Inventory of the J. Walter Thompson Company. Newsletter Collection, 1910-2005
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
J. Walter Thompson
Company.
Title
J. Walter Thompson Company.
Newsletter Collection,
1910-2005
Language of Material
Material
in English,
Spanish, German, French,
Italian, Portuguese
Extent
17 Linear Feet
9000 Items
Abstract
9000 Items
The J. Walter Thompson
Company (JWT), founded in 1864, is one of the largest enduring advertising
agencies in the U.S.
The Newsletter Collection comprises the
agency's internally produced newsletters, which date from 1916 through 2005.
Newsletters survive from the main office, certain domestic and international
offices (particularly from Atlanta, Chicago, Detroit, London, Los Angeles, New
York and San Francisco), and divisions and affiliates (especially Brouillard
Communications; Lord, Geller, Federico, Einstein; Dialog; and Thompson
Recruitment Advertising) of JWT. Topics contained in the newsletters include
staff biographical information; office events; account and client news;
featured campaigns; marketing; merchandising; consumer behavior; research and
planning; developments and issues in television, radio, and print media; and
personal activities of the staff. Most of the newsletters are in English, but
German, Spanish, French, Italian and Portuguese language publications are also
present. As the Company continues to publish house organs, the collection will
continue to grow.
[top]
Administrative Information
Access RestrictionsCollection is restricted.
Rare originals are closed to researchers. Please consult use copies
as indicated in the Detailed Description of Collection.
Materials less than 15 years old are closed to non-JWT users.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Newsletter
Collection, Rare Book, Manuscript, and Special Collections Library, Duke
University.
Provenance
The J. Walter Thompson Company. Newsletter Collection was received
by the Rare Book, Manuscript, and Special Collections Library as a transfer in
1987.
Processing Information
Processed by Richard Collier, March 2006
Encoded by Richard Collier
Completed March 2006
Accession is described in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
[top]
Collection Overview
The J. Walter Thompson Company (JWT) Newsletter
Collection comprises the advertising agency's internally produced
newsletters, which date from 1916 through 2005. Included are newsletters from
the main office, certain domestic and international offices (particularly from
Atlanta, Chicago, Detroit, London, Los Angeles, New York and San Francisco),
and divisions and affiliates of JWT (especially Brouillard Communications;
Lord, Geller, Federico, Einstein; and Thompson Recruitment Advertising). The
newsletters document JWT's business over the years by providing a forum for JWT
staff worldwide to report on their activities and on developments in the
advertising industry. Topics include staff biographical information; office
events; account and client news; featured campaigns; marketing; merchandising;
consumer behavior; research and planning; developments and issues in
television, radio, and print media; and personal activities of the staff. In
addition, the newsletters reflect many aspects of the corporate culture that
set the tone of life in JWT offices. They report events such as blood drives,
baseball games, office parties, staff retreats, and more. The sense of civic
duty that JWT tried to instill in its personnel by encouraging its staff
members to volunteer in their communities runs through many of the newsletters,
particularly in the 1950s and 1960s, often concurrent with the agency's
Ad Council and public service work.
The physical form of the newsletters evolved from several stapled,
typewritten pages in the 1910s and early 1920s, to a (usually) four-page
typeset newsletter in the 1950s, to a short newsprint magazine in the 1970s, to
a longer glossy magazine in the 1980s. In the 1990s, some newsletters switched
to a fully electronic format. The entries for each newsletter in this inventory
detail the frequency of publication of the newsletters, the availability of
indexes, irregularities in volume numbering and dating, and other pertinent
information. Most of the newsletters are in English, but German, Spanish,
French, Italian and Portuguese language publications are also present.
Publications will be added to the collection as the archives receives and
processes newsletter additions.
The collection is arranged into three series and four indexes:
Main Newsletters, Domestic
Newsletters, and International Newsletters;
and an Alphabetical List of Newsletter Titles, an
Alphabetical List By Client of
"Campaign of the Week"
Articles,
News Bulletin Contents by Author,
and
News Bulletin Contents by
Title.
The Main Newsletters Series holds the
primary house organ for the company and includes some market research results
as well as the opening of many international offices in 1929 and 1930.
Newsletter articles includes account news, client lists--or account gains and
losses--and biographies and short notes on JWT staff, including professional
accomplishments, promotions and transfers, visits to other JWT offices, and
personal events (i.e. marriages, births, and deaths).
The Domestic Newsletters Series is divided
into three subseries--Offices, Divisions, and Other
Newsletters. The Offices Subseries documents
activities in the major JWT offices in the U.S.--Atlanta, Chicago, Detroit, Los
Angeles, New York, and San Francisco. The office newsletters reported account
gains and losses, campaign updates, and other business news, with substantial
coverage of local events such as staff promotions and transfers, wedding and
birth announcements, office parties, anniversaries, company-related sports
events, personal and social news. They also updated local staff on news from
elsewhere in the agency. Many of these publications were issued regularly as
supplements to the main company newsletter published in New York; for instance,
the
"New York News,"
at some points during
the 1960s, was printed on the back page of the
J. Walter Thompson Company News. The
Divisions Subseries includes newsletters from
subsidiaries and corporate divisions such as
Brouillard Communications (JWT division for
corporate advertising and public relations),
Dialog (JWT division for public relations),
Lord, Geller, Federico, Einstein (JWT affiliate for
premium advertising), and
Thompson Recruitment Advertising (previously named
World Wide Agency, the JWT division for employee recruitment advertising). The
newsletters report client gains and losses of the division and its individual
offices, staff transfers and promotions, marriage and birth announcements, and
other personal and social news. Some newsletters primarily address issues and
developments pertaining to the specific aspect of advertising with which the
division/affiliate concerns itself. The Other Newsletters
Subseries includes publications that deal with advertising issues beyond
a specific office's activities, along with newsletters issued by the
Information Centers of the New York and Chicago offices that described their
holdings or abstracted articles from newspapers and magazines relating to
advertising. The newsletters address a broad range of issues relating to the
advertising industry--marketing; merchandising; research; planning; consumer
behavior; client news; major staff changes for agency executives from JWT
offices worldwide; reports on single accounts or industries; and reports from
the television, radio, print, and other media.
Newsletters from JWT offices in Canada, Latin America, Europe,
Asia/Pacific, and Africa are found in the International
Series. Most of these newsletters report the business of the offices and
of the agency as a whole, noting account gains and losses, campaign results,
market surveys, and other developments. News of office parties and
anniversaries, employee transfers and promotions, staff birthdays and
marriages, visits from JWT executives from other offices, and other social and
cultural news are often included in the newsletters; for some newsletters, such
lighter news comprises the bulk of the information published. A few newsletters
cover much more specific marketing topics, such as
Food and Drink News from London and
JWT Media Information from Australia.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- J. Walter Thompson Company.
- J. Walter Thompson Company. Atlanta Office.
- J. Walter Thompson Company. Chicago Office.
- J. Walter Thompson Company. Detroit Office.
- J. Walter Thompson Company. London Office.
- J. Walter Thompson Company. Los Angeles Office.
- J. Walter Thompson Company. New York Office.
- J. Walter Thompson Company. San Francisco Office.
- Brouillard Communications, Inc.
- Dialog (Firm)
- Lord, Geller, Federico, Einstein.
- Thompson Recruitment Advertising.
- Advertising agencies.
- Advertising agencies--History.
- Advertising--Research.
- Consumer behavior.
- Corporate culture.
- House organs.
- Marketing research.
- Newsletters.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
Main Newsletter Series, 1910-1986
The Main Newsletters Series comprises
the primary house organ for the company, in all versions over time, from 1916
through 1986, when JWT became a unit of the
WPP Group. The newsletter addressed issues of
importance to the entire company, with articles on account news, client
lists--or account gains and losses--and biographies and short notes on JWT
staff, including professional accomplishments, promotions and transfers, visits
to other JWT offices, and personal events (i.e. marriages, births, and deaths).
The series also documents the results of both general and client-specific
market research surveys, as well as general discussions of various markets and
industries; television, radio, and print media developments (sometimes
including listings of programs sponsored by JWT clients); and news from and
profiles of JWT's offices and divisions around the world.
There are some gaps in publication of these newsletters, most
notably 1931-1945 and 1970-1975. Coverage of international affairs varies
substantially, though all of the titles in this series provide some news from
JWT's offices overseas. The richest sources of JWT international news are the
newsletters of the 1970s and 1980s, when there is a substantial increase in the
frequency and depth of attention paid to JWT operations globally. See also the
International Newsletters Series. One particularly
useful source is
"Thumbnail Sketches,"
a column
published regularly in the newsletter from 1946 to 1964 which profiled JWT
staff. Also common were reports on JWT advertising campaigns and their
subsequent impact on both the market and the client; from 1946 until roughly
1962, the newsletters featured the
"Campaign of the Week,"
detailing
particularly successful campaigns. A listing of
"Campaign of the Week"
topics appears at the end of
the finding aid.
The newsletters in this series were all published by the New York
office, sometimes with local office newsletter inserts (see the
Domestic Newsletters Series: Offices Subseries and
the International Newsletter Series); copies of
advertisements or management correspondence were sometimes attached as well.
The newsletters are organized chronologically by the date range
of publication. Folders containing correspondence relating to newsletters
precede the listing of newsletter titles.
Large-format issues have been relocated to Oversize Newsletters. A dummy folder has been placed at
the item's logical location within the container list, with the title enclosed
by brackets and its physical location noted.
Restrictions to access: Materials less
than 15 years old are closed to non-JWT users. Where an item has been removed
from containers and relocated, a dummy folder has been placed at the item's
logical location within the container list, with the title enclosed by brackets
and its physical location noted. In addition, bound and unbound originals of
the 1922-1930
News Bulletin are closed to non-JWT
users. Patrons may consult Use Copies that are available in the files.
Box MN1
Correspondence relating to newsletters,
1910-1976 and
undated
(4 folders)
1916-1922, News Bulletin
Issued weekly 1916-1921, and approximately biweekly from 1922
on. No issues were published between numbers 55 (1917 July 9) and 56 (1918 July
8); numbers 69/70 (1918 Oct. 7/14) and 71 (1921 Mar. 15); and numbers 81 (1921
June 17) and 82 (1922 Jan. 9). Some issues include original JWT advertising
and/or confidential letters attendant to these bulletins.
Box MN2
1916 June 16-1922 Mar.
25
(15 folders)
1922-1930, News Bulletin
These booklet-size serial publications share a title with the
earlier
News Bulletin, but otherwise are
different organs. They were published from 1922 to 1930 for external
distribution, and contain articles by JWT personnel and outside contributors,
primarily on topics of general interest to members of the advertising industry.
Included are articles about consumer motivation, excerpts from market surveys,
currentl client lists, and occasional JWT staff news. Originally issued
monthly, beginning in February 1922, but publication became irregular, with no
issue for September 1923, and varying numbers of issues for subsequent years.
Issues are numbered sequentially (numbers 83-141) up to December 1929. In 1930,
the publications's name changed to
J. Walter Thompson Bulletin, with
new numbering.
Box MN3
Bound originals (Closed to non-JWT
researchers. See Use copies, box MN5)
Box MN4
Unbound originals (Closed to
non-JWT researchers. See Use copies, box MN5)
Box MN5
Use copies,
1922-1930
(10 folders)
1923-1931, Newsletter
Published weekly 1923-1927, and biweekly from 1927 June-1929.
Volume numbering begins 1928 Jan. 1 with Vol 10, no. 1. Published in one volume
per year, while numbers ran continuously. Some issues include an index to
previous issues.
Box MN6
1923 Nov. 15-1925 May
7
(12 folders)
Issue 72 not published.
Box MN7
1925 May 14-1927 Feb.
17
(14 folders)
Box MN8
1927 Feb. 24-1929 Dec.
15
(9 folders)
Vol. 10, no. 3 (1928 Feb. 1) mislabeled as Vol. 10, no. 2;
Vol. 10, no. 23 not published. Vo1. 11, no. 44 repeated (1929 Oct. 1 and Oct.
15).
[ 1930-1931, J.W.T. News: Removed to Oversize Newsletters, box OV1]
1945, J. Walter Thompson Co. News Bulletin
1946, J.W.T. Weekly News
1946-1950, J.W.T. News
(8 folders)
1951-1970, J. Walter Thompson Company News
Published (more or less) weekly, 1951-1963 except biweekly in
July and August, 1964-1970.
1951 Jan. 1-1956 Dec.
31
(12 folders)
Vol. 11, no. 48-53 (1956 Nov. 26-Dec. 31) mislabeled as Vol.
9, no. 48-53.
Box MN11
1957 Jan. 7-1960 Dec.
28
(8 folders)
Vol. 13, no. 34 (1958 Aug. 25) misdated as Sept. 1, 1958; Vol.
14, no. 19 (1959 May 13) mislabeled as Vol. 14, no. 18.
Box MN12
1961 Jan. 11-1964 Mar.
27
(7 folders)
Includes undated Christmas issues. Vol. 16, no. 19 (1961 May
17) mislabeled as Vol. 16, no. 18; Vol. 16, no. 20 (1961 May 25) mislabeled as
Vol. 16, no. 19; and Vol. 16, no. 42 (1961 Oct. 25) misdated as Nov. 1, 1961;
Vol. 17, no. 36 (1962 Sept. 7) mislabeled as Vol. 17, no. 37.
Box MN13
1964 Apr. 3-1965 Dec.
30
(7 folders)
Includes unnumbered Nov. 11 blackout issue.
Box MN14
1966 Jan. 7-1967 Dec.
29
(6 folders)
Vol. 21, no. 33 (1966 Oct. 7) mislabeled as Vol. 21, no. 32;
Vol. 22, no. 25 probably not published.
Box MN15
1968 Jan. 5-1970 June
2
(7 folders)
Vol. 23, no. 21 (1968 June 14) mislabeled as Vol. 23, no. 20;
Vol. 24, no. 18 repeated (1969 May 2 and May 9); Vol. 24, no. 28 (Aug. 8)
missing all but pp.3-6.
1957-1968, JWT News (Bound editions)
1957-1962
(3 volumes)
Box MN17
1963-1966
(4 volumes)
Box MN18
1967-1968
(2 volumes)
Box MN19
1975-1978, JWT News
(2 folders)
Some issues combined. December issues dated Christmas 1976,
1977.
1978-1980, JWTNews
(2 folders)
Published bimonthly 1978-1979, quarterly in 1980.
1982-1986, J. Walter Thompson News (including index 1982-1985)
(4 folders)
Published quarterly.
Domestic Newsletter Series, 1935-2005
Offices Subseries, 1935-2005
Includes newsletters published by or focused on the activities
of specific JWT offices. The frequency and regularity of publication of the
newsletters vary substantially, from office to office and from year to year.
See also the Other Newsletters Subseries for
newsletters published by these offices related to specific issues in
advertising. Organized alphabetically by office, therein by title. Runs may be
incomplete within a particular year.
Large-format issues have been relocated to Oversize Newsletters. A dummy folder has been placed at
the item's logical location within the container list, with the title enclosed
by brackets and its physical location noted.
Restrictions to access: Materials
less than 15 years old are closed to non-JWT users. Where an item has been
removed from containers and relocated, a dummy folder has been placed at the
item's logical location within the container list, with the title enclosed by
brackets and its physical location noted.
Atlanta
Monthly Happenings, 1982-1986
(3 folders)
Office, client, and personnel news.
[ Owl and the Lamp, 1992-1993: Removed to Restricted Newsletters, box RN1]
Chicago
Consumer Response, 1980-1985
Addresses issues in marketing, merchandising, and consumer
behavior.
Information Center Flash, 1970-1973
(6 folders)
Excerpts from magazines and newspapers addressing American
business and society. Usually issued twice per week by the Information Center
(less frequently and with shorter excerpts towards end of run). Continues
JWT Library Flash.
JWT Library Flash, 1959, 1962, 1964, 1966-1968
(5 folders)
Excerpts from magazines and newspapers addressing American
business and society. Usually issued daily by the Information Center. Most
holdings in 1962 and 1967. Continued by
Information Center Flash.
[ Listener, 1993: Removed to Restricted Oversize Newsletters, box ROV1]
Michigan Avenews, 1970-1973
(3 folders)
Office, client, market, and personnel news. Frequency of
publication varies from biweekly to bimonthly.
Move Memos, 1989
Newsletter concerning issues surrounding move of the office
to the 900 North Michigan Avenue address.
Newsletter J. Walter Thompson Chicago, 1982-1983
Light office and personnel news. Published every six
months.
Sales Promo Update, 1983-1984
Memoranda addressing promotional campaigns. Frequency of
release varies from weekly to monthly. First two memos labeled
"Promotion Update."
[ Talker, 1992-1998: Removed to Restricted Newsletters, box RN1]
[ Talker Online, 1998-1999: Removed to Restricted Newsletters, box RN1]
Weekly News Digest, 1968-1969
(7 folders)
Agency, office, and client news from the Chicago office;
also reports on general American business news.
Westwords, 1978
Light office and personnel news. Also covers Los Angeles and
San Francisco offices. Published monthly.
Detroit
Detroit Ad-Vocate, 1974
Office and personnel news. Published bimonthly.
Detroit Thompson Times, 1978-1980, 1982-1986
(4 folders)
Light office and personnel news. Published twice a year,
1978-1980, and bimonthly, 1982-1986. Holdings spotty for 1984-1986. Includes
JWT edition of 1983 March issue of
Monthly Detroit.
FOB Detroit, 1966-1973
(3 folders)
Light office and personnel news. Published bimonthy and
monthly late 1972-1973.
[ Ford/Thompson Times, 1999-2005: Removed to Restricted Newsletters, box RN1]
[ JWTimes, 1995-1998: Removed to Restricted Newsletters, box RN1]
JWT Detroiter, 1975-1977
Light office and personnel news from the Detroit office.
Includes several photographic essay supplements.
JWT Directions: The Newsletter of J. Walter Thompson/Detroit, 1983
Essays on issues in marketing and advertising, particularly
relating to the automotive industry.
Mail Call, 1950-1951
Direct mail, direct marketing issues and campaigns.
News from J. Walter Thompson Detroit, 1988-1994 (1991-1994 folder removed to Restricted Newsletters, box RN1)
(4 folders)
Office, client, and personnel news. Published 4-5 times per
year.
Box DO6
This Week in Detroit, 1956-1962
(10 folders)
Light office and personnel news.
Los Angeles
Also see
Westwords,
1978, filed with the
Chicago Office newsletters.
Box DO7
J. Walter Trumpet, 1989
Office, agency, client and personnel news. Published roughly
monthly.
JWT Times, 1985-1986
Office, agency, client, and personnel news. Published
roughly monthly.
Thompson Times, 1974-1976
Office, client, and personnel news.
New York
[ 402 Lex, 1982-1986: Removed to Oversize Newsletters, box OV2]
Finger-Tip Facts on Business, 1951
Flagship, 1975-1976
Office, client, and personnel news. Published weekly.
Continues
JWT Friday.
Flash, 1937-1938
Office, client, and personnel news. Also includes some news
from other offices, both domestic and international. Published weekly.
Continues
News Flash.
Information Center, 1983
Information regarding reference resources available from the
office's Information Center.
Inside NYO, 1976-1978
(2 folders)
Light office and personnel news. Published roughly
biweekly.
J. Walter Thompson Company New York News, 1970-1973
(5 folders)
Head title varies: New York New York
New York; New York New York;
New York; New York
News. Office and personnel news. Usually published biweekly. Frequent
minor changes in title and subtitle. Continues
New York News (1963-1970).
Continued by
JWT Friday.
Junior News, 1935-1936
(4 folders)
Byline reads:
"Issued by and for
the Apprentice Group of the New York Office..."
Primarily covers broad
issues in advertising; also some agency and office news. Published monthly.
Continues
J.W.T. Co. Junior News.
Box DO9
JWT Friday, 1973-1975
(5 folders)
Office, client, and personnel news. Published weekly.
Continues
J. Walter Thompson Company New York
News. Continued by
The Flagship.
[ JWT Front and Center, circa 1942-1945: Removed to Oversize Newsletters, box OV2]
Keep in Touch: A Monthly Guide to What's Happening in Art, Fashion, Theater, Film and Music, 1975-1976
Covers New York cultural scene. Compiled by the Creative
Department. Subtitle varies.
New York News, 1963-1970, 1972
(7 folders)
Office, client, and personnel news. Published weekly. Some
issues were published as the single back page of the main newsletter,
J. Walter Thompson Company News.
If an issue cannot be found, check the Main Newsletter
Series boxes to see if the issue might have been inserted into the
corresponding issue of the
J. Walter Thompson Company News.
Continued by
J. Walter Thompson Company New York
News.
The New York Thompson, 1978-1982 (Issues for 1978-1981 removed to Oversize Newsletters, box OV2)
Light office and personnel news from the New York
office.
News Flash, 1937
Office, client, and personnel news. Also includes some news
from other offices, both domestic and international. Published weekly.
Continued by
Flash.
Box DO10
People: Monthly Bulletin of the J. Walter Thompson Company, 1937
(2 folders)
Articles on advertising and broader issues in society and
business. Magazine format.
Previews, 1962, 1965, 1967
Reviews and summaries of new holdings of the New York
office's Information Center.
Project 466, 1981
Newsletter informing New York staff of issues related to
summer 1981 move from 420 Lexington Avenue to 466 Lexington Avenue.
Service Newsletter, 1942-1945
(3 folders)
Reports news from JWT staff serving in the United States and
Allied armed forces in World War II. Published monthly. Most but not all staff
mentioned came from New York Office, the rest from both domestic and
international offices.
[ Target, 1991-1992, 1994: Removed to Restricted Newsletters, box RN1]
San Francisco
Also see
Westwords,
1978, filed with the
Chicago Office newsletters.
Box DO11
[ Change, 1995-1996: Removed to Restricted Newsletters, box RN1]
Earthquaking News, 1973
Light office and personnel news.
J. Walter Thompson Company News, 1966-1968
Light office and personnel news. Inserted into the main JWT
newsletter.
Madcap Melodies, 1985-1986
Light office and personnel news. Published every one to four
months.
Divisions Subseries, 1974-2000
Newsletters published by JWT divisions and subsidiaries.
Organized alphabetically by division name, and then alphabetically by name of
publication.
Brouillard Communications
Communications Watch, 1981-1987
(6 folders)
Subtitled
"...an overview of major
trends and developments in the world of communications, particularly from the
corporate point of view."
Published monthly in New York.
Fog Talk, 1982-1987
(6 folders)
Office, client, and personnel briefs. Published monthly in
New York. Continues
Inside News. Continued by
Foghorn.
Foghorn, 1987-1990
Office, client, and personnel briefs. Published monthly in
New York. Continues
Fog Talk.
Inside News, 1981-1982
Office, client, and personnel briefs. Published monthly in
New York. Continued by
Fog Talk.
Dialog
Dialog Among Us, 1974
Division, client, and personnel news. Published monthly.
JWT Group
Letter from the Chairman, 1983-1984
Periodic briefings on broad company news.
JWT Specialized Communications
[ Live Wire, circa late 1990s-2000: Removed to Restricted Newsletters, box RN1]
Lord, Geller, Federico, Einstein
LGFE Newsletter, 1984-1985
Light office and personnel news from the corporate
advertising division. Published monthly in New York.
Thompson Recruitment Advertising (Formerly named World Wide Agency.)
The Client Tell, 1980-1985
(5 folders)
Employment and recruitment news and issues. Published
bimonthly (later quarterly) from division's office in Baltimore.
Box DO13
Thompson Today, 1981-1985
(21 folders)
Weekly newsletter of Thompson Recruitment Advertising.
Division, office, and client news. Recruitment issues and news, with many case
studies. Published from the Baltimore office.
Thompsonline, 1984-1985
(2 folders)
"The Employee Newsletter of
Thompson Recruitment Advertising..."
Personnel news from the division's
United States offices. Published quarterly from Los Angeles office.
Other Newsletters Subseries, 1940-1999
Newsletters produced by various offices that focus on issues of
broad company interest. Organized alphabetically by name of newsletter.
Box DO14
60 Seconds: News and Reviews from Media Resources and Research, 1985-1989
(2 folders)
Brief summaries of news from television, radio, computers, and
other related areas. Published biweekly by the Chicago office.
Change in the Marketplace, 1976-1977
"A periodical bulletin from J.
Walter Thompson Co. covering topical issues of concern to marketers."
Covers a broad range of consumer products and issues. Published by the New York
office.
Consumer Briefs, 1987
General American consumer news. Published by the Strategic
Services Department of the New York office.
Electronic Media Update, 1979-1986
(7 folders)
News and issues in television, cable, and other sectors of the
media industry. Published monthly by the New York office.
Box DO15
Food for Thought, A Marketing Report from JWT, 1957-1962
(2 folders)
National supermarket news. Published by the Merchandising and
Trade Relations Division of the Chicago office.
Food Service News, 1960-1961
News from the food service industry. Published irregularly by
the Chicago office.
[ In the News, 1995, 1998-1999: Removed to Restricted Newsletters, box RN2]
Industry News Digest, 1969-1970
(6 folders)
News summaries from retailing and industry. Published every
few weeks by the Marketing Services Department of the New York office for
account representatives.
J. Walter Log, 1987
Newsletter of the JWT Archives.
[ J. Walter Thompson Kid Stuff, 1994-1995: Removed to Restricted Newsletters, box RN2]
J. Walter Thompson World, 1989-1992 (1991-1992 folder removed to Restricted Newsletters, box RN2)
J. Walter Thompson Worldwide Update, 1986-1987
Highlights of agency, office, client, and senior staff news,
events, and awards for offices, both domestic and international. Published by
the New York office for JWT executives.
J. Walter World, 1988-1989
Highlights of agency, office, client, and senior staff news,
events, and awards for offices, both domestic and international.
JWT Campaign News, 1972-1973
"On soaps, detergents, toiletries.
For the use of JWT groups on Unilever accounts."
Covers both domestic and
international campaigns. Published bimonthly.
Box DO16
JWT Company World, 1963, 1970-1972
(3 folders)
Magazine-format overview of company activities, history, and
personnel. 1963 issue is a mock-up copy. Starting with the Sept. 1970 issue the
title becomes
J. Walter Thompson Company World.
Published roughly monthly.
JWT Greenwatch, 1990, 1993 (1991-1993 folder removed to Restricted Newsletters, box RN2)
JWT World Highlights, 1973-1975, 1977
(2 folders)
Agency, client, and staff news for both domestic and
international offices. Circulated only to JWT executives. Published every few
months. Includes division notes and text of two speeches by Don Johnston.
J.W.Trends, 1974-1977, 1990-1992, 1994 (1990-1994 folder removed to Restricted Newsletters, box RN2)
(12 folders)
"Brief notes about business,
technological, and social trends..."
Published weekly by the Chicago
office's Information Center.
1974-1975
(1-5 of 12 folders)
Box DO17
1976-1977, 1990-1992,
1994 (1990-1994 folders removed to Restricted Newsletters, box
RN2)
(6-12 of 12 folders)
Management News Summary, 1982-1986
(4 folders)
Highlights of agency, office, client, and senior staff news,
events, and awards for offices both domestic and international. Published every
one to two months by the New York office for JWT executives.
Matter of Fact: News and Comment from the JWT Marketing Research Dept., 1966-1967
Media and market research news. Published several times per
year.
Media Report, 1966-1985
(31 folders)
Includes
Network Notes.
Box DO18
1966-1974
(1-12 of 31 folders)
Box DO19
1975-1982
(13-24 of 31 folders)
Box DO20
1983-1985
(25-31 of 31 folders)
Merchandising News, 1940
News of merchandising from across the United States and from
various industries as well as the armed forces. Published from the New York
office.
New Products Bulletin, 1978
Single-page notices of new product introductions.
Once Over Lightly, 1979-1986
One-page discussions of topics in marketing research and
planning. Each issue written by single member of the Research and Planning
Department in the New York office. Frequency of publication varies from
bimonthly to annually.
Print Capsules, 1987
News from the magazine and newspaper publishing industries.
Published bimonthly by the Chicago office.
Profit-Sharing Plan News, 1950
Information about JWT profit-sharing plans for staff.
Skilled Techniques in Guiding Group Action, 1956-1960
Articles on group activities and dynamics. Not obviously
related to advertising issues. Topics addressed include creative and visual
arts, fund-raising, and food and nutrition. Published by JWT's Educational
Service in the New York office.
White Papers, 1990-1993 (1992-1993 folder removed to Restricted Newsletters, box RN2)
Monographic reports on special topics.
[ World News Roundup, 1997-1999: Removed to Restricted Newsletters, box RN2]
International Newsletter Series, 1929-2004
Includes newsletters published by JWT's international offices.
Whether or not JWT maintained more than one office in a particular country,
usually one newsletter covered the market news of the whole country or major
regions as well as the specific news of the offices (for example,
The Commodore's Log of Canada,
reporting from the Montreal, Toronto, and Vancouver offices, and
Boletim JWT of Brazil covering the São
Paulo and Rio de Janeiro offices). The newsletters are usually in the dominant
language used by the local office, although some are in English.
In general, holdings are uneven. The two main periods where the
holdings are deepest are the late 1950s to the middle of the 1960s and the
first half of the 1980s, perhaps due to JWT events at the 1964-1965 New York
World's Fair and the 1984 Epcot Swap Shop. The one nearly complete collection
of international newsletters is the run of
"Round the Square,"
published by
the London office from 1951 to 1986.
Organized by geographical area in the following order: Canada;
Latin America; Europe; and Asia/Pacific/Africa. Countries are then listed
alphabetically, and then publications are listed alphabetically, except for
"general"
publications that cover all of Latin
America and all of Europe. These items are found under the
"General"
heading at the beginning of each
geographical area.
Large-format issues have been relocated to Oversize Newsletters. A dummy folder has been placed at
the item's logical location within the container list, with the title enclosed
by brackets and its physical location noted.
Restrictions to access: Materials less
than 15 years old are closed to non-JWT users. Where an item has been removed
from containers and relocated, a dummy folder has been placed at the item's
logical location within the container list, with the title enclosed by brackets
and its physical location noted.
Canada
The Commodore's Log, 1974-1976
(3 folders)
Agency and office news from the Toronto, Montreal, and
Vancouver offices. In English.
J. Walter Thompson Company News, 1970
Agency and office news from the Toronto, Montreal, and
Vancouver offices. In English.
OK! (with corrections), 1959-1963
Light news and personalities of the Toronto office. Issued
monthly. In English.
Latin America
General
Aquí Latinoamerica, 1966-1967
Agency, client, and personnel news from JWT's offices
throughout Latin America. Published monthy, in Spanish.
Qué pasa in JWT AmericaLatina, 1982
Agency and personnel news from JWT's offices in Latin
America. Published in Caracas, in English.
Argentina
Bolétin J.W.T.A., 1956
Office, client, and personnel news from Argentina. Published
quarterly (?) by the Buenos Aires office, in Spanish.
Bolétin del Centro de Informaciones de JWTA, 1968
Published bimonthly, in Spanish.
Brazil
A Régua "T" : boletim bimestral de J. Walter Thompson Company do Brasil, 1958
Office, client, and personnel news from Brazil. Published
bimonthly, in Portuguese. Covers São Paulo, Rio de Janeiro, and Porto Alegre
offices.
Boletim JWT: órgão informativo mensual da J. Walter Thompson Brasil, 1964-1968
Agency, client, and personnel news from Brazil. Published
monthly, in Portuguese. Covers São Paulo and Rio de Janiero offices.
Notícias JWT, 1956
Agency, market, and personnel news from Brazil. Published
monthly, in Portuguese. Covers São Paulo and Rio de Janeiro offices.
Tudo Bem na JWT Brasil, 1982-1985
Agency, market, and personnel news from Brazil. Published
several times per year, in Portuguese. Covers São Paulo and Rio de Janeiro
offices.
Chile
Lo que pasa en JWT Chilena, 1986
Agency, client, and personnel news from Chile. Published by
Santiago office, in Spanish.
Colombia
Qué pasa en Atlas, 1985
Office and personnel news from Colombia. Published for Atlas
(Bogotá) office, in Spanish.
Guatemala
Apcunoticias: Boletin informativo de APU de Guatemala, 1974-1975
Office and personnel news for Agencias Publicitarias
Centroamericanas Unidas, JWT's affiliate for Guatemala, El Salvador, Honduras,
Nicaragua, Costa Rica, and Panama. Published bimonthly, in Spanish.
Mexico
[ Bitácora, 1992: Removed to Restricted Newsletters, box RN2]
Qué Hay de Nuevo en JWT Mexico, 1983-1985
Agency and personnel news from Mexico. Published three times
per year by the Mexico City office, in Spanish.
Temas Thompson, 1978-1982
Agency and personnel news from Mexico. Published quarterly
(?) by the Mexico City office, in Spanish.
Peru
Qué Pasa en JWT Perú, 1983-1987
Agency and personnel news from Peru. Published by the Lima
office, in Spanish.
Puerto Rico
Llegando, 1978-1980, 1984
Office and light news for Martí, Flores, Prieto,
Comunicaciones, Inc., JWT's affiliate in Puerto Rico. Published in Caparra
Heights, in Spanish.
Venezuela
Entre nosotros: bolétin informativo interno, 1970
Agency, client, and personnel news from Venezuela. Published
irregularly by the Caracas office, in Spanish.
Qué pasa en JWT Venezuela, 1985
News from the Caracas office. In Spanish.
Europe
General
[ Commodore, 1993-1995: Removed to Restricted Newsletters, box RN2]
European Managers Monthly Digest, 1977-1978
(3 folders)
Agency, office, personnel, and general political and
economic news from all JWT European offices. Published for executives. In
English.
[ Out of the Blue, 1998-2004: Removed to Restricted Oversize Newsletters, box ROV2]
Austria
Vienna Report, 1966
Office, client, and personnel news. In German.
Belgium
Belgian Bulletin, 1960-1961
Agency, client, and personnel news from Belgium. Published
by the Antwerp office, primarily in English, with some French and Flemish.
France
Common Market Newsletter, 1959-1961
General business and trade news, covering France, the Common
Market, and other parts of Western Europe. Published several times per year by
the Paris office, in English.
Informations JWT (later: Informations JWT Paris), 1961-1964
Office and personnel news from France. Published several
times per year by the Paris office, in French.
Germany
JWT Aktuell, 1983
News of advertising campaigns. In German.
JWT Mittwoch Report, 1975, 1984
Agency and office news from the Frankfurt office. In German.
Includes one "Newcomer of the Month" cover in 1984.
JWT Report Frankfurt, 1961
(2 folders)
Agency and office news from West Germany. Published several
times per year by the Frankfurt office, in German.
Letzter Blick auf 1983, 1983
Focused on media information. In German.
Mahlzeit, 1972, 1975
Office and light news from the Frankfurt office. In
German.
Box IN4
[ Media Newsletter, 1994-1995: Removed to Restricted Newsletters, box RN2]
Meet-In, 1967
In German.
Pressespiegel, circa 1984
Agency news from Germany. In German.
Who is New?, circa 1983
Personnel news from the Frankfurt office. In German.
Greece
Alector, 1964
Agency and office news for Alector, JWT's affiliate in
Greece (?). Published in Athens, in English.
Italy
[ Business Communication, 1993: Removed to Restricted Oversize Newsletters, box ROV1]
Dal mondo del mezzi/From the world of media, 1983
Media news in Italy. In Italian.
Notiziario JWT-Italia, 1963
General news. In Italian.
Qui...Thompson, 1963-1965
Agency, office, and personnel news from Italy. Published
quarterly by the Milan office, in Italian.
Netherlands
J. Walter Thompson Company News, 1961-1966
Agency, client, and personnel news from the Netherlands.
Issued bimonthly, 1961-1962; quarterly, 1962. Published by the Amsterdam
office, in English.
Netherlands Newsletter, 1960
Agency, office, and personnel news. In English.
Spain
[ JWT, 1976 Dec. 15: Removed to Oversize Newsletters, box OV3]
Notícias, 1980-1985
Agency and personnel news from Spain. In Spanish.
Notícias de medios, 1984
Media news in Spain. In Spanish.
Switzerland
[ JWT-Report, 1976: Removed to Oversize Newsletters, box OV3]
[ Spezialausgabe Sport, 1982: Removed to Oversize Newsletters, box OV3]
United Kingdom
[ 40 Something, 1993: Removed to Restricted Newsletters, box RN2]
Advertising Bulletin, 1949-1951
(3 folders)
Agency, client, and personnel news (emphasis on issues in
advertising). Published by the London office, possibly once per season.
Advertising Business, 1974-1979
(2 folders)
Survey of articles focused on advertising industry-wide
concerns. Published by JWT Information Services.
Book Bulletin, 1971
Notices of additions to the Information Services
library.
Book News, 1972-1990
(11 folders)
Reviews and abstracts of additions to the JWT Library.
Published bimonthly by the London office.
1972-1984
(1-7 of 11 folders)
Box IN6
1985-1990
(8-11 of 11 folders)
The Case for Advertising: Newsletter, 1975
Examines political and company background into the
"Case for Advertising"
project of the London
office. For further information, see the J. Walter Thompson Co. Publications
Collection, London Office Publications.
Consumer Affairs, 1980-1985
(6 folders)
1980-1984
(1-4 of 6 folders)
Box IN7
1984-1985
(5-6 of 6 folders)
Contents List, 1967-1983
Reports of JWT London Information Center library holdings,
contents of recent trade journal articles available for reprint.
European Food News, 1969-1970
News concerning the food retail industry. Continued by
New Products and Sales Promotion in
Europe.
Extracts, 1966-1968
(2 folders)
Summaries of news reports.
Family Square, 1977
Parody of
Round the Square, from the
London office.
Food and Drink News, 1976
(3 folders)
News from the food and beverage industries, excerpted from
published reports and the trade press.
Food News, 1975
Excerpts from articles appearing in the food products
industry trade journals.
General Interest, 1935
Overview of office activity.
International Market News, 1977
News concerning the food retailing industry.
Box IN8
Issue, 1986-1987
Occasional papers addressing marketing and advertising
issues in greater depth than other newsletters. Published by the London
office.
JWT Bulletin, 1948-1950, 1970-1975
(2 folders)
Headlines from various British newspapers, magazines, and
business publications, addressing marketing, trade, and banking and other
economic issues. Published by the London office.
JWT Information Services, 1977-1979
Guides to resources in JWT Information Services
departments.
[ JWT in Print, 1997-2001: Removed to Restricted Newsletters, box RN2]
JWT Market Reports, 1963-1966
(2 folders)
Single-topic marketing research reports.
JWT Marketing News, 1968
Extracts from food trade publications.
JWT Merchandising Newsletter, 1962
Merchandising news and issues in Britain. Published by the
London office.
JWT/BMRB News, 1950-1951
Agency, client, and personnel news for JWT and its
associate, the British Market Research Bureau. Published monthly by the London
office.
New Products, 1975
Brief notices of new products from clients.
New Products and Sales Promotions in Europe, 1971-1972
Continues
European Food News.
Round the Square, 1951-1986
(31 folders)
Agency, client, and personnel news for JWT and its
associate, the British Market Research Bureau. Published monthly (occasionally
bimonthly) by the London office. Continues
JWT/BMRB News.
1951-1957
(1-3 of 31 folders)
Box IN9
1957-1970
(4-20 of 31 folders)
Box IN10
1970-1986
(21-31 of 31 folders)
Sales Promotion, 1970-1975
Merchandising news.
Sales Promotion & New Products in Great Britain, 1975-1978
(2 folders)
Primarily extracts from trade journal articles. Combines
Sales Promotion and
New Products journals.
Scrip, 1973
Focuses on the pharmaceutical industry.
Trends, 1966
Trends in fashion, jewelry, discotheques, buildings, and
furniture and furnishings. Published by the London office. Does not address JWT
news.
[ Vantage, 1996-1997: Removed to Restricted Newsletters, box RN2]
[ Whistling Sausage, 1993-2003: Removed to Restricted Newsletters, box RN3]
Asia/Pacific/Africa
General
[ Thompson Way, 1994-1997 and undated: Removed to Restricted Newsletters, box RN3 (Issues for years 1994-1995 removed to Restricted Oversized Newsletters, box ROV1)]
Australia
Australian News, 1959
Agency, client, and personnel news from Australia. Covers
Sydney and Melbourne offices.
Intercomm: A Marketing/Management Digest from the J.W.T. Sidney Information Centre, 1977
Australian and international business news. Does not cover
JWT affairs.
JWT Communique, 1977
Office and personnel news. Covers Sydney and Melbourne
offices.
JWT Media Information, 1977
Adelaide, Brisbane, Melbourne, and Perth surveys of
television programming and viewership.
JWT News, early 1970s
Single issue covers
Don Johnston's trip to Melbourne and
Sydney offices.
Market Facts, 1961-1963
Each issue focuses on a single topic.
This Week--Info Centre, 1977
Australian business news. Does not cover JWT affairs.
[ Viewpoint, 1992-1993: Removed to Restricted Newsletters, box RN3]
Hong Kong
Newsletter, 1984
Light office and personnel news. In English.
India
HTA Today, 1988-2003 (1991-2003 folder removed to Restricted Newsletters, box RN3)
General news about Hindustan Thompson. In English.
Indian File, 1968-1972
Agency, client, and personnel news from India. Published
monthly by the Bombay office, in English; also covers Calcutta, Madras, and New
Delhi offices.
J.W.T. Club Bulletin, 1958
Light office and personnel news from the Bombay office. In
English.
Looking Ahead, 1956
Agency, client, and personnel news from India. Covers
Bombay, Calcutta, Madras, and New Delhi offices. In English.
[ Promotion, 1976: Removed to Oversize Newsletters, box OV3]
Indonesia
The Indonesia Letter, 1970
Indonesian political, economic, and military news. Does not
cover JWT affairs. Published by P.T. Thomertwal Advertising, JWT's affiliate in
Jakarta, in English.
Newsletter, 1975
Office and market news. Published by P.T. Thomertwal
Advertising, JWT's affiliate in Jakarta, in English.
Japan
Tokyo JWT News, 1967
Agency, client, and personnel news from Japan. Published by
the Tokyo office, in Japanese.
Malaysia
Now Read This: The Newsletter of PTM Thompson Advertising, 1977-1978
Office and personnel news. Published by JWT's affiliate in
Kuala Lumpur. In English.
PTM Thompson, 1977
Office, client, and personnel news. In English.
Philippines
JWT Newsletter, 1969
Office and personnel news from the Philippines. Published
weekly by the Manila office, in English.
South Africa/Rhodesia (Zimbabwe)
JWT Circle, 1968-1970, 1972
(2 folders)
Agency, client, and personnel news from JWT in South Africa
and Rhodesia. Published bimonthly (quarterly in 1972), in English. Covers
Johannesburg, Capetown, Port Elizabeth, Durban, and Salisbury (Harare), as well
as JWT activities elsewhere in southern Africa.
JWT Media Bulletin, 1976
Focus on broadcast media advertising. In English.
JWT Newsgram, 1974-1976
Agency, client, and personnel news from JWT in southern
Africa. Covers Johannesburg, Capetown, and Salisbury offices. In English.
[ Key Response, 1992-1993: Removed to Restricted Newsletters, box RN3]
[ Media Update, 1992: Removed to Restricted Newsletters, box RN3]
News Letter, 1968
Agency news in South Africa and Rhodesia. No South African
offices specified. In English.
Oversize Newsletters, 1930-1982
Main Newsletter Series, 1930-1931
J.W.T. News, 1930-1931
Domestic Newletter Series, circa 1942-1945, 1978-1986
Offices Subseries, circa 1942-1945, 1978-1986
New York
402 Lex,
1982-1986
News specific to the New York office building. Sometimes
inserted into issues of
New York Thompson.
JWT Front and Center, circa
1942-1945
Bulletin of JWT employees serving in the military during
World War II.
New York Thompson,
1978-1982
(2 folders)
Office, agency, client, and personnel news.
International Newsletter Series, 1976-2004
Europe, 1976, 1982
Spain
JWT,
1976 Dec.
15
Single issue celebrating 10th anniversary of JWT España.
In Spanish.
Switzerland
JWT-Report,
1976 June
Published by the Zürich Office. In German.
Spezialausgabe Sport,
1982
Published by the Zürich Office. In German.
Asia/Pacific/Africa, 1978
India
Promotion,
1978
Newsletter of AAA India. In English.
Restricted Newsletters
Newsletters are closed to non-JWT users for 15 years from the date
of publication. See also Restricted Oversize
Newsletters.
Domestic Newsletter Series
Offices Subseries
Atlanta
Owl and the Lamp, 1992-1993
Light news and humor. Published at irregular
intervals.
Chicago
Talker, 1992-1998
(6 folders)
Light office news. Published biweekly. Continued by
Talker Online.
Talker Online, 1998-1999
(3 folders)
Electronic newsletter. Published monthly. Continues
Talker.
Detroit
Ford/Thompson Times, 1999-2005
Office, client, and personnel news. Also entitled
Ford/JWT Times
JWTimes, 1995-1998
(2 folders)
Published quarterly.
News from J. Walter Thompson Detroit, 1991-1994
Office, client, and personnel news.
New York
Target, 1991-1992, 1994
Focus on new business in North America.
San Francisco
Change, 1995-1996
Focus on brand communications.
Divisions Subseries
JWT Specialized Communications
Live Wire, circa late 1990s-2000
Focus on the mature market.
Other Newsletters Subseries
In the News, 1995, 1998-1999
J. Walter Thompson Kid Stuff, 1994-1995
"Collection of Information and
Shared Experiences from the World of Kids."
Published bimonthly.
J. Walter Thompson World, 1991-1992
Published quarterly.
JWT Greenwatch, 1991-1993
Broadly focused on the green movement in business and
environmental protection.
J.W.Trends, 1990-1994
"Brief notes about business,
technological, and social trends..."
Published weekly by the Chicago
office's Information Center.
White Papers, 1992-1993
Monographic reports on special topics.
World News Roundup, 1997-1999
News summaries in both paper and email formats.
International Newsletter Series
Latin America
Mexico
Bitácora, 1992
Internal publications focused primarily on account news.
In Spanish.
Europe
General
Commodore, 1993-1995
Survey of news from various European offices. In
English.
Germany
Media Newsletter, 1994-1995
(4 folders)
In German.
United Kingdom
40 Something, 1993
General company news. Published monthly.
JWT in Print, 1997-2001
Highlights published work by JWT employees.
Vantage, 1996-1997
Each issue focuses on a different topic.
Box RN3
Whistling Sausage, 1993-2003
(2 folders)
Satirical view of London Office life.
Asia/Pacific/Africa
General
Thompson Way, 1994-1997 and undated (Issues for years 1994-1995 removed to Restricted Oversized Newsletters, box OV5)
General news about JWT Asia/Pacific operations. In
English.
Australia
Viewpoint, 1992-1993
Focus on media research and consumer behavior. Published
quarterly.
India
HTA Today, 1991-2003
General news about Hindustan Thompson. In English.
South Africa/Rhodesia (Zimbabwe)
Key Response, 1992
News about new products, research and innovations in
campaign strategies. In English.
Media Update, 1992
Focus on broadcast media. In English.
Restricted Oversize Newsletters
Newsletters are closed to non-JWT users for 15 years from the date
of publication. See also Restricted Newsletters for
legal-size folders.
Domestic Newsletters Series
Offices Subseries
Chicago
Listener,
1993
Focus on consumer attitudes and behavior.
International Newsletters Series
Europe
General
Out of the Blue, 1998-2004
Glossy magazine of general European account news.
Italy
Business Communications,
1993
Published by JWT Business Communications. In Italian.
Asia/Pacific/Africa
General
Thompson Way,
1994-1995
Publication of JWT Asia-Pacific. In English.
[top]
Alphabetical Listing of Newsletter Titles
40 Something,
box RN2 (RESTRICTED)
402 Lex,
box OV2
60 Seconds,
box DO14
A Régua
"T"
,
box IN2
Advertising Bulletin,
box IN5
Advertising Business,
box IN5
Alector,
box IN4
Apcunoticias,
box IN2
Aquí Latinoamerica,
box IN2
Australian News,
box IN11
Belgian Bulletin,
box IN3
Bitácora,
box RN2 (RESTRICTED)
Boletim JWT,
box IN2
Bolétin del Centro de Informaciones de JWTA,
box IN2
Bolétin J.W.T.A.,
box IN2
Book Bulletin,
box IN5
Book News,
boxes IN5-IN6
Business Communications,
box ROV1 (RESTRICTED)
Case for Advertising,
box IN6
Change in the Marketplace,
box DO14
Change,
box RN1 (RESTRICTED)
Client Tell,
box DO12
Commodore,
box RN2 (RESTRICTED)
Commodore's Log,
box IN1
Common Market Newsletter,
box IN3
Communications Watch,
box DO12
Consumer Affairs,
boxes IN6-IN7
Consumer Briefs,
box DO14
Consumer Response,
box DO2
Contents List,
box IN7
Dal mondo del Mezzi/From the World of Media,
box IN4
Detroit Ad-Vocate,
box DO5
Detroit Thompson Times,
box DO5
Dialog Among Us,
box DO12
Earthquaking News,
box DO11
Electronic Media Update,
box DO14
Entre nosotros: bolétin informativo interno,
box IN2
European Food News,
box IN7
European Managers Monthly Digest,
box IN3
Extracts,
box IN7
Family Square,
box IN7
Finger-Tip Facts on File,
box DO8
Flagship,
box DO8
FOB Detroit,
box DO5
Fog Talk,
box DO12
Foghorn,
box DO12
Food and Drink News,
box IN7
Food for Thought,
box DO15
Food News,
box IN7
Food Service News,
box DO15
Ford/Thompson Times,
box RN1 (RESTRICTED)
General Interest,
box IN7
HTA Today,
boxes IN11, RN3 (RESTRICTED)
In the News,
box RN2 (RESTRICTED)
Indian File,
box IN11
Indonesia Letter,
box IN11
Industry News Digest,
box DO15
Information Center Flash,
box DO2
Information Center,
box DO8
Informations JWT,
box IN3
Informations JWT Paris,
box IN3
Inside News,
box DO12
Inside NYO,
box DO8
Intercomm,
box IN11
International Market News,
box IN7
Issue,
box IN8
J. Walter Log,
box DO15
J. Walter Thompson Co. News Bulletin,
box MN9
J. Walter Thompson Company New York News,
box DO8
J. Walter Thompson Company News (Canada),
box IN1
J. Walter Thompson Company News (main
newsletter),
boxes MN9-MN15
J. Walter Thompson Company News (Netherlands),
box IN4
J. Walter Thompson Company News (San
Francisco),
box DO11
J. Walter Thompson Kid Stuff,
box RN2 (RESTRICTED)
J. Walter Thompson News,
box MN16
J. Walter Thompson World,
box RN2 (RESTRICTED)
J. Walter Thompson Worldwide Update,
box DO15
J. Walter Trumpet,
box DO7
J. Walter World,
box DO15
J.W.Trends,
box RN2 (RESTRICTED)
Junior News,
box DO8
JWT (Spain),
box OV3
JWT Aktuell,
box IN3
JWT/BMRB News,
box IN8
JWT Bulletin,
box IN8
JWT Campaign News,
box DO15
JWT Circle,
box IN11
JWT Club Bulletin,
box IN11
JWT Communique,
box IN11
JWT Company World,
box DO16
JWT Detroiter,
box DO5
JWT Directions,
box DO5
JWT Friday,
box DO9
JWT Front and Center,
box OV2
JWT Greenwatch,
box RN2 (RESTRICTED)
JWT in Print,
box RN2 (RESTRICTED)
JWT Information Services,
box IN8
JWT Library Flash,
box DO2
JWT Market Reports,
box IN8
JWT Marketing News,
box IN8
JWT Media Bulletin (Europe),
box IN11
JWT Media Bulletin (Germany),
box IN11
JWT Media Information,
box IN11
JWT Merchandising Newsletter,
box IN8
JWT Mittwoch Report,
box IN3
JWT News,
boxes MN9, MN16-MN19, OV1
JWT News (Australia),
box IN11
JWT Newsgram,
box IN11
JWT Newsletter (Philippines),
box IN11
JWT Report Frankfurt,
box IN3
JWT Times,
box DO7
JWT Weekly News,
box MN9
JWT World Highlights,
box DO16
JWTimes,
box RN1 (RESTRICTED)
JWTNews,
box MN16
JWT-Report,
box OV3
Keep in Touch,
box DO9
Key Response,
box RN3 (RESTRICTED)
Letter from the Chairman,
box DO12
Letzter Blick auf 1983,
box IN3
LGFE Newsletter,
box DO12
Listener,
box ROV1 (RESTRICTED)
Live Wire,
box RN1 (RESTRICTED)
Llegando,
box IN2
Lo que pasa en JWT Chilena,
box IN2
Looking Ahead,
box IN11
Madcap Melodies,
box DO11
Mahlzeit,
box IN3
Mail Call,
box DO5
Management News Summary,
box DO17
Market Facts,
box IN11
Matter of Fact,
box DO17
Media Newsletter,
box RN2 (RESTRICTED)
Media Report,
boxes DO18-DO20
Media Update,
box RN3 (RESTRICTED)
Meet-In,
box IN4
Merchandising News,
box DO20
Michigan Avenews,
box DO3
Monthly Happenings,
box DO1
Move Memos,
box DO20
Netherlands Newsletter,
box IN4
New Products and Sales Promotions in Europe,
box IN8
New Products,
box IN8
New Products Bulletin,
box DO20
New York News,
box DO9
New York Thompson,
boxes DO9, OV2
News Bulletin,
boxes MN2-MN5
News Flash,
box DO9
News from J. Walter Thompson Detroit,
boxes DO5, RN1 (RESTRICTED)
News Letter (South Africa),
box IN11
Newsletter (Hong Kong),
box IN11
Newsletter (Indonesia),
box IN11
Newsletter J. Walter Thompson Chicago,
box DO3
Newsletter (main series),
boxes MN6-MN8
Notícias de medios,
box IN4
Notícias,
box IN4
Notícias JWT,
box IN2
Notiziario JWT Italia,
box IN4
Now Read This: The Newsletter of PTM Thompson
Advertising,
box IN11
OK!
box IN1
Once Over Lightly,
box DO20
Out of the Blue,
box ROV2 (RESTRICTED)
Owl and the Lamp,
box RN1 (RESTRICTED)
People,
box DO10
Pressespiegel,
box IN4
Previews,
box DO10
Print Capsules,
box DO20
Profit-Sharing Plan News,
box DO20
Project 466,
box DO10
Promotion,
box OV3
PTM Thompson,
box IN11
Qué Hay de Nuevo en JWT Mexico,
box IN2
Qué pasa en Atlas,
box IN2
Qué pasa en JWT AmericaLatina,
box IN2
Qué Pasa en JWT Perú,
box IN2
Qué pasa en JWT Venezuela,
box IN2
Qui...Thompson,
box IN4
Round the Square,
boxes IN8-IN10
Sales Promo Update,
box DO3
Sales Promotion,
box IN10
Sales Promotion & New Products in Great
Britain,
box IN10
Scrip,
box IN10
Service Newsletter,
box DO10
Skilled Techniques in Guiding Group Action,
box DO20
Spezialausgaube Sport,
box OV3
Talker,
box RN1 (RESTRICTED)
Talker Online,
box RN1 (RESTRICTED)
Target,
box RN1 (RESTRICTED)
Temas Thompson,
box IN2
This Week in Detroit,
box DO6
This Week--Info Centre,
box IN11
Thompson Times,
box DO7
Thompson Today,
box DO13
Thompson Way,
boxes RN3, ROV1 (RESTRICTED)
Thompsonline,
box DO13
Tokyo JWT News,
box IN11
Trends,
box IN10
Tudo Bem na JWT Brasil,
box IN2
Vantage,
box RN2 (RESTRICTED)
Vienna Report,
box IN3
Viewpoint,
box RN3 (RESTRICTED)
Weekly News Digest,
box DO4
Westwords,
box DO4
Whistling Sausage,
box RN3 (RESTRICTED)
White Papers,
boxes DO20, RN2 (RESTRICTED)
Who is New?
box IN4
World News Roundup,
[top]
box RN2 (RESTRICTED)
Alphabetical Listing By Client of Campaign of the Week Articles
Articles may be found in the main company newsletters under its
various titles, in boxes MN9-MN12.
Absorbine Jr.:
1947 Feb. 17
Action Gemeinsinn (JWT volunteer work--Frankfurt):
1962 Feb. 7
Alexander Smith Inc.:
1952 Mar. 24
Carpet:
1952 Dec. 29
Innerspring weave:
1954 Mar. 1
Sloane-Blabon:
1952 Apr.14
Alpargatas (Merito shoes--Buenos Aires):
1950 May 22
Aluminum Limited:
1954 July 5
1955 Aug. 15
1958 Nov.10
1960 Apr.27
Home remodeling:
1959 Oct. 14
American Dairy Association/Aunt Jemima (June Dairy Month):
1957 June 10
American Gas & Electric Co.:
1954 Mar. 22
American Petroleum Institute:
1961 July 5
American Red Cross:
1960 Mar. 2
Disaster Year:
1958 Jan. 13
Fund drive:
1959 Mar. 4
American Trucking Industry:
1952 Sept. 22
American Weekly:
1946 Oct. 28
1948 Feb. 9
1949 Jan. 24
Ansell Rubber Co.:
1954 Oct. 11
Anthracite Institute:
1948 May 17
1948 Nov.8
1950 Sept. 11
1951 June 18
Appliance Corporation of America (Washing machine):
1947 Apr.21
Aquascutum Co. Ltd. (Expedition coat):
1955 Aug. 29
Arnold Schwinn:
1948 Nov.15
Association of American Playing Card Manufacturers:
1950 May 8
1954 Sept. 20
Bridge handbook:
1961 July 19
Congress, Bicycle:
1955 Oct. 24
Solitaire set:
1955 Nov.14
Atlantic Refining Co. (Rio de Janeiro):
1952 Dec. 1
Atlantis Sales Corp. (French's mustard):
1948 Nov.1
1957 Apr.29
Ballantine:
1946 Nov.18
1947 Sept. 29
1948 Apr.5
1951 Aug. 13
1952 July 14
1953 Mar. 23
3-Ring campaign:
1953 Oct. 12
Foreign Intrigue:
1953 Aug. 24
Bank of Nova Scotia:
Personal security--Toronto:
1954 June 7
Public relations--Toronto:
1951 Nov.12
Barrett Co., Ltd. (Building supplies--Montreal):
1956 Apr.23
Beech-Nut (Baby food):
1970 Feb. 6
Better Homes & Gardens:
1957 Aug. 26
Blue Chip Stamp Co. (Billboard):
1961 Nov.1
Blue Cross/Blue Shield:
1954 Apr.5
1954 Nov.1
1956 July 30
1961 May 24
Hospital, medical services:
1951 Nov.19
Michigan hospital/medical services:
1957 Mar. 25
Senior health:
1961 Oct. 11
Borg Warner (Norge):
1953 Apr.27
1947 Dec. 15
1951 Apr.9
Bowman Dairy:
1947 Mar. 3
1948 Dec. 20
Kiddie Parks:
1957 May 20
Boyle-Midway (Sweepstakes):
1960 Mar. 30
Brillo Manufacturing:
1946 Oct. 7
1950 Feb. 20
1957 Jan. 14
Soap pad with detergent:
1961 Apr.12
Soapier:
1960 Oct. 19
British Industrial Plastics (Would It Be Better?
campaign--London):
1961 Aug. 23
Buitoni Foods (New client):
1955 Sept. 5
Burlington Industries (Color campaign):
1955 Dec. 5
Burroughs:
1951 Apr.16
1956 Mar. 19
Buxton:
1946 Dec. 2
1948 Dec. 6
1949 Nov.14
1950 May 15
Cafes de Mexico (Saboro--Mexico City):
1957 Sept. 23
California Lima Bean Advisory Board:
1953 Jan. 12
California Olive Advisory Board:
1951 Mar. 5
California Raisin Advisory Board:
1953 Sept. 28
1956 Nov.12
Public relations:
1961 Feb. 8
California Wine Advisory Board:
1946 Sept. 23
1947 Sept. 15
1949 Feb. 7
1949 Oct. 10
1950 May 1
1950 Oct. 9
1951 Sept. 17
1953 Oct. 26
California Wine Show:
1953 Mar. 9
Wine Discovery Month:
1952 Oct. 13
Caterpillar Tractor Co. (International):
1949 Dec. 5
Caupolican Chiguayante (Textiles--Santiago):
1954 Feb. 22
Champion Spark Plug Co.:
1956 Aug. 20
1958 Jan. 6
1957 Feb. 11
1960 Nov.23
Aviation:
1957 Sept. 16
Leadership campaign:
1960 Feb. 17
Cheese Bureau--London:
1955 Dec. 26
Chesebrough-Pond's:
1970 Feb. 20
Angel Face:
1946 Sept. 30
1950 Oct. 2
1962 July 5
1953 Sept. 14
Beauty Around the World:
1959 Dec. 9
Cold cream:
1958 Nov. 3
1960 Aug. 24
Dry Skin cream:
1959 Aug. 26
Glamour in Paris:
1957 Dec. 9
1958 Nov.17
New cold cream:
1958 Jan. 20
Paris a la Mode:
1960 Feb. 24
Pond's history:
1959 July 15
Pond's Lips:
1954 May 24
Reader's Digest article:
1960 Nov.2
Sweepstakes:
1959 Sept. 23
Vanishing cream:
1947 June 9
Christmas (Seasonal campaigns):
1947 Dec. 22
Chun King Sales, Inc.:
1956 Sept. 10
Jeno's Italian food:
1958 Mar. 31
Oriental foods:
1954 Sept. 27
Church & Dwight:
1953 July 20
Baking soda:
1956 June 25
Baking soda/first aid:
1957 June 24
Columbia Mills, Inc. (Venetian blinds):
1951 Apr.23
Compania Chilena Electricidad--Santiago:
1952 Aug. 25
Continental Airlines:
1960 Feb. 3
Caesar campaign:
1959 Jan. 7
International:
1961 Mar. 29
New client:
1958 May 26
Credit Union National Association:
1953 May 25
Historic Scenes campaign:
1955 July 4
Crompton-Richmond (Textiles):
1957 July 22
Crusade for Freedom (Anti-Communist advertisements):
1956 Dec. 31
Cuna Mutual Insurance Society:
1952 Mar. 31
David Whitehead Limited (Fabrics--London):
1954 Jan. 4
Devoe & Raynolds Co.:
1950 June 5
1952 Mar. 10
1951 Jan. 22
1955 Aug. 22
Douglas Aircraft Co.:
1947 Aug. 11
1948 May 3
1949 Jan. 3
1950 July 17
1951 Feb. 26
1952 Apr.28
1958 Dec. 10
3-part program:
1953 Feb. 23
DC-7:
1954 Dec. 27
DC-8:
1957 Mar. 18
1955 Nov.28
1958 June 16
Luxury Interiors:
1959 Aug. 5
Military:
1957 Apr.8
Space Age equipment:
1961 Feb. 1
1961 May 31
Dr. West's:
Flexite:
1952 Feb. 11
Toothbrushes:
1959 Apr.1
E. Gomme Ltd. (Furniture--London):
1954 Apr.26
1961 Jan. 11
E.J. Brach:
1949 Mar. 21
E.R. Squibb & Sons:
1952 Feb. 25
Eastman Kodak:
1947 Mar. 24
1949 May 16
1949 Nov.7
1956 Mar. 26
1960 Apr.27
Better Living campaign:
1961 Aug. 16
Bombay:
1953 June 22
Celebrity campaign:
1959 June 17
Disney/Annette Funicello:
1962 Feb. 7
Functional advertising:
1948 Apr.12
Functional concept:
1947 June 23
Give and Take campaign:
1959 Dec. 16
International:
1946 Oct. 21
Kodacolor film:
1958 June 2
Kodapak sheet:
1953 Aug. 17
Norby television series:
1955 Jan. 3
Old-Fashioned Christmas:
1960 Dec. 21
"Open Me First"
:
1957 Nov.18
1958 Nov.24
1960 Dec. 7
1961 Dec. 20
Recordak:
1950 May 29
Slide shows:
1961 Oct. 4
Teenage advertising:
1950 Aug. 21
"Turn Around"
campaign:
1961 Apr.19
Youth campaign:
1953 Apr.6
Eastman Kodak/Disney World of Color:
1961 Sept. 6
Elgin National Watch Co.:
1947 July 21
1948 Oct. 4
1950 Dec. 11
1950 Mar. 13
1956 Sept. 24
Year Old Boy campaign:
1959 Feb. 11
Employers Mutual of Wausau:
1956 Dec. 3
Tribute by Wisconsin:
1955 Apr.18
Workman's Comp:
1953 Dec. 28
Esso S.A. Petro. Argentina (Insecticides--Buenos Aires):
1952 Dec. 22
Farrell Steamship Lines:
Johannesburg:
1949 July 11
New York:
1954 July 26
Fibracel (Hardboard lumber--Mexico City):
1951 June 4
Fieldcrest Mills, Inc. (Bed/Bath One Look):
1957 Mar. 11
Firestone S.A. (Safety campaign--Sao Paulo):
1954 June 14
Firestone Tire Co.(
"New in
France"
campaign):
1961 Nov.1
Florida Citrus Commission:
1950 Nov.13
1951 Aug. 6
1953 Nov.23
1954 June 21
Grapefruit:
1951 Oct. 29
Ford and Sylvania (Promotional contest):
1959 Jan. 21
Ford Motor Co.:
1946 Dec. 9
1949 Jan. 10
1950 Jan. 9
1950 Mar. 27
1952 Feb. 4
1953 May 4
1954 Jan. 11
1956 June 18
1956 May 14
1956 Oct. 8
1957 Aug. 19
1958 Dec. 17
1959 Mar. 11
1960 June 22
1960 Sept. 28
1962 Jan. 17
1949 models:
1948 May 24
1948 June 14
1950 models:
1949 Nov. 21
1951 models:
1950 Nov. 27
1953 models:
1952 Dec. 15
1954 best selling car:
1955 Mar. 14
1955 models:
1954 Nov. 15
1958 Thunderbird:
1958 Feb. 3
1959 Thunderbird:
1959 Feb. 4
300,011 Trucks Sold:
1962 Jan. 31
36 page advertisement:
1959 Apr. 29
"5 Firsts"
:
1959 Oct. 7
"600 Truck Models"
:
1960 Nov. 30
Anglia:
1960 July 6
Animated television commercials:
1960 June 15
"Award-Winning Style"
:
1958 Oct. 13
Deal with CBS:
1955 June 13
Dealer advertising:
1947 Sept. 1
Dealer Advertising Funds:
1951 June 25
Dealers "car safety":
1949 Aug. 29
Dealers of New England:
1953 June 1
Direct mail campaign:
1953 July 6
Exports--Sao Paulo:
1954 Aug. 2
Falcon:
1960 May 25
1962 May 9
Falcon wagons:
1960 Mar. 9
Fashion promotion:
1961 Oct. 11
1959 Oct. 21
FoMoCo garages:
1957 May 6
Ford Motor Co. Theatre television programming:
1953 June 15
Galaxie Rodeo:
1962 Feb. 14
Galaxie:
1958 Dec. 3
Genuine parts:
1953 Mar. 30
Global testing:
1957 Nov.4
Hazel television series:
1961 Sept. 20
International:
1955 May 30
1961 Jan. 25
Juvenile campaign:
1947 Nov.17
Lincoln Division:
1947 Apr.14
New international campaign:
1958 May 12
Peanuts campaign:
1959 Dec. 23
Peanuts comics:
1960 Oct. 26
Post-war models:
1952 Nov.10
Quality campaign:
1951 Dec. 24
Safety booklet--Buenos Aires:
1961 June 14
Spanish television:
1960 Feb. 24
Star Jubilee:
1955 Nov.21
Taunus 15M--Frankfurt:
1955 Mar. 21
"The Lively Ones"
/television:
1962 July 27
Thunderbird:
1954 Aug. 9
1961 Jan. 18
1962 Feb. 28
Tractors--Sao Paulo:
1952 Dec. 8
Trucks:
1947 May 26
1948 Jan. 12
1950 July 3
1951 Mar. 19
1951 Oct. 1
1953 Mar. 16
1957 Feb. 4
Victoria model:
1950 Nov.20
1951 Feb. 19
Year-end Closeout:
1955 June 27
Foundation for Commercial Banks:
1959 Oct. 28
1960 Sept. 21
1959 June 10
New client:
1958 Sept. 1
Francis DuPont (2nd income campaign):
1958 July 7
Friden Calculation Machine:
1951 Mar. 12
Garrett Corp.:
1949 May 23
AiResearch Division:
1948 July 5
Award-winning campaign:
1958 June 30
Project Mercury:
1959 July 8
Gate City Sash & Door Co.:
1954 Mar. 8
General Cigar Co. (White Owl):
1948 July 12
General Electric (First television commercial in Peru--Lima):
1958 Oct. 27
General Time Corp.:
1951 Aug. 27
Seth Thomas:
1952 Sept. 29
Goodyear (Mile Per Tyre):
1962 Aug. 22
Grace & Co. (Recipes--Santiago):
1962 Jan. 10
H.H. Hixon & Co:
1954 Apr.19
Harrod's--Buenos Aires:
1946 Nov.25
Holly Sugar:
1948 June 28
Horlicks Ltd.--London:
1951 Sept. 3
1957 Feb. 18
Powdered malted milk:
1961 Mar. 15
Indiana Bell Telephone Co.:
1948 May 10
1952 Sept. 8
Industria Nacional de Neumaticos (Insa batteries--Santiago):
1953 May 11
Institute of Life Insurance:
1946 Aug. 26
1947 Dec. 8
1948 Sept. 13
1953 Oct. 5
1954 Sept. 13
1955 Sept. 19
1958 May 5
1961 Sept. 27
Fight Inflation:
1957 Oct. 7
Inflation campaign:
1959 Mar. 18
Newspaper campaign:
1951 Jan. 8
Public relations:
1947 July 28
International Agricultural Corp. (Ac'cent--Montreal):
1952 Aug. 18
International Minerals & Chemicals (Ac'cent):
1949 Dec. 12
Irving Trust:
First national campaign:
1960 Jan. 13
Home and Abroad series:
1960 Sept. 14
J. Walter Thompson Co.:
Blood bank:
1953 Nov. 9
1954 Nov. 22
1954 Nov. 8
1956 Feb. 20
Canadian Markets--Toronto:
1958 Sept. 8
Census book:
1951 Nov. 5
Local television:
1956 Sept. 3
Publicity:
1961 Nov. 1
Radio:
1948 Nov. 29
Special publications service:
1950 Dec. 25
J.B. Williams:
1952 May 19
Ice Blue aftershave:
1956 Nov. 26
Lectric Shave:
1947 Jan. 20
1948 Aug. 9
Skol Tan:
1956 Apr. 30
JerClaydon, Inc. (Carpet cleaner):
1952 Sept. 15
Jimmy Durante Show:
1961 Aug. 2
Johns-Manville Corp.:
1947 June 30
1949 Nov. 28
1951 Dec. 3
Brick Upon Brick:
1952 Oct. 6
Celite:
1956 Oct. 1
Min-K insulation:
1958 Mar. 24
Mrs. America campaign:
1959 Jan. 14
Plant City campaign:
1947 Nov. 24
Johnson Motors:
Boat Crossed Atlantic:
1958 Aug. 11
Bob Hope:
1958 June 9
King Features series:
1961 June 7
Outboard motors:
1956 Oct. 22
Junior Pentagon:
1954 Feb. 8
Kellogg's:
Corn Flakes--Sydney:
1954 Mar. 29
English Breakfast--London:
1954 Mar. 15
Kingsberry Mobile Homes:
48% Sales Increase:
1962 Jan. 10
Space Houses:
1960 June 1
Kraft:
1946 Nov. 11
1949 Apr. 11
1950 Apr. 17
1950 Feb. 27
1952 May 5
6-page editorial advertisements:
1959 May 20
Caramels:
1948 June 7
Cheese:
1948 Feb. 23
Cottage cheese:
1951 Jan. 29
Deluxe Slices cheese:
1949 Aug. 8
Dine-Out campaign:
1957 Mar. 4
Hermes trophy:
1961 June 21
Latin American market:
1956 May 21
Mayonnaise:
1947 Aug. 25
Merchandising record:
1958 Mar. 10
Miracle Whip:
1958 Apr. 28
1958 Feb. 24
1948 Aug. 30
Orange juice:
1955 Dec. 19
Puerto Rican television--San Juan:
1957 July 29
Regional foods:
1961 May 3
Restaurant sweepstakes:
1957 June 17
1959 July 22
TV Theatre:
1953 Dec. 21
1955 Feb. 7
Labatt Brewery:
Monteal:
1957 Apr. 15
Toronto--Beer and ale:
1954 Jan. 25
Toronto--Tourism, public service:
1947 Mar. 31
Langendorf United Bakeries (Butter-Nut bread):
1948 June 21
Lever Brothers:
1949 June 6
1952 Jan. 21
Chlorodent:
1953 Aug. 31
Gold Foil package:
1955 May 23
Lux:
1948 Mar. 8
1952 Jan. 7
Lux dish soap:
1957 Oct. 21
Lux Flakes:
1949 Dec. 26
1951 Jan. 1
Lux liquid:
1953 Apr. 13
Lux soap--Antwerp:
1957 Sept. 30
Lux toilet soap:
1948 Aug. 2
Lux Video Theatre:
1954 Aug. 23
Mrs. Butterworth:
1961 Dec. 13
Shampoo:
1952 June 16
Skin purifier in Lux:
1959 Nov. 18
Stripe toothpaste:
1961 Feb. 16
Surf detergent--Canada:
1949 Sept. 5
1951 May 7
Unilever/Persil soap powder--London:
1951 Oct. 15
Libby, McNeill & Libby:
1950 Jan. 23
Baby foods:
1956 Aug. 6
1947 Aug. 18
1948 Aug. 16
Corn:
1959 Sept. 30
Corned beef hash:
1948 July 19
Minted pineapple:
1959 Aug. 19
Talking Books:
1955 Dec. 19
Liggett & Myers:
1961 Nov. 22
Chesterfield cigarettes:
1961 Sept. 13
MAGGI Institutional (Unify Products--Frankfurt):
1962 Feb. 14
Magna Engineering Corp. (Shopsmith):
1948 July 26
Massachusetts Hospital Service (Blue Cross):
1947 Jan. 6
Massachusetts Mutual Life Insurance Co.:
1950 Sept. 18
1951 Sept. 24
1954 Dec. 6
100th Anniversary:
1951 May 21
Focus on Babies:
1958 Sept. 29
Mattel (Prince Valiant campaign):
1954 May 17
McGraw Edison:
New client:
1957 Sept. 9
Voice Writer:
1961 May 24
1958 July 21
Mentholatum:
1947 Nov. 10
1948 Oct. 18
1949 Sept. 26
1954 Oct. 18
Merchandising Groups:
1955 July 18
Metal Box Co. of South Africa--Johannesburg:
1952 July 7
Millers National Federation:
1948 Aug. 23
1949 Sept. 12
Mirror:
1948 Sept. 27
Mobile Home Manufacturers Association:
1959 Sept. 2
Newlyweds, retirees:
1958 Apr. 21
Mobile International (Step emblem):
1961 Feb. 8
Murine:
Eye drops/ Reader's Digest:
1961 Mar. 15
Plastic Bottle campaign:
1959 Aug. 12
Mutual Orange Distributors:
1952 Mar. 17
National Book Committee, Inc. (Library Week):
1958 Mar. 17
National Car Rental (
"Men Who Hate to
Wait"
campaign):
1961 Sept. 20
National Library Week (Color bookmark):
1961 Apr. 12
National Shoe Institute:
1949 July 4
National Trailways Bus System:
1951 May 28
NATO:
1959 June 3
New Holland Machine Co.:
1950 Dec. 18
1951 Dec. 31
Farm machines:
1954 Feb. 15
Model 66 baler:
1953 Mar. 2
Modular farm machine:
1961 Apr. 5
New York Central Railroad:
1955 May 16
North Western Mutual Life Insurance:
1948 Nov. 22
Northeast Airlines:
"Every Hour"
campaign:
1960 Sept. 7
Viscount service:
1958 Aug. 18
Northwestern Mutual:
1957 Oct. 14
Oneida Limited:
1955 Mar. 7
"Father/Daughter"
campaign:
1956 Aug. 27
Heirloom Sterling:
1949 Feb. 28
1953 Aug. 3
1953 June 8
Premier and Deluxe:
1957 Aug. 5
Public relations:
1960 Mar. 16
Replacement market:
1957 May 27
Oscar Mayer & Co.:
1962 Sept. 19
Family Personality:
1961 June 14
Owens-Illinois Glass Co.:
1946 Aug. 19
1949 May 30
1952 Apr. 7
1954 June 28
Duraglass:
1948 Mar. 1
1950 July 10
Kimble:
1953 Feb. 2
Libbey:
1946 Sept. 16
1948 Jan. 26
1950 Sept. 25
1951 Apr. 2
1952 Nov. 17
1953 Jan. 19
Summer holiday campaign:
1958 May 19
Oxford University Press:
1947 Nov. 3
1949 Apr. 4
1950 June 19
Pacific Mills:
1951 Aug. 20
Carpet:
1953 Aug. 10
Fitted sheets:
1956 Jan. 16
Menswear:
1955 Aug. 8
Sheets:
1954 Dec. 13
Pan American World Airways:
1951 Sept. 10
1956 June 11
1957 Dec. 16
1960 Oct. 12
Atlantic:
1958 Sept. 22
"Blizzard"
advertisement:
1950 July 31
Boeing 707 replica:
1959 Apr. 22
Clipper "Am Worlderica":
1949 Mar. 7
Douglas DC-8 jets:
1960 Jan. 20
Fly Now-Pay Later:
1954 May 10
Latin Am Worlderica Division:
1960 May 11
New Horizons Club:
1955 Dec. 12
New Jet services:
1958 July 14
Norman Rockwell's art:
1956 Mar. 5
Pacific-Alaska Division:
1957 May 13
Student market:
1961 June 28
Syverson cartoons:
1970 May 1
Parker Pen:
1949 Feb. 21
1950 Apr. 24
1950 Aug. 28
"51"
pen--London:
1953 Dec. 7
Christmas gift campaign:
1951 Oct. 8
Liquid Lead pencil:
1955 Jan. 17
Superchrome ink:
1947 June 16
Penick & Ford:
1948 Apr. 26
Molasses:
1953 Sept. 7
Pepsi Cola Co. of Canada--Montreal:
1947 Apr. 28
Pesquers Iquique (Frozen fish--Santiago):
1952 Aug. 4
Peter Robinson (Fashion shop--London):
1949 Sept. 19
Pharma-Craft:
Colodene:
1956 Jan. 23
1956 Nov. 5
Deodorant:
1955 Jan. 24
1957 Apr. 1
Fresh (Deodorant):
1946 Sept. 2
1947 May 19
Phillips Petroleum (New client):
1962 Oct. 17
Pineapple Grower's Association:
1952 July 28
Fashion/Vogue:
1955 Apr. 11
Frosty pineapple pie:
1953 July 27
Ice Cream Festival:
1955 Oct. 17
Pittsburgh Plate Glass (Mirrors):
1961 Nov. 29
Portland Cement Association:
1957 Nov. 11
1959 Mar. 25
Prince Matchabelli, Inc. (Fragrance, Psyche):
1959 Sept. 9
Purolator:
1949 Aug. 15
Car Clinic television series:
1961 Mar. 8
Oil filter:
1955 Sept. 12
Operation Virginia:
1954 Oct. 25
Quaker Oats:
Aunt Jemima:
1958 Feb. 17
1960 Nov. 9
1954 Aug. 30
"Humanized"
campaign:
1958 Oct. 6
Ken-L Ration dog food:
1959 Feb. 25
Life cereal:
1961 Mar. 22
1958 Oct. 20
Pancake campaign:
1957 Jan. 21
Quota weight loss:
1960 Nov. 16
R.T. French:
1947 Oct. 27
Mustard:
1956 Feb. 27
1960 Aug. 17
1961 Jan. 11
Scalloped potatoes:
1960 Apr. 20
Radio Station CFRB--Toronto:
1948 Sept. 6
Radio station KNBC:
1951 July 9
Rayve Home Permanent:
1949 Jan. 17
1950 June 12
RCA:
1949 Mar. 28
1952 June 30
1960 Jan. 27
5 Ways Finer for '53:
1953 Jan. 5
Color television:
1960 Sept. 7
Disney/color television:
1961 Sept. 13
Golden Ear:
1953 Nov. 16
High school students:
1961 May 17
Institutional:
1948 Feb. 16
1950 Jan. 2
Instruments:
1946 Dec. 30
Octoputer:
1970 June 2
Records:
1947 Jan. 13
1950 Nov. 6
Television:
1953 Sept. 21
1950 Jan. 30
Reader's Digest:
1956 Dec. 17
1956 Oct. 29
1957 Oct. 28
Network television campaign:
1960 Dec. 14
New client:
1956 Jan. 2
Public relations:
1961 May 10
Reckitt & Colman (Zubes cough suppressant--Capetown):
1949 Feb. 14
Religion in American Life:
1954 Oct. 4
1956 Nov. 19
1959 Sept. 16
1960 Aug. 31
Public service advertising:
1950 Oct. 30
Target young adults:
1958 Sept. 15
Thanksgiving:
1957 Nov. 25
Rice Industry:
1959 June 24
RKO Radio Pictures:
1956 July 2
Roddis Plywood Corp.:
1957 July 1
Rolex Watch Co.:
1955 Aug. 1
Rowntree's (Confectionary--London):
1953 Nov. 2
Royal Baking Powder:
Fairyland campaign--Capetown:
1952 Sept. 1
London:
1952 July 21
S.S. Jacobs Co.:
1955 May 9
Safeway Stores:
1952 Feb. 18
25% sales increase:
1955 July 11
Economy campaign:
1955 Jan. 31
Famous flour:
1947 Sept. 22
Farm advertising:
1950 Aug. 7
Fleet biscuit mix:
1950 Feb. 6
Frozen chicken:
1955 June 6
Lucerne milk:
1949 June 13
1955 Mar. 28
Produce:
1954 May 31
Recruitment:
1955 May 2
San Francisco Chronicle:
1949 June 20
San Francisco Mutual Railway:
1950 June 26
Scarfe & Co., Ltd. (Jellied paint--Toronto):
1955 Apr. 4
Schlage Lock Co.:
1957 Dec. 30
1961 Dec. 13
Schlitz Brewing Co. (
"Joy of
Living"
album):
1959 May 6
Scott Paper Co.:
1947 Oct. 20
1951 Nov. 26
1960 Jan. 6
$15,000,000 buildings:
1961 June 21
Animated commercials:
1959 Apr. 15
Bringing Up Buddy television
series:
1961 Jan. 25
Circus animal album:
1961 Aug. 30
Colored napkins:
1960 July 27
Cut-Rite:
1961 July 19
Magic Oval Box:
1962 Feb. 14
New Hankie Pack:
1961 Aug. 9
New with Colors:
1956 Apr. 2
Scot tissue:
1947 Feb. 24
1955 Feb. 28
Scot Towel:
1960 Apr. 13
Scotkins napkins:
1953 June 29
Scotkins:
1958 Mar. 3
Soft-Weve:
1949 Oct. 31
1957 July 8
Tri-Color:
1956 July 16
Two new television shows:
1961 Aug. 23
Waldorf Tissues:
1949 Dec. 19
Scripto, Inc. (Ink pens):
1956 Aug. 13
Sealy mattress (Posturepedic):
1959 Apr. 8
Seven-Up:
1946 Oct. 14
1951 Dec. 10
1959 Jan. 28
Fresh-Up Freddie:
1957 Dec. 2
Kingston Trio:
1960 July 27
Target teens:
1959 Dec. 30
Shell Chemical Corp.:
1947 Mar. 10
1956 Sept. 17
1958 June 23
Shell Oil Co.:
1946 Nov. 4
1950 Apr. 10
1948 Oct. 11
1949 Apr. 25
Gasoline:
1952 Apr. 21
Local radio:
1947 Dec. 29
Oil:
1952 May 12
Outdoor advertising:
1947 June 2
Premium gasoline:
1951 May 14
Public Relations:
1946 Dec. 16
Radar Tests gasoline:
1956 Apr. 9
West Coast--public relations:
1949 July 18
X-100 motor oil:
1951 Apr. 30
Sherwin-Williams (Lin-X Home Brights--Montreal):
1948 Mar. 29
Siam di Tella (Motor scooter--Buenos Aires):
1954 Nov. 29
Singer (
"Wizard of Oz"
theme):
1970 Mar. 6
Southern California Citrus Foods:
1947 Mar. 17
Southwest Airways:
1950 Sept. 4
Squibb:
Campaign against virus:
1954 May 3
Squibb International:
1947 July 14
Stag Brewery--Johannesburg:
1953 Apr. 20
Standard Brands:
1950 Mar. 6
Baking powder:
1955 July 25
Chase & Sanborn:
1960 Feb. 10
"Eat More Bread":
1956 Feb. 6
Fleischmann's yeast:
1955 Jan. 10
1952 Jan. 14
1949 Mar. 14
1951 July 2
1960 Mar. 23
Instant tea:
1960 June 8
New Tender Leaf:
1961 July 5
Planters Peanuts:
1962 Jan. 24
Recipes:
1956 Mar. 12
Royal pudding:
1956 Dec. 24
1960 Jan. 6
1955 Feb. 14
Tea party:
1958 Apr. 7
Tender Leaf Tea:
1961 Nov. 8
1956 July 23
1960 July 13
Tender Leaf tea--International:
1952 Nov. 24
Young America Cooks:
1961 Oct. 18
Standard Brands Ltd.--Montreal:
Chase & Sanborn:
1950 Aug. 14
Magic baking powder:
1951 June 11
Staze, Inc. (Denture adhesive):
1951 Jan. 15
Steel Co. of Wales--London:
1958 Feb. 10
Stouffer Corp.:
Free offer:
1959 May 27
Television campaign:
1959 Nov. 11
Swift & Co.:
1947 Jan. 27
1949 May 9
1950 Apr. 3
1950 Mar. 20
1952 Mar. 3
1954 Feb. 1
Allsweet Margarine:
1956 Feb. 13
Bacon:
1950 Jan. 16
Bakery shortenings:
1949 Aug. 22
Centennial:
1955 Apr. 25
Dog food:
1952 Aug. 11
1954 Jan. 18
Franks, sausage:
1947 Oct. 13
Fresh meats:
1947 May 5
Grocery products:
1954 July 19
Ham, bacon:
1948 Jan. 19
Margarine:
1952 May 26
Pard dog food:
1948 Apr. 19
1952 Oct. 20
1955 Feb. 21
Peanut butter:
1948 Sept. 20
1950 Feb. 13
Swift'ning:
1948 Mar. 22
1949 July 25
Table Ready meats:
1950 July 24
Vigoro plant food:
1953 Feb. 9
1948 Mar. 15
1951 Feb. 12
Sylvania Electric Products:
Fluorescent lamps:
1955 June 20
Halolight:
1954 Dec. 20
Softlight:
1956 July 9
Textron:
1946 Dec. 23
Corporate:
1970 May 15
Nashua Mills:
1948 Feb. 2
"The Long Red Line"
(Blood
drive):
1951 Dec. 17
Thomas A. Edison, Inc. (Voice Writer):
1956 Jan. 30
Times Weekly Edition--London:
1947 Aug. 4
Timken Roller Bearing Co.:
1954 Aug. 16
Trailer Coach Manufacturers' Association:
1949 Jan. 31
1951 July 30
Mobile Home Inspection Week
1952 Nov. 3
U.S. Brewer's Foundation:
1947 Apr. 7
1947 Sept. 8
1949 May 2
1951 Feb. 5
1952 Jan. 28
1960 Aug. 3
1960 July 20
Home Life in America:
1953 May 18
U.S. Committee for Refugees (World Refugee Year):
1960 Apr. 6
U.S. Lines:
1951 July 16
1962 Mar. 7
SS United States:
1952 June 23
Superliner:
1952 June 9
Tourist market:
1959 Feb. 18
U.S. Marine Corps (Posters, direct mail):
1953 July 13
U.S. Playing Card Co.:
1946 Sept. 9
1948 Oct. 25
1958 July 28
1960 Aug. 10
United Artists (Beacon Pictures):
1947 July 7
United Crusade (Charity):
1955 Oct. 31
United Foundation (Charity):
1953 Oct. 19
United Medical Services (Increased benefits):
1955 Oct. 3
United Nations Day (Public service advertising):
1950 Oct. 16
United Tobacco Cos. Ltd. (Preference promotion--Capetown):
1953 Jan. 26
University of California Radiation Lab:
1957 Feb. 25
Ward Baking Co.:
1949 Aug. 1
1952 June 2
1956 June 4
Emily Tipp campaign:
1958 Apr. 14
Gerber Primary bread:
1959 May 13
Tip Top bread:
1947 Feb. 3
1953 Nov. 30
Washington State Apple Commission:
1947 Dec. 1
1949 Oct. 24
1950 Oct. 23
1952 Oct. 27
Washington State Dairy Products Commission (Teenage study):
1951 Oct. 22
Weco Products Co.:
1948 Jan. 5
1949 Oct. 3
1951 Mar. 26
Wells Organizations, Inc. (Church fund raising):
1954 Sept. 6
Western Union:
1947 Feb. 10
1949 Oct. 17
Westminster Tobacco Co.--Capetown:
1951 July 23
Whitbread & Co. (Beer--Antwerp):
1957 Sept. 2
Whizzer Motor Co.:
1948 Dec. 13
1948 May 31
1947 May 12
Window Shade Institute:
1949 Apr. 18
Woods Manufacturing Co.--Montreal:
1949 June 27
Wool Bureau:
1957 Aug. 12
1958 Aug. 4
1960 Feb. 10
Wool Bureau Inc. & Wool Inc.:
1954 July 12
1956 Oct. 15
Yankee Baseball Team:
1947 Oct. 6
Yellow Cab Co.:
[top]
1950 Dec. 4
News Bulletin Contents by Author
Materials located in boxes MN1-MN5.
Acland, Peregrine
"It Takes Too Much Time to Sell Bulk
Goods,"
1925 Sept.
Make a Sale Every Time You Get an Interview,
1926 June
Anderson, Harriet
End of the Era of
"Humbug,"
1923 July
Anderson, Hayward
Be Yourself! But Can You?
1929 Dec.
Anderson, Margaret
Why Is Your Copy So Long?
1922 Mar.
Angell, Norman
New Factor in Social Development,
1928 Mar.
Ardery, Lois
She Wants It But She Doesn't Know It Yet,
1924 Dec.
Ashby, Bruce
Are the Makers of Automotive Accessories on the Horns of a
Sales Dilemma?
1927 Feb.
Farmer's Dollar and How It Is Spent,
1927 Jan.
What About the Farm Market?
1926 July
Aymar, Gordon C.
Advertising Illustration in England,
1929 Apr.
Munsell Color System,
1922 Dec.
What Advertising Has Done for Type Design,
1923 June
What Will Follow the
"Rule of
Thumb"
Era?
1922 Aug.
Barnes, Julius H.
Economic Marketing,
1925 Mar.
Berridge, William
Index of the Incomes of Factory Workers,
1924 Mar.
Boren, Wallace R.
Mental Lunch Counters for Consumers,
1930 May
Browne, Raymond
Selective Distribution,
1929 Mar.
Casseres, Aminta
Headlines! Did You Ever Write a Good One?
1922 Dec.
How Important is the Style of the Copy?
1923 July
Radio Today is Not Just a Good-Will Medium,
1929 Oct.
Cherington, Paul T.
Can Advertising Effects Be Measured?
1927 Apr.
Chain Stores in the Grocery Business,
1927 Sept.
College Education for Business,
1925 Aug.
Distribution Census and Trends in Retailing,
1929 Oct.
Economic Phases of Advertising,
1927 June
Editorial Character of Business Papers,
1926 Jan.
Fallacy of Salesman Research,
1930 Apr.
"Fruit of the Loom"
Decision,
1922 Nov.
Lo: The Cliff Dweller,
1927 Sept.
Manufacturer's Relations to Jobber's and Retailer's Salesmen,
1923 Apr.
New Practices in the Construction of Sales Quotas,
1927 Jan.
Outline of the New Book Retail Shopping
Areas,
1928 Mar.
Rose By Any Other Name,
1922 Sept.
Scientific Methods in Agency Work,
1923 July
Securities Panic,
1929 Dec.
Some Fundamental Principles of Organization,
1927 Mar.
Some Lessons from Early New England Foreign Trading,
1923 June
Some Marketing Problems of the Shoe Industry,
1925 Feb.
Some Recent Changes in the Rural and Small Town Market,
1925 July
Some Recent Developments in Market Analysis,
1927 May
Standard Color Scheme for Market Analysis Charts,
1925 Oct.
Where Are You Going--My Pretty Market?
1926 Nov.
Where the Urban and Rural Population Live,
1924 Jan.
Clark, Earle
Discussion of Business Policies Appropriate to Present Economic
Conditions,
1923 Nov.
What Will Your Business Policies Be in 1923?
1923 Jan.
Cody, E. Morrill
Advertising Adventures in France,
1923 June
Cunningham, Janet
New Types for Old?
1929 Oct.
David, Donald Kirk
Aims and Responsibilities of the Business School,
1927 Mar.
Day, William L.
Can Advertising Cripple Manufacturing and Selling
Resourcefulness?
1929 Aug.
Sales and Advertising Problems of Merged Industries,
1929 Mar.
Vogue and Volume,
1928 Nov.
De Vries, John T.
Character and Unity from Hidden Technique,
1922 Mar.
Eloquence in Advertising Illustration,
1922 Feb.
Dodge, Astrid
Work of an Advertising Kitchen,
1922 Sept.
Dunne, Richard A.
What Is the Trend in the Use of Color?
1925 July
Faulkner, George H.
...And You Meet Such Interesting People,
1930 Apr.
Flinn, Richard A.
State Labor Bureau Index as a Guide to Purchasing Power,
1924 Mar.
Flower, H.C.
Ambassadors of Commerce,
1930 Apr.
Fowler, George S.
Sanuel Reyburn Discusses Man-Power in Business,
1927 Jan.
When the Chain Store Puts
"Its Wrong
Foot"
Foremost,
1926 Jan.
Freyd, Max
Finding the Peak of Drawing Power,
1923 Aug.
Fuller, Edward
When Will Air Transportation Arrive?
1930 May
Groom, William S.
Use of Dealer Electros in Merchandising,
1922 May
What Makes Turnover and What it Means,
1923 Apr.
Gwinn, Ralph W.
Why the Chain Store?
1929 Mar.
Hale, J. Mark
Value of Recipes in Advertising,
1923 Aug.
Harcourt, Alfred
Changing Markets,
1930 May
Hartzell, A.E.
Give a Thought to Spain,
1928 Mar.
When Carmen Goes Shopping--
1928 July
Henderson, Howard
Behind the Doorbell,
1923 Aug.
Henson, H. Hensley
Truth, Commerce, and World Peace,
1924 Oct.
Holmes, Mildred
Bunk,
1929 Aug.
Housewives Write the Copy,
1923 May
Hoover, Herbert
Reducing the Cost of Distribution,
1925 Feb.
Hutchison, James L.
Brass Tacks in Foreign Trade,
1923 Feb.
Complex Art of Being Simple,
1923 Mar.
Modern Advertising Methods in China,
1922 Aug.
Johnson, Peirce
Getting the Most Out of Color,
1922 June
Kennedy, William D.
"Reader"
Advertisement,
1928 Nov.
Kilbourn, Orrin P.
New Era in the Automobile Industry,
1928 Nov.
Kinney, Gilbert
Full Dinner Pail Idea Kept the Republicans in for Sixteen
Years,
1924 Oct.
How to Get Prestige for American Products,
1926 June
How to Sell Salesmen on Advertising,
1922 June
Loyalties in the Making,
1923 Jan.
Now That The Excess Profits Tax Has Gone--?
1922 Apr.
What is Fair?
1926 Sept.
What Manner of Man--!
1923 May
Klein, Julius
Planned Prosperity,
1930 Apr.
Kohl, Howard
Getting Advertising
"Produced,"
1922 Apr.
Leffingwell, Albert
Coue Was Right,
1923 May
Gentle Reader,
1922 May
Practical Appeal in Advertising to Men,
1924 Dec.
"They Don't Want to Read
It!"
1922 Nov.
Legler, Henry
Association Advertising,
1929 Apr.
Lewander, Gosta M.
International Trade as a Promoter of Peace,
1930 May
Lewis, Edith
Emotional Quality in Advertisements,
1923 Apr.
Maule, Frances
How to Get a Good
"Consumer
Image,"
1922 Mar.
Snob Appeal,
1923 Mar.
Woman Appeal,
1924 Jan.
Mazur, Paul
Advertising and American Prosperity,
1928 May
Is the Cost of Distribution Too High?
1925 Dec.
Logic of the Department Store Organization,
1925 Sept.
McCabe, Thomas B.
How I Selected an Advertising Agency (Scott),
1929 Oct.
McKenna, Reginald
American Dollar Replaces the Gold Standard,
1928 Mar.
Meek, Samuel
Few Facts About Our Work Abroad,
1928 Nov.
Mehren, Edward J.
How Should the Advertiser Measure the Value of a Business
Paper?
1925 July
Miller, George L.
What Does an Automobile Dealer Mean by Service?
1922 May
Mims, Stewart L.
Importance of Investigation to an Agency and Its Clients,
1922 June
"You Don't Know a Damn Thing About
Raincoats,"
1922 Mar.
Miner, Henry C.
American Manufacturer Meets His Foreign Consumer,
1929 Oct.
Miner, Henry J.
Major Difficulties in Asia Minor,
1928 July
O'Meara, Walter
On a Phase of Copy Style,
1924 Dec.
O'Shea, Monica B.
Familiar Human Material Doing a New Job,
1929 Oct.
Paradise, S.H.
Improvement in British Conditions,
1922 Oct.
London-Paris Air Line,
1922 Feb.
"Oh, But We Are
Different,"
1923 Nov.
Parker, Dorothy
Chicago Office Goes Pyrenees,
1929 Dec.
Pearson, George
Elementary Methods in Selecting Newspaper Media,
1922 June
Perkins, Frederick
Packages,
1922 Apr.
Perrin, E.O.
Development of Outdoor Advertising,
1922 Feb.
Effectiveness of Various Sizes of Advertising Space,
1922 Oct.
Posey, Chester A.
Unusual Achievement in the Paint Industry,
1922 Aug.
Raymond, C.E.
Development of Advertising With Distribution,
1922 Oct.
Resor, Stanley
Advertising as an Career,
1927 May
Dollar-A-Year Graduate School,
1929 Aug.
How Do Current Changes in the Field of Distribution Affect the
Practice of Advertising?
1925 Dec.
How Important are Store Demonstrations and Special Commissions
to Clerks?
1923 Mar.
Introduction [to issue on advertising abroad],
1928 July
New Information,
1924 July
Personalities and the Public: Some Aspects of Testimonial
Advertising,
1929 Apr.
What Do These Changes Mean?
1923 Dec.
What Does the College Man Mean to Advertising?
1928 May
What Your Community Must Do Before Advertising,
1925 Aug.
What the American Association of Advertising Agencies Does to
Make Advertising cientifically More Effective,
1924 Dec.
Richey, S. Hunter
One Best Answer for Every Sales Resistance,
1923 Feb.
Timing Intensive Selling with Advertising,
1922 Aug.
Ricketts, William
What Does South America Offer the American Advertiser?
1928 July
Rivers, Stuart
"I Want a..."
1923 Feb.
Rothschild, Richard
Using
"Waste Circulation"
to
Sell the Product,
1922 Aug.
Smith, Guy C.
Advertising Manager--A Business Man or Technician?
1929 Dec.
Smith, Harlan
American Farmer, Inc.,
1922 Oct.
Stanton, Henry T.
Advertising and the Cost of Distribution,
1927 June
Two Examples,
1922 Sept.
Swope, Gerard
Responsibilities of Modern Industry,
1927 Jan.
Thompson, Clyde S.
Trend in Outdoor Advertising,
1930 Apr.
Tipper, Harry
General Motors Around the World,
1928 Mar.
Tomlinson, W.P.
What Price Progress?
1927 Apr.
Townsend, Dorothy
Mrs. Wilkins Reads the Ladies Home
Journal,
1923 June
Waldo, Ruth
Invention--The Essence of Advertising,
1929 Dec.
Walker, David N.
Do Your Salesmen Use Your Advertising?
1923 Aug.
Great American Cupboard,
1923 Nov.
Watson, Clement H.
Markets are People--Not Places,
1928 July
Watson, John B.
Advertising By Radio,
1923 May
Are Booklets Read and Kept?
1922 Sept.
Just a Piece of Key Copy,
1929 Aug.
Personality and the Choice of Personnel (II): Can Psychology
Help in the Selection of Personnel?
1927 Apr.
Personality and the Choice of Personnel (II): The Behaviorist
Looks at Personality,
1927 Mar.
Thinking as Viewed By the Behaviorists,
1927 Feb.
What Cigarette Are You Smoking and Why?
1922 July
Watson, Richmond
Polling the Consumer,
1930 May
Webb, Ewing T.
Cutting Down Waste in Store Display,
1922 May
Largest National Expense: How Advertising Helps Reduce It,
1922 Mar.
Wengler, Harold
Transmuting and Delivering a Bowl of Cereal (Hot),
1929 Aug.
Willey and Locock
Report on Visit to the United States of America,
1926 Apr.
Winslow, Emma A.
Contributions from Budget Studies to the Construction of a
Statistical Index of the Purchasing Power of Consumers in the United States,
1924 Mar.
Woolf, James D.
Problem of Creating Desire,
1922 Apr.
Wyman, Walter A.
Are American Manufacturers Foolish Exporters?
1922 Dec.
Young, James W.
Control of the Advertising Appropriation,
1922 Feb.
Co-operative Advertising,
1926 Nov.
Unattributed
2nd Annual Exhibition of Advertising Art,
1922 Nov.
A House in the Country,
1922 May
Achievements of the Automobile,
1925 Aug.
Advertising Principles Applied to International Politics,
1925 Jan.
Advertising Revenue Twice That from Subscription Sales,
1925 Mar.
American Manufacturers Find a Market in Lithuania,
1924 Jan.
Analysis of Building Volume,
1923 Feb.
Ancient Art and Modern Industry,
1922 Apr.
Art Sources Investigated,
1923 Apr.
At Last--A Boon to the Inventor,
1922 Aug.
Automobile Registrations Jump Two Millions in 1924,
1925 Feb.
Automobile Saturation?
1926 July
Beech-Nut Case,
1922 Feb.
Bertand Russell on Behaviorism,
1927 Jan.
Bit of Old New England in a New York Office Building,
1925 Jan.
Britain Now Has 562
"Millionaires,"
1928 May
British Courts Render Interesting Decision on Advertising ,
1928 May
British Papers Boost Their Circulation With Free Insurance,
1922 June
Brooklyn Retailers Seek Court Order to Compel Push-Cart Vendors
to Trade in ront of Their Stores,
1925 Sept.
C.M. Olmstead Joins the Staff,
1923 Apr.
Cement Shortage Threatens,
1922 Nov.
[Cherington] Will Head Subcommittee on Census of Distribution,
1927 Apr.
Clients of the J. Walter Thompson Company,
1922 (Mar., May, July, Sept., Nov.)
1923 (Jan., Mar., May, July, Nov.)
1924 (Jan., July, Oct.)
1925 (July-Oct., Dec.)
1926 (Jan., Apr., June, July, Sept., Nov.)
1927 (Jan.-June, Sept.)
1928 (Mar., May, July, Nov.)
1929 (Mar., Apr., Aug., Dec.)
1930 (Apr., May)
Columnist Views Modern Merchandising,
1927 Sept.
"Come Back"
of the Auto
Industry,
1922 Aug.
Competition of Canadian and American Magazines in Canada,
1923 Apr.
Consumers Decide,
1926 July
Consumer's Purchasing Power in Thirty-one Cities,
1924 Nov.
Contestants Busy on Essay,
1923 Jan.
Convention of the A.A.C. of W.,
1923 July
Department Store Costs of Business,
1922 Oct.
Distinguished British Physician Tells of Progress in the
Mastery of Disease,
1924 Nov.
Do Busy Men Read Advertisements?
1922 June
Dr, Klein Optimistic as to Export Market,
1926 Sept.
Exhibition of Home Furnishings,
1922 Oct.
Fordized Distribution,
1927 May
Foreign Trade of U,S, Shows a Substantial Increase,
1925 Oct.
General Practitioner to Stay But Will Have to Work With
Research Laboratories,
1925 Sept.
Growth of Canadian Magazines,
1923 Aug.
Growth of Chain Drug Stores,
1922 June
Harlan Smith Comes to J. Walter Thompson Company,
1922 Sept.
Harvard Advertising Awards,
1925 Mar.
Headquarters of Some of the J. Walter Thompson Foreign Offices,
1928 Mar.
How a Rubber Mat Revolutionized a Nation's Footwear Habits,
1922 Aug.
How Many Consumers Are Necessary for the Support of a
Store?
1925 Jan.
How Many Homes Does Magazine Advertising Reach?
1925 Jan.
How Strong Are the Chain Drug Stores in the Larger
Cities?
1926 July
How Strong Are the Chain Groceries in the Leading Cities,
1926 June
"I Spend Half My Life in the
Kitchen,"
1925 Jan.
Increase in Population Will Demand Cheaper Food,
1922 Nov.
Is the Chain Store Still In Its Infancy?
1925 July
J. Walter Thompson Prize Essay Contest,
1924 Mar.
J. Walter Thompson Radio Programs,
1930 Apr.
J. Walter Thompson, 1847-1928,
1928 Nov.
Just What Effect Does Weather Have on Retail Sales?
1927 Mar.
Keeping Peace With Mass Production,
1925 Jan.
Magazine Circulations Among Industrial Employees,
1926 Jan.
Management--The Third Ingredient,
1927 Feb.
Manhattan's Lunch Time Population,
1926 July
Mariemont [a planned community in Cincinatti],
1926 Sept.
Market for Electricity and Electrical Devices,
1922 Nov.
Mid-Census Estimate Places Population of United States at
113,000,000 as of July 1, 1925,
1926 June
More Automobiles Than Telephones,
1924 July
Mr. Groom Addresses Jewelers,
1922 Sept.
Nearly Thirteen Million Americans Live in Villages,
1926 Nov.
Net Profits of General Motors Double Ford's for 1926,
1927 May
New Evidence on Brand Consciousness,
1923 Apr.
New Figures Supplementing Population and
Its Distribution,
1924 Oct.
New J. Walter Thompson Company Office on the Pacific Coast (San
Francisco),
1923 July
New Organizations of Advertising Men,
1923 Aug.
Note on the Increase of American Investments Abroad,
1925 Oct.
Number of Domestic Servants in U,S, Decreases 350,000 in Ten
Years,
1925 Sept.
Out-Britishing the Britisher,
1928 Nov.
Paul T. Cherington Joins the Staff,
1922 May
Pool Versus the Chain Store,
1922 Nov.
Population and Its Distribution
Helps the Government Solve a Problem,
1922 Feb.
Population Figures for Great Britain and Ireland,
1924 July
President Coolidge Sees in Advertising a Great Educational
Force,
1927 Jan.
President of Large Insurance Company Endorses Dr. Watson's
Plan,
1922 Feb.
Prestige and Good Will Protected by Sweeping Injunction,
1922 Apr.
Purpose of the Essay Contest,
1922 Oct.
Recent Distinguished Visitors to the New York Office,
1922 July
Retail Shopping Areas Wins Book
Award for Advertising Research,
1928 Mar.
Second International Silk Exposition,
1923 Mar.
Selling the Hospital Field,
1923 Apr.
Seventy Years of Growth,
1924 Nov.
Shopping Center for Three Nations,
1927 May
Size of the Market for Heating Specialties Little Appreciated,
1923 Apr.
Some Grocery Chain Store Figures,
1924 Oct.
Some New Developments in Commercial Statistics,
1925 Oct.
Steady Increase in Purchasing Power of Consumer,
1925 Sept.
Study of Magazine Circulation in Cincinnati, Ohio,
1923 Oct.
Subject of the Essay Contest,
1922 Nov.
The Advance Has Come Through Substituting Observation for
Preconceptions & Passions,
1926 July
The Automobile Industry in Nearer Certainty Than at any
Previous Time,
1927 Feb.
The Creative Plus Which No One Mind By Itself Could Achieve,
1926 Nov.
Transplanting a New England Farm House to the Heart of New York
City,
1922 Feb.
Under the Bushel? [making ideas graphic],
1922 Feb.
Value of a Window Display Not Wholly Dependent on Its Dignity,
1922 Dec.
"We Are Still Laying Bricks Like the
Babylonians,"
1926 June
What Do Our Rural Neighbors Buy? (Putnam Co., N.Y., and
Randolph Co., Ind.),
1926 Mar.
What is Happening to the Thirteen Thousand Villages,
1927 Sept.
When Sampling Increased Sales 30 Times,
1922 July
White Motor Trucks Utilize Irving Advertisement,
1922 Mar.
Who Does Not Seek After Persuasion?
1925 Oct.
Why a Study of Purchasing Power is Important,
1924 Mar.
Will the Automobile Break Down International Boundaries?
1927 Apr.
Advertisements
[top]
Baker's Coconut (Franklin Baker Co.),
1923 Mar.
Barreled Sunlight (U.S. Gutta Percha Paint Co.),
1922 Aug.
Buick (General Motors, London),
1928 Nov.
Cheramy Perfume,
1922 May
Collier's,
1922 Oct.
Davey Tree Surgeons,
1923 Apr.
Eagle-A Bond (Amer. Writing Paper Co.),
1922 June
Gruen Watches,
1923 Jan.
J. Walter Thompson Company's Prize Essay Contest,
1922 Aug.
Keds Shoes (U.S. Rubber Co.),
1922 Sept.
Lux Flakes for Dishwashing,
1923 Mar.
1922 Oct.
O'Sullivan Heels,
1922 July
Pebeco Tooth Paste,
1923 Feb.
Pennsylvania Railroad,
1927 Feb.
Phenix Cheese Co.,
1922 Nov.
Rice's Slices Bread,
1929 Oct.
Richardson Roofing,
1923 Mar.
Savage Arms Corp. (rifles),
1922 Oct.
Sunbrite Cleanser (Swift & Co.),
1923 Mar.
Swift's Ham and Bacon,
1922 Dec.
Vanity Fair Silk Underwear,
1922 Dec.
Woodbury's Soap (Andrew Jergens Co.),
1922 Dec.
News Bulletin Contents by Title
Materials located in boxes MN1-MN5.
2nd Annual Exhibition of Advertising Art
Author: Unattributed,
1927 Apr.
A House in the Country
Author: Unattributed,
1922 Nov.
Achievements of the Automobile
Author: Unattributed,
1925 Aug.
Advertising Adventures in France
Author: Cody, E. Morrill,
1923 June
Advertising and American Prosperity
Author: Mazur, Paul,
1928 May
Advertising and the Cost of Distribution
Author: Stanton, Henry T.,
1927 June
Advertising as a Career
Author: Resor, Stanley,
1927 May
Advertising By Radio
Author: Watson, John B.,
1923 May
Advertising Illustration in England
Author: Aymar, Gordon C.,
1929 Apr.
Advertising Manager--A Business Man or Technician?
Author: Smith, Guy C.,
1929 Dec.
Advertising Principles Applied to International Politics
Author: Unattributed,
1925 Jan.
Advertising Revenue Twice That from Subscription Sales
Author: Unattributed,
1925 Mar.
Aims and Responsibilities of the Business School
Author: David, Donald Kirk,
1927 Mar.
Ambassadors of Commerce
Author: Flower, H.C.,
1930 Apr.
American Dollar Replaces the Gold Standard
Author: McKenna, Reginald,
1928 Mar.
American Farmer, Inc.
Author: Smith, Harlan,
1922 Oct.
American Manufacturer Meets His Foreign Consumer
Author: Miner, Henry C.,
1929 Oct.
American Manufacturers Find a Market in Lithuania
Author: Unattributed,
1924 Jan.
Analysis of Building Volume
Author: Unattributed,
1923 Feb.
Ancient Art and Modern Industry
Author: Unattributed,
1922 Apr.
...And You Meet Such Interesting People
Author: Faulkner, George H.,
1930 Apr.
Are American Manufacturers Foolish Exporters?
Author: Wyman, Walter A.,
1922 Dec.
Are Booklets Read and Kept?
Author: Watson, John B.,
1922 Sept.
Are the Makers of Automotive Accessories on the Horns of a Sales
Dilemma?
Author: Ashby, Bruce,
1927 Feb.
Art Sources Investigated
Author: Unattributed,
1923 Apr.
Association Advertising
Author: Legler, Henry,
1929 Apr.
At Last--A Boon to the Inventor
Author: Unattributed,
1922 Aug.
Automobile Registrations Jump Two Millions in 1924
Author: Unattributed,
1925 Feb.
Automobile Saturation?
Author: Unattributed,
1926 July
Baker's Coconut (Franklin Baker Co.)
Advertisement,
1923 Mar.
Barreled Sunlight (U.S. Gutta Percha Paint Co.)
Advertisement,
1922 Aug.
Be Yourself! But Can You?
Author: Anderson, Hayward,
1929 Dec.
Beech-Nut Case
Author: Unattributed,
1922 Feb.
Behind the Doorbell
Author: Henderson, Howard,
1923 Aug.
Bertand Russell on Behaviorism
Author: Unattributed,
1927 Jan.
Bit of Old New England in a New York Office Building
Author: Unattributed,
1925 Jan.
Brass Tacks in Foreign Trade
Author: Hutchison, James L.,
1923 Feb.
Britain Now Has 562
"Millionaires"
Author: Unattributed,
1928 May
British Courts Render Interesting Decision on Advertising
Author: Unattributed,
1928 May
British Papers Boost Their Circulation With Free Insurance
Author: Unattributed,
1922 June
Brooklyn Retailers Seek Court Order to Compel Push-Cart Vendors
to Trade in ront of Their Stores
Author: Unattributed,
1925 Sept.
Buick (General Motors, London)
Advertisement,
1928 Nov.
Bunk
Author: Holmes, Mildred,
1929 Aug.
C.M. Olmstead Joins the Staff
Author: Unattributed,
1923 Apr.
Can Advertising Cripple Manufacturing and Selling
Resourcefulness?
Author: Day, William L.,
1929 Aug.
Can Advertising Effects Be Measured?
Author: Cherington, Paul T.,
1927 Apr.
Cement Shortage Threatens
Author: Unattributed,
1922 Nov.
Chain Stores in the Grocery Business
Author: Cherington, Paul T.,
1927 Sept.
Changing Markets
Author: Harcourt, Alfred,
1930 May
Character and Unity from Hidden Technique
Author: De Vries, John T.,
1922 Mar.
Cheramy Perfume
Advertisement,
1922 May
[Cherington] Will Head Subcommittee on Census of
Distribution
Author: Mims, Stewart L.,
1922 Mar.
Chicago Office Goes Pyrenees
Author: Parker, Dorothy,
1929 Dec.
Clients of the J. Walter Thompson Company
Author: Unattributed,
1922 (Mar., May, July, Sept., Nov.)
1923 (Jan., Mar., May, July, Nov.)
1924 (Jan., July, Oct.)
1925 (July-Oct., Dec.)
1926 (Jan., Apr., June, July, Sept., Nov.)
1927 (Jan.-June, Sept.)
1928 (Mar., May, July, Nov.)
1929 (Mar., Apr., Aug., Dec.)
1930 (Apr., May)
College Education for Business
Author: Cherington, Paul T.,
1925 Aug.
Collier's
Advertisement,
1922 Oct.
Columnist Views Modern Merchandising
Author: Unattributed,
1927 Sept.
"Come Back"
of the Auto
Industry
Author: Unattributed,
1922 May
Competition of Canadian and American Magazines in Canada
Author: Unattributed,
1923 Apr.
Complex Art of Being Simple
Author: Hutchison, James L.,
1923 Mar.
Consumers Decide
Author: Unattributed,
1926 July
Consumer's Purchasing Power in Thirty-one Cities
Author: Unattributed,
1924 Nov.
Contestants Busy on Essay
Author: Unattributed,
1923 Jan.
Contributions from Budget Studies to the Construction of a
Statistical Index of the Purchasing Power of Consumers in the United
States
Author: Winslow, Emma A.,
1924 Mar.
Control of the Advertising Appropriation
Author: Young, James W.,
1922 Feb.
Convention of the A.A.C. of W.
Author: Unattributed,
1923 July
Co-operative Advertising
Author: Young, James W.,
1926 Nov.
Coue Was Right
Author: Leffingwell, Albert,
1923 May
Cutting Down Waste in Store Display
Author: Webb, Ewing T.,
1922 May
Davey Tree Surgeons
Advertisement,
1923 Apr.
Department Store Costs of Business
Author: Unattributed,
1922 Oct.
Development of Advertising With Distribution
Author: Raymond, C.E.,
1922 Oct.
Development of Outdoor Advertising
Author: Perrin, E.O.,
1922 Feb.
Discussion of Business Policies Appropriate to Present Economic
Conditions
Author: Clark, Earle,
1923 Nov.
Distinguished British Physician Tells of Progress in the Mastery
of Disease
Author: Unattributed,
1924 Nov.
Distribution Census and Trends in Retailing
Author: Cherington, Paul T.,
1929 Oct.
Do Busy Men Read Advertisements?
Author: Unattributed,
1922 June
Do Your Salesmen Use Your Advertising?
Author: Walker, David N.,
1923 Aug.
Dollar-A-Year Graduate School
Author: Resor, Stanley,
1929 Aug.
Dr, Klein Optimistic as to Export Market
Author: Unattributed,
1926 Sept.
Eagle-A Bond (Amer. Writing Paper Co.)
Advertisement,
1922 June
Economic Marketing
Author: Barnes, Julius H.,
1925 Mar.
Economic Phases of Advertising
Author: Cherington, Paul T.,
1927 June
Editorial Character of Business Papers
Author: Cherington, Paul T.,
1926 Jan.
Effectiveness of Various Sizes of Advertising Space
Author: Perrin, E.O.,
1922 Oct.
Elementary Methods in Selecting Newspaper Media
Author: Pearson, George,
1922 June
Eloquence in Advertising Illustration
Author: De Vries, John T.,
1922 Feb.
Emotional Quality in Advertisements
Author: Lewis, Edith,
1923 Apr.
End of the Era of
"Humbug"
Author: Anderson, Harriet,
1923 July
Exhibition of Home Furnishings
Author: Unattributed,
1922 Oct.
Fallacy of Salesman Research
Author: Cherington, Paul T.,
1930 Apr.
Familiar Human Material Doing a New Job
Author: O'Shea, Monica B.,
1929 Oct.
Farmer's Dollar and How It Is Spent
Author: Ashby, Bruce,
1927 Jan.
Few Facts About Our Work Abroad
Author: Meek, Samuel,
1928 Nov.
Finding the Peak of Drawing Power
Author: Freyd, Max,
1923 Aug.
Fordized Distribution
Author: Unattributed,
1927 May
Foreign Trade of U,S, Shows a Substantial Increase
Author: Unattributed,
1925 Oct.
"Fruit of the Loom"
Decision
Author: Unattributed,
1922 Aug.
Full Dinner Pail Idea Kept the Republicans in for Sixteen
Years
Author: Kinney, Gilbert,
1924 Oct.
General Motors Around the World
Author: Tipper, Harry,
1928 Mar.
General Practitioner to Stay But Will Have to Work With Research
Laboratories
Author: Unattributed,
1925 Sept.
Gentle Reader
Author: Leffingwell, Albert,
1922 May
Getting Advertising
"Produced"
Author: Kohl, Howard,
1922 Apr.
Getting the Most Out of Color
Author: Johnson, Peirce,
1922 June
Give a Thought to Spain
Author: Hartzell, A.E.,
1928 Mar.
Great American Cupboard
Author: Walker, David N.,
1923 Nov.
Growth of Canadian Magazines
Author: Unattributed,
1923 Aug.
Growth of Chain Drug Stores
Author: Unattributed,
1922 June
Gruen Watches
Advertisement,
1923 Jan.
Harlan Smith Comes to J. Walter Thompson Company
Author: Unattributed,
1922 Sept.
Harvard Advertising Awards
Author: Unattributed,
1925 Mar.
Headlines! Did You Ever Write a Good One?
Author: Casseres, Aminta,
1922 Dec.
Headquarters of Some of the J. Walter Thompson Foreign
Offices
Author: Unattributed,
1928 Mar.
Housewives Write the Copy
Author: Holmes, Mildred,
1923 May
How a Rubber Mat Revolutionized a Nation's Footwear Habits
Author: Unattributed,
1922 Aug.
How Do Current Changes in the Field of Distribution Affect the
Practice of Advertising?
Author: Resor, Stanley,
1925 Dec.
How I Selected an Advertising Agency (Scott)
Author: McCabe, Thomas B.,
1929 Oct.
How Important are Store Demonstrations and Special Commissions to
Clerks?
Author: Resor, Stanley,
1923 Mar.
How Important is the Style of the Copy?
Author: Casseres, Aminta,
1923 July
How Many Consumers Are Necessary for the Support of a
Store?
Author: Unattributed,
1925 Jan.
How Many Homes Does Magazine Advertising Reach?
Author: Unattributed,
1925 Jan.
How Should the Advertiser Measure the Value of a Business
Paper?
Author: Mehren, Edward J.,
1925 July
How Strong Are the Chain Drug Stores in the Larger Cities?
Author: Unattributed,
1926 July
How Strong Are the Chain Groceries in the Leading Cities
Author: Unattributed,
1926 June
How to Get a Good
"Consumer
Image"
Author: Maule, Frances,
1922 Mar.
How to Get Prestige for American Products
Author: Kinney, Gilbert,
1926 June
How to Sell Salesmen on Advertising
Author: Kinney, Gilbert,
1922 June
"I Spend Half My Life in the
Kitchen"
Author: Unattributed,
1925 Jan.
"I Want a..."
Author: Cherington, Paul T.,
1922 Nov.
Importance of Investigation to an Agency and Its Clients
Author: Mims, Stewart L.,
1922 June
Improvement in British Conditions
Author: Paradise, S.H.,
1922 Oct.
Increase in Population Will Demand Cheaper Food
Author: Unattributed,
1922 Nov.
Index of the Incomes of Factory Workers
Author: Berridge, William,
1924 Mar.
International Trade as a Promoter of Peace
Author: Lewander, Gosta M.,
1930 May
Introduction [to issue on advertising abroad]
Author: Resor, Stanley,
1928 July
Invention--The Essence of Advertising
Author: Waldo, Ruth,
1929 Dec.
Is the Chain Store Still In Its Infancy?
Author: Unattributed,
1925 July
Is the Cost of Distribution Too High?
Author: Mazur, Paul M.,
1925 Dec.
"It Takes Too Much Time to Sell Bulk
Goods"
Author: Acland, Peregrine,
1925 Sept.
J. Walter Thompson Company's Prize Essay Contest
Advertisement,
1922 Aug.
J. Walter Thompson Prize Essay Contest
Author: Unattributed,
1924 Mar.
J. Walter Thompson Radio Programs
Author: Unattributed,
1930 Apr.
J. Walter Thompson, 1847-1928
Author: Unattributed,,
1928 Nov.
Just a Piece of Key Copy
Author: Watson, John B.,
1929 Aug.
Just What Effect Does Weather Have on Retail Sales?
Author: Unattributed,
1927 Mar.
Keds Shoes (U.S. Rubber Co.)
Advertisement,
1922 Sept.
Keeping Peace With Mass Production
Author: Unattributed,
1925 Jan.
Largest National Expense: How Advertising Helps Reduce it
Author: Webb, Ewing T.,
1922 Mar.
Lo: The Cliff Dweller
Author: Cherington, Paul T.,
1927 Sept.
Logic of the Department Store Organization
Author: Mazur, Paul M.,
1925 Sept.
London-Paris Air Line
Author: Paradise, S.H.,
1922 Feb.
Loyalties in the Making
Author: Kinney, Gilbert,
1923 Jan.
Lux Flakes for dishwashing
Advertisement,
1922 Oct.
1923 Mar.
Magazine Circulations Among Industrial Employees
Author: Unattributed,
1926 Jan.
Major Difficulties in Asia Minor
Author: Miner, Henry J.,
1928 July
Make a Sale Every Time You Get an Interview
Author: Acland, Peregrine,
1926 June
Management--The Third Ingredient
Author: Unattributed,
1927 Feb.
Manhattan's Lunch Time Population
Author: Unattributed,
1926 July
Manufacturer's Relations to Jobber's and Retailer's
Salesmen
Author: Cherington, Paul T.,
1923 Apr.
Mariemont [a planned community in Cincinatti]
Author: Unattributed,
1926 Sept.
Market for Electricity and Electrical Devices
Author: Unattributed,
1922 Nov.
Markets are People--Not Places
Author: Watson, Clement H.,
1928 July
Mental Lunch Counters for Consumers
Author: Boren, Wallace R.,
1930 May
Mid-Census Estimate Places Population of United States at
113,000,000 as of uly 1, 1925
Author: Unattributed,
1926 June
Modern Advertising Methods in China
Author: Hutchison, James L.,
1922 Aug.
More Automobiles Than Telephones
Author: Unattributed,
1924 July
Mr. Groom Addresses Jewelers
Author: Unattributed,
1922 Sept.
Mrs. Wilkins Reads the Ladies Home
Journal
Author: Townsend, Dorothy,
1923 June
Munsell Color System
Author: Aymar, Gordon C.,
1922 Dec.
Nearly Thirteen Million Americans Live in Villages
Author: Unattributed,
1926 Nov.
Net Profits of General Motors Double Ford's for 1926
Author: Unattributed,
1927 May
New Era in the Automobile Industry
Author: Kilbourn, Orrin P.,
1928 Nov.
New Evidence on Brand Consciousness
Author: Unattributed,
1923 Apr.
New Factor in Social Development
Author: Angell, Norman,
1928 Mar.
New Figures Supplementing Population and
Its Distribution
Author: Unattributed,
1924 Oct.
New Information
Author: Resor, Stanley,
1924 July
New J. Walter Thompson Company Office on the Pacific Coast (San
Francisco)
Author: Unattributed,
1923 July
New Organizations of Advertising Men
Author: Unattributed,
1923 Aug.
New Practices in the Construction of Sales Quotas
Author: Cherington, Paul T.,
1927 Jan.
New Types for Old?
Author: Cunningham, Janet,
1929 Oct.
Note on the Increase of American Investments Abroad
Author: Unattributed,
1925 Oct.
Now That The Excess Profits Tax Has Gone--?
Author: Kinney, Gilbert,
1922 Apr.
Number of Domestic Servants in U,S, Decreases 350,000 in Ten
Years
Author: Unattributed,
1925 Sept.
"Oh, But We Are Different"
Author: Paradise, S.H.,
1923 Nov.
On a Phase of Copy Style
Author: O'Meara, Walter,
1924 Dec.
One Best Answer for Every Sales Resistance
Author: Richey, S. Hunter,
1923 Feb.
O'Sullivan Heels
Advertisement,
1922 July
Out-Britishing the Britisher
Author: Unattributed,,
1928 Nov.
Outline of the New Book Retail Shopping
Areas
Author: Cherington, Paul T.,
1928 Mar.
Packages
Author: Perkins, Frederick,
1922 Apr.
Paul T. Cherington Joins the Staff
Author: Unattributed,
1922 May
Pebeco Tooth Paste
Advertisement,
1923 Feb.
Pennsylvania Railroad
Advertisement,
1927 Feb.
Personalities and the Public: Some Aspects of Testimonial
Advertising
Author: Resor, Stanley,
1929 Apr.
Personality and the Choice of Personnel (II): Can Psychology Help
in the Selection of Personnel?
Author: Watson, John B.,
1927 Apr.
Personality and the Choice of Personnel (II): The Behaviorist
Looks at Personality
Author: Watson, John B.,
1927 Mar.
Phenix Cheese Co.
Advertisement,
1922 Nov.
Planned Prosperity
Author: Klein, Julius,
1930 Apr.
Polling the Consumer
Author: Watson, Richmond,
1930 May
Pool Versus the Chain Store
Author: Unattributed,
1922 Nov.
Population and Its Distribution
Helps the Government Solve a Problem
Author: Unattributed,
1922 Feb.
Population Figures for Great Britain and Ireland
Author: Unattributed,
1924 July
Practical Appeal in Advertising to Men
Author: Leffingwell, Albert,
1924 Dec.
President Coolidge Sees in Advertising a Great Educational
Force
Author: Unattributed,
1927 Jan.
President of Large Insurance Company Endorses Dr. Watson's
Plan
Author: Unattributed,
1922 Feb.
Prestige and Good Will Protected by Sweeping Injunction
Author: Unattributed,
1922 Apr.
Problem of Creating Desire
Author: Woolf, James D.,
1922 Apr.
Purpose of the Essay Contest
Author: Unattributed,
1922 Oct.
Radio Today is Not Just a Good-Will Medium
Author: Casseres, Aminta,
1929 Oct.
"Reader"
Advertisement
Author: Kennedy, William D.,
1928 Nov.
Recent Distinguished Visitors to the New York Office
Author: Unattributed,
1922 July
Reducing the Cost of Distribution
Author: Hoover, Herbert,
1925 Feb.
Report on Visit to the United States of America
Author: Willey and Locock,
1926 Apr.
Responsibilities of Modern Industry
Author: Swope, Gerard,
1927 Jan.
Retail Shopping Areas Wins Book
Award for Advertising Research
Author: Unattributed,
1928 Mar.
Rice's Slices Bread
Advertisement,
1929 Oct.
Richardson Roofing
Advertisement,
1923 Mar.
Rose By Any Other Name
Author: Cherington, Paul T.,
1922 Sept.
Sales and Advertising Problems of Merged Industries
Author: Day, William L.,
1929 Mar.
Sanuel Reyburn Discusses Man-Power in Business
Author: Fowler, George S.,
1927 Jan.
Savage Arms Corp. (rifles)
Advertisement,
1922 Oct.
Scientific Methods in Agency Work
Author: Cherington, Paul T.,
1923 July
Second International Silk Exposition
Author: Unattributed,
1923 Mar.
Securities Panic
Author: Cherington, Paul T.,
1929 Dec.
Selective Distribution
Author: Browne, Raymond,
1929 Mar.
Selling the Hospital Field
Author: Unattributed,
1923 Apr.
Seventy Years of Growth
Author: Unattributed,
1924 Nov.
She Wants It But She Doesn't Know It Yet
Author: Ardery, Lois,
1924 Dec.
Shopping Center for Three Nations
Author: Unattributed,
1927 May
Size of the Market for Heating Specialties Little
Appreciated
Author: Unattributed,
1923 Apr.
Snob Appeal
Author: Maule, Frances,
1923 Mar.
Some Fundamental Principles of Organization
Author: Cherington, Paul T.,
1927 Mar.
Some Grocery Chain Store Figures
Author: Unattributed,
1924 Oct.
Some Lessons from Early New England Foreign Trading
Author: Cherington, Paul T.,
1923 June
Some Marketing Problems of the Shoe Industry
Author: Cherington, Paul T.,
1925 Feb.
Some New Developments in Commercial Statistics
Author: Unattributed,
1925 Oct.
Some Recent Changes in the Rural and Small Town Market
Author: Cherington, Paul T.,
1925 July
Some Recent Developments in Market Analysis
Author: Cherington, Paul T.,
1927 May
Standard Color Scheme for Market Analysis Charts
Author: Cherington, Paul T.,
1925 Oct.
State Labor Bureau Index as a Guide to Purchasing Power
Author: Flinn, Richard A.,
1924 Mar.
Steady Increase in Purchasing Power of Consumer
Author: Unattributed,
1925 Sept.
Study of Magazine Circulation in Cincinnati, Ohio
Author: Unattributed,
1923 Oct.
Subject of the Essay Contest
Author: Unattributed,
1922 Nov.
Sunbrite Cleanser (Swift & Co.)
Advertisement,
1923 Mar.
Swift's Ham and Bacon
Advertisement,
1922 Dec.
The Advance Has Come Through Substituting Observation for
Preconceptions & Passions
Author: Unattributed,
1926 July
The Automobile Industry in Nearer Certainty Than at any Previous
Time
Author: Unattributed,
1927 Feb.
The Creative Plus Which No One Mind By Itself Could
Achieve
Author: Unattributed,
1926 Nov.
"They Don't Want to Read
It!"
Author: Rivers, Stuart,
1923 Feb.
Thinking as Viewed By the Behaviorists
Author: Watson, John B.,
1927 Feb.
Timing Intensive Selling with Advertising
Author: Richey, S. Hunter,
1922 Aug.
Transmuting and Delivering a Bowl of Cereal (Hot)
Author: Wengler, Harold,
1929 Aug.
Transplanting a New England Farm House to the Heart of New York
City
Author: Unattributed,
1922 Feb.
Trend in Outdoor Advertising
Author: Thompson, Clyde S.,
1930 Apr.
Truth, Commerce, and World Peace
Author: Henson, H. Hensley,
1924 Oct.
Two Examples
Author: Stanton, Henry T.,
1922 Sept.
Under the Bushel? [making ideas graphic]
Author: Unattributed,
1922 Feb.
Unusual Achievement in the Paint Industry
Author: Posey, Chester A.,
1922 Aug.
Use of Dealer Electros in Merchandising
Author: Groom, William S.,
1922 May
Using
"Waste Circulation"
to Sell
the Product
Author: Rothschild, Richard,
1922 Aug.
Value of a Window Display Not Wholly Dependent on Its
Dignity
Author: Unattributed,
1922 Dec.
Value of Recipes in Advertising
Author: Hale, J. Mark,
1923 Aug.
Vanity Fair Silk Underwear
Advertisement,
1922 Dec.
Vogue and Volume
Author: Day, William L.,
1928 Nov.
"We Are Still Laying Bricks Like the
Babylonians"
Author: Unattributed,
1926 June
What About the Farm Market?
Author: Ashby, Bruce,
1926 July
What Advertising Has Done for Type Design
Author: Aymar, Gordon C.,
1923 June
What Cigarette Are You Smoking and Why?
Author: Watson, John B.,
1922 July
What Do Our Rural Neighbors Buy? (Putnam Co., N.Y., and Randolph
Co., Ind.)
Author: Unattributed,
1926 Mar.
What Do These Changes Mean?
Author: Resor, Stanley,
1923 Dec.
What Does an Automobile Dealer Mean by Service?
Author: Miller, George L.,
1922 May
What Does South America Offer the American Advertiser?
Author: Ricketts, William,
1928 July
What Does the College Man Mean to Advertising?
Author: Resor, Stanley,
1928 May
What is Fair?
Author: Kinney, Gilbert,
1926 Sept.
What is Happening to the Thirteen Thousand Villages
Author: Unattributed,
1927 Sept.
What Is the Trend in the Use of Color?
Author: Dunne, Richard A.,
1925 July
What Makes Turnover and What it Means
Author: Groom, William S.,
1923 Apr.
What Manner of Man--!
Author: Kinney, Gilbert,
1923 May
What Price Progress?
Author: Tomlinson, W.P.,
1927 Apr.
What the American Association of Advertising Agencies Does to
Make Advertising Scientifically More Effective
Author: Resor, Stanley,
1924 Dec.
What Will Follow the
"Rule of
Thumb"
Era?
Author: Aymar, Gordon C.,
1922 Aug.
What Will Your Business Policies Be in 1923?
Author: Clark, Earle,
1923 Jan.
What Your Community Must Do Before Advertising
Author: Resor, Stanley,
1925 Aug.
When Carmen Goes Shopping--
Author: Hartzell, A.E.,
1928 July
When Sampling Increased Sales 30 Times
Author: Unattributed,
1922 July
When the Chain Store Puts
"Its Wrong
Foot"
Foremost
Author: Fowler, George S.,
1926 Jan.
When Will Air Transportation Arrive?
Author: Fuller, Edward,
1930 May
Where Are You Going--My Pretty Market?
Author: Cherington, Paul T.,
1926 Nov.
Where the Urban and Rural Population Live
Author: Cherington, Paul T.,
1924 Jan.
White Motor Trucks Utilize Irving Advertisement
Author: Unattributed,
1922 Mar.
Who Does Not Seek After Persuasion?
Author: Unattributed,
1925 Oct.
Why a Study of Purchasing Power is Important
Author: Unattributed,
1924 Mar.
"Why Is Your Copy So
Long?"
Author: Leffingwell, Albert,
1922 Nov.
Why the Chain Store?
Author: Gwinn, Ralph W.,
1929 Mar.
Will the Automobile Break Down International Boundaries?
Author: Unattributed,
1927 Apr.
Woman Appeal
Author: Maule, Frances,
1924 Jan.
Woodbury's Soap (Andrew Jergens Co.)
Advertisement,
1922 Dec.
Work of an Advertising Kitchen
Author: Dodge, Astrid,
1922 Sept.
"You Don't Know a Damn Thing About
Raincoats"
Author: Anderson, Margaret,
1922 Mar.
