Inventory of the J. Walter Thompson Company. Kennett Webb Hinks Papers, 1955-1963

J. Walter Thompson Company. Kennett Webb Hinks Papers, 1955-1963

J. Walter Thompson Company.

1.5 Linear Feet
900 Items

Duke University Rare Book, Manuscript, and Special Collections Library

English.

Collection is open for research.

However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.

[Identification of item], J. Walter Thompson Company. Kennett Webb Hinks Papers, Rare Book, Manuscript, and Special Collections Library, Duke University.

The Kennett Webb Hinks Papers were transferred to the Rare Book, Manuscript, and Special Collections Library from the J. Walter Thompson Company (JWT) in 1987.

Processed by: Katherine Rose

Completed April 1997

Encoded by Stephen Douglas Miller

Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.

This finding aid is NCEAD compliant.

The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs.

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.