Inventory of the John F. Hogan Papers, 1928-1992 and undated, bulk 1949-1972
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
Hogan, John F.
Title
John F. Hogan Papers,
1928-1992 and
undated,
bulk 1949-1972
Language of Material
Material
in English
Extent
10 Linear Feet
7,250 Items
Abstract
7,250 Items
John F. Hogan was a sales
representative and manager for several transportation advertising companies,
from the 1940s to the 1970s, responsible for placing advertisements in and on
buses, subways, trains, and transit stations in the northeastern United States,
particularly New York and Connecticut.
The John F. Hogan Papers span the years
1928-1992, with the bulk of the material dating from 1949 to 1972, and document
Hogan's career as an executive in transportation advertising. The collection
consists of photographs, contracts, poster samples, print publications and
other printed material, and scrapbooks of transit advertising images,
clippings, correspondence and memorabilia. Particularly represented in the
collection is Hogan's work for the John H. Breck, Inc. hair-care company.
[top]
Administrative Information
Access RestrictionsCollection is restricted.
Scrapbook originals are closed to researchers. Use copies are
available in the collection.
In addition, collection may contain materials to which the
Acknowledgment of Legal Responsibilities and Privacy Rights form applies.
Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], John F. Hogan Papers, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The John F. Hogan Papers were received by the Rare Book, Manuscript,
and Special Collections Library as a gift in 1995.
Processing Information
Processed by Chris Armstrong, Phoebe Evans, July 1997
Encoded by Chris Armstrong, Richard Collier
Completed August 2006
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
[top]
Biographical Note
| 1910 June 21 | Born in Manhattan, N.Y. |
| 1928 | Graduated Oakwood (Preparatory) School, Poughkeepsie, N.Y. |
| 1928-1936 | Held positions of office boy, clerk, charge of Records and Research, Assistant to Sales Manager, with the Collier Service Corporation (New York) |
| 1936 | Graduated Fordham College, B.S. cum laude (night classes) |
| 1936-1938 | Sales Representative, Collier Service Corporation |
| 1938-1941 | Territorial salesman, H.J. Heinz Co., N.Y. |
| 1941 | Sales Representative, Car Cards Inc., N. Y. |
| 1941-1942 | Sales Representative, Surface Transportation Advertising, Inc., N.Y. |
| 1942 July 11 | Married Ruth Irene Bertsehy (Divorced 1980) |
| 1942-1946 | Army of the United States (A.U.S.)--Signal Corps Officer Candidate School, Ft. Monmouth, N. J. Promoted to 2nd Lt. 1943 Apr. 9. Served in the U.S. and Philippines. Discharged as Captain in 1946 |
| 1946-1948 | Sales Representative, Surface Transportation Advertising, Inc., N.Y. |
| 1949-1951 | Exclusive Local Sales Manager, L.I.R.R. (Long Island Rail Road) Transit Advertisers, Inc. |
| 1951-1953 | Sales Representative, Manager--Connecticut Territory, Transit Advertisers, Inc. |
| 1953-1955 | Sales Representative, Manager Connecticut Territory, Philbin & Coine, N.Y. |
| 1951-1955 | Member, Advertising Club of Hartford, Conn. |
| 1956-1957 | Sales Representative, Hudson Tubes Advertising Corp. |
| 1958 | Account Executive, Savings and Loan Publications, Columbus, Ohio |
| 1959-1972 | Sales Representative, National Sales Manager, Philbin & Coine, N.Y. |
| 1973-1975 | Account Executive, Communications Channels Inc. Publications, N.Y. |
| 1976 | Sales Representative, Transportation Displays Inc., N.Y. |
| 1977 Jan.-Apr. | Sales Representative, Philbin & Coine, N.Y. |
| 1977 May-Aug. | Account Executive, Douglas Leigh Transit Advertising, N.Y. |
Throughout his career, Hogan represented local advertising agencies such as Cronin Avertising, Bergin and Nolan, etc. He also sold printing, an essential component of transit advertising.
[top]Collection Overview
The John F. Hogan Papers span the years 1928-1992, with the bulk of
the material dating from 1949 to 1972, and consist of photographs, contracts,
printed materials, scrapbooks and images of transit station posters and car
cards that document Hogan's career placing advertising within the bus, subway
and rail systems in the northeastern United States, particularly in New York
and Connecticut. Several agencies and client companies are represented in the
collection, including the John H. Breck, Inc. hair-care company.
The Papers are organized into six series: Scrapbooks, Contracts,
Printed Materials, John H. Breck
Inc., Electric Bus Clocks and
Photographs. The Scrapbooks
Series contains scrapbooks, compiled by Hogan in 1992, which include
correspondence, clippings, printed material, photographs, and narrative written
by Hogan. The Contracts Series contains contracts
for the placement of transportation advertising in the northeastern United
States, primarily in New York and Connecticut. The Printed
Materials Series includes books, booklets, magazines, house organs and
trade journals related to the subject of transportation advertising, along with
non-titled print items such as rate cards, articles, clippings, and promotional
materials. The John H. Breck Inc. Series includes
correspondence, printed materials, clippings, and contracts relating to
transportation advertising for Breck hair care products, such as Breck shampoo.
The Electric Bus Clocks Series includes
correspondence, printed materials, and clippings related to transportation
advertisements which featured electric clocks. Examples of the car card
advertisements, posters and signs can be found in the Photographs Series,which includes many undated black and
white car card reproductions, along with color photographs of exterior bus
signs taken in Connecticut during the 1950s and 1960s.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Hogan, John F.
- John H. Breck, Inc.
- Advertising, Outdoor.
- Advertising--Transportation.
- Advertising--Transportation--New York.
- Advertising--Transportation--Connecticut.
- Advertising--Toilet preparations.
- Advertising agencies--United States.
- Advertising executives.
- Hair preparations.
- Clocks and watches, electric.
- Transportation.
- Photographs (AAT)
- Scrapbooks (AAT)
- Car cards (AAT)
- Posters (AAT)
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related materials may be found in the Bates
Worldwide Inc. Records and the Outdoor Advertising
Association of America Archives.
top]
Detailed Description of Collection
Scrapbooks Series, 1928-1992
(2 boxes)
Contains scrapbooks, compiled by Hogan in 1992, that include
correspondence, clippings, printed material, photographs, and narratives
written by Hogan. They are in roughly chronological order and follow Hogan's
career in transportation advertising.
Original scrapbooks are closed to researchers. Please consult the
use copies located in Box 2.
Box 1
Original Scrap Books (Closed to
researchers: see use copies)
Volume 1,
1928-1992
Volume 2,
1937-1955
Volume 3,
1953-1957
Volume 4,
1941,
1959-1977
Box 2
Use Copies of Scrapbooks
Volume 1,
1928-1992
Volume 2,
1937-1955
Volume 3,
1953-1957
Volume 4,
1941,
1959-1977
Contracts Series, 1938-1975 and undated
(2 boxes)
Contains contracts for the placement of transportation advertising
in the northeastern United States, mostly New York and Connecticut. Some
clippings and correspondence are attached to a few contracts. Photographs exist
for some contracts. See cross-reference sheets for the location of photographs
removed from contracts and placed in the Photographs
Series. A few magazine advertisement proofs exist with contracts for
California Prunes. In addition to the
contracts executed by Hogan, the series also contains contracts executed by
J.L. Tribble for Transit Advertisers Inc. prior to Hogan's employment with that
company. Hogan used a variety of systems for the arrangement of contracts:
chronological, location, and client/product category. Arranged
alphabetically.
Box 2
Hudson Tubes Advertising Corp.
General,
1955-1957
Clients
California Prunes,
1956-1957
R.J. Reynolds,
1956-1957
Correspondence relating to contracts,
1956-1957
Surface Transportation Advertising,
Inc.
Sales records,
1946-1949
Transit Advertisers Inc.
Name changed to
Philbin & Coine in 1953.
J.L. Tribble files,
1938, 1940-1951
(12 folders)
Locations
Connecticut,
1951-1955
(5 folders)
New York,
1949-1951
(3 folders)
Station clocks,
New Haven Railroad,
1949-1950
Philbin & Coine
Blank contracts, undated
Chronological file,
1953-1955
(2 folders)
Clients
Communication Channels Inc.,
1973-1975
Connecticut Milk,
1952-1970
Grocery products,
1959-1972
Includes
Almar Packing, Bertoli Olive Oil, Progresso
Foods, Pure Maid Orange Juice, PJ Ritter Foods, Vita Food Products, Coca Cola,
Dr. Pepper, Bon Core Wine.
Hull Brewing,
1951-1972
National Distillers,
1968-1972
Pepsi-Cola,
1952-1972
Box 3
Political,
1952-1972
(2 folders)
Roessler Packing,
1957-1972
Scotches,
1960-1970
Includes
Schenley, Cutty Sark, Clan MacGregor, Cluny,
Black Bull.
Seven-Up,
1959-1972
Southern Connecticut Gas Co.,
1959-1972
Tassette, controversial,
1959-1960
Torrington's mini bus,
1962,
1968
Various multi-city advertising,
1958-1972
Includes
American Driving School, Capital Cities
Broadcasting (WTNH-TV Channel 8), City Trust Co., Connecticut Commercial
Travelers, Connecticut National Bank, New Haven Business School, Putnam House
Restaurant, Roto-Rooter Service, Southern New England Telephone, Speedwriting,
State National Bank, WPLR-FM Radio.
Locations (Conn.)
Bridgeport,
1958-1972
Danbury, Derby, Norwalk, New Britain,
Springfield,
1958-1970
New Haven,
1947-1972
Stamford,
1958-1972
Waterbury, Torrington,
1959-1972
Rates and data,
1953-1976
Printed Materials Series, 1928-1977 and undated
(2 boxes)
Series is divided into two subseries: Publications; and Other Printed
Materials. The Publications Subseries
includes reports, manuals, trade journals and serial publications relating to
the transit advertising industry. The Other Printed
Materials Subseries includes clippings relating to labor disputes and
strikes in the transit industry between 1955 and 1975
(Hudson Tubes, the
Connecticut Railway and Lighting Co., and the
Connecticut Company bus system). Also included
are several car card advertisements for General Electric from the 1950s.
Arranged alphabetically.
Large format items have been removed to Oversize Materials. A note so indicating has been inserted
in the finding aid at the item's original location. Where an entire folder has
been so removed, the folder title will appear in brackets to indicate its
logical location within the finding aid.
Publications Subseries, 1928-1977 and undated
$6 3/4 Billion Market and How You Can
Sell It,
1950s
Publication of
Hudson Tubes.
Andy Awards '67,
1968
BMT Advertiser,
1934 July-1935
Jan.
Publication of
Brooklyn Manhattan Transit; continued by
the
CSC Advertiser.
Canadian Media, Standard Rates and Data
Service,
1953 Aug. 5
CSC Advertiser,
1935 May-1937 Jan.
Publication of
Collier Service Corporation; continues
BMT Advertiser.
Daily Except Sundays,
1938
Produced by
Edward Streeter and illustrated by
Gluyas Williams; published for
Transit Advertisers Inc.
Fame: A Journal for Advertisers,
1935 Feb.-1937 Dec.
House organ for the
Interborough Rapid Transit.
In N.Y. City, This is Outdoor
Advertising,
ca. 1977
Published by
Douglas Leigh Transit Advertising.
Interborough Rapid Transit Sales Manual,
1928
The King Size Millions
(Chicago),
ca. 1965
Lexicon of Terms Commonly Used in
Transit Advertising,
1969
National Association of Transportation Advertising
(NATA),
1949-1951
National Real Estate Investor,
1973 Sept.
Published by
Communication Channels Inc.
N.Y. Subway Advertising Circulation
Analysis,
1947, 1953
Plants, Sites, & Parks,
1974 Mar./Apr.
Published by
Communication Channels Inc.
Producing Low-Cost Results with
Transportation Advertising, undated
Reading and Riding and
'rithmetic,
1946
Shopping Center World,
1974 May
Published by
Communication Channels Inc.
Some Questions and Answers About
Advertising,
ca. 1955
By Elon G. Borton.
Box 4
Standard Rates and Data Service,
Transportation Advertising,
1952 Feb.-1977 May
(Incomplete run)
Box 5
Study of Outside Transit Poster
Exposure,
1959
Successful Business,
1955 Sept.-1969 May (Not
a complete run)
Suggestions for the Advancement of
Outdoor Advertising,
1962
Publication of
American Association of Advertising Agencies
(AAAA).
Tide,
1950 May 19
Cover story on transportation advertising.
Transit Advertising,
1970
By
George T. Clarke; published by the
Transit Advertising Association.
Transit Advertising and the Bus of
Tomorrow,
1963
Publication of
American Transit Association.
Transit Millions: Under-Million Markets
Edition,
1964
Transit Record,
1958
Publication of
N.Y. City Transit Authority.
Transportation Advertising,
1940-1948,
1950
By
James Benton Lackey; published by Harvard
Business School.
U.S. Transit Advertising $
Volume,
1966
Other Printed Material Subseries, 1920s-1977 and undated
Includes non-titled printed materials, such as rate cards,
articles, clippings, and promotional materials, along with maps of bus, subway,
and rail lines, posters, and car card advertisements. Arranged
alphabetically.
Box 5 (continued)
Articles relating to transportation advertising,
1938-1968
Bendix washers and
Bulova watches,
1949
Miscellaneous printed materials including
car card reproductions.
Bus sign frames,
1949-1970
Materials relating to design and specifications. See
Photographs Series for cross references.
Bus sign production specifications,
1952-1977
Includes paint, paper and board samples.
[Car card advertisements: removed to
Oversize Materials]
Clippings,
1955-1975
Mainly relate to labor disputes and strikes on the
Hudson Tubes, the
Connecticut Railway and Lighting Co. and
the Connecticut Co. bus system.
Connecticut Milk Producers Association,
promotional materials,
1955-1964
Frigidaire car card reproductions,
1949-1952
See Photographs Series for cross
references.
General Electric car card reproduction booklets,
1950-1954
[Maps: removed to Oversize
Materials]
[Posters: removed to Oversize
Materials]
Promotional materials,
1953-1957 and
undated
Includes materials for
Alpo Dog Food, Handy's Brightwood Products, Old
Taylor Bourbon, Progresso Foods, Calvert Whiskey, Pure Maid Orange Juice,
California Prunes; see Photographs Series
for cross references.
Rate cards,
1920s-1975
Bauer & Meyer Inc. (CR&L Lines),
1940s
Communication Channels Inc.,
1973-1975
Includes
Shopping Center World;
National Real Estate Investor;
Plants, Sites and Parks.
Douglas Leigh Transit Advertising Inc.,
undated
Hudson Tubes,
1920s or 1930s,
1956
Mutual Transportation Advertising Inc.,
undated
Red Arrow Lines,
1953
Surface Transportation Advertising,
Inc.,
1945-1947
Transit Advertisers, Inc.,
1941-1950
Transportation Displays Inc. (TDI),
1976
Worcester Street Railway Company,
1948-1951
Receipts
Frank's Restaurant, Hartford, Conn.,
1955
Sales brochures
Transportation Displays, Inc. (TDI)
1975
(2 folders)
Oversize Materials
Car Card Advertisements
American Gas Association
General Electric
Goodall, Palm Beach Slacks
Highpoint
John H. Breck Inc.
Lewyt Vacuum Cleaners
Speedwriting School
Trans American Airlines
Winston Cigarettes
Maps,
1936-1975
Posters, undated
Antique Exposition and Sale
Home Expo
Madison Square Garden Antique
Show
Motor Boat Show
N.Y. Coliseum
John H. Breck Inc. Series, 1944-1955
(1 box)
Correspondence, printed material, clippings and contracts relating
to transportation advertising by
John H. Breck Inc. See Oversize Materials within the Printed
Materials Series for car card advertisements. See Photographs Series for cross references.
Box 5 (continued)
Breck Gold Box,,
"The Advertising Media We Use,"
1955
Dioramas,
1944-1953
Mitchell, McCandless & Klaus
(Cleveland),
1954-1955
National coverage,
1951-1955
Electric Bus Clocks Series, 1955-1959
(1 box)
Correspondence, printed materials, and clippings, related to
transportation advertisements which featured electric clocks. Included is a
booklet written for the manufacturer of the clocks which includes a personal
history of John Hogan and a proposal for electric clock advertisements on the
N.Y. City Subway System. See Photograph Series for
cross references.
Box 5 (continued)
General,
1955-1959
Photographs Series, 1941-1972 and undated
(1 box)
Photographs of transportation advertisements. Included are car
card reproductions, which are undated black and white copies of car card
advertisements arranged by product category. Also included are color
photographs of exterior bus signs taken in Connecticut during the 1950s and
1960s. These are arranged in product categories and by location of sign on the
bus. Negatives exist for these photos. A few black and white photographs exist
featuring advertisements on the interior and exterior of buses and subways. Two
sample booklets of bus signs compiled by Hogan include mostly color
photographs, similar to the exterior bus sign photographs taken in Connecticut
in the 1950s and 1960s. Also included in this series are photographs separated
from other series. Cross reference sheets indicate the part of the collection
from which the photos were removed.
Box 6
Bus sign sample booklets
Connecticut,
1960s
Miscellaneous,
1960s
Car card reproduction print information,
undated
Car card reproductions, black/white, undated
Appliances--Household
Household
RCA Victor
Automobiles
Bakeries/Bread
Dairies
Department stores
Drug stores
Fashions
Financial
Florists
Fuel
Furniture
Gifts
Hardware
Jewelers
Laundry/Cleaners
Miscellaneous
Morticians
Opticians
Photography
Press/Radio
Real estate
Restaurants
Telephone
Travel
Utilities
Connecticut bus photos, black/white,
1951-1956
Exterior bus bigns, Connecticut, color,
1950s-1960s
(3 folders)
Automobiles (new and used cars, dealers, mufflers,
rental cars, tires)
Banks (commercial, savings)
Beer and whiskey
Bus front signs
Bus painted sides
Bus rear signs
Dairy and milk
Media (
N.Y. Times, radio, television
stations)
National or regional advertisers
Negatives
(3 folders)
Pet food (Alpo, Calo dog and cat food)
Political
Soft drinks
(Coca Cola, Pepsi Cola, No-Cal, RC,
Seven-Up)
Utilities
(Bridgeport Gas; New Haven
Gas)
Hudson Tubes Inc.,
1950s
Interior bus photos, black/white,
1941-1942
Photographs removed from other Series
See cross reference sheets attached to photo for other items
relating to the photographs.
Contracts
Philbin & Coine,
1954-1972
Printed materials relating to bus sign
frames
Transit advertisers,
1949-1952
John H. Breck, Inc.,
1954
Printed materials,
1953-1962 and
undated
