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Preliminary Inventory of the J. Walter Thompson Company. Advertising Vertical Files, 1950-1994

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Descriptive Summary

Title
J. Walter Thompson Company. Advertising Vertical Files, 1950-1994
Creator
J. Walter Thompson Company.
Extent
54 Linear Feet
32,400 Items
Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Language
English.
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Administrative Information

Access Restrictions
Collection is open for research.
However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company Advertising Vertical File, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The Advertising Vertical File was transferred to the Rare Book, Manuscript, and Special Collections Library in September 1999.
Encoded by Lisa Stark and Richard Collier
This finding aid is NCEAD compliant.
            

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Historical Note

The J. Walter Thompson Company was founded in New York in 1864. The advertising agency's archives document the history, operations, policies, and accomplishments of one of the world's oldest, largest and most innovative advertising firms.

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Collection Overview

The Advertising Vertical File contains subject files on a wide range of advertising topics, and is primarily comprised of news clippings, articles, and pamphlets. Topics range from financial information, legal aspects of marketing, employment trends, awards, information on individuals in the industry, media, packaging, trademarks, and marketing research. The file was created and maintained as an internal reference file by the Information Center in JWT's New York Office.
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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
  • J. Walter Thompson Company.
  • Advertising research.
  • Advertising--History.
  • Advertising agencies--History.
  • Pamphlets.
  • Vertical files.
  • John W. Hartman Center for Sales, Advertising & Marketing History.
List of Series in Collection
1999-0420
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Detailed Description of Collection

1999-0420

Box 1
Advertising   (3 folders)
Advertising--Bibliography
Advertising--Agencies
Advertising--Agencies--Billings
Advertising--Agencies--Billings-- Adweek--East Agency Directory
Box 2
Advertising--Agencies--Billings-- Adweek--Midwest Agency Directory
Advertising--Agencies--Billings-- Adweek--Southeast Agency Directory
Advertising--Agencies--Billings-- Adweek--West Agency Directory
Advertising--Agencies--Billings--By Media
Advertising--Agencies--Billings--By Media-- Radioand TV
Advertising--Agencies--Billings--By Media-- Newspaper
Advertising--Agencies--Billings--International
Advertising--Agencies--By Locality
Advertising--Agencies--By Locality-- Chicago
Advertising--Agencies--By Locality-- New York
Advertising--Agencies-- Dictionaries
Advertising--Agencies--Employment
Advertising--Agencies--Finances   (2 folders)
Box 3
Advertising--Agencies--Finances--Compensation
Advertising--Agencies--Finances--House
Advertising--Agencies--Finances--Profit sharing/pension
Advertising--Agencies--Finances--Rubel Service
Advertising--Agencies--Finances--Slow Payment
Advertising--Agencies--Finances--Wall Street Transcript
Advertising--Agencies--Forecasts
Advertising--Agencies--House
Advertising--Agencies--International
Advertising--Agencies--Management   (2 folders)
Advertising--Agencies--Medical
Advertising--Agencies--Organization
Box 4
Advertising--Agencies--Philosophy
Advertising--Agencies--Relations
Advertising--Agencies--Selection of
Advertising--Agencies--Services and Departments   (2 folders)
Advertising--Agencies--Services and Departments--Accounting and Planning
Advertising--Agencies--Services and Departments
Advertising--Agencies--Services and Departments--Fragmentation/Partial Services
Advertising--Agencies--Services and Departments--Marketing
Advertising--Agencies--Services and Departments--Media
Advertising--Agencies--Services and Departments--Size
Advertising--Agencies--Services and Departments--Solicitations
Advertising--Agencies--Services and Departments--Specialized
Box 5
Advertising--Agencies--Specific Agencies
Advertising--Agencies--Specific Agencies--A
Advertising--Agencies--Specific Agencies-- Advertising to Women
Advertising--Agencies--Specific Agencies-- Ally and Gargano (Carl Ally)
Advertising--Agencies--Specific Agencies-- Altschiller, Reitzfeld, Jackson
Advertising--Agencies--Specific Agencies-- Ammirati and Puris
Advertising--Agencies--Specific Agencies-- Angotti, Thomas, Hedge
Advertising--Agencies--Specific Agencies-- Arnell and Bickford
Advertising--Agencies--Specific Agencies-- Arnold and Co.
Advertising--Agencies--Specific Agencies-- Ayer, N.W.
Advertising--Agencies--Specific Agencies--B
Advertising--Agencies--Specific Agencies-- Backer and Spielvogel
Advertising--Agencies--Specific Agencies-- Backer Spielvogel Bates
Advertising--Agencies--Specific Agencies-- Barickman Advertising
Advertising--Agencies--Specific Agencies-- Barnum Communications
Advertising--Agencies--Specific Agencies-- Bates, Ted  (4 folders)
Advertising--Agencies--Specific Agencies-- Batten, Barton, Durstine, and Osborn
Advertising--Agencies--Specific Agencies-- Bayer Bess Vanderwarker
Advertising--Agencies--Specific Agencies-- Beber Silverstein
Advertising--Agencies--Specific Agencies-- Bloom Co.
Advertising--Agencies--Specific Agencies-- Boase Massimi Pollitt
Advertising--Agencies--Specific Agencies-- Bozell and Jacobs  (3 folders)
Advertising--Agencies--Specific Agencies-- Brandwynne Associates
Advertising--Agencies--Specific Agencies-- Burnett, Leo Co.  (3 folders)
Advertising--Agencies--Specific Agencies-- Burrell Advertising
Advertising--Agencies--Specific Agencies-- Burson Marsteller
Advertising--Agencies--Specific Agencies--C
Advertising--Agencies--Specific Agencies-- Cadwell Davis Savage
Advertising--Agencies--Specific Agencies-- Calet, Hirsch, Kurnit and Spector
Advertising--Agencies--Specific Agencies-- Campbell Mithun
Advertising--Agencies--Specific Agencies-- Cargill Wilson Acree
Advertising--Agencies--Specific Agencies-- Carson Roberts
Advertising--Agencies--Specific Agencies-- Chiat/Day
Advertising--Agencies--Specific Agencies-- Chin, Ted and Co.
Advertising--Agencies--Specific Agencies-- Chirburg and Cairns
Advertising--Agencies--Specific Agencies-- Cochrane Chase Livingstone
Advertising--Agencies--Specific Agencies-- Cockfield Brown
Advertising--Agencies--Specific Agencies-- Cohen Pasqualina and Lowe
Advertising--Agencies--Specific Agencies-- Collett Dickenson Pearce
Advertising--Agencies--Specific Agencies-- Compton Advertising
Advertising--Agencies--Specific Agencies-- Conill Advertising Associates
Advertising--Agencies--Specific Agencies-- Crain Communications
Advertising--Agencies--Specific Agencies-- Cramer Krasselt
Advertising--Agencies--Specific Agencies-- Cunningham and Walsh
Advertising--Agencies--Specific Agencies--D
Advertising--Agencies--Specific Agencies-- Dancer Fitzgerald Sample
Advertising--Agencies--Specific Agencies-- D'Arcy Masius Benton and Bowles  (2 folders)
Box 5A
Advertising--Agencies--Specific Agencies-- Della Femina
Advertising--Agencies--Specific Agencies-- Dentsu
Advertising--Agencies--Specific Agencies-- Deutsch, David Associates
Advertising--Agencies--Specific Agencies-- Doner, W.B.
Advertising--Agencies--Specific Agencies-- Dorland
Advertising--Agencies--Specific Agencies-- Doyle, Dane, Bernbach  (2 folders)
Advertising--Agencies--Specific Agencies-- DDB Needham
Advertis ing--Agencies--Specific Agencies- E-H
Advertising--Agencies--Specific Agencies-- Fallon McElligott
Advertising--Agencies--Specific Agencies-- Foot, Cone and Belding  (8 folders)
Advertising--Agencies--Specific Agencies-- Freeman, Cliff and Partners
Advertising--Agencies--Specific Agencies-- Geer Dubois
Advertising--Agencies--Specific Agencies-- Geers Gross
Advertising--Agencies--Specific Agencies-- Goodby Berlin Silverstein
Advertising--Agencies--Specific Agencies-- Grey Advertising  (5 folders)
Advertising--Agencies--Specific Agencies-- Griffin Bacal
Box 5B
Advertising--Agencies--Specific Agencies-
Advertising--Agencies--Specific Agencies-- GSD and M
Advertising--Agencies--Specific Agencies-- Havas
Advertising--Agencies--Specific Agencies-- HBM/Creamer
Advertising--Agencies--Specific Agencies-- Henderson Advertising
Advertising--Agencies--Specific Agencies-- Hill, Holiday
Advertising--Agencies--Specific Agencies--I-L
Advertising--Agencies--Specific Agencies-- Ingalls Associates
Advertising--Agencies--Specific Agencies-- Interpublic  (5 folders)
Advertising--Agencies--Specific Agencies-- Kelly Nason
Advertising--Agencies--Specific Agencies-- Kenyon and Eckhardt
Advertising--Agencies--Specific Agencies-- Ketchum Advertising
Advertising--Agencies--Specific Agencies-- Ketchum Macleod and Grove
Advertising--Agencies--Specific Agencies-- Keye/Donna/Pearlstein
Advertising--Agencies--Specific Agencies-- Kirshenbaum and Bond
Advertising--Agencies--Specific Agencies-- Laurence Charles and Free
Advertising--Agencies--Specific Agencies-- Leber and Katz
Advertising--Agencies--Specific Agencies-- Lefton, Al Paul Co.
Advertising--Agencies--Specific Agencies-- Lennen and Newell
Advertising--Agencies--Specific Agencies-- Lintas
Advertising--Agencies--Specific Agencies-- Lois Holland Callaway (Lois Pitts Gershon)
Advertising--Agencies--Specific Agencies--M
Advertising--Agencies--Specific Agencies-- Marschalk
Advertising--Agencies--Specific Agencies-- Marsteller
Advertising--Agencies--Specific Agencies-- Martin, J.P. Associates
Advertising--Agencies--Specific Agencies-- MCA
Advertising--Agencies--Specific Agencies-- McCaffrey and McCall
Advertising--Agencies--Specific Agencies-- McCann Erickson
Advertising--Agencies--Specific Agencies-- Mickleberry
Advertising--Agencies--Specific Agencies-- Mingo Jones
Advertising--Agencies--Specific Agencies--N-P
Advertising--Agencies--Specific Agencies-- Needham, Harper and Steers  (2 folders)
Advertising--Agencies--Specific Agencies-- Noble and Associates
Advertising--Agencies--Specific Agencies-- Norton Simon
Advertising--Agencies--Specific Agencies-- Ogilvy and Mather  (4 folders)
Advertising--Agencies--Specific Agencies-- Ogilvy Group  (2 folders)
Advertising--Agencies--Specific Agencies-- Omnicom
Box 6
Advertising--Agencies--Specific Agencies-
Advertising--Agencies--Specific Agencies-- Omnicom
Advertising--Agencies--Specific Agencies-- Papert Koenig Lois
Advertising--Agencies--Specific Agencies-- Plapler
Advertising--Agencies--Specific Agencies-- PMS and VW
Advertising--Agencies--Specific Agencies-- Proctor and Gardner
Advertising--Agencies--Specific Agencies-- Publicis
Advertising--Agencies--Specific Agencies--Q-Z  (2 folders)
Advertising--Agencies--Specific Agencies-- Rafshoon
Advertising--Agencies--Specific Agencies-- Rice and Rice
Advertising--Agencies--Specific Agencies-- Richards Group
Advertising--Agencies--Specific Agencies-- Riney, Hal
Advertising--Agencies--Specific Agencies-- Rogers, Peter
Advertising--Agencies--Specific Agencies-- Saatchi and Saatchi  (3 folders)
Advertising--Agencies--Specific Agencies-- Scali McCabe Sloves
Advertising--Agencies--Specific Agencies-- Smith Burke and Azzam
Advertising--Agencies--Specific Agencies-- Sosa and Associates
Advertising--Agencies--Specific Agencies-- Tatham Laird and Kudner
Advertising--Agencies--Specific Agencies-- Tatham RSCG
Advertising--Agencies--Specific Agencies-- TBWA
Advertising--Agencies--Specific Agencies-- Tinker, Jack
Advertising--Agencies--Specific Agencies-- Tucker Wayne
Advertising--Agencies--Specific Agencies-- Uniworld
Advertising--Agencies--Specific Agencies-- Wade Advertising
Advertising--Agencies--Specific Agencies-- Wells Rich Greene
Advertising--Agencies--Specific Agencies-- Wieden and Kennedy
Advertising--Agencies--Specific Agencies-- Yardang, Ed and Associates
Advertising--Agencies--Specific Agencies-- Young and Rubicam  (3 folders)
Advertising--Agencies--Specific Agencies-- Zebra Advertising
Advertising--Appropriations
Advertising--Appropriations--Industrial  (3 folders)
Advertising--Appropriations--Budget  (3 folders)
Advertising--Art  (2 folders)
Box 7
Advertising--Awards(including "Badvertising," Andy, Dandy, Echo, and Stephen E. Kellys)  (2 folders)
Advertising--Awards-- Adman of the Year
Advertising--Awards--Hall of Fame
Advertising--Awards-- Saturday Review
Advertising--Awards-- American Business Press (ABP)
Advertising--Awards-- Newsmakers
Advertising--Awards-- Popai
Advertising--Awards--TV
Advertising--Biography
Advertising--Biography--A-D
Advertising--Biography--E-K
Advertising--Biography--L-P
Advertising--Biography--Q-Z
Advertising--Biography--Commercial Directors
Advertising--Biography--Women
Box 8
Advertising--Cartoons
Advertising--Casting
Advertising--Censorship
Advertising--Coincidental Similarities
Advertising--Color
Advertising--Commercials
Advertising--Commercials--Jingles
Advertising--Commercials--Length
Advertising--Commercials--Music
Advertising--Commercials--Public Opinion--Video Storybooks
Advertising--Commercials--Repetition
Box 9
Advertising--Commercials--Talent
Advertising--Commercials--TV
Advertising--Commercials--TV--Animation
Advertising--Commercials--TV--Production
Advertising--Commercials--"Zapping"
Advertising--Consultants
Advertising--Copy
Advertising--Copy--Tyler
Advertising--Copy--Writing
Box 10
Advertising--Costs
Advertising--Costs--Trends( JWT)
Advertising--Criticism
Advertising--Criticism--PAM
Advertising--Criticism--Public Opinions
Advertising--Deceptive Ads
Advertising--Departments
Advertising--Ethics
Advertising--Expenditures
Advertising--Expenditures--Annual Review
Advertising--Expenditures--As % of sales
Box 11
Advertising--Expenditures--by Associations
Ad vertising--Expenditures--Coen estimates
Advertising--Expenditures--by Companies
Advertising--Expenditures--by Companies-- Adweek--East Client Budget Directory
Advertising--Expenditures--by Companies-- Adweek--West Client Budget Directory
Advertising--Expenditures--by Companies--Top advertised brands
Advertising--Expenditures--by Companies--Top 100 national advertised--1955-1956
Advertising--Expenditures--by Companies--Top 100 national advertised--1957-1958
Advertising--Expenditures--by Companies--Top 100 national advertised--1959-1960
Advertising--Expenditures--by Companies--Top 100 national advertised--1961-1962
Advertising--Expenditures--by Industry-- Agriculture
Box 12
Advertising--Expenditures--by Industry--Alcoholic Beverages  (2 folders)
Advertising--Expenditures--by Industry-- Automobiles
Advertising--Expenditures--by Industry-- Banking
Advertising--Expenditures--by Industry-- Clothing
Advertising--Expenditures--by Industry--Drugs and Toiletries
Advertising--Expenditures--by Industry--Brand by brand
Advertising--Expenditures--by Industry--Top 5 by category
Advertising--Expenditures--by Industry--Electronics
Advertising--Expenditures--by Industry--Food
Advertising--Expenditures--by Industry--Food Service
Advertising--Expenditures--by Industry-- Insurance
Advertising--Expenditures--by Industry--LNA Leading Advertised brands
Advertising--Expenditures--by Industry-- Retail
Box 13
Advertising--Expenditures--by Industry--Soft Drinks
Advertising--Expenditures--by Industry--Tobacco products
Advertising--Expenditures--by Industry--Toys and games
Advertising--Expenditures--by Industry-- Transportation
Advertising--Expenditures--by Industry--Travel  (2 folders)
Advertising--Expenditures--by Industry--Travel-- HKF Travel and Tourism Report
Advertising--Expenditures--by Industry--Travel-- Domestic
Advertising--Expenditures--by Industry--Travel--Local (State/Area/Community)
Advertising--Expenditures--by Industry--Travel-- International
Advertising--Expenditures--by Media
Advertising--Expenditures--by Media--Business Papers
Advertising--Expenditures--by Media--Consumer Magazines
Advertising--Expenditures--by Media--Farm Papers
Advertising--Expenditures--by Media-- Newspapers
Advertising--Expenditures--by Media-- Newspapers-- 1948-1969
Advertising--Expenditures--by Media--Newspapers-- 1970-198?
Advertising--Expenditures--by Media--Outdoor
Box 14
Advertising--Expenditures--by Media--Radio and TV
Advertising--Expenditures--by Media--Radio and TV --Radio-- 1966-1973
Advertising--Expenditures--by Media--Radio and TV --Radio-- 1974-1980
Advertising--Expenditures--by Media--Radio and TV --Radio-- 1981-1986
Advertising--Expenditures--by Media--Radio and TV --Radio--Clippings
Box 15
Advertising--Expenditures--by Media--Radio and TV-- Television
Advertising--Expenditures--by Media--Radio and TV-- Television-- TvBS Spot TV Investment Annual Reports
Advertising--Expenditures--by Media--Radio and TV-- Television--International
Advertising--Expenditures--International
Advertising--Expenditures--International-- World Advertising Expenditures
Advertising--Expenditures--International-- Asia
Advertising--Expenditures--International-- Canada
Advertising--Expenditures--International-- Great Britain
Advertising--Forecasts
Advertising--History
Advertising--History-- GuinnessAds
Box 16
Advertising--Inquiry
Advertising--International
Advertising--International-- Africa
Advertising--International-- Asia
Advertising--International-- Japan
Advertising--International-- Australia
Advertising--International-- Europe
Advertising--International-- Europe--France
Advertising--International-- Europe--Germany
Advertising--International-- Europe--Great Britain
Advertising--International-- Europe--Italy
Advertising--International-- Europe--Scandinavia
Advertising--International-- Europe--USSR
Advertising--International-- Latin America
Advertising--International-- Middle East
Box 17
Advertising--Laws and Regulations
Advertising--Laws and Regulations--4A
Advertising--Laws and Regulations--AAF
Advertising--Laws and Regulations--Copyright and Reproduction
Advertising--Laws and Regulations-- Endorsements
Advertising--Laws and Regulations--Federal
Advertising--Laws and Regulations--Federal--Antitrust and Monopoly
Advertising--Laws and Regulations--Federal--Federal Communications Commission
Advertising--Laws and Regulations--Federal-- Federal Trade Commission
Advertising--Laws and Regulations--Federal-- Federal Trade Commission-- FTC News
Advertising--Laws and Regulations--Federal-- Federal Trade Commission-- Corrective Advertising
Advertising--Laws and Regulations--Federal-- Federal Trade Commission-- Hearings Oct. 1971
Advertising--Laws and Regulations--Federal-- Federal Trade Commission-- Substantiation
Advertising--Laws and Regulations--Federal-- Federal Trade Commission-- Tax Aspects
Box 18
Advertising--Laws and Regulations--International  (2 folders)
Advertising--Laws and Regulations--Pricing
Advertising--Laws and Regulations--Self Regulation
Advertising--Laws and Regulations--Self Regulation--by Media
Advertising--Laws and Regulations--Self Regulation--by Media-- Code News
Advertising--Laws and Regulations--Self Regulation--by Media-- NAD-NARB
Box 19
Advertising--Laws and Regulations--Specific Industries
Advertising--Laws and Regulations--Specific Industries--Automobile
Advertising--Laws and Regulations--Specific Industries--Drugs
Advertising--Laws and Regulations--Specific Industries--Food
Advertising--Laws and Regulations--Specific Industries--Tobacco
Advertising--Laws and Regulations--Specific Industries--Toiletries
Advertising--Laws and Regulations--Specific Industries--Toys
Advertising--Laws and Regulations--State and Local
Advertising--Laws and Regulations--State and Local--AAF
Advertising--Laws and Regulations--State and Local -- State Legislature Monitor
Advertising--Laws and Regulations--State and Local--Taxation
Box 20
Advertising--Media
Advertising--Media--Buying services
Advertising--Media--Comics
Advertising--Media--Direct Mail  (2 folders)
Advertising--Media--Direct Mail--Specific Mailing Lists
Advertising--Media--Ethnic
Advertising--Media--Inserts
Advertising--Media--Interactive
Advertising--Media--Magazines  (2 folders)
Box 21
Advertising--Media--Magazines--Business
Advertising--Media--Magazines--Consumer
Advertising--Media--Magazines--Consumer statistics
Advertising--Media--Magazines--Specific companies
Advertising--Media--Magazines--Supplements
Advertising--Media--Newspapers
Advertising--Media--Newspapers--Statistics
Advertising--Media--Newspapers--Supplements
Advertising--Media--Newspapers--Pamphlets
Box 22
Advertising--Media--Outdoor  (2 folders)
Advertising--Media--Point of Purchase  (2 folders)
Advertising--Media--Point of Purchase--Advertising Agencies
Advertising--Media--Point of Purchase--Dealer Acceptance
Advertising--Media--Point of Purchase--Evaluation
Advertising--Media--Point of Purchase--Research
Advertising--Media--Point of Purchase--Video
Advertising--Media--Radio
Box 23
Advertising--Media--Specialty
Advertising--Media--Specialty--Matchbooks
Advertising--Media--Television (x2)
Advertising--Media--Television--Cable
Advertising--Media--Television--Syndication
Advertising--Media--Television--Spot
Box 24
Advertising--Media--Television--Theatre screen
Advertising--Media--Television--Transit
Advertising--Media--Television--Word of Mouth
Advertising--Packaging  (2 folders)
Advertising--Packaging--Design
Advertising--Packaging--Labeling
Advertising--Packaging--Labeling--Food
Advertising--Packaging--Labeling--Tags
Advertising--Packaging--Labeling--Multiple
Advertising--Packaging--Labeling--Size
Advertising--Packaging--Labeling--Testing
Advertising--Product Placements
Advertising--Production
Advertising--Production--Type faces
Advertising--Public Opinion
Box 25
Advertising--Research  (2 folders)
Advertising--Research--Bibliography
Advertising--Research--Broadcast
Box 26
Advertising--Research--Broadcast--TV
Advertising--Research--Media Evaluation
Advertising--Research--Physiological
Box 27
Advertising--Research--Sales effectiveness
Advertising--Research--Sales effectiveness-- Bibliography
Advertising--Research--Types--Marketing
Advertising--Sales Effectiveness
Advertising--Slogans
Advertising--Social Aspects
Advertising--Target Group
Box 28
Advertising--Target Group--Children  (2 folders)
Advertising--Target Group--Ethnic
Advertising--Target Group--Women  (2 folders)
Advertising--Techniques
Advertising--Techniques--Bleed vs. Non-bleed
Advertising--Techniques--Color vs. BandW
Box 29
Advertising--Techniques--Comparative
Advertising--Techniques--Continuity
Advertising--Techniques--Frequency
Advertising--Techniques--Headlines and Captions
Advertising--Techniques--Long and short Copy
Advertising--Techniques--Position
Advertising--Techniques--Repetition
Advertising--Techniques--Seasonal
Advertising--Techniques--Size
Advertising--Techniques--Size--Multiple page and spreads
Advertising--Techniques--Size--Small
Advertising--Trademarks
Advertising--Trademarks--Change
Advertising--Trademarks--Creation
Advertising--Trademarks--History
Box 30
Advertising--Trademarks--Licensing
Advertising--Trademarks--Names
Advertising--Trademarks--Names--Creation
Advertising--Trademarks--Names--Image
Advertising--Trademarks--Specific Comparative Manuals
Advertising--Types
Advertising--Types--Association
Advertising--Types--By Industry
Advertising--Types--By Industry--Alcoholic Beverages
Advertising--Types--By Industry--Automobiles
Box 31
Advertising--Types--By Industry--Banking
Advertising--Types--By Industry--Clothing
Advertising--Types--By Industry--Drugs and Toiletries
Advertising--Types--By Industry--Electronics
Advertising--Types--By Industry--Food
Advertising--Types--By Industry--Food Service
Advertising--Types--By Industry--Insurance
Advertising--Types--By Industry--Petroleum
Advertising--Types--By Industry--Tobacco
Advertising--Types--By Industry--Transportation
Advertising--Types--By Industry--Travel
Advertising--Types--By Industry--Utilities
Advertising--Types--By Profession
Box 32
Advertising--Types--Classified
Advertising--Types--Cooperative
Advertising--Types--Direct response
Advertising--Types--Disabled
Advertising--Types--Financial
Advertising--Types--Generic
Advertising--Types--Government
Advertising--Types--Humorous
Advertising--Types--Industrial  (2 folders)
Box 33
Advertising--Types--Institutional
Advertising--Types--Institutional--Advocacy
Advertising--Types--Political
Advertising--Types--Plant City/community
Advertising--Types--Public Service
Advertising--Types--Retail
Box 34
Advertising--Types--Retail  (2 folders)
Advertising--Types--Subliminal
Advertising--Types--Testimonial
Advertising--Types--Testimonial--Sports
Advertising--Types--Tie-in
Advertising--Vocation
Advertising--Types--Women