Inventory of the J. Walter Thompson Company. Review Board Records, 1947-1976
[top]Descriptive Summary
TitleJ. Walter Thompson Company. Review Board
Records,
1947-1976
Creator
J. Walter Thompson Company.
Extent
13.6 Linear Feet
ca. 10,000 Items
Repository
ca. 10,000 Items
John W. Hartman Center for Sales, Advertising & Marketing
History, Duke University Rare Book, Manuscript, and Special Collections
Library
Language
English.
[top]
Administrative Information
Access RestrictionsCollection is restricted: Photocopying from the Review Board Records
is prohibited.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in the J. Walter Thompson Company Review
Board Records have not been transferred to Duke University. For further
information, see the section on copyright in the Regulations and Procedures of
the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Review Board
Records, John W. Hartman Center for Sales, Advertising, and Marketing History,
Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
Review Board Records were transferred to the Rare Book, Manuscript,
and Special Collections Library from the J. Walter Thompson Company (JWT) in
1987. Processing of this collection was supported in part by gifts from the J.
Walter Thompson Company Fund and the John and Kelly Hartman Foundation.
Processing Information
Finding Aid Edited and Completed by: Katherine Rose, Completed March
1997
Processed by: David Dailey
Completed 1994
Encoded by Katherine Rose
This finding aid is NCEAD compliant.
[top]
Historical Note
The Review Board, an advisory system began informally in 1942 as the "Plans Board," when James Webb Young and Walter O'Meara headed the Creative Department. In 1956 JWT instituted the Review Board as a trans-departmental entity with written procedures and a Review Board Secretary.
In the years 1964 to 1969, Review Board functions were divided into a Plans Board, which reviewed the account team's recommended strategy (i.e., the basic proposition the advertising should made to consumers), and a Creative Review Board, which evaluated proposals for the implementation and execution of the advertising strategy.
[top]Collection Overview
The Review Board Records, J. Walter Thompson Company's New York
Office's primary mechanism for controlling the quality of its services, span
the years
1947 and
1953-1976 (bulk
1956-1974). Senior-level
creative, account, and management personnel composed the Review Board. It
provided guidance to account teams, which were assigned to manage advertising
for particular clients, and ensured that client campaigns reflected the
cumulative wisdom of the Company's most experienced employees. Frequent changes
in the Review Board system make a brief description of its operations
impossible, but generally, five to eight creative, account, and management
personnel comprised a Review Board for each advertising account. Clients'
different brands might have a separate Review Board for each product.
Individual Review Board members usually had responsibility for a dozen or more
accounts. The procedures called for meetings at least once a year and every
time account representatives considered a major campaign. The records consist
of meeting minutes, correspondence, memoranda, and reports. Clients represented
include Lever Brothers, Liggett and Myers, Scott Paper Company, Warner-Lambert,
Standard Brands, Ford Motor Company, Chesebrough-Ponds, Eastman Kodak and a
number of others.
The Procedures Series documents the organization and format of the
Review Board over time. Also reflected is a widely held perception that the
Review Board system was itself in need of some quality control. Confusion over
time about the Board's scope and purpose led to numerous attempts at explaining
and refining its procedures. The series is organized into the following
subseries: Reports, Domestic Correspondence, International Correspondence, and
Chronologies and Lists.
The Meetings Series documents the activities of the Review Board,
focusing on advertising campaign strategies for JWT's clients. It forms the
bulk of the collection.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- J. Walter Thompson Company.
- Lever Brothers Company.
- Scott Paper Company.
- Warner-Lambert Company.
- Ford Motor Company.
- Chesebrough-Ponds.
- Eastman Kodak Company.
- Liggett and Myers Tobacco Company.
- Standard Brands Incorporated.
- Subject: Advertising agencies.
- Advertising--Management.
- John W. Hartman Center for Sales, Advertising & Marketing History.
 | List of Series in Collection | |||||||
 |  | Procedures Series, 1954-1975. | ||||||
 | | Meetings Series, 1950-1974. | ||||||
Detailed Description of Collection
Procedures Series, 1954-1975.
The Procedures Series contains reports, correspondence, and file
lists relating to the Review Board's format, staff assignments, and meeting
dates. It also contains correspondence, file lists, and a report relating to
the semi-annual Account Summaries that account teams prepared for Review Board
members.
Reports Subseries, 1954-1975.
Reports include documents that outline proper Review Board
procedures and others that recommend changes in existing guidelines. This
subseries also contains a
1967 report on format
revisions for the semi-annual Account Summaries.
Reports,
1954,
1956-1962,
1964-1975
(8 folders)
Domestic Correspondence Subseries, 1956-1974.
The Domestic Correspondence files contain correspondence and
memoranda about procedural problems, member assignment notices, meeting
schedules, and specifications for a remodeled meeting room. Also included are
memoranda to account supervisors regarding overdue Account Summaries.
Domestic Correspondence,
1956-1958,
1960-1961
(4 folders)
Box 2
Domestic Correspondence,
1961-1974
(11 folders)
Box 3
Domestic Correspondence,
1968-1972
(5 folders)
International Correspondence Subseries, 1964-1969.
International Correspondence includes information about the
implementation of Review Board meetings in some of JWT's international offices,
particularly those in Great Britain, Japan, and Brazil.
International Correspondence,
1964-1969
Chronologies and Lists Subseries, 1964-1976.
The Chronologies and Lists files contain two kinds of
information. First, a chronological list records the dates of all Review Board
meetings, the names of persons present, and brief, two or three word
descriptions of the topic(s) discussed. This chronological record may be a
useful resource for determining which client accounts were attracting the
greatest attention from senior level personnel. Second, this subseries contains
an annual list of the Account Summaries on file with the Review Board
Secretary.
Chronologies and Lists,
1964-1976
(5 folders)
Meetings Series, 1950-1974.
The Meetings Series contains minutes, Account Summaries, and
memoranda pertaining to Review Board meetings. Meeting minutes and related
materials (such as background memoranda and reports) comprise the bulk of the
records. The minutes were recorded by the Review Board Secretary (or in some
cases a Review Board member), and they generally include a list of Review Board
members, a statement of the meeting's purpose, up-to-date marketing
information, analysis of the advertising "proposition" (a capsule statement of
what consumers should hope to gain from purchasing client's product), and final
conclusions and recommendations. In some cases the writer records discussions
verbatim, providing further insight into the personalities and groups processes
involved (see files for Pan-American Airlines,
1959-1960;
Chesebrough-Ponds,
1957-1959). There are no
Review Board meetings minutes for
1966-1968.
Account Summaries often were submitted prior to Review Board
meetings, allowing them to function like a background memorandum for particular
meetings. Otherwise, they provided Review Board members with an accessible,
systematic examination of the status of each account. The Account Summary
format changed in
1967, but generally it
contained the following information: financial marketing figures for the past
five years, a summary of market conditions for the client's product, a summary
of advertising (current objectives and expenditures), and a frank assessment of
problems and prospects for the account.
Some folders in the Meeting Records Series are labeled "John
Monsarrat" because they contain documents from his personal files. He was a
member of some Review Boards, chairperson of several others, and the JWT
executive responsible for the Review Board system in its entirety from
1960 to
1965. His files contain
memoranda and meeting minutes that would otherwise be missing from the Review
Board Records.
Alberto-Culver, Minutes, 1964
Alcan Aluminum Corp.
Summaries,
1961-1974
Minutes,
1971-1972
Box 4
Aluminum Limited, Minutes, 1953-1964, 1966
(3 folders)
American Bankers Association, Minutes, 1956
American Electric Power Service Corp.
Summaries,
1961-1966
Minutes,
1956-1962,
1964
American Film Theatre, Summaries, 1973-1974
American Gas Association
Summaries,
1967-1974
Minutes,
1971-1973
(5 folders)
Box 5
American Gas Association, Minutes, 1974
American Home Products
Summaries (Whitehall Labs),
1965-1967
Minutes,
1965
American Hospital Association, Summaries, 1974
American Machine Foundry Co., Summaries, 1967-1968
American Petroleum Institute
Summaries,
1963-1970
Minutes,
1961-1963,
1965
American Red Cross, Minutes, 1958-1963
Amprop Inc.
Summaries,
1970
Minutes,
1970
Aquascutum, Ltd., Minutes, 1956
Aspen Systems Corp., Summaries, 1969-1970
Association of Playing Card Manufacturers, Minutes, 1953-1954, 1956-1960
(2 folders)
Bausch and Lomb
Summaries,
1969-1974
Minutes,
1969
Beecham Products (formerly H.F. Ritchie Co.)
Summaries,
1961-1962
Minutes
Eno Antacid,
1959-1962
Scotts Emulsion,
1956-1961
Blue Cross/Blue Shield
Summaries
Associated Hospital Service of New York,
1962-1974
Blue Cross National Account,
1973-1974
Group Hospitalization and Medical Service of
Washington DC,
1966-1974
North Carolina BC/BS Inc.,
1965-1974
United Medical Service of New York,
1961-1972
Box 6
Blue Cross/Blue Shield
Minutes,
1956-1963,
1972,
1974
(3 folders)
Boyle-Midway, Minutes, 1957-1959
Brillo Manufacturing Co.
Summaries
Brillons,
1966
Dobie,
1963-1967
Industrial/Institutional products,
1966-1967
Paddy soap pads,
1966
Purex, Brillo soap pads,
1961-1967
Minutes,
1953-1964
(4 folders)
Buitoni, Minutes, 1955-1956
Burlington Industries, Minutes, 1956-1957
Burroughs International, Minutes, 1957-1959
Burry Biscuit Co.
Summaries,
1966-1968
Minutes,
1964
Champion Spark Plug Co., Summaries, 1962-1974
(3 folders)
Champion Spark Plug Co., Minutes, 1956-1963, 1973
(4 folders)
Chesebrough-Pond's
Summaries
Angel Skin Hand Lotion,
1969-1970
Creams,
1961-1970
Cutex Lipstick,
1965-1966
Cutex Nail Polish,
1963-1966
Dreamflower Talc,
1965-1970
Fresh Start,
1965-1970
Make-ups,
1961-1966
Pond's Beauty Wash,
1968
Prince Matchabelli,
1961-1967
Minutes
1947, 1953-1965
(5 folders)
Angel Face,
1961-1963
Dreamflower Talc,
1963
Box 8
Chesebrough-Pond's
Minutes
Perfume,
1960-1963
Polyderm,
1961-1963
Prince Matchabelli,
1959-1963
Teen-Age Gel,
1962
John Monsarrat,
1960-1962
Chunky Chocolate Corp.
Summaries,
1962-1967
Minutes,
1961-1963
Church and Dwight, Minutes, 1958-1959
Ciba Pharmaceuticals, Minutes, 1957
Citizens and Southern National Bank, Summaries, 1970-1972
CNA Financial Corp.
Summaries,
1973-1974
Minutes,
1971,
1973
(2 folders)
Congoleum
Summaries,
1962-1974
Minutes,
1961-1964,
1966-1967,
1970,
1974
(4 folders)
Crocker-Citizens Bank, Minutes, 1963
Crompton-Richmond, Minutes, 1956-1957
Custom Farms, Inc., Minutes, 1961
Dean Witter, Minutes, 1964
Devoe and Reynolds, Minutes, 1957
Douglas Aircraft Co., Summaries, 1961-1966
Douglas Aircraft Co.,
Minutes
1955-1963
(2 folders)
John Monsarrat,
1965-1966
Francis I. DuPont and Co.
Summaries,
1961-1963
Minutes,
1954-1962
Eastman Chemical Products, Minutes, 1972-1973
(2 folders)
Eastman Kodak Co.
Summaries,
1961-1965
Business Systems,
1964-1974
Chemicals,
1974
Consumer Markets,
1964-1974
Corporate,
1969-1970
Customer Equipment,
1972-1974
Infrared and College Recruitment,
1964-1967
International Photographic Division,
1964-1974
Kodel Fiberfill,
1972-1974
Kodel for Carpeting,
1974
Kodel Polyester,
1971-1973
Kodel Staple/Filament,
1971-1974
Box 10
Eastman Kodak Co.
Summaries
Motion Picture and Audio Visual Markets Division,
1964-1974
Plastics,
1964-1974
Premium Products,
1964-1965
Professional and Finishing,
1966-1974
Radiography,
1964-1974
Minutes,
1954-1964,
1966,
1969-1970,
1972
(10 folders)
Box 11
Eastman Kodak Co.
Minutes
1973
Motion Picture and Audio Visual,
1973
Radiography,
1973
John Monsarrat,
1965
Eaton Corp.
Summaries,
1970-1974
Minutes,
1972
Eaton, Yale and Towne, Minutes, 1970
Thomas A. Edison Industries, Inc.
Summaries,
1961-1970
Minutes,
1956,
1964
Farrell Lines, Minutes, 1956-1957
Fieldcrest Mills, Minutes, 1956-1957
Firestone Tire and Rubber
Summaries
Diversified Products,
1970-1971
Farm and Truck Tires,
1969-1971
Passenger Tires,
1969-1971
Minutes,
1969,
1971
(2 folders)
First National City Bank
Summaries
Charge Service,
1967-1971
Investment Management,
1967-1971
Travelers Checks,
1966-1971
Ford
Summaries, Ford Dealers (FDA)
Buffalo,
1973-1974
New England,
1973-1974
Philadelphia,
1973-1974
Pittsburgh,
1973-1974
Washington D.C.,
1973-1974
Minutes,
1963
Box 12
Ford
Minutes
1970-1972
Body Quality,
1959-1961
Ford of Canada,
1959,
1961
Cars,
1954-1962
(6 folders)
Dealers (FDA),
1957-1963
(2 folders)
English and German Lines,
1957-1958
Falcon,
1959-1960
International,
1955-1961
(3 folders)
Box 13
Ford
Minutes
International,
1962-1964,
1966
Parts and Service,
1960-1962
Redwing,
1962
Research,
1961
Thunderbird,
1957-1960
(2 folders)
Trucks,
1953-1964
(5 folders)
Used Cars,
1959
Miscellaneous,
1953-1956,
1959-1960
(3 folders)
Box 14
Ford
Minutes
Miscellaneous,
1961-1962
John Monsarrat,
1964-1965
Foundation for Commercial Banks
Summaries,
1961-1962
Minutes,
1955-1956,
1958-1962
(3 folders)
Franklin State Bank, Summaries, 1973-1974
R.T. French Co.
Summaries
Bel-Air Croutons,
1973-1974
Cattlemen's Barbeque Sauce,
1961,
1966
Dry Sauce and Gravy Mixes,
1962-1974
Forman's Piccalilli and Pickles,
1961-1964
Justrite Fire Starters,
1963-1964
Military Markets,
1963-1966
Mustards,
1961-1974
Pet Bird Food,
1963-1964
Potato Products,
1961-1974
Spices and Extracts,
1962-1964
Worcestershire Sauce,
1961-1974
Minutes,
1954,
1956-1959
(2 folders)
Box 15
R.T. French Co.
Minutes,
1959-1964,
1966,
1973
(4 folders)
Forman's Piccalilli,
1961
Spices and Extracts,
1961
Worcestershire Sauce,
1961-1962
John Monsarrat,
1964
General Wine and Spirits, Minutes, 1970
Gift America, Summaries, 1972-1974
Gillette
Summaries
Cricket Disposable Lighter,
1972
Gillette Lady Sure Touch,
1972
Platinum-Plus Injector Blades,
1970-1971
Platinum-Plus Razor Blades,
1969-1972
Minutes,
1969-1971
(3 folders)
Glamorence Products Corp., Summaries, 1970
Goldman Sachs and Co.
Summaries,
1972-1974
Minutes,
1974
Good Humor Corp.
Summaries,
1964-1967
Minutes,
1964
Gorton Group
Summaries
1966-1970
Red-L Hors d'oeuvres,
1969-1970
Minutes,
1966,
1969
Harrison Executive Conference Centers, Summaries, 1974
Helio Aircraft Corp., Summaries, 1967
Holiday Inns
Summaries,
1972-1974
Minutes,
1974
Institute of Life Insurance
Summaries,
1961-1974
Minutes,
1953-1963,
1965,
1973
(5 folders)
Inter-Continental Hotels Corp.
Summaries,
1963-1974
Minutes,
1963,
1970,
1972
(3 folders)
Irving Trust Co.
Summaries,
1961-1974
Minutes,
1961-1963,
1969,
1971( 3 folders)
Box 17
Irving Trust Co., Minutes, 1974
Johns-Manville Corp., Minutes, 1956-1958
Keep New York City Clean, Minutes, 1959-1960
Kingsberry Homes
Summaries,
1962
Minutes,
1958-1961
Kraft Corp., Summaries, 1969-1970
Labatt's Beer, Minutes, 1963
Lever Brothers
Summaries
Close-Up Dentifrice,
1972-1974
Dinner-Ready Products,
1962
Drive Detergent,
1968-1974
Handy Andy,
1961-1965
Lever V Crystal Wax,
1963-1964
Lux Bright Wash,
1965-1966
Lux Liquid,
1961-1972
Lux Toilet Soap,
1961-1972
Mrs. Butterworth Syrup,
1961-1963
Reward and Shield Deodorant Soap,
1969-1972
Reward Liquid Cleaner,
1961
Rinso,
1961-1972
Shield Deodorants,
1961-1966
Spry Shortening,
1961-1966
Stripe Toothpaste,
1961-1966
New Products,
1971-1974
Minutes
1960,
1964-1965,
1969,
1972
(4 folders)
Canada,
1954-1958
(2 folders)
Box 18
Lever Brothers
Minutes
Close-Up,
1973
Crystal Wax,
1963
Dinner-Redy,
1962
Drive,
1973
Handy Andy,
1961-1962
Lux Flakes and Liquid,
1955-1957,
1959-1963
(2 folders)
Lux Liquid,
1963
Lux Toilet Soap,
1955-1959,
1961-1964
(2 folders)
Rinso Blue,
1955-1963
(2 folders)
Shield Deodorant,
1960-1963
Spry Shortening,
1961-1963
Stripe Toothpaste,
1956-1958,
1961-1963
(2 folders)
Box 19
Lever Brothers, Minutes, Syrup, 1960-1963
(2 folders)
Liebmann Breweries
Summaries,
1962-1963
Minutes, Rheingold Beer,
1962-1963
Liggett and Myers
Summaries
Adam,
1971-1973
Chesterfield,
1962-1973
Devon,
1964-1965
Duke,
1963
Eve,
1971-1973
International, All Brands,
1967-1969
Lark,
1963-1973
L and M,
1962-1973
Masterpiece Pipe Tobacco,
1963-1966
Oasis,
1962
Parkway,
1968
Red Man Chewing Tobacco,
1963-1973
Velvet and Granger Pipe Tobaccos,
1962-1966
New Products,
1972
Minutes,
1961-1962
(5 folders)
Box 20
Liggett and Myers, Minutes, 1962-1964, 1969, 1972
(6 folders)
Eli Lilly and Co., Summaries, 1968-1969
McGraw-Edison, Minutes, 1955-1963
(2 folders)
Massachusetts Mutual Life Insurance Co.
Summaries,
1963-1967
Minutes,
1954-1963
(2 folders)
Mennen Co.
Summaries
Bath Talc,
1968
Dry Anti-Perspirant,
1969-1970
Pushbutton Deodorant,
1967-1969
Skin Bracer,
1967-1970
Sof' Stroke Shaving Cream,
1967-1970
Spray Deodorant,
1967-1968
Minutes,
1969
Mentholatum Co.
Summaries
Deep Heating Rub,
1961-1971
Mentholatum M.P.O.,
1962-1967
Nasal Mist,
1961-1963
Ointment,
1961-1971
Box 21
Mentholatum Co., Minutes, 1958-1965
(3 folders)
Miles Laboratories
Summaries
Alka-2,
1971-1974
Bugs Bunny Chewable Vitamins,
1971-1972
Clocks Chewable Vitamins,
1969-1972
Flintstones Chewable Vitamins,
1970-1972
One-A-Day Vitamins,
1968-1974
Sungard,
1970-1971
New products,
1973
Minutes,
1969-1970,
1972-1973
(4 folders)
Mobil International, Minutes, 1962
Monroe Auto Equipment, Minutes, 1974
National Association of Home Builders
Summaries,
1971-1974
Minutes,
1970,
1972
(2 folders)
National Association of Investment Companies, Minutes, 1956-1957
National Car Rental System
Summaries,
1963
Minutes,
1963
National Education Association (NEA), Summaries, 1972-1974
New Holland Machine Co.
Summaries,
1961-1974
Minutes,
1956-1958,
1961-1963,
1965-1974
(5 folders)
New York Central, Minutes, 1956-1958
New York World's Fair
Summaries,
1961-1965
Minutes,
1963
Northeast Airlines
Summaries,
1961-1962
Minutes,
1957-1961
Oneida, Minutes, 1956-1957
Owens-Illinois Glass Co.
Summaries,
1961
Minutes
Container/Institutional,
1956,
1957-1960
Libbey,
1954-1961
Picture Tube Replacement,
1953-1956,
1958-1959
(2 folders)
Panagra
Summaries,
1961-1966
Minutes, John Monsarrat,
1964
Pan American
Summaries
Business Jets,
1964-1970
Passenger and Cargo,
1961-1974
Box 23
Pan American
Minutes
1955-1964,
1966,
1969-1970
(7 folders)
Overseas Division,
1960-1961
John Monsarrat,
1964
Pepsi Co. International
Summaries,
1970-1971
Minutes,
1971
Pharmacraft, Minutes, 1959
Phillips Petroleum Co., Summaries, 1963-1966
(4 folders)
Phillips Petroleum Co.
Summaries,
1967-1973
(7 folders)
Minutes,
1963,
1965,
1969-1971
(5 folders)
Box 25
Phillips Petroleum, Minutes, 1972
Pittsburgh Plate Glass
Summaries,
1962
Minutes,
1961-1962
Pro-phy-lac-tic Brush Co.
Summaries
Perma-Grip,
1963
Pro-jet Stream,
1967-1968
Toothbrush,
1963-1968
Minutes,
1963,
1966
Publicker Distillers Products Inc.
Summaries
Inver House Scotch,
1974
Kulov Imported Vodka,
1974
Purolator Products, Inc.
Summaries,
1962-1964
Minutes,
1956-1962
RCA Corp.
Summaries
Electronics systems,
1970-1971
Computer systems,
1970-1971
Consumer electronics,
1971-1974
Corporate,
1970-1974
General,
1961-1966
Government and commercial systems,
1972-1974
Graphic systems,
1970
Sales corporation,
1966-1971
Minutes,
1959-1964,
1967
Reader's Digest
Summaries
Digest Music Inc.,
1964
Domestic promotion (space sales),
1961-1974
Box 26
Reader's Digest
Summaries, Retail circulation,
1961-1974
Minutes,
1957-1963,
1969
(3 folders)
Religion in American Life, Minutes, 1962-1963
Reynolds Metals Co.
Summaries, Reynolds Wrap,
1972-1974
Minutes,
1973
R.J. Reynolds Foods, Inc.
Summaries
Chun King canned line,
1968-1972
Chun King frozen line,
1968-1972
College Inn,
1969-1972
My-T-Fine dessert line,
1971-1972
Minutes,
1969
Rolex Watches USA, Inc., Summaries, 1968-1974
Rowntree and Co., Minutes, 1960-1961
(2 folders)
Saga Mink, Minutes, 1970
Samsonite Corp.
Summaries
Furniture,
1971-1972
Luggage,
1971-1974
Toys,
1971-1972
Minutes,
1974
Scandinavian Mink Association, Summaries, 1973-1974
Scientific American, Minutes, 1974
Scott Paper Co.
Summaries
Confidets sanitary napkin,
1962-1968
Corporate,
1970
Cut-Rite Aluminum Foil,
1963-1964
Cut-Rite Plastic Bags,
1964-1968
Cut-Rite Plastic Wrap,
1963-1968
Cut-Rite Wax Paper and Bags,
1961-1969
Facial and Bathroom Tissues,
1964-1974
Family Napkins,
1961-1970
Job Squad Disposable Towels,
1973-1974
Scotkins,
1961-1970
Scott Cups,
1964-1967
Scott Placemats,
1962-1969
Scott Tissues,
1961-1974
Scott Umbrella (signature brands),
1971
Scotties Facial Tissue,
1961-1974
ScotTowels,
1961-1974
Soft-Weve Toilet Tissue,
1961-1974
Viva Napkins,
1966-1970
Viva Towels,
1967-1970
Box 28
Scott Paper Co.
Summaries
Windblossoms facial tissue,
1974
Wonder Wrap,
1961
New Products,
1967-1968
Minutes,
1969-1970
(2 folders)
Confidets sanitary napkin,
1962-1963,
1966
Cut-Rite,
1956-1957,
1961-1963
(2 folders)
Family Napkins and Scotkins,
1955-1958,
1960-1963
(2 folders)
Great Scot! Men's Handkerchief,
1957
Scott Tissue,
1956-1958,
1960-1961
(2 folders)
Scotties Facial Tissue,
1956,
1958,
1961
ScotTowels,
1957,
1961-1962,
1964
Box 29
Scott Paper Co.
Minutes
Soft-Weve Toilet Tissue,
1957-1958,
1961-1963
Three-Day Dish Towels,
1957
Various Products,
1956,
1958-1959,
1961-1964
John Monsarrat,
1964-1965
(3 folders)
Scripto International, Minutes, 1957-1958
Seagrams
Summaries
100 Pipers Scotch Whiskey,
1968-1970
Antique Bourbon,
1967-1974
Barton and Guestier Wines,
1970
Four Roses Distillers Co.,
1971
Henry McKenna Bourbon,
1968-1970
Mattingly and Moore Bourbon,
1968-1974
Mumm's Champagne,
1970
Nectarose Vin Rose D'anjou,
1970
Paul Jones Whiskey,
1968-1974
Rarc Antique Bourbon,
1970-1974
Ronrico Rum,
1967-1974
Wolfschmidt Vodka,
1970-1973
Minutes,
1969,
1973
(2 folders)
Box 30
Shell Oil Co., Minutes, 1956-1959
Simmons Co.
Summaries,
1974
Minutes,
1973
Singer Co.
Summaries,
1964-1972
Minutes,
1964-1965
Squibb Beech-Nut Inc.
Summaries
Beech-Nut Baby Foods,
1968-1971
Broxodent Electric Toothbrush,
1970-1971
Sweeta,
1968-1969
Minutes,
1970
Spiegal Industries Corp., Summaries, 1974
Standard Brands Inc.
Summaries
Chase and Sanborn Coffee,
1961-1974
Fleischmann's Yeast,
1961-1974
Insta-Jel,
1968
Instant Chase and Sanborn,
1961-1971
Instant Tender Leaf Tea,
1961-1963
Peanut Crisps,
1968
Planters Nuts,
1962-1974
Planters Oil,
1962-1974
Planters Peanut Butter,
1962-1969
Putnam's Inn Coffee,
1968-1971
Minutes,
1964-1966,
1973
(3 folders)
Box 31
Standard Brands
Minutes
Chase and Sanborn Coffee,
1961-1963
(2 folders)
Fleischmann's Yeast,
1956,
1961-1963
(2 folders)
Instant Chase and Sanborn,
1960-1963
Nut Division,
1955-1957
Planters Peanuts (various products),
1961-1963
(2 folders)
Tender Leaf Tea,
1956-1963
Stouffer Corporation, Minutes, 1958-1959
Sylvannia Electric Products, Inc., Minutes, 1956-1959
Textron, Inc., Minutes, 1969
Textron, Inc., Minutes, 1971-1972, 1974
(3 folders)
J Walter Thompson Co.
Minutes
x1963
John Monsarrat, member, JWT house ad campaign,
1964-1965
United States Brewers Association
Summaries,
1961-1965
Minutes,
1956,
1960-1963
United States Lines
Summaries, S.S. United States,
1962-1969
Minutes
x
1953-1963
(3 folders)
Freight/Corporate,
1968
John Monsarrat,
1964-1965
United States Marine Corps
Summaries,
1964,
1973-1974
Minutes,
1962-1964
Box 33
United States Marine Corps, Minutes, 1974
(2 folders)
United States Playing Card Co.
Summaries.
1961-1970
Minutes,
1953-1963,
1965
(2 folders)
Ward Tip Top White Bread Baking Co., Minutes, 1958, 1959
Warner Lambert
Summaries
American Chicle Division
Breath Pleasers,
1973
Chiclets,
1972-1974
Clorets,
1970-1974
New Products,
1973
Formula S,
1962-1964
Lasting Beauty,
1970
Listerine Antibacterial Acne Scrub,
1973-1974
Listerine Antiseptic,
1963-1974
Listerine Antiseptic Throat Lozenges,
1966-1974
Listerine Breath Fresheners,
1972-1973
Listerine Breath Spray,
1970-1971
Listerine Cold Tablets,
1969-1970
Listerine Family Cough Medicine,
1963
Listermint Mouthwash,
1973-1974
Listerol Spray disinfectant,
1973-1974
Product X,
1963
Reef Mouthwash,
1966-1968
Minutes
x
1962-1963
(2 folders)
Listerine,
1974
Box 34
Warner Lambert
Minutes
Listerine Lozenges,
1974
Listerol,
1974
John Monsarrat,
1962-1964
(2 folders)
Washington Gas Light Co.
Summaries,
1969-1971
Minutes,
1969
Wedgwood Inc., Summaries, 1974
J.B. Williams, Minutes, 1955-1957
Wool Bureau, Minutes, 1956-1960
W.F. Young
Summaries
Absorbine Arthritis Pain Lotion,
1967-1974
Absorbine Jr., Absorbine Foot Powder,
1961-1974
Absorbine veterinary liniment,
1963-1974
Minutes,
1955-1963,
1970
(4 folders)
