Preliminary Inventory of the Thomas F. Garbett Papers, 1951-1992 and undated, bulk 1975-1985
[top]Descriptive Summary
TitleThomas F. Garbett Papers,
1951-1992 and
undated, bulk
1975-1985
Creator
Garbett, Thomas F.
Extent
7.6 Linear Feet
3450 Items
Repository
3450 Items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
English.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], Thomas F. Garbett Papers, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The Thomas F. Garbett Papers were received by the Rare Book,
Manuscript, and Special Collections Library as a gift in 2003.
Processing Information
Processed by Kate Crassons
Completed May 2, 2003
Encoded by Elizabeth Arnold
This finding aid is NCEAD compliant.
This accession is unprocessed: materials may have not been ordered
and described beyond their original condition.
[top]
Biographical Note
Advertising executive and author whose career included work at the Doyle Dane Bernbach agency, where he was Senior Vice President, and Brouillard Communications, Inc. (a division of the J. Walter Thompson Company).
[top]Collection Overview
Collection consists mainly of research files on various topics in
corporate advertising and those prepared for Garbett's book,
Corporate Advertising: the What, the Why, and the
How (1981). Also contains miscellaneous files reflecting his work at
Brouillard Communications, including advertisements for Textron, inc., and
Eaton Corporation, as well as unsorted examples of corporate advertising taken
from U.S. magazines and newspapers. Acquired as part of the John W. Hartman
Center for Sales, Advertising & Marketing History.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Garbett, Thomas F.
- Garbett, Thomas F. Corporate advertising.
- Brouillard Communications, Inc.
- J. Walter Thompson Company.
- Eaton Corporation.
- Textron, inc.
- Advertising agencies.
- Advertising agencies--United States.
- Advertising agencies--United States--History.
- Institutional advertising.
- Advertising--History.
- John W. Hartman Center for Sales, Advertising & Marketing History.
 | List of Series in Collection | |||||||
 |  | Accession 2003-0057 | ||||||
Preliminary Description of Unprocessed Collection
Accession 2003-0057
Contents of Boxes 1-4:
[Attention: Box 1 contains pictorial materials.]
[Technical Services staff may need to reformat newsprint in
Boxes 2-4 before use.]
Research material - Book Chapters
Box 5-9
Content of Boxes 5-9:
[Technical Services staff may need to reformat newsprint in
Boxes 5-7 and 9 before use.]
Miscellaneous Research Material
Includes articles, printed material including several issues
of the
Public Relations Journal from the
1980s, reports, speeches, and advertisements (some mounted on foam board).
Box 10-11
Content of Boxes 10-11:
[Technical Services staff may need to reformat newsprint in Box
10 before use.]
Numbered Research Material
Miscellaneous material on corporate advertising organized by
chapter number, including articles, clippings, reports, advertisements, and
notes.
Box 11-15
Content of Boxes 11-15:
[Technical Services Staff may need to reformat newsprint in
Boxes 12-15 before use.]
Alphabetical Research Material
Miscellaneous material on corporate advertising, organized by
topic, e.g., Advocacy Advertising, Measuring Effectiveness, Mission Statements,
and Company Name Changes.
Box 16-17
Contents of Boxes 16-17:
[Technical Services staff may need to reformat newsprint in Box
17 before use.]
Advertisements for Eaton Company and
Textron
Box 18-19
Contents of Boxes 18-19:
[Attention: Box 19 contains pictorial materials.]
[Technical Services staff may need to reformat newsprint in
Boxes 18-19 before use.]
Miscellaneous Advertisements
Includes some advertisements mounted on foam board and
clippings from numerous publications, including the
Saturday Evening Post.
