Preliminary Inventory of the J. Walter Thompson Company. Albert B. Stridsberg Papers, 1955-2001 and undated

J. Walter Thompson Company. Albert B. Stridsberg Papers, 1955-2001and undated

J. Walter Thompson Company.

5.7 Linear Feet
3,111 Items

Rare Book, Manuscript, and Special Collections Library, Duke University

English.

Collection is open for research.

However, some of the materials in this collection are not immediately accessible, because they require further processing before use.

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[Identification of item], J. Walter Thompson Company. Albert B. Stridsberg Papers, Rare Book, Manuscript, and Special Collections Duke University.

The Albert B. Stridsberg Papers were received by the Rare Book, Manuscript, and Special Collections Library as a transfer in 2000-2001.

Processed by RBMSCL staff and Ruth E. Bryan

Completed October 8, 1994 and April 25, 2001

Encoded by Ruth E. Bryan

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.

Correspondence, memos, reports, speeches, and printed items (ca. 3,000 items, ca. 1955-1970s) relating to Stridsberg's career at the J. Walter Thompson Company. Many items concern the agency's international offices and clients. The printed material includes several publications on international marketing of tobacco as well as a number of speeches by Rena Bartos and other JWT officers. (94-111) (4 lf)

This addition comprises printed material (21 items, 1956-1960) and 2, 16mm films of TV commercials. The printed material includes issues of a serial, Motivations (1956-1957), and other bulletins published by Ernest Dichter's Institute for Motivational Research. Also included is a Catalogue of Television Commercials Monitored Off-the-Air for Competitive Research by U.S. Tele-Service Corporation (1960). The two motion picture films are copies of Coca-Cola campaigns by McCann-Erickson agency (undated) and a 1976 reel from Dancer Fitzgerald Sample. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History. (00-0444) (.2 lf)

This addition comprises printed material, audio cassette tapes, reel-to-reel audiotapes, motion picture film, and personal narratives of events in J. Walter Thompson Company history. The printed material (11 items, 1964-1992) includes reports and pamphlets dealing with television advertising to men and children, brand advertising, public service campaigns, and the role of research in advertising. The audio cassette tapes (64 items, 1976-1991) were primarily produced by the Radio Advertising Bureau Incorporated as examples of radio marketing strategies, but there are several tapes from the International Broadcasting Awards' World's Best Radio Commercials (1987-1989) and sample music tapes from LaBovandBeyond. Included in the reel-to-reel audiotapes (3 items, 1985-1988) are two from the Radio Advertising Bureau's "I Saw It On the Radio" pro-radio ad campaign. The motion picture film (1 item, ca. early 1960s) is a demo reel of TV commercials. Finally, this addition also includes some of Stridsberg's reminiscences (9 items, 2000-2001) of his years at J. Walter Thompson Company in the 1960s and 1970s, especially regarding Ralph Nader and the Ford Motor Company as well as international cigarette marketing; a T-shirt advertising Morris the cat for President in 1988; and printed material regarding Gerard William Souhami, Jr. and his son, Glenn Souhami (1986-1989). (01-0067) (1.5 lf)

A preliminary container list exists for material from accessions 2000-0444 and 2001-0067

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.