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Inventory of the J. Walter Thompson Company. Domestic Advertisements Collection, 1875-2001 and undated, bulk 1920s-1990s

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Descriptive Summary

Title

J. Walter Thompson Company. Domestic Advertisements Collection, 1875-2001 and undated, bulk 1920s-1990s

Creator

J. Walter Thompson Company.

Extent

360 Linear Feet
300,000 Items

Repository

Rare Book, Manuscript, and Special Collections Library, Duke University

Language

English.

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Administrative Information

Access Restrictions

Collection is open for research.

However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

In addition, All or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Domestic Advertisements Collection, Rare Book, Manuscript, and Special Collections Library, Duke University.

Provenance

The Domestic Advertisements Collection was initially transferred to the Special Collections Library from the J. Walter Thompson Company (JWT) in 1987 and has had additions each year since then.

Processing Information

Processed by Craig Fleishman

Encoded by Richard Collier, Craig Fleishman

Completed February 23, 2001

Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.

This finding aid is NCEAD compliant.

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Historical Note

Beginning in 1919 the New York Office of the J. Walter Thompson Company began to systematically retain the advertisements it had created. The Statistical and Information Department, renamed the Information and Records Department in the 1920s, arranged the advertisements in scrapbooks. Initially, most of the advertisements preserved were tear sheets, the actual advertisements clipped from newspapers and magazines. By the 1930s, however, the department retained the final printers' proofs for magazine advertisements. The scrapbooks therefore began to be called "proof books."

In the 1950s the responsibility for creating proof books fell to individual account groups. In addition to the account group proof books, a file clerk under the supervision of the Traffic Department maintained proofs. When no longer of current use, the file clerk transferred the proofs to a storeroom or records center. Throughout these years, individuals who helped create campaigns or who managed an account sometimes would maintain personal proof books.

In 1977 the New York Office established a Creative Library. Its responsibilities included the preservation on microfilm of all print advertisements, which was done for most of the 1980s. Imprints are located in the JWT Microfilm Collection; the originals were apparently destroyed after microfilming. The Creative Library has made an effort to create files of work from all major U.S. offices, so work from Atlanta, Chicago, Detroit, Los Angeles, San Francisco, and Washington, D.C., is better represented in the collection from the late 1970s and after. Where known, the office that created the advertisements is noted in the container list. In addition, JWT subsidiaries such as Brouillard Communications or Lord Geller Federico and Einstein (LGFE) are noted where their work has been identified.

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Collection Overview

The Domestic Advertisements Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT). The bulk of the collection dates from the 1920s and after, but a few examples are available from as early as 1875. Print advertisements appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. In addition to the actual advertisements, the files dating from the 1910s to 1950s often contain "insertion schedules" that provide the dates and names of the magazines or newspapers in which a given advertisement appeared. In general, proofs for JWT's long-time clients have been saved more systematically than those for accounts that JWT did not hold for a long time. The collection does not include advertisements which have been transferred to microfilm (see the JWT Microfilm Collection). Also, advertisements created for clients that JWT lost prior to the 1940s are less likely to have been saved, although some were microfilmed and are still available in that form. For some JWT clients there are no print advertisements at all in this collection. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak (Instamatic, Pocket Instamatic, and Disc cameras, Kodak film), Ford Motor Company (consumer and dealer advertisements), R.T. French, Irving Trust Bank, J. Walter Thompson Company ( "house advertisements" ), Kraft Foods (including Kraft cheeses, Miracle Whip, Philadelphia Cream Cheese, and Velveeta), Lever Brothers (Lifebuoy, Lux, Close Up, Mrs. Butterworth), Pan American World Airways (passenger jet travel, cargo transportation), Radio Corporation of America (RCA) (RCA Victor recordings, consumer goods, National Broadcasting Company), Reader's Digest, Scott Paper, Seven-Up, Standard Brands (Chase and Sandborn, Fleischmann, Royal, Tenderleaf tea), and Warner-Lambert (primarily Listerine, including advertisements produced by the Lambert and Feasley agency).

The Collection is organized into three series--Main Files, Small Files, and Oversize Materials--that reflect both the size of the holdings for each client as well as the physical location of the advertisements. Within each series, clients are arranged alphabetically and then the advertisements are arranged chronologically. The Main File Series includes clients for which at least one box have been preserved. A separate Small Files Series is maintained for clients for which less than one box of advertisements, and often much less, has survived. The Oversize Materials Series includes many of the clients found in both the Main and Small Files Series.

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Collection Overview

Chesebrough Ponds, 1875-1968. Proofs from the 1920s to 1950s feature testimonial advertising for Pond's Cold Cream. Noted socialites endorsing the product were photographed by well known photographers, including Edward J. Steichen and Baron DeMeyer.

Eastman Kodak Company, 1930-present. Organized into two categories--Consumer and Trade advertisements--that correspond to Kodak's two major marketing areas. Consumer advertisements feature photographs by well known photographers, famous slogans and trademarks, and depict the American family over several decades in settings where the cameras are used. Introductions of new camera models are well represented, including the Instamatic in 1963, the Pocket Instamatic in 1972, the Instant camera in 1975, and the Disc camera in 1982. At different times JWT handled both film and cameras (still and/or movie) or just Kodak films. Trade advertisements include campaigns for medical and industrial films, Kodel fibers, and Eastman Chemical, as well as advertisements aimed at Kodak dealers. Additional Kodak advertising may be found in the Wayne P. Ellis Collection of Kodakiana.

Ford Motor Company, 1945-present. Key campaigns include "There's a Ford in Your Future" (1945-1948), the "Peanuts" campaign (1960-1962) and the launch of the Mustang (1964). In addition to print advertisements showing the introduction of new models, photostats of outdoor billboards in the 1940s and early 1950s are included. Truck and dealer advertising can also be found. A separate collection, the JWT Detroit Office's Ford "Collateral Literature," houses showroom brochures, and diverse sales materials in many formats.

Irving Trust, 1918-1986. Fine line drawings, often of New York City locales, appear in 1920s newspaper advertisements.

J. Walter Thompson Co., 1917-present. These "house" advertisements are an important source of information about the Company's operations and philosophy.

Kraft Foods Corporation, 1922-present. Advertisements for products including Miracle Whip, Velveeta, Philadelphia Cream Cheese, other cheeses, salad dressings, etc. and a number of lesser-known early products are present. Includes many advertisements with recipes and many trade advertisements directed at grocers.

Lever Brothers, 1900-present. The earliest advertisements are for Lifebuoy Soap. J. Walter Thompson Co. introduced Lux Flakes in 1915 and Lux Toilet Soap in 1925. The early Lux Flakes advertisements employed the talents of fine illustrators. Comic style advertising appeared in the 1930s ( "Peggy Lux" and others). The Lux Toilet Soap campaigns began featuring movie and stage star testimonials in 1927. One noteworthy campaign dates from 1953-1954 when Irving Penn photographed some of Hollywood's most famous stars. The Lever Brothers advertisements for both Lux products also include photographs of car cards (subway and bus posters) from the 1920s. Other Lever products represented in the collection include Stripe and Close Up toothpastes, Mrs. Butterworth syrup, and Lever 2000 bath soap.

Massachusetts Mutual Insurance Company, 1951-1967. Although few in number, many of the advertisements contain Norman Rockwell illustrations. The original art work has been retained by the client.

Pan American World Airways, 1942-1974. Contains advertisements prepared for both U.S. and international consumers and includes the introduction of jet passenger travel. Cargo advertising also can be found.

RCA (Radio Corporation of America), 1943-1976. In addition to consumer products, advertisements for the National Broadcasting Company (NBC) programs can be found in this group.

Reader's Digest, 1945-present. Many of the advertisements since the 1960s highlight articles appearing in the current month's issue. Examples of corporate advertising for international editions of Reader's Digest are also present.

Scott Paper Co., 1927-1983. Numerous product introductions are represented.

Seven-Up, 1944-1978. Shows the changes in positioning this beverage from a family drink to "Wet 'n' Wild" to the "Un-Cola."

Standard Brands, 1925-1984. Advertisements cover a range of products, including Fleischmann's Yeast, Chase and Sanborn, Tenderleaf Tea, and Royal Pudding and Gelatin.

Warner-Lambert, 1915-1997. Advertisements consist primarily of proofs and tearsheets. There are no advertisements present for the years 1945-1947 or 1949. The vast majority of the advertisements are for Listerine Antiseptic, with other products represented beginning in the late 1960s. Listerine was manufactured by the Lambert Pharmacal Company beginning around 1915. William Warner acquired the company in 1955, merged it into his own pharmaceutical business and changed the name to the Warner-Lambert Co.

Warner-Lambert is the only client file in this collection that includes the work of an agency other than JWT. Until 1962, Listerine advertising was handled by the Lambert and Feasley agency in New York, the house agency for the Lambert Pharmacal Co. (St. Louis) up to 1955, and for its successor the Warner-Lambert Co. (Morris Plains, N.J.), from 1955-1962. When JWT obtained the Listerine account in October 1962, the back files of Listerine advertisements were transferred to JWT.

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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

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Related materials within the J. Walter Thompson Company Archives:

J.Walter Thompson Advertising

Thompson Red Book

Thompson Blue Books

Other related, non-JWT collections:

Wayne P. Ellis Collection of Kodiakiana (for Kodak-related materials). Liggett and Myers Collection. Lightner Collection of Antique Advertisements (for early automobile advertisements). Gary P. and Sandra G. Baden Collection of Print Advertisements. Outdoor Advertising Association of America Slide Library (image descriptions for this vast collection are accessible through the ROAD database). War Effort Mobilization Campaigns Poster Collection.

	List of Series in Collection
		Main Files Series, 1875-2001 and undated
		Small Files Series, 1901-1997 and undated
		Oversize Materials Series, 1916-1993 and undated

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Detailed Description of Collection

Main Files Series, 1875-2001 and undated

Includes clients for which at least one box (usually at least 100 advertisements) have been preserved. A few files contain photocopies or prints made from microfilm, a fact which is noted in the list. Parenthetical identification of the client or product or the JWT office or division responsible for the ad has been added in some cases. The files are arranged alphabetically by client (not product), insofar as it has been possible to determine the client name accurately and as it was known during the relationship with JWT (hence, Lever Brothers in lieu of Unilever). The files are then arranged chronologically within client groupings.

The main clients in this series include Chesebrough Ponds, Eastman Kodak Company, Ford Motor Company, Irving Trust Bank, J. Walter Thompson Co., Kraft Foods Corporation, Lever Brothers, Massachusetts Mutual Insurance Company, Pan-American Airlines , RCA (Radio Corporation of America), Reader's Digest, Scott Paper Co., Seven-Up, Standard Brands, and Warner-Lambert. The clients in this series are NOT represented in the Small Files Series but MAY have advertisements in the Oversize Series.

Advertising Council (Ad Council) and other public service clients, 1947-1995

Box AD1

Advertising Council, 1949-1951, 1983

Advertisements for Ad Council as the client.

[See also Oversize Folder 1.]

American Cancer Society, 1952

American Foundation for AIDS Research (Climb for the Cure), 1992

American Red Cross, 1957, 1964, 1967, 1970, 1977-1978, 1982-1986, 1988-1991 (5 folders)

[See also Oversize Folder 4.]

Box AD2

Better Schools, 1949-1954

Bob Hope Heart Research Institute, 1985

BOM (Boysville)--Detroit, ca. 1996

Boy Scouts of America, 1972-1973, 1981-1982 (Chicago), 1984 (Boy Scouts of Greater New York)

[See also Oversize Folder 6.]

California Arts Council (Sacramento), 1989

Catholic Charities Dept. of Foster Family Services (Chicago), 1972, 1988

Children's Literacy Initiative (Mrs. Bush's Storytime), ca. 1990

Children's Memorial Hospital (Chicago), 1995

Church World Service, 1948

Civil Defense, 1954

Coalition on Donation (organ donation), ca. 1990s

Committee for Handgun Control (Ban the Bullets)--Chicago, 1975

COPSA Institute for Alzheimers' Disease, ca. 1990s

Crusade For Freedom (Radio Free Europe/Free Europe Press), 1956-1957

Cystic Fibrosis, 1982

[See also Oversize Box OV3.]

Department of Housing and Urban Development (HUD)--Atlanta, Philadelphia, Tampa, 1985, 1992-1994

Executive Service Corp. of Chicago, 1987

Box AD3

Hospice Foundation of Southeastern Michigan, 1989

Literary Council of Chicago, 1985

March of Dimes, ca. 1990

Museum of Contemporary Art (Chicago), 1981

National Bible Week, 1991

NATO, 1957, 1964, 1984

[See also Oversize Folder 36.]

New England Earth Day (Brouillard), 1990

New York Cares (coat drive), 1996

Nurse recruitment, 1947-1951

Partnership for a Drug-Free America, 1989-1990s

President's Council on Youth Opportunity ( "Give a Damn" ), 1968

Providence--St. Mel High School (Chicago), 1982-1983

Red Nose Day USA for Sudden Infant Death Syndrome (SIDS), ca. 1990s

Religion in American Life (RIAL), 1949-1970 (2 folders)

Box AD4

Salvation Army, 1962, 1970, 1972-1978, 1980-1986, 1988-1995

San Francisco AIDS Foundation, 1996

Save the Cable Cars (San Francisco), 1983

Statue of Liberty--Ellis Island Foundation, 1986

United America (tolerance campaign), ca. 1950s

United Cerebral Palsy, 1972, 1977-1978, 1980, ca. 1984, 1987

United Foundations (Detroit), 1966-1967, 1970, 1972-1973

United Service Organizations (USO), 1961

United Way, ca. 1990s

U.S. Food and Drug Administration (product tampering), 1987

Vehicle Emmissions Check Committee (U.S. Jaycees), 1974

Box AD5

U.S. Savings Bonds, 1948-1952, 1954, 1956-1957, and undated (9 folders)

Alberto-Culver, 1963-1970

Box AC1

1963-1970

Allegheny Airlines: see US Air

Allied Signal (formerly Garrett), 1969-1989

[See also Oversize Box OV1.]

Box AS1

1969, 1974, 1978-1984, 1986-1989

Aluminum Limited/ALCAN, 1953-1976

Box AL1

1953-1959

Box AL2

1960-1969, 1973-1976

American Cancer Society: see Advertising Council

American Gas Association, 1966-1997

[See also Oversize Box OV1.]

Box AG1

1966-1972, 1974-1980

Box AG2

1980-1984, 1986-1997

American Red Cross: see Advertising Council

American Weekly, 1941-1950

Box AW1

1941-1943

1941-1950,Insertion schedules

Box AW2

1944-1946

Box AW3

1947-1950

Ameritech (American Information Technologies), 1983-1988

[See also Oversize Box OV2.]

Box AI1

1983-1985

Box AI2

1986-1988

Andrew Jergens Co., 1915-1935

[See also Oversize Box OV2.]

Box AJ1

1915-1935

Atlantic Mutual Companies ( Brouillard), 1986-1997

Box AM1

1986-1997 (insurance)

Australian Meat and Livestock Corp. ( Brouillard), 1988-1997

Box AU1

1988-1997

Bally Manufacturing Corporation, 1974-1991

Formerly Health and Tennis Corp. of America; includes Vic Tanny, Richard Simmons, Chicago Health and Raquetball.

[See also Oversize Box 18, Oversize Folder 21.]

Box BM1

1974-1980

Box BM2

1981-1991

Bausch and Lomb, 1970-1981

[See also Oversize Folder 5.]

Box BL1

1970-1971

Box BL2

1972-1981

Beatrice Foods, 1984-1987

[See also Oversize Box OV2.]

Box BF1

1984-1987

Bell Atlantic, 1988-1991

Box BA1

1988-1991

Benetton, 1984-1992

[See also Oversize Box OV2.]

Box BE1

1984-1988

Box BE2

1988-1991

Box BE3

1992

Better Schools: see Advertising Council

Blue Cross/Blue Shield, 1940-1991

[See also Oversize Box OV2.]

Box BC1

1940-1946

Box BC2

1947-1953

Box BC3

1954-1956

Box BC4

1957-1963

Box BC5

1964-1971

Box BC6

1972-1981

Box BC7

1982-1984, 1986-1991

Booth Publishing, 1973-1984

Box BP1

1973-1984

Brillo Manufacturing, 1943-1967

Box BR1

1943-1949

Box BR2

1950-1967

Burger King, 1975-1987

[See also Oversize Box OV2; Oversize Folder 7.]

Box BK1

1975-1987

Burlington Industries, 1951-1958, 1980-1982

Box BI1

1951-1958, 1980-1982

Burroughs, 1954-1969

Box BU1

1954, 1961-1966, 1968-1969

Campbell Taggart Associated Bakeries (Chicago), 1970-1973

[See also Oversize Box OV2.]

Box CA1

1970-1973

Champion Spark Plug, 1955-1986

[See also Oversize Folder 10.]

Box CS1

1955-1961

Box CS2

1962-1963

Box CS3

1964-1965

Box CS4

1966-1969

Box CS5

1970-1971

Box CS6

1972-1973

Box CS7

1974-1976

Box CS8

1977-1980

Box CS9

1981-1986

Chesebrough-Pond's, 1884-1969, 1992-1994

Proofs from the 1920s to 1950s feature testimonial advertising for Pond's Cold Cream. Noted socialites endorsing the product were photographed by well known photographers including Edward J. Steichen and Baron De Meyer.

[See also Oversize Box OV2; Oversize Folder 11.]

Box CP1

1884-1916

Box CP2

1917-1920

Box CP3

1921

Box CP4

1922

Box CP5

1923

Box CP6

1924

Box CP7

1925

Box CP8

1925-1926

Box CP9

1926-1928

Box CP10

1929-1930

Box CP11

1931

Box CP12

1932

Box CP13

1934-1935

Box CP14

1936-1937

Box CP15

1938-1939

Box CP16

1940-1942

Box CP17

1943-1945

Box CP18

1946-1948

Box CP19

1949-1951

Box CP20

1952-1953

Box CP21

1954-1958

Box CP22

1959-1969, 1992-1994

Chicago, Milwaukee, St. Paul and Pacific RR, 1959-1975

[See also Oversize Box OV3.]

Box CH1

1959-1962

Box CH2

1963-1964

Box CH3

1965-1966

Box CH4

1967

Box CH5

1968-1969

Box CH6

1970-1975

Chicago Tribune, 1969-1972

[See also Oversize Box OV3; Oversize Folder 12.]

Box CT1

1969-1972

Church World Service: see Advertising Council

Civil Defense: see Advertising Council

Claussen Pickles: see Oscar Mayer

Colman, JandJ: see JandJ Colman

Columbia Presbyterian Medical Center (New York), 1955-1981

Box CO1

1955-1962

Box CO2

1963-1969, 1981

Congoleum, 1963-1979

[See also Oversize Box OV3.]

Box CN1

1963-1965, 1967-1971, 1974-1979

Crusade for Freedom: see Advertising Council

Eastman Kodak--Consumer, 1907-1996

Organized into two categories--Consumer and Trade advertisements--that correspond to Kodak's two major marketing areas. Consumer advertisements feature photographs by well known photographers, famous slogans and trademarks, and depict the American family over several decades in settings where the cameras are used. Introductions of new camera models are well represented, including the Instamatic in 1963, the Pocket Instamatic in 1972, the Instant camera in 1975, and the Disc camera in 1982. At different times JWT handled both film and cameras (still and/or movie) or just Kodak films. Trade advertisements include campaigns for medical and industrial films, Kodel fibers, and Eastman Chemical, as well as advertisements aimed at Kodak dealers.

Eastman Kodak advertising is also represented in various other collections: JWT Account Files (includes films and videos plus account information); Wayne P. Ellis Collection of Kodakiana

[See also Oversize Box OV3.]

Box EC1

ca. 1907-1915, 1930-1931

ca. 1907-1915 (not necessarily JWT)

1930 Magazine

1930 Newspaper

1930-1931 Insertion schedules (2 folders)

1931 Newspaper and magazine

Box EC2

1931-1932

1931-1932 Magazines (2 folders)

1932 Insertion schedules

ca. 1932 "Death" and "Priceless Moments" campaigns

Box EC3

1932-1933

1932-1933 Magazine and newspaper (2 folders)

1933 Insertion schedules

Box EC4

1933-1934

1933-1934 Magazines (2 folders)

1934 Insertion schedules

Box EC5

1934-1935

1934 Insertion schedules

1934 Magazine

1934-1935 Newspaper (2 folders)

Box EC6

1935-1936

1935 Magazine (2 folders)

1936 Insertion schedules

1936 Newspaper

Box EC7

1936-1937

1936-1937 Kodak (2 folders)

1937 Insertion schedules

Box EC8

1937-1938

1937 Kodak

1937-1938 Tennessee Eastman Corporation (Tenite)

1938 Home movie cameras

1938 Insertion schedules

1938 Photographs, cameras

Box EC9

1938-1939

1938-1939 Kodascope Library Division

1939 Home movie cameras

1939 Insertion schedules

1939 Photographs, cameras

Box EC10

1940

1940 Home movie cameras

1940 Insertion schedules

1940 Newspaper

1940 Photographs, cameras

Box EC11

1941-1942

1941-1942 Home movie cameras (2 folders)

1941-1942 Insertion schedules (2 folders)

1941-1942 Photographs, cameras (2 folders)

1942 Newspaper

Box EC12

1943-1944

1943-1944 Home movie cameras

1943-1944 Industrial photography (wartime)

1943-1944 Insertion schedules (2 folders)

1943-1944 Newspaper

1943-1944 Photographs, cameras, film (wartime advertisements) (2 folders)

Box EC13

1945-1946

1945 Home movie cameras

1945-1946 Insertion schedules (2 folders)

1945-1946 Photography, cameras, film (2 folders)

Box EC14

1946-1948

1946-1948 Home movie cameras, projectors (2 folders)

1947 Photography, cameras, film

1947-1948 Insertion schedules (2 folders)

Box EC15

1948-1949

1948 Photography, cameras, Kodachrome film (2 folders)

1948-1949 Insertion schedules

1948-1949 Newspaper

Box EC16

1949-1950

1949 Home movie cameras, projectors

1949-1950 Photography, cameras, Kodachrome film (3 folders)

Box EC17

1950-1953

1950 Insertion schedules

1950-1953 Home movie cameras, projectors (3 folders)

1951-1953 Photography, cameras, Kodachrome film (2 folders)

Box EC18

1953-1954

1953-1954 Newspaper (2 folders)

Box EC19

1954-1955

1954 Photography, cameras, Kodachrome film

1954-1955 Home movie cameras, projectors

1955 Newspaper

Box EC20

1955-1957

1955-1956 Photography, cameras, Kodachrome film (2 folders)

1956 Home movie cameras, projectors

1956 T.V. Guide advertisements for Kodak-sponsored programs

Box EC21

1956-1957

1956-1957 Newspaper

1956-1957 "Photography at Work" campaign

Box EC22

1957-1958

1957 Home movie cameras, projectors

1957 Photography, cameras, accessories

1957-1958 Newspaper

Box EC23

1958-1959

1958-1959 Home movie cameras, projectors

1958-1959 "Photography at Work" campaign

1958-1959 Photography, cameras, accessories (2 folders)

1959 Insertion schedules

1959 Newspaper

Box EC24

1960-1961

1960 Home movie cameras, projectors

1960 Insertion schedules

1960 Newspaper

1960-1961 Photography, cameras, accessories (2 folders)

Box EC25

1961-1963

1961-1962 Home movie cameras, projectors

1961-1963 Newspaper

1962-1963 Photography, cameras, Kodachrome II film (2 folders)

1963 Global advertising campaign

Reader's Digest inserts in multiple languages.

Box EC26

1964-1966

1964 Photography, cameras, Kodachrome II film

1964-1965 Kodak Pavilion (World's Fair)

1964-1966 Newspaper

1965-1966 Home movie cameras, projectors

Box EC27

1965-1967

1965-1967 Photography, cameras, accessories (3 folders)

Includes Instamatic cameras.

1967 Global advertising campaigns

1967 Newspaper and magazine

Includes home movie cameras, projectors, Instamatic.

Box EC28

1968-1970

1968-1969 Global advertising campaigns (2 folders)

1968-1970 Home movie cameras, projectors

1968-1970 Newspaper

1968-1970 Photography, cameras, film (2 folders)

Box EC29

1971-1972

1971 Global advertising campaigns

1971 Newspaper

1971-1972 Home movie cameras, projectors

1971-1972 Photography, Instamatic cameras, film

1972 Introducing the Pocket Instamatic

Box EC30

1972-1974

1972-1973 Newspaper

1972-1974 Black models featured

1973-1974 Instamatic Pocket camera

1973-1974 Photography, Instamatic cameras, film

1973-1974 Sound movie cameras, projectors

1974 "More Than a Business" campaign

Box EC31

1974-1976

1974-1975 Newspaper

1975 "More Than a Business" campaign

1975-1976 Black models featured

1975-1976 Instamatic cameras

1975-1976 Photography, cameras, film

1975-1976 Sound movie cameras, projectors

Box EC32

1976-1977

1976 Newspaper

Including Spanish-language advertisements.

1977 Black models featured

1977 Photography, cameras, film

1977 Sound movie cameras, projectors

Box EC33

1977-1979

1977-1978 Military

1977-1979 Newspaper

Including Spanish-language advertisements.

1978-1979 Black models featured

1978-1979 Instamatic cameras

1978-1979 Photography, cameras, film

1978-1979 Sound movie cameras, projectors

Box EC34

1980-1990

1980 Black models featured

1980-1982 Sound movie cameras, projectors

1980-1984 Instamatic cameras

Introducing the Disc camera.

1980-1984 Newspaper

1980-1990 Photography, cameras, film (3 folders)

Box EC35

1986-1996

1986-1996 Consumer (10 folders)

Eastman Kodak--Trade, 1931-1993

This category provides extensive documentation of the trade oriented advertisements from the Eastman Kodak Company from 1931-1990. Although formal division titles changed slightly throughout the company's history, general markets consistently advertised include:

Medical, including dental and radiography; chemical, including chemicals, plastics, and cellulose divisions; business reproductions, including Recordak; Tennessee Eastman, including Eastman Chemicals and Eastman Fibers (Kodel); industrial photography, including engineering and functional photography; motion pictures; business premiums; and pharmaceutical trade, probably the least represented.

International advertisements may be found as early as 1961 randomly included and continuing throughout the collection for various years. The majority of advertisements are proofs; very few tearsheets appear. Prior to the 1960s, the physical condition of the advertisements varies from poor to good with many advertisements still attached to black scrapbook paper. The remaining advertisements were not initially stored in the scrapbooks; therefore, they range from good to very good physical condition. The quantity for any given year varies somewhat; however, the following years have a minimal number of advertisements: 1966-1967, 1970, 1972-1973.

[See also Oversize Box OV4.]

Box ET1

1931

1931 Chemical Division

1931 Insertion schedules

1931 Medical Division and radio talks

1931 Pharmaceutical trade

1931 Teaching films

Box ET2

1931-1933

1931-1933 Medical Division (dental)

1931-1933 Recordak

1932 Medical Division

1932-1933 Chemical Division

1932-1933 Pharmaceutical trade

Box ET3

1933-1935

1933-1934 Medical Division (2 folders)

1933-1935 Teaching films

1934-1935 Medical Division (dental)

1934-1935 Recordak

Box ET4

1934-1936

1934-1936 Chemical Sales Division

1934-1936 Pharmaceutical trade

1935 Medical Division

1936 Insertion schedule

1936 Medical Division (dental)

Box ET5

1936-1938

1936-1937 Medical Division

1936-1938 Recordak

1936-1938 Teaching films

1936-1938 Tennessee Eastman Corporation

Includes Eastman acetate yarn (Teca)

1937 Chemical Division

1937 Medical Division (dental)

1937-1938 Insertion schedules (2 folders)

1937-1938 Pharmaceutical trade

Box ET6

1938-1940

1938-1939 Chemical Division (acetate sheet)

1938-1939 Medical Division

1938-1940 Medical Division (dental)

1939-1940 Classroom films

1939-1940 Insertion schedules (2 folders)

1939-1940 Pharmaceutical trade

1939-1940 Recordak

Box ET7

1940-1941

1940 Medical Division

1940-1941 Chemical Sales Division (2 folders)

1940-1941 Tennessee Eastman (Eastman acetate)

1941 Insertion schedules

Box ET8

1941-1942

1941-1942 Medical Division

1941-1942 Medical Division (dental)

1941-1942 Recordak

1941-1942 Pharmaceutical and photographic trade

1941-1942 Teaching films

1942 Industrial (X-Ray Division)

1942 Insertion schedules

Box ET9

1942-1943

1942 V-Mail

1942-1943 Chemical Division

1942-1943 Tennessee Eastman Corporation

1943 Industrial Division (X-Ray Division)

1943 Insertion schedules

1943 Teaching films

Box ET10

1943-1945

1943-1944 Medical Division

1943-1944 Medical Division (dental)

1943-1944 Pharmaceutical and photographic trade

1943-1944 Recordak

1944 Insertion schedules

1944-1945 Eastman Corporation (Tennessee Eastman)

Box ET11

1944-1945

1944-1945 Industrial Division (X-Ray Division)

1944-1945 Research laboratories

1944-1945 Teaching films

1945 Medical Division

1945 Insertion schedules

1945 Pharmaceutical and Photographic Division

1945 Photo layouts, photo visuals, radiography, transfax

1945 Recordak

1945 Wartime motion pictures

Box ET12

1946-1947

1946 Functional photography (spectroscopy, photomicrography)

1946 Insertion schedules

1946 Medical Division

1946 Recordak

1946-1947 Cellulose Products Sales Division

Includes Eastman acetate sheets, Kodapak.

1946-1947 Medical Division (dental)

Box ET13

1946-1947

1946-1947 Pharmaceutical, photographic and projectionist trades

1946-1947 Radiography

1946-1947 Teaching films

1946-1947 Transfax

1947 Medical Division

Box ET14

1947

1947 Industrial Division (functional photography)

1947 Insertion schedules

1947 Kodagraph autopositive paper

1947 Recordak

Box ET15

1948

1948 Functional photography

1948 Insertion schedules

1948 Motion picture trade

1948 Recordak

1948 Training and promotional films

Box ET16

1948-1949

1948-1949 Insertion schedules

1948-1949 Medical Division

1948-1949 Medical Division (dental)

1948-1949 Recordak

Box ET17

1948-1949

1948-1949 Cellulose Division (Kodapak)

1948-1949 Kodagraph autopositive paper

1948-1949 Medical Division

Box ET18

1949-1952

1949 Functional photography (radiography)

1950 Insertion schedules

1950-1952 Cellulose Division (Kodapak)

1950-1952 Kodagraph autopositive paper and contact paper

1950-1952 Motion picture trade

1951-1952 Training and promotional films

Box ET19

1951-1952

1951-1952 Functional photography (radiography)

1951-1952 Medical Division

1951-1952 Medical Division (dental)

1951-1952 Recordak

1952 Pharmaceutical trade

Box ET20

1953-1955

1953 Industrial Photographic Division (Kodagraph)

1953 Recordak

1953-1955 Medical Division

1953-1955 Medical Division (dental)

Box ET21

1953-1955

1953-1955 Cellulose Division (Kodapak)

1953-1955 Functional photography (radiography)

1953-1955 Motion Picture Division

1953-1955 "Photography at Work" campaign

1954 Recordak

Box ET22

1954-1955

1954-1955 Industrial Photographic Division

Includes Business Photo Methods Division-Verifax, Graphic Reproduction Division-Kodagraph reproduction materials.

1954-1955 Pharmaceutical and photographic trade

1955 Recordak

Box ET23

1956-1957

1956 Recordak (2 folders)

1956-1957 Cellulose Products Division (Kodapak)

1956-1957 Medical Division

Box ET24

1956-1957

1956-1957 Advertisement--Trade

1956-1957 Business Photo Methods Division (Verifax) and Graphic Reproduction Division (Kodapak)

1956-1957 Medical Division (dental)

1956-1957 Motion Picture Division

1956-1957 X-Ray Division (radiography)

Box ET25

1957-1959

1957 Recordak

1958 Recordak and Verifax

1958-1959 Advertisement and pharmaceutical trade

1958-1959 Cellulose Products Division (Kodapak)

1958-1959 Motion Picture Division

1958-1959 X-Ray Division (radiography)

Box ET26

1958-1960

1958-1960 Graphic Reproduction Division (Kodapak)

1958-1960 Medical Division

Includes Spanish-language advertisements.

1958-1960 Medical Division (dental)

1959 Insertion schedules

1959 Recordak, Verifax, Ektalith

1960 Business premiums

1960 Functional photography

Box ET27

1960-1964

1960 Cellulose Products Division

1960 Insertion schedules

1960 Motion Picture Division

1960 Recordak, Verifax

1960, 1962-1964 X-Ray Division, Engineering (2 folders)

1961-1963 Kodak premiums

1961-1963 Kodak sound recording system

1961-1964 International

1963-1964 Travel trade

Box ET28

1964-1965

1964 Recordak

1964-1965 Kodak premiums

1964-1965 Kodak sound recording system

1964-1965 Medical Division

1964-1965 Medical Division (dental)

1964-1965 Motion Picture Division

1964-1965 Photo Reproductions Products Division

Includes Kodagraph, Extalith, Kodastar.

1964-1965 Tennessee Eastman

Includes Plastic Sheeting Division (Uvex, Kodar), Eastman Chemical Products (Baler Twine).

Box ET29

1965-1970

1965 Copiers (Recordak, X-OMAT)

1965-1966 Radiography Markets Division and Engineering

1965-1969 International Marketing Division

1966 Kodak sound recording system

1966-1967 Recordak

1966, 1968-1969 Motion Picture and Education Markets Division

Includes Eastman Ektachrome film.

1966-1970 Kodak premiums

Box ET30

1967-1971

1967-1970 Engineering, Eastman industrial films

1967-1971 Radiography Markets Division

1968-1969 Recordak

1968-1969, 1971 Eastman Chemical Products (Tennessee Eastman)

1968-1970 Business Systems Markets Division

Box ET31

1971-1973

1971 Tennessee Eastman, Eastman Chemical Products (Kodel) (2 folders)

1971-1972 Kodak business premiums

1971-1973 Business Systems Markets Division

Includes Kodak microfilm systems, Kodagraph film.

Box ET32

1972-1975

1972-1974 Tennessee Eastman, Eastman Chemical Products (Kodel)

1972-1975 Customer Equipment Services Division

1973-1975 Eastman premiums

1974 International Photographic Division

1974-1975 Chemical Products Division

1974-1975 Radiography

Box ET33

1974-1977

1974-1976 Business Systems Markets Division

1974-1977 Motion Picture Division

1974-1977 Newspaper advertisements

1975 Tennessee Eastman, Eastman Chemical Products (Kodel)

1976-1977 Customer Equipment Services Division (Technical sales representatives)

1976-1977 Microfilm

Box ET34

1976-1979

1976-1977 Business Systems Markets Division

Including Graphics Markets Division.

1976-1979 Radiography (2 folders)

1976-1983 Kodak premiums

1977 Pharmaceutical trade

1978-1979 Motion Picture Division

Box ET35

1978-1993

1978, 1980-1981 Industrial film

1978-1982 Graphics Markets Division

1978-1982, 1984 Newspaper advertisements

1980-1982 Radiography

1980-1984, 1987 Motion Picture Division (2 folders)

1983-1984, 1987-1990 Radiography, health sciences, and clinical products

1983-1989 Graphics Systems Division (copy products)

1987-1989 Ultra technologies

1988-1989 Mass memory products

Includes Business imaging systems, computer printers.

Eaton Corporation, 1971-1990

[See also Oversize Box OV4.]

Box EA1

1971-1982, 1985-1986, 1989-1990

Eli Lilly, 1968-1993

[See also Oversize Box OV4.]

Box EL1

1968-1969, 1971, 1974-1975, 1977-1983, 1988-1993

Employees Insurance of Wausau, 1953-1971

[See also Oversize Box OV4.]

Box EI1

1953-1965

Box EI2

1966-1971

First National City Bank, 1958-1971

[See also Oversize Box OV4.]

Box FN1

1958, 1966-1971

Ford Dealer Association, 1944-1997

For related materials see the J. Walter Thompson Co. Detroit Office, Detroit Office Records; Ford Dealer Association Records; Ford Collateral Literature.

Box FD1

1944, 1946-1947

Box FD2

1947-1948

Box FD3-FD4

1949

Box FD5

1950

Box FD6

1950-1952

Box FD7

1953-1956

Box FD8

1957-1959

Box FD9

1960-1962

Box FD10

1962

Box FD11

1962-1963

Box FD12

1963

Box FD13-FD14

1964

Box FD15-FD16

1965

Box FD17

1965-1966

Box FD18-FD19

1966

Box FD20

1966-1967

Box FD21-FD23

1967

Box FD24

1967-1968

Box FD25-FD26

1968

Box FD27-FD29

1969

Box FD30-FD32

1970

Box FD33-FD35

1971

Box FD36-FD38

1972

Box FD39-FD40

1973

Box FD41

1974

Box FD42

1975-1977

Box FD43

1978

Box FD44

1979-1981

Box FD45

1982-1989

Box FD46

1990-1997

Box FD47

1962-1996 and undated, oversize additions, (8 folders)

Part of accession 04-0010.

Ford Dealer's Advertising Fund, 1973-1984

Box FA1

1973

Box FA2

1974-1975

Box FA3

1976-1984

Ford Motor Co., 1931-1998

Key campaigns include "There's a Ford in Your Future" (1945-1948), the "Peanuts" campaign (1960-1962) and the launch of the Mustang (1964). In addition to print advertisements showing the introduction of new models, photostats of outdoor billboards in the 1940s and early 1950s are included. Truck and dealer advertising can also be found throughout the years.

Additional information and documentation for the Ford account may be found in other collections including: JWT Co. Newsletters, Winfield Taylor Papers, Norman Strouse Papers (a small collection), Legal and Financial Documents, and Writings and Speeches. The Ford Collateral Literature files include showroom brochures, and diverse sales materials in many formats

Folders marked cars do not include any model that has its own folder for a particular year. "Cars" include station wagons and minivans. Aerostar is a minivan after 1986.

Folders marked trucks include all truck sizes unless there is a folder specifically for medium/heavy duty trucks, in which case the "trucks" folder would contain light trucks (Ranger, F series, etc. pickups). Bronco is classified as both a truck (1966-1989) and an SUV (1990-).

"Vans" includes RVs, conversion and 15 passenger vans, but not minivans.

Throughout this list, "General" folders refers to car advertising for Ford cars in general or more than one model in a given ad.

[See also Oversize Boxes OV5-OV16; Oversize Folders 17-19.]

1944

Box FM1

General

General (Anglo-Jewish publications)

Dealer (including parts)

Johansson Divison (gage blocks)

Radio programs ( Presented by Mr. and Mrs. Henry Ford)

1944-1945 Lincoln and Mercury

1945

General

1946

General

Insertion schedules

Publication: "The ABC of Ford Truck Selling"

Box FM2

Publications--Comics

1947

General (2 folders)

Comics

Radio shows (Fred Allen)

Box FM3

1947 Insertion schedules (no advertisements) (3 folders)

1947-1950 (From Norman Strouse scrapbook)

Box FM4

1947

Automotive News series

1949

Automotive News series

Collier's bleed Adaptations

Comics

Harper's Bazaar

Magazine advertisements

Black-and-white

Color

Women's

Outdoor

Science publications

1950

Collier's bleed adaptations

Comics

Magazine advertisements

Black-and-white

Color

Women's

1948

Box FM5

Comics

General and insertion schedules

Industrial and marine engine sales

Outdoor

Parts

Products made in England (Anglia, Prefect, etc.)

1949

Advertisements

Box FM6

General

Comics

Comics--Photostats

Contests

Drafts

Outdoor

Box FM7

Parts

Products made in England

Television programs

Tractors, buses, taxis, engines

Trucks, including dealers (2 folders)

Box FM8

Insertion schedules

Magazines and comics

Newspapers

New York

Pittsburgh

Washington and Somerville

1950

Box FM9

General (3 folders)

Comics

Country Squire, Crestliner

English-built models

1950

Box FM10

Insertion schedules

Outdoor

Parts

Taxi, school bus

Television

Trucks

1951

Box FM11

General (2 folders)

Comics

Industrial Arts Awards

Box FM12

Insertion schedules

Parts

Trucks

Victoria

1952

Box FM13

Buses and taxis

Cars

General

English-built models

Ranch Wagon, Sunliner

Victoria

Comics

Industrial

Industrial Arts Awards

Outdoor (2 folders)

Box FM14

Parts

Television and radio

Tractors

Trucks (2 folders)

1953

Box FM15

General

Bus and taxi

Comics

English-built models

Ford Theatre

Industrial

Outdoor

Parts

Box FM16

Poster Annual

Tractor

Trucks

1953-1954, General

1954

Cars

General (2 folders)

Box FM17

English-built models

Ranch Wagon and Skyliner

Thunderbird

Comics

Industrial

Outdoor

Parts

Television and radio

Tractor, bus

Trucks

1955

Action Reports (trucks and tractors)

English-built models

Box FM18

1955-1957 Ford-produced television programs (6 folders)

1956

Box FM19

Cars

General (2 folders)

English-built models

Station wagons

Thunderbird

Comics

Industrial Arts Awards

Box FM20

Outdoor

Parts

Recruitment

Trucks

1957

Cars

General

English-built models

Sunliner, Skyliner, station wagons

Comics (2 folders)

Outdoor

Parts

Trucks

1958

Box FM21

Cars

General (including Edsel, Lincoln, Mercury)

English-built models

Skyliner, Sunliner, station wagons

Taunus 17M (Germany)

Thunderbird (2 folders)

Comics

Dealers

Insertion schedules

Television

Trucks (2 folders)

1959

Box FM22

Cars

General

English-built models

Fairlane, Galaxie

Taunus 17M (Germany)

Thunderbird

Outdoor

Overseas (military/diplomatic)

Parts

Tractors

Trucks (3 folders)

1960

Box FM23

American Legion Junior Baseball progam

Cars

General

English-built models

Falcon

Falcon-- Peanuts advertisements

Galaxie, Starliner

Taunus 17M (Germany)

Taxis, police cars

Thunderbird

Box FM24

Industrial Arts Awards

Outdoor

Parts

Trucks

General

Farm use

1961

Box FM25

Cars

Falcon

Thunderbird

Trucks

Magazine

Newspaper

1961-1962

Advertisements in foreign languages

1962

Cars

General

Fairlane

Falcon

Galaxie

Mercury, Comet

FALS (Ford Authorized Leasing System)

Industrial engines

Parts

Tractors

Box FM26

Trucks (4 folders)

1963

Box FM27

Advertisements in foreign languages

Cars

General

Fairlane

Falcon

Galaxie

Taunus (Germany), Cortina (England)

Taxis, police cars

Thunderbird

FALS

Box FM28

Industrial motors

Parts

"Report to Ford Dealers" (including television program advertisements)

Trucks (3 folders)

1963-1964, Fordson tractors

1964

Box FM29

Advertisements in foreign languages

Cars

General (2 folders)

Comet

Consul, Corsair (England)

Fairlane

Falcon

Mercury

Box FM30

Mustang (2 folders)

Taxis

Thunderbird

FALS

Industrial engines

Parts

Trucks (2 folders)

1965

Box FM31

Advertisements in foreign languages

Cars

General (2 folders)

Comet

Box FM32

Cortina, Corsair, Taunus (European models)

Fairlane

Falcon

Galaxie

Mustang

Police, taxi

Thunderbird

FALS

Industrial engines

Box FM33

Parts

Trucks (3 folders)

Box FM34

1966

Advertisements in foreign languages

Cars

General (including international and military sales) (3 folders)

Corsair, Taurus, Zephyr, Zodiac

Fairlane

Falcon

Galaxie

Mustang

Police, taxi

Thunderbird

Industrial engine

Parts

Rent-a-Car

Box FM35

Trucks (3 folders)

Box FM36

1967

Cars

General (2 folders)

Cougar, Corsair, Cortina, Taunus

Fairlane

Mustang

Thunderbird

Comics

FALS

Industrial engines

Trucks (2 folders)

1967-1968

Advertisements in foreign languages

Television series

1968

Cars

General

Cortina, 20M, 17M, Escort, Cougar

Maverick

Mustang

Thunderbird

Torino

FALS

Box FM37

Trucks (2 folders)

1968-1969

Police

1969

Advertisements in foreign languages

Cars

General

Cobra

Cortina

LTD

Maverick

Mustang

Thunderbird

Torino

Wagons

Box FM38

FALS

"Punt, Pass and Kick"

Trucks (2 folders)

Vans

1969-1970, "More Than a Second Car" program

1970

Cars

General

Maverick

Mustang

Thunderbird

Torino, Cobra, Ford Performance Digest

Box FM39

Detroit Symphony

Foreign language

Military, diplomatic

Rent-a-Car

Television series

Trucks

General

Bronco, Ranchero

Heavy duty

Vans

1971

Cars

General

Maverick

Mustang

Pinto

Thunderbird

Torino

Television, "Punt, Pass and Kick" program

Trucks

General

American Trucking Association (ATA)

Bronco

Heavy duty

Vans

Box FM40

1972

Cars

General

Galaxie LTD

Maverick, Thunderbird

Pinto

Torino

Diplomatic, military, rentals, television

Trucks

General

Heavy duty

Ranchero, Bronco

Vans

1972-1973

General

Television (Bob Hope)

1973

Cars

General

Thunderbird, Torino

Trucks

General

American Trucking Association (ATA)

Bronco

Heavy duty

Ranchero

Vans

Box FM41

1974

Cars

General

Torino, LTD

Diplomatic, military

Television

Trucks

General (including American Trucking Association)

Bronco, Ranchero

Heavy duty

Vans

1975

Cars

General

Granada

Thunderbird

Trucks

General

Heavy duty

Vans

World International Tennis Classic

1975

Trucks

Box FM42

1976

Cars

General

Mustang, Maverick

Pinto

Thunderbird, Granada

Torino, LTD

Trucks

General

Courier

Heavy duty

Vans

World International Tennis Classic

1977

Cars

General

LTD, Granada

Mustang, Thunderbird

Pinto

Diplomatic, military

Trucks

General

Bronco, Courier, Ranchero

Heavy duty

Vans

World International Tennis Classic

Box FM43

1978

Cars

General (including Fiesta)

Fairmont

Granada, LTD

Mustang, Thunderbird, Pinto

Diplomatic, military, police, World International Tennis Classic

Foreign language advertisements

Trucks

General

Bronco, Courier, Ranchero

Heavy duty

Vans

1979

Cars

General

Fairmont

Mustang, Thunderbird

Pinto

Military, diplomatic

Trucks

General

Bronco, Courier, Ranchero

Medium and heavy duty (including foreign language advertisements)

Vans

Box FM44

1980

These 1980 folders may include advertisements for 1980 models which were actually produced in 1979.

Cars

General

Mustang, Thunderbird

Corporate

Posters

Trucks

General

Medium and heavy duty

Vans

1981

Cars

Trucks

Vans

1981-1982

Corporate, FALS

Box FM45

1982

Cars

General

Mustang

Trucks

Light

Medium and heavy duty

Vans

1983

Cars

General

Mustang, Thunderbird

Corporate and FALS, Rental Sweepstakes

Trucks, Vans

Box FM46

1984

Cars

Escort

LTD

Mustang

Tempo

Thunderbird

Performance and racing

Trucks

Vans, station wagons

1985

Cars

Performance, racing

Trucks

1985-1986

Corporate

1986

Cars

Fleet, direct marketing

Performance and racing

Trucks

Box FM47

1987

Cars

Corporate, racing, fleet, FALS

Trucks

Light

Medium and heavy duty

Vans, minivans

1988

Cars

Performance, racing, military, FALS

Trucks, vans

1989

Cars

General

Taurus

Performance, racing

Trucks and vans

Light

Medium and heavy duty

1990

Cars, SUVs

Corporate

Industrial

Trucks, mobile homes, minivans

Box FM48

1991

Cars

Corporate

Industrial

Trucks, RVs, SUVs, minivans

1992

Cars

Corporate, racing

SUVs, minivans

Trucks, vans

1993

Cars

Corporate, racing

RVs

Trucks

1993-1994

Industrial

1994

Cars, SUVs

Corporate

Mustang

Trucks

Box FM49

1994-1995

Corporate

1995

Cars, minivans

Industrial

SUVs

Trucks

1996

Cars, minivans

Corporate

Industrial

SUVs

Trucks

1997

Cars

Corporate

Industrial

SUVs, trucks

1998

Cars

Corporate

SUVs

Box FM50

Ford Motor Co. Addition 2004-0010

1945-1969

1945-1948, General

1950-1959, General

1961-1963, Galaxie

1961-1967, Falcon

1962, Fordson tractor

1962-1968, General

1964-1967

Galaxie

Mustang

1964-1969, Thunderbird

1965-1967, Pickup truck

1967-1968, Torino

1968, Cobra

1968-1969

LTD

Mustang

1969, Maverick

1960s, Fairlane

Box FM51

1970-1987

1970, 1977, 1979, General

1971, 1978, 1979, Mustang

1972, 1974, 1978 and undated, Pinto

1975-1979, Granada

1977-1978, Futura

1978 and undated, Fiesta

ca. 1970s

Cars: LTD, Maverick, Thunderbird, Torino

Heavy duty trucks

Trucks: Bronco, Courier, pickup, Ranchero, vans

1980-1983, Mustang

1980-1982, 1984, Aerostar, Ranger, truck, van

1980-1984, Escort, Granada, Tempo

1980-1985, Thunderbird

1981-1983, EXP, Fiesta

1981-1984

Crown Victoria, LTD

General

1982-1984, Bronco

1984-1985, Mustang

1986-1987

Corporate and general

Escort, EXP

Mustang

Taurus

Thunderbird

Trucks: Bronco, F-Series, Ranger

1987

Aerostar, commercial trucks

Festiva

Tempo

Box FM52

1988-1991

1988-1989

Bronco

Commercial trucks

F-Series truck, Ranger, Aerostar

Mustang, Thunderbird

Probe

Taurus, Tempo

1989, Escort

1990

General

Thunderbird

1990-1991

Aerostar, commercial trucks

Escort, Probe

Explorer

F-Series truck

General

Mustang

Ranger

Taurus

1991

Crown Victoria, Escort

Econoline van, Club Wagon

Box FM53

1992-1993

1992

Commercial trucks

Corporate, general, racing

Crown Victoria, Taurus

Escort, Mustang

Explorer, F-Series truck, vans

Probe

Tempo

1993

Aspire

Commercial trucks

Corporate, racing

Econoline van, Club Wagon

Escort

F-Series truck

Mustang, Thunderbird

Ranger

Box FM54

1994-1995

1994

Aspire

Explorer, F-Series truck

Ranger

Windstar

1994-1995

Commercial trucks

Contour, Escort, Probe

Corporate

Mustang

Racing

Taurus

1995

Explorer, F-Series truck

Box FM55

1996-2001

1996, Commercial trucks and vehicles

1996-1998

Corporate, general, racing

Vans

1996-2000

Cars: Contour, Escort, Mustang, Taurus, Thunderbird

F-Series truck

Ranger

1996-2001, Explorer

1997-2001, Expedition

1998, Ecostar

1999, Excursion

1999-2001, Focus

2000, Escape

Box FM56

Undated outdoor advertising, ca. 1980s-1990s

Aerostar

Escort

Explorer

F-Series truck

Mustang

Ranger

Taurus

Thunderbird

Free Europe Press: see Advertising Council (Crusade for Freedom)

French, R.T.: see R.T. French

Gerber, 1977-1993

[See also Oversize Folder 20.]

Box GE1

1977-1985

Box GE2

1986-1993

Gillette, 1971-1979

[See also Oversize Folder 20.]

Box GI1

1971-1979

Goldman-Sachs, 1974-1991

[See also Oversize Folder 21.]

Box GS1

1974-1991

Goodyear, 1979-1996

Box GY1

1979-1980, 1983-1986, 1990-1996

Grand Union, 1981-1982

[See also Oversize Box OV17.]

Box GU1

1981-1982

Hamm's: see Theodore Hamm Brewing Company

Health and Tennis Corp. of America: see Bally Manufacturing Corp.

Hyatt Hotels, Corp., 1979-1987

For related materials see the J. Walter Thompson Co. Chicago Office, Hyatt Hotels Corp. Account Files.

[See also Oversize Box OV18.]

Box HY1

1979-1981 and 1980s

Box HY2

1982-1984

Box HY3

1985-1987

IBM, 1982-1989

[See also Oversize Box OV18.]

Box IB1

1982-1989

Institute of Life Insurance, 1939-1975

[See also Oversize Box OV18.]

Box IL1

1939-1945

Box IL2

1946-1953

Box IL3

1954-1969, 1971, 1973-1975

Intercontinental Hotels, 1963-1975

Box IH1

1963

Box IH2

1964

Box IH3

1965, Various locales

Box IH4

1965-1967

Box IH5

1968, Consumer and special groups

Box IH6

1968, Corporate, various locales

1971-1975

Box IH7

1969, Consumer, trade, special campaigns and openings

1968, Various locales

Irving Trust, 1918-1988

Fine line drawings, often of New York City locales, appear in the newspaper advertisements of the 1920s.

[See also Oversize Box OV18; Oversize Folder 22.]

Box IT1

1918-1925

Box IT2

1926-1931

Box IT3

1933-1942

Box IT4

1943-1950

Box IT5

1951-1960

Box IT6

1961-1978

Box IT7

1979-1988

JandJ Colman, 1925-1950

Box JC1

1925-1938

Box JC2

1928-1950, Insertion schedules

1939-1950

J.B. Williams, 1939-1969

Box JB1

1939-1948, 1956-1962, 1969

Jergens: see Andrew Jergens Co.

Johns-Manville Corp., 1948-1957

Box JM1

1948-1950

Box JM2

1951-1952

Box JM3

1953-1957

Johnson Wax: see S.C. Johnson and Son, Inc.

Jos. Schlitz Brewing Co., 1934-1982

[See also Oversize Box OV19.]

Box JS1

1934, 1956-1959

Box JS2

1960-1961, 1978-1979

Box JS3

1980-1982

Jovan, 1975-1983

[See also Oversize Folder 23.]

Box JO1

1975-1983

J. Walter Thompson Co., 1889-1990s

"House" advertisements are an important source of information about company operations and philosophy.

[See also Oversize Box OV19; Oversize Folders 24-25.]

Box JW1

1889, 1916-1934 (photocopies)

1902-1903, 1906, 1916-1921

nd., other agency tributes

Box JW2

1921-1925

Box JW3

1926-1931

Box JW4

1932-1937

Box JW5

1938-1942

Box JW6

1943-1947

Box JW7

1948-1952

Box JW8

1953-1958

Box JW9

1959-1962

Box JW10

1963-1969

Box JW11

1970, 1972, 1976-1980

Box JW12

1981-1992, 1980s-1990s, 1996

Box JW13

JWT company divisions, 1975-1983, 1990-1991

Box JW14

JWT house advertisements (international), 1917-1985

Kawasaki Motor Co., 1977-1983

[See also Oversize Box OV19.]

Box KM1

1977-1983

Kellogg's, 1938-1993

[See also Oversize Box OV19.]

Box KL1

1938-1939, 1952-1953 (some copies from microfilm)

1955, 1957-1963 (some international)

1976-1979

Box KL2

1980-1993

Kemper Group, 1972-1988

[See also Oversize Box OV19.]

Box KG1

1972-1979

Box KG2

1980-1988

Kimble Glass, 1948-1950

Box KI1

1948-1950

Kodak: see Eastman Kodak

Kraft, 1929-1997

Advertisements for products including Miracle Whip, Velveeta, Philadelphia Cream Cheese, other cheeses, salad dressings, etc. and a number of lesser-known early products are present. Includes many advertisements with recipes and many trade advertisements directed at grocers.

[See also Oversize Box OV19; Oversize Folders 26-28.]

Salad dressings

Consumer--Magazine

Box KR1

1941-1963

Box KR2

1964-1973

Box KR3

1974-1986

Consumer--Newspaper

Box KR4

1930-1967

Box KR5

1968-1977

Box KR6

1977-1984

Trade--Magazine, 1943-1984

Kraft Mayonnaise

Consumer--Magazine

Box KR7

1932-1971

Box KR8

1972-1986

Consumer--Newspaper

1929-1930

Includes 1930s brands: Gelfand, Henard, Easton, Wright.

Box KR9

1931-1933

Includes 1930s brands: Gelfand, Henard, Easton, Wright.

Box KR10

1938-1969

Box KR11

1970-1985

Trade--Magazine, 1930-1931, 1947-1981

Trade--Newspaper, 1930-1933

Miracle Whip

Consumer--Magazine

Box KR12

1934-1955

Box KR13

1956-1992

Consumer--Newspaper

Box KR14

1933-1936

Box KR15

1934-1984

Trade--Magazine, 1934-1960, 1973, 1980, 1983

Trade--Newspaper, 1960

Velveeta

Consumer--Magazine

Box KR16

1930-1949

Box KR17

1950-1983

Box KR18

Consumer--Newspaper, 1932-1984

Trade--Magazine, 1930-1983

Cheese slices

Box KR19

Consumer--Magazine, 1950-1991

Box KR20

Consumer--Newspaper, 1949-1989

Trade--Magazine, 1950-1984

Cracker Barrel

Box KR21

Consumer--Magazine, 1954-1985

Box KR22

Consumer--Newspaper, 1948-1984

Natural cheeses

Includes Cheddar, Swiss Colby, Old English, Monterey Jack, Light'n Lively.

Box KR23

Consumer--Magazine, 1930-1984

Includes wartime advertisements.

Box KR24

Consumer--Newspaper, 1930-1986

Trade--Magazine, 1932-1978

Trade--Newspaper, 1931-1973

Philadelphia Cream Cheese

Box KR25

Consumer--Magazine, 1930-1992

Box KR26

Consumer--Newspaper, 1930-1987

Box KR27

Insertion schedule, 1930

Trade--Magazine, 1930-1983

Miscellaneous cheeses

Casino Cheese, 1971-1986

Box KR28

Cheese Whiz, 1954-1991

Box KR29

Grated Parmesan Cheese, 1954-1985

Box KR30

American Cheese, 1930-1953

Cheese Festivals, 1951-1984

Box KR31

Combinations of cheeses, 1930-1984

Combination products

Box KR32

International, 1964-1973

Regional, 1954-1967

Restaurant, 1950-1974

Combined products

Box KR33

Consumer--Magazine, 1941-1955, 1964-1991

Consumer--Newspaper, 1930-1981

Publications, 1964-1967

Includes publications: Culinary Exchange, Vendkraft, Entrees, Food Kraft, Holiday, Menu Merchandizer.

Trade--Magazine, 1941-1977

Various products

Box KR34

Dairy products

Cottage cheese, 1938-1968

Related foods, 1930-1965 (6 folders)

Whipped cream cheese, 1959-1964 (2 folders)

Box KR35

Miscellaneous foods

Bread products, 1931-1934 (2 folders)

Caramels, 1936-1966

Cheese'n Crackers, 1960-1978

Dessert products, 1956-1976

Jellies and preserves, 1957-1966

Kraco, 1930-1933

Kragleen, 1944-1955

Kraystay, 1946-1955

Box KR36

Marshmallows, 1954-1963

Orange juice and citrus, 1955-1982

Oven Melts, 1981-1982

Potato salad, 1967-1968

UP'n AT'm, 1972-1973

Vegemite, 1968-1970

Miscellaneous prepared foods

Box KR37

Cheese spreads, 1933-1983 (4 folders)

Flavorizer, 1958-1959

Instant products, 1959-1964

Kraft Dinners, 1937-1985

Box KR38

Kraft Dips, 1968-1983

Kraft sauces, 1949-1986

Margarine, 1956-1967

Miracle sandwich spreads, 1941-1955, 1959-1982

Shortening, 1953-1971

Snack cheeses, 1947-1980

Soup and salad products, 1944-1983

Box KR39

Food service, 1961-1986

Includes portion control packs.

Box KR40

Restaurant and corporate, 1930-1986

Includes America's Jr. Miss program.

Box KR41

Grocer's trade, 1930-1987

Box KR42

Dairy industry, 1930-1981

Box KR43

Series advertisements, 1930-1969

About Cows and Things

Buy-Lines

Cheese Fancier's Corner

Creative Cooking

Foods, Facts, and Foibles

Going to Town with Pat Guinan

Good Cooks Column

Happy Food Ideas

Jessie's Notebook

Menuettes

Moos of the Moment

Uncle Ched

Box KR44

Radio and television, 1945-1986

Sweepstakes, 1957-1984

Box KR45

Advertisements in foreign languages, 1930-1989

Includes Spanish, French, Hebrew, and German-language advertisements.

Box KR46

Kraft Salad Days, 1972-1985

Box KR47

Pourables--Competitive, 1973-1983

Box KR48

Consumer--Newspaper, 1985

Trade, 1985

Consumer--Magazine, 1986 (2 folders)

Box KR49

Consumer--Newspaper, 1986-1987

Trade, 1986-1987

Consumer--Magazine, 1987

Consumer--Magazine, 1988

Miscellaneous, 1991-1997 (3 folders)

Box KR50

Miscellaneous, 1930-1984

Includes billboards and bus cards, caramels, Cheese Festival, cheese spreads, Cheez Whiz, corporate advertising, Cracker Barrel, dairy industry, dessert toppings, dips, grocery trade, Hebrew language advertisements, Kraft Cheese, Kraft Dinners, Kraft Real Mayonnaise, marshmallows, Natural Cheese, Parkay margarine, Philadelphia cream cheese, powdered milk, radio/television, sandwich spreads, soup/salad, Velveeta.

Box KR51

Miscellaneous, 1938-1984

Includes cheese slices, combination cheeses, Miracle Whip, orange and citrus juices, sweepstakes.

Box KR52

Miscellaneous, 1948-1984

Includes Philadelphia cream cheese and combination products.

Box KR53

Miscellaneous, 1930-1980

Includes pourable salad dressings, mayonnaise.

Lever Brothers, 1900-1991

The earliest advertisements are for Lifebuoy Soap. J. Walter Thompson Co. introduced Lux Flakes in 1915 and Lux Toilet Soap in 1925. The early Lux Flakes advertisements employed the talents of fine illustrators. Comic style advertising appeared in the 1930s ( "Peggy Lux" and others). The Lux Toilet Soap campaigns began featuring movie and stage star testimonials in 1927. One noteworthy campaign dates from 1953-1954 when Irving Penn photographed some of Hollywood's most famous stars. The Lever Brothers advertisements for both Lux products also include photographs of car cards (subway and bus posters) from the 1920s. Other Lever Products include Stripe and Close Up toothpastes, Mrs. Butterworth syrup, and Lever 2000 bath soap.

[See also Oversize Boxes OV20-OV22; Oversize Folder 29.]

Box LB1

ca. 1902-1907, Lifebuoy

1916, Lux

1916-1918, Lux Flakes

1917-1918, Insertion schedules

Box LB2

1923, 1925-1927, Insertion schedules

1925-1926, Lux Toilet Form

1920s-1950, Lux Toilet Soap package designs

Box LB3

1926-1927, Miscellaneous

1927, Lux

Box LB4

1927-1930, Lever scrapbook

Box LB5

1928, Miscellaneous

Box LB6

1928-1929, Miscellaneous

Box LB7

1929, Lux Flakes

Box LB8

1929, Lux Toilet Soap

1929, Lux Flakes

Box LB9

1929, Lux Toilet Soap

1930, Lux Flakes, Lifebuoy, Rinso

Box LB10

1930, Lux Toilet Soap

Box LB11

1930, Lux Toilet Soap

1931, Lux Flakes

1931, Lux Toilet Soap

Box LB12

1931, Lux Toilet Soap

1931, Pears Soap

1932, Lux Flakes

Box LB13

1932, Miscellaneous

Box LB14

1933, Lux Flakes

Box LB15

1933, Lux Flakes, Lifebuoy, Rinso

1933, Lux Toilet Soap--Display, layout and tie-ins

Box LB16

1933, Lux Toilet Soap--Magazine and newspaper

Box LB17

1933, Lux Toilet Soap--Newspaper

1933, Pears Soap

Box LB18

1934, Lux Flakes

Box LB19

1934, Lux Flakes, Lifebuoy, Rinso

Box LB20

1934, Lux Toilet Soap

Box LB21

1935, Lifebuoy, Lux Flakes, Rinso

Box LB22

1935, Lux Toilet Soap

Box LB23

1936, Lux Flakes and Toilet Soap

Box LB24

1936, Lux Flakes and Toilet Soap

Box LB25

1937, Miscellaneous

Box LB26

1938, Lifebuoy, Lux Flakes, Rinso, Spry

Box LB27

1938, Lux Toilet Soap

Box LB28

1939, Lux Flakes and Toilet Soap

Box LB29

1939, Lux Flakes and Toilet Soap

Box LB30

1940, Lux Flakes and Toilet Soap

Box LB31

1940, New Quick Lux

Box LB32

1941, Lux Flakes and Toilet Soap

Box LB33

1941, Lux Toilet Soap

1941, New Quick Lux

Box LB34

1942, Lux Flakes and Toilet Soap

Box LB35

1942, Multiple products scrapbook

Box LB36

1943, Miscellaneous

Box LB37

1944, Miscellaneous

Box LB38

1945, Lever corporate

1945, Lux Flakes

Box LB39

1945, Lux Toilet Soap

Box LB40

1946, Miscellaneous

Box LB41

1947, Miscellaneous

Box LB42

1948, Insertion schedule

1948, Lux Flakes

1948, Lux radio

Box LB43

1948, Lux Toilet Soap

Box LB44

1949, Miscellaneous

Box LB45

1950-1951, Miscellaneous

Box LB46

1952-1953, Miscellaneous

Box LB47

1954-1956, Miscellaneous

Box LB48

1957-1965, Miscellaneous

1968-1969, Miscellaneous

1960s, History of Lux package designs, 1920s-1950s

Box LB49

1970-1983, Miscellaneous

1990-1997, Miscellaneous

Liggett and Myers, 1958-1979

For related materials see the Liggett and Myers Collection.

[See also Oversize Box OV22; Oversize Folder 29.]

Box LM1

1958-1960

Box LM2

1961-1964

Box LM3

1965-1972, 1979

Lilly, Eli: see Eli Lilly

Manufacturers National Bank, 1968-1976

[See also Oversize Box OV22.]

Box MN1

1968-1970, 1972-1976

Marsh and McLennan, 1966-1982

[See also Oversize Box OV22; Oversize Folder 31.]

Box ML1

1966, 1968-1971

Box ML2

1972-1982

Massachusetts Mutual, 1950-1967

Many of the advertisements contain illustrations by Norman Rockwell.

[See also Oversize Box OV22.]

Box MA1

1950-1959

Box MA2

1960-1967

McDonnell Douglas Corporation, 1952-1992

[See also Oversize Box OV23; Oversize Folder 33.]

Box MD1

1952-1953

Box MD2

1954-1958, 1961-1965

Box MD3

1972, 1974, 1977-1979

Box MD4

1980-1981

Box MD5

1982

Box MD6

1983-1984

Box MD7-MD10

1984

Box MD11-MD12

1985

Box MD13

1986

Box MD14

1986-1987

Box MD15

1987-1988

Box MD16

1988

Box MD17-MD18

1989

Box MD19

1989-1990

Box MD20

1990

Box MD21

1991-1992

McGraw Edison, 1956-1968

[See also Oversize Box OV23.]

Box ME1

1956-1960, 1962-1968

Mentholathum, 1942-1981

[See also Oversize Box OV23.]

Box MT1

1942-1969

Box MT2

1972-1981 (includes insertion schedules)

Mexicana Air, 1984-1994

Box MX1

1984-1994

Miller Brewing Company (Chicago), 1973-1995

[See also Oversize Box OV23.]

Box MB1

General, 1973-1974, 1985-1986

Löwenbräu Beer, 1985-1995

[See also Oversize Folder 30.]

Matilda Bay Wine Cooler, 1987-1989

[See also Oversize Folder 32.]

Meister Brau, 1973-1974

Mink International, 1970-1987

[See also Oversize Box OV23.]

Box MI1

1970-1987

Includes advertisements for SAGA, Blackgama and Canada Majestic.

Municipal Bond Investors Assurance (MBIA), 1984-1992

[See also Oversize Box OV23.]

Box MU1

1984-1992

NATO: see Advertising Council

New Holland Machine Co.: see Sperry-Holland

New York Dress Institute, 1941-1942

[See also Oversize Folder 36.]

Box NY1

1941-1942

Northeast Airline, 1957-1960

[See also Oversize Box OV24.]

Box NE1

1957-1959

Box NE2

1960 (includes duplicates)

Northern Telecom, 1981-1996

[See also Oversize Box OV24; Oversize Folder 38.]

Box NO1

1981-1983

Box NO2

1983-1985

Box NO3

1986-1987

Box NO4

1987-1988

Box NO5

1989-1990

Box NO6

1991-1996

Northern Trust, 1978-1992

[See also Oversize Box OV24.]

Box NT1

1978-1981

Box NT2

1982-1985

Box NT3

1986

Box NT4

1987

Box NT5

1987-1988

Box NT6

1989-1992

Northwestern Mutual, 1948-1997

[See also Oversize Box OV24.]

Box NM1

1948-1960

Box NM2

1961-1965

Box NM3

1966-1972

Box NM4

1977, 1980-1991, 1996-1997

Nurse recruitment: see Advertising Council

Orkin, 1983-1996

[See also Oversize Box OV24; Oversize Folder 37.]

Box OR1

1983-1984, 1986-1996

Oscar Mayer and Co., 1960-1997

[See also Oversize Box OV24.]

Box OM1

1960-1964

Box OM2

1965-1978

Box OM3

1979-1983

Box OM4

1984-1997

Owen-Illinois Glass Co., 1944-1961

[See also Oversize Box OV24.]

Box OI1

1944

Box OI2

1945

Box OI3

1946

Box OI4

1947

Box OI5

1948

Box OI6

1949

Box OI7

1950

Box OI8

1951-1952

Box OI9

1953

Box OI10

1954

Box OI11

1955

Box OI12

1956

Box OI13

1957-1958

Box OI14

1959-1961

Pan American World Airways, 1942-1974

Contains advertisements prepared for both U.S. and international consumers and includes the introduction of jet passenger travel. Cargo advertising also can be found.

Small Files Series, 1901-1997 and undated

Files for which only a small quantity (usually only one folder) of proofs or tearsheets has survived in the collection, mainly from the 1960s and later. A few clients are represented only by photocopies or prints made from microfilm, a fact which is noted in the list. The files are arranged alphabetically by client (not product) insofar as it has been possible to determine the client name accurately. Parenthetical information about the client, product, or the JWT office or division responsible for the ad has been added as appropriate. These clients are NOT represented in the Main Files Series but MAY have advertisements in the Oversize Series.

"A" Small Files, 1910s-1997

Box AA1

ACEMESA spanish olives (Chicago), 1985-1989

Activision (San Francisco), 1982-1983

Adolph Coors Co. (Chicago), 1984

AFSCME (American Federation of State and County Municipal Employees), 1983

Akzo Salt Inc., 1989-1995

Alexander Smith carpets, 1953-1959

[See also Oversize Box OV1.]

Almaden Vineyards (San Francisco), 1969

Altec Lansing (San Francisco), 1969

AMAX (Brouillard), 1989

[See also Oversize Box OV1.]

Ambiente! Pizza (Chicago), 1987

Amerada Hess, 1975-1977

Box AA2

American Cruises (San Francisco), 1988-1994

[See also Oversize Box OV1.]

American Electric Power System, 1964-1966

American Gas and Electric Co., 1956-1957

American Greetings, 1986-1989

[See also Oversize Box OV1.]

American Legal Systems (Brouillard), 1987

American Machine Foundry Co. bowling balls, 1966-1969

American Mechanical Toy Co., 1916

American Petroleum Institute, 1964, 1968-1969

[See also Oversize Box OV1, Oversize Folder 3.]

American Physical Therapy Association, 1996-1997

Box AA3

American Postal Workers Union, 1983-1984

American Re, 1997

American Renolit Corp., 1965

American Sheep Producers Council, 1958-1960

America's Chemical Industry (Brouillard), 1980-1982

America's Credit Unions, 1981

ANCO (Anderson Co.) windshield wipers, 1979-1984

Anthracite Institute (hard coal for home heating), 1948-1951

A.P.S. Auto Parts (Detroit), 1983

Aquascutum raincoats, 1956-1957

Arbuckle Brothers (Yuban coffee), ca. 1910s

[See also Oversize Box OV2.]

Archdiocese of Detroit, 1976

[See also Oversize Box OV2.]

Arrowhead Puritas water: see Beatrice Foods

Arthur Anderson, 1991

ASOLIVA olive oil from Spain (Chicago), 1987-1988

Aspen Systems Corporation, 1969

Association of Casualty and Surety Companies, 1954

Atlantic Mutual (Brouillard), 1986-1991

Aurea jewelry (Brouillard), 1982-1983

Avail banking, 1984

"B" Small Files, 1939-1997

Box BB1

Ballantine Ale, 1939, 1947-1955

[See also Oversize Box OV2.]

Bandai, 1996-1997

Banquet Foods (Chicago), 1974-1977

Baskin-Robbins (Los Angeles), 1985, 1987-1988

Bass (LGFE), 1982

Bay Area Cellular Telephone Co. (San Francisco), 1988

Beech-Nut, ca. 1968, 1969-1970

Bell Atlantic, 1989-1995

[See also Oversize Box OV2.]

Bell--Northern Research (JWT recruitment), 1985

BellSouth Mobility (Atlanta), 1985-1988

[See also Oversize Box OV2; Oversize Folder 6.]

Bendix, 1982

[See also Oversize Box OV2.]

Box BB2

Bertoli USA olive oil, 1988

Better Homes and Gardens (Chicago), 1970

Big Sky of Montana, Inc. skiing, 1974

BioRics haircare, 1984

Boehringer and Ingleheim Pharmaceutical, 1974-1975

Booth's Distillery, 1976-1977

Bosch Corp.: see Robert Bosch

Boyle-Midway (Sani-Flush), 1958-1960

Brand Names Foundation, 1964

[See also Oversize Box OV2.]

Bristol-Myers Squibb Co., 1951-1955, 1969, 1990-1996

[See also Oversize Folder 56.]

Brookfield Zoo (Chicago), 1989-1991, 1992-1993

Brown and Williamson cigarettes, 1977

Bryant, Lane: see Lany Bryant

Buhl Realty Co. (Detroit), 1971-1973

Business Council of Georgia, 1990

"C" Small Files, 1904-1997

Box CC1

California Arts Council (San Francisco), 1989

California Beef Council (San Francisco), 1969

California Film Commission, 1994

California Raisin Advisory Board (San Francisco), 1969

California State Lottery, 1994-1996

California Tourism, 1994-1996

Capital Preservation Fund, 1982

Capitol Magnetic Products, 1974

[See also Oversize Folder 8.]

Car Care Council (Detroit), 1969-1978, 1982-1984

Car X, 1988, 1992

Carey-Mcfall (Bali blinds), 1989

[See also Oversize Box OV2.]

Carhartt outerwear (Detroit), 1983-1991

[See also Oversize Box OV2; Oversize Folder 9.]

Carte Blanche (Los Angeles), 1969

[See also Oversize Box OV2.]

Carter's ink, 1948

Cash Stream, 1984

Castle and Cook, Inc. (Bumble Bee, Dole), 1982, 1984, 1986

Cellular One mobile phones (San Francisco), 1989

[See also Oversize Box OV2.]

Box CC2

Charles Williamson Stores (from microfilm), 1914

Chatham Complete Food Centers, 1976-1977

Chatham Manufacturing Co., ca. 1933

Cheek-Neal Coffee Company (Maxwell House), 1927-1928, 1930

Chevron (San Francisco), 1982-1984, 1988-1996

Includes public service television programming, Ortho.

[See also Oversize Box OV3.]

Chicago Board of Trade (Chicago), 1975

Chicago Economic Development Commission (Chicago), 1977-1979

Box CC3

Chip Soft, Inc., 1990-1991

Christian Dior, 1982-1984

[See also Oversize Box OV3; Oversize Folder 13.]

Church and Dwight, 1951-1956

Includes Arm and Hammer, Cow brands.

Ciba Pharmaceutical Products, 1956

CIGNA Healthplans of CA, 1992

Circle Line, 1981, 1986

CITCO (Brouillard), 1997

Citibank, 1991, 1993-1995

Citicorp Homeowners Inc., 1980

Cities Service Co. (energy and chemicals, 1978-1979

[See also Oversize Box OV3.]

Citizens and Southern Banks in Georgia, 1972

Box CC4

Clairol, 1992-1997

Clear Start, 1995

Coast Fishing Co. (Los Angeles), 1930s

Includes Puss 'n' Boots cat food, Balto dog food.

Coldwell Banker Commercial Group (Los Angeles), 1988

Colt Industries (Detroit), 1981-1984

Includes Holley automotive replacement parts.

Columbia Gas System, 1978

Columbia Mills, Inc., 1953, 1955

Computer Associates Software, 1989-1990

Computerland, 1983-1984

Condomania, 1990

Conductron Corp. Railroad (Los Angeles), 1969

Connecticut Mutual Alliance (Brouillard), 1989

Conroy's Florist (Los Angeles), 1987-1989

[See also Oversize Box OV3.]

CONTEL (LGFE), 1982

Continental Motors, ca. 1916

Coors: see Adolph Coors Co.

Corning Glass, 1918

Country Living, 1983

Craig, Jenny: see Jenny Craig International Weight Loss Centres

Cream of Wheat, 1904-1905, 1925, 1927, 1930, 1933

Credit Union (Chicago), 1955-1956

Crisco: see Procter and Gamble

Crosley Radio Corp., 1929

Cutter Biological, 1991

"D" Small Files, 1928-1997

Box DD1

Daewoo International Corp., 1983-1985

[See also Oversize Box OV3.]

Davey Tree Expert Co., 1928

Dean Witter and Co. (San Francisco), 1968, 1970

DeBeers, 1996-1997

Del Taco / Naugles (Los Angeles), 1989

Del Webb, 1986-1988

[See also Oversize Box OV3.]

Delta Dental Plan of Michigan (Detroit), 1992-1996

Detroit Institute of Arts (Detroit), ca. 1970, 1974, 1976

Detroit Renaissance Events, Inc. (Detroit), 1984

Includes Detroit Grand Prix 3.

[See also Oversize Folder 13.]

Deutsch Company Electronic Components Division, 1981

DeVilbiss (Detroit), 1976-1979

DeVoe and Reynolds Paint Store, 1957

Digital Communications Associates (Atlanta), 1987

Diners/Fugazy (Detroit), 1974

Dista Products Company (pharmaceuticals), 1982-1984

[See also Oversize Box OV3.]

Dow Jones, 1996

[See also Wall Street Journal, Oversize Box OV3.]

Dunlop golf balls, 1982-1984

[See also Oversize Box OV3.]

Dunn and Bradstreet software, 1995

DuPont, Francis: see Francis DuPont

DuroTest, 1981

"E" Small Files, 1943-1997

Box EE1

E.F. Hutton and Company, 1956

Emery Worldwide, 1985-1987, 1989

[See also Oversize Box OV4.]

Empire City Savings Bank, 1955

Entergy, 1997

Equitable Life Assurance Society of the U.S., 1943-1944

Esselete Pendaflex Corp., 1981-1984

European-American Bank and Trust Co., 1974-1977

[See also Oversize Box OV4.]

Evans Products (Detroit), 1962

Executive Service Corps of Chicago (Chicago), 1989-1990

Eyelab, 1989

"F" Small Files, 1956-1997

Box FF1

Farrell Steamship Lines, 1956

Federal Express, 1991

Federal Home Loan Mortgage Corp., 1983-1992

[See also Oversize Box OV4.]

Ferry-Morse Seed, 1968-1970

Financial Federation Inc., 1974

Financial Security Assurance (Brouillard), 1986-1990, 1992

[See also Oversize Box OV4.]

Fine Arts Museum of San Francisco, 1988-1989

Firestone Tire Co., 1969-1971

[See also Oversize Box OV4.]

Box FF2

First of Michigan Investments (Detroit), 1987

Fisher Price, 1986-1989

Flexco, 1986

[See also Oversize Box OV4.]

Florsheim Shoes, 1994

Font Company, 1991

Foundation for Commercial Banks, 1958-1961

Fox Kids Network, 1997

Fram Corp. (Detroit), 1956-1972

Francis DuPont, 1956-1957, 1960-1962, 1964, 1983, 1985

Frankfort Distillers, 1967-1970, 1972

[See also Oversize Box OV17.]

Franklin State Bank, 1974

[See also Oversize Box OV17.]

Fred Joaillier, 1981-1984

Freddie-Mac, 1989-1991, 1992-1994

FTD, 1994

"G" Small Files, 1920s-1996

Box GG1

General Cigar (White Owl), ca. 1930s, 1940, ca. 1942, ca. 1950s

[See also Oversize Box OV17.]

General Motors International, 1920s-1930s (from microfilm), 1934 (Chevrolet)

Genesco (Johnson and Murphy shoes), 1981-1983

Georgia Department of Tourism, 1993-1996

Georgia Federal Savings Bank (Atlanta), 1987-1993

[See also Oversize Box OV17.]

Gift America, 1973-1974

[See also Oversize Box OV17.]

Glasco Products Co., 1953

Godfather's Pizza (Chicago), 1986-1987

Good Humor, 1964-1966

Gorton, 1966-1968

Government Development Bank for Puerto Rico, 1978

Grace, W.R.: see W.R. Grace

Grand Central, 1978

Grand Rapids Press (Detroit), 1976

Green Point Bank (Brouillard), 1995-1996

Gruen Watch Makers Guild, 1924, 1927, 1931

Guerlain, Inc., 1986-1993

[See also Oversize Box OV17.]

"H" Small Files, 1956-1997

Box HH1

Hammond Organ Co. (Chicago), 1970

Harbortown Development Partnership (Detroit), 1989

Harper Group, 1959

Harris Corporation (Brouillard), 1982-1983

[See also Oversize Box OV18.]

Harrison Conference Centers, 1975

Hart, Shaffner and Marx (Chicago), 1970-1971

Hawaii Express, 1983-1984

[See also Oversize Folder 21.]

Health Alliance Plan (Detroit), 1987-1989

[See also Oversize Box OV18.]

Health Management Strategies, 1987

Hearst Corp., 1984

[See also Oversize Box OV18.]

Heinz: see H.J. Heinz

Helio Aircraft Corp., 1963-1966

Heritage Kitchen Specialty Foods (San Francisco), 1989

Hewlett-Packard, 1982-1984

[See also Oversize Box OV18.]

H.F. Ritchie, 1956-1960

Hilton International (LGFE), 1982

Hi-Tech Sports (San Francisco), 1989

H.J. Heinz, 1995, 1997

Hoechst, 1975

Holiday Inn, 1972-1974, 1975

[See also Oversize Box OV18.]

Box HH2

Hollywood Park Race Track (Los Angeles), 1987

[See also Oversize Box OV18.]

Honeywell, 1996

HandR Block, 1980

Hutton, E.F.: see E.F. Hutton

"I" Small Files, 1929-1988

Box II1

Industrial Alcohol Institute, 1929

Instinet: see Reuters

Institute for Health Maintenance, 1983

[See also Oversize Box OV18.]

Integrated Resources (Brouillard), 1987-1988

International Shrimp Council, 1968

International Spike, Inc. (Jobe's), 1973, 1975-1982

[See also Oversize Box OV18.]

Isacomm, Inc., 1983

"J" Small Files, 1914-1990s

Box JJ1

Jantzen, 1968-1970

[See also Oversize Box OV19.]

J.C. Penney, 1930-1931 (from microfilm)

Jeffery, Thomas B.: see Thomas B. Jeffery

Jenny Craig International Weight Loss Centres, 1989-1994

[See also Oversize Box OV19.]

Jimsons Novelties and Gags, ca. 1990s

Joaillier, Fred: see Fred Joaillier

John Wanamaker, 1914 (from microfilm)

Johnson and Johnson, 1969, 1975

[See also Oversize Box OV19.]

JWP, Inc. (Brouillard), 1989-1990, 1992-1993

"K" Small Files, 1956-1990

Box KK1

Kaiser Permanente (San Francisco), 1988-1990

[See also Oversize Box OV19.]

Kentucky Fried Chicken, 1988-1989

Kidde, Inc., 1984

King's Island, 1975-1976

Kingsberry Homes, 1956-1962

[See also Oversize Box OV19.]

KNBC, 1969

[See also Oversize Box OV19.]

Knomark, Inc. (Ty-D-Bol), 1983

Kulov Distributors, 1974

Kuppenheimer, 1984

"L" Small Files, 1917-1990s and undated

Box LL1

LA Cellular Telephone, 1988

Labbatt Brewery, 1971, 1978-1980, 1982

[See also Oversize Box OV19.]

Lane Bryant, 1973

Le Marais, 1996

Les Halles, ca. 1980s-1990s

Libby, McNeill and Libby (Chicago), 1917, 1919, 1933, 1947, 1963, 1970 (2 folders)

Liebmann Breweries (Rheingold beer), 1962-1963

[See also Oversize Box OV22.]

Life of Virginia (LGFE), 1982

[See also Oversize Box OV22.]

Loctite glue, 1982-1984

Log Cabin Products Company, 1922

Lone Star Industries, 1975-1977

Los Angeles County Museum of Art (Los Angeles), 1983, 1987-1990

[See also Oversize Box OV22.]

Löwenbräu: see Miller Brewing Company in Main Files Series

Lowe's, 1981-1985

Lynnwear Corp., 1980

Lyons Group, The, 1995

Lyons Restaurants (Chicago), 1995

"M" Small Files, 1960-1997

Box MM1

Magazine Publishers Association, 1966

"Magic of Mark Wilson" (JWT Entertainment Div.), ca. 1974

Manufacturers Hanover Trust, 1987

Marathon Carey-McFall Co. (Bali blinds): see Carey-McFall Co.

[See also Oversize Folder 31.]

MCARE, 1995

McCoy Industries carpentry (Detroit), 1983

McCulloch Chain saws, 1984-1985, 1987-1988

[See also Oversize Box OV22.]

Mead Johnson International and Domestic, 1960-1961, 1991-1992, 1994

[See also Oversize Box OV23.]

Medalist Apparel, 1988

[See also Oversize Box OV23.]

Mellon Bank Corp., 1982-1986

[See also Oversize Box OV23.]

Mennen Company, 1967-1969

[See also Oversize Box OV23.]

Merial Ltd. (IVOMEC), 1997

Merrill Lynch, 1963-1965

Michigan National Corporation Bank (Detroit), 1981-1984

[See also Oversize Folder 34.]

Box MM2

MIDAS, 1996

Midcon, 1982-1983, 1992

Miles Laboratories, Inc., 1968-1978, 1982-1983, 1991, 1993

[See also Oversize Box OV23.]

Milwaukee Road Railroad, 1961-1970, 1974

Mobil Oil, 1963

Mobilink, 1994

Monsanto textiles (Brouillard), 1974

Morgan Stanley, 1992-1997

Moseley insurance (Brouillard), 1985-1986

Motorola, 1990-1991, 1993-1997

[See also Oversize Folder 34.]

MPAC Sports Day, 1991

Munsingwear, 1981-1982

[See also Oversize Folder 35.]

Murine (Abbott Laboratories), 1963, 1965, 1970

"N" Small Files, 1901-1996

Box NN1

Nabisco Brands Inc. (Lamont Corliss Co.), 1982-1986, 1990-1993

National Airlines, 1979-1980

National Car Rental, 1963

National Fisheries Institute, 1965-1966

National Homes Corp., 1959

National Institute for Automotive Services Excellence (Detroit), 1983

National Phonograph Co., 1901

National Technical Systems, 1981

National Westminster Bank, 1970s

Nestlé Company, 1981-1991, 1989, 1995

[See also Oversize Box OV23.]

New Dick Van Dyke Show (JWT Entertainment Division), ca. 1975

New York Central System, 1954, 1956

[See also Oversize Folder 36.]

New York City Opera, 1981

New York Clearing House, 1974

New York Jazz Museum, ca. 1974

New York Mercantile Exchange, 1990-1992, 1994-1995

Box NN2

New York Shipping Association, 1963

[See also Oversize Folder 36.]

New York Stock Exchange, 1990-1991

New York University, 1980s

New York World Fair Corp., 1964-1965, international and domestic 1961-1964

[See also Oversize Box OV24; Oversize Folder 36.]

Norfolk Southern Corp., 1982-1996

[See also Oversize Box OV24.]

Northam Warren (Odorono), 1916-1939

[See also Oversize Box OV24.]

Northern Pacific Railroad, 1927 (copies from microfilm)

Northwest Airlines, 1991-1992

NYNEX(includes N.Y. Telephone), 1993, 1996

"O" Small Files, ca. 1932-1996

Box OO1

Odorono: see Northam Warren

Old Jim Young's Apples, 1947-1950

Old Witch Co., ca. 1932

Olive Administration Committee (San Francisco), 1969

Olivetti, 1980-1982

[See also Oversize Box OV24.]

Olympia, 1983-1984

[See also Oversize Box OV24.]

Oneida Limited (Heirloom sterling), 1949, 1956-1960

Original Appalachian Artworks, 1984-1986

[See also Oversize Box OV24.]

Outboard Marine Corp., 1995-1996

"P" Small Files, 1901-1997

Box PP1

Pabst Brewing Co., 1901

Pagenet, 1997

Pannell Kerr Forster, 1980

Paramount Home Video, 1987-1989

Parke-Davis, 1973

Payless Drugstores, 1993, 1995

Penick and Ford Ltd., Inc., 1930

Penn Central Corp. (Brouillard), 1982, 1984-1986

Includes Marathon Le Tourneau; for Marathon Carey-McFall Co. (Bali blinds) see Carey McFall (Small Files Series)

Penney, J.C.: see J.C. Penney

Pennsylvania Railroad, 1926-1927, ca. 1930

Pepsi Co., 1964, 1979, 1987, 1992-1997

PGA Golf Championship, 61st (Detroit), 1978

Pharma-Craft Corp. deodorant, 1948, 1956

Philip Morris, 1964

Phoenix Hosiery, 1933

Phone-Mate, 1984-1988

[See also Oversize Box OV25.]

Piggly Wiggly Stores, 1928

Pillsbury Co., 1994

Pineapple Grower's Association (San Francisco), 1969

Pittsburgh Plate Glass, 1962-1963

Platinum Jewelry, 1976-1977

[See also Oversize Box OV25.]

Box PP2

Play Cable (Landsdowne), 1983

[See also Oversize Box OV25.]

Plus Systems, Inc., 1988-1993, 1995-1996

Prebon Yamane, 1996-1997

Precision Tune, 1989

Premier Magazine, 1987

President's Council on Youth Opportunity: see Advertising Council (Main Files Series)

Presto Foods, 1988-1989

Prince (Brouillard), 1991-1993

Princess Cruises, 1995-1997

Procter and Gamble (Crisco), 1912

Prodigy, 1988-1994

[See also Oversize Box OV25.]

Pro-Phy-Lac-Tic Brush Co., 1963-1964, 1966-1968

Prudential Insurance Co., 1901, 1906

Publicker Distillers, 1974-1975

[See also Oversize Box OV25.]

Putnam Funds, 1974-1975

Putnam Trust, 1963-1964

"Q" Small Files, 1966-1982

Box QQ1

Quality Paperback Book Club, Inc. (LGFE), 1982

Quality School Plan, 1966-1968

"R" Small Files, 1925-1997 and undated

Box RR1

Radio City Music Hall, Snow White, ca. 1979, ca. 1981

Ragu Foods Inc., 1983, 1989, 1991-1992

Real Silk, 1928, 1930

Really Rosie, 1981

Red Barn, 1971-1976

Renaissance Center (Detroit), 1983

Reuter (Brouillard), 1990 (TV 2000) and undated (INSTINET)

Richardson Company, 1925

Ritchie, H.F.: see H.F. Ritchie

R.J. Reynolds, 1968-1970, 1972, 1984

[See also Oversize Box OV25.]

Robert Bosch (Detroit), 1988-1997

[See also Oversize Box OV25.]

Ronkin Educational Group, 1991

Ronrico, 1968-1970, 1974

Rowntree DeMets, 1983-1987

Roxane Laboratories, 1990-1992

[See also Oversize Box OV25.]

Ryder, 1983-1984

[See also Oversize Box OV25; Oversize Folder 40.]

"S" Small Files, 1927-1990s

Box SS1

Saba Technologies, 1987

Safe Brands Co., 1985

St. Supery Vineyards and Winery, ca. 1990s

Salvatore Ferragamo (Brouillard), 1983-1984

[See also Oversize Box OV25.]

Sasson Jeans, Inc., 1984

Schieffelin and Co., Inc. (Hennessey cognac), 1985

Schuller, 1996

Scientific American (LGFE), 1982

Screenvision Cinemas, 1978, 1980

[See also Oversize Box OV25.]

Scripto, 1962

Seagram Distillers Co., 1968-1970

[See also Oversize Box OV25.]

Searle Laboratories, 1975-1977, 1978, 1982

[See also Oversize Box OV25.]

Selchow and Righter, 1978-1982

[See also Oversize Box OV25.]

Seth Thomas, 1951-1955

Sharp and Dohme Medical, 1933

Shedd's (Mario olives), 1984

Sherwin-Williams Co., 1991, 1996-1997

[See also Oversize Folder 53.]

ShowBiz Pizza (Chuck E. Cheese), 1993-1995

Showtime/The Movie Channel, 1983-1984, 1986

[See also Oversize Box OV25.]

Signal Co., 1969, 1980-1982

[See also Oversize Box OV25.]

Silk Greenhouse, ca. 1990s

Box SS2

Simmons Company, 1927-1928, 1930, 1974-1977

[See also Oversize Box OV25.]

Singer Co., 1964-1972

[See also Oversize Box OV26.]

Six Flags Over Georgia, 1982-1989

[See also Oversize Box OV26.]

Smith, Alexander: see Alexander Smith

Société Générale, 1990-1992

Society Banking, 1993-1994

Sonat (Brouillard), 1982-1985

[See also Oversize Box OV26.]

Southland Corporation, 1988-1996

[See also Oversize Box OV26; Oversize Folders 54-55.]

Box SS3

Spring Air mattresses, 1983-1985

Squibb: see Bristol Myers Squibb

Standard and Poor's, 1993-1995

Steinhauser Beer, 1984

Stick To Your Ribs, 1992

Stiller and Meara (JWT Entertainment Div.), 1976-1979

STP, 1976-1979

[See also Oversize Box OV26.]

Stuart Anderson's Restaurants, 1989-1991

[See also Oversize Box OV26.]

Successful Farming, 1970-1972

Sun Banks, Inc., 1982

[See also Oversize Folder 57.]

Sunbeam, 1970-1977

Sun-Maid nectars, 1927

Sun Microsystems Inc., 1990, 1995-1996

[See also Oversize Box OV26.]

Sunsweet Growers, 1995-1996

Survival Anglia Ltd. Wildlife Preservation, 1974, 1977-1979

Sylvania, 1955-1957

[See also Oversize Box OV26.]

"T" Small Files, 1904-1991

Box TT1

Tappan, 1961, 1983

Target Group Index, 1974-1975

Teledyne Water Pik, 1981

[See also Oversize Box OV26.]

Telos, 1984

Terson, 1981-1982

[See also Oversize Folder 58.]

Texas American Banks (Brouillard), 1987-1988

[See also Oversize Folder 59.]

Thomas B. Jeffery and Co. (Rambler automobile), 1904-1905

Thomas, Seth: see Seth Thomas

Thorpe, 1974-1979

Timex, 1982-1983

[See also Oversize Box OV27; Oversize Folder 53.]

Town House (Los Angeles), ca. 1930s (from microfilm)

Toys 'R' Us, 1983

[See also Oversize Box OV27.]

Tucker, Anthony and R.L. Day, 1987

Turkish Tourism, 1991

Tuskegee Institute, 1979-1981

"U" Small Files, ca. 1977-1997

Box UU1

Unionmutual (UNUM), 1986-1987

United Technologies, 1995-1997

Update on Health (JWT Entertainment Div.), ca. 1977

"V" Small Files, 1983-1984

Box VV1

Vacondo Real Estate, 1983

Vie de France, 1983-1984

"W" Small Files, 1927-1997

Box WW1

Wall Street Journal, 1942-1943, 1990-1991, 1996-1997

[See also Dow Jones folder.]

Wanamaker, John: see John Wanamaker

Ward Baking Co., 1941-1956

Washington Gas Light Co., 1969

Weather Channel, 1984-1985

Webb Young, trader (woolens), 1939-1950

Welch Grape Juice Company, 1927

Western Gear (Los Angeles), 1969

Western States Advertising Partnership, 1990

Westwood Lighting, 1983

W.H. Margerison and Co. (Martex), 1927

White Castle, 1993-1996

Whitehall Laboratories, 1967

William H. Rorer, Inc. Medical, 1974

Wilton Enterprise(Cake decorating and kitchen equipment), 1980-1985

Wine Advisory Board, ca. 1940s

Wometco Home Theater (Landsdowne), 1979, 1982-1983

Wool Bureau, 1955-1956

[See also Oversize Box OV28.]

W.R. Grace, 1975-1976

[See also Oversize Box OV28.]

"XYZ" Small Files, ca. 1962 and undated

Box YY1

Yale Alumni, ca. 1962

Young's Apples: see Old Jim Young's Apples

Yuban: see Arbuckle Brothers

Oversize Materials Series, 1916-1993 and undated

Oversize Boxes Subseries, 1916-1990 and undated

Box OV1

Alexander Smith, 1954

Allied Signal, 1989

AMAX, Inc., 1989

American Gas Association, 1984-1987

American Greetings, 1986-1987

American Hawaii Cruises, 1988-1990

American Library Association, 1989

American Petroleum Institute, 1964, 1967-1970 (5 folders)

[See also Oversize Folder 3.]

Box OV2

American Petroleum Institute Auto Tours, 1970 (4 folders)

Ameritech, 1987

Andrew Jergens Co. (Woodbury Facial Soap), 1916

Includes newspaper adsvertisement with slogan "A Skin You Love to Touch."

Arbuckle Brothers (Yuban Coffee), 1916

Archdiocese of Detroit, 1976

Ballantine, P. and Sons, 1952-1954

Beatrice Foods (Arrowhead), 1986

Bell Atlantic, 1988

BellSouth Mobility, 1985, 1987

[See also Oversize Folder 6.]

Bendix, 1982

Benetton, 1988

Blue Cross and Blue Shield, 1945-1966, 1985-1987

[See also Oversize Folder 6; Oversize Folder 6.]

Bosch: see Robert Bosch Corp.

Boys' Club of America, ca. 1970s

Brand Names Foundation, 1964

Burger King, 1984

[See also Oversize Folder 7.]

California State Summer School for the Arts, 1990

Campbell Taggart Associated Bakeries, 1967-1973

Carey-McFall Corp., 1984, 1989

Carhartt, 1990

[See also Oversize Folder 9.]

Carte Blanche, 1966

Cellular One, 1988

Box OV3

Channel 7 Action News (Detroit), 1978-1980

[See also WXYZ]

Chesebrough Ponds (including Cutex, Prince Matchabelli), 1930, 1934, 1947, 1953-1954, 1960, 1962, 1964-1965, 1967, 1969

[See also Oversize Folder 11.]

Chevron, 1988, 1990

Chicago, Milwaukee, St. Paul and Pacific Railroad Co. (Milwaukee Road), 1963-1965, 1970

Chicago Tribune, 1970-1972

[See also Oversize Folder 12.]

Christian Dior, 1981-1983

[See also Oversize Folder 13.]

Cities Service Co., 1978

Computer Associates, 1988-1990

Congoleum Nairn, 1964-1975

Conroy's Flowers, 1988

Cystic Fibrosis Foundation (Ad Council), 1985

Daewoo, 1983-1987

Del Webb's Sun City (Los Angeles), ca. 1980s

Dista Products (Deltakos), 1983

Domtar Gypsum, 1988

Dow Jones, 1990

Dunlop, 1983

Eastman Kodak--Consumer advertisements, 1930, 1943, 1957-1960, 1964-1965, 1967-1969, 1977, 1981-1982, 1984, 1986-1989 (6 folders)

[See also Oversize Folder 15; Oversize Folder 15.]

Box OV4

Eastman Kodak--Trade and industrial advertisements, 1958-1960, 1964-1966, 1970-1971, 1983-1984, 1987 (3 folders)

Eaton Corporation, 1974-1981, 1986 (2 folders)

[See also Oversize Folder 16; Oversize Folder 16.]

Eli Lilly, 1969, 1977-1979, 1980-1984, 1986 (2 folders)

Emery Worldwide, 1987-1988

Employees Mutuals of Wausau, 1959-1964

European-American Bank, 1975-1977

Federal Home Loan Mortgage Co., 1983-1984

Financial Security Assistance Inc., 1985

Firestone Tire and Rubber Co., 1969-1971

First National City Bank, 1967-1970

Flexco, 1986

Box OV5

Ford

[See also Oversize Folders 17-19.]

1949-1953, General (6 folders)

1949-1950, Norman Strouse (2 folders)

1953, Trucks

Box OV6

1953, Dealers (2 folders)

1953, Dealers--Trucks

1954, General

Box OV7

1954-1955, Dealers (4 folders)

Box OV8

1956, Dealers (5 folders)

Box OV9

1956-1957, General (2 folders)

1957, Dealers (2 folders)

1957-1958, Trucks (2 folders)

1958, 1962-1963, 1966-1967, 1970, 1976, 1978, American Trucking Association (ATA-Ford was a member)

Box OV10

1958-1962, Cars (5 folders)

1959-1962, Trucks (4 folders)

1960, Dealers (3 folders)

Box OV11

1963-1964, Dealers (3 folders)

1963-1964, Trucks (2 folders)

1963-1965, Cars (3 folders)

Box OV12

1965-1967, Dealers (3 folders)

1965-1967, Trucks (3 folders)

1966-1967, Cars (2 folders)

Box OV13

1968-1970, Dealers (3 folders)

1968-1974, Cars (7 folders)

1968-1974, Trucks (7 folders)

Box OV14

1975, General

1975-1981, Cars (7 folders)

1975-1981, Dealers (7 folders)

1975-1981, Trucks (7 folders)

Box OV15

1982-1984, Dealers (3 folders)

1982-1985, Cars (4 folders)

1982-1985, Trucks (4 folders)

1983, General

1984, Racing

1985, Van (Aerostar)

Box OV16

1986-1989, 1991, Cars (5 folders)

1986-1989, 1991, Trucks (5 folders)

1988-1989, Dealers (2 folders)

Includes Army and Air Force Exchange Services-AAFES.

Box OV17

Frankfort Distillers Co., 1968-1969

Franklin State Bank, 1973-1974

French: see R.T. French

G.D. Searle: see Searle Laboratories

General Cigar Co. (White Owl), 1939

General Wine and Spirits (Ronrico), 1969-1970

Georgia Federal, 1988-1989

Gerber Products Co., 1983-1987

[See also Oversize Folder 20.]

Gift America, 1973-1974

Goldman-Sachs, 1977-1989 (2 folders)

[See also Oversize Folder 21.]

Goodyear, 1979-1981, 1983-1987 (4 folders)

Grand Union, 1982

Guerlain, 1986

Box OV18

Harris Corp., 1982

Health Alliance Plan, 1987

Health and Tennis Corp. of America, 1981-1987

[See also Bally Manufacturing; Oversize Folder 21A.]

Hearst Corp., 1984

Henry Street Settlement, 1969

Hewlett Packard, 1980s

Holiday Inns, Inc., 1972-1975

Hollywood Park, 1988

Hyatt Hotels, 1983-1987

IBM, 1986-1987

Institute for Health Maintenance, 1983

Institute of Life Insurance, 1957-1960, 1962-1965, 1968-1969, 1974 and undated

International Spike, 1979

Irving Trust, 1921, 1924-1927, 1929, 1931-1932, 1937-1938, 1943, 1945-1947, 1952, 1959, 1960-1961, 1963-1969, 1972, 1975, 1979-1980, 1988 and undated (4 folders)

[See also Oversize Folder 22.]

Box OV19

Jantzen, Inc., 1970s

Jenny Craig, 1989-1990

Johnson: see S.C. Johnson and Son

Johnson and Johnson, 1969, 1975

Jos. Schlitz Brewing Co., 1981-1982

Julius Kayser and Co., 1916

J. Walter Thompson Co. (house ads), 1963-1964, 1989, 1991

[See also Oversize Folder 24-26.]

J. Walter Thompson Entertainment Group, 1978-1980 (2 folders)

Kaiser Permanente, 1987-1988

Kawasaki Motors Corp., 1978-1982

Kellogg's, Inc., 1950s, 1987

Kemper, 1987

Kilpatrick's Bakeries, Inc., 1969

Kingsberry Homes Corp., 1959-1960, 1962

KNBC, 1968-1969

Kraft, 1933, 1946-1948, 1950-1957, 1969, 1974, 1983-1987 (6 folders)

[See also Oversize Folders 26-28.]

Labbatt's, 1978, 1970s

Box OV20

Lever Brothers, 1916-1918, 1925-1931 (7 folders)

[See also Oversize Folder 29.]

Box OV21

Lever Brothers, 1932-1939, 1957-1958, 1960-1961, 1964-1966, 1969, 1987, 1989 (6 folders)

[See also Oversize Folder 29.]

Box OV22

Liebmann Breweries (Rheingold), 1962-1963

Life Insurance Company of Virginia (LGFE), ca. 1982

Liggett and Myers, 1962, 1964-1969 and undated (2 folders)

[See also Oversize Folder 29.]

Lorillard, P., 1941

Los Angeles County Museum of Art, 1988

Los Angeles Times, 1986

Manufacturer's Bank, 1974-1975

Marsh and McLennan, 1960-1970, 1972

[See also Oversize Folder 31.]

Mass. Mutual Life Insurance Co., 1957-1962, 1964-1967

Matilda Bay Wines, 1987

[See also Oversize Folder 32.]

McCulloch, 1987-1990

Box OV23

McDonnell Douglas, 1952, 1957, 1961, 1963, 1965, 1986-1987 (3 folders)

[See also Oversize Folder 33.]

McGraw-Edison, 1955-1965

Mead Johnson and Co. (Metrecal), ca. 1960-1961

Medalist, 1987

Mellon Bank, 1982-1986 and undated

Mennen, 1967, 1969

Mentholatum Co., 1963-1966

Miles Laboratories, 1968-1970, 1974-1975, 1978

Miller, 1985-1986

[See also Oversize Folder 34.]

Mink International, 1970, 1973-1974, 1976-1980, 1986-1987

Municipal Bond Investors Assurance Corp. (MBIA), 1989-1990

[See also Oversize Folder 35.]

Nestlé, 1982, 1987-1988

New Holland: see Sperry-New Holland

Box OV24

New York World's Fair, 1962, 1964

[See also Oversize Folder 36.]

Norfolk Southern, 1982-1987

[See also Oversize Folder 37.]

Northam Warren (Cutex), 1917

Northeast Airlines, 1958-1960

Northern Telecom, 1981-1989 (2 folders)

[See also Oversize Folder 38.]

Northern Trust Bank, 1986-1987

Northwestern Mutual Life Insurance Co., 1988-1990

Olivetti, 1980, 1982

Olympia, 1983,

Original Appalachian Artworks, 1985

Orkin, 1988

[See also Oversize Folder 37.]

Oscar Mayer, 1977, 1987

O'Sullivan Rubber Co., 1916

Owens-Illinois, 1958-1960

Parker Pen, 1947, 1949-1952, 1970, 1972-1973, 1980 (2 folders)

P. Ballantine: see Ballantine

Phillips Petroleum, 1962-1966, 1968 and undated (2 folders)

[See also Oversize Folder 40.]

Box OV25

Phone Mate, 1980s

Platinum, 1977

Playcable, 1982

P. Lorillard: see Lorillard

Prodigy, 1989

Publicker Distillers Products, Inc. (Inver House), 1974-1975

RCA, 1968-1970 (2 folders)

Reader's Digest, 1967-1969, 1973

Reynolds Aluminum, 1978-1979, 1980, 1982, 1984

R.J. Reynolds (Chung King), 1968

Robert Bosch Corp., 1988-1989

Rolex, 1966-1967, 1970, 1983

Roxane Laboratories, 1988

R.T. French, 1932, 1935, 1937, 1975, 1983-1984, 1986

Ryder, 1983

[See also Oversize Folder 40.]

Saga Mink, 1970-1971, 1973, 1975

Salvatore Ferragamo, 1983

Samsonite (Toys), 1972

S.C. Johnson and Son, 1986

Scott Paper Co., 1936, 1958, 1960, 1963, 1964, 1968

[See also Oversize Folder 41.]

Screenvision, 1978

Seagram Distillers Co., 1968-1969

Searle, Laboratories, 1977-1978, 1981 and undated

Sears (consumer, Craftsman), 1969, 1979-1981 (2 folders)

[See also Oversize Folders 42-46.]

Sears (Financial Network and Mortgage Corp.), 1987

Selchow and Righter, 1979

Seven-Up, 1947, 1950, 1952-1955, 1960-1961, 1964 (3 folders)

[See also Oversize Folders 47-52.]

Shaw-Walker, 1978

Shell, 1937

Showtime, 1986

Signal Oil and Gas Co. (Garrett Corp.), 1967, 1969, 1979, 1981-1984

Simmons Co., 1928-ca. 1930

Simmons Market Research Bureau (SMRB), 1980

Box OV26

Singer, 1964-1968, 1971 (2 folders)

Six Flags, 1987-1989

Sonat, 1982

Southland (7-Eleven), 1989-1990

[See also Oversize Folders 54-55.]

Sperry-New Holland, 1949, 1952-1959, 1963-1967, 1978-1979

Standard Brands (Chase and Sandborn), 1967

[See also Oversize Folder 57; Oversize Folder 57.]

Standard Federal, 1987

STP, 1976-1977

Stuart Anderson, 1989

Sun Microsystems, 1990

Sylvania Products Inc., 1955-1957

Syntex Labs, 1980s

Teledyne Water Pik, 1970s

Tenneco Automotive, 1987, 1989

[See also Oversize Folder 57.]

Texas-America Bancshares, 1987-1988

[See also Oversize Folder 59.]

Textron, 1986

[See also Oversize Folders 59-60.]

Box OV27

Timex, 1982-1984

[See also Oversize Folder 53.]

Toys 'R' Us, 1987

Uncle Ben's Inc., 1983 (2 folders)

United States Marine Corps, early 1970s-1976, 1980-ca. 1990 (2 folders)

[See also Oversize Folders 61-62.]

Box OV28

United Way, 1982, 1980s

US Air, 1980s

U.S. Sprint, 1987-1990

U.S. Treasury Savings Bonds (Ad Council), 1965

Vons, 1987

Warner-Lambert, 1963, 1965, 1967-1969, 1971, 1977-1982, 1986

Washington Gas Light Co., 1969

W.A. Taylor, 1980, 1983

W.F. Young, 1939, 1949, 1969, 1970, 1973

Wool Bureau, 1956-1957, 1959-1960

W.R. Grace, 1975-1976

Oversize Folders Subseries, 1921-1993 and undated

Folder 1

Advertising Council, 1948-1949, 1951 and undated

American Economic System

Nursing

Religion in American Life

United Nations

U.S. Savings Bonds

U.S. Security Bonds

Folder 2

American Film Theatre, early 1970s

Folder 3

American Petroleum Institute, 1969

Folder 4

American Red Cross, 1978-1981 and undated

Includes advertisements featuring artwork of Norman Rockwell.

Folder 5

Bausch and Lomb, 1980

Folder 6

BellSouth, 1984

Blue Cross/Blue Shield, ca. 1970s-1980s

Boy Scouts of Greater New York (Landsdowne), 1984

Folder 7

Burger King, ca. 1976-1980, 1987

Folder 8

Capitol, 1974

Folder 9

Carhartt, 1987

Folder 10

Champion, 1965, 1974, 1984, 1986

Folder 11

Chesebrough-Ponds, 1935-1936, 1954, 1960-1962

Folder 12

Chicago Tribune, 1970-1973

Folder 13

Christian Dior (Landsdowne), ca. 1982

Detroit Renaissance Events, Inc., 1984

Folder 14

Discover Card, 1985-1987

Folder 15

Eastman Kodak Co., 1930, 1938, ca. 1957-1959, 1965, 1968-1973, 1978, 1982-1984, 1987

Folder 16

Eaton Corp, 1974-1976

Folder 17

Ford Motor Company

1949-1957

Folder 18

1949-1988

Folder 19

1963-1987

Folder 20

Gerber baby food, 1989

Gillette, 1973-1977

Folder 21

Goldman Sachs, 1975-1976, 1978, 1980-1982

Hawaii Express, 1983

Health and Tennis Corp. of America, 1983

[See also Bally Manufacturing Corp.]

Folder 22

Irving Trust, 1921, 1923, 1925, 1927-1928, 1979

Folder 23

Jovan, 1975, 1980-1981

Folder 24

J. Walter Thompson Co. (house advertisements, including LGFE)

1933, 1956, 1963-1971, 1977, 1979-1981, 1984

Folder 25

1964, 1980, 1984-1988

Kraft

Folder 26

Mayonnaise, 1930s

Folder 27

Philadelphia Cream Cheese, 1951

Folder 28

Miscellaneous, 1969

Folder 29

Lever Brothers, 1957, 1964-1965, 1968-1969, 1981-1983, 1987

Liggett and Myers, 1963, 1965 and undated

Folder 30

Löwenbräu, 1992-1994

Folder 31

Marathon Le Tourneau, 1983-1985

Marsh and McLennan, 1977-1981

Folder 32

Matilda Bay Wines, 1987

Folder 33

McDonnell Douglas, 1955, 1957, 1988-1994

Folder 34

Michigan National Corporation Banks, 1983

Miller, 1985

Monroe, 1974-1976, 1978-1979 and undated

Motorola, 1994

Folder 35

Municipal Bond Investors Assurance Corp. (MBIA), 1986-1987

Munsingwear, Inc., 1982

Folder 36

NATO, 1957

New York Central Railroad, 1956

New York Chamber of Commerce, 1979

New York Dress Institute, 1943

New York Shipping Association, Inc., 1963

New York World's Fair, 1962-1964

Nixon-Lodge campaign, 1960

Folder 37

Norfolk Southern, 1986

Folder 38

Northern Telecom, 1986-1993

Folder 37

Orkin, 1987

Folder 39

Pan American World Airways, 1942, 1953-1958, 1983

Includes advertisements featuring artwork of Norman Rockwell.

Folder 40

Phillips Petroleum, ca. 1961

Purolator Products, Inc., ca. 1960s

Ryder, 1984

Folder 41

Scott Paper Co., 1961-1962, 1964 and undated

Folder 42

Sears

Corporate, 1968-1978

Folder 43

Craftsman, 1982

Folder 44

Die-Hard, 1967-1968

Folder 45-46

Tires, 1967 (2 folders)

Folder 47

Seven-Up

1947-1957

Folder 48

1955-1971

Folder 49

1958-1978

Folder 50

1959-1960

Folder 51

1965, 1975

Folder 52

1968, 1970s

Folder 53

Sherwin Williams, 1992

Sinclair (Timex), 1983

Southland

1981

Folder 55

1989-1993

Folder 56

Squibb, 1951-1952, 1955 and undated

Folder 57

Standard Brands, 1959-1960, 1968

Sun Banks, 1983-1984

Tenneco Automotive, 1982-1983

Folder 58

Terson, 1982

Folder 59

Texas American Bancshares (Fort Worth Bank), 1987

Textron

1969-1970

Folder 60

1971-1984

Folder 61-62

U.S. Marine Corps, ca. 1964, 1974-1975 and undated (2 folders)

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