J. Walter Thompson Company. Chicago Office. Non-Proprietary Research Reports, 1980-1999

Using These Materials Teaser

Using These Materials Links:

Using These Materials

Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
J. Walter Thompson Company. Chicago Office
Extent:
6.8 Linear Feet
250 Items
Language:
English.
Collection ID:
RL.00674

Background

Scope and content:

Collection created by the JWT Chicago Office Information Center as a reference and research tool for business use. The term "non-proprietary" is JWT's term for research prepared or collected by the company but not on behalf of specific clients. The collection includes market and consumer research reports arranged alphabetically by subject. A small number of items represent JWT research done, but most were created by market research firms (e.g., Yankelovich, Elmo Roper and Associates), cable TV stations (e.g., MTV Networks), or magazines (e.g., Seventeen, Good Housekeeping), and others. Topics include consumer demographic analyses for the United States, especially of food and beverage products and restaurant services. Marketing to women is a major subject; there is also information on marketing to men, baby boomers, teens, and children. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History. (02-256)

Biographical / historical:

The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.

Acquisition information:
The J. Walter Thompson Company. Chicago Office. Non-Proprietary Research Reports were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1999.
Processing information:

Processed by Lynn E. Eaton

Completed October 17, 2002

Encoded by Lynn E. Eaton; Joshua A. Kaiser

Materials may not have been ordered and described beyond their original condition.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], J. Walter Thompson Company. Chicago Office. Non-Proprietary Research Reports, David M. Rubenstein Rare Book & Manuscript Library, Duke University.