Inventory of the Kensinger Jones Papers, 1934-2001 and undated
[top]Descriptive Summary
TitleKensinger Jones Papers,
1934-2001 and undated
Creator
Jones, Kensinger, 1919-
Extent
37 Linear Feet
22,500 Items
Repository
22,500 Items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
English.
[top]
Administrative Information
Access RestrictionsCollection is restricted.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], Kensinger Jones Papers, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The Kensinger Jones Papers were received by the Rare Book,
Manuscript, and Special Collections Library as a gift in 1999-2001.
Processing Information
Processed by Cathy Abernathy and Michael Shumate
Completed March 12, 2002
Encoded by Michael Shumate and Jeff Payne
Processing of this collection was supported in part by a gift from
Kensinger and Alice Guseman Jones.
This finding aid is NCEAD compliant.
[top]
Biographical Note
| 1919, Oct. 18 | Born in St. Louis, Mo., to Walter C. and Anna (Kensinger) Jones |
| 1937 | Graduated from Roosevelt High School |
| 1938-1939 | Nadine College of Advertising, St. Louis |
| 1939-1940 | Washington University |
| 1941-1944 | 138th Infantry: Alaska; 337th CTD Pennsylvania |
| 1944, Oct. 7 |
Married Alice May Guseman, Pa.
Children: Jeffrey Kensinger, b.1948; Janice Anne, b.
1950
|
| 1944-1952 | Freelance writer, St. Louis, for Radio Stations KMOX and KSD, Premier Radio Enterprises, Gardner Advertising Agency, and local government and non-profit agencies |
| 1952-1957, Aug. | Leo Burnett Company, Chicago: Copywriter, Television and Radio Department; and TV Group Head (1955) |
| 1957, Aug.-1967 | Campbell-Ewald Company, Detroit: Creative Director for TV and Radio, Vice President, 1957-1960; Senior Vice President and Creative Director, 1960-1966; Executive Vice President and Creative Director, 1966-1967 |
| 1959 | Grand Prix, Cannes International Film Festival, for "An American in Paris" |
| 1961 | Grand Prix, Cannes International Film Festival, for "The Magic Ride" |
| 1968-1970 | D.P. Brother Company, Detroit: Senior Vice President and Executive Creative Director |
| 1971-1973, Mar. | Leo Burnett Company, Chicago: Senior Vice President and Executive Creative Director |
| 1973, Mar.-1974, Apr. | Leo Burnett Pty. Ltd., Sydney, Australia: Regional Creative Director |
| 1974, Apr.-Dec. | Leo Burnett Pte. Ltd, Singapore, Malaysia: Regional Creative Director |
| 1974, Dec. 31 | Retired from Leo Burnett Company |
| 1975-1976 | Consultant to Leo Burnett Company, Chicago and Leo Burnett Pte., Ltd, Singapore, Malaysia |
| 1975- | Writer, farmer, Barry County, Mich. |
| 1979 | Wilding Advertising, Southfield, Mich.: Creative consultant |
| 1981-1983 | William R. Biggs/Gilmore, Kalamazoo, Mich.: Creative Supervisor |
| 1982-1995 | Lecturer, Department of Advertising, Michigan State University |
| 1988 | Visiting Lecturer, People's Republic of China, U.S. Exchange Program in Advertising |
| 1990 | Visiting Lecturer, Taipei, Taiwan and Jakarta, Indonesia |
| 1992 | Visiting Lecturer, Dalhousie University, Nova Scotia |
| 1996 | Professor Emeritus, Michigan State University |
Other awards include the American Film Festival, Best of Automotive Award, 1961; Film Festival Hall of Fame for two commercials, 1965; and the American Freedoms Award, 1985
[top]Collection Overview
The Kensinger Jones Papers, 1934-2001,
document Jones's primary career as an executive for several major advertising
agencies, including Leo Burnett Company, Campbell-Ewald Company, D.P. Brother
and Company, Wilding Advertising, and William R.Biggs/Gilmore Associates; and
his second career as a professor of advertising at Michigan State University.
Materials consist primarily of correspondence, memoranda, notes, reports,
scripts, and audiovisual materials that document the development of print,
radio, and television advertising campaigns for a wide variety of clients. The
history and management of advertising companies in Chicago and Detroit in the
United States, in Australia, and in Singapore is also represented. Major
clients documented include Chevrolet, the Florida Citrus Commission, General
Motors Corporation, and Oldsmobile.
The Advertising Agencies Series, the
largest, includes memoranda and correspondence related to the executive
management of each agency and Jones's role in organizing and directing the
creative activities of the agency or advertising team. Materials from Jones's
work at the Leo Burnett Company consist primarily of office memoranda and
weekly progress reports for radio and television commercials for clients such
as: Mars, Incorporated; Kellogg Company; and the Green Giant Company. In
Southeast Asia, Jones served as Regional Creative Director for Leo Burnett
offices in Sydney, Singapore, Kuala Lumpur, Hong Kong and Bangkok. Materials
include correspondence, speeches for creative seminars, and scripts for two
films for the Singapore Tourist Promotion Board. Jones worked mainly with
clients in the automotive industry, specifically Chevrolet at the
Campbell-Ewald Company and Oldsmobile at D.P. Brother Company (as well as at
Leo Burnett). Materials about General Motors relate to the potential of
television specials for corporate advertising to promote the GM "Mark of
Excellence" and the corporation's responsiveness to environmental and safety
issues in the late sixties and seventies. Closely related to the Advertising
Agencies Series, the Correspondence and Memoranda Series
consists of carbons of outgoing correspondence from Jones, filed in
chronological order with some memoranda.
Nearly a third of the collection pertains to Jones's tenure from
1982-1995 as Lecturer in the Department of Advertising, the School of
Communication Arts at Michigan State University. The Michigan State University (MSU) Series includes
correspondence with colleagues and students, materials from academic
conferences and MSU's Visiting Advertising Professional program, as well as
copies of
"Impact,"
the alumni
newsletter for the Advertising Department. Of particular note are materials
related to China and Taiwan in 1988 and 1990. The Course
Materials Subseries details his advanced courses in creative
advertising. In order to create a realistic, professional experience for the
students, Jones assigned group projects that required students to create
advertising campaigns or marketing strategies for national or state clients,
local businesses, and university departments, including Archway Cookies,
Oldsmobile, McDonalds, American Tourister, the Muskegon County Museum, and
several MSU facilities and departments. The projects were presented to the
class and evaluated not only by the client and Professor Jones, but also by the
other students.
Throughout his life, Jones considered himself primarily to be a
writer, and the Writings and Speeches Series
reflects Jones's lifelong writing efforts. The series includes a wide
variety of professional, personal, and unpublished writing: advertising
presentations, speeches, articles, advertising seminars, scripts for radio
programs and plays, poetry, an unpublished novel, and an autobiography. The
Speeches Subseries and Published
Articles Subseries document his creativity in advertising and his
contributions to the industry as well as to local schools and organizations.
Material in the Personal Series demonstrates his
activities with professional and civic organizations; in addition this series
contains personal correspondence and materials about the life and career of Leo
Burnett.
Much of Jones's creative work in advertising was produced for the
broadcast media, especially the early days of television advertising in the
1950s and 1960s. The Audiovisual Materials Series
includes film and sound materials that document television advertising
and Jones's creative contributions to the professional education of his
advertising colleagues. Because several of his most successful films about
advertising or creativity originated as speeches with slides, these materials
are particularly rich in conjunction with related materials in the
Writings and Speeches Series.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Advertising agencies.
- Advertising agencies--Employees.
- Advertising agencies--Illinois--Chicago.
- Advertising agencies--Michigan--Detroit.
- Advertising--History--20th century.
- Advertising--United States--History--20th century.
- Advertising--Study and teaching--United States.
- Advertising agencies--Asia.
- Advertising agencies--Australia.
- Advertising agencies--Singapore.
- Advertising agencies--Management.
- Advertising executives.
- Advertising, Public service--United States.
- Automobiles--Advertising.
- Automobiles--Marketing.
- Brand name products.
- Burnett, Leo, 1891-
- Campbell-Ewald Company.
- D.P. Brother and Company.
- Florida Citrus Commission.
- General Motors Corporation.
- Jones, Kensinger, 1919-
- Leo Burnett Company.
- Michigan State University--Faculty.
- Radio advertising.
- Scripts (documents).
- Television advertising--Video recordings.
- Television advertising--United States--History.
- Wilding Advertising.
- William R. Biggs/Gilmore Associates.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
ADVERTISING AGENCIES, 1952-1983 and undated
Arranged in subseries for each agency where Jones worked;
subseries appear chronologically by the date that Jones first worked at each
agency. This series consists primarily of office memoranda, correspondence,
scripts for advertising presentations to clients, scripts for television or
radio commercials, newspaper and magazine articles, and a few photographs. An
Information Folder found in the inventory drawer at the Rare Book, Manuscript,
and Special Collections Library contains additional biographical data and a
description of Jones's positions with each agency. See individual subseries for
more specific arrangement notes.
Leo Burnett Company, Chicago, 1952-1957; 1971-1973; 1973-1976, and undated
Arranged by three chronological time periods, when Jones held
different positions with the agency in Chicago and South East Asia. Within each
time period, the folders are arranged alphabetically.
Box 1
1952-1957
Broadcast Continuities, various clients,
1954-1957
Color TV memoranda,
1954-1955
"Finally
Somebody Has to Get Out an Ad,"
Burnett speech,
1955 Oct. 13
Job Application and Work Samples,
1952-1955
Leo Burnett Company. Archive materials,
1955-1956, 1968, 1989
(3 folders)
"Lest We
Forget-A Television History ... 1931-1952."
Script (not produced) re the
Democratic Party,
1952
Memoranda, miscellaneous,
1955-1957
Office Memoranda from Leo Burnett or R.N. Heath,
1953-1957
(2 folders)
"Pick Yourself a
Problem,"
campaign for the American Heritage Foundation. Ad proofs
(16x22),
1968
Scripts, storyboards, and memos, re clients:
Kellogg, Commonwealth Edison, Procter and Gamble, and Mars,
1954-1957
Box 2
"A Study of
Attitudes Toward Chrysler Corporation and its Cars,"
1962 July
Weekly reports, Group 2,
1954-1955
1971-1973
"Articles worth saving--client and competitive,"
including memos and notes,
1965-1972
Chicago Better Business Bureau,
1971-1973 and undated
Correspondence, miscellaneous,
1970-1973
[Creative Department] Memos:
":30s vs
:60s"
and
"11 golden rules
for :30's"
"Creative
Quality Control at Burnett: An In-Depth Appraisal,"
[ca. 1969]
D.P. Brother and Company, Detroit [renamed Leo
Burnett Company of Michigan in
1971].
"Operating
Procedures,"
1971-1972
"Drug
Abuse:"
Conference on Communication and Drug Abuse by the National
Association for the Prevention of Addiction to Narcotics and J. Walter Thompson
Company, 1972 Nov.-Dec.
Box 3
"Federal Trade
Commission,"
1971-1973
Florida Citrus Commission,
1971
(2 folders)
General Motors Corporation,
1971-1972
(3 folders)
"Legal
Substantiation,"
1971-1972
Management memoranda,
1971-1972
Box 4
New Business: United States Travel Service,
1973
Oldsmobile-Creative Group F-1,
1971-1972
Oldsmobile-1972 Model Year
Dealer Point of Sale material,
1970-1972
"Ninety Eight:
Quite a Substantial Car,"
1971
Planning,
1970-1971
Pollution,
1969-1972
Presentations,
1971
Safety and ecology,
1971
"Statements of
Advertising Objectives and 1972 Strategies,"
1970-1971
Box 5
Oldsmobile-1973 Model Year
Exhibits and Scripts,
1972
(2 folders)
Forecast re the 1980 marketplace for automotive
advertising,
1971-1972
Memoranda, scripts, and presentations to GM,
1972
Omega (X-car), correspondence and memos about
development and marketing,
1971-1972
Planning: office memoranda and correspondence,
1972
Box 6
Press Releases and Photographs,
1972-1973
(2 folders)
"Statements of
Advertising Objectives and 1973 Strategies,"
1972
(2 folders)
Timetable/meetings,
1972
Pillsbury,
1972
Producers and suppliers for media advertising
correspondence,
1970-1972
Product Group Assignments,
October 16, 1972
Public Service Communications Council of Chicago
(PSCCC)
Activities in other Cities,
1970-1972
Advertising Campaigns,
1971-1973
Box 7
Correspondence and proposals for setting up the
PSCCC,
1971
Correspondence and memos on PSCCC activities on
venereal disease and pedestrian safety,
1972
Information folder,
1971-1972
Operations Committee, Agendas and Meeting Reports,
1971-1973,
(2 folders)
Resignation from Leo Burnett Company, USA; memoranda
and correspondence,
1970-1973
Truth in Advertising: correspondence on symposium at
the University of Toronto,
1972 Nov.-Dec.
Williams, Lowell: correspondence requesting position
at Leo Burnett,
Feb. 7 1973, 1963-1964, 1973
"Year-end report
to Burnett People"
and related materials,
1970-1972
Box 8
1973-1976
The Advertisers Association, Singapore. Speeches,
1974, 1976
(3 folders)
Advertising Code of Ethics,
1973 and undated
ASEAN [Association of South East Asian Nations]
Presentation Report,
1976
(2 folders)
Australian Dairy Board,
1973
Bangkok regional office,
1973-1974
Brisbane regional office,
1973-1974
Business and Health Insurance,
1974
Business Correspondence: re employment in Southeast
Asia,
1973-1974
Business Correspondence: re income tax return,
Republic of Singapore, and personal financial assets,
1977
Business expenses and travel schedules to regional
offices,
1973-1974
[Consultant to Leo Burnett, (South East Asia)]
1975-1976
(folders 1-2 of 4)
Box 9
[Consultant to Leo Burnett, (South East Asia)]
1975-1976
(folders 3-4 of 4)
Creative Seminars, Kuala Lumpur, speeches:
"The Minstrel
Principle"
and
"Some
Advertising that Works,"
1974-1975
Creative Seminar, Singapore.
"Leo Burnett's
Creative Beliefs,"
March 26-27, 1975
[Credentials Booklet]-"Leo Burnett Pty. Limited,"
May, 1972
[Credentials Booklet]-"Leo Burnett,
International-Bangkok,"
1973?
General Motors Corporation (South East Asia),
1973-1974
Guild Marketing Company Pty. Limited - "A Commentary
. . ."
April 6, 1973
Hardboards Australia Ltd,
1973-1974
Hong Kong regional office,
1973
Jardine, Matheson, and Co. Ltd.,
1974
Kuala Lumpur (Malaysia) regional office,
1973
(2 folders)
Levi, scripts for commercials,
1973
Leo Burnett Company correspondence,
1973-1977
(Folder 1 of 5)
Box 10
Leo Burnett Company correspondence,
1973-1977
(Folders 2-5 of 5)
Leo Burnett Company newsletters:
"Leo Burnett
World News,"
and
"News From
Around the World"
1971-1977
Leo Burnett Company newsletters: Leo Burnett USA
News,
1972-1973
London office. Hixon, Carl, correspondence and
exhibits,
1973
London office. Correspondence,
1973-1974
London office. List of commercials for Nestle
presentation,
May 6, 1976
MAS (Malaysia Air System) 1977-1978 Campaign,
Nov, 1976
New Business:
"General New
Business Presentation"
re the four I's of advertising,
1974?
Personal correspondence,
1973-1974
(3 folders)
Box 11
Personnel, correspondence and memoranda,
1973-1975
Publications on South East Asia,
1975-1977
Qantas Airways Limited. Brief and analysis,
[ca. 1970s]
Qantas Airways Limited.
"Advertising
Presentation, Australian Region,"
March 26, 1973
Regional Creative Director - Correspondence,
1973-1975
(5 folders)
Box 12
Rice Marketing Board for the State of New South
Wales. Media plan and budget,
Jul-Aug, 1973
Rothmans International. Kuala Lumpur (Malaysia)
regional office,
1973
Singapore Convention Bureau,
"Creative and
Media Recommendations, fiscal 1975-76,"
1974
Singapore regional office: Correspondence and copies
of
Singapore Travel
News,
1973-1974
Singapore regional office: Correspondence and
materials related to advertising in Singapore and S.E Asia,
1974-1975
Singapore regional office: Correspondence with J.
Flynn of Tokyo regional office, re conflicts with the Singapore Tourist
Promotion Board account and with the marketing films,
April-May, 1975
Singapore Tourist Promotion Board
Consultant trip,
1976 Sept.-Nov.
"Creative and
Media Recommendations . . ."
1974 Feb.
(2 folders)
Film Projects,
1973-1975
Background materials and scripts for
"Singapore:
A Child of my Own,"
1974 Jun. 24 and
"Singapore
Speaks,"
undated, 1973-1975
Box 13
Correspondence, re revisions, production, and
comments; (includes script for
"Singapore-Child of My Own),"
1974-1975
Correspondence and notes for two film projects:
"Where the
World Comes Together"
and
"A Child of
My Own,"
1974-1975
"Where the
World Comes Together: Singapore, Convention City."
Production notes and
scripts,
1974-1975
Marketing, Sales, Advertising for Fiscal 1976-77,
1975 Oct. 21
Presentation, re marketing and advertising,
1975 (aboard boat, Rasa Sayang)
Publications,
1971-1975
(2 folders)
--
"Travel
Agent - Manual, 1975"
:
"Welcome to
Singapore"
handbook
1975;
"Singapore
Weekly Guide, March 1975,"
1974-1975
--
"Convention
City, Singapore: Where the World Comes Together"
1974 and earlier edition
"Singapore:
Convention Center of the East"
1971, 1971, 1974
Box 14
South Pacific Advertising, Fiscal 1977-1978,
1976 Oct.
Sydney office. Creative Procedures,
1973-1974
(2 folders)
Sydney office. General,
1973-1974(including schedule for visit by P.
Schaff, President Leo Burnett Company, Chicago,
March, 1974)
Tasmania,
undated
Waltons Limited,
1973-1974
Miscellaneous: "The Corporate Image in the New Age and
Mergers: A Time for Re-appraisal," study by Leo Burnett and Company, speech,
and related correspondence, 1967, 1971, and undated
Campbell-Ewald Company, Detroit, 1957-1967 and undated
Arranged alphabetically by major subject categories that
correspond to Jones's work as Creative Director and Executive Vice-President.
Major accounts include Chevrolet, General Motors, Florida Citrus Commission,
and other new business prospects. Many of the files pertain to the operation
and reorganization of the Creative Department as well as the management of the
agency, when Jones served on the Executive Committee. Several Chevrolet film
commercials won awards at notable advertising competitions. The papers also
reflect Jones's focus on professional development -- coordinating seminars
within the agency, writing articles, and presenting workshops with state,
regional, and national advertising organizations. One effort resulted in the
"Creativity"
film, later renamed the
"Horse and the
Fiddle."
Another,
"Whatever Happened to
Mrs. Momiyama,"
related the role of advertising in a free economy and
the resurgence of the Japanese economy after WWII. Both a filmstrip and a film
version were distributed by the American Association of Advertising Agencies
(AAAA) to high schools and colleges. See also the Audiovisual Materials Series.
Box 15
AAAA
"The Adman
(Thought Leader Version),"
1962
Four brochures (incl. one by Leo Burnett),
1961-1963
"Whatever
Happened to Mrs. Momiyama"
: correspondence and materials on converting
film into an educational filmstrip,
1963-1966
Articles
Ad Making and Communication,
1960-1966 and undated
(2 folders)
"Advertising
Industry,"
1961-1967
(Folder 1 of 2)
Box 16
"Advertising
Industry,"
1961-1967
(Folder 2 of 2)
Automobile and Automobile Industry,
1962
Management,
1961-1966 and undated
Radio and Television,
1961-1966
[Untitled] by Leo Rosten,
The University of
Chicago Magazine
[1962]
Awards
American TV Commercials Festival and Forum;
correspondence; newsletters,
1960
Cannes Film Festival,
1959
Clients
Boeing: Presentation,
1964 Jan. 24
Chevrolet
Ad Committee Review,
1962
1961 model year -
"Invisible Car
Commercial, Magic Ride;"
correspondence; script,
1959-1960
1963-66 model years:
"Youth
Market,"
memos; speeches; report of 1962 Male College Student Survey,
1963-1964
Box 17
1967 model year: An Evaluation of Four Major
Advertising Media as Used by the GM Automotive Divisions and Their Competition
[undated]
1967 model year:
"Market-by
Market Campaign - Research,"
1966-1967
1968 model year - "Talk to Creative Staff,
February 10, 1967;" re new General Sales Manager
for Chevrolet
Photographs, ca.
1960
Delco
"Project
66"
Presentation
Detroit Edison Presentation,
1964 May 12
Firestone presentations,
1963, 1967
(2 folders)
Florida Citrus Commission
Presentation,
1961 Oct. 11
Presentation,
1962 Aug. 2
Presentation,
1962 Sept. 14
Presentation,
1963 Mar. 25
Presentations,
1963: Jun. 22, Aug. 9, Sept. 4
Presentation,
1964 Jul. 9
Presentation,
1965 Sept. 1
Box 18
Presentation,
1965 Oct. 18-20
Presentation,
1965 Dec. 8
Publicity re termination of account,
1966
Presentation,
1966 Mar. 2
(3 folders)
Florists Telegraph Delivery Association
Presentation,
1962 Sept. 19
Presentation,
1963 Apr. 18
Box 19
Folger Coffee Western Division; Presentation to
Procter and Gamble,
1965 Sept. 2
General Motors Corporation
Corporate advertising correspondence, memos, and
scripts,
1962-1963
Corporate advertising memos and correspondence,
1965 Jan. - Sept.
Corporate image: Memos; correspondence re
television advertising for GM as an institution
March - Sept., 1959
Corporate image: Proposal by NBC to CECO for GM
sponsorship of television program specials,
1959
Sales Manager Presentation Jun. 3; General Motors
Overseas Operations conference, Detroit,
1966
Sale Managers Presentation
Sept. 22; Opel Dealers, New York,
1966
Working Agreement for advertising services with
Euclid Division,
1966
General Motors Institutional
Advertising proposals for "Informational Campaign"
1960-1961
Corporate Image: articles and pamphlets,
1958-1959
Corporate Image: correspondence and memoranda,
1958-1960
Box 20
Danny Kaye TV Special,
October 30, 1960, sponsored by GM,
1960-1961
(2 folders)
"Exploratory"
: correspondence and memos re
institutional advertising,
1958-1960
"General
Motors corporate Promotion Philosophy and Television Recommendations,"
1959
"GM
Spectacular"
television special featuring musicals by Lerner and Lowe;
memos; correspondence,
1959
GM Styling Center Project: Production of color
slide film for speech by W.L. Mitchell at GM Conference at Greenbrier, W. Va.;
correspondence,
1959
Miscellaneous, including letter describing
"The General
Motors Communications Program,"
1962
Motorama: articles,
1957-1958
Motorama: correspondence and scripts for
advertising film and stage shows,
1958-1959
Television Programming,
1965
Television Special:
"An Evening of
Excellence"
memo and proposal,
1967
TV Commercial Recall Study,
1960
TV Presentation,
1959-1960
Box 21
TV Programming: scripts; memos; correspondence,
1958-1960
Used car campaign on theme of "reliability" and
speech on reliability by S. E. Skinner, GM,
1960-1961 and undated
World's Fair Project - correspondence; memos about
the GM exhibit at the 1964 World's Fair in New York,
1961
Marathon Oil Company:
"Guarantee"
speech for presentation,
1964 Dec. 2; speeches, creative drafts, and
research reports,
1963-1964
Meadow Gold: presentation to Beatrice Foods,
1964 Apr. 8 and May 14
Print Advertising Association: Board of Directors
Meeting, Chicago,
1967
Print Advertising Association: correspondence and
memos,
1963-1964
Print Advertising Association: correspondence and
report of meeting with leaders of the Print Advertising Association, Chicago,
1967 Sept. 15
Rockwell-Standard Corp.: Book re Colonel Rockwell
1963-1964
(4 folders)
Box 22
Corporate Advertising Booklets by
Newsweek;
correspondence re corporate image,
[ca. 1959]
Creative Departments
Address announcing resignation from Campbell-Ewald
Co.,
1967 Nov. 27
Ads to keep,
1960-1966
(3 folders)
Awards,
1959, 1961-1966
Booklet:
"I Wish Somebody
Had Told Me That The Day I Started,"
ca. June, 1965
College Recruitment Presentation for Northwestern
University,
1965
Communications Conferences
"Don't
Scramble Eggheads"
: correspondence, speech, and flip chart,
1964 Jul. 30
Memorandum,
1967
Memos, script, and drafts of March 5 conference,
including the printed booklet,
"The Most
Important intersection in American Business,"
1965
Box 23
Notes and scripts of Feb. 8 conference; summary of
March 20 conference,
1962
Notes and script of Oct. 8 conference re
"A Comparative
Look at DDB, Ogilvy, and CE [Campbell-Ewald] advertising,"
1963
Conferences:
"Another
Important Intersection at Campbell-Ewald, based on the AAAA Connection at the
Greenbrier,"
1965
Conferences: Summaries,
1963-1964
Coordination with Account Management,
1963
Coordination with Account Management,
1964
Coordination with Account Group, esp. for the
Burroughs Corp. and National Bank of Detroit ads, correspondence and memos,
1965
"Copy and Art
Talk"
brochure,
1958-1965
Creative Fellowships,
1967
Creative Philosophy -
"The Four I's
Booklet,"
summarizing the Campbell-Ewald Co. approach for new business
prospects,
1963
Creative-Research Clambake I,
[n.d]
Creative Seminar (Campbell-Ewald Co.) - Program
draft and scripts of sessions; memos and correspondence, including detailed
evaluations,
1966 Dec. 1-2
Films
"An American
in Paris"
: Introduction to storyboard for Chevrolet [1959 model] and
copy of Cannes certificate for First Prize in Live Action Category,
1959
"Expo
1967,"
1967
"The Horse and
The Fiddle"
or the
"Creativity
Film"
: background information, correspondence, drafts, and notes on use
of film,
1958-1969,
(Folders 1-3 of 7)
Box 24
"The Horse and
The Fiddle"
or the
"Creativity
Film:"
background information, correspondence, drafts, and notes on use
of film,
1958-1969,
(Folders 4-7 of 7)
"The
Importance of Being Interesting,"
1963-1967
(3 folders)
"Magic
Ride,"
1960-1961
Merchandizing correspondence,
1966-1968
Reorganization including appointment of Jones as
creative Director and Executive Vice President,
1960-1961 and undated
Reorganization,
1961, 1964-1966 and undated
Reorganization - Final memos and charts
1966 Jan.-Apr.
"Report to
Stockholders"
re goals and accomplishments of the Creative Department,
1966 Nov. 8
Box 25
Salary Information including some organizational
charts,
1964-1967
Seminars, Workshops, Conferences: reports from
various meetings,
1961-1966
Staff and Department Heads memos,
1967
"A Study of the
Campbell-Ewald Creative Department, June 26, 1967,"
1967
(2 folders)
Summary of "Fourth Communications Conference of the
Art Directors Club of New York,
"Symbology,"
1959, Apr. 1-2
Vice Presidency Recommendations,
1960-1967
Videotape Reports, memos, correspondence re using
videotape for television commercials,
1958-1959
"Detroit
Riots"
- Memos by Jones re role of Campbell-Ewald Co. after riots
Jun. 27-30, memos by Fenton Ludtke, re: public
relations for the New Detroit Committee,
1967
Box 26
"Ideas"
:
memos on advertising for Chevrolet; Federal Department stores; and use of
nature and landscape in place of billboards,
1967
Management
By-Laws of Campbell-Ewald Co., as of Nov. 3; and
resolution of appreciation of H. G. Little,
1966
"Campbell-Ewald
Creed,"
1961
Campbell-Ewald Stock Ownership Policies,
1963-1967
Creative Philosophy - Memos among the Executive
Committee re changes to policies for the Creative Department, esp., in response
to recent resignations,
1966
Executive Committee Minutes,
1966 Jan. - Dec.
Executive Committee Minutes,
1967
Executive Reorganization - Reports and Memos,
1964-1966
"Management
Correspondence,"
1967
Management Review Subcommittee Reports and memos
June,
1967
Memos and correspondence between Jones and
Campbell-Ewald Co. executives,
1961-1966
Box 27
Operating Committee, Confidence Bulletin Digest,
nos. 1-3,
Nov. 64 - May 65, 1964-1965
Personnel structure of Campbell-Ewald Co. and
divisions,
1967
Policy-Finance Committee minutes,
1966 Jan. - May
Press release re appointment of Tom Adams as
President of Campbell-Ewald,
Feb. 11, 1958
Reorganization of Campbell-Ewald Co. vis-a-vis the
retirement of Lawrence R. Nelson,
1967
Reorganization including
1961 Jun. 20 memo summarizing Jones's first years
as Creative Director,
1960-1964
Report by Arthur Kirn, consultant re executive
reorganization and personnel management,
[Sept. 25, 1967] and earlier articles,
1959, 1964, 1967
Reports on Agency Compensation by E. A. Shirmer,
1965
Statement of Policy for the Campbell-Ewald Company,
1960
Michigan State University - Presentation to Journalism
students, East Lansing,
1963, Feb. 27-28
Miscellaneous
Biographies of writers and clients' executive
officers, 1966-1969
Birthday tribute with artwork imitating
Time
magazine,
1963
Federal Trade Commission: Jones's presentation on
automotive commercials on television,
1965 Aug.
Box 28
New Business
Admiral Corporation Presentation,
1966 Dec. 15
"Business
Development Planning"
memos,
1960-1961
"Business
Development Planning"
Report and exhibits for
"Analysis of New
Business Planning,"
1962, Apr. 24
"Business
Development Planning,"
1963-1964
Hiram Walker,
1965
Miscellaneous Contracts,
1964-1965
Miscellaneous Contracts,
1966
Miscellaneous Contracts,
1966-1967
Miscellaneous Contracts,
1968-1970
Montgomery Ward and Co.,
1965
New Business Policy - esp. at Campbell-Ewald Co.
divisional offices in Chicago, New York, etc., memos,
1961-1967
New Business Development,
1965
Pipe of the Month Club,
1964
Personal
Appointments to Creative Director postions at
Campbell-Ewald Co.,
1957, 1960
Box 29
Appointment to Executive Vice-President and Creative
Director for Chevrolet,
1966
"Little
Wonder"
Presentation for Bud Schirmer Retirement Party,
1966, Mar. 24
Miscellaneous correspondence,
1958-1959
Photographs of Campbell-Ewald Co. individuals, who
worked on commercial receiving award for Best Commercial, American Film
Festival at the Adcraft Club of Detroit,
1960, Oct. 21
Resignation of Jones from Campbell-Ewald Co.:
addresses, clippings, and correspondence,
1967 Nov. - Dec.
(2 folders)
Willard Hanes Retirement Party Los Angeles,
California,
1966, Jan. 25-28
D.P. Brother and Company, Detroit, 1968-1972 and undated
Arranged alphabetically by subject, the series documents Jones's
work as Creative Director and Executive Vice President of the agency and his
work on the Oldsmobile account. DPB became a subsidiary of Leo Burnett Company,
Chicago, in 1967 and was renamed Leo Burnett Company of Michigan in 1971. In
January, 1971, Jones moved to Leo Burnett Company headquarters in Chicago,
continuing to direct the creative activity for all Oldsmobile advertising. See
also Leo Burnett Company subseries,
1971-1972, for material related to Oldsmobile
advertising and to interoffice coordination between Chicago and Detroit.
AAAA [American Association of Advertising Agencies]
Annual Meeting - Memo summarizing some sessions; letter Leo Burnett to Jones,
1968 May 9
Appointment to D. P. Brother and Co. Senior V.P. and
Creative Director Correspondence and news clippings,
1967-1968
Appointment to Board of Directors - Correspondence,
press release, news clippings,
1969
Correspondence - change of address re Jones move from
Detroit to Chicago,
1970
Credentials Booklet - describing agency after merger
with Leo Burnett Company,
1967
Creative Department - Articles,
1968-1969
Box 30
"How to be
Creative in Chicago"
- Booklet with farewell comments when Jones moved
from Detroit to Chicago,
1970, Dec.
Leo Burnett Company
Creative Presentation to Leo Burnett Company re
Oldsmobile advertising, including Status report - non Oldsmobile Accounts,
1969
Memoranda and correspondence re speech by Leo
Burnett,
"Believability
in Advertising and the Inherent Drama of the Product:"
includes magazine
advertisements,
1969, Sept. 8
Office memoranda and correspondence from Leo Burnett
and officials in Chicago,
1962, 1968-1970
(2 folders)
Personal correspondence with colleagues at Burnett,
1966-1970
"Report to Leo
Burnett Board of Directors"
about D. P. Brother Co. Detroit for
Jan. - Sept., 1968
Talk to Burnett staff upon joining D. P. Brother,
1968, Jan. 5
Year-End Luncheon, 1968-1969
(2 folders)
General Motors
"Air Pollution
Story"
-
1968report and newspaper articles, for public
relations focus,
1968-1970
Corporate Ideas - correspondence and memoranda,
1970
"General Motors
Corporate Project,"
1970-1971
Institutional:
"Ideas from
Previous Years, 1970,"
1967-1968
H. Salt, Esq. TV and Radio Presentation material
including TV script for
"Man with a
Mission"
1969
Box 31
Oldsmobile
Correspondence,
1968-1970
1969 Model Year - Brochure (with Ken Jones creative
input),
1968-1969
1970 Model Year
"Marketing
Plan Book,"
1968-1969 Apr. 1: 1972, 1991
(2 folders)
Print Materials: Engineering Report, Advance
Ordering Information and
"Rally 350 -
Olds Dealers' Winter Quarter Impact Program - Part Two,"
1969-1970
1971 Model Year
Announcement; presentation, creative exhibits,
1970 Apr. 10
Copy,
1970
Correspondence, memoranda, reports,
1969-1970
(Folders 1-2 of 3)
Box 32
Correspondence, memoranda, reports,
1969-1970
(Folder 3 of 3)
"Marketing
Plan Book,"
1970 Apr. 10
(2 folders)
Product Information,
1970
Re: moving Olds account from Detroit to Chicago;
copies of Detroit material given to Joe Greeley,
1970-1971
"Move Detroit to
Chicago: Past-Present-Future:"
personnel and procedures for the
Oldsmobile account,
1971-1972
Wilding Company, Southfield, Mich., 1977-1982
Arranged alphabetically by subject, this subseries documents
Jones's part-time consulting work and includes correspondence, memos,
brochures, and scripts for several projects. Of particular note are the Ford
Marketing Institute seminars on advertising and marketing presented to car
dealers, often at the annual National Automotive Dealers Association meetings.
Included are the transcripts of interviews with several successful car dealers,
which were used in the 1980 seminars. See also the Audiovisual Materials Series for film versions of the
seminars.
Box 33
Bernard, Wells, and Loving, Detroit, accounting firm,
1979
(2 folders)
Community National Bank, Pontiac, Mich.,
1978-1979
(4 folders)
Ford Marketing Institute
Correspondence from Ford dealers, re advertising
seminar,
1978, Mar.
Retail Advertising/Promotion Seminar. Instructor's
Script,
1978, Jun.
(2 folders)
Retail Advertising/Promotion Seminar: Interviews
with Auto Dealers,
1979
Box 34
Retail Advertising/Promotion Seminar Presentation.
Script,
Dec. 1979
(2 folders)
Herrud's Thorn Apple Valley Meats. Advertising and
Promotion Plan and correspondence,
1978
Metropolitan Detroit Chevrolet Dealers. Presentation
script for new business,
1977 Jun.
"Michigan's Upper
Peninsula - Official Travel Guide,"
ca. 1979-1980
NADA National Convention. Script for Seminar,
"Mirror, Mirror on
the Wall,"
1980 Feb.
New Business
"A Creative
Approach to our Creative Client/Prospect Presentation,"
1978-1979
Notes and ads.
"On Advertising
Oneself"
and
"State of the
Art,"
undated
Presentation script. [Refers to six characteristics
of a good advertising agency based on a speech by Chinese businessman, Jack
Chau]
[ca. 1977]
Presentation script,
"Wilding
Dimension,"
1978-1979
Presentation script,
"Wilding
Resultful Campaigns,"
[1978-1979]
Republic Automotive Parts. Scripts for creative
presentations,
1978-1982
Tennent, Richard: agreement and report,
1978
Working Agreements, Client/Agency,
1978
William R. Biggs/Gilmore, Kalamazoo, Mich., 1980-1983
Arranged alphabetically by subject, this subseries includes
agency newsletters, memoranda and correspondence related to Jones's evaluation
of the creative activities of the newly merged company and print ads for
various clients. As Creative Director, Jones worked part time through 1982 and
as a consultant thereafter.
Box 35
"Communications
Accountability,"
marketing brochure,
1985-1986
Creative Supervisor Postion: memos, correspondence,
and notes
1982-1983
Gibson Appliance Company,
1982
(2 folders)
Kellogg Company.
1982
"Marketing
Mirror,""
agency newsletter,
1982-1987
New Business Presentation,
1982 Nov.
"Reflections: From
the Beaten Path,"
booklet by Peter Horst, re five years as Creative
Director
"Remarks Presented
by Kensinger Jones,"
Agency Meeting, 1982 Jun. 14
"Traffic
System"
and
"Purchasing
Procedure,"
1981
Various advertisements for different clients,
ca. 1980-1983
Various clients. Memos,
ca. 1980-1983
CORRESPONDENCE AND MEMORANDA, 1964-1974
Arranged chronologically, this series consists of carbons of
outgoing business and personal correspondence, and office memoranda related to
the advertising campaigns of the several agencies. Additional correspondence,
from 1964 to 1974, occurs in the Advertising Agencies
Series. From 1982 to 1995, professional correspondence and memoranda are
located in the Michigan State University Series.
Miscellaneous personal correspondence appears in the Personal Series.
Box 36
Campbell-Ewald Company,
1964 Jan. - 1965 Aug.
(5 folders)
Box 37
Campbell-Ewald Company,
1965 Sept.- 1967 Jul.
(7 folders)
Box 38
Campbell-Ewald Company,
1967 Aug.- 1967 Dec.
(1 folder)
D.P. Brother and Company,
1968 Jan. - 1969 Jul.
(3 folders)
Box 39
D.P. Brother and Company,
1969 Aug. - 1970 Dec.
(3 folders)
Leo Burnett Company,
1971 Jan. - 1971 Dec.
(3 folders)
Box 40
Leo Burnett Company,
1972 Jan. - 1972 Dec.
(6 folders)
Box 41
Leo Burnett Company,
1973 Jan. - 1973 Mar.
(1 folder)
Leo Burnett Company Pty. Limited, Sydney,
1973 Apr. - 1974 Apr.
(3 folders)
Leo Burnett Pte. Limited, Singapore,
1974 May - 1974 Aug.
(1 folder)
MICHIGAN STATE UNIVERSITY, 1982-1997 and undated
Divided into two subseries, Subject
Files and Course Materials, this series
pertains to Jones's teaching activities, while he was a Lecturer in the
Department of Advertising, in the School of Communication Arts, at Michigan
State University in East Lansing, Mich.. (Material describing the curriculum or
memos about Mr. Jones's teaching schedule are part of the Subject Files Subseries.)
Subject Files, 1982-1997 and undated
Arranged alphabetically, the Subject Files
Subseries consists of correspondence, primarily with students,
conference papers, articles, newsletters, and departmental memoranda. Of
particular note are the materials related to China. In 1988, Jones and his wife
traveled throughout China with a U.S. Exchange program related to the
advertising profession. In 1989, Jones conducted a weeklong seminar for
advertising professionals in Taiwan and a similar seminar in East Lansing for
visitors from Taiwan.
Box 42
AAF (American Advertising Federation) National Student
Advertising Competition,
1985
Adcraft Foundation Scholarship Grants,
1991
AEJMC (Association for Education in Journalism and
Mass Communication) Conference,
1987
(2 folders)
AEJMC-Correspondence re conference papers,
1987-1989
Alumni Service Award-Nomination of Donald Keaton,
Archway Cookies, Inc.,
1987
Archway Cookies,
1986-1989
(3 folders)
Articles about advertising,
1960-1987
Articles about advertising,
1992-1994
ATandT seminar,
1985 Oct. 5
Backley, Vincent J. Jr.- Silver Medalist speech, Ad
Club of Cincinnati,
1986
Cable Advertising: New Ways to
New Business by M. Block, T. Baldwin and K. Jones,
1986
China: Correspondence,
1988, 1990
China: Proposal for exchange with Peoples University
of China,
1989
College of Arts and Sciences, Celebrity Lecture
Series,
1993-1994
College of Arts and Sciences, Dean's Community
Council,
1993
Correspondence, miscellaneous, 1983-1988 and
undated
"The Creative
Curriculum,"
Memo re creative advertising courses,
1985 Aug. 21
Creative Strategy and Execution-Adv 317, Coordination
proposal,
1985-1986
Creativity: correspondence and articles,
1966-1992 and undated
Box 43
Department of Advertising
Annual review of professional activities,
1985-1987
"Another Kind of
Partnership,"
[undated]
Appointment and Reappointment Forms,
1983, 1989-1995
"Bachelor of
Arts in Advertising,"
1985 Feb. 1
Course outlines of other courses, 1976-1987 and
undated
Jim Gilmore and faculty position correspondence,
1987 Apr.
Job Correspondence,
Jan-May 1989
Memos, minutes, miscellaneous notes,
1983-1988, 1991-1993, 1996-1997 and undated
Request for a new course,
1985
Salary negotiations,
1992, 1995 and undated
Teaching proposals,
1982, 1986
United Way campaign,
1987
Development Fund (College of Communication Arts and
Sciences),
1987
Guest lectures on writing and advertising,
1988-1989, 1992-1994
"Impact"
:
Articles and correspondence for 1994 issue,
1993-1995
"Impact"
:
Correspondence, speech, and print material,
1990-1995
"Impact"
:
Draft of article about Jones in
The Fifties by
D. Halberstam,
1993
"Impact"
:
Issues,
1991-1994
Kellogg's Mueslix commercial, re permission to use,
1988
Kensinger and Alice Jones Endowed Visiting Advertising
Professional Program,
1990-1991
The Leavey Award for Excellence in Private Enterprise
Education, Freedom Foundation,
1983-1985,
(Folder 1 of 2)
Box 44
The Leavey Award for Excellence in Private Enterprise
Education, Freedom Foundation,
1983-1985,
(Folder 2 of 2)
Leo Burnett Creative Development Fund,
1985
Leo Burnett (USA) Company, correspondence re teaching
materials and placement of MSU students,
1985, 1989
Job-seeking materials for students,
1983-1991
Journal of Advertising,
"Rebuilding
Bridges-Guest Editorial,"
and
"What Happened to
the Bridge?"
1989
Medill School of Journalism, Northwestern University,
Creative Seminar,
1987
MIPA (Michigan Interscholastic Press Association)
1988-1989, 1992-1994
(2 folders)
NAMA Awards Programs, scripts,
1986-1987
National Agri-Marketing Association, MSU Student
Chapter,
Jan. 23,1985
"On teaching and
Advertising,"
in response to column
"Envy on
Campus"
by B. Lauterborn, UNC-Chapel Hill [NC]
undated
Poem on retirement
"Professionals and
Professors: A Study of Executive Career Changing in Advertising
Education,"
report by Sandra Moriarty,
1986-1987
"Programs,
Packards and Pinnacles"
article by Jones for
The Adcrafter,
undated
Rooney, William, guest lecturer, correspondence and
articles,
1985-1986
Speeches (chronological)
"To Teach the
Unteachable Star,"
National Advertising Agency Network, Chicago, IL,
1983 Oct. 6
"Teaching: One
Way to Avoid Retirement,"
Kiwanis, Kalamazoo, Mich.,
1984 Feb. 6
"Golden
Age,"
Birmingham Graduate Students-MSU,
1985 Mar. 2
Archway Cookies,
1985 Sept. 20
"Can You Teach
Creativity?"
Marketing and Advertising Round Table (of Southwest
Michigan),
18, 1986
"Managing for
Creativity,"
Seminar for Pistachios, Pour House and Piccadilly Inn,
three businesses in Lansing, Mich.,
1986 Nov. 10
"Looking Both
Ways at Once,"
Adcraft meeting, Detroit,
1987 Mar. 18
Box 45
"Replicate
Reality,"
AEJMC Convention, San Antonio, TX,
1987 Aug. 1-4
"The Case for
Consanguinity,"
[1990]
"What
Recession?"
Dalhousie University, Halifax, Nova Scotia,
1992 Jan. 17
"Integration,
Interactivity, Infomercials: The Return of the Three Magi?"
American
Advertising Federation, District II, Atlantic City, NJ,
1994 Jan. 8
"Who Thought
That Up?"
MSU advertising students, East Lansing, Mich.,
1995
"History on
Radio,"
(Outline of speech) Barry County Historical Society,
1995 Sept. 21
"History on
Radio,"
Vermontville (Mich.) Historical Society,
1996 May 23
"An Adventure in
Education: Twelve Days Teaching in Four Chinese Cities,"
[undated]
Student business cards,
undated
Student correspondence,
1983-1988
(6 folders)
Box 46
Student correspondence,
1989-1994 and undated
(4 folders)
Student correspondence
Caseglia, Kim,
1988-1989
Coppola, Steve,
1984-1993
Daykin, Bob,
1986
Deni, Lisa,
1985-1986
Grossman, Lisa,
1988
Hodari, Ajili,
1990
Lynch, Kevin,
1988-1996
Matthew, Zach,
1988-1989
Park, Joni,
1985
Parker, Pam,
1986-1987
Pung, Tanny,
1986
Reif, Brandon,
1994-1995
Sinsabaugh, Ginger,
1992
Swan, Jon,
1983-1984
Box 47
Videan, Joe,
1984-1991
Waugh, Susan (Beltari),
1986-1992
Wicks, Jan (LeBlanc),
ca. 1985
Zywicki, Ron,
1990-1991
Student Internship at Paul Deur Creative Group, Grand
Rapids, Mich.,
1988
Successful advertising, including a memo by Leo
Burnett,
1950s, 1980s
Taiwan-East Lansing Seminar,
"Relevant
Innovation,"
a seven day seminar,
1989-1990
(4 folders)
"A Two-Track
Promotion and Tenure System: Fact or Fantasy?"
by Don E. Schultz, Medill
School of Journalism, Northwestern University,
March, 1987
U.S.-China Exchange,
1985-1989
(3 folders)
Box 48
VAP (Visiting Advertising Professional)-Anthony (Tony)
L. Antin,
1987 May
(2 folders)
VAP-Bruce Bendinger,
1988 May
VAP-Don Tennant,
1991 May
Course Materials, 1982-1995 and undated
Arranged chronologically by academic quarter and by course, the
Course Materials Subseries pertains primarily to two
advanced courses: Advertising 417-"Advanced Creative Strategy and Execution"
and Advertising 441-"TV-Radio Advertising." For most courses, Jones taught over
fifty students, divided into two sections. Other courses include: Advertising
317-"Creative Strategy and Execution" and after 1989-1990, Advertising
492-"Advanced Copywriting." For each course, a "Course Materials" folder
typically includes a syllabus, a midterm and final exam, and for the later
years, a coursepak of readings.
Subsequent course folders pertain to student projects and are
titled with the name and location of the particular advertising client or
product assigned for the course. Materials typically include: 1) background
information on the client or product; 2) student reports often with creative
illustrations and sample advertising; 3) evaluations of the group presentations
by the client, by Jones, and by the other students; and 4) peer evaluations of
individual contributions to the group. During some courses, students produced
video or audio tapes. On occasion, selected student projects were presented at
state or regional competitions. (A folder at the beginning of this subseries
contains chronological and alphabetical listings of the student project
assignments.)
Student Creative Projects, 1982-1987
1982 Spring
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - Lecture notes
Adv 441 - Guest Speakers
Adv 441 - Student Essays on Four Guest Speakers
Adv 441 - Say Yes to Michigan - Michigan Dept. of
Commerce
Box 49
1982 Fall
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 441 - TV Radio Advertising: Course materials
Adv 417 and 441 - Oldsmobile, Firenza - Leo
Burnett-GM Intercollegiate Marketing Competition
(3 folders)
1983 Winter
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 417 - Diet Squirt
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - Archway Cookies
1983 Spring
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 417 - Kellogg Nutrigrain
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - Wharton Center (MSU)
1983 Fall
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Box 50
Adv 417 - Channel 41(WUHQ-TV)
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - American Tourister - Campbell-Ewald
Collegiate Cable Competition
1984 Winter
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 417 - MSU Student Housing
Corporation
(3 folders)
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - Asgrow Seeds (Upjohn) Kalamazoo
1984 Spring
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 417 - Holland Hitch
Adv 441 - TV-Radio Advertising: Course materials
Box 51
Adv 441 - MSU Public Relations Student Recruiting
(3 folders)
1984 Fall
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - Felspausch Food Store (opening) Mason,
Mich.
1985 Winter
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - Bike to Work Day - Michigan Dept. of
Transportation
1985 Spring
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 441 - TV-Radio Advertising: Course materials
Box 52
Adv 441 - Muskegon County Museum
(4 folders)
1985 Fall
Adv 317 - Creative Strategy and Execution: Course
materials
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - Proline Archery (bow hunting)
1986 Winter
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 417 - State Room - Kellogg Center -
MSU
(2 folders)
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - National Car Rental - Campbell-Ewald Cable
Competition
(2 folders)
Box 53
1986 Spring
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 417 - Extra Credit Assignment
Adv 417 - MSU-Instructional Television and extra
credit assignment
(3 folders)
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - Borgess Mental Health Center,
Inc.
(3 folders)
1986 Fall
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 417 - Riverwalk Theatre
(3 folders)
Adv 441 - TV-Radio Advertising: Course materials
Box 54
Adv 441 - Chevrolet Trucks, '88 model
(2 folders)
1987 Winter
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 417 - Casa de Pasta, Lansing, Mich.
(3 folders)
1987 Winter
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - Archway Cookies
1987 Spring
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 417 - Abrams Planetarium
(Folder 1 of 2)
Box 55
Adv 417 - Abrams Planetarium
(Folder 2 of 2)
1987 Fall
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
(2 folders)
Adv 417 -- Michigan Beef Industry
Commission
(2 folders)
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - WILS Radio Station, Lansing Mich.
1988 Winter
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Box 56
Adv 417 - Technical Assistance Center (computers)
East Lansing, Mich.
Adv 441 - TV-Radio Advertising: Course materials
Adv 441 - MSU Snack Shops - Residence
Halls
(3 folders)
1988 Spring
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
(2 folders)
Adv 417 - Cheap Shots gun shop, Haslett,
Mich.
(2 folders)
Box 57
1988 Summer
Adv 317 - Creative Strategy and Execution: Course
materials
Adv 317 - Handouts about how to make an
ad
1988 Fall
Adv 317 -- Creative Strategy and Execution: Course
materials
Adv 317 - Public Service announcements (PSA
Assignment)
(13 folders)
1989 Winter
Adv 317 -- Creative Strategy and Execution: Course
materials
Adv 317 - Student report about Ken Jones as a
lifelong writer
1989 Spring
Adv 317 -- Creative Strategy and Execution: Course
materials
Adv 317 - Public Service Announcements
Box 58
1989 Fall
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
1990 Fall
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
1991 Spring
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 417 - Silver Dollar, bar and night spot, East
Lansing, Mich.
1991 Fall
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
1992 Spring
Adv 417 - Advanced Creative Strategy and Execution:
Course materials
Adv 417 - Advanced Creative Strategy and Execution:
Correspondence, notes, and articles
1992 Fall
Adv 492 - Advanced Copywriting: Course
materials
Adv 492 - Chair - student assignment
Adv 492 - "Name that Barn" birthday card with
windows and flaps
1993 Spring
Adv 492 - Advanced Copywriting: Course materials
1993 Fall
Adv 492 - Advanced Copywriting: Course materials
1994 Fall
Adv 492 - Advanced Copywriting: Course materials
1995 Fall
CAS 492 - Advanced Copywriting: Course materials
CAS 492 - McDonalds College Program
(2 folders)
CAS 492 - Promotional Products and Hyatt Hotels
Undated course materials [undated]
Box 59
Student evaluations and grades are
restricted.
Evaluations, 1983-1995
(4 folders)
Box 60
Student evaluations and grades are
restricted.
Grades 1982-1988
(4 folders)
WRITINGS AND SPEECHES, 1944-2001 and undated, bulk 1955-1972
Divided into four subseries: Speeches,
Published Articles, Other Writings, St. Louis; and Other Writings, 1960-2001 and undated This series
documents Jones's continuous dedication to writing. The bulk of the materials,
1955-1972, correspond to his advertising interests and consist of text and
correspondence related to speeches (written for himself and occasionally for
others) and related to articles submitted for publication. See also the
Audiovisual Series for slides, films, videos, and
audio products, which may relate to speeches.
Speeches, 1955-1974 and undated
Arranged chronologically, the Speeches
Subseries contains the text and correspondence for speeches (written for
himself and occasionally for others) to be delivered at advertising
conferences, creative seminars, schools, or civic events. A chronological list
compiled by Jones is in a folder at the beginning of the series; the same
folder also contains a copy of this list annotated during processing regarding
the presence or absence of folders and speeches.
Box 61
Personal Catalog Listing of Speeches (1955 - 1972),
Published Articles (1959-1972), and Communications Conferences
(1962-1966)
1955
"Television
Commercials From Confusion to Conclusion"
: Advertising Executives Club
of Chicago, Mar. 8
1957
"Development of
a Television Commercial: Commonwealth Edison - Little Bill Spots."
Schury High School, Jun. 13
"Creation of
Television's and Radio's Advertising Effectiveness,"
Kroger General
Office Meeting, [Detroit] Nov.5
1959
"The Madison
Avenue Myth"
: speech for T. B. Adams, Campbell-Ewald Co. [May 26,
written by Jones et al.]
"The Mightiest
Law of All"
: speech for Roger Kyes, General Motors. Jul. 7
"How to Create
More Effective Radio Commercials."
Advertising Age Creative Seminar
Workshop, Chicago, Aug.7
"Midsummer
Night's Dilemma"
: speech for T. B. Adams Campbell-Ewald Company
[National Association of Broadcasters, Fall conference Chicago], Oct.
20
"New
Dollars"
: speech by [E.A. (Bud)] Schirmer, Campbell-Ewald.
Nov.
1960
"Who Needs
Pictures?"
Chicago Copywriters Club. (plus correspondence and news
clips), Jan. 5
"Who Needs
Pictures?"
Toledo Advertising Club (see 1960 Jan. 5 for speech
version.), Jan. 20. Includes rewrite for
Sponsor
magazine.
Correspondence, new articles, and AAAA bulletin
related to the role of advertisers to create an
"Image of
Freedom and America."
[Folder Title: "T.B. Adams Speech ('The
Vulgarians') Image of Freedom," Aug.
"Bouquets and
Brickbats"
: speech by Gail Smith, Director of Television Advertising,
General Motors Corporation [for AAAA [American Association of Advertising
Agencies], Eastern Conference] Note by G. Smith indicates Jones contribution,
Nov. 3
1961
"Truth or
Consequences? (Form and Function in Advertising)"
: AAAA - Rocky Mountain
Council, Denver; plus correspondence and news, Feb. 13
"How to Stop
Playing Musical Chairs with Manpower"
: speech by John W. Crawford, Head
Department of Advertising, Michigan State University. AAAA - Cleveland Council,
Cleveland Sheraton Hotel, Feb.20
"Commercial
Advertising and the Fine Arts."
Eastern Michigan League, Student Council
Conference, Hazel Park High School, Apr. 13
"Don't Expect
Too Much of Advertising"
: speech by James B. Somerall, [owner/manager
Pepsi Cola Franchise], Detroit Sales Promotion Executive Club; includes memo,
May 25
"How to Become a
Millionaire - or Should You?"
Masons, Perfection Lodge, No 496, F. and
A.M., Detroit, Sept. 27
"From Idea to
Production"
: speech by E.A. Schroeder, V.P., Director of Art,
Campbell-Ewald Co. Women's Advertising Ad Forum, Detroit, Nov.27
"A Ph.D. Gets
the ABC's of Advertising"
radio script for WQRS, Detroit; Revision of
"How to be a
Millionaire - Or Should You?"
speech for high schools about advertising
written by Donald P. David [and Jones?], Dec.
"The Care and
Feeding of Creativity"
1962
"Truth or
Consequences: Form and Function in Advertising"
AAAA [American
Association of Advertising Agencies], Southeast Council, Atlanta, Feb.
16
"Truth and
Consequences"
correspondence re revision for publication by AAAA,
May
"Selling By
Design"
: Industrial Designers' Institute of Detroit, Jun. 5
"Truth and
Consequences: Form and Function in Advertising"
: Campbell-Ewald Company,
Jun. 11
Box 62
"The Cost of
Conflict"
(used with the film
"Creativity)"
Advertising Age Fifth Annual Workshop
on Creativity, Chicago, Aug. 1
Speech for T.B. Adams, Florida Fruit and Vegetable
Association, 1962 Sept. 20 Annual Convention, Miami Beach, Fla.; "Rough Draft
9/10/62," Sept. 10
1963
"The View from
the Driver's Seat"
: speech by A.G. (Tony) DeLorenzo, V.P. General
Motors. Wisconsin Safety Conference, Milwaukee, Wisc.; includes
memos
"Advertising -
Saint or Sinner?"
: speech by John W. Crawford, Chairman, Dept. of
Advertising, Division of Mass Communications, Michigan State University.
Provost's Lecture Series, "Responsibility in Mass Communications,"
Apr.24
"Whatever
Happened to Mrs. Momiyama?"
Detroit Country Day School, May 10.
(Originally illustrated with slides; eventually reformatted as an educational
filmstrip for public schools, produced by AAAA.
"Remarks by John
F. Gordon."
General Motors [no title] Public Relations Divisional
Conferences, May 27
"Why I'd Like to
Talk to High School Students"
: speech at Northwood Institute Jul. 7
[titled folder, empty]
"American TV
Commercials Festival"
(Introduction remarks to reel of film with 1963 TV
commercials) Adcraft Club Detroit, Oct. 11
"The High Cost
of Conflict"
(shown w/ creativity film) Peoria Advertising and Selling
Club, Oct. 21
"The High Cost
of Conflict."
(Shown w/ creativity film) Eastern Michigan University,
Dec. 11
[Text of speech and notation of visuals] for Gal
Smith, [General Motors
"Advertising
Evaluations]"
1964
"Those Hidden
Persuaders: The Ladies"
(two versions: one with creativity film, one
w/out) includes memos 1963 Dec. re examples of advertising for women. The Mail
Advertising Club of Chicago, Jan. 8
"Blow Your
Horn"
: speech by Malcolm M. Barnum, VP Campbell-Ewald, Lakeland Rotary
Club, Lakeland, Fla., Jan. 14
"How to Create
Better Visuals"
(shown w/ slides) National Newspaper Promotion
Association , Minneapolis, May 19
[no title] "Re writing and communications; [Jones
article on the] World's Fair [with color slides]" Publications Workshop,
Northwood Institute, Midland, Mich., Jun. 26
"What I Wish I
Could Tell Night School Students"
Advertising Seminar [2nd annual] for
High School Administrators. Advertising School. Northwood Institute, Midland,
Mich., Jul. 13
"Why I'd Like to
Talk to High School Students"
(Seminar for High School Vocational
Counselors) Oakland University, Oakland, Mich., Oct. 19
Speech by E. A. Trombley, Campbell-Ewald Co., [no
title; about the use of 3 and 4 color ROP (Run Of Press) International
Newspaper Color Association Meeting, Miami, Fla., Oct. 22 and Oct.
23
"The Importance
of Being Interesting"
: Advertising Writers Club of St. Louis, Oct.
23
"The Importance
of Being Interesting"
: Detroit Edison Company [hosting a meeting of the]
Michigan Restaurant Association, Detroit, Oct. 27
"There's No
Color Like Newspaper Color"
: National Newspaper Advertising Seminar New
York, Oct. 29
Box 63
1965
"The Importance
of Being Interesting"
: AAAA - 1965 Annual Meeting Greenbrier. White
Sulphur Springs, West Va. Correspondence, Apr.23
(2 folders)
"The Importance
of Being Interesting"
: (same version as 1965 Apr. 23 at AAAA) Fifth
Annual Hatch Awards [for Creative Excellence in Advertising] dinner.
Advertising Club of Greater Boston, May 24
"[Follow the
Rugged Road]"
Annual Re-Charting Meeting, Boy Scouts of America,
Northridge District, Dondero High School, Royal Oak, Mich., Aug.24
"The Minstrel Principle": AAAA East Central Region,
Annual Meeting Pittsburgh, Nov. 17
1966
"The Minstrel Principle": (original speech 1965
Nov. 17 with new introduction and conclusion) Sales Promotion Executive
Association, Detroit. Workshop Sheraton Cadillac, Detroit, Jan.20
"Mules Aren't
Really Deaf"
: outline of Speech for Colonel Willard Rockwell, Rockwell
Company. Automotive Old Timers Meeting, 28th annual Luncheon, Jan.
29
"Whatever
Happened to Mrs. Momiyama"
: Adcraft Club of Detroit; Statler Hilton
Hotel, Detroit, May 13
"The Creative
Process in the Ad Agency"
: ANPA [RI]/AAAA Seminar, re the use of Adpro
links in RoPcolor newspaper ads. (American Newspaper Publishers Association -
Research Institute) Hotel Ponchatrain, Detroit, Oct. 13
"The Minstrel
Principle."
(With slides and 7 ½" audio tape) Detroit Copy Club. Scarab
Club, Detroit, Nov. 22
1967
"Some Words on
Wheels by the Man from Motown."
[Text of speech lacking, including press
release; correspondence, Public Utilities Advertising Association and Program]
forty-fifth Annual Convention, St. Louis, May 12
"The Minstrel
Principle"
: Toledo Advertising Club, Nov. 15
Miscellaneous Speeches: printed copies of speeches
[by others on subjects of interest to Jones] with memos and correspondence,
1962-1967
1968
"Introductory
Remarks"
for Speaker Ross Barrett, President of Foster and Kleiser, Los
Angeles. (Barrett associated with Outdoor Advertising) Detroit Rotary Club,
Jan. 24.
"Direct Mail to
Whom?"
Direct Mail Club of Detroit, Mar. 7
Cancelled by Jones, 1967 Nov. 21 Midwest Gas
Association, Apr.
"Direct Mail to
Whom?"
Sales and Marketing Executive Club of Jackson, Inc. Hayes Motor
Hotel, Jackson, Mich., May 27
1969
"Nobody Makes an
Ad,"
re Oldsmobile, 1969 catalog, Fourth Annual Advertising Agency Day,
Alpha Delta Sigma, National Professional Advertising Fraternity, Leo Burnett
Chapter. Ferris State College, Big Rapids, Mich., Apr. 16
"Nobody Makes an
Ad."
[No text of speech] Advertising course by AAAA at Wayne State
University McGregor Auditorium, Detroit. Correspondence from students in
course, May 1
Box 64
"Talk, ten minutes" initiation banquet, honorary
membership in Alpha Delta Sigma, Leo Burnett chapter, Ferris State College, Big
Rapids, Mich. memos, Aug. 23
"Nobody Makes an
Ad:"
Alpha Kappa Psi, business fraternity, University of
Michigan-Dearborn, Sept. 17
"Involvement -
It's Wonderful:"
Parents without Partners Gross Pointe Chapter, Gross
Pointe War Memorial, Gross Pointe Farms, Mich., Sept. 26
[Two speeches at AAAA Central Region - Joint Meeting
with Adcraft Club of Detroit] J.E. O'Toole:
"What We Know
about Creative Management . . ."
and E.N. Cole:
"Who and Where
Is the Customer?,"
Nov.6-7
"Who and Where
is the Customer? Upstairs in the Big, Corner Office"
speech by Robert S.
Marker, [advertising professional] The Adcraft Club of Detroit (in folder with
1969, Nov.6-7 [Two speeches . . .), Dec.
5
1970
"Bowlers,
Broilers, and Bags or Sell It Like It Is."
(5th Annual) Sales Promotion
Executives Association, Detroit re (advertising for H. Salt. Fish and Chips
restaurants), Mar. 13
"Advertising - A
Very Involved Business:"
AAAA Task Force program at Adrian College,
Mich. (speech on creativity either
"Nobody Makes An
Ad"
or
"Bowler, Boilers
. . . )"
signed letter from Leo Burnett, Apr.24
"Be Prepared,
Help Other People At All Times - and Skills to Carry Them Out,"
Boy
Scouts, Eagle Court of Honor First United Methodist Church, Birmingham, Mich.,
May 20
1972
"Please Don't
Pick the Flowers,"
Harrisburg Advertising Club. Includes parody of poem
"The Charge of
the Light Brigade,"
Feb. 16
"Don't Wait for
George to do It:"
speech by L. S. Matthews, President, Leo Burnett
Company, Inc. Off-the-Street Club - 72nd Annual Meeting, Chicago, Jun.
14
"The Experts on
the Fourteenth Floor"
or
"There Are
People Besides Lawyers Who Care About the Truth."
AAAA, Central Region,
Chicago, Oct. 20
1973
"General Outline
for Creative Presentations in South-East Asia,"
May 7
"The Strange and
Wonderful World of a Regional Creative Director:"
International
Advertising Association, Sydney, Australia, Jun. 28
1974
"Speech to the
Advertisers' Association [Singapore],"
May 24
Undated
Untitled speech for Public Service Communications
Council, Chicago [ca. 1970s]
Untitled presentation about execution of advertising
strategies [undated]
Published Articles, 1959-1972
Arranged chronologically, the Published
Articles Subseries contains the text and correspondence for articles to
be published in regional and national advertising publications. At the end are
articles submitted to
Advertising Age. A
chronological listing is in a folder at the beginning of the series.
Box 65
1959
"Symbology"
- Fourth Communications Conference of
Art Directors Club of N.Y., Apr. 1-2 [titled folder, empty]
1963
"Detroit is a
Great Idea Town,"
Radio station WDET - FM Detroit, Jun. 10
"The Four I's -
A Working Philosophy for Campbell-Ewald,"
Booklet for internal agency
distribution
"The 'Copy
Chief' Computer"
submitted to
Printers'
Ink along with
"The
Copywriter,"
comments, Jones's reply to their questionnaire about
copywriter for a special issue, Sept.
"What is the
Commercial Co-Efficient for Success,"
Sponsor
Magazine, Sept. 30, p. 12
1964
"Agency's Role
in Packaging"
comments
Packaging Design
Magazine, May/Jun. [correspondence only]
"Memo to
Creative People,"
Madison
Avenue, Jun., pp. 38-40, 46,59
"Memo to
Creative People,"
Dimension
15, College of Art and Architecture, University of Michigan, Spring,
pp. 52-61
"The World's
Greatest Institutional Advertisement"
(re World's Fair, 1964), printed
by World's Fair, Aug.
"Comments,"
SAM Magazine
(S