Inventory of the J. Walter Thompson Company. Publications Collection, 1887-2005
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
J. Walter Thompson
Company.
Title
J. Walter Thompson Company.
Publications Collection,
1887-2005
Language of Material
Material
is in English,
French, Spanish, Portuguese,
Japanese, German, Danish,
Italian, Dutch,
Swedish, Arabic.
Extent
75 Linear Feet
3000 Items
Abstract
3000 Items
The J. Walter Thompson
Company, founded in 1864, is one of the largest enduring advertising agencies
in the U.S.
The J. Walter Thompson Company
Publications Collection spans the years 1887 to 2005 and includes printed
materials produced by the various offices, partners, subsidiaries and related
firms of the J. Walter Thompson Company. Materials include promotional
pamphlets, informational bulletins, regional market analyses, research reports,
and industry overviews, as well as corporate annual reports, office directories
and aggregate client lists. Materials are primarily in English, but several
other languages are also represented.
[top]
Administrative Information
Access RestrictionsCollection is restricted.
Materials less than 15 years old, other than advertisements, are
closed to non-JWT users.
In addition, the collection may contain materials to which the
Acknowledgment of Legal Responsibilities and Privacy Rights form applies.
Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Publications
Collection, Rare Book, Manuscript, and Special Collections Library, Duke
University.
Provenance
The J. Walter Thompson Company. Publications Collection was received
by the Rare Book, Manuscript, and Special Collections Library as a transfer in
1986, with additions in subsequent years.
Processing Information
Processed by Richard Collier, Loren Crippen, Barbara Heck, Brooke
Stanley, December 2005
Encoded by Richard Collier
Completed January 2006
Accession(s) 99-312, 93-051, 93-052, 93-050, 93-146, 99-310, 99-311,
99-384, 97-095, 93-085, 93-148, 93-066, 96-093 were merged into one collection,
described in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
[top]
Collection Overview
The J. Walter Thompson Company Publications Collection spans the years
1887 to 2005 and includes printed materials produced by the various domestic
offices, partners, subsidiaries and related firms of the J. Walter Thompson Co.
(JWT). Domestic offices include Atlanta, Chicago, Detroit, New York and San
Francisco. International materials originate primarily from the London Office,
but other offices in Australia, Belgium, Canada, France, Germany, India, South
Africa, and Spain are also represented. The main subsidiaries and related firms
represented in the collection include the
British Market Research Bureau;
Brouillard Communications, Inc.;
Hill & Knowlton;
Lord, Geller, Federico, Einstein; and the
Simmons Market Research Bureau. Materials include
promotional pamphlets, informational bulletins, regional market analyses,
research reports, and industry overviews, as well as corporate annual reports,
office directories and aggregate client lists. The oldest materials are
domestic rather than international. Materials are primarily in English, but
several other languages are also represented.
The collection is organized into four series: Corporate Publications, Domestic
Publications, International Publications, and
Subsidiaries and Related Firms Publications.
The Corporate Publications Series includes
published documents relating to the organizational and corporate life of the
agency. The series is organized into seven subseries--Worldwide Office Address Lists, Client
Lists, Financial and Stockholder Reports,
JWT Group Reports, Worldwide
Office Fact Books, Profile Books, and
Telephone Directories. Most of these subseries are
self-explanatory. Both the JWT Group Reports and the Financial and Stockholder
Reports include annual and quarterly reports sent out to stockholders as well
as 10-K and other reports filed with the
Securities and Exchange Commission (JWT
reorganized as the JWT Group in 1980, and maintained that name until it became
part of the WPP Group in 1986). Both the Worldwide Office Fact Books and the
Profile Books contain summary information about JWT's structure, client base,
offices and billings for particular years.
The Domestic Publications Series include
materials published in the U.S. The series is organized into
General Publications, Interurbia, and Individual Offices
Publications. General Publications include materials published by the
main headquarters in New York and pertain to broad issues of interest
throughout the company, such as employee training, research reports, regional
market surveys and informational bulletins. Interurbia was a special series of
reports and presentations begun in the 1950s, in which JWT sought to address
the rapid expansion of metropolitan areas in the United States. Individual
Offices Publications include materials published by specific JWT offices that
address issues of concern to that office or its clients. Preceding the
container list of publications are folders that contain correspondence relating
to publications.
The International Publications Series
includes material published outside the U.S. by JWT's international offices.
The bulk of materials come from the London office, but other offices are also
represented.
The Subsidiaries and Related Firms Series
includes publications originating with JWT's subsidiaries, such as
Brouillard Communications and the
British Market Research Bureau (BMRB), as well as
from firms with which JWT had close working relationships at one time, such as
the
Simmons Market Research Bureau, after which JWT
modelled the BMRB.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- J. Walter Thompson Company.
- J. Walter Thompson Company--New York Office.
- J. Walter Thompson Company--Chicago Office.
- J. Walter Thompson Company--Detroit Office.
- J. Walter Thompson Company--San Francisco Office.
- J. Walter Thompson Company--Atlanta Office.
- J. Walter Thompson Company--London Office.
- Brouillard Communications, Inc.
- British Market Research Bureau, Ltd.
- Hill & Knowlton, Inc.
- Simmons Market Research Bureau.
- Lord, Geller, Federico, Einstein, Inc.
- Advertising--United States--19th century.
- Advertising--United States--20th century.
- Advertising--Great Britain--20th century.
- Advertising--Australia--20th century.
- Advertising--Belgium--20th century.
- Advertising--Canada--20th century.
- Advertising--France--20th century.
- Advertising--Germany--20th century.
- Advertising--India--20th century.
- Advertising--South Africa--20th century.
- Advertising--Spain--20th century.
- Corporation reports.
- Advertising agencies--History.
- Advertising agencies--United States--History.
- Advertising agencies--Great Britain.
- Advertising agencies--Great Britain--History.
- Marketing research.
- Publications.
- Research reports.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
Corporate Publications Series (Restricted), 1918-2005
(36 boxes)
Includes directories, client lists, financial reports and other
publications that pertain to corporate operations. Organized into seven
subseries--Worldwide Office Address Lists,
Client Lists, Financial and
Stockholder Reports, JWT Group Reports,
Worldwide Office Fact Books, Profile Books and Telephone
Directories. Most reports in this series are periodically issued; thus,
files are arranged by type or title, and chronologically therein.
Large-format materials have been relocated to Oversize Materials, and those items have been cross-listed
in the series to which they pertain. An index of all titles is included at the
end of the container list.
Restriction Note: Materials less than fifteen years old, other
than advertisements, are closed to non-JWT users. Individual boxes are so
marked. Where items have been removed and relocated to Restricted Materials, that item has been replaced by a
dummy folder indicated by a title in brackets.
Address Lists, Worldwide Offices, 1966-1991
1966-1991
(7 folders)
Address Lists, Worldwide Offices, Restricted Materials (Closed to non-JWT users), 1992-2005
1992-1993
(10 folders)
Box CA3
1993-1998
(15 folders)
Box CA4
1998-2001
(11 folders)
Box CA5
2002-2005
(11 folders)
Client Lists, 1917-2005
Arranged alphabetically.
Client Gain and Loss Reports
Arranged alphabetically.
Box CC1
Client losses,
1960-1985
Domestic clients lost,
1960-1986
Gains and losses,
1982
(2 folders)
International account gains and losses,
1984-1987
(3 folders)
Box CC2
Worldwide gains and losses,
1988-1991
(7 folders)
Domestic Clients
Arranged alphabetically, and chronologically therein.
Domestic client lists
Box CC3
1918,
1927-1974
(21 folders)
Box CC4
1975-1981
(11 folders)
Box CC5
1981-1983
(9 folders)
Box CC6
1984-1986
(10 folders)
Box CC7
1986-1991
(6 folders)
North America client index, undated
Red Book entries,
1917-1980
(3 folders)
Domestic Clients, Restricted Materials (Closed to non-JWT users), 1992-2005
Domestic client lists
Box CC8
1992-2005
(5 folders)
International Clients
Arranged alphabetically, and chronologically therein.
Box CC9
International client lists,
1925-1996 (1993-1996
Removed to International Clients, Restricted Materials, box CC10)
(10 folders)
Top 20 clients (international and domestic),
1984-1985
[Worldwide active clients,
1997-1998, Removed to
International Clients, Restricted Materials, box CC10]
International Clients, Restricted Materials (Closed to non-JWT users), 1993-1998
International client lists,
1993-1996
(2 folders)
Worldwide active clients,
1997-1998
(2 folders)
Subsidiaries' Client Lists
EA International,
1981
Hill & Knowlton,
1983
Lord, Geller, Federico, Einstein,
1978-1983
(2 folders)
Uniform Account Lists
1962-1968
(8 folders)
Box CC13
1969-1976
(8 folders)
Box CC14
1977-1984
(8 folders)
Box CC15
1984-1987
(7 folders)
Box CC16
1988-1991
(6 folders)
Uniform Account Lists, Restricted Materials (Closed to non-JWT users), 1992-1994
1992-1994
(3 folders)
Financial and Stockholder Reports, 1950, 1969-1987
Arranged alphabetically by report title and chronologically
therein.
Box CF1
Annual Reports,
1969-1986
Box CF2
Annual 10-K Reports,
1969-1986
Box CF3
Notice of special meeting of stockholders,
1950
Prospectus,
1969
(2 folders)
Proxy statements,
1970-1987
(18 folders)
JWT Group Reports, 1981-1987
Arranged alphabetically by report title and chronologically
therein.
Box CJ1
Annual Objectives and Profit Targets,
1981
Annual Report,
1981-1986
(5 folders)
Directors Report on Coverage of Events,
1987 Jan. 26-Feb.
27
(2 folders)
Analysis of media coverage of WPP's takeover of JWT.
Financial Fact Book,
1983-1985
(6 folders)
Financial Review,
1983
Mission statement,
1981
Morgan Stanley report,
1983
Press kit,
1984, 1986
Box CJ2
Recent events,
1982
(6 folders)
Recent press clippings regarding Robert Gray's
complaint against JWT Group Inc.,
1982
Stock review and commentary,
1983-1985
(9 folders)
Profile Books, 1970-1996
The Worldwide and Domestic Profile Books were created by the
International Intelligence Unit, in response to the number of requests for
information and slides for use in New Business presentations. The Profile Books
are fact books designed for employee reference. The information has been
extracted from annual assessment plans. Each book is arranged alphabetically by
country and includes such information as population statistics, office opening
dates, billings, client product listings and rankings. Employees could purchase
slides of the appropriate page from the most current Profile Book. Out of date
slides were transferred to the JWWT Archives, some of which were retained in
the Iconographic Collection: Slides.
Organized into Domestic and Worldwide categories and arranged
chronologically therein.
Box CP1
Domestic Profile Books,
1970-1974
(5 folders)
Worldwide Profile Books,
1973-1996
1973-1979
(5 folders)
Box CP2
1980-1986
(7 folders)
Box CP3
1989-1991
(4 folders)
Profile Books, Restricted Materials (Closed to non-JWT users) 1992-1996
Worldwide Profile Books
Box CP4
1992-1996
(4 folders)
Telephone Directories, 1953-2005
Organized into Domestic and International categories, and
arranged alphabetically by office, therein chronologically.
Domestic Offices
Chicago Office
1974-2002 (Folders
for 1992-2002 removed to Domestic Offices, Restricted Materials, box
CT4)
(6 folders)
Detroit Office
1983-1999 (Folder for
1992-1999 removed to Domestic Offices, Restricted Materials, box
CT4)
New York Office
1953-1957
Box CT2
1965-1984
(8 folders)
Box CT3
1985-2001 (Folders
for 1992-2001 removed to Domestic Offices, Restricted Materials, boxes
CT4-CT5)
(6 folders)
Domestic Offices, Restricted Materials (Closed to non-JWT users), 1992-2002
Chicago Office,
1992-2002
(10 folders)
Detroit Office,
1992-1999
New York Office
1992-1998
(3 folders)
Box CT5
1999-2001
International and Worldwide Offices, Restricted Materials, (Closed to non-JWT users), 1995-2005 and undated
Europe, undated
Latin America,
2001
London Office,
2000-2001,
2005
(2 folders)
Mindshare,
2001
Worldwide Board of Directors, undated
Worldwide directory,
2003
Worldwide Partners Council,
1995
Worldwide Office Fact Books, Restricted Materials (Closed to non-JWT users) 1994-2004
Arranged chronologically.
Box CW1
1994-2004
(9 folders)
Domestic Publications Series (Restricted), 1887-2005 and undated
(32 boxes)
Organized into four subseries--Correspondence
Relating to Publications, General
Publications, Interurbia, and
Individual Offices Publications. General
Publications are arranged chronologically, and alphabetically by title therein.
Other subseries are arranged alphabetically.
Large-format materials have been relocated to Oversize Materials, and those items have been cross-listed
in the series to which they pertain. An index of all titles is included at the
end of the container list.
Restriction Note: Materials less than fifteen years old, other
than advertisements, are closed to non-JWT users. Individual boxes are so
marked. Where items have been removed and relocated to Restricted Materials, that item has been replaced by a
dummy folder indicated by a title in brackets.
Correspondence Relating to Publications, 1945-1995
General,
1960-1964
[
Eyes on Thompson,
1993 (Removed to
Correspondence, Restricted Materials, box DC2)]
[
Innovative Ideas,
1995 (Removed to
Correspondence, Restricted Materials, box DC2)]
Interurbia,
1957-1962, 1969,
1978
JWT Manual,
1945
Population and its Distribution,
1928, 1931,
1961-1976
(5 folders)
Primer for Post-War Prosperity,
1937-1946
Some Things We Learned...,
1946-1951
Correspondence, Restricted Materials (Closed to non-JWT users), 1993, 1995
Eyes on Thompson,
1993
Innovative Ideas,
1995
General Publications, 1887-2005 and undated
Publications that are not specific to a single office, though
many were published by the New York office. Arranged chronologically and
alphabetically therein.
Box DG1
1887
Catalogue of Magazines
Medical Journals
Red Ear
Religious Press
1889
Advertising in America
Catalogue of Magazines
Box DG2
Direct Acting High Pressure
Thompson's Battery of Magazines
1890
Thompson's Battery of Magazines
Thompson's Pocket Speller
1891
Catalogue of Magazines
1893
Catalogue of Magazines
1895
J. Walter Thompson Co. Advertising
Box DG3
1896
Thompson's Pocket Speller
1897
J. Walter Thompson Co. Advertising
1899
J. Walter Thompson Co. Advertising
Red Book/J. Walter Thompson Co.
Advertising
Box DG4
1900
Thompson Red Book on Advertising
1901-1902
J. Walter Thompson Co. Advertising
(3 folders)
1904-1905
Thompson Blue Book on Advertising
1905
Where Good Advertising is the Constant
Product
Box DG5
1906
J. Walter Thompson Co.
Advertising
1906-1907
Thompson Blue Book on Advertising
1907
Sermons on Advertising
1909
Advertising as a Selling Force
Box DG6
JWT Book
1909-1910
Thompson Blue Book on Advertising
J. Walter Thompson Co. Advertising
1910
Friendly Talks to Managers
1911
1910 Census Shows that...
Box DG7
Things to Know about Trade-Marks
1911-1912
Thompson Blue Book on Advertising
1912
Population and its Distribution
1913
Cutthroat Competition
1915
Are You a Guesswork Advertiser?
1917
What Magazine Advertising is
Accomplishing
1918
Box DG8
Population and its Distribution
1919
How Advertising Helps Salesmen
1920
Photo Engraving Processes
Population and its Distribution
1921
How to Break Down Resistance to Life
Insurance
Individual Effort Has Had Its Day
Present Economic Conditions
1922
Prize Competition
1923
Gigantic Industry That Needs The Help
of Advertising
1924
Population Handbook of Great Britain
and Ireland
What Do These Changes Mean?
1925
Purchasing Power of the Consumer
1926
Markets Are Made of People
Population and its Distribution
Box DG9
1927
Retail Shopping Areas
1928
Selling at Home
1929
How I Selected an Advertising Agency
1930
Press in Its Relation to Public
Opinion and Government
Selling Abroad
Treasurer, the Stockholder and the
Customer
Where They Live
1931
Economics of Advertising
Population and its Distribution
1933
25 Leading Advertising Agencies
[
Competition under NRA (Removed
to Oversize Materials, box OV1)]
Merchant, Banker, Doctor
Paper-Money Inflation in France: Where
It Came from, What It Brought and How It Ended
1934
$5 Billion Sales Opportunity Knocking
at the Door of Business
Securities Exchange Act of 1934
Box DG10
1935
Influencing the Mind of Another
Problem and Opportunity for Milk in
California
1936
Brookings Primer of Progress
Illustrated
1937
Comment Vendre
Merchandising of Food Products by
Industry Co-Operatives
1938
Plea for Education
1939
Brookings Primer of Progress
Illustrated
Primer of Capitalism Illustrated
1940
[
Development and Application of Ideas
in Advertising (Removed to Oversize Materials, box OV1)]
More Jobs than Men
1941
Population and its Distribution
1945
Population and Purchasing Power
Primer for Post-War Prosperity
Review of Recent Advertising Aiding
the War Effort
1946
Does Distribution Cost Too Much?
World Markets for U.S. Exports
1947
Plant City Advertising
Box DG11
1948
Farm Market
Market Potentials
1949
Consumer Purchasing Power
Distribution
Facts and the Gaining of Acceptance of
Them
Photo Engraving
Plant City Advertising
Some Advertising Responsibilities in a
Dynamic Society
1950
JWT Consumer Purchase Panel
Marketing Opportunities
USA Market for Overseas Goods
West Coast's Marketing Opportunities
1951
Cream of Your Market
Direct Mail: Two Mediums Not One
How to Step Up Production and Save
Manpower Too!
Marketing in a Defense Economy
Population and its Distribution
Box DG12
1952
Wine Consumer Survey
1953
Ford Story
Hidden Expansion Pressures in Our
Economy
J. Walter Thompson Co. International
Organization
Merchandising Case History: Shell
Premium With TCP
Today's TV Market
1953-1954
Where the TV Sets Are
(4 folders)
1954
Huge New Markets
[
Successful Examples of Mass Education
by Clients of J. Walter Thompson Co. (Removed to Oversize Materials,
box OV1)]
1954-1955
Some Things We Have Learned
1955
Consumer Market in the American
Economy
Huge New Markets
Increasing the Knowledge Available to
Management for Advertising Policy Decisions
JWT TV Workshop
Let's Try for That Extra 10%
USA Market for Overseas Goods
1956
Guide for Secretaries
Index for Travel and Transportation
Merchandising Library
Box DG13
J. Walter Thompson Consumer Purchase
Panel
Japanese Market
Latin American Markets
Philippine Market
Portuguese Market
Technique for Producing Ideas/James
Webb Young, Japanese edition
TV Terminology
TV/Radio Schedule
1957
Dictionary of Advertising Terms
Facts You Will Want to Know about the
J. Walter Thompson Co.
Peruvian Market
Plan for the Promotion of American
Travel in Thailand
Western European Markets
Box DG14
1958
Advertising as a Career for Women
Alaskan Market
American Drug Store, a Qualitative
Study
Canadian Markets
J. Walter Thompson Co. Style Manual
Manual of TV Basics
(2 folders)
New Era in Ford Retailing
1959
Advertising: a Career for Exceptional
Men
Australian Market
Happily, So Many of Our Needs Are
Filled by Products Promoted Through J. Walter Thompson Co.
Indian Market
Regional and Split-Run Magazine
Availabilities
Report on the Role of Radio in the
Lives of American Housewives
Testing Television Commercials
1960
Advertising: a Career for Exceptional
Men
Changes Affecting Policy Control in
World-Wide Business
Hawaiian Market
Box DG15
Radio: an Individual's Medium
Ryukyuan Market
South African Market
Tips on Type
1961
Cream of Your Market
[
Introducing the J. Walter Thompson
Company to Pittsburgh (Removed to Oversize Materials, box
OV1)]
New Revolution in Distribution
Population and its Distribution
Television in Latin America
Tourism Research in Japan
1961-1962
Advertising: a Career for Exceptional
Men
1962
Are We Shackling Economic Growth by
Overlooking the Consumer?
Results of a Survey for the Market for
Travel to the U.S. in Japan
1963
Advertising: a Career for Women
Facts You Will Want to Know about the
J. Walter Thompson Co.
Lord and Thomas Creeds
Box DG16
Mexican Market
1964
Advertising Workshop: Dehydrated
Tomato Juice
Description of Artwork Commissioned by
JWT
[
Lidov Mural (Removed to
Oversize Materials, box OV1)]
One World of Sam Meek
World of Demand
1965
International Standard of Living
Comparison
JWT Information Center
JWT International Offices
United States Stamps
1965-1966
Accelerated Opportunities in
Advertising Account Management
1966
Advertising Gold Medal Awards
Change and Challenge
Guide to Print Media
[
Inside This Booklet You'll Find 8
Ads... (Removed to Oversize Materials, box OV1)]
Samuel Yellin Cellini Wrought Iron
1967
Career Opportunities in Advertising
World Business
1968
Is JWT the Company for You?
Isn't the Consumer the Real Key to
Continued Economic Growth?
JWT Europe
Box DG17
1969
Advanced Opportunities in Advertising
Account Management
Advertising and the Nationalised
Industries
Communications Forum Papers
(incomplete set)
1970
Facts about JWT
Print Media Information
1971
Case for the Full-Service Agency
Does Advertising Manipulate Consumer
Behavior?
Glossary of Common Terms Used in Media
Audience Measurement Research
J. Walter Thompson Company World
Media Information: Europe
1971-1972
Media Information
1972
Account Management Development Program
Advertising: Manipulation or
Persuasion?
Humor: Its Serious Side
Spot Buying at J. Walter
Thompson
Statement to the JWT-Japan Creative
Staff/Wilson Siebert
Trouble at Credibility Gap
1972-1973
Media Information
1973
Affiliated Companies
Hospital, Surgical, and Major Medical
Benefits
Profit-Sharing and You
1974
Consumer in Crisis
How to Keep Your Ads Out of Court
Moving Target
Review for Lever Brothers Company of
the Independent Buying and/or Barter Services and JWT's Buying and Barter
Service
"We are Ready to Meet Change with
Change"
1974-1975
Media Information
1975
Advanced Opportunities in Advertising
Account Management
Advertising in a Land of Less: Circa
1980
Change in the Marketplace
Measuring the Audiences of Magazines
One Advertiser's Response to
Pollution, Inflation, Shortages and Whatever's Next
Partners in the Marketing Revolution
U.S. Commercial Television 1950-1975
Box DG18
1976
Consumer Change in the mid-70s
Consumer's New Reality
Use and Abuse of Survey Research in
Advertising Regulation
1977
American Consumer 1970-1990: Great
Expectations
Media Information
Results of 1977 Business/Financial
Press Survey
Special Markets Group: The Black
Consumer Market
TV Violence: In the Eyes of the
Beholders
Understanding Buyer
Behavior
1. Basic Concepts
2. The Role of Information
1978
American Consumer 1970-1990: Moving
Target
JWT: Reputation and Reality
Leadership at JWT
Managing a JWT Office for Performance
and Profit
1. Clients, Client Relations and
Client Service
2. Profit
3. People--A New York Office
Perspective
4. Product and Profit--You Can't
Have One Without the Other
Memorandum Regarding Five Speeches
Presented at the JWT Fifth World Management Meeting
New Medium: Television in the 1980s
Under New Management
Understanding Buyer
Behavior
3. Brand Loyalty
4. Market Segmentation
5. Description or Explanation
6. Sales Out of Purchases
7. Penetration Growth
8. How Brands Differ
Box DG19
What JWT Stands For
Yes--But What Responses?
1979
Corporate Need to Communicate
Understanding Buyer
Behavior
9. Multi-Brand Buying
11. The Dirichlet Model
12. The NBD/LSD Model
13. Models of Change
circa 1970s
Blank in the Balance Sheet
Dialog
Tele Communications
To Speak As Well As You Think
1980
[
Advertising Chicago Style: A Character
All Its Own (Removed to Oversize Materials, box OV1)]
Employee Relocation Handbook
Under New Management
Understanding Buyer
Behavior
15. Watching Television
16. How Advertising Works
17. How Sales Increase
1981
Advertiser Pocket Guide to Cable
Communications
Commercial Production Procedure Manual
Many Worlds of S. Meek
Mission Statement
New Media Explorers
Things We Have Learned About Employee
Attitude Surveys
1982
Advertiser Pocket Guide to Cable
Communications
BUY (Brand Utility) Study
It Was a Very Good Year
1983
25th Anniversary Invitation
Advertiser Pocket Guide to Cable
Communications
Cable Capsule
Financial Fact Book
JWT Career Opportunities
JWT--Who Is It?
National Creative
Award
Thomas Francis Sutton
1984
Advertiser Pocket Guide to Cable
Communications
Advertising
Adweek Agency Report
Card
Cable Capsule
Box DG20
Fifteen-Second Commercials: The Simple
Truth
J. Walter Thompson
Management Performance and Evaluation
National Creative Award
Network Sports Essentials
Pocket Guide to Media Terms and Media
Math
Selling from the Corporate Point of
View
Some Things We Have Learned About
Managing a JWT Office
[
Thompson (Removed to Oversize
Materials, box OV1)]
1985
Cable Capsule
Million Dollar Minute
National Creative Award
New American Consumer
Womenscope
Zap Proof
1985-1986
Primetime Television Schedule: The
Essentials
1986
[
1986 JWT/FDAF Meeting, August
10-13 (Removed to Oversize Materials, box OV1)]
Advertiser Pocket Guide to Cable
Communications
Cable Capsule
J. Walter :15: What Now?
J. Walter Corporate
Box DG21
J. Walter Guide
J. Walter Thompson
Yearbook
U.S. Coffee Market
What is
Advertising?
1987
Advertising Planning
Methods
Creative Uprising
Flippers: Changes in the Way Americans
Watch TV
JWT Yellow Pages
Lexicon
Management Reference Center
Chronological Bibliography
Thompson Way Handbook
Tool Kit--Advertising Planning Methods
Unconventional Wisdom
Year One of the People
Meter
1988
Cable Capsule
Identification Standards Manual
Surprise 1988 Forecast
1988-1989
TV Fact Book
1989
[
Advertising Leadership
1864-1989 (Removed to Oversize Materials box OV1)]
American Lifestyles Presentation Tool
Kit
Graphic Standards
Manual
In Defense of Mass
Media
Box DG22
J. Walter Edge
JWT World Identity Programs
(Commodore, Graphic Standards Manual)
Lifestages
Media: The New Creative Frontier?
People Buy Brands, Not Products
Thompson Recruitment Advertising
circa 1980s
Criteria for Selecting a Worldwide
Agency
Mission Statement
Who-What-Why-When-Where of Public
Relations
1990
J. Walter Thompson
JWT Account Manager's Handbook
JWT Guide to Research
JWT Media Person's Handbook
Look at 15-Second Commercials in the
90s
Looking Forward to the Next 10 Years
TV Fact Book
What Others Really Think About Account
Managers
1991
Advertising in the '90s
Commodore
How to Become an Advertising Man
J. Walter Thompson
USA
JWT New Business Handbook
Paradox Papers: Marketing in Modern
Times
Presentation to Exxon Company
Technique for Producing Ideas/James
Webb Young
Thompson Office Manager's Handbook
TV Fact Book
U.S. Consumer
Media
General Publications, Restricted Materials (Closed to non-JWT users), 1992-2005
1992
Box DG23
Buying: It's Not an Event, It's a
System
Can J. Walter Thompson Make Your
Marketing Programs More Effective?
Creative Research in the 1990s
Jaguar: A Love
Affair
JWT New Business Checklist for Winners
Looking Up at JWT
Miracle Whip: I Couldn't Make It
Without You! Cookbook
Paradox Papers
Marketing in Modern Times
Youth in the 90s
Partial Checklist of J. Walter
Thompson Domestic Clients for Shopping Purposes
People Buy Brands, Not Products
Box DG24
Professional Development Manual
(2 folders)
Some Things We Have Learned About
Managing a JWT Office
TV Fact Book
1993
Account Management Performance
Evaluation, Tips, Checklist
Eyes on Thompson program
Brands: Their Value and
Valuation
Commercial Showreel (NTSC)
Developing the Big Match
Temperament
JWT Director-in-Charge: Roles and
Expectations
JWT Management Leadership Program,
Duke University
Partial Checklist of JWT Domestic
Clients for Shopping Reference
1994
Buying: It's Not an Event, It's a
System
Creative Research in the 1990s
Employee Benefits Booklet
J. Walter Merchandise Catalog
J. Walter Source
Power of the Old, Shock of the New
Technique for Producing Ideas/James
Webb Young
Box DG25
Worldwide White Pea Awards
1995
Handbook
Pamphlet Collection
Paradox Papers: Marketing in Modern
Times
People Buy Brands, Not Products
TV Fact Book
1996
It's a World
(3 folders)
JWT Cuisine: A Collection of Recipes
from Employees and Friends of JWT Worldwide
Net-Working: A Research Study on
Employment and the Internet
Paradox Papers: Marketing in Modern
Times
Partial Checklist of JWT Domestic
Clients for Shopping Reference
Transformation
1997
1996 J. Walter Thompson
Yearbook
Advertising and Marketing Bibliography
Brand Management: A Guide to a Few
Misconceptions
Box DG26
Integrated Marketing Communications: A
Return to Basics
Media Research Sources
Memorandum and Introductory Package
Regarding JWT's Transformation
New Visual Identity
Paradox Papers: Marketing in Modern
Times
Thompson Total Branding (4 booklets)
U.S. Clients
1998
Business of Imagination: The Art of
Creating Convictions
Employee Handbook
Fish
JWT Guide to Research
Thompson Total Branding
Guidebook
1999
New Image Package
Our Best Total Branding
Year in View
circa 1990s
Buying: It's Not an Event, It's a
System
J. Walter Merchandise Catalog
Box DG27
J. Walter Thompson Company
J. Walter Thompson Identity Guidelines
Managing the Agency
Reflections on an Agency/Peter Yeo
Selling The Most Effective,
Distinctive Advertising in the Marketplace
Some Things We Have Learned About
Managing a JWT Office
Thompson Red Book on Advertising
Thompson Way Handbook
2000
New Business Services
Year in View
2001
Some Things We Have Learned About
Building Client Relationships
2002
[
Passion: North America (Bound
volume of advertisements, removed to Oversize Materials, box OV2)]
Some Things We Have Learned About
Building Client Relationships
What I Had To Do
2003
[
Passion: North America (Bound
volume of advertisements, removed to Oversize Materials, box OV2)]
2004
J. Walter Thompson
Open Letter to Our Cohorts at
JWT
2005
[
Hold My Skateboard While I Kiss Your
Girlfriend (Bound volume of advertisements, removed to Oversize
Materials, box OV2)]
Interurbia, 1957-1960
1957-1960
(8 folders)
Individual Offices Publications, 1909-2003 and undated
Arranged alphabetically by office and publication title.
Atlanta
CIBA-GEIGY Agricultural Division,
1984
Florida Department of Citrus,
1982
JWT Coloring Book,
1974
Chicago
Consumer in Crisis: the New American
Market,
1974
Couponing: A Capsule Look,
1970
Engine Room,
undated
General Subject Headings Used in the
JWT-Chicago Library,
1965
Generation Gap: A Problem of
Communication,
1970
How to Pick an Advertising Agency,
undated
How to Promote Your Restaurant,
1965
How to Put a Spec Book Together,
undated
J. Walter Thompson Company,
1986
J. Walter Who?,
1988
JWT Chicago,
1967
[
JWT Employee Handbook,
1993 (Removed to
Individual Offices, Restricted Materials, box DO4)]
JWT Office, John Hancock Center,
circa 1969
Market Study for the Professional
Nutritionist,
1975
Pocket Guide to Media Terms and Media
Math,
1979
Preparedness for Peace,
1916
Proposal: Corporate
Communications/Jack Hilton,
1971
Review and Summary of the Published
Literature on Eating Out,
1964
Role of Account Management at JWT
Chicago,
1986
Standards for Report
Typing
Typing and Preparation of Research
Reports and Correspondence,
1963
Box DO2
Writing, Editing and General
Construction,
1963
Tele-Communications, undated
Yearbook,
1997, 1998
(2 folders)
Cleveland
Few More Chapters,
circa 1909
Detroit
Advertising in a Land of Less: circa
1980,
1975
[
Guide to Central America,
1996 (Removed to
Individual Offices, Restricted Materials, box DO4)]
(2 folders)
JWT Detroit,
1975
JWT Detroit Public Relations,
circa 1987
Merchandise Catalog,
1997
Performance Group,
circa 1984
[
Rhapsody in Red II,
1995 (Removed to
Individual Offices, Restricted Materials, box DO4)]
Six Things Most Ad Agencies Would
Never Say to a Client,
circa 1986
We've Made Our Move in Detroit,
undated
Los Angeles
[
Cable/Satellite Industry Blue Book,
1998 (Removed to
Individual Offices, Restricted Materials, box DO4)]
(2 folders)
New York
Breads of Many Lands,
1957
Brief Profile of JWT New York,
undated
Brief Profile of the J. Walter
Thompson Company,
1981
Comparison of Type Faces,
circa 1957
Conquest Europe,
1988
Electronic Production Services,
undated
G-8,
1967
Information Center,
1983
J. Walter Thompson New York,
1982
Lippold Sculpture Construction,
1961
Media Merchandising Services,
1947
Mexican Mystique,
1957
[
New York Office Guidebook,
circa 2003 (Removed to
Individual Offices, Restricted Materials, box DO4)]
Pet Food Market,
1974
Professional Forum,
1971
Questions and Answers in Planning
Advertising, undated
T-Plan, undated
Why Work for a Living?
1985
San Francisco
[
Be Big,
1994 (Removed to
Individual Offices, Restricted Materials, box DO4)]
[
Creative Library,
1997 (Removed to
Individual Offices, Restricted Materials, box DO4)]
(2 folders)
Guide to Selective Selling and
Merchandising in 143 U.S. Cities,
1941
J. Walter Thompson San Francisco,
1986
[
JWT West Employee Training Handbook,
1994 (Removed to
Individual Offices, Restricted Materials, box DO4)]
México, undated
[
Power of the Old, Shock of the New,
1994 (Removed to
Individual Offices, Restricted Materials, box DO4)]
Price Guarantees by Manufacturers with
Sales Contracts,
1936
Washington, D.C.
JWT Washington: What It Is, What It
Does,
1974
Individual Offices, Restricted Materials (Closed to non-JWT users), 1993-2003
Chicago
JWT Employee Handbook,
1993
Detroit
Guide to Central America,
1996
(2 folders)
Michigan Opera Theatre
commemorative issue,
1998
Rhapsody in Red,
1994
Rhapsody in Red II,
1995
Los Angeles
Cable Satellite Industry Blue
Book,
1998
(2 folders)
New York
New York Office Guidebook,
circa 2003
San Francisco
Be Big,
1994
Creative Library,
1997
(2 folders)
JWT West Employee Training
Handbook,
1994
Power of the Old, Shock of the
New,
1994
International Publications Series (Restricted), 1914-2003 and undated
(22 boxes)
Organized into three categories--London Office
Publications, London/Manchester Office
Publications, and Other Offices Publications.
London publications are arranged chronologically; other subseries are arranged
alphabetically by office name and title.
Large-format materials have been relocated to Oversize Materials, and those items have been cross-listed
in the series to which they pertain. An index of all titles is included at the
end of the container list.
Restriction Note: Materials less than fifteen years old, other
than advertisements, are closed to non-JWT users. Individual boxes are so
marked. Where items have been removed and relocated to Restricted Materials, that item has been replaced by a
dummy folder indicated by a title in brackets.
London Office Publications, 1920-2003 and undated
Arranged chronologically and alphabetically therein.
Box IL1
1920
Resumption of Overseas Buying
1931
Market Analysis of the 1931 Population
Statistics for Great Britain and Ireland
1934
How to Measure the Value of
Advertising
1937
Opportunities for American
Manufacturers in Britain Today
1946
Advertising in Small Spaces
1949
What is Marketing?
1950
Self Service in Great Britain
1954
Career in Advertising
1955
International Organization of the J.
Walter Thompson Company Ltd.
1956
Career in Advertising
1959
Development of Independent Television
1961
European View of the Common Market
Television Attention Research
1962
Times
1963
Social Change in Britain by 1984
World-Wide Opportunities for Better
Living Standards
1964
Challenges and Problems for
International Adversiting
Changing Face of Super Market Shopping
Client/Agency Relationship
Decade of Change
Forecasting the Demand for Consumer
Durables
Box IL2
How Many Nations?
Mirror for a Lady
Pin-Pointing the Affluent Household
Report on Advertising Agencies in the
Far East
T-Plan
Will Advertising Need Smaller Targets
and Better Gun-Sights?
1965
Company Advertising/London
JWT 1965
One World of J. Walter Thompson
Company: A Guide to 37 International Offices in 24 Countries
Sales Curves of New Products
Validity of Test Marketing
What Puts the Prices Up?
1966
Colour Television- A Report
Freeze-Drying Process
International Advertising Agency
JWT London: 1926-1966
Three Myths About Our Export Trade
West Germany- A Lost Opportunity?
1967
[
40 Berkeley Square (Removed
to Oversize Materials, box OV3)]
Advertising--Is This The Sort of Work
An Honest Man Can Take Pride In?
Advertising and Sales Promotion
Expenditure
At The Receiving End
Can Research Evaluate the Creative
Content of Advertising?
How Useful is Proposition Testing?
JWT Decimal Money Experiment
New Housewife
(2 folders)
Operational Research and Marketing
Report on Private Label in U.S. Food
Retailing
What Do We Know About How Advertising
Works?
1968
Grocery Marketing: The Next Five Years
International Advertising- The Wheel
Is Turning Full Circle
Market Research and the Retailer
Pharmaceutical Advertising and
Marketing
1969
JWT In Britain
Techniques in Market Forecasting
What Say The Augurers?
Box IL3
1970
Advertising Expenditures in Western
Europe 1960-70
Advertising Management
Gravity of Marketing
JWT In Britain
JWT London: Dates and Data
Private Label Reviewed
Retailing in the Seventies
1971
JWT Handbook
Market Research on a European Basis
Relationship Between Purchasing
Patterns and Advertising Exposure
What is a Brand?
1972
Advertising: An Annotated Bibliography
Ethiopian Endeavor
JWT London: The Consumer Has A Mind As
Well As A Stomach
Presentation Didn't Go Quite As We
Expected...
Sources of Information on European
Countries
Tomorrow's Consumer
Tomorrow's Food
1973
Almost Every Other Company You
Consider Joining Uses Someone Like Us
Do You Know Your Way Around Europe?
Great Outdoors
How Much Do T.V. Commercials Cost To
Make?
Box IL4
JWT In Britain
New Wavelength
Some Observations On Forecasting and
Planning
Television In Europe
1973-1974
Guiness
1974
How Advertising Works
Information that Never Got into the
Files
JWT In Britain
JWT In Europe
Media Digest- Europe
Project Norway
Read All About It!
1974-1975
Guiness Advertising
1975
Advertising Expenditures in Western
Europe 1960-1974
Case for Advertising
Contact Advertising Limited
JWT In Britain
Box IL5
Media Digest- Europe
Practical Progress From A Theory of
Adverstiments
Trends and Retail Sales 1966-1975
Women's Use of Media
1975-1976
People's Use of Media
1976
Case for Advertising
Consumer Change and Conflict
Consumer Change in the Mid 70's
JWT In Britain
JWT In London, in Europe and Around
the World
JWT Information Services- Europe
Market Sizes
1977
Advertising Expenditures:
International Comparisons 1960-1975
Guide To JWT In Europe
History of Berkeley Square
JWT In Britain
Media Digest- Europe
Box IL6
1978
Crisis in Branding
James Walter Thompson Advertising
Agent
JWT 1978
Notice to All Employees
Research Into Attitudes to Advertising
Thompson Redbook
1979
Information
Services
Advertising Business 2nd Quarter
1979
Guide to Resources
Multinational Advertising
Bibliography
Representatives' Basic Reading List
1979-1980
Guinness Advertising
1980
Best Sellers
Effective Advertising
JWT 80 London
JWT 80 Manchester
1980-1981
Guinness Advertising
1981
Home Video
JWT 1981: A Review of the Year's
Advertising
Winner's Manual...
Box IL7
1982
Viewdata
1983
List of Accounts
New Business Brochures
Television Today--Television Tomorrow
1984
April 1984
Copy Test
Developing New Brands
Effective Advertising: 4 Case Studies
Information Services: Lifestyle Trends
JWT 1984
List of Accounts
1984-1991
Graduate Recruitment
Seminar
(7 folders)
1985
Bush House, Berlin and Berkeley Square
Why Work for a Living?
1985-1986
1985/1986
1986
Floating Thames
Issue
1987
50th Anniversary Kit Kat
86-87 Face to Face with JWT
Acorn to Zapping
I Hear What You Say...
1988
King Papers
1989
Adspend Today, Adspent Tomorrow
JWT Effective Advertising Programme
1989-1990
J. Walter Thompson Professional
Development Programme
1990
[
JWT Rises to the Challenge of
Europe (Removed to Oversize Materials, box OV3)]
Mysteries of Time and Space
1991
Handbook of Effective Advertising
London Office, Restricted Materials (Closed to non-JWT users), 1992-2003 and undated
1992
Dear Personalized
Great Call Reports
J. Walter Thompson Direct
1993
Fourth Stage Consumer
1995
Cold Hard Facts
1996
Advanced Media Solutions
Fifty in 40
1999
Computer Skills Programme:
Introduction to Notes Mail
Box IL9
Focus: The Lab
Visualize: Sharing Resources
Visualize: The Internet
1990s, 2002
Great Media Ideas
2001
[
Knightsbridge Green Blueprint
(Removed to Oversize Materials, box OV3)]
2003
Liberation
Undated
Jump Start Cards
JWT Graduate Recruitment
JWT Knowledge Centre
Roadmap of Greenland
London/Manchester Office Publications, 1984-1991
Arranged chronologically.
Box IL10
1984
Media Market in
1988
1990
Manchester
1991
Problem
Other Offices Publications, 1914-2003 and undated
Arranged alphabetically by office and publication title.
Argentina
De Medio à Medio,
1984
El Mercado Norteamericano Para
Articulos de Ultramar,
1950
En La Argentina,
1969
Encuestas Exploratorias de
Grupo,
1980s
J. Walter Thompson Argentina
SRI,
circa 1964
[
Manual Operativa para Cuentas,
1994 (Removed to Other
Offices Publications, Restricted Materials, box IO12)]
(2 folders)
Nombreme,
circa 1979
Pamphlets,
circa 1991
This Is Argentina,
1961
[
Thompson Way,
1991: Removed to
Oversize Materials, box OV4]
Asia Pacific
[
Don't Blink: The Third Beat
Passion,
2002 (Bound volume of
advertisements, removed to Oversize Materials, box OV4)]
Australia
Australian Underview,
circa 1980
Definition and Explanation of Terms
Used In Advertising,
1964
[
Dreaming,
1993 (Removed to
Other Offices Publications, Restricted Materials, box IO12)]
Introduction to J. Walter
Thompson,
1984
J. Walter Thompson, undated
[
J. Walter Thompson Company
Limited,
1983 (Removed to
Oversize Materials, box OV4)]
J.W.T. Account Team: Responsibilities
and Procedures,
1964
New JWT, undated
Research Department Role and
Organization,
1964
Research Development
Procedures,
1964
Box IO2
Selected Articles on Setting
Adversiting Goals and Measuring Results ,
1964
Switchback to Confidence,
1977
Unified International
Practices,
1964
Welcome to JWT--Sue Dean,
undated
Austria
Vienna Presents,
1977
Belgium
Comment Vendre,
1933, 1937
(2 folders)
Euroscope,
1974
Government Sponsored Advertising in
Europe Today,
1974
J. Walter Thompson,
1984
[
J. Walter Thompson,
1984 (Removed to
Oversize Materials, box OV4)]
Lettre Ouverte,
1935
L'etude du Marché,
1957
Management Philosophy,
1973
Marketing Research,
1957
New Premises for JWT Brussels,
1973
Pan-European Communication,
1973
Photographic Essay,
1970
Pierre Caille,
1967
Publicité,
1952
Brazil
Abra as Asas,
1990
[
Brasil,
1987: REmoved to
Oversize Materials, box OV4]
Guideline for Crisis
Situations,
1983
Iniciativa Privada na Construção da
sociedade,
1966
[
Jota Dabliu Te, undated
(Removed to Oversize Materials, box OV4)]
[
JWT, undated: Removed to
Oversize Materials, box OV4]
JWT Brazil-1970,
1970
O Público e a Propaganda,
1967
Canada
Brief Profile of JWT New York,
undated
Canadian,
1955
Canadian Profile of JWT,
1972
Cream of Your Market,
1954
Institutional Food Market in
Canada,
1956
JWT au Canada,
1976
J. Walter Thompson,
1981
[
Marketing In Crisis,
1994 (Removed to
Other Offices Publications, Restricted Materials, box IO12)]
Modern Advertising Agency
Service,
1914
Outline for An Advertising Agency
Analysis,
1951
Plain Talk on Research,
1955
Project Enterprise,
1975
What Has Happened to the Advertising
Dollar?,
1958
Denmark
[
JWT,
1996 (Removed to Other
Offices Publications, Restricted Materials, box IO12)]
[
Naget om JWT før og nu,
1972 (Removed to
Oversize Materials, box OV4)]
Passport to the North,
1986
Europe
Few Facts about J. Walter Thompson
Company,
1985
James Webb Young Course,
1991
1. Craft Skills
Seminar
2. Business Skills
Seminar
3. Multinational Client
Services
5. Management
Simulation
JWT Europe,
1968
Managers Meeting,
1990
Map and Guide of European
Cities,
1991
Media
Information--Switzerland,
1968
Europe,
1970-1971
Switzerland,
1968
New Map for Europe, undated
New Office Announcement,
1990
Professional Development
Programme,
1985
[
Training and Professional Development
in the European Region,
1995 (Removed to
Other Offices Publications, Restricted Materials, box IO12)]
Europe/Middle East/Africa
[
Benchmark,
2001 (Bound volume of
advertisements, removed to Oversize Materials, box OV4)]
[
Passion '03: JWT Europe, Middle East,
Africa (Bound volume of advertisements, removed to Oversize Materials,
box OV3)]
France
[
Account Management Development
Program,
1993 (Removed to
Other Offices Publications, Restricted Materials, box IO12)]
[
Aspects of Real,
1992 (Removed to
Other Offices Publications, Restricted Materials, box IO12)]
Devoirs de Vacances,
1984
Grassland Improvement Campaign for
OEEC Countries,
circa 1940
[
J. Walter Thompson,
1993 (Removed to
Other Offices Publications, Restricted Materials, box IO12)]
J. Walter Thompson Agence de
Publicité,
1985
JWT 1973-1974, circa
1975
JWT en France,
1970
[
L'Equipe,
1995 (Removed to Other
Offices Publications, Restricted Materials, box IO12)]
La Lettre d'Information Media,
1984
[
Ouvre,
1995 (Removed to Other
Offices Publications, Restricted Materials, box IO12)]
Strategic Concept of Consumer
Involvement: It's Importance Today, undated
Women in the 90's--A New Age in
Marketing to Women, undated
Germany
Corporate Communications,
1982
Der Planungsberater,
1981, 1982, 1985
(3 folders)
Die Dynamik des Wertewandels in
Unserer Gesellschaft,
1984
Ein Portrait,
1980
Eine Technik zum Produzieren von
Ideen,
1983
European Common Market,
1959
Geschäftsbericht,
1974
Jahresbericht,
1975
Jahresring 1973,
1973
JWT Frankfurt,
circa 1963, 1971, 1972
(3 folders)
JWT in Frankfurt,
1970
[
Media Information,
1993 (Removed to
Other Offices Publications, Restricted Materials, box IO12)]
Portrait,
1983
[
Portrait,
1984 (Removed to
Oversize Materials, box OV4)]
Willkommen bei J. Walter Thompson,
undated
Greece
JWT in Greece,
1975
Hong Kong
Happy Birthday Cards, undated
J. Walter Thompson, undated
[
Marketwise,
2000 (Removed to
Other Offices Publications, Restricted Materials, box IO12)]
India
Advertisment Films in Movie
Houses,
1955
Annual Report,
1970-1974, 1977, 1978, 1982, 1985
(9 folders)
Hindustan Thompson Associates
Ltd.,
circa 1967
Hindustan Thompson List of
Clients, 1983
HTA Our People,
1980
HTA Today,
1980
Reports and Accounts,
1969
Rural Hyderabad,
circa 1948
Salute to the Stars,
1990
Thompson Consumer Index of
Markets,
1960, 1963
(2 folders)
Thompson Rural Market Index,
1972
Indonesia
P.T. Thomertwal Advertising,
undated
Ireland
DDFH&B,
undated
Italy
Annual Report J.W.T. Italia,
1979, 1981, 1983, 1984
(4 folders)
Bravi & Buoni,
1994 (collection of
office artwork)
Crisi Nell'Attività di Marca,
1982
Il Mercato U.S.A. per le Merci
Italiane,
1950
J. Walter Thompson (Italia)
S.P.A.,
circa 1960
[
JWT Business Communications,
circa 1994 (Removed to
Other Offices Publications, Restricted Materials, box IO12)]
Box IO7
JWT Italy,
circa 1970
Lo Sviluppo di Nuove Marche,
1982
Rapporto Annuale,
1981, 1983
(2 folders)
Studio Sull'Immagine delle Reti
Televisive,
1984
[
Who's Who, undated (Removed to
Oversize Materials, box OV5)]
Japan
[
JWT Guide to Research Japan Version,
1992 (Removed to Other
Offices Publications, Restricted Materials, box IO12
[
JWT Media Person's Handbook Japan
Version,
1992 (Removed to Other
Offices Publications, Restricted materials, box IO12)]
Symposium in Commemoration of the 25th
Anniversary of JWT Japan,
1981
Thompson Way,
undated
Korea
Annual Report,
1984
Mexico
Estudio de Radio y Televisión,
1960
Market Data,
1957
Mexican Market,
1959, 1963
(2 folders)
[
Passion 03: JWT Latinoamerica,
2003 (Bound volume of
advertisements, removed to Oversize Materials, box OV5)]
Population Study,
1957
Walter Thompson de Mexico
S.A.,
1952
WTM en Mexico,
1970
(2 folders)
Netherlands
Classification of the Content of the
Advertising Message, undated
De Ideeën liggen op Straat,
1983
Een Grootgrutter op Net Oorlogspad,
1983
Food Retailing in the
Netherlands,
1964
JWT NIEUW, circa
1983
[
PPGH/JWT Business
Communications,
circa 1992 (Removed
to Other Offices Publications, Restricted Materials, box IO12)]
PPGH/JWT in 15
Characteristics,
1989
PPGH/JWT Tien Jaar
Merkenbeleid,
1991
PPGH/Moussault Werke,
1987
Retail-Unit,
circa 1973
Role of a New Brand Venture Group
Within JWT Amsterdam,
circa 1975
New Zealand
JWT Opportunities in New
Zealand,
1971
Peru
Conozca Thompson,
circa 1992
JWT Marzo 1981,
1981
JWT Peru,
circa 1978
Perfil del Mercado Peruano,
1982-1983
(2 folders)
Peruvian Market Profile,
1972
Una Téchnica para Producir Ideas,
undated
Philippines
[
J. Walter Thompson,
1982 (Removed to
Oversize Materials, box OV5)]
J. Walter Thompson Philippines
1947-1982, undated
Box IO9 (continued)
JWT, circa 1979
JWT At Forty,
undated
Philippine Market,
1961, 1967
(4 folders)
Portugal
Portuguese Grafitti,
undated
South Africa
1975 Communications Plan,
1975
African Market Division: A
Statisitical Overview,
1974
Biography of Roland T.
Wentzel,
1993
Entertaining with Wines of the
Cape,
1962
Handbook on Wine for Retail
Licensees,
1956
I-Group Network Text,
1975
J. Walter Thompson,
undated
JWT Audit of Agency
Performance,
1971
JWT Circle: A Quarterly Review for the
Staff of JWT Southern Africa,
1972
Lining Up for Launch Day,
1974
Box IO10
Markets to the North,
1954
General,
1954
Angola,
1956
Belgian Congo,
1956
British East Africa,
1956, 1957
(2 folders)
Mozambique or Portuguese East
Africa,
1956
Rhodesia and Nyasaland,
1956
South West Africa,
1956
Overview,
1971
South African Clients,
1969
Southern African Intelligence: General
Market Report No. 47,
1965
Statistical Overview of the South
African Market,
1969, 1970
(2 folders)
Theoretical Case for Professionalism
(part 1 and 2),
circa 1969
Spain
Allegro Vivace: The History of
Champagne, Cava and the Sparkling Wines of the World,
1988
Annual Report,
1977-1980
(3 folders)
Como Opera la Publicidad?
undated
Desarollo Practico de una Téoria de
los Anunciós,
1977
Donde Comer en Madrid en
Agosto,
1992
El Mercado y Nuestros
Anuncios,
1984
[
Esto No Es Un Cuchillo de
Palo,
1991 (Removed to
Oversize Materials, box OV5)]
Glosario Publicitano Español-Ingles,
Ingles-Español, undated
Guiá para la realización de una
"Spot"
Publicitano, undated
Historia Incompleta,
undated
[
J. Walter Thompson,
1996 (Removed to
Other Offices Publications, Restricted Materials, box IO12)]
JWT España de 1927-1936,
1978
La Inversion Publicitaria en
España,
1981-1985
(Folders 1-2 of 5)
Box IO11
La Inversion Publicitaria en
España,
1981-1985
(continued)
(Folders 3-5 of 4)
La Investigación Publicitaria en la
Agencia,
1977
Mil Novecientos setenta y
nueve,
1977, 1978
(2 folders)
Mis
"Ajás"
Preferidos sobre Promoción de Ventas,
1976
No Esán Todos Los Que Son, Pero Si Son Todos Los Que Están,
1978
Publicidad en 1979,
1979
Sweden
[
Resultattavlor,
1984 (Removed to
Oversize Materials, box OV5)]
Uruguay
Corporación/Thompson,
circa 1992
Other Offices Publications, Restricted Materials (Closed to non-JWT users), 1992-2000
Argentina
Manual Operativa para Cuentas,
1994
(2 folders)
Australia
Dreaming,
1993
Canada
Marketing in Crisis,
1994
Europe
Training and Professional Development
in the Eurpoean Region,
1995
France
Account Management Development
Program,
1993
Aspects of Real,
1992
J. Walter Thompson,
1993
L'Equipe,
1995
Ouvre,
1995
Germany
Media Information,
1993
Hong Kong
Marketwise,
2000
Italy
JWT Business Communications,
circa 1994
Japan
JWT Guide to Research Japan Version,
1992
JWT Media Person's Handbook Japan
Version,
1992
Netherlands
PPGH/JWT Business
Communications,
circa 1992
Spain
J. Walter Thompson,
1996
Subsidiaries and Related Firms Publications Series (Restricted), 1950-2002 and undated
(6 boxes)
Publications produced by JWT subsidiaries, partners and affiliated
firms. Arranged alphabetically by corporate name and then by publication title.
Restricted materials are collocated and at the end of the listings of corporate
entities.
Large-format materials have been relocated to Oversize Materials, and those items have been cross-listed
in the series to which they pertain. An index of all titles is included at the
end of the container list.
Restriction note: Materials published by JWT or its subsidiaries
that are less than fifteen years old, other than advertisements, are closed to
non-JWT users. Materials published by non-JWT companies that are less than
fifteen years old are open to researchers. Individual boxes are so marked.
Where items have been removed and relocated to Restricted
Materials, that item has been replaced by a dummy folder indicated by a
title in brackets.
A.C. Nielsen Company GMBH (Frankfurt, Germany), 1980
Werbelöcher: Muß das sein?,
1980
Advertising Creative Circle (London, UK), 1953
Artist in Advertising,
1953
Advertising Research Foundation
Research Audit of 1978 TGI,
1978
Research Audit Report of SMRB 1985 Study
of Media and Markets,
1985
American Institute of Consumer Studies (Newton Square, Penn.), 2002
Survey of American Consumers,
2002
Axiom Market Research Bureau (New York, N.Y.), 1972-1977
Ballad of Reggie Research and
TGI,
1972
Comparison of Methods,
1973
Guide to Consumer Self-Cencept,
1973
Measuring the Audience of
Magazines,
1972
Measuring Self-Concept,
1972
Sample Product and Brand Tables,
1973
Target Group Index Plan,
1972-1978
Target Teen Index,
1976
Technical Plan,
1975
Trends in Magazine Audiences,
1975
British Market Research Bureau (London, U.K.), 1950-1974 and undated
About BMRB, undated
ACCESS, undated
Access: The BMRB Omnibus Study,
undated
Approach to Measuring Advertising
Effectiveness,
1962
Brand Personality,
1968
Britain: Its Markets and Media,
1965
British Market Research Bureau,
1970, 1974
(2 folders)
Career in Market Research,
1964
Creative Workshop,
undated
Creative Workshop: Butter,
1965
Education, Social Class, and Reading of
Newspapers and Magazines, 1966
Food and Cooking in England,
1964
Industrial Marketing Research at
BMRB, undated
Market Research in Europe,
1972
Problem Solvers,
undated
Psychological Laboratory,
undated
Retail Audit: Principles and
Practice,
1960
Retail Display and Packaging,
undated
Round the Woman,
1960
Sampling Shops,
1960
Self-Service in Great Britain,
1950
Sixty-Four Problems,
undated
Social Class Definitions in Market
Research: Objectives and Practice,
1963
Social Class in Sample Surveys,
1954
Statistical Accuracy of the IPA NRS
Results, circa 1965
Target Group Index,
1970
Target Panel,
1969
Box SR3
Western Europe,
1954,
1956-1957
(3 folders)
Brouillard Communications (New York, N.Y.), 1975-1986 and undated
Brouillard Communications,
undated
Brouillard in Brief,
1984, 1986
(2 folders)
Corporate Need to Communicate,
1975
How to Win in the Public Eye,
undated
Importance of Corporate Advertising for
Communication with the U.S. Capital Market, undated
What's New from the Corporate Point of
View,
1988
Communispond, Inc., 1977
Communispond, Inc., circa
1977
Consultancy Group, 1976
Consultancy Group, circa
1976
Contract Advertising (India) Limited (Bombay), 1994-1995
[
Up Front, vol. 3,
1995 (Removed to
Subsidiaries and Related Firms, Restricted Materials, box SR6)]
[
Upbeat,
1994 (Removed to
Subsidiaries and Related Firms, Restricted Materials, box SR6)]
Deltakos (New York, N.Y.), 1973-1977
Darvon Pricing Survey,
1977
Preliminary Report on the Present
Pharmaceutical Situation and the Areas of Opportunity for Deltakos (Belgium),
1973
Proposal for a Series of Focus Groups on
Birth Control Methods,
1976
Diogenes Market Research, Inc (New York, N.Y.), 1978
Introducing Diogenes,
circa 1978
Duke University, 1988, 1999
J. Walter Thompson Co. Archives,
1988, 1999
EA International/Euro Advertising (Paris, France), 1979-1982
[
EA Euro-Lyon,
1979 (Removed to Oversize
Materials, box OV6)]
EA International,
1982
[
Press Information,
1980 (Removed to Oversize
Materials, box OV6)]
Editora Referência, Ltda. (São Paulo, Brazil), 1979-1989
Propaganda,
1973-1989
(2 folders)
European Market Research Bureau (EMRB), 1972-1973
Market Research in Europe,
1972
Market Research on a European
Basis,
1973
Motor Racing Sponsorship: A Proposal for
a Three-Country Survey,
1973
Hill & Knowlton (New York, N.Y.), 1980-1987
Annual Review,
1981-1984
(4 folders)
Hill & Knowlton,
1980, 1986, 1987
(3 folders)
Newsletter,
1983 July
Platform,
1986-1987
Public Issues, Public Policy Group,
1980
Who We Are,
circa 1981
Huhtamäki Oy (Helsinki, Finland), 1986
Huhtamäki 1985,
1986
Innovative Information Techniques, Inc. (New York, N.Y.), 1992
Working Smarter Through Better Time
Management,
1992
JWT Direct (Chicago, Ill.), 1986
J. Walter Thompson Direct,
1986
JWT Specialized Communications (Dallas, Tex.), 1996-2000
[
Escape the Mundane,
2000 (Removed to
Subsidiaries and Related Firms, Restricted Materials, box SR6)]
[
JWT Specialized Communications,
circa 1996 (Removed to
Subsidiaries and Related Firms, Restricted Materials, box SR6)]
JWT Works (Dallas, Tex.), 2000
[
Working Wire,
2000 (Removed to
Subsidiaries and Related Firms, Restricted Materials, box SR6)]
JWT Worldwide (New York, N.Y.), 1995 and undated
[
Cold Hard Facts,
1995 and undated
(Removed to Subsidiaries and Related Firms, Restricted Materials, box
SR6)]
(2 folders)
Landsdowne Advertising (New York, N.Y.), 1975-1980s
[
Landsdowne,
1979 (Removed to Oversize
Materials, box OV6)]
Landsdowne,
circa 1980s
[
Landsdowne Marketing Limited,
1975 (Removed to Oversize
Materials, box OV6)]
Lexington International (London, U.K.), 1978
Lexington International,
circa 1978
Lord, Geller, Federico, Einstein (New York, N.Y.), 1981-1985
[
LGFE,
1981, 1984-1985, (Removed
to Oversize Materials, box OV7)]
(3 folders)
Market Research Bureau International--MRBI (London, U.K.), 1983
MRB International,
1983
McGraw-Hill Research (New York, N.Y.), 1985
Laboratory of Advertising Performance,
1985
(3 folders)
Mediamark Research (New York, N.Y.), 2002
Magazine Audience Estimates,
2002
Mindshare (New York, N.Y.), 1999 and undated
[
Making the Partnership Work,
1999 (Removed to
Subsidiaries and Related Firms, Restricted Materials, box SR6)]
[
Some Things We Learned About Launching
Mindshare, undated (Removed to Subsidiaries and Related Firms,
Restricted Materials, box SR6)]
National Television Association (New York, N.Y.), 1991
Viewers' Choice: The Value of Higher
Ratings,
1991
PACT (New York, N.Y.), 1982
Positioning Advertising Copy Testing,
1982
Simmons Market Research Bureau--SMRB (New York, N.Y.), 1980-1985
1980 Study of Media and Markets,
1980
1982 Study of Media and Markets,
1982
1984 Study of Media and Markets,
1984
Audience Measurement Procedures,
1978
Choices,
1987
Cluster Plus Marketing,
1983
College Market, 1983
Dependable Data for Advertising and
Marketing Decisions,
1985
Major Market Index Plan,
1978
Product Information Booklet,
1984
Simmons,
circa 1984
Simmons-Scarborough Pamphlet,
1985
Simmons Study of Media and
Markets,
1983
Simmons Teenage Research Study,
1984
Study of Media and Markets RPC
Levels,
1984
Subscriber Lists,
1984-1985
Xpedite!,
1985
Society of Illustrators, 1992
Catalog,
1992
Soskin/Thompson Associates (New York, N.Y.), 1980
Direct Response to the 1980s,
circa 1980
Thompson Recruitment Advertising, 1993
[
How Are We Feeling Today?,
1993 (Removed to
Subsidiaries and Related Firms, Restricted Materials, box SR6)]
Tihama (Jedda, Saudi Arabia), 1980s
Tihama (in Arabic),
circa 1980s
Tyton Information Service (London), undated
Marketing to Consumers, undated
Subsidiaries and Related Firms, Restricted Materials (Closed to non-JWT users), 1994-2000 and undated
Contract Advertising Limited
Up Front, vol. 3,
1995
Upbeat,
1994
JWT Specialized Communications,
Inc.
Escape the Mundane,
2000
JWT Specialized
Communications, circa 1996
JWT Works
Working Wire,
2000
JWT Worldwide
Cold Hard Facts,
1995,
undated
(2 folders)
Mindshare
Making the Partnership Work,
1999
Some Things We Learned About Launching
Mindshare, undated
Oversize Materials
(7 boxes)
Domestic Publications--General, 1933-2005
1933
Competition under
NRA
Circa 1940
Development and Application of Ideas
in Advertising
1954
Successful Examples of Mass Education
by Clients of J. Walter Thompson Co.
1961
Introducing the J. Walter Thompson Co.
to Pittsburgh
1964
Lidov Mural
Circa 1966
Inside this Booklet You'll Find 8
Ads...
1980
Advertising Chicago Style: A Character
All Its Own
1984
Thompson
1986
1986 JWT/FDAF Meeting, August
10-13
1989
Advertising Leadership
1864-1989
Box OV2
2002-2003
Passion: North
America
(2 folders)
2005
Hold My Skateboard While I Kiss Your
Girlfriend
International--London Office, 1967-2001 and undated
1967
40 Berkeley Square
1990
JWT Rises to the Challenge of
Europe
2001
Knightsbridge Green
Blueprint
Undated
JWT London
International--Other Offices Publications, 1972-2003 and undated
Asia-Pacific
Don't Blink: The Third Beat
Passion,
2002
Australia
J. Walter Thompson Co.
Limited,
1983
Belgium
J. Walter Thompson,
1984
Brazil
Jota Dabliu Te,
undated
Denmark
Naget om JWT før og nu,
1972
Europe/Middle East/Africa
Benchmark,
2001
Passion '03: JWT Europe, Middle East,
Africa,
2003
Germany
Portrait,
1984
Italy
Who's Who, undated
Mexico
Passion '03: JWT
Latinoamerica,
2003
Philippines
J. Walter Thompson,
1982
Spain
Esto No Es Un Cuchillo de
Palo,
1991
Sweden
Resultattavlor,
1984
Subsidiaries and Related Firms, 1975-1985
EA International/Euro Advertising (Paris, France)
EA Euro-Lyon,
1979
Press Information,
1980
Landsdowne Advertising (New York, N.Y.)
Landsdowne,
1979
Landsdowne Marketing Limited,
1975
Lord, Geller, Federico, Einstein
LGFE,
1981,
1984-1985
(3 folders)
[top]
Alphabetical Listing of Publication Titles
$5 Billion Sales Opportunity Knocking at the
Door of Business,
box DG9
1910 Census Shows that...,
box DG6
1975 Communications Plan (South Africa),
box IO9
1980 Study of Media and Markets,
box SR5
1984 Study of Media and Markets,
box SR5
1985/1986 (JWT London),
box IL7
1986 JWT/FDAF Meeting August 10-13,
box OV1
1996 J. Walter Thompson Yearbook,
box DG25 (RESTRICTED)
25 Leading Advertising Agencies,
box DG9
25th Anniversary Invitation,
box DG19
40 Berkeley Square,
box OV3
50th Anniversary Kit Kat,
box IL7
86-87 Face to Face with JWT,
box IL7
About BMRB,
box SR2
Abra as Asas,
box IO2
Accelerated Opportunities in Advertising Account
Management,
box DG16
Access,
box SR2
Access: The BMRB Omnibus Study,
box SR2
Account Management Development Program (France),
box IO12 (RESTRICTED)
Account Management Development Program (U.S.),
box DG17
Account Management Performance Evaluation, Tips,
Checklist,
box DG24 (RESTRICTED)
Acorn to Zapping,
box IL7
Adspend Today, Adspent Tomorrow,
box IL7
Advanced Media Solutions,
box IL8 (RESTRICTED)
Advanced Opportunities in Advertising Account
Management,
box DG17
Advertiser Pocket Guide to Cable Communications,
boxeS DG19, DG20
Advertising,
box DG19
Advertising--Is This The Sort of Work An Honest
Man Can Take Pride In?
box IL2
Advertising and Marketing Bibliography,
box DG25 (RESTRICTED)
Advertising and Sales Promotion Expenditure,
box IL2
Advertising and the Nationalised Industries,
box DG17
Advertising as a Career for Women,
box DG14
Advertising as a Selling Force,
box DG5
Advertising Chicago Style: A Character All It's
Own,
box OV1
Advertising Expenditures in Western Europe
1960-1974,
boxes IL3, IL4
Advertising Expenditures: International
Comparisons 1960-1975,
box IL5
Advertising Gold Medal Awards,
box DG16
Advertising in a Land of Less: Circa 1980,
boxes DG17, DO2
Advertising in America,
box DG1
Advertising in Small Spaces,
box IL1
Advertising in the '90s,
box DG22
Advertising Leadership 1864-1989,
box OV1
Advertising Management,
box IL3
Advertising Planning Methods,
box DG21
Advertising Workshop: Dehydrated Tomato Juice,
box DG16
Advertising: a Career for Exceptional Men,
boxes DG14, DG15
Advertising: a Career for Women,
box DG15
Advertising: An Annotated Bibliography,
box IL3
Advertising: Manipulation or Persuasion?
box DG17
Advertisment Films in Movie Houses,
box IO5
Adweek Agency Report Card,
box DG19
Affiliated Companies,
box DG17
African Market Division: A Statisitical
Overview,
box IO9
Alaskan Market,
box DG14
Allegro Vivace: The History of Champagne, Cava
and the Sparkling Wines of the World,
box IO10
Almost Every Other Company You Consider Joining
Uses Someone Like Us,
box IL3
American Consumer 1970-1990,
box DG18
American Drug Store, a Qualitative Study,
box DG14
American Lifestyles Presentation Tool Kit,
box DG21
Annual Report (India),
box IO5
Annual Report (Korea),
box IO6
Annual Report (Spain),
box IO10
Annual Report J.W.T. Italia,
box IO6
Annual Review (Hill & Knowlton),
box SR4
April 1984,
box IL7
Approach to Measuring Advertising Effectiveness,
box SR2
Are We Shackling Economic Growth by Overlooking
the Consumer?
box DG15
Are You a Guesswork Advertiser?,
box DG7
Artist in Advertising,
box SR1
Aspects of Real,
box IO12 (RESTRICTED)
At The Receiving End,
box IL2
Audience Measurement Procedures,
box SR5
Australian Market,
box DG15
Austrialian Underview,
box IO1
Ballad of Reggie Research and TGI,
box SR1
Be Big,
box DO4
Benchmark,
box OV4
Best Sellers,
box IL6
Biography of Roland T. Wentzel,
box IO9
Blank in the Balance Sheet,
box DG19
Brand Management: A Guide to a Few
Misconceptions,
box DG25 (RESTRICTED)
Brand Personality,
box SR2
Bravi & Buoni,
box IO6
Breads of Many Lands,
box DO2
Brief Profile of JWT New York,
boxes DO2, IO3
Brief Profile of the J. Walter Thompson Company,
box DO2
Britain: Its Markets and Media,
box SR2
British Market Research Bureau,
box SR2
Brookings Primer of Progress Illustrated,
box DG10
Brouillard Communications,
box SR3
Brouillard in Brief,
box SR3
Bush House, Berlin and Berkeley Square,
box IL7
Business of Imagination: The Art of Creating
Convictions,
box DG26 (RESTRICTED)
BUY (Brand Utility) Study,
box DG19
Buying: It's Not an Event, It's a System,
boxes DG23, DG24, DG26 (RESTRICTED)
Cable Capsule,
boxes DG19-DG21
Cable/Satellite Industry Blue Book,
box DO2
Can J. Walter Thompson Make Your Marketing
Programs More Effective?
box DG23 (RESTRICTED)
Can Research Evaluate the Creative Content of
Advertising?
box IL2
Canadian,
box IO3
Canadian Markets,
box DG14
Canadian Profile of JWT,
box IO3
Career in Advertising,
box IL1
Career in Market Research,
box SR2
Career Opportunities in Advertising,
box DG16
Case for Advertising,
boxes IL4, IL5
Case for the Full-Service Agency,
box DG17
Catalogue of Magazines,
boxes DG1, DG2
Challenges and Problems for International
Adversiting,
box IL1
Change and Challenge,
box DG16
Change in the Marketplace,
box DG17
Changes Affecting Policy Control in World-Wide
Business,
box DG14
Changing Face of Super Market Shopping,
box IL1
Choices,
box SR5
CIBA-GEIGY Agricultural Division,
box DO1
Classification of the Content of the Advertising
Message,
box IO8
Client/Agency Relationship,
box IL1
Cluster Plus Marketing,
box SR5
Cold Hard Facts,
boxes IL8, SR6 (RESTRICTED)
College Market,
box SR5
Colour Television--A Report,
box IL2
Comment Vendre,
boxes DG10, IO2
Commercial Production Procedure Manual,
box DG19
Commodore,
box DG22
Communications Forum Papers,
box DG17
Communispond, Inc.,
box SR3
Como Opera la Publicidad?,
box IO10
Company Advertising/London,
box IL2
Comparison of Methods,
box SR1
Comparison of Type Faces,
box DO2
Competition Under NRA,
box OV1
Computer Skills Programme: Introduction to Notes
Mail,
box IL8 (RESTRICTED)
Conquest Europe,
box DO2
Consultancy Group,
box SR3
Consumer Change and Conflict,
box IL5
Consumer Change in the Mid 70's,
boxes DG18, IL5
Consumer in Crisis,
box DG17
Consumer in Crisis: the New American Market,
box DO1
Consumer Market in the American Economy,
box DG12
Consumer Purchasing Power,
box DG11
Consumer's New Reality,
box DG18
Contact Advertising Limited,
box IL4
Copy Test,
box IL7
Corporate Communications,
box IO4
Corporate Need to Communicate,
box DG19
Corporate Need to Communicate (Brouillard),
box SR3
Couponing: A Capsule Look,
box DO1
Cream of Your Market (Canada),
box IO3
Cream of Your Market (U.S.),
boxes DG11, DG15
Creative Library,
box DO3
Creative Research in the 1990s,
box DG23 (RESTRICTED)
Creative Uprising,
box DG21
Creative Workshop,
box SR2
Creative Workshop: Butter,
box SR2
Crisi Nell'Attività di Marca,
box IO6
Crisis in Branding,
box IL6
Criteria for Selecting a Worldwide Agency,
box DG22
Cutthroat Competition,
box DG7
Darvon Pricing Survey,
box SR4
DDFH&B,
box IO6
De Ideeën Liggen op Straat,
box IO8
De Medio a Medio,
box IO1
Dear Personalized,
box IL8
Decade of Change,
box IL1
Definition and Explanation of Terms Used In
Advertising,
box IO1
Dependable Data for Advertising and Marketing
Decisions,
box SR5
Der Planungsberater,
box IO4
Desarollo Practico de una Téoria de los
Anuncios,
box IO10
Description of Artwork Commissioned by JWT,
box DG16
Developing New Brands,
box IL7
Development and Application of Ideas in
Advertising,
box OV1
Development of Independent Television,
box IL1
Dialog,
box DG19
Dictionary of Advertising Terms,
box DG13
Die Dynamik des Wertewandels in Unserer
Gesellschaft,
box IO4
Direct Acting High Pressure,
box DG2
Direct Mail: Two Mediums Not One,
box DG11
Direct Response to the 1980s,
box SR5
Distribution,
box DG11
Do You Know Your Way Around Europe?
box IL3
Does Advertising Manipulate Consumer Behavior?
box DG17
Does Distribution Cost Too Much?
box DG10
Donde Comer en Madrid en Agosto,
box IO10
Don't Blink: The Third Beat Passion,
box OV4
Dreaming,
box IO12 (RESTRICTED)
EA Euro-Lyon,
box OV6
EA International,
box SR4
Economics of Advertising,
box DG9
Education, Social Class, and Reading of
Newspapers and Magazines,
box SR2
Een Grootgrutter op Net Oorlogspad,
box IO8
Effective Advertising,
box IL6
Effective Advertising: 4 Case Studies,
box IL7
Ein Portrait,
box IO4
Eine Technik zum Produzieren von Ideen,
box IO4
El Mercado Norteamericano Para Articulos de
Ultramar,
box IO1
El Mercado y Nuestros Anuncios (Spain),
box IO10
Electronic Production Services,
box DO2
Employee Benefits Booklet,
box DG24 (RESTRICTED)
Employee Handbook,
box DG26 (RESTRICTED)
Employee Relocation Handbook,
box DG19
En La Argentina,
box IO1
Engine Room,
box DO1
Entertaining with Wines of the Cape,
box IO9
Escape the Mundane,
box SR6 (RESTRICTED)
Esto No Es Un Cuchillo de Palo,
box OV5
Estudio de Radio y Televisión,
box IO6
Ethiopian Endeavor,
box IL3
European Common Market,
box IO4
European View of the Common Market,
box IL1
Euroscope,
box IO2
Eyes on Thompson,
box DG24 (RESTRICTED)
Facts about JWT,
box DG17
Facts and the Gaining of Acceptance of Them,
box DG11
Facts You Will Want to Know about the J. Walter
Thompson Co.,
boxes DG13, DG15
Farm Market,
box DG11
Few Facts about J. Walter Thompson Company,
box IO3
Few More Chapters,
box DO2
Fifteen-Second Commercials: The Simple Truth,
box DG20
Fifty in 40,
box IL8 (RESTRICTED)
Financial Fact Book,
box DG19
Fish,
box DG26 (RESTRICTED)
Flippers: Changes in the Way Americans Watch TV,
box DG21
Floating Thames,
box IL7
Florida Department of Citrus,
box DO1
Focus: The Lab,
box IL9 (RESTRICTED)
Food and Cooking in England,
box SR2
Food Retailing in the Netherlands,
box IO8
Ford Story,
box DG12
Forecasting the Demand for Consumer Durables,
box IL1
Fourth Stage Consumer,
box IL8 (RESTRICTED)
Freeze-Drying Process,
box IL2
Friendly Talks to Managers,
box DG6
G-8,
box DO2
General Subject Headings Used in the JWT-Chicago
Library,
box DO1
Generation Gap: A Problem of Communication,
box DO1
Geschäftsbericht,
box IO4
Gigantic Industry That Needs The Help of
Advertising,
box DG8
Glosario Publicitario Español-Ingles
Ingles-Español,
box IO10
Glossary of Common Terms Used in Media Audience
Measurement Research,
box DG17
Government Sponsored Advertising In Europe
Today,
box IO2
Graduate Recruitment Seminar,
box IL7
Grassland Improvement Campaign for OEEC
Countries,
box IO4
Gravity of Marketing,
box IL3
Great Call Reports,
box IL8 (RESTRICTED)
Great Media Ideas,
box IL9 (RESTRICTED)
Great Outdoors,
box IL3
Grocery Marketing: The Next Five Years,
box IL2
Guía para la Realización de una
"Spot"
Publicitario,
box IO10
Guide for Secretaries,
box DG12
Guide to Central America,
box DO4 (RESTRICTED)
Guide to Consumer Self-Concept,
box SR1
Guide To JWT In Europe,
box IL5
Guide to Print Media,
box DG16
Guide to Selective Selling and Merchandising in
143 U.S. Cities,
box DO3
Guideline for Crisis Situations,
box IO2
Guiness,
box IL4
Guiness Advertising,
boxes IL4, IL6
Handbook,
box DG25 (RESTRICTED)
Handbook of Effective Advertising,
box IL7
Handbook on Wine for Retail Licenses (South
Africa),
box IO9
Happily, So Many of Our Needs Are Filled by
Products Promoted Through J. Walter Thompson Co.,
box DG14
Happy Birthday Cards,
box IO5
Hawaiian Market,
box DG14
Hidden Expansion Pressures in Our Economy,
box DG12
Hill & Knowlton,
box SR4
Hindustan Thompson Associates Ltd.,
box IO5
Hindustan Thompson List of Clients,
box IO5
Historia Incompleta,
box IO10
History of Berkeley Square,
box IL5
Hold My Skateboard While I Kiss Your Girlfriend,
box OV2
Home Video,
box IL6
Hospital, Surgical, and Major Medical Benefits,
box DG17
How Advertising Helps Salesmen,
box DG8
How Advertising Works,
box IL4
How Are We Feeling Today?,
box SR5 (RESTRICTED)
How I Selected an Advertising Agency,
box DG9
How Many Nations?
box IL2
How Much Do T.V. Commercials Cost To Make?
box IL3
How to Become an Advertising Man,
box DG22
How to Break Down Resistance to Life Insurance,
box DG8
How to Keep Your Ads Out of Court,
box DG17
How to Measure the Value of Advertising,
box IL1
How to Pick an Advertising Agency,
box DO1
How to Promote Your Restaurant,
box DO1
How to Put a
"Spec"
Book Together,
box DO1
How to Step Up Production and Save Manpower Too!
box DG11
How to Win in the Public Eye,
box SR3
How Useful is Proposition Testing?
box IL2
HTA Our People,
box IO5
HTA Today,
box IO5
Huge New Markets,
boxes DG11, DG12
Huhtamäki 1985 (Finland),
box SR4
Humor: Its Serious Side,
box DG17
I Hear What You Say...,
box IL7
Identification Standards Manual,
box DG21
I-Group Network Text,
box IO9
Il Mercato U.S.A. per le Merci Italiane,
box IO6
Importance of Corporate Advertising for
Communication with the U.S. Capital Market,
box SR3
In Defense of Mass Media,
box DG21
Increasing the Knowledge Available to Management
for Advertising Policy Decisions,
box DG12
Index for Travel and Transportation
Merchandising Library,
box DG12
Indian Market,
box DG14
Individual Effort Has Had Its Day,
box DG8
Industrial Marketing Research at BMRB,
box SR2
Influencing the Mind of Another,
box DG10
Information Center,
box DO2
Information Services: Advertising Business 2nd
Quarter 1979,
box IL6
Information Services: Guide to Resources,
box IL6
Information Services: Lifestyle Trends,
box IL7
Information Services: Multinational Advertising
Bibliography,
box IL6
Information Services: Representatives' Basic
Reading List,
box IL6
Information that Never Got into the Files,
box IL4
Iniciativa Privada na Construção da sociedade,
box IO2
Inside This Booklet You'll Find 8 Ads...,
box OV1
Institutional Food Market in Canada,
box IO3
Integrated Marketing Communications: A Return to
Basics,
box DG26 (RESTRICTED)
International Advertising--The Wheel Is Turning
Full Circle,
box IL2
International Advertising Agency,
box IL2
International Organization of the J. Walter
Thompson Company Ltd.,
box IL1
International Standard of Living Comparison,
box DG16
Interurbia,
box DG28
Introducing Diogenes,
box SR4
Introducing the J. Walter Thompson Company to
Pittsburgh,
box OV1
Introduction to J. Walter Thompson,
box IO1
Is JWT the Company for You?
box DG16
Isn't the Consumer the Real Key to Continued
Economic Growth?
box DG16
Issue,
box IL7
It Was a Very Good Year,
box DG19
It's a World,
box DG25 (RESTRICTED)
J. Walter :15: What Now?
box DG20
J. Walter Corporate,
box DG20
J. Walter Edge,
box DG22
J. Walter Guide,
box DG21
J. Walter Merchandise Catalog,
boxes DG24, DG26 (RESTRICTED)
J. Walter Source,
box DG24 (RESTRICTED)
J. Walter Thompson (Australia),
box IO1
J. Walter Thompson (Belgium),
boxes IO2, OV4
J. Walter Thompson (Canada),
box IO3
J. Walter Thompson (France),
box IO12 (RESTRICTED)
J. Walter Thompson (Hong Kong),
box IO5
J. Walter Thompson (Italia) S.P.A.,
box IO6
J. Walter Thompson (Philippines),
box OV5
J. Walter Thompson (South Africa),
box IO9
J. Walter Thompson (Spain),
box IO12 (RESTRICTED)
J. Walter Thompson (U.S.),
boxes DG20, DG22, DG27 (RESTRICTED)
J. Walter Thompson Agence de Publicité,
box IO4
J. Walter Thompson Co. Advertising,
boxes DG2-DG4, DG6
J. Walter Thompson Co. Archives,
box SR4
J. Walter Thompson Co. International
Organization,
box DG12
J. Walter Thompson Co. Style Manual,
box DG14
J. Walter Thompson Company,
box DG27 (RESTRICTED)
J. Walter Thompson Company (Chicago),
box DO1
J. Walter Thompson Company Limited (Australia),
box OV4
J. Walter Thompson Company World,
box DG17
J. Walter Thompson Consumer Purchase Panel,
box DG13
J. Walter Thompson Direct (Chicago),
box SR4
J. Walter Thompson Direct (London),
box IL8 (RESTRICTED)
J. Walter Thompson España de 1927-1936,
box IO10
J. Walter Thompson Identity Guidelines,
box DG27 (RESTRICTED)
J. Walter Thompson New York,
box DO2
J. Walter Thompson Philippines, 1947-1982,
box IO9
J. Walter Thompson Professional Development
Programme,
box IL7
J. Walter Thompson San Francisco,
box DO3
J. Walter Thompson Yearbook,
box DG21
J. Walter Who?
box DO1
Jaguar: A Love Affair,
box DG23
Jahresbericht,
box IO4
Jahresring 1973,
box IO4
James Walter Thompson Advertising Agent,
box IL6
James Webb Young Course,
box IO3
Japanese Market,
box DG13
Jota Dabliu Te,
box OV4
Jump Start Cards,
box IL9 (RESTRICTED)
JWT (Denmark),
box IO12 (RESTRICTED)
JWT (Philippines),
box IO9
JWT 1965 (London),
box IL2
JWT 1973-1974,
box IO4
JWT 1978 (London),
box IL6
JWT 1981: A Review of the Year's Advertising
(London),
box IL6
JWT 1984 (London),
box IL7
JWT 80 London,
box IL6
JWT 80 Manchester,
box IL6
JWT Account Manager's Handbook,
box DG22
JWT Account Team: Responsibilities and
Procedures,
box IO1
JWT At Forty (Philippines),
box IO9
JWT au Canada,
box IO3
JWT Audit of Agency Performance,
box IO9
JWT Book,
box DG6
JWT Brazil--1970,
box IO2
JWT Business Communications,
box IO12 (RESTRICTED)
JWT Career Opportunities,
box DG19
JWT Chicago,
box DO1
JWT Circle: A Quarterly Review for the Staff of
JWT Southern Africa,
box IO9
JWT Coloring Book,
box DO1
JWT Consumer Purchase Panel,
box DG11
JWT Cuisine: A Collection of Recipes from
Employees and Friends of JWT Worldwide,
box DG25 (RESTRICTED)
JWT Decimal Money Experiment,
box IL2
JWT Detroit,
box DO2
JWT Detroit Public Relations,
box DO2
JWT Director-in-Charge: Roles and Expectations,
box DG24 (RESTRICTED)
JWT Effective Advertising Programme,
box IL7
JWT Employee Handbook,
box DO4 (RESTRICTED)
JWT en France,
box IO4
JWT España de 1927 á 1936,
box IO10
JWT Europe,
boxes DG16, IO3
JWT Frankfurt,
box IO4
JWT Graduate Recruitment,
box IL9 (RESTRICTED)
JWT Guide to Research,
boxes DG22, DG26 (RESTRICTED)
JWT Guide to Research Japan Version,
box IO12 (RESTRICTED)
JWT Handbook (London),
box IL3
JWT In Britain,
box IL2-IL5
JWT In Europe,
box IL4
JWT in Frankfurt,
box IO4
JWT in Greece,
box IO5
JWT In London, in Europe and Around the World,
box IL5
JWT Information Center,
box DG16
JWT Information Services- Europe,
box IL5
JWT International Offices,
box DG16
JWT Italy,
box IO6
JWT Knowledge Centre,
box IL9 (RESTRICTED)
JWT London,
box OV3
JWT London: 1926-1966,
box IL2
JWT London: Dates and Data,
box IL3
JWT London: The Consumer Has A Mind As Well As A
Stomach,
box IL3
JWT Management Leadership Program, Duke
University,
box DG24 (RESTRICTED)
JWT Marzo 1981,
box IO8
JWT Media Person's Handbook,
box DG22
JWT Media Person's Handbook Japan Version,
box IO12 (RESTRICTED)
JWT New Business Checklist for Winners,
box DG23 (RESTRICTED)
JWT New Business Handbook,
box DG22
JWT NIEUW,
box IO8
JWT Office, John Hancock Center,
box DO1
JWT Opportunities in New Zealand,
box IO8
JWT Peru,
box IO8
JWT Rises to the Challenge of Europe,
box OV3
JWT Specialized Communications,
box SR6 (RESTRICTED)
JWT TV Workshop,
box DG12
JWT Washington: What It Is, What It Does,
box DO3
JWT West Employee Training Handbook,
box DO4 (RESTRICTED)
JWT World Identity Programs (Commodore, Graphic
Standards Manual),
box DG21
JWT Yellow Pages,
box DG21
JWT: Reputation and Reality,
box DG18
JWT--Who Is It?
box DG19
King Papers,
box IL7
Knightsbridge Green Blueprint,
box OV3
La Inversion Publicitaria en España,
boxes IO10, IO11
La Investigación Publicitaria en la Agencia,
box IO11
La Lettre d'Information Media,
box IO4
Laboratory of Advertising Performance,
box SR5
Landsdowne,
boxes OV6, SR5
Landsdowne Marketing Limited,
box OV6
Latin American Markets,
box DG13
Leadership at JWT,
box DG18
Let's Try for That Extra 10%,
box DG12
L'Equipe,
box IO12 (RESTRICTED)
Lettre Ouverte,
box IO2
L'etude du Marche,
box IO2
Lexicon,
box DG21
Lexington International,
box SR5
LGFE,
box OV7
Liberation,
box IL9 (RESTRICTED)
Lidov Mural,
box OV1
Lifestages,
box DG21
Lining Up for Launch Day,
box IO9
Lippold Sculpture Construction,
box DO2
List of Accounts (London),
box IL7
Lo Sviluppo di Nuove Marche,
box IO7
Look at 15-Second Commercials in the 90s,
box DG22
Looking Forward to the Next 10 Years,
box DG22
Looking Up at JWT,
box DG23 (RESTRICTED)
Lord and Thomas Creeds,
box DG15
Magazine Audience Estimates,
box SR5
Major Market Index Plan,
box SR5
Making the Partnership Work,
box SR6 (RESTRICTED)
Management Performance and Evaluation,
box DG20
Management Philosophy,
box IO2
Management Reference Center Chronological
Bibliography,
box DG21
Managers Meeting,
box IO3
Managing a JWT Office for Performance and
Profit,
box DG18
Managing the Agency,
box DG27 (RESTRICTED)
Manchester,
box IL10
Manual of TV Basics,
box DG14
Manual Operativo para Cuentas,
box IO12 (RESTRICTED)
Many Worlds of S. Meek,
box DG19
Map and Guide of European Cities,
box IO3
Market Analysis of the 1931 Population
Statistics for Great Britain and Ireland,
box IL1
Market Data,
box IO6
Market Potentials,
box DG11
Market Research and the Retailer,
box IL2
Market Research in Europe,
boxes SR2, SR4
Market Research on a European Basis,
box IL3, SR4
Market Sizes,
box IL5
Market Study for the Professional Nutritionist,
box DO1
Marketing in a Defense Economy,
box DG11
Marketing In Crisis,
box IO12 (RESTRICTED)
Marketing Opportunities,
box DG11
Marketing Research,
box IO2
Marketing to Consumers,
box SR5
Markets Are Made of People,
box DG8
Markets to the North: Angola,
box IO10
Markets to the North: Belgian Congo,
box IO10
Markets to the North: British East Africa,
box IO10
Markets to the North: General,
box IO10
Markets to the North: Mozambique or Portuguese
East Africa,
box IO10
Markets to the North: Rhodesia and Nyasaland,
box IO10
Markets to the North: South West Africa,
box IO10
Marketwise,
box IO12 (RESTRICTED)
Measuring Self-Concept,
box SR1
Measuring the Audiences of Magazines,
box DG17, SR1
Media Digest--Europe,
boxes IL4, IL5
Media Information: Europe,
box DG17
Media Information (Germany),
box IO12 (RESTRICTED)
Media Information--Switzerland,
box IO3
Media Information (U.S.),
boxes DG17, DG18
Media Market in 1988,
box IL10
Media Merchandising Services,
box DO2
Media Research Sources,
box DG26 (RESTRICTED)
Media: The New Creative Frontier?
box DG21
Medical Journals,
box DG1
Memorandum and Introductory Package Regarding
JWT's Transformation,
box DG26 (RESTRICTED)
Memorandum Regarding Five Speeches Presented at
the JWT Fifth World Management Meeting,
box DG18
Merchandise Catalog,
box DO2
Merchandising Case History: Shell Premium With
TCP,
box DG12
Merchandising of Food Products by Industry
Co-Operatives,
box DG10
Merchant, Banker, Doctor,
box DG9
Mexican Market (Mexico),
box IO7
Mexican Market (U.S.),
box DG16
Mexican Mystique,
box DO2
México,
box DO3
Michigan Opera Theatre,
box DO4 (RESTRICTED)
Mil Novecientos setenta y nueve,
box IO11
Million Dollar Minute,
box DG20
Miracle Whip: I Couldn't Make It Without You!
Cookbook,
box DG23 (RESTRICTED)
Mirror for a Lady,
box IL2
Mis
"Ajás"
Preferidos sobre Promoción,
box IO10
Mission Statement,
boxes DG19, DG22
Modern Advertising Agency Service,
box IO3
More Jobs than Men,
box DG10
Motor Racing Sponsorship: A Proposal for a
Three-Country Survey,
box SR4
Moving Target,
box DG17
MRB International,
box SR5
Mysteries of Time and Space,
box IL7
Naget om JWT för og nu,
box OV4
National Creative Award,
box DG20
Network Sports Essentials,
box DG20
Net-Working: A Research Study on Employment and
the Internet,
box DG25 (RESTRICTED)
New American Consumer,
box DG20
New Business Brochures,
box IL7
New Business Services,
box DG27 (RESTRICTED)
New Era in Ford Retailing,
box DG14
New Housewife,
box IL2
New Image Package,
box DG26 (RESTRICTED)
New JWT,
box IO1
New Map for Europe,
box IO3
New Media Explorers,
box DG19
New Medium: Television in the 1980s,
box DG18
New Office Announcement,
box IO3
New Premises for JWT Brussels,
box IO2
New Revolution in Distribution,
box DG15
New Visual Identity,
box DG26 (RESTRICTED)
New Wavelength,
box IL4
New York Office Guidebook,
box DO2
Newsletter (Hill & Knowlton),
box SR4
No Están Todos Los Que Son, Pero Sí Son Todos
Los Que Están,
box IO11
Notice to All Employees,
box IL6
O Público e a Propaganda,
box IO2
One Advertiser's Response to Pollution,
Inflation, Shortages and Whatever's Next,
box DG17
One World of J. Walter Thompson Company: A Guide
to 37 International Offices in 24 Countries,
box IL2
One World of Sam Meek,
box DG16
Open Letter to Our Cohorts at JWT,
box DG27 (RESTRICTED)
Operational Research and Marketing,
box IL2
Opportunities for American Manufacturers in
Britain Today,
box IL1
Our Best Total Branding,
box DG26 (RESTRICTED)
Outline for An Advertising Agency Analysis,
box IO3
Ouvre,
box IO12 (RESTRICTED)
Overview (South Africa),
box IO10
P.T. Thomertwal Advertising,
box IO6
Pamphlet Collection,
box DG25 (RESTRICTED)
Pan-European Communication,
box IO2
Paper-Money Inflation in France: Where It Came
from, What It Brought and How It Ended,
box DG9
Paradox Papers: Marketing in Modern Times,
boxes DG22-DG26 (RESTRICTED)
Paradox Papers: Youth in the 90s,
box DG23 (RESTRICTED)
Partial Checklist of JWT Domestic Clients for
Shopping Reference,
boxes DG23, DG26 (RESTRICTED)
Partners in the Marketing Revolution,
box DG17
Passion '03: JWT Europe, Middle East, Africa,
box OV4
Passion 03: JWT Latinoamerica,
box OV5
Passion: North America,
box OV2
Passport to the North,
box IO3
People Buy Brands, Not Products,
boxes DG21, DG23, DG25 (RESTRICTED)
People's Use of Media,
box IL5
Perfil del Mercado Peruano,
box IO8
Performance Group,
box DO2
Peruvian Market,
box DG13
Peruvian Market Profile,
box IO8
Pet Food Market,
box DO2
Pharmaceutical Advertising and Marketing,
box IL2
Philippine Market,
boxes DG13, IO9
Photo Engraving,
box DG11
Photo Engraving Processes,
box DG8
Photographic Essay,
box IO2
Pierre Caille,
box IO2
Pin-Pointing the Affluent Household,
box IL2
Plain Talk on Research,
box IO3
Plan for the Promotion of American Travel in
Thailand,
box DG13
Plant City Advertising,
boxes DG10, DG11
Platform (Hill & Knowlton),
box SR4
Plea for Education,
box DG10
Pocket Guide to Media Terms and Media Math,
boxes DG20, DO1
Population and its Distribution,
boxes DG7-DG10, DG12, DG15
Population and Purchasing Power,
box DG10
Population Handbook of Great Britain and
Ireland,
box DG8
Population Study,
box IO7
Portrait,
boxes IO4, OV4
Portuguese Grafitti,
box IO9
Portuguese Market,
box DG13
Positioning Advertising Copy Testing,
box SR5
Power of the Old, Shock of the New,
boxes DG24, DO4 (RESTRICTED)
PPGH/JWT Business Communications,
box IO8
PPGH/JWT in 15 Characteristics,
box IO8
PPGH/JWT Tien Jaar Merkenbeleid,
box IO8
PPGH/Moussault Werke,
box IO8
Practical Progress From A Theory of
Adverstiments,
box IL5
Preliminary Report on the Present Pharmaceutical
Situation and the Areas of Opportunity for Deltakos (Belgium),
box SR4
Preparedness for Peace,
box DO1
Present Economic Conditions,
box DG8
Presentation Didn't Go Quite As We Expected...,
box IL3
Presentation to Exxon Company,
box DG22
Press in Its Relation to Public Opinion and
Government,
box DG9
Press Information (EA International),
box OV6
Price Guarantees by Manufacturers with Sales
Contracts,
box DO3
Primer for Post-War Prosperity,
box DG10
Primer of Capitalism Illustrated,
box DG10
Primetime Television Schedule: The Essentials,
box DG20
Print Media Information,
box DG17
Private Label Reviewed,
box IL3
Prize Competition,
box DG8
Problem,
box IL10
Problem and Opportunity for Milk in California,
box DG10
Problem Solvers,
box SR2
Product Information Booklet,
box SR5
Professional Development Handbook,
box DG24
Professional Development Programme,
box IO3
Professional Forum,
box DO2
Profit-Sharing and You,
box DG17
Project Enterprise,
box IO3
Project Norway,
box IL4
Propaganda (Brazil),
box SR4
Proposal for a Series of Focus Groups on Birth
Control Methods,
box SR4
Proposal: Corporate Communications/Jack Hilton,
box DO1
Psychological Laboratory,
box SR2
Public Issues, Public Policy Group (Hill &
Knowlton),
box SR4
Publicidad en 1979 (Spain),
box IO11
Publicité,
box IO2
Purchasing Power of the Consumer,
box DG8
Questions and Answers in Planning Advertising,
box DO2
Radio: an Individual's Medium,
box DG15
Rapporto Annuale (JWT ITaly),
box IO6
Read All About It!,
box IL4
Red Book/J. Walter Thompson Co. Advertising,
box DG3
Red Ear,
box DG1
Reflections on an Agency/Peter Yeo,
box DG27 (RESTRICTED)
Regional and Split-Run Magazine Availabilities,
box DG14
Relationship Between Purchasing Patterns and
Advertising Exposure,
box IL3
Religious Press,
box DG1
Report on Advertising Agencies in the Far East,
box IL2
Report on the Role of Radio in the Lives of
American Housewives,
box DG14
Report on Private Label in U.S. Food Retailing,
box IL2
Reports and Accounts (India),
box IO5
Tesearch Audit of 1978 TGI,
box SR1
Research Audit of SMRB 1985 Study of Media and
Markets,
box SR1
Research Department Role and Organization,
box IO1
Research Development Procedures,
box IO1
Research Into Attitudes to Advertising,
box IL6
Resultattavlor,
box OV5
Results of 1977 Business/Financial Press Survey,
box DG18
Results of a Survey for the Market for Travel to
the U.S. in Japan,
box DG15
Resumption of Overseas Buying,
box IL1
Retail Audit: Principles and Practices,
box SR2
Retail Display and Packaging,
box SR2
Retail Shopping Areas,
box DG9
Retailing in the Seventies,
box IL3
Retail-Unit,
box IO8
Review and Summary of the Published Literature
on Eating Out,
box DO1
Review for Lever Brothers Company of the
Independent Buying and/or Barter Services and JWT's Buying and Barter Service,
box DG17
Review of Recent Advertising Aiding the War
Effort,
box DG10
Rhapsody in Red,
box DO4 (RESTRICTED)
Rhapsody in Red II,
box DO4 (RESTRICTED)
Roadmap of Greenland,
box IL9 (RESTRICTED)
Role of a New Brand Venture Group Within JWT
Amsterdam,
box IO8
Role of Account Management at JWT Chicago,
box DO1
Round the Woman,
box SR2
Rural Hyderabad,
box IO5
Ryukyuan Market,
box DG15
Sales Curves of New Products,
box IL2
Salute to the Stars,
box IO5
Samuel Yellin Cellini Wrought Iron,
box DG16
Sample Product and Brand Tables,
box SR1
Sampling Shops,
box SR2
Securities Exchange Act of 1934,
box DG9
Selected Articles on Setting Adversiting Goals
and Measuring Results,
box IO2
Self Service in Great Britain,
boxes IL1, SR2
Selling Abroad,
box DG9
Selling at Home,
box DG9
Selling from the Corporate Point of View,
box DG20
Selling The Most Effective, Distinctive
Advertising in the Marketplace,
box DG27 (RESTRICTED)
Sermons on Advertising,
box DG5
Simmons,
box SR5
Simmons-Scarborough Pamphlet,
box SR5
Simmons Study of Media and Markets,
box SR5
Simmons Teenage Research Study,
box SR5
Six Things Most Ad Agencies Would Never Say to a
Client,
box DO2
Sixty-Four Problems,
box SR2
Social Change in Britain by 1984,
box IL1
Social Class Definitions in Market Research:
Objectives and Practice,
box SR2
Social Class in Sample Surveys,
box SR2
Society of Illustrators Catalog,
box SR5
Some Advertising Responsibilities in a Dynamic
Society,
box DG11
Some Observations On Forecasting and Planning,
box IL4
Some Things We Have Learned,
box DG12
Some Things We Have Learned About Building
Client Relationships,
box DG27 (RESTRICTED)
Some Things We Have Learned About Managing a JWT
Office,
boxes DG20, DG24, DG26 (RESTRICTED)
Some Things We Learned About Launching
Mindshare,
box SR6 (RESTRICTED)
Sources of Information on European Countries,
box IL3
South African Clients,
box IO10
South African Market,
box DG15
Southern African Intelligence: General Market
Report No. 47,
box IO10
Special Markets Group: The Black Consumer
Market,
box DG18
Spot Buying at J. Walter Thompson,
box DG17
Standards for Report Typing,
boxes DO1, DO2
Statement to the JWT-Japan Creative Staff/Wilson
Siebert,
box DG17
Statistical Accuracy of IPA NRS Results,
box SR2
Statistical Overview of the South African
Market,
box IO10
Strategic Concept of Consumer Involvement: It's
Importance Today,
box IO4
Studio Sull'Immagine delle Reti Televisive,
box IO6
Study of Media and Markets "RPC" Levels,
box SR5
Subscriber Lists,
box SR5
Successful Examples of 'Mass Education' by
Clients of J. Walter Thompson C.,
box OV1
Surprise 1988 Forecast,
box DG21
Survey of American Consumers,
box SR1
Switchback to Confidence,
box IO2
Symposium in Commemoration of the 25th
Anniversary of JWT Japan,
box IO6
Target Group Index,
box SR2
Target Group Index Plan,
box SR1
Target Panel,
box SR2
Target Teen Index,
box SR1
Technical Plan,
box SR1
Technique for Producing Ideas,
boxes DG13, DG22, DG24 (RESTRICTED)
Techniques in Market Forecasting,
box IL2
Tele Communications,
boxes DG19, DO2
Television Attention Research,
box IL1
Television In Europe,
box IL4
Television in Latin America,
box DG15
Television Today- Television Tomorrow,
box IL7
Testing Television Commercials,
box DG14
Theoretical Case for Professionalism (part 1
&2),
box IO10
Things We Have Learned About Employee Attitude
Surveys,
box DG19
Things to Know about Trade-Marks,
box DG7
This Is Argentina,
box IO1
Thomas Francis Sutton,
box DG19
Thompson,
box OV1
Thompson Blue Book on Advertising,
boxes DG5-DG7
Thompson Consumer Index of Markets,
box IO5
Thompson Office Manager's Handbook,
box DG22
Thompson Recruitment Advertising,
box DG22
Thompson Red Book on Advertising,
boxes DG4, DG27 (RESTRICTED)
Thompson Redbook,
box IL6
Thompson Rural Market Index,
box IO5
Thompson Total Branding (4 booklets),
box DG26 (RESTRICTED)
Thompson Total Branding Guidebook,
box DG26 (RESTRICTED)
Thompson Way,
box IO6
Thompson Way Handbook,
boxes DG21, DG27 (RESTRICTED)
Thompson's Battery of Magazines,
box DG2
Thompson's Pocket Speller,
boxes DG2, DG3
Three Myths About Our Export Trade,
box IL2
Tihama,
box SR5
Times,
box IL1
Tips on Type,
box DG15
To Speak As Well As You Think,
box DG19
Today's TV Market,
box DG12
Tomorrow's Consumer,
box IL3
Tomorrow's Food,
box IL3
Tool Kit--Advertising Planning Methods,
box DG21
Tourism Research in Japan,
box DG15
T-Plan,
boxes DO2, IL2
Training and Professional Development in the
European Region,
box IO12 (RESTRICTED)
Transformation,
box DG25 (RESTRICTED)
Treasurer, the Stockholder and the Customer,
box DG9
Trends and Retail Sales 1966-1975,
box IL5
Trends in Magazine Audiences,
box SR1
Trouble at Credibility Gap,
box DG17
TV Fact Book,
boxes DG21-DG25 (RESTRICTED)
TV Terminology,
box DG13
TV Violence: In the Eyes of the Beholders,
box DG18
TV/Radio Schedule,
box DG13
Una Téchnica para Producir Ideas,
box IO8
Unconventional Wisdom,
box DG21
Under New Management,
boxes DG18, DG19
Understanding Buyer Behavior,
boxes DG18, DG19
Unified International Practices,
box IO2
United States Stamps,
box DG16
Upbeat,
box SR6 (RESTRICTED)
Up Front, vol. 3,
box SR6 (RESTRICTED)
U.S. Clients,
box DG26 (RESTRICTED)
U.S. Coffee Market,
box DG21
U.S. Commercial Television 1950-1975,
box DG17
U.S. Consumer Media,
box DG22
USA Market for Overseas Goods,
boxes DG11, DG13
Use and Abuse of Survey Research in Advertising
Regulation,
box DG18
Validity of Test Marketing,
box IL2
Vienna Presents,
box IO2
Viewdata,
box IL7
Viewers' Choice: The Value of Higher Ratings,
box SR5
Visualize: Sharing Resources,
box IL8
Visualize: The Internet,
box IL9 (RESTRICTED)
Walter Thompson de Mexico S.A.,
box IO8
We are Ready to Meet Change with Change,
box DG17
We've Made Our Move in Detroit,
box DO2
Welcome to JWT- Sue Dean,
box IO2
Werbelächer: Muß das sein?
box SR1
West Coast's Marketing Opportunities,
box DG11
West Germany--A Lost Opportunity?
box IL2
Western Europe,
box SR3
Western European Markets,
box DG13
What Do These Changes Mean?
box DG8
What Do We Know About How Advertising Works?
box IL2
What Has Happened to the Advertising Dollar?
box IO3
What I Had To Do,
box DG27 (RESTRICTED)
What is a Brand?
box IL3
What is Advertising?
box DG21
What is Marketing?
box IL1
What JWT Stands For,
box DG19
What Magazine Advertising is Accomplishing,
box DG7
What Others Really Think About Account Managers,
box DG22
What Puts the Prices Up?
box IL2
What Say The Augurers?
box IL2
What's New from the Corporate Point of View,
box SR3
Where Good Advertising is the Constant Product,
box DG4
Where the TV Sets Are,
box DG12
Where They Live,
box DG9
Who We Are (Hill & Knowlton),
box SR4
Who's Who,
box OV5
Who-What-Why-When-Where of Public Relations,
box DG22
Why Work for a Living? (London),
box IL7
Why Work for a Living? (New York),
box DO2
Will Advertising Need Smaller Targets and Better
Gun-Sights?
box IL2
Willkommen bei J. Walter Thompson,
box IO4
Wine Consumer Survey,
box DG12
Winner's Manual...,
box IL6
Women in the 90s- A New Age in Marketing to
Women,
box IO4
Women's Use of Media,
box IL5
Womenscope,
box DG20
Working Smarter Through Better Time Management,
box SR4
Working Wire,
box SR6 (RESTRICTED)
World Business,
box DG16
World Markets for U.S. Exports,
box DG10
World of Demand,
box DG16
World-Wide Opportunities for Better Living
Standards,
box IL1
Worldwide White Pea Awards,
box DG25 (RESTRICTED)
WTM en Mexico,
box IO8
Xpedite!,
box SR4
Year in View,
boxes DG26-DG27 (RESTRICTED)
Year One of the People Meter,
box DG21
Yearbook (JWT Chicago),
box DO2
Yes--But What Responses?
box DG19
Zap Proof,
box DG20
