Inventory of the J. Walter Thompson Company. Granger Tripp Papers, 1958-1984
[top]Descriptive Summary
TitleJ. Walter Thompson Company. Granger Tripp
Papers,
1958-1984
Creator
J. Walter Thompson Company.
Extent
.8 Linear Feet
600 Items
Repository
600 Items
Duke University Rare Book, Manuscript, and Special
Collections Library
Language
English.
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Administrative Information
Access RestrictionsCollection is open for research.
However, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in the J. Walter Thompson Company. Granger
Tripp Papers have not been transferred to Duke University. For further
information, see the section on copyright in the Regulations and Procedures of
the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Granger Tripp
Papers,
1958-1984, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The papers of Granger Tripp were transferred to the Rare Book,
Manuscript, and Special Collections Library from the J. Walter Thompson Company
in 1987.
Processing Information
Processing of this collection was supported in part by gifts from
the J. Walter Thompson Company Fund and the John and Kelly Hartman
Foundation.
Processed by: Imke Risopp-Nickelson
Completed June 30, 1995
Encoded by Stephen Douglas Miller
This finding aid is NCEAD compliant.
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Biographical Note
| 1922, Sept. 20 | Born in Mt. Kisco, NY. |
| 1943 | B.A. Union College; upon graduation he was sent to Yale University by the US Army to study the Italian military government. |
| 1944 | Spent his ETO duty as a radio operator in the infantry. |
| 1945 | Joined Radio Reports, Inc.. Became branch manager, sales manager and vice president of the organization. |
| 1946 | Married Kathleen Martin. |
| 1953 | Joined the J. Walter Thompson Company as a Radio-TV commercial writer. |
| 1960 | Appointed Vice President of the J. Walter Thompson Company. |
| 1966 | Appointed Creative Supervisor of the J. Walter Thompson Company. |
| 1968 | Appointed Senior Vice President of the J. Walter Thompson Company. |
| 1984 | Retired from the J. Walter Thompson Company. |
| 1984-1991 | Consultant to the J. Walter Thompson Company and Ford Motor Company. |
| 1991, March 20 | Died, Mt. Kisco, NY. |
Collection Overview
The Papers of Granger Tripp span the years 1958-1984. They chiefly
consist of presentations and speeches, but also include correspondence,
memoranda, publications, and clippings, as well as a manuscript score for the
Kodak song
"The Times of Your
Life,"
photographs, and audiovisual material.
The collection mainly reflects Granger Tripp's role as creative
supervisor directing the creative work at the J. Walter Thompson Company
between 1966 and 1984. It document's the contents and strategies of creative
advertisement for the Eastman Kodak Company, as well as advertisement strategy
and philosophy of the J. Walter Thompson Company in general. In addition to
writings by Granger Tripp, the collection contains various writings,
correspondence and memoranda of other members of the J. Walter Thompson Company
creative team, including Jeremy Bullmore, Burt Manning, Douglass C. Harvey,
Sonja Suspeh, Don Johnston and Joel Baumwoll.
Covering material that is client-specific as well as general in
nature, the Granger Tripp collection consists of one large series referring
explicitly to the collaboration between JWT and the Eastman Kodak Company and
three additional series referring to the creative work of JWT in general. The
Eastman Kodak Series documents the development, execution and public reaction
to various creative advertising campaigns developed by the J. Walter Thompson
Company for the Eastman Kodak Company. A Speeches And Writings Series refers to
the company's strategies and philosophy in general. A small Publication Series
contains publications on commercials for Eastman Kodak as well as advertising
in general. An Audiovisual Series documents Granger Tripp's late affiliation
with the Ford Motor Company. It consists of one u-matic video tape on the
development of the Ford Taurus, 1986.
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Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Eastman Kodak Company.
- J. Walter Thompson Company.
- Advertising agencies.
- Advertising agencies--United States.
- Advertising--Management.
- Advertising executives.
- Advertising campaigns.
- John W. Hartman Center for Sales, Advertising & Marketing History.
 | List of Series in Collection | |||||||
 |  | Eastman Kodak Series | ||||||
| | Speeches and Writings Series | ||||||
| | Publication Series | ||||||
 | | Audiovisual Series | ||||||
Detailed Description of Collection
*
If not noted otherwise, the speeches and writings are by
Granger Tripp.
Box 1
Eastman Kodak Series
Subject Files: Kodak Songs
"The Times of Your
Life"
(includes a manuscript score)
1974-1978.
"Turn
Around"
Letters, Photos, and clippings,
1961-1965.
"Memories"
;
on the making of the TV-commercial,
1973-1974.
Kodak Centennial Record Album-Liner Notes
1979.
Subject Files: Instamatic Cameras
Case History,
1963-1972.
Naming; Tripp-Presentation;
Frankfurt,
Sept. 10, 1976.
Working copy, agency presentation to
Kodak on naming the
Kodak pocket instamatic cameras;
(1972?).
Working copy and notes, a second agency presentation
to
Kodak on naming the
Kodak pocket Instamatic cameras;
(197?)
Subject Files: New Product Naming
Instant Camera,
1974-1975.
Ektaprint Copier,
1974.
Additions to the
Instamatic Camera line,
1974.
Additional
Instamatic Cameras,
1976-1979.
Subject Files: International Organization
International Support of the
Eastman Kodak Account,
1978-1979.
Speeches and Writings
The Kodak
"Corner
Curl"
- background story of a long-standing trademark service,
196?.
"What Works for
Kodak Advertising"
- a presentation on the history of
Kodak film advertising
1955-1980;
June 14, 1982.
"Emotion in
Advertising"
- Presentation for Washington Ad Club;
Jan. 24, 1984.
"Kodak Film in a
changing world"
- case history;
Dec. 4, 1975.
Agency Presentation to
Kodak European managers on coordination
among various countries;
Aug. 17, 1979.
Comment on
Kodak Film Advertisement for 50th
Anniversary issue of
Advertising
Age;
Sept. 26, 1979.
Box 2
"Challenges for
the photographic industry in the 80s"
- Keynote Address by
Douglass C. Harvey, National
Association of Photographic Manufactures;
Nov. 5, 1981.
"What is a
Brand?"
- Presentation to Districts Sales Managers from the Kodak AAA
and Latin American Districts;
March 24- 26, 1980.
Stimulus and Response. Two presentations to the
advertising technique developed at
J. Walter Thompson,
1976and
1983.
Clippings
Clippings of publicity about the JWT/Kodak commercials, 1958-1975.
Speeches and Writings Series
Awareness in Advertising. Two Presentations;
June and September 1965
"What's new
Pussycat?"
Presentation at Fall Training Conference on the influence in
which advertising appears; Sept. 14,
1965.
"A Funny Thing
Happened on the Way to the Answer Print."
Instructional talk to
beginning tv commercial writers,
1967.
"The Birth of an
Idea."
Speech by
Jeremy Bullmore (no Date)
"The Consumer has a
mind as well as a stomach."
Speech by
Jeremy Bullmore;
June 5, 1972.
"Yes, but what
response?"
Presentation by Burt Manning;
Nov. 1978.
Crisis in Branding. Presentations by
Sonja Suspeh,
Don Johnston and
Joel Baumwoll
1978-1982.
"What Jim Young said
- and what he didn't say."
Speech by
Jeremy Bullmore;
July 1978.
"Stimulus and
Response."
Presentation at
Sao Paolo and
Buenos Aires;
Dec. 3-7, 1979.
"What is a
brand?"
March 13, 1980.
Presentation to
Mr. Fujimori on
Brand Loyalty;
Aug. 29, 1983
The JWT-Philosophy. Presentations for German Retail
Advertisers and Kodak International Advertising Managers,
1980and
1983.
"In Defense of the
Press;"
Dec. 12, 1983.
Publication Series
"Advertising:
Manipulation or Persuasion?"
by
Al Achenbaum,
197?
"Crisis in
Branding."
Publication of
JWT/London,
June 1978
"The Anatomy of a
Television Commercial,"
1970,
Hastings House Publishers.
Audiovisual Series
"Taurus and the
Pursuit of Excellence."
Video,
June 6, 1986.
