Inventory of the J. Walter Thompson Company. Frankfurt Office. George Black Papers, 1968-1989.
[top]Descriptive Summary
TitleJ. Walter Thompson Company. Frankfurt Office.
George Black Papers,
1968-1989
Creator
J. Walter Thompson Company. Frankfurt Office.
Extent
39 Linear Feet
29,250 Items
Repository
29,250 Items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
Approximately 60% of the collection is in
English and the remainder is in
German, except for small portions in
Danish, Dutch, French,
Greek, Portuguese, Russian, Spanish,
and Swedish.
[top]
Administrative Information
Access RestrictionsAccess to some portions of the George Black Papers is restricted.
Personnel and finance files are closed until 2037.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in the J. Walter Thompson Company Archives
have not been transferred to Duke University. For more information, consult the
copyright section of the Regulations and Procedures of the Rare Book,
Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item]. J. Walter Thompson Company. Frankfurt
Office. George Black Papers, 1968-1989. The John W. Hartman Center for Sales,
Advertising & Marketing History. Rare Book, Manuscript, and Special
Collections Library, Duke University.
Provenance
The George Black Papers were transferred to the Special Collections
Library from the J. Walter Thompson Company (JWT) Frankfurt Office in 1995.
Processing of this collection was supported in part by gifts from J. Walter
Thompson GmbH (JWT's Frankfurt Office), the J. Walter Thompson Company Fund,
and the John and Kelly Hartman Foundation.
Processing Information
Processed by Sylvia Pfeiffenberger
Completed August 1997
Encoded by Lisa Stark
This finding aid is NCEAD compliant.
The original organization of the material has been retained in large
part. The only change that was made was to break up the strictly chronological
arrangement of all records by business year so that the individual series could
be brought together and would cover the entire range of years for which records
exist. The client names have also been retained according to the filing system
of the Frankfurt Office. Although Lever-Sunlicht is a 100% subsidiary of
Unilever, some of JWT-Frankfurt's correspondence with this client is filed
under "L" or "S"and not "U." Similarly Eastman Kodak Company is referred to in
correspondence as "Kodak," and is filed under "K." Advertisements have been
photocopied, and originals have been transferred to the Frankfurt Advertisement
collection. Newsletters from JWT offices other than Frankfurt have been
transferred to the J. Walter Thompson Company Archives Newsletter Collection.
The majority of speeches and writings by JWT authors, other than Black, have
been transferred to the J. Walter Thompson Company Archives Writings and
Speeches Collection.
[top]
Biographical Note
| 1928 August 28 | George Malcolm Black born in Crescent City, California |
| 1945-1949 | Earned Bachelor of Arts Degree in Journalism from Stanford University |
| 1950 | Employed by Time, Inc. |
| 1950-1954 | Served in the United States Air Force as Russian Language Specialist |
| 1954-1956 | Started as Media Planner and Buyer at J. Walter Thompson's San Francisco Office |
| 1956-1957 | Moved to JWT's New York Office as International Account Representative |
| 1957-1959 | Transferred to JWT's Frankfurt Office as Account Director |
| 1960-1961 | Named Creative Director of JWT-Frankfurt |
| 1962-1965 | Prepared and Opened JWT's Zurich Office |
| 1965-1967 | Made Managing Director of JWT-Antwerp |
| 1967 | Returned to JWT-Frankfurt to coordinate European Kraft Accounts |
| 1968 | Named Executive Creative Director of JWT-Frankfurt |
| 1973 | Appointed Managing Director and Deputy Chairman of JWT's Frankfurt Office |
| 1977 | Made Chairman and Chief Executive Officer of JWT-Frankfurt |
| 1981 | Appointed to Board of Directors of JWT's parent company |
| 1988 | Retired from J. Walter Thompson Company |
George Black and his wife Bibi currently reside in Monells, Spain.
[top]Collection Overview
The papers of George Black, former advertising executive of the J.
Walter Thompson Company, span the years 1968 to 1989, with the bulk of the
material dating from 1972 to 1988. The papers document Black's activities
during his tenure as Creative Department Head in the 1970's and then as
Chairman of JWT-Frankfurt from 1976 to 1988. During the 1980's, Black presided
over an expansion of business in the German Speaking Area (GSA) which included
the opening of new offices in Hamburg and Düsseldorf; the establishment of JWT
divisions for pharmaceutical advertising (Deltakos) and direct marketing
(JWT-Direkt); and the British WPP Group's leveraged buyout of JWT in 1987.
General trends and events reflected in the papers include the increasing
globalization of clients and markets, the world energy and financial crises of
the 1970's, JWT's international expansion and business management worldwide.
Specific topics documented include ethical and legal issues surrounding
children and advertising in Germany; the production of film and print
advertisements for current and prospective clients; Black's membership in
professional organizations such as European Association of Advertising Agencies
(EAAA) and the Art Directors Club of Germany; Black's participation in JWT
international strategic planning groups, with emphasis on Europe and the GSA;
promotions and management changes within JWT; and special events and seminars
for JWT international staff and clients. The collection consists of
correspondence, memoranda, manuscripts, reports, photographs, press releases,
speeches, overhead transparencies, agendas, invoices and receipts, contracts,
newsletters, articles, advertisements, and collateral literature.
Correspondents in the collection include media and management consultants,
artists and producers, current and prospective clients, persons affiliated with
various agencies, publications, and organizations, and JWT executives such as
David Campbell-Harris (JWT-Milan), Jack Cronin (JWT-New York), Peter Horak
(JWT-Zürich), Don Johnston (JWT-New York), Denis Lanigan (JWT-London), Eilika
Schmidt-Roessler (JWT-Brussels), Alfred Tiefenbrunner (JWT-Vienna), and Hakan
Verner-Carlsson (JWT-Stockholm). Clients well-documented in the collection
include Braun, Campari, DeBeers, Elida Gibbs, Ford, Jacobs, Kellogg, Kraft,
Lever-Sunlicht (Unilever), Nestle, Singer, Pepsi, Warner-Lambert, and Wick.
Approximately 60% of the collection is in English and the remainder is
in German, except for small portions in Danish, Dutch, French, Greek,
Portuguese, Russian, Spanish, and Swedish.
The Other JWT Offices Series documents the coordination of operations
between the Frankfurt Office and 40 other JWT offices and subsidiaries
worldwide. Communications with JWT's London and New York offices account for
the bulk of the correspondence files. Topics include long-term account planning
for individual clients, regional strategy planning for Scandinavia and for the
GSA, comparison of international advertising styles and regulations, and JWT
worldwide executive promotions and organizational changes. Issues specifically
noted in the series include a 1979 International Conference on Public Service
Advertising, strategies for dealing with the 1970s oil crisis, art buying,
improving multinational management and marketing techniques, "JWT Learning Tape
Series" training videos for international JWT offices, restructuring of JWT's
pharmaceutical advertising subsidiary Deltakos, leadership and performance
problems in JWT's Zurich Office, and Denis Lanigan's (JWT-London) push to
develop strict financial goals for the company following the financial downturn
in the mid-1970s.
Correspondents in the Other JWT Offices Series include Denis Lanigan
(London Office); Harry Clark, Don Johnston, Burt Manning, and Eugene Secunda
(New York Office); Albert Brouwet (JWT-Brussels), Glen Fortinberry
(JWT-Detroit), Peter Horak (JWT-Zurich), and Alfred Tiefenbrunner (JWT-Vienna).
Clients and prospective accounts mentioned in this series include Bacardi,
Braun AG, Brown and Williamson Tobacco, Burger King, Deutsche Bank, Ford,
Levi-Strauss, Jacobs, Kraft, Nestle, Maggi, Pepsico, Singer, and Unilever. See
also the German Speaking Area Series for related material on the Zurich and
Vienna Offices.
The German Speaking Area Series documents the operations of J. Walter
Thompson AG (Aktien Gesellschaft, a company offering public stock) in the
three-country area of Germany, Austria and Switzerland. Topics covered in the
series include finding appropriate management of the Zurich office,
remuneration for work done between GSA offices, new business targets, and
formal reporting requirements for operating results of the three offices. The
series also includes minutes of the general meetings of the GSA Verwaltungsrat,
of which Black was president; monthly and annual assessments of the Frankfurt,
Zurich, and Vienna offices; and internal audit reports of the Zurich office.
Correspondents include Alfred Tiefenbrunner (JWT-Vienna), Jack Cronin
(JWT-Europe), Peter Horak (JWT-Zurich), Swiss legal consultant Lelio Vieli,
management consultant John Stork, and Denis Lanigan (JWT-London). Clients
mentioned include Elida, Ford, and Jacobs. For related material on the Zurich
and Vienna Offices, see also the Other JWT Offices Series.
The Clients Series documents all aspects of JWT's day-to-day work for
and communication with clients. In particular, the series discusses market
research and strategy, media planning, the JWT "T-Plan," product development,
packaging guidelines, conflicts among international JWT clients, agency
compensation, corporate identity and umbrella campaigns, and the production of
advertisements. The series also contains Corporate Image Advertising campaigns
for Braun, Kraft, Rolex (featuring Yehudi Menuhin), and other major
multinational clients; the highly successful "Campari: Was Sonst?" campaign
launched in 1980. Particular items contained in the series include 1973 T-Plans
for "Pepsi Generation" advertising; 1973 memos on "Slice of Life" advertising
for Sunlicht; 1973-1974 information on Ford, including international press
coverage of the Ford strike in Great Britain, and an extensive memo on Ford-JWT
conflicts over proposed strategies for Europe. Other well-documented accounts
in the series include Burger King, DeBeers, Deutsche Bank, Jacobs, and
Kellogg.
The New Business Series materials document Frankfurt's strategies to
acquire new clients and new product accounts. The series includes both
successful and unsuccessful new business presentations for companies including
Braemar, Elida-Gibbs, Nestle, and Pepsico. Specific documents in the series
include a 1974 report entitled "Bausparkassen und Banken: die wichtigsten
Etats" (Savings & Loans and Banks: The Most Important Accounts") on the
growing importance of the banking industry; a 1976 "Aligned Client List"
including multinationals such as Ford, Gillette, Kellogg, Kodak, and Unilever;
and a report on Nestle's 1976 legal case with the Third World Working
Committee.
The Meetings Series documents the meetings of various JWT executive
committees. Specific meetings include the European Managers Meeting, European
Planning Group, JWT Operating Committee, and Worldwide Managers. In 1978 the
European Management Group (EMG) changed its name to the European Planning Group
(EPG). The series also contains a 1978 Status Report for Ford of Europe.
The JWT Allgemein Series pertains to the day-to-day operations and
projects of the Frankfurt Office. The series documents visitors, special
events, talks, promotions and reorganizations, Directors Meetings, publicity,
Black's membership in professional organizations such as the Art Directors Club
for Germany and the GWA (Gesellschaft-Werbeagenturen), and meetings and
conferences attended by Black. Also found in this series is a 1974 interview
with Peter Gilow about the use of freelance graphic designers in large
agencies; articles documenting creative trends in advertising; information on
art buying; a 1976 strategy evaluation entitled "Expose zum Thompson T-Plan;" a
1974 memo on the introduction of cable television to Germany; information on
procedural matters such as hiring consultants, and departmental and creative
unit restructurings. A wide range of clients, products, and individual
advertisements are mentioned in this series. For related material, see also the
Memoranda/Haus-Mitteilungen Series.
The Memoranda/Haus-Mitteilungen Series documents the daily operations
of the Frankfurt Office. It includes 1973 lists of clients and of JWT
subsidiaries; New Business Presentation guidelines; and information on the 1977
celebration of JWT-Frankfurt's 25th anniversary. For related material, see also
the JWT Allgemein Series.
The Creative Department Series documents the activities of
JWT-Frankfurt's Creative Department and its own production division,
FFF-Produktion during Black's tenure as Creative Director from 1971 to 1974.
The materials inform on legal restrictions on radio advertising; market and
media research; the impact of consumerism and profits on advertising trends;
public debates on the role of advertising in Germany's market economy resulting
from the 1974 Hamburg "Kongress der Werbung" ("Advertising Congress"); and
advertising awards and festivals. It also contains information on the
contracting of freelance artists and photographers ("Art Buying"), casting
decisions and other aspects of television advertisement production, and the
assignment of Creative Units personnel and accounts. Correspondents in this
series include various studios, producers, and agencies; in-house
communications between Black, Wilfried Henkel, Jack Rorem (FFF), W. Rommel
(head of FFF), Eilika Schmidt-Roessler, Peter Gilow, and Manfred Ostwald; and
external correspondence with other JWT executives David Campbell-Harris (Milan)
and Alfred Tiefenbrunner (Vienna). Clients mentioned in the series include
DeBeers, Elida, Jacobs, Kellogg's, Kraft, Pepsi and Wick.
The Correspondence Series documents management and organizational
changes in the Frankfurt Office in the years 1976-1977, most notably George
Black's transition from Creative Department Head to Chairman of the Frankfurt
Office. The series also contains some documents pertaining to Peter Gilow's
retirement from JWT and Wilfried Henkel's promotion to the position of
"Geschäftsführer" (General Manager). Correspondents include clients such as
Braun, Glücksklee, Kraft, Pan Am and Unilever; other agencies such as Lintas
and Richardson-Merrell; and JWT executives Herbert Brungs, Harry Clark, Peter
Gilow, Wilfried Henkel and Don Johnston.
The Farewell Series pertains to the planning and celebration of
official retirement parties and special commemorations for JWT-Frankfurt's
senior executives. Executives honored include Peter Gilow in 1978 and Denis
Lanigan in 1980. The Gilow material includes microfilm of an Ullstein Verlag
exhibit containing German ads from the 1920's through the 1940's.
The Organizations Series contains materials resulting from Black's
membership in organizations during the 1970's and early 1980's. Black served on
the Technical Working Group of Sodepax in 1971-1972. Sodepax's activities
included public awareness campaigns for government support of international
development and environmental protection. From 1978-1982 Black maintained
membership in the professional organization European Association of Advertising
Agencies (EAAA). Correspondents in the series include Vic Henny and Rev.
Charles Elliott (Sodepax), and Tom Sutton (JWT).
The Seminars Series details seminars and workshops for JWT employees.
Seminars specifically documented in the series include Advertising Age,
Creative Directors, and Samuel Meek. The series contains information on JWT's
Campari campaign (Advertising Age Seminar, 1976) and types of advertising,
including the "product as hero," "product demonstration," and "slice of life"
approaches (Marketing Week Seminar, 1978).
The Writings and Speeches Series contains speeches and writings either
given by Black or retained by him for reference or other purposes. The series
includes speeches given by Kraft and JWT executives at Burgenstock Conferences
held in Switzerland in the 1960's. Specific speeches by Black include "The
T-Plan" in German and English from 1968; an untitled speech on the "Generation
Gap" and advertising from 1969; and "Creative Objectives" from 1970. Other
speeches include "The German Consumer," by Black and Wally O'Brien,
"Advertising: The Most Public Kind of Responsibility," by Norman H. Strouse,
and a "JWT Image Paper" from the Seminar on New Business. The series also
contains the speech "Insurance Advertising All Over the World," authored by a
JWT-Frankfurt executive in 1971 that is illustrated with advertisements from 12
international JWT offices.
The Acquisitions Series contains materials used in negotiations for
acquisition of subsidiary agencies internationally. Includes details of offers,
research into the pharmaceutical market, and a 1978 Operating Report from
Euro-Advertising.
The Other JWT Offices Series, Restricted, contains information on the
1981 founding of the "Thompson Recruitment" and "Corporate Communications"
subsidiaries; the extension of the Nordic markets to Norway and Finland in the
mid-1980s; and management of the Vienna Office in the mid-1980s. Specific items
in this portion of the series include a 1981 letter from Wayne Fickinger
outlining the history of JWT-Frankfurt's market research subsidiaries "Basis
Research" and "Market Research Bureau International;" a 1980 "Worldwide Client
Alignment List," a 1984 article offprint from "Television/Radio Age," entitled
"JWT New York is suddenly a 'hot' creative shop;" the speech "Environmental
Forces" given by EAAA Director Ron Beatson at JWT-Zurich in 1988; and Annual
Reports of J. Walter Thompson AG issued from the "Generalversammlungen" held in
Zurich.
The German Speaking Area Series, Restricted, contains information on
account retention and operating and marketing plans and includes
Three-Year-Plans, Marketing Plans for Frankfurt and Germany, Operations Reports
for Europe, information on account gains and losses, and a bound brochure of
the 1987 "Strategy and Policy Statement for the Frankfurt Office with a Brief
Overview of the German Operation."
The Clients Series, Restricted, contains account histories for Jacobs
and Wick; corporate client newsletters for Kraft; consumer profiles of the
"Marlboro Man" and "Camel Man" for R.J.R. Reynolds; reports on outdoor
advertising in Germany and Spain; a 1983 interview with Klaus Jacobs; a
detailed memo on the JWT Management Development Program (in 1984 Jacobs file);
a Don Johnston speech on "Marketing in the Global Village" delivered to Jacobs
Suchard AG management in 1984; and a document commissioned in 1985 by JWT for
Ford entitled, "Psycho-Analyse der Autowerbung in der Bundesrepublik
Deutschland" ("Psychoanalysis of Automobile Advertising in the Federal Republic
of Germany") linking German national character to automobile advertising.
Specific events documented in the series include the 1981 merging of Ford's
European and German JWT accounts; the 1985 loss of the Harley-Davidson account;
and the 1987 merger of Jacobs and Suchard and resulting conflicts
internationally with JWT's Nestle accounts. Other well-documented clients in
the Clients Series, Restricted, include Campari, Elida, Kellogg, Rustenberg,
Texaco, and Unilever. At the end of the series are two Account Planning folders
detailing the introduction of new advertising concepts at JWT in the
1980's.
The Client Development & Agency Evaluation Series, Restricted,
documents the establishment of a formalized system of planned evaluations of
JWT's major multinational clients for the purposes of client retention and
monitoring communication between agency and client. Among the correspondents in
the series are Michael Cooper-Evans, Jack Cronin, and Christian Grupe
(JWT-Europe); and Burkhard Schwarz (JWT-Frankfurt). Specific items in the
series include policy statements outlining the role and purpose of the program,
reporting requirements and evaluations, and an internal report on JWT's 1986
loss of the Ford account. Other clients mentioned in the series include Burger
King, De Beers, Johnson Wax, Kellogg, Kraft, Mattel, Nestle, Pepsi, Philips,
Reynolds, Rolex, Unilever and Warner Lambert.
The New Business Series, Restricted, contains annual lists of
international gains and losses; a 1985 detailed letter written by Black
analyzing the style of JWT's immensely successful Bacardi and Campari
campaigns; and a 1987 article on Nestle in the United Kingdom. Other new
business prospects mentioned in the restricted portion of the series include
Green Giant, 3M, and Rotring.
The Meetings Series, Restricted, contains materials pertaining to the
meetings of the Advertising Management Group (AMG), Creative Planning Board,
European Managers Meeting (EMM), EROC (European Region Operating Committee), GL
(Geschäftsleitung), New York Board of JWT Company, Operating Committee (OC) of
JWT-Frankfurt, and the Professional Development Group (PDG). Items of specific
note in the restricted portion of the series include a fax copy of the writing
"JWT - Some Unconventional Wisdoms" (in AMG Correspondence); a report on
"Choice of Media" and JWT Media Service International; and Black's 1982 speech
to the European Managers entitled "Growing with an Existing Client: Ford in
Europe." Correspondents include Harry Clark (JWT-New York), Elvira
Bruhnsen-Cohen, Jack Cronin (JWT-New York), and Stephen King (JWT-London).
Other clients mentioned include Kelloggs, and Warner Lambert.
The JWT Allgemein Series, Restricted, contains information on outdoor
advertising in Germany and Greece (in 1981 Correspondence), on film production
in Germany, and on the introduction of new media technologies such as scanners
and computers. Specific items contained in the restricted portion include a
1981 "Campaign Europe" article on "Why advertisers fail to take advantage of
radio's potential," and a 1982 Advertising Age FOCUS cover story, "JWT wakes up
in Germany."
The Memoranda/Hausmitteilungen Series, Restricted, contains
information on the founding of a JWT archive for radio advertisements in 1984;
JWT's clients, its consultants, and its subsidiaries; the introduction of
computers into JWT's offices; and the production of house publications such as
"Portrait" and "JWT Special;" and Black's speaking tour to Chile, Argentina and
Brazil in May, 1987. Specific items in this portion of the series include
holiday cards and address lists for JWT clients and staff; 1984 video and tape
scripts of house/corporate ads detailing JWT's relationship to Bacardi and
other clients; invitations to conferences, contests and speaking engagements;
reports and Jury information for the Art Directors Club of Germany Awards; and
extensive articles from trade publications on the 1987 leveraged buyout of JWT
by the British-based multinational marketing services firm WPP Group. Speeches
by Black include the 1987 speech "Communication and its Function" given at the
American College of Switzerland, and "Radio: Der Kontakt zum inneren Auge"
("Radio: The Link to the Inner Eye") held at the ARD WerbeTreff in 1988.
The Personnel Series documents applicants, current employees,
consultants, and unit staff on individual accounts. Clients mentioned in the
series include Bacardi, Burger King, Campari, Ford, Jacobs, Kellogg, Kraft and
Wick.
The Farewell Series, Restricted, documents George Black's 1981
appointment to the Board, his 30th anniversary at JWT in 1984, and his
retirement in 1988; Peter Gilow's 70th birthday in 1988; and Denis Lanigan's
retirement in 1986.
The Presse/Articles Series comprises materials by or about George
Black that document his advertising philosophies and events in his professional
life as well as biographical information. The articles stem from a variety of
German and English language trade publications in the field of advertising and
business, such as "A + I," "Copy," "Handelsblatt," "Horizont," "Der Kontakter,"
"New Business," "Porentief," "Text Intern," and "Werben und Verkaufen," as well
as mainstream German magazines and newspapers such as "FAZ" (Frankfurter
Allgemeine Zeitung) and "Stern." Black wrote articles on advertising attitudes
and regulations in Germany for the magazine of the American Chamber of
Commerce(1988); on the Pepsi Challenge Campaign for "Werben &
Verkaufen"(1988); and a tribute to Jeremy Bullmore on his retirement (1988).
Specific titles by Black include: "Wie originell ist die deutsche
Printwerbung?" ("How original is German print advertising?") (1987); "Power
Brands - Oder: Die Realität subjektiver Werte" ("Power Brands, or: the Reality
of Subjective Values"), written for "Der Spiegel" (1988); and "Corporate
Identity: A definite need for communications," written for "Commerce in
Germany" (1980).
The Organizations Series, Restricted, contains materials pertaining to
advertising aimed at and employing children which was strictly regulated under
German law.
The Seminars Series, Restricted, documents the Noordwijk-James Webb
Young seminars in basic advertising training for JWT international staff, and
the JWT-International Creative Forum.
The Writings & Speeches Series, Restricted, contains index lists
of a collection of speeches by JWT executives other than Black which he
retained in his office, dating from 1968 to 1987. The speeches themselves have
been transferred to the J. Walter Thompson Company Archives Writings and
Speeches Collection. The series also contains the 1983 "Interim List of
Materials Available in the Management Resource Center."
The Acquisitions Series, Restricted, documents acquisitions and
prospects for acquisition in Germany, Britain, Austria, France, Holland,
Sweden, and the U.S. It includes a 1980 report on the acquisition of Die Werbe
Wien GmbH, and information on the acquisitions of the Stein Schjaerven AB
agency in Stockholm in 1980, and the Getas research firm in 1981.
The Subsidiaries & Divisions Series contains materials related to
activities in J. Walter Thompson AG's divisions and subsidiaries. Agencies,
design, and research firms mentioned in the series include Basisresearch, JWT
Corporate Communications, Deltakos, JWT Direct, JWT-Düsseldorf, JWT-Hamburg,
Hill & Knowlton, Proservice, and T&A. Events documented include the
1979 reorganization of JWT's pharmaceutical division Deltakos, the 1988 sale of
Proservice, and the 1983 restructuring of Hill & Knowlton. Specific items
include a report on "Direct Marketing as portrayed in JWT/WPP brochures," the
"Magna Karta For Hill And Knowlton Germany" from 1983, and the Proservice Sale
Agreement from 1988.
The Finance Series documents company billings worldwide, internal
financial reorganizing, and operating expenses. Specifically documented is the
1983 financial reorganization of the J. Walter Thompson Company.
For related material, see other collections in the J. Walter Thompson
Company Archives, especially the papers of other Frankfurt office executives,
the Frankfurt Advertisements Collection, the JWT Newsletter Collection, JWT
Writings and Speeches Collection, and the Frankfurt Film Video Collection.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Black, George Malcolm, 1928-
- Johnston, Don.
- Lanigan, Denis, 1926-
- J. Walter Thompson Company.
- J. Walter Thompson Company. Frankfurt Office.
- Braun.
- Davide Campari & Company (Milan, Italy)
- De Beers Consolidated Mines.
- Ford Motor Company.
- Kellogg Company.
- Kraft Foods Company.
- Nestlé Company.
- Pepsi-Cola Company.
- Singer Sewing Machine Company.
- Unilever (Firm)
- Warner-Lambert Company.
- Wick Company.
- Advertising--Germany.
- Advertising--Germany--History--20th century.
- Advertising--United States.
- Advertising--United States--History--20th century.
- Advertising agencies.
- Advertising agencies--Germany.
- Advertising agencies--United States.
- Advertising executives.
- Advertising--Management.
- Clippings. [AAT]
- Manuscripts (document). [AAT]
- Photographs. [AAT]
- Correspondence, commercial. [AAT]
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
Other JWT Offices Series, 1971-1980
Documents George Black's correspondence with executives at 40 JWT
international offices, and material regarding JWT Worldwide ("JWT Weltweit")
promotions and restructuring. The series contains letters, telexes, telegrams,
rapifaxes, memoranda, notes, sketches, clippings, client lists, printed
materials, reports, speeches, articles, advertising copy and stats, and news
releases. Arranged alphabetically by city, then chronologically.
The following newsletters have been transferred from the series to
the JWT Newsletter Collection: "JWT newsgram" (Johannesburg,
1974) and "News/Nuus" (Cape
Town,
1974).
Box 1
Basic Material,
1972-1973
Confidential Reports,
1971, Nov.-1973, Oct.
(2 folders)
JWT WELTWEIT,
1980
Amsterdam,
1972-1980
Athens,
1976-1977
Barcelona,
1979-1980
Bombay,
1973-1974
Brussels,
1972-1980
Buenos Aires,
1974
Capetown,
1972,
1977
Caracas,
1972-1978
Chicago,
1971, Dec.-1980
(2 folders)
Copenhagen,
1972-1979
Detroit,
1972-1980
Hong Kong,
1980
Indianapolis,
1974
Johannesburg,
1972-1980
Kuala Lumpur,
1977
Lima,
1977
London,
1971, Nov.-1980
(13 folders)
Los Angeles,
1972-1978
Madrid,
1972-1980
Manila,
1977
Melbourne,
1974
Mexico City,
1972
Miami,
1979-1980
Milan,
1972-1980
Montevideo,
1978
New Delhi,
1977
New York,
1971, Dec.-1974, May
(4 folders)
Box 2
New York,
1974, June-1980
(9 folders)
Paris,
1972-1980
Rio de Janeiro,
1977
San Juan,
1978
Santiago,
1977
São Paulo,
1972-1977
Stockholm,
1972-1980
Sydney,
1973-1980
Tokyo,
1973-1980
Toronto,
1973-1980
Vienna,
1971-1980
Wellington,
1976,
1979
Zürich,
1971-1980
German Speaking Area Series, 1976-1980
Contains typed and handwritten correspondence, memoranda, telexes,
surveys, reports, minutes, and other documents relating to the administration
of J.Walter Thompson AG in Germany, Austria, and Switzerland. Arranged with a
general file first, then by material type.
Box 2
1978, June-1980
Correspondence,
1979-1980
Minutes,
1978
Monthly assessment,
1976, Dec.-1979
(4 folders)
Annual assessment,
1976-1980
(7 folders)
Clients Series, 1970-1980, bulk 1973-1980
Consists of typed and handwritten letters, memoranda, minutes,
notes, reports, telexes, telegrams and faxes, articles, clippings,
advertisements, copy, presentation materials, photographs, printed material and
collateral literature, and contracts relating to all aspects of JWT-Frankfurt's
dealings with its clients. Arranged chronologically, then alphabetically by
client.
Box 2
1970,
1973, Braun
(2 folders)
1972-1976,
Ford/T-Plans
Box 3
1973, Braun
(3 folders)
1973, Ford:
(2 folders)
1973, Ford:
Copies
(4 folders)
Correspondence
1973, Ford:
Memos, reports, tests
Presentations
(3 folders)
1973, A-Sunlicht
(13 folders)
Box 4
1973, T-Z
(2 folders)
1973-1974, Braun
(3 folders)
1973-1974, Braun,
Philosophy
(2 folders)
1973, Ford, Status report
(2 folders)
1973, Nov.-1974, June, Ford
ESO
1974, Braun
(5 folders)
1974, Braun:
Correspondence
(3 folders)
Diverse, Media, Reports
Memos
1974, Ford ESO, Presentation
(2 folders)
1974, A-N
(5 folders)
Box 5
1974, Pan Am
1974, Pepsi
1974, Pf-T
1974, Unilever-Sunlicht
1974, V-W
1974, July-1976, Oct., Ford
ESO, Correspondence
1974, Jan.-1976, Oct., Ford
ESO, Memoranda
1974-1977, Braun,
Philosophy
(2 folders)
ca. 1975, Braun
(2 folders)
1975-1976,
Ford:
Correspondence
Media
Memoranda
(2 folders)
1975-1978, Braun AG
(10 folders)
1976, A-Pe
(4 folders)
Box 6
1976, Pfeilring-Z
(3 folders)
1976-1977,
Braun:
Allgemein/General
Household and Lighter
Personal care
(2 folders)
International
(2 folders)
International/Correspondence
(2 folders)
Memoranda
1976-1977,
Braun:
Shaver
(6 folders)
1976-1978,
Braun
Business Management
(3 folders)
1976-1978,
Sunlicht:
Apollo, Correspondence
Apollo
Apollo, Copies
(2 folders)
1977, A-F
(4 folders)
Box 7
1977, G-Z
(6 folders)
1977-1978,
Braun:
Business Management
(2 folders)
Corporate Identity
(3 folders)
1977-1978, G-N
(4 folders)
1978, Braun, Micron
(2 folders)
1978, A-Z
(8 folders)
1979, A-Ford/Europe
(6 folders)
Box 8
1979, Europe-W
(5 folders)
1980:
Campari
Ford
A-Z
(8 folders)
New Business Series, 1972-1979
Contains typed and handwritten correspondence, memoranda, notes,
minutes, reports, transparencies, advertisements and collateral, printed
material, clippings, and presentation scripts relating to the acquisition of
new product accounts and clients at JWT. Arranged chronologically.
Box 8
1972-1973, A-Z
(6 folders)
1972-1973,
Reports
1974, A-Z , Reports
(3 folders)
1974, Projects
1976, A-Z
(4 folders)
1977-1978:
Multinational
Gains and Losses
Box 9
1977-1978:
Protokolle/Minutes
Markets
A-Z
(6 folders)
1979:
Multinational
Protokolle-Minutes
Markets
A-Z
(3 folders)
Meetings Series, 1976-1980
Contains correspondence, memoranda, telexes, telegrams and faxes,
agendas, minutes, reports, presentation scripts, and other documents relating
to executive meetings of JWT's international offices. Arranged alphabetically
by meeting, then chronologically.
Box 9
European Managers:
1976, May,
Versailles
1977, Palma
1977, Feb., London
(2 folders)
1978, Palma
1979, Venice
1980, July,
Frankfurt
EMG/EPG,
1978, Apr.,
London
EPG:
1978, June,
Copenhagen
1978, Oct.,
Milan
1978, Dec.,
London
1978-1979
1978, Apr.-1979, Nov.
1979, Sept.,
Madrid
1979, Dec.,
London
1980, Correspondence
1980, Minutes
1980, Unterlagen
Operating Committee,
1977-1980, Nov.
(3 folders)
Worldwide Managers,
1978,
1980
(2 folders)
JWT-Allgemein Series, 1973-1980
Contains typed and handwritten letters, telexes, telegrams and
faxes, memoranda, writings, clippings, articles, notes, copy, client lists,
advertisements, printed material, receipts and invoices, programs, invitations,
and agendas relating to policies and daily operations of the Frankfurt Office.
Arranged alphabetically by original subdivision.
Box 9
Ad restrictions,
1976
Art Directors Club (ADC):
1974,
1976
(2 folders)
1978-1980
Correspondence,
1974-1980, Apr.
(5 folders)
Box 10
Diverse,
1974,
1976
(2 folders)
Events, Philosophy, Vorträge,
1976
Gruppe für Handel and Dienstleistungen,
1976
House Publications,
1974
Jahresbericht,
1973,
1980 (2 folders
Memoranda,
1974-1979
(5 folders)
Memoranda/Haus-Mitteilungen Series, 1973-1980
Consists of typed and handwritten letters, memoranda, telexes,
telegrams and faxes, photographs, programs, speeches, invitations, printed
material, advertisements, collateral, client lists, invitations, video and tape
scripts, broadside newsletters, clippings, and other materials relating to
policies and daily operations of the Frankfurt Office. Arranged alphabetically
by subdivision, then chronologically.
Box 10
Memoranda,
1973-1977
(12 folders)
Creative Department Series, 1971-1974, bulk 1973-1974.
Consists of typed and handwritten letters, memoranda, telexes and
telegrams, contracts, client lists, reports, brochures, invoices, receipts,
order forms, budgets and statistics relating to George Black's direction of the
Creative Department and its subdivision, FFF-Produktion. Includes the agenda of
the
1973 Noordwijk Seminar and
samples of agency corporate advertising production. Arranged alphabetically by
subdivision.
Box 10
FFF production:
1971-1973
(3 folders)
Correspondence,
1974
Memoranda,
1974
Musterrolle,
1973-1974
Umsatz,
1973-1974
Correspondence Series, 1976-1977
This series contains letters of announcements and congratulations,
memoranda, notes, telexes and telegrams, business cards, press releases, and
clippings primarily related to George Black's promotion to Chairman of
JWT-Frankfurt. Arranged chronologically.
Box 10
1976-1977
(2 folders)
Farewell Series, 1978-1980, bulk 1978
Contains correspondence, telexes and telegrams, memoranda, notes,
guest lists, invitations, programs, speeches, printed material, menus,
photographs, and receipts relating to all aspects of retirement parties and
other official commemorations for senior executives. Arranged alphabetically by
executive.
Box 11
Gilow, Peter:
1978
(3 folders)
1978, Correspondence
Lanigan, Denis,
1980
Organizations Series, 1971-1980, bulk 1971-1972, 1978-1980
Contains correspondence, articles, minutes, reports, invoices and
receipts, agendas, speeches, newsletters, and proposals relating to
professional and other organizations of which Black was a member. Arranged
alphabetically by organization.
Box 11
EAAA: Correspondence,
1978-1979
Sodepax:
1971-1972
(4 folders)
Correspondence,
1971-1972
(3 folders)
Seminars Series, 1976-1980
Comprised of typed and handwritten letters, memoranda, telexes and
telegrams, programs, agendas, attendee lists, speeches, presentation scripts,
invoice receipts, photographs, and printed material relating to seminars
attended by JWT employees. Arranged chronologically.
Box 11
1976,
Advertising Age
(3 folders)
1976, Eur AM
1976-1977, Advanced
Professional
1976-1980, Creative
Directors' Seminar
(2 folders)
1978, Mar., Saul
Bass
1978, Oct., Marketing Week
(2 folders)
1978-1980, Sam Meek
(2 folders)
1979, TV producers
1979-1980, Ford-William D.
Laurie program
Writings and Speeches Series, 1968-1971
Contains manuscript drafts, presentation scripts, speeches, typed
and handwritten notes, and photographs. Arranged chronologically.
Box 11
1968-1971
(3 folders)
Acquisitions, 1977-1980
Contains correspondence, memoranda, notes, telexes and telegrams,
advertisements and reports pertaining to the acquisition by JWT of subsidiary
agencies. Arranged alphabetically.
Box 11
Dettmar,
1979
Euro-Advertising,
1978-1980
(2 folders)
Intermarco-Farner,
1979
Naether,
1980
Roux, Seguela & Cayzac,
1978
Switzerland,
1980
United Kingdom,
1979-1980
USA,
1979-1980
Wiener Deville & Wälchli-Agency,
1977-1979
Wilkens,
1979
Other JWT Offices Series, Restricted, 1978-1988 (bulk 1980-1988)
The series contains letters, telexes, telegrams, rapifaxes,
memoranda, notes, sketches, clippings, client lists, printed materials,
reports, speeches, articles, advertising copy and stats, and news releases.
Arranged alphabetically by office.
The following newsletter has been transferred from the restricted
series to the JWT Newsletter Collection: "JWT aktuell" (Vienna,
1984)
Box 12
Weltweit, Umorganisation, Ernennungen
1981-1982
(2 folders)
Weltweit,
1984-1988
(4 folders)
Amsterdam,
1981-1988
Athens,
1980-1988
Atlanta,
1982-1983
Barcelona,
1988
Bogata,
1983-1985
Brussels,
1981-1988
Buenos Aires,
1983
Caracas,
1981-1987
Chicago,
1981-1987
Copenhagen:
Board of Directors,
1984-1986
Correspondence,
1981-1986
(2 folders)
Finance,
1981-1987
Marketing Plan,
1979-1987
Monthly Assessment,
1982-1884, Jan.
(2 folders)
Denver,
1982
Detroit,
1988
Dubai,
1985-1987
Helsinki:
1981-1986
Monthly Assessment,
1987
Hong Kong,
1986-1988
Istanbul,
1985-1988
Johannesburg,
1984-1988
Kuala Lumpur,
1988
Lisbon,
1987
London,
1981, Feb.-1988
(8 folders)
Los Angeles,
1983-1988
Madrid,
1981-1988
Manchester,
1986
Manila,
1987
Melbourne,
1983
Mexico City,
1985-1987
Milan,
1981-1987
Montreal,
1977,
1982
New York,
1981-1985
(7 folders)
Box 13
New York,
1986-1988
(3 folders)
Oslo:
1981-1986
Monthly assessment,
1987-1988
Paris,
1981-1988
Rio de Janeiro,
1987
San Francisco,
1983-1987
Santiago,
1986-1988
São Paulo,
1986-1988
Singapore,
1988
Scandinavian Area,
1980-1987
(2 folders)
Stockholm:
1981-1982
Correspondence,
1981-1987
(2 folders)
Finance,
1980-1984
Marketing plan,
1981-1987
Monthly assessment,
1984, Feb.-1987, Nov.
(6 folders)
Sydney,
1986-1988
Taipei,
1988
Tokyo,
1983-1988
Toronto,
1983-1985
Vienna:
Correspondence,
1981-1988
(3 folders)
Target,
1978-1983
Upgrading,
1984-1985
Washington, D.C.,
1988
WPP,
1987-1989
Zürich:
Correspondence,
1981-1988
(3 folders)
General Versammlung,
1983-1988
(2 folders)
German Speaking Area Series, Restricted, 1980-1988
Contains typed and handwritten letters, memoranda, telexes,
surveys, reports, minutes, and other documents relating to the administration
of J. Walter Thompson AG in Germany, Austria, and Switzerland. Arranged with
general files first, then by material type.
Box 14
1981-1983, Jan.
Correspondence,
1981-1983, Jan.
Annual Assessment:
3-Year Plan,
1982-1985
1981-1984, Marketing
plan: Germany
1981-1983, Marketing
plan: Frankfurt
1980-1985, Reporting
requirements
1980-1981
(2 folders)
Frankfurt Strategy and Policy,
1987
Monthly Assessment:
1980-1982, Reporting
requirements
1980-1985, Apr.
(22 folders)
Box 15
Monthly Assessment:
1985, May-1988, Aug.
(13 folders)
Clients Series, Restricted, 1980-1988
Consists of typed and handwritten letters, memoranda, minutes,
notes, reports, telexes, telegrams and faxes, articles, clippings,
advertisements, copy, photographs, printed material and collateral, and
contracts pertaining to all aspects of JWT-Frankfurt's dealings with its
clients. The Account Planning folders contain correspondence, memoranda,
clippings, and reports on how and why to establish new divisions for Account
Planning (Strategische Planung) and Multinational Client Service at JWT's major
international offices. Arranged chronologically, then alphabetically with the
Account Planning folders at the end.
Box 15
1980-1981,
Ford:
ESO
(4 folders)
Germany
(5 folders)
1980,
1982: Ford:
Upgrading/Candidates
Upgrading/Program
Box 16
1980-1982, Ford:
Upgrading/Program
1981, A-W
(13 folders)
1981-1982,
Ford:
Corporate Identity
(2 folders)
Correspondence
1981-1982, Ford
(2 folders)
1982, A-Kellogg
(12 folders)
Box 17
1982, N-Z
(2 folders)
1982, Reynolds
1982-1983, Kraft: Umbrella
(3 folders)
1982-1984,
Reynolds
1982-1985, Sunlicht,
"Andy," Correspondence
(2 folders)
1982-1984, Sunlicht,
"Andy,"
(2 folders)
1982-1984, Sunlicht,
"Andy," Scripts
(5 folders)
1983, A-Z
(10 folders)
Box 18
1984, A-Z
(15 folders)
1984, Reynolds
1984-1985, Ford
(3 folders)
1985, A-Z
(9 folders)
Box 19
1986, A-Z
(13 folders)
1987, A-Z
(10 folders)
1988:
Campari
(2 folders)
De Beers
A-Kellogg
(3 folders)
Box 20
1988, Kraft-Z
(4 folders)
Account Planning/Strategische Planung,
1985-1986
(2 folders)
Client Development & Agency Evaluation Series, Restricted, 1979-1989
Contains timetables, letters, memoranda, telexes, notes and
minutes, evaluations, reports, clippings, photographs, and collateral
literature related to agency evaluation for the purposes of client retention
and maintaining appropriate levels of communication between client and agency.
Arranged chronologically.
Box 20
1979-1989, Requirements and
Agency Evaluation, Correspondence
1979-1989, A-Z
(10 folders)
New Business Series, Restricted, 1980-1989
Contains typed and handwritten letters, memoranda, notes, minutes,
reports, transparencies, advertisements and collateral, printed material,
clippings, presentation scripts, and other materials relating to the
acquisition of new product accounts and clients at JWT. Arranged
chronologically, then alphabetically.
Box 20
1980-1981:
Reports
Protokolle (minutes)
Markets
A-Z
(4 folders)
1982:
Protokolle
A-Z
(2 folders)
1983:
Protokolle
Markets
A-Z
(4 folders)
Box 21
1984-1985:
Protokolle
A-Z
(3 folders)
1986:
Protokolle
A-Z
(4 folders)
1987-1988
(5 folders)
1987-1988:
A-Z
(4 folders)
1988-1989: Protokolle
(minutes)
Meetings Series, Restricted, 1980-1988
Contains typed letters, memoranda, telexes, telegrams and faxes,
agendas, minutes, reports, presentation scripts, and other documents relating
to executive meetings of JWT's international offices. Arranged alphabetically
by meeting, then chronologically.
Box 21
AMG:
1986-1987,
Correspondence
1986, Minutes
Media,
1986-1987
Creative Planning Board,
1985-1986
European Managers:
1980/1981:
Barcelona
1982, Mar.-Apr.: Madrid
1983, May:
Hamburg
1985,
1988:
Correspondence
1985:
Wiesbaden:
Correspondence
Program
1985:
Unterlagen
1986: Minutes
1986-1988:
Unterlagen
1987: Minutes
1988: Minutes
Box 22
EROC:
1981:
Correspondence
1981: Minutes
1981:
Unterlagen
1982-1984:
Correspondence
1982-1984
(2 folders)
1982-1987: Minutes
(3 folders)
GL,
1983-1986
New York Board:
Correspondence,
1981-1988
Minutes,
1981-1982
Unterlagen,
1981-1983
Minutes,
1983-1984
Unterlagen,
1984-1988
(3 folders)
Minutes,
1985-1988
Operating Committee,
1980, Dec.-1986, Sept.
(5 folders)
PDG,
1986
JWT-Allgemein Series, Restricted, 1978-1986
Contains typed and handwritten letters, telexes, telegrams and
faxes, memoranda, manuscripts, clippings, articles, notes, copy, client lists,
advertisements, printed material, receipts and invoices, programs, invitations,
agendas, and other documents relating to policies and daily operations of the
Frankfurt Office. Arranged alphabetically by subdivision, then
chronologically.
Box 22
Art Director's Club (ADC):
1981-1986
(3 folders)
Correspondence,
1981-1986
(5 folders)
Box 23
Director's Meeting,
1979-1986
(2 folders)
Diverse,
1978-1985
(4 folders)
Ernennungen, Umorganisation,
1980-1983
Ernennungen, Organisation,
1985
Events,
1979-1985
(3 folders)
Initiative,
1982
Memoranda,
1980-1986
(4 folders)
Presse,
1985-1986
Visitors,
1978-1986
(2 folders)
Vorträge, Tagungen,
1986
Memoranda/Haus-Mitteilungen Series, Restricted, 1984-1988
Consists of typed and handwritten letters, memoranda, telexes,
telegrams and faxes, photographs, programs, speeches, invitations, printed
material, advertisements, collateral, client lists, invitations, video and tape
scripts, broadside newsletters, clippings, travel documents, and other
materials relating to policies and daily operations of the Frankfurt Office.
Arranged alphabetically by subdivision, then chronologically.
Box 23
1984
(4 folders)
Portrait,
1984
(3 folders)
1987
(4 folders)
WPP Takeover
(2 folders)
1988
Box 24
1988
(3 folders)
Personnel Series, Restricted, 1976-1988
Holds typed and handwritten correspondence, interview minutes, job
descriptions, resumes, evaluations, consultant billings, policy information
regarding international transfers, raises, loans, vacation time, JWT's staffing
system, and other related issues. The series contains typed and handwritten
letters, memoranda, job descriptions, resumes, telexes and telegrams, transfer
agreements, and other documents relating to JWT hiring and employment policies.
Arranged chronologically, then alphabetically.
Box 24
1976-1982
1976-1982, Current, A-Z
(4 folders)
1977-1981,
Bewerbungen:
Consultants
A-Z
(4 folders)
1979-1982, Unit
Staff
1982-1988, Bewerbungen, A-Z
(5 folders)
1983-1988,
Correspondence
1983-1988
(2 folders)
1983-1988, A-Z
(3 folders)
Farewell Series, Restricted, 1981-1988; bulk 1981, 1986, and 1988
Contains letters, telexes and telegrams, memoranda, notes, guest
lists, invitations, programs, speeches, printed material, menus, photographs,
and receipts relating to all aspects of retirement parties and other official
commemorations for senior executives. Arranged alphabetically by executive,
then chronologically.
Box 24
George Black:
1981, Member of the Board
1984, 30th Anniversary
Box 25
George Black,
1988
(2 folders)
Peter Gilow,
1988
Denis Lanigan,
1986
Presse/Articles Series, Restricted, 1980-1988, bulk 1982-1988
Contains typed and handwritten letters, manuscripts, clippings,
articles, press releases, notes, and interviews with, by or about George Black.
Arranged chronologically.
Box 25
1980-1988
(3 folders)
Organizations Series, Restricted, 1980-1982, bulk 1981
Contains typed letters, articles, minutes, reports, invoices and
receipts, agendas, and other documents relating to professional and other
organizations of which Black was a member. Arranged alphabetically by
organization, then chronologically.
Box 25
EAAA:
1980-1982
1980-1981,
Correspondence
Seminars Series, Restricted, 1976-1981
Comprised of typed and handwritten letters, memoranda, telexes and
telegrams, programs, agendas, attendee lists, speeches, presentation scripts,
invoice receipts, photographs, printed material, and other documentation
relating to seminars attended by JWT employees. Arranged chronologically, then
alphabetically by seminar.
Box 25
1979-1981, Creative
orientation
1976-1981, Noordwijk-James
W. Young
Writings and Speeches Series, Restricted, 1968-1987
Contains index lists. Arranged chronologically.
Box 25
1968-1987,
Indices
1982-1983, MRC
List
Acquisitions Series, Restricted, 1977-1982
Contains letters, memoranda, notes, telexes and telegrams,
advertisements, reports, and other documents relating to the acquisition by JWT
of subsidiary agencies. Arranged alphabetically.
Box 25
1977-1981
1980-1981,
Austria
1981-1982,
Getas
Subsidiaries & Divisions Series, Restricted, 1978-1988, bulk 1982-1988
Contains letters, memoranda, telexes and telegrams, notes, press
releases, newsletters, sales agreements, guestlist, flyers, and other documents
relating to JWT subsidiaries and divisions. Arranged alphabetically by
company.
Box 25
1982-1985
Basis research,
1982-1987
JWT Corporate Communications,
1982-1985
Deltakos,
1979-1987
JWT Direct,
1985-1988
JWT Düsseldorf,
1982-1987
JWT Hamburg,
1982-1988
Hill & Knowlton,
1982-1988
(2 folders)
Proservice,
1988
T&A,
1978-1984
Finance Series, Restricted, 1977-1988
Holds financial data, targets and planning estimates, billing and
cost summaries, audit reports, operating results, executive personal expenses,
executive report summaries with recommendations, and JWT stock. Contains typed
and handwritten letters, memoranda, news releases, telexes and telegrams, audit
reports, Profit Plans, Three-Year Plans, Operating Results, and other documents
relating to JWT-Frankfurt's Finance Department. Arranged alphabetically by
subdivision, then chronologically.
Box 25
1983-1984
(5 folders)
Audit report,
1986
Correspondence,
1977-1982, Mar.
(6 folders)
Box 26
Correspondence,
1982, Apr.-1988
(7 folders)
GWA-prognose,
1981
Kostenrechnung,
1985-1988
(4 folders)
Operating results,
1977-1983
(3 folders)
Personal expenses,
1979-1988
(2 folders)
Plandaten,
1980-1982
Prof. Incentive plan,
1986
Profit plan,
1980-1988
(6 folders)
Targets,
1985-1988
(2 folders)
Three-Year plan,
1977-1979
