspaper
(3-5 of 5 folders)
1951, Consumer magazine
(2 folders)
1951, Consumer newspaper
(7 folders)
1951-1956, Trade magazine
1951-1961, Trade newspaper
1952, Consumer magazine
1952, Consumer newspaper
(4 folders)
Box 116
1953, Consumer magazine
1953, Consumer newspaper
(3 folders)
1954, Consumer magazine
1954, Consumer newspaper
(3 folders)
1955, Consumer magazine
(2 folders)
1955, Consumer newspaper
1956, Consumer magazine
(2 folders)
1956-1957, Consumer newspaper
1957-1958, Consumer magazine
1957-1958, Trade magazine
1958-1961, Consumer newspaper
1959-1968, Consumer magazine
1959-1961, Trade magazine
Zest Beauty Bar
1952, Consumer newspaper
1955-1959, Consumer magazine
1955-1956, Consumer newspaper
1957, Consumer newspaper
1958-1968, Consumer newspaper
1965-1979, Consumer magazine
1973-1979, Consumer newspaper
Other products
Attends
Box 117 (continued)
1979-1981, Consumer and trade magazine
Bonus detergent
Box 117 (continued)
1965-1970, Consumer magazine
Buckeye Division
Box 117 (continued)
1956, Trade magazine
Chipso
Box 117 (continued)
1948, Consumer magazine
1948-1949, Consumer magazine
Dash detergent
Box 117 (continued)
1987, Consumer magazine
Dawn dish detergent
Box 117 (continued)
1975-1980, Consumer newspaper
Pert
Box 117 (continued)
1953, Consumer newspaper and magazine
Pin-It
Box 117 (continued)
1954, Consumer newspaper and magazine
Scope mouthwash
Box 117 (continued)
1965-1980, Consumer and trade magazine
1965-1979, Consumer newspaper
Secret deodorant
Box 117 (continued)
1955, Consumer newspaper and magazine
Stardust
Box 118
1961-1967, Consumer newspaper and magazine
Velvet Skin lotion
Box 118 (continued)
1944-1945, Consumer newspaper
Whirl vegetable shortening
Box 118 (continued)
1957-1959, Consumer newspaper
White Naptha soap
Box 118 (continued)
1945, Consumer newspaper and magazine
Wondra
Box 118 (continued)
1977-1980, Consumer newspaper and magazine
Prudential Insurance Company of America (See also Oversize box OV15)
1939-1940, Consumer magazine
1939-1941, Consumer newspaper
1940, Consumer magazine
1941, Consumer magazine
(2 folders)
1944, Consumer magazine
(2 folders)
1944-1949, Consumer newspaper
1945, Consumer magazine
(2 folders)
1946, Consumer magazine
(2 folders)
1946-1947, Trade magazine
1947, Consumer magazine
(2 folders)
1948, Consumer magazine
(2 folders)
1949, Consumer magazine
(2 folders)
Railway Express Agency (See also Oversize box OV15)
1954, Consumer magazine
1954-1962, Consumer newspaper
1954-1955, Trade magazine
1954-1956, Trade newspaper
1955, Consumer magazine
1955, Trade magazine
1956, Consumer magazine
1956, Trade magazine
(2 folders)
1957, Consumer magazine
1957, Trade magazine
(2 folders)
1957, Trade newspaper
1958-1959, Consumer magazine
1958, Trade magazine
(2 folders)
1958-1960, Trade newspaper
1959, Trade magazine
(2 folders)
Box 120
1960-1961, Consumer magazine
1960, Trade magazine
1961, Trade magazine
1961-1962, Trade newspaper
1962, Consumer magazine
1962, Trade magazine
S.C. Johnson (See also Oversize box OV15)
1956-1960, Consumer magazine
1956-1957, Consumer newspaper
1956-1964, Trade magazine
1956-1957, Trade newspaper
1958-1974, Consumer newspaper
1961-1967, Consumer magazine
1970-1978, Consumer magazine
Showtime/The Movie Channel (See also Oversize box OV16)
1982, Consumer magazine
1982-1983, Consumer newspaper
1983, Consumer magazine
(2 folders)
1983, Trade magazine
1984, Consumer magazine
Shulton (See also Oversize box OV16)
1960-1961, Consumer magazine
1960-1967, Consumer newspaper
1961, Trade magazine
1961, Trade newspaper
1962, Consumer magazine
1963-1964, Consumer magazine
1966-1967, Consumer magazine
Studebaker-Packard (See also Oversize box OV16)
1955-1956, Consumer magazine
1955-1956, Consumer newspaper
1955-1956, Trade magazine
1956, Consumer magazine
(4 folders)
1956, Consumer and trade newspaper
1956-1957, Trade magazine
1957, Consumer magazine
(2 folders)
1957, Consumer magazine
Texaco (See also Oversize box OV16)
1961-1967, Consumer newspaper
1962, Consumer magazine
(2 folders)
1962, Trade magazine
(2 folders)
1962-1963, Trade newspaper
1963, Consumer magazine
(2 folders)
1963, Trade magazine
(2 folders)
1964, Consumer magazine
(2 folders)
1964, Trade magazine
1965, Consumer magazine
(2 folders)
1966, Consumer magazine
1966, Trade magazine
Box 123
1967, Consumer magazine
1967-1968, Trade magazine
1968, Consumer magazine
(2 folders)
1968, Consumer newspaper
(2 folders)
1969, Consumer magazine
1969-1970, Trade magazine
1970-1971, Consumer magazine
1970-1971, Consumer newspaper
1971-1972, Consumer newspaper
1971-1974, Trade magazine
1972-1973, Consumer magazine
1973, Consumer magazine
1973-1977, Consumer newspaper
1974, Consumer magazine
1975, Consumer magazine
1975-1980, Trade magazine
1976-1977, Consumer magazine
Box 124
1977-1980, Consumer newspaper
1978, Consumer magazine
1979-1980, Consumer magazine
1980, Consumer magazine
(2 folders)
Warner-Lambert Pharmaceutical (See also Oversize box OV16)
1939, Consumer magazine
1939-1941, Consumer newspaper
1939-1941, Trade newspaper and magazine
1940, Consumer magazine
(2 folders)
1941, Consumer magazine
1942, Consumer magazine
1970, Consumer magazine
West Point Pepperell (See also Oversize box OV17)
1944, Consumer magazine
1944, Consumer newspaper
(2 folders)
1944, Trade magazine
Box 125
1944-1947, Trade newspaper
1945, Consumer magazine
1945-1946, Consumer newspaper
1945, Trade magazine
(2 folders)
1946, Consumer magazine
1946, Trade magazine
1947, Consumer magazine
(2 folders)
1947-1951, Consumer newspaper
1947, Trade magazine
1948, Consumer magazine
(3 folders)
1948, Trade magazine
1949, Consumer magazine
Box 126
1949, Trade magazine
1949-1950, Trade newspaper
1950, Consumer magazine
1950, Trade magazine
1951, Consumer magazine
1951, Trade magazine
1951, Trade newspaper
1952, Consumer magazine
1952, Trade magazine
(2 folders)
1952, Trade newspaper
1953, Consumer magazine
(2 folders)
1953, Trade magazine
1953, Trade newspaper
1954, Consumer magazine
1954-1955, Consumer newspaper
Box 127
1954, Trade magazine
(2 folders)
1954-1956, Trade newspaper
1955, Consumer newspaper
1955, Trade magazine
(2 folders)
1956-1957, Consumer magazine
1956-1959, Consumer newspaper
1956, Trade magazine
(2 folders)
1956, Trade newspaper
(2 folders)
1957-1958, Trade magazine
1957, Trade newspaper
1958, Consumer magazine
Box 128
1958, Trade newspaper
1959-1960, Consumer magazine
1959, Trade magazine
1959, Trade newspaper
1960, Trade magazine
1960-1966, Trade newspaper
1961, Consumer magazine
(3 folders)
1961-1968, Consumer newspaper
1961, Trade magazine
1962, Consumer magazine
1962, Trade magazine
1963-1964, Consumer magazine
1963-1964, Trade magazine
1965-1966, Consumer magazine
1965-1966, Trade magazine
1967-1968, Consumer magazine
Western Electric (See also Oversize box OV16)
1945, Consumer magazine
(2 folders)
1945-1947, Trade magazine
1946, Consumer magazine
(2 folders)
1946-1948, Consumer newspaper
1947, Consumer magazine
(3 folders)
1948, Consumer magazine
(1 of 4 folders)
Box 130
1948, Consumer magazine
(2-4 of 4 folders)
1948-1951, Trade magazine
1949-1950, Consumer magazine
1949, Consumer newspaper
1950-1951, Consumer magazine
1950-1951, Consumer newspaper
1950, Trade newspaper
1951, Trade magazine
Western Union Telegraph Company
1955-1957, Trade magazine
1956, Consumer magazine
1956-1962, Consumer newspaper
1956-1960, Trade newspaper
1957, Consumer magazine
1958-1959, Consumer magazine
1959-1960, Trade magazine
1960, Consumer magazine
1961, Consumer magazine
(2 folders)
1961, Trade magazine
1962, Consumer magazine
1962-1963, Consumer magazine
1962-1963, Trade magazine
Other Clients
Advertising Council (See also Oversize box OV1)
Box 132
1952-1954, 1961, Consumer newspaper
American Cancer Society
Box 132 (continued)
1948, Consumer newspaper
American Pharmaceutical
Box 132 (continued)
1965 (?), Consumer magazine
American Safety Razor (ASR) (See also Oversize box OV1)
Box 132 (continued)
1961-1965, Consumer magazine
1961, 1964-1966, Consumer newspaper
1961-1964, 1966, Trade magazine (includes television coverage chart)
1964-1966, Consumer magazine (college publications)
AMK Corporation (United Fruit products) (See also Oversize box OV1)
Box 132 (continued)
1970, Consumer magazine
Anderson, Clayton and Company
Box 132 (continued)
1979-1980, Consumer magazine
Angelique and Company
Box 132 (continued)
1958, Consumer magazine
Avis (See also Oversize box OV3)
Box 132 (continued)
1969-1970, Consumer magazine
1969-1972, Consumer newspaper
1969-1972, Trade magazine
1972-1973, Consumer magazine
Banco de Brasil
Box 132 (continued)
1979-1980, Trade magazine
1980, Consumer magazine (includes travel/tourism)
Beck Shoe Store (See also Oversize box OV3)
Box 132 (continued)
1970, Consumer newspaper (advertisements prepared by Jacqueline Brandwynne Association)
Beech-Nut (See also Oversize box OV3)
Box 132 (continued)
1962-1964, Consumer magazine (baby food, cough drops)
1963-1965, Consumer newspaper
1963-1968, Trade magazine
1965-1968, Consumer magazine
Block Drug Company
Box 132 (continued)
1972-1974, Consumer magazine
Bryton Chemical Company
Box 132 (continued)
1958-1960, Trade magazine
Burlington Industries (Klopman Mills) (See also Oversize box OV4)
Box 133
1970-1971, Consumer magazine (uniforms)
1970, Consumer newspaper
1970, Trade magazine
Caltex Petroleum Corporation (See also Oversize box OV4)
Box 133 (continued)
1967-1970, Consumer magazine (corporate)
1971-1977, Consumer magazine (corporate)
Canada Dry Corporation (See also Oversize box OV4)
Box 133 (continued)
1967, Consumer newspaper and magazine
Champion International Corporation (See also Oversize box OV4)
Box 133 (continued)
1972, 1974, Consumer newspaper
1973-1977, Consumer magazine
Cigar Institute of America (See also Oversize box OV5)
Box 133 (continued)
1950-1951, Consumer magazine (targets college students)
1950-1952, Consumer newspaper
1951, Consumer magazine
1953-1955, Consumer newspaper
1954-1955, Consumer magazine (includes research)
Collier (?) (Bobby-MacBaby Chain)
Box 133 (continued)
1971, Consumer magazine
Consolidated Food Corporation (See also Oversize box OV5)
Box 133 (continued)
1974-1980, Consumer magazine
1974-1977, Consumer newspaper
1974-1978, Consumer newspaper
Continental Airlines (See also Oversize box OV5)
Box 133 (continued)
1974, Consumer magazine
Crum and Forster (See also Oversize box OV7)
Box 134
1972-1974, Consumer magazine
1972-1980, Trade magazine
1975-1980, Consumer magazine
Digital Equipment Corporation (See also Oversize box OV7)
Box 134 (continued)
1980, Trade magazine
Drake Bakeries (Drake's Cakes)
Box 134 (continued)
1934, Consumer newspaper
1934, Consumer newspaper
1934, Consumer newspaper
1935-1936, Consumer newspaper
Dr. Pepper Company (See also Oversize box OV7)
Box 134 (continued)
1941, Consumer magazine
1941-1942, Consumer magazine (wartime advertising)
1941, Consumer newspaper
1941-1942, Consumer newspaper
1941, Trade magazine
Drug Development Corporation (Cough-Ex)
Box 134 (continued)
1971, Consumer magazine
Eastern Airlines
Box 134 (continued)
1936, Consumer newspaper
Ed Dalton (See also Oversize box OV7)
Box 134 (continued)
1964-1965, Consumer magazine
1964, Consumer newspaper
Emery Worldwide
Box 134 (continued)
1983, Consumer magazine
Endeavor Publishing Corporation (Win magazine)
Box 134 (continued)
1939, Consumer newspaper
E.R. Squibb and Sons (See also Oversize box OV7)
Box 135
1962-1968, Consumer magazine (multiple products)
1963-1968, Trade magazine (multiple products)
1963, Trade magazine (Vigran, Sweeta)
1964, Consumer newspaper (Vigran, Sweeta)
Fitgers Brewing Company (Fitzger's beer) (See also Oversize box OV7)
Box 135 (continued)
1939, Consumer newspaper
Galloping Gourmet
Box 135 (continued)
1973, Consumer magazine
Gillette (See also Oversize box OV11)
Box 135 (continued)
1970, Consumer magazine (Tracc II)
1970-1972, Consumer magazine (multiple products)
1976-1980, Consumer magazine (disposable razors)
1976-1980, Consumer newspaper (disposable razors)
G. Kreuger Brewing (beer and ale)
Box 135 (continued)
1946-1948, Consumer magazine
1946-1948, Consumer newspaper
1948-1949, Consumer newspaper
1948-1949, Consumer newspaper
GMF Robotics: See also Oversize box OV11
Greater New York Fund
Box 135 (continued)
1938, Consumer newspaper
Grove Laboratories (Bromo Quinine)
Box 135 (continued)
1955-1957, Consumer magazine
1955-1956, Consumer newspaper
Hanes Corporation (L'Erin cosmetics) (See also Oversize box OV11)
Box 135 (continued)
1979-1981, Consumer magazine
Hasbro Industries (See also Oversize box OV11)
Box 135 (continued)
1969-1977, Consumer newspaper and magazine (multiple products)
Hunt Foods and Industries
Box 135 (continued)
1968, Consumer magazine
Hy-Gain Electronics (CB radio) (See also Oversize box OV11)
Box 135 (continued)
1977, Consumer magazine
Indonesia (Republic of)
Box 135 (continued)
1969, Consumer newspaper
Interbank Card Association (Signet bank card)
Box 135 (continued)
1977 (?), Consumer magazine
International Silver Company (Rogers silverplate)
Box 135 (continued)
1934-1935, Consumer magazine
J.C. Eno (United States) Limited
Box 135 (continued)
1936-1939, Consumer magazine
1937-1939, Consumer newspaper
J.H. Westerbeke Corporation
Box 135 (continued)
1961, Trade magazine
Kane Miller Corporation (Sunnyland)
Box 135 (continued)
1981-1983, Consumer magazine (Superman brand peanut butter, raisins)
Lenox China (See also Oversize box OV12)
Box 136
1948-1950, Consumer magazine
1948-1953, Consumer and trade newspaper
1948-1954, Trade magazine
1951-1952, Consumer magazine
1953, Consumer magazine
Liggett and Myers Tobacco Company
Box 136 (continued)
1982, Consumer magazine (Red Man chewing tobacco)
Lorillard Corporation (Kent) (See also Oversize box OV12)
Box 136 (continued)
1969, Consumer magazine
1969, Consumer newspaper
Marine Midland Bank (See also Oversize box OV12)
Box 136 (continued)
1976, Consumer magazine
1976, Consumer newspaper
1976-1980, Trade magazine
1980, Consumer magazine (some international advertisements)
1980, Trade newspaper (some international advertisements)
MCI Communications
Box 136 (continued)
1987, Consumer magazine
McKesson and Robbins (See also Oversize box OV12)
Box 136 (continued)
1944-1946, Consumer magazine
1944-1947, Consumer newspaper
1947-1949, Consumer magazine
Milliken and Company (Visa fabrics)
Box 136 (continued)
1979-1980, Trade magazine
1979, Trade magazine
Muscular Dystrophy Association (See also Oversize box OV12)
Box 136 (continued)
1973-19794, Consumer magazine
1977, Consumer magazine
1977, Trade magazine
National Association of Manufacturers (See also Oversize box OV13)
Box 136 (continued)
1946-1948, Consumer magazine
1946-1948, Consumer newspaper
1948, Consumer magazine
1948, Trade magazine
New York World's Fair (See also Oversize box OV13)
Box 137
1964, Trade magazine
New York State Citizen's Council on Traffic Safety
Box 137 (continued)
1962, Booklets
Old Hickory (Diplomat)
Box 137 (continued)
1947, Consumer and trade magazine
1947, Consumer and trade newspaper
Parker Pen Company (See also Oversize box OV13)
Box 137 (continued)
1958, Consumer magazine
P. Ballantine and Sons (See also Oversize box OV13)
Box 137 (continued)
1933-1935, Consumer and trade magazine (multiple products)
1934, Consumer newspaper (beer and ale)
1934, Consumer newspaper (beer and ale)
1934, Consumer newspaper (beer and ale)
1935, Consumer newspaper (beer and ale)
Peter Eckrich and Sons Incorporated
Box 137 (continued)
1976-1977, Consumer magazine
1978-1980, Consumer magazine
Peter Paul Incorporated (See also Oversize box OV13)
Box 137 (continued)
1970, 1972, Consumer and trade magazine (multiple products)
1970, Consumer newspaper
Pitney Bowes: See Oversize box OV13
Quaker Oats Company
Box 137 (continued)
1938-1940, Consumer magazine
Revlon Incorporated
Box 137 (continued)
1971, Consumer magazine (advertisements prepared by Jacqueline Brandwynne Association)
Richardson-Vick (See also Oversize box OV15)
Box 137 (continued)
1966-1973, Consumer magazine (multiple products)
1966-1979, Consumer newspaper (multiple products)
1966-1970, Trade magazine (multiple products)
1973-1980, Consumer magazine (multiple products)
Sauce n'Serve
Box 137 (continued)
1974, Consumer magazine
Savings Bank Association of the State of New York (See also Oversize box OV15)
Box 137 (continued)
1959, Consumer magazine
1959-1962, Consumer newspaper
1960, 1962, Consumer magazine
1961, Consumer magazine
Schenley Ind. Incorporated (See also Oversize box OV15)
Box 137 (continued)
1948, Consumer magazine (Three Feathers)
1948, Consumer magazine (Old Stagg, Three Feathers)
1948-1951, Consumer newspaper (Old Stagg, Three Feathers)
1948-1951, Trade magazine (Old Stagg, Three Feathers)
Schick (See also Oversize box OV15)
Box 138
1957-1958, Consumer magazine (multiple products)
1958-1960, Consumer newspaper
1958-1960, Trade magazine (some international advertisements)
1959-1961, Consumer newspaper (some international advertisements)
Schlitz (See also Oversize box OV15)
Box 138 (continued)
1979-1980, Consumer magazine (multiple products)
1980, Consumer newspaper (Tribute light beer)
Securities Industries Association
Box 138 (continued)
1973-1974, Consumer magazine
Standard Brands (Planters products)
Box 138 (continued)
1976-1978, Consumer newspaper
1977-1979, Consumer magazine
Sterling Drug Company (Glenbrook Labs)
Box 138 (continued)
1965-1970, Consumer magazine (Vanquish)
Sun Oil Company
Box 138 (continued)
1957, Consumer magazine
This Week Magazine (See also Oversize box OV16)
Box 139
1954-1956, Consumer magazine
1954, Trade magazine
1954-1957, Trade newspaper
1955, Trade magazine
1956, Trade magazine
1957, Trade magazine
Time Incorporated (See also Oversize box OV16)
Box 139 (continued)
1973-1974, Consumer magazine
UNICEF (See also Oversize box OV16)
Box 139 (continued)
1971-1973, Consumer magazine
1972-1974, Trade magazine
1974-1979, Consumer magazine
Unicom Group of Insurance Company (See also Oversize box OV16)
Box 139 (continued)
1973, Consumer magazine
United Fund of Westchester (See also Oversize box OV16)
Box 139 (continued)
Undated, Consumer magazine
United States Rubber Company (See also Oversize box OV16)
Box 139 (continued)
1964-1967, Consumer magazine (Royal golf equipment)
1966-1967, Consumer and trade newspaper (multiple products)
1966, Consumer magazine (multiple products)
1966, Trade magazine (Naugahyde)
1966, Trade magazine (multiple products)
United States Treasury Department (See also Oversize box OV16)
Box 139 (continued)
1983, Consumer magazine
Upholstery Leather Group Incorporated (See also Oversize box OV16)
Box 139 (continued)
1957, Trade magazine
West End Brewery Company (Utica Club beer)
Box 139 (continued)
1965-1966, Consumer magazine
1965-1966, Consumer newspaper
Winthrop and Ward (Froth Dry Cleaner)
Box 139 (continued)
1937, Consumer newspaper
Yardley of London (See also Oversize box OV17)
Box 139 (continued)
1968-1969, Consumer magazine (some advertisements targeted at men)
1970, Consumer and trade magazine (some advertisements targeted at African American women)
1971, Consumer magazine
1972, Consumer magazine
1972-1973, Consumer magazine
Oversized Materials
Advertising Council
Box OV1
1952, USO
1962-1963, Better Schools
(2 folders)
Allied Chemical
1959-1960, Consumer magazine
1960, Trade magazine
1960-1963, Trade newspaper
1961, Trade magazine
1961-1962, Trade newspaper
1961-1965, Consumer magazine
1962, Trade magazine
1963, Trade magazine
1963-1970, Trade newspaper
1964, Trade magazine
1964-1965, Trade magazine
1964-1968, Consumer newspaper
1966, Consumer magazine
1967, Consumer magazine
1968, Consumer magazine
1969, Consumer and trade magazine
1970-1971, magazine
American Express
1949, Consumer magazine
1952-1961, Trade magazine
1955-1958, Consumer magazine
1958-1962, Consumer newspaper
1959-1961, Consumer magazine
American Motors
1965-1967, Consumer magazine
1965-1966, Consumer newspaper
1966, Consumer and trade magazine (Kelvinator)
1967, Consumer newspaper
American Safety Razor (ASR)
1961, Consumer magazine
1961, Consumer newspaper
AMF, Inc.
1979, Consumer magazine
1980, Consumer magazine
AMK Corporation (United Fruit products)
1970, Trade magazine
Arnold Bakers
1949, Consumer magazine
Association of American Railroads
1955-1957, Consumer magazine
AVCO Manufacturing Corp.
Box OV2
1952-1957, Consumer and trade magazine
1958-1964, Consumer and trade magazine
1959-1965, Consumer and trade newspaper
1962-1965, Consumer and trade magazine
AVCO-Crosley Consumer Products
1949, Consumer magazine (multiple products)
1949, Consumer magazine (refrigerators)
1949, Consumer magazine (televisions)
1949, Consumer newspaper (televisions)
1949-1951, Consumer newspaper (multiple products)
1949-1952, Consumer newspaper (refrigerators)
1949-1953, Consumer newspaper (ranges)
1949-1954, Consumer magazine (ranges)
1950, Consumer magazine (multiple products)
1950, Consumer magazine (televisions)
1950, Consumer newspaper (televisions)
1950-1952, Consumer magazine (refrigerators)
1951, Consumer magazine (televisions)
1951, Consumer newspaper (televisions)
(2 folders)
1951-1952, Consumer magazine (multiple products)
1951-1954, Consumer newspaper (multiple products)
1952-1953, Consumer magazine (air conditioners)
1952-1953, Trade magazine (air conditioners)
1953, Consumer magazine (multiple products)
1953, Consumer magazine (washer/dryer)
1953-1955, Consumer magazine (refrigerators)
1953-1955, Consumer newspaper (refrigerators)
Box OV3
1954, Consumer magazine (multiple products)
1954, Trade magazine (multiple products)
1955, Consumer promotional items
Avis
1969-1972, Consumer magazine
1969-1972, Consumer newspaper
Beck Shoe Store
1970, Consumer newspaper
Beech-Nut
1964-1967, Consumer magazine
Benton and Bowles
1938-1939, Trade magazine
1952-1969, Trade magazine
1957-1958, Trade magazine
1959-1961, Trade newspaper
1962-1966, Trade magazine
1967-1971, Trade magazine
1974, Consumer newspaper
Best Foods
Corporate and multiple product
1934-1948, Consumer newspaper
Hellmann's Mayonnaise
1933, Consumer newspaper
1934, Consumer newspaper
(2 folders)
1935-1939, Consumer magazine
1936-1948, Consumer newspaper
1945-1951, Consumer magazine
Nucoa oleomargarine
1934-1936, Consumer newspaper
1936-1951, Consumer and trade magazine
1943-1951, Consumer newspaper
Standard Milling
Box OV4
1934, Consumer newspaper
Various condiments
1951, Consumer newspaper
Various shoe polish
1939, Consumer and trade magazine
Bituminous Coal Institute
1945-1949, Consumer and trade magazine
1950, Consumer newspaper
Bristol-Myers
1934, Consumer newspaper (Sal Hepatica)
Burlington Industries (Klopman Mills)
1970, Consumer magazine
Caltex Petroleum Corporation
1970, Consumer newspaper
1971, Consumer magazine
Calvert Distillers Corporation
1937, Consumer newspaper (multiple products)
1938, Consumer newspaper (multiple products)
1938-1939, Consumer magazine (multiple products)
1939, Consumer newspaper (multiple products)
1960, Consumer magazine (Calvert Gin)
1960, Consumer newspaper (Calvert Gin)
Canada Dry Corporation
1967, Consumer newspaper
Can Manufacturers' Institute
1944, Consumer magazine
1945-1948, Consumer magazine
Carling Brewing Company
1950-1958, Consumer magazine
1951-1953, Consumer newspaper
1952-1959, Trade magazine
Champion International Corporation
1972, Consumer newspaper
1973, Consumer magazine
Chemical Bank/New York Trust Company
1960-1961, Consumer magazine
1961-1966, Consumer newspaper
1962-1963, Consumer magazine
1964-1965, Consumer magazine
1966-1967, Consumer and trade magazine
1967-1968, Consumer and trade newspaper
1968-1972, Consumer and trade magazine
1969-1974, Consumer and trade newspaper
Undated, Consumer and trade magazine
Cigar Institute of America
Box OV5
1950, Consumer magazine
Colgate-Palmolive-Peet Company
Corporate and Multiple Product
1935, Trade magazine
1935-1940, Consumer newspaper
1937-1940, Trade newspaper
Colgate dental creme and powder
1935, Consumer newspaper
Palmolive soap
1936, Consumer magazine
1936-1937, Consumer newspaper
Super Suds
1936, Consumer newspaper
1936-1940, Trade magazine
Columbia Broadcasting System
1940-1945, Consumer magazine
1941-1942, Consumer newspaper
1944, Consumer newspaper
Consolidated Food Corporation
1973-1976, Consumer newspaper
1974, Trade magazine
Continental Airlines
1974, Consumer magazine
Continental Baking Company
1932, Consumer newspaper
1937, Consumer newspaper
(3 folders)
1937-1938, Consumer newspaper
1938, Consumer newspaper
(2 folders)
1938-1939, Consumer newspaper
1939, Consumer newspaper
1940, Consumer newspaper
Continental Oil Company (CONOCO)
1953, Consumer magazine
1953, Consumer newspaper
Box OV6
1954, Consumer magazine
1954, Consumer newspaper
1955, Consumer magazine
(2 folders)
1955, Consumer newspaper
1955-1958, Trade magazine
1956, Consumer magazine
(2 folders)
1956, Consumer newspaper
1957, Consumer magazine
(3 folders)
1957-1960, Consumer newspaper
1958-1959, Consumer magazine
1960, Consumer magazine
Crowell-Collier Publishing Company
Box OV7
1943-1944, Consumer magazine
1943-1944, Consumer newspaper
1945-1946, Consumer magazine
1945-1946, Consumer newspaper
1947, Consumer and trade magazine
1947-1951, Consumer and trade newspaper
1948, Consumer and trade magazine
1949-1951, Consumer and trade magazine
Crum and Forster
1972-1973, Consumer newspaper
1973, Trade magazine
Dana Perfumes
1972, Consumer magazine
Diamond Match Company
1951-1953, Consumer magazine
1951-1956, Consumer newspaper
Digital Equipment Corporation
1980, Consumer magazine
Dr. Pepper Company
1941, Consumer newspaper
Ed Dalton
1963, Consumer magazine
E.F. Hutton and Company
1971, Trade magazine
E.R. Squibb and Sons
1963-1964, Consumer magazine (multiple products)
1964, Consumer newspaper (Vigran)
1965-1967, Consumer newspaper (Sweeta)
Fiat Motors of North America
1978-1979, Consumer magazine (corporate)
1979, Consumer magazine (Strada)
1979, Consumer magazine (128 sedan)
Fitgers Brewing Company (Fitzger's beer)
1939, Consumer newspaper
Florida Citrus Commission
1943-1949, Consumer magazine
1943-1957, Consumer newspaper
1944-1962, Trade newspaper
1945-1949, Trade magazine
Box OV8
1950-1959, Consumer magazine
1950-1963, Trade magazine
1959-1960, Consumer newspaper
1960-1963, Consumer magazine
1961-1962, Consumer newspaper
General Aniline and Film Corporation (Ansco)
1957-1960, Consumer magazine
General Electric
1950-1956, Consumer and trade magazine
1951, Consumer newspaper
General Foods
Corporate and Multiple Product
1933-1941, Consumer and trade magazine
1938-1963, Consumer and trade newspaper
1951-1964, Consumer and trade magazine
Birds Eye frozen foods
1959-1971, Consumer magazine
1960-1971, Consumer newspaper
Certo and Sure Jell
1938-1953, Consumer newspaper
1950-1954, Consumer magazine
Diamond Crystal Salt
1936-1951, Consumer newspaper
Gaines dog food
1952-1957, Consumer and trade magazine
1953-1961, Consumer and trade newspaper
1959-1973, Consumer and trade magazine
Jell-O products
1937-1959, Consumer and trade magazine
Log Cabin syrup
1938-1954, Consumer and trade magazine
1951-1953, Consumer newspaper
Maxwell House
1935-1936, Consumer newspaper
1937-1938, Consumer newspaper
Box OV9
1937-1939, Trade magazine
1939, Consumer newspaper
1940, Consumer newspaper
1941, Consumer newspaper
1943, Consumer newspaper
1944, Consumer newspaper
1945-1946, Consumer newspaper
1948-1949, Consumer magazine
1948-1949, Consumer newspaper
1950, Consumer magazine
1950, Consumer newspaper
1951, Consumer magazine
1951, Consumer newspaper
1952, Consumer newspaper
1952-1954, Consumer magazine
1953-1954, Consumer newspaper
1955-1957, Consumer magazine
1955-1958, Consumer newspaper
1958-1959, Consumer magazine
Box OV10
1959-1961, Consumer newspaper
1960-1961, Consumer magazine
1960-1961, Trade magazine
1960-1961, Trade newspaper
1962, Consumer magazine
1962-1963, Consumer newspaper
1963-1967, Consumer magazine
1964-1967, Consumer newspaper
Post cereals
1932-1934, Consumer magazine
1932-1947, Consumer newspaper
1934, Consumer newspaper
1935-1959, Trade magazine
1937-1940, Consumer newspaper
1941-1947, Consumer newspaper
1948, Consumer magazine
1948-1954, Consumer newspaper
1949-1956, Consumer magazine
1957-1964, Consumer magazine
1957-1967, Consumer newspaper
1966-1974, Consumer magazine
1945-1949, Consumer and trade magazine
1952, Consumer newspaper
Walter Baker chocolates
1937-1949, Consumer magazine
1945-1949, Consumer newspaper
1953, Consumer
Yuban coffee
Box OV11
1953-1958, Consumer magazine
1953-1960, Consumer newspaper
1959, Consumer newspaper
1960, Consumer newspaper
1960-1963, Trade magazine
1961-1963, Consumer magazine
1961-1963, Consumer and trade newspaper
Other coffee
Bliss
1956-1957, Consumer newspaper
Brim
1970, Consumer magazine
1970-1978, Consumer newspaper
Other products
Carnation Instant Breakfast
1969, Consumer magazine
Wheaties, Gold Medal flour
1943, Consumer newspaper
Wigwam syrup
1953, Consumer newspaper
1959, Consumer magazine
Gillette
1970-1971, Consumer and trade magazine
Glass Container Manufacturer's Institute
1960-1965, Consumer and trade magazine
GMF Robotics
1986, Trade magazine
Hanes Corporation (L'Erin cosmetics)
1977-1978, Consumer magazine
Hardee's Food System
1975-1976, Consumer newspaper
Hasbro Industries
1971-1972, Consumer newspaper (multiple products)
Heublein Incorporated
1953-1955, Consumer magazine (multiple products)
1963, Trade magazine (Bell's)
Holland-America Cruises
1977-1978, Consumer and trade magazine
1979-1980, Consumer and trade magazine
Hy-Gain Electronics (CB radio)
1977, Trade magazine
International Business Machines (IBM)
1954-1955, newspaper
1955, magazine
1956, magazine
1956, newspaper
1957, magazine
1957-1958, newspaper
1958, magazine
(2 folders)
Box OV12
1959, magazine
(3 folders)
1959-1961, newspaper
1960, magazine
(2 folders)
1961, magazine
(2 folders)
1962, magazine
(3 folders)
1963, magazine
(2 folders)
1963-1965, newspaper
1964, magazine
1965, magazine
1966-1967, magazine
1966-1967, newspaper
Kentile
1958-1970, Consumer and trade magazine
Lenox China
1949-1953, Consumer magazine
1952-1953, Consumer newspaper
Lorillard Corporation (Kent)
1964, Consumer newspaper
M&R Brand Dietetics Laboratories
1953-1960, Consumer and trade magazine
1953-1962, Consumer and trade newspaper
Marine Midland Bank
1976-1980, Consumer newspaper
1977-1978, Consumer magazine
McKesson and Robbins
1957, Trade magazine
Medicus
1978, Trade magazine
Muscular Dystrophy Association
1973, Consumer newspaper
Mutual of New York
Box OV13
1952-1957, Consumer and trade magazine
1953-1965, Consumer and trade newspaper
1960-1965, Consumer and trade magazine
National Association of Manufacturers
1946-1947, Consumer magazine
1946-1947, Consumer newspaper
National Distillers Products
1934-1954, Consumer magazine
1940-1954, Consumer newspaper
1955, Consumer magazine
1955-1956, Consumer newspaper
1956, Consumer magazine
New York World's Fair
1964-1965, Trade magazine
Norwich-Pharmacal Company
1956, Trade magazine
1959-1962, magazine
1959-1964, Consumer newspaper
Parker Pen Company
1958, Consumer magazine
P. Ballantine and Sons
1934, Consumer newspaper
Peter Paul Incorporated
1970, Consumer magazine
Philip Morris
1952-1957, Consumer newspaper
1953-1957, Consumer and trade magazine
1957, Consumer magazine
1958, Consumer and trade magazine
1958-1961, Consumer newspaper
1959, Consumer magazine
1960, Consumer magazine
1961, Consumer magazine
1962, Consumer magazine
1962-1963, Consumer newspaper
1963, Consumer magazine
Pitney Bowes
Undated, Trade magazine
Procter & Gamble
Corporate and multiple product
Box OV14
1959, Consumer magazine (Canada)
1974-1979, Consumer newspaper
Bonus
1965, Consumer newspaper
Bounce
1972-1975, Consumer magazine
Charmin
1968-1979, Consumer
Crest
1955-1958, Consumer magazine
1956-1961, Consumer newspaper
1961, Consumer magazine
1962-1963, Consumer magazine
1963-1976, Consumer newspaper
1964-1966, Consumer magazine
1967-1970, Consumer magazine
Hidden Magic
1959, Consumer newspaper
Ivory Snow
1944-1945, Consumer
Pampers
1962-1964, Consumer newspaper
1962-1972, Consumer magazine
1969-1973, Consumer and trade magazine
Pin-It
1954, Consumer magazine
Prell
1946, Trade newspaper
1948-1951, Consumer and trade magazine
Rely
1973-1975, Consumer
Scope
1965-1978, Consumer
Stardust
1961, Consumer magazine
1961, Consumer newspaper
Tide
1946, Consumer newspaper
1948, Consumer newspaper
(2 folders)
1948-1949, Consumer magazine
1950, Consumer newspaper
(2 folders)
1950-1951, Consumer magazine
1951, Consumer newspaper
(4 folders)
Box OV15
1952, Consumer newspaper
1952-1953, Consumer magazine
1952-1957, Trade newspaper
1953, Consumer newspaper
(2 folders)
1953-1954, Consumer magazine
1954, Trade magazine
1954-1955, Consumer newspaper
1955, Trade magazine
1955-1957, Consumer magazine
1956, Trade magazine
1956-1958, Consumer newspaper
Whirl
1960, Consumer magazine
Zest
1952-1957, Consumer newspaper
1957-1958, Consumer magazine
Prudential Insurance Company of America
1940, Trade magazine
Railway Express Agency
1955-1962, Trade magazine
1960-1962, Consumer newspaper
Richardson-Vick
1966, Trade magazine
1967-1968, Consumer newspaper
Savings Bank Association of the State of New York
1959, Consumer magazine
Schenley Ind. Incorporated
1948, Consumer and trade magazine
1948, Consumer and trade newspaper
Schick
1957-1959, Consumer and trade magazine
1958-1961, Consumer newspaper
1960-1961, Consumer magazine
S.C. Johnson
1956-1961, Consumer and trade magazine
1956-1973, Consumer and trade newspaper
Schlitz
1980, Consumer magazine
Showtime/The Movie Channel
Box OV16
1982-1984, Consumer and trade magazine
Shulton
1963-1967, Consumer and trade magazine
1965-1967, Consumer magazine
1966, Consumer newspaper
Studebaker-Packard
1955-1956, Consumer magazine
1955-1956, Consumer magazine
1955-1957, Consumer and trade newspaper
1956, Trade magazine
Texaco
1961-1965, Consumer newspaper
1962-1963, Consumer magazine
1964-1966, Consumer magazine
1966-1970, Consumer newspaper
1967-1980, Consumer magazine
1971-1980, Consumer newspaper
This Week Magazine
1954-1957, Trade magazine
1954-1957, Trade newspaper
Time Incorporated
1949-1950, Consumer magazine
UNICEF
1971-1979, Consumer magazine
Unicom Group of Insurance Company
1973, Consumer newspaper
United Fund of Westchester
1967, Consumer magazine
United States Rubber Company
1966, Trade magazine
1966, Trade newspaper
United States Treasury Department
1983, Consumer newspaper
Upholstery Leather Group Incorporated
1957, Trade magazine
1957, Trade newspaper
Warner-Lambert Pharmaceutical
1941, Consumer newspaper
West End Brewery
1965-1966, Consumer magazine
1965-1966, Consumer newspaper
Western Electric
1946, Trade newspaper
1949, Consumer magazine
1956-1963, Consumer and trade magazine
1959-1962, Consumer and trade newspaper
West Point Pepperell
Box OV17
1944-1948, Trade newspaper
1945, Trade magazine
1945-1959, Consumer magazine
1948-1951, Trade magazine
1949-1951, Trade newspaper
1952-1953, Trade newspaper
1954, Consumer and trade
1955-1958, Trade magazine
1955-1959, Trade newspaper
1959-1961, Trade magazine
1961-1964, Consumer magazine
1961-1968, Trade newspaper
1962-1965, Trade magazine
1967-1968, Consumer magazine
Yardley of London
1970-1971, Consumer magazine
1972, Consumer newspaper
Audiovisual Materials, ca. 1950-1986
The films listed are believed all to predate
1986. Some material probably dates from the
1950s, with the bulk being from the
1960s-1970s. The films are arranged in numerical
order by the reel number. Some individual cans contain detailed contents lists.
For others, the content information is limited to a summary statement such as
"Charmin Historical Reel."
Restrictions on Access: Original film reels are restricted until use copies are made. Some use copies are available in the collection, and have been noted where available. Contact Research Services for further information.
Originals (Closed to Research)
Birdseye (1500' reel)
Reel
2
Alpha Bits (1500' reel)
Reel
3
Peter Paul (1500' reel)
Reel
4
Toastem's (1500' reel)
Reel
5
Raisin Bran (1500' reel)
Reel
6
Avis (1500' reel)
Reel
7
Yardley (1500' reel)
Reel
8
Allied Chemical (1500' reel)
Reel
9
Dana (1500' reel)
Reel
10
Eastern Airlines (1500' reel)
Schick
Schick #4 (1500' reel)
Reel
12
Schick #3 (1500' reel)
Reel
13
Schick #2 (1500' reel)
Reel
14
Schick #1 (1500' reel)
GCMI
GCMI #1 (1500' reel)
Reel
16
GCMI #2 (1500' reel)
Florida Citrus
Florida Citrus #1 (1500' reel)
Reel
18
Florida Citrus #2 (1500' reel)
Reel
19
Florida Citrus #3 (1500' reel)
Reel
20
Miscellaneous (1500' reel)
Reel
21
Beechnut Candy (1500' reel)
Beech Nut
Beech Nut Food Processing (1500' reel)
Reel
23
Beech Nut Lifesaver Cough Drops (1500'
reel)
Reel
24
Beech Nut Gum & Lifesavers (1500' reel)
S.C. Johnson
S.C. Johnson Compiled #1 (1500' reel)
Reel
26
S.C. Johnson Compiled #3 (1500' reel)
Reel
27
S.C. Johnson Compiled #4 (1500' reel)
Reel
28
S.C. Johnson Compiled #5 (1500' reel)
Reel
29
S.C. Johnson Compiled #6 (1500' reel)
Reel
30
S.C. Johnson Compiled #7 (1500' reel)
Reel
31
S.C. Johnson Compiled #8 (1500' reel)
Reel
32
S.C. Johnson Compiled #9 (1500' reel)
Reel
33
S.C. Johnson Miscellaneous (1500' reel)
Reel
34
Sodaburst (1500' reel)
Maxwell House
Instant Maxwell House--Joel Cheek (1500'
reel)
Reel
36
Instant Maxwell House #2 (1500' reel)
Reel
37
Instant Maxwell House #4 (1500' reel)
Reel
38
Instant Maxwell House #5 (1500' reel)
Reel
39
Instant Maxwell House #7 (1500' reel)
Reel
40
Instant Maxwell House #8 (1500' reel)
Reel
41
Instant Maxwell House #14 (1500' reel)
Ansco
Ansco #1 (1500' reel)
Reel
43
Ansco #2 (1500' reel)
Reel
44
Miscellaneous Historical--Good Measure, Birdseye (1500'
reel)
Texaco
Texaco #10 (1500' reel)
Reel
46
Texaco #11 (1500' reel)
Reel
47
Texaco #12 (1500' reel)
Reel
48
Texaco #13 (1500' reel)
Beech Nut
Beech Nut Gum (B & W) (1500' reel)
Reel
50
Beech Nut Gum (1500' reel)
Reel
51
Beech Nut Compiled (1500' reel)
Reel
52
Beech Nut Baby Food (1500' reel)
Reel
53
Beech Nut Baby Foods (1500' reel)
Reel
54
Beech Nut Gum & Candy (1500' reel)
Borden
Borden #1 (1500' reel)
Reel
56
Borden #2 (1500' reel)
Reel
57
Borden #3 (1500' reel)
Squibb
Squibb #1 (1500' reel)
Reel
59
Squibb #2 (1500' reel)
Reel
60
Squibb #3 (1500' reel)
Carlings
Carlings #1 (1500' reel)
Reel
62
Carlings #2 (1500' reel)
Reel
63
Carlings #3 (1500' reel)
Reel
64
Utica Club (1500' reel)
Reel
65
ASRI (1500' reel)
Reel
66
ASR (1500' reel)
Reel
67
Kent (1500' reel)
Philip Morris
Parliament #1 (1500' reel)
Reel
69
Parliament #2 (1500' reel)
Reel
70
Parliament #3 (1500' reel)
Reel
71
Parliament #4 (1500' reel)
Reel
72
Parliament #5 (1500' reel)
Reel
73
Parliament #6 (1500' reel)
Reel
74
Parliament #7 (1500' reel)
Reel
75
Chemical Bank (1500' reel)
Reel
76
Chemical Bank (1500' reel)
Reel
77
Camay (1500' reel)
Reel
78
MONY #1 (1500' reel)
Reel
79
Best Foods (1500' reel)
Reel
80
Anderson Clayton #1 (1500' reel)
Reel
81
Anderson Clayton #2 (1500' reel)
American Motors
American Motors #1 (1500' reel)
Reel
83
American Motors #2 (1500' reel)
Reel
84
American Motors #3 (1500' reel)
Reel
85
Pream 1
Reel
86
Pream 2
Reel
87
Studebaker 1 (Museum of Broadcasting)
Reel
88
Studebaker 2 (Museum of Broadcasting)
Yuban
Yuban 1
Reel
90
Yuban 2
Reel
91
Yuban 3
Reel
92
Yuban 4
Reel
93
Kentile, Heublein, Desert Dri, Western
Union
Reel
94
Shulton 1
Reel
95
Canada Dry 1
Reel
96
Paxten-Saratoga
Reel
97
American Express
Reel
98
Fluffo 1
Reel
99
Merrill
Reel
100
Texaco 1 (1500' reel)
Reel
101
Texaco 2 (1500' reel)
Reel
102
General Foods Miscellaneous (1500' reel)
Reel
103
B & B (1500' reel)
Benton & Bowles
B & B Compiled #2 (1500' reel)
Reel
105
B & B Compiled #6 (1500' reel)
Reel
106
B & B Compiled #12 (1500' reel)
Reel
107
B & B Compiled #15 (1500' reel)
Reel
108
B & B Compiled #21 (1500' reel)
Reel
109
B & B Compiled #24 (1500' reel)
Vintage Television
Linus--Visiting Children's Show (1500'
reel)
Reel
111
Linus #21 (1500' reel)
Reel
112
Linus Pilot (1500' reel)
Reel
113
Grindl (1500' reel)
Reel
114
Barbara Rush (1500' reel)
Reel
115
Daleks BBC (1500' reel)
Reel
116
Edge of Night (1500' reel)
Reel
117
Dick Van Dyke (1500' reel)
Reel
118
Kentucky Jones (1500' reel)
Reel
119
Down You Go (1500' reel)
Pampers
Pampers
1975 (800'
reel)
Reel
121
Pampers #2 (1500' reel)
Reel
122
Pampers #4 (1500' reel)
Reel
123
Pampers #4 (1500' reel)
Reel
124
Pampers #5 (1500' reel)
Reel
125
Pampers #6 (1500' reel)
Reel
126
Pampers #6 (1500' reel)
Reel
127
Pampers #10 (1500' reel)
Reel
128
Pampers #11 (1500' reel)
Reel
129
Pampers #11 (1500' reel)
Texaco
Reel #14 (1500' reel)
Reel
131
Reel #15 (1500' reel)
Reel
132
Reel #16 (1500' reel)
Reel
133
Reel #7A (1500' reel)
Reel
134
Reel #9A (1500' reel)
Reel
135
Foreign (1500' reel)
Reel
136
Crest--Bill Cosby (400' reel)
[Use Copy UC13 in collection]
Reel
137
Gillette (800' reel)
Reel
138
Good News (800' reel)
Crest
Crest #23 (1500' reel)
[Use Copy UC20 in collection]
Reel
140
Crest #24 (1500' reel)
[Use Copy UC20 in collection]
Reel
141
Crest #25 (1500' reel)
[Use Copy UC21 in collection]
Reel
142
Crest #26 (1500' reel)
[Use Copy UC21 in collection]
Gillette
Gillette Good News (1500' reel)
Reel
144
Gillette and Peter Paul (1500' reel)
Reel
145
Gilette Trac II (1500' reel)
Gravy Train
Gravy Train Historical (800' reel)
Reel
147
Gravy Train 2 (1500' reel)
Reel
148
Gravy Train R-5 (1500' reel)
Reel
149
Rally (1500' reel)
Reel
150
Cool Whip #3 (1500' reel)
Gaines
Gaines Historical #3 (1500' reel)
Reel
152
Gaines Meal 1 (1500' reel)
Reel
153
Gaines Meal 2 (1500' reel)
Reel
154
Gaines 4 (1500' reel)
Reel
155
Gaines Miscellaneous (1500' reel)
Reel
156
Gaines (1500' reel)
Post
Post Miscellaneous #2 (1500' reel)
Reel
158
Post Historical #1 (1500' reel)
Reel
159
Post Historical Miscellaneous (1500' reel)
Reel
160
Puffed Corn (1500' reel)
Reel
161
Alpha Bits 4 (1500' reel)
Reel
162
Alpha Bits 5 (1500' reel)
Reel
163
Raisin Bran #2 (1500' reel)
Reel
164
Raisin Bran #3 (1500' reel)
Reel
165
Grape Nuts #3 (1500' reel)
Reel
166
Grape Nuts #5 (1500' reel)
Crest
Mr. Goodwin Outtakes--35mm (4 rolls) (1500'
reel)
Reel
168
Crest Historical #10 (1500' reel)
[Use Copy UC14 in collection]
Reel
169
Crest Historical #14 (1500' reel)
[Use Copies UC16, UC17 in collection]
Reel
170
Crest Historical #15 (1500' reel)
[Use Copy UC17 in collection]
Reel
171
Crest Historical #16 (1500' reel)
[Use Copies UC17, UC18 in collection]
Reel
172
Crest Historical#17 (1500' reel)
[Use Copy UC18 in collection]
Reel
173
Crest Historical#18 (1500' reel)
[Use Copy UC18 in collection]
Reel
174
Crest Historical#19 (1500' reel)
[Use Copy UC19 in collection]
Reel
175
Crest Historical #20 (1500' reel)
[Use Copy UC19 in collection]
Reel
176
Crest Historical #21 (1500' reel)
Reel
177
Crest Historical #22 (1500' reel)
Reel
178
Post Tens (1500' reel)
Reel
180
Brim (1500' reel)
Reel
181
Brim (1500' reel)
Reel
182
Schlitz (1500' reel)
Reel
183
Yuban (1500' reel)
Bounce
Bounce #1 (1500' reel)
Reel
185
Bounce #5 (1500' reel)
(NOTE: Bounce 2-4 missing)
Reel
186
Bounce #6 (1500' reel)
Norwich
Norwich #1 (1500' reel)
Reel
188
Norwich #2 (1500' reel)
Reel
189
Norwich #3 (1500' reel)
Reel
190
Norwich #4 (1500' reel)
Reel
191
Norwich #5 (1500' reel)
Reel
192
Norwich #6 (1500' reel)
Reel
193
Norwich #7 (1500' reel)
Reel
194
Norwich #8, 9 (1500' reel)
Reel
195
Norwich #10 (1500' reel)
Reel
196
Libra #1 (1500' reel)
Reel
197
Milliken Visa (1500' reel)
Reel
198
Horizon Historical (1500' reel)
Reel
199
Robert Hall (1500' reel)
Reel
200
N.B. Toy (?) Reel,
1982 (1500'
reel)
Reel
201
IBM #1 (1500' reel)
Reel
202
New Age Historical #1 (1500' reel)
Orange Plus
Orange Plus 1 of 3 (1500' reel)
Reel
204
Orange Plus 2 of 3 (1500' reel)
Reel
205
Orange Plus 3 of 3 (1500' reel)
Reel
206
Digital Historical Reel #1 (1500' reel)
Vicks
Vicks
1986 to Present (Nyquil
Historical Reel) (1500' reel)
Reel
208
Woody Woodpecker (1500' reel)
Reel
209
Vaporub 1 of 3 (1500' reel)
Reel
210
Vaporub 2 of 3 (1500' reel)
Reel
211
Vaporub 3 of 3 (1500' reel)
Reel
212
Vicks #1 (1500' reel)
Reel
213
Vicks #2 (1500' reel)
Reel
214
Vicks #3 (1500' reel)
Reel
215
Vicks #4 (1500' reel)
Reel
216
Vicks #5 (1500' reel)
Reel
217
Ivory Snow--Miscellaneous (1500' reel)
Reel
218
Echrich (1500' reel)
Reel
219
SIA (1500' reel)
Reel
220
General Foods--Candy #1 (1500' reel)
Reel
221
Marine Midland (1500' reel)
Reel
222
Orange Twist (1500' reel)
Reel
223
Bonus (1500' reel)
Hardee's
Hardees Miscellaneous #2 (1500' reel)
Reel
225
Hardees Miscellaneous #3 (1500' reel)
Reel
226
Hardees Miscellaneous #4 (1500' reel)
Reel
227
Grape Nuts #1 (1500' reel)
Reel
228
Grape Nuts #2A (1500' reel)
Reel
229
Crest--circa Pool, A,M. Dental (200' reel)
[Use Copy UC11 in collection]
Reel
230
Alpha Bits #3 (1500' reel)
Reel
231
Texaco #8 (1500' reel)
Reel
232
Crest, Triumph, Tooth Decay (1500' reel)
[Use Copy UC15 (Crest) in collection]
Reel
233
Toasties #3 (1500' reel)
Reel
234
Dawn (1500' reel)
Reel
235
Post Miscellaneous #6 (1500' reel)
Reel
236
D'Arcy Compilation (1500' reel)
Reel
237
Crest #2 (1500' reel)
[Use Copy UC10 in collection]
Reel
238
Crest #11 (1500' reel)
[Use Copies UC14, UC15 in collection]
Hasbro
Hasbro #1 (1500' reel)
Reel
240
Hasbro #2 (1500' reel)
Reel
241
Hasbro #3 (1500' reel)
Reel
242
Hasbro #4 (1500' reel)
Reel
243
Hasbro #5 (1500' reel)
Reel
244
Hasbro #6 (1500' reel)
Reel
245
Sugar Crisp #4 (1500' reel)
Reel
246
Vicks #6 (1500' reel)
Reel
247
Continental 1 of 2 (1500' reel)
Reel
248
Continental 2 of 2 (1500' reel)
Reel
249
Skillet #1,
1959 (100'
reel)
Reel
250
Stockholders' Meeting,
1981 (1500'
reel)
Reel
251
Stockholders' Meeting (1500' reel)
Reel
252
AMF Corporate Film,
1976 (1500'
reel)
Reel
253
AMF Corporate Film
1977 (1500'
reel)
Reel
254
Europe Reel--Roy Bostock
1981 (1500'
reel)
Pampers
Pampers #7 (1500' reel)
Reel
256
Pampers #8 (1500' reel)
Reel
257
Pampers #12 (1500' reel)
Dawn
Dawn #2 (1500' reel)
Reel
259
Dawn #3 (1500' reel)
Reel
260
Dawn #4 (1500' reel)
Vintage Television Shows
Phil Silvers (1500' reel)
Reel
262
Sgt. Bilko (1500' reel)
Reel
263
Summer Playhouse (1500' reel)
Reel
264
Sgt. Bilko,
"Viva
Bilco"
(1500' reel)
Post
Grape Nuts #4 (1500' reel)
Reel
266
Grape Nuts #2B (1500' reel)
Reel
267
Grape Nuts Historical Reel A (1500' reel)
Reel
268
Fiat 1 of 2 (1500' reel)
Reel
269
Fiat 2 of 2 (1500' reel)
Reel
270
Ferrari (800' reel)
Ivory Snow
Ivory Snow #1 (1500' reel)
Reel
272
Ivory Snow #2 (1500' reel)
Reel
273
Ivory Snow #3 (1500' reel)
Reel
274
Ivory Snow #4 (1500' reel)
Reel
275
Ivory Snow #5 (1500' reel)
Reel
276
Ivory Snow #6 (1500' reel)
Reel
277
Ivory Snow #7 (1500' reel)
Reel
278
Ivory Snow #8 (1500' reel)
Reel
279
Ivory Snow #9 (1500' reel)
Reel
280
Ivory Snow #10 (1500' reel)
Reel
281
McCulloch 1 of 2 (1500' reel)
Reel
282
McCulloch 2 of 2 (1500' reel)
Reel
283
Pinkerton (1500' reel)
Scope
Scope #1 (1500' reel)
[Use Copy UC25 in collection]
Reel
285
Scope #2 (1500' reel)
[Use Copy UC26 in collection]
Reel
286
Scope #3 (1500' reel)
[Use Copy UC27 in collection]
Reel
287
Scope #4 (1500' reel)
[Use Copy UC28 in collection]
Reel
288
Scope #5 (1500' reel)
[Use Copy UC29 in collection]
Reel
289
Scope #6 (1500' reel)
[Use Copy UC30 in collection]
Reel
290
Scope #7 (1500' reel)
[Use Copy UC31 in collection]
Vintage Television Shows
Red Buttons (1500' reel)
Reel
292
Jackie Robinson (1500' reel)
Reel
293
Paul Winchell (1500' reel)
Reel
294
Sgt. Bilko 1 of 6 (1500' reel)
Reel
295
Sgt. Bilko 2 of 6 (1500' reel)
Reel
296
Sgt. Bilko 3 of 6 (1500' reel)
Reel
297
Sgt. Bilko 4 of 6 (1500' reel)
Reel
298
Sgt. Bilko 5 of 6 (1500' reel)
Reel
299
Sgt. Bilko 6 of 6 (1500' reel)
Reel
300
Sgt. Bilko 1 of 7 (1500' reel)
Reel
301
Sgt. Bilko 2 of 7 (1500' reel)
Reel
302
Sgt. Bilko 3 of 7 (1500' reel)
Reel
303
Sgt. Bilko 4 of 7 (1500' reel)
Reel
304
Sgt. Bilko 5 of 7 (1500' reel)
Reel
305
Sgt. Bilko 6 of 7 (1500' reel)
Reel
306
Sgt. Bilko 7 of 7 (1500' reel)
Reel
307
F.O.F. Historical (1500' reel)
Reel
308
F.O.F. Historical #1 (1500' reel)
Reel
309
Sara Lee (1500' reel)
Reel
310
Hardees Miscellaneous (1500' reel)
Reel
311
Liquid Prell (1500' reel)
Reel
312
Charmin Historical #4 (1500' reel)
[Use Copy UC4 in collection]
Reel
313
Crum & Forster (1500' reel)
Reel
314
Corning (1500' reel)
Reel
315
Whipped Cream (Birdseye) (1500' reel)
Reel
316
Hutton (1500' reel)
Reel
317
Hanes Laura (1500' reel)
Texaco
Presentation--Vic Bloedes (400' reel)
Reel
319
Commercial International (800' reel)
Reel
320
Miscellaneous 1 of 2 (800' reel)
Reel
321
Miscellaneous 2 of 2 (800' reel)
Reel
322
Texaco #1 (1500' reel)
Reel
323
Texaco #2 (1500' reel)
Reel
324
Texaco #3 (1500' reel)
Reel
325
Texaco #4 (1500' reel)
Reel
326
Texaco #6 (1500' reel)
Reel
327
Texaco #7 (1500' reel)
Various Commercials
SPI Standard Peel (800' reel)
Reel
329
Compiled--Sheldon Platt (800' reel)
Reel
330
Ivory Snow Historical #1 (800' reel)
Reel
331
AMC (800' reel)
Reel
332
IBM (800' reel)
Reel
333
Sgt. Bilko (Carling) (1500' reel)
Reel
334
Cereal (1500' reel)
Reel
335
GTI (1500' reel)
Reel
336
S.C. Johnson's (1500' reel)
Post
Honey Comb (1500' reel)
Reel
338
Post Miscellaneous #8 (1500' reel)
Reel
339
Honey Comb #1 (1500' reel)
Reel
340
Toasties #2 (1500' reel)
Reel
341
Toasties #4 (1500' reel)
Reel
342
Post Tens (1500' reel)
Reel
343
Pebbles 1 of 2 (1500' reel)
Reel
344
Pebbles 2 of 2 (1500' reel)
Reel
345
Puffed Corn Flakes II (1500' reel)
Reel
346
40% Bran (1500' reel)
Reel
347
Sheldon Platt Sample (1500' reel)
Reel
348
Standard Reel #5 (1500' reel)
Charmin
Charmin #1 (1500' reel)
[Use Copy UC1 in collection]
Reel
350
Charmin #2 (1500' reel)
[Use Copy UC2 in collection]
Reel
351
Charmin #3 (1500' reel)
[Use Copy UC3 in collection]
Reel
352
Charmin #5 (1500' reel)
[Use Copy UC5 in collection]
Reel
353
Charmin #6 (1500' reel)
[Use Copy UC6 in collection]
Reel
354
Charmin #7 (1500' reel)
[Use Copy UC7 in collection]
Reel
355
Charmin #8 (1500' reel)
[Use Copy UC8 in collection]
Reel
356
Charmin #9 (1500' reel)
[Use Copy UC9 in collection]
Reel
357
Brim (800' reel)
Reel
358
Honeycomb #2 Historical (1500' reel)
Reel
359
Bounce (1500' reel)
Reel
360
Wondra (1500' reel)
Reel
361
Brim Historical Reel #2 (1500' reel)
Reel
362
Everything Reel--Spain,
1977 (1500'
reel)
Reel
363
Visit U.S.A. (1500' reel)
Reel
364
Planters (1500' reel)
Reel
365
December Bride (1500' reel)
Reel
366
Paging Women (1500' reel)
Crest
Crest #1 (1500' reel)
[Use Copy UC10 in collection]
Reel
368
Crest #3 (1500' reel)
[Use Copy UC10 in collection]
Reel
369
Crest #4 (1500' reel)
[Use Copy UC11 in collection]
Reel
370
Crest #5 (1500' reel)
[Use Copy UC11 in collection]
Reel
371
Crest #6 (1500' reel)
[Use Copy UC12 in collection]
Reel
372
Crest #7 (1500' reel)
[Use Copy UC12 in collection]
Reel
373
Crest #8 (1500' reel)
[Use Copy UC13 in collection]
Reel
374
Crest #9 (1500' reel)
[Use Copy UC13 in collection]
Reel
375
Crest #12 (1500' reel)
[Use Copy UC15 in collection]
Reel
376
Crest #13 (1500' reel)
[Use Copy UC16 in collection]
Vintage Television
E.S.P. (1500' reel)
Reel
378
Capt. Kelly (1500' reel)
Reel
379
Frontier Justice (1500' reel)
Reel
380
Mayberry R.F.D. (1500' reel)
Reel
381
The Loner (1500' reel)
Reel
382
Claudia (1500' reel)
Reel
383
Andy Williams (1500' reel)
Reel
384
Good Morning World (1500' reel)
Reel
385
Topper (1500' reel)
Post
Grape Nuts Flakes (1500' reel)
Reel
387
Cereal Advertising--Sandy Sulcer (1500'
reel)
Reel
388
Honey Copmb Animatics (1500' reel)
Reel
389
Alpha Bits (1500' reel)
Reel
390
Sugar Crisp #1 (1500' reel)
Reel
391
Sugar Crisp #2 (1500' reel)
Reel
392
Sugar Crisp #3 (1500' reel)
Reel
393
Sugar Crisp #5 (1500' reel)
Reel
394
Sugar Crisp #6 (1500' reel)
Reel
395
Sugar Crisp
"76"
(1500' reel)
Reel
396
Discover Campaign (800' reel)
Reel
397
Hardees (800' reel)
Reel
398
Bravo/Glade (1500' reel)
Reel
399
Crest/Scope (1500' reel)
[Use Copies UC15 (Crest), UC23(P&G), UC32 (Scope) in collection]
Reel
400
P & G--Multi-Reel (1500' reel)
Reel
401
Multi Brands (1500' reel)
Reel
402
Multi Brands (Dordelman) (1500' reel)
Reel
403
RUI--Multi Reel (RVI) (1500' reel)
Reel
404
Crest/Vicks (1500' reel)
[Use Copy UC21 (Crest) in collection]
Maxwell House
Instant Maxwell House #1 (1500' reel)
Reel
406
Instant Maxwell House #3 (1500' reel)
Reel
407
Instant Maxwell House #6 (1500' reel)
Reel
408
Instant Maxwell House #9 (1500' reel)
Reel
409
Instant Maxwell House #10 (1500' reel)
Reel
410
Instant Maxwell House #13 (1500' reel)
Reel
411
Compiled 1 of 2 (1500' reel)
Reel
412
Compiled 2 of 2 (1500' reel)
Reel
413
Barbie (1500' reel)
Reel
414
AMF (1500' reel)
Vintage Television Shows
Run Buddy Run (1500' reel)
Reel
416
Green Acres (1500' reel)
Reel
417
Mayberry RFD--Andy's Baby # 31 (1500'
reel)
Reel
418
Alvin Show (1500' reel)
Reel
419
Edge of Night (1500' reel)
Reel
420
Ethel and Alpert (1500' reel)
Reel
421
The Night the Animals Talked (1500'
reel)
Reel
422
Phil Silvers (1500' reel)
Reel
423
Hazel (1500' reel)
Reel
424
Danny Thomas,
Jan. 14, 1957 (1500'
reel)
Reel
425
Yanks Are Coming I (large reel)
Reel
426
Yanks Are Coming II (large reel)
Reel
427
Lincoln--Trial By Fire (large reel)
Reel
428
Texaco Star Parade III (large reel)
Reel
429
Texaco Star Parade I (large reel)
Reel
430
Texaco Star Parade II (large reel)
Post
Oat Flakes, #1 (1500' reel)
Reel
432
Miscellaneous #4 (1500' reel)
Reel
433
Miscellaneous #5 (1500' reel)
Reel
434
40% Bran Hist #1 (1500' reel)
Reel
435
Miscellaneous #7 (1500' reel)
Reel
436
Miscellaneous #3 (1500' reel)
Reel
437
Heart of Oats #1 (1500' reel)
Reel
438
Misc #9 (1500' reel)
Reel
439
Misc #10 (1500' reel)
Reel
440
Misc #11 (1500' reel)
Reel
441
Linus Post (1600' reel)
Reel
442
Flintstones (1600' reel)
Reel
443
Various B & B Spots (1600' reel)
Reel
444
Miscellaneous (1600' reel)
Reel
445
Miscellaneous--Non-DMB & B (1600' reel)
Reel
446
Linus--Faith For Today (1600' reel)
Reel
447
AMF (1600' reel)
Reel
448
Post Cereal (Old) (1500' reel)
Large Reels
Wondra (1500' reel)
Reel
450
Post (1500' reel)
Reel
451
Unknown (1500' reel)
Reel
452
Song of Norway (1500' reel)
Reel
453
Norwich #6 (1500' reel)
Reel
454
Army (1500' reel)
Vintage Television
Lincoln--Trial By Fire (large reel)
Reel
456
Anything Goes (large reel)
Reel
457
The Honorable Sam Houston #1 (large
reel)
Reel
458
The Honorable Sam Houston #2 (large
reel)
Reel
459
Linus the Lionhearted
Reel
460
Jack Benny Birthday Special
Reel
461
High Hopes
Reel
462
Jack Benny Birthday Special
Reel
463
B & B New Business (1600' reel)
Reel
464
Mayberry RFD: Howard the Swinger (1600'
reel)
Reel
465
Victory At Sea (1600' reel)
Reel
466
Sara Lee (1600' reel)
Reel
467
Maxim (1600' reel)
Reel
468
B & B Show (1600' reel)
Reel
469
B & B #23 (1600' reel)
Reel
470
PS&D Symposium (large reel)
Reel
471
Alpha Bits #2 (large reel)
Reel
472
Gaines Burgers (large reel)
Reel
473
Gaines Burgers (large reel)
Reel
474
Gaines Burgers (large reel)
Vintage Television
Linus the Lionhearted #4
Reel
476
Linus the Lionhearted #5
Reel
477
Linus the Lionhearted #6
Scope
Smaller reels
Reel
478
Production Review No. 4
[Use copy UC22 in collection]
Reel
479
Hysterical reel,
"Morning Breath,"
[Use copy UC23 in collection]
Preservation Masters (Not for Research Use)
Reel #1, Charmin Commercials
Reel #2, Charmin Commercials
Reel #3, Charmin Historical #3
Reel #4, Charmin Historical #4
Reel #5, Charmin Historical #5
Reel #8, Charmin Historical #8
Box M2
Reel #6, Charmin Historical #6
Reel #7, Charmin Historical #7
Reel #9, Charmin Historical #9
Box M3
Reel #NA, P&G Production Review #4
Reel #NA, Scope commercials--hysterical reel
Scope Reel 1, Film 284
Scope Reel 2, Film 285
Scope Reel 3, Film 286
Scope Reel 4, Film 287
Scope Reel 5, Film 288
Scope Reel 6, Film 289
Scope Reel 7, Film 290
Pamp;G Reel 14, Film 399
Scope Reel, Film 399
Box M4
Crest Tape 1, Reels 367, 237, 368
Crest Tape 2, Reels 369, 370, 229
Crest Tape 3, Reels 371, 372
Crest Tape 4, Reels 373, 374, 136
Crest Tape 5, Reels 168, 238
Crest Tape 6, Reels 238 (continued), 375, 399, 232
Crest Tape 7, Reels 376, 169
Crest Tape 8, Reels 169 (continued), 170, 171
Crest Tape 9, Reels 171 (continued), 172, 173
Crest Tape 10, Reels 174, 175
Crest Tape 11, Reels 139, 140
Crest Tape 12, Reels 141, 142, 404
Use Copies
UC1: Reel #1, Charmin Commercials. Reel 349. Format: VHS. Created: 2006
UC2: Reel #2, Charmin Commercials. Reel 350. Format: VHS. Created: 2006
UC3: Reel #3, Charmin Historical #3. Reel 351. Format: VHS. Created: 2006
UC4: Reel #4, Charmin Historical #4. Reel 312. Format: VHS. Created: 2006
UC5: Reel #5, Charmin Historical #5. Reel 352. Format: VHS. Created: 2006
UC6: Reel #6, Charmin Historical #6. Reel 353. Format: VHS. Created: 2006
UC7: Reel #7, Charmin Historical #7. Reel 354. Format: VHS. Created: 2006
UC8: Reel #8, Charmin Historical #8. Reel 355. Format: VHS. Created: 2006
UC9: Reel #9, Charmin Historical #9. Reel 356. Format: VHS. Created: 2006
Box U2
UC10: Crest Tape 1, Reels 367, 237, 368. Format: DVD. Created: 2007
UC11: Crest Tape 2, Reels 369, 370, 229. Format: DVD. Created: 2007
UC12: Crest Tape 3, Reels 371, 372. Format: DVD. Created: 2007
UC13: Crest Tape 4, Reels 373, 374, 136. Format: DVD. Created: 2007
UC14: Crest Tape 5, Reels 168, 238. Format: DVD. Created: 2007
UC15: Crest Tape 6, Reels 238 (continued), 375, 399, 232. Format: DVD. Created: 2007
UC16: Crest Tape 7, Reels 376, 169. Format: DVD. Created: 2007
UC17: Crest Tape 8, Reels 169 (continued), 170, 171. Format: DVD. Created: 2007
UC18: Crest Tape 9, Reels 171 (continued), 172, 173. Format: DVD. Created: 2007
UC19: Crest Tape 10, Reels 174, 175. Format: DVD. Created: 2007
UC20: Crest Tape 11, Reels 139, 140. Format: DVD. Created: 2007
UC21: Crest Tape 12, Reels 141, 142, 404. Format: DVD. Created: 2007
UC22: Reel #NA, P&G Production Review #4. Format: DVD. Created: 2007
UC23: Reel #NA, Scope commercials--hysterical reel. Format: DVD. Created: 2007
UC24: Scope Reel 1, Film 284. Format: DVD. Created: 2007
UC25: Scope Reel 2, Film 285. Format: DVD. Created: 2007
UC26: Scope Reel 3, Film 286. Format: DVD. Created: 2007
UC27: Scope Reel 4, Film 287. Format: DVD. Created: 2007
UC28: Scope Reel 5, Film 288. Format: DVD. Created: 2007
UC29: Scope Reel 6, Film 289. Format: DVD. Created: 2007
UC30: Scope Reel 7, Film 290. Format: DVD. Created: 2007
UC31: P&G Reel 14, Film 399. Format: DVD. Created: 2007
UC32: Scope Reel, Film 399. Format: DVD. Created: 2007
