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Inventory of the David W. Dole ISCI Records, 1969-2004 and undated

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Descriptive Summary

Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Creator
Dole, David W.
Title
David W. Dole ISCI Records, 1969-2004 and undated
Language of Material
Material in English
Extent
4 Linear Feet

1700 Items
Abstract
David W. Dole is a genealogist and former broadcasting and advertising executive (Leo Burnett agency). The Industry Standard Commercial Identification (ISCI) system is a coding system used by television stations and advertisers to identify and track television commericials. The ISCI code consists of and 8-character identifier, four letters (identifying the advertiser) and four numbers (identifying the specific commercial), in the format ABCD1234. Each version of every commercial receives a unique identifier. David Dole is also the author (in the 1990s) of the Publishers Genealogical Coding Service (PGCS), used by librarians and genealogists to codify bibliographic information for obituaries.
The David W. Dole ISCI Records span the years between 1969 and 2004 and document the creation and management of the Industry Standard Commercial Indentification (ISCI) system. The collection consists of press releases, correspondence, pamphlets, clippings, articles, published registers, and technical documents that pertain to the proposal, design and implementation of the ISCI system. Materials pertain to the involvement of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA), including the purchase of the ISCI system from Dole by the AAAA/ANA in the 1990s, and the replacement of ISCI with a new system, Ad-Id.
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Administrative Information

Access Restrictions
Collection is open for research.
However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], David W. Dole ISCI Records, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The David W. Dole ISCI Records were received by the Rare Book, Manuscript, and Special Collections Library as a gift in 2008.
Processing Information
Processed by Ashley Urquhart and Richard Collier, December 2008
Encoded by Richard Collier, February 2009
Accession 2008-0217 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.
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Historical Note

The Industry Standard Commercial Identification (ISCI) system was created by David W. Dole, an executive in the advertising and broadcasting industries. ISCI was proposed to the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) in 1969 and adopted the following year as the standard method of providing unique identifiers for the handling, broadcasting, storage, and retrieval of television commercials. The system was maintained and updated by Dole until 1992, when it was sold to the two trade organizations. In 2007, ISCI was withdrawn from use by AAAA/ANA and replaced with a new system, Ad-Id.

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Collection Overview

The David W. Dole ISCI Records span the years between 1969 and 2004 and document the creation and management of the Industry Standard Commercial Indentification (ISCI) system. The collection consists of press releases, correspondence, pamphlets, clippings, articles, published registers, and technical documents that pertain to the proposal, design and implementation of the ISCI system. Materials pertain to the involvement of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA), including the purchase of the ISCI system from Dole by the AAAA/ANA in the 1990s, and the replacement of ISCI with a new system, Ad-Id.

Collection Arrangement

The collection is arranged into three categories that largely reflect the condition of the collection upon arrival: Alphabetical Files; Chronological Files, and ISCI Registers. Alphabetical Files primarily include press releases, articles, clippings, and printed materials arranged alphabetically by originating source. Chronological Files primarily include correspondence, sometimes with clippings attached or interspersed, foldered by month. ISCI Registers include a partial run of published register volumes containing 4-letter alphabetical codes for all registered advertisers.

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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
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Related Material

for related materials, see also the American Association of Advertising Agencies Records.
List of Series in Collection
Alphabetical Files, 1969-2003
Chronological Files, 1969-2005
ISCI Registers, 1988-1998
Oversize Materials
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Detailed Description of Collection

Alphabetical Files, 1969-2003

(1 box)
Box 1
A miscellaneous
[Some items removed to Oversize Materials, Box 7]
AAAA (American Association of Advertising Agencies)
Ad-Id
Advertising Age
[Some items removed to Oversize Materials, Box 7]
ANA (Association of National Advertisers)
B miscellaneous
C miscellaneous
D miscellaneous
E miscellaneous
F miscellaneous
G miscellaneous
H miscellaneous
I miscellaneous
IAA (International Advertising Association)
International ISCI
ISCI
ISCI Registers
M miscellaneous
[Some items removed to Oversize Materials, Box 7]
N miscellaneous
Q miscellaneous
R miscellaneous
S miscellaneous
T miscellaneous
TV Answer, Inc.
U miscellaneous
V miscellaneous
WFA (World Federation of Advertisers)

Chronological Files, 1969-2005

(3 boxes)
Box 2
1969 July-1990 Dec.  (73 folders)
Box 3
1991 Jan.-1992 Dec.  (24 folders)
Box 4
1993 Jan.-2005 Aug.  (52 folders)

ISCI Registers, 1988-1998

(2 boxes)
Box 5
1988-1992
Box 6
1994-1998

Oversize Materials

(1 box)
Alphabetical Files
A miscellaneous: American Map Company, map of the principal cities of the world, undated
Advertising Age articles, 1986-2002
M miscellaneous: Management Science Associates, PcMatching brochures, 1991