Inventory of the J. Walter Thompson Company. Howard Henderson Papers, 1867-1978
[top]Descriptive Summary
TitleJ. Walter Thompson Company. Howard Henderson
Papers,
1867-1978
Creator
J. Walter Thompson Company.
Extent
4.8 Linear Feet
ca. 3,300 Items
Repository
ca. 3,300 Items
Duke University Rare Book, Manuscript, and Special
Collections Library
Language
English.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in the J. Walter Thompson Company Archives
have not been transferred to Duke University. For further information, see the
section on copyright in the Regulations and Procedures of the Rare Book,
Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Howard
Henderson Papers, Rare Book, Manuscript, and Special Collections Library, Duke
University.
Provenance
The Papers of Howard Henderson were transferred to the Rare Book,
Manuscript, and Special Collections Library from the J. Walter Thompson Company
in 1987.
Processing Information
Processed by: Katherine Hufstetler, Sabine Engel, Donna Longo
DiMichele
Completed July, 1996
Encoded by Stephen Douglas Miller
Processing of this collection was supported in part by gifts from
the J. Walter Thompson Company Fund and the John and Kelly Hartman
Foundation.
This finding aid is NCEAD compliant.
[top]
Biographical Note
| 1895 July 16 | Born in Hingham, Mass. |
| 1917 | Received AB from Harvard College, Cambridge, Mass. |
| 1918 |
Served in the US Naval Reserve Force as Yeoman First
Class.
Discharged at end of the war.
|
| 1919 | Joined Charles Scribner and Sons as a bill collector |
| 1919 | Joined the Charity Organization Society of New York City as a case worker. |
| 1919 Sept. - 1920 June | Was a Graduate student at Harvard Divinity School |
| 1920 | Taught English at Purdue University, Ind. |
| 1921 | Joined Watson Advertising Agency in Chicago as a Copywriter |
| 1921 October 31 | Joined J. Walter Thompson Co. (JWT), Chicago office, as a member of the Research Department. Soon promoted to a position as copywriter. |
| 1922 June 17 | Married Sarah Whitman |
| 1923 November | Transferred to J. Walter Thompson Co. Cincinnati office; worked in the Copy and New Business departments. |
| 1924-1935 | Served as a member of the City Charter Committee in Cincinnati; in 1935 elected Chairman of committee on Education. |
| 1926-1929 | Lectured on Marketing and Advertising in the Evening School, College of Commerce, at the University of Cincinnati |
| 1928 January | Became manager of JWT Cincinnati Office |
| 1935 | Was Director of the Hamilton County Good Government League, Cincinnati; Member of the Civic Club of Cincinnati; Trustee of Cincinnati Better Business Bureau. |
| 1936 January 1 | Elected Vice President and transferred to J. Walter Thompson Co., New York Office |
| 1939-1943 | Was Director of Bronxville, NY, Community Chest; |
| 1939 | Served as Civilian Defense World War II zone warden |
| 1943 | Elected to Bronxville Board of Education; president 1947-1949. |
| 1949-1960 | Was Director of Public Affairs Committee, a non--profit organization in New York City and publisher of Public Affairs Pamphlets. |
| 1953, September | Began working part-time for JWT after a serious illness. |
| 1955-56 | Worked as a consultant to the US Information Agency in Washington |
| 1956-1960 | Director of International Recreation Association |
| 1961 January 31 | Retired from the J. Walter Thompson Co. |
| 1965 June 27 | Wife Sarah died |
| 1966 July 15 | Married Leonore Turner |
| 1977 August | Struck by a car while visiting in Hingham, Mass.; never fully recovered from this accident. |
| 1981 October | Second wife Leonore died |
| 1982 January 10 | Died in Ridgewood, NJ |
Collection Overview
The papers of Howard Henderson, a J. Walter Thompson Co. advertising
executive, span the years 1867 to 1978, although the bulk of the material dates
from 1954 to 1960. The collection documents the history of the J. Walter
Thompson Company (JWT). In particular it illustrates changes in the company's
advertising philosophy through 1960; JWT's marketing strategies (especially the
use of new findings in the fields of psychology, sociology, and anthropology);
historical company and client relationships; structural relations and internal
policies; analyses of advertising media; the company's adaptation to the
changed business situation during World War II; and the career of Henderson and
his deep personal involvement with clients, colleagues, and contacts outside of
advertising. The material consists of correspondence, office files, memoranda,
notes, account histories, advertisements, reports, charts, scripts, clippings,
and printed materials. Clients represented include Andrew Jergens,
Chesebrough-Pond's (1930s and 1940s especially), Eastman Kodak International,
General Cigar, U.S. Playing Card Company (1930s and 1940s especially), NATO,
Union Central Life Insurance, Arbuckle, U.S. Brewers Foundation, and Standard
Brands (Fleischmann Yeast).
The
Correspondence Series
contains an extensive collection of letters relating to both personal and
business matters. Most of the correspondents have some connection to JWT,
either as employees or as clients, and they include William Groom, Axel Hornos,
Arno Johnson, Stanley Resor, Norman Strouse, James Webb Young, and John B.
Watson. The correspondence discloses reservations about the expansion of
consumer culture and advertising's role in it in the late 1950s; discusses
advertising as a vehicle for public benefit;, and evaluates new market
strategies.
The
Clients Series contains
material on accounts that Henderson worked on and illustrates the special
interest he took in his clients' success. Especially well-documented clients
include the Chesebrough-Pond's, U.S. Playing Card Company, General Cigar, and
Union Central Life Insurance Company accounts. This series documents JWT's
client relationships, the clients' products, specific campaigns, and JWT's
methods of acquiring new clients.
The large
Special Projects Series
comprises files that Henderson created when he began working for JWT half-time
and mostly out of his home. Because of the diverse nature of these files, the
series is organized into eight subseries. The first of these is the J. Walter
Thompson Company Study Subseries, which contains the research materials
Henderson collected for a study and survey of JWT's history. Henderson
originally designed his study to acquaint JWT employees with the roots of the
company and to pinpoint the sources of its basic strengths; however, it evolved
to include practical answers to specific conceptual and organizational issues.
Other well-documented topics include JWT's use of case studies; N. W. Ayer and
Son advertising agency; advertising strategies in the 1940s; development of the
JWT Consumer Panel; concerns with house advertising; information on the New
York Office, Detroit Office, and London Office; and London's Rowntree account.
Also included in this subseries are cables and letters that discuss sending the
London Office staff members' children to the US during the bombing in 1940. The
Case History Project Subseries complements the J. Walter Thompson Company Study
Subseries and includes copies of resulting case histories and some source
materials for the histories. Accounts studied for this project include Pan
American Airlines, Chesebrough-Ponds, Foundation for Commercial Banks, General
Cigar Company, Standard Brands, U.S. Brewers Foundation, U.S. Playing Card Co.,
and various coffee and tea accounts. The case histories detail successful
strategies that Stanley Resor and Henderson hoped would prove effective also
for other accounts.
The Eastman Kodak International Advertising Subseries in the
Special Projects Series
consists of materials generated during Henderson's business trip to research
improvements for the international Kodak campaign. Henderson also used this
trip to investigate prospects for securing individual European Kodak accounts
for JWT's international offices. The subseries includes business correspondence
relating to the trip, personal correspondence with Eastman Kodak personnel, and
an Eastman Kodak clippings file. A report on his trip to Europe documents
company thinking on the need to coordinate and to unify Kodak advertising in
all of Western Europe. The Copy Seminar Study Subseries contains materials
Henderson generated while investigating the effectiveness of JWT's Copy
Seminar. JWT's Copy Seminar was designed to teach staff members about copy
writing. Briefly covered in the series is the existence of a Women's Copy Study
Group designed specifically to promote copy writing talent among the company's
women staff. The subseries includes Henderson's findings and recommendations
along with memoranda relating to the purpose and process of the study. The
Personnel Department Subseries provides insight into J. Walter Thompson's
recruiting and hiring philosophy, especially as it regards gender. The material
highlights J. Walter Thompson's early recognition of the importance of women's
contributions to advertising. In general, the material collected in this series
emphasizes the company's desire to attract the best talent from the country's
colleges, shows the intense competition for the few openings each year at J.
Walter Thompson, and documents contemporary recruiting policy.
The Trade and Technical Department Study Subseries of the
Special Projects Series
consists of material on finances, statistics, organization, and policies of the
Department. The primary orientation of the materials is toward improving the
effectiveness of the Department. The comparatively low percentage of
advertising to the retail trade and ways to increase the company's profits in
this area are also revealed in this subseries. The International Offices and
Special Assignments for Sam Meek Subseries covers a variety of subjects, most
of which are related to J. Walter Thompson's international operations during
the time Sam Meek headed the International Division. Subjects include taxes on
national and international advertising, the use of television advertising
overseas, international visitors to the New York Office, international offices'
policy letters, advertising for NATO, fund raising for Johns Hopkins
University's School for Advanced International Studies, information on a
campaign for the Citizens' Committee to Keep N.Y.C. Clean, and JWT's research
procedures and general policy letters. The New Business Presentations Subseries
contains material on the company's administrative and departmental structure
and provides insight into JWT's procedures for securing new accounts.
The
Cincinnati Office Series
documents the early activities of the JWT office as well as Henderson's
transfer to the New York Office and his appointment as Vice President.
The
Clippings Series relates to
JWT, its employees and clients, and indicates how thoroughly Henderson involved
himself with the life of the company.
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Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Advertising executives.
- Advertising--Management.
- Advertising agencies--New York.
- Chesebrough-Pond's.
- J. Walter Thompson Company--History.
- Henderson, Howard, 1895-
- Eastman Kodak Company.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
Correspondence Series, 1914-1978
Primarily consists of personal correspondence between Henderson
and his friends and acquaintances. Many folders contain other materials
relating to the correspondent: biographical notes, articles, and speeches.
These files are arranged alphabetically by correspondent.
Following the individual files, correspondents are grouped
together alphabetically. Correspondents in this section include
Carroll Carroll regarding the history of the
Hollywood Office,
Henry Flower's personal letters and
solicitations for the presidential election of
1956,
A. H. Gunn and
Thayer Jaccaci containing biographical
information about
Henderson,
James Kennedy reminiscing about
J. Sterling Getchell, and a letter from
Ruth Waldo concerning her appointment as the
first woman vice president of JWT. A separate folder contains solicitations
Henderson received from various sources.
Box 1
Boyle, Joseph, 1959
Buchen, Walter, 1921-1955
Cherington, Paul T., 1939-1943
Coleman, Loyd Ring, 1931-1971
The folder for Loyd Ring Coleman includes information on the
Paris and Belgium Offices, including an anti-Nazi advertisement.
D'Olive, Gene, 1957-1959
(2 folders)
Groom, William, 1925-1962
(2 folders)
William Groom's folder includes information on the Cincinnati
Office.
Hornos, Axel, 1960
Johnson, Arno, 1947-1960
Nance, John James, 1927-1960
John James Nance's folder contains
correspondence concerning the
Cincinnati Office's attempt to get the
Frigidaire account.
Reeves, George C., 1943-1969
Resor, Stanley B., 1916-1964
(2 folders)
Stanley Resor's letters contain detailed
material on the development of testimonial advertising in the late
1920s and document
the strategy JWT used to contract a large number of Hollywood actresses for
their
Lux campaign.
Smilde, Lubertus, 1952-1965
Strouse, Norman, 1958-1971
Thompson, J. Walter, 1914-1937
Watson, John B., 1921-1960
Watson, John M., 1922-1970
Young, James Webb, 1924-1974
(4 folders)
Young, James Webb, advertisements: Collier's, 1922
A-B, 1936-1964
C, 1941-1966
D-E, 1947-1967
F-G, 1942-1964
H-I, 1941-1962
J-L, 1941-1978
M, 1940-1965
N-Q, 1937-1968
R, 1937-1965
S, 1937-1961
T-V, 1947-1966
W-Z, 1936-1974
Solicitations, 1954-1955
Clients Series, 1885-1975
Includes correspondence, memos, reports, account histories,
advertisements, clippings, printed material, including leaflets, pamphlets,
government documents and company annual reports, charts and graphs.
Andrew Jergens Co., 1920-1967
Chesebrough-Ponds:
The
Pond's files include material on life in
London during the
Blitz, the ways in which
World War II impacted the advertising
business, and the introduction of testimonial advertising. Also in the
Pond's material is a copy of the brief used
before the
Federal Trade Commission to defend the
advertising claim of
Pond's cream as a “Skin Vitamin”
Correspondence,
1937-1958,
undated
Correspondence,
London:
Gunning, Alick,
1938-1961
Hinks, William,
1938-1952
Rodgers, John,
1931-1950
Wenham, Keith,
1938-1962,
undated
Correspondence, miscellaneous,
1937-1952
Advertisements,
1887-1953,
undated
Advertising, sales, and profits by products,
1910-1958
Clippings,
1933-1961,
undated
Box 3
Consumer interview reports,
1940-1941
Box 4
Federal Trade Commission case, (“Skin
vitamin” cream),
1940s
History [of
Pond's Extract Co.] from
J. Walter Thompson Public Relations,
1960
Sales policy and advertising history,
1937-1944
Surveys, meetings, and other materials,
1885-1955
General Cigar Co., 1941-1969
The folders for General Cigar contain information on sponsorship
of radio commentators Raymond Swing and Raymond Clapper.
Gruen Watch, 1930
Klearflax Linen Looms, 1922-1923
United States Playing Card Co.:
Correspondence,
1938-1961
(2 folders)
Correspondence,
Allison Stanley,
1945-1975
(2 folders)
Case history,
1867-1957
Conference reports,
1927-1934
Miscellaneous,
1941-1975
Box 5
Richardson [Roofing] Co., Scholl Manufacturing Co., 1923
Swift and Co.: Wool Soap, Tendra (meat tenderizer), 1921-1936
The folder for
Swift and Company's Wool Soap product
contains a research project report on consumer use.
Union Central Life Insurance Co., 1932-1961
Special Projects Series, 1914-1963 and undated(bulk 1957-1963)
J. Walter Thompson Company Study Subseries, 1940, 1949-1961, undated
Contains the research materials compiled by
Henderson for his writing of the “
JWT Study,” a survey of
JWT's history, a trial draft of the study,
and a brief capsule version.
Box 5
Research materials,
1949-1961,
undated
(3 folders)
Research materials:
London office,
1940
Detroit office,
1958-1959
Trial version,
1959
"A Short History
of J. Walter Thompson Company,"
1960
Case History Project Subseries, 1914-1963
Contains the records of
Henderson's work on the compilation of case
histories of selected accounts.
Memoranda and notes,
1956-1962,
undated
Clients:
Chesebrough-Ponds (memos),
1959-1960
Chesebrough-Ponds,
1959
Coffee accounts
(Arbuckle Brothers,
Chase and Sanborn),
1914-1960
Foundations for Commercial Banks,
1958-1959
Box 6
General Cigar Co.: Source notes,
1917-1959,
1961,
1936-1963
New York Central Railroad (Flexi-van),
1958-1959
Scott Paper Co., Soft-weave,
1960-1961
Standard Brands,
1959
U.S. Brewers Foundation,
1959
United States Playing Card Co.,
1948
Eastman Kodak International Advertising Subseries, 1953-1961
Materials were generated from a research trip taken by
Howard Henderson and
Kodak representative
Richard Holtz to investigate advertising
practices in
Kodak's
European markets,
September to November,
1953. Consists of correspondence both business and personal, clippings,
pamphlets, reports, and slides. Slides show primarily store displays and
meetings; they also include pictures of the
J. Walter Thompson London office staff,
Charles Rheinstrom,
Shirley Woodell,
James Webb Young and his son, and
others.
Box 6
Report on International Trip,
1954-1955
Report on International Trip, slides to accompany,
1953-1954
Eastman-Kodak International meeting,
1958
The material contained in the International Meeting folder
delineates the long relationship between
J. Walter Thompson and
Kodak since
1930.
Idea for advertising [camera and science],
1958-1959
Correspondence,
1953-1958
(2 folders)
Correspondence, Personal:
Downing, Leonard C.,
1953-1955
Hornos, Axel,
1960-1961
Leghorn, Richard,
1954-1963
Clippings and pamphlets,
1953-1976,
undated
Copy Seminar Study Subseries, 1955-1958
Contains participant lists and notes on their activities in
their departments along with seminar literature. Arranged chronologically
within the sections.
Box 7
Study findings,
1958
Memoranda,
1957-1958
Participants and survey notes,
1955-1958
Material in the Participant and Survey Notes folder collects
data on Seminar participants, their time with the company, their reasons for
leaving, and lists criteria for judging prospective copy writers.
Seminar literature,
1956-1958
(2 folders)
Personnel Department Subseries, 1929-1960
Consists of a college recruitment booklet Henderson worked on in
1958, along with
background material, memoranda, and drafts of the booklet. In addition, there
is a section of memoranda, correspondence, and notes relating to personnel
recruitment and training for
1954 to 1958.
Included in this subseries is information on the Chicago Office training
program and a memo from
1939on
apprentices.
Box 7
College Recruitment Booklet:
Background materials,
1957-1958
Memos and background material,
1957-1958
Rough drafts,
1957
Recruitment and training,
1929-1960
Seminars,
1957-1960
The Seminars folder provides information both on the
increasing number of seminars, classes, and workshops taught at
J. Walter Thompson and on their
content.
Trade and Technical Department Study Subseries, 1944-1957
The memos and reports circulated to
Henderson and
John H. Morse, head of the
Trade and Technical Department, suggest cost
reductions by increasing economy, promoting efficiency, and terminating
unprofitable accounts.
1944-1957
(2 folders)
International Offices and Special Assignments for Sam Meek Subseries, 1926-1961
Consists of correspondence, reports, notes, memoranda, campaign
texts and scripts, and printed materials.
Citizens' Committee to Keep New York Clean,
1956-1960
(The material in the Keep N.Y.C. Clean folder provides an
example of a campaign that integrates public education and advertising.)
Citizens' Public Expenditure Survey,
1958-1959
Box 8
International Personnel Training,
1947-1960
International Policy,
1956-1960,
undated
(The International Policy folder provides insight into the
relations between the company's
New York Office and
J. Walter Thompson's international
offices.)
International visitors,
1957-1961
(International Visitors folder documents the increasing
involvement between the advertising business and national politics.)
Memos:
Sam Meek,
1926-1961
(The Memos folder contains materials mostly from the late
1950s that address
questions of growth, especially in
J. Walter Thompson's international
operations, and questions relating to new product development.)
North Atlantic Treaty Organization,
1956-1959
(3 folders)
(The
NATO folders document the advertising
campaign by
JWT that aimed to promote the
organization's image. These folders include ad texts, scripts for film
commercials, lyrics for a
NATO song, and a printed document
entitled
"Fifteenth Annual
Report of the Advertising Council,"
which contains information on other
Advertising Council campaigns that
JWT created.)
Box 8
Policy Letters,
1927-1960
(2 folders)
(The material in the Policy Letters folders address company
principles including promoting similar products for different clients,
adherence to standard practices throughout the company, conflict over ownership
of intellectual property in advertising, the relationship between agency and
advertiser, advertising contests and awards, interoffice operations,
commissions in international advertising, repetition of ads, and company
thinking about the usefulness of
Gallup-Robinson polls. There is also
substantial material on speculative presentations and whether they should have
a place in new business solicitations.)
Research Releases,
1956-1958
(The Research Releases folder contains substantial material
discussing
JWT's research procedures.)
School for Advanced International Studies, Johns
Hopkins University,
1957-1958
(3 folders)
(The School for Advanced International Studies, Johns
Hopkins University folders concern a fundraising drive among leading
U.S. businesses and potential
international contributors on behalf of the School.)
Box 9
Taxes on Advertising,
1957-1959
(The Taxes on Advertising folder contains newspaper clippings,
letters, and other documents that illustrate the struggle between the
advertising industry and local and state governments over proposals to tax
advertising. The folder also contains information about taxes on advertising
practices in
India,
France,
Italy, and the territory of
Hawii.)
Television Advertising,
1957-1959
(The
Television Advertising folder includes a
detailed memo on TV and movie theater commercials for overseas markets that
discusses ways of keeping costs down and the division of responsibilities among
representatives. There is also some material on the beginnings of
TV advertising in
Germany and a memo on services and
clients of the
Frankfurt office.)
U.S. Information Agency,
1956-1958
(The
U.S. Information Agency material offers a
glimpse of that agency's activities and its influence on overseas advertising
business.)
New Business Presentation Subseries, 1956-1960
Includes organizational charts of departments and offices
throughout
JWT, detailed information on competitors'
services in relation to services rendered by
J. Walter Thompson, and information on the
Company's account team structure. It also includes a presentation prepared by
Richard Brecker for
Sunkist Growers.
Box 9
1956-1950
Presentation to
Sunkist Growers,
1960
(2 folders)
Cincinnati Office Series, 1918-1936
Includes account figures of the Office from
1918 to 1935, a manual
of policy letters and operating principles of the Office, sample letters of
terms, correspondence on the
Marietta Chair,
Gruen Watch and
Jergens accounts, notices of account
termination, some advertising booklets, and correspondence relating to the
1935 closing of the
Cincinnati Office. Much of the correspondence
in this series is personal in nature and includes letters from
James Webb Young,
Stanley Resor,
William Groom,
Ruth Waldo, and
H. T. Stanton.
Box 9
Account figures,
1918-1932
New Business Presentation,
1933[?]
Correspondence and other materials,
1923-1935
(2 folders)
(One folder contains notes by
Henderson on a manuscript entitled
" World Peace Through
Advertising"
(1924) and a summary of
Henderson's
1928 speech
"Human Nature in
Advertising.)"
Advertisements booklets,
1925-1927
(The advertisement booklets are for
Hooven and Allison (rope),
Breneman (window shades), and
Richardson and Company (roofs).)
Henderson's transfer to
New York
Correspondence,
1935-1936
Personal Records and Information Series, 1925-1964
Consists of biographical information on
Howard Henderson, his personnel records from
the
1950s, information on
his investments, speeches that he gave, material concerning his search for an
academic position in
1930, and
correspondence and other information pertaining to three civic organizations of
which he was a leading member: the
Westchester County Civil Defense League, the
Public Affairs Committee, and the
International Recreation Association.
Biographical records and speeches,
1925-1956
Personnel matters,
1939-1961
Box 10
Financial records,
1930-1964
Organizations:
International Recreation Association,
1956-1960
Public Affairs Committee,
1954-1960
Westchester County Civil Defense Council,
1941
(The file on the
Civil Defense League includes
correspondence with
Helen Lansdowne Resor.) University
teaching position, queries about,
1930)
Clippings Series, 1944-1977
Includes clippings from
"J.W.T. News,"
Advertising Age,
The New York Times,
and other publications.
J. Walter Thompson Company and obituaries
A-C, 1945-1969
D-G, 1944-1969
H-L, 1946-1967
M-O, 1946-1968
P-R, 1947-1971
S, 1946-1972
T-Z, 1944-1972
Pictures Series, 1920-1959
Contains photographs of staff members from
J. Walter Thompson's domestic and
international offices, photographs of clients and of some client's display
windows, and slides of ads
Henderson worked on during his years in the
Cincinnati Office.
Box 11
Staff :
Antwerp, Belgium,
1949
Chicago,
1934-1949
(2 folders)
Cincinnati,
1927-1935
(5 folders)
London,
1949-1950
(3 folders)
Mexico,
1949
New York,
1956-1958
San Francisco,
1947
Miscellaneous,
1934-1959
(9 folders)
Chesebrough-Ponds:
Cincinnati,
1947
London,
1949
(3 folders)
New York,
1952
(2 folders)
Paris,
1949
General Cigar Co.:
New York,
1943-1947
(5 folders)
Stefenson, Edmund F.,
1949
Union Central Life Insurance Co., 1934
Miscellaneous:
London,
1949
Cincinnati,
1933-1934
(2 folders)
Advertisements (slides),
1920-
JWT Ovsz. Box 6
Oversize Material
Competitive advertisements:
Newspaper ads, tear sheets,
1923-1960
Tearsheets,
1923-1960
(2 folders)
Dealer brochures:
Crosley Radio Corp.,
1929-1930
General Cigar,
1937
Gruen Watch,
undated
Jergens,
1932-1934
O-ke-doke beermats,
1930s
U.S. Playing Card Co.,
1937-1943
Pictures:
Cartoons, by
Howard Henderson,
undated
(2 folders)
Drawing of
Howard Henderson,
1947
