Inventory of the J. Walter Thompson Company. John F. Devine Papers, 1952-1974 and undated, bulk 1956-1970
[top]Descriptive Summary
TitleJ. Walter Thompson Company. John F. Devine
Papers,
1952-1974 and undated,bulk
1956-1970
Creator
J. Walter Thompson Company.
Extent
22.2 Linear Feet
13,875 Items
Repository
13,875 Items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
English.
[top]
Administrative Information
Access RestrictionsThe Corporate Administration Series and Personnel Series are
restricted.
In addition, patrons must sign the Acknowledgement of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. John F. Devine
Papers, Rare Book, Manuscript, and Special Collections Library, Duke
University.
Provenance
The J. Walter Thompson Company. John F. Devine Papers were received
by the Rare Book, Manuscript, and Special Collections Library as a
transfer in 1987.
Processing Information
Re-processed by Barbara Heck
Encoded by Barbara Heck
Last updated August 3, 2005
Originally processed by Richard Collier, Kate Crassons, Lisa
Stark
Processing of this collection was supported in part by gifts from
the J. Walter Thompson Company Fund and the John and Kelly Hartman
Foundation.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our local
Style Guide.
JWT Accessions 790807, 790809, 791026, 810422, 821110, 821202,
830203, 830516, 830803, and 831019 were merged into one collection, described
in this finding aid.
This finding aid is NCEAD compliant.
[top]
Biographical Note
| 1916 Oct. 18 | Born, New York, N.Y. |
| 1933 | Graduated, Horace Mann School for Boys (Riverdale, N.Y.) |
| 1937 | PhB (Bachelor of Philosophy), College of the Holy Cross (Worcester, Mass.) |
| 1940 | LLB, Columbia Law School (N.Y.); entered private practice (New York, N.Y.) |
| 1942 | Joined U.S. Navy Reserve with rank of Ensign |
| 1946 |
Discharged from Navy Reserve at rank of Lieutenant
Joined J. Walter Thompson Company (JWT) legal
department
|
| 1953 | Review Board Executive at JWT |
| 1953-1959 | Chairman, Committee for Radio and Television Administration, American Association of Advertising Agencies (AAAA) |
| 1954-1961 | Vice-President, JWT Radio and Television Department |
| 1960-1963 | Consultant to the Committee for Radio and Television Administration, AAAA |
| 1960-1965 | General Counsel, JWT |
| 1964 | Trustee of JWT Profit-Sharing Trust |
| 1964-1967 | Director, National Better Business Bureaus |
| 1965 | Vice-President of Administration, JWT |
| 1966 | JWT Board of Directors and Executive Committee member |
| 1969 | Executive Vice-President of Corporate Administration, JWT |
| 1973 | Chairman of JWT-Affiliated Companies |
| 1974 | Retired from JWT |
| 1974-1976 | Senior consultant to JWT |
| 1983 Oct. 26 | Died, Port Chester, N.Y. |
Collection Overview
The J. Walter Thompson Company. John F. Devine
Papers span the years from 1952 to 1974 but primarily contain files from
1956 to 1970 documenting Devine's activities first as administrator of the
Radio/Television Department (1954 to 1960) and then as a corporate executive in
the New York office (1960 to 1970). As a whole, the collection provides a
glimpse into media advertising operations during the period of transition from
radio to television as the dominant medium for product-sponsored advertising
and programming. In particular, the papers reveal Devine as an adept financial
manager on the corporate level. As Department administrator, Devine was
responsible for the development of television programming for specific clients,
including
Eastman Kodak Company
(The Adventures of Ozzie and
Harriet,
Screen Directors
Playhouse, and
The Ed Sullivan Show),
Ford Motor Company
(Ford Theatre,
Tennessee Ernie Ford,
and
Suspicion),
Kraft Foods Company
(Kraft Television
Theatre), and
Lever Brothers Company
(The Lux Show Starring Rosemary
Clooney and
Lux Video Theatre),
among others. Correspondence, memoranda, and reports indicate the rapid
acceptance of television as the primary advertising medium and the concurrent
development of specialized departments within JWT to serve the expanding needs
of clients. The importance of market research to define product consumption
patterns and to refine client advertising promotions is illustrated in research
requests, correspondence, memoranda, and reports. The inception and growth of
organized labor groups, including the American Federation of Musicians (AFM),
American Federation of Radio and Television Artists (AFTRA), American Society
of Composers, Authors, and Publishers (ASCAP), Screen Actors Guild (SAG), and
Writers Guild of America (WGA), are also delineated in correspondence,
memoranda, and reports. In addition to his employment at JWT, Devine was an
advertising industry representative to negotiations between television networks
and organized labor groups during the period from 1956 to 1960.
After Devine moved to corporate administration in 1961, he dealt with
larger corporate issues rather than specific client matters. Administrative
files from this period in the collection include documentation of corporate
policy, financial charts and projections, client research projects,
correspondence and reports from various JWT offices in the United States and
Canada addressing a range of issues, such as policies regarding employment of
minorities, fiscal accounting, management techniques, and development of new
advertising services. There is no material in this collection reflecting
Devine's early career in the JWT Legal Department or life after retirement in
1974.
The collection is arranged into three series: the Radio/Television Department Series, the
Corporate Administration Series (Restricted), and
the Personnel Series (Restricted). Large-format
items from the Radio/Television Department Series
and the Corporate Administration Series (Restricted)
have been relocated to Oversize Materials.
The Radio/Television Department Series
includes materials pertaining to department organization and administration;
advertising campaigns and television programming sponsored by or produced for
specific clients; development of television production facilities; advertising
research; and the television networks. Clients with the largest amount of
program-specific information include
Eastman Kodak Company,
Ford Motor Company,
Kraft Foods Company, and
Lever Brothers Company. Correspondence, memoranda,
production reports, and reports relating to specific clients and programming
are primarily concentrated in the Client Subseries of the Radio/Television
Series, but references to some clients can be found in the Office Files Subseries of the Corporate Administration Series (Restricted).
The Corporate Administration Series
(Restricted) contains those office files that generally address broader
JWT corporate issues. Devine was particularly involved in efforts to reduce JWT
cost expenditures and increase corporate profits, and there are numerous files
relating to employee compensation, capital expenditures, financial analysis,
and client research projects. The research requests include detailed
information about the proposed research, its purpose, methodology, and cost and
expense projections. Minority relations, both in employment of minorities by
advertising agencies and participation of minorities in television programs and
commercials, are also documented in both the Offices and Office Files subseries
through a variety of corporate and governmental correspondence, charts, and
reports. Devine's records from the Review Board meetings from 1953 to 1955
included in this series are generally not found in other JWT collections. Some
of the clients included are
Ballantine,
National Broadcasting Company, and
Radio Corporation of America.
The Personnel Series (Restricted) includes
correspondence, memoranda, charts, tables, and notes relating to applicants and
current and former JWT employees.
Related materials may be found in other collections within the J.
Walter Thompson Archives, including the Sidney Ralph
Bernstein Company History Files, the Colin Dawkins
Papers, and the Review Board Records.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Devine, John F.
- J. Walter Thompson Company.
- J. Walter Thompson Company. New York office.
- J. Walter Thompson Company. North America.
- J. Walter Thompson Company. Radio/Television Dept.
- Advertising--United States.
- Advertising--History.
- Advertising--Research.
- Advertising agencies.
- Advertising agencies--Management.
- Advertising agencies--Canada.
- Advertising agencies--United States.
- Labor unions--recognition.
- Marketing research--United States.
- Minorities--Employment--United States.
- Television advertising--United States.
- Television comedies.
- Television plays, American.
- American Federation of Musicians.
- American Federation of Television and Radio Artists.
- American Society of Composers, Authors and Publishers.
- Eastman Kodak Company.
- Ford Motor Company.
- Kraft Foods Company.
- Lever Brothers Company.
- Adventures of Ozzie and Harriet (Television program)
- Ed Sullivan Show (Television program)
- Kraft Television Theatre (Television program)
- Lux Video Theatre (Television program)
- Suspicion (Television program)
- Screen Actors Guild.
- Writers Guild of America.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
Radio/Television Department Series, 1952-1963 and undated
Includes advertisement proofs, correspondence, memoranda, rate
cards, reports, tables, questionnaires, telexes, telegrams, charts, and
verifaxes documenting Devine's activities as administrator of the
Radio/Television Department. The rapid growth in the popularity of television
in the 1950's and the adjustments made by J. Walter Thompson and other
advertising agencies to the new medium are well-documented. Organized into six
subseries: Administrative, Client, Programming, Research, Talent Negotiations,
and Television Networks. Arranged alphabetically within each subseries.
Administrative Subseries, 1955-1960 and undated
Composed of advertisement proofs, correspondence, memoranda,
rate cards, reports, and telexes, telegrams, charts, and verifaxes describing
the initial organization and personnel assignments of the Radio/Television
Department. In addition, the materials document the rapid development of
specialized departments within the company to serve the expanding needs of
clients. Arranged alphabetically.
Other chronological correspondence relating to Devine's
corporate administrative duties can be found in the Correspondence Subseries of
the Corporate Administrative Series, (Restricted).
Some materials moved to Oversize Materials.
Box 1
Department organization,
1955-1960 and undated
(3 folders)
[Some oversize material relocated to OS Box 1.]
House advertising on television,
1956-1958 and undated
[Some oversize material relocated to OS Box 1.]
International television advertising,
1956-1958 and undated
JWT television
"firsts,"
1959-1958 and undated
Legislative issues relating to television advertising,
1958-1960 and undated
Media Dept. structure and operation,
1955-1960 and undated
Miscellaneous,
1955-1958 and undated
New client strategies,
1958
Includes memoranda and statistical information relating to
tobacco company program sponsorship, and development of concepts for targeting
advertising for specific groups.
Pay television research,
1958 and undated
Client Subseries, 1952-1963 and undated
Includes correspondence, memoranda, reports, telexes, telegrams,
charts, and verifaxes documenting clients and associated programming. The bulk
of the materials relate to specific client-sponsored programs and/or
commercials, particularly developed for television for Eastman Kodak, Ford
Motor Company, Kraft Foods, and Lever Brothers Company, and for radio for
P. Ballantine and Sons (New York Yankees and
Philadelphia Phillies baseball) and
General Cigar, Inc. (New York Yankees
baseball).
Although the contents of the files vary according to year and
client, they include advertising and marketing strategies, analysis of the cost
of production and profitability of the account to JWT, correspondence relating
to legal issues regarding talent and/or union involvement in production, and
detailed information about particular programs. Major television shows
represented from 1956 to 1958 include:
The Adventures of Ozzie
and Harriet,
Screen Directors
Playhouse,
The Ed Sullivan
Show,
Ford Theatre,
Tennessee Ernie
Ford,
Suspicion,
Kraft Television
Theatre,
The Lux Show Starring
Rosemary Clooney and
Lux Video Theatre.
Those files related to Eastman Kodak, Ford Motor Company, Kraft Foods, and
Lever Brothers Company also contain daily and weekly production progress
reports, detailed budget and cost allocation memoranda, and correspondence
relating to various difficulties involved in production of the programs.
Arranged chronologically by year, then alphabetically by client
name therein, then alphabetically by the program name or topic within client
name. Devine's original chronological file structure was retained to the extent
possible. Within folders, the materials are in the same order as received with
one exception: any documents that were bound on the left side of the original
folder have been placed in front of materials found on the right side of the
folder and separated from them with a blank sheet of paper.
The absence of any client files after
"Ford Motor Company"
in 1956 and of any files for
1959 suggest that large numbers of files are missing from the collection. Some
materials moved to Oversize Materials.
Box 2
1952
P. Ballantine and Sons
New York Yankees baseball
1954
General Cigar, Inc.
New York Yankees baseball
P. Ballantine and Sons
(3 folders)
General,
1954 and undated
Foreign
Intrigue,
1954 and undated
(2 folders)
New York Yankees baseball,
1954 and undated
1955
P. Ballantine and Sons
(5 folders)
Eddie Cantor
Comedy Theatre,
1955 and undated
Foreign
Intrigue,
1955 and undated
General,
1955 and undated
New York Yankees baseball,
1954-1955 and undated
[Some oversize material relocated to OS Box 1.]
Philadelphia Phillies baseball,
1954-1955 and undated
1956
Box 3
Aluminum Limited
Omnibus,
1956 and undated
American Bankers Association
Atlantis Sales Corporation
Blue Cross Blue Shield
Brillo Manufacturing Company,
It Could Be You,
1956 and undated
Buitoni Company
Chun King,
1956 and undated
Ciba Pharmaceutical Products, Inc.,
Medical Horizons,
1956 and undated
Douglas Aircraft
Eastman Kodak
(8 folders)
Adventures of
Ozzie and Harriet,
1956 and undated
(4 folders)
General,
1956 and undated
Box 4
Screen Directors
Playhouse,
1956 and undated
(2 folders)
Union wage increases,
1956 and undated
Ford Dealers Advertising Fund,
1956 and undated
Ford Motor Company
(11 folders)
Expenditure recommendations for 1956-1957,
1956 and undated
Ford Star
Jubilee,
1956 and undated
Ford
Theatre,
1956 and undated
General
(2 folders)
Box 5
I Love
Lucy
Presentation to Ford, May 1956
Programming availabilities and
negotiations
Television film production reports
Tennessee Ernie
Ford,
1956 and undated
Zane Grey
Theatre
1957
Ford Motor Company
(7 folders)
Ford
Theatre,
1956-1957
High, Low,
1957 and undated
I Love
Lucy
Project X: The car
that went around the world
[Some oversize material relocated to OS Box 1.]
Suspicion,
1957 and undated
[Some oversize material relocated to OS Box 1.]
Box 6
Tennessee Ernie
Ford,
1956-1957 and undated
Zane Grey
Johns Manville
Johnson Motors, a division of Outboard Marine
Corporation
Joseph Schlitz Brewing Company,
1957 and undated
[Some oversize material relocated to OS Box 1.]
Kraft Foods, a division of National Dairy Products
Corporation
(4 folders)
Budget,
1957 and undated
General,
1957 and undated
(3 folders)
Lever Brothers Company
(10 folders)
Box 7
The Eve Arden
Show,
1957 and undated
Father Knows
Best,
1957 and undated
The Garry Moore
Show,
1957 and undated
General,
1957 and undated
Gordon MacRae contract dispute,
1957 and undated
Have Gun, Will
Travel,
1957 and undated
The Life of
Riley,
1957 and undated
The Lux Show
Starring Rosemary Clooney,
1957 and undated
[Some oversize material relocated to OS Box 1.]
Lux Video
Theatre,
1957 and undated
[Some oversize material relocated to OS Box 1.]
On Trial,
1957 and undated
Libby McNeill Libby
The Mentholatum Company
Murine Co., Inc.
Northeast Airlines
Oneida Ltd.
Pan American,
1957 and undated
Quaker Oats Company,
1957 and undated
Robert A. Johnston Company
Scott Paper Company,
1957 and undated
Seven-Up Company,
1957 and undated
Standard Brands,
1957 and undated
Sylvania Electric Products, Inc.,
1957 and undated
Weco Products Company,
1957 and undated
1958
Box 8
Aluminum Limited Sales, Incorporated,
1958 and undated
Atlantis Sales Corporation
Boyle Midway-Aero Shave Experimental Film,
1958 and undated
Brillo Manufacturing Company, Inc.
Chun King Sales, Inc.,
1958 and undated
Church and Dwight
Tic Tac Dough,
1958 and undated
Ciba Pharmaceutical Products, Inc.
Continental Airlines
Eastman Kodak
(8 folders)
The Adventures of
Ozzie and Harriet
Daily and weekly production reports,
1958 and undated
(2 folders)
General,
1958 and undated
Beat the
Clock
Budget,
1958 and undated
Commercial work schedule,
1958 and undated
General,
1958 and undated
The Ed Sullivan
Show
Box 9
Elgin
Ford Dealers Advertising Fund,
1958 and undated
Ford Motor Company
(15 folders)
Buckskin
Destiny
Ford Road
Show,
1958 and undated
General,
1958 and undated
High, Low
Lucille Ball-Desi
Arnaz Show,
1958 and undated
Project X: The car
that went around the world,
1958 and undated
Radio/Television Department call reports,
1958 and undated
(3 folders)
Box 10
Suspicion,
1958 and undated
[Some oversize material relocated to OS Box 1.]
Television schedules,
1958 and undated
Tennessee Ernie
Ford,
1958 and undated
[Some oversize material relocated to OS Box 1.]
Wagon
Train,
1958 and undated
[Some oversize material relocated to OS Box 1.]
Zane Grey
Johns Manville,
1957-1958
Johnson Motors
Kraft Foods, a division of National Dairy Products
Corporation
(4 folders)
General,
1958 and undated
Kraft Television
Theatre,
1958 and undated
(3 folders)
Lever Brothers Company
(16 folders)
The Eve Arden
Show
Father Knows
Best
The Gale Storm
Show,
1958 and undated
The Garry Moore
Show,
1957-1958
Box 11
General,
1958 and undated
Gordon MacRae contract dispute,
1958 and undated
Have Gun, Will
Travel,
1958 and undated
House
Party
Jackie
Gleason,
1958 and undated
Keep
Talking
Lux
Playhouse,
1958 and undated
The Lux Show
Starring Rosemary Clooney,
1958 and undated
Lux Video
Theatre,
1958 and undated
The Price is
Right,
1958 and undated
Truth or
Consequences
You Bet Your
Life
Olympic Committee
Scott Paper Company
Futures
Unlimited
1961
Alberto-Culver
Allied Van Lines
Blue Cross of Southern California
Cheseborough-Pond's,
1961 and undated
Crocker Anglo Bank
Custom Farms
Ford Dealers Advertising Associations,
1961-1962
Ford Motor Company
(3 folders)
General,
1961 and undated
Box 12
J. Walter Thompson Company Study of Ford Motor
Company Advertising,
1961-1962 and undated
(2 folders)
Lever Brothers-Lux television commercial dispute
arbitration
Northeast Airlines
Owens-Illinois Glass Company
Radio Corporation of America (RCA)
1962
Aluminum Ltd.,
1962-1963 and undated
American Bankers Association
American Petroleum Institute,
1962-1963 and undated
Atlantic Sales
Beecham Products, Inc.,
1962 and undated
Blue Cross Blue Shield of New York,
1962-1963
Brillo Manufacturing Company,
1962 and undated
Burroughs Corporation,
1962 and undated
Chesebrough-Ponds, Inc.,
1962-1963 and undated
Champion Spark Plug of Canada
Chunky Chocolate Corporation,
1962-1963 and undated
Congoleum-Nairn, Inc.,
1962-1963
Custom Farms, Inc.,
1962 and undated
Douglas Aircraft Co., Inc.
Francis I. duPont and Co.,
1962-1963
Eastman Kodak Co.,
1962-1963 and undated
Ford Dealers Advertising Fund,
1962-1963 and undated
Ford Motor Company
(10 folders)
Copy research
Editorial department,
1962-1963 and undated
Box 13
Financial,
1962 and undated
"Ford Study"-Marketing Strategies,
1962-1963 and undated
General,
1962-1963 and undated
[Some oversize material relocated to OS Box 1.]
Project Monaco ("Project M"),
1962 and undated
Radio/Television Production Department,
1962 and undated
Research Department,
1962-1963 and undated
Television Department,
1962-1963 and undated
Traffic Department,
1962 and undated
Foundation for Commercial Banks,
1962 and undated
Helio Aircraft Corp.,
1962 and undated
Institute of Life Insurance
Irving Trust Co.
Kingsberry Homes
Kraft Foods, a division of National Dairy Products
Corporation
(7 folders)
Canada
Box 14
General,
1961-1962 and undated
Kraft Mystery
Theater
Perry Como-Kraft
Music Hall,
1962-1963 and undated
Lever Brothers 1962-1963
(2 folders)
General,
1962-1963 and undated
(2 folders)
On-air testing,
1962 and undated
Liebmann Breweries, Inc.,
1962-1963 and undated
Liggett and myers
(2 folders)
General,
1962-1963 and undated
Research authorizations and charges,
1962-1963 and undated
Box 15
Massachusetts Mutual Life Insurance Company,
1962-1963
Mentholatum Company,
1962 and undated
National Car Rental Systems, Inc.,
1962-1963 and undated
New Holland Machine Company,
1962-1963 and undated
New York World's Fair 1964-1965 Corporation,
1962-1963
Northeast Airlines, Inc.,
1962-1963 and undated
Pan American Grace Airways (Panagra)
Pan American World Airways (Pan Am),
1962-1963 and undated
Phillips Petroleum Company,
1962-1963 and undated
Pittsburgh Plate Glass Company,
1962-1963
Planters Peanuts, a division of Standard Brands,
1962-1964
Purolator Products, Inc.,
1962-1963 and undated
Quaker Oats Company
(2 folders)
General,
1962 and undated
Food and Drug Administration (FDA)-Proposed
changes to
"Dietary Foods"
regulations,
1962 and undated
R. T. French Co.,
1962-1963 and undated
Radio Corporation of America (RCA),
1962-1963 and undated
Reader's Digest Association,
1961-1963 and undated
Rowntree Co., Ltd.
Scott Paper Company,
1962 and undated
Seven-Up Company
Standard Brands, Incorporated,
1962-1963 and undated
U. S. Brewers Association, Inc.,
1962-1963 and undated
U. S. Lines Company
W. F. Young, Inc.,
1962 and undated
Warner-Lambert,
1962-1963 and undated
1963
Box 16
Alberto-Culver
American Electric Power Service Co.,
1963 and undated
Dean Witter
Kraft Foods, a division of National Dairy Products
Corporation
(4 folders)
General
(2 folders)
Perry Como-Kraft
Music Hall
Television productions,
1963 and undated
Pitney-Bowes
Programming Subseries, 1955-1960 and undated
Comprises correspondence, memoranda, questionnaires, reports,
telexes, telegrams, charts, and verifaxes illustrating proposed programming
concepts, the availability of actors and actresses, and the evolution of
television production facilities. Also includes materials relating to Chicago,
Hollywood, and New York operations; production of local programming in New
York; as well as the house production facility in New York City, known as TV
Workshop. Some materials have been relocated to Oversize
Materials. Arranged alphabetically.
Box 16
Availabilities,
1955-1960 and undated
(6 folders)
Box 17
Chicago office
General,
1955-1958 and undated
Television program availabilities,
1957
Client sponsored programs for 1958,
1958 and undated
General,
1955-1960 and undated
Hollywood office
(7 folders)
Office files,
1956-1958 and undated
(2 folders)
Office organization,
1955-1956 and undated
Screening and availability reports,
1955-1960 and undated
(4 folders)
Box 18
New York office
(10 folders)
Local television production,
1956-1960 and undated
[Some oversize material relocated to OS Box 1.]
Publicity and program exploitation,
1956-1958 and undated
(3 folders)
Traffic,
1956-1958 and undated
Television art department,
1956-1958 and undated
Television commercial production,
1956-1960 and undated
TV Workshop,
1955-1960 and undated
(3 folders)
Box 19
Screening reports,
1955-1956 and undated
Talent showcase,
1955-1956 and undated
Research Subseries, 1956-1960 and undated
Includes correspondence, memoranda, questionnaires, reports,
telexes, telegrams, charts, and verifaxes documenting the introduction of
formal consumer research into the advertising industry. Shows the development
of increasingly sophisticated research services to analyze discrete market
groups, project audience reaction to different types of commercial appeals, and
to adapt materials to persuade consumers to purchase certain products.
Additional materials related to research for specific clients are located in
the Office Files Subseries of the
Corporate Administration Series (Restricted). Some
materials moved to Oversize Materials. Arranged
alphabetically by topic.
Box 19
American Association of Advertising Agencies (4As),
TV-Radio Creative Workshop,
1956 and undated
A. C. Nielsen ratings,
1956-1958 and undated
(3 folders)
Consumer Panel,
1956-1958 and undated
[Some oversize material relocated to OS Box 1.]
Methodology and studies,
1954-1960 and undated
(3 folders)
Box 20
Ratings,
1956-1958 and undated
(2 folders)
Talent Negotiations Subseries 1953-1960, and undated
Comprises correspondence, memoranda, reports, telexes,
telegrams, charts, and verifaxes evidencing the concerns of advertising
agencies, advertisers, and labor representatives regarding the contractual
control, practices, and payment of performers and radio and television support
personnel. In addition to his employment with JWT, Devine served as an
appointed advertising industry representative in negotiations with various
unions, particularly the negotiation of the 1958 contract with Screen Actors
Guild (SAG). The correspondence, memoranda, and reports in this subseries
document the inception and growth of organized labor movements such as the
American Federation of Musicians (AFM), American Federation of Radio and
Television Artists (AFTRA), American Society of Composers, Authors, and
Publishers (ASCAP), Screen Actors Guild (SAG), and Writers Guild of America
(WGA) in representing performers and support personnel in radio and television
programming. Organized labor significantly affected the business procedures and
economic practices of the advertising industry. Arranged alphabetically by
topic.
Box 20
American Association of Advertising Agencies
(4As)-Standing Committee on Television and Radio Administration,
1956-1960 and undated
(4 folders)
American Federation of Musicians (AFM),
1958 and undated
Box 21
American Federation of Television and Radio Artists
(AFTRA),
1958-1960 and undated
(3 folders)
American Society of Composers, Authors, and Publishers
(ASCAP),
1958
Client talent issues,
1953-1960 and undated
National Labor Relations Board (NLRB),
1958 and undated
(2 folders)
Screen Actors Guild (SAG)
(2 folders)
General,
1958 and undated
Negotiation of 1958 contract,
1958 and undated
Writers Guild of America (WGA),
1958
Television Networks Subseries, 1955-1960 and undated
Includes correspondence, charts, rate cards, reports, and
programming structures developed by the three networks--American Broadcasting
Company (ABC), Columbia Broadcasting System (CBS), and National Broadcasting
Company (NBC)--and the advertising industry. Demonstrates the growing influence
of the networks in relation to the financial terms and organizational structure
of television programs and commercials. Arranged alphabetically by topic.
Box 22
American Broadcasting Company (ABC),
1956-1960 and undated
Columbia Broadcasting System (CBS),
1955-1960 and undated
(2 folders)
Federal Communications Commission (FCC) Network Study,
1958 and undated
General,
1955-1960 and undated
National Broadcasting Company (NBC),
1956-1960 and undated
Corporate Administration Series, 1953-1974 and undated (Restricted)
Includes correspondence, memoranda, reports, charts, tables,
telexes, telegrams, and verifaxes created or used by Devine as part of his
corporate administrative duties regardless of where in JWT he was working at
the time. Although the series includes some materials from Devine's early years
as the Radio/Television Department administrator, the more significant files
arise from Devine's activities as a corporate executive in New York from 1960
to 1970. In contrast to the Radio/Television Department Series, the bulk of
this series relates to larger corporate issues rather than to specific client
matters. Devine was particularly adept as a financial manager on the corporate
level as indicated in his detailed personal charts and notes. Organized into
five subseries: Committees/Groups, Correspondence, Office Files, Offices, and
Review Board. Arranged alphabetically within each series. Some materials
relocated to Oversize Materials.
RESTRICTED: The Review Board Subseries is restricted.
Committees/Groups Subseries, 1954-1970 and undated
Includes correspondence, memoranda, and reports from different
committees or groups within JWT in which Devine participated. The largest
amount of materials relate to the activities of the New York Operations
Committee from 1960 to 1963. Some materials relocated to Oversize Materials. Arranged alphabetically by topic.
Box 22
Committee of Representatives,
1960-1961 and undated
Communications Committee,
1956-1958 and undated
Finance Committee,
1963-1965 and undated
(3 folders)
Fiscal Group,
1955-1958 and undated
Group 8,
1962-1967 and undated
Junior Management Luncheon Group,
1954-1955
Management Committee,
1956 and undated
Box 23
Meeting Club,
1966-1970 and undated
[Some oversize material relocated to OS Box 1.]
Monday Morning Group,
1955-1956 and undated
New York Operations Committee,
1960-1963 and undated
(5 folders)
[Includes an index. Some oversize material relocated to OS Box
1.]
Staff Development Committee,
1956
Wednesday Group (Production control group),
1956-1958
Correspondence Subseries, 1954-1961 and undated
Includes correspondence, memoranda, reports, charts, telegrams,
and notes from Devine's tenure as the Radio/Television Department
administrator. A portion of Devine's correspondence for the years 1954, 1958,
and 1961 was found in chronological order with an index and retained in that
order. Additional correspondence for those years and others may be found in the
general correspondence and solicitation files. Arranged alphabetically.
Box 23
Chronological,
1954-1961
(folder 1 of 11 folders)
Box 24
Chronological,
1954-1961 (con't.)
(folders 2-10 of 11 folders)
Box 25
Chronological,
1954-1961 (con't.)
(folder 11 of 11 folders)
General,
1956-1960
(3 folders)
Solicitations,
1956-1960
Office Files Subseries, 1961-1974 and undated
Includes correspondence, memoranda, reports, charts, and notes
from Devine's activities as a corporate executive between 1961 and 1974. Devine
was particularly involved in efforts to reduce JWT cost expenditures and
increase corporate profit, and there are numerous files relating to employee
compensation, capital expenditures, financial analysis, and research requests
(including information about the proposed research project, its purpose,
methodology, costs, and expenses). Devine was one of the corporate officers
with authority to approve research cost expenditures, and he retained a
significant number of requests that he approved. Additional materials involving
client research can also be found in the Research
Subseries of the Corporate Administrative
Series. Other topics include minority relations, both in employment of
minorities by advertising agencies and participation of minorities in
television programs and commercials. Additional materials involving JWT's
efforts to comply with corporate and governmental regulation of minority
employment and retention can also be found in the Detroit and Hollywood files
in the Offices Subseries of the Corporate Administrative Series.
Arranged chronologically by year, then alphabetically by topic
therein. Devine's original file structure was retained to the extent possible
and the chronological grouping may include materials from more than one year.
The researcher should review all years to ascertain the existence of all
materials in the subseries. Some materials relocated to Oversize Materials.
1961
Box 25
Breed, Abbott and Morgan-Corporate Counsel,
1961 and undated
Broadcast Advertisers Reports, Inc.
Corporate structure,
1961 and undated
Electronic data processing (computer processing),
1961 and undated
Employee transfer expense reimbursement,
1961 and undated
Expense authorizations,
1961 and undated
Federal Communications Commission (FCC),
1961 and undated
Federal Trade Commission (FTC)
Finance Dept.,
1961 and undated
(2 folders)
Industrial and Professional Dept.
Legal Dept.,
1961 and undated
(2 folders)
General
Meeting agendas
Box 26
Marketing Research Dept.,
1961 and undated
Media Dept.,
1961 and undated
New product development,
1961 and undated
New York office,
1961 and undated
Salaries,
1961 and undated
Speeches
Spot Contracts,
1961 and undated
Taxes,
1959-1961 and undated
Traffic Dept.,
1959-1962 and undated
United States Dept. of Navy security
clearances
Western Union Telegraph Company claim
1962
Ford Motor Company,
1961-1963 and undated
Lambert and Feasley-Advertising agency acquisition,
(3 folders)
Employee issues,
1962-1963 and undated
General,
1962-1963 and undated
Uris office lease,
1962 and undated
Box 27
Marketing Research Dept.,
1961-1963 and undated
New client strategies,
1962-1963 and undated
Norman H. Strouse
(6 folders)
"Buff Papers,"
1962-1963
Reprints of published articles that Strouse distributed to
key management personnel and known as "buff papers" because of the beige paper
on which they were printed.
General,
1962 and undated
(3 folders)
[Some oversize material relocated to OS Box 1.]
Speeches
J. Walter Thompson executives,
1962-1963 and undated
Norman H. Strouse,
1962-1963
Box 28
Public Relations Dept.,
1962 and undated
Research Dept.
(3 folders)
Analysis of 1961 costs and allocation,
1962 and undated
Cost Projections
General,
1962 and undated
Scott Paper Company
Traffic Dept.,
1962-1963 and undated
1963
Minority relations
1964
Employee recruitment,
1964 and undated
European Managers Meeting,
1964 and undated
(2 folders)
JWT 100th Anniversary,
1964 and undated
[Some oversize material relocated to OS Box 1.]
1965
International managers meeting (February, March, and
July),
1965 and undated
(2 folders)
International managers meetings (March and July
1965),
1965 and undated
1966
Financial expenditure comparisons,
1966-1968 and undated
(2 folders)
1967
Box 29
Corporate titles
Pupil dialation project,
1967 and undated
Speech, E. G. Wilson,
"JWT-1966 and Beyond"
1968
Client listing 1886-1968
Minority relations,
1964-1968 and undated
(2 folders)
[Some oversize material relocated to OS Box 1.]
1969
Capital expenditures,
1968-1970 and undated
Corporate policy notebook,
1962-1969 and undated
Dillon, Agnew and Marton, Inc., possible
acquisition,
1969 and undated
Financial expenditure comparisons,
1969 and undated
(2 folders)
New York office remodeling
Taxation,
1962-1969 and undated
1970
Box 30
Astronaut special,
1970 and undated
Digisonics teleproof system for coding commercials,
1970 and undated
Electronics and Alloys, Inc.,
1967-1970 and undated
Financial expenditure comparisons,
1970-1971 and undated
Insurance,
1965-1970 and undated
Management consultants,
1968-1970 and undated
MPO Videotronics Inc.,
1968-1971 and undated
New York office dining room,
1966-1970 and undated
Tipperary Land and Exploration Corp.
1971
Advertising awards policy
Aspens Systems Corporation,
1968-1972 and undated
Employee loans,
1970-1971 and undated
Federal Trade Commission (FTC),
1971 and undated
Gillette Company Toni products,
1971 and undated
Investments,
1971 and undated
Long-term planning
Tassaway, Inc.,
1971 and undated
1972
Compensation study,
1971-1972 and undated
Box 31
Data processing report (computer processing)
(2 folders)
Employee loans,
1972 and undated
Executive compensation study,
1972 and undated
Insurance,
1972 and undated
Salary budgets
Stock plan,
1971-1972 and undated
1973
Employee loans,
1973 and undated
Investments
JWT Management Luncheon Program
1974
Employee loans,
1974 and undated
Financial,
1973-1974 and undated
Insurance,
1974 and undated
Lord, Geller, Federico, Peterson agency acquisition,
1973-1974 and undated
Management bonus plan,
1970-1974 and undated
(2 folders)
Salary budgets,
1973-1974 and undated
Stock incentive plan,
1971-1974 and undated
Offices Subseries, 1962-1974 and undated
Comprises correspondence, memoranda, telegrams, reports, charts,
architectural drawings, and notes relating to the operations of JWT offices,
primarily in Canada, Chicago, and Hollywood. There is a significant amount of
correspondence, memoranda, and reports focusing on the Montreal office and the
difficulty of establishing and sustaining profitable accounts in Canada. In
addition, minority relations, especially the employment and retention of
minority employees in JWT offices, are documented in the Detroit and Hollywood
Offices Files, particularly statistics recording JWT's efforts to comply with
corporate and governmental regulation of minority employment and retention.
Additional materials involving minority relations, both in employment of
minorities by advertising agencies and participation of minorities in
television programs and commercials, may be found in the Office Files Subseries of the Corporate Administration Series.
Arranged alphabetically by location, then chronologically by
year therein, then alphabetically. Devine's original file structure was
retained to the extent possible and a chronological file may include materials
from more than one year. The researcher should review all years to ascertain
the existence of all materials in the subseries. Some materials moved to
Oversize Materials.
Box 32
Canada
1966
Budget,
1966 and undated
1967
Budget,
1967 and undated
General,
1967 and undated
(2 folders)
1968
Budget,
1968 and undated
(2 folders)
General,
1968 and undated
[Some oversize material relocated to OS Box 1.]
Montreal office relocation,
1967-1970 and undated
[Some oversize material relocated to OS Box 1.]
Box 33
Pension plan,
1967-1968 and undated
1969
Clients,
1969 and undated
Financial,
1969 and undated
General,
1969 and undated
Vancouver property
1970
Financial,
1970 and undated
General,
1970 and undated
Insurance
New business,
1970 and undated
Public relations,
1970 and undated
Chicago
1962
General,
1962-1963 and undated
Personnel administration changes for Chicago and
Detroit offices,
1962 and undated
1965
Box 34
General,
1965-1966 and undated
1967
General,
1967 and undated
1968
Financial,
1968 and undated
General,
1968 and undated
1969
General,
1969 and undated
John Hancock building move,
1968-1969 and undated
(2 folders)
1970
General,
1970 and undated
Detroit
1962
General,
1962 and undated
1973
Financial,
1973 and undated
General,
1973 and undated
1974
Financial,
1974 and undated
General
Hollywood
1962
Box 35
General,
1962 and undated
1963
General,
1963 and undated
1966
General,
1966 and undated
1967
General,
1967 and undated
1968
Eastman Kodak-Richard Harris contract,
1968 and undated
General,
1958 and undated
1969
General,
1969 and undated
1970
General,
1970 and undated
Salary budgets,
1970 and undated
International
1965
International operations
Los Angeles
1962
General,
1962 and undated
San Francisco
1962
General,
1962-1963 and undated
1965
General,
1965 and undated
1966
General,
1966 and undated
1967
General,
1967 and undated
1968
General,
1968 and undated
1969
General,
1969-1970 and undated
Washington, D. C.
1970
General,
1963-1970 and undated
Review Board Subseries, 1953-1955 and undated (Restricted)
Contains meeting minutes, account summaries, correspondence, and
Devine's personal notes pertaining to Review Board meetings. The minutes
generally include a list of the Review Board members on the client account, the
purpose of the meeting, marketing information, analysis of the advertising
campaign, and recommendations and conclusions for the client. To maintain
quality control, the Review Board assessed individual campaigns at specified
intervals with client representatives to ascertain the effectiveness of the
campaign and negotiate any changes to the client's advertising program. Account
representatives, senior creative staff, and selected management members served
on a Review Board for an individual client. The bulk of the Review Board
materials found in this collection are not contained in J. Walter Thompson Co.
Archives: Review Board Records, 1947 and 1953-1976. Arranged alphabetically by
client.
RESTRICTED: Photocopying from the Review Board Records is
prohibited. For further information, consult a reference archivist.
Box 36
Ballantine,
1953-1955 and undated
Florida Citrus Commission,
1953-1955 and undated
National Broadcasting Company,
1953 and undated
Penick and Ford, Ltd., Inc.,
1954 and undated
Radio Corporation of America,
1953 and undated
Personnel Series, 1955-1971, and undated (Restricted)
Comprises correspondence, memoranda, charts, tables, and notes
relating to applicants and current, and former JWT employees. Most materials
relate to routine business operations such as vacation schedules, job position
changes, and salary increase requests, but some describe individual job
performance, employment severance, and employee loans. Arranged
chronologically.
RESTRICTED: This series are closed to non-JWT employees for 75
years after 1971, the latest established date in the series. Current JWT
employees may view these materials.
Box 37
1955
1956,
1956 and undated
(2 folders)
1957,
1957 and undated
1958,
1958 and undated
1961,
1961 and undated
1962,
1962-1963 and undated
1971,
1971 and undated
Oversize Materials
Radio/Television Department Series, 1955-1962 and undated
Administrative Subseries
Department Organization, 1956 and
undated
Oversize Folder 1
Architectural renderings
Hollywood office,
1956 Feb. 15
Los Angeles office,
1956 Feb. 15
New York office 12th floor North wing,
1956 Jan. 11
Handwritten charts of Radio/Television Department
organization (3) and group responsibilities
House advertising on television, 1957
Oversize Folder 1
House ads depicting TV Workshop,
Kraft Television
Theatre, and JWT client shows for 1957
Client Subseries, 1955-1962 and undated
1955
Oversize Folder 1
Ballantine, Map of eastern United States with
annotations
1957
Ford Motor Company
Oversize Folder 2
Project X: The
car that went around the world(1958 Ford)
Suspicion episode advertisements
"Diary for Death"
, undated
(2 advertisements)
"Four O'Clock,"
produced by Alfred Hitchcock,
1957 Sept. 30
Joseph Schlitz Brewing Company
Oversize Folder 2
Schlitz TV
News, Vol. 2, No. 3, October 1957
Lever Brothers Company
Oversize Folder 2
The Lux Show
Starring Rosemary Clooney, (1957 advertising plans),
undated
Lux Video
Theatre
Advertisement for
"A Place in the Sun"
with Ronald Reagan as host, 1954
Jan. 28
Promotional photo of Reagan, undated
1958
Ford Motor Company
Oversize Folder 2
Tennessee Ernie
Ford episode advertisements
Oct. 2 including smaller sections depicting
other Ford Motor Company shows
Oct. 9 including smaller sections depicting
other Ford Motor Company shows
Oct. 9 including program with Ann
Blythe
Oct. 16 including program with Ernie
Kovacs
Oct. 23 including program with William (Bill)
Bendix
Nov. 6 including program with Jane Wyman
advertisement
Nov. 13 including program with
"Charlie Weaver"
(Cliff Arquette)
"NBC's Audience Building Plans,"
undated
Suspicion
show advertisements
"Heartbeat,"
Feb. 3
"Four O'Clock,"
produced by Alfred Hitchcock,
Sept. 30
Wagon Train
show advertisements
"Around the Horn,"
Oct. 1
(two advertisements)
"The Jennifer Churchill Story,"
Oct. 15
"The Tobias Jones Story,"
Oct. 22
1962
Ford Motor Company
Oversize Folder 2
Sweepstakes advertisement (1962 Ford Galaxie 500
convertible), undated
Programming Subseries, 1956
New York office
Oversize Folder 2
House advertising for "Live Local TV Group," Aug.
and Sept. 1956
Research Subseries, 1955
Consumer Panel
Oversize Folder 2
House advertising featuring the JWT Consumer Panel
March 1955
January and March 1955
Corporate Administration Series, 1962-1968 and undated
Committees/Groups Subseries, 1963 and undated
Meeting Club
Oversize Folder 3
Architectural rendering of employee cocktail club
bar at 420 Lexington, New York, New York, undated
New York Operations Committee
Oversize Folder 3
Ad for New York Telephone, 1963 June 26
Office Files Subseries, 1962-1968 and undated
1962
Norman H. Strouse
Oversize Folder 3
Advertisements promoting purchase of U. S.
Savings bonds, undated
(three advertisements)
1964
JWT 100th anniversary
Oversize Folder 3
Sunset magazine ad
in
Advertising
Age, Special Section, J. Walter Thompson Centennial Issue, 1964 Dec.
7
1968
Minority relations
Oversize Folder 3
RCA color television magazine advertisement
featuring actor Bill Cosby in
Ebony
magazine, 1968 Mar.
Offices Subseries, 1968
Canada
Oversize Folder 3
Proposed layout sketch for JWT office in Place
Bonaventure in Montreal, Canada, 1968 Aug. 1
Architectural drawings depicting revisions to
office at 23 Ranchmore Road, Ontario, 1968 Apr. 2
