Preliminary Inventory of the J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz Papers, circa 1973-1989
[top]Descriptive Summary
TitleJ. Walter Thompson Company. Frankfurt Office.
Burkhard Schwarz Papers,
circa 1973-1989
Creator
J. Walter Thompson Company. Frankfurt Office.
Extent
22.7 Linear Feet
17,000 Items
Repository
17,000 Items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
English.
[top]
Administrative Information
Access RestrictionsCollection is restricted.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Frankfurt
Office. Burkhard Schwarz Papers, Rare Book, Manuscript, and Special Collections
Library, Duke University.
Provenance
The J. Walter Thompson Co. Archives. Frankfurt Office. Burkhard
Schwarz Papers was received by the Rare Book, Manuscript, and Special
Collections Library as a transfer in 1996.
Processing Information
Processed by Kristen Kramer
Completed September 10, 2001
Encoded by Ruth E. Bryan; Kristen Kramer
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered
and described beyond their original condition.
[top]
Historical Note
The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. The company's Frankfurt Office was opened in 1952. Burkhard Schwarz was an advertising executive in the Frankfurt Office of the J. Walter Thompson Company in the 1970s and 1980s.
[top]Collection Overview
Correspondence, personnel files, financial summaries, client files,
and files of prospects and new business contacts that detail the business
activities of the J. Walter Thompson Co.'s Frankfurt Office and Burkhard
Schwarz's work there (17,000 items, 22.7 linear feet, ca. 1973-1989).
Correspondence includes discussion of the company's reorganization in 1986 and
attempts at collaboration with affiliated offices (e.g. Hill and Knowlton).
Clients include Nestlé, Kodak, Burger King, Ford, Sunlicht, Elida, Kellogg, and
DeBeers. Other material includes complete copies of lectures on business issues
by JWT associates and others; JWT's 3 Year Plans (for the 1980s); and minutes
and proceedings from European advertising symposia, both JWT specific (e.g.
Managers Monthly Assessment, European Managers Meeting) and industry-wide (e.g.
Davos, EPCOT). Most of the material is in German, but many files contain some
English, especially correspondence with other JWT offices, symposia, and
general JWT memoranda. Accessioned as part of the J. Walter Thompson Company,
Frankfurt Office Records, 1959-1991 and undated (96-009). Acquired as part of
the John W. Hartman Center for Sales, Advertising, and Marketing History.
Processing note: This collection has not yet been fully processed and
organized. Thus, box contents do not always reflect logical subject
groupings.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Schwarz, Burkhard.
- J. Walter Thompson Company.
- J. Walter Thompson Company. Frankfurt Office.
- Hill and Knowlton, Inc.
- Nestlé.
- Eastman Kodak Company.
- Burger King Corporation.
- Kellogg Company.
- De Beers Consolidated Mines.
- Advertising agencies.
- Advertising agencies--Germany.
- Advertising executives.
- Advertising--Management.
- Advertising--History.
- John W. Hartman Center for Sales, Advertising & Marketing History.
 | List of Series in Collection | |||||||
 |  | Accession 1996-009 | ||||||
Preliminary Description of Unprocessed Collection
Accession 1996-009
Portions of this collection are restricted to use only by J.
Walter Thompson staff. Consult a reference archivist for more information.
Box 1
Contents of box 1:
Nestlé,
1980-1989
(4 folders)
Philips,
1979-1989
(4 folders)
Kodak,
1971
(3 folders)
Kodak,
1980-1989
(4 folders)
[Notebooks of
Christian Grupe]
DeBeers,
Kellogg,
1970-1983
(3 folders)
Burger King,
Ford,
Sunlicht,
Elida,
1970-1983
(2 of 4 folders)
Box 2
Contents of box 2:
Burger King,
Ford,
Sunlicht,
Elida,
1970-1983
(2 of 4 folders)
Kunden [Clients] K-Q,
1970-1983
(4 folders)
Kunden [Clients] R-Z,
1970-1983
(4 folders)
Seminare [Seminars],
1971-1975
(2 folders)
JWT Allgemein [General Information],
1974-1987
(4 folders)
JWT Office
London,
1979-1983
(5 folders)
Agency Compensation,
1970-1985
(1 folder)
Box 3
Contents of box 3:
New York,
1980-1989
(4 folders)
JWT Offices, Correspondence, A-Z,
1978
(4 folders)
Finanzen [Finances],
1977-1982
(4 folders)
Finance,
1986
(4 folders)
P [Personnel?]: Allgemein, Organisation, Etat,
Bewerbung [General, Organization, Budget, Employment Application(s)],
1975-1976
(4 folders)
Annual Management Assessment,
1976-1980
(2 of 4 folders)
Box 4
Contents of box 4:
Annual Management Assessment,
1976-1980
(2 of 4 folders)
Schotten Meetings,
1980-1981
(3 folders)
Basis Research,
1981-1987
(4 folders)
Markenplan VRBA,
1980-1981
(2 folders)
Markenplan: Verträge [Contracts],
1981
(2 folders)
Allgemein [General],
1976
(4 folders)
Kunden [Clients], K-O,
1986
(3 folders)
Nestlé,
1985-1987
(2 of 4 folders)
Box 5
Contents of box 5:
Nestlé,
1985-1987
(2 of 4 folders)
[Managers Monthly Assessment],
1984 August-1985 December
(4 folders)
Executive Board, AMG, OMG,
1986-1987
(1 folder)
JWT
London,
1984
(2 folders)
JWT Office
New York,
1979-1984
(4 folders)
Memoranda / Haus-Mitteilungen,
1977-1982 Correspondence,
1980
(4 folders)
MMA [Managers Monthly Assessment],
1981-1982
(4 folders)
Box 6
Contents of box 6:
MMA [Managers Monthly Assessment],
1979-1980
(4 folders)
EMM [European Managers Meeting],
1977-1987
(4 folders)
EMM [European Managers Meeting],
1983
(3 folders)
[European Managers Group]
"1992 Group,"
1989
(2 folders)
GC, GL, Directors Meeting, Creative Planboards,
1977-1985
(4 folders)
Klausurtagung Niederwald [Private Meeting],
1985
(2 folders)
FACHGLAS,
GEFA,
1980-1989
(1 folder)
Future,
1980
(2 folders)
CLK [
Craton Lodge and Knight],
1986-1988
(1 folder)
Box 7
Contents of box 7:
Vorträge--Allgemein [Lectures--General],
1985-1989
(4 folders)
Vorträge--Allgemein [Lectures--General],
1983-1984
(4 folders)
Vorträge--Allgemein [Lectures--General],
1977
(4 folders)
Andere [Other] Offices,
1978-1987
(3 folders)
JWT
London,
1985-1986
(4 folders)
3-Years Plan:
"Where are
we,"
1980-1982
(3 folders)
Box 8
Contents of box 8:
Finanzen, Verträge [Finances, Contracts],
1983-1984
(3 folders)
Wien [
Vienna]: 3-Years Plan, Finance, Personal,
Pension / Versicherung [Insurance], Taxes,
1983-1987
(3 folders)
Presse [Media],
1985
(3 folders)
Euro-Ad,
1978-1985
(3 folders)
EROC [JWT Regional Meeting],
1986
(4 folders)
Korrespondenz Allgemein [General Correspondence],
1981-1984
(4 of 5 folders)
Box 9
Contents of box 9:
Korrespondenz Allgemein [General Correspondence],
1981-1984
(1 of 5 folders)
Releases, Newsletter,
1979-1986
(4 folders)
GWA Korrespondenz [Correspondence],
1985-1986
(3 folders)
GWA: Korrespondenz [Correspondence],
1987-1988
(3 folders)
GWA: Sitzungen, Protokolle [Meetings,
Minutes],
1987-1988
(4 folders)
Vorträge [Lectures],
1985
(3 folders)
Vorträge [Lectures]: allg. [gen.],
Sunlicht,
1976-1978
(4 folders)
Box 10
Contents of box 10:
JWT Allgemein [General],
1988-1990
(4 folders)
JWT [Directories],
1980-1989
(1 folder)
MMA [Managers Monthly Assessment],
1988
(4 folders)
Privat, Management Wechsel [Personal, Change in
Management],
1971-1977
(3 folders)
Annual Management Assessment,
1980-1981
(2 folders)
Davos [Symposium],
1979-1986
(5 folders)
TandA;
Deltakos,
1978-1988
(3 folders)
Acquisitions, Mergers; Proposal
Düsseldorf; Future Speech,
1985-1990
(1 of 4 folders)
Box 11
Contents of box 11:
Acquisitions, Mergers; Proposal
Düsseldorf; Future Speech,
1985-1990
(3 of 4 folders)
Düsseldorf,
1985-1989
(3 folders)
Client Retention [includes
Christian Grupe files],
1986-1989
(3 folders)
Kunden [Clients], A-E,
1988-1989
(6 folders)
Kunden [Clients], K-O,
1988-1989
(3 folders)
Kunden [Clients], S-Z,
1988-1989
(4 folders)
Box 12
Contents of box 12:
GWA Korrespondenz [Correspondence],
1989-1990
(3 folders)
GWA Sitzungen / Protokolle [Meetings /
Minutes],
1989
(2 folders)
H and K [
Hill and Knowlton],
1980-1984
(3 folders)
Basis,
H and K,
Conquest,
Business World,
T and A,
1986-1990
(2 folders)
JWT Direct,
1985-1988
(3 folders)
Düsseldorf Bürogründung / Opening,
1982-1983
(2 folders)
Hamburg, JWT Direct,
Düsseldorf,
WPP,
1983-1989
(5 folders)
Hamburg Kunden [Clients], NB [New
Business],
1980-1988
(4 folders)
Box 13
Contents of box 13:
Zürich bis 1988,
1979-1988
(4 folders)
H. F. Peters,
1981-1988
(2 folders)
Personal,
1985-1989
(3 folders)
Personal A-O, Allg. Bewerb. [General and Employment
Applications],
1973-1985
(3 folders)
Personal P-Z, Allg. Bewerb. [General and Employment
Applications],
1973-1985
(3 folders)
Kellogg,
1988
(3 folders)
Ford Client Retention,
1979-1986
(1 folder)
Ford Korrespondenz [Correspondence],
1983-1988
(2 of 4 folders)
Box 14
Contents of box 14:
Ford Korrespondenz [Correspondence],
1983-1988
(2 of 4 folders)
Ford,
1985-1986
(9 folders)
Kunden [Clients], A-J, bis Ende 1983,
1976-1983
(4 folders)
Bacardi,
1988
(3 folders)
Kellogg,
1984-1987
(4 folders)
Box 15
Contents of box 15:
Sunlicht Coordination,
1973-1977
(3 folders)
Burger King,
1983-1986
(1 folder)
DeBeers,
1983-1987
(1 folder)
Kunden [Clients], A-J,
1984-1987
(3 folders)
Kunden [Clients], K-M,
1986-1988
(2 folders)
Pizza Hut,
1987-1988
(1 folder)
Kunden [Clients], P-R,
1984-1987
(3 folders)
Kunden [Clients], S-Z,
1984-1988
(1 folder)
Client Retention,
1981-1986
(4 of 5 folders)
Box 16
Contents of box 16:
Client Retention,
1981-1986
(1 of 5 folders)
Finance,
1987
(4 folders)
EMG [Meetings],
1987-1988
(3 folders)
Korresp. Allgemein [Correspondence],
1983-1990
(4 folders)
Memos,
1984-1987
(3 folders)
WPP,
1986-1988
(3 folders)
EPCOT [World Advertising Forum],
1984
(4 folders)
Box 17
Contents of box 17:
Davos [World Economic Forum],
1986-1989
(3 folders)
London,
1987-1988
(3 folders)
New York [Correspondence],
1987-1988
(3 folders)
Wien [
Vienna], [
Tiefenbrunner],
1984-1986
(3 folders)
Direct Marketing,
1984-1985
(2 folders)
New York and Other Offices,
1989
(3 folders)
Hamburg,
1981-1987
(5 folders)
Wien [
Vienna],
1980-1987
(2 of 4 folders)
Box 18
Contents of box 18:
Wien [
Vienna],
1980-1987
(2 of 4 folders)
Wien [
Vienna],
1987-1989
(4 folders)
Bacardi,
1985-1987
(4 folders)
Kellogg,
1987-1990
(4 folders)
Lever,
1982-1987
(3 folders)
Unilever,
Elida,
1983-1989
(4 folders)
Acquisitions,
1985-1989
(1 folder)
Box 19
Contents of box 19:
Umstrukturierung [Restructuring],
1986
(2 folders)
3 Year Plan,
1983-1987
(3 folders)
NB Protokolle [New Business Minutes],
1987
(4 folders)
NB International [New Business],
1987-1989
(3 folders)
New Business, A-O,
1987
(3 folders)
New Business, P-Z,
1987
(4 folders)
New Business, S [Workshop],
1987-1989
(4 folders)
Box 20
Contents of box 20:
NB [New Business], A-Z,
1989
(4 folders)
NB Kontakte [New Business Contacts], A-K,
1988-1989
(4 folders)
NB Kontakte [New Business Contacts], L-Z,
1988-1989
(3 folders)
Promotions,
1983-1984
(2 folders)
DeBeers,
1988
(4 folders)
DeBeers,
1989-1990
(4 folders)
Jacobs,
1984-1987
(5 folders)
Box 21
Contents of box 21:
Jacobs,
1988-1989
(4 folders)
Pharma-Präsentationen [Pharmaceutical Presentations],
1978-1984
(5 folders)
