Inventory of the J. Walter Thompson Company. Greg Bathon Papers, 1966-1970
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
J. Walter Thompson
Company.
Title
J. Walter Thompson Company.
Greg Bathon Papers,
1966-1970
Language of Material
Material
in English
Extent
0.5 Linear Feet
375 Items
Abstract
375 Items
The J. Walter Thompson
Company (JWT), founded in 1864, is one of the largest advertising agencies in
the United States. Greg Bathon was an executive with JWT, serving in a numver
of positions abroad, particularly in India, before becoming President of JWT
USA.
The Greg Bathon Papers span the years
1966-1970 and include biographical sketches, correspondence, financial reports
and printed materials that primarily document Bathon's tenure as the head of
the J. Walter Thompson Company's Bombay (India) office.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, collection may contain materials to which the
Acknowledgment of Legal Responsibilities and Privacy Rights form applies.
Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Greg Bathon
Papers, Rare Book, Manuscript, and Special Collections Library, Duke
University.
Provenance
The J. Walter Thompson Company. Greg Bathon Papers were received by
the Rare Book, Manuscript, and Special Collections Library as a gift in 1998.
Processing Information
Processed by Richard Collier and Mitch Fraas, June 2006
Encoded by Richard Collier
Completed June 2006
Accession 1998-0452 is described in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
[top]
Biographical Note
| 1933 Oct. 17 | Born Edward Gregory Anthony Bathon, New York, N.Y. |
| 1956 | B.A., German Literature, Hamilton College, Utica, N.Y. |
| 1956-1959 | Officer, U.S. Navy |
| 1960 | Joined JWT New York office as a media researcher and buyer |
| 1961 | Copy writer (Kodak, Institute of Life Insurance, New Holland Farm Hachinery), JWT New York |
| 1962 | Account representative (Standard Brands, Chesebrough-Pond's), JWT New York |
| 1963 | Account supervisor (Unilever, S.C. Johnson, Stuyvesant Cigarette), JWT Antwerp |
| 1965 | Director, JWT Antwerp |
| 1966 | Chairman and Managing Director, JWT India (Hindustan Thompson); Head of Bombay office and overall responsibility for Calcutta, Delhi, Madras, and Ceylon (Sri Lanka) offices |
| 1970 | Vice President and Account Supervisor (Eastman Chemical Products), JWT New York |
| 1972 | President, JWT Brazil |
| 1973 | Senior Vice President, JWT |
| 1976 | Advanced Management Program, Harvard School of Business |
| 1977 |
Board of Directors of JWT
Executive Vice President, JWT; President, JWT AM/PAC (Latin
America, Asia/Pacific regions)
|
| 1980 | President and Chief Operating Officer, JWT USA |
| 1982 | Resigned from JWT |
After resigning from JWT, Bathon worked for the Interpublic Group of Companies and the Burkhardt & Christy advertising agency before forming Contact International, a provider of business translation services.
[top]Collection Overview
The Greg Bathon Papers span the years 1966-1970 and include
biographical sketches, correspondence, financial reports and printed materials
that primarily document Bathon's tenure as the head of the J. Walter Thompson
Company's Bombay, India, office. Bathon's career prior to and following his
appointment in India is mentioned; otherwise, very little material relevant to
those periods appear in the papers.
The collection is arranged alphabetically into the following
categories: Biographical Materials, Correspondence, Financial Reports, and
Printed Materials.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Bathon, Greg, 1933-.
- J. Walter Thompson Company. Bombay Office.
- Advertising executives.
- Advertising agencies--India.
- Advertising agencies--India--History.
- John W. Hartman Center for Sales, Advertising & Marketing History.
 | List of Series in Collection | |||||||
 |  | Biographical sketches, 1966-1970 | ||||||
| | Correspondence, 1966-1970 | ||||||
| | Financial Reports, 1969 | ||||||
 | | Printed Materials, 1966-1970 | ||||||
Detailed Description of Collection
Biographical sketches, 1966-1970
Includes corporate press releases, government forms, and printed
materials such as magazine profiles.
Correspondence, 1966-1970
(6 folders)
Includes business and personal correspondence that touch on issues
relating to finance, speaking engagements, Bathon's move to and from India, and
other topics.
Financial Reports, 1969
Includes JWT reporting on billings and year-end statements for
operations in India and Pakistan.
Printed Materials, 1966-1970
Includes pamphlets, clippings and articles.
