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Preliminary Inventory of the Jeffery Collection of Diamond Promotional Materials, 1939-1998, bulk 1974-1998

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Descriptive Summary

Title
Jeffery Collection of Diamond Promotional Materials, 1939-1998, bulk 1974-1998
Creator
Jeffery, Robert K.
Extent
459 Items
4.5 Linear Feet
Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Language
English.
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Administrative Information

Access Restrictions
This collection is restricted.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], Jeffery Collection of Diamond Promotional Materials, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The Jeffery Collection of Diamond Promotional Materials was received by the Rare Book, Manuscript, and Special Collections Library as a gift in 2000.
Processing Information
Processed by Lisa Stark
Completed September 12, 2000
Encoded by Walt Evans
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
            

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Biographical Note

Jeffery is a longtime administrator and lecturer in retail sales, administration, and the manufacturing of jewelry.

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Collection Overview

Collection documents the artwork and printed promotional materials Robert K. Jeffery commissioned, used, or referenced in diamond advertising. Most items are the output of the advertising agency N. W. Ayer and Son, Inc., often featuring De Beers diamonds and outdoor advertising promotions. Other items are more general to the diamond marketing industry, including marketing statistics, and gemology periodicals. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
  • Jeffery, Robert K.
  • N.W. Ayer and Son
  • De Beers Consolidated Mines.
  • Advertising--History.
  • Advertising, Outdoor.
  • Diamonds.
  • Precious stones.
  • Jewelry--United States--History--20th century.
  • Jewelry trade.
  • Market surveys.
  • John W. Hartman Center for Sales, Advertising & Marketing History.
List of Series in Collection
Accession #2000-0328
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Preliminary Description of Unprocessed Collection

Accession #2000-0328

Box 1
Printed Materials
DeBeers Diamond Promotion Guide
DeBeers commissioned art
DeBeers Annual Reports, 1983-1987
50 Years of DeBeers Ads
DeBeers Ads - foreign (slides)
DeBeers Carat Club
DeBeers Promotional Materials
Ayer Glossary of Advertising and Related Terms, 1977
Ayer: Information for employees
Gems and Gemology, 1990-1998
Marketing workshop binder
The Market for Diamond Jewelry, United States, 1982
Diamond Promotion Guide
Article on advertising from National Jeweler, 1986 June 1
1988 Red Book, The Market for Diamond Jewelry, United States
1988 Blue Book, The Market for Diamond Jewelry, United States
Misc. diamond promotional materials
Robert K. Jeffery Resumé
Box 2
Videotapes (VHS)
The videotapes are closed for 15 years from date of creation.
In addition, Technical Services needs to format use copies of video tapes before use.
Rock video, An International Affair, 2 spots
Training program: "The Diamond Engagement Ring"
Training programs with booklet
"Diamonds for Men," 1987
"Diamond Product Knowledge," 1988
NW Ayer, Field Force Conference Tape
Ayer Field Force Conference Tape Revised, 1990   (2 tapes)
Diamond Rules
From Rules to Riches
Power of Love, 1990
DPS Videos   (2 tapes)
Large Stone Ring, 1988
Diamond Masters Speeches
NW Ayer, Spring '89
Ayer 1990 Dealer Version, Commercial Reel
"Adamas K - The Wizard of Opportunity"
"Beauty of Diamonds" , videotape (Beta)
Promotional Materials (matches, playing cards)
Box 3
Album of DeBeers advertisments, 1939-1990s
   Oversize Folder 1
Printed artwork and diamond promotional posters