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Inventory of the J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, 1950-1991 and undated

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Descriptive Summary

Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Creator
J. Walter Thompson Company. Frankfurt Office.
Title
J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, 1950-1991 and undated
Language of Material
Material in English and German
Extent
126 Linear Feet

6300 Items
Abstract
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Frankfurt (Germany) office opened in 1952 and served as the main JWT office in Germany, and directed many of JWT's pan-European advertising efforts.
The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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Administrative Information

Access Restrictions
Collection is open for research.
However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The J. Walter Thompson Company. Frankfurt Office. Advertisements Collection were received by the Rare Book, Manuscript, and Special Collections Library as a transfer in 1994.
Processing Information
Processed by Richard Collier, Norbert Schurer, 1999
Encoded by Richard Collier, Andrea Franzius
Completed June 2009
Accessions were merged into one collection, described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.
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Collection Overview

The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English.
Collection is arranged by format size and product name.
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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
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Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:
Frankfurt Office Records
List of Series in Collection
Small Format Advertisements
Large Format Advertisements
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Detailed Description of Collection

Small Format Advertisements

Box 1
Alpi
Consumer, 1968-1970
Trade, 1969-1970
Collateral, 1966-1969
Miscellaneous, undated
Box 2
Alpi (continued)
Consumer, 1971-1982
Trade, 1971-1973; 1976-1986
Collateral, 1970-1981
Box 3
ACSA, 1966-1967
Adepe, 1966-1969
Adams, undated
Air Zaire, undated
Aktion Freizeit, undated
Aktion Gemeinsinn, undated
Alcan, 1959-1966
American Express, undated
Artes, undated
Australische Botschaft, undated
Box 4
BASF, 1964-1966
Box 5
BASF (continued), 1967-1968; 1972
Box 6
BASF (continued), 1972; 1979
Box 7
Bissel, 1960-1966
Birkel, 1966-1972
Box 8
Braun, 1971-1978
Box 9
Brinkman, 1960-1967; 1972-1974
Bauparkasse, undated
Box 10
Bristol-Meyers, 1960-1964
Bacardi, 1970-1976
Brown, Boverti, and Cie, 1968-1972
Box 11
British Petrol, 1954-1956
Box 12
W. Bauermann and Söhne (Boy Umbrellas), 1963-1971
Box 13
Bundesanleihen, 1966-1968
Burger King, 1983-1984
Box 14
Burger King (continued), 1977-1982
Box 15
Baumgart Pelze, undated
BDS, undated
BDF (Beiersdorf AG), undated
Benetton, undated
Boeing, undated
Braemar, undated
Bremsley, undated
Buerlecithin, undated
Brass and Co., undated
BSA-Babybotte, undated
Burda, undated
Box 16
Chevron/Celtey, 1963-1970
Box 17
Champion, 1960-1981
Box 18
Chevron, 1964-1978
Box 19
CMA, 1977-1979; 1982-1984
Commodore, 1983-1986
Computerland, 1983
Coti, 1976-1978
Countless Mara, 1959
Cushman, 1968
Copygraph, 1970
Coca-Cola, 1959
Box 20
Chesebrough-Ponds, 1954-1968
Champagne King, circa 1987
California Raisin Board, 1960-1961; 1965; 1968
Campari, 1980-1983; 1986
Canada Mink Breeders, 1962-1964
Box 21
Deutsche Bank, undated
Box 22
Deutsche Welle, 1971
Dorian, 1973
Deutsche Bundesbank, 1965-1968
Dymo, 1969-1975
Douglas, 1955-1968
Deutsches Weinsiegel, undated
Dortmunder Ritterbrauerei, 1971-1974; 1978; undated
Box 23
DeBeers, 1967-1974
Box 24
DeBeers (continued), 1975-1979
Box 25
DeBeers (continued), 1980-1994
Box 26
Deutsche Burroughs, undated
Douglas, undated
Box 27
Deutscher Wein, 1969-1976
Box 28
Deutscher Wein (continued), 1977-1987
Box 29
Dunlop
General, 1958-1971
Dunlopillo Mattress and Bedding, 1958-1971
Box 30
Dunlop (continued)
General, undated
Dunloplan Floor Covering, 1960-1971; undated
Box 31
Dunlop (continued)
Sports Equipment and Clothes, 1967-1972
Box 32
Dunlop (continued)
Corporate, 1952-1957; 1967-1969; 1973; undated
Tires, 1954-1959
Box 33
Dunlop (continued)
Tires, 1960-1967
Box 34
Dunlop (continued)
Tires, 1968-1969
Box 35
Dunlop (continued)
Tires, 1970-1972
Box 36
Dunlop (continued)
Tires, 1973-1974
Box 37
Einbecker, 1971-1975
Box 38
Einbecker (continued), 1977-1980
Eaton, undated
Eckes Wein, undated
Eckes Koch, undated
Eilerbracht, undated
Elbschloss, undated
Eurotax, undated
En Vogue, undated
Box 39
Elida, 1953-1960
Box 40
Elida (continued), 1962-1984
Box 41
Ford, 1950-1956
Box 42
Ford (continued), 1956-1960
Box 43
Ford (continued), 1957-1958; 1960-1961
Box 44
Ford (continued), 1962-1963
Box 45
Ford (continued), 1964
Box 46
Ford (continued), 1965-Collateral material, 1965
Box 47
Ford (continued), 1965-1966-Consumer, trade, and collateral material
Box 48
Ford (continued), 1966-collateral material
Box 49
Ford (continued), 1966-1967-consumer and collateral material
Box 50
Ford (continued), 1967-collateral material  (Box 1 of 2)
Box 51
Ford (continued), 1967-collateral material  (Box 2 of 2)
Box 52
Ford (continued), 1968
Box 53
Ford (continued), 1969-1970
Box 54
Ford (continued), 1970-collateral material 1971-consumer, trade, and collateral material
Box 55
Ford (continued), 1972-1973
Philco Ford, 1970-1972
Box 56
Ford (continued), 1974-1977
Box 57
Ford (continued), 1978-1979
Box 58
Ford (continued), 1979-1983
Box 59
Ford (continued), 1984-1985
Box 60
Folienfabrik Forschheim, undated
Frankfut International School, undated
Faberge, undated
Carl Freudenberg, undated
David Feldman, Ltd., undated
Blexalum Blinds, undated
Finanzbanken, undated
Frankfurter Hypothekenbank, undated
Fichtel and Sachs, undated
Frankfurter Allgemeine Zeitung (FAZ), undated
First National City Bank, undated
Box 61
FIMA, undated
Famous Schools International, undated
Fachverband der Berliner Damensberkleidungsindustrie, undated
Box 62
Gluckauf, undated
Gramco, undated
Garrett International, undated
Goldman Sachs, undated
Gummi Mayer, undated
Goldpragung, undated
GECA, undated
Gayal, undated
Geigy, undated
Gillette, undated
Box 63
Glucksklee, 1968-1970
Box 64
Glucksklee (continued), 1970-1972
Box 65
Glucksklee (continued), 1972-1981
Box 66
Hoffman, undated
Box 67
Heinzelmann, undated
Höchst, undated
Harley Davidson, undated
Hultsch, undated
Hallmark, undated
Holiday Inn, undated
Hercules, undated
Box 68
IZE, undated
IHC/IHV (Hotel Organizations), undated
Irische Außenhandelstelle, undated
Irische Fremdenverkehrszentrale, undated
Irving Trust, undated
Isenburg Zentrum, undated
IMA, undated
IFA, undated
IGL, undated
Box 69
JOPA, undated
Box 70
Johnson, undated
Box 71
Jacobs, undated
J. B. Williams, undated
Box 72
JWT, undated
Box 73
Kraft, 1957-1964
Box 74
Kraft (continued), 1965-1968
Box 75
Kraft (continued), 1969-1971
Box 76
Kraft (continued), 1972-1975
Box 77
Kraft (continued), 1976-1981
Box 78
Kraft (continued), 1980-1988
Karakul Industry Advisory Board (Swakara Furs), undated
Kuratorium DL. Altershilfe, undated
Kalle Infotec, undated
Box 79
Kodak, undated
Kaufhof, 1967-1972
Box 80
Kaufhof, 1973-1986; undated
Box 81
Kellogg, undated
Box 82
Listermint, undated
Löwen Brauerei (Schultheiss), undated
Lohse, undated
Lebensversicherung, undated
Lavex, undated
Luxaflex, undated
Lefévre Utile, undated
Lysoform, undated
Litton Industries, undated
Box 83
Lever/Sunlicht, 1956-1959
Box 84
Lever/Sunlicht (continued), 1959-1962
Box 85
Lever/Sunlicht (continued), 1963-1965
Box 86
Lever/Sunlicht (continued), 1966-1968
Box 87
Lever/Sunlicht (continued), 1969-1980; undated
Box 88
Maggi, 1958-1965
Box 89
Maggi (continued), 1966-1972
Box 90
Minnesota Mining, 1965-1967
Box 91
Malaysia, undated
Mead Papers, undated
Molto, undated
Mr. Kipling Cakes, undated
Merrill Lynch, undated
Minnesota Mining, 1960-1965
Box 92
Much, undated
[Mirof], undated
Miles, undated
Monroe, undated
Malaysia Bank, undated
Box 93
Minimal, 1987-1990
Box 94
Minimal (continued), 1991
Melka, undated
Möbel Franz, undated
Mapa, undated
Murine, undated
Messe-Interstoff, undated
Box 95
Norda, 1972-1975
Nittel, undated
Nicholas, undated
Box 96
Norda, 1960-1969
Box 97
Nestle, undated
New Holland, undated
Nicolaus Packaging, undated
Nesquick, undated
National Airlines, undated
Box 98
Okal, undated
Olivetti, 1967-1969
Ouzo, undated
Outboard, undated
Box 99
Olivetti, 1969-1974
Box 100
Pan Am, 1955-1965
Box 101
Pan Am (continued), 1966
Box 102
Pan Am (continued), 1967-1969
Box 103
Pan Am (continued), 1970-1978
Papierfabrik Seltmans, undated
Philips, undated
Pino, undated
Pioneer, undated
Prue Acton, undated
Box 104
Platin, undated
Box 105
Pepsi, 1962-1969
Box 106
Pepsi (continued), 1970-1979
Box 107
Qualitätsschutzverband der Kürschner, undated
Pelikan, undated
Pfeilring, undated
Box 108
Royal Canadian Mint, undated
Reese, undated
Rheinland Versicherung, undated
Readers Digest, undated
Rowntree, undated
Rosenthal, undated
RCA, undated
Ronnico, undated
R. J. Reynolds, undated
Box 109
Ritter, undated
Box 110
Rolex, undated
Box 111
Shannon Airport, undated
Schwedische Elementhäuser, undated
Shell Chemical, undated
Ski Cigarettes, undated
Spanish Tourism Board, undated
Sperry Rand--Ford Instrument, undated
Stock, undated
Schloß Rheinberg Juwell, undated
Schaumann Animal Feed, undated
Box 112
Singer, 1965-1968
Box 113
Singer (continued), 1968-1969
Box 114
Singer (continued), 1970-1972
Box 115
Singer (continued), 1973-1974; 1980
Schwab Versand, undated
Schwarzkopf, undated
Suwa, undated
Box 116
Seagram’s, undated
Sisley, undated
Sprengel, undated
Söhnlein, undated
Box 117
SAGA and SWAPL/Scandinavian Fur Committee, undated
Box 118
Swakara, undated
Box 119
Schultheiss, undated
Box 120
T2, undated
Tabasco, undated
Tate and Lyle, undated
Teledyne, undated
Thera Chemie, undated
Time-Life, undated
Tradica, undated
Trans World Investments, undated
Trim Jeans, undated
Triumph, undated
Tefal, undated
Box 121
Varta, undated
Vereinigte Papierwerke, undated
Box 122
Union Castle, undated
US Air, undated
US Top, undated
Vitapan, undated
Velter, undated
VAG, undated
Verein für Zahnhygiene, undated
Verband der Chemischen Industrie, undated
Warner, undated
Woelm, undated
Box 123
Wick, 1972-1986
WEGA, undated
Western Gear, undated
Westminister Bank, undated
Wrangler, undated
Wimpy, undated
Winston, undated
Wrigley’s, undated
Wolf, undated
Box 124
Wick, 1960-1971

Large Format Advertisements

Box 125
American Home, undated
Arbeitsgruppe Kommunikation, undated
Aktion Gemeinsam, undated
BAG, undated
Bayer, undated
BAT, undated
Batburg, undated
Berliner Chic, undated
Bundesministerium für Gesundheitswesen, undated
Burda, undated
Box 126
Chevron, undated
CMA, undated
Copygraph, undated
Cushman, undated
Cheseborough-Pond’s, 1957-1963
Box 127
Dunlop
Dunlopillo, 1959-1970
Dunloplan, 1955-1958, 1967-1968, undated
Box 128
Dunlop (continued), 1962-1965
Box 129
Dunlop (continued), 1966
Box 130
Deutsche Burroughs, undated
Deutsche Bank, undated
Deutscher Wein, undated
Dunlop, 1968-1974; undated
Box 131
De Beers, undated
Douglas, undated
Ducros, undated
Deutsche Bundesbank, undated
Drive, undated
Dortmunder Ritterbrauerei, undated
Deutscher Wein, undated
Dr. Kippe, undated
Dymo
Box 132
Elbschloss, undated
Einbecker, undated
Eaton, undated
Eternit, undated
Eckes Wein, undated
Box 133
Elida, 1960-1982
Box 134
Ford, 1957-1959
Box 135
Ford (continued), 1960-1966
Box 136
Ford (continued), 1966-1967
Box 137
Ford (continued), 1967-1970
Box 138
Ford (continued), 1971  (Box 1 of 2)
Box 139
Ford (continued), 1971  (Box 2 of 2)
Box 140
Ford (continued), 1972
Box 141
Ford (continued), 1971-1973
Box 142
Ford (continued), 1974
Box 143
Ford (continued), 1975-1976
Box 144
Ford (continued), 1976
Box 145
Ford (continued), 1977
Box 146
Ford (continued), 1978-1979
Box 147
Ford (continued), 1971-1981
Box 148
Ford (continued), 1980
Box 149
Ford (continued), 1981-1982
Box 150
Ford (continued), 1983-1985
Box 151
FAZ, undated
Fahlberg, undated
FFE, undated
Famous School International, undated
Fachverband der Berliner Dameoberbekleidungsindustrie, undated
FIMA (Fischwirtschaftliches Marketingsinstitut), undated
Box 152
Glücksklee, 1967-1970
Box 153
Garrett, undated
Geigy, undated
Gillette, undated
Glücksklee, 1970-1980
Glückauf, undated
Gramco, undated
Gummi Mayer, undated
Box 154
Hoffmann, 1965-1977
Box 155
Heinzelmann, undated
Hercules, undated
Hultsch, undated
Hallmark, undated
Holiday Inn, undated
Hoffmann, 1962-1964
Box 156
IGL, undated
Interstoff-Messe, undated
IFA, undated
Irische Fremdenverkehrszentrale, undated
Irische Außenhandelstelle, undated
Isenberg Zentrum, undated
Irving Trust, undated
Intercontinental Hotels (IHC), undated
Internationale Hotelverbetungen, undated
Box 157
Jopa, 1963-1966
Box 158
Jacobs, undated
Johnson, undated
Jopa, 1967-1968
JWT, undated
Box 159
Kraft, 1960-1983
Box 160
Kaufhof, undated
Box 161
Kalle Infotec, undated
Karakul (Swakara Furs), undated
Kent, undated
Kodak, undated
Kellogg’s, undated
Kubel, undated
Kuratorium dL. Altershilfe, undated
Box 162
Liggett and Myers, undated
Lefèvre Utile, undated
Lohse, undated
Lever/Sunlicht, 1959-1961
Box 163
Lever/Sunlicht (continued), 1963-1965
Box 164
Lever/Sunlicht (continued), 1966-1985; undated
Box 165
Minnesota Mining, undated
Maggi, undated
Box 166
Minimal, 1989
Box 167
Minimal (continued), 1987-1988
Box 168
Minimal (continued), 1990
Box 169
Minimal (continued), 1991
Monroe, undated
Mr. Kipling Cakes, undated
Merrill Lynch, undated
Box 170
Nordsee/Norda, 1960-1972
Box 171
Nicolaus Packaging, undated
New Holland, undated
National Airline, undated
Nicholas, undated
Nestle, undated
Nittel, undated
Outboard, undated
Olivetti, undated
Box 172
Olivetti (continued), 1967-1974
Omega, undated
Box 173
Pan Am, 1955-1967
Box 174
Pan Am, 1968-1970
Box 175
Pan Am, 1971-1977
Philip Morris, undated
Platin, undated
Box 176
Pelikan, undated
Pfeilring, undated
Pepsi, undated
Box 177
RJ Reynolds, undated
Ritter, undated
Reese, undated
Rolex, undated
RCA, undated
Box 178
Singer, 1967-1971
Box 179
Singer (continued), 1972-1974
Box 180
Singer (continued), circa 1966
Box 181
Söhnlein, undated
SAGA/Scandinavian Fur Committee, undated
Seagram’s, undated
Sisley, undated
Sprengel, undated
Swakara, undated
Box 182
Silvodor, undated
Scott Paper, undated
Schwab Versand, undated
Box 183
Südmilch, undated
Schwarzkopf, undated
SUWA, undated
Box 184
Schultheiss, undated
Box 185
Schultheiss, undated
Tefal, undated
Box 186
Triumph, undated
Time-Life, undated
Tate & Lyle, undated
VAG, undated
Varta, undated
Vetter, undated
Vereinigte Papierwerke, undated
Verband der Chem. Industrie, undated
Verein für Zahnhygiene, undated
Vitapan, undated
Volkswagen, undated
Box 187
US Top, 1982
Wick, 1959-1961
Zewa, circa 1970s-1980s
Box 188
Wick, 1966-1985
Box 189
Wick (continued), 1962-1964
Warner, undated
Woelm Pharma, undated