Web Site Search

Ask us now

Preliminary Inventory of the J. Walter Thompson Company. Maury Holland Papers, 1948-1959 and undated

[top]

Descriptive Summary

Title
J. Walter Thompson Company. Maury Holland Papers, 1948-1959 and undated
Creator
J. Walter Thompson Company.
Extent
1.2 Linear Feet
750 Items
Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Language
English.
[top]

Administrative Information

Access Restrictions
Collection is open for research.
However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
In addition, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Maury Holland Papers, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The J. Walter Thompson Company. Maury Holland Papers were received by the Rare Book, Manuscript, and Special Collections Library as a transfer in 1987.
Processing Information
Processed by Andrea Franzius and Ruth E. Bryan
Completed Nov. 26, 2003
Encoded by Andrea Franzius, Lynn Eaton, and Ruth E. Bryan
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
            

[top]

Biographical Note

The J. Walter Thompson Company (JWT) was founded in New York in 1864 and is one of the world's oldest and largest advertising firms.

Maury (C. Maurice) Holland was a vaudevillian and Broadway actor (1920s) who worked for Columbia in both silent films and talkie shorts (1930s) and then joined the JWT New York Office's Radio and Television Department in 1936 to direct radio shows for the agency. The Radio/TV Department was responsible for creating and working with radio and television programs to advertise JWT client products. Among other programs, Holland directed Kraft Television Theatre, a live anthology drama series on NBC, from 1948 to the show's cancellation in 1958. He died Nov. 14, 1974 in Greenwich, Conn.

[top]

Collection Overview

The J. Walter Thompson Company, Maury Holland papers are dated 1948 to 1959 and include scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget information for selected shows (1958-1959), all produced by the New York Office's Radio and Television Department. Programs include Bat Masterson, The Jackie Gleason Show, Kraft Television Theatre, Naked City, and The Price Is Right. Actors represented include Milton Berle and Jackie Gleason. Clients include Kraft, Quaker Oats, Rinso Blue, and the Advertising Council. Also includes copies of outgoing correspondence to script writers, NBC, and the JWT Chicago Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
[top]

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
  • Holland, Maury.
  • Berle, Milton.
  • Gleason, Jackie, 1916-1987.
  • Masterson, Bat, 1853-1921.
  • J. Walter Thompson Company.
  • Walter Thompson Company. New York Office.
  • J. Walter Thompson Company. Radio and Television Department.
  • J. Walter Thompson Company. Chicago Office.
  • Kraft Foods Company.
  • Quaker Oats Company.
  • Advertising Council.
  • National Broadcasting Company, Inc.
  • Jackie Gleason show (Television program)
  • Price is right (Television program)
  • Naked city (Television program)
  • Kraft television theater (Television program)
  • Advertising--History.
  • Advertising executives--United States.
  • Television advertising--United States.
  • Television personalities--United States.
  • Comedians--United States.
  • Motion picture actors and actresses--United States.
  • Television plays, American.
  • Television programs--United States.
  • Scripts.
  • Memoranda.
  • John W. Hartman Center for Sales, Advertising & Marketing History.
List of Series in Collection
Accession 2003-0217
[top]

Preliminary Description of Unprocessed Collection

Accession 2003-0217

Box 1
[Attention: Contains pictorial materials]
Bat Masterson, 1958-1959   (2 folders)
Gleason AB scripts, 1958 Oct.-Dec.   (5 folders)
Milton Berle, probably 1958
Mitch Miller, probably 1959
Naked City, probably 1958-1959   (2 folders)
The Price Is Right commercials, probably 1958   (2 folders)
The Jackie Gleason Show, 1958-1959   (2 folders)
The Price Is Right, probably 1958   (2 folders)
Box 2
[Technical Services staff may need to reformat newsprint, coated fax paper, or other brittle paper.]
[Attention: Contains pictorial materials]
Budberg correspondence, probably 1957-1958
Budgets, 1958
Chicago correspondence, 1958
Chicago correspondence- Naked City, probably 1959
Coldene, probably 1959
East Coast production bills, 1958
Folios, probably 1959
Gleason tape bills, probably 1958
J.P. MC Evoy, probably 1959
Kraft, 1948-1955 and undated
Kraft bills, probably 1958
Kraft show, probably 1958
Kraft summer budget, 1958
Miscellaneous letters, 1958
Miscellaneous memos, 1958
Most Blessed Woman releases, probably 1958   (2 folders)
NBC correspondence, 1958
Quaker Oats commercials, probably 1959
Radio clippings, 1949
Returned scripts, 1958
Rinso Blue, probably 1958
Talent Associates, probably 1958   (2 folders)
Includes scripts and memoranda regarding Kraft Mystery Theatre.
Talent Associates II, 1958 and undated
Includes scripts and memoranda regarding commericals for the Advertising Council.
Teletypes, 1958