Preliminary Inventory of the J. Walter Thompson Company. New York Office. Records, 1978-2000 and undated
[top]Descriptive Summary
TitleJ. Walter Thompson Company. New York Office.
Records,
1978-2000 and undated
Creator
J. Walter Thompson Company. New York Office.
Extent
10.7 Linear Feet
491 Items
Repository
491 Items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
English.
[top]
Administrative Information
Access RestrictionsCollection is restricted.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. New York
Office. Records, Rare Book, Manuscript, and Special Collections Library, Duke
University.
Provenance
The J. Walter Thompson Company. New York Office. Records were
received by the Rare Book, Manuscript, and Special Collections Library as a
gift in 2001.
Processing Information
Processed by Danielle McGregor
Completed November 5, 2003
Encoded by Elizabeth Arnold
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered
and described beyond their original condition.
[top]
Historical Note
The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.
[top]Collection Overview
Collection (02-197) contains primarily presentations and reports in
videotape and paper format made to and at World Partner Council meetings
(1996-1997). Also includes Andy Fenning's files of reports and manuals in
paper, video, slide, and digital format prepared for or received at management
meetings, a "Transformation" seminar (1997), and other speeches and
presentations. Acquired as part of the John W. Hartman Center for Sales,
Advertising, and Marketing History.
The addition (02-194) consists of material gathered from office of
Andy Fenning upon his departure from JWT, but representing the work of many
people and JWT offices. Contains material related to MindShare (the media
collaboration between JWT and the Ogilvy and Mather agency), and information
and examples from the rollout and early days of the Thompson Total Branding
approach. Comprises primarily an assortment of videotapes, 1978-2000, including
showreels, historical reels, commercial spots, interviews, meetings, and other
segments. Also includes a small number of files containing speeches, reports,
presentations, and other materials.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Fenning, Andy.
- J. Walter Thompson Company.
- J. Walter Thompson Company--History.
- J. Walter Thompson Company. New York Office.
- Ogilvy and Mather.
- Advertising agencies.
- Advertising agencies--United States.
- Advertising agencies--United States--History.
- Business presentations.
- Management.
- Marketing.
- Videocassettes.
- Slides.
- Machine-readable records.
- Manuals.
- Speeches.
- John W. Hartman Center for Sales, Advertising & Marketing History.
 | List of Series in Collection | |||||||
 |  | Accessions 2002-0197 and 2002-0194 | ||||||
Preliminary Description of Unprocessed Collection
Accessions 2002-0197 and 2002-0194
Restricted: Unpublished materials less than 15 years old are
closed to non-JWT researchers.
Box 1
Contents of Box 1:
[Technical Services staff need to reformat for use copies of
videotape before use.]
World Partners Council, Typescript and Video
Presentations,
1996-1997
Box 2
Contents of Box 2:
[Technical Services staff need to reformat for use copies of
videotape and diskette before use.]
World Partners Council, Typescript and Video
Presentations,
1996-1997
Box 3
Contents of Box 3:
[Technical Services staff need to reformat for use copies of
videotape and CD-RW before use.]
[Attention: Contains pictorial materials.]
World Partners Council, Typescript and Video
Presentations,
1996-1997
Box 4
Contents of Box 4:
[Technical Services staff need to reformat for use copies of
videotape and CD-RW before use.]
World Partners Council, Typescript and Video
Presentations,
1996-1997
Box 5
Contents of Box 5:
World Partners Council, Typescript and Video
Presentations,
1996-1997
Box 6
Contents of Box 6:
[Technical Services staff need to reformat for use copies of
videotape before use.]
[Oversize material moved to oversize box 12.]
World Partners Council, Typescript and Video
Presentations,
1996-1997
Box 7
Contents of Box 7:
[Technical Services staff may need to reformat newsprint before
use.]
[Attention: contains pictorial materials.]
World Partners Council, Typescript and Video
Presentations,
1996-1997
Box 8
Contents of Box 8:
[Technical Services staff need to reformat for use copies of
diskettes before use.]
Andy Fenning Files, Manuals and Reports,
1995-2000
Box 9
Contents of Box 9:
[Technical Services staff need to reformat for use copies of
diskettes before use.]
Andy Fenning Files, Manuals and Reports,
1995-2000
Box 10
Contents of Box 10:
[Technical Services staff need to reformat for use copies of
diskettes before use.]
Andy Fenning Files, Manuals and Reports, including
from Latin America and Portugal,
1995-2000
Box 11
Contents of Box 11:
[Technical Services staff need to reformat for use copies of
VHS, BetacamSP and Hi-8 mm. videotape and CD-RW before use.]
Andy Fenning Files, Manuals and Reports, including
videotape on
"Transformation"
(1997),
1995-2000
Box 12
Contents of Box 12:
[Oversize material moved from Box 6.]
World Partners Council, Oversize Materials,
1996-1997
Mindshare binder
Box 13
Contents of Box 13:
[Attention: Contains pictorial material.]
Thompson Total Branding strategy files, presentations,
speeches,
1995-1997
Ford Truck slide presentation
Box 14
Contents of Box 14:
[Technical Services staff needs to reformat VHS for use copies
before use.]
Miscellaneous commercial spots, presentations (6 VHS
tapes),
1993-1997
Box 15
Contents of Box 15:
[Technical Services staff needs to reformat VHS for use copies
before use.]
Miscellaneous creative (6 VHS tapes)
Box 16
Contents of Box 16:
[Technical Services staff needs to reformat VHS for use copies
before use.]
Miscellaneous creative, show reels, commercials (6 VHS
tapes),
1978-1999
Box 17
Contents of Box 17:
[Technical Services staff needs to reformat VHS for use copies
before use.]
Miscellaneous show reels, interviews, commercials (9
VHS tapes),
1992-2000
Box 18
Contents of Box 18:
[Technical Services staff needs to reformat VHS and
audiocassette for use copies before use.]
Miscellaneous meetings, show reels, interviews,
commercials, etc. (14 VHS tapes)
1 audiocasette, "Qwest"
