J. Walter Thompson Company. Granger Tripp papers, 1958-1984

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Summary

Creator:
J. Walter Thompson Company
Extent:
0.8 Linear Feet
about 600 items
Language:
English.
Collection ID:
RL.00756

Background

Scope and content:

The Papers of Granger Tripp span the years 1958-1984. They chiefly consist of presentations and speeches, but also include correspondence, memoranda, publications, and clippings, as well as a manuscript score for the Kodak song "The Times of Your Life," photographs, and audiovisual material.

The collection mainly reflects Granger Tripp's role as creative supervisor directing the creative work at the J. Walter Thompson Company between 1966 and 1984. It document's the contents and strategies of creative advertisement for the Eastman Kodak Company, as well as advertisement strategy and philosophy of the J. Walter Thompson Company in general. In addition to writings by Granger Tripp, the collection contains various writings, correspondence and memoranda of other members of the J. Walter Thompson Company creative team, including Jeremy Bullmore, Burt Manning, Douglass C. Harvey, Sonja Suspeh, Don Johnston and Joel Baumwoll.

Covering material that is client-specific as well as general in nature, the Granger Tripp collection consists of one large series referring explicitly to the collaboration between JWT and the Eastman Kodak Company and three additional series referring to the creative work of JWT in general. The Eastman Kodak Series documents the development, execution and public reaction to various creative advertising campaigns developed by the J. Walter Thompson Company for the Eastman Kodak Company. A Speeches And Writings Series refers to the company's strategies and philosophy in general. A small Publication Series contains publications on commercials for Eastman Kodak as well as advertising in general. An Audiovisual Series documents Granger Tripp's late affiliation with the Ford Motor Company. It consists of one u-matic video tape on the development of the Ford Taurus, 1986.

Biographical / historical:
Chronology
Date Event
1922, Sept. 20
Born in Mt. Kisco, NY.
1943
B.A. Union College; upon graduation he was sent to Yale University by the US Army to study the Italian military government.
1944
Spent his ETO duty as a radio operator in the infantry.
1945
Joined Radio Reports, Inc.. Became branch manager, sales manager and vice president of the organization.
1946
Married Kathleen Martin.
1953
Joined the J. Walter Thompson Company as a Radio-TV commercial writer.
1960
Appointed Vice President of the J. Walter Thompson Company.
1966
Appointed Creative Supervisor of the J. Walter Thompson Company.
1968
Appointed Senior Vice President of the J. Walter Thompson Company.
1984
Retired from the J. Walter Thompson Company.
1984-1991
Consultant to the J. Walter Thompson Company and Ford Motor Company.
1991, March 20
Died, Mt. Kisco, NY.
Acquisition information:
The papers of Granger Tripp were transferred to the David M. Rubenstein Rare Book Manuscript Library from the J. Walter Thompson Company in 1987.
Processing information:

Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.

Processed by: Imke Risopp-Nickelson

Completed June 30, 1995

Encoded by Stephen Douglas Miller

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard
General note:

If not noted otherwise, the speeches and writings are by Granger Tripp.

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising campaigns
Advertising agencies -- United States
Advertising agencies
Advertising executives
Advertising -- Management
Names:
J. Walter Thompson Company
Eastman Kodak Company
John W. Hartman Center for Sales, Advertising & Marketing History
J. Walter Thompson Company

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in the J. Walter Thompson Company. Granger Tripp Papers have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Granger Tripp Papers, 1958-1984, David M. Rubenstein Rare Book & Manuscript Library, Duke University