Inventory of the J. Walter Thompson Company. Dan Seymour Papers, 1951-1974,
[top]Descriptive Summary
TitleJ. Walter Thompson Company. Dan Seymour Papers,
1951-1974
Creator
J. Walter Thompson Company.
Extent
21.5 Linear Feet
16,125 Items
Repository
16,125 Items
Duke University Rare Book, Manuscript, and Special
Collections Library
Language
English.
[top]
Administrative Information
Access RestrictionsAccess to some portions of the Dan Seymour Papers is restricted.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in the J. Walter Thompson Company. Dan
Seymour Papers have not been transferred to Duke University. For further
information, see the section on copyright in the Regulations and Procedures of
the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Dan Seymour
Papers, Rare Book, Manuscript, and Special Collections Library, Duke
University.
Provenance
The Dan Seymour Papers were transferred to the Rare Book,
Manuscript, and Special Collections Library from the J. Walter Thompson Company
in 1987. Processing of this collection was supported in part by gifts from the
J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.
Processing Information
Processed by: Donna Longo DiMichele
Completed June 30, 1993
Encoded by Stephen Douglas Miller and Alvin Pollock
This finding aid is NCEAD compliant.
[top]
Biographical Note
| 1914, June 28 | Born, New York, N. Y. |
| 1935 | Received A.B. from Amherst College; Married Louise Scharff |
| 1935-1956 | Announcer, WNAC (Yankee Network), Boston |
| 1936-1940 | Announcer, Columbia Broadcasting System, New York |
| 1940-1949 | Freelance announcer and producer |
| 1949-1955 | Radio-Television Programming and Production, Young and Rubicam agency, New York |
| 1953 | Vice-President, Young and Rubicam agency, New York |
| 1955, Oct. | Director, Radio-Television Department, New York Office, J. Walter Thompson Company |
| 1955, Dec. | Elected Vice-President, J. Walter Thompson Company |
| 1958, June | Elected to the Board of Directors, J. Walter Thompson Company |
| 1960, Sept. | Elected to the Executive Committee, J. Walter Thompson Company |
| 1960, Nov. | Operations Committee, J. Walter Thompson Company |
| 1961, Feb. | Elected Senior Vice-President, J. Walter Thompson Company |
| 1963, Feb. | Elected Chairman of the Executive Committee and Chief Administrative Officer, J. Walter Thompson Company |
| 1964, June | Elected President and Chief Operating Officer, J. Walter Thompson Company |
| 1967 | Elected Chief Executive Officer, J. Walter Thompson Company |
| 1972, June-1974 | Chairman of the Board, J. Walter Thompson Company |
| 1974, June | Retired from J. Walter Thompson Company |
| 1982, July 27 | Died, New York, N. Y. |
Dan Seymour was a member of the following advertising, marketing, and broadcasting organizations: the American Association of Advertising Agencies; the Marketing Science Institute (1960s); and the Academy of Television Arts and Sciences. Civic activities in which Dan Seymour participated include the Executive Committee of the Boy's Clubs of America, the Veterans Hospital Radio and Television (Bedside Network), and the Ad Hoc Advisory Group on the Presidential Vote for Puerto Rico (1971). For further biographical information, see the Biographical Information Series of the J. Walter Thompson Company Archives.
[top]Collection Overview
The papers of Dan Seymour span the years 1951 to 1974, although the
bulk of the material dates from 1955 to the 1960s. They consist of
correspondence, office files, memoranda, notes, client files and some
advertisements, reports, charts, reprints, schedules, scripts, printed
material, and calendars. The collection documents advertising history,
especially television and the management of client accounts; the development of
television shows and other aspects of television programming, including the
selection of actors and audience profiles; advertising clients' account
histories; the corporate administration of the J. Walter Thompson Company; and
the career of Seymour. There is limited material about Seymour prior to his
employment by the J. Walter Thompson Company in 1955 or after his retirement
from it in 1974. Clients of the company represented in the collection include
the Eastman Kodak Company, the Ford Motor Company, the Kraft Foods Company, the
Lever Brothers Company, and the Liggett and Myers Tobacco Company. There is
considerable overlap in the content of the series in this collection.
The work of the J. Walter Thompson Company Radio-Television
Department, primarily in television, is chiefly documented in the
Radio-Television Series. When he joined the company, Seymour's first objective
was to reorganize its radio and television operations into a single
Radio-Television Department because television had emerged as the leading media
in the United States in the 1950s. The process of reorganization and overall
administration of the Radio-Television Department is documented throughout the
Radio-Television Department Series (Office Files and Thompson Company Offices).
Aspects of administration documented include: the roles of company unit heads,
such as the group heads or domestic office heads; relationships among the
various units; operations of review boards; new business development; client
relationships; and budgets. The New York office and other domestic offices,
especially the Hollywood, Chicago, and Detroit offices, were key corporate
links in television-related advertising. The New York office's radio and
television activities are documented throughout Radio-Television Department
Series; the Thompson Company Offices Subseries primarily documents the radio
and television work of other domestic offices, but it includes a small amount
of information about the New York office's operations. There is additional
documentation for the Radio-Television Department in the Corporate
Administration Series (Office Files).
Specific television programs and the scheduling of client advertising
are documented in the Radio-Television Department Series (Programming), but
radio programming is minimally represented. Availabilities and the Show Files
are bound compilations of documents which provide information about programs
available for J. Walter Thompson Company clients to sponsor. There are synopses
of shows, which usually include descriptions of actors, directors, and
producers, and scripts of various lengths. The Talent Showcase files appear to
serve a similar function to those of the Availabilities and Show Files. More
information on program availabilities for specific networks is in the
Radio-Television Department Series (Networks). Screening reports, which are
synopses of programs viewed by company staff, are scattered throughout the
Availabilities and the Show Files binders, but the majority of the screening
reports are found in the Radio-Television Department Series (Thompson Company
Offices), especially for the Chicago, Hollywood, and New York offices. Some
files for specific programs that were sponsored by company clients are in the
Clients Series.
There is much overlap between the Corporate Administration Series and
the Radio-Television Department Series in that both series contain information
on the J. Walter Thompson Company's role in television advertising. The
Radio-Television Department Series contains material on this topic from 1955,
when Seymour was the director of this department, to 1967, during which time
Seymour was also involved in company-wide management. The Corporate
Administration Series also includes material related to the Radio-Television
Department.
Not only does the collection document television advertising, it also
pertains to Seymour's account management of J. Walter Thompson Company clients.
In fact the Clients Series, which documents this activity, comprises almost
one-half of the collection. This series particularly concerns advertising
strategies, billings, the development of new business, and negotiations with
clients. It also documents the conceptualization and production of television
shows and motion pictures that were sponsored by individual clients. The call
reports are records of telephone or personal contacts with clients and include
information on many aspects of JWT-client relationships. Programs sponsored by
the Eastman Kodak, Ford Motor, Kraft Food, Lever Brothers, and Liggett and
Myers Tobacco companies are especially well described. Documentation for client
accounts is also in the Review Board files of the Corporate Administration
Series (Office Files) and scattered throughout the Radio-Television Department
Series (Programming).
In addition to client activity, the collection reflects the corporate
business of the company, especially as conducted through the New York office,
in the Corporate Administration Series (Correspondence). In particular the
Reading Files and the Norman H. Strouse correspondence pertain to this
corporate activity. The series also includes general correspondence and topical
files that are peripherally related to company operations. Strouse's letters
concern corporate administration and management at the level of the President,
and reflect the information exchanges and cooperation among the company's
executive officers. The Strouse files span the period in which Seymour was
elected to the Executive Committee and continue through his election to the
Presidency of the company, succeeding Strouse. As Chairman of the Executive
Committee, Seymour was responsible for all of the company's domestic
operations. The Executive Committee files in the Corporate Administration
Series (Office Files), include monthly reports for "New Projects" and include
client names, the product or services involved, the nature of the project, and
costs.
The Corporate Administration Series (Thompson Company Offices) also
documents organizational issues in domestic offices other than the New York
office. The establishment of the Chicago Office's review boards is documented
in the subseries. The reports in the Corporate Administration Series (Reports),
reflect research and concerns about internal J. Walter Thompson Company
operations as well as client and public relations issues.
In the late 1930s through 1950, before Seymour joined the J. Walter
Thompson Company, he developed relationships with radio and television
celebrities, client-sponsors of programs, network and studio personnel, and
advertising executives. These relationships continued in Seymour's work as an
advertising executive in Young and Rubicam and the J. Walter Thompson Company.
The congratulatory correspondence, mostly responses to Seymour's promotions, in
the Radio-Television Series, the Corporate Administration Series, and the
Miscellaneous Series documents these relationships. The invitations to
professional and social events in the Corporate Administration Series
(Correspondence) reflect the business of the corporate world beyond the J.
Walter Thompson Company.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Lever Brothers Company.
- Liggett and Myers Tobacco Company.
- Eastman Kodak Company.
- Kraft Foods Company.
- Ford Motor Company.
- Corporate culture--United States--History--20th century.
- Advertising campaigns.
- Advertising executives.
- Advertising--Management.
- Advertising agencies--New York.
- Television broadcasting--United States--History.
- Television advertising--United States--History.
- Broadcast advertising.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description Of Collection
Radio-Television Department Series, 1953-1967, undated bulk 1954-1963.
Divided into six subseries: Correspondence, Office Files, J.
Walter Thompson Company Offices, Programming, Networks, and Reports.
Correspondence Subseries
Radio-Television Department: Correspondence Subseries,
1955-1962.Includes correspondence, printed
material, and clippings.
Box 1
1955-1962
Congratulatory,
1955, Aug.-Oct.
Office Files Subseries
Radio-Television Department: Office Files Subseries,
1953-1963(bulk 1955-1960). Includes correspondence,
memoranda, notes, reports, presentation exhibits, printed material, and
clippings. See also oversize materials. Arranged into a chronological section,
followed by subject files, with clippings at the end; arranged chronologically
therein.
Box 1
1953-1962
(5 folders)
Credentials, including drafts and notes,
1953-1956
Box 2
Evening homes using TV study,
1957-1960
"General TV Presentation": New Business, ca.
1955Local Live TV Group,"
1953-1956?
MCA TV/
American Football League,
1962
New business,
1956
Presentation (with N. Strouse?) on JWT's capabilities
with television,
1955
Radio-Television Exploitation Services,
1957
Talent,
1956
Television Advisory Group,
1963
(JWT) Television Workshop (channel 3); JWT Color
Television Workshop,
1955-1963
TV Art Group,
1956
Clippings:
1955-1962
Canadian,
1956
J. Walter Thompson Company Offices Subseries
Radio-Television Department:
J. Walter Thompson Company Offices
Subseries,
1955-1962.Includes correspondence, memoranda, and
reports. Arranged alphabetically by the name of the office, or by subject, then
chronologically therein.
Box 2
Chicago:
Public Relations Department,
1956
TV Availability reports,
1956, Sept.-Dec.
Hollywood,
1955-1961
(2 folders)
Box 3
Hollywood,
1963
Hollywood: Memoranda/Reports on TV-related
subjects, including screenings, from
Len White,
1955, Oct.-1962
(3 folders)
New York: Screening reports,
1955-1956
San Francisco:
1956-1961
(2 folders)
Sydney,
1962
Tokyo,
1960-1961
Programming Subseries
Radio-Television Department: Programming Subseries,
1955-1967, undated(bulk 1955-1957). Includes
memoranda, call reports, scripts, schedules, program proposals, reports and
charts, and correspondence. The majority of the folder titles are adapted from
original titles assigned by Seymour or from the titles of the enclosed
documents. See also oversize materials. Arranged alphabetically by folder
title, then chronologically therein.
Box 3
Agents, scripts, studios, and stations,
1955, Nov.-1967
(2 folders)
Box 4
Availabilities:
Lucian Chimene,
1956
1957, May-June, undated
(4 folders)
Box 5
Availabilities,
1958, Jan.-Oct.
(5 folders)
Box 6
Availabilities,
1958, Aug.-Dec., undated
(3 folders)
Easter Show Proposal,
Radio City Music Hall,
1956-1957
"Landmark":
Personnel and presentation,
1955-1956
Report and sample stories
[Screen Gems/Columbia],
1956, undated
Script,
1956
(2 folders)
Mark Hellinger Theatre,
1950s
Box 7
"Meet the Press,"
1955-1956
New programs:
1954-1957, undated
(2 folders)
Broadcasting Department: Reports and correspondence,
1963-1964
"Omnibus" (
CBS and
NBC),
1955-1956
(Clients:
Aluminium Limited,
Douglas Aircraft,
Institute of Life Insurance,
Johns-Manville,
Owens-Illinois Glass, and
Scott Paper Co.)
Options for clients and shows,
1956
Ratings:
Arbitron,
1961
Share Trends,
1957-1964, undated
Records of network radio and TV programs with client
sponsors for
1954-1957 seasons,
1957
Rerun analysis,
1955, Dec. 4
Research project: story values and ratings by
Frank Wisbar, Barbara Television,
1956
Screen Gems,
1956-1957
Show Files,
1957, Feb. 1-5
(2 folders)
Box 8
Show Files,
1957, Feb. 5-April
(4 folders)
Talent Showcase,
1956, Jan.-Mar.
Box 9
Talent Showcase,
1956, Apr.-Nov.
(2 folders)
Television Program Evaluations,
1960
A Totally Different Comedy Concept, presentation by
Radio-Television Department,
1960-1961
Networks Subseries, 1953-1964
Includes correspondence, memoranda, printed material, reprints,
and schedules. Arranged alphabetically by the name of the network, then
chronologically therein.
Box 9
American Broadcasting Company,
1956-1962
Columbia Broadcasting System:
1956-1963
Television as an Extension School of Democracy, by
J. L. Van Volkenburg, President of
CBS,
1953, Dec. 17
National Broadcasting Company:
1955-1964
(2 folders)
"One Man's Family,"
1954, Feb.
Radio-Television Department: Reports Subseries, 1956-1963.
Includes reports and memoranda by the
J. Walter Thompson Company. Arranged
alphabetically by title.
Box 10
"An Evaluation of Adult Daytime Television,"
1961
FCC Hearings: "In the Matter of the Study
of Radio and Television Broadcasting,"
1961, Sept. 26-Oct. 6
"J. Walter Thompson Overseas Films,"
1956, Aug.
"A New Method of Classifying Television Programs,"
1961, Apr.
"Performer Popularity Analysis,"
1961, May-Aug.
"Pretesting TV Commercials," Research Department,
1957
"Recent Pioneering Research,"
1960-1961
"Review of Major Radio and Television Program Rating
Services,"
1957
"Significant New Developments in Media,"
1961
"
Sindlinger and
Nielsen Media Data Comparison,"
1963
"Television Program Image Study,"
1960-1961
"TV Commercial Pretesting for Advertising Strategy,"
1961
"TV-Q Trend Reports,"
1962
Corporate Administration Series, 1955-1973, undated(bulk 1956-1965).
Divided into five subseries: Correspondence, Office Files,
J. Walter Thompson Company Offices, Reports,
and Miscellaneous.
Corporate Administration: Correspondence Subseries, 1958-1974(bulk 1960-1970).
Includes correspondence, memoranda, and attachments such as
printed materials, speeches, clippings, and notes. See also oversize material.
Arranged with general correspondence first, followed by congratulatory letters,
invitations,
Norman H. Strouse
correspondence, and Reading Files. Arranged chronologically within
folders, except for the Reading Files.
The contents of the Reading Files, which consist of incoming and
outgoing correspondence, are arranged numerically by numbers assigned by
Seymour, however, the order roughly correlates with chronological order. For
each year, there is an alphabetical index of correspondents and all names are
listed with the corresponding number(s) of their letter(s) in the Reading
Files.
Box 11
1961, Jan.-1964, Nov.
Congratulatory,
1958-1964
(8 folders)
Box 12
Congratulatory,
1964-1967
(7 folders)
Box 13
Congratulatory,
1967
Invitations,
1963-1964
(5 folders)
Strouse, Norman H.,
1960-1961
(2 folders)
Box 14
Strouse, Norman H.,
1962-1964
(4 folders)
Reading File and index,
1970
(2 folders)
Box 15
Reading File and index,
1970, July-1972
(6 folders)
Box 16
Reading File and index,
1973-1974
(4 folders)
Corporate Administration: Office Files Subseries, 1955-1971 (bulk 1960s).
Includes correspondence, memoranda, speeches, charts and tables,
reports, and clippings. Arranged into general, chronological files; followed by
subject files arranged by folder title and chronologically therein; with
clippings at the end.
Box 16
1961-1963
(3 folders)
Box 17
1964-1967
(4 folders)
(JWT) Art Program and Art Decor for corporate offices,
1961-1965
Billings to clients,
1962
(JWT) Board of Directors meetings,
1961-1962
Christmas file,
1963
Box 18a
Creative Department: Reorganization,
1964
Diners Fugazy Travel and Incentive Co.,
1970
Editorial Department: Reorganization,
1964
Executive Committee:
1961-1962
(2 folders)
Distribution of
Arno H. Johnson pamphlet,
1962
Forward Planning: Preparation of marketing strategy by
Sidney Olson,
1960, Nov. 28
(JWT) House Advertising,
1963-1964
House Advertising Committee,
1961
International offices,
1961-1962
J. Walter Thompson Advertising (analysis
and credential development),
1961
J. Walter Thompson presidency, text for
Advertising Age,
1964
JWT World planning,
1963
Marketing Department,
1963
Media Department,
1957,
1963
MPO Videotronics collaboration with
J. Walter Thompson,
1963-1964
Box 18b
New Business:
1955-1957
(2 folders)
(Clients:
American Chicle Co.,
Anheuser-Busch,
B.F. Goodrich Tire Co.,
Diamond Crystal Salt,
General Foods,
Lever Brothers Co.,
Schick,
Shulton Foods, and
Manhattan Shirt Co.)
Dan Seymour notes,
1956-1957
(Clients:
B.F. Goodrich Tire Co.,
Columbia Broadcasting System, and
Ford Motor Company)
Box 19
Personnel: Restricted
1955-1964
(2 folders)
Candidates,
1970-1971
Investigation by
Smith, Dingwall Associates,
1963-1964
Resumes and reports,
1961-1964
(4 folders)
Box 20
(JWT) Profit Sharing Plan and Trust,
1959-1962
Research Department,
1963
Review Board:
1963-1964
(3 folders)
(Clients:
Aluminium Limited,
American Electric Power Service,
American Petroleum Institute,
Associated Hospital Service of New York,
Brillo Manufacturing Co.,
Chesebrough-Pond's,
Chunky Corp.
Rowntree,
Congoleum-Nairn,
Francis I. duPont and Co.,
Douglas Aircraft Co.,
Eastman Kodak Co.,
Good Humour Corp.,
Institute of Life Insurance,
Intercontinental Hotels Corp.,
Irving Trust Co.,
Lever Brothers Co.,
Liebmann Breweries,
Liggett and Myers Tobacco Co.,
Massachusetts Mutual Life Insurance Co.,
McGraw-Edison Dictating Equipment,
Mentholatum Co.,
National Car Rental System,
New Holland Machine Co.,
New York World's Fair,
Panagra (Pan American-Grace Airways),
Phillips Petroleum Co.,
Purolator Products,
Radio Corporation of America General (RCA),
Reader's Digest Services,
R.T. French Co.,
Scott Paper Co.,
Singer Co.,
Standard Brands,
United States Brewers Assoc.,
United States Lines,
United States Playing Card Co.,
Warner-Lambert, and
W.F. Young)
General plans,
1962-1963
New procedures,
1964
Procedures: Report with appendices,
1964
(Clients:
Pan American World Airways and
Standard Brands)
Eastman Kodak,
1962
Ford Division,
1964
Johns-Manville,
1956
Liggett and Myers Tobacco Co.,
1962
Scott Paper Co.,
1964
Standard Brands: Planters Nut and Chocolate
Company,
1963
Speeches:
By non-JWT staff,
1957-1962
Johnson, Arno H., "Summary of Current
Economic Situation,"
1962, June 26
Jones, Richard P., "A Look at the Future
of Radio,"
1962, Dec. 4
Porter, Arthur A., "The New Dimension of
Radio,"
1957, Mar. 25
Strouse, Norman H.:
"Modern Advertising: American Marvel or World
Force?,"
1961, May 8
"Responsibility - Keynote of the Sixties,"
1961, Nov. 29;"Measuring the Value of Advertising
in Our Society,"
1962, June 21
Box 21
Thomas, Franklyn R., "Imagineering: Vital
Buy-Product of Business,"
1964
Wilson, Edward G., "Talk by
Edward G. Wilson to selected members of
Sydney Office Staff,"
1962, Oct. 31
(JWT) Stock,
1964
Testing commercials (
Schwerin Research Corp.),
1963
Clippings:
1958-1964
(JWT) Presidency,
1964
J. Walter Thompson Company Offices Subseries, 1960-1964, undated
Includes correspondence, memoranda, reports, tables, minutes,
and printed material. See also oversize materials. Arranged alphabetically by
the name of the office, then chronologically therein.
Box 21
Chicago,
1961-1964, undated
(2 folders)
Detroit,
1962-1964
London,
1961-1962
Los Angeles,
1963-1964
Manila,
1960-1962
San Francisco,
1961-1962
Reports Subseries, 1956-1966, undated
Includes reports by the
J. Walter Thompson Company. Arranged
alphabetically by title.
Box 21
"Account Group Procedures,"
1961
"Advertising Budget Requirements,"
1956-1964
"Advertising Planning, Creative Department, and
Campaign Evaluation at
J. Walter Thompson,"
1965
"Advertising Spending Level Experiment/Calendar Year
1963,
1962
Box 22
"How Research Can Improve Advertising for
J. Walter Thompson Clients,"
1959-1963
"An Improvement Program for
J. Walter Thompson,"
1961[?]
"International Service Slide Presentation,"
[1961]
"An Introduction to Marketing Research at
J. Walter Thompson,"
1960[?]
"Manager of Creative Services,"
[1965?]
"Marketing Semantics,"
1965
"Measured Advertising Results,"
1963
"Network Program Development,"
1965-1966
"The New Revolution in Distribution and Its
Significance for National Advertisers,"
1961
"Notes for Executive Committee and Board of Directors
Meeting,"
1965
"Outline of a Process that Should Make for Effective
Marketing Communications,"
1963
"The Packaging Industry,"
1961
"Philosophy or Point of View on 'Public Reputation'
Advertising,"
undated
"Principles of Advertising,"
1963
"Production Department and Personnel Evaluation,"
1963
Box 23
"Professionalism in Advertising Agency Practise
[sic],"
1964
"Program for Guidance Research," JWT Research
Department,
[1963?]
"Programme for Advertising Research,"
1964
"Programmed Advertising,"
1964
"Project Youth,"
1960s
"Seminar and Development Program,"
undated
"Some Facts About the
J. Walter Thompson Company,"
1960
"Story of Six Retailers, Sequel to Revolution in
Retailing, Marketing-Merchandising Department,"
1962
"A Strategy for the Future,"
1963
Symposium on the Negro Market," by JWT Marketing
Department,
1963
"Thompson's Tomato Fresh Tomato Juice, A New Product
Presentation Advertising Workshop,"
1964
"U.S. Textile Industry," by JWT Market Research
Department,
1962?
Miscellaneous Subseries, 1956-1971, undated
Includes correspondence, reprints, printed material, and
clippings. Arranged by subject.
Box 24
"Buff Papers" from
Norman H. Strouse: Excerpts of published
literature selected and circulated by Strouse to JWT executives,
1964
Constructive Publicity about the
J. Walter Thompson Co. (a clipping
collage),
1960
Miscellaneous Subseries
Hayes, Arthur Hull, "Suppose They'd Never
Invented Radio,"
1956, Nov. 13;
Sandage, C. H., "The Next Step: A
Philosophical Foundation for Advertising,"
1960s;
Universal Broadcasting System, "This is
UBS,"
undated
Servan-Schreiber, Jean-Jacques:
1970-1971
Forcer le Destin,
1970
Clients Series, 1951-1970, undated(bulk 1955-1964).
Forms the largest series, including correspondence, memoranda,
notes, reports, call reports, advertisements, and printed material. See also
oversize materials. Arranged alphabetically by client names. Clients with
extensive materials are further arranged into general, chronological files;
then alphabetically in topical files; then alphabetically by product names; and
then alphabetically by titles of television shows. Topical files often contain
reports.
Alberto-Culver Company,
1961-1970
(3 folders)
Aluminium, Ltd.,
1955-1962
American Electric Power,
1964
American Home Products,
1963-1964
American Petroleum Institute,
1962
Atlantis Sales Corporation,
1957
Brillo Manufacturing Company,
1955
Box 25
Chesebrough-Pond's,
1955-1964
Chun King Corporation,
1956-1964
CIBA Pharmaceutical Products,
undated
Continental Airlines,
1964
Cutex,
1961
Dean Witter,
1963-1964
Eastman Kodak,
1955-1958
(7 folders)
Box 26
Eastman Kodak:
Chronological files:
1960-1964
(2 folders)
Topical files:
Broadcast Exploitation Service Adapted to the Needs
of
Eastman Kodak,
1957, Oct.
Call Reports,
1956-1958
(2 folders)
Commercials, scripts, properties, writers and
credits,
1955-1962
Daytime Programs,
Columbia Broadcasting System,
1957
International Sales and Advertising Area managers
visit to JWT,
1958
Nielsen Ratings,
1956-1958
"Profile of Camera Owners and Users,"
1954-1956
Recommendation:
1962Advertising Recommendations for International
Department,
1961
Box 27
Eastman Kodak:
Topical files:
Recommendation:
Continued Network Television Sponsorship of "
Ed Sullivan Show," "
Ozzie and Harriet,"
1960-1961
Network Participation Plan,
1962, Feb. 15
A Suggestion for Special
Kodak TV Programming,
1961, Feb. 14
Screen Gems,
1956
Speech by
Gerald B. Zornow, Vice-President,
"Pictures Make the Business," to MPDFA Convention,
1960
Television Presentation outline,
1955?
TV Advertising Budgets ["
Walt Disney's Wonderful World of
Color"],
1962
United States Golf Association National
Open Tournament,
1956
Television shows:
"Beat the Clock,"
1957-1958
"
Ed Sullivan Show,"
1957-1958
(2 folders)
"
Ozzie and Harriet,"
1956, Apr.-Sept.
Box 28
Eastman Kodak:
Television shows:
"Ozzie and Harriet":
1956-1958
(3 folders)
Legal,
1956-1968
Publicity,
1956-1958
Scripts,
1956
"Screen Directors Playhouse,"
1955-1956, Oct.
(2 folders)
Box 29
Eastman Kodak:
Television shows:
"Screen Directors Playhouse":
Hal Roach Studios:
1955-1956
Invoices,
1956
Production Status reports,
1955-1956
Publicity,
1955-1956
Scripts,
1955-1956
Weekly reports and story status reports,
1955-1956
"Walt Disney's Wonderful World of Color,"
1961-1962
Clippings,
1956-1964
Box 30
Elgin National Watch Company,
1956-1957
Firestone Tire and Rubber Company,
1956
Florist Telegraph Delivery Association,
1956
Ford Motor Company:
Chronological files:
1956-1961
(9 folders)
Box 31
Ford Motor Company:
Chronological files:
1962-1964
(5 folders)
Topical files:
Field representatives meetings,
1958-1964
Ford Dealer Association,
1957-1964, undated
National Football League,
1962-1964
Penetration,
1964-1965
Box 32
Ford Motor Company:
Topical files:
Profit/Loss, penetration,
1962
Radio,
1956-1958
Recommendations,
1956-1962
(5 folders)
Strategy presentation:
1965passenger Car,
1964, Mar.
Box 33
Ford Motor Company:
Topical files:
Television planning,
1956-1963
Tractor division,
1962-1964
Trip to
United States,
Europe and
Asia,
1957
Television shows:
"Buckskin,"
1958
"Ensign O'Toole,"
1962
"The FBI, Code 98,"
1962
"Ford Road,"
1958
"The Ford Show,"
1956-1958
(2 folders)
"Ford Star Jubilee,"
1955-1956, July
Box 34
Ford Motor Company:
Television shows:
"Ford Star Jubilee,"
1956, Aug.-1958, undated
"Ford Theatre,"
1956-1957
(2 folders)
"Hazel,"
1962-1964
(2 folders)
Kelly and Garland Specials,
1962
"Living Ones,"
1962
"
Lucille Ball -
Desi Arnaz Hour Show,"
1957-1958
"Startime,"
1962
"Sunday Sports Spectacular,"
1962
"Suspicion,"
1957-1958
"Wagon Train,"
1958
"Zane Grey Theatre,"
1956-1958
Foremost Dairies,
1956
French's,
1957
Box 35
General Tire,
1956-1957
Good Humor Corporation: Advertising
recommendations,
1964, Feb. 18
Gu-H:
Gulf Oil,
1951-1955;
Helene Curtis Industries,
1962;
H.F. Richie Co.\Scotts Emulsion,
1956
Institute of Life Insurance,
1962-1964
International Business Machines Corporation,
"IBM, A Business and Its Beliefs,"
1964
Johnson Motors,
1956-1957
Jos. Schlitz Brewing Company:
1956-1957
Call reports,
1956, Mar.-Sept.
(3 folders)
Box 36
Jos. Schlitz Brewing Company:
Call reports,
1956, Oct.-1957
(2 folders)
"Arthur Godfrey,"
1955-1956
Kodak: see Eastman Kodak
Company
Kraft Foods Company:
Chronological files:
1956, Feb.-1958
(7 folders)
Box 37
Kraft Foods Company:
Chronological files:
1961-1964
(2 folders)
Television shows:
"Kraft Music Hall,"
Milton Berle,
1958-1964
"Kraft Mystery Theatre,"
1958-1962, undated
"Kraft Suspense Theater,"
1964
"Kraft Television Theatre,"
1956-1958
(3 folders)
Box 38
Kraft Foods Company:
Television shows:
"Perry Como Kraft Music Hall,"
1962
"Perry Como Show,"
1964
Kraft Foods Company and
Sealtest, "Bat Masterson,"
1957-1958
Lever Brothers Company:
Chronological files:
1955-1964(3 folders)
Topical files:
Board of Directors meeting,
1955
Brand Review,
1964, June 18
Columbia Broadcasting System ( CBS) and
National Broadcasting Company ( NBC)
Overall Discount Status,
1958
Unilever Conference paper,
1962, Sept.-1963, Feb.(2
folders)
Box 39
Lever Brothers Company:
Topical files:
Unilever Conference paper,
undated
Product files:
Handy Andy,
1964
Lux Liquid,
1955-1964
Stripe Toothpaste,
1956-1958
Television shows:
"
Eve Arden Show,"
1957-1958
"Father Knows Best,"
1958
"
Garry Moore Show,"
1955-1956
"Haggis Baggis,"
1958
"Have Gun Will Travel,"
1957-1958
"The
Jackie Gleason Show,"
1958
"Keep Talking,"
1958
"Lux-Schlitz Playhouse,"
1957-1958
"Lux Shows:" Call reports,
1958
"The Lux Show:
Rosemary Clooney,"
1957-1958
"Lux Video Theatre":
1956-1958
Gordon MacRae,
1956
"On Trial,"
1956
"The Price is Right,"
1958
"Sir Lancelot,"
1956
Libby, McNeill and Libby,
1957-1964
Box 40
Liebmann Breweries,
1961-1963
(2 folders)
Liggett and Myers Tobacco Company:
Chronological files:
1956-1964
(3 folders)
Topical files:
"The Continuing Study of Advertising Impact and
Consumer Attitudes for the
Liggett and Myers Tobacco Company: A
Report on Phase I,"
1961, Dec.
"The Continuing Study of Cigarette Smoking, Brand
Preferences, and Brand Switching,"
1964
"
LandM Cigarettes Recommended Strategy
and Advertising Plan, October-December 1961; "LandM Cigarettes Proposed
Marketing Strategy and Advertising Plan, 1962
1961, Nov.
Management luncheons,
1964
Management meetings,
1962
Box 41
Liggett and Myers Tobacco Company:
Topical files:
Research Department,
Albro Martin,
1964
Responsibility Reporting System:
Norman Sondak reports,
1964
Shipments,
1964
Product files:
Chesterfield:
1961-1962
Cigarettes Marketing Plans,
1961-1962
Devon,
1964
Duke Filter Cigarettes,
1961-1962
LandM Filters,
1964
Lark,
1964
Television shows:
"
Andy Williams Show,"
1962
"Checkmate,"
1961
"English O'Toole,"
1962
"Fair Exchange,"
1962
"Follow the Sun,"
1961
"The Tonight Show,"
1962
"Twilight Zone,"
1961
"The Virginians,"
1962
"87th Precinct,"
1961
McGraw-Edison Voicewriter Division,
1964
Mentholatum Company,
1962
Mobil Oil (International),
1961-1962
Morris Plan Company,
1964
New Holland Machine Company,
1964
New York Central,
1956
New York World's Fair,
1962-1964
Northeast Airlines,
1962
Oneida,
1956
Oscar Mayer:
Chicago,
1964
Box 42
Owens-Illinois,
1955-1956
Pan American World Airways,
1956-1964
Pharmacraft,
1956-1957
Philco,
1956
Phillips Petroleum Company:
1962-1964(2 folders)
Beer Concentrate presentation,
1964
Quaker Oats Company,
1957-1964(2 folders)
Radio Corporation of America (
RCA):
1964
Advertising presentation,
1964, July 1
Reader's Digest,
1962-1964
Russel M. Seeds Company,
1957
S:
Scripto,
1957;
Sweets Co. of America,
1956
Sabroso Coffee: New Product Presentation
Training Program,
1963
Safeway,
1962-1963
Schlitz: see
Jos. Schlitz Brewing Company
Scott Paper Company,
1956-1957
Box 43
Scott Paper Company:
1962, Nov.-1964(2 folders)
"Father Knows Best,"
1956-1957
"Gisele MacKenzie,"
1957
Reports,
1957-1960
Sea World,
1964
Seven-Up Company,
1956-1963(3 folders)
Singer Company:
1963-1964(2 folders)
Corporate Advertising Idea Book,
1964, June
"Advertising Objectives, Creative Strategy and Media
Recommendations For 1964,"
1964
Box 44
Standard Brands:
1956-1964
Weigl meeting material,
1964
"A Blind and Identified Product Test of Instant
Chase and Sanborn and Instant
Maxwell House,"
1964, July
Swift TV,
1954
United States Marine Corps.,
1963-1964
United States Lines,
1963-1964
United States Playing Card Company,
1956-1964
W. F. Young,
1963-1964
Walt Disney Productions,
1964-1965
Warner-Lambert Pharmaceutical Company:
1962-1964(3 folders)
Listerine Antiseptic,
1962-1964
Product X Presentation,
1963
Pro-phy-lac-tic Brush Company,
1962-1963
Weco Products Company,
1957
Westminster Paper Company,
1963
Professional Organizations and Activities Series, 1956-1971.
Includes correspondence, reports, and printed materials. Arranged
alphabetically by name of organization, then chronologically therein.
Box 45
Academy of Television Arts and Sciences,
1961
American Association of Advertising Agencies:
Committee work,
1956-1957
Boy's Clubs of America,
1970
Marketing Science Institute,
1962-1965(6 folders)
Box 46
Marketing Science Institute: Membership
Conference,
1965
Puerto Rico: Ad hoc Advisory Group on the
Presidential Vote,
1971
Veterans Hospital Radio and Television (Bedside
Network),
1963-1965(2 folders)
Miscellaneous Series, 1953-1974.
Includes calendars; correspondence; memoranda; legal documents;
financial documents and propositions, including a script of a play titled
"Rashamon"; and reports. See also oversize materials. Arranged alphabetically
and chronologically therein.
Calendar,
1956
Box 47
Calendars,
1957-1960(1 folder, 4 vols.)
Box 48
Calendars,
1961-1965(3 folders, 6 vols.)
Box 49
Calendars,
1966-1974(4 folders, 2 vols.)
Investments:
1952,
1963
"Rashomon" by
Fay and Michael Kanin,
1958
Box 50
Young and Rubicam:
The Borden Co., undated
Clients,
1952-1959
Correspondence,
1953, Apr.(2 folders)
Financial,
1950-1955
Oversize Materials
Radio-Television Department Series
Programming Subseries
Box 1 (20x16)
Consumer Purchase Panel TV Study: Households reached
by selected television programs,
1955, Nov.
Box 2 (20x24)
Agents, scripts, studios, and stations,
1965, Sept.-1957
Corporate Administration
Office Files Subseries
Box 1 (20x16)
Review Board,
Scott Paper Co.\Confidets,
1964
Box 2 (20x24)
Speech:
Franklyn R. Thomas, "Imagineering: Vital
Buy-Product of Business,"
1964
Oversize Cabinet
OC:V:10:
House advertisements,
1956-1962
J. Walter Thompson Company Offices
Subseries
Box 1 (20x16)
London,
1962
Box 2 (20x24)
San Francisco,
1961
Clients Series
(20x16)
Eastman Kodak: Share of Audience by Show
Date for "
Ed Sullivan Show" and
Steve Allen's show,
1957-1958
Ford Motor Company:
"Ford Star Jubilee,"
1956,undated
Clippings,
1962-1964,undated
Lever Brothers Company/ Handy Andy,
1964, May
Lever Brothers Company: "Lux Video
Theater," Competitive Advertisement,
1965
Miscellaneous Series
(20x16)
Calendars,
1973-1974
(2 folders)
