Inventory of the J. Walter Thompson Company. Colin Dawkins Papers, 1776-1986
[top]Descriptive Summary
TitleJ. Walter Thompson Company. Colin Dawkins
Papers,
1776-1986
Creator
J. Walter Thompson Company.
Extent
7.9 Linear Feet
ca. 3,800 Items
Repository
ca. 3,800 Items
Duke University Rare Book, Manuscript, and Special
Collections Library
Language
English.
[top]
Administrative Information
Access RestrictionsAccess to portions of The Colin Dawkins Papers is restricted.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in the J. Walter Thompson Company Archives
have not been transferred to Duke University. For further information, see the
section on copyright in the Regulations and Procedures of the Rare Book,
Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Colin Dawkins
Papers, 1776-1986. Rare Book, Manuscript, and Special Collections Library, Duke
University.
Provenance
The Colin Dawkins Papers were transferred to the Rare Book,
Manuscript, and Special Collections Library from the J. Walter Thompson Company
in
1987. Processing of this collection was supported in
part by gifts from the J. Walter Thompson Company Fund and the John and Kelly
Hartman Foundation.
Processing Information
Processed by: Katherine Hufstetler, Janie Morris, Phoebe Evans,
Charn Reid
Completed June, 1996
Encoded by Stephen Douglas Miller
This finding aid is NCEAD compliant.
[top]
Biographical Note
| 1922, Sept. 8 | Born on an Indian reservation near Tulsa, Oklahoma |
| 1930s | Grew up in New York City, where he studied art and planned to be a portrait painter |
| 1943, March - Sept. | Worked with WABC radio's wartime all-night record operation |
| 1943, Sept. 10 - 1946, Mar. 8 | In the Air Corps; advanced from private to corporal; worked in public relations and on corps newspapers |
| 1947 | Began his 34 year career at the J. Walter Thompson Company (JWT) as a mailroom messenger in the New York office. He shortly thereafter advanced to be a market research clerk. |
| 1949, Jan. | Appointed Junior Copywriter, assistant to Larry D'Aloise at JWT |
| 1949, Sept. - 1951, Feb. | Assigned to JWT-London's copy group; first American to join the London office after the WWII hiatus; worked on Pan American and Parker Pen accounts |
| 1950, Dec. | Started JWT/BMRB (British Market Research Bureau) News, renamed Round the Square, the London office's house publication |
| ca. 1950 | Married Patricia Horan, an American who worked in the London office's Art Department |
| 1951 | Returned to New York Office |
| 1952, April - 1953, Mar. | Worked in Montreal office on Barrett and Dominion Glass accounts |
| 1953 | Rejoined New York office, writing on a variety of accounts including Ford international, Mosler Safe Co., Blue Cross, and J B. Williams |
| 1953-1971 | Worked on Ford account |
| 1962-ca. 1978 | Principal assignments consisted of Ford-Ford Division Magazine, Outdoor, Advance Projects and International |
| 1965 | Named a Vice President |
| 1972, Oct. | Sent to Paris office as Creative Director |
| 1978 | Proposed writing a history of JWT which he worked on for several years as a part-time JWT employee |
| 1981 | Retired from J. Walter Thompson Company |
| 1986 November 27 | Died in Pennsylvania |
Collection Overview
The papers of Colin Dawkins, a former Vice President of the J. Walter
Thompson (JWT) advertising agency, span the years 1776 to 1986 with the bulk of
the papers being dated between 1920 and 1981. The collection consists of
Dawkins's research files, gathered for a proposed book on the history of the
advertising business as it paralleled and was influenced by the growth and
international development of JWT. These files contain correspondence, printed
materials (including JWT newsletters), articles, clippings, speeches, writings,
advertisements, reports, oral interview transcripts and cassette tapes. Clients
represented in this collection include primarily the Ford Motor Company but
also Kraft, Chesebrough-Ponds, Pan American, and Lever Brothers, and JWT
executives represented include James Walter Thompson, Stanley Resor, Howard
Kohl, Sam Meek, Helen Lansdowne Resor, Edward G. Wilson, Shirley Woodell, James
Webb Young, and Dan Seymour. Much of the collection duplicates material found
elsewhere in the extensive J. Walter Thompson Company Archives and many items
are photocopies; however, the collection does contain unique material
specifically in the
Oral Interview Series and items thoughout the
collection which Colin Dawkins collected.
In October 1978, Dawkins began his advertising history project. During
the next two years, he wrote to “JWT vets” requesting information about people
and places, letters and memos, excerpts from speeches, artifacts,
advertisements, pictures, and information on JWT offices.
The
Officers and Staff Series contains information
by and about key personalities who contributed to the development of the J.
Walter Thompson Company. The JWT employees represent the majority of the
company's departments: broadcast, research, creative, international, publicity
and public relations, and the executive administration. Especially
well-documented individuals include Gelston Hardy, Kennett Hinks, Howard Kohl,
Sam Meek, John Monsarrat, Helen Lansdowne Resor, Stanley Resor, Dan Seymour,
Norman H. Strouse, James Walter Thompson, Edward G. Wilson, Shirley Woodell,
and James Webb Young.
The
Clients Series consists of background
information on a limited number of major and minor JWT clients, including
Kraft, Pan American, Chesebrough-Ponds, Lever Brothers, and Ford Motor Company.
Dawkins worked for many years on the Ford account, for which there is extensive
information in this series. The Ford files document the 1957 “Around the World”
campaign, international campaigns, background information on campaigns for
Mustang and Maverick models, the history of JWT's relationship with Ford,
presentations made to Ford, and Ford firsts in advertising.
The
Alphabetical Files Series is the largest
series in the collection. The majority of information focuses on JWT through
short company histories, the establishment and growth of departments (such as
Broadcast and Radio), and both domestic and international offices, especially
New York and London. The
Alphabetical Files Series also documents JWT's
innovations in the advertising business in the use of market research,
testimonials, and women's perspective in advertising. The series contains some
information about other advertising agencies in particular Batten, Barton,
Durstine, Osborn; Lord & Thomas; Foote, Cone & Belding; and N. W. Ayer.
Other topics in this series include general advertising history and economic
comparisons of advertising agencies. Dawkins's research notes and
correspondence files he kept for his advertising history project are in this
series also.
Dawkins travelled to visit key officers and staff members and recorded
and transcribed their conversations. The cassettes and transcripts from these
interviews are in the
Oral Interview Series in both the Audio
Subseries and the Transcripts Subseries. They provide personal insights into
the history of the J. Walter Thompson Company.
After three years of researching, Dawkins set out to write a history
of advertising focussing on the J. Walter Thompson Company. The resulting text,
entitled “Ain't It Hell On A Windy Day” was not published. The manuscript copy
is in the
Writings Series and is CLOSED except to the
members of the J. Walter Thompson Company.
The
Advertisements Series is filed with the
Oversize Material and contains the advertisements associated with specific
Officers and Staff, Clients, and files in the Alphabetical Files. Also in this
series are advertisements from Dawkins's Advertisement Portfolio.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Advertising executives.
- Advertising--Management.
- Advertising agencies--New York.
- Advertising--History.
- Ford Motor Company.
- Dawkins, Colin, 1922-1986.
- Resor, Stanley.
- Meek, Sam.
- Resor, Helen Lansdowne, 1886-1964.
- Seymour, Dan, 1914-
- J. Walter Thompson Company.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
Officers and Staff Series, 1873-1986 (bulk 1920s-1979)
Includes correspondence, biographical information, clippings,
notes, photographs, and articles about or by
JWT staff members. Employees represented are
primarily from the
U. S. offices; however,
William Hinks,
Douglas Saunders, and
Rae Smith are from the
London office, and the
James Hamilton Russell and
Timothy Hamilton Russell files contain
information about the
South Africa office.
Adams, Taylor,
1979
Carlton, William J.,
1873-1874, 1902, 1961-1965 and undated
(2 folders)
Carroll, Carroll,
1952, 1957, 1964-1967, 1971-1972,
1977-1978
Cherington, Paul,
1922-1929, 1931, 1939, and
undated
Connell, Louise Fox,
1923, 1979
D'Aloise, Larry,
1960, 1962-1963, 1966-1967 and
undated
Day, William,
1928, 1936
Dennison, Robert E.,
1979
Elton, Wallace,
1949, 1958-1959, 1979-1980
Fielden, E.J.,
1959 and undated
Flower, Henry,
1930, 1947, 1954, 1979 and
undated
Francisco, Don,
1945-1949, 1952, 1973 and
undated
Graham, William J.,
undated
Hamilton Russell, James,
1920s-1956
Hamilton Russell, Timothy,
1970, 1979-1980
Hardy, Gelston,
1907, 1930, 1944-1945, 1948, 1953,
1956, 1958, 1966, 1979-1983
(2 folders)
Henderson, Howard,
1920, 1928-1938 and undated
Hinks, Kennett,
1925, 1930, 1947, 1949, 1963-1966,
1978-1979, 1982, 1985 and undated
Hinks, William,
1940, 1960, 1967 and
undated
Hobbs, Arthur E.,
1931, 1979
Jaccaci, Thayer,
1980
Jessup, John K.,
undated
Johnson, Arno H.,
1947, 1960-1964
Johnston, Don, See
Oversize Material
King, Peggy,
1928, 1963, 1979
Box 2
Kinney, Gilbert,
1924, 1930, 1938, 1952, 1985 and
undated
Kohl, Howard,
1906, 1926, 1948, 1956-1957,
1978-1979
Lanigan, Denis, speeches,
1984, 1986
Marquand, John,
1972
McKee, Rudyard C.,
1959, 1962
Meek, Sam,
1917, 1919, 1924-1925, 1929-1973,
1977-1982, 1984 and undated
(7 folders)
Merrick, Robert,
1929, 1980 and undated
Monsarrat, John,
1955, 1960-1979
(2 folders)
Odell, John A.,
undated
Olson, Sidney,
1961, 1974, 1979 and
undated
O'Meara, Walter,
1930-1952
Raymond, Charles E.,
1890s, 1920-1930, 1956
Box 3
Reber, John,
1930-1931, 1947, 1958, 1971, 1978-1979
and undated
Reed, Vergil D.,
1949, 1979 and undated
Reese, Florence,
1959, 1979-1980 and undated
Resor, Helen,
1920, 1924, 1936, 1963-1964 and
undated
Resor, Helen and Stanley,
1917, 1927-1928, 1937-1938, 1947,
1955, 1963, 1968, 1983 and undated
Resor, Helen; her sister
Therese Lansdowne Duble,
1968, 1981 and undated
Resor, Stanley,
1901-1983 and undated
(3 folders)
Richardson, George,
1948, 1978-1979
Richey, Hunter,
1949, 1977
Saunders, Douglas,
1946, 1949, 1957, 1961
Schachte, Henry,
1963-1964, 1969, 1972, 1974
Senior, Raimond del Noce,
1965-1966, 1973, 1976
Seymour, Dan,
1958-1979
Box 4
Seymour, Dan, speeches,
1966-1972
Smith, Rae,
1924, 1930, 1938
Stansbury, Harold,
1921, 1924, 1954, 1955 and
undated
Stanton, Henry T.,
1924, 1927, 1940s, 1954 and
undated
Steichen, Edward,
1927-1928, 1963 and undated
Strouse, Norman,
1956, 1964-1976, 1979, 1984 and
undated
Taylor, Winfield,
1949, 1957, 1979
Thompson, James Walter,
1893-1907, 1921, 1926, 1928, 1930,
1935-1937, 1950, 1958, 1962, 1964, 1968, 1976, 1979 and undated
(2 folders)
Box 5
Watson, John B.,
1921-1929, 1958, 1979 and
undated
Wilson, Edward B.,
1964, 1973, 1985
Wilson, Edward G.,
1930-1986 and undated
(2 folders)
Woodell, Shirley,
1947-1980
(5 folders)
Young, James Webb,
1916-1965
Box 6
Young, James Webb,
1922-1982 and undated
(5 folders)
Clients Series, 1895-1979 (bulk 1957-1960s)
Contains printed materials, correspondence, articles, clippings,
press releases, and account histories of
JWT clients that
Dawkins researched for his book.
Clients Lists, 1920-1978 and undated
American Memorial Chapel Committee, (London
Office),
1959 and undated
Cheek-Neal Coffee Company, (Maxwell House),
1925-1927
Chesebrough-Pond's,
1916, 1940, 1950, 1959, 1963 and
undated
Fleischmann Company,
1925-1926 and undated
Ford Motor Company,
(38 folders)
General,
1908, 1928, 1943-1960, 1978 and
undated
(2 folders)
Argentina: Falcon, Futura and Taunus,
1963, 1976
Around the World Campaign
1948, 1957,
(1 folder)
Box 7
Around the World Campaign
1957, 1979
(7 folders)
Campaign Themes,
1957-1979
Box 8
Code Name Fox : The Story of Ford
Fairmont and Mercury Zephyr,
1978
Fairlane,
1966 Nov. 15
Cortina,
1969 and undated
Ford and JWT: a dialogue prepared as an
orientation for Bunky Knudson,
1968, Aug. 8
The Ford Book of Styling,
1963
Ford dealers' Closed Circuit Television
Conference,
1954, Jan. 28
The Ford Image in Europe,
1976, Sept. 15
Ford International : Considerations for
Strengthening Ford's Position in the Expanding European Market,
1966
Ford International : Product Value
Campaign,
1963, Dec. 5
Germany,
1966 and undated
History,
1961, 1963, 1969, 1977
Iacocca's Questions,
1970, Jan. 10
Magazine and Newspaper Follow-ups for
1965, 1964, Aug. 4
Maverick,
1964, 1968, 1969 and
undated
Box 9
Mustang,
1963-1966
(5 folders)
Newark Ford Dealer Advertising Association
fires
JWT,
1970
Organizational Chart, undated
Printed Materials,
1964, 1966, 1970, 1978
Product Value Campaign,
1962
Box 10
A Quick Look at Maverick on
Brazil,
1977, Sept. 26
The Reality Project,
1968, June
"Understanding Pop Culture in the
Marketplace,"
presentation by
Ford Creative Group for
Don Frey,
1966 and undated
Franklin Baker Co., Baker's Coconut,
1924
General Cigar Company,
1942
Grand Rapids Refrigerator Co.,
1916 and undated
Henry McKenna bourbon,
1967, June 13
Irving Trust Company,
1925
Kraft,
1904, 1959, 1964, 1972, 1977 and
undated
Lever Brothers : Lux and Rinso,
1925, 1935, 1950, 1966 and
undated
Pabst Malt,
1895
Pan American World Airways,
(campaigns
1943-1969),
1956,1959 and undated
Prudential Insurance Company,
1960
Shell Oil Company,
1930, 1938, 1942, 1952-1953, 1960 and
undated
Alphabetical Files Series, 1776, 1912-1985 (bulk 1950s-1970s)
Consists of articles, clippings, printed materials, chronologies,
notes and excerpts from publications, correspondence, writings, and speeches.
In this series exists a unique history of
JWT's offices in
Spain.
Advertisements (primarily photocopies),
1912-1948, 1950 and undated
Advertising & Marketing History Articles
by
Richard W. Pollay,
1976-1978
Advertising Hall of Fame,
1973-1979
Advertising History from Babylonian times through the
1980s,
1857, 1959-1980
Agency Rankings,
1916-1980
American Business History,
excerpts from,
undated
Batten,
Barton,
Durstine,
Osborn, History of Company,
1954, 1961-1962, 1966
"British Admen Know People Better than
Politicians,"
by
Jeremy Bullmore,
1977, May 25
British Market Research Bureau, London,
1960, 1964
Box 11
Broadcast Advertising--Radio,
1895-1978 and undated
Broadcast Advertising--Television,
1937-1979
“Close-up :
London” (speech, author unidentified),
1985
Competitive Advertising Agencies,
1955-1979
Dawkins' Chonological Research Notes,
1864-1980
Dawkins' Project Correspondence,
1979-1981
Dawkins' Project Notes,
ca. 1979-1981
Expenditure Data,
1956-1960
Freedom of Choice Campaign of the
Magazine Publishers Association,
1966-1968
Historical Exhibit on the 11th Floor,
New York office,
1977 and undated
The History of Advertising Archives
(Vancouver, Canada),
1978-1979
The History of Advertising Trust
(London),
1977-1979
History of the J. Walter Thompson Company,
1864-1962 by
Frankie McKee Robins,
1962, Jan.
Internal and External Communications
Recommended Plan,
1976
The J. Walter Thompson Company: An
Advertising History,
1979
JWT Handbook,
1976, Oct. 26
JWT Historical Project (Archives),
1977
JWT History Presentation,
1980, April 22
JWT: Article written for the
Book of Knowledge Encyclopedia,
1978, Sept. 27
JWT: Articles about the Company,
1916-1972
JWT: Broadcast Advertising,
1926-1962
Box 12
JWT: Copy Analysis--Bourbon Print
Advertising,
1967
JWT: Copy and Plan Department Policy,
1915, 1930 and undated
JWT: Creativity,
1917, 1957, 1960, 1964-1965, 1971 and
undated
JWT: Handbook for Personnel,
1947-1961
(2 folders)
JWT: House Ads, 1889, 1917, 1953-1960, 1970
and undated
JWT:
Howard Henderson Documents,
1904-1962
JWT:
Howard Henderson Documents v. 2,
1939-1980
JWT: International Advertising Agency,
1937
JWT: International Expansion,
1927-1980
JWT: Jokes from other countries,
1966
Box 13
JWT: Management Transition clippings,
1974-1979 and undated
JWT: Memorabilia, pictures of,
undated
JWT:
Motion Picture Department,
1930, 1947
JWT: New Business Presentations,
1952, 1958, 1971
JWT: New Business speech,
"An Opportunity for J. Walter Thompson
To Become Identified as the Leading Factor in Today's 'New Product'
Economy,"
author unknown,
1957, July 17
JWT:
Newsletters (originals and copies),
1928, 1963-1966
JWT: Personnel Data,
1931, 1952, 1975-1977 and
undated
JWT: Personnel Lists and addresses,
1924-1980
JWT:
Radio Department,
1928-1978
JWT:
Resor Library, What is the,
1927, Dec. 26
JWT:
Research and Planning Department,
1923, 1932, 1953-1954, 1956-1960,
1969, 1978-1980 and undated
JWT: Retirement Trust and Stockholders
Information,
1972-1979
JWT:
Some Basic Roots of the J. Walter Thompson
Company: A Starting Point for Future Growth,
1959
JWT:
Some Basic Roots of the J. Walter Thompson
Company: A Starting Point for Future Growth,
1959, 1972
revisions
JWT:
Some Basic Roots of the J. Walter Thompson
Company: A Starting Point for Future Growth, condensed for
Howard Henderson's opening talk to the “Eyes
on Thompson” group,
1960
JWT Staff Quotes,
undated
Box 14
JWT: TV and Radio Department,
1930-1964 and undated
JWT:
Testimonial Advertising,
1930, 1935
JWT:
Wartime Advertising,
undated
JWT:
Women In Advertising, clippings,
1928-1931, 1938, 1948, 1951, 1963,
1975
Lord & Thomas-Albert Lasker-Foote,
Cone & Belding,
1929, 1959-1962, 1968-1972 and
undated
Magazines, History of,
1925-1930 and undated
Marschner, Don,
Birth of a Giant (The economic
aspects of the early history of advertising agencies.),
1962
Munro, Dave, clippings about libel suits
against
Munro, then editor of
Space & Time,
1940-1946, 1961
N.W. Ayer, History of Company,
1967, 1969, 1973 and
undated
Newspapers, History of,
1935, 1978 and undated
Offices:
Australia,
1930, 1931, 1937, 1957, 1962,
1965
Offices:
Caracas,
1964
Offices:
Canada,
1932, 1958, 1965
Offices:
Chicago,
1926-1927, 1935, 1946, 1948, 1959,
1962-1969, 1979
Offices:
Cincinnati,
1930 and undated
Offices:
Detroit,
1916, 1965 and undated
Offices: Domestic and International Lists,
1927-1937
Offices:
Frankfurt,
1964
Offices:
Hollywood,
1938, 1956-1957, 1961, 1976
Offices:
India,
1949-1950, 1962
Offices:
London,
1919, 1921, 1925, 1928, 1930-1931,
1948-1951, 1953-1954, 1959-1962, 1964-1965, 1969, 1971, 1976, 1978-1979, 1985,
1986 and undated
(3 folders)
Box 15
Offices:
Los Angeles,
1965
Offices:
Mexico,
1952
Offices:
New York,
1917-1929, 1932, 1937, 1946, 1953,
1957-1958, 1961-1965, 1975, 1979-1980 and undated
Offices:
Paris,
1959, 1965
Offices:
Peru,
1957-1958
Offices:
Philippines,
1960, 1974-1977 and undated
(includes
Ford campaign research and
advertisements)
Offices: Regions:
Asia/Pacific,
1956 and
Latin America,
1962
Offices:
St. Louis,
1930
Offices:
Sao Paulo,
1959
Offices:
South Africa,
1933, 1977, 1979
Offices:
Spain:
"J. Walter Thompson España from 1927
to 1936,"
by
Julian Bravo,
ca. 1976
Offices:
Toyko,
1959
Offices:
Washington, D. C.,
1960, 1963, 1980
Peoria Journal Star Project, (re:
newspaper design and function),
1969
Picture Sources for
Dawkins's Book,
1978-1979 and undated
The Philosophy of Advertising
(typescript preface to a book), by
Garritt Lydecker,
1962
Quotations and Anecdotes about the Advertising Industry,
ca. 1924-1985
Research in Advertising Awards,
1925-1931 and undated
Townsend & Townsend, advertising
evaluations company,
1938, 1947, 1978 and
undated
Unilever Conference on Creative Advertising Principles ;
"Some Things We Have Learned,"
a speech, presented by
Dan Seymour,
1962, Nov. 29
Oral Interviews Series, 1979-1980
Transcripts Subseries, 1977, 1979-1980
Consists of interviews conducted by
Dawkins either in person or over the
telephone.
Don Johnston's interview was conducted by
others in
Bombay, India and there are two interviews
with
Louise Fox Connell, one by
Dawkins and another by
Rosamond Hartshorn in
1977. Some files contain multiple transcripts that
are annotated by the interviewee.
Adams, Taylor,
1979
Connell, Louise Fox,
1977, 1979
D'Aloise, Larry,
1979, June 20
Devine, Jack,
1979, Aug. 14
Elton, Wallace,
1979
Flower, Henry,
1979
Hamilton Russell, Timothy,
1979, Oct. 30
Hardy, Gelston,
1979
(3 folders)
Box 17
Henderson, Howard,
1979
Hinks, Kennett,
1979
Hobbs, Arthur E.,
1979
Johnston, Don,
1980, Dec. 3
King, Peggy,
1979
Kohl, Howard,
1979, June 21 and Nov. 8
Lanigan, Denis,
1979, Oct. 19
Lord, Walter,
1979
Meek, Sam,
1979-1980
Moloney, Ted, see
Mygatt, Phil and Ted Moloney,
1979, Nov. 13
Monsarrat, John,
1979
Mygatt,
Phil and Ted Moloney,
1979, Nov. 13
Olson, Sidney,
1979
Reese, Florence,
1979
Box 18
Strouse, Norman,
1979, Oct. 23
Tempest, Margaret,
1979
Thompson, Mrs. (Adele) Walter Roosevelt,
1979, Mar. 19
Wilson, Edward G.,
1979
Subject Index,
1979
(2 folders)
Audio Subseries, 1976, 1979
Consists of a recording tape and cassette tapes of
Dawkins's notes and interviews he conducted
for his book.
Entire subseries is RESTRICTED until written permission received
from interviewee or their descendents.
Box 19
Adams, Taylor,
7 Jun., 13 July 1979
(2 tapes)
Connell, Louise,
22 Jun., 12 July 1979
(2 tapes)
D'Aloise, Lawrence,
20 June 1979
(2 tapes)
Elton, Wallace,
1 Aug. 1979
Flower, Henry,
20 July, 16 Oct, 1979
(3 tapes)
Hamilton Russell, Timothy,
30 Oct. 1979
Hardy, Gelston,
18-20 Sept. 1979
(4 tapes)
Hinks, Kennett,
12 Sept. 1979
(2 tapes)
Box 20
King, Peggy,
19 Oct. 1979
Kohl, Howard,
8 Nov. 1979
see
Sam Meek
8 Nov. 1979
Lanigan, Denis,
19 Oct. 1979
Lord, Walter,
13 Oct. 1979
Meek, Sam
8, 10 Nov. 1979
(3 tapes)
Moloney, Ted,
13 Nov. 1979
see
Mygatt, Phil,
13 Nov. 1979
Monsarrat, John,
6 Aug 1979
(2 tapes)
Mygatt, Phil and
Ted Moloney,
13 Nov. 1979
(2 tapes)
Olson, Sidney,
19 July, 28 Aug. 1979
(2 tapes)
Reese, Florence,
2 Aug. 1979
Strouse, Norman,
23 Oct. 1979
Box 21
Taylor, Winfield,
20 June, 16 July, 1979
(2 tapes)
Tempest, Margaret,
9 Aug. 1979
(2 tapes)
Thompson, Mrs. W. Roosevelt,
(J. Walter Thompson's daughter-in-law),
19 Mar. 1979
Wilson, Edward G.,
24 Oct. 1979
(2 tapes)
Luncheon Meeting:
Dawkins,
Sharon Gordon,
Ginny Bahr,
Gene Scarito,
Emma Paggioli, and
Mary Ellen Evan,
1979, Oct. 17
(7.5 lps recording tape)
Notes:
Howard Henderson Albums
(4 tapes)
Notes: On Interviews [
Flower,
Kohl,
Wilson]
(3 tapes)
Notes: Miscellaneous
Writings Series, 1927-1986, undated (bulk 1981-1986)
Contains several drafts of sections and sidebars for
Dawkins's book. Also has two smaller drafts
of manuscripts
Dawkins wrote using the materials found in
this collection.
These drafts were never published and remain CLOSED except to the
members of the
J. Walter Thompson Company.
Box 15
Drafts for Sections in
Dawkins's book and a capsule history of
JWT,
undated
Sidebars for
Dawkins's book,
1927-1980 and undated
Box 22
Ain't It Hell On A Windy Day,
1981
(5 folders)
Adventures in the Ad Game by
Colin Campbell Dawkins,
1986 and undated
A Very Interesting Company in a Very
Interesting Business,
undated
(2 folders)
Oversize Material
Officers and Staff
Carroll, Carroll,
1965, 1969
Johnston, Don,
1981, April 13
King, Peggy,
undated
Meek, Sam,
1968, 1974
Olson, Sidney,
1970
Resor, Helen, her sister,
Therese Lansdowne Duble,
1920, 1973
Resor, Helen and Stanley,
1951
Resor, Stanley,
1950-1951, 1956, 1962, 1980 and
undated
Thompson, James Walter,
1968
Woodell, Shirley,
1947, 1958, 1960
Young, James Webb,
1959, 1973
JWT Box 7
Clients
Ford,
1953, 1957, 1959-1960, 1966, 1969
and undated
Lever Brothers,
undated
JWT Box 7
Alphabetical Files
Folder 1
Agency Rankings,
1979-1980
Advertisements,
1912, 1929 and
undated
Advertising History,
1776, 1970, 1979
Batten,
Barton,
Durstine,
Osborn, Company History,
1974
Broadcast Advertising: Radio,
1937
Broadcast Advertising: Television,
1979
Competitive Advertising Agencies,
1979
Dawkins's Chronological Research Notes,
1970
"Does it pay to advertise,"
1924,
April-May
Expenditure Data,
1957
JWT: Advertising Billings,
undated
JWT Historical Project,
1984 and undated
Folder 2
JWT:
Some Basic Roots of the J. Walter
Thompson Company,
undated
Lord & Thomas, Lasker, Foote, Cone & Belding,
1965, 1973, 1976
N.W. Ayer,
1976
Offices:
Hollywood,
1959
Offices:
London,
1985;
Round the Square,
1978-1979
Offices:
Los Angeles,
1959
Offices:
New York,
1980
Quotations and Anecdotes about the
Advertising Industry,
1982, 1984 and undated
Townsend & Townsend, advertising
evaluations company,
1947
Advertisements Series
Officers and Staff:
Olson, Sid: House Advertisement,
1970
Resor, Helen and Stanley,
J. B. Williams Co.,
1951
Resor, Stanley:
J. B. Williams Co.,
1950-1951
Clients:
Ford:
1953
Company,
1957, 1959-1960
Mexico,
1972
Pinto,
undated
Alphabetical Files:
Advertisements:
Ballantine Beer,
undated
Chesebrough-Pond's,
undated
Procer & Gamble, Crisco,
1912
Simmon's Co.,
1929
House Advertisements:
1946-1948, 1961, 1984
Dawkins's Advertisement
Portfolio
Newspaper Advertisements:
Associated Hospital Service of New York,
1958
Dr. West's,
1955
Farrell Lines,
1952
Group Hospitalization, Inc.,
1958
Kraft Television Theatre,
A Night to Remember,
1956
Norteastern New York Medical Service, Inc.,
ca. 1958
Parker Pen Co.,
1950
(London)
Personna,
1950-1951
(London)
Sanpic,
1950
(London)
Thompson House Ads,
1958
United Medical Service, Inc,
1957-1958
Oversize Cabinet
OC:V:15:
Magazine Advertisements:
Barrett Co.,
undated
(Canada)
DE-FLY-ER of Canada,
undated
Fleischmann,
1949
Ford:
1958-1959, 1965
Company,
1955-1960, 1962
Galaxie,
1962
(Mexico)
Industrial trucks,
1956, 1959
Mustang,
1964, 1975
Oversize Cabinet
OC:V:15:
Dawkins's Advertisement
Portfolio
Magazine Advertisements:
Irving Trust Co.,
1951
J. B. Williams,
1951, undated
Mobil Oil,
1955
(Mexico)
Mosler Safe Co.,
undated
Pan American,
1950
(London),
1953
Polyrein Corporation,
undated
(Canada)
Reckitt & Colman Ltd,
1950
(London)
Thompson House Ads,
1956-1959
Western Union,
1949
