Inventory of the J. Walter Thompson Company. Publications Collection, 1887-2005
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
J. Walter Thompson
Company.
Title
J. Walter Thompson Company.
Publications Collection,
1887-2005
Language of Material
Material
is in English,
French, Spanish, Portuguese,
Japanese, German, Danish,
Italian, Dutch,
Swedish, Arabic.
Extent
75 Linear Feet
3000 Items
Abstract
3000 Items
The J. Walter Thompson
Company, founded in 1864, is one of the largest enduring advertising agencies
in the U.S.
The J. Walter Thompson Company
Publications Collection spans the years 1887 to 2005 and includes printed
materials produced by the various offices, partners, subsidiaries and related
firms of the J. Walter Thompson Company. Materials include promotional
pamphlets, informational bulletins, regional market analyses, research reports,
and industry overviews, as well as corporate annual reports, office directories
and aggregate client lists. Materials are primarily in English, but several
other languages are also represented.
[top]
Administrative Information
Access RestrictionsCollection is restricted.
Materials less than 15 years old, other than advertisements, are
closed to non-JWT users.
In addition, the collection may contain materials to which the
Acknowledgment of Legal Responsibilities and Privacy Rights form applies.
Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Publications
Collection, Rare Book, Manuscript, and Special Collections Library, Duke
University.
Provenance
The J. Walter Thompson Company. Publications Collection was received
by the Rare Book, Manuscript, and Special Collections Library as a transfer in
1986, with additions in subsequent years.
Processing Information
Processed by Richard Collier, Loren Crippen, Barbara Heck, Brooke
Stanley, December 2005
Encoded by Richard Collier
Completed January 2006
Accession(s) 99-312, 93-051, 93-052, 93-050, 93-146, 99-310, 99-311,
99-384, 97-095, 93-085, 93-148, 93-066, 96-093 were merged into one collection,
described in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
[top]
Collection Overview
The J. Walter Thompson Company Publications Collection spans the years
1887 to 2005 and includes printed materials produced by the various domestic
offices, partners, subsidiaries and related firms of the J. Walter Thompson Co.
(JWT). Domestic offices include Atlanta, Chicago, Detroit, New York and San
Francisco. International materials originate primarily from the London Office,
but other offices in Australia, Belgium, Canada, France, Germany, India, South
Africa, and Spain are also represented. The main subsidiaries and related firms
represented in the collection include the
British Market Research Bureau;
Brouillard Communications, Inc.;
Hill & Knowlton;
Lord, Geller, Federico, Einstein; and the
Simmons Market Research Bureau. Materials include
promotional pamphlets, informational bulletins, regional market analyses,
research reports, and industry overviews, as well as corporate annual reports,
office directories and aggregate client lists. The oldest materials are
domestic rather than international. Materials are primarily in English, but
several other languages are also represented.
The collection is organized into four series: Corporate Publications, Domestic
Publications, International Publications, and
Subsidiaries and Related Firms Publications.
The Corporate Publications Series includes
published documents relating to the organizational and corporate life of the
agency. The series is organized into seven subseries--Worldwide Office Address Lists, Client
Lists, Financial and Stockholder Reports,
JWT Group Reports, Worldwide
Office Fact Books, Profile Books, and
Telephone Directories. Most of these subseries are
self-explanatory. Both the JWT Group Reports and the Financial and Stockholder
Reports include annual and quarterly reports sent out to stockholders as well
as 10-K and other reports filed with the
Securities and Exchange Commission (JWT
reorganized as the JWT Group in 1980, and maintained that name until it became
part of the WPP Group in 1986). Both the Worldwide Office Fact Books and the
Profile Books contain summary information about JWT's structure, client base,
offices and billings for particular years.
The Domestic Publications Series include
materials published in the U.S. The series is organized into
General Publications, Interurbia, and Individual Offices
Publications. General Publications include materials published by the
main headquarters in New York and pertain to broad issues of interest
throughout the company, such as employee training, research reports, regional
market surveys and informational bulletins. Interurbia was a special series of
reports and presentations begun in the 1950s, in which JWT sought to address
the rapid expansion of metropolitan areas in the United States. Individual
Offices Publications include materials published by specific JWT offices that
address issues of concern to that office or its clients. Preceding the
container list of publications are folders that contain correspondence relating
to publications.
The International Publications Series
includes material published outside the U.S. by JWT's international offices.
The bulk of materials come from the London office, but other offices are also
represented.
The Subsidiaries and Related Firms Series
includes publications originating with JWT's subsidiaries, such as
Brouillard Communications and the
British Market Research Bureau (BMRB), as well as
from firms with which JWT had close working relationships at one time, such as
the
Simmons Market Research Bureau, after which JWT
modelled the BMRB.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- J. Walter Thompson Company.
- J. Walter Thompson Company--New York Office.
- J. Walter Thompson Company--Chicago Office.
- J. Walter Thompson Company--Detroit Office.
- J. Walter Thompson Company--San Francisco Office.
- J. Walter Thompson Company--Atlanta Office.
- J. Walter Thompson Company--London Office.
- Brouillard Communications, Inc.
- British Market Research Bureau, Ltd.
- Hill & Knowlton, Inc.
- Simmons Market Research Bureau.
- Lord, Geller, Federico, Einstein, Inc.
- Advertising--United States--19th century.
- Advertising--United States--20th century.
- Advertising--Great Britain--20th century.
- Advertising--Australia--20th century.
- Advertising--Belgium--20th century.
- Advertising--Canada--20th century.
- Advertising--France--20th century.
- Advertising--Germany--20th century.
- Advertising--India--20th century.
- Advertising--South Africa--20th century.
- Advertising--Spain--20th century.
- Corporation reports.
- Advertising agencies--History.
- Advertising agencies--United States--History.
- Advertising agencies--Great Britain.
- Advertising agencies--Great Britain--History.
- Marketing research.
- Publications.
- Research reports.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
Corporate Publications Series (Restricted), 1918-2005
(36 boxes)
Includes directories, client lists, financial reports and other
publications that pertain to corporate operations. Organized into seven
subseries--Worldwide Office Address Lists,
Client Lists, Financial and
Stockholder Reports, JWT Group Reports,
Worldwide Office Fact Books, Profile Books and Telephone
Directories. Most reports in this series are periodically issued; thus,
files are arranged by type or title, and chronologically therein.
Large-format materials have been relocated to Oversize Materials, and those items have been cross-listed
in the series to which they pertain. An index of all titles is included at the
end of the container list.
Restriction Note: Materials less than fifteen years old, other
than advertisements, are closed to non-JWT users. Individual boxes are so
marked. Where items have been removed and relocated to Restricted Materials, that item has been replaced by a
dummy folder indicated by a title in brackets.
Address Lists, Worldwide Offices, 1966-1991
1966-1991
(7 folders)
Address Lists, Worldwide Offices, Restricted Materials (Closed to non-JWT users), 1992-2005
1992-1993
(10 folders)
Box CA3
1993-1998
(15 folders)
Box CA4
1998-2001
(11 folders)
Box CA5
2002-2005
(11 folders)
Client Lists, 1917-2005
Arranged alphabetically.
Client Gain and Loss Reports
Arranged alphabetically.
Box CC1
Client losses,
1960-1985
Domestic clients lost,
1960-1986
Gains and losses,
1982
(2 folders)
International account gains and losses,
1984-1987
(3 folders)
Box CC2
Worldwide gains and losses,
1988-1991
(7 folders)
Domestic Clients
Arranged alphabetically, and chronologically therein.
Domestic client lists
Box CC3
1918,
1927-1974
(21 folders)
Box CC4
1975-1981
(11 folders)
Box CC5
1981-1983
(9 folders)
Box CC6
1984-1986
(10 folders)
Box CC7
1986-1991
(6 folders)
North America client index, undated
Red Book entries,
1917-1980
(3 folders)
Domestic Clients, Restricted Materials (Closed to non-JWT users), 1992-2005
Domestic client lists
Box CC8
1992-2005
(5 folders)
International Clients
Arranged alphabetically, and chronologically therein.
Box CC9
International client lists,
1925-1996 (1993-1996
Removed to International Clients, Restricted Materials, box CC10)
(10 folders)
Top 20 clients (international and domestic),
1984-1985
[Worldwide active clients,
1997-1998, Removed to
International Clients, Restricted Materials, box CC10]
International Clients, Restricted Materials (Closed to non-JWT users), 1993-1998
International client lists,
1993-1996
(2 folders)
Worldwide active clients,
1997-1998
(2 folders)
Subsidiaries' Client Lists
EA International,
1981
Hill & Knowlton,
1983
Lord, Geller, Federico, Einstein,
1978-1983
(2 folders)
Uniform Account Lists
1962-1968
(8 folders)
Box CC13
1969-1976
(8 folders)
Box CC14
1977-1984
(8 folders)
Box CC15
1984-1987
(7 folders)
Box CC16
1988-1991
(6 folders)
Uniform Account Lists, Restricted Materials (Closed to non-JWT users), 1992-1994
1992-1994
(3 folders)
Financial and Stockholder Reports, 1950, 1969-1987
Arranged alphabetically by report title and chronologically
therein.
Box CF1
Annual Reports,
1969-1986
Box CF2
Annual 10-K Reports,
1969-1986
Box CF3
Notice of special meeting of stockholders,
1950
Prospectus,
1969
(2 folders)
Proxy statements,
1970-1987
(18 folders)
JWT Group Reports, 1981-1987
Arranged alphabetically by report title and chronologically
therein.
Box CJ1
Annual Objectives and Profit Targets,
1981
Annual Report,
1981-1986
(5 folders)
Directors Report on Coverage of Events,
1987 Jan. 26-Feb.
27
(2 folders)
Analysis of media coverage of WPP's takeover of JWT.
Financial Fact Book,
1983-1985
(6 folders)
Financial Review,
1983
Mission statement,
1981
Morgan Stanley report,
1983
Press kit,
1984, 1986
Box CJ2
Recent events,
1982
(6 folders)
Recent press clippings regarding Robert Gray's
complaint against JWT Group Inc.,
1982
Stock review and commentary,
1983-1985
(9 folders)
Profile Books, 1970-1996
The Worldwide and Domestic Profile Books were created by the
International Intelligence Unit, in response to the number of requests for
information and slides for use in New Business presentations. The Profile Books
are fact books designed for employee reference. The information has been
extracted from annual assessment plans. Each book is arranged alphabetically by
country and includes such information as population statistics, office opening
dates, billings, client product listings and rankings. Employees could purchase
slides of the appropriate page from the most current Profile Book. Out of date
slides were transferred to the JWWT Archives, some of which were retained in
the Iconographic Collection: Slides.
Organized into Domestic and Worldwide categories and arranged
chronologically therein.
Box CP1
Domestic Profile Books,
1970-1974
(5 folders)
Worldwide Profile Books,
1973-1996
1973-1979
(5 folders)
Box CP2
1980-1986
(7 folders)
Box CP3
1989-1991
(4 folders)
Profile Books, Restricted Materials (Closed to non-JWT users) 1992-1996
Worldwide Profile Books
Box CP4
1992-1996
(4 folders)
Telephone Directories, 1953-2005
Organized into Domestic and International categories, and
arranged alphabetically by office, therein chronologically.
Domestic Offices
Chicago Office
1974-2002 (Folders
for 1992-2002 removed to Domestic Offices, Restricted Materials, box
CT4)
(6 folders)
Detroit Office
1983-1999 (Folder for
1992-1999 removed to Domestic Offices, Restricted Materials, box
CT4)
New York Office
1953-1957
Box CT2
1965-1984
(8 folders)
Box CT3
1985-2001 (Folders
for 1992-2001 removed to Domestic Offices, Restricted Materials, boxes
CT4-CT5)
(6 folders)
Domestic Offices, Restricted Materials (Closed to non-JWT users), 1992-2002
Chicago Office,
1992-2002
(10 folders)
Detroit Office,
1992-1999
New York Office
1992-1998
(3 folders)
Box CT5
1999-2001
International and Worldwide Offices, Restricted Materials, (Closed to non-JWT users), 1995-2005 and undated
Europe, undated
Latin America,
2001
London Office,
2000-2001,
2005
(2 folders)
Mindshare,
2001
Worldwide Board of Directors, undated
Worldwide directory,
2003
Worldwide Partners Council,
1995
Worldwide Office Fact Books, Restricted Materials (Closed to non-JWT users) 1994-2004
Arranged chronologically.
Box CW1
1994-2004
(9 folders)
Domestic Publications Series (Restricted), 1887-2005 and undated
(32 boxes)
Organized into four subseries--Correspondence
Relating to Publications, General
Publications, Interurbia, and
Individual Offices Publications. General
Publications are arranged chronologically, and alphabetically by title therein.
Other subseries are arranged alphabetically.
Large-format materials have been relocated to Oversize Materials, and those items have been cross-listed
in the series to which they pertain. An index of all titles is included at the
end of the container list.
Restriction Note: Materials less than fifteen years old, other
than advertisements, are closed to non-JWT users. Individual boxes are so
marked. Where items have been removed and relocated to Restricted Materials, that item has been replaced by a
dummy folder indicated by a title in brackets.
Correspondence Relating to Publications, 1945-1995
General,
1960-1964
[
Eyes on Thompson,
1993 (Removed to
Correspondence, Restricted Materials, box DC2)]
[
Innovative Ideas,
1995 (Removed to
Correspondence, Restricted Materials, box DC2)]
Interurbia,
1957-1962, 1969,
1978
JWT Manual,
1945
Population and its Distribution,
1928, 1931,
1961-1976
(5 folders)
Primer for Post-War Prosperity,
1937-1946
Some Things We Learned...,
1946-1951
Correspondence, Restricted Materials (Closed to non-JWT users), 1993, 1995
Eyes on Thompson,
1993
Innovative Ideas,
1995
General Publications, 1887-2005 and undated
Publications that are not specific to a single office, though
many were published by the New York office. Arranged chronologically and
alphabetically therein.
Box DG1
1887
Catalogue of Magazines
Medical Journals
Red Ear
Religious Press
1889
Advertising in America
Catalogue of Magazines
Box DG2
Direct Acting High Pressure
Thompson's Battery of Magazines
1890
Thompson's Battery of Magazines
Thompson's Pocket Speller
1891
Catalogue of Magazines
1893
Catalogue of Magazines
1895
J. Walter Thompson Co. Advertising
Box DG3
1896
Thompson's Pocket Speller
1897
J. Walter Thompson Co. Advertising
1899
J. Walter Thompson Co. Advertising
Red Book/J. Walter Thompson Co.
Advertising
Box DG4
1900
Thompson Red Book on Advertising
1901-1902
J. Walter Thompson Co. Advertising
(3 folders)
1904-1905
Thompson Blue Book on Advertising
1905
Where Good Advertising is the Constant
Product
Box DG5
1906
J. Walter Thompson Co.
Advertising
1906-1907
Thompson Blue Book on Advertising
1907
Sermons on Advertising
1909
Advertising as a Selling Force
Box DG6
JWT Book
1909-1910
Thompson Blue Book on Advertising
J. Walter Thompson Co. Advertising
1910
Friendly Talks to Managers
1911
1910 Census Shows that...
Box DG7
Things to Know about Trade-Marks
1911-1912
Thompson Blue Book on Advertising
1912
Population and its Distribution
1913
Cutthroat Competition
1915
Are You a Guesswork Advertiser?
1917
What Magazine Advertising is
Accomplishing
1918
Box DG8
Population and its Distribution
1919
How Advertising Helps Salesmen
1920
Photo Engraving Processes
Population and its Distribution
1921
How to Break Down Resistance to Life
Insurance
Individual Effort Has Had Its Day
Present Economic Conditions
1922
Prize Competition
1923
Gigantic Industry That Needs The Help
of Advertising
1924
Population Handbook of Great Britain
and Ireland
What Do These Changes Mean?
1925
Purchasing Power of the Consumer
1926
Markets Are Made of People
Population and its Distribution
Box DG9
1927
Retail Shopping Areas
1928
Selling at Home
1929
How I Selected an Advertising Agency
1930
Press in Its Relation to Public
Opinion and Government
Selling Abroad
Treasurer, the Stockholder and the
Customer
Where They Live
1931
Economics of Advertising
Population and its Distribution
1933
25 Leading Advertising Agencies
[
Competition under NRA (Removed
to Oversize Materials, box OV1)]
Merchant, Banker, Doctor
Paper-Money Inflation in France: Where
It Came from, What It Brought and How It Ended
1934
$5 Billion Sales Opportunity Knocking
at the Door of Business
Securities Exchange Act of 1934
Box DG10
1935
Influencing the Mind of Another
Problem and Opportunity for Milk in
California
1936
Brookings Primer of Progress
Illustrated
1937
Comment Vendre
Merchandising of Food Products by
Industry Co-Operatives
1938
Plea for Education
1939
Brookings Primer of Progress
Illustrated
Primer of Capitalism Illustrated
1940
[
Development and Application of Ideas
in Advertising (Removed to Oversize Materials, box OV1)]
More Jobs than Men
1941
Population and its Distribution
1945
Population and Purchasing Power
Primer for Post-War Prosperity
Review of Recent Advertising Aiding
the War Effort
1946
Does Distribution Cost Too Much?
World Markets for U.S. Exports
1947
Plant City Advertising
Box DG11
1948
Farm Market
Market Potentials
1949
Consumer Purchasing Power
Distribution
Facts and the Gaining of Acceptance of
Them
Photo Engraving
Plant City Advertising
Some Advertising Responsibilities in a
Dynamic Society
1950
JWT Consumer Purchase Panel
Marketing Opportunities
USA Market for Overseas Goods
West Coast's Marketing Opportunities
1951
Cream of Your Market
Direct Mail: Two Mediums Not One
How to Step Up Production and Save
Manpower Too!
Marketing in a Defense Economy
Population and its Distribution
Box DG12
1952
Wine Consumer Survey
1953
Ford Story
Hidden Expansion Pressures in Our
Economy
J. Walter Thompson Co. International
Organization
Merchandising Case History: Shell
Premium With TCP
Today's TV Market
1953-1954
Where the TV Sets Are
(4 folders)
1954
Huge New Markets
[
Successful Examples of Mass Education
by Clients of J. Walter Thompson Co. (Removed to Oversize Materials,
box OV1)]
1954-1955
Some Things We Have Learned
1955
Consumer Market in the American
Economy
Huge New Markets
Increasing the Knowledge Available to
Management for Advertising Policy Decisions
JWT TV Workshop
Let's Try for That Extra 10%
USA Market for Overseas Goods
1956
Guide for Secretaries
Index for Travel and Transportation
Merchandising Library
Box DG13
J. Walter Thompson Consumer Purchase
Panel
Japanese Market
Latin American Markets
Philippine Market
Portuguese Market
Technique for Producing Ideas/James
Webb Young, Japanese edition
TV Terminology
TV/Radio Schedule
1957
Dictionary of Advertising Terms
Facts You Will Want to Know about the
J. Walter Thompson Co.
Peruvian Market
Plan for the Promotion of American
Travel in Thailand
Western European Markets
Box DG14
1958
Advertising as a Career for Women
Alaskan Market
American Drug Store, a Qualitative
Study
Canadian Markets
J. Walter Thompson Co. Style Manual
Manual of TV Basics
(2 folders)
New Era in Ford Retailing
1959
Advertising: a Career for Exceptional
Men
Australian Market
Happily, So Many of Our Needs Are
Filled by Products Promoted Through J. Walter Thompson Co.
Indian Market
Regional and Split-Run Magazine
Availabilities
Report on the Role of Radio in the
Lives of American Housewives
Testing Television Commercials
1960
Advertising: a Career for Exceptional
Men
Changes Affecting Policy Control in
World-Wide Business
Hawaiian Market
Box DG15
Radio: an Individual's Medium
Ryukyuan Market
South African Market
Tips on Type
1961
Cream of Your Market
[
Introducing the J. Walter Thompson
Company to Pittsburgh (Removed to Oversize Materials, box
OV1)]
New Revolution in Distribution
Population and its Distribution
Television in Latin America
Tourism Research in Japan
1961-1962
Advertising: a Career for Exceptional
Men
1962
Are We Shackling Economic Growth by
Overlooking the Consumer?
Results of a Survey for the Market for
Travel to the U.S. in Japan
1963
Advertising: a Career for Women
Facts You Will Want to Know about the
J. Walter Thompson Co.
Lord and Thomas Creeds
Box DG16
Mexican Market
1964
Advertising Workshop: Dehydrated
Tomato Juice
Description of Artwork Commissioned by
JWT
[
Lidov Mural (Removed to
Oversize Materials, box OV1)]
One World of Sam Meek
World of Demand
1965
International Standard of Living
Comparison
JWT Information Center
JWT International Offices
United States Stamps
1965-1966
Accelerated Opportunities in
Advertising Account Management
1966
Advertising Gold Medal Awards
Change and Challenge
Guide to Print Media
[
Inside This Booklet You'll Find 8
Ads... (Removed to Oversize Materials, box OV1)]
Samuel Yellin Cellini Wrought Iron
1967
Career Opportunities in Advertising
World Business
1968
Is JWT the Company for You?
Isn't the Consumer the Real Key to
Continued Economic Growth?
JWT Europe
Box DG17
1969
Advanced Opportunities in Advertising
Account Management
Advertising and the Nationalised
Industries
Communications Forum Papers
(incomplete set)
1970
Facts about JWT
Print Media Information
1971
Case for the Full-Service Agency
Does Advertising Manipulate Consumer
Behavior?
Glossary of Common Terms Used in Media
Audience Measurement Research
J. Walter Thompson Company World
Media Information: Europe
1971-1972
Media Information
1972
Account Management Development Program
Advertising: Manipulation or
Persuasion?
Humor: Its Serious Side
Spot Buying at J. Walter
Thompson
Statement to the JWT-Japan Creative
Staff/Wilson Siebert
Trouble at Credibility Gap
1972-1973
Media Information
1973
Affiliated Companies
Hospital, Surgical, and Major Medical
Benefits
Profit-Sharing and You
1974
Consumer in Crisis
How to Keep Your Ads Out of Court
Moving Target
Review for Lever Brothers Company of
the Independent Buying and/or Barter Services and JWT's Buying and Barter
Service
"We are Ready to Meet Change with
Change"
1974-1975
Media Information
1975
Advanced Opportunities in Advertising
Account Management
Advertising in a Land of Less: Circa
1980
Change in the Marketplace
Measuring the Audiences of Magazines
One Advertiser's Response to
Pollution, Inflation, Shortages and Whatever's Next
Partners in the Marketing Revolution
U.S. Commercial Television 1950-1975
Box DG18
1976
Consumer Change in the mid-70s
Consumer's New Reality
Use and Abuse of Survey Research in
Advertising Regulation
1977
American Consumer 1970-1990: Great
Expectations
Media Information
Results of 1977 Business/Financial
Press Survey
Special Markets Group: The Black
Consumer Market
TV Violence: In the Eyes of the
Beholders
Understanding Buyer
Behavior
1. Basic Concepts
2. The Role of Information
1978
American Consumer 1970-1990: Moving
Target
JWT: Reputation and Reality
Leadership at JWT
Managing a JWT Office for Performance
and Profit
1. Clients, Client Relations and
Client Service
2. Profit
3. People--A New York Office
Perspective
4. Product and Profit--You Can't
Have One Without the Other
Memorandum Regarding Five Speeches
Presented at the JWT Fifth World Management Meeting
New Medium: Television in the 1980s
Under New Management
Understanding Buyer
Behavior
3. Brand Loyalty
4. Market Segmentation
5. Description or Explanation
6. Sales Out of Purchases
7. Penetration Growth
8. How Brands Differ
Box DG19
What JWT Stands For
Yes--But What Responses?
1979
Corporate Need to Communicate
Understanding Buyer
Behavior
9. Multi-Brand Buying
11. The Dirichlet Model
12. The NBD/LSD Model
13. Models of Change
circa 1970s
Blank in the Balance Sheet
Dialog
Tele Communications
To Speak As Well As You Think
1980
[
Advertising Chicago Style: A Character
All Its Own (Removed to Oversize Materials, box OV1)]
Employee Relocation Handbook
Under New Management
Understanding Buyer
Behavior
15. Watching Television
16. How Advertising Works
17. How Sales Increase
1981
Advertiser Pocket Guide to Cable
Communications
Commercial Production Procedure Manual
Many Worlds of S. Meek
Mission Statement
New Media Explorers
Things We Have Learned About Employee
Attitude Surveys
1982
Advertiser Pocket Guide to Cable
Communications
BUY (Brand Utility) Study
It Was a Very Good Year
1983
25th Anniversary Invitation
Advertiser Pocket Guide to Cable
Communications
Cable Capsule
Financial Fact Book
JWT Career Opportunities
JWT--Who Is It?
National Creative
Award
Thomas Francis Sutton
1984
Advertiser Pocket Guide to Cable
Communications
Advertising
Adweek Agency Report
Card
Cable Capsule
Box DG20
Fifteen-Second Commercials: The Simple
Truth
J. Walter Thompson
Management Performance and Evaluation
National Creative Award
Network Sports Essentials
Pocket Guide to Media Terms and Media
Math
Selling from the Corporate Point of
View
Some Things We Have Learned About
Managing a JWT Office
[
Thompson (Removed to Oversize
Materials, box OV1)]
1985
Cable Capsule
Million Dollar Minute
National Creative Award
New American Consumer
Womenscope
Zap Proof
1985-1986
Primetime Television Schedule: The
Essentials
1986
[
1986 JWT/FDAF Meeting, August
10-13 (Removed to Oversize Materials, box OV1)]
Advertiser Pocket Guide to Cable
Communications
Cable Capsule
J. Walter :15: What Now?
J. Walter Corporate
Box DG21
J. Walter Guide
J. Walter Thompson
Yearbook
U.S. Coffee Market
What is
Advertising?
1987
Advertising Planning
Methods
Creative Uprising
Flippers: Changes in the Way Americans
Watch TV
JWT Yellow Pages
Lexicon
Management Reference Center
Chronological Bibliography
Thompson Way Handbook
Tool Kit--Advertising Planning Methods
Unconventional Wisdom
Year One of the People
Meter
1988
Cable Capsule
Identification Standards Manual
Surprise 1988 Forecast
1988-1989
TV Fact Book
1989
[
Advertising Leadership
1864-1989 (Removed to Oversize Materials box OV1)]
American Lifestyles Presentation Tool
Kit
Graphic Standards
Manual
In Defense of Mass
Media
Box DG22
J. Walter Edge
JWT World Identity Programs
(Commodore, Graphic Standards Manual)
Lifestages
Media: The New Creative Frontier?
People Buy Brands, Not Products
Thompson Recruitment Advertising
circa 1980s
Criteria for Selecting a Worldwide
Agency
Mission Statement
Who-What-Why-When-Where of Public
Relations
1990
J. Walter Thompson
JWT Account Manager's Handbook
JWT Guide to Research
JWT Media Person's Handbook
Look at 15-Second Commercials in the
90s
Looking Forward to the Next 10 Years
TV Fact Book
What Others Really Think About Account
Managers
1991
Advertising in the '90s
Commodore
How to Become an Advertising Man
J. Walter Thompson
USA
JWT New Business Handbook
Paradox Papers: Marketing in Modern
Times
Presentation to Exxon Company
Technique for Producing Ideas/James
Webb Young
Thompson Office Manager's Handbook
TV Fact Book
U.S. Consumer
Media
General Publications, Restricted Materials (Closed to non-JWT users), 1992-2005
1992
Box DG23
Buying: It's Not an Event, It's a
System
Can J. Walter Thompson Make Your
Marketing Programs More Effective?
Creative Research in the 1990s
Jaguar: A Love
Affair
JWT New Business Checklist for Winners
Looking Up at JWT
Miracle Whip: I Couldn't Make It
Without You! Cookbook
Paradox Papers
Marketing in Modern Times
Youth in the 90s
Partial Checklist of J. Walter
Thompson Domestic Clients for Shopping Purposes
People Buy Brands, Not Products
Box DG24
Professional Development Manual
(2 folders)
Some Things We Have Learned About
Managing a JWT Office
TV Fact Book
1993
Account Management Performance
Evaluation, Tips, Checklist
Eyes on Thompson program
Brands: Their Value and
Valuation
Commercial Showreel (NTSC)
Developing the Big Match
Temperament
JWT Director-in-Charge: Roles and
Expectations
JWT Management Leadership Program,
Duke University
Partial Checklist of JWT Domestic
Clients for Shopping Reference
1994
Buying: It's Not an Event, It's a
System
Creative Research in the 1990s
Employee Benefits Booklet
J. Walter Merchandise Catalog
J. Walter Source
Power of the Old, Shock of the New
Technique for Producing Ideas/James
Webb Young
Box DG25
Worldwide White Pea Awards
1995
Handbook
Pamphlet Collection
Paradox Papers: Marketing in Modern
Times
People Buy Brands, Not Products
TV Fact Book
1996
It's a World
(3 folders)
JWT Cuisine: A Collection of Recipes
from Employees and Friends of JWT Worldwide
Net-Working: A Research Study on
Employment and the Internet
Paradox Papers: Marketing in Modern
Times
Partial Checklist of JWT Domestic
Clients for Shopping Reference
Transformation
1997
1996 J. Walter Thompson
Yearbook
Advertising and Marketing Bibliography
Brand Management: A Guide to a Few
Misconceptions
Box DG26
Integrated Marketing Communications: A
Return to Basics
Media Research Sources
Memorandum and Introductory Package
Regarding JWT's Transformation
New Visual Identity
Paradox Papers: Marketing in Modern
Times
Thompson Total Branding (4 booklets)
U.S. Clients
1998
Business of Imagination: The Art of
Creating Convictions
Employee Handbook
Fish
JWT Guide to Research
Thompson Total Branding
Guidebook
1999
New Image Package
Our Best Total Branding
Year in View
circa 1990s
Buying: It's Not an Event, It's a
System
J. Walter Merchandise Catalog
Box DG27
J. Walter Thompson Company
J. Walter Thompson Identity Guidelines
Managing the Agency
Reflections on an Agency/Peter Yeo
Selling The Most Effective,
Distinctive Advertising in the Marketplace
Some Things We Have Learned About
Managing a JWT Office
Thompson Red Book on Advertising
Thompson Way Handbook
2000
New Business Services
Year in View
2001
Some Things We Have Learned About
Building Client Relationships
2002
[
Passion: North America (Bound
volume of advertisements, removed to Oversize Materials, box OV2)]
Some Things We Have Learned About
Building Client Relationships
What I Had To Do
2003
[
Passion: North America (Bound
volume of advertisements, removed to Oversize Materials, box OV2)]
2004
J. Walter Thompson
Open Letter to Our Cohorts at
JWT
2005
[
Hold My Skateboard While I Kiss Your
Girlfriend (Bound volume of advertisements, removed to Oversize
Materials, box OV2)]
Interurbia, 1957-1960
1957-1960
(8 folders)
Individual Offices Publications, 1909-2003 and undated
Arranged alphabetically by office and publication title.
Atlanta
CIBA-GEIGY Agricultural Division,
1984
Florida Department of Citrus,
1982
JWT Coloring Book,
1974
Chicago
Consumer in Crisis: the New American
Market,
1974
Couponing: A Capsule Look,
1970
Engine Room,
undated
General Subject Headings Used in the
JWT-Chicago Library,
1965
Generation Gap: A Problem of
Communication,
1970
How to Pick an Advertising Agency,
undated
How to Promote Your Restaurant,
1965
How to Put a Spec Book Together,
undated
J. Walter Thompson Company,
1986
J. Walter Who?,
1988
JWT Chicago,
1967
[
JWT Employee Handbook,
1993 (Removed to
Individual Offices, Restricted Materials, box DO4)]
JWT Office, John Hancock Center,
circa 1969
Market Study for the Professional
Nutritionist,
1975
Pocket Guide to Media Terms and Media
Math,
1979
Preparedness for Peace,
1916
Proposal: Corporate
Communications/Jack Hilton,
1971
Review and Summary of the Published
Literature on Eating Out,
1964
Role of Account Management at JWT
Chicago,
1986
Standards for Report
Typing
Typing and Preparation of Research
Reports and Correspondence,
1963
Box DO2
Writing, Editing and General
Construction,
1963
Tele-Communications, undated
Yearbook,
1997, 1998
(2 folders)
Cleveland
Few More Chapters,
circa 1909
Detroit
Advertising in a Land of Less: circa
1980,
1975
[
Guide to Central America,
1996 (Removed to
Individual Offices, Restricted Materials, box DO4)]
(2 folders)
JWT Detroit,
1975
JWT Detroit Public Relations,
circa 1987
Merchandise Catalog,
1997
Performance Group,
circa 1984
[
Rhapsody in Red II,
1995 (Removed to
Individual Offices, Restricted Materials, box DO4)]
Six Things Most Ad Agencies Would
Never Say to a Client,
circa 1986
We've Made Our Move in Detroit,
undated
Los Angeles
[
Cable/Satellite Industry Blue Book,
1998 (Removed to
Individual Offices, Restricted Materials, box DO4)]
(2 folders)
New York
Breads of Many Lands,
1957
Brief Profile of JWT New York,
undated
Brief Profile of the J. Walter
Thompson Company,
1981
Comparison of Type Faces,
circa 1957
Conquest Europe,
1988
Electronic Production Services,
undated
G-8,
1967
Information Center,
1983
J. Walter Thompson New York,
1982
Lippold Sculpture Construction,
1961
Media Merchandising Services,
1947
Mexican Mystique,
1957
[
New York Office Guidebook,
circa 2003 (Removed to
Individual Offices, Restricted Materials, box DO4)]
Pet Food Market,
1974
Professional Forum,
1971
Questions and Answers in Planning
Advertising, undated
T-Plan, undated
Why Work for a Living?
1985
San Francisco
[
Be Big,
1994 (Removed to
Individual Offices, Restricted Materials, box DO4)]
[
Creative Library,
1997 (Removed to
Individual Offices, Restricted Materials, box DO4)]
(2 folders)
Guide to Selective Selling and
Merchandising in 143 U.S. Cities,
1941
J. Walter Thompson San Francisco,
1986
[
JWT West Employee Training Handbook,
1994 (Removed to
Individual Offices, Restricted Materials, box DO4)]
México, undated
[
Power of the Old, Shock of the New,
1994 (Removed to
Individual Offices, Restricted Materials, box DO4)]
Price Guarantees by Manufacturers with
Sales Contracts,
1936
Washington, D.C.
JWT Washington: What It Is, What It
Does,
1974
Individual Offices, Restricted Materials (Closed to non-JWT users), 1993-2003
Chicago
JWT Employee Handbook,
1993
Detroit
Guide to Central America,
1996
(2 folders)
Michigan Opera Theatre
commemorative issue,
1998
Rhapsody in Red,
1994
Rhapsody in Red II,
1995
Los Angeles
Cable Satellite Industry Blue
Book,
1998
(2 folders)
New York
New York Office Guidebook,
circa 2003
San Francisco
Be Big,
1994
Creative Library,
1997
(2 folders)
JWT West Employee Training
Handbook,
1994
Power of the Old, Shock of the
New,
1994
International Publications Series (Restricted), 1914-2003 and undated
(22 boxes)
Organized into three categories--London Office
Publications, London/Manchester Office
Publications, and Other Offices Publications.
London publications are arranged chronologically; other subseries are arranged
alphabetically by office name and title.
Large-format materials have been relocated to Oversize Materials, and those items have been cross-listed
in the series to which they pertain. An index of all titles is included at the
end of the container list.
Restriction Note: Materials less than fifteen years old, other
than advertisements, are closed to non-JWT users. Individual boxes are so
marked. Where items have been removed and relocated to Restricted Materials, that item has been replaced by a
dummy folder indicated by a title in brackets.
London Office Publications, 1920-2003 and undated
Arranged chronologically and alphabetically therein.
Box IL1
1920
Resumption of Overseas Buying
1931
Market Analysis of the 1931 Population
Statistics for Great Britain and Ireland
1934
How to Measure the Value of
Advertising
1937
Opportunities for American
Manufacturers in Britain Today
1946
Advertising in Small Spaces
1949
What is Marketing?
1950
Self Service in Great Britain
1954
Career in Advertising
1955
International Organization of the J.
Walter Thompson Company Ltd.
1956
Career in Advertising
1959
Development of Independent Television
1961
European View of the Common Market
Television Attention Research
1962
Times
1963
Social Change in Britain by 1984
World-Wide Opportunities for Better
Living Standards
1964
Challenges and Problems for
International Adversiting
Changing Face of Super Market Shopping
Client/Agency Relationship
Decade of Change
Forecasting the Demand for Consumer
Durables
Box IL2
How Many Nations?
Mirror for a Lady
Pin-Pointing the Affluent Household
Report on Advertising Agencies in the
Far East
T-Plan
Will Advertising Need Smaller Targets
and Better Gun-Sights?
1965
Company Advertising/London
JWT 1965
One World of J. Walter Thompson
Company: A Guide to 37 International Offices in 24 Countries
Sales Curves of New Products
Validity of Test Marketing
What Puts the Prices Up?
1966
Colour Television- A Report
Freeze-Drying Process
International Advertising Agency
JWT London: 1926-1966
Three Myths About Our Export Trade
West Germany- A Lost Opportunity?
1967
[
40 Berkeley Square (Removed
to Oversize Materials, box OV3)]
Advertising--Is This The Sort of Work
An Honest Man Can Take Pride In?
Advertising and Sales Promotion
Expenditure
At The Receiving End
Can Research Evaluate the Creative
Content of Advertising?
How Useful is Proposition Testing?
JWT Decimal Money Experiment
New Housewife
(2 folders)
Operational Research and Marketing
Report on Private Label in U.S. Food
Retailing
What Do We Know About How Advertising
Works?
1968
Grocery Marketing: The Next Five Years
International Advertising- The Wheel
Is Turning Full Circle
Market Research and the Retailer
Pharmaceutical Advertising and
Marketing
1969
JWT In Britain
Techniques in Market Forecasting
What Say The Augurers?
Box IL3
1970
Advertising Expenditures in Western
Europe 1960-70
Advertising Management
Gravity of Marketing
JWT In Britain
JWT London: Dates and Data
Private Label Reviewed
Retailing in the Seventies
1971
JWT Handbook
Market Research on a European Basis
Relationship Between Purchasing
Patterns and Advertising Exposure
What is a Brand?
1972
Advertising: An Annotated Bibliography
Ethiopian Endeavor
JWT London: The Consumer Has A Mind As
Well As A Stomach
Presentation Didn't Go Quite As We
Expected...
Sources of Information on European
Countries
Tomorrow's Consumer
Tomorrow's Food
1973
Almost Every Other Company You
Consider Joining Uses Someone Like Us
Do You Know Your Way Around Europe?
Great Outdoors
How Much Do T.V. Commercials Cost To
Make?
Box IL4
JWT In Britain
New Wavelength
Some Observations On Forecasting and
Planning
Television In Europe
1973-1974
Guiness
1974
How Advertising Works
Information that Never Got into the
Files
JWT In Britain
JWT In Europe
Media Digest- Europe
Project Norway
Read All About It!
1974-1975
Guiness Advertising
1975
Advertising Expenditures in Western
Europe 1960-1974
Case for Advertising
Contact Advertising Limited
JWT In Britain
Box IL5
Media Digest- Europe
Practical Progress From A Theory of
Adverstiments
Trends and Retail Sales 1966-1975
Women's Use of Media
1975-1976
People's Use of Media
1976
Case for Advertising
Consumer Change and Conflict
Consumer Change in the Mid 70's
JWT In Britain
JWT In London, in Europe and Around
the World
JWT Information Services- Europe
Market Sizes
1977
Advertising Expenditures:
International Comparisons 1960-1975
Guide To JWT In Europe
History of Berkeley Square
JWT In Britain
Media Digest- Europe
Box IL6
1978
Crisis in Branding
James Walter Thompson Advertising
Agent
JWT 1978
Notice to All Employees
Research Into Attitudes to Advertising
Thompson Redbook
1979
Information
Services
Advertising Business 2nd Quarter
1979
Guide to Resources
Multinational Advertising
Bibliography
Representatives' Basic Reading List
1979-1980
Guinness Advertising
1980
Best Sellers
Effective Advertising
JWT 80 London
JWT 80 Manchester
1980-1981
Guinness Advertising
1981
Home Video
JWT 1981: A Review of the Year's
Advertising
Winner's Manual...
Box IL7
1982
Viewdata
1983
List of Accounts
New Business Brochures
Television Today--Television Tomorrow
1984
April 1984
Copy Test
Developing New Brands
Effective Advertising: 4 Case Studies
Information Services: Lifestyle Trends
JWT 1984
List of Accounts
1984-1991
Graduate Recruitment
Seminar
(7 folders)
1985
Bush House, Berlin and Berkeley Square
Why Work for a Living?
1985-1986
1985/1986
1986
Floating Thames
Issue
1987
50th Anniversary Kit Kat
86-87 Face to Face with JWT
Acorn to Zapping
I Hear What You Say...
1988
King Papers
1989
Adspend Today, Adspent Tomorrow
JWT Effective Advertising Programme
1989-1990
J. Walter Thompson Professional
Development Programme
1990
[
JWT Rises to the Challenge of
Europe (Removed to Oversize Materials, box OV3)]
Mysteries of Time and Space
1991
Handbook of Effective Advertising
London Office, Restricted Materials (Closed to non-JWT users), 1992-2003 and undated
1992
Dear Personalized
Great Call Reports
J. Walter Thompson Direct
1993
Fourth Stage Consumer
1995
Cold Hard Facts
1996
Advanced Media Solutions
Fifty in 40
1999
Computer Skills Programme:
Introduction to Notes Mail
Box IL9
Focus: The Lab
Visualize: Sharing Resources
Visualize: The Internet
1990s, 2002
Great Media Ideas
2001
[
Knightsbridge Green Blueprint
(Removed to Oversize Materials, box OV3)]
2003
Liberation
Undated
Jump Start Cards
JWT Graduate Recruitment
JWT Knowledge Centre
Roadmap of Greenland
London/Manchester Office Publications, 1984-1991
Arranged chronologically.
Box IL10
1984
Media Market in
1988
1990
Manchester
1991
Problem
Other Offices Publications, 1914-2003 and undated
Arranged alphabetically by office and publication title.
Argentina
De Medio à Medio,
1984
El Mercado Norteamericano Para
Articulos de Ultramar,
1950
En La Argentina,
1969
Encuestas Exploratorias de
Grupo,
1980s
J. Walter Thompson Argentina
SRI,
circa 1964
[
Manual Operativa para Cuentas,
1994 (Removed to Other
Offices Publications, Restricted Materials, box IO12)]
(2 folders)
Nombreme,
circa 1979
Pamphlets,
circa 1991
This Is Argentina,
1961
[
Thompson Way,
1991: Removed to
Oversize Materials, box OV4]
Asia Pacific
[
Don't Blink: The Third Beat
Passion,
2002 (Bound volume of
advertisements, removed to Oversize Materials, box OV4)]
Australia
Australian Underview,
circa 1980
Definition and Explanation of Terms
Used In Advertising,
1964
[
Dreaming,
1993 (Removed to
Other Offices Publications, Restricted Materials, box IO12)]
Introduction to J. Walter
Thompson,
1984
J. Walter Thompson, undated
[
J. Walter Thompson Company
Limited,
1983 (Removed to
Oversize Materials, box OV4)]
J.W.T. Account Team: Responsibilities
and Procedures,
1964
New JWT, undated
Research Department Role and
Organization,
1964
Research Development
Procedures,
1964
Box IO2
Selected Articles on Setting
Adversiting Goals and Measuring Results ,
1964
Switchback to Confidence,
1977
Unified International
Practices,
1964
Welcome to JWT--Sue Dean,
undated
Austria
Vienna Presents,
1977
Belgium
Comment Vendre,
1933, 1937
(2 folders)
Euroscope,
1974
Government Sponsored Advertising in
Europe Today,
1974
J. Walter Thompson,
1984
[
J. Walter Thompson,
1984 (Removed to
Oversize Materials, box OV4)]
Lettre Ouverte,
1935
L'etude du Marché,
1957
Management Philosophy,
1973
Marketing Research,
1957
New Premises for JWT Brussels,
1973
Pan-European Communication,
1973
Photographic Essay,
1970
Pierre Caille,
1967
Publicité,
1952
Brazil
Abra as Asas,