Inventory of the J. Walter Thompson Company. Frankfurt Office. Peter Gilow Papers, 1960-1978
[top]Descriptive Summary
TitleJ. Walter Thompson Company. Frankfurt Office.
Peter Gilow Papers,
1960-1978
Creator
J. Walter Thompson Company. Frankfurt Office.
Extent
ca. 28.7 Linear Feet
ca. 17,250 Items
Repository
ca. 17,250 Items
Duke University Rare Book, Manuscript, and Special
Collections Library
Languages
English,
and German.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in the J. Walter Thompson Company Archives
have not been transferred to Duke University. For further information, see the
section on copyright in the Regulations and Procedures of the Rare Book,
Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Frankfurt
Office. Peter Gilow Papers, 1960-1978, Rare Book, Manuscript, and Special
Collections Library, Duke University.
Provenance
The Peter Gilow Papers were transferred to the Rare Book,
Manuscript, and Special Collections Library from the J. Walter Thompson Company
(JWT) Frankfurt Office in 1995.
Processing Information
Processed by: Kai Evers and Sabine Engel
Completed August 1996
Encoded by Stephen Douglas Miller
This finding aid is NCEAD compliant.
Processing of this collection was supported in part by gifts from
the J. Walter Thompson GmbH (JWT's Frankfurt Office), J. Walter Thompson
Company Fund, and the John and Kelly Hartman Foundation.
The original organization of the material has been retained in large
part. The only change that was made was to break up the strictly chronological
arrangement of all records by business year so that the individual series could
be brought together and would cover the entire range of years for which records
exist. Only duplicates of memoranda and speeches have been removed. The client
names have also been retained according to the filing system of the Frankfurt
Office. Although Lever-Sunlicht is a 100% subsidiary of Unilever, JWT
Frankfurt's correspondence with this client is filed under the letter
"L"
and not
"U."
All newsletters from JWT Offices other than
Frankfurt have been transferred to the newsletter collection.
[top]
Biographical Note
| 1918, March 13 | Born in Weisswasser, Germany |
| 1924-1928 | Attended elementary School in Weisswasser |
| 1928-1936 | Attended High School (Gymnasium) in Niesky |
| ca. 1937-1945 | Attended Military Academy and Served as General Staff Officer (Major) in the German Army during WW II |
| 1943 | Married Gisela von Kuenheim |
| 1949-1955 | Worked at Flammer Soap and Detergent Works, Heilbronn, Germany as Advertising Manager |
| 1955 | Joined the J. Walter Thompson company's office in Frankfurt as Prokurist (manager with full signing power) and Account Supervisor |
| 1956-1958 | Became member of JWT-Frankfurt's management |
| 1960 | Named manager of the German office with Denis Lanigan as Co-Manager |
| 1962 | Was a Member of the Board of Aktion Gemeinsinn (Advertising Council), Bonn - Bad Godesberg |
| 1964 | Assumed sole and full responsibility for Frankfurt Office |
| 1965 | Named Senior Vice President of J.Walter Thompson Company |
| 1966 | Became Chairman and Chief Executive Officer of the Frankfurt Office and the German speaking area (Austria, Germany, Switzerland) |
| 1967 | Was a Member of the Board of Directors of the Gesellschaft Werbeagenturen, [GWA] (German Association of Full Service Advertising Agencies) |
| 1969 | Chairman of the Board of the GWA |
| 1974 | Named Executive Vice President of J.Walter Thompson Company, New York, and member of the Board of Directors. Was a Member of the newly founded European Management Group that assumed executive responsibility for JWT's European operations. |
| 1978, April | Retired from all offices at J.Walter Thompson Company |
| 1992, Nov. 8 | Died in Königstein-Falkenstein/Taunus, Germany |
Peter Gilow was Chairman of the Board of the German Advertising Agencies Association, Board Member of the Advertising Council, and President of the European Advertising Association.
[top]Collection Overview
The papers of Peter Gilow, former advertising executive of the J.
Walter Thompson Company, span the years 1960 to 1978, with the bulk of the
material dating from 1962 to 1977. The papers document the development of the
J. Walter Thompson Company's Frankfurt Office (J. Walter Thompson GmbH).
Specifically covered are the developments in and transformation of German
advertising since the end of World War II in television, radio, and print, the
emergence of a European Market, attempts to coordinate efforts among all JWT
European offices, and the establishment of public service advertising and
organizations that represent advertising agencies in Germany. The papers
consist of correspondence, telexes, memoranda, notes, reports, charts, scripts,
clippings, and printed materials. Clients of the company represented in the
collection include Brinkmann, Burger King, DeBeers, Dunlop, Findus, Ford,
Intercontinental Hotels Corp., Kraft, Kellogg, Lever-Sunlicht, Maggi, Nestle,
Pan American Airways, Warner-Lambert, and others. Correspondents include
clients and executives from other JWT offices such as David Campbell-Harris,
Constance B. Ivie, Don Johnston, Denis Lanigan, Jens von Leutzendorff, René
Müller, Dan Seymour, Alex Späth, Thomas Sutton, Neil Walker, and Edward G.
Wilson. Other correspondents are affiliated with Benton and Bowles, Franz
Burda, Deltakos Division, GWA, Harbridge House Europe, Hax-Arbeitskreis,
Heumann Werbegesellschaft, Managers' Meeting, Marketing Club, and Young and
Rubicam. Approximately half of the collection is in English and the remainder
is in German. The German language predominates in the Correspondence Series,
the Organizations Series, the Memoranda Series, and the Account Poll Series;
however, the English language predominates in the Other JWT Offices Series, the
Meetings Series, the Annual Management Series, and the Manager's Monthly
Assessment Series.
The History Series consists of four typescripts prepared and used in
the solicitation of new business. These manuscripts provide an overview of the
Frankfurt Office. They contain information on JWT's working philosophy, the
Thompson system, training of employees, the group system, and JWT's
international cooperation.
The Correspondence Series documents the early days of the JWT
Frankfurt Office. It contains information on the acquisition of major accounts
such as Kraft and Ford, materials on the purpose of the GWA (Gesellschaft
Werbeagenturen), the German equivalent of the American Association of
Advertising Agencies, and materials such as the
"Tarrytown transcript"
that provide a
glimpse of the agency's relationships with the German government and discusses
the ethics that need to be observed by advertising agencies in Germany in order
to remain a competitor for government assignments (1972). Also in 1972, Peter
Gilow reported in detail on the Managers' Meeting in London about social
legislation in Germany and its effects on the advertising industry.
Correspondents include persons affiliated with Benton and Bowles, Franz Burda,
Deltakos Division, GWA, Harbridge House Europe, Hax-Arbeitskreis, Heumann
Werbegesellschaft, Managers' Meeting, Marketing Club, and Young and Rubicam.
The Other J. Walter Thompson Offices Series is comprised primarily of
correspondence between Peter Gilow and the heads of the J. Walter Thompson
Company's international offices. The majority of Items relate to the offices in
London, Milan, New York, Stockholm, Vienna and Zurich. The communication with
New York provides general insight into JWT-policies on research and product
development and in particular the ups and downs of Frankfurt's business. The
correspondence with the London Office reflects its function as the coordinator
of all European JWT offices, and provides an exchange of memoranda and reports
about account gains and losses, issues with international clients, new business
campaigns, changes in personnel, and developments in legal and financial
conditions of several European countries. As Chairman and CEO of the German
speaking area, Gilow was involved in all major developments concerning clients,
finances, and staff in JWT's Vienna and Zurich offices. Gilow's correspondence
with Vienna and Zurich documents the difficulties in establishing new
advertising offices in the highly competitive market of the German speaking
area. Correspondents include David Campbell-Harris (Milan), Constance B. Ivie
(New York), Don Johnston (London and New York), Denis Lanigan (London), Jens
von Leutzendorff (Vienna), René Müller (Zurich), Dan Seymour (New York), Alex
Späth (Vienna), Thomas Sutton (New York and Zurich), Neil Walker (London), and
Edward G. Wilson (New York). Major clients represented include Braun, Ford,
Gillette, Jacobs Kaffee, Kelloggs, Kraft, Longines, Nestlé, Pepsi Cola,
Unilever, and Wrigley.
The Clients Series documents JWT's day-to-day work for its clients;
the development of campaigns and the production of advertisements; campaign
presentations; and marketing schemes used by JWT. Clients include Brinkmann,
Burroughs, Dunlop, Findus, Ford, Kellogg, Kraft, Maggi/Nestle, Nicolaus, Pan
Am, Sunlicht, Triumph, Wick, and Williams. Especially well documented is
JWT-Frankfurt's relationship with Ford. After representing Ford for 13 years,
JWT Frankfurt lost the account in 1967 to a small Swiss advertising firm. The
collected material includes a large number of newspaper clippings that trace
the response in the public media and advertising industry to the Ford decision
and provide insight into the overall position and reputation of JWT in Germany.
The continuing correspondence with this former client shows JWT-Frankfurt's
efforts that led to regaining the Ford account in 1969.
The New Business Series provides insight into JWT-Frankfurt's efforts
to gain new clients or additional accounts. These materials document the
development and strategy for proposed campaigns from first drafts and market
research to the final presentation materials. It should be noted that this
series contains new business campaigns only for clients that they did not
obtain. Among the courted clients are Sektkellerei Carstens KG, Hertz, Johnson
Wax GmbH, Kodak, Purina, Dr. Oetker, Singer, Verband Deutscher
Tapetenfabrikanten, and Wrigley.
The Organizations Series documents Peter Gilow's participation in
several advertising associations. The bulk of the material concerns Gilow's
work in Aktion Gemeinsinn, an organization of
German agencies attempting to enhance and promote the public good through
advertising (similar to the U.S.'s Advertising Council), and the
Gesellschaft Werbeagenturen (GWA). Furthermore it
provides some information about JWT-Frankfurt's branches, Basisresearch and JWT
Public Relations GmbH, and Proservice.
The Meetings Series documents Peter Gilow's participation in several
national and international JWT committees, thus providing insight into the
company's structure and organization. The material of JWT's Board of Directors'
meetings entails the President's reports, indexes of the resolutions, material
for the annual meetings of stockholders (New York, February 1976), financial
reports, and retirement plans. Especially the meeting in February 1976 provides
detailed information on the JWT's European offices. The minutes of the European
Managers Meetings include financial reviews for Frankfurt, Stockholm, Vienna,
and Zurich as well as reports on political and economic trends in Germany.
During these meetings Gilow gave several presentations, for example on the
environment (London, March 1969), on the business development in the German
speaking area (Miami, November 1969), on the decline of advertising business in
Germany and organizational changes in the Vienna and Zurich offices (Berlin,
September 1976), and a report on political and economic trends in Germany, and
the financial situation of the offices in the German speaking area (London,
December 1976). In 1973, the International Management Group (IMG) was founded
to enhance the cooperation among JWT's international offices. Gilow
participated in the IMG as well as in the European Planning Committee (EPC)
from their first meetings on. It was the EPC's purpose to represent JWT's
European operations at IMG meetings and to provide direction to JWT's European
coordinating group in London.
The Memoranda Series primarily documents the flow of information from
the executive level to the staff (Haus-Mitteilungen), and provides insight into
the day-to-day operations in the Frankfurt Office. Frankfurt's internal
communication covers such subjects as contacts with clients and the preparation
of campaign presentations, conferences, market research and poll results, new
policies on billings, labor regulations and staff appointments as well as news
from other JWT offices. Also included in this series are several issues of
JWT-Frankfurt's newsletter, the
"JWT-Frankfurt-Report."
The Writings and Speeches Series contains papers by Peter Gilow and
other advertising excecutives including Dan Seymour, Norman H. Strouse, Thomas
Sutton, and Edward G. Wilson. Topics concern marketing strategies, business
reports, the relationship between advertisers and advertising agencies, and JWT
policies on research, compensation, and new technologies. Speeches of the years
1957-1963 by Thomas Sutton document JWT's first thoughts about the implications
of the newly established European market. The same issue is followed up in
Gilow's writings and speeches from the 1970s. Other speeches concern the growth
and diversification of the German advertising scene, consumer behavior, the
purpose of the Aktion Gemeinsinn, Germany's social
legislation, and the developments of JWT-Frankfurt's business activities.
The Annual Management Series contains the annual marketing plans that
the Frankfurt Office prepared for the New York Office. The first part of the
annual reports provides background information about the economic and political
developments in Germany during the past year, including figures for the gross
national product, the German advertising expenditure, and the results of
national elections. The report's review section gives information about the
agency's performance in the past year compared to the previously stated
objectives. In this assessment, Gilow explains why the agency could or could
not achieve its goals for profit, staff efficiency, acquisition of new
business, etc. It also notifies the New York Office about changes in
Frankfurt's policies for department organization, recruitment, and staff
training, or about the purchase of new equipment or furniture. The second part
sets the objectives for the next year's equivalent billings, the expected total
income, changes in direct and indirect salary costs, profit goals, research
progress, personnel, and new business. The series also contains several similar
assessments for the offices in London, Stockholm, Vienna, and Zurich.
The Manager's Monthly Assessment Series gives detailed insight into
the business developments of the JWT offices in Frankfurt, Stockholm, Vienna,
and Zurich. In monthly reports the managers of these offices inform the New
York Office about the status of the year's operating results, the changes in
personnel and accounts, the general account status and comments about political
and economic developments in the respective countries. At the end of the series
are issues of
The European Managers Monthly Digest (in
the European Managers Assessment file) providing information on changes in
personnel, account news, the advertising industry, office internal activities,
and international clients from all European JWT offices. International clients
include Bacardi, Braun, Burger King, De Beers, Ford, Gillette, Kellogg, Kodak,
Kraft, Nestle/Findus, Pan Am, Singer, and Unilever.
The Account Poll Series contains a self assessment of all the
advertising campaigns produced by the Frankfurt Office in 1976. The series
documents the complete polling process.
The International Visitors and other Events Series documents the
planning and arrangement of visits from clients or from other JWT offices.
Examples of such visits are special events like Frankfurt International
Automobile Salon or the Photokina-Cologne. The series does not provide
substantial information about the events themselves but rather the Frankfurt
Office's preparation for such events through schedules of visitors' arrival,
the booking of hotels, schedules and general statements for the purpose of such
events. Visitors include Norman H. Strouse, Edward G. Wilson, Don Johnston, Tom
Sutton, Rena Bartos, and Carlos Barreto.
For related material, see other collections in the J. Walter Thompson
Company Archives, especially the papers of other Frankfurt office executives,
Frankfurt print advertisements, and the Frankfurt video collection.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Advertising executives.
- Advertising--Management.
- Advertising agencies--Germany.
- Kraft Foods Company.
- Kellogg Company.
- Intercontinental Hotels Corporation.
- Gilow, Peter, 1918-1992.
- J. Walter Thompson Company. Frankfurt Office.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
History Series, 1959-1962
Consists of four manuscript booklets detailing the history and
organizational structure of J. Walter Thompson Frankfurt Office. All four
manuscripts are richly illustrated with photographs depicting staff, buildings
and technical equipment. The
1959(German) issue was used as a reference copy to
prepare an updated issue. The
1962(English) manuscript was created for
Milan F. Ondrus of the
German Dow Chemie GmbH. Arranged
chronologically.
Box 1
J.Walter Thompson Germany:
1959 (German)
1961
(English)
1962 (German)
1962
(English)
General Correspondence / Korrespondenz-Allgemein Series, 1961-1978
Consists of letters both to and from Gilow. Correspondents include
Benton and Bowles,
Franz Burda,
Deltakos Division,
Deutsher Fachverlag,
GWA,
Harbridge House Europe,
Hax-Arbeitskreis,
Heumann Werbegesellschaft,
Managers' Meeting, Marketing Club,
Young and Rubicam, and officers from other JWT
offices including
Don Johnston. Also contains interoffice
memoranda, printed material, articles, clippings, reports and a transcript.
Arranged in chronological order by year, then alphabetically by correspondent.
Please note that the filing system used combined I and J, P and Q, and X
through Z, and after
1976, also combined C and D,
N and O, and T and V. Unique to the German language, the letter S is followed
by SCH and ST. Within the folders, Items are in reverse chronological
order.
Box 1
1961, Dec.-1963, Jan., A-Z
(5 folders)
1962, Jan.-Dec.,
A-Z
1963, Jan.-Dec., A-Z
(6 folders)
1969, Jan.-1970, Dec., A-T
(7 folders)
1969, Jan.-1970, Dec.,
U-Z
1971, Jan.-1972, Dec., L-M
(3 folders)
Box 2
1971, Jan.-1972, Dec., N-Z
(3 folders)
1973, Jan.-1974, Dec., A-Z
(8 folders)
1976, Jan.-Dec., A-Z
(7 folders)
1977, Jan.-1978, Dec., A-G
(5 folders)
1977, Jan.-1978, Dec., H-Z
(4 folders)
Other J.Walter Thompson Offices Series, 1961-1978 (bulk 1965-1977)
Constitutes Peter Gilow's incoming and outgoing correspondence
with more than forty JWT offices worldwide. It consists of letters, telexes,
memoranda, speeches, client lists, reports, notes and clippings. Arranged
alphabetically according to the name of the city in which the other JWT office
is located and then chronologically.
Box 2
Client Lists:
1966, Jan.-Dec.
1976-1978
Box 3
Notes to all European offices, 1966, Jan.-Dec.
Amsterdam:
1962, Jan.-1963, Dec.
1966, Jan.-Dec.
1971, Jan.-1977, Dec.
Antwerp:
1962, Jan.-1963, Dec.
1966, Jan.-Dec.
Athens, 1967, Jan.-1978 Dec.
Atlanta, 1973, Jan.-Dec.
Bombay, 1963, Jan.-1974, Dec.
Brussels, 1971, Jan.-1978, Dec.
Buenos Aires, 1963, Jan.-1974, Dec.
Calcutta, 1970, Jan.-Dec.
Cape Town, 1963, Jan.-1974, Dec.
Caracas, 1963, Jan.-1974, Dec.
Chicago:
1962, Jan.-1963, Dec.
1966, Jan.-1970, Dec.
1974, Jan.-Dec.
Colombo, 1966, Jan.-Dec.
Copenhagen, 1972, Jan.-1974, Dec.
Detroit, 1962, Jan.-1974, Dec.
Djakarta, 1974, Jan.-Dec.
Durban, 1962, Jan.-Dec.
Indianapolis, 1974, Jan.-Dec.
Johannesburg, 1962, Jan.-1974, Dec.
Karachi, 1962, Jan.-1966, Dec.
Kuala Lumpur, 1974, Jan.-Dec.
Lima, 1962, Jan.-Dec.
Lisboa, 1973, Jan.-1974, Dec.
London
A-Z,
1961, Jan.-1962, Dec.
(3 folders)
A-Z,
1965, Jan.-1967, Dec.
(4 folders)
A-Z,
1969, Jan.-Dec.
(4 folders)
1969, Jan.-Dec.,
(Executive Memoranda)
A-Z,
1970, Jan.-Dec.
(5 folders)
Box 4
A-Z,
1971, Jan.-1972, Dec.
(5 folders)
A-Z,
1973, Jan.-1974, Dec.
(6 folders)
Los Angeles, 1963, Jan.-1971, Dec.
Madras, 1963, Jan.-1973, Dec.
Madrid, 1971, Jan.-1977, Dec.
Manila, 1967, Jan.-1968, Dec.
Melbourne, 1967, Jan.-1974, Dec.
Mexico City, 1963, Jan.-1967, Dec.
Milan:
1962, Jan.-1963, Dec.
(2 folders)
1971, Jan-1973, Dec.
1974, Jan.-Dec.
1976, Jan.-1977, Dec.
Montevideo, 1963, Jan.-Dec.
Montréal, 1967, Jan.-1970, Dec.
New Dehli, 1968, Jan.-Dec.
New York:
A-Z,
1961, Nov.-1963, Jan.
(3 folders)
A-Z,
1963, Jan.-Dec.
(3 folders)
A-S,
1965, Jan.-1966, Dec.
(4 folders)
Box 5
T-Z,
1965, Jan.-1966, Dec.
(2 folders)
A-R,
1970, Jan-Dec.
(2 folders)
A-Z,
1971, Jan.-1972, Dec.
(5 folders)
A-Z,
1973, Jan.-Dec.
(7 folders)
A-Z,
1974, Jan.-Dec.
A-J,
1976, Jan.-Dec.
(2 folders)
K-Z,
1976, Jan.-Dec.
(2 folders)
A-Z,
1977, Jan.-1978, Dec.,
(6 folders)
Paris:
1962, Jan.-1963, Dec.
1972 Jan.-1974, Dec.
Port Elizabeth, 1963, Jan.-1967, Dec.
Rio de, Janeiro, 1962, Jan.-1974, Dec.
San Francisco, 1962, Jan.-1974, Dec.
San Juan, 1971, Jan.-1974, Dec.
Santiago, 1962, Jan.-1969, Dec.
Sao Paulo, 1962, Jan.-1973, Dec.
Stockholm:
1973, Jan.-Dec.
1974, Jan.-Dec.
1976, Jan.-May
1976 June-Dec.
Box 6
1977, Jan.-May
1977 June-1978, Feb.
Sydney, 1962, Jan.-1974, Dec.
Tokyo, 1962, Jan.-1974, Dec.
Toronto, 1962, Jan.-1974, Dec.
Vancouver, 1962, Jan.-1967, Dec.
Vienna:
Clients,
1960, Jan.-1961, Dec.
Memoranda,
1960 Nov.-1961, Dec.
Correspondence,
1961, Jan.-Dec.
New Business,
1961, Jan.-1962, May
New Business,
1963, Jan.-Dec.
Memoranda
1962, Jan.-Dec.
Memoranda,
1963, Jan-Dec.
Clients,
1963, Jan.-Dec.
Management Committee,
1963, Jan.-Dec.
Media Info,
1961, Nov.-1964, Jan.
A-Z,
1963, Jan.-Dec.
Correspondence,
1971, Jan.-1972, Dec.
Clients,
1971,
Jan-1972, Dec.
Dealings with
East Europe,
1971, Jan.-1972, Dec.
1973, Jan.-1974, Dec.
Washington, 1962, Jan.-Dec.
Zurich:
1962, Jan.-1963, Dec.
Steinmann contracts,
1962, Jan.-1967, Dec.
Opening of the Office,
1966
Correspondence,
1966, Jan.-Dec.
Clients,
1966, Jan.-Dec.
New Business,
1966, Jan.-Dec.
Office Management,
1967, Jan.-Dec.
Correspondence with
René Müller,
1967, Jan.-Dec.
(2 folders)
Box 6
Correspondence with
Thomas Sutton,
1967, Jan.-Dec.
Zurich:
Internal correspondence,
1967, Jan.-Dec.
External correspondence,
1967, Jan.-Dec.
Ford,
1967, Jan.-Dec.
New Business and Market Report,
1967, Jan.-Dec.
Correspondence,
1971, Jan.-1972, Dec.
Clients,
1971, Jan.-1972, Dec.
Correspondence,
1973, Jan.-1974, Dec.
(2 folders)
Clients,
1973, Jan.-1974, Dec.
(2 folders)
Internal office matters,
1973, Jan.-1974, Dec.
(2 folders)
Clients Series, 1962-1978
Comprised of memos, reports, clippings, contracts, scripts, and
correspondence relating to the clients of
JWT Frankfurt Office. Arranged chronologically
by business year, then alphabetically by client or product. Please note that
the Frankfurt Office used the client's German names (e.g.
"Wick"
instead of
"Vicks"
).
Box 7
1961, Dec.-1963, Jan.: A-Z
(9 folders)
1962, Jan.-1964 June:
Goldmann
1962 July-
1969, Dec.:
Bundespresseamt
1962, Dec.-
1963, Aug.:
Bank of Nova Scotia
1963, Jan.-Dec.: A-Z
(17 folders)
1964, Jan.-Dec.: B-Ford
(3 folders)
Box 8
1964, Jan.-Dec.: G-Z
(10 folders)
1966, Jan.-Dec.: A-Z
(6 folders)
1967, Jan.-1968, Dec.: A-So
(16 folders)
Box 9
1967, Jan.-1968, Dec.:
Sprengel-Z
(5 folders)
1969, Jan.-1970, Dec.:
Ford-Z
(18 folders)
1970, June -1977 Sept:
Unilever (central media buying)
(2 folders)
1971, Jan.-1972, Dec.:
Ford-Pepsi
(6 folders)
Box 10
1971, Jan.-1972, Dec.: R-Z
(3 folders)
1973, Jan.-1975, Jan.: A-Z
(10 folders)
1975, Jan.-Dec.:
Milupa
1976, Jan.-Dec.: K-Z
(9 folders)
1977, Jan.-1978 May: A-Ko
(6 folders)
Box 11
1977, Jan.-1978 May:
Kraft-Z
(5 folders)
New Business Series, 1961-1976
Comprised of correspondence, reports, minutes, market analysis
drafts, notes, telexes, printed material, clippings and presentation material
including photographs, scripts and screenplays for TV commercials. Arranged
chronologically, the reports and minutes are filed at the beginning of the
series, followed by correspondence with potential clients that is arranged
chronologically and then alphabetically by client's name.
Box 11
1961 Jan.-1963 Dec.:
Protokolle/minutes
(2 folders)
1964 Jan.-1968, Nov.,
1969, Jan.-1970, June:
Reports, minutes of the New Business-Committee
(4 folders)
1961 Oct.-1963 Dec.: A-Z
(6 folders)
1962 Jan.-1964 Dec.: A-G
(4 folders)
1964 Jan.-1966 Dec.: L-Z
(3 folders)
1966 Jan.-1967 Dec.:
Correspondence with JWT New York
1967 Jan.-1968 Dec.: A-Z
(7 folders)
Box 12
A-B,
1967 Oct.-1971 March: A-Z
(5 folders)
1971 April-1972 Dec.: A-Z
(6 folders)
1973 Jan.-1974 Dec.: A-Z
(7 folders)
1976 Jan.-Dec. A-Z
(6 folders)
Organizations Series, 1961-1978
Consists of correspondence, statutes, minutes and protocols,
brochures and bulletins, clients lists and circulars of the
GWA, and notes and clippings. In the
European Advertising Agencies Association (EAAA)
files is a directory for its members that provides information about
the member agencies' history, structure, affiliations, clients, turnover, and
staff. Arranged alphabetically by organization, then chronologically.
Box 12
Aktion Gemeinsinn (German Advertising Council):
Correspondence, A-Z,
1961-1963
(2 folders)
Correspondence,
1964-1966,
1969-1970
(3 folders)
Box 13
Aktion Gemeinsinn (German Advertising Council):
Correspondence,
1973-1974
General,
1964
Minutes/Sitzungen und Protokolle,
1961-1963,
1965-1966,
1969-1970,
1973-1974
(5 folders)
Miscellaneous,
1967-1969 and
undated
Box 13
American Advertising Agencies Association, 1965, April-1966, March
Arc-Agency, 1977, Jan.-1978, Feb.
Basisresearch, 1977, Jan.-1978, Feb.
European Advertising Agencies Association:
Brochures and bulletins,
1960, Aug.-1962, Dec.
1963, Jan.-1965, May
Directory A-Z,
1964, July-1966, May
(2 folders)
Directory and Membership Lists,
1964, July-1966, May
Correspondence,
1961, March-1966, May
Memoranda,
1964, March-1966, May
Gesellschaft Werbeagenturen (GWA):
Board, Aktennotizen,
1962-1963,
1968, Nov.-1969, Dec.
(6 folders)
Board, European Advertising Agencies Association,
1968, Oct.-1969, Aug.
Board, Verschiedene Vorgänge,
1964, Jan.-1970 Dec.
(3 folders)
Box 14
Gesellschaft Werbeagenturen (GWA):
Board, Verschiedene Vorgänge,
1969, Jan.-1971, Feb.
(5 folders)
Board Meetings,
1962-1963,
1968-1969
(5 folders)
Correspondence, Board,
1962-1963
(2 folders)
Board, A-Z,
1968, Nov.-1969, Dec.
(3 folders)
Correspondence, general,
1962, Jan.-Dec.
Fördergemeinschaft,
1962-1963,
1966
(3 folders)
GIW (Institut für Wirtschaftlichkeit in der Werbung),
1969
Infopress,
1965
Meetings,
1962-1963,
1966
(3 folders)
Members, Aktennotizen,
1962-1963,
1965-1969
(5 folders)
Members, Chefbriefe,
1969, Jan.-1971, Feb.
(2 folders)
Members, Client Lists,
1962-1963
(2 folders)
Members, Commercial Log,
1963, Jan.-Dec.
Members, Rundschreiben / Circulars,
1962, Jan.-May
(2 folders)
Box 15
Gesellschaft Werbeagenturen (GWA):
Members, Rundschreiben / Circulars,
1962, June-1963, Dec.,
1965, Jan.-1969, Dec.
(12 folders)
Personnel Profiles,
1963, Jan.-Dec.
Public Relations,
1963, Jan.-Dec.
Werbefachschule Frankfurt,
1963, Jan.-Dec.
Satzungen/statutes,
1961-1966
JWT Public Relations GmbH, Proservice, 1977, Jan.-1978, April
Meetings Series, 1960-1978 (bulk 1962-1970)
Consists of minutes, correspondence, schedules, memoranda,
research papers, bulletins, brochures, indexes of resolutions, recommendations,
transcripts of speeches and presentations, financial reports, policy plans,
notes and clippings. Arranged alphabetically by title of the meeting, then
chronologically.
Box 15
Board of Directors Meeting:
New York,
1976, Feb. and April
(2 folders)
New York, Aug.
1976and Washington Oct.
1976
New York,
1977, April, June, Aug.,
Oct.
(3 folders)
London,
1977, Dec. and New York,
1978, Feb. and
April
Conference of Directors, 1975-1977
(2 folders)
Confidential and miscellaneous memoranda
European Managers Meeting:
1962, Feb.:
London
1962, June:
Frankfurt
1962, Oct.:
Milan
1963, Jan.:
Amsterdam
1963, June:
Frankfurt
1963, Oct.:
Brussels
1964, Feb.:
London
1964, Dec.: Frankfurt;
1965, Feb.:
Vienna
1965, July:
Antwerp
1965, Nov.:
Milan
1966. June: Amsterdam
1967, March: Brussels;
1967, July:
Frankfurt
Box 16
1967, Sept.;
London
1968, March:
Paris
1968, Oct.:
London
1969, March:
London
1969, Oct: Madrid
1969, Nov.:
Miami
1974, Oct.:
London
1976; Jan.:
Amsterdam;
1976, March:
Rome
1976, May:
Versailles
1976, July:
Zurich
1976, Nov.:
New York;
1976, Dec.:
London
1977, Feb.:
London;
1977, April:
Frankfurt
1977, June:
Stockholm;
1977, July:
Palma de Mallorca
1977, Sept.:
Brussels
1977, Dec.: London;
1978, Feb.:
Athens
Box 16
European Planning Committee:
1973, Jan.-Dec.
1973, Sept.:
Milan;
1974, March:
Frankfurt
1974, Jan.:
London;
1974, March:
Frankfurt
1974, May
Amsterdam;
1974, Sept.:
London
International Management Group: New York, 1973, July, Sept., Dec.; 1974, Jan., May, Aug.
(5 folders)
Management Committee, 1975, Jan.-1976, Dec.
New Business, 1975, Jan.-1978, Mar.
(2 folders)
Operating Committee, 1975, Jan.-1978, May
(3 folders)
Prokuristen Meetings, 1960, Dec.-1963, Dec.
(3 folders)
Memoranda Series, 1961-1970
Contains interoffice memoranda and several issues of Frankfurt's
internal newsletter
"JWT Frankfurt Report."
Arranged
chronologically except Frankfurt's newsletter is filed at the end.
Box 17
Haus-Mitteilungen:
1961, Dec.-1963, Dec.:
Frankfurt
(9 folders)
1966, Jan.-Dec.: By
Peter Gilow,
Frankfurt
1966, Jan.-Dec.:
Frankfurt
1967, Jan.-Dec.: By
Peter Gilow,
Frankfurt
1967, Jan.-Dec.:
Frankfurt
(2 folders)
1967, Jan.-1968, Aug.:
Frankfurt, Infratest
1969, Jan.-Dec.:
Frankfurt, general
1969, Jan.-Dec.:
Frankfurt
(2 folders)
1969, Sept.-1970, March:
By
Peter Gilow,
Frankfurt
"JWT-Frankfurt-Report," 1966, Feb.-Aug., 1969 March - 1970 May
(2 folders)
J.Walter Thompson London, "Round the Square," 1966 Jan.-Dec. (transferred to the JWT Newsletter Collection)
J.Walter Thompson New York, "News," 1966-1967 (transferred to the JWT Newsletter Collection)
J.Walter Thompson Vienna, "Report" ; J.Walter Thompson Amsterdam, 1966 Jan.-Dec. (transferred to the JWT Newsletter Collection)
Writings and Speeches Series, 1957-1978
Comprised of notes, drafts, typescripts and printed material by
Peter Gilow and other authors. The papers not
written by
Peter Gilow can be found at the beginning of
the series, arranged alphabetically, then chronologically.
Peter Gilow's writings and speeches follow in
chronological order.
Box 17
Not by Peter Gilow:
A-O,
1964-1966
P-R,
1965-1966
S,
(Dan Seymour),
1962-1969
S,
(Norman H. Strouse),
1965
S,
(Thomas Sutton),
1957-1969
Peter Gilow's writings and speeches: 1965-1970
(5 folders)
Peter Gilow's writings and speeches: 1971-1978
(9 folders)
Annual Management Assessment and Objectives Series, 1966-1978
Consists of reports, graphs, charts, statistics, and notes.
Arranged alphabetically according to the name of the office then
chronologically.
Box 18
Frankfurt Office,
1966-1971,
1973-1978
(8 folders)
London Office,
1972-1974
Stockholm Office,
1973-1977
(2 folders)
Vienna Office,
1970-1971,
1972-1978
(2 folders)
Zurich Office,
1969-1970,
1972-1978
(2 folders)
German-Speaking Area (Austria, Germany, Switzerland),
1977-1978
Manager's Monthly Assessment Series, 1971-1978
Consists of reports, graphs, charts, statistics, and notes.
Arranged alphabetically according to the name of the office, then
chronologically. At the end of the series there is a European digest of these
monthly assessments for the years
1976-1977.
Box 18
Frankfurt Office,
1971-1974
(5 folders)
Box 19
Frankfurt Office,
1976-1978
(3 folders)
Stockholm Office,
1974-1978
(4 folders)
Vienna Office,
1973-1974,
1976-1978
(5 folders)
Zurich Office,
1973-1974,
1976-1978
(5 folders)
European Managers Monthly Assessment,
1976-1977
(3 folders)
Account Poll Series, 1976 May
Beginning with the summary of the final results, this series
supplies the account poll's questionnaires, the staff's responses, their
transcriptions, and several stages of their analysis.
Box 19
J.Walter Thompson Internal Evaluation of Ad-Campaigns:
Summary,
1976, May
Transcript of the questionnaires' evaluation,
1976, May
Results,
1976, May
Preliminary results,
1976
Transcript,
1976
Opinions on non-J.Walter Thompson
campaigns
Response originals,
1976, May
Unit A,
1976, May
Unit B,
1976, May
Unit C,
1976, May
Box 20
Unit D,
1976, May
Other Clients,
1976, May
International Visitors and Other Events Series, 1963-1976 (bulk 1975-1976)
Consists of correspondence, telexes, memoranda, guest lists,
schedules, notes, and clippings. Arranged chronologically.
Box 20
1963, Jan.-Dec.
1969, Jan.-1970, April
1975, Jan.-Dec.
(3 folders)
1976, Jan.-Dec.
