Inventory of the Margaret Fishback Papers, 1863-1978 and undated, bulk 1920-1973
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
Fishback, Margaret,
1900-1985
Title
Margaret Fishback Papers,
1863-1978 and
undated, bulk
1920-1973
Language of Material
Material
in English
Extent
47.6 Linear Feet
About 35,700 items
Abstract
About 35,700 items
Margaret Fishback was an
advertising copywriter for Macy's, Cecil & Presbrey, Warwick & Legler,
Young & Rubicam, Doyle Dane Bernbach, and a number of freelance clients. A
poet, columnist, and author of prose work, she contributed frequently to
national magazines and published several books.
The Margaret Fishback Papers span the
years 1863 through 1978 and document Fishback's dual careers in advertising and
writing as well as her personal life. The collection includes correspondence,
layouts, drafts, galley proofs, radio scripts, working copy of advertising
text, poetry, prose, published material, appointment books, scrapbooks,
photographs, and other materials. Clients represented in the papers include
Borden's, Chef Boy-Ar-Dee, Clairol, General Foods, Gourmet Foods, Gimbels,
Macy's, Martex, Moore-McCormack Lines, Norcross, Norsk, Pabst, and Simmons
Beautyrest.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, collection may contain materials to which the
Acknowledgment of Legal Responsibilities and Privacy Rights form applies.
Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], Margaret Fishback Papers, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The Margaret Fishback Papers were received by the Rare Book,
Manuscript, and Special Collections Library as a gift from Anthony Antolini in
2005.
Processing Information
Processed by Angela McClendon and Stacy Lavin, March 2007
Encoded by Angela McClendon
Completed May 2007
Accession 2005-0015 is described in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
[top]
Biographical Note
| 1900 Mar. 10 | Born Margaret Fishback, Washington, D.C. |
| 1917 | Graduated from Central High School (Washington, D.C.) |
| 1921 | A.B. degree, Goucher College (Baltimore, Md.) |
| 1921 | Teacher, English and History, Columbia Junior High School (Washington, D.C.) |
| 1922 | Organizational Department, Tamblyn and Brown (New York, N.Y.) |
| 1926-1930 | Divisional copywriter, R. H Macy & Co. (Macy’s) |
| 1930-1942 | Institutional advertisement writer, Macy's |
| 1932 | Published I Feel Better Now, Verses |
| 1933 | Published Out of My Head |
| 1935 | Published I Take It Back |
| 1935 June 14 | Married Alberto Gastone Antolini, chief rug buyer, Macy's |
| 1937 | Published One to a Customer: Collected Poems |
| 1938 | Published Safe Conduct: When to Behave--And Why |
| 1940 | Published Time for a Quick One |
| 1940-1942 | Copy Chief, Macy's |
| 1942 Jan. 25 | Son Anthony Frederick (Tony) Antolini born |
| 1943-1947 | Wrote "Woman-Talk" column in Liberty magazine |
| 1945 | Published Look Who's A Mother! |
| 1948-1950 | Copywriter, Cecil & Presbrey |
| 1951 | Copywriter, Warwick & Legler |
| 1956 | Divorced Alberto Antolini |
| 1958 | Copywriter, Young & Rubicam |
| 1959 Oct. 1-1961 | Copywriter, Doyle Dane Bernbach |
| 1963 | Published My Little Library: Dolls, Games, Rhymes |
| 1963 | Published Poems Made Up to Take Out |
| 1968 | Published The Animal Parade (translated from German) |
| 1969 | Published A Child's Book of Natural History |
| 1985 Sept. 25 | Died, Camden, Me. |
Margaret Fishback Antolini was an advertising copywriter and author of light verse and prose. She was known for her wry, cynical attitudes towards domesticity, and her marriage to Alberto Gastone Antolini in 1935 prompted headlines such as "Sneerer at Love Engaged to Wed" ( The New York American, 17 April 1935). The couple had one son, Tony. Fishback lived in several New York City neighborhoods, settling in Murray Hill in 1941, where she would remain until at least 1976. She spent most summers in Thomaston, Maine.
Fishback contributed light verse and prose to a number of national publications, including Collier's, Cosmopolitan, Glamour, Good Housekeeping, Harper's Bazaar, Look, Mademoiselle, New York Times, Reader's Digest, Saturday Evening Post, and Woman's Day. She authored several compilations of light verse, an etiquette book called Safe Conduct: When to Behave--and Why, and two children's books. Common themes in Fishback's work include New York City, womanhood, marriage, and career. Fishback also frequently based her writings on stories and advertisements in newspapers. She published primarily under her maiden name, but also occasionally under her married name and the pseudonyms "Marne" and "Marnie."
Fishback was described in a 1932 New York newspaper article as "the highest-paid advertising woman in the world" . In addition to her advertising work for Macy's and various advertising agencies, she also did extensive freelance work. Fishback contributed to advertising campaigns for Arrow Shirts, Borden's, Chef Boy-Ar-Dee, Clairol, DuPont, Gimbels, Great Atlantic & Pacific Tea Company (A&P), Hanes Hosiery, Martex, Norsk, Pabst Blue Ribbon, Seagram's, Simmons Beautyrest, and Wrigley, among several others. She was also a member of the professional society Advertising Women of New York (AWNY).
[top]Chronology of Major Published Work
| 1932 | I Feel Better Now, Verses |
| 1933 | Out of My Head |
| 1935 | I Take It Back |
| 1937 | One to a Customer: Collected Poems |
| 1938 | Safe Conduct: When to Behave--And Why |
| 1940 | Time for a Quick One |
| 1945 | Look Who's A Mother! |
| 1963 | My Little Library: Dolls, Games, Rhymes |
| 1963 | Poems Made Up to Take Out |
| 1968 | The Animal Parade (translated from German) |
| 1969 | A Child's Book of Natural History |
Collection Overview
The Margaret Fishback Papers span the years 1863 through 1978 and
document Fishback's dual careers in
advertising and writing as well as her personal
life. The collection includes
correspondence,
layouts, drafts,
galley proofs,
radio scripts, working copy of advertising text,
poetry, prose, published material,
appointment books,
scrapbooks,
photographs, and other materials. Clients
represented in the papers include
Arrow,
Borden's,
Chef Boy-Ar-Dee,
Clairol,
General Foods,
Gimbels,
Gourmet Foods,
Macy's,
West Point Pepperell (Martex),
Moore-McCormack Lines,
Norcross,
Norsk,
Pabst,
Simmons Beautyrest, and
Wrigley. Materials that predate Fishback's birth
consist of a small collection of 19th-century prints and illustrations.
The collection is organized into three series: Personal Files, Writings, and
Advertising.
The Personal Files Series chiefly documents
Fishback's personal life through personal correspondence, datebooks, diaries,
and photographs. Also included are a number of items collected by Fishback such
as etiquette books, newspaper clippings, church bulletins, and travel
memorabilia. Biographical data, chiefly news articles, provide secondary source
material about Fishback and her family.
The Writings Series documents Fishback's
writing career, containing her published works as well as a large amount of
work in unpublished form. Writings include articles and light poetry written
for national news and general-interest publications such as
Collier's,
Liberty,
Life,
Look, the New York
Times,
New Yorker,
Saturday Evening Post, and
Time. Writings also include Fishback's
contributions to women's magazines such as
Cosmopolitan,
Family Circle,
Glamour,
Good Housekeeping,
Judge,
Mademoiselle,
McCall's,
War Brides,
Woman's Day, and
Woman's Home Companion. A large number of
Fishback's poems were reprinted as compilations; Fishback also compiled her own
work in several scrapbooks. Materials represent Fishback's writings for
children, including a promotional booklet for Martex and an English translation
of a German poetry book. In addition to general prose and poetry, this series
also includes materials collected and produced for a column entitled
"Woman-Talk,"
which Fishback wrote for
Liberty from 1943 to 1947. Also included
are short stories, greeting card work, letters to magazine and newspaper
editors, speeches for various events such as author talks and advertising
conventions, and other miscellaneous writings. General files document the
administrative aspects of Fishback's writing career. These files contain
correspondence, chiefly between Fishback and various editors and publishers, as
well as financial and legal materials.
The Advertising Series documents Fishback's
advertising work for R.H. Macy and Co. Department Store, as well as work for
advertising agencies and freelance work. Included in this series are
advertisements in various stages of production: notes, drafts, proofs, and tear
sheets. Administrative materials, such as correspondence, often accompany the
advertisements. Also represented in this series is evidence of Fishback's
professional affiliations, particularly with the Advertising Women of New York
(AWNY). Materials generated or collected in the process of preparing for
speaking engagements with professional societies are also included. The series
also includes a small collection of trade literature, chiefly books on
advertising topics written by other authors.
Large-format print materials have been removed from their original
series locations and relocated to Oversize
Materials. Relocated items have been replaced in the Detailed
Description of the Collection by dummy folders enclosed in brackets.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Fishback, Margaret, 1900-1985. [birthdate needs to be corrected in LCNAF]
- Advertising Women of New York.
- Doyle Dane Bernbach Inc.
- Borden Company.
- Chef Boy-Ar-Dee (Firm)
- Clairol, Inc.
- General Foods Corporation.
- Gimbel Brothers.
- Macy's (Firm)
- Moore-McCormack Lines, Inc.
- Pabst Brewing Company.
- West Point Pepperell (Firm).
- Wm. Wrigley Jr. Company.
- Young & Rubicam.
- Advertising--History--20th century.
- Advertising--Social aspects.
- Advertising copy.
- Advertising executives.
- Advertising agencies.
- Advertising agencies--New York (State)--New York.
- Advertising agencies--United States--History.
- Women authors.
- Women authors, American--20th century.
- Etiquette.
- Humor in advertising.
- Women in the advertising industry--New York (State)
- Women in advertising.
- New York (N.Y.)--Social life and customs--20th century.
- Women--New York (State)--New York.
- Appointment books. [AAT]
- Clippings. [AAT]
- Galley proofs. [AAT]
- Layouts. [AAT]
- Photographs. [AAT]
- Proofs. [AAT]
- Radio scripts. [AAT]
- Scrapbooks. [AAT]
- Scripts (documents) [AAT]
- Tear sheets. [AAT]
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related Materials
Materials related to this collection may be found in other Hartman
Center collections, including the Nan Findlow
Papers, Rena Bartos Papers,
Lucile Turnbach Platt Papers, Sidney A. Olson Papers, David B.
McCall Papers, and Garrett Orr Papers.
 | List of Series in Collection | |||||||
 |  | Personal Files Series, 1863-1976 and undated | ||||||
| | Writings Series, 1926-1978 and undated | ||||||
| | Advertising Series, 1926-1974 and undated | ||||||
 | | Oversize Materials | ||||||
Detailed Description of Collection
Personal Files Series, 1863-1976 and undated
(11 boxes)
This series chiefly documents Fishback's personal life through
personal correspondence, datebooks, diaries, and photographs. Also included are
a number of items collected by Fishback such as etiquette books, newspaper
clippings, church bulletins, and travel memorabilia. Biographical data, chiefly
news articles, provide secondary source material about Fishback and her family.
Materials that predate Fishback's birth consist of a small collection of
19th-century prints and illustrations.
The series is arranged into six subseries--Biographical Data; Correspondence; Datebooks, Calendars,
Diaries, and Address Books; Etiquette
Materials; Photographs; and
Other Papers--and alphabetically therein.
Large-format materials have been removed to Oversize Materials.
Where entire folders have been removed, their logical location in the container
list has been indicated by dummy folders enclosed in brackets that indicate the
physical location. Where single items have been removed, the relocation has
been enumerated within parentheses.
Biographical Data Subseries, 1931-1970 and undated
Materials, chiefly news clippings, providing biographical
information about Margaret Fishback, husband Alberto Antolini, son Tony
Antolini, and other family members. The bulk of the Fishback clippings pertain
to her marriage to Antolini in 1935.
Box 1
Margaret Fishback,
1931-1949 (Items removed to Oversize
Materials, box OV1)
Margaret Fishback,
1951-1969 and undated
Other family members,
1941-1970
Correspondence Subseries, 1918-1976 and undated
Includes chiefly letters to and from friends and family members,
who are often indicated by various nicknames. Son Tony is referred to as
"ZK,"
"Tuck,"
and
"Tonino"
; husband Alberto as
"A.G.A."
and
"Big
Tony"
; brother Frederick Coleman (F.C.) Fishback as
"Comie"
; a male, older Antolini as
"Pie"
; among others. Fishback is often referred
to as
"Nip"
by husband Alberto,
"Peg"
by son Tony, and
"Marnie"
by some friends.
Other notable correspondents include author and playwright W.
Somerset Maugham, with whom Fishback exchanged letters in 1961; illustrator
Dick Sargent; author Frank Sullivan; actress Jane (Quigley) Alexander, who
asked Margaret for writing advice as a child in 1949; elected officials, and
various businesses.
1918-1960
(9 folders, 1 item removed to Oversize
Materials, box OV2)
Box 2
1961-1969
(9 folders)
Box 3
1970-1976 and undated
(4 folders)
Datebooks, Calendars, Diaries, and Address Books Subseries, 1931-1974
Datebooks and calendars frequently offer daily records of
Fishback's activities. They are available for almost every year in the date
range, with multiple datebooks or calendars in certain years. Diaries tend to
also record daily activities without personal reflection.
Loose materials that had been inserted into the datebooks,
including clippings, notes, letters, photographs, financial materials, and
grocery lists, were removed from the books and placed either next to the book
or in a second folder.
Address books,
1937-1958
(11 folders)
Box 4
Address books,
1960-1967
(2 folders)
Datebooks and calendars,
1942-1955
(7 folders)
Box 5
Datebooks and calendars,
1956-1965
(10 folders)
Box 6
Datebooks and calendars,
1966-1970
(11 folders)
Box 7
Datebooks and calendars,
1971-1974
(9 folders)
Box 8
Desktop calendars,
1931-1949
Box 9
Diaries,
1935-1973
(8 folders)
Etiquette Materials Subseries, 1933-1961 and undated
Chiefly etiquette books and booklets collected by Fishback.
Advice to Young Ladies,
1933
The Guest Is Always Right,
1944
Hints on Etiquette,
1951
"I Didn't Do
Anything,"
1933
Box 10
Schedule:
"Everybody's
Etiquette,"
1949
A schedule of weekly presentations on various etiquette
topics. Certain sessions have been highlighted in pencil by Fishback, including
"Don't Be a Dance-Floor Pirate,"
"Is the Customer Always Right?,"
"Advice to City Slickers,"
and
"Teen-Age Girls: How to Be Popular."
Slovenly Peter, or Cheerful Stories and
Funny Pictures for Good Little Folks, undated
Tiffany's Table Manners for
Teen-agers,
1961
Photographs Subseries, 1942-1964 and undated
Chiefly candid photographs dated 1942-1944 of Margaret with
young son Tony in various New York locations including Central Park and East
River, as well as at their home in Thomaston, Maine.
Family photographs,
1942-1944
Other Photographs,
1950-1964 and undated
Other Papers Subseries, 1863-1973 and undated
Miscellaneous personal items collected by Fishback.
Booklets,
1944-1945
Titles include:
"So You're Expecting a Bundle From
Heaven!"
(1944),
"9 of the World's Most Exciting
Suspense Stories"
(1945),
"Is My Face Red!: Embarrassing
Situations"
(1945),
"Happy Birthday!: Pin-up Birthday
Record, Cartoons, Horoscopes, Fun Galore"
(1945), and
"With All My Love: 7 Tender Love
Stories to Quicken the Beat of Your Heart"
(1945).
Chart,
"The Forms of Poetry,"
1933
Church materials,
1940-1973 and undated
Materials chiefly document Fishback's involvement with the
Episcopal Church of the Incarnation from
1954 to 1973, including her advertising work for the church's annual Christmas
Fair. Also included is a confirmation certificate for
Elizabeth Fishback, dated 1940. Church
programs with extensive handwritten notes relating to Fishback's writings have
been physically removed to the Other Writings
Subseries of the Writings Series.
Clippings,
1909-1972 and undated
John F. Kennedy, Jr. assassination,
1963
[
Portland Press Herald Victory
Edition, 15 August
1945, removed to Oversize Materials, box
OV1]
W. Somerset Maugham obituaries,
1965
[W. Somerset Maugham poem,
"Looking Back Part II,"
Show,
1962, removed to Oversize Materials, box
OV2]
1909-1959
(3 folders)
Box 11
1960-1972 and undated
(3 folders)
Demorest's Family Magazine,
1890
Directions to the Antolini residence, Cushing, Maine,
undated
Engravings: paper dolls and cutouts,
1863-1868 and undated
From an envelope titled
"Miss
Elizabeth Fishback,"
many of these items are labeled with names of
individuals, possibly members of the Fishback family.
Financial records,
1929-1955
Goucher College Alumnae Association,
1964 and undated
Goucher College campaign bulletin,
1921
Notebook and personal notes,
1955? and undated
[
"Organization Chart: Heaven"
,
undated, removed to Oversize Materials, box OV2]
[
"Papa Gander,"
publication of
Woman's Home Companion,
1937, removed to Oversize Materials, box
OV2]
Parent Teacher Association of Friends Seminary,
1949-1959 and undated
Travel memorabilia, trip to Stanford,
1969
Women's Press Club of New York City,
literature program,
1967
Writings Series, 1926-1978 and undated
(17 boxes)
The materials in this series document Fishback's writing career,
containing her published works as well as a large amount of work in unpublished
form. Writings include articles and light poetry written for national news and
general-interest publications such as
Collier's,
Liberty,
Life,
Look, the New York
Times,
New Yorker,
Saturday Evening Post, and
Time. Writings also include Fishback's
contributions to women's magazines such as
Cosmopolitan,
Family Circle,
Glamour,
Good Housekeeping,
Judge,
Mademoiselle,
McCall's,
War Brides,
Woman's Day, and
Woman's Home Companion. A large number
of Fishback's poems were reprinted as compilations; Fishback also compiled her
own work in several scrapbooks. Materials also represent Fishback's writings
for children, including a promotional booklet for Martex and an English
translation of a German poetry book. In addition to general prose and poetry,
this series also includes materials collected and produced for a column
entitled
"Woman-Talk,"
which Fishback wrote
for
Liberty from 1943-1947. Also included
are short stories, greeting card work, letters to magazine and newspaper
editors, speeches for various events such as author talks and advertising
conventions, and other miscellaneous writings.
The series is arranged into seven subseries--General Files; Greeting Cards;
Poetry; Prose;
Scrapbooks; Speeches; and
Other Writings--and alphabetically therein.
General files document the administrative aspects of Fishback's
writing career. These files contain correspondence, chiefly between Fishback
and various editors and publishers, as well as financial and legal
materials.
A set of Fishback's published books has been cataloged separately
and is available in the Duke Rare Book, Manuscript, and Special Collections
Library. Individual titles can be found in the online library catalog.
Duplicate copies of these books have remained with the collection.
Large-format materials have been removed to Oversize Materials.
Where entire folders have been removed, their logical location in the container
list has been indicated by dummy folders enclosed in brackets that indicate the
physical location. Where single items have been removed, the relocation has
been enumerated within parentheses.
General Files Subseries, 1926-1973 and undated
General files include materials documenting administrative
aspects of Fishback's writing career.
Correspondence, 1926-1973 and undated
Chiefly correspondence with magazine and newspaper publishers,
these materials include a large amount of acceptance and rejection letters,
materials related to copyright permissions, and some fan mail. Accompanying
several letters is a wealth of Fishback's writing submissions, which have
remained attached. Note that correspondence related to specific book projects
has been filed under each book project in the Poetry
Subseries.
Box 12
General correspondence:
1926-1939
(9 folders)
Box 13
General correspondence:
1940-1954
(9 folders)
Box 14
General correspondence:
1955-1973 and undated
(8 folders; items removed to Oversize
Materials, boxes OV2 and OV3)
Collins, Kenneth,
1961-1969
Fishback worked with Kenneth Collins at Macy's, where
Collins worked from 1926-1932, becoming the executive vice president of the
store in 1929. By the 1950s, he was a columnist for
Women's Wear Daily, where he
wrote the weekly column
"Today and Yesterday in
Retailing."
Collins frequently featured Fishback's poetry in the column.
Correspondence between Fishback and Collins also includes clippings of the
column and other related materials. Other Collins columns and correspondence
can be found in the Scrapbooks Subseries, in the
scrapbook titled
"M.F.A. scrapbook being worked
on."
Williams, Gurney,
1943-1965 and undated
(3 folders)
Gurney Williams worked at
Collier's before becoming the
Humor Editor at
Look magazine. Fishback was a
frequent contributer to both magazines, particularly
Look's
"Look on the Light Side"
feature. The correspondence chiefly pertains to Fishback's writing, but is
occasionally more personal.
Financial and Legal Materials, 1929-1973 and undated
Includes royalty and remittance statements, manuscript
invoices, check stubs, and purchase agreements. Ledgers contain handwritten
lists of compensation received for published writings.
Box 15
General:
1929-1973 and undated
(7 folders)
Ledgers:
1926-1932 and
1929-1933
Ledgers:
1943-1950 and
1950-1958
Greeting Cards Subseries, 1954-1968 and undated
Includes poetry and prose for freelance greeting card
projects.
Box 16
American Artists Group,
1954-1955
(2 folders)
Hallmark,
1962
Norcross,
1968
Other greeting card materials, undated
Poetry Subseries, 1926-1978 and undated
Materials in this subseries include published and unpublished
poems. Materials related to poetry compilations include book preparation
materials, with clippings, correspondence, drafts, indices, notes, photographs,
publicity materials, reviews, and tables of contents related to Fishback's
published poetry compilations.
This subseries also includes poems, published and unpublished,
that appeared individually in magazines and newspapers. Many published versions
of these poems were compiled as scrapbooks, and can be found in the
Scrapbooks Subseries. Also included is a list,
compiled by Fishback, of her published poems from 1926-1930.
Compilations, 1931-1968 and undated
Includes book preparation materials, with clippings, notes,
drafts, indices, tables of contents, correspondence, photographs, publicity
materials, and reviews related to Fishback's published poetry compilations. A
complete set of Fishback's published poetry compilations has been cataloged
separately and is available in the Duke Rare Book, Manuscript, and Special
Collections Library. Individual compilations can be found in the online library
catalog. Duplicate copies of these books have remained with the collection.
The Animal Parade: Drafts and
related materials,
1968
I Feel Better Now,
1932 and undated
Book,
1932
Review,
Time,
undated
Table of contents, undated
I Take It Back: Table of
contents,
1935
My Little Library series,
1963
One to a Customer,
1937-1938 and undated
Indices, undated
Publicity,
1937-1938 and undated
Out of My Head,
1933 and undated
Draft and tentative table of contents,
undated
Publicity and reviews, photograph portrait,
1933 and undated
Poems Made Up to Take Out,
1943-1963 and undated
Book and catalog card,
1963 and undated
Book preparation: indices, poems, notes,
1961-1962
Box 17
Book preparation: published materials,
1943-1962
(2 folders)
"Clippings re: McKay
book,"
undated
Correspondence,
1962-1963
(2 folders)
Drafts and notes,
1962-1963 and undated
Poems,
"Not in McKay
book,"
1946-1963 (Items removed to Oversize
Materials, box OV2)
[Proof and illustrations, undated, removed to
Oversize Materials, box OV4]
Publicity and reviews,
1963
Publicity photographs and caricature,
1963 and undated
"Typed manuscript of
book before McKay selections,"
undated
Signs of Life: Draft,
1931
Time for a Quick One,
1940
Autographed book,
1940
Contract,
1940
Publicity and reviews,
1940
Individual Poems, 1926-1978 and undated
Includes poems, published and unpublished, that appeared
individually in magazines and newspapers. Also includes a list, compiled by
Fishback, of her published poems from 1926-1930.
Several published versions of these poems were compiled by
Fishback into scrapbooks and can be found in the Scrapbooks
Subseries.
Drafts, 1926-1974 and undated
Folders titled
"Assorted
drafts"
contain drafts of Fishback's individual poems, titled and
untitled, arranged chronologically. Otherwise, original folder titles have been
retained and are arranged alphabetically by folder title.
Box 18
"Astronauts,"
with
notes and clippings,
1968
"Bird rhymes and
letters,"
1961 and undated
Cape Cod
Compass project,
1964-1965 (1 item removed to Oversize
Materials, box OV3)
"Christmas
Verse--ideas,"
1947-1952 and undated
[
"Dream Men of Fair Women"
collection galley proof,
Stage,
1936, removed to Oversize Materials,
box OV2]
"From Zero to
Hero,"
1954
"Growing Pains,"
1963
"Kid Stuff (as tho
by kids),"
1949 and undated
New York,
1961-1963 and undated
Includes poems, notes, clippings, pamphlets, and
correspondence with Gurney Williams.
Personal,
1935-1972 and undated
Includes poems written for anniversaries, birthdays,
holiday greetings, and other events; some poems were written for people to give
to other people.
"Rhymes to revise and
re-route, "
1932-1953 and undated
"Seasonal
Verse--ideas,"
1950-1952 and undated
Assorted drafts,
1926-1974 and undated
1926-1942
(5 folders)
Box 19
1943-1966
(12 folders)
Box 20
1967-1974 and undated
(5 folders)
Published Works, 1926-1978 and undated
Folders titled
"Assorted"
contain clippings of Fishback's individual published poems, arranged
chronologically. Other folders contain the publications in which the poems
originally appeared, arranged alphabetically by title.
"Be it ever so humble, there is
nothing like fresh air,"
Woman's Day,
1962
"The complacent
cliff-dweller,"
Here's to Your New
Home...Cheers!,
1978
"Doggerel for diplomats,"
Time,
1968
Double-crostic puzzle solutions,
Saturday Review,
1964
"Hallowe'en,"
Woman's Day,
1961
"How not to be invited again,"
Ingenue,
1960
[Illustrations for unnamed
Woman's Day
spread, circa 1962, removed to
Oversize Materials, box OV1]
[King Features Syndicate proofs for
"Sunday Pictorial Review"
covers,
1952, removed to Oversize Materials,
box OV2]
Look on the Light Side,
1957
Old Farmer's Almanac and
related materials,
1966-1967
[
Saturday Evening Post tear
sheets,
1939-1940, including
"Slaughter Down East"
and
"Claustrophobia on the Home
Grounds,"
removed to Oversize Materials, box OV2]
Box 21
"Sauce Unlimited"
and
related materials,
1963-1964
[
"A Song for Christmas
Shoppers,"
Today's Woman, undated,
removed to Oversize Materials, box OV1]
[
"Stalin's Happiest
Subjects"
,
This Week Magazine,
1949, removed to Oversize Materials,
box OV2]
[
"Things my Mother Never Told
Me,"
New York
Times supplement,
"A Better World through
Electronics"
(advertisement),
1962, removed to Oversize Materials,
box OV2]
"Those touchy teens,"
Woman's Day,
1960
[
"Underprivileged,"
Look,
1966, removed to Oversize Materials,
box OV2]
Untitled poem printed on miniature rolling pin,
undated
"Will you be my
valentine?,"
Woman's Day,
1962
Assorted,
1926-1969
(8 folders; items removed to Oversize
Materials, box OV2)
Box 22
Assorted, undated
List of published poems from 1926-1930,
undated
Prose Subseries, 1928-1970 and undated
The materials in this subseries document Fishback's prose work,
including published and unpublished articles, book projects, a column called
"Woman-Talk,"
and some works of short fiction.
Preparatory materials such as drafts, clippings, and handwritten notes provide
contextual information for some of the published items. Book projects
additionally feature publicity materials and reviews.
Several published versions of works in this subseries were
compiled by Fishback into scrapbooks and can be found in the
Scrapbooks Subseries.
Articles, 1928-1965 and undated
Materials include published articles, drafts, and preparatory
materials such as news clippings and handwritten notes.
Drafts,
1928-1965 and undated
Debutante article,
1937 and undated
Includes draft, notes, and clippings.
Hostess article,
1930
Includes draft, notes on the draft, and the published
article.
Lesley Frost article,
1962-1965
This article about Lesley Frost, children's author and
daughter of Robert Frost, was commissioned by
Yankee magazine in 1963.
Materials include a draft of the article, as well as correspondence regarding
its inception, notes, clippings, and several Robert Frost obituaries.
Assorted drafts,
1928-1965 and undated
(5 folders)
Materials include drafts of individual articles, titled
and untitled, arranged chronologically.
Published works,
1927-1959 and undated
(4 folders; items removed to Oversize
Materials, boxes OV1-OV3)
Books, 1935-1969 and undated
Materials include published prose works and an unpublished
book project, with accompanying preparatory materials such as drafts,
manuscripts, notes, and clippings, as well as publicity materials and
reviews.
A Child's Book of Natural
History,
1935-1969
Clippings,
1935-1969
Correspondence and contract,
1968-1969
Drafts and notes,
1968-1969
(2 folders)
Publicity,
1969
First Book of Manners: Notes
and clippings,
1963-1964 and undated
Look Who's a Mother!,
1942-1945
Book and pamphlet,
1945
Contract,
1942
Safe Conduct: When to Behave--And
Why,
1938-1958
Correspondence,
1938-1958
Drafts of chapters, undated
Drafts of poems, list of alternate titles, and
other materials,
1938 and undated
First draft, undated
[Illustrations, undated, removed to Oversize
Materials, box OV1]
Manuscript, undated
(2 folders)
[Proof,
1938, removed to Oversize Materials,
box OV3]
Box 24
Radio script,
"For Men
Only"
show,
1939
Reprints in magazines,
1938 and undated
Reviews and publicity,
1938-1939
Untitled Scotland book collaboration with Graham
Hunter,
1967-1969
(3 folders)
This book collaboration was designed as a follow-up to a
book written by Hunter's late wife, Pat Bowman, entitled
The Scot and Finella. The
materials include correspondence, a composition book, handwritten notes,
clippings, financial materials, and a photograph of Bowman.
Column, "Woman-Talk," 1943-1947 and undated
The
"Woman-Talk"
column
appeared in
Liberty magazine from 1943-1947.
Materials here include clippings of the published column as well as preparatory
materials, including drafts, clippings, and handwritten notes.
Drafts and clippings,
1943-1945
(6 folders)
Box 25
Drafts and clippings,
1946
"Old Liberty
materials,"
1945-1947 and undated
Published materials,
1943-1947
(2 folders)
Fiction, 1928-1970 and undated
"Business Before Pleasure,"
1933
French cat story to accompany
Eva Kane painting,
1970
"Old letters for store
story"
,
1928
Assorted short stories,
1932-1933 and undated
Scrapbooks Subseries, 1926-1962 and undated
This subseries includes scrapbooks assembled by Fishback, some
in preparation for poetry compilations. The scrapbooks contain chiefly
clippings of published poetry, but also include unpublished drafts,
correspondence, and other clippings. A scrapbook of Macy's advertisements is
located in the Advertising Series.
"Home copy: Current verse
thru 1941 plus others eliminated in first
selection,"
1928-1940
(5 folders)
Includes clippings of Fishback's published works, chiefly
poetry, as well as unpublished drafts with Fishback's notes regarding their
sale. Also in this scrapbook is a set of notecards including titles of poems
and their publication information. The
"eliminated
materials"
referenced in the scrapbook's title refer to
Time for a Quick One (1940).
Box 26
Poetry scrapbook,
1926-1938 and undated
Prose and poetry scrapbook,
1926-1939
"M.F.A. scrap book being
worked on 1961-1962,"
1952-1962
(5 folders)
Includes chiefly clippings of Fishback's published poetry, as
well as correspondence with Kenneth Collins and clippings of his
Women's Wear Daily column,
"Today and Yesterday in Retailing,"
in which
Fishback's poetry was frequently mentioned. Also included in this scrapbook are
published advertising copy, correspondence with publishers, a biographical
article, and poetry by Fishback's son Tony. This scrapbook was apparently
compiled in the preparation of
Poems Made Up to Take Out
(1963).
Speeches Subseries, 1936-1965
The speeches in this subseries were prepared for a variety of
events, including an advertising convention, a convention of the American Gas
Association, a book and author luncheon, a school meeting, and other
events.
"The Customer Who's
Never Right,"
1964
"Institutional
Advertising,"
1939
"Script for Fearless Frank's
speech to Ernie,"
undated
"Whose Side Am I On?"
1965
Various speeches and related materials,
1936-1963
Other Writings Subseries, 1933-1973 and undated
This subseries contains a variety of miscellaneous Fishback
writings, including writings in genres atypical of Fishback such as song lyrics
and limericks. Also included are poems by Fishback's son Tony, on which
Fishback occasionally collaborated.
Analysis of
"That Certain
Flavor"
by Lee Rogow,
1949
Blurbs, undated
Etiquette materials,
1961,
1970, and undated
"Happy birthday"
advertisement for P.G. Wodehouse,
1960
"Ideas"
: Notes and
clippings,
1964
Letters to the editor,
1933-1968
Box 27
Limericks for Journal-American,
1939 and undated
List of likes and dislikes, undated
Musical score,
"The Old
Order Changeth for the Better,"
words by Marne, undated
Notebooks,
1938-1970 and undated
(6 folders)
Notes,
1908,
1945-1970 and undated
(4 folders)
Box 28
Notes,
1968-1973 and undated
Silver Burdett Company,
1964
(2 folders)
Materials pertaining to the production of a series of
elementary school textbooks containing folk songs from around the world.
Materials include correspondence, musical scores, lyrics, drafts, notes, and
financial and legal records.
Song lyrics,
"My Current Perplexity"
and
"Never Was a Baby,"
undated
"Success in a Baked Potato"
and untitled,
1950
WQXR Composer's Contest,
1973
Writings with and by son Tony,
1948-1964
Advertising Series, 1926-1974 and undated
(10 boxes)
The Advertising Series documents Fishback's advertising work for
R.H. Macy and Co., as well as work for advertising agencies and freelance work.
Included in this series are advertisements in various stages of production:
notes, drafts, proofs, and tear sheets. Administrative materials, such as
correspondence, often accompany the advertisements. Also represented in this
series is evidence of Fishback's professional affiliations, particularly with
the Advertising Women of New York (AWNY). Materials generated or collected in
the process of preparing for speaking engagements with professional societies
are also included. The series also includes a small collection of trade
literature, chiefly books on advertising topics written by other authors.
The series is arranged into four subseries--Macy's, Client Files,
Conferences and Professional Societies, and
Other Advertising Files--and alphabetically
therein.
Large-format materials have been removed to Oversize Materials.
Where entire folders have been removed, their logical location in the container
list has been indicated by dummy folders enclosed in brackets that indicate the
physical location. Where single items have been removed, the relocation has
been enumerated within parentheses.
Macy's Subseries, 1927-1970 and undated
Materials in this subseries document Fishback's advertising work
for R.H. Macy and Co. (Macy's), where she was employed as a copywriter from
1927-1942. Materials represent her work as a divisional copywriter as well as
her institutional work. Institutional advertisements often contain the Macy's
slogans
"It's smart to be thrifty"
and
"No one is in debt to Macy's."
Advertisements
and advertisement copy are included, as well as administrative files such as
correspondence, company publications, and awards.
Advertisements,
1927-1967 and undated
[Scrapbook,
1929-1930, removed to Oversize
Materials, box OV5]
Box 29
Scrapbook,
1929-1930 (Use Copy)
Divisional Advertisements,
1927-1933 and undated
[Blankets, towels, bedspreads,
1931 and undated, removed to Oversize
Materials, box OV6]
[Costume Jewelry Department, undated, removed to
Oversize Materials, box OV7]
[Furniture, undated, removed to Oversize
Materials, box OV6]
[Gloves, undated, removed to Oversize Materials,
box OV7]
Good Foods/Groceries,
1932-1933 and undated (Items removed
to Oversize Materials, box OV6)
[Housewares, undated, removed to Oversize
Materials, box OV6]
Infants' and Children's Departments,
1930-1932 and undated (Items removed
to Oversize Materials, box OV6)
[Lingerie Department, undated, removed to Oversize
Materials, box OV6]
Luggage,
1927 and undated (Items removed to
Oversize Materials, box OV6)
[Maids' uniforms, undated, removed to Oversize
Materials, box OV6]
Mattress Department, undated
Men's Department, undated (Items removed to
Oversize Materials, box OV6)
Needlecraft and Notions Departments,
1932 and undated (Items removed to
Oversize Materials, box OV6)
Optical Department, undated
[Personal Shopping Service, undated, removed to
Oversize Materials, box OV6]
[Place de l'opera,
1933, removed to Oversize Materials,
box OV7]
Stockings, undated
Toys, undated
[Wine and Liquor Store, undated, removed to
Oversize Materials, box OV6]
Institutional Advertisements (General),
1927-1967 and undated
Copy,
1939-1961
Photostat proofs,
1928-1939 and undated
(2 folders; items removed to Oversize
Materials, box OV7)
Portfolio,
"Tentative
Institutional Copy for Fall 1941"
,
1941
Proofs,
1927-1941 and undated (Items removed
to Oversize Materials, boxes OV7-OV9)
[Sketches for illustrations,
1943 and undated, removed to Oversize
Materials, box OV9]
[Sketches for illustrations,
1947 and undated, removed to Oversize
Materials, box OV8]
Tear sheets,
1932-1948 (Items removed to Oversize
Materials, box OV8)
Tear sheets,
1962-1967
"Who's Who in Toyland"
booklet, undated, removed to Oversize Materials, box OV9]
Institutional Advertisements (Topical),
1930-1967 and undated
Christmas,
1930-1964 and undated (Items removed
to Oversize Materials, box OV8)
Diamonds,
1961-1967 (Items removed to Oversize
Materials, box OV8)
Drugs and cosmetics,
1963
[Macy's Barnyard, undated, removed to Oversize
Materials, box OV8]
[Macy's Information Clerk, undated, removed to
Oversize Materials, box OV8]
"Six Appeal"
flipbook, undated
Thanksgiving Parade,
1942-1946 and undated (Items removed
to Oversize Materials, box OV8)
Boxes
30-31
Awards,
1937 and 1939
Two plaques, Annual Advertising Awards (1937) and Publishers
Service Company Annual Award (1939)
Box 32
Awards program,
1938
Clippings,
1939 and
1972
Correspondence, general,
1928-1966 and undated (1 item removed to
Oversize Materials, box OV9)
Correspondence regarding W. Bingham's retirement,
1961
Eldridge, Irving C.,
1965
Obituary and photograph,
Irving C. Eldridge, Display Director of
Macy's New York.
Ephemera (ribbon), undated
Jack Strauss poem and
David Yunich Christmas speech,
1961-1966
(2 folders; items removed to Oversize
Materials, box OV9)
Notebook and loose notes, undated
Photograph, Margaret Fishback and others,
undated
Printed materials,
1933-1966 and undated
Company publications, including brochures and copies of
internal newsletters
The Macy Star and
Macy News.
"Rhymes on magnet bulletin
board for Branky on his retirement from Macy's,"
1950
[Sheet music,
"To Thee, O Macy's Proud and
Strong,"
undated, removed to Oversize Materials, box OV9]
Client Files Subseries, 1931-1973 and undated
Includes advertising proofs, advertising copy, tear sheets,
correspondence, photographs, clippings, competitive advertisements, and other
materials related to work Fishback completed for specific clients. Advertising
work in this subseries was completed both freelance and while Fishback worked
for advertising agencies.
American Artists Group,
1957
American Express,
1961
Arrow,
1958-1959 (Items removed to Oversize
Materials, box OV10)
[Ballantine Beer, undated, removed to
Oversize Materials, box OV11]
Barton's Candy Corporation,
1960-1964 and undated (1 item removed to
Oversize Materials, box OV11)
Better Vision Institute,
1948-1955 (1 item removed to Oversize
Materials, box OV11)
Bliss Fiberglas,
1963-1964
Borden's,
1958-1959 (Items removed to Oversize
Materials, box OV11)
Box 33
Brooklyn Museum Industrial Design
Division, undated (1 item removed to Oversize Materials, box
OV11)
Burlington Industries,
1955
Burma-Shave,
1965
Chef Boy-Ar-Dee,
1959 (Items removed to Oversize Materials,
box OV11)
Clairol,
1964-1965
(2 folders; items removed to Oversize
Materials, box OV11)
Dennison,
1941-1950
DeSoto cars,
1940 (Items removed to Oversize Materials,
box OV12)
Dorothy Gray,
"Your Dowry of Beauty,"
1930
DuPont,
1948-1958
General Foods Kitchens,
1959
Gimbels,
1969 and undated (Items removed to
Oversize Materials, box OV10)
Gourmet Foods,
1959
Great Atlantic & Pacific Tea Company
(A&P),
1931-1959 and undated (Items removed to
Oversize Materials, box OV10)
Box 34
Hanes hosiery,
1955 and undated
Hoffman Beverage Company,
1951
Kellogg's,
1941 (Items removed to Oversize Materials,
box OV10)
Loft's Candy,
1957 (Items removed to Oversize Materials,
box OV4)
Martex (
"The Magic Towel"
),
1961-1963
(2 folders; items removed to Oversize
Materials, box OV10)
Max Schling, Jr. (florist),
1964
McCord Radiator and Manufacturing Company,
1933
Moore-McCormack (Mooremack) Cruise Lines,
1958-1959
(3 folders)
National Safety Council,
1947 and undated (Items removed to
Oversize Materials, box OV12)
Nazareth,
1949-1950 (Items removed to Oversize
Materials, box OV10)
[Nemo, undated, removed to Oversize
Materials, box OV10]
Norcross,
1958-1960
(2 folders; items removed to Oversize
Materials, box OV12)
Box 35
Norsk,
1967-1968
(2 folders)
Ohrbach's,
1958-1961
Pabst Blue Ribbon,
1951
(2 folders)
Seagram's,
1951
Simmons Beautyrest,
1959 (Items removed to Oversize Materials,
box OV12)
Travelers Insurance Co.,
1958-1959 (Items removed to Oversize
Materials, box OV10)
Tussy,
1958 and undated
Wallachs,
1960-1973
Wrigley,
1954 and undated (Items removed to
Oversize Materials, box OV12)
Assorted clients,
1957-1960 and undated
Advertising work comprising a single item or few items per
client. Clients include
Bristol-Myers,
Goodyear,
Kaiser Foil,
Lipton,
Listerine,
St. Mary's blankets,
Statler Hotels,
Topton Rug Manufacturing Company, and
Your Personal Chef.
Conferences and Professional Societies Subseries, 1931-1974
This subseries contains materials relating to Fishback's
affiliations with various professional societies, as well as materials
generated or collected for speaking engagements on advertising topics at other
conferences.
Advertising Women of New York (AWNY),
1962-1974
(3 folders)
Box 36
Advertising Women of New York (AWNY),
1966
American Gas Association,
1965
(5 folders)
Includes materials from the 1965 convention of the American
Gas Association in Miami Beach, Florida. Fishback was invited to the conference
to deliver a speech,
"Whose Side Am I On?"
(the
speech and speech preparation materials are located in the Speeches Subseries of the Writings
Series). The American Gas Association contacted her to deliver this
speech after hearing the speech at the 3rd Annual Consumer Conference, which
was hosted by the Advertising Women of New York (AWNY) earlier that year.
Other Materials,
1931-1963
This folder contains a Fishback article that was reprinted in
a convention program of the Advertising Club (1931); a letter regarding New
York City's Tribute Dinner to Career Women, at which Fishback was the Guest of
Honor; a 1954 issue of Independent Woman, the magazine of the National
Federation of Business and Professional Women's Clubs, Inc.; a letter from
Associated Writers and Producers; and correspondence with the Zonta Club of New
York.
Other Advertising Files Subseries, 1926-1971 and undated
This subseries contains materials related to the advertising
agencies for which Fishback worked, general advertising correspondence,
assorted advertising writings by other authors, and other materials pertaining
to Fishback's advertising career.
Advertising Agencies, 1941-1961
Includes correspondence, some internal publications, and other
administrative files relating to Fishback's work for advertising agencies.
Materials related to specific advertising campaigns are located in the
Client Files Subseries.
Cecil & Presbrey,
1941-1958 and undated
Doyle Dane Bernbach,
1959-1961 and undated
Warwick & Legler,
1951-1958
Young & Rubicam,
1951-1959
Correspondence, 1928-1972
Arranged chronologically.
Includes correspondence pertaining to Fishback's advertising
career, but unassociated with any particular agencies or clients.
Correspondence related to specific advertising agencies is located in the
Advertising Agencies Subseries; correspondence
related to specific advertising campaigns or clients is located in the
Client Files Subseries.
Box 37
1920-1972
(6 folders)
Trade Literature, 1941-1963
Contains books by other authors on the subject of advertising.
One book, Don Herold's
Humor in Advertising, contains a
contribution by Fishback. Some titles are signed by the authors.
100 Greatest Advertisements: Who Wrote
Them and What they Did,
1949
100 Greatest Advertisements: Who Wrote
Them and What they Did, 2nd revised edition,
1959
Confessions of an Advertising
Man,
1963
How to Get a Job and Win Success in
Advertising,
1941
Box 38
Humor in Advertising and How to Make
it Pay,
1962-1963
(2 folders)
Fishback contributed to this compilation of humorous
advertisements and writings about humor in advertising. The book is inscribed
to Fishback from author Don Herold. A second folder contains book preparation
materials. These materials comprise correspondence between Fishback and Herold,
as well as Photostat copies of Macy's advertisements.
Television Commercial,
1954
Other Materials, 1926-1971
Other advertising-related materials collected by Fishback.
1960 Outdoor Annual, Outdoor Advertising
Incorporated,
1960
Brochures,
1926-1941
Bureau of Advertising,
"An Experiment in
Creativity,"
1964-1965
Clippings,
1954-1971 and undated (1 item removed to
Oversize Materials, box OV12)
"Coca-Cola idea,"
1950
Includes correspondence between Fishback and the Coca-Cola
Company regarding an advertisement idea Fishback submitted to the company. A
Photostat of the proposed advertisement is also included.
[Heinz Ketchup proofs for Jewish-American
publications,
1963, removed to Oversize Materials, box
OV10]
Notes and ideas,
1943-1966 and undated
Press releases,
1945-1951 and undated
"Some Headline 'Don'ts'
and 'Do's,'"
undated
Writings by Fishback about advertising,
1932-1958 and undated
Oversize Materials
(12 boxes)
Due to limitations of physical storage, box numbers of oversize
materials do not necessarily run in sequence.
Personal Files Series, 1863-1978 and undated
Biographical Data Subseries,
1931-1949
Box OV2
Correspondence Subseries,
1918-1960
Other Papers Subseries
Clippings
Box OV1
Portland Press Herald
Victory Edition, 15 August
1945
Box OV2
W. Somerset Maugham poem,
"Looking Back Part II,"
Show,
1962
"Organizational Chart:
Heaven,"
undated
"Papa Gander,"
publication of
Woman's Home Companion,
1937
Writings Series, 1926-1978 and undated
General Files Subseries
Correspondence
General Correspondence,
1955-1972
Boxes OV3
General Correspondence,
1960
Poetry Subseries,
1926-1978 and undated
Compilations,
1931-1968 and undated
Poems Made Up to Take Out,
1943-1963 and undated
Box OV2
Poems,
"Not in McKay
book"
Box OV4
Proof and illustrations, undated
Individual Poems,
1926-1978 and undated
Drafts,
1926-1974 and undated
Box OV3
Cape Cod
Compass project,
1964-1965
Box OV2
"Dream Men of Fair
Women"
collection galley proof,
Stage,
1936
Published works,
1926-1978 and undated
Box OV1
Illustrations for unnamed
Woman's Day spread, circa
1962
Box OV2
King Features Syndicate proofs for
"Sunday Pictorial
Review"
covers,
1952
Saturday Evening Post tear
sheets,
1939-1940
Box OV2
"Stalin's Happiest
Subjects,"
This Week Magazine,
1949
"Things my Mother Never Told
Me,"
New York
Times, supplement,
"A Better World through
Electronics"
(advertisement),
1962
"Underprivileged,"
Look,
1966
Assorted,
1930-1950 and undated
Prose Subseries,
1928-1970 and undated
Articles,
1928-1965 and undated
Drafts,
1928-1965 and undated
"Beware the Ides of
March"
galley proof,
Mademoiselle,
1940 and undated
Boxes OV1-OV3
Published works,
1927-1959 and undated
Books,
1935-1969 and undated
Safe Conduct: When to Behave--And
Why,
1938-1958
Box OV1
Illustrations, undated
Box OV3
Proof,
1938
Advertising Series, 1926-1974 and undated
Macy's Subseries,
1927-1970 and undated
Advertisements,
1927-1967 and undated
Box OV5
Scrapbook,
1929-1930
Divisional Advertisements,
1927-1933 and undated
Box OV6
Blankets, towels, bedspreads,
1931 and undated
Box OV7
Costume Jewelry Department, undated
Box OV6
Furniture, undated
Box OV7
Gloves, undated
Box OV6
Good Foods/Groceries,
1932-1933 and undated
Housewares, undated
Infants' and Children's Departments,
1930-1932 and undated
Lingerie Department, undated
Luggage,
1927 and undated
Maids' uniforms, undated
Men's department, undated
Needlecraft and Notions Departments,
1932 and undated
Personal Shopping Service, undated
Box OV7
Place de l'opera,
1933
Box OV6
Wine and Liquor Store, undated
Institutional Advertisements (General),
1927-1967 and undated
Box OV7
Photostat proofs,
1928-1939 and undated
Boxes OV7-OV9
Proofs,
1927-1941 and undated
Box OV9
Sketches for illustrations,
1943 and undated
Box OV8
Sketches for illustrations,
1947 and undated
Tear sheets,
1932-1948
Box OV9
"Who's Who in Toyland"
booklet, undated
Institutional Advertisements (Topical),
1930-1967 and undated
Box OV8
Christmas,
1930-1964 and undated
Diamonds,
1961-1967
Macy's Barnyard, undated
Macy's Information Clerk, undated
Thanksgiving Parade,
1942-1946 and undated
Box OV9
Correspondence, general,
1928-1966 and undated
Jack Strauss poem and David Yunich Christmas speech,
1961-1966
Sheet music,
"To Thee, O Macy's Proud and
Strong,"
undated
1961-1966
Client Files Subseries,
1931-1973 and undated
Box OV10
Arrow,
1958-1959 and undated
Box OV11
Ballantine Beer, undated
Barton's Candy Corporation,
1960-1964 and undated
Better Vision Institute,
1948-1955 and undated
Borden's,
1958-1959
Brooklyn Museum Industrial Design Division,
undated
Chef Boy-Ar-Dee,
1959
Clairol,
1964-1965 and undated
Box OV12
DeSoto cars,
1940 and undated
Box OV10
Gimbels,
1969 and undated
Great Atlantic & Pacific Tea Company (A&P),
1931-1959 and undated
Kellogg's,
1941
Box OV4
Loft's Candy,
1957
Box OV10
Martex (The Magic Towel),
1961-1962
Box OV12
National Safety Council,
1947 and undated
Box OV10
Nazareth,
1949-1950
Nemo, undated
Box OV12
Norcross,
1958-1960
Simmons Beautyrest,
1959
Box OV10
Travelers Insurance Co.,
1958-1959
Box OV12
Wrigley,
1954 and undated
Other Advertising Files Subseries,
1926-1971 and undated
Other Materials,
1926-1971 and undated
Box OV12
Clippings,
1954-1971 and undated
Box OV10
Heinz Ketchup proofs for Jewish-American
publications,
1963
[top]
Separated Materials
A set of Fishback's published books, listed below, has been cataloged
separately and is available in the Duke Rare Book, Manuscript, and Special
Collections Library. Individual titles can be found in the online library
catalog. Duplicate copies of these books have remained with the collection.
- I Feel Better Now, Verses (1932)
- Out of My Head (1933)
- I Take It Back (1935)
- One to a Customer: Collected Poems (1937)
- Safe Conduct: When to Behave--And Why (1938)
- Time for a Quick One (1940)
- Look Who's a Mother! (1945)
- Poems Made Up to Take Out (1963)
- The Animal Parade (1968)
