Catalog | Articles | Databases | News

RBMSCL / Finding Aids

Preliminary Inventory of the J. Walter Thompson Company. Detroit Office. Ed George Papers, 1980s and undated

[top]

Descriptive Summary

Title

J. Walter Thompson Company. Detroit Office. Ed George Papers, 1980s and undated

Creator

J. Walter Thompson Company. Detroit Office.

Extent

10.2 Linear Feet
750 Items

Repository

Rare Book, Manuscript, and Special Collections Library, Duke University

Language

English.

[top]

Administrative Information

Access Restrictions

Collection is open for research.

However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

In addition, some of the materials in this collection are not immediately accessible, because they require further processing before use.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Detroit Office. Ed George Papers, Rare Book, Manuscript, and Special Collections Library, Duke University.

Provenance

The Ed George Papers were received by the Rare Book, Manuscript, and Special Collections Library as a transfer in 2001.

Processing Information

Preliminary processing by Rick Collier

Completed June 25, 2003

Encoded by Rick Collier and Elizabeth Arnold

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may have not been ordered and described beyond their original condition.

[top]

Biographical Note

The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.

[top]

Collection Overview

Ed George was a longtime executive in the Detroit office of JWT. The collection contains an assortment of items reflecting his creative career, comprising primarily finished advertisements for a variety of clients, in formats including videotapes of commercials, filmstrips, reel-to-reel audio tapes, and print advertisements. Also includes ad mockups; package designs; original art; billboard sheets; and other advertising memorabilia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

[top]

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

George, Ed.
J. Walter Thompson Company.
J. Walter Thompson Company. Detroit Office.
Advertising--History.
Advertising agencies.
Advertising agencies--Michigan--Detroit.
Advertising agencies--Executives.
Advertising agencies--Employees.
Advertising agencies--United States.
Advertising agencies--United States--History.
Advertising, Outdoor--Posters.
Commercial art.
Billboards.
Billboards--Design and Construction.
Billboards--United States.
Packaging.
Audio tapes.
Videocassettes.
Phonograph records.
Filmstrips.
Memorabilia.
John W. Hartman Center for Sales, Advertising & Marketing History

	List of Series in Collection
		Accession 2002-0196

[top]

Preliminary Description of Unprocessed Collection

Accession 2002-0196

Box 1

Contents of Box 1:

[Technical Services staff need to reformat for use copies of UCA and Umatic format videotape before use.]

[Note: Item removed from accession. 12-inch record of 7-Up spots was removed and filed with other LPs in Phonograph Storage Box. Tech Services needs to reformat for use copy.]

Videotapes of TV commercials, 1981-1985

(Includes commercials for Blue Cross, Ford, Hawaii Express, and Kawasaki.)

Box 2

Contents of Box 2:

[Technical Services staff need to reformat for use copies of UCA and Umatic format videotape before use.]

Videotapes of TV commercials, 1981-1982 and undated

(Includes commercials for Kawasaki, Oscar Mayer, Monroe, Pepsi, and 7-Up.)

Box 3

Contents of Box 3:

[Technical Services staff need to reformat for use copies of UCA and Umatic format videotape, 35mm and 16mm filmstrips, and 1/4 inch reel-to-reel audio tape before use.]

Videotapes of TV commercials, 1982-1983 and undated

(Includes commercials for Form and Function, 7-Up historical ads, Hawaii Express, and Kawasaki.)

Film Strip, 35mm, Seven-Up, undated

Filmstrips, 16mm, undated

(Includes commercials for Bankamericard, Hamm's Beer, Kawasaki, Ken-L-Ration, Mazda, Murine, Oscar Mayer, Sclitz Beer, Seven-Up, Simonize Wax, Sterling Beer, and Volvo.)

Reel-to-reel audio tape, Burger King, undated,

Box 4

Contents of Box 4:

[Technical Services staff need to reformat for use copies of reel-to-reel audio tape and 16mm filmstrip before use.]

Filmstrips, 16mm, undated

(Includes commercials for Film Fair, Kawasaki, and Seven-Up.)

Reel-to-Reel audio tapes, undated

(Includes radio spots for Alligator, FAygo Soft Drinks, Kawasaki, Oscar Mayer, Pepsi, and 7-Up.)

Box 5

Contents of Box 5:

[Technical Services staff need to reformat for use copies of reel-to-reel audio tape and 16mm filmstrip before use.]

[Attention: Contains pictorial materials.]

Filmstrips, 16mm, undated

(Includes commercials for Bank Americard, Hamm's Beer, Kawasaki Truck, Ken-L-Ration Burger, Monroe, Murine, Oscar Mayer, Sclitz Beer, and 7-Up.)

Photographic Slides, Eaton Truck Parts, undated

Reel-to-Reel audio tapes, n.d

(Includes radio spots for Burger King, Hammond Aquarius, and Sterling Beer.)

Box 6

Contents of Box 6:

[Technical Services staff need to reformat for use copies of audio tape before use.]

Memorabilia, misc.

(Includes JWT commemorative materials, and various client memorabilia and promotional toys.)

Box 7

Contents of Box 7:

Small Advertising Prints, ca. 1980s

(Includes prints from Burger King, Champion, ford, Hawaii Espress, JWT logos, Kawasaki, and Payless Drug Stores.)

Box 8

Contents of Box 8:

Print Ads and Mockups, undated

(Includes ads for All Sports News, Booth Newspapers, Champion Sparkplugs, and Eaton Truck Parts.)

Box 9

Contents of Box 9:

[Attention: Contains pictorial materials.]

Print Ads and Mockups, undated

(Includes ads for Ford and Hamm's Beer.)

Box 10

Contents of Box 10:

Print Ads and Mockups, undated

(Includes ads for Harley Davidson, Kawasaki, Oscar Mayer, 7-Up, and Sterling Beer.)

Box 11

Contents of Box 11:

Sketches and Packaging Designs for Various Cigarette Brands, undated

Box 12

Contents of Box 12: