Inventory of the Gene Federico Papers, 1918-2003 and undated, bulk 1951-1991
[top]Descriptive Summary
TitleGene Federico Papers,
1918-2003 and undated,
bulk 1951-1991
Creator
Federico, Gene
Extent
20.5 Linear Feet
3800 Items
Repository
3800 Items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
English.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, collection may contain materials to which the
Acknowledgment of Legal Responsibility and Privacy Rights form applies. Patrons
must sign this form before using the collection.
Original audiovisual materials are closed to patron use. Use copies
are available in the collection.
All or portions of this collection may be housed off-site in Duke
University's Library Service Center. Consequently, there may be a 24-hour delay
in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], Gene Federico Papers, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The Gene Federico Papers were received by the Rare Book, Manuscript,
and Special Collections Library as a gift in 2003 and 2004.
Processing Information
Processed by Ryan Denniston and Casey A. Jarrin.
Completed April 6, 2005.
Processing of this collection was funded in part by Helen Federico
and an anonymous donor.
Accessions 2003-0008, 2003-0245, and 2004-0321 were merged into one
collection, described in this finding aid.
Selected materials were returned, by request, to collection donor.
Photocopies of these materials remain within the collection, contained in the
Personal Files Series and the Graphic Design Series.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and local
Style Guide.
[top]
Biographical Note
| 1918 Feb. 6 | Born in New York, NY |
| 1936 | Graduated Abraham Lincoln High School; "Art Squad" member; studied with Leon Friend, along with fellow students Alex Steinweiss, Seymour Chwast, and William Taubin |
| 1939 | Graduated from the Pratt Institute in Brooklyn, NY; studied with Tom Benrimo |
| 1939 | Member of the Art Students League; studied with Howard Trafton and Herbert Bayer |
| 1939-1940 | Joined the Abbott Kimball Company, Art Department |
| 1941 | Joined the Art Department staff of the L. Bamberger Department Store |
| 1941-1945 | Served four years in the United States Army, stationed in the U.S., Europe, and North Africa; member of the 84th Engineer Camouflage Batallion, supervised graphics for Plans and Operations |
| 1945-1946 | Returned to the Abbott Kimball Company as Art Director |
| 1946 | Participated in the "Four Veterans" Exhibit at the A-D Gallery, along with fellow artists/designers Herbert Bender, Charles Egri, and Seymour Robins |
| 1946-1947 | Joined Fortune Magazine as Associate Art Director |
| 1948-1951 | Joined Grey Advertising as Art Director |
| 1949 | Became Instructor in Design at The Workshop School |
| 1951-1954 | Became Art Director at Doyle, Dane, Bernbach Advertising |
| 1954-1959 | Served as Art Director and Vice-President at Douglas D. Simon Advertising |
| 1959-1966 | Joined Benton & Bowles as Vice-President and Group Head |
| 1966-1967 | Joined Warwick & Legler Advertising |
| 1967-1989 | Founding partner of Lord, Geller, Federico, Einstein |
| 1980 | Inducted into Art Director's Club Hall of Fame |
| 1987 | Received American Institute of Graphic Arts medal |
| 1988 | Became Creative Director at Lord, Geller, Federico, Einstein; promoted to Vice-Chairman in April |
| 1989-1991 | Served as consultant with Brouillard Communications |
| 1990 May 12 | Received Honorary Doctorate of Fine Arts from The Parsons School of Design |
| 1991 | Retired as design consultant |
| 1991-1999 | Continued to work as freelance graphic designer; capstone to sixty-year career in advertising and graphic design |
| 1999 Sept. 8 | Died in Pound Ridge, NY |
Collection Overview
The Gene Federico Papers span the years
1918-2003, with the bulk of the
collection dating
1951-1991. The collection
documents Federico's sixty years as a pioneering leader in advertising and
graphic design, and contains materials from a variety of formats, including
correspondence, writings, advertisements proofs and clippings, graphic design
and printed materials, posters, sketches/sketchbooks, photographs, negatives,
and videotapes. In addition to limited personal and biographical material, the
collection primarily documents Federico's creative output as a graphic
designer, art director, and advertising executive at agencies including
Grey Advertising,
Doyle Dane Bernbach,
Douglas D. Simon,
Benton & Bowles,
Warwick & Legler, and as a principal at
Lord Geller Federico Einstein; the collection has
limited material relating to the specific agencies for which he worked. The
collection also documents Federico's extensive freelance and exhibition work
throughout his career (most notably the
"Love of
Apples"
and
"24-Page Book"
designs), in
addition to his later consulting work for
Brouillard Communications. Client advertisements
and graphic design materials compose the majority of the collection.
Significant clients represented include:
Christian Dior;
Elektra Records;
Elizabeth Arden;
Goldman Sachs;
IBM;
L'Aiglon Apparel;
Lady Pepperell;
Napier;
The New Yorker; and
Woman's Day. Though an art director
throughout most of his career, Federico contributed significantly to the
graphic design and typographical components of advertising. Through clear and
innovative integration of design and typographical components, Federico
pioneered the use of visual puns in advertisements, and emphasized clarity of
message over design complexity. The collection will be of particular value to
researchers interested in developments in print advertising and typographical
design since World War II. The collection is organized into six series which
focus on Federico's contributions to advertising and graphic design:
Professional Files, Personal
Files, Graphic Design, Advertising Campaigns, Photographs and
Negatives, and Videocassettes.
The Professional Files Series includes
business correspondence, professional writings, award/exhibit materials, press
clippings and industry publications, in addition to limited files on the
Art Directors Club of New York City and
Lord Geller Federico Einstein. The
Personal Files Series includes biographical and
family materials; memorabilia documenting Federico's years as a student at
Abraham Lincoln High School and Pratt Institute; World War II materials,
including U.S. Army publications/posters produced by Federico and four
sketchbooks; and original artwork (drawings, sketches, prints) not related to
Federico's professional design and advertising work. The Graphic Design Series documents Federico's extensive
graphic design work, including announcements and cards, book and record cover
designs, calendars, design concepts, illustrations, letterhead, posters,
transparencies, and typographic materials, as well as materials by other
artists and designers. The Advertising Campaigns
Series includes advertisement clippings and proofs, concepts and
sketches, and client reports, representing over one hundred clients in a
variety of industries. (Series contains a renowned example of Federico's use of
visual puns: a
1953
Woman's Day advertisement -
"She's got to Go Out to get
Woman's Day "
- which features a
woman on a bicycle, the wheels of which form the
"O"
s in
"Go Out."
)
The Photographs and Negatives Series includes both
black & white and color images of Federico's advertising and graphic design
work, Federico and his associates in a business setting, and a limited
selection of personal and family photographs. The Videocassettes Series includes seven videotapes of
commercials, short films, and memorial tributes documenting Federico's career
in graphic design and advertising. Large-format materials (clippings, proofs,
sketches, posters) have been removed from their original series location and
relocated to Oversize Materials.
Other materials related to this collection may be found in the J.
Walter Thompson Company Archives: Competitive Advertisements Collection and
Corporation Vertical Files. For materials relating specifically to the
advertising agency
Benton & Bowles, consult the D'Arcy Masius
Benton & Bowles Advertisements and Archives. Materials relevant to Lord
Geller Federico Einstein and advertising strategy may be found in the Arthur
Einstein Papers. For materials relating to Brouillard Communications and Doyle
Dane Bernbach Advertising, see the Thomas F. Garbett Papers. Materials relevant
to
IBM advertising may be found in the Edgar Hatcher
Papers.
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Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University online catalog will bring up
other related research materials.
- Federico, Gene, 1918-1999.
- Benton & Bowles.
- Brouillard Communications.
- Fortune.
- Lord, Geller, Federico, Einstein, Inc.
- Christian Dior, Inc.
- Elektra Records (Firm)
- Elizabeth Arden, Inc.
- Goldman, Sachs & Co.
- International Business Machines Corporation.
- L'Aiglon Apparel, Inc.
- Pepperell Manufacturing Company.
- New Yorker (New York, N.Y.: 1925)
- Woman's day (New York, N.Y.)
- Advertising--Brand name products.
- Advertising--Clothing and dress.
- Advertising--History.
- Advertising--United States.
- Advertising agencies--United States.
- Advertising executives--United States
- Advertising layout and typography.
- Commercial art--United States.
- Commercial artists--United States.
- Graphic arts--United States.
- Graphic artists--United States.
- Graphic design--Typography--United States.
- John W. Hartman Center for Sales, Advertising & Marketing History.
- Negatives.
- Photographs.
- Posters.
- Proofs.
- Sketchbooks.
- Sketches.
- Videocassettes.
Detailed Description of Collection
Professional Files Series, 1951-1999 and undated
Contains files related to Federico's work with the Art Directors
Club from the 1950s through 1990s; industry publications, primarily in the
field of graphic and typographic design; press clippings profiling Federico,
his work, and employers/agencies; business correspondence; resumes and related
documents outlining Federico's professional biography; files documenting
Federico's role as a judge and recipient of industry awards and exhibits;
writings within the fields of graphic design and advertising, by Federico and
others; and limited office files for Lord Geller Federico Einstein. Of
particular note is Federico's correspondence with artist/mentor Leon Friend,
American design critic/journalist Steven Heller, and Martin Sorrell of the WPP
Group. Series arranged alphabetically; correspondence arranged chronologically
by year.
Box 1
Art Directors Club (ADC)
ADC Hall of Fame
Awards and inductees,
1987
Exhibit,
1973
Program/Reception,
1980
"An Evening With One of the
Best: Gene Federico,"
undated
[Folder removed to Oversize Materials, Box OV1.]
Publications
adc (Journal of the Art
Directors Club),
1990 Summer
ADC International Review
Volume 1 (Number 1-4),
circa 1995-1996
Volume 2 (Number 1-4),
1996
Art Directors Club, Inc.
Newsletter
1979 Summer
1993 Summer (excerpt:
computers in advertising)
Magazine of the Art Directors
Club,
1966 Dec.
Madison Avenue: The Century's Greatest
Advertising: quote release form,
1999
Awards and exhibits
American Institute of Graphic Arts (AIGA)
"Design and printing for
commerce"
and
"Fifty advertisements of the
Year"
exhibition
Fourteenth Annual Exhibition,
1956
Fifteenth Annual Exhibition,
1957
"Print Ads of the Year"
exhibition notes, undated
Conference brochures - Various,
1971, 1979 and 1987
[Folder removed to Oversize Materials, Box OV2.]
Exhibition programs,
1947, 1990 and undated
Honorary Doctorate: Parsons School of Design
(photocopy),
1990 May 12
[Folder removed to Oversize Materials, Box OV1.]
"Image 1971"
Conference, Winston-Salem, NC,
1972 Jan.
Japanese Graphic Idea Exhibition: Judge's comments,
1981
New York City School Volunteer Program:
"Honor Roll"
of distinguished alumni,
1982
Pioneer-Moss contest,
1968 and undated
[Folder removed to Oversize Materials, Box OV2.]
Type Directors Club of New York
Second Annual Awards,
1956
Third Annual Awards,
1957
Fourth Annual Awards,
1958
Fifth Annual Awards,
1959
Type Directors Club Medal - Awarded to Gene Federico
(invitation designed by daughter Gina Federico),
1991
"Typography-U.S.A."
forum,
1959 Apr.
Various,
1988 and 1992
[Contains materials on Federico's AIGA Medal and Fashion
Institute Of Technology event,
"Gene Federico:
Profile of an American Master."
]
[Folder removed to Oversize Materials, Folder OV1.]
Business cards/contacts - Miscellaneous,
undated
Correspondence
American Institute of Graphic Arts (AIGA) Medal: LGFE
congratulations,
1988
Art Directors Club,
1949 and 1978
Friend, Leon,
1957 Jan. 6
Heller, Steven,
1986-1987
The New Yorker,
1987 and undated
Postcards,
1966 Apr.
The Saturday Evening Post:
"The Girl Who Hated Men"
illustration,
1962
[Benton & Bowles /
Saturday Evening Post letters
congratulating Federico; illustration is in
"Graphic Design Series: Illustrations,
Saturday Evening Post, 1962."
]
Sorrell, Martin,
1989-1999
1966-1977
1978-1981
1982, 1985-1987
1988-1999
Miscellaneous, undated
[Some items removed to Oversize Box OV1.]
Federico portraits (caricature, photomechanical print),
1979 and 1987
[Contains signed print by famed
New York Times artist/caricaturist
Al Hirschfeld.]
[Folders removed to Oversize Materials, Boxes OV1 and OV2.]
Financial Papers,
1961-1963, 1993 and undated
Industry publications
American Artist:
"Gene Federico: designer into art
director,"
1956 Dec.
AAAA Newsletter (American
Association of Advertising Agencies),
1987
American Institute of Graphic Arts (AIGA): Fifteenth
Annual Exhibition
AIGA Journal,
1951
aiga NY!: Bulletin #18,
1991
Art Direction
1957 Dec.:
"Jo Collins"
campaign captions
1958 Mar.:
"What's New . . . What's Best in
Creative Advertising"
(Disraeli/Container Corporation
advertisement)
Art Students League of New York catalog (Howard
Trafton article),
undated
Benton & Bowles Bulletin,
1960 Mar.
A Comparison of the Creative
Philosophies of Doyle Dane Bernbach and Ogilvy & Mather,
undated
Designer's Guide:
"Crafting Advertising
Typography"
(with Gene Federico),
1990
Exciting design sparks type
exhibition, circa 1958
Friem's Four Pages (A.I.
Friedman, Inc.):
"Presenting Gene Federico,"
1951 Apr.
Gebrauchsgraphik: International
Advertising Art (Federico article),
1959 June
Graphics: New York,
1976 Feb.
Box 2
High Quality (HQ) magazine (
"Cryptographics"
and other
articles)
[Some items removed to Oversize Box OV1.]
1986 May
1989 Jan.
1994 Mar.
League Quarterly:
"An Art Director Speaks,"
1950 Spring
Madison Avenue:
"Lord, Geller, Federico, and
Partners"
article,
1971 Nov.
Media Decisions:
"Creative's message to
media,"
1977 July
Pratt Reports,
1979 Summer
[Folder removed to Oversize Materials, Box OV1.]
Type Talks:
"The Art of Mixing Typefaces: A
visual demonstration by Gene Federico,"
1957
Lord, Geller, Federico, Einstein
Employee list,
1988
"LGFE, Inc. Today"
memoranda:
WPP/LGFE lawsuit and settlement,
1988-1989
Press clippings
On Federico
Daily News Magazine:
"The Camera '90: Ultimate
Yearbook, NYC's Most Famous High School Grads,"
1990 June 17
[Folder removed to Oversize Materials, Box OV1.]
Esquire magazine:
"100 Best People in the
World,"
1965 Aug.
[Folder removed to Oversize Materials, Box OV1.]
"Il Manifesto"
:
"Napoli"
poster design article,
1986 Oct. 18
[Italian language newspaper, contents in Italian.]
[Folder removed to Oversize Materials, Box OV2.]
The New York Times Magazine:
"Report on Men's Wear: An Art
Director's Eye for Clothes,"
1976 Sept. 19
[Folders removed to Oversize Materials, Boxes OV1 and
OV2.]
Pound Ridge Review:
"Gene and Helen Federico, Life of
Shared Achievements,"
1992 Oct. 15
[Folder removed to Oversize Materials, Box OV2.]
Wall Street Journal:
"Creative Leaders"
insert,
1981-1987
[Folders removed to Oversize Materials, Boxes OV1 and
OV2.]
Woman's Day profile,
undated
Various
1960, 1969-1979 and
undated
[Some items removed to Oversize Box OV1.]
1981-1989
1990-1992, 1996 and
undated
Miscellaneous clippings,
1959-1997 and undated
[Some items removed to Oversize Box OV1.]
Professional biography
Biography and resumes,
1975, 1989-1999 and
undated
Obituary/memorial (by Steven Heller),
1999 Sept. 10
Writings
By Federico
Artist/designer profiles
On Aaron Burns (memorial),
1991
On Leon Friend,
1976, 1987
[Leon Friend was an art teacher at Abraham Lincoln High
School, director of the Art Squad, and one of Federico's most important early
mentors.]
On Amil Gargano,
1996 Oct. 25
On Bruno Monguzzi,
1991 Dec. 10
"Electrifying"
(drafts), undated
"Tschichold vs. Kitch"
(as
Chairman and Juror of TDC Exhibition), undated
Various (on design),
1960, 1971 and undated
By Others
Kyla Gill,
Gene Federico: A Profile of the World
Renowned Advertising Designer,
1999
[Folder removed to Oversize Materials, Box OV1.]
Steven Heller article/spreads,
"Gene Federico: An Art Director's
Art Director,"
undated
[Some items removed to Oversize Box OV2; 2 items removed to
Oversize Folder OV2.]
Lawrence Miller: Federico career tribute,
undated
[Folder removed to Oversize Materials, Box OV8.]
Paul Rand article:
"Gene and Helen Federico,"
Graphis, circa
1950s
[Full text of article appears in English, German, and French
language translations.]
[Folder removed to Oversize Materials, Box OV1.]
Martin Sorrell:
"Beans and pearls,"
D &
AD President's Lecture,
1996 Nov.
Interviews,
1990 and undated
Personal Files Series, 1918-2003 and undated, bulk circa 1940s-1999
Consists primarily of Federico's personal correspondence with
friends and family, memorabilia from Abraham Lincoln High School and Pratt
Institute, family memorabilia, and materials documenting his World War II
service. Also includes original artwork (sketches, drawings, watercolors) by
Gene and Helen Federico not related to their professional design or advertising
work. Of particular note are four sketchbooks from World War II, composed of
notes, sketches, designs, and clippings. Arranged alphabetically by folder
title, chronologically therein when appropriate.
[Many original items in this series - sketchbooks and personal
documents - have been photocopied and returned to the donor.]
Box 2
Birth certificate/travel documents
1918, 1987
Correspondence
Miscellaneous correspondence
1976-1989
1990-1992
1993-1995
1996-1998
undated
Helen Federico (e-mail),
2000-2003
Labchik Kampinsky, undated
Family memorabilia,
1959-2002 and undated
Abraham Lincoln High School
Graduation material (and copies),
1936
(2 folders)
Lincoln Alumni News ,
1989
Silver anniversary luncheon,
1955
[Some items removed to Oversize Boxes OV2 and OV8.]
"Trafton"
lecture
announcement, undated
Memorial service,
1999
The New York Times (front page),
1918 Feb. 6
[Photocopy of front page from the day Federico was born.]
[Folder removed to Oversize Materials, Box OV1.]
Original artwork
Federico drawings,
1940-1945
"Monotint"
etching,
undated
[Folder removed to Oversize Materials, Box OV1.]
Paintings and collages, undated
"San Valentio,
Abruzzi"
drawing (Gene and Helen Federico),
1971
[Folder removed to Oversize Materials, Box OV1.]
Sketches,
1977 and undated
[Folder removed to Oversize Materials, Box OV1.]
Various (pigeon collage, siamese twins, musicians),
1940 and undated
[Folders removed to Oversize Materials, Box OV1 and OV8.]
Pratt Grad newsletter,
1990-1991
[Spring 1991 issue lists Federico as the recipient of 1990
Alumni Achievement award. See p.10.]
[Folder removed to Oversize Materials, Box OV1.]
World War II materials
Identification and army documents,
1941-1945 and undated
Posters
"Conceal your shadow . .
. as well as yourself,"
1942
[Folder removed to Oversize Materials, Box OV2.]
Peace poster,
1944
[Folder removed to Oversize Materials, Box OV1.]
"7th Army Railroad Bridge"
booklet, circa 1941-1945
Originals
Color photocopy
Sketchbooks, undated
(4 folders.)
[Some items removed to Oversize Box OV1.]
V-mail (correspondence),
1943-1944 and undated
Graphic Design Series, 1934-2002 and undated, bulk 1940-1997
Contains a wide variety of original graphic design materials:
announcements for exhibits and awards; business and family cards, including the
Federico family holiday cards from the late 1940s through early 1990s;
calendars; cover designs for book jackets, record sleeves, and magazines;
illustrations (featured in magazines); letterhead and corporate logo designs;
posters; transparencies; and typographic designs and research. In addition to
completed printed designs and final proofs, series includes preliminary
concepts, sketches, and design components. Of particular note is the
"Additional designs"
grouping, which includes
Federico's most famous designs not commissioned by a specific client:
"Love of Apples,"
cone and sphere,
"24-page booklet."
Also includes limited
designs by other artists and designers, including Tom Benrimo and Andy Warhol.
Arranged alphabetically within two groupings, designs by Federico and designs
by others.
By Federico
Box 3
Additional designs
American Institute of Graphic Arts (awards,
exhibits),
1951-1965 and undated
Art Director's Club
"Creativity"
brochure/Third Communication Conference,
1958
39th Annual Exhibition (entries, awards, medals),
1959-1960 and undated
"Art and
Illustration"
(for Chris Collins?), hand/cube in red paint,
undated
[Folder removed to Oversize Materials, Box OV2.]
"Cheek to Cheek,"
circa 1965
"Cryptographics,"
undated
[Folder removed to Oversize Materials, Box OV2.]
Hiram Halle Memorial Library - Pound Ridge, New York
(Pro-bono work),
1989-1994 and undated
"Love of Apples"
(booklet and prints), undated
"Lundy"
wines,
[Designs completed by Federico in high school.]
[Color photocopies, originals returned to donor.]
"My Message is a Simple
One"
design, undated
[Some items removed to Oversize Box OV2.]
"N The Big Inning"
design (
"In the Beginning"
),
1985
"Push Pin Graphic"
design,
1978 and undated
Silver cone/cylinder design,
1988
"Sugarbush Valley
Box,"
undated
"Tokyo & Gene
Federico"
: AGI Congress in Tokyo,
1988
Type Directors Club award,
1959
Wall clock design,
1986
"24-Page Book,"
1987
[Some items removed to Oversize Box OV2.]
Box 4
Announcements/cards
American Institute of Graphic Arts
(awards/exhibits),
1951-1965 and undated
[Some items removed to Oversize Boxes OV2 and OV8, one item
removed to Oversize Folder OV3.]
Art Director's Club
"Call for Arms"
contest and exhibit (cosponsored with Pioneer-Moss), undated
[Folder removed to Oversize Materials, Box OV2.]
39th Annual Exhibition (entries, awards, medals)
1959-1960 and undated
[Folder removed to Oversize Materials, Box OV2.]
Art/Film exhibits
"Art Squad"
(A-D
Gallery),
1947 and undated
"Cinema 16,"
1949, 1951-1956, 1967 and
undated
"Four Veterans"
exhibit (A-D Gallery),
1946
"Greetings"
exhibit: Museum of Modern Art,
1966
Various,
1947 and circa 1968
Birth Announcements,
1950 and 1984
Birthdays,
1976, 1979 and undated
Holiday Cards
Business
Architectural Forum/
Fortune,
1947 and undated
Lord Geller Federico, Inc. (design by Helen
Federico),
1978
Lord Geller Federico Einstein,
undated
Personal
Federico family,
1943-1998 and
undated
[Some items removed to Oversize Box OV2 and Oversize
Folder OV4.]
Helen/Gene Federico (Valentines/Birthdays),
1941, 1996 and undated
[One item removed to Oversize Box OV8.]
"Merry Cuesta . .
.,"
undated
Hotel Pierce Barber Shop (new manager announcement),
1941
"Moved"
- Various,
undated
Toni Ficalora Studio, undated
Wedding invitation (Gene and Helen Federico),
1942 June
Various,
1948-1951 and undated
Calendars
"Basil Pizza"
design,
1997
[Folder removed to Oversize Materials, Box OV8.]
DC & A, undated
[Features designs by Gene Federico, Saul Bass and Seymour
Chwast, among others.]
[Folders removed to Oversize Materials, Boxes OV2 and
OV8.]
PM Typography,
1984-1985
[Folder removed to Oversize Materials, Box OV2.]
SPER (Italian),
1988
[Folder removed to Oversize Materials, Box OV2.]
T & H Calendar Review (Tileston &
Hollingsworth),
1961
Client catalogs/brochures
Abbott Kimball Co. Inc.:
"Publicity"
brochure,
1938
[Includes handwritten note from Federico to
"Steve"
(Heller?), describing the item as a
"vintage piece"
and the
"last one."
According to note, brochure
appeared in the Art Director's Club show of 1938.]
[Folder removed to Oversize Materials, Box OV2.]
Art Director's Club:
"Creativity"
brochure/Third
Communication Conference,
1958
Jo Collins:
"every season
is a Jo Collins season"
brochure, undated
[Folder removed to Oversize Materials, Box OV2.]
Museum of Art, Science and Industry (Fairfield,
Connecticut): promotional brochure,
1959
[Folder removed to Oversize Materials, Box OV2.]
New York City Ballet, undated
UCLA Extension/Summer Programs,
1990-1991 and 1993
[Some items removed to Oversize Box OV2; one item removed to
Oversize Folder OV5.]
Concepts and sketches
AIGA (American Institute for Graphic Arts),
undated
Art Directors Club: entry form, undated
[Folder removed to Oversize Materials, Box OV8.]
Components and research - Various, circa 1984 and
undated
[Some items removed to Oversize Box OV8.]
"Connections"
design, undated
"Federico Design,"
1989
[Folder removed to Oversize Materials, Box OV8.]
"GUD LUK"
horseshoe
design, undated
"Jan the Miller"
:
"The Miller's Tale"
, undated
Mercury by Giovanni Bologna
(photostats), undated
[3 images from the New York Public Library Picture
Collection.]
National Association of Art Services,
undated
"The Only Real Cotton is
100% Cotton,"
undated
"Open for
Business!"
, undated
Pierre Hotel, undated
"Portrait of Jenny"
film promotion, undated
[Design for poster/promotion for film produced by the
Selznik Studio, starring actors Jennifer Jones, Joseph Cotten, Ethel Barrymore,
Lillian Gish, and Cecil Kellaway.]
RCA Records, undated
"Shurlock Homes,"
undated
7th Educational Graphic Arts Exposition,
1959
[Folder removed to Oversize Materials, Box OV8.]
Various,
1978 and undated
(2 folders.)
[Some items removed to Oversize Box OV3.]
Box 5
Cover designs
Annual reports
GTE,
1987
[Folder removed to Oversize Materials, Box OV8.]
National Patent Development Corporation,
1966
Book covers
Beyond Human Ken: 21 Startling
Stories of Science Fiction and Fantasy (Ed. Judith Merril),
undated
Christian Science: Its Encounter
with American Culture (Robert Peel), undated
Doubleday titles (fiction and nonfiction) -
Various, undated
[Some items removed to Oversize Box OV3.]
Doubleday Anchor series, undated
[Includes several titles:
Decisions in Syrcause; Class,
Citizenship, and Social Development; The Radical Right; Socialist
Thought.]
The Emancipation
Proclamation (John Hope Franklin), undated
Film Form (Sergei
Eisenstein), undated
The Human Condition (Hannah
Arendt), undated
I Played Rhythm (Eddie
Condon), undated
Lament for William
(Charlotte Murray Russell), undated
Politics of Population
(William Petersen), undated
The Trend Is Up (Anthony
West), undated
Winning Without War (Amitai
Etzioni), undated
64th Art Directors Annual (ADC
Publications), undated
[Folder removed to Oversize Materials, Box OV8.]
Various, undated
[Some items removed to Oversize Box OV3.]
Magazines/Journals
AK News (Abbott Kimball
Company),
1940 Dec. 23
Architectural Forum,
1947-1948 and undated
Art Direction,
1958 Nov.
Interiors and Industrial
Design,
1949 May
Liberty magazine concepts,
1948 and undated
[Folder removed to Oversize Materials, Box OV3.]
Measure,
1947 Apr.
The Nation,
1950 Dec.
The Other Side: Magazine of Justice
Rooted in Discipleship,
1991 Jan./Feb.
Spectrum (Pfizer),
undated
Record covers
Compass Records (
"Romeo and Juliet,"
Prokofieff;
"24 Selections, classic to
jazz"
), undated
Epic Records, undated
Lukas Foss,
"A Parable of Death"
(Columbia Records), undated
[Folder removed to Oversize Materials, Box OV3.]
Various (Columbia, Decca),
1947 and undated
Illustrations
Harper's Bazaar: Felicia
Gizycka stories,
1942 Dec.
Liberty magazine,
"The Women Across the Hall"
piece,
1948 Apr.
"One Of Us Must Die,"
Edmund Gilligan essay,
1962 Sept. 8
[Folder removed to Oversize Materials, Box OV3.]
Saturday Evening Post:
"The Girl Who Hated Men"
/
John Reese story,
1962
[Includes photocopies of letters congratulating Federico;
see
"Professional Files: Correspondence,
Saturday Evening Post, 1962"
for original correspondence.]
[Some items removed to Box OV3.]
Box 6
Letterhead/Logo
Letterhead
Airborne Billboards, Inc., undated
Art Directors Club, undated
Art Kane Studio, undated
Bishop Color Inc., undated
[Some items removed to Oversize Box OV3.]
Bob Fischer, undated
Brouillard Communications, undated
[Includes transparency with text and paper letterhead;
photocopy of complete letterhead/text is included in
"Professional Files Series,
Correspondence, undated."
]
Chance 3 Productions, undated
"Cinema 16,"
undated
Douglas D. Simon Advertising, undated
Irving E. Elfenbein, undated
Federico - Personal/Family, undated
Forma Art Associates, Ltd. (Films),
undated
[Folder removed to Oversize Materials, Box OV3.]
Gilbert Paper Company - promotional packet,
1978
Harold Becker, undated
Joseph B. Hinerfeld, undated
Lord Geller Federico Einstein, undated
[Some items removed to Oversize Box OV8.]
M. Sokolsky, undated
Martin (Alice Manougain), undated
Murray Duitz, undated
"Plums"
letterhead packet,
1978
[Includes letterhead designs by Mo Leibowitz; Loucks
Atelier; Burns, Cooper, Hynes Limited; George Tscherny, Inc.; Casado, Ltd.;
Lord, Geller, Federico, Inc.; Charles White III and Friends; The Richards Group
Inc.]
Robert L. Brooks, undated
Secor Marketing, Inc., undated
Ted Croner Studio, undated
Toni Ficalora, undated
William Bell, undated
[Includes 8.5" X 11.5" photostat of large-format business
card.]
William Helburn Productions, undated
WPIX FM, undated
Various (letterhead, business cards),
undated
Logos
American Ballet Theatre, undated
Sunlight Pictures Corp., undated
"Thunderbolt and
Lightfoot"
film logo, circa early 1970s
Various, undated
[Includes logo concepts for Supima Cotton and Smith
College.]
Posters
American Ballet Theatre, undated
Art Directors Club - 39th Annual exhibition,
1959-1960
[Some items removed to Oversize Box OV8.]
Art exhibits,
1937 and 1980
"Dsseldorf"
(City
poster competition),
1951 and undated
[Federico received second prize in the competition. Folder
includes correspondence/guidelines related to the competition, in addition to
design concepts.]
Eastern Native Seed Conservancy (Tomato Festival),
2001 and undated
Hiram Halle Memorial Library: 40th Anniversary,
1992
[Folder removed to Oversize Materials, Box OV3.]
Illustrators XII,
1968
[Folder removed to Oversize Materials, Box OV8.]
Kimberly Colors Collection, undated
"Napoli"
poster
collection (postcards),
1984-1986 and undated
[3 items removed to Oversize Materials, Folder OV6.]
New York City's Hudson Celebration,
1959
[Folder removed to Oversize Materials, Box OV3.]
Observatoire International Des Prisons,
1992
[Folder removed to Oversize Materials, Box OV3.]
"Reflections"
:
Pound Ridge Garden Club, undated
[Folder removed to Oversize Materials, Box OV3.]
Tileston & Hollingsworth Company,
undated
[Folder removed to Oversize Materials, Box OV3.]
UCLA Extension,
1990
[Folder removed to Oversize Materials, Folder OV5.]
"A 70-Year Odyssey"
(Federico biography in NYC), undated
Various (AIDS,
"Love
Mother Earth,"
prisons),
1967, 1996, 1998 and
undated
[Some items removed to Oversize Box OV8 and Folder OV6.]
Box 7
Transparencies
Royal Composing Room:
"Gene Federico: The Art Director's
Art Director"
article, circa 1987
Various, undated
[Includes transparencies for Lord Geller Federico Einstein
clients/promotion,
"N the Big Inning Was the
Word"
design, and
"Push Pin"
design.
Related materials included in
"Additional designs"
above.]
Typographic materials
The New Yorker,
undated
Original designs, undated
PM Typography, 1984 and undated
[Folder removed to Oversize Materials, Box OV3.]
Typeface samples
American Type Founders
Company fonts (body shapes), undated
Decorative initials, undated
Various,
1949, 1953 and
undated
[Some items removed to Oversize Boxes OV3 and OV8.]
By other designers/artists,
1934-2002 and undated
[Arranged alphabetically, artist by last name.]
Bachwitz, Atelier:
"Album
Blouses Nouvelles: Chic Parisien,"
undated
[Historical publication, undated. Fashion designs with
introductory text in English, French, Italian, and German.]
Benrimo, Tom
Articles/profiles (on Tom and Dorothy Benrimo),
1960, 1967, 1984 and
undated
Designs,
1934 and undated
Exhibition catalog (organized by Fort Worth Art
Center and Valley House Gallery),
1964
Lectures and notes, undated
ERGO (portfolio of various
artists, including Andy Warhol, Bob Sullivan, Jerome Martin ),
undated
[Folder removed to Oversize Materials, Box OV3.]
Gluck, Nathan,
circa 1990-1999 and 2002
Gorbaty, Norman - portfolio, undated
Heartfield, John (anti-Nazi photographer),
undated
Larimer, Bob, undated
[Folder removed to Oversize Materials, Box OV3.]
Lubalin, Herb:
Iconochrestomathy,
1966
[Folder removed to Oversize Materials, Box OV3.]
Reiss, Winold,
1996 and undated
Steinberg, Saul and Hedda Sterne,
1951
[Folder removed to Oversize Materials, Box OV3.]
Varisco, Tom, undated
[Folder removed to Oversize Materials, Box OV3.]
Warhol, Andy - memorial (articles, images),
1987
Various,
1940, 1989, 1996 and
undated
Advertising Campaigns Series, 1937-1991 and undated, bulk 1953-1991
Contains client research reports, advertisement clippings and
proofs, advertisement concepts and sketches, and scrapbooks of advertisements.
Materials represent a wide variety of American and European clients, with a
focus on women's apparel and cosmetics, home furnishings, business/finance and
new technology. Significant clients include:
Christian Dior,
Disney hats,
Elizabeth Arden,
Goldman Sachs,
IBM,
L'Aiglon Apparel,
Magee Carpets and Rugs,
Napier,
The New Yorker, and
Woman's Day. For preservation
purposes, mounted and unmounted advertisements have been boxed separately,
under the category
"Clippings and proofs."
Arranged
alphabetically by format, therein alphabetically by client.
[Oversize items have been removed from nearly every client folder
and placed in the Oversize Materials section. In some cases, the entire folder
was removed. For a comprehensive listing of all client folders in the series,
please consult Oversize Boxes OV4-OV7 and OV9 in addition to the folders
described below.]
Box 8
Client Reports
American Cancer Society:
"Anti-Cigarette Television
Messages,"
1967
IBM (
"Problem-Solving"
and
"Special Events"
campaigns, etc.),
1961-1962, 1983
Napier (costume jewelry),
1978
Clippings and proofs
Unmounted advertisements
Air India,
1964
[Features Federico in advertisement photo.]
American Elegance, undated
[Folder removed to Oversize Materials, Box OV9.]
Arthur Andersen,
1991
B. Blumenthal & Co.:
"Le Chic"
and
"La
Mode"
buttons, undated
"Ban-Lon"
knitwear
(Joseph Bancroft & Sons, Co.),
1964, 1966 and undated
Benton & Bowles,
1960
Bohn, undated
[An undated and uncredited historical advertisement.
Features the tag-line
"Only a Bohn is
Bohn-Dry!"
, seemingly for an early mimeograph machine.]
Borg Fabrics
Assorted products (Borglura, Modelia),
1958-1959 and undated
"Borgana"
coats,
1956 and undated
"Borglura"
brochure, circa 1950s
Caprolan,
1966
[Folder removed to Oversize Materials, Box OV4.]
Chemstrand Nylon,
1954-1955 and undated
Christian Dior (Wamsutta linens, Gross jewelry,
Wyner),
1956, circa mid 1980s and
undated
Columbia Records:
"Columbia Masterworks,"
1960 and undated
Container Corporation of America:
"Disraeli"
advertisement, undated
[See also
"Advertising Campaigns:
Magazine Spreads,"
Time Magazine and
The New Yorker ad placement.]
Cool-Whip, undated
[Folder removed to Oversize Materials, Box OV4.]
Corn Silk,
1965
[Folders removed to Oversize Materials, Boxes OV4 and
OV9.]
Dauphine (petites),
1959
Disney hats,
1951 and undated
Doubleday Dictionary, undated
Duchess (dresses), undated
[Folder removed to Oversize Materials, Box OV4.]
Einiger Fabrics,
1956 and undated
Elektra Records (Judy Collins, The Doors, The
Incredible String Band), circa late 1960s
Elizabeth Arden
Arden for Men, undated
[Folder removed to Oversize Materials, Box OV4.]
Cosmetics,
1972, 1979 and
undated
[4 items removed to Oversize Folder OV7.]
Parfums Lagerfeld,
1978
Ethiopian Airlines, undated
Faberg:
"Straw Hat"
perfume,
1972
Famous-Barr Company:
"Pandora"
footwear, undated
Firestone Plastics Company, undated
[Folder removed to Oversize Materials, Box OV4.]
French Government Tourist Office,
undated
Gay Gibson (women's apparel),
1956, 1958, 1960 and
undated
Germaine-Monteil,
1980
Glass Container Manufacturers Institute,
1963-1964 and undated
Hart's Seeds, undated
[Folder removed to Oversize Materials, Folder OV8.]
Harvey's Bristol Cream,
1962-1963
Helena Rubinstein (cosmetics), undated
[Folder removed to Oversize Materials, Box OV4.]
Hennessy (champagne and cognac), undated
Hilton International,
circa 1976-1977 and
undated
Hollander Furs,
1951
Hollywood Diet Bread, undated
[Folder removed to Oversize Materials, Box OV4.]
IBM
"American
Expressionism"
Exhibition, undated
[Advertisement for art exhibit sponsored by IBM, held at
Boston Institute of Contemporary Art.]
Products,
1961-1962, circa 1964-1965 and
undated
Innocenti Corporation:
"Lambretta"
scooter,
1954
Jamaica,
1978
Jana (handbags),
1953 and undated
Jane Irwill (knitwear), undated
Jo Collins (women's apparel),
1956-1958 and undated
Kaufman Carpet Co., Inc,
1949 and undated
Killington, Vermont,
1970 and undated
Kislav (gloves), undated
Kleinert's (undergarments), undated
Box 9
L. Bamberger & Co.,
1941-1942
Lady Pepperell
Proofs,
1964-1965 and undated
Newspaper, undated
L'Aiglon Apparel, Inc.
General L'Aiglon
Color photocopies,
1955-1959
Newspaper,
1955-1959 and
undated
Proofs,
1956-1958 and
undated
[Includes color photocopies of original proofs.]
Jeanne d'Arc
1955-1959 and
undated
Newspaper,
1958-1959 and
undated
Lauffer (glassware),
1969 and 1973
Life magazine,
1968
Life Savers, undated
Lisner (jewelry),
1956-1959 and undated
Lord Geller Federico Einstein, undated
Magee (carpets and rugs),
1950 and undated
Main Street Fashions, undated
Max Factor, undated
Milliken Fabrics,
1959 and undated
Modern Library, undated
Mona Lisa:
"Triomphe"
girdle, undated
[Folder removed to Oversize Materials, Box OV4.]
Napier,
1979-1988 and undated
National Cotton Council,
1957-1959 and undated
Necchi (sewing machine),
1953
The New Yorker,
1978-1988 and undated
Pan Am, undated
Parfums Chevalier Garde, undated
Parfums de Corday (Trapze, Toujours Moi),
1958 and undated
Peggy Sage (nailpolish),
1946 and undated
Pepperell Manufacturing Company,
1964-1965
[Folder removed to Oversize Materials, Box OV4.]
Phillips-Jones Corporation:
"Van Heusen,"
undated
[Folder removed to Oversize Materials, Box OV9.]
Pioneer-Moss (photoengravers): Exhibitions/Awards
promotions,
1970 and undated
Reva (handbags), undated
Revlon (Nail Enamel Corporation),
undated
Schieffelin & Co.:
"Appleton Jamaica Rum,"
undated
Schumacher, undated
Strathmore (books, stationery), undated
Supima Cotton, circa 1950s and undated
Sutra Sunfilter Cream, undated
Symon's Art Service, undated
Tanner,
1973 and undated
[See also
"Photographs and Negatives Series,
Photographs: Advertisements."
]
Tecnique Color-Tone,
1962-1963 and undated
Thomas Strahan Company (draperies),
undated
Toni Ficalora,
1959
Town and Country magazine,
1940
Vassarette (nightgowns, lingerie),
1981-1982 and undated
Vivitar,
1978
Volupt jewelers,
1940
Waverly, undated
Wear-Right (gloves),
1952-1955 and undated
Woman's Day,
1953-1955 and undated
Wool Bureau, undated
[Folders removed to Oversize Materials, Boxes OV5 and
OV9.]
WOR (radio),
1937, 1939 and undated
Wyner (knitwear):
"Sag-No-Mor"
wool jersey
[Folder removed to Oversize Materials, Box OV5.]
Dior, circa 1950s
Other designers (Anne Klein, Marion McCoy, Maurice
Rentner),
1957 and undated
Zenith Movado,
1973 and undated
Various
Multiple/Unidentified clients,
1970 and undated
Newspaper,
1954-1991 and undated
[Folder removed to Oversize Materials, Box OV9.]
Box 10
Mounted advertisements
Austro-Daimler bicycles, undated
B. Blumenthal & Co.
"La Mode"
buttons, undated
"Le Chic"
buttons, undated
Bell's Scotch Whisky (Arthur Bell & Sons, Ltd.),
1961
Borg Fabrics, circa 1955
Christian Dior
Gross jewelry, circa mid-1980s
Wamsutta linens, circa mid-1980s and
undated
Wyner, circa mid 1950s
Various, circa mid 1980s
Corn Silk (cosmetics),
1965
[Folder removed to Oversize Materials, Box OV5.]
Cotton Producers Institute, undated
Elektra Records (Judy Collins, The Doors, Tim
Buckley), circa 1960s
Einiger, circa 1950s
[Folder removed to Oversize Materials, Box OV5.]
Elizabeth Arden,
1971-1972 and undated
Harvey's Bristol Cream (John Harvey & Sons
Ltd.),
1962-1963
Helena Rubinstein (cosmetics), undated
[Folder removed to Oversize Materials, Box OV5.]
Hennessy Cognac (Shieffelin & Co.),
undated
IBM (typewriters),
1962-1963 and undated
Killington, Vermont - Skiing,
1970, 1972 and undated
Lady Pepperell:
"It's a
print, print, print, print world!"
campaign,
1965 and undated
Box 11
L'Aiglon Apparel, Inc., circa 1950s
Lauffer (glassware):
"Auberge"
design,
1973
Lisner & Co. jewelry,
1956 and 1959
Magee carpets and rugs
"Busy As Bees"
campaign, undated
"Thanksgiving,"
1950
Various, undated
Milliken Fabrics, circa 1957 and undated
Napier,
1983, 1986 and undated
The New Yorker,
1972, 1984 and undated
Parfums de Corday:
"Trapze,"
undated
Schumacher fabrics, undated
Stiffel, undated
[Folder removed to Oversize Materials, Box OV5.]
Tanner (women's apparel), undated
Tecnique Color Tone (hair dye), circa
1962-1963
[Folder removed to Oversize Materials, Box OV5.]
Wear-Right (gloves), undated
[Folder removed to Oversize Materials, Box OV5.]
Woman's Day,
1953
[Rare page proof of famed
"She's
got to go out to get Woman's Day"
bicycle advertisement.]
[Folder removed to Oversize Materials, Box OV5.]
Box 12
Concepts and sketches
Alfa Romeo,
1988 and undated
American Ballet Theatre, undated
[Folder removed to Oversize Materials, Box OV6.]
Arthur Andersen, circa 1991
[One item removed to Oversize Folder OV9.]
B. Blumenthal & Co.:
"Le
Chic"
buttons, undated
Bell's Scotch Whisky (Arthur Bell & Sons, Ltd.),
1961 and undated
Benton & Bowles, circa 1960
Borg, undated
[Folder removed to Oversize Materials, Box OV6.]
"Caribiwi"
slogans,
undated
Chandon champagne,
1989 and undated
Christian Dior: Wyner collection,
"Sag-No-Moor"
jersey, undated
Container Corporation of America:
"Disraeli"
advertisement, undated
[Folder removed to Oversize Materials, Box OV6.]
Corn Silk (cosmetics), undated
[Folder removed to Oversize Materials, Box OV9.]
Disney Hats, undated
[Folder removed to Oversize Materials, Box OV6.]
D'Orsay, undated
The Economist,
undated
[Folder removed to Oversize Materials, Box OV6.]
Emeraude, undated
[Folder removed to Oversize Materials, Box OV9.]
"Fondera"
cashmere,
undated
Gay Gibson, undated
[Folder removed to Oversize Materials, Box OV6.]
Goldman Sachs, undated
Hennessy, undated
[Folder removed to Oversize Materials, Box OV6.]
IBM
Brochure, undated
"Pencil in a knot"
design,
1988
Various, undated
Jana (handbags), circa 1955
Killington, Vermont,
1972 and undated
Lady Pepperell, undated
[Folder removed to Oversize Materials, Folder OV10.]
Life Savers, undated
(2 folders.)
Mercury Records, undated
Modecraft (coats):
"Builders
All, Americans All"
campaign, circa 1950s
[Features President Dwight D. Eisenhower, highlights
"True Americanism"
vs.
"Un-Americanism."
]
[Folder removed to Oversize Materials, Box OV7.]
Mumm Sparkling Wine,
1987 and undated
Napier, undated
NE Airlines, undated
[Folder removed to Oversize Materials, Box OV9.]
The New Yorker,
undated
[Features Woody Allen advertisement.]
[Folders removed to Oversize Materials, Boxes OV7 and
OV9.]
Parfums de Corday, undated
[Folder removed to Oversize Materials, Box OV9.]
Pauline Trigre (raincoats), undated
Pine Bros. (cough drops), undated
[Folder removed to Oversize Materials, Box OV7.]
Popov Vodka, undated
Prince Spaghetti, undated
Renault Dauphine, undated
Rob & Burns
"Cigarillos,"
undated
Sony, undated
[Folder removed to Oversize Materials, Box OV7.]
Tecnique Color-Tone (hair dye), circa
1962-1963
[Folder removed to Oversize Materials, Box OV7.]
"Tomorrow"
perfume,
1972
Valentino perfume, undated
[Folder removed to Oversize Materials, Box OV7.]
Versace, undated
[Folder removed to Oversize Materials, Box OV9.]
Woman's Day:
"You've got to go out to buy..."
campaign, 1953
and undated
Woodfield Country Club, undated
[Folder removed to Oversize Materials, Box OV9.]
Various/unidentified, undated
Box 12
Magazine spreads,
1942, 1957, 1989
[Color photocopies of advertisements featured in
Fasion World,
Harper's Bazaar,
The New Yorker, and
Time Magazine.]
Box 12
Scrapbook, circa mid-1940s to early 1960s
[Includes primarily advertisement clippings and proofs. Clients
represented include:
Architectural Forum;
B. Blumenthal & Co.:
"Le Mode"
and
Le Chic buttons;
D'Orsay; Disney hats;
Elizabeth Arden;
Firestone:
"Contro"
Elastic Yarn;
Kaufman Carpet Co.; Kislav gloves;
Kleinert's (undergarments); Magee Carpets
& Rugs;
Peggy Sage cosmetics; and Symon's Art Service.
Also includes two graphic design items (exhibition announcement and record
cover design).]
[Materials removed from original binder, scrapbook pages
foldered together.]
Photographs and Negatives Series, circa 1939-2001 and undated, bulk 1951-1996
Contains photographs and negatives relating to Federico's
professional work in advertising and graphic design, as well as family and
personal images, dating from World War II until the late 1990s. Photographs are
divided into four categories - "Advertisements," "Graphic design," "Of Federico
(Business)" and "Personal/Family" - and include both color and black and white
images. Negatives are divided into three categories - "Advertisements,"
"Graphic design," and "Of Federico (Business)" - and include negative strips
from contact sheets. Arranged alphabetically.
Box 13
Photographs
Advertisements
Advertising shoots,
1963 and undated
Air India, circa 1964
[Gene Federico featured in photographs and final
advertisement. For advertisement proof, see Box 8: Advertising Campaigns
Series, Clippings and proofs (unmounted), Air India, 1964.]
Contact sheets
Enlargement
[Folder removed to Oversize Materials, Box OV7.]
Albert Einstein (for
Vogue), undated
[Folder removed to Oversize Materials, Box OV1.]
Chandon champagne: television storyboards,
undated
[Folder removed to Oversize Materials, Box OV7.]
Emeraude, undated
[Folder removed to Oversize Materials, Box OV7.]
"Glass"
(for Glass
Container Manufacturer's Institute),
1963
Harvey's
Bristol Cream, circa 1963
[Folder removed to Oversize Materials, Box OV7.]
Sherry, undated
[Folder removed to Oversize Materials, Box OV1.]
Hennessy, undated
[Folder removed to Oversize Materials, Box OV7.]
IBM, undated
[Some items removed to Oversize Box OV7.]
The New Yorker magazine,
1979 and undated
Parfums de Corday:
"Toujours Moi"
perfume, undated
[Folder removed to Oversize Materials, Box OV1.]
Seagram's Gin, undated
[Features Gene Federico.]
[Folder removed to Oversize Materials, Box OV1.]
Tanner apparel:
"It's a
Love, It's Tanner"
campaign, undated
[Folder removed to Oversize Materials, Box OV1.]
"Teacher's"
Scotch,
undated
Woman's Day magazine,
1953
Women's apparel - various, undated
Various (miscellaneous babies), undated
[Folder removed to Oversize Materials, Box OV1.]
Graphic design
"Authenticolor"
promotion,
undated
Career highlights,
2001
"Dusseldorf"
poster design,
circa 1951
"H"
design
(typographic design for Hennessy), undated
[Folder removed to Oversize Materials, Box OV1.]
Men on cards, undated
[Folder removed to Oversize Materials, Box OV1.]
Metal
"AD"
shape,
undated
Pencil in a knot (IBM advertisement component),
undated
Unidentified (black and white glass),
undated
Of Federico (Business)
Art Directors Club
[Folder removed to Oversize Materials, Box OV1.]
ADC exhibition poster,
1959
ADC promotion:
"For Ads
Only: Photography to Relax By,"
1960
[Features Gene Federico.]
Awards,
1974, 1984
Biographical promotion (photograph and blurb), circa
1980s
[Folder removed to Oversize Materials, Box OV1.]
Conferences/Exhibits,
1951, 1966, 1985 and
undated
Contact sheets
1960 and 1964
Undated
(2 folders)
Mounted photos, undated
Portraits,
1979, 1988, 1997 and
undated
[One portrait of Federico accompanied by correspondence from
photographer Jim Salzano.]
[Some items removed to Oversize Box OV1; 1 item (black and
white portrait from 1997) removed to Oversize Box OV7.]
Various
[Some items removed to Oversize Box OV1.]
Black and white, undated
Photocopied originals,
circa 1939-1990 and
undated
Personal/Family
Tom Benrimo, undated
Dinners/Receptions
Black and white, undated
Color,
1967-1986 and undated
Federico portraits
Black and white,
circa 1940, 1999 and
undated
Color,
1970s-1982
Tennis/Sporting,
1979, 1996 and undated
Various (black and white),
1941-1979
World War II (photocopied originals),
circa 1940s
Box 14
Negatives,
1960-1991 and undated
Advertisements
"Disney"
Hats,
undated
Doubleday Dictionary,
undated
Harvey's Bristol Cream,
1963
IBM, undated
"Jana"
handbags,
undated
L'Aiglon Apparel, undated
"Lambretta"
scooter (
Innocenti Corporation),
1954
Movado
Movado/
Christian Dior, undated
Movado Collection:
"Museum Watch,"
undated
Napier/
Elizabeth Arden,
1983, 1987 and undated
The New Yorker,
undated
RCA Victor Television, undated
"Supima"
cotton,
undated
Woman's Day: Bicycle
advertisement, undated
Graphic design
Abraham Lincoln High School: Silver Anniversary
program (featuring Gabriel R. Mason),
1955
Announcements/Cards
DDS Advertising (Douglas D. Simon),
undated
Family card designs,
1976, 1984-1988 and
undated
"Four Veterans"
exhibit/William Bell, undated
Moving announcements
"Moved"
/
"Disraeli"
advertisement, undated
"We Moved"
,
undated
Toni Ficalora Studio,
1958
[Also contains negatives for one cover design (Interiors: Industrial Design) and an advertisement for
the Cotton Producers Institute. These negatives are attached to Toni Ficalora
negatives.]
Various,
1976 and undated
Covers
"The Other Side,"
1991
The Wolf That Fed Us (Robert
Lowry) book cover, undated
Posters
ADC exhibition poster,
1960
American Institute of Graphic Arts:
"Call"
poster,
1955
"Cryptographics,"
undated
Red paint/hand, undated
"1984,"
1984
Stationery: M. Sokolsky, undated
Other designs (additional designs)
"The Girl Who Hated Men"
article, undated
Hand and bent screw, undated
"Love of Apples"
selection, undated
Metal
"AD"
shape,
undated
"Page 10"
(from
the
"24-Page Book"
),
1987
Pencil in a knot/silver cone (2 images),
undated
Sphere and safety pin, undated
"Technique
Silver-Tone"
(features Federico?), undated
"25"
design
(anniversary?), undated
"70 Year Odyssey"
(personal biography),
circa late 1990s
Of Federico (Business)
Contact sheets,
1972
[Contains 35 negative strips total, primarily portraits of
Federico and associates for LGFE agency promotion.]
Federico portrait (black and white),
undated
Federico/Three hands design, undated
Videocassettes Series, 1989-1999 and undated
Contains video recordings of television commercials for clients
including the
American Cancer Society,
Elizabeth Arden, and Bufferin. Also includes a
tribute video to Federico prepared by the Art Directors Club following his
death in 1999, and an unedited video documenting a day in the life of Gene
Federico. Arranged into three catgories - Original Materials, Preservation
Masters, and Use Copies - and alphabetically therein. Total running time (TRT),
if known, shown in parentheses.
[Originals closed to patron use. Some use copies available in the
collection. Otherwise, Technical Services staff need to produce use copies
before contents can be accessed. Please contact Research Services staff before
coming to use this series.]
Box 15
Original Materials - VHS Videocassettes (CLOSED)
OR1.
"Gene Federico Tribute Video -
ADC,"
1998 July. (TRT
7:06)
[No use copy available.]
OR2.
"Gene Federico Tribute Video"
(edited version),
1999 Oct. 21
[Use copy UC1 in Box 14.]
OR3.
"GF - AT/ITC,"
undated
[Use copy UC2 in Box 14.]
OR4.
"GF TVC,"
undated. (TRT
2:30)
[Includes television commercials for the
American Cancer Society:
"Cowboys,"
"Gambling"
;
Elizabeth Arden:
"Visible Difference."
]
[Use copy UC3 in Box 14.]
OR5.
"GF TVCs,"
undated
[Includes television commercials for Elizabeth Arden:
"Blue Grass"
cologne, and Bufferin cold
tablets.]
[Use copy UC3 in Box 14.]
OR6.
"GF Voice-Over,"
1990 Mar. 12
[Contains television commercials for America's Insurance
Companies, including segments entitled
"Professor,"
"Immigrant,"
and
"Small
Town."
Federico provided the voiceover for the
"Professor"
segment on Professor Frank Barnes.]
[Use copy UC3 in Box 14.]
OR7.
"PRINT's Best International
Commercials: Selected from the Cannes Festival,"
1989
[Use copy UC4 in Box 14.]
Master Copies MC1-MC3 (Not for reference use)
MC1
[Format: BetacamSP. Source: OR2. Date created: 2005.]
MC2
[Format: BetacamSP. Source: OR3-OR6. Date created: 2005.]
MC3
[Format: BetacamSP. Source: OR7. Date created: 2005.]
Box 14
Use Copies UC1-UC4
UC1
[Format: DVD. Source: OR2. Date created: 2005.]
"Gene Federico Tribute
Video"
(edited version),
1999 Oct. 21
UC2
[Format: DVD. Source: OR3. Date created: 2005.]
"GF - AT/ITC,"
undated
UC3
[Format: DVD. Source: OR4-OR6. Date created: 2005.]
"GF TVC,"
undated
"GF TVCs,"
undated
"GF Voice-Over,"
1990 Mar. 12
UC4
[Format: DVD. Source: OR7. Date created: 2005.]
"PRINT'S Best International
Commercials: Selected from the Cannes Festival,"
1989
Oversize Materials
Primarily includes materials from the Graphic
Design Series and Advertising Campaigns
Series. Also contains materials from the Professional Files Series and Personal
Files Series, and folders of large format materials from the
Photographs and Negatives Series. Clients
represented include
Christian Dior,
Elizabeth Arden,
Goldman Sachs,
IBM,
Jo Collins,
L'Aiglon Apparel,
Lady Pepperell, and
Max Factor. Materials of particular interest
include two posters Federico designed for the U.S. Army:
"Conceal your shadow...as well as
yourself"
(1942) and a peace poster(1944). Arranged within original
series, therein alphabetically by subject/client.
Box OV1
Professional Files Series, circa 1950s-1999 and undated
Art Directors Club:
"An
Evening With One of the Best: Gene Federico,"
undated
Awards and exhibits: Honorary Doctorate, Parson's
School of Design (photocopy),
1990 May 12
Correspondence - Miscellaneous, undated
Federico portraits (caricature, photomechanical
print),
1979 and 1987
Industry Publications
High Quality magazine:
"Cryptographics"
and other articles,
1986, 1989, and 1994
Pratt Reports,
1979 Summer
Press clippings
Daily News Magazine:
"The Camera '90: Ultimate
Yearbook, NYC's Most Famous High School Grads,"
1990 June 17
Esquire magazine:
"The 100 Best People in the
World,"
1965 Aug.
The New York Times Magazine:
"Report on Men's Wear: An Art Director's Eye for
Clothes,"
1976 Sept. 19
Wall Street Journal:
"Creative Leaders"
insert,
1983 and 1987
Various (On Federico),
1964-1972, 1989 and
undated
Various (miscellaneous),
1959, 1971, 1984 and
undated
Writings
Kyla Gill,
Gene Federico: A Profile of the World
Renowned Advertising Designer,
1999
Paul Rand article:
"Gene and Helen Federico,"
Graphis, circa
1950s
[Full text of article appears in English, German, and French
language translations.]
Box OV1
Personal Files Series, 1918-1991 and undated
The New York Times (front page),
1918 Feb. 6
[Photocopy of front page from the day Federico was born.]
Original artwork
"Monotint"
etching,
undated
"San Valentio,
Abruzzi"
drawing (Gene and Helen Federico),
1971
Sketches,
1977 and undated
Various (pigeon collage, siamese twins, musicians),
1940 and undated
Pratt Grad newsletter,
1990-1991
[Spring 1991 issue lists Federico as the recipient of 1990
Alumni Achievement award. See p.10.]
World War II materials
Peace Poster,
1944
Sketchbooks - Brown cover (insert),
undated
Box OV1
Photographs and Negatives Series, 1959-1980s and undated
Photographs
Advertisements
Albert Einstein (for
Vogue), undated
"Harvey's"
sherry, undated
Parfums de Corday:
"Toujours Moi"
perfume, undated
[Photographs are in poor condition, handle with particular
care.]
Seagram's Gin, undated
[Features Gene Federico.]
Tanner apparel:
"It's a
Love, It's Tanner"
campaign, undated
Various (miscellaneous babies),
undated
Graphic design
"H"
design
(typographic design), undated
Men on cards, undated
Of Federico (Business)
Art Directors Club
ADC exhibition poster,
1959
ADC promotion:
"For
Ads Only: Photography to Relax By,"
1960
[Photograph features Gene Federico reclining.]
Biographical promotion (photo and blurb), circa
1980s
Portraits, undated
Various, undated
Box OV2
Professional Files Series, 1971-1992 and undated
Awards and exhibits
Conference brochures - Various,
1971, 1979 and 1987
Pioneer-Moss contest,
1968 and undated
Federico caricature: signed by artist Al Hirschfeld,
undated
[Print with caricature of Federico, signed by
New York Times caricature artist
Al Hirschfeld.]
Press clippings
Il Manifesto:
"Napoli"
poster design article,
1986 Oct. 18
[Italian language newspaper, contents in Italian.]
New York Times Magazine:
"Report on Men's Wear,"
1976 Sept. 19
Pound Ridge Review:
"Gene and Helen Federico, Life of
Shared Achievements,"
1992 Oct. 15
Wall Street Journal,
"Creative Leaders"
insert:
"Seen By Gene,"
1981
Writings
Steven Heller,
"Gene Federico: The Art Director's
Art Director,"
undated
Box OV2
Personal Files Series, 1942 and 1955
Abraham Lincoln High School
Silver anniversary luncheon - program design,
1955
World War II materials
Poster:
"Conceal your
shadow . . . as well as yourself,"
1942
Box OV2
Graphic Design Series, 1938-1992 and undated
Additional designs
"Art and Illustration"
(for
Chris Collins?), hand/cube in red paint, undated
"Cryptographics,"
undated
"My Message is a Simple
One"
design, undated
"Page 10"
(from the
"24-Page Book"
),
1987
Announcements/Cards
American Institute of Graphic Design:
"Call for Entries"
: 14th Annual Exhibition,
1955
Art Director's Club
"Call for Arms"
contest and exhibit (cosponsored with Pioneer-Moss), undated
39th Annual Exhibition,
1960 and undated
Holiday cards
Federico family,
1970, 1980, 1990 and
undated
Calendars,
1984-1997 and undated
DC & A,
undated
PM Typography,
1984/1985
SPER (Italian),
1988
Client catalogs/brochures
Abbott Kimball Co. Inc.:
"Publicity"
brochure,
1938
[Includes handwritten note from Federico to
"Steve"
(Heller?), describing the item as a
"vintage piece"
and the
"last one."
According to note, brochure
appeared in the Art Director's Club show of 1938.]
Jo Collins:
"every season
is a Jo Collins season"
brochure, undated
Museum of Art, Science and Industry (Fairfield,
Connecticut): promotional brochure,
1959
UCLA Extension,
1990 Fall
Box OV3
Concepts and sketches - Various, undated
Cover designs
Book covers
Doubleday
Fiction titles, undated
Non-fiction titles, undated
Various, undated
Magazines/Journals
Liberty magazine concepts,
1948 and undated
Record covers
Lukas Foss,
"A Parable of Death"
(Columbia Records), undated
Illustrations
"The Girl Who Hated Men,"
John Reese story, undated
"One Of Us Must Die,"
Edmund Gilligan essay,
1962 Sept. 8
Letterhead/Logo
Bishop Color Inc., undated
Forma Art Associates, Ltd. (Films),
undated
Posters
Hiram Halle Memorial Library: 40th Anniversary,
1992
New York City's Hudson Celebration,
1959
Observatoire International Des Prisons,
1992
PM Typography,
1984
"Reflections"
: Pound Ridge
Garden Club, undated
Tileston & Hollingsworth Company,
undated
Typographic materials
PM Typography poster, undated
Typeface samples - Various, undated
Other artists/designers
ERGO (portfolio of various
artists, including Andy Warhol, Bob Sullivan, Jerome Martin ),
undated
Larimer, Bob, undated
Lubalin, Herb:
Iconochrestomathy,
1966
Steinberg, Saul and Hedda Sterne,
1951
Varisco, Tom, undated
Box OV4
Advertising Campaigns Series, 1951-1989 and undated
Clippings and proofs
Unmounted advertisements
"Ban-Lon"
knitwear (Joseph Bancroft & Sons, Co.),
1964 and undated
Borg Fabrics, circa late 1950s
Caprolan,
1966
Christian Dior: Wamsutta (linens),
undated
Cool-Whip, undated
Corn Silk,
1965
Duchess (dresses), undated
Einiger Fabrics,
1956 and undated
Elektra Records:
"The Incredible String
Band"
and
"The Doors,"
circa late
1960s
Elizabeth Arden
Arden for Men, undated
Cosmetics,
1958 and undated
Firestone Plastics Company, undated
Gay Gibson (women's apparel), undated
Glass Container Manufacturer's Institute,
1963
Helena Rubinstein (cosmetics), undated
Hollander Furs,
1951
Hollywood Diet Bread, undated
IBM,
1961-1962 and undated
Jo Collins,
1957 and undated
Lady Pepperell, undated
L'Aiglon Apparel
L'Aiglon - General,
1956-1958 and
undated
Jeanne d'Arc,
1956 and undated
Lisner,
1957-1959
Magee (carpets and rugs), undated
Max Factor, undated
Milliken Woolens,
1959 and undated
Mona Lisa:
"Triomphe"
girdle, undated
Napier (jewelry), undated
National Cotton Council,
1957-1959 and undated
The New Yorker,
1978-1988 and undated
(2 folders)
Parfums de Corday (Trapze),
1958
Pepperell Manufacturing Company,
1964-1965
Reva (handbags), undated
Schumacher, undated
Supima cotton,
circa 1950s
Tecnique Color-Tone (hair dye),
1962-1963
Vassarette (lingerie),
1981
Box OV5
Waverly, undated
Wear-Right (gloves),
1953 and undated
Woman's Day,
1953-1955 and undated
(2 folders.)
Wool Bureau, undated
Wyner (knitwear):
"Sag-No-Mor"
wool jersey
Dior,
circa 1950s
Other designers (Anne Klein, Marion McCoy,
Maurice Rentner),
1957 and undated
Mounted advertisements
Christian Dior: Wamsutta, undated
Corn Silk (cosmetics),
1965
Einiger,
circa 1950s
Elizabeth Arden,
1971
Helena Rubinstein (cosmetics), undated
Lady Pepperell, undated
The New Yorker,
1984 and circa 1980
Stiffel, undated
Tecnique Color Tone (hair dye),
circa 1962-1963
Wear-Right (gloves), undated
Woman's Day,
1953
[Rare page proof of famed
"She's
got to go out to get Woman's Day"
bicycle advertisment.]
Box OV6
Concepts and sketches
American Ballet Theatre, undated
Benton & Bowles,
1960 and undated
(2 folders)
Borg, undated
Chandon champagne,
1989 and undated
Container Corporatin of America:
"Disraeli"
advertisement, undated
Disney Hats, undated
The Economist,
undated
Gay Gibson, undated
Goldman Sachs, undated
Hennessy, undated
IBM, undated
(2 folders)
Killington, Vermont, undated
Life Savers, undated
Box OV7
Modecraft (coats):
"Builders All, Americans All"
campaign,
circa 1950s
[Features President Dwight D. Eisenhower, and highlights
"True Americanism"
vs.
"Un-Americanism."
]
The New Yorker,
undated
[Features Woody Allen advertisement.]
Pine Bros. (cough drops), undated
Sony, undated
Tecnique Color-Tone (hair dye),
circa 1962-1963
Valentino perfume, undated
Woman's Day,
1953 and undated
Box OV7
Photographs and Negatives Series, 1963-1964, 1997 and undated
Photographs
Advertisements
Air India,
1964
[Advertisement features Federico.]
Chandon champagne: television storyboards,
undated
Emeraude, undated
Harvey's Bristol Cream,
circa 1963
Hennessy, undated
IBM (typewriters and dictating machine),
undated
Of Federico (Business)
Portrait (black and white),
1997
Box OV8 (LARGE OVERSIZE)
Professional Files Series, undated
Writings: By Others
Lawrence Miller: Federico career tribute,
undated
Box OV8
Personal Files Series, 1955 and undated
Abraham Lincoln High School: Silver Anniversary
Luncheon,
1955
Original artwork: children's drawing (Gina Federico),
undated
Box OV8
Graphic Design Series, 1955-1997 and undated
Announcements/Cards
American Institute of Graphic Arts: Call for
Entries,
1955-1958
Family cards:
"Helen and
Gene, "
1983
Calendars
"Basil Pizza"
design,
1997
DC & A:
"12
Artists,"
undated
[Features designs by Gene Federico, Saul Bass and Seymour
Chwast, among others.]
Concepts and sketches
Art Director's Club: entry form, circa
1960
Components - various, undated
"Federico Design, "
1989
7th Educational Graphic Arts Exposition,
1959
Cover designs
Annual reports: GTE,
1987
Book covers:
64th Art Directors Annual (ADC
Publications), undated
Letterhead/Logo
LGFE, undated
Posters
Art Director's Club: 39th Annual Exhibition (1960),
1959
Illustrators XII,
1968
Various,
1967 and undated
Typographic materials: Typeface samples,
undated
Box OV9
Advertising Campaigns Series, 1953-1991 and undated
Clippings and Proofs
American Elegance, undated
Borg, undated
Corn Silk,
1965
Disney Hats, undated
Einiger, undated
Gay Gibson, undated
Lady Pepperell, undated
Magee (carpets and rugs), undated
Max Factor (cosmetics),
undated
The New Yorker,
1979, 1988 and undated
Phillips-Jones Corporation:
"Van Heusen,"
undated
Reva, undated
Supima, undated
Woman's Day,
1953-1954 and undated
Wool Bureau, undated
Various (Newspaper),
1964-1991 and undated
Concepts and sketches
Corn Silk, undated
Emeraude, undated
NE Airlines, undated
The New Yorker,
undated
Parfums de Corday, undated
Versace, undated
Woodfield Country Club, undated
Oversize Folder
OV1-OV2
Professional Files Series, 1988, 1992 and undated
Awards and exhibits: Various,
1988 and 1992
[Includes materials on Federico's 1987 AIGA Medal and Fashion
Institute of Technology event,
"Gene Federico:
Profile of an American Master."
]
[2 items.]
Writings (By Others): Steven Heller article/spreads,
"Gene Federico: An Art Director's
Art Director,"
undated
[2 items.]
Oversize Folder
OV3-OV4
Graphic Design Series, 1958-1990 and undated
Announcements/Cards: American Institute of Graphic
Arts,
"Graphics in Packaging"
call for entries,
1958
[1 item.]
Announcements/Cards: Holiday Cards (Personal) -
Federico family,
1982
[1 item.]
Oversize Folder
OV5-OV6
Posters
UCLA Extension,
1990
[1 item.]
Various (Napoli,
"1 cent
sale"
), undated
[3 items.]
Oversize Folder
OV7-OV10
Advertising Campaigns Series, 1991 and undated
Clippings and proofs
Elizabeth Arden (cosmetics),
undated
[4 items.]
Hart's Seeds, undated
[1 item.]
[Likely historical advertisement, not by Federico, perhaps
used as research.]
Concepts and sketches
Arthur Andersen,
1991
[1 item.]
Lady Pepperell, undated
[1 item.]
