Inventory of the O. Milton Gossett Papers, 1951-2004 and undated
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
Gossett, O. Milton
Title
O. Milton Gossett Papers,
1951-2004 and
undated
Language of Material
Material
in English
Extent
14 linear feet
2760 items
Abstract
2760 items
O. Milton Gossett was an
advertising executive with Compton Advertising and Saatchi & Saatchi agencies. He
was also a member of the National Advertising Review Board and conducted career
workshops for college students in conjunction with the American Advertising
Federation.
The O. Milton Gossett Papers span the
years 1951-2004 and document Gossett's advertising career with the Compton
Advertising (Compton) and Saatchi & Saatchi agencies, along with materials
relating to the merger of Compton with Saatchi & Saatchi in 1982, including
correspondence with Charles and Maurice Saatchi. The collection includes
personal and professional correspondence, writings and speeches, company
newsletters, and other printed materials. Also included are advertising proofs
and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company
employees, as well as artifacts and memorabilia. In addition, there is
information on the history of the Procter & Gamble Company and its major
advertising campaigns, including a number of advertisements for Ivory
Soap.
[top]
Administrative Information
Access RestrictionsCollection is restricted.
Some materials pertaining to Saatchi & Saatchi are closed until
1 January 2011.
Original audiovisual materials are closed to patron use. Some use copies
are available in the collection.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], O. Milton Gossett Papers, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The O. Milton Gossett Papers were received by the Rare Book,
Manuscript, and Special Collections Library as gifts in 2005 and 2007.
Processing Information
Processed by Angela McClendon, September 2006 and May 2007. Additional processing by Richard Collier, March 2008.
Encoded by Angela McClendon and Richard Collier.
Completed March 2008.
Accessions 2006-0018 and 2007-0054 are described in this finding
aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
[top]
Biographical Note
| 1925 May 27 | Born Oscar Milton Gossett, New York, N.Y. |
| 1943-1946 | Officer, United States Naval Reserve |
| 1944 | Degree in mechanical engineering, Stevens Institute of Technology |
| 1946-1947 | Attended Columbia University |
| 1947-1948 | Attended Northwestern University Midshipman School |
| 1949 | Joined Compton Advertising |
| 1949 May 29 | Married Anna C. Scheid |
| 1961 | Vice President, Associate Creative Director, Compton Advertising |
| 1968 | President, Member of the Board of Directors, Compton Advertising |
| 1975 | Chief Executive Officer, Compton Advertising |
| 1977 | Chairman, Compton Advertising |
| 1982 | Chairman and Chief Executive Officer, Saatchi & Saatchi Compton Worldwide, upon the merger of Compton Communications and Saatchi & Saatchi |
| 1998 | Inducted into American Advertising Federation Hall of Fame |
| 2001 | Received the DeWitt Carter Reddick Award |
| 2006 Mar. 1 | Died, Mt. Kisco, N.Y. |
Gossett was also a member of the National Advertising Review Board and conducted career workshops for college students in conjunction with the American Advertising Federation.
[top]Collection Overview
The O. Milton Gossett Papers span the years 1951-2004 and document
Gossett's
advertising career with the Compton Advertising
(Compton) and Saatchi & Saatchi agencies, along with materials relating to
the
merger of
Compton with
Saatchi & Saatchi in 1982, including
correspondence with Charles and Maurice Saatchi. The collection includes
personal and professional
correspondence, writings and speeches,
company newsletters, and other printed
materials. Also included are
advertising proofs and
tear sheets,
television commercial scripts and
storyboards, videocassettes,
scrapbooks,
clippings,
photographs, and
cutouts of company employees, as well as
artifacts and
memorabilia. In addition, there is information
on the history of the
Procter & Gamble Company and its major
advertising campaigns, including a number of
advertisements for
Ivory Soap.
The collection is organized into four series: Personal Files, Administrative
Files, Writings and Speeches, and
Audiovisual Materials. The Personal Files Series includes personal correspondence, photographs of Gossett and his colleagues, and items relating to Gossett's international travels. Other materials document Gossett's professional life, including early resumes. Also included is a daily diary from 1960-1961. The Administrative Files Series includes corporate publications, photographs, print advertisements, television commercial scripts, storyboards, speeches, subject files, and correspondence that document Gossett's career at Compton Advertising and Saatchi & Saatchi. The Writings and Speeches Series chiefly includes speeches, written and delivered by Gossett, relating to various advertising topics. Many speeches were created as part of Gossett's American Advertising Federation workshops, and were delivered at a number of colleges and universities. Writings include magazine articles written by Gossett, as well as an introduction to an article in the Encyclopedia of Advertising and Marketing. The Audiovisual Materials Series features twenty-seven videocassettes, primarily of television commercials produced by Saatchi & Saatchi.
Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Restricted materials have also been removed from their original series locations and relocated to Restricted Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Gossett, O. Milton (Oscar Milton), 1926-2006.
- Saatchi, Charles Nathan, 1943-
- Saatchi, Maurice Nathan, 1946-
- Compton Advertising, inc.
- Procter & Gamble Company.
- Saatchi & Saatchi.
- Saatchi & Saatchi Advertising Worldwide.
- Saatchi & Saatchi Compton Worldwide.
- Advertising--History.
- Advertising--Soap.
- Advertising agencies.
- Advertising agencies--United States.
- Advertising executives.
- Advertising executives--History--20th century.
- Consolidation and merger of corporations.
- Television advertising.
- Newsletters.
- Photographs.
- Memorabilia.
- Proofs.
- Clippings.
- Cutouts.
- Scripts (documents)
- Scrapbooks.
- Speeches.
- Tear sheets.
- Videocassettes.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material
Materials related to this collection may be found in other Hartman
Center collections, including the Bates Worldwide Inc. Records and the J. Walter Thompson Company Advertising Vertical File. For materials relating to Procter & Gamble, see also the D'Arcy Masius Benton & Bowles Archives, the J. Walter Thompson Company Archives--Account Files Collection; Domestic Advertising Collection; and Review Board Records--and the Sheldon Sosna Papers.
top]
Detailed Description of Collection
Personal Files Series, 1951-1998 and undated
(1 box)
Includes personal correspondence, approximately 80 photographs of Gossett and his colleagues, and items relating to Gossett's international travels. Other materials document Gossett's professional life, including early resumes. Also included is a daily diary from 1960-1961. Arranged alphabetically.
Box 1
Biographical interview,
1985
Correspondence,
1963-1994 and undated
Diary,
1960-1961
Financial materials,
1985-1989
Memorabilia,
1967-1973 and undated
O. Milton Gossett history,
1963-1998 and undated
[Compiled by Gossett, with original folder title retained; contains an award ceremony program, clipping, magazine profile, and a
"good letter file,"
with correspondence dated 1988-1998.]
Philanthropy,
1995-1999
Photographs, undated
(3 folders)
Professional documentation,
1951-1992
[Includes early resumes and recommendation letter, recognition in Ad Daily, employment contracts, and business cards.]
Administrative Files Series, 1952-2001 and undated (RESTRICTED)
(6 boxes)
Materials document Gossett's advertising career at Compton Advertising and Saatchi & Saatchi. Company publications include Compton Digest, Compton People, and Saatchi & Saatchi's Perspectives, as well as a satirical newsletter about Saatchi & Saatchi entitled Eye Eye, and provide a glimpse into the corporate culture of these organizations. The series also features a set of 40 photographic cutouts of Compton employees that were used for client presentations. Although there is no contextual information regarding these figures available in this collection, there are several photographs in the Personal Files Series that feature Gossett surrounded by the figures. In addition, subject files primarily compiled by Gossett, as well as correspondence spanning from 1952-1998, provide background information on companies and colleagues. The series also includes a large body of advertising materials--print advertisements and television commercial scripts and storyboards--for clients including Black & White, Chase & Sanborn, El Producto, Kelly Tires, Knickerbocker Beer, Procter & Gamble, Socony Mobil Oil Company, and Tender Leaf Tea, among others. Ivory Soap is heavily represented through print advertisements, television commercial storyboards for the
"Ivory Girl"
campaign, as well as a New York City Department of Health campaign for AIDS awareness. Arranged alphabetically.
Restrictions on access: Some materials pertaining to Saatchi & Saatchi are restricted until 1 January 2011. These materials have been physically removed to Restricted Materials, Box 6, and replaced by dummy folders enclosed in brackets.
Box 1 (continued)
Advertisements,
1951-1978 and undated
[Ivory Soap advertisements,
1951-1978 and undated, removed to Oversize
Materials, Box 7]
[Portfolios (2) of Gossett's early advertising work,
1951-1966 and undated, removed to Oversize
Materials, Boxes 8-9]
Box 2
Television scripts and storyboards,
1953-1969
Correspondence and memoranda,
1952-1998 and undated
(2 folders; 1 folder removed to Restricted
Materials, Box 6)
[Cutout figures, removed to Oversize Materials, Boxes 10-11]
[Consists of cutout images of Gossett's staff that were used for
presentations.]
Box 2
Printed materials,
1959-1993 and undated
[Advertising Age,
1968-1999, removed to Oversize Materials, Box 12]
Adweek,
1986
Company publications,
1959-1995 and undated
Compton,
1959-1993 and undated
(8 folders; 1 folder removed to Oversize
Materials, Box 12)
Box 3
Saatchi & Saatchi,
1991-1995 and undated
Madison Avenue,
1969, 1978
Speeches,
1967-1973
[Speeches pertaining to administrative aspects of Compton
Advertising. Other speeches are available in the Writings
and Speeches Series]
Compton year-end sales meetings,
1967-1970
(4 folders)
Speech for Cincinnati's District and Sales Managers
Meeting,
1972
Speech topics by Compton personnel,
1973
Subject files,
1958-2001 and undated
Compton,
1958-1983
Internet,
1997-2001
Procter & Gamble,
1979-2000 and undated
Saatchi & Saatchi,
1982-1999 and undated
[Saatchi, Charles,
1985-1995 and undated, removed to Restricted
Materials, Box 6]
[Saatchi, Maurice,
1985-1991, removed to Restricted Materials, Box
6]
Wax, Ed,
1982-1988
Workshop materials,
1991-2001 and undated
[Career workshops conducted by Gossett in conjunction with the American Advertising Federation]
Writings and Speeches Series, 1954-2001 and undated
(2 boxes)
Includes speeches, written and delivered by Gossett, relating to
various advertising topics. Many speeches were created as part of Gossett's
American Advertising Federation workshops, and were delivered at a number of
colleges and universities. Writings include magazine articles written by
Gossett, as well as an introduction to an article in the
Encyclopedia of Advertising and
Marketing. Preparatory materials such as notes and clippings accompany
some of the items in this series. Arranged alphabetically by title.
Speeches, 1954-2001 and undated
Advertising Age creative
workshop keynote speech,
1973
Advertising Age presentation,
"1990,"
1977
Advertising Age workshop
speech,
1977
Advertising Agency Minority Recruitment Conference
(2nd annual),
1975
Advertising Club of New York, speech to graduating
class of Advertising and Marketing course,
1984
Advertising Club seminar speech,
"The Tightened Belt,"
1970
Advertising Council,
"Un-selling Drug Mis-Use: A Total
Communications Effort,"
1973
[Speech written and delivered by Robert P. Keim,
President, Advertising Council]
American Advertising Federation Annual Convention,
"Advertising's Eternal Verities,"
1978
American Association of Advertising Agencies, Institute of Advanced Studies,
1975
Australian Magazine Publishers Association,
"Women: What Do They Want from Us
Now?"
1978
Book Publishers speech,
1970
College of William & Mary,
1997-1998
Direct Marketing Day speech,
1980
Fisk University,
2001
"The Importance of Brands,"
undated
Ithaca College,
1991
Ithaca (Cornell?),
"The Brief,"
1981
Ivory Bar speech material,
1972
Lead-in anecdotes, undated
Magazine Publishers Association,
"Women: What Do They Want from
Us,"
1975
McNeil University,
"Continuity of Advertising, or,
How to Deal with 'More of the Same,'"
1981
National Center for Health Education, various
speeches and talks,
1989
Proprietary Association presentation,
"1990,"
1977
Southern Methodist University (SMU),
2001
"Talk about Advertising,"
undated
Trinity College,
1991
Box 5
University of Missouri-Columbia School of
Journalism,
2001
University of Texas,
1995
University of Texas,
2001
University of Texas, DeWitt Carter Reddick Award,
2000-2001
[In addition to the speech, the folder contains
correspondence between Gossett and the University of Texas, as well as a brief
biographical note about Gossett.]
Writing Instrument Manufacturers speech,
1973
Yale University School of Management,
"The Development of Advertising:
Agency vs. Client,"
undated
Miscellaneous speeches and speech-related materials,
1954-1985 and undated
(3 folders)
Writings, 1971-1973 and undated
"Advertising about
Advertising"
campaign,
Time magazine,
1971
Encyclopedia of Advertising and
Marketing materials,
1973 and undated
"Questions that run through my mind
when I hear that the recommended advertising budget is 'all in 30-second TV
commercials,"
undated
"Quotations from Chairman
Gossett,"
undated
"Selling the Client First"
,
New York
Times,
1973
Restricted Materials (Closed until 1 January 2011)
(1 box)
Box 6
Administrative Files Series,
1985-1995 and undated
Correspondence and memoranda,
1985-1988
Saatchi, Charles,
1985-1995 and undated
Saatchi, Maurice,
1991-1995 and undated
Oversize Materials
(6 boxes)
Administrative Files Series,
1951-1999 and undated
Advertisements
Box 7
Ivory Soap, 1951-1978 and undated
Box 8-9
Portfolios of Gossett's early work, 1951-1966 and undated
Box 10-11
Cutout figures, undated
Box 12
Printed materials,
1951-1999 and undated
Advertising Age,
1968-1999
Company publications--Compton,
1971-1972
Audiovisual Materials, 1975-2004 and undated (RESTRICTED)
(4 boxes)
Videocassettes primarily feature Saatchi & Saatchi
commercials. Also included is a video recording
from an event celebrating Gossett's 35th anniversary with Compton; several
photographs of this event are available in the Personal
Files Series.
Restrictions on access: Original
videocassettes are closed to researchers. Use copies are available in the
collection.
Original Recordings (CLOSED)
OR1.
"Gossett 35th Anniversary,"
1984.
Format: VHS. Use copy UC1 in Box 16.
OR2.
"Original Saatchi,"
undated.
Format: VHS. Use copy UC2 in Box 16.
OR3.
"Saatchi 1982: 16 Spots,"
1982.
Format: VHS. Use copy UC3 in Box 16.
OR4.
"Saatchi & Saatchi 2004,"
2004.
Format: VHS. Use copy UC4 in Box 16.
OR5.
"Saatchi & Saatchi British
Airways - Manhattan Landings,"
undated. Format: VHS. Use copy UC5 in Box 16.
OR6.
"Saatchi & Saatchi Milt Gossett
Advertising Hall of Fame,"
undated. Format: VHS. Use copy UC6 in Box 16.
OR7.
"Saatchi & Saatchi New York
Reel, November 2000,"
2000.
Format: VHS. Use copy UC7 in Box 16.
OR8.
"Saatchi Classics Plus Italian
Public Service Tuborg and Danone,"
1992.
Format: VHS. Use copy UC8 in Box 16.
OR9.
"Saatchi Show Reel,"
undated.
Format: Use copy UC9 in Box 16. Use copy UC in Box 16.
OR10.
"Old Reel: Garland-Compton,"
undated. Format: U-matic. No use copy available (preservation issues).
OR11.
"Saatchi/Compton merger,"
1982.
Format: VHS. Use copy UC10 in Box 16.
OR12.
"Saatchi & Saatchi: Agency reel,
including public service,"
1995-1996. Format:
VHS. Use copy UC10 in Box 16.
OR13.
"Saatchi & Saatchi: Agency
reel,"
January
2001. Format: VHS. Use copy UC10 in Box 16.
OR14.
"Saatchi & Saatchi: Agency reel
/ Worldwide reel,"
1998.
Format: VHS. Use copy UC10 in Box 16.
OR15.
"Saatchi & Saatchi: Business
Communications: new business agency reel,"
July
1998. Format: VHS. Use copy UC10 in Box 16.
OR16.
"Saatchi & Saatchi: Compilation
reel, UK,"
January 1990. Format:
VHS. Use copy UC11 in Box 16.
OR17.
"Saatchi & Saatchi: Compilation
reel, UK,"
September 1990. Format:
VHS. Use copy UC11 in Box 16.
OR18.
"Saatchi & Saatchi:
International: Old Saatchi, Italy."
Format: VHS. Use copy UC11 in Box 16.
[This video is a duplicate copy of OR27]
OR19.
"Saatchi & Saatchi:
International reel."
Format: VHS. Use copy UC12 in Box 16.
OR20.
"Saatchi & Saatchi: Original
Saatchi."
Format: VHS. Use copy UC11 in Box 16.
OR21.
"Saatchi & Saatchi: Original
Saatchi work: Thatcher material and show reel,"
1975-1982. Format:
VHS. Use copy UC13 in Box 16.
OR22.
"Saatchi & Saatchi: Saatchi
commercials,"
1982. Format:
U-matic. Use copy UC13 in Box 16.
OR23.
"Saatchi & Saatchi: Saatchi
reel, shown at Wake Forest,"
2003-2004. Format:
VHS. Use copy UC13 in Box 16.
OR24.
"Saatchi & Saatchi: 'Shimmer'
plus 10 good ones."
Format: VHS. Use copy UC13 in Box 16.
OR25.
"Saatchi & Saatchi: Staples
Comm."
Format: VHS. Use copy UC13 in Box 16.
OR26.
"Saatchi & Saatchi Compton: New
York City AIDS project/PSA,"
April 1987. Format:
VHS. Use copy UC12 in Box 16.
OR27.
"University of Illinois,"
March 1992. Format:
U-matic. Use copy UC12 in Box 16.
Preservation Masters (Not for Reference use)
MC1-MC8. Format: Betacam SP. Created: 2007-2008.
Box 15
MC9-MC13. Format: Betacam SP. Created: 2007-2008.
Use Copies
UC1-UC13. Format: DVD. Created: 2007-2008
