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Inventory of the J. Walter Thompson Company. Sidney A. Olson Papers, 1957

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Descriptive Summary

Title
J. Walter Thompson Company. Sidney A. Olson Papers, 1957
Creator
J. Walter Thompson Company.
Extent
9 Linear Feet
100 Items
Repository
Duke University Rare Book, Manuscript, and Special Collections Library
Language
English.
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Administrative Information

Access Restrictions
Access to some portions of the J. Walter Thompson Company Archives is restricted.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Sidney A. Olson Papers, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The Sidney A. Olson Papers were transferred to the Rare Book, Manuscript, and Special Collections Library from the J. Walter Thompson Company in 1987.
Processing Information
Processed by: Donna Longo DiMichele
Completed October 1, 1992
Encoded by Stephen Douglas Miller
Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.
This finding aid is NCEAD compliant.
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Biographical Note

1908, April 30Born, Salt Lake City, Utah
ca. 1925-1929Attended the University of Utah
1934-1939House Correspondent and City Editor, Washington Post
1939-1950Senior Editor, Time, Life and Fortune magazines, Time, Inc.
1951-1956
Copy Supervisor, Kenyon and Eckhardt.
Creator of the Ford Motor Company "The American Road" show
1956Copy group head, J. Walter Thompson Company, New York office
1956-1973Vice President, J. Walter Thompson Company, New York office

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Collection Overview

The papers of Sidney A. Olson date to 1957. They consist of reports and artwork created during a trip to identify production locations in Asia and the Middle East for the Ford Motor Company television campaign, " Proved and Approved Around the World." The reports describe highlights of the areas visited and include observations of local political and social conditions.
The Reports include descriptions of Phnom Penh and Angkor Wat, Cambodia; Rangoon, Burma; Bangkok, Thailand; Agra, Calcutta and Benares, India; Baghdad, Iraq; Istanbul, Turkey; and Paris, France. The Artwork includes production sketches of Rangoon and Bangkok only. Olson was accompanied by J. Walter Thompson Company writer Finley Hunt. The reports were written to Robert Maitland of the New York office of the J. Walter Thompson Company.
For related papers in the J. Walter Thompson Company Archives, see a reference archivist.
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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
List of Series in Collection
Reports, 1957, May 15-June 12.
Artwork, 1957.
Clipping, 1957.
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Detailed Description of Collection

Reports, 1957, May 15-June 12.

Includes reports written by Sidney A. Olson during a trip to identify production locations for a Ford Motor Company campaign. Some reports are missing or incomplete.
Arranged by report number.

JWT Ovsz. Box 2
Report No. 2 Phnom Penh, 1957, May 15
Report No. 3 Angkor Wat, 1957, May[?] (incomplete)
Report No. 5 Rangoon, 1957, May 23
Report No. 6 Rangoon, Calcutta, Benares, 1957, May 25
Report No. 7 Benares, Agra, Calcutta, 1957, May 28
Report No. 8 Baghdad, 1957, June 1
Report No. 9 Istanbul, 1957, June 3
Report No. 10 Istanbul, 1957, June 3
Report No. 11 Paris, 1957, June 12

Artwork, 1957.

Includes original production sketches made by Olson of various locations to which he traveled. There are also copies in various formats of the sketches.
Arranged by format, then by sketch number with unnumbered sketches in alphabetical order at the end.

Original sketches on paper:   (11 folders)
Rangoon 1, 1957, May 21
Rangoon 2, 1957, May 21
Rangoon 3, undated
Rangoon 4, undated
Rangoon 5, undated
Rangoon 6, undated
Rangoon 7, undated
Rangoon 8, undated
Bangkok, Royal Baron Procession, undated
Bangkok, Temple of the Dawn, 1957, May 19
Swan boat, undated
Black crayon sketches on transparencies (use copies in form of photocopies):   (2 folders)
Rangoon 1, 1957, May 21
Rangoon 2, 1957, May 21
Rangoon 3, undated
Rangoon 4, undated
Rangoon 5, undated
Rangoon 6, undated
Rangoon 7, undated
Rangoon 8, undated
Bangkok, Royal Baron Procession, undated
Bangkok, Temple of the Dawn, 1957, May 19
Swan boat, undated(2 transparencies)
Phototransparencies (35 mm) of original artwork:   (1 folder)
Rangoon 1, 1957, May 21
Rangoon 2, 1957, May 21
Rangoon 3, undated
Rangoon 4, undated
Rangoon 5, undated
Rangoon 6, undated
Rangoon 7, undated
Rangoon 8, undated
Bangkok, Royal Baron Procession, undated
Bangkok, Temple of the Dawn, 1957, May 19
Swan boat, undated

Clipping, 1957.

Front page of The Nation ( Burma) with an announcement of the arrival in Rangoon of a team from the World Highways Expedition Corporation of America.