Inventory of the J. Walter Thompson Company. Loy Baxter Papers, 1954-1978, bulk 1966-1967
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Loy Baxter
Papers, 1954-1978, bulk 1966-1967
Language of Material
Material in
English
Extent
1.8 Linear Feet
1200 Items
Abstract
1200 Items
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Loy Baxter was an executive who held a range of positions during a 30 year career with JWT, including General Manager of JWT Mexico; Management Supervisor and Director of Public Relations of JWT New York; and Manager of the Western District (U.S.).
The Loy Baxter Papers span the years 1954-1968,
the bulk of which document the period 1966-1967, and include correspondence,
clippings, corporation records, photographs,
promotional materials, newsletters, press releases, public relations campaign
proposals, speeches, and a long-playing record. The collection
primarily documents Baxter's work with the J. Walter Thompson Company (JWT)
as management supervisor and director of public relations. JWT public relations
clients represented in the collection include
Alcan Aluminum Corporation; Eastman Kodak Company; Liggett & Myers Tobacco Company;
National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine
Corps.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, collection may contain materials to which the Acknowledgment of
Legal Responsibilities and Privacy Rights form applies. Patrons must sign
this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke
University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services
staff before visiting the Rare Book, Manuscript, and Special Collections Library
to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke
University. For more information, consult the copyright section of the Regulations
and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], Loy Baxter Papers, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The Loy Baxter Papers were received by the Rare Book, Manuscript, and Special
Collections Library as a gift in 1996.
Processing Information
Processed by Margaret Miller and Rita Johnston, December 2008
Encoded by Rita Johnston, January 2008
Accession 96-146 is described in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our local
Style Guide.
This finding aid is NCEAD compliant.
[top]
Biographical Note
Chronology List| 1915 April 9 | Born Loy Joseph Baxter, Indianapolis, Ind. |
| 1937 | Recieved Bachelor's degree from Indiana University |
| 1937-1940 | Owned and published the college humor magazine Bored Walk; owned Board Walk Publishing Company |
| 1939-1940 | Copywriter and editor, Kingan and Company meat packers, Indianapolis, Ind., |
| 1940-1945 | Served in the Infantry Reserve in the United States Army. Discharged as Lieutenant Colonel. |
| 1946 | Copywriter and Assistant Advertising Manager, Mohawk Carpet Mills, Amsterdam, N.Y. |
| 1947 July | Joined J. Walter Thompson Company (JWT), Washington, D.C. office |
| 1948 | Son Jeff Baxter born |
| 1950 | Manager, JWT Washington, D.C. |
| 1958 | Writer, Public Relations Dept., JWT New York |
| 1960 | General Manager, JWT Mexico |
| 1964 | Management Supervisor and Director of Public Relations, JWT New York |
| 1965 | Elected Vice President of JWT; supervised Aluminum, Ltd., U.S. Playing Card Company, and Gorton's accounts |
| 1971 | Manager, JWT Los Angeles |
| 1973 | Manager, JWT Western Region |
| 1974-1975 | Member of the board of directors, Ad Club of Los Angeles |
| 1977 August | Retired from JWT |
| 2003 March 15 | Died in Los Angeles |
After retiring from JWT, Baxter worked as chairman of advertising research firm Phase One in Los Angeles. Baxter was married to Cathryn Rose.
[top]Collection Overview
The Loy Baxter
Papers span the years 1954-1968,
the bulk of which document the period 1966-1967, and include
correspondence,
clippings,
corporation records,
photographs,
promotional materials,
newsletters,
press releases,
public relations campaign proposals,
speeches,
and a long-playing record. The collection
primarily documents Baxter's work with the
J. Walter Thompson Company
(JWT) as management
supervisor and director of public relations. JWT
public relations clients represented in the collection
include
Alcan;
Eastman Kodak;
Liggett & Myers; the
National Dairy Products Corporation, Kraft Foods Division;
Trailways;
and the U.S. Marine Corps.
The collection is organized into two series: Office Files and
Account Files. The Office Files Series
chiefly documents communication between Baxter and other JWT offices. Other files in this series
document events; projects; or relationships with organizations, such as the JWT subsidiary
Lexington International,
which specialized in creating
press releases and
industrial publicity for clients.
The Account Files Series documents Baxter's involvement with JWT
public relations clients and client campaigns.
Includes a set of essays commissioned for an
Alcan Corporation advertising campaign written by public leaders
U Thant,
Edward J. Louge, and
Columbus O'Donnell Iselin. The essays, written for magazine publication,
shared the common theme of major challenges that affect humanity.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing
a search on these subjects in the Duke University Libraries online
catalog will bring up other related research materials.
- Baxter, Loy, 1915-2003.
- J. Walter Thompson Company.
- J. Walter Thompson Company--New York Office.
- Alcan Aluminum Corporation.
- Eastman Kodak Company.
- Liggett & Myers Tobacco Company.
- National Dairy Products Corporation. Kraft Foods Division.
- Continental Trailways, inc.
- United States. Marine Corps.
- Advertising--Customer relations.
- Advertising--History--20th century.
- Advertising--Management.
- Advertising--Public relations.
- Advertising agencies--Management.
- Advertising agencies--United States.
- Advertising campaigns.
- Advertising executives.
- Corporations--Public relations.
- Industrial publicity.
- Clippings. [AAT]
- Newsletters. [AAT]
- Phonograph records. [AAT]
- Photographs. [AAT]
- Press releases. [AAT]
- Promotional materials. [AAT]
- Proposals. [AAT]
- Sound recordings. [AAT]
- Speeches. [AAT]
- John W. Hartman Center for Sales, Advertising, & Marketing History.
Related Material
Materials related to this collection may be found in other Hartman
Center collections within the J. Walter Thompson Company Archives, including the Account Files Collection; the Newsletter Collection; Biographical Information; Public Relations Department Records; and the W. Lee Preschel Papers
 | List of Series in Collection | |||||||
 |  | Office Files Series, 1954-1977 | ||||||
 | | Account Files, 1966-1976 | ||||||
Detailed Description of Collection
Office Files Series, 1954-1977
(1 Box)
Consists of correspondence, clippings, corporation records, photographs, and promotional
materials that document Baxter's work as management supervisor and director of public
relations for JWT in New York.
Many of the files document communication between Baxter and other JWT offices from 1966-1967;
while others
document events; projects; or relationships with organizations.
Arranged alphabetically by file name, and therin
in reverse
chronological order.
Box 1
Australia, 1967
Canada, 1967
Caracas trip, 1966-1967
Chicago, 1967
Detroit, 1967
International research,
1954-1970
"JWT Communications Program Second
Quarter Review,"
1976
"JWT Worldwide Research Directory,
"
1977
Lexington International,
1967
London, 1967
Mexico City, 1966-1967
New York Press Photographers Association,
1967
San Francisco, 1966
San Franc`isco, 1967
Shachte, Henry,
1964-1967
"Supermarket Analysis and Industry
Trends,"
1977
Washington, 1967
World Journal Tribune project,
1967
Account Files, 1966-1976
(2 Boxes)
Consists of correspondence, clippings, newsletters, press releases, public relations campaign
proposals, speeches and promotional materials that document Baxter's involvement with JWT
public relations clients and client campaigns. Also includes a long-playing record
created by Youth Concepts. Includes a set of essays commissioned for an
Alcan Corporation advertising campaign written by public leaders U Thant, Edward J.
Louge, and Columbus O'Donnell Iselin. The essays, written for magazine publication, shared the
common theme of major challenges that affect humanity. Arranged alphabetically by client name,
and therein in reverse chronological order.
Box 2
Alcan Aluminum Corporation,
1967
Alcan Aluminum Limited,
1967
Alcan essays,
1967
American Gas Association,
1967
American Machine and Foundry (AMF),
1967
Association Hospital Service,
1967
Burroughs Corporation,
1966-1967
Carte Blanche,
1967
Champion,
1967
Dean Witter and Company,
1967
Eastman Chemical Products, Inc.,
1967
Eastman Kodak,
1967
Electronics and Alloys, Inc.,
1967
Gorton Corporation,
1966-1967
Johnson Motors,
1967
Kawasaki Motors Corporation,
1976 Apr. 14
Kodak Mexicana,
1967
Kraft Foods,
1967
Liggett and Myers,
1966-1967
New York Academy of Sciences,
1967
Box 3
New York Public Library,
1967
National Dairy Products Corporation (Kraft),
1966-1967
National fisheries,
1967
Public Relations Committee of the
Fair Campaign Practices Committee,
1966-1967
Reader's Digest,
1966-1967
Salas, E. Guillermo,
1967
Standard Brands,
1967
Standard Brands International,
1967
Trailways,
1966-1967
(2 folders)
U.S. Brewers Association,
1967
U.S. Marine Corps,
1967
U.S. Playing Cards,
1967
Warner-Lambert Pharmaceutical Company,
1966-1967
Water and waste industries,
1967
Youth Concepts,
1967-1968
