Inventory of the D'Arcy Masius Benton & Bowles Archives, 1929-1995
[top]Descriptive Summary
TitleD'Arcy Masius Benton & Bowles Archives,
1929-1995
Creator
D'Arcy Masius Benton &
Bowles
Extent
152 Linear Feet
ca. 30,220 Items
Repository
ca. 30,220 Items
Duke University Rare Book, Manuscript, and Special
Collections Library
Language
English.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, original audiovisual materials are closed to researchers. Some use copies are available in the collection. Consult research services for further information.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in the D'Arcy Masius Benton & Bowles
Archives have not been transferred to Duke University in their entirety. For
further information, see the section on copyright in the Regulations and
Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], D'Arcy Masius Benton & Bowles
Archives,
1929-1995, Rare Book, Manuscript, and Special
Collections Library, Duke University.
Provenance
The D'Arcy Masius Benton & Bowles Archives were transferred to
the Rare Book, Manuscript, and Special Collections Library by D'Arcy Masius
Benton & Bowles in 1991 and 2001.
Processing Information
Processed by: Donna Longo DiMichele; Finding aid completed and
edited by Ellen Gartrell and Katherine Hufstetler. Processing of this
collection was supported in part by gifts from D'Arcy Masius Benton &
Bowles and the John and Kelly Hartman Foundation.
Completed 1994; additional processing completed 2008
Additions minimally processed by Ruth E. Bryan, Debborah Carson,
Michael Shumate
Encoded by Katherine Hufstetler, Alvin Pollock, Stephen Douglas
Miller, Richard Collier, Ruth E. Bryan
Last updated 2008.
This finding aid is NCEAD compliant.
[top]
Historical Note
D'Arcy Masius Benton & Bowles| 1985, Nov. | Established by the merger of the Benton & Bowles and D'Arcy-MacManus and Masius advertising agencies; John S. Bowen became Chief Executive Officer; Harold Bay became President |
| 1990 | Roy J. Bostock named Chairman and CEO |
| 1929 | William B. Benton and Chester W. Bowles opened the first office in New York City |
| 1932 | Benton & Bowles incorporated; Atherton W. Hobler became a partner in Benton & Bowles |
| 1936 | William B. Benton resigned and sold his interest in the company |
| 1941 | Chester W. Bowles resigned and sold his interest in the company; Atherton W. Hobler became President |
| 1941-1950 | Hobler served as Chairman of the Board |
| 1948 | First television copy writer, Gordon Webber, hired |
| 1950 | Hobler became Chairman of the Executive Committee |
| 1958 | First international office opened in London |
| 1959 | Broadcast Commercial Production department established with Gordon Webber as director |
| 1967 | L. T. Steele became Chairman of the Board |
| 1968 | Victor G. Bloede became President and Chief Executive Officer |
| 1971 | John S. Bowen became President and Chief Executive Officer; Victor G. Bloede became Chairman of the Board; L. T. Steele became Chairman of the Executive committee |
| 1972 | Medicus Communications established as a subsidiary company |
| 1979 | Manning, Selvage and Lee (public relations firm) acquired |
| 1981 | B&B Direct created as partner company |
| 1906 | D'Arcy Advertising Company founded by William Cheever D'Arcy |
| 1971 | D'Arcy-MacManus International established from merger of D'Arcy Advertising and MacManus, John & Adams |
| 1972 | D'Arcy-MacManus International and Masius, Wynne -Williams exchange stock to form D'Arcy-MacManus & Masius (known as Masius & D'Arcy-MacManus in Europe) |
Collection Overview
The D'Arcy Masius Benton & Bowles (DMB&B) Archives consists of
advertising agency records spanning the years 1929 to 1995. The bulk of the
material dates from the 1950s to the mid-1980s. The Archives includes material
that documents aspects of three advertising agencies: D'Arcy Masius Benton
& Bowles (DMB&B), Benton & Bowles (B&B), and D'Arcy-MacManus
& Masius (D-MM).
The Archives as a whole provides a comprehensive overview of Benton
& Bowles advertisements (1932-1984) and commercials (1950s-70s), primarily
those created by the agency's New York office. Other major topics include the
advertising careers of William B. Benton and Atherton W. Hobler; research and
publication about the history of Benton & Bowles by Gordon Webber and Frank
Smith; television programs created by B&B in the 1950s; aspects of employee
training, recruitment, and management; and marketing research. The Archives
also documents the merger of the D'Arcy-MacManus & Masius agency with
Benton & Bowles to form DMB&B in 1985.
There is very little information in the Archives about the
D'Arcy-MacManus & Masius agency prior to the merger. Also, material about
Benton & Bowles offices other than New York is limited, and found mostly in
B&B house organs.
The Benton and Bowles Files are by far the largest part of the
Archives. They include primarily print advertisements (the largest series in
the Archives), but also over 500 films, significant documents relating to the
work of the agency, photographs, and corporate publications. The Benton &
Bowles Files span the years 1929 to 1985, although most of the material dates
from 1950s and after. Item types in the collection include internal memoranda;
reports; speeches; printed material (manuals, leaflets, pamphlets, and house
organs); photographs; research notes; credentials; employee training material;
press releases and clippings; book manuscripts; audio tapes of oral history
interviews; and financial papers. The Benton & Bowles Files provide
documentation of the history of print and television advertising; television
programming; the history of the B&B agency and its corporate culture;
corporate communications; marketing research; and advertising executives.
The earliest Items in the B&B Files are two small bank books
recording account activity of the fledgling agency from 1929 to 1935 and copies
of William (
"Billie"
) Benton's long letters to
his mother, 1929-1938, in which he confides details of his new advertising
agency as well as family matters. A small number of other Items date from the
1930s and 1940s and illustrate isolated aspects of the agency's business in
that period.
Long series of various agency house organs begin in 1947 and provide
the most complete and continuous views of Benton & Bowles, its clients,
advertising campaigns, personnel, and various offices in the U.S. and
abroad.
The Benton & Bowles Advertisements Series is the largest section
of the Archives and contains comprehensive files of print advertising campaigns
developed by B&B from 1932-1980. The Series includes primarily proofs,
along with some tearsheets, of consumer and trade advertisements, most from
U.S. magazines and newspapers. Files for a few clients include unusual
material, such as packaging or client newsletters. Most of the advertisements
were removed from large scrapbooks into which B&B employees had pasted
them; many have suffered glue damage, but they remain an invaluable source for
studying the development of a number of advertising campaigns over long periods
of time. Longtime clients of B&B included Procter & Gamble and General
Foods, among many others. Neither the Advertisements Series nor any other part
of the Archives contains substantial documentation of the creative processes
behind the advertisements and advertising campaigns.
For additional information about the Advertisements Series, see the
data collection sheets in the Information Folders about the DMB&B Archives.
The data collection sheets provide notes about: languages, other than English,
used in the advertisements; countries, other than the United States, for which
advertisements were produced; the use of celebrities in the advertisements;
themes or social and political issues that can be studied in the
advertisements; and the use of comic illustrations. The data collection sheets
also note the existence of collateral literature for certain advertising
campaigns. The Information Folders also contain a list of Benton & Bowles
clients and the dates of agency-client relationships. Although the
Advertisements Series is the main source of
perspectives on print advertisements, the Clients Series, the Corporate
Publications Series, the History Series, and the Miscellaneous Series, contain
materials ancillary to the Advertisements Series.
The Benton & Bowles Audiovisual Series (RESTRICTED) contains over
500 reels of 16mm film varying in lengths from 200' to 1600'. The majority of
the films are compilations of commercials created by Benton & Bowles for
many different clients. Also included are several dozen reels of vintage
television programs (shows created or sponsored by B&B), several
stockholders' meetings, speeches, new business presentations, and outtakes. At
the time of this writing, most of the films have not been viewed in their entirety,
indexed, or reformatted. However, a selection of films has been reformatted for research use.
The D'Arcy-MacManus Masius Files comprise a very small amount of
materials in the Archives. Although the D'Arcy agency had its roots in 1906,
the Items gathered here date only from 1972-1985, mainly 1981 to 1985. They
consist of corporate publications, notes, and clippings. The 75th Anniversary
edition of
"Between Us"
contains an overview of
the history of D'Arcy-MacManus & Masius, especially of the D'Arcy
Advertising Company, and its clients.
Profiles, a resource book, provides
information on all of the divisions of the D'Arcy -MacManus Masius Worldwide
group of advertising agencies.
Addition (accession #2001-0103) (554 items, 7.5 linear ft.; dated [ca.
1950s]-[1980s]) comprises 16-mm film reels of commercials. Brand names and
clients include Crest, Post cereals, Scope, Yardley, Hardees, Grape Nuts,
Hasbro, and Pampers. Viewing of commercials is restricted until videocassette
use copies are made. For a container list, contact a Reference Archivist.
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Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Proctor & Gamble Company.
- General Foods Corporation.
- Allied Chemical Corporation.
- Avco Corporation.
- Colgate Palmolive Co.
- Florida Citrus Commission.
- International Business Machines Corporation.
- West Point Pepperell (Firm).
- Advertising.
- Marketing research.
- Advertising agencies.
- Advertising executives.
- D'Arcy Masius Benton & Bowles.
- Hobler, Atherton W., 1890-1974.
- Benton, William, 1900-1973.
- House organs.
- D'Arcy MacManus Masius.
- Benton & Bowles.
- Webber, Gordon.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
D'Arcy Masius Benton & BowlesMemoranda Series, 1985-1986.
The Memoranda Series includes directives and announcements that
were issued by the New York and Corporate Offices about events, policies,
procedures, personnel changes, benefits, employee recreation, and other company
business. Arranged in reverse chronological order.
Box DMB&B 1
1985, Sept.-1986, Oct.
(2 folders)
Reports Series, 1980s-1986.
Contains two major research reports and related clippings.
Box DMB&B 1
Belief Dynamics... A Discipline
for Managing Beliefs and Behavior,
1980s
Fear and Fantasies of the
American Consumer, An American Consensus Report,
1986, May
Clipping index and summary,
1986, June 17
Clipping Vol. I and II (Supplements),
1986
(2 folders)
Officers and Staff Series, 1986-1988.
Contains staff resources printed material and related
correspondence. Arranged chronologically. See also oversize materials.
Box DMB&B 2
1986, Corporate Out-of-Home
Medical Department Catalog
1987, Chairman's Report to
Employee, sent to company employees
1988, Feb., Management
Directory
Corporate Publications, 1985-1988.
Adventures and Momentum are house organs and convey primarily
internal news. Series includes printed material and related correspondence.
Arranged alphabetically by title, then chronologically. See also oversize
materials.
Box DMB&B 2
Annual Report,
1988
Adventures (formerly NY Adventures,
1986-1988
(2 folders)
Adventures artwork,
1986, April (Clients:
Procter & Gamble, FTD-San Diego Chicken)
DMB&B: A Celebrated New
Force... (inaugural edition),
1985, Oct.
Momentum,
1986-1988
(1 folders)
Clients Series, undated
Contains story boards, photographs, and negatives.
Box DMB&B 2
MCI Communications Corp.,
undated
Meetings Series, 1987.
The Meetings Series contains speeches given at the DMB&B
Worldwide Management Meeting in
1987. Arranged
alphabetically by name of speaker.
Box DMB&B 2
DMB&B Worldwide Management Meeting,
1987, Apr. 30:
Bostock, Roy,
"The U.S. Division"
Redwell, Peter,
"The International Division"
Simko, George,
"The Diversified Communications
Companies"
Clippings Series, 1985-1989.
The Clippings Series provides a chronicle of news and events
related to DMB&B and its clients through articles that were compiled on a
monthly schedule and distributed as press clipping books to the Worldwide
Management executives. Also contains some loose clippings. Arranged
chronologically.
Box DMB&B 2
Merger,
1985
Compilations:
1985-1986, Feb. 3
(3 folders)
Box DMB&B 3
Compilation:
1986, Apr.-July
(4 folders)
Box DMB&B 4
Compilation:
1986, Aug.-Nov. 9, undated
(6 folders)
Box DMB&B 5
Compilation:
1986, Nov. 10-1987, Jan.
(6 folders)
"DMB&B in the News,"
(clipping book),
1989, May
Pictures Series, 1985-1986.
The Pictures Series primarily documents the company's officers and
staff, including those at subsidiary companies. Photographs of staff at merger
celebrations worldwide form about one-half of the series. The theme
"We're So Excited"
is displayed on
banners held by staff in many of the merger photographs. Includes pictures of
the
DMB&B Worldwide Management meeting and other
meetings. The DMB&B Files, Pictures Series includes photographs of the
staff of
Benton & Bowles subsidiary companies.
Includes photographic prints, contact prints, negatives,
transparencies, and a memorandum. Arranged in four sections: officers and staff
in chronological order; merger-related events by office location, U.S. and
internationally; and finally, miscellaneous subjects in chronological order.
Box DMB&B 5
Officers and Staff:
1985-1986, Portraits:
Michael Dabrowski,
Erica Gillespie,
Joel Harrison,
Tom Lentz,
Joel Maliniak,
Steve Marlow,
Red Norman,
Andrew Salzman,
Dave Williamson
1986, Jan. 29,
Mary Snyder's retirement party
(New York Office)
1986, Mar. 11,
John S. Bowen's presentation and reception
(New York Office)
1986, Employee Relations Committee
1986, United Way
1985fund drive
winners
Box DMB&B 6
Meetings:
1986, Jan. 20, Board of
Directors
1986, Apr. 7, Board
presentation
1987, Apr.,
DMB&B Worldwide Management
meeting
Merger:
Bloomfield Hills, Mich., holiday party,
1985, Dec. 17
Bloomfield Hills charities committee donation,
1985, Dec.
Chicago holiday/merger party,
1985, Nov.-Dec.
New York holiday/merger party,
1985, Nov. 25
New York staff,
1985, Nov. 25
San Francisco holiday party,
1985(?)
Various locations: celebrations,
1985, Nov.-Dec.
Various locations: holiday/merger celebrations,
1985, Nov.-Dec.
Miscellaneous:
Breakfast with the Networks, ABC,
1986, Jan. 22
San Francisco office,
undated
Benton & Bowles
Memoranda Series, 1959-1985 bulk 1970s-1981.
The Memoranda Series contains records addressed the
"Organization,"
that are usually related to the
work of the entire company. It also contains memoranda addressed to
"Inter-office,"
that refer to specific
individuals or groups within the organization. The series documents new
partnerships between
Benton & Bowles and other companies;
changes in management; company directives; announcements; the results of
surveys; employee activities; policies; and office operation. Announcements of
new, or renewed, client accounts are also documented.
Arranged alphabetically by the name of the part of the company to
which the memoranda were addressed, then chronologically.
Box B&B 1
International,
1968-1985
Inter-Office,
1959, June,-1985, Oct.
Organization,
1937, Oct.-1981
(12 folders)
Box B&B 2
Organization,
1982-1985
(11 folders)
Reports Series, 1938-1983 bulk 1960s-1983.
The Reports Series contains mostly publications and printed
materials created by the
Benton & Bowles Research Services and
Public Relations. Some reports were distributed to clients or the general
public; others were used primarily by company employees. The reports were based
on research about consumer perspectives, economic conditions, or potential
markets for particular products such as whiskey (1938) or frozen foods (1976).
Potential markets in the new state of Alaska are described in a
1959report. Lou Harris and
Associates prepared a
1978report about
Benton & Bowles.
Includes reports, some with printed covers, and miscellaneous
memoranda. See also oversize materials. Arranged in chronological order.
Box B&B 2
1938, Congenerics in Whiskey (with accompanying
map)
Box B&B 3
1958(?),
"Perspective: Three simple charts
review our country's economic history at a glance"
1959,
"Our 49th State: An Adventure in
Marketing"
1963,
"International Advertising,"
L.
T. Steele
1964,
"A Consumer Promotion Program for
Manhattan's Finest Retail Enterprises,"
General Public
Relations
1971,
"Strategy Review Board"
1976,
"The Frozen Food Industry and Growth
of Baked Goods"
1978,
"A Study of the Reputation of Benton
& Bowles,"
Louis Harris and Associates
1979,
"Advertiser and Agency Reactions to
Media Research Services,"
Research Services
1979,
"The Great 1979 Gasoline Shortage:
Behavior & Attitudes of the American Family,"
Research
Services
1979,
"A Summary of Recent Developments in
the Fields of Telecommunications Law, Telecommunications Regulations, and New
Technology,"
Media Research
1980,
"Men's Changing Roles in the Family of
the 80s: American Consensus Report,"
Research Services
1981,
"The New TV Technologies: The View
from the Viewer: An American Consensus Report,"
Research
Services
1982,
"Review of Major TV Commercial
Pre-Testing Research Services,"
Research Services
1982,
"Sports on Television: The Viewer
Speaks Out: An American Consensus Report,"
Research Services
Box B&B 4
1983,
"The New TV Technologies; The View
from the Viewer, II: An American Consensus Report,"
Research
Services
Officers and Staff Series, 1929-1986, undated
The Officers and Staff Series is divided into four subseries:
Biographical Information; Speeches; Staff Resources; and Recruitment.
Biographical Information Subseries, 1929-1986, undated bulk 1970s-1980s.
The Biographical Information Subseries has only limited
information about a few
Benton & Bowles employees, except for
William B. Benton and
Atherton W. Hobler, who are documented more
fully. The letters from Benton to his mother are significant sources of
information on the early history of the company and Benton's personal life. The
correspondence gives a highly personal perspective on the early years of
Benton & Bowles and chronicles financial
changes, marketing strategies, personnel matters, and the general development
of the company throughout the Depression of the
1930s. In the early
letters, Bowles also describes his work with the
Lord & Thomas agency. Additional
information on Hobler and his family is in the History Series.
The Biographical Information subseries contains a scrapbook
documenting the Crusade for Freedom, a 1950s era anti-communism activity.
William R. Baker, Jr., was chairman of the
Public Information Committee, New York Campaign, to establish and to fund Radio
Free Europe.
Includes correspondence, pictures, press releases, printed
material, testimony, notes, manuscripts, reprints, clippings, a scrapbook, and
a press book. Photographs are scattered throughout the subseries. Arranged
alphabetically by individuals' names. See also oversize materials.
Box B&B 4
Baker, William R., Jr.: Press book regarding trip to
Europe to study advertising industry's role in the United Kingdom and European
Common Market,
1963, Jan. 19-May 31
(2 folders)
Benton, William B.:
Correspondence (family),
1929-1938
(2 folders)
Notes and clippings,
1973,
undated
Bloede, Victor G.:
1957-1983
Pictures,
1983,
undated
Bowen's, John S.:
1974-1978
Pictures,
1978-1982,
undated
Box B&B 5
Bowen, John S.:
Pictures:
1978-1982,
undated
Family,
undated
Bowles, Chester W.,
1986, June
Goldberg, Alice,
1983
Guarascio, Philip,
1983
Hobler, Atherton W.:
1940-1986,
undated
Pictures,
1970,
undated
Kilborn, Helen Scofield,
1965-1981,
undated
Lusk, Robert,
1958-1971,
undated
Steele, L. T.,
1946-1981,
undated
Webber, Gordon,
1959-1986,
undated
Speeches Subseries, ca. 1940-1979 bulk 1965-1979.
The Speeches Subseries contains speeches given by company
executives to professional associations such as the
American Association of Advertising Agencies,
in workshops on color advertising, at testimonial banquets, and for
clients. See the Meetings Series for speeches given at
Benton & Bowles corporate meetings.
Arranged alphabetically by speaker's name, then
chronologically.
Box B&B 5
Bloede, Victor G.:
1974,
American Association of Advertising Agencies
Annual Meeting
1976,
"International Advertising in the
Mid-Seventies"
1979, Response given at American Traditions Award
Dinner in Honor of
Victor G. Bloede
Box B&B 6
Bloede, Victor G.,
1983,
"The Advertising Man and His Social
Responsibility"
Bowen, John S.:
1978,
"Never Having to Say You're Sorry,
OR 21 Questions to Ask Before a New Product Luncheon,"
American
Advertising Federation meeting
1979,
"Never Having to Say You're Sorry,
OR 21 Questions to Ask Before a New Product Luncheon,"
Potato Chip/Snack Food Association
meeting,
New Orleans
Guarascio, Philip,
1985,
"Is it Smarter to Barter?"
Hobler, Atherton W.:
ca. 1940-1945,
"Advertising and Defense"
1967,
"The First Fifty Years are the
Easiest"
Webber, Gordon:
1965, Jan.,
"The Creative Role of the Agency
Producer,"
presentation at Racine, Wisconsin
1965, July,
"The Creative Role of the Agency
Producer,"
8th Annual Advertising Age
Creative Workshop, Chicago
1965, Nov.,
"The Color Revolution,"
published in Speaking of Color, A Magazine Conference on
Color
1966,
"The Color revolution,"
AAAA Western Region Conference
1967, Mar. 13,
"The Anatomy of the
Commercial"
1967, Mar. 23,
"The Commercial Five Years From
Now"
1967, Mar. 29,
"An American Looks at
Color:"
1968, Mar.,
"The Agency and the Company: We
Can Live and Prosper Together,"
presentation before Procter & Gamble
(Bonus, Cheer, Dash, Ivory Snow Liquid)
1968, May, "An Analysis
of Television Commercial Costs"
1968, June, "ANA-AAAA
Clinic on Integration of Television Advertising"
1972, "The Television Commercial Five Years From
Now"
1974, "The Life and Times of the American TV
Commercial"
Staff Resources Subseries, 1939-1982, undated
Materials created for reference or personal use by the employees
of the company are in the Staff Resources Subseries. Employee training;
information for media specialists; lists of staff; employee activities; and
management's ideas about employees' responsibilities to the company are
documented in this series. Includes manuals, leaflets, pamphlets, printed
material, and lists. The materials were grouped in four sections: Account
Executives and Assistant Account Executives; Employee Information; Production,
including General, Media, Television and Print; and Miscellaneous. Arranged
chronologically within sections.
Box B&B 6
Account Executives and Assistant Account
Executives:
1979, Assistant Account Executive Group,
"Advertising Standards and Clearance Orientation"
1979-1980, "Summary of
Client Accounting Systems and Procedures"
1980, "Some Practical Thoughts for the New Account
Executive"
1982, Assistant Account Executive Seminar,
"Broadcast Production"
1982, Assistant Account Executive, "Media Training
Program, Phase II"
Employee Information:
1939, Client Contacts,
Departments, and Staff Resumes
1945-1952, Employee
"Art Show"
1950s-1979, Employee
admonitions
Box B&B 7
Employee Information
1954, 1980-1982,
Personnel Lists
1956, "About Benton & Bowles"
1957, "Welcome to Benton & Bowles"
ca. 1962-1963,
"Conversation, A Periodic Talk with the People at Benton &
Bowles"
1972, "Orientation Booklet"
1977,
undated, "Business
Ethics: Everyone's Responsibility"
1978-1979, "Benton
& Bowles International: Agency Information Directory"
1981-1983, Hobler
Awards
Production:
General:
1975, "Production Department"
1983, "Procedures for Commercial Broadcast
Coordination"
Media Department:
1957, "Media Fact Book "
1969-1970, Media
Management
1971,
1980, "Media
Guidelines"
1982, Media Department Agenda
undated, Media
Planning
undated, "Test Market
Planning/procedures"
Box B&B 8
Production:
Television and Print Production:
1965, "Print Ad Control Department
Manual"
1978, Television and Print Production: Buying
Methods
1981, Television Casting - Talent
Contracts
1982, Television and Print Production: Print
Control Department
undated, Television
and Print Production: The Three Main Elements of Print Advertising
undated, Television
and Print Production: TV/Radio Control Department, Summary and
Procedures
Miscellaneous:
1968, "Suggested Program of Experimental Research,"
Advertising Research and Development
ca. 1970, "Syndicated
Market Data Services Purchased by Clients or Agency"
Recruitment Subseries, 1950s-1980s.
Materials prepared by
Benton & Bowles to attract new employees
to the company are in the Recruitment Subseries . Includes primarily printed
material. Arranged chronologically.
Box B&B 8
ca. 1959-1962, "An
Introduction to the Career Opportunities in Advertising- Marketing at Benton
& Bowles"
1959-1964, "This Booklet
is an Introduction to the Career Opportunities in Advertising-Marketing at
Benton & Bowles"
1950s[?], "Career opportunities in Advertising and
Marketing at Benton & Bowles"
1966, advertisement for recruitment
1970s[?], "Opportunities in Account Management at
Benton & Bowles, Inc."
1980s[?], "Benton & Bowles Recruitment
Advertising"
Corporate Publications Series, 1938-1985 bulk 1940s-1985.
The Corporate Publications Series consists of house organs,
credentials, and press releases. House Organs focus primarily on news about the
company, but also include a considerable amount of information about clients
and advertising campaigns, management, domestic and itnernational offices of
Benton & Bowles subsidiary companies, corporate research, other advertising
agencies, and various business, social, and personal activities of
Benton & Bowles employees. The
publications are an important chronicle of company history from
1947to the
1980s. Most of the runs for
each publication are complete and they form the bulk of the series. Many of the
stories about advertising campaigns center on human interest factors, such as
the role of an actor in a commercial or a company event that launched the
campaign.
The Credentials were created by
Benton & Bowles to give prospective
clients a general overview of the company and its services. The Press Releases
include news about management changes, research reports, and clients.
Includes primarily printed materials, as well as photographs and
negatives, manuscript drafts of publications, and memoranda. Arranged into
three sections: credentials in chronological order; house organs in
alphabetical order by title, then chronologically; and press releases in
chronological order. See also oversize materials.
Box B&B 8
Credentials:
1938, "A History of Benton & Bowles...Nine Years
Old This Summer"
1939[?], Research Organization form letter
1943, "A Presentation of the Services of Benton &
Bowles"
1955-1956, "Questions and
Answers About Benton & Bowles"
Box B&B 9
Credentials:
1957, Dec., "Hey! Where's
Everybody (Relocation from Madison Ave. to Fifty Ave., N.Y.)"
1958, Jan. 21, "Buick:
Benton & Bowles Is Right for Buick" (an original notebook prepared for a
day long meeting)
1958, "Major U.S. Advertisers in Terms of Benton &
Bowles' New Business Interest"
1959, "Facts About Benton & Bowles"
1961, Credentials book
1962, Credentials book
1963, "Business Development Program"
1963, "Some Notes from an Autobiography... Benton
& Bowles, Inc. for Beech-Nut Life Savers, Inc."
1969-1972[?], "This is
Benton & Bowles," (B&B News Releases)
1960s[?], "One Simple Selling Idea, Dramatically
Presented"
1970[?], "This is Benton & Bowles"
1971[?], "Some Thoughts About Benton &
Bowles"
1974, "It's Not Creative Unless It Sells"
Box B&B 10
Credentials:
1977-1978, "Profile of an
International Advertising Agency"
1978, "Twenty Questions To Ask Before You Launch A New
Product"
1980, "Introduction to Benton &
Bowles"
Credentials:
1981-1982, "B&B -
Profile of an Advertising Agency"
1982, "Profile of an Advertising Agency, " booklet
update
1985, "The Bright Stuff"
1985, "Quick Facts about B&B"
1985[?], "Sales"
House Organs: B&B
Bulletin,
1947, Feb.-1948, Apr.
(4 folders)
Box B&B 11
House Organs: B&B
Bulletin,
1948, May-1950
(8 folders)
Box B&B 12
House Organs: B&B
Bulletin,
1951-1958
(10 folders)
Box B&B 13
House Organs:
B&B Bulletin:
1959-1961
(5 folders)
London Edition,
1962
B&B Europe
Newsletter,
1979
B&B Impressions,
1968-1972
B&B Ink,
Illustrations,
1982, Jan.-Feb. (2
folders) (for copies of publication, see Oversize)
Box B&B 14
House Organs:
B&B Ink,
Illustrations,
1982, Apr.-Oct.
(9 folders)
B&B News,
1968, Apr.-1970, Feb.
(2 folders)
Box B&B 15
House Organs:
B&B News,
1971-1981
(9 folders)
B&B Production News,
1968-1971
Press Releases, "B&B News:"
1941-1952,
1979-1985
1980-1985, (Clients: AMF;
Apollo; J. Aron & Co.; Blistex; Corning Glass Works; Ericsson; Everstyl;
Folio Society; Marine Midland Bank; Jeffrey Martin; Milliken & Co.; Brown
Forman Distillers; Pinkerton Tobacco Co.; Prestel International; Quincy's
Family Steakhouse; RCA Showtime; Refining; Texas Commerce Bankshares; UNICEF;
Coalition for Literacy)
Subsidiary Companies Series, 1979-1980s.
The Subsidiary Companies Series primarily documents
Manning, Selvage and Lee, a public relations
firm. There is information about its mission and the purchase of the firm by
Benton & Bowles. There is little
information about Medicus Communications or Riverview Productions.
Includes primarily pictures, as well as correspondence, memoranda,
press releases, an agenda and a speech, client lists, clippings, and printed
material. Arranged by subsidiary company name, and then chronologically with
pictures at the end.
Box B&B 15
Manning, Slevage and Lee:
1979, Nov. 21-1981, Sept. 24,
undated
Pictures,
1979-1980s
(2 folders)
Box B&B 16
Manning, Selvage and Lee: Pictures,
1979-1980s
(4 folders)
Medicus Communications,
1981,
undated
Riverview Productions, Inc.,
1985
Clients Series, 1931-1985, undated (bulk 1970-1980s, undated)
The Clients Series documents several aspects of advertising,
including agreements for new advertising campaigns between Benton & Bowles
and its clients; marketing strategies, including the early use of coupons; the
adapting of advertising copy for use in local settings; the effectiveness of
radio and television commercials; and the employment of celebrities in
advertising campaigns.
Procter & Gamble Co.,
General Foods, and
Standard Brands are the clients that are
represented by the largest amounts of materials in the Clients Series. Research
notes on consumer recall of television commercials for the
Florida Citrus Commission, General Petroleum
Company of Calif. (Mobil Oil),
H.C. Moores Co. (Pream Instant Coffee Cream),
and Texaco are in the series. Press releases about clients are in
the Corporate Publications Series.
Includes correspondence, memoranda, reports, collateral literature
(leaflets, brochures), press releases, notes, clippings, research records,
printed material, photographs, and storyboards. Arranged with a
1983list of clients at the
beginning of the series, then alphabetically by clients' names. Wherethe
materials are further subdivided, they are arranged alphabetically by names of
products; followed by correspondence, memoranda, and reports that are not
product-specific.
Box B&B 16
Client list for B&B International,
1982, Apr.
Avanti: Media Plan for
1983,
1982
AVCO Manufacturing Corp., Crosley Division,
1950s
Bituminous Coal Institute,
undated
Bolla Wines (see Jos. Garneau Co.)
Can Manufacturers Institute,
undated
Crosley (see AVCO)
Eckrich (see Peter Eckrich and Sons)
E. F. Hutton and Co.,
1982-1984
Emery Worldwide (Emery Air Freight Corp.),
1982,
undated
Fiat Motors of North America,
1981,
undated
Florida Citrus commission,
1962
General Foods Corp.:
Dessert Division: Birds Eye Cool Whip Non-Dairy
Whipped Topping,
1980-1982
Maxwell House Division:
Brim Decaffeinated Coffee,
1980-1982; "Here's to
Veterans:" awards to client and B&B from U.S. Veterans Administration,
1950s?
Maxwell House Radio "Showboat,"
1933, May
Memorandum: to Ralph Starr Butler, General Foods, from
Chester Bowles of B&B regarding the use of coupons,
1931, Sept. 10
Report: "Production of Television and Radio
Commercials" prepared for
General Petroleum Co. of California, Mobil Oil,
undated
Goodyear Tire and Rubber co. (see Oversize
Series)
Hardee's Food Systems,
1980-1985
H.C. Moores Co., Division of M&R Dietetic
Laboratories/Pream Instant Coffee Cream,
1962
Jos. Garneau Co./Bolla Wines,
1984
Jos. Schlitz Brewing Co./Schiltz Malt Liquor,
1980,
undated
Lenox,
1950,
undated
Mobil Oil (see General Petroleum of
California)
Muscular Dystrophy Association,
1981,
undated
Mutual Life Insurance Co.,
undated
Nabisco (see Standard Brands)
Norwich-Eaton Pharmaceutical Co./Pepto Bismol,
1981-1982
(2 folders)
Peter Eckrich and Sons,
1981,
undated
Planters Products (see Standard Brands)
Box B&B 17
Procter & Gamble Co.:
Charmin Bathroom Tissue: 15th Year
Celebration:
1979-1981
Pictures,
1979-1981
Prell,
1962
Scope and Zest,
1980-1981
Correspondence and memoranda,
1941-1958
Prudential Insurance Co. of America:
"Great Composers, Six Radio Dramatizations, presented
on "The Family Hour,"
1943
Schlitz (see Jos. Schiltz)
Standard Brands, Planters Products
(Nabisco):
Planters Nuts:
1979-1982
Eva Gabor & Smothers,
1979-1982
Planters Oil,
1979
Stroh (see Jos. Schlitz)
Texaco,
1962-1980
Western Electric Co.,
1945
Meetings Series, 1967-1982 (bulk 1967-1977).
Contains speeches and agendas. See also oversize materials.
Arranged by type of meeting and then chronologically.
Box B&B 17
International Conferences:
1967, Jan. 17, [First
Annual Business Planning Conference], address by L. T. Steele
1968, Jan. 16-20, second
Annual Business Planning Conference, program and address by
L. T. Steele
1970, Jan. 19-23, Fourth
Annual Business Planning Conference, program and addresses by
L. T. Steele and
Victor G. Bloede
Box B&B 18
International Conferences:
1971, Jan. 19-22, Fifth
Annual Business Planning Conference, address by L. T. Steele
1972, Jan. 22-28, sixth
Annual Business Planning Conference, address by L. T. Steele
1973, Jan. 26 Seventh[?]
Annual Business Planning Conference, address by L. T. Steele, "The Future of
B&B International"
1977, May 10, Eleventh[?]
Annual Business Planning Conference, address by Victor G. Bloede
Stockholders Meetings,
1967-1982
(8 folders)
Clippings Series, 1980-1985.
Includes clipping compilations and loose clippings. Arranged by
title of the compilation, then chronologically. Loose clippings arranged in
chronological order. See also oversize materials.
Box B&B 18
Compilations:"B&B in the News,"
1980, Nov.-1982, Dec.
(2 folders)
Box B&B 19
Compilations: "B&B in the News,"
1983, June-1984, April
(3 folders)
Compilations: "B&B Publicity Reports,"
1982-1985
(5 folders)
History Series, ca. 1957-1979, undated (bulk 1967-1978).
The History Series contains company history research files and
manuscripts that were created by three Benton & Bowles staff members:
Atherton Hobler,
Frank Smith, and
Gordon Webber. Arranged as three subseries:
Atherton W. Hobler Autobiographies,
Frank Smith Project, and
Gordon Webber Project, Our Kind of People.
Atherton W. Hobler Autobiographies Subseries, 1960s-1970s. .
The works in the
Atherton W. Hobler Subseries include
information about Hobler's earlier advertising work with the
Gardner Advertising Company. Hobler's
writings include information about the development of
Benton & Bowles advertising campaigns
for clients, such as
General Foods (Maxwell House Coffee, Cool Whip),
the
Florida Citrus Commission,
Procter & Gamble (Ivory Snow, Pampers, Prell,
Scope, Tide, Zest),
S. C. Johnson & Son (Pledge), and
Vick Chemical Co. (Nyquil), and information
about company operations and the activities of its executives. Hobler's career
is also documented in the Officers and Staff Series (Biographical Information).
Includes manuscripts and some correspondence. Arranged with
draft manuscripts first, followed by correspondence and chapter drafts.
Box B&B 19
"Education of One Advertising Man,"
ca. 1967
"I Saw the Change," draft outline for manuscript,
1960s?
"The Triangle of Marketing Success:" Manuscript,
1970s
Box B&B 20
"The Triangle of Marketing Success:
Drafts of chapters,
1971
Correspondence,
ca. 1967-1971
Frank Smith Project Subseries, 1967-1968, undated
The
Frank Smith Project Subseries includes few
original research notes and consists primarily of resource materials collected
from B&B company files and manuscript drafts. Frank Smith's manuscript was
not published.
Includes manuscript drafts, notes, correspondence, memoranda,
manuals, printed material, clippings, transcriptions, and press releases.
Arranged by form of draft (e.g., first draft), followed by correspondence,
memoranda, and resource materials about various time periods. See also oversize
material.
Box B&B 20
First draft,
1968:
Background and Status Report; objectives of the
history
Title; cover design; preface; Chapter I, "The
Beginnings of the Business"
Chapter II, "Bill Benton;" Chapter III, "Chet
Bowles"
Chapter IV, "
1930-1931"
Chapter V, "1932;" Chapter VI, "Hobe" [Hobler];
Chapter VII, "
1933-1936"
Manuscript draft and notes,
1968"
Chapter I and II, "Bill Benton" (pp. 1-59)
(2 folders)
Box B&B 21
Manuscript draft and notes,
1968:
Chapter II, "Bill Benton" (pp. 1-15)
Part II, "Bill Benton" (pp. 98-223)
Chapter III, "Chester Bowles"
(2 folders)
Correspondence and memoranda,
1968-1969
Resource materials about
1930,
1941-1968,
undated
(3 folders)
Box B&B 22
Resource materials
1948-1971,
undated
(4 folders)
Miscellaneous,
1967-1968
Gordon Webber Project, Our Kind of People Subseries, 1960s-1979.
The Gordon Webber Project Subseries contains research for Our
Kind of People: The Story of the First 50 Years at Benton & Bowles,
published by Benton & Bowles for its 50th anniversary in
1979. The audiotapes of
Webber's interviews with B&B executives provide personal views of the
company's history. The
Gordon Webber Project Subseries also
includes advertisements that were considered, but not used, for illustrations
in the Our Kind of People.
Includes audio tapes, printed material, and advertisements.
Arranged with published volume first, followed by the original manuscripts, and
then research by type of material. See also oversize materials.
Box B&B 22
Our Kind of People: The Story of the First 50 Years at
Benton & Bowles,
1979(1 vol.)
Our Kind of People: Original manuscript,
1978? (pp.
1-92)
Box B&B 23
Our Kind of People:
Original manuscript,
1978? (pp. 93-276)
(3 folders)
Index to audio tapes of interviews,
1978-1978
Interview tapes:
Benton, Bill with
Martha Deane,
1970, May 14
Bloede, Vic.,
1978, Aug. 9-30 (3
tapes)
Bowen, Jack,
1978, Sept. 26 (2
tapes
Casey, Dick,
1978, Oct. 12
Ende, Dick,
1978, Sept. 21
Fescina, Andy,
1978, Dec. 15
Gilbert, A. M. (Gil),
1978, Aug. 15, Sept.
6 (4 tapes)
Hamel, Al,
1978, Sept. 12 (2
tapes)
Box B&B 24
Our Kind of People:
Interview tapes:
Lind, Ray; McKenzie, R. L.,
1978, Oct. 11, Nov.
12 (2 tapes
McDermott, Tom,
1978, Oct. 3 (2
tapes)
Pattison, Pat,
1978, Oct. 4 (2
tapes)
Rich, Lee,
1978, Oct.
2
Rogers, Jim,
1978, Nov.
2
Schneeberg, Ed,
1978, Oct. 11 (2
tapes)
Schneider, Bill,
1978, Oct.
11
Scofield, Helen,
1978, Sept.
7
Sidnam, Alan,
1978, Sept. 19 (2
tapes)
Smith, Frank,
1978, Oct. 24 (2
tapes)
Speer, David,
1978, Dec.
21
Steele, Ted,
1978, Aug. 17, July
27, Aug. 25 (5 tapes)
Tompkins, Bill,
1978, Sept. 13, 17 (2
tapes)
"Jingle Jam," presentation by
Pat Pattison,
1957, Mar. 1
Staff meeting,
1957, Feb. 26
Box B&B 25
Our Kind of People:
Library research,
1960s-1979
Resource material: Medicus Communications, B&B
Production Dept., Personnel Dept., Promotion Dept., and Miscellaneous,
1978,
undated
Illustrations, not used in book,
undated
(2 folders)
Illustrations, used in book,
undated
(2 folders)
Miscellaneous Series, 1929-ca. 1980, undated
Includes certificates, printed material, correspondence,
invitations, photographs, a video cassette and reports. Arranged alphabetically
by subject. See also oversize materials.
Box B&B 26
Awards,
ca. 1980
"The Bowen Road Show: History of D-MM and B&B,"
undated
Correspondence,
1957-1959
Fiftieth Anniversary of Benton & Bowles:
Dinner Invitation,
ca. 1979
"Our Fiftieth Anniversary Year, A Photographic
Record,"
1979
Financial papers:
Benton & Bowles Passbooks,
1929-1935
Fiscal Development Retrospective,
1930-1935
Harvard College, Harvard Business School:
Case Studies of Benton & Bowles,
1966
World War II effort,
1943
Pictures:
New York Office building, 909 Third
[Ave.?],
undated
Corporate airplanes,
1948-1960s
Advertisements Series, 1932-1984, 1987
General Foods is the client for which the most extensive corpus of
material exists; the
Procter & Gamble Company is represented in
the second largest corpus of advertisements. Other clients with extensive
amounts of material in the series include:
Allied Chemical Corporation,
AVCO Manufacturing Company and its Crosley Division,
Best Foods,
the Colgate-Palmolive-Peet Company, the
Florida Citrus Commission,
International Business Machines (IBM), and
West Point Pepperell.
Benton & Bowles house advertisements are
also in the series. Many items are fragile, some having been damaged by glue
used to mount them in scrapbooks
Arranged alphabetically by the name of the client. For a more
detailed contents list of the Advertisements Series see Aprrendix A. See also
oversize materials list.
Allied Chemical Corporation (See also Oversize box OV1)
1959-1960, Consumer magazine
1959, Trade magazine
1959-1960, Trade magazine
1960-1961, Consumer magazine
1960-1964, Consumer newspaper
1960, Trade magazine
1960-1961, Trade magazine
1961-1962, Consumer magazine
1961, Trade magazine
(4 folders)
1961-1962, Trade magazine
1961-1962, Trade newspaper
Box 2
1962, Consumer magazine
(2 folders)
1962-1963, Consumer magazine
1962, Trade magazine
(3 folders)
1962, Trade newspaper
1963, Consumer magazine
1963-1964, Consumer magazine
(3 folders)
1963, Trade magazine
1964, Consumer magazine
(2 folders)
1964-1965, Consumer magazine
1964-1966, Consumer magazine
1964, Trade magazine
(1 of 4 folders)
Box 3
1964, Trade magazine
(2-4 of 4 folders)
1964, Trade newspaper
1965, Consumer magazine
(3 folders)
1965, Trade magazine
(4 folders)
1965-1966, Trade magazine
1965-1966, Trade newspaper
1966, Consumer magazine
(1 of 2 folders)
Box 4
1966, Consumer magazine
(2 of 2 folders)
1966-1967, Consumer magazine
1966, Consumer newspaper
1966, Trade magazine
(4 folders)
1967, Consumer magazine
(2 folders)
1967-1968, Consumer magazine
1967, Consumer newspaper
1967, Trade magazine
(3 folders)
1968-1969, Consumer newspaper
1968, Trade magazine
(4 folders)
Box 5
1969, Consumer magazine
(2 folders)
1969-1971, Consumer magazine
1969, Trade magazine
(3 folders)
1970, Trade magazine
1970-1971, Trade magazine
American Express (See also Oversize box OV1)
1949-1951, Consumer magazine
1949-1958, Consumer newspaper
1949-1951, Trade magazine
1952-1953, Consumer magazine
Box 6
1952-1953, Trade magazine
1953-1962, Trade newspaper
1954-1956, Consumer magazine
1954-1957, Trade magazine
1957-1959, Consumer magazine
1958-1960, Trade magazine
1959-1960, Consumer newspaper
Box 7
1960, Consumer magazine
1961, Consumer magazine
(2 folders)
1961, Consumer newspaper
(2 folders)
1961, Trade magazine
1962, Consumer magazine
(1 of 2 folders)
Box 8
1962, Consumer magazine
(2 of 2 folders)
1962, Consumer newspaper
1962, Trade magazine
American Motors (See also Oversize box OV1)
1965, Consumer magazine (general)
1965, Consumer magazine (Kelvinator)
1965, Consumer newspaper
1965, Trade magazine
1966, Consumer magazine
(2 folders)
1966-1967, Trade magazine (general)
1966, Trade magazine (Kelvinator)
1966, Trade newspaper
1967, Consumer magazine
1967, Consumer newspaper
1967, Trade magazine (Kelvinator)
AMF, Inc. (See also Oversize box OV1)
1976-1980, Consumer magazine (boats)
1976-1980, Consumer magazine (bowling products)
1976-1980, Trade magazine (bowling products)
1976-1980, Consumer magazine (fitness message)
1976-1980, Consumer and trade magazine (mixed products)
1980, Consumer magazine (tennis)
Arnold Bakers (See also Oversize box OV1)
1948-1949, Consumer magazine
1948-1949, Consumer and trade magazine
1949-1951, Trade magazine
1950-1952, Consumer magazine
1950, Consumer newspaper
1951-1952, Consumer newspaper
Association of American Railroads (See also Oversize box OV1)
1946, Consumer magazine
(2 folders)
1946, Trade magazine
(3 folders)
1946-1959, Trade newspaper
1947, Consumer magazine
(2 folders)
1947, Trade magazine
(3 folders)
1948, Consumer magazine
(2 folders)
1948, Trade magazine
(3 folders)
Box 11
1949, Consumer magazine
(2 folders)
1949, Trade magazine
(2 folders)
1950, Consumer magazine
1950, Trade magazine
(2 folders)
1951, Consumer magazine
1951, Trade magazine
1952, Consumer magazine
1952, Trade magazine
(2 folders)
1953, Consumer magazine
1953, Trade magazine
1954, Consumer magazine
1954, Trade magazine
1955, Consumer magazine
1955-1956, Trade magazine
(2 folders)
Box 12
1957, Consumer magazine
1957-1960, Trade magazine
1959, Consumer magazine
1960, Consumer magazine
AVCO Manufacturing Corp. (All advertising except for Crosley Division consumer products. See also Oversize box OV2)
1949, Trade magazine (Spencer Heaters)
1950-1951, Trade magazine
1951, Consumer magazine (corporate)
1952, Trade magazine (Spencer Heaters)
1952, Trade magazine (Lycoming)
1953-1954, Consumer newspaper
1953-1954, Trade magazine (Spencer Heaters)
1953, Trade magazine (Lycoming)
1954, Trade magazine (Lycoming)
1955, Consumer newspaper (corporate)
1955, Trade magazine (Lycoming)
1956, Consumer newspaper (Research and Advanced Development Division)
1956, Consumer newspaper
1956, Trade magazine (corporate)
Box 13
1956, Trade magazine (Research and Advanced Development Division)
(2 folders)
1956, Trade magazine (Spencer Heaters)
1956, Trade magazine (Lycoming)
1957, Trade magazine (corporate)
1957, Trade magazine (Crosley)
1957, Trade magazine (Lycoming)
1957, Trade magazine (Spencer Heaters)
1958, Consumer magazine
1958, Consumer newspaper
1958, Trade magazine (corporate)
1958, Trade magazine (Lycoming)
1958, Trade magazine
1959, Consumer magazine (corporate)
1959, Consumer newspaper (corporate)
1959, Trade magazine (corporate)
1959, Trade magazine (Lycoming)
1959, Trade magazine
Box 14
1960, Consumer magazine (corporate)
1960, Consumer newspaper
1960, Trade magazine
(2 folders)
1961, Consumer magazine
(2 folders)
1961, Consumer newspaper
1961, Trade magazine (corporate)
1961, Trade magazine (Research and Advanced Development Division)
1961, Trade magazine (Lycoming)
1961, Trade magazine (Electronics and Ordnance Division)
1961, Trade magazine (Nashville Division)
1962, Consumer magazine
1962, Trade magazine (corporate)
1962, Trade magazine (Research and Advanced Development Division)
1962, Trade magazine (Lycoming)
1963, Consumer magazine
1963, Trade magazine
(2 folders)
1964, Consumer magazine
1964, Consumer newspaper
1964, Trade magazine
1965, Consumer magazine
1965, Trade magazine
AVCO-Crosley Consumer Products (See also Oversize boxes OV2-OV3)
1949, Consumer magazine (Shelvador)
(2 folders)
1949, Consumer magazine (radios)
1949, Consumer magazine (ranges)
1949, Consumer magazine (freezers)
1949, Consumer magazine
1949, Consumer magazine (televisions)
1949, Consumer newspaper
1949, Trade magazine (multiple products)
1949, Trade magazine
1949-1951, Trade newspaper
1950, Consumer magazine (Shelvador)
1950, Consumer magazine
(1-3 of 4 folders)
Box 16
1950, Consumer magazine
(4 of 4 folders)
1950, Consumer newspaper (televisions)
1950, Consumer newspaper (radios)
1950, Consumer newspaper
1950, Trade magazine
1951, Consumer magazine (Shelvador)
1951, Consumer magazine
1951, Consumer newspaper (Shelvador)
(2 folders)
1951, Consumer newspaper (televisions)
(1-3 of 5 folders)
Box 17
1951, Consumer newspaper
(4-5 of 5 folders)
1951, Trade magazine
1952, Consumer magazine
(3 folders)
1952, Consumer newspaper (Shelvador)
1952, Consumer newspaper
(2 folders)
1952, Trade magazine
(2 folders)
1952, Trade newspaper
1953, Consumer magazine (Shelvador)
(2 folders)
1953, Consumer magazine (washer/dryer)
Box 18
1953, Consumer magazine (kitchens)
(2 folders)
1953, Consumer magazine (air conditioners)
1953, Consumer magazine (ranges)
1953, Consumer magazine (refrigerator/freezers)
1953, Consumer magazine
1953, Consumer newspaper (Shelvador)
1953, Consumer newspaper (washer/dryer)
1953, Consumer newspaper
(3 folders)
Box 19
1953, Trade magazine
(3 folders)
1953, Trade newspaper
1954, Consumer magazine
(3 folders)
1954, Consumer newspaper
1954, Trade magazine
(2 folders)
1955, Consumer magazine
1955, Trade magazine
Bellows and Company: See National Distillers Products
Benton and Bowles (See also Oversize box OV3)
1952-1958, Trade magazine
1953-1980, Consumer magazine
1958-1959, Trade magazine
1959-1975, Trade newspaper
1960-1963, Trade magazine
1962-1967, Consumer newspaper
1971-1976, Trade magazine
1977-1980, Trade magazine
Best Foods (See also Oversize boxes OV3-OV4)
Corporate and multiple product
1938-1951, Consumer magazine
1938-1944, Consumer newspaper
1942-1946, Trade magazine
1943-1951, Trade newspaper
1946-1949, Consumer newspaper
1947-1951, Trade magazine
1951, Consumer newspaper
Hellman's Mayonnaise
1933, Consumer newspaper
(4 folders)
1933-1941, Trade magazine
1934, Consumer newspaper
(2 folders)
1935-1936, Consumer newspaper
1936-1937, Consumer magazine
1936, Consumer newspaper
1937, Consumer newspaper
1938, Consumer magazine
1938, Consumer newspaper
1939-1940, Consumer magazine
1939, Consumer newspaper
1940, Consumer newspaper
Box 22
1942-1944, Consumer magazine
1942-1944, Trade magazine
1943-1946, Consumer and trade newspaper
1944, Consumer newspaper
1945-1947, Consumer magazine
1945-1947, Consumer newspaper
1945-1951, Trade magazine
1948, Consumer magazine
1948, Consumer newspaper
1949-1951, Consumer magazine
1949, Consumer newspaper
1951-1952, Consumer newspaper
Nucoa oleomargarine
1934, Consumer newspaper
(2 folders)
1935, Consumer newspaper
(2 folders)
1935-1937, Trade magazine
1936, Consumer magazine
1936-1937, Consumer newspaper
1937-1938, Consumer magazine
1938-1941, Consumer newspaper
1938, Trade magazine
1939-1940, Consumer magazine
Box 24
1939-1940, Trade magazine
1941, Consumer magazine
941, Trade magazine
1942-1943, Consumer magazine
1942, Consumer newspaper
1942, Trade magazine
1943, Consumer newspaper
1943, Trade magazine
1944-1946, Consumer magazine
1944, Consumer newspaper
1944, Trade magazine
1945, Consumer newspaper
Box 25
1945, Trade magazine
1946-1947, Consumer newspaper
1946, Trade magazine
1947, Consumer magazine
1947-1951, Trade magazine
1951, Consumer magazine
1951, Consumer newspaper
(2 folders)
Standard Milling
1934, Consumer newspaper
1935, Consumer newspaper
1936-1945, Consumer magazine
1936, Consumer newspaper
1937-1938, Consumer newspaper
Box 26
1945-1946, Consumer and trade magazine
1945, Consumer and trade newspaper
(3 folders)
1946, Consumer newspaper
(2 folders)
1946-1947, Consumer newspaper
1947-1949, Consumer magazine
1948-1950, Consumer newspaper
Various condiments (Sandwich Spread, French dressing, Mustard with horseradish)
1936-1944, Consumer newspaper
1939-1943, Consumer magazine
1944-1946, Consumer and trade newspaper
1945-1951, Consumer newspaper
1947-1951, Consumer magazine
Various shoe polish (Shinola, Bixby Jet Oil, Two-in-One, Tuxedo)
1939, Consumer and trade magazine
1939-1940, Consumer newspaper
1940, Consumer and trade magazine
1946, Consumer magazine
1946-1947, Consumer magazine
1946, Consumer newspaper
1946, Trade magazine
Bituminous Coal Institute (See also Oversize box OV4)
1943-1945, Consumer magazine
1944-1945, Consumer newspaper
1944-1945, Trade magazine
1944-1945, Trade newspaper
1945, Consumer magazine
1945, Consumer magazine
Box 28
1946, Consumer magazine
1946-1952, Consumer newspaper
1946, Trade magazine
1946-1948, Trade newspaper
1947, Consumer magazine
1947, Trade magazine
1948, Consumer magazine
1948, Trade magazine
1949, Consumer magazine
1949-1950, Trade magazine
1950, Consumer magazine
1951, Consumer magazine
1951, Trade magazine
1952-1953, Consumer magazine
1952, Trade magazine
1953, Trade magazine
1954, Trade magazine
Bristol Myers (See also Oversize box OV4)
1934, Consumer newspaper
1934, Trade magazine (Sal Hepatica)
1934, Trade magazine (Rubberset brushes)
1935, Consumer magazine (Sal Hepatica)
1935, Consumer newspaper
1935, Trade magazine (Sal Hepatica)
(2 folders)
1935, Trade magazine (Rubberset brushes)
Calvert Distillers Corporation (See also Oversize box OV4)
1937, Consumer magazine
1937, Consumer magazine (Special and Reserve whiskey)
(4 folders)
Box 30
1937, Consumer newspaper (Old Drum whiskey)
1937, Consumer newspaper
1937, Trade magazine
1937, Trade newspaper
1938, Consumer magazine
1938, Consumer newspaper (Special and Reserve whiskey)
(2 folders)
Box 31
1938, Consumer newspaper
1938-1940, Trade magazine
1939, Consumer magazine
1939-1940, Consumer magazine
1939, Consumer newspaper (Old Drum whiskey)
1939, Consumer newspaper
1939-1940, Consumer newspaper
1939-1940, Trade magazine
1960, Consumer magazine
1960, Consumer newspaper
Can Manufacturers' Institute (See also Oversize box OV4)
1943-1944, Consumer magazine
1944, Consumer magazine
1944, Consumer newspaper
1944, Trade magazine
1944-1945, Trade newspaper
1945, Consumer magazine
(3 folders)
1945, Consumer newspaper
1945, Trade magazine
(4 folders)
Box 33
1946, Consumer magazine
(2 folders)
1946-1948, Consumer newspaper
1946, Trade magazine
(2 folders)
1946, Trade newspaper
1948, Consumer magazine
1948, Trade magazine
1949, Trade magazine
Carling Brewing Company (See also Oversize box OV4)
1950-1952, Consumer magazine
1950-1953, Consumer newspaper
1952-1957, Trade magazine
1953-1955, Consumer magazine
1954-1959, Consumer newspaper
1959-1960, Consumer magazine
Chemical Bank/New York Trust Company (See also Oversize box OV4)
1960-1961, Trade magazine
(3 folders)
1961, Consumer magazine
1961-1965, Consumer newspaper
1965-1967, Trade newspaper
1962, Consumer magazine
(3 folders)
1962, Trade magazine
1963, Consumer magazine
(2 folders)
1963, Trade magazine
1964, Consumer magazine
(2 folders)
1964, Trade magazine
Box 35
1965, Consumer magazine
(4 folders)
1965, Trade magazine
1966, Consumer magazine
(5 folders)
1966, Consumer newspaper
(3 folders)
1966, Trade magazine
1967, Consumer magazine
(1-4 of 8 folders)
Box 36
1967, Consumer newspaper
(5-8 of 8 folders)
1967, Trade magazine
1968, Consumer magazine
(3 folders)
1968, Trade magazine
1968-1974, Trade newspaper
1969, Consumer magazine
1969-1974, Consumer newspaper
1969, Trade magazine
(2 folders)
1970-1972, Consumer magazine
1970-1974, Trade magazine
1973-1974, Consumer magazine
Colgate-Palmolive-Peet Company (See also Oversize box OV5)
Corporate and multiple product
1935-1940, Consumer magazine
1935, Consumer newspaper
1935, Trade magazine
1936, Consumer newspaper (all-color comics)
(2 folders)
1936, Trade magazine
1937-1938, Consumer newspaper
1937, Trade magazine
1937-1940, Trade newspaper
1938, Consumer newspaper (all-color comics)
(2 folders)
1938, Trade magazine
1939-1940, Consumer newspaper
1939-1940, Trade magazine
Cashmere Bouquet
1935, Consumer magazine
1935-1937, Trade magazine
1936, Consumer magazine
1937, Consumer magazine
1937-1940, Consumer newspaper
1937-1940, Trade magazine
1938, Consumer magazine
1939, Consumer magazine
Colgate Dental Cream and Powder
1935, Consumer and trade magazine
(2 folders)
1935, Consumer newspaper
(2 folders)
1936, Consumer magazine
(2 folders)
1936, Consumer newspaper
(2 folders)
Box 39
1937, Consumer magazine
(2 folders)
1937, Consumer magazine
1937, Consumer newspaper
(2 folders)
1938, Consumer magazine
1938, Consumer newspaper
1938-1939, Consumer magazine
1939-1940, Consumer magazine
1939, Consumer newspaper
(3 folders)
1940, Consumer magazine
1940, Consumer newspaper
1940-1941, Consumer newspaper
Palmolive Soap
1935, Trade magazine
1935-1936, Trade magazine (Measured Soap)
1936, Consumer magazine
1936, Consumer newspaper
1936-1937, Trade magazine
1937, Consumer magazine
1937, Consumer newspaper
(2 folders)
1937-1940, Trade magazine (Measured Soap)
1938, Consumer magazine
1938, Consumer newspaper
(2 folders)
1938-1940, Trade magazine
1939, Consumer magazine
Box 41
1939, Consumer newspaper
1939-1940, Consumer magazine
1940, Consumer newspaper
Super Suds/Klek
1935-1936, Consumer newspaper
1935-1940, Trade magazine
1936-1939, Consumer magazine
1937, Consumer newspaper
(4 folders)
1937, Consumer newspaper
1938, Consumer newspaper
1939, Consumer newspaper
(3 folders)
Box 42
1939-1940, Consumer magazine
1939-1941, Consumer newspaper
Various shaving products
1935-1936, Consumer magazine
1935-1940, Consumer and trade newspaper
1935-1940, Trade magazine
1936, Consumer magazine
(2 folders)
1937-1939, Consumer magazine
1939-1940, Consumer magazine
Other products
1935, Consumer newspaper (Crystal White, Ben Hur soap)
1935, Consumer newspaper (multiple products)
1935-1936, Consumer and trade newspaper (Kirkman's soap)
(2 folders)
1935-1937, Consumer newspaper (Octagon soap)
1935-1937, Trade magazine (Special Palmolive shampoo)
1935-1938, Trade magazine (multiple products)
1935-1940, Consumer newspaper (multiple products)
1936-1937, Consumer newspaper (Crystal White, Ben Hur soap)
Box 43
1938-1939, Trade magazine (multiple products)
1938-1940, Consumer newspaper (Halo shampoo)
1938-1940, Consumer newspaper (Octagon soap)
1938-1940, Consumer newspaper (Vel detergent)
1939, Consumer and trade newspaper (Cue dental liquid, Dr. Caldwell's laxative)
1939, Consumer newspaper (Halo shampoo)
1940, Trade magazine (multiple products)
Columbia Broadcasting System (See also Oversize box OV5)
Corporate advertising
1943, Consumer magazine
1943-1944, Consumer magazine
1944, Consumer newspaper
1945, Consumer magazine
(2 folders)
1946, Consumer magazine
CBS Records
1940, Consumer magazine
1940, Consumer newspaper
1940-1946, Trade magazine
1940-1946, Trade newspaper
1941, Consumer magazine
(2 folders)
1941, Consumer newspaper
(2 folders)
1942, Consumer magazine
1943, Consumer magazine
1944-1945, Consumer magazine
1944-1946, Consumer newspaper
1945, Consumer magazine
1946, Consumer magazine
1960, Consumer magazine
Continental Baking Company (See also Oversize box OV5)
1932, Consumer newspaper (Wonder Bread)
(4 folders)
Box 45
1937, Consumer newspaper (Wonder Bread)
(4 folders)
1937, Consumer newspaper (Wonder Wheat Bread)
1937, Consumer newspaper (Certified Bread, Holsum Baby Label)
1937, Consumer newspaper (Hostess cakes)
1937, Trade magazine (multiple products)
1937-1940, Trade magazine (multiple products)
1937-1940, Trade newspaper (multiple products)
1938, Consumer magazine (Wonder Bread)
1