Preliminary Inventory of the J. Walter Thompson Company. Corporation Vertical Files, circa 1915-1999, bulk 1960s-1990s
[top]Descriptive Summary
TitleJ. Walter Thompson Company. Corporation Vertical
Files,
circa 1915-1999, bulk 1960s-1990s
Creator
J. Walter Thompson Company.
Extent
43.1 Linear Feet
25,961 Items
Repository
25,961 Items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
English.
[top]
Administrative Information
Access RestrictionsCollection is open for research. However, some of the materials in
this collection are not immediately accessible, because they require further
processing before use.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Corporation
Vertical Files, Rare Book, Manuscript, and Special Collections Library, Duke
University.
Provenance
The J. Walter Thompson Company. Corporation Vertical Files was
received by the Rare Book, Manuscript, and Special Collections Library as a
transfer in 2000.
Processing Information
Processed by Kristen Kramer
Completed July 5, 2001
Encoded by Kristen Kramer and Ruth E. Bryan
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered
and described beyond their original condition.
[top]
Historical Note
One of a series of vertical files maintained by JWT Information Center in Chicago Office over many decades.
[top]Collection Overview
Alphabetical files of miscellaneous information about hundreds of
mainly U.S. corporations, some of them domestic and many multinational. The
fullest documentation tends to be for companies that are or have been JWT
clients (notably Kraft, Quaker Oats, Sears, Ford, Northern Telcom, Gerber,
Kellogg, Philip Morris, Oscar Mayer, Kemper, S.C. Johnson, McDonnell Douglas,
Jos. Schlitz, 7-Up, and others) and several that are or were major competitors
of JWT clients (e.g. AT andT;, McDonald's, General Motors, among others). Files
contain widely diverse formats of information including internal JWT
unpublished reports and memoranda; many articles clipped from magazines
(especially trade press) and newspapers; articles printed from computer
databases; company publications and annual reports; historical booklets and
articles; three vinyl record albums; and miscellaneous items. The richest files
tend to be those for major JWT Chicago office accounts, with by far the
greatest amount and diversity of information on Kraft. Acquired as part of the
John W. Hartman Center for Sales, Advertising, and Marketing History.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- J. Walter Thompson Company.
- Kraft Foods Company.
- Quaker Oats Company.
- Sears, Roebuck and Company.
- Ford Motor Company.
- Philip Morris and Company.
- Kellogg Company.
- McDonald's Corporation.
- AT and T.
- General Motors Company.
- Northern Telecom Inc.
- Gerber Products Company.
- Oscar Mayer and Co.
- Johnson Wax.
- McDonnell Douglas Aerospace (Firm).
- Corporate image--United States--History.
- Big business--United States--History.
- Advertising--United States--HIstory.
- Brand name products--Marketing.
- Clippings.
- Phonograph records.
- Memorandums.
- John W. Hartman Center for Sales, Advertising & Marketing History.
 | List of Series in Collection | |||||||
 |  | Accession 2001-0130 | ||||||
Preliminary Description of Unprocessed Collection
Accession 2001-0130
Some of the materials in this collection are not immediately
accessible, because they require further processing before use. Technical
Services staff need to make use copies of vinyl LPs listed in boxes 16 and 22.
Please contact Research Services staff before visiting the Rare Book,
Manuscript, and Special Collections Library to use this collection.
Box 1
A and W International,
1973-1989
Ace Hardware,
1979-1992
All American Gourmet Co.,
1991-1992
Alberto Culver,
1960-1992,
(2 folders)
Allied Van Lines,
1961-1962
Altoids,
1979-1998
American Cyanamid,
1969-1987
American Express,
1979-1992
American Motors,
1959-1985
A.T. and T.,
1962-1998,
(14 folders)
Ameritech,
1970-1997
Box 2
Ameritech,
1970-1997,
(8 folders)
Amway,
1968-1983
Anchor Brewing,
1977-1990
Anheuser Busch,
1980-1990
Apple Computer,
1984-1995
Arby's Inc.,
1976-1990
Armour Co.,
1962-1980
Avon Corp.,
1977-1995
Banquet Foods,
1974-1980
Baskin Robbins,
1978-1989
Beatrice,
1969-1989,
(6 folders)
Box 3
Beatrice,
1969-1989
Beatrice-Esmark,
1976-1985
Beatrice-Tropicana,
1980
Beech Nut Foods,
1964-1988
Bell South,
1984-1993
Ben and Jerry's,
1987-1993
Benetton,
1983-1992
Bic Corp,
1972-1977
Big Boy,
1979-1988
Blue Cross and Blue Shield,
1969-1992
Booth Fisheries,
1956-1979
Borden,
1943-1993,
(5 folders)
Braniff Airways,
1965-1992
Braun,
1981-1990
Bristol Myers,
1983-1996,
(3 folders)
Brookfield Zoo,
1989-1991
Brunswick Corp.,
1973-1982
Burger Chef Systems,
1972-1980
Burger King,
1974-1994,
(4 folders)
Box 4
Burger King,
1984-1995
Cadbury-Schweppes,
1973-1990
Campbell Soup Co.,
1969-1994,
(5 folders)
Campbell-Taggert Inc.,
1967-1986
Canada Dry,
1967-1990
Carnation Co.,
1976-1986
Centel,
1981-1993
Chicago, Milwaukee, St. paul and Pacific R.R. Co.,
1950-1981,
(2 folders)
Chicago Tribune,
1969-1989
Church's Fried Chicken,
1977-1989
Church and Dwight Co.,
1974-1994
Clairol Inc.,
1974-1989
Coca-Cola,
1960-1996,
(6 folders)
Box 5
Coca-Cola,
1960-1996,
(3 folders)
Colgate-Palmolive,
1969-1974,
(2 folders)
Coleman Co.,
1966-1979
Columbia Broadcasting System, Inc.,
1976-1987
Computerland,
1983-1988
Conagra Inc.,
1982-1999,
(5 folders)
Adolph Coors Co.,
1979-1992,
(5 folders)
Corning Glass Works,
1976-1991
Cotter and Co. (True Value),
1981-1992,
(2 folders)
CPC International,
1969-1995,
(3 folders)
Helene Curtis,
1974-1988
Dayton Hudson,
1979-1995
Box 6
Dean Foods, Inc.,
1977-1987
Deere and Co.,
1971-1993
Del Monte Corp.,
1975-16987
Frances Denny,
1974-1979
Walt Disney Co.,
1971-1993,
(6 folders)
Domino's,
1986-1992
Drackett Co.,
1972-1993
Dr. Pepper Co.,
1971-1991
Alfred Dunhill Ltd.
1976-1978
Dunkin Donuts, Inc.,
1974-1992
Dunlop Corp.,
1982-1984
Eastern Airlines,
1975-1991
Eastman Kodak,
1976-1994,
(6 folders)
Employers Mutuals of Wausau, Wisconsin,
1957-1973
Box 7
Encyclopedia Britannica Inc.,
1968-1979
Entemann's Inc.,
1979-1981
EPI Products,
1989-1990
Estee Lauder Inc.,
1970-1988
Exxon,
1974-1990
Faberge Inc.,
1977-1985
Fairmont Foods Co.,
1964-1981
Falstaff Brewing Corp.,
1960-1983
Firestone Tire and Rubber Co.,
1971
First Federal Savings and Loan,
1960-1981
FMC Corp.,
1972-1974
Ford Motor Co.,
1950-1995,
(19 folders)
Box 8
Frito-Lay,
1982-1992
Fruit of the Loom,
1977-1990
Fuller Brush Co.,
1974-1987
Ernest and Julio Gallo Winery,
1976-1987
The Gap Stores,
1987-1992
Gateway 2000,
1996-2000
General Electric Co.,
1980-1992
General Foods,
1950-1992,
(5 folders)
General Mills,
1954-1996,
(7 folders)
General Motors,
1915-1995,
(6 folders)
Box 9
General Motors,
1915-1995,
(2 folders)
Gerber,
1971-1996,
(16 folders)
Gillette,
1948-1996,
(4 folders)
Gino's,
1976
Godfather's Pizza,
1981-1987
B.F. Goodrich Co.,
1973-1989
Box 10
Goodyear Tire and Rubber Co.,
1955-1997,
(4 folders)
Gould Inc.,
1976-1987
Goya Foods Inc.,
1982-1991
W.R. Grace and Co.,
1977-1985
Grand Metropolitan,
1984-1997,
(3 folders)
The Great Atlantic and Pacific Tea Co.,
1949-1990,
(2 folders)
Green Giant Co.,
1956-1991
Greyhound Corp.,
1958-1989,
(2 folders)
Hallmark Card Co.,
1970-1987
Hamburger Hamlet,
1977
Theodore Hamm Co.,
1968-1972,
(2 folders)
Hammond Organ Co.,
1966-1975
Hanes,
1972-1980
Hardee's Food Systems Inc.,
1973-1993
Harley-Davidson Motor Co.,
1972-1999
Box 11
Harris Bankcorp,
1973-1993
Hartmarx,
1974-1992,
(2 folders)
Hartz Mountain Pet Foods Inc.,
1972-1983
Health and Tennis Corp.,
1976-1988
G. Heileman Brewing Co.,
1975-1982,
(2 folders)
Heineken,
1988-1993
Heinz,
1964-1997,
(6 folders)
Hershey Foods Co.,
1948-1993
Hertz Corp.,
1960-1992
Heublein Inc.,
1970-1982
Hilton Hotels Corp.,
1963-1991
Charles E. Hires Co.,
1951-1961
Hoffman-LaRoche Inc.,
1976-1980
Holiday Inns of America Inc.,
1963-1992
The Hoover Co.,
1954-1993
Hormel and Co.,
1947-1999,
(4 folders)
Box 12
Howard Johnson Co.,
1963-1989
Huber Brewing Co.,
1973-1983
Hunt-Wesson Foods, Inc.,
1971-1984
E.F. Hutton,
1977-1988
Hyatt Hotels,
1977-1994,
(8 folders)
Hyatt International Corp.,
1978-1991
IBM,
1976-1993,
(5 folders)
Ideal Toy Corp.,
1978
IGA,
1976-1986
IMG,
1990-1999
Inland Steel Co.,
1969-1976
Institute for Health Maintenance,
1982-1983
Intel Corp.,
1993-1997
Interbrand,
1983
Inter-Continental Hotels,
1984-1987
International Dairy Queen,
1974-1982
International Spike Corp.,
1973-1983
Interstate Bakeries Corp.,
1964-1982
Jacob Leinenkugel Brewing Co.,
1978-1992
Jay Foods Co.,
1975-1986
Jenny Craig,
1992
Jeno's Inc.,
1976-1984
Jewel Companies,
1969-1992
Jockey International Inc.,
1974-1988
Johnson and Johnson,
1977-1990
Box 13
Johnson Products Co., Inc.,
1974-1990,
(2 folders)
Johnson Publishing Co.,
1975-1990
S.C. Johnson and Sons, Inc.,
1984-1989,
(9 folders)
Jordache,
1988-1992
Jovan Co.,
1975-1982,
(3 folders)
K Mart Co.,
1977-1992,
(3 folders)
Keebler Co.,
1969-1992
Kellogg Co.,
1942-1991,
(4 folders)
Box 14
Kellogg Co.,
1942-1991,
(8 folders)
Kemper,
1969-1995,
(10 folders)
Kentucky Fried Chicken,
1970-1991
Kimberly-Clark,
1971-1992
King's World / King's Island,
1974-1976
Knudsen Corp.,
1981-1988
E.J. Korvette,
1974-1981
Box 15
Kraft,
1920-1999,
(24 folders)
Box 16
Kraft,
1920-1999,
(21 folders)
[Additional oversoze materials found in Box 29 and Box 30 at
the end of this series. Kraft Radio Special recording moved to Phonograph
Storage Box. Technical Services staff need to make use copies. Contact a
Reference Archivist for assistance.]
Box 17
Kraft,
1920-1999,
(8 folders)
La Quinta,
1986-1994
Lever Bros.,
1956-1992
Libby, McNeill and Libby,
1959-1983,
(2 folders)
Thomas J. Lipton Co.,
1963-1992
Loblaw,
1989-1994
Lorillard,
1960-1981
Lowe's Companies,
1980-1995
Lowenbrau,
1980-1991,
(2 folders)
McDonald's Corp.,
1960-1996,
(4 folders)
Box 18
McDonald's Corp.,
1960-1996,
(5 folders)
McDonnell Douglas,
1970-1994,
(9 folders)
Marriott Corp.,
1978-1992
Mars Inc.,
1977-1991
Marshall Field and Co.,
1958-1982
Mattell Inc.,
1971-1994
Box 19
MCI Communications,
1985-1998,
(3 folders)
Meijer,
1990-1992
Mercedes Benz of North America,
1979-1987
Merck and Co.,
1969
Meredith Corp.,
1970-1985
Merrill Lynch,
1977-1988
Metropolitan Life,
1989-1995
MFS Communications Co.,
1994
Midas International Corp.,
1970-1995
Midway Airlines
1981-1991
Miller Brewing Co.,
1956-1993,
(3 folders)
Mitsubishi,
1982-1992
Mobil Corp.,
1975-1990,
(4 folders)
Montgomery Wards,
1969-1991,
(2 folders)
Morton-Thiokol,
1965-1988
Motorola, Inc.,
1969-1995,
(4 folders)
Mrs. Smith's Pie Co.,
1965-1981
Munsingwear,
1981-1983
Navistar,
1981-1988
Box 20
Neiman-Marcus,
1974-1988
Nestle,
1966-1998,
(4 folders)
Nike Corp.,
1983-1994
Nintendo,
1989-1996,
(2 folders)
Nissan,
1981-1990
Northern Telecom (Nortel),
1979-1994,
(12 folders)
Box 21
Northern Telecom (Nortel),
1974-1994,
(4 folders)
Northern Trust Co.,
1984-1993
Northwest Airlines,
1990-1992
Northwestern Mutual Life,
1958-1998,
(5 folders)
Nutrasweet,
1987-1992
Ocean Spray Cranberries Inc.,
1978-1983
Oscar Mayer,
1958-1996,
(9 folders)
Box 22
Oscar Mayer
[Additional oversize materials found in Box 30 at the end of
this series. Sound recording "Meatpacker Suite" located in Phonograph Storage
Box. Technical Services staff need to make use copies. Contact a Reference
Archivist for assistance.]
Otis Elevator
Pacific Telesis
Payless Shoe Source
J.C. Penney Co.
Pepsico
Perrier
Pfizer
Philip Morris
Pier 1 Imports
Pillsbury Inc.
Box 23
Pillsbury Inc.,
1963-1992,
(2 folders)
Pizza Hut,
1975-1991
Premier,
1990-1992
Princess Cruises,
1988-1998
Procter and Gamble,
1946-1994,
(8 folders)
Prudential Life Insurance Co.,
1963-1994
Quaker Oats,
1960-1995,
(11 folders)
Box 24
Quaker Oats,
1960-1995,
(14 folders)
Radio Corporation of America (RCA),
1974-1990
Radisson Hotel Corp.,
1989-1992
Reebok,
1986-1991
Revlon Inc.,
1970-1993
RJR Nabisco,
1968-1991,
(4 folders)
Sara Lee Corp.,
1958-1991
Box 25
Sara Lee Corp.,
1958-1991,
(2 folders)
Jos. Schlitz Brewing Co.,
1956-1982,
(9 folders)
Scholl Mfg. Co.,
1958-1982
Schwinn Bicycle Co.,
1970-1981
Sears Roebuck and Co.,
1960-1992,
(7 folders)
Box 26
Sears Roebuck and Co.,
1960-1992,
(17 folders)
Box 27
Seven-Up Co.,
1963-1988,
(5 folders)
Sherwin-Williams,
1972-1993,
(3 folders)
Smirnoff,
1987
J.M. Smucker Co.,
1972-1997
Southland Corp.,
1980-1997,
(3 folders)
Spiegel Inc.,
1983-1992
Sprint Corp.,
1986-1993,
(3 folders)
Std. Brands,
1974-1979
Sterling Brewers, Inc.,
1963-1969
Stokely-Van Camp,
1958-1980
Stouffer Foods,
1971-1992
Levi Strauss and Co.,
1979-1992,
(2 folders)
Stroh Brewery Co.,
1968-1988
Box 28
Sunbeam Corp.,
1976-1981
Sun-Maid,
1986-1989
Supercuts,
1983-1990
TCBY,
1989-1992
Taco Bell,
1978-1991
Teledyne Water Pik,
1967-1981
Terson Co.,
1974-1981
Texas Instruments,
1976-1983
Tootsie Roll,
1970-1984
Toys R Us,
1975-1992
Tropicana,
1991-1993
Turtle Wax, Inc.,
1967-1986
UAL (United Airlines),
1972-1992,
(2 folders)
Uncle Ben's Inc.,
1974-1984
Unilever,
1989-1995
United Dairy Industry Assn.,
1984-1993
United Parcel Service,
1982-1991
U.S. Air,
1974-1992
Video Storyboard Tests,
1982-1992
Vienna Sausage Mfg. Co.,
1978-1982
Volkswagen of America,
1970-1992
Walgreen Co.,
1975-1990,
(2 folders)
[Additional oversize materials found in box 30.]
Wal Mart,
1981-1993,
(2 folders)
Warner Lambert,
1967-1992
F.M. Woolworth Co.,
1961-1990,
(2 folders)
World Book - Childcraft Int'l.,
1965-1978
Wm. Wrigley Jr. Co.,
1970-1990,
(2 folders)
Xerox Corp.,
1972-1994
Zenith Radio Corp.,
1976-1992
Box 29
Kraft Research Report card file.
Box 30
Oversized Materials
Kraft
(2 folders)
Oscar Mayer
Walgreen Co.
Vinyl Records
[Filed with other LPs in Phonograph Storage Box. Technical
Services staff need to make use copies. Contact a Reference Archivist for
assistance.]
Kraft: 75th Anniversary Radio
Special,
1978
Oscar Mayer: Meatpacker Suite,
1980
Oscar Mayer: Meatpacker Suite,
1980
