Inventory of the J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated
Language of Material
Material in English,
German, and French
Extent
30 Linear Feet
20,000 Items
Abstract
20,000 Items
Founded in 1864, the J. Walter Thompson Company (JWT) is the largest enduring advertising agency in the United States. The Information Center of the New York Office began a collection of writings and speeches by former JWT executives. Later, scrapbooks and binders of speeches by Stanley Resor and Arno Johnson and Norman Strouse were added, and the Information Center expanded its activities to routinely collect texts of speeches given by current JWT staff. After the transfer of the JWT Archives to Duke University, additions continued to be received and interfiled.
The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young.
[top]
Administrative Information
Access RestrictionsCollection is restricted.
Materials are closed to non-JWT staff for 15 years from the date of creation.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Writings and Speeches, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The J. Walter Thompson Company. Writings and Speeches were received by the Rare Book, Manuscript, and Special Collections Library as transfers from 1987 through 2002. Additions are regularly received.
Processing Information
Processed by Richard Collier, February 2008
Encoded by Richard Collier, February 2008
Accessions 93-154, 93-155, 1997-0079, 1997-0089, 1998-0562, 1999-0306, 2002-0198 were merged into one collection, described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.
This finding aid is NCEAD compliant.
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Collection Overview
The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young. The collection was originally started by the Information Center of JWT New York Office.
Subject Headings
These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
- J. Walter Thompson Company.
- J. Walter Thompson Company--History.
- J. Walter Thompson Company. New York Office.
- Bartos, Rena.
- Beers, Charlotte.
- Bullmore, J. J. D.
- Dhalla, Nariman K.
- Johnson, Arno H. (Arno Hallock), 1901-
- Johnston, Don, 1927-
- Lanigan, Denis, 1926-
- Manning, Burt.
- Reed, Vergil D. (Vergil Daniel), b. 1896.
- Resor, Stanley Burnet, 1879-1962.
- Seymour, Dan, 1915-1982.
- Strouse, Norman H.
- Young, James Webb, 1886-
- J. Walter Thompson Company--Employees.
- Advertising--History.
- Advertising agencies--History.
- Advertising executives.
- Marketing--United States.
- Marketing--United States--Case studies.
- Speeches, addresses, etc., American.
- Speeches.
- John W. Hartman Center for Sales, Advertising & Marketing History.
 | List of Series in Collection | |||||||
 |  | Open Files, 1912-1993 and undated | ||||||
| | Restricted Files | ||||||
 | | JWT Creative Forum | ||||||
Detailed Description of Collection
Open Files, 1912-1993 and undated
Achenbaum, Alvin
(3 folders)
1968. Speech. Magic Ingredient in New Product Development
1971. Speech. Does Advertising Manipulate Consumer Behavior (Statement in behalf of Joint ANA/AAAA Committee before FTC, 2 versions)
1971. Article. Hope and the Opportunity
1971. Speech. Research's New Responsibility in a Consumerist Environment
1972. Article. Advertising Doesn't Manipulate Consumers
1972. Other writing. Market Testing...(chapter for Marketing Handbook, ed. R. Ferber)
1973. Speech. How Research Can Help in the Strategic Positioning of a Brand
1973. Article. How Research Can Work to Help Position a Brand
1973. Speech. Is Advertising Manipulating the Consumer
1973. Speech. Segmenting Markets: Recrowning the Consumer King
1973. Speech. Today's Consumer: Is Advertising Manipulating Her?
1977. Article. Achenbaum Tells about Picking an Agency--Toyota, Datsun Style
1977. Article. GRP's Can't Measure Effectiveness
1979. Article. Impending Media Crisis
Adams, Michael
1991. Speech. Diamonds in the '90s
Agnew, Jim
Undated. Speech. J. Walter West--Winds of Change
Andler, Donald A.
1966. Article. Some Magazines are Best Buy in Off-Season
Antonowsky, Marvin
1966. Article. New of Spot TV Markets
1967-1968. Article. Media Myths (series in Media Decisions)
1968-1969. Article. Media Math (series in Media Decisions)
Armstrong, Donald B., Jr.
(2 folders)
1963. Speech. Measured Advertising Results--Revisited
1970. Speech. Needed: A New Consumer Look at Marketing
1973. Speech. New Products: The Advertising Agency's Contributions and Problems
1975. Article. Change in the Market Place: An Analysis of the Recent Changes in Consumer Behavior and the Events and Attitudes Underlying Them (co-author: Garth Hallbert)
1975. Speech. Consumers New Reality: An Analysis of Changes in the Market Place (speech, article)
1975. Article. Is Comparison Advertising Really Better?
1975. Article. Stimulus and Response: There is No Such Thing as a Typical Consumer
1975-1976. Speech. Use and Abuse of Survey Research in Advertising Regulation (speech, article)
1976. Article. TV Violence: In the Eyes of the Beholders (printed adaptation of speech)
1977. Article. Three Research Pitfalls in Fighting FTC Complaints
1978. Speech. Is There a Crisis in Branding in the U.S.?
Ashford, Jim
Circa 1990. Speech. Murphy's Law
Atkinson, Leigh
1967. Article. Public Relations in Action
Aubrey, Stever
1968. Speech. Advertising Awards Day (draft)
1970. Speech. Marketing Policies in Times of Restricted Gas Supply
Auer, Renee
(2 folders)
1985-1986. Other writing. Profile of Canada
Bailey, Ray T.
1960. Article. Big Challenge in Marketing in the '60s (Am. Egg and Poultry Review)
1960. Speech. Dynamics of Food Distribution: A History of 100 Years of Evolution in Grocery Store Distribution in America
1960. Speech. Intro. to Remarks for Panel on New Dimensions in Manufacturer-Distributor Relations
1960. Speech. State of Industry (USWGA Mtg., Dallas)
Barber, B.J.
1993. Other writing. Understanding Quebec
Barnard, Philip
1992. Article. New Directions in World Research
Box 2
Barnum, H.J.
1974. Speech. Mass Media and Health Communications
Bartolon, Dan G.
1984. Speech. JWT Managing the Agency
Bartos, Rena
(1-25 of 39 folders)
1973. Speech. Research, Creativity, and Tunnel Vision
1973. Speech. Target is Moving
1973. Speech. Why a Full-Service Agency?
1973. Speech. Women's Place (and Yours)
1973. Speech. Working Women: The Invisible Consumer Travel Market
1973-1998. Article. Miscellaneous brief articles
1974. Article. Future of the Advertising Agency Research Function
1974. Speech. Who Pipes, Who Pays, Who Calls the Tune?
1974-1979. Other writing. Moving Target, and related articles
1975. Speech. Advertising and the Economy
1975. Speech. Consumer View of Advertising
1975. Speech. Moving Target
1976. Other writing. Advertising and Consumers
1976. Speech. Opportunities and How to Capitalize on Them
1976. Speech. Working Woman Audience: The Moving Target
1977. Other writing. Founding Fathers of Advertising Research
1978. Speech. Stereotypes, Assumtions, and the Reality Gap
1978. Article. Target is Moving: The Changing Bank Customer
1978. Article. What Every Marketer Should Know about Women
1979. Article. Exploring Mysterious Markets
1980. Speech. Do We Really Have to Make Them Mad to Sell Them?
1980. Article. Over 49: The Invisible Consumer Market
1981. Article. Ads that Irritate May Erode Trust in Advertised Brands
1981. Article. Beyond the Cookie Cutters
1981. Speech. Beyond the Rocking Chair
Box 3
Bartos, Rena (continued)
(26-39 of 39 folders)
1982. Speech. Demographics of Older Shoppers and 1-2 Person Households
1982. Article. Women and Travel
1982. Article. Women's Market for Big-Ticket Items
1983. Speech. Moving Target: Changing Demographics
1983. Article. Women and Advertising
1984. Speech. Targeting the Top
1985. Speech. Qualitative Research: What It is and Where It Came from (speech and 2 published versions)
1985-1986. Speech. Facts of Life
1986. Speech. Challenging Our Assumptions
1986. Speech. Over 49: The Invisible Consumer Market
1986. Article. Qualitative Research
1988. Speech. Marketing to Women around the World
Undated. Speech. Demographic Questions
Undated. Other writing. Do-It-Yourself Workbook for Developing a Moving Target Presentation (handbook)
Bathon, Greg
1974. Speech. Consumer Behavior in Brazil
1978. Speech. Managing a JWT Office for Performance & Profit
Baumwoll, Joel P.
(10 folders)
1974. Speech. Segmentation Research: The Baker vs. the Cooker Maker (speech, article)
1975. Article. Change in the Market Place: An Analysis of the Recent Changes is Consumer Behavior and the Events and Attitudes Underlying Them (co-author: Garth Hallbert)
1975. Article. Is comparison Advertising Really Better?
1975. Article. Stimulus and Response: There is No Such Thing as a Typical Consumer
1975-1976. Speech. Consumers New Reality: An Analysis of Changes in the Market Place (speech, article)
1976. Article. TV Violence: In the Eyes of the Beholders (printed adaptation of speech)
1976. Speech. Use and Abuse of Survey Research in Advertising Regulation (speech, article)
1977. Speech. Recall Testing Can Be Dangerous to Your Product's Health
1977. Article. Three Research Pitfalls in Fighting FTC Complaints
1978. Speech. Is There a Crisis in Branding in the U.S.?
Baxter, Loy J.
1965. Speech. 100th Anniversary of Advertising
1965. Speech. Public Relations--Publicity
1968. Speech. Opening Remarks (speech to U.S. Marine Corps)
1968. Speech. Untitled (speech to Indiana University graduating seniors)
1968. Article. Uses of the On-Location Portrait
1969. Speech. Untitled (speech to Army Chaplains)
Box 4
Beatson, Ronald
1983. Speech. MARS: Defence of Advertising Working Party
1984. Speech. Image of Advertising in Europe
Beckerman, Jerrold
1974. Speech. Speech given to AMA
Beers, Charlotte
(19 folders)
1973. Speech. Speech given to AMA
1974. Speech. How to Get a Better Return on Your Advertising Investment
1974. Speech. New York Show
1975. Speech. Account Management
1975. Speech. American Management Association
1975. Speech. How to Know If a Client is Really Happy
1975. Speech. Productivity: The New Measure of an Agency
1975. Speech. Pursuit of Productivity
1976. Speech. Advertising Agency of the Future
1976. Speech. Communications and Lifestyles
1976. Speech. Getting Inside the Consumer's Head
1976. Speech. What Alice Saw in the Looking Glass
1977. Speech. Norman Strouse Seminar
1977. Speech. North American Seminar
1977. Speech. What Do You Do for a Living?
1977. Speech. Women's Lifestyles
1978. Other writing. New Business Issues and Techniques (handbook)
1978. Speech. Job Survival Skills for Women in Management Positions
1978. Speech. Tomorrow's Managers
Berent, Paul Howard
1965. Speech. What is the Market Researcher Doing in an Advertising Agency?
1971. Speech. Market Research on a Multi-Country Basis
Bergamo, Nestor
Undated. Speech. Entrepreneur in the Future of the Brazilian Economy
Bernhardt, Jack
1967. Other writing. What the Creative Person Should Expect from the Account Man--And Vice Versa (Creative Forum paper #15)
1969. Speech. How Advertising Can Sirve (sic) You
Black, George
1983. Speech. Our Experience with Multi-National Brands, Their Communication Strategies and Systems
Black, Harry (?)
1979. Other writing. Effective Reach: From Theory to Practice (JWT Media Department Report)
Black, Kenneth
1979. Speech. How Advertising Works
Blair, Milton J.
1935. Speech. Speculative Preparation of Plans, Copy or Art Work in the Solicitation of Business
1936. Speech. Changes in the American Fruit Basket during the Last Thirty-Five Years
Bonner, Robert
1977. Speech. Challenge of Rapid Change
Baren, Wallace
1942-1945. Article. Wally's Wagon (brief clippings from This Week)
Boyle, Joseph
1955. Speech. Integration of a Public Relations-Publicity Department within an Agency
Braley, Berton
1940s. Other writing. Miscellaneous Poetry (printed in This Week)
Brand, Jonathan
1975. Article. Untitled
Brigandi, George
Circa 1985. Speech. Study of the Changing Structure of the Retail Food Market
Brinckerhoff, John H.
1973. Article. Consumer Agency vs. the Specialized Agency: Which is the Best for Medical Advertising?
Broderick, Gerry
1983. Speech. JWT--Who is it?
Brouillard, Joseph
1973. Speech. Corporate Communications in the European Business Community
1973. Article. Television: The Workhorse for Corporate Advertisers
1978. Article. Larger Picture in Corporate Advertising
1979. Speech. Corporate Communications: Opportunities for Growth
Brown, Steve
1991. Speech. JWT Lifestages
Buchanan, Robert E. (Buck)
(5 folders)
1976. Speech. Using Broadcast Syndication to Reach Your Market
1981. Speech. New Media (speech on cable, satellite transmission, etc.)
1981. Article. Tis the Season
1985. Speech. Changing U.S. Media Scene--Does It Have Any Meaning for Latin America
1985. Speech. Media Requirements of Multinational Clients
Buckley, Joseph C.
1962. Other writing. Oil Filter Replacement Market on Farms (internal report)
Box 5
Bullmore, Jeremy
(11 folders)
1972. Speech. Consumer Has a Mind as well as a Stomach
1973. Speech. Speech given at ICA conference
1977. Speech. British Admen Know People Better Than Politicians
1978. Speech. Ten Tried and Trusted Methods of Getting the Least from Your Advertising Agency
1978. Speech. What Jim Young Said--And What He Didn't Say
1979. Article. Has Advertising Lost its Way?
1979. Speech. Persuasion--What Can We Learn from the Politicians and What Can They Learn from Us?
1982. Other writing. Close-Up (report on Thompson London)
1983. Other writing. Advertising Association Handbook
1983. Speech. Close-Up-1983 (speech on Thompson London)
1984. Speech. Creative Marketplace--Some Things We Have Learned
1984. Speech. What We Have Learned
1984. Speech. What We Have Learned about Creative Advertising
1985. Speech. Archimedes and the Efficacy of Prayer: Some Thoughts on How We Think of Things and Put Them to the Test
1985. Article. Brand and Its Image Revisited
1987. Other writing. Miscellaneous writing
Burns, Ron
1993. Speech. Leadership through Innovation
Campbell-Harris, Davis
1982. Speech. Happy Guy Fawkes Day
1984. Other writing. Some Things We Believe about JWT People (excerpt)
Cannonero, Lea
1975. Speech. Importance of Communication
1975. Speech. Secretary's Role in Working with People
1975. Speech. Steps in Problem Solving
Carney, Otis
1952. Speech. Creating the TV Commercial
Carroll, Carroll
Circa 1964. Other writing. Fiscal Century (poetry)
1965. Article. Hello All You Folks Out There in Radioland Revisited
Circa 1966. Speech. Raspberry for the Teacher
1969. Article. How to Start a Search for Success in the World's Largest Ad Agency (from Variety)
1976. Article. And Now a Word From... (from Variety)
1976. Article. Letter to Editor, MAC/Western Advertising News (concerns anniversary issue on JWT)
1976. Article. They Still Love Me in Altoon, Writes Bruns, a Man Idolized (from Variety)
1976. Article. Real Kraftsman (from Television/Radio Age)
1978. Interview. RAB interview about radio
Undated. Article. How Creative Should a Radio Commercial Be--And How? (draft and edited version),
Undated. Article. Need for Sound Involvement
Casseres, Aminta
1926. Article. Agencies Prefer Men! (from Printer's Ink)
Chaiet, Alan
1981. Article. When is a GRP Not a GRP?
1982. Article. Prune Principle of Advertising Exposure
Charlton, Fred
Undated. Article. How Can We Improve Frozen Food Retailing?
Checkman, Lee
1981. Article. Virgin Respondents are Hard to Find
Cherington, Paul T.
1923. Article. Federal Legislation concerning the Branding of Fabrics
1923. Speech. Twentieth Century Marketing (summary of speech)
1924. Article. Some Commercial aspects of Styles and Fashions in the Clothing and Textile Industries (from Harvard Business Review)
1926. Speech. Place of Advertising in Church Work
1926. Article. What Producers Can Do to Maintain Prices
1928. Article. Obligations of Business Research Advertising and Selling
1928. Article. Shifting Sands of Distribution
1928. Article. Unadvertised Medicine
1930. Article. Can Commercial Research Methods Be applied to the Distribution of Securities
1928. Article. Why the Legal Profession Needs Advertising
1930. Article. What Social Statistics Tell Us about Markets
1939. Speech. Frontiers and Pioneering
1939. Article. Small Retailer (from Harvard Business Review)
1940. Article. How Capitalism Can Get its Second Wind
Chi, Joyce Saxon
1982. Speech. Untitled
Christianson, Elin B.
1965. Article. Automation and Libraries
1966. Article. Musings on Minneapolis
1968. Article. Variation of Editorial Material in Periodicals Indexed in Readers' Guide
Churchill, Mary
1988. Speech. Communicating the JWT Story
1988. Speech. Momentum
Box 6
Ciuti, Ezio
1984. Speech. Analysis of McCann-Erickson
Clark, Earl
1928. Speech. Finance (outline of speech)
1929. Speech. Profits of an Advertising Agency
1932. Speech. Lying and Stealing
1933. Other writing. On legal aspects of advertising (with comments from Slaughter & May, legal counsel for JWT London)
Clark, Harry
(3 folders)
1974. Speech. Speech given at IAA meeting
1985. Other writing. Some Things We Have Learned About Starting New Agencies (report)
1986. Speech. David Ogilvy, Robert Browning and Other Voices I Have Heard (speech for Princeton group, 2 versions)
1987. Article. Consumer and Corporate Values: Yet Another View on Global Marketing
1994. Speech. JWT's Clark Speaks at International Advertising Meeting (speech on European agency/advertiser financial relationship)
Clauson, A.W. (Tom)
1971. Speech. Toward an Arithmetic of Quality
Clements, George
(1-20 of 35 folders)
1979. Speech. James Webb Young Seminar
1980. Article. In Testing Advertising Computers May Lead You Astray
1980. Article. Liking--A New Scale for Measuring the Response of Consumers
1981. Article. Advertising Testing through to 2001
1981. Speech. Role of Financial Advertising in Investor Relations
1982. Article. Invisible Consumers
1982. Speech. Relationship of Advertising Expenditure Levels to Media Costs in Canada and the United States; or, An Exploration into the World of Darkness
1983. Article. Business Needs to Plan Now to Offset Future Static Markets
1983. Speech. We Are What We Eat
1983. Speech. Women are Human, Too.
1984. Speech. Pacific isn't Terrific?
1984-1986. Speech. Thinking About the Ads
1985. Speech. Asia/Pacific: A Dipstick View of the Region
1985. Speech. Creativity: Nice or Necessary?
1985. Article. Pacific isn't Terrific?
1985. Speech. Some Thoughts About Advertising Research
1985. Other writing. T-Plan and Planning Cycle (handbook)
1985-1991. Speech. Brand Personality
1987. Speech. Communications and the Lawyer
1987. Speech. Devising the Best Strategy
1987. Speech. East Moves West vs. West Moves East
1988. Speech. Is There Somebody Out There Listening to Me?
1988. Speech. Response from the Marketplace
1990. Speech. Creative Research
1990. Speech. Game of Life
1990. Speech. Market Research Agencies
1990. Speech. Media Consumption
1990. Speech. Perspectives on Marketing in the Future
1990. Speech. Planning Cycle
Box 7
Clements, George (continued)
(21-35 of 35 folders)
1991. Speech. Advertisng Strategies for Product Positioning
1991. Speech. Consumer Research Guidelines
1991. Speech. Coping with the Recession
1991. Speech. Market Research Agencies
1992. Speech. Game of Life
1992. Speech. How Advertising Works
1992. Speech. Lifestages
1992. Speech. Marketing to 50+
1992. Speech. Taking Charge of Our Destiny
1992-1993. Speech. Understanding Quebec
1993. Speech. Is Most Advertising a Waste of Money?
1993. Speech. Leadership through Innovation
Undated. Speech. Media speech
Undated. Speech. Research Guidelines in Advertising Development
Clurman, Ann
1993. Speech. Reinventing Strategies
Cohen, Arthur
1978. Article. Brand Marketing in the New Retail Environment
Colebrook, Miles
1990. Speech. European Trends
Coleman, Loyd Ring
1929. Article. World Grows Old (from Advertising and Selling)
1948. Speech. What Socialism has Cost Europe and the World
1949. Speech. Towards a Wider Thanksgiving
1953. Speech. Guilty Men of Price Control
1953. Speech. Religion and the Democratic Tradition
1956. Speech. Ebbing Tide of American Foreign Investments
1958. Article. Subliminal Advertising is 'Scientific Absurdity' Like Table Rapping, Ouija Boards: Irate Adman
1958. Speech. Untitled (speech on Russian science to Sydney Rotary Club)
Colwell, Robert T.
1957. Speech. Hard Sell or Brand Image--Do You Have to Choose?
1958. Other writing. Creative Man's Look at the JWT Consumer Panel Personality Profile Studies
Circa 1960. Speech. Five Uses of Advertising
1961. Speech. Inside the Interchange
1962. Speech. Responsibilities of Advertising Agency Management
1963. Article. Bob Colwell Reviews Jim Young
1964. Speech. Opening Remarks on the Creative Challenge of Consumer Judgment
1964. Speech. Writer's Footnotes to the AAAA Research
1965. Speech. America's Attitudes toward Advertising
1967. Speech. Some Things We Have Learned about Writing Advertising
Conlin, Ronald P.
1993. Speech. Goodyear Advertising Research: Past, Present, and Future
Connell, Hugh
1978-1986. Other writing. Memos and other writings
Cooney, Linda
1986. Other writing. Memos and other writings
Cooper, W. Stanfield
1963. Speech. What to Do When You're Faced with a Stark Naked Sheet of Paper
Corbin, Bev
1975. Speech. Care and Feeding of Creative Folk
Corlett, Tom
1977. Article. People's Use of Media
Courtney, Alice E.
1978. Article. Canadian Perspectives on Sex Stereotyping in Advertising (with Thomas W. Whipple)
Box 8
Cracraft, George A.
1966. Article. One Small Point
Cronin, Jack
(6 folders)
1974. Speech. What is a Good Magazine Ad?
1974. Speech. Crisis at Credibility Gap
1976. Speech. Address to British Columbia Association of Broadcasters
1977. Speech. Smarter Spending of the Shrinking Advertising Dollar: An Agency Viewpoint of Media Trends
1978. Speech. Advertising: It's the Response that Counts
1978. Speech. Brilliant Package Goods Creative…Only Available Outside Canada? Pity.
1978. Speech. Challenges We Face Together in the Next 5 Years
1978. Speech. JWT Canada presentation to Board of Directors
1979. Speech. Future of the Brand Label
1980. Speech. JWT Canada Stewardship Report
1980. Speech. Role of Advertising
1980. Speech. Speech to JWT Worldwide Management Meeting
1981. Speech. What It's Like to Sleep with an Elephant
1983. Speech. Creative Tour through Europe
1983. Speech. Manchester Publicity Association Luncheon Speech
1983. Speech. Transnational Advertising
1985. Speech. Advertising in Europe
1985. Speech. Future Trends in Advertising
1986. Speech. Creative Medium, or Creative Message?
1986. Speech. James Webb Young/Delavan Seminar
1987. Speech. Advertising: Visual Revolution or Creative Clutter?
1987. Speech. JWT Principles--What We Believe
D'Aloise, Lawrence T.
1968. Speech. Crux of Creativity
Daly, Derry F.
1968. Other writing. Direct Mail Advertising
Danger, Lynn
1981. Speech. Careers in Writing Seminar
Daniels, Barnet M.
1965. Speech. How I Would Get Plus Advertising Lineage If I Were in Your Boots (speech and published version)
1965. Article. There's Plus Lineage on the Bandwagon
Dawkins, Colin
1984. Other writing. Ain't It Hell on a Windy Day
Dawn, Hazel
1964. Speech. Ladies' Luncheon Speech
Box 9
Day, William L.
(3 folders)
1929. Article. How Shall We Select an Advertising Agency (newsletter)
1929. Article. What Shall the Public Think?
1929. Other writing. What the Well Dressed Man Will Wear (humor)
1931. Speech. Lecture to Standard Brands Incorporated Sales Class
1932. Speech. Agency Deals with the Necessity for Creative Copy and Merchandising
1932. Speech. General Talk on Advertising
1932. Speech. Selling Efforts (speech to Bakery Sales Promotion Association)
Circa 1935. Article. Strategy and Tactics in Modern Advertising
1936. Speech. Sell It AS You Must (speech and 2 published versions)
1937. Speech. Apology for Today in Advertising
1937. Article. How the Public Thinks
1941. Speech. Let's Learn How to Live
Undated. Article. Fundamentals and Decadence
Undated. Article. Importance of Competitive Copy
Undated. Article. Importance of Strategy in Copy
Undated. Article. Is Advertising Crippling Manufactoring Resourcefulness?
Undated. Article. On Saving the Advertising Business
Undated. Article. One Method of Using Publicity
Undated. Article. Sales and Advertising Problems of Merged Industries
Undated. Other writing. Time and its Relation to Advertising Copy (outline)
Undated. Article. Untitled (on the principles and practice of advertising)
Undated. Other writing. Untitled (booklet on JWT and advertising)
Undated. Article. Upon Magellan's Grave Rise His Storied Riches of the Far East
Undated. Article. What about Radio?
Deaton, Don
1985. Other writing. Financial summaries
De Elexpuru, Manuel
1983. Other writing. Interview
Dell, Glen
1985. Speech. Staff presentation, multiple versions
De Paolo, Tom
Circa 1970. Other writing. Celebrating Celebrity (reminiscence)
De Peterson, Peter
1964. Speech. Farewell Address
Devine, C.R.
1980. Speech. Citation of Don Johnston for IAA annual award
Devine, John F.
1967. Article. As the Twig is Bent
1968. Other writing. Hearings before the U.S. Equal Employment Opportunity Commission on Discrimination in White Collar Employment (transcript)
1972. Speech. Role of Corporate Administration
De Windt, E.M.
1981. Speech. Henry, Harvey, and Tom: Where Are You Now that We Really Need You?
Dhalla, Nariman
(13 folders)
1973. Other writing. Basis for Formulation of Marketing Plan for JWT Domestic
1974. Other writing. What Will the Advertising Business Be Like in Five or Six Years
Circa 1975. Article. Setting the Advertising Budget Scientifically
1975. Article. Use of Econometric Methods for Setting Advertising Budgets
1976. Other writing. Forecasts of National Advertising Expenditures in the United States
1976. Article. Forget the Product Life Cycle Concept (from Harvard Business Review)
1977. Article. How to Set Advertising Budgets
1977. Speech. NABE address
1978. Article. Accessing the Long-Term Value of Advertising
1978. Other writing. Old Age Market with Special Reference to Restaurant Business
1978. Article. Role of the Business Economist in Marketing
1979. Article. Short-Term Forecasts of Advertising Expenditures
1980. Article. Advertising as an Advertising Tool
Dignam, John F.
Circa 1980. Other writing. How to Photograph a Ford Car (handbook)
Di Paola, Vincent
1980. Article. Agency Benefits from Copier Management
Dolan, Kevin
1992. Speech. Snapshot of JWT International
Doyer, Bob
(2 folders)
1973. Speech. His Maiden-Address as Chairman of the Board of the Dutch Association of Advertising Agencies
Durkee, Burton R.
Circa 1967. Article. Package Can Make Adman's Job Easy
Box 10
Eagen, Dermid
1987. Speech. Fundamentals of Communication
Eames, Herb
1982. Other writing. Technology (outline of report and personal notes)
1983. Speech. Quarter Financial Report (2nd draft)
Ebbecke, Frank
1985. Speech. Hat Die Agentur Die Kreativität Gepachtet
Edens, Bob
1970. Speech. Speech to Chicago Advertising Club
Effer, Gordon
1963. Other writing. Interview
Ehrenberg, A.S.C.
1977. Other writing. Understanding Consumer Behavior No. 1: Why Buyer Behavior?
Elton, Wallace W.
1950. Speech. Comments on Creative Problems
1956. Speech. Eyes Have It
1957. Speech. Inner Picture
1957. Speech. Training the Mind's Eye (speech, 2 versions)
1962. Speech. Lady, We Need You
1963. Article. Elton Traces Factors that Made Ford Posters Click
1963. Speech. Need for Public Advertising
Elwood, Peter
1993. Speech. Brand Equity…Severely Wounded but not Dead
Emerling, Ernie
1980. Speech. What is a Brand? (with Granger Tripp)
1993. Speech. Management of Worldwide Brands
Engle, Rafe
1977. Speech. Address to ACA on advertising and the law
Erhard, Ludwig
1968. Speech. Die Beziehung von Politik und Wirtschaft zue Gestaltung und Fortentwicklung des Gesundheitswesens
1971. Speech. Die Notwendigkeit und die Rechtfertigung der Selbstmedikation aus sozialer und wirtschaftlicher Sicht
Erskine, William H.
1961. Speech. Luncheon Address to Newspaper Advertising Managers Association of Eastern Canada
1965. Speech. Retail Revolution
1965. Other writing. Working Philosophy (statement; see also Peter Gilow Papers)
Eyman, Richard H.
1973. Speech. Road to Consumer Satisfaction from the Consumer's Point of View
Farlow, Arthur C.
(2 folders)
1939. Article. Where are We Going with Food Industry Advertising
1945. Article. From Advertising to War and Back
1947. Article. Creative Advertising in Scientific Marketing
Fenning, Andy
Undated. Speech. Positioning
Ferchat, Robert A.
1988. Speech. Speech given at Northern Telecom Canada National Sales Conference
Fergus, Lucene
1962. Speech. What about the Young People
1972. Speech. Finding and Training Better Personnel
Fickinger, Wayne
1974. Speech. impact of Change...Planning for a Future Without Shock
1976. Article. Adman Takes the Spotlight...Finally
1976. Article. Advertising Today: From Detente to Open Warfare (2 versions)
1976. Article. Few More of My Unfavorite Things
1976. Speech. Overdog Snaps: Underdogs' Innovative Bite is Overrated
1978International assignment on Advertising (interview)
1979. Article. Action, Based on Vision, Key to 1980s
1979. Article. Challenge is to Anticipate Course of New Electronic Media
1979. Article. It's Time to Speculate on the Future as Year of the New Media Nears
1980. Speech. Funny Business
Undated. Article. New Ball Game for Marketing
Field, Jane
Circa 1967. Other writing. Only Way to Nirvana (annotated list of recommended books)
Fielden, Edward J.
1961. Speech. Address to Indian Society of Advertisers
Fields, Dave
Circa 1969. Speech. Untitled
Findlow, Nancy (Nan)
1960. Other writing. Memorandum on speech prepared for May 10 meeting of the AMA (memorandum)
1960. Speech. Women Will Tell You Almost Anything You Want to Know about Your Product...But There's a Catch to It
Fine, Brian
1979. Speech. Use of Advertising Agencies as Marketing Research Problem Solvers
Fischer, Barbara
1982. Article. Automation in Advertising
Fisher, Debra
Undated. Article. If the Crown Fits, Wear It (media innovation)
Fisher, Herbert
1957. Speech. Panel discussion for package research conference
Florida, John
1985. Speech. Address to Hill & Knowlton
Foch. Marshall
Circa 1976. Speech. Canada: Significant Political/Economic/Industry Trends
Foot, David
1992. Speech. Predictions and Trends
Foote, Donald: See entry under Cather Lemon
Fortinberry, Glen
1974. Speech. What a Client Should Expect from an Agency
Fortini-Campbell, Lisa
1993. Speech. Building Brand Equity
Foster, Ann Tolstoi
1971. Article. Ad Lib Takes Clue from Women
Foster, Ron
1988. Speech. Review--Pat on the Back
1989. Speech. Change and Market Expansion
1989. Speech. Tomorrow 10 Hours Shorter
1990. Speech. Report…An Update
Fothergill, Jack
1968. Other writing. Continuing System for Planning and Evaluating Advertising Campaigns (report, with Timothy Joyce)
Francisco, Don
(2 folders)
1932. Article. Informative Advertising Needed Now, More than Ever
1937. Speech. Address before General Agents of Pacific Mutual Life Insurance Co.
1937. Article. Address to the San Francisco Advertising Club
1938. Speech. Force Nobody Knows--American Industry
1938. Speech. Making America Click
1939. Speech. Advertising--An Essential Ingredient of Democracy
1943. Article. Short Wave Miracle Pulls the Americas Together
1946. Speech. Does Distribution Cost Too Much (speech, and 3 printed versions)
1948. Speech. Distribution--Look Back, and a Look Ahead
1948. Speech. Story of Sunkist Advertising
1950. Speech. Address given to the Association of Advertising Men
Undated. Other writing. Advertising and Merchandising Plan for the Great Gap lace Drawers Company, Inc. (pamphlet)
Undated. Other writing. Cooperative Advertising (pamphlet)
Undated. Speech. If You've Stopped Running for Trains and Winters Seem Colder, You are Getting Along Quite Normally
Undated. Speech. So You Would Like to Join an Advertising Agency
Undated. Speech. Some Advertising Gold Bricks
Undated. Speech. What's Absent from Dairy Foods
Frappier, Michel
1979. Speech. International Advertising Coordination
Box 11
Gannon, Frank
1970. Other writing. Talking to Ourselves (internal report on communications in JWT)
Gardner, Edward H.
1927. Other writing. Economics of Advertising (pamphlet)
Garvin, Charles E.
1958. Article. Direct Mail's Big Challenge: To Meet Changing Market Requirements
Gerhold, Paul E.
1965. Article. Four Roadblocks to Improved Media Measurements
1968. Article. How to Buy Media Plus Merchandising
Ghosal, Subhas
1984. Speech. Voice Over (farewell address by the C.E.O. of H.T.A.)
Gilow, Peter
(3 folders)
1967. Speech. German-Speaking Markets
1967. Speech. J. Walter Thompson Frankfurt
1967. Speech. Wie Kann Werbung dem Export Helfen?
1968. Speech. Kurzreferat--Evangelische Akademie, Bad Boll, Entwicklungshilfe
1968. Speech. Referat vor dem BDW-Arbeitskreis
1968. Speech. Werbung bereitet die Zukunft vor
1969. Article. Ist Die Deutsche Werbung Wettbewerbsfähig?
1969. Speech. Untitled (in German)
1974. Speech. Government Control--A New Kind of Sales Tool
1974. Speech. Welche Themen sollte die Aktion Gemeinsinn bei der derzeitigen wirtschlaftlichen und politischen Unsicherheit behandeln
1975. Speech. Relation Between Agency and Industry
1977. Speech. Growth and Diversification
1977. Speech. Untitled (in German)
1977. Speech. Welche Factoren Können in der Preisdifferenz zwischen Hersteller--und Endverbraucherpreis von Markenartikeln Enthalten Sein?
1979. Speech. Challenge of the Uninvited Partner--Government Involvement in Marketing and Advertising
Gilson, Edith
1980. Article. Changing Role of the Consumer in the 1980s (with Jacqueline Spielman)
1981. Speech. Changing Role of the Consumer in the 1980s
1981. Article. It's Not What You Say, It's What They Hear
1982. Article. Consumer Gray Market
1982. Article. We're All Getting Older
1984. Other writing. Research, Reason and Risk (report)
1985. Article. :15 Commercial Considered
1986. Other writing. Advertising in 1990? (memo)
Glah, Roy
1982. Other writing. Memorandum on Management Reference Center
Godfrey, Henry F.
1949. Article. Today's Advertising Costs and What They Mean to Clients
1952. Other writing. How Agency Research Contributes to a Creative Marketing Job (script of playlet)
Gray, John
1984. Article. Viewpoints (on zapping commercials)
Grayson, David
1984. Speech. JWT Asia/Pacific--Does It Really Exist?
Green, Jack R.
1957. Speech. Need for Better Comparisons of Apples with Oranges
1957. Speech. Agency Problems in Radio Usage
1962. Other writing. Reaching the Right People in the Right Homes (comments presented in a panel discussion)
Greer, T. L.
1943. Speech. Talk before the Minnesota United Nations Committee
Grisman, Arnold E.
(2 folders)
1981 and Undated. Speech. Roots of Human Communication
Groom, W. S.
1922. Speech. Each Prospect Represents Expense and Opportunity (address)
Gross, Michael
1985. Article. Creative Media Planning
Grossman, Aaron
1980. Article. On a Scale of 1 to 10, What's a :10?
Gunn, Alexander
1958. Speech. Going Steady--The Package and the Advertising Agency
1963. Speech. J. Walter Thompson Company Training Programs
Gushee, Edward T.
(1-21 of 57 folders)
Circa 1970s. Speech. Aveco speech
1970. Speech. Ford Dealer Association
1978. Speech. Emergence of Retailing in the Automotive Aftermarket
1978. Speech. Marketing of Shock Absorbers
1978. Speech. Walker meeting
Circa 1980s. Speech. High school address
Circa 1980s. Speech. Size of an Agency
1981. Speech. Ben Bidwell going away address
1981. Speech. (Monroe) Small Car America
1981. Speech. Principles of Marketing
1982. Speech. Aftermarket
1983. Speech. (Carhartt) The Last Thing a Company Should Do.
1985. Speech. (Carhartt) The Competition Is Us
1986. Speech. I Didn't Know That
1986. Speech. (J.I. Case) How High Is Up?
1986. Speech. (J.I. Case) Ins and Outs
1986. Speech. What Kind of Year Was It?
1987. Speech. (J.I. Case) Change
1987. Speech. (J.I. Case) Graduation Speech
1987. Speech. (J.I. Case ) How High is Up?
1987. Speech. (J.I. Case) Yellow Brick Road
Box 12
Gushee, Edward T. (continued)
(22-57 of 57 folders)
1987. Speech. We Can Only Blame Ourselves
1987. Speech. What Business Are You In?
1988. Speech. (Carhartt) Tomorrow Happy Customers
1988. Speech. Change
1988. Speech. Company's Focus: Quality Planning
1988. Speech. Customer Satisfaction
1988. Speech. (J.I. Case) Bad Case of Indigestion
1988. Speech. (J.I. Case) Cowboy
1989. Speech. (Carhartt) Managing Growth
1989. Speech. Customer is King
1989. Speech. (J.I. Case) Grimm Look at J.I. Case
1989. Speech. (J.I. Case) Sky is Falling
1989. Speech. (J.I. Case) Who Are You?
1989. Speech. Potato Council
1990. Speech. (J.I. Case) Sines of the Times
1990. Speech. (J.I. Case) Who Am I?
1990. Speech. (Mike Wolf) Cue to Success
1991. Speech. (J.I. Case) Changing Focus
1991. Speech. (Monroe) Giant Step Backward
1993. Speech. To JWT Worldwide Board of Directors
Undated. Speech. Account Servicing
Undated. Speech. Challenge and Failure
Undated. Speech. Death by Marketing
Undated. Speech. Exactly the Same in a Very Different Way
Undated. Speech. Gourmet speech
Undated. Speech. It's a Small World
Undated. Other writing. Jag Sheth Seminar (notes)
Undated. Speech. (J.I. Case) Company Life Cycles
Undated. Speech. (J.I. Case) We've Heard That Before
Undated. Speech. Marketing: Parity, Price, Objectivity, Advertising
Undated. Speech. (Monroe) What Business Are You In?
Undated. Other writing. Philip Caldwell's Oxford-Collegiate Dictionary of Common English Terms
Undated. Speech. Private Brand vs. National Brand
Undated. Speech. Speech for John Naisbitt
Undated. Speech. What Business Are You In?
Undated. Speech. Miscellaneous pages to various speeches
Guyader, Jean-Michel
1980. Speech. Presentation to AAAA
Box 13
Hackett, Byron
1975. Speech. Regulation in Advertising
Hadden, Richard
1992. Speech. How Thin Can You Slice It?
Hadden, Walter
1979. Speech. Address to North Bay Rotary Club (Canada)
Hallberg, Garth
1975. Other writing. Change in the Market Place (with Joel Baumwoll)
Hammond, Terence
1985. Article. Commercials Down Under
Hammond, William
1974. Other writing. Eulogy for James Webb Young
Handley, Harold
1973. Speech. Role of Advertising in Today's Food Market
Hanel, Richard S.
1962. Other writing. Getting Response from Your Direct Mail Advertising (pamphlet)
Hanson, Maurice F.
1955. Other writing. 4 to 15: Your Child's Early Years (pamphlet)
1957. Speech. Next Decade for the Life Insurance Business
1958. Other writing. Suggested Outline for JWT New Business Presentation (writing)
Hardy, Gelston
1945. Other writing. One Way to Write Better Advertising Copy (handbook, 2 versions)
Harper, Mike
1993. Speech. JWT Lifestages
1993. Speech. Lifestages
Harragan, Betty
1971. Speech. Problems in Client-Counselor Relations
Hawes, Robert W.
1967. Article. Our Explosive Recruitment and Development Situation (2 versions)
Henderson, Howard
(4 folders)
1933. Article. Changes in Advertising Media, 1929-1932
1933. Article. How Union Central Advertising Does a Selling Job in Print
1933. Article. Part National Advertising and Development Situation
1934. Speech. Your Two-Tongued Magazine (2 versions)
1948. Speech. Creative Element in Pond's Advertising
1948. Speech. Truth as a Constituent of Advertising (2 versions)
1948. Speech. Winning the Consumers Choice
1954. Other writing. Businessman Looks at Education (pamphlet)
1959. Other writing. Some Basic Roots of the J. Walter Thompson Company (draft)
1960. Other writing. Basic Roots of the J. Walter Thompson Company (draft, 4 versions)
1960. Speech. Short History of the J. Walter Thompson Company (speech/drafts, 4 versions)
Henry, Harry R.
1959. Speech. Consumer Contests
1959. Speech. Premiums
1966. Speech. Limitations of Attitude Research in Managerial Decision-Making
Higham, Christopher
Undated. Article. Recent Trends in Media
Hilton, Jack
1973. Speech. FDAF, Dialog, and the New PR
1973. Speech. Why Doesn't Business Explain Itself Better?
1975. Speech. Management's Response Capability under Duress
Hine, Walter R.
1931. Article. 4-A's Urge Advertising Films in Theatres
Hinks, Kennett
1962. Speech. Agency Operation on the Basis of Goals
1968. Other writing. Who Was at JWT...(draft)
Hofmeyr, Jan
1994. Article. Double Jeopardy. Canadian Journal of Marketing Research, Jan.
Holmes, John E.
1980. Speech. How Advertising Works
Circa 1992. Speech. Award Winning Advertising from Latin America
Hopkins, Chester
1960. Speech. How Advertising Can Help You Get to Know Your Local Market
Hore, Marlene
(3 folders)
1981. Speech. International Creative Forum
1984. Speech. Creative Marketplace…In Target Groups
1984. Other writing. Tale of Two Cities (interview)
Undated. Speech. To Reader's Digest on print advertisments
Box 14
Howington, Marlon
1988. Speech. J. Walter Thompson, a Legend in His Own Time
Hurd, Arthur
1946. Article. How to Increase Sales through Better Media Selection
1948. Article. How Media Research Can Make Advertising Dollars More Effective
Huybrechts, Paul
1984. Speech. Our Strategic Product (Ford of Europe)
Hylan, William
1965. Speech. Future of Color Television
1966. Other writing. Coming Television Season (pamphlet)
Irvine, Bob
Undated. Article. Environment: The Magazine Advantage, But Will It Last?
Jackson, Babette
1975. Article. Copy Testing in a Competitive Environment (with Valentine Appel)
Jeanty, Paul
1972. Article. Gold from a European Point of View
Johnson, A.W.
1978. Other writing. Broadcasting Priorities for the 1980s (report)
Box 15
Johnson, Arno
(1-10 of 112 folders)
[Johnson was Vice President, Director of Media and Research, and Senior Economist at JWT. He compiled several scrapbooks of his speeches and writings. Scrapbooks number 7 through 50 and date from 1944 to 1966. Originally the collection was housed in smaller books; when the collection grew to 18 volumes they were consolidated by the Information Center, beginning with volume 18 and working backwards, which is why the current run begins at volume 7. The collection was transferred to the JWT Archives and subsequently removed from the original binders. The two-part numbering of the speeches reflects the volume and a sequential number of the speech that corresponds to a table of contents that begins each volume. In addition, many of the speeches are accompanied by correspondence, tables and charts, and relevant pamphlets and other printed materials.]
1944. 7.1. Speech. Postwar Opportunities.
1944. 7.2. Speech. Experience in Conducting a Consumer Panel; The Consumer Panel--a New Aid to Marketing.
1944. 7.3. Speech. Analysis of Postwar Marketing and Advertising.
1944. 7.4. Speech. Analysis of Postwar Marketing and Advertising.
1944. 7.5. Speech. Advertising in Postwar Foreign Markets.
1944. 7.7. Speech. Postwar National and International Markets; Postwar Problems of Small Business.
1945. 7.8. Speech. Fifty Seven Million Jobs--a Postwar Goal & Opportunity.
1945. 7.10. Speech. New Techniques in Market Research.
1945. 7.11. Article. Advertising & Marketing Opportunities in The Postwar Period. Journal of Marketing.
1945. 7.12. Letter. To: Mr. Stanley Resor, re: Governors Conference.
1945. 7.13. Letter. To: Mr. Frank Bane, Secretary, Governors' Conference re: Governors' Conference
1946. 7.14. Speech. Production, Employment & Market Potentials 1946-1950
1946. 8.1. Speech. Preparing for a Buyers' Market
1946. 8.2. Article. Sales Opportunities for 1947 Highest in History--No Bust Necessary
1947. 8.3. Article. Ad Costs at Bargain Low--20% to 30% Under Prewar in Relation to Real Purchasing Power
1947. 8.4. Speech. How to Profit from the Coming Buyers' Market
1947. 8.5. Other writing. Summary of Veterans Population--1947 Distribution of Veterans in Relation to 1940 (tables and map)
1947. 8.6. Other writing. Potential Influence of Income on Movie Admissions; Potential Food Expenditures; Potential Market for Wines, Cigars (tables)
1947. 8.7. Article. Consumer Buying Power
1947. 8.8. Speech. Common Mistakes or Misunderstandings Which Often Stand in the Way of Good Agency Service in Research
1947. 8.9. Other writing. Marketing Research from the Management Point of View--for John Burgoyne, Jr. Burgoyne Grocery Index--Cincinnati (thesis)
1947. 8.10. Speech. National Product Since 1869 (by Simon Kuznets)
1947. 8.11. Speech. Consumer Purchasing Power and 1948 Market Potentials
1947. 8.11a. Article. Market Potentials, 1948. Harvard Business Review, Jan. 1948
1947. 8.12. Article. Exploding the Myth of the 14 Year Old Average Intellect, Advertising Age, Dec. 29 issue
1948. 8.13. Speech. Unrealized Potentials in Hosiery--How the Wholesaler Can Help Hosiery Regain Its Lost Market Position
1948. 8.14. Other writing. Share of Aggregate Income Received by Each Tenth of Nation's Consumer Unite in 1935-36 and 1946 (table)
1948. 8.15. Letter. To: Mr. John R. Gilman, re: Suggestions for his talk Advertising--Keynote to Our Changed Economy
1948. 8.16. Speech. Buyers' Market 1948
1948. 8.17. Speech. Merchandiser Looks at 1948
1948. 9.1. Speech. Challenge to Business as Seen by a Market Analyst
1948. 9.2. Speech. Market Potentials--1948
1948. 9.3. Other writing. Examples of Increases in Price to Consumers (table)
1948. 9.4. Client talk. WECO Sales Convention; Toothpaste, Powder--Increased Present Potential; Toothpaste, Powder, etc.--How Expenditures Per Family Varied
1948. 9.5. Client talk. United States Playing Card Company sales conference; Opportunity for Expanded Market for Top Quality Playing Cards as Result of Our Changed Postwar Economy
1948. 9.6. Speech. Consumer Purchasing Power and Market Potentials for 1949
1948. 9.7. Article. Consumer Purchasing Power and Market Potentials. The Commercial and Financial Chronicle, Oct. 28
1948. 9.8. Speech. Trend in Consumer Purchasing Power
1948. 9.9. Speech. Consumer Purchasing Power and Market Potentials for 1949
1948. 9.10. Client talk. New Holland Machine sales convention
1949. 9.11. Speech. Hosiery Market Potential
1949. 9.12. Article. Consumer Purchasing Power in 1949
1949. 9.13. Article. High Level of Consumer Purchasing Power Means Sales Opportunities. General Cigar, The Long Ash
1949. 9.14. Letter. To: Loyd Ring Coleman (JWT Sydney); Outline of Speech Before Motion Picture Assn.
1949. 9.15. Article. 1949 Consumer Purchasing Power and Marketing Opportunities. Advertising Age, Market Data issue, May 30
1949. 9.16. Client talk. R. T. French Co. Summary of Facts about Consumer Purchasing Power and Summary of Food Sales Trends
1949. 9.17. Speech. Economic Outlook for the Shoe Industry
1949. 10.1. Speech. Consumer Buying Power and Marketing Opportunities, 1950
1949. 10.2. Discussion. Which Media?
1949. 10.3. Speech. Challenge to Marketing from a High Level of National Income
1950. 10.4. Discussion. Sharpest New Tool in Marketing--the Consumer Purchase Panel. Harvard Business School
1950. 10.5. Other writing. U.S.Savings Bonds Maturities of Growing Importance (table)
Box 16
Johnson, Arno (continued)
(11-18 of 112 folders)
1950. 10.6. Client talk. WECO Sales Conference; 56% Decrease in the Retail Cost of Dr. West's Tooth Brush; Continued Decline in Drug Store Share of Total Retail Sales; Sales Per Retail Drug Store in 1949
1950. 10.7. Speech. Marketing Opportunities 1950; includes JWT booklet IMPACT--More Business Means More Job Security
1950. 10.8. Speech. Savings Bonds in Our Economy; Marketing Opportunities--1950
1950. 10.9. Speech. Sales Opportunities for 1950
1950. 10.10. Other writing. Savings Bonds in Our Economy (booklet)
1950. 10.11. Article. 5 Year Market Expansion. Possible if We Sell the Consumer. Advertising Age, Market Data issue, May 29
1950. 10.12. Speech. Economic Expansion: Promise versus Performance from the Marketing Standpoint
1950. 10.13. Speech. Savings Bonds and Marketing Opportunities
1950. 10.14. Speech. Market Expansion Opportunities 1950-1955
1950. 10.15. Speech. Marketing in an Expanding Economy
1950. 10.16. Speech. Consumer Panel, an Aid to Marketing Decisions
1950. 10.17. Speech. Expanding Markets for Agricultural Products
1950. 11.1. Speech. Impact of World Conditions on the U. S. Economy
1950. 11.2. Speech. Impact of World Conditions on the U. S. Economy
1950. 11.3. Speech. What Does the Future Look Like?
1950. 11.4. Speech. Analysis of Consumers' Purchasing Power & Market Opportunities
1950. 11.5. Speech. Marketing in an Expanding Economy
1950. 11.6. Speech. Market for Your Products
1950. 11.7. New Business. Stock Exchange. Notes on A.H.J. presentation to Stock Exchange, including charts
1950. 11.8. Speech. Expanding Economy
1950. 11.9. Article. Both Guns and Butter--An American Production Opportunity. Changing Times, Soap Box column, Feb. issue
1950. 11.10. Speech. Your Sales Market in 1951
1950. 11.11. Speech. Both Guns and Butter--Marketing Opportunities in an Expanding Economy. NOTE: Title of booklet changed to
"Marketing in a Defense Economy"
in later versions--See Item #14
1951. 11.12. Speech. Americans Must Learn to Live a Third Better
1951. 11.13. Speech. Marketing Signals in 1951
1951. 11.14. Other writing. Marketing in a Defense Economy (booklet)
1951. 12.1. Speech. What Does the Future Look Like?
1951. 12.2. Speech. Marketing in a Defense Economy.
1951. 12.2a. Other writing. Marketing in a Defense Economy (booklet)
1951. 12.3. Speech. How International Developments Affect the Business Outlook
1951. 12.4. Speech. Agricultural Opportunities in a Defense Economy
1951. 12.5. Client talk. Pan American World Airways; How Lower Transatlantic Rates Could Increase Market Potential
1951. 12.6. Article. Selling More Will Help Build Our Defenses; Advertising Age--Market Data issue, May 14
1951. 12.7. Speech. Opportunities for Expansion of Ice Cream Consumption
1951. 12.8. Speech. Outlook for Marketing Tomorrow
1951. 12.9. Speech. Marketing in a Defense Economy
1951. 12.10. Client talk. Eastman Kodak; Meeting With: K. Stuart, T. Jaccaci, W. McKamy; Charts used: The Amateur Photographic Potential Market; the Amateur Photographic Expenditures
1951. 12.11. Letter. To: Harvey Runner, re: N.Y. Herald Tribune article; Charts: 1952 Real Consumer Purchasing Power Can Be 74% ; 1952 Discretionary Spending Power Can Be 41/2 Times; America Can Support a Strong Defense. Table: Production & Purchasing Power Opportunities 1951-52. Excerpt: Finger-Tip Facts on Business--JWT News Letter, July 23
1951. 12.12. New Business. Arrow Shirts; Potential Market for Men's Shirts-By Income Groups; Potential Market for Men's Shirts-Urban vs. Rural
1951. 12.13. Client talk. WECO Sales Conference; talk based on
"Marketing in a Defense Economy"
1951. 12.14. Other writing. Increase in Real Purchasing Power--by Fifths (table)
1951. 12.15. Other writing. Opportunity for Increased Food Sales (table)
1951. 12.16. Speech. Consumer Purchasing Power and Savings in a Defense Economy
1951. 12.17. Client talk. Eastman Kodak; Meeting With K. Stuart, T. Jaccaci, W. McKamy; Growing Responsibility of Management for Stability of Sales
1951. 12.18. Speech. Market for Carpets and Rugs
1951. 12.19. Speech. 1952 Market--a Preview
1951. 12.20. Speech. Marketing in a Defense Economy
1951. 12.21. Article. Our Economic Future; World-Telegram, Jan. 3
1952. 12.22. Client talk. Pan American World Airways; Charts: Travel to S.A. Is Largely Restricted; Potential for Hawiian Travel
1952. 12.23. Letter. To: Frazar B. Wilde, President, Connecticut General Life Insurance Co. re: Understanding of
"Butter"
part of
"Guns and Butter"
1952. 13.1. Article. Harvey Runner column, Changes in the American Market 1940-1952
1952. 13.2. Speech. More Sales Through Merchandising
1952. 13.3. Article. Based on: The 1952 Market--a Preview; Made for: E.J. Gravett, Area Mgr., U.S. Savings Bonds Division Northwest
1952. 13.4. Article. Foreword for Chapter XII, How Firm a Foundation of Clyde Bedell's new book--How to Write Advertising That Sells
1952. 13.5. Speech. Part Advertising Will Need to Play When Our Economy Is Shifted from Defense to Civilian Production
Box 17
Johnson, Arno (continued)
(19-27 of 112 folders)
1952. 13.6. Article. Sell More or Face Depression as Defense Tapers Off; Advertising Age--Market Data Issue
1952. 13.7. Client talk. Church & Dwight; Chart--Trend in Average Monthly Sales
1952. 13.8. Speech. How to Boost Your Sales 33%--and Why You Must Do It; Opportunity for 1/2 Higher Standard of Living by 1957-How Distribution, Selling and Advertising Can Help
1952. 13.9. Speech. Job Ahead for Advertising--to Sell Consumers a Higher Standard of Living
1952. 13.10. Client talk. Oneita Mills; Tables Defining Market for Childrents Underwear--Ages 2-12
1952. 13.11. Speech. Challenge in Changing Media Trends
1952. 13.12. Speech. What's Ahead for Advertising in 1953 as Our Economy Is Shifted from Defense to Civilian Production
1952. 13.13. Speech. Part Advertising Will Need to Play When Our Economy Is Shifted from Defense to Civilian Production
1952. 13.14. Speech. Prosperity Based on Peace--After Defense Spending--What?
1952. 13.15. Speech. What Are the Prospects for Advertising in 1953?
1952. 13.16. Speech. Let's Face the Music
1952. 13.17. Article. Distribution--What to Plan for When Defense Slackens Off. New York World-Telegram-Sun, Special Financial Issue
1952. 13.18. Client talk. Atlantis Sales (Brillo, Ward, Scott): How 1953 Looks for the Food Business in General
1952. 13.19. Client talk. Pan American World Airways. Comments before annual sales meeting
1953. 13.20. Speech. Economic Outlook for 1953
1953. 14.1. Client talk. Institute of Life Insurance. Memo to: Wm. McKeehan re: Copy plans for 1953
1953. 14.2. Speech. Economic Outlook for 1953
1953. 14.3. Speech. Hidden Expansion Pressures in Our Economy
1953. 14.4. Speech. Wholesale Grocers' Role in an Expanding Economy
1953. 14.5. Speech. Role of Marketing in Maintaining a Sound Industrial Economy
1953. 14.6. Speech. How Selling Can Influence Our 1953 Economy
1953. 14.7. Client talk. Johns-Manville Corporation. Memo to: Wm. McKeenah re: Significant Changes in American Econ.
1953. 14.8. Speech. Discretionary Income and the Use of Consumer Credit
1953. 14.9. Article. Peace Can Mean New Sales Opportunities. Advertising Age, Market Data issue
1953. 14.10. Speech. Hidden Expansion Pressures in Our Economy Which Will Affect Distribution and Advertising
1953. 14.11. Speech. Advertising in an Expanding Economy
1953. 14.12. Speech. Continuation of Business Prosperity After Defense Spending Ends
1953. 14.13. Client talk. Quaker Oats. Hidden Pressures for Expansion in Our Economy
1953. 14.14. Speech. Hidden Expansion Pressures in Our Economy
1953. 14.15. Speech. 6 Hidden Explosive Areas in Our Economy that Can Mean Prosperity for the Next 10 Years
1953. 14.16. Speech. Long Range Planning for the Instrument Industry
1953. 14.17. Speech. Economic Conditions and Sales 1953-1954
1953. 14.18. Speech. Job That Must Be Done
1953. 15.1. Speech. Advertising Policies
1953. 15.2. Client talk. Purolator Products, Inc. Charts: Annual After Market Potential; After Market Potential for Oil Filters; Motor Vehicle Production vs. Vehicle Miles of Travel
1953. 15.3. Client talk. Blue Cross and Blue Shield. Public relations & enrollment conference
1953. 15.4. Speech. Potential for Expansion in Our Economy
1953. 15.5. Client talk. WECO sales convention. Charts: Toilet Artcles & Preparations Have Declined; Price of Dr. West's Tooth Brush; Toothpaste Convention. Powder, etc. Expenditures
1953. 15.6. Article. Permanent Prosperity or Recession? It's Up to You. Tide Magazine, cover feature story
1953. 15.7. Speech. What's Ahead for Business?
1953. 15.8. Speech. Basic Factors and Trends in Our Economy of Importance to Photographic Manufacturers
1953. 15.9. Client talk. U. S. Brewers Foundation. 12 Charts used at Advertising Committee Meeting
1953. 15.10. Speech. What's Ahead for Business?
1953. 15.11. Speech. Higher Standard of Living--Key to a Strong Defense and a Balanced Budget
1953. 15.12. Speech. Job That Must Be Done
1953. 15.13. Speech. Higher Standard of Living--Key to a Strong Defense and a Balanced Budget
1953. 15.14. Client talk. Purolator Products, Inc. Talk given by Warren Flynn
1953. 15.15. Speech. Sales 1954-55
1953. 15.16. Client talk. Brillo Manufacturing Company. Sales 1954-1955
1953. 15.17. Client talk. Pan American World Airways. Comments before Annual Sales meeting.
1954. 15.18. Speech. How Selling Can Influence Our Economy
1954. 15.19. Speech. Job That Must Be Done
1954. 15.20. Speech. Sales 1954-55
1954. 15.21. Speech. Sales 1954-55
1954. 15.22. Speech. More Prosperity or a Downswing?
1954. 15.23. Speech. National Business Prospects
1954. 15.24. Speech. More Prosperity or a Downswing?
1954. 15.25. Speech. How Selling Can Influence Our 1954-55 Economy
1954. 15.26. Client talk. U. S. Brewers Foundation. Opportunities for Industry Growth
1954. 15.27. Speech. Potentials for Expansion in Our Economy-And the Good Product
1954. 15.28. Speech. Sales 1954-55
1954. 15.29. Speech. How Selling Can Influence Our 1954-55
1954. 15.30. Speech. How to Sell 10% More in 1954-55
1954. 16.1. Speech. What's Ahead for Business?
1954. 16.2. Speech. Economy of 1954 and How Sales Can Influence It
1954. 16.3. Speech. Hidden Pressures for Expansion in Our Economy
1954. 16.4. Article. What the Future Holds for Business. Iron Age, Apr. 8
1954. 16.4a. Article. He Sees the Sunny Side of the Future. Business Week, Mar. 13
1954. 16.5. Speech. How Selling Can Influence Our 1954-55 Economy
1954. 16.6. Speech. America's Dynamic Economy Offers Expansion Opportunities for the Drug Trade in 1954-55
1954. 16.7. Speech. Change to a Consumption Economy Challenges Marketing
Box 18
Johnson, Arno (continued)
(28-35 of 112 folders)
1954. 16.8. Article. Aggressive Selling Can Turn the Tide. National Sales Executive News, April
1954. 16.9. Speech. Selling--the Key to Sustained Prosperity
1954. 16.10. Speech. Consumption Viewpoint on Consumer Credit
1954. 16.11. Article. Magic of Consumption Opportunity for an Immediate 10% Increase in Sales. Advertising Age, Market Data Issue, May 3
1954. 16.12. Speech. What’s Ahead for Business?
1954. 16.13. Speech. What's Ahead for Business?
1954. 16.14. Speech. What's Ahead for Business?
1954. 16.15. Speech. What's Ahead for Business?
1954. 16.16. Speech. Question Marks in the Economy
1954. 16.17. Speech. Change to a Consumption Economy Challenges Advertising
1954. 16.18. Speech. Change to a Consumption Economy Challenges Salesmanship
1954. 16.19. Speech. What's Ahead for Business?
1954. 16.20. Speech. What's Ahead for the Power Lawn Mower Business?
1954. 16.21. Client talk. Owens Illinois Glass. How Market for Tableware Glass Increased by Income--1941
1954. 17.1. Speech. What's Ahead for Business in 1955?
1954. 17.2. Speech. Sales Opportunities from the Viewpoint of the Economist
1954. 17.3. Speech. Higher Standard of Living--Your Key to Future Prosperity
1954. 17.4. Article. Memo to Americans: New Age of Promise Ahead! Family Weekly Magazine, Aug.29
1954. 17.5. Client talk. United States Brewers Foundation. Visualization of Crossley Nationwide Survey of Beer & Ale Consumption; the People's Choice
1954. 17.6. Client talk. United States Brewers Foundation. Supplementary report derived from regional tabulations of Crossley survey
1954. 17.7. Speech. What's Ahead for the Furniture Industry?
1954. 17.8. Speech. What's Ahead for Business in 1955?
1954. 17.9. Speech. New Opportunities and Economic Change
1954. 17.10. Speech. Changing Standards of Living That Will Affect Markets for Photographic Products
1954. 17.11. Speech. Consumption Viewpoint on Consumer Credit
1954. 17.12. Speech. What's Ahead for Business in 1955?
1954. 18.1. Speech. Business Outlook and Your Business
1954. 18.2. Other writing. Huge New Markets (booklet)
1954. 18.3. Speech. Business Outlook for 1955
1954. 18.4. Speech. Opportunities for Expansion in Sales 1955
1954. 18.5. Speech. What's Ahead for Business in 1955?
1955. 18.6. Speech. What's Ahead for Business in 1955?
1955. 18.7. Speech. Huge New Markets
1955. 18.8. Speech. Opportunities for Expansion in Sales in 1955
1955. 18.9. Speech. Quick Look at 1955
1955. 18.10. Speech. What's Ahead for Your Business in 1955
1955. 18.11. Speech. What's Ahead for Business
1955. 18.12. Client talk. Seven-Up Company. Letter and charts sent to John T. Tabor
1955. 18.13. Speech. Influence on Our Economy of the Trend Toward Family Life
1955. 18.14. Client talk. Eastman Kodak. Starch Analysis of Kodak Commercials and Attitude Toward Norby Program
1955. 18.15. Speech. Sales and Prospects for the Coming Year
1955. 18.16. Speech. Job for Advertising in the Continuing Expansion of Our National Economy
1955. 18.17. Speech. Economic Trends That Can Expand Hosiery Sales
1955. 19.1. Article. $40 Billion More Sales by 1956 Essential. Advertising Age, Market Data Issue, May 16
1955. 19.2. Speech. Size and Potential of International Markets Over the Next 25 Years International Advertising Association
1955. 19.3. Speech. Decision in the Markets
1955. 19.4. Speech. General Outlook for Business
1955. 19.5. Client talk. Florida Citrus Commission. Charts used in 1955 presentation
Box 19
Johnson, Arno (continued)
(36-45 of 112 folders)
1955. 19.6. Speech. Economy of 1960
1955. 19.7. Article. Annual Food Sales of $96 Billion Deemed Possible in 10 Years. Food Business, July
1955. 19.8. Client talk. United States Brewers’ Association. Economic Consequences of Proposed Regulation
1955. 19.9. Speech. Huge New Markets
1955. 19.9a. Letter. To: Mr. G. L. Howard, Advertising Manager, Elgin National Watch Company, re: jewelers talk
1955. 19.10. Speech. Changing Standards of Living That Point to Expanding Opportunity for the Furniture Industry
1955. 19.11. New Business. Anheuser Busch. Charts used for New Business presentation
1955. 19.12. Client talk. Eastman Kodak. Charts: Indicated Influence of Kodak TV Programs on Picture-Taking; Indicated Influence of Kodak TV Programs on Kodak Film Purchases
1955. 20.1. Speech. Your Marketing Outlook
1955. 20.2. Speech. Sales and Prospects for the Coming Year
1955. 20.3. Client talk. Scott Paper Company Sales Meeting. Greatest Future in History
1955. 20.4. Client talk. J.B. Williams Company. Charts prepared for C.T. Lipscomb’s use as a panelist at NARD meeting in October
1955. 20.5. Speech. Outlook for Business in General
1955. 20.6. Speech. Marketing Outlook for 1956
1955. 20.7. Speech. $40 Billion More Sales in 1956?
1955. 20.8. Speech. Job For. Advertising in the Continuing Expansion of Our National Economy
1955. 20.9. Speech. Look Ahead for Business
1955. 20.10. Speech. Advertisings' Job in the Continuing Expansion of Our Economy
1955. 20.11. Client talk. Aluminium Limited Sales Conference
1955. 20.12. Speech. More Prosperity or a Downswing?
1955. 20.13. New Business. Steinway & Sons
1955. 20.14. Speech. Marketing Outlook for 1956
1955. 20.15. Speech. Consumer Markets: How Much Spending? How Much Saving?
1955. 20.16. Speech. Look Ahead for Business
1955. 20.17. New Business. General Mills. Details re: AHJ participation in meeting
1955. 20.18. Speech. What's Ahead for Business
1955. 20.19. Article. Living Standards Must Be Taught. Challenge Magazine, Dec.
1955. 20.20. Client talk. Pan American World Airways. Summary of comments and charts used at meeting
1955. 20.21. Speech. Minnesota Mining & Mfg. Company. Details re: AHJ participation in meeting
1956. 20.22. Letter. To: Mr. Norman Strouse, re: Projections of advertising volume to parallel 1960 and 1965 opportunity
1956. 20.23. New Business. R.K.O. Comments by AHJ: Economic Trends That Can Be to the Advantage of a Motion Picture Producer
1956. 20.24. Article. 1956-1965 a $40 Billion Boom? Iron Age, Jan. 5
1956. 20.25. Speech. Sales Outlook 1956
1956. 21.1. Speech. Economic Outlook for the Grocery Business
1956. 21.2. New Business. Van Camp Seafood Company. Details re: AHJ participation in solicitation for LAO
1956. 21.3. Client talk. Wool Bureau. Memo re: Names attending presentation; and charts used
1956. 21.4. Client talk. Seven-Up Company Letter to John T. Taber, re: Soft drink consumption per capita related to change in per capita disposable income
1956. 21.5. Client talk. Davoe and Raynolds Company Inc. Details re: AHJ participation in meeting
1956. 21.6. New Business. Burlington Mills--Hosiery. Details re: AHJ participation in meeting
1956. 21.7. Speech. Sales Outlook 1956
1956. 21.8. Client talk. Pan American World Airways. Memo to Guy Mitchell re: Measure of the expanded potential for air travel that might result from fares 20-25% under present tourist fares
1956. 21.9. Speech. Business Outlook and Bank Public Relations Opportunities
1956. 21.10. Speech. Dairy Sales Outlook for 1956
1956. 21.11. Speech. Economic Outlook for 1956
1956. 21.12. Speech. Sales Outlook 1956
1956. 21.13. Speech. Keeping Tabs on the Explosive American Economy (speech was cancelled)
1956. 21.14. Letter. To: John Willem (JWT Chicago), re: California Cattle Feeders Association
1956. 21.15. Speech. Marketing in an Expanding Economy
1956. 21.16. Speech. Sales Outlook 1956--Keeping Tabs on the Explosive American Market
1956. 21.17. Speech. Today's Plan--Selling and Merchandising
1956. 21.18. Speech. What the Challenge to America Means to the Textile Industry
1956. 21.19. Speech. Sales Outlook 1956--Keeping Tabs on the Explosive American Market
1956. 21.20. Other writing. Summary of Remarks Before the AAAA Int'l. Meeting
1956. 22.1. Article. Slowdown of Business Growth Disturbing and Unnecessary. Advertising Age, Market Data issue, May 7
1956. 22.2. Speech. Job for Advertising in the Continuing Expansion of Our National Economy
1956. 22.3. Speech. Managements, Challenge in an Expanding Economy
1956. 22.4. Discussion. Increasing Consumption--the Key to an Expanding Prosperous Economy
1956. 22.5. Speech. Economic Outlook
1956. 22.6. Speech. Economic Outlook for the 1960s
1956. 22.7. Speech. What the Challenge to America Means to the Tufted Textile Industry
1956. 22.8. Speech. Economic Guideposts to Changing Your Marketing Plans
1956. 22.9. Speech. Today's Plan--Selling and Merchandising
1956. 22.10. Letter. To: Edgar B. Mooney, Jr., Bates Fabrics Incorporated, re: Consumer expenditures for clothing & accessories
Box 20
Johnson, Arno (continued)
(46-55 of 112 folders)
1956. 22.11. Client talk. Francis I. du Pont. Some Economic Changes That Mean Opportunity
1956. 22.12. Letter. To: Charles A. McQueeney, Jr., New England Confectionery Company, re: Background data on which
"1954 Was Low"
chart was based
1956. 22.13. Client talk. Pan American World Airways. Memo to: Milton S. Eisenhower, Jr. re: Projection of spending units by disposable income
1956. 22.14. Speech. Place of Industry in Our Society
1956. 22.15. Letter. To: John L. Van Zant (JWT Chicago) re: Meat Promotion Committee
1956. 22.16. Speech. Outlook for Economic Expansion and Increased Sales
1956. 22.17. New Business. Beef Council
1956. 23.1. Speech. Economic Guideposts to Changing Your Marketing Plans
1956. 23.2. Speech. Job for Advertising--Expanding Consumption to Match Productive Ability
1956. 23.3. Speech. Today's Plan--Selling and Merchandising
1956. 23.4. Speech. Factors of a Growing Market Affecting Blue Cross and Blue Shield
1956. 23.5. Speech. Changing Patterns of Distribution in the Food Industry
1956. 23.6. Article. Consumers Hold 'Master Key' to Prosperity. New York Herald Tribune, Harvey Runner column, Oct. 7
1956. 23.7. Speech. Economic Guideposts to Changing Your Marketing Plans
1956. 23.8. Article. 10% Greater Sales Opportunity in 1957--Needs 10% Greater Sales and Advertising Effort. Sales Management
1956. 23.9. Article. 'Velocity' Termed New Dimension to Reckon with in U. S. Economy--by Mr. Norman Strouse. New York Herald Tribune, Oct. 19
1956. 23.10. Speech. Economic Guideposts to Changing Your Marketing Plans
1956. 23.11. Speech. Economic Optimism with A. Factual Handle
1956. 23.12. Speech. Business Forecasts Affecting Puerto Rico
1956. 23.13. Speech. Economic Reasons Why We Can Sell More
1956. 23.14. Speech. Pharmaceutical Industry & Tomorrow's Market
1956. 23.15. Client talk. Pan American World Airways. Comments made at sales meeting
1956. 23.16. Client talk. Crompton-Richmond sales meeting
1956. 23.17. Other writing. How Expenditures for Radios & TV Sets Increased (table)
1956. 23.18. Speech. Economic Guideposts to Changing Your Marketing Plans
1957. 24.1. Speech. Economic Reasons Why We Can Sell More
1957. 24.2. Speech. Opportunity for Expansion of Meat Sales
1957. 24.3. Client talk. Raisin Advisory Board. Talk based on Wilmington S.E.C. Talk
1957. 24.4. Speech. Knowing the Customer
1957. 24.5. New Business. Safeway Stores. Based on Wilmington S.E.C. Talk
1957. 24.6. Speech. Forecast of the Future
1957. 24.7. Speech. Sales Outlook 1957-58
1957. 24.8. Client talk. Francis I. du Pont. Talk based on National Association of Purchasing Agents
1957. 24.9. Client talk. Pan American World Airways. Talk before Regional Conference.
1957. 24.10. Speech. Consumer Credit Expansion Potential
1957. 24.11. Speech. Marketing in an Expanding Economy
1957. 24.12. Speech. Sales Outlook 1957-58
1957. 24.13. Speech. Future for American Agriculture
1957. 24.14. Client talk. American Bankers Association
1957. 25.1. Speech. Economic Reasons Why We Can, and Must, Sell More
1957. 25.2. Speech. Blueprint for Tomorrow
1957. 25.3. Speech. Meeting of JWT Chicago people
1957. 25.4. Client talk. Libby McNeill & Libby. General presentation
1957. 25.5. Speech. What Are You Goint to Do about It?
1957. 25.6. Speech. Economic Reasons Why We Can, and Must Sell More
1957. 25.7. Speech. Economic Guideposts for Milk Merchandising
1957. 25.8. Letter. Suggested letter for Mr. Wm. Wright to Send to Mr. E. F. Altmaier, Mgr. Textile Fibers Division, E. I. du Pont
1957. 25.9. Article. Why Marketing Men Need More Consumer Credit Now. Printers’ Ink, May 10
1957. 25.10. Speech. Opportunity for Expansion of Beef Sales
1957. 25.11. Letter. To: Arthur Porter, re: Outlook for the building market
1957. 25.12. Article. U.S. Living Standard Must Jump 50% by 1967. Advertising Age, Market Data issue, Apr. 29
1957. 25.13. Speech. Blueprint for Tomorrow--What Are You Going to Do about It?
Box 21
Johnson, Arno (continued)
(56-64 of 112 folders)
1957. 26.1. Speech. Blueprint for Tomorrow
1957. 26.2. Other writing. Furniture Expenditures Can Expand Rapidly (table)
1957. 26.3. Letter. To: Samuel Meek, re: Some implications of Interurbia
1957. 26.4. Speech. Business Outlook for the Next 10 Years and Its Relationship to Newspaper Advertising
1957. 26.5. Speech. Packaging for a Changing Market
1957. 26.6. Article. Opportunity for Expansion of Beef Sales. Hereford Journal
1957. 26.7. Speech. Remarks at press conference on Western European markets; charts used by Dr. Reed Washington
1957. 26.8. New Business. Suchard. Meeting with Mr. Bossart
1957. 26.9. Client talk. Eastman Kodak. Suggested Introduction for booklet
1957. 26.10. Client talk. Francis I. Du Pont. Short talk before du Pont trainee group
1957. 26.11. Client talk. American National Red Cross. Income Per Capita from Annual Fund Campaign
1957. 26.12. Letter. To: William McKeehan; re: How density of population affects market for gasoline
1957. 26.13. New Business. Textile industry promotion
1957. 26.14. Article. Blueprint for Tomorrow--10 Year Opportunity--$650 Billion Production & $10 Billion Retail Drug Store Sales Possible. Drug Topics, Centennial issue, Nov.
1957. 26.15. Letter. To: Maurice Hanson, re: Aug. 29 letter from Holgar Johnson
1957. 26.16. Client talk. Scripto meeting
1957. 27.1. Speech. Consumption Must Expand 50% by 1958
1957. 27.2. Speech. Blueprint for Tomorrow
1957. 27.3. Speech. Economic and Social Trends That Can Expand Markets for Photographic Products
1957. 27.4. Speech. Economic Guideposts for Milk Merchandising
1957. 27.5. Speech. Blueprint for Tomorrow--Opportunities for Expanding Retail Drug Store Sales
1957. 27.6. Speech. Our Food Sales Potential
1957. 27.7. Client talk. Rowntree Company Limited. Meeting and talk
1957. 27.8. Speech. School of Advanced International Studies
1957. 27.9. Speech. Impact of Discretionary Consumer Spending on the Economy
1957. 27.10. Speech. Blueprint for Tomorrow--What Are You Going to Do about It?
1958. 28.1. Client talk. New Holland. Annual sales meeting
1958. 28.2. Speech. Trends in Consumer Buying Habits, Disposable Income and Future Consumption Rates
1958. 28.3. Client talk. Thomas A. Edison Industries. Potentials for Voicewriter and of Economy
1958. 28.4. Speech. Velocity of Change in Our Markets and Population
1958. 28.5. Speech. Role of Advertising in Our National Economy--Expanding Consumption to Match Productive Ability
1958. 28.6. Letter. Ford Motor Company. Letter to: Ben Donaldson
1958. 28.7. Client talk. Eastman Kodak Company. What's Ahead for Business
1958. 28.8. Speech. Same Significant Factors Influencing the Client--Future Growth of Gravure
1958. 28.9. Letter. Scott Paper Company Letter to Thomas B. McCabe
1958. 28.10. Speech. Economy of 1958-59
1958. 28.11. Letter. To: Maurice Hanson, re: Letter from Clark C. Hambley of Matchabelli
1958. 28.12. Article. Selling Ourselves Out of a Slump. Broadcasting Magazine, Feb. 24
1958. 28.13. Speech. Economic Outlook for Shopping Centers in 1958-59
1958. 28.14. Speech. 10 Year Growth Opportunities
1958. 28.15. Speech. Talk on Economy--Including Habit Lag in Cosmetics
1958. 28.16. Speech. Blueprint for Tomorrow
1958. 28.17. Speech. Opportunity for Expanding Sales of Life Insurance
1958. 29.1. Speech. Canadian Markets
1958. 29.2. Speech. What's Ahead for the American Economy
1958. 29.3. Article. $28 Billion Backlog of Consumer Demand Can Jump Sales 10% by 1959. Advertising Age, Market Data issue, May 5
1958. 29.4. Client talk. Sylvania, Meeting Board Room at Sylvania
1958. 29.5. Letter. To: Mr. Stanley Resor, re: Some thoughts on current economic situation
1958. 29.6. Other writing. Postwar History Shows Greatest Inflation in Years of Gov't. Surplus-Least Inflation in Years of Deficit (table)
1958. 29.7. Speech. What's Ahead for the American Economy
1958. 29.8. Speech. What's Ahead for the American Economy
1958. 29.9. Client talk. Johns Manville. Talk on current economic situation
1958. 29.10. Client talk. Elgin Watch Company. Off-cuff talk with Elgin executives
1958. 29.11. Speech. Scientific Marketing
1958. 29.12. Speech. Food Business of the Future
1958. 29.13. Speech. Economic Guideposts for Milk Merchandising
1958. 29.14. Speech. Consumption Must Expand 50% by 1968
Box 22
Johnson, Arno (continued)
(65-73 of 112 folders)
1958. 29.15. Letter. To: Mr. Norman Strouse, re: Future opportunities for Pacific Northwest
1958. 29.16. Speech. Outlook for the Economy in 1958-59
1958. 29.17. Other writing. Challenge of Our Economy. AHJ views as well as six other economists. Printers Ink, May 16 (interview)
1958. 29.18. Speech. Consumption Must Expand 50% by 1968
1958. 29.19. Letter. To H. F. Guenin, Jr. (JWT Chicago); re: Mattress figures
1958. 29.20. Speech. Growth of Our National Economy Will Expand Southern Markets Rapidly
1958. 30.1. Speech. Economics of a Fast Moving Age
1958. 30.2. Speech. Economics of a Fast Moving Age
1958. 30.3. Speech. Customer's Utopia of Tomorrow
1958. 30.4. Client talk. Elgin National Watch Company. The Economics of a Fast Moving Age
1958. 30.5. Other writing. Key importance of Growth (table)
1958. 30.6. Speech. Food Business of the Future
1958. 30.7. Speech. Economic and Social Trends That Point to Growth Opportunity for the Music Industry
1958. 30.8. Letter. To: S. W. Meek, re: Projections of foreign travel expenditures to 1967--could grow to exceed $6 billion in 10 yrs.
1958. 30.9. Client talk. Stouffer Corporation. Outlook for the Food Industry
1958. 30.10. Speech. Economic Outlook
1958. 30.11. Speech. Economic Guideposts for Milk Merchandising
1958. 30.12. Letter. To: S. W. Meek, re: Pan American, transatlantic fares
1958. 30.13. Speech. Opportunity Is Yours
1958. 31.1. Article. Schlitz Brewing Company. Good Year for Quality Products
1958. 31.2. Speech. Status of Our Economy Today and Tomorrow
1958. 31.3. Speech. Economic Outlook
1958. 31.4. Speech. Growing Importance of Advertising in Our American Economy
1958. 31.5. Client talk. Schlage Lock Company. Talk based on Ebasco
1958. 31.6. New Business. Pacific Gas & Electric; Fuller Paint Company. Talks based on Ebasco
1958. 31.7. Speech. Is the Recession Receding? Town Hall
1958. 31.8. Speech. $30 Billion Backlog of Consumer Demand Awaiting Activation by Advertising
1958. 31.9. Speech. Opportunities for Market Expansion
1958. 31.10. Speech. Food Business of the Future
1958. 31.11. Speech. Threefold Expansion of Foreign Travel in 10 Years: Over $61 Billion Possible by 1969
1958. 31.12. Client talk. McGraw-Edison. Talk based on Ebasco
1958. 31.13. Speech. Blueprint for Tomorrow
1958. 32.1. Speech. Economic Changes That Mean New Markets
1958. 32.2. Speech. How Rising Standards of Living Can Expand Markets and Trade
1958. 32.3. Speech. Food Business of the Future
1958. 32.4. Speech. Economic Guideposts for Milk Merchandising
1958. 32.5. Speech. Blueprint for Tomorrow
1958. 32.5a. Letter. To: N. Strouse, re: 1959-60 opportunities for growth in business
1958. 32.6. Client talk. Oneida Ltd. Talk at sales meeting
1958. 32.7. Speech. America's Economy Today
1959. 32.8. Client talk. Pan American World Airlines. Potential in European Travel Is Tenfold Greater Than Actually Realized
1959. 32.9. New Business. Kingsberry Homes (Lumber Fabricators, Inc.). Some Factors That May Influence the Market for Summer Homes
1959. 32.10. Speech. Setting Our Sights for the '60's
1959. 32.11. Speech. Your Marketing Opportunities 1959-60
1959. 32.12. Other writing. Glassware trends: three charts (table)
1959. 32.13. Speech. Food Market Can Expand Sixty Per Cent Next Ten Years
1959. 32.14. New Business. National Lead Company. Meeting.
1959. 32.15. Article. World Trade Boom Ahead with Rapid Advances in Living Standards. Advertising Age, Market Data issue, Apr. 20
1959. 33.1. Speech. Your Sales Future--Opportunity for Increased Consumption of Eggs & Poultry Through Increased Promotion
1959. 33.2. Speech. Economic Guideposts for Milk-Merchandising
1959. 33.3. Speech. Future Opportunities for the Dairy Industry
1959. 33.4. Speech. Trading Areas--Becoming Obsolete
1959. 33.5. Speech. How Advertising Stimulates Improvement of Living Standards & Expansion of Trade
Box 23
Johnson, Arno (continued)
(74-80 of 112 folders)
1959. 33.6. Letter. To: S. W. Meek, re: Growth in Red Cross Endowment Fund
1959. 33.7. Speech. Marketing Tomorrow
1959. 33.8. Speech. Current Economic Outlook
1959. 33.9. Speech. World Trade Boom Ahead with Rapid Advances in Living Standards in Western Europe and U.S.
1959. 33.10. Speech. Setting Our Sights for the Sixties
1959. 33.11. Speech. Setting Our Sights for the Sixties
1959. 33.12. Client talk. Lever Brothers. Trends in the U.S. Economy
1959. 34.1. Speech. Marketing Today and Tomorrow
1959. 34.2. Speech. Economic Guideposts for Milk Merchandising
1959. 34.3. Speech. Setting Our Sights for the Sixties
1959. 34.4. Speech. Setting Our Sights for the Sixties
1959. 34.5. Speech. Setting Our Sights for the Sixties
1959. 34.6. Speech. Advertising in the Sixties
1959. 34.7. Article. Decade of Retail Expansion 1960-1970. Profit Parade section, Haire Publications, Dec.
1959. 34.8. Letter. To: NAS-NRC Conference Committee on Beef, re: Beef for Tomorrow
1959. 34.9. Article. $115 Billion Consumer Food Potential by 1970--Up 60%. Food Topics, Jan.
1959. 34.10. Client talk. Owens Illinois Management Meeting. Let's Set Our Sights Toward '70
1959. 34.11. Client talk. Kraft. Four charts used at meeting
1959. 34.12. Article. House & Home. Round table report on tight money
1960. 35.1. Speech. Setting Our Sights for the ‘60s
1960. 35.2. Client talk. Oscar Mayer. Setting Our Sights for the ‘60s
1960. 35.3. Speech. Setting Our Sights for the ‘60s
1960. 35.4. Client talk. Rice Industry. Food in the Sixties: Opportunity for Expansion of Rice Consumption
1960. 35.5. Client talk. United States Brewers Foundation. Setting Our Sights for the Sixties
1960. 35.6. Speech. From Habit-Lag to Habit-Leap in the Magic Sixties
1960. 35.7. Speech. Setting Our Sights for the Sixties
1960. 35.7a. Client talk. McGraw-Edison Company. Setting Our Sights for the Sixties
1960. 35.7b. Client talk. New Holland. Setting Our Sights for the ‘60s
1960. 35.8. Speech. Marketing Opportunities during the Next Decade
1960. 35.9. Letter. To: George Dibert, re: New business--wheat promotion
1960. 35.9a. Letter. To: Harry A. Lee, re: Statement by the Hon. Maxwell Stamp on dollar crisis
1960. 35.10. Article. 1960 Slowdown Can Be Reversed by 1961. Advertising Age, Market Data issue, Apr. 18
1960. 35.10a. Speech. Setting Our Sights for the ‘60s
1960. 35.11. Speech. Economic Guideposts for Milk Merchandising
1960. 35.12. Speech. Setting Our Sights for the Sixties--an Examination of Our Marketing Opportunities
1960. 35.13. Speech. Marketing Opportunities in the Sixties
1960. 36.1. Speech. Future of Retailing in the ‘60s--And What It Means to the Point-of-Purchase Producers
1960. 36.2. Letter. To: Mr. William F. Wright, re: The economy 1960-1961
1960. 36.3. Speech. How Fabulous Will the 1960s Be?
1960. 36.4. Speech. Food in the Sixties--Opportunity for Expansion of Rice Consumption
1960. 36.5. Speech. Consumer Credit Potential in the ‘60s
1960. 36.6. Speech. Marketing Opportunities in the Sixties
1960. 36.7. Speech. Marketing Opportunities during the Next Decade
1960. 36.8. Speech. Boom Ahead in World Trade with Rapid Advances in Living Standards
1960. 36.9. Speech. World Trade and Travel Boom Ahead Sparked by Rapid Rise of Living Standards
1960. 36.10. Client talk. United States Brewers Foundation. Rheingold meeting
1960. 36.11. Speech. Marketing Opportunities in the Sixties
1960. 36.12. Speech. Opportunities for Expansion in the Food Market in the Sixties
Box 24
Johnson, Arno (continued)
(81-87 of 112 folders)
1960. 37.1. Client talk. Jos. Schlitz Brewing Company. Planning for the Future--Trends and Changes that May Affect Beer Potentials in the Next Decade
1960. 37.2. Speech. Economic Guideposts for Milk Merchandising
1960. 37.3. Speech. Role of Advertising Research in Expanding Our Economy
1960. 37.4. Speech. Marketing Impact of Population Trends
1960. 37.5. Letter. To: Mr. Meek, re: Monetary Policy--Its Relation to Inflation and Standard of Living
1960. 37.6. Client talk. Reader’s Digest. Talk to sales & advertising executives based on
"Selling to Tomorrow's Consumer"
1960. 37.7. Speech. Selling to Tomorrow's Consumer
1960. 37.8. Speech. JWT Board of Directors Meeting
1960. 37.9. Speech. Selling Tomorrow's Consumer
1961. 37.10. Letter. To: Mr. Tom O'Grady, re: Income and occupation as an influence on beer potential
1961. 37.11. Speech. Selling Tomorrow's Consumer
1961. 37.12. Client talk. Lever Brothers Company. Opportunities for Expansion in the Grocery Products Market in the 1960s
1961. 38.1. Speech. Selling to Tomorrow's Consumer
1961. 38.2. Letter. To: Mr. Samuel Meek, re: Advertising, a Dynamic Force in the Democratic Process
1961. 38.3. Speech. Selling to Tomorrow's Consumer
1961. 38.4. Speech. Citizen’s National Bank. Selling to Tomorrow's Consumer
1961. 38.5. Speech. United States Economy--Present and Future
1961. 38.6. Speech. Advertising--a Dynamic Factor in Economic Growth
1961. 38.7. Speech. World Economy
1961. 38.8. Client talk. Francis I. Du Pont. Selling to Tomorrow's Consumer
1961. 38.9. Speech. Advertising--a Dynamic Force in Economic Growth
1961. 38.10. Speech. Selling to Tomorrow's Retail Consumer
1961. 38.11. Speech. Economic Guideposts for Milk Merchandising
1961. 38.12. Client talk. Oscar Mayer. Selling to Tomorrow's Consumer
1961. 38.13. Speech. Selling to Tomorrow's Consumer
1961. 38.14. Article. U. S. Living Standard Can Rise 55% by 1971. Advertising Age, Market Data issue, May 8
1961. 38.15. Speech. Advertising--a Dynamic Force in Economic Growth
1961. 39.1. Speech. Vigorous Business Recovery Ahead?
1961. 39.2. Speech. Vigorous Business Recovery Ahead?
1961. 39.3. Client talk. Mobile Homes Manufacturing Association. Business Recovery and Expansion of the Mobile Home Market
1961. 39.4. Speech. Music Industry--Growth Opportunities and Marketing Challenges of the Next Decade
1961. 39.5. Speech. Explosive Growth of World Markets Ahead
1961. 39.6. Speech. Explosive Growth of World Markets Ahead
1961. 39.7. Client talk. Hospital Saving Association of Chapel Hill. Economic Trends of Importance to Blue Cross & Blue Shield
1961. 39.8. Speech. Changing Characteristics of the Population
1961. 39.9. Speech. Expanding Needs of Consumers and the Expanding Potential for Consumer Credit
1961. 39.10. Speech. Opportunities for Expansion in the Food Market
1961. 39.11. Letter. To: Mr. S. W. Meek, re: Four fallacies relating to inflation
1961. 40.1. Other writing. Explosive Growth of World Markets. Faye Henle (WOR) interview for Your Pocketbook radio program
1961. 40.2. Speech. Changing Characteristics of the Population
1961. 40.2a. Speech. Advertising--The Positive Force in Economic Growth and Better Living Standards
1961. 40.3. Letter. To: Henry Flower, re: Life insurance premiums versus disposable income and personal saving
1961. 40.4. Speech. Advertising--The Positive Force in Economic Growth and Better Living Standards
1961. 40.5. Speech. Unwrapping the Future
1961. 40.6. Client talk. Francis I. du Pont. Economic Changes Affecting Your Economy
1961. 40.7. Speech. Economic Changes Affecting Your Market
1961. 40.8. Speech. Vigorous Business Recovery Ahead?
1961. 40.9. Speech. Vigorous Business Recovery Ahead?
Box 25
Johnson, Arno (continued)
(88-94 of 112 folders)
1961. 40.10. Speech. Profit Opportunities in Selected Markets
1961. 40.11. Speech. JWT Board of Directors Meeting
1962. 40.12. Speech. Vigorous Business Recovery Ahead?
1962. 40.13. Speech. Vigorous Business Recovery Ahead?
1962. 40.14. Client talk. American Bankers Association. Some Economic Trends to Be Considered in Bank Advertising Plans
1962. 40.15. Speech. Where Do We Stand?
1962. 40.16. Client talk. National Fisheries Institute. Economic Trends Point to Growth in Market Potentials for Fish and Shell Fish
1962. 41.1. Client talk. American Bankers Association. Some Economic Trends to Be Considered in Bank Advertising Plans
1962. 41.2. Client talk. Pan American World Airways. The Potential in European Travel Is Tenfold Greater than Actually Realized
1962. 41.3. Client talk. Ford Dealer Association. The 7½ Million Car Market
1962. 41.4. Speech. Vigorous Business Growth Ahead
1962. 41.5. Speech. Some Economic Trends to Be Considered in Financial Plans
1962. 41.6. Speech. Where Do We Stand?
1962. 41.7. Speech. Vigorous Business Growth Ahead--If We Sell
1962. 41.8. Client talk. Radio Corporation of America. The Economic Outlook and its Advertising Implications
1962. 41.9. Article. Vigorous Recovery and Price Stability Possible in 1962-63 if We Increase Advertising to Expand Consumption. Advertising Age, Market Data issue, May 14
1962. 41.10. Speech. Some Economic and Social Trends Affecting Recreation Planning--The Task to Achievement--Optimum Utilization of America's Facilities
1962. 41.11. Speech. Speech before agency leaders from outside the U.S.
1962. 41.12. Speech. Why Advertising Education Is Important
1962. 41.13. Letter. To: Tom Sutton, re: Consumer markets by income groups (made by Harry Henry of Thomson Organization Ltd)
1962. 41.14. Client talk. Radio Corporation of America. The Economic Outlook and its Advertising Implications
1962. 41.15. Speech. Changing Characteristics of the Population
1962. 41.16. Client talk. Francis I. du Pont. Vigorous Recovery and Price Stability Possible in 1962-63
1962. 41.17. Letter. To: Howard Brundage, re: Investment Committee meeting (current economic situation)
1962. 41.18. Speech. Changing Characteristics of the Population
1962. 41.19. Speech. Summary of Current Economic Situation
1962. 42.1. Speech. Dynamic Trends in World Markets
1962. 42.2. Other writing. Are We Shackling Economic Growth by Overlooking the Consumer? (booklet)
1962. 42.2a. Letter. To: Harry A. Lee (JWT San Francisco), re: Booklet, questions by Mr. Vesper (Standard Oil)
1962. 42.3. Article. Western Europe--a $12 Billion Advertising Potential by 1972. Media Agencies Clients, Sept. 10
1962. 42.4. Letter. To: Norman Strouse, re: Misleading interpretation that rise in ratio of advertising to sales implies a decrease in advertising effectiveness
1962. 42.5. Speech. Economic Guideposts in Milk Merchandising
1962. 42.6. Letter. To: 22 VPs (suggested by E.G.Wilson) for Board of Directors Meeting, re: Summary of current economic situation
1962. 42.7. Article. Dynamic Growth in World Markets Ahead. International Trade Review, Nov.
1962. 42.8. Other writing. Answers to questions (attached) submitted by S.W.Meek
1962. 43.1. Speech. World Markets for Athletic Goods (given by John Van Zant)
1962. 43.2. Speech. Changing American Community
1962. 43.3. Speech. Changing American Community
1962. 43.4. Speech. Impromptu talk to Advertising Club of The Hague (visitors)
1962. 43.5. Client talk. Francis I. du Pont. Some Factors Pointing to Future Investment Growth
1962. 43.6. Letter. Summary of Current Economic Situation
1962. 43.7. Speech. Factors Affecting Our Business Growth in Coming Years; used as basis for article in The World of Advertising issue of Advertising Age, Jan. 15, page 286
1962. 43.8. Client talk. Scott Paper Company. Some Factors Pointing to Future Growth of the Market-For Food and Household Products
1962. 43.9. Letter. Summary of Current Economic Situation
1962. 43.10. Letter. Summary of Current Economic Situation
1962. 43.11. Client talk. Need for Sales to Match Productive Ability
1963. 43.11a. Speech. Rerun of AMA talk
1963. 43.12. Speech. Some Factors Pointing to Future Shopping Center Growth
1963. 43.13. Client talk. Pan American World Airways. Dynamic Growth in World Markets Ahead
1963. 43.14. Speech. Review and Forecast Time
1963. 43.15. Letter. Summary of Current Economic Situation
1963. 43.16. Speech. Need for Sales to Match Productive Ability
1963. 43.17. Speech. Changing American Community
1963. 43.18. Speech. Researching Dynamic Market Trends that Will Affect Your Growth and Profits
Box 26
Johnson, Arno (continued)
(95-100 of 112 folders)
1963. 43.19. Speech. Changing Economic Conditions Affecting Market Strategy
1963. 43.20. New Business. Pacific Telephone & Telegraph. Changing Economic Conditions Affecting Market Strategy
1963. 43.21. Speech. Are We Prepared to Unshackle Economic Growth?
1963. 43.22. Client talk. National Fisheries Institute. Economic Patterns--Some Factors Pointing to Future Growth of the Market for Fish & Shell Fish
1963. 44.1. Article. Are We Prepared to Unshackle Economic Growth? Advertising Age, Market Data issue, May 6
1963. 44.2. Speech. Economic and Social Trends Affecting Your Market Opportunities and Distribution
1963. 44.3. Client talk. Quaker Oats Company. Economic and Social Trends Affecting Your Market Opportunities and Distribution
1963. 44.4. Speech. World Agricultural Prosperity in 1968--And Beyond
1963. 44.5. Speech. Increasing Economic Role of Advertising
1963. 44.6. Speech. Need for Sales to Match Production Ability
1963. 44.7. Speech. Stop Underestimating Your Sales Potentials
1963. 44.8. Letter. To: Mr. S. W. Meek, re: Comments on U.S. Steel Corporation Annual Report
1963. 44.9. Client talk. Scott Paper Company. Some Factors Pointing to Future Growth of the Market for Food and Household Products
1963. 44.10. Other writing. Isn’t the Consumer the Real Key to Continued Economic Growth? (booklet)
1963. 44.11. Speech. World-Wide Opportunity for Better Living Standards
1963. 44.12. Letter. To: William L. Banks, re: Discretionary spending power
1963. 44.13. Article. World-Wide Opportunity for Better Living Standards, AAAA reprint of Harvard talk (See #11)
1963. 44.14. Client talk. Scott Paper Company. Some Factors Pointing to Future Growth of the Market for Food and Household Products
1963. 45.1. Client talk. United States Brewers Association. Planning for the Future and Changes that May Affect Beer Potentials in the Next Decade
1963. 45.2. Speech. Stop Underestimating Your Sales Potentials
1963. 45.3. Speech. Changing Economic Conditions Affecting Market Strategy
1963. 45.4. Speech. Population Studies: 5 Changing Characteristics of the Population that Will Affect Planning for the Super-City of Tomorrow (Faye Henle, WOR, interview on Super-City of Tomorrow)
1963. 45.5. Speech. Isn't the Consumer the Real Key to Continued Economic Growth?
1963. 45.6. Speech. Some Factors Pointing to Future Growth of the Market for Food, Household, and Personal Care Products
1963. 45.7. Speech. Changing American Community
1964. 46.1. Client talk. Scott Paper Company. Some Factors Pointing to Future Growth of the Market for Food, Household, and Personal Care Products
1964. 46.2. Speech. Developing and Expanding Domestic Markets for Agricultural Products
1964. 46.3. Client talk. United States Brewers Association. Planning for the Future--Trends and Changes that May Affect Beer Potentials in the Next Decade
1964. 46.4. Speech. Stop Underestimating Your Sales Potentials
1964. 46.5. Speech. Promise of 1974
1964. 46.6. Speech. Isn't the Consumer the Real Key to Continued Economic Growth?
1964. 46.7. Speech. Economic and Social Trends Affecting Market Opportunities for Agricultural Products
1964. 46.8. Client talk. 7 food clients.
1964. 46.9. Speech. Our Economy and Opportunities for Growth
1964. 46.10. Speech. Economic and Social Trends Affecting Market Opportunities for Agricultural Products
1964. 46.11. Speech. Isn't the Consumer the Real Key to Continued Economic Growth?
1964. 46.12. Speech. Marketing Profile--10 Factors that Can Mean More Sales
1964. 46.13. Article. Need Ad Push; Consumer Sales Lag. Advertising Age, Market Data issue, May 4
1964. 46.14. Speech. U.S. Market-Picture of Dynamic Changes & Expanding Potentials
1964. 46.15. Speech. Tomorrow's Tomorrow
Box 27
Johnson, Arno (continued)
(101-106 of 112 folders)
1964. 47.1. Speech. Areas of Opportunities in Projections
1964. 47.2. Speech. U.S.Market--Picture of Dynamic Changes
1964. 47.3. Speech. Changing American Community
1964. 47.4. Speech. Background of Planning and Progress
1964. 47.5. Speech. Changing American Community--Its Impact on Public Relations in the South
1964. 47.6. Speech. Challenge of Our Times
1964. 47.7. Speech. Decade of Opportunity--1964 to 1974
1964. 47.8. Speech. Sixties Still Got a Lot to Give--Newspapers
1964. 47.9. Speech. Improvement in Consumer Standard of Living Key to Free World Economic Growth
1964. 47.10. Speech. Decade of Opportunity--To 1974
1964. 47.11. Speech. Decade of Opportunity--1965 to 1975
1964. 48.1. Discussion. Advertising Mix--Teamwork for Plus Sales
1964. 48.2. Article. Look Forward--Not Backward. Advertising Age, Centennial Issue, Dec. 7
1965. 48.3. Speech. Decade of Opportunity--1965 to 1975
1965. 48.4. Speech. American Economy's Impact on the Bike Boom
1965. 48.5. Article. Discretionary Spending Power and Consumer Credit. Advertising Age, Mar. 1; American Banker, Mar. 16; Journal Commerce, June 1
1965. 48.6. Speech. Growth of the Economy--1965 to 1975
1965. 48.7. Speech. Decade of Opportunity--1965 to 1975
1965. 48.8. Article. Inadequate Growth of Advertising Threatens Our Future. Advertising Age, May 24
1965. 48.9. Speech. Decade of Opportunity--1965 to 1975
1965. 48.10. Speech. Decade of Opportunity--1965 to 1975
1965. 48.11. Speech. Decade of Opportunity--1965 to 1975
1965. 48.12. Client talk. Institute of Life Insurance. The U. S. Economy in the Next Decade
1965. 48.13. Speech. Decade of Opportunity Worldwide--1965 to 1975
1965. 48.14. Speech. Decade of Opportunity--1965 to 1975
1965. 48.15. Speech. Decade of Opportunity--1965 to 1975
1965. 48.16. Article. Annual Food Sales of $125 Billion Possible in 10 Years--by 1975. Food Business, Sept.
1965. 49.1. Speech. Golden Decade for Floor Covering 1966-1975
1965. 49.2. Speech. Decade of Opportunity Worldwide--1965-1975
1965. 49.3. Speech. Framework of American Markets in 1975
1965. 49.4. Client talk. Burry Biscuit. The Decade of Opportunity Worldwide--1965 to 1975, plus Cookie tables
1965. 49.5. New Business. Armour & Company. The Decade of Opportunity Worldwide--1965 to 1975, plus Meat and Fish tables
1966. 49.6. Speech. Decade of Opportunity for Marketing--1966 to 1975
1966. 49.7. Speech. Decade of Opportunity for Marketing--1966 to 1975
1966. 49.8. Speech. Decade of Opportunity 1966 to 1975...Newspapers
1966. 49.9. Speech. Advertising's Biggest Job--Jobs
1966. 49.10. Speech. Role of Advertising in Economic Growth
1966. 49.11. Speech. Economist's View of the Food Service Industry
1966. 49.12. Speech. Marketing's Biggest Job--Jobs
1966. 49.13. Article. Advertising's Biggest Job--Jobs. Advertising Age, Market Data issue, Apr. 25
1966. 49.14. Speech. Decade of Opportunity for Marketing 1966 to 1976
1966. 49.15. Speech. Decade of Opportunity--1966 to 1976
Box 28
Johnson, Arno (continued)
(107-112 of 112 folders)
1966. 50.1. Speech. Decade of Change--1966 to 1976
1966. 50.2. Speech. Retailing in the Economic Picture
1966. 50.3. Speech. Economist's View of the Food Service Industry
1966. 50.4. Speech. Decade of Opportunity for Marketing
1966. 50.5. Speech. Magazines in a Growing Economy
1966. 50.6. Letter. To: Gilbert R. Palen (JWT Chicago), re: Population projections to 1985
1966. 50.7. Client talk. United States Playing Card Company sales congress. The Decade of Opportunity--1966 to 1976
1966. 50.8. Speech. Decade of Opportunity
1966. 50.9. Letter. Summary of current economic situation (for E.G.Wilson)
1966. 50.10. Speech. Decade of Opportunity for Motor Bus Transportation--1967-1977
1966. 50.11. Speech. Decade of Opportunity 1967-1977
1966. 50.12. Speech. Decade of Opportunity for Food Service--1967-1977
1966. 50.13. Speech. Economist's View of the Food Service Industry; the Decade of Opportunity--1967-1977
Johnson, Arno (writings not part of notebooks)
1930. Article. Lost Speculative Profits and Slow Business--The Manufacturers' Problem. The Annalist
1932. Speech. Determining What the Consumer Wants
1940. Article. New Census Shows City Suburbs Are Fastest Growing Markets. Sales Management
1943. Article. War Time Population Shifts, Shuffle Major U.S. Markets. Advertising Age
1945. Article. Retail Trade Goals in $145 Billion Economy. The Music Trades
1948. Other writing. Market Potentials, 1948 (booklet)
1963. Article. Advertising to Sustain Rapid Growth throughout Next Decade Says Advertising Agency Economist. Yale Daily News, Special issue
1963. Article. Stop Underestimating Your Sales Potentials
1964. Article. Patterns of Growth in the United States Economy. American Water Works Association Journal
1967. Article. Consumption Lag Threatens Growth. Advertising Age
1967. Article. Decade of Opportunity Ahead, 1967-1977.
1967. Speech. Home Buildings' Decade of Opportunity 1967-1977
Johnson, Brian
1991. Speech. T-Way of New Business
Johnston, Don
(1-8 of 52 folders)
1971. Speech. Responsibility of Management
1974. Speech. Advertising and Marketing Today and Tomorrow
1973. Speech. Annual Meeting
1974. Speech. Annual Meeting
1974. Speech. Corporate Brand
1972. Speech. Excerpts from Tarrytown Speech
1974. Speech. Global Challenge to Communicators: Protecting Resources and Environment
1974. Speech. Multi-National Advertising Agency
Box 29
Johnston, Don (continued)
(9-23 of 52 folders)
1974. Other writing. Two Myths and One Outrageous Theory about International Advertising (notes)
1974. Other writing. We are Ready to Meet Change with Change (pamphlet)
1975. Speech. Advertising and Media: Influencing Opinions
1975. Article. Article of Federation
1975. Speech. Changing Marketplace
1975. Speech. Corporate Brand
1975. Article. Corporate Communications and the Consumer
1975. Other writing. European Managers Meeting, Vienna (notes)
1975. Other writing. FDA Talk (notes)
1975. Speech. Future Corporate Communications Seminar
1975. Speech. Institute of Life Insurance
1975. Speech. Media Relations Program
1975. Other writing. My Plans for JWT (interview)
1975. Speech. New Business Seminar/Harrison House
1975. Speech. Shareholders Meeting
1976. Speech. Annual Meeting
1976. Speech. Desensitization
1976. Speech. Desensitization of America
1976. Speech. Seminar Address
1976. Speech. Speech to FDA Chairmen, San Francisco
1976. Speech. Statement to AAF Convention
1977. Speech. American Consumer: Myth and Reality
1977. Speech. Annual Meeting
Circa 1977. Speech. Consumer of the '80s: A Preview
1977. Speech. JWT Change
1977. Speech. Introductory remarks at CLIO Awards
1977. Speech. Speech to European Managers
1977. Speech. Violence on Television
1978. Speech. Annual Meeting
1978. Speech. Crisis in Branding
1978. Speech. Hazardous Journey
1978. Speech. History of JWT
1978. Speech. Illiteracy--The Communications Cancer
1978. Speech. Myth and Realith in the Advertising Agency Business
1978. Speech. What is a Brand? And How Does It Travel?
1978-1987. Other writing. Memoranda and miscellaneous
Box 30
Johnston, Don (continued)
(24-42 of 52 folders)
1979. Speech. Financial Analysts Meeting
1979. Speech. How the Future Looks from the Chairman's Chair
1979. Other writing. JWT in 1974 and JWT in 1979 (notes)
1979. Other writing. Leadership at JWT (pamphlet)
1979. Speech. Opening in Office (presentation)
1979. Speech. Re-Examination of the Process of Branding, 2 versions
1979. Speech. To Managers of Worldwide Agency, San Francisco
1979. Article. Up the Agency Ladder. MBA Executive, Oct.
1979. Other writing. What JWT Stands for (pamphlet)
1980. Speech. 1980s: An Advertising Perspective
1980. Speech. Annual Meeting
1980. Speech. Client dinner
1980. Speech. Euro-Advertising
1980. Speech. Interview with Don Johnston (JWT Bombay)
1980. Article. JWT Chief Sees Talent Shortage, More Mergers, Expansion Ahead. Advertising Age, Nov. 13
1980. Speech. Remarks to the JWT Company Board of Directors Dinner
1980. Speech. Social Responsibility of Advertising
1980. Speech. Texas Bank
1980. Speech. To Hill and Knowlton
1981. Speech. 1980-1990: Marketing Revolution
1981. Speech. 1980s: An Advertising Perspective
1981. Speech. AAAA--Accepting Chairmanship
1981. Speech. AAAA Annual Meeting Introductory Remarks
1981. Speech. AAAA Media Day: Keynote Address
1981. Speech. Board of Directors Meeting JWT Company
1981. Speech. Boy Scouts of America Lunch-O-Ree
1981. Speech. Branded Products at the Crossroads
1981. Speech. Communications Services: The Case for a New Growth Perspective
1981. Speech. Dinner Introduction of Professor Arthur Laffer
1981. Speech. Euro-Advertising Management Meeting
1981. Other writing. European Regional Operations (presentation)
1981. Speech. Ford Field Service Presentation
1981. Speech. If Advertising were Our Client, What Would We Tell Him?
1981. Speech. International Client Meeting
1981. Speech. JWT Recruit Program
1981. Other writing. London Client Evening (presentation; some pages missing)
1981. Speech. London Client Presentation
1981. Speech. Managing Change: the Impact of New Media Developments within a Changing Marketing Environment
1981. Speech. Process of Self-Regulation in Advertising
1981. Speech. Quick Tour through the Past, Present and Future of Advertising
1981. Speech. Re-examination of the Process of Branding
1981. Speech. Tape for Unilever Meeting
1981. Speech. Trends in American Advertising
1981. Speech. United Way
1982. Speech. 1983 Planning and Backup (presentation)
1982. Speech. After Dinner Speech in Tribute to Year Anniversary of JWT and the Phillipines
1982. Speech. Annual Meeting of Stockholders (presentation)
1982. Speech. B'nai B'rith Dinner
Box 31
Johnston, Don (continued)
(43-52 of 52 folders)
1982. Other writing. Denis Lanigan Anniversary (notes)
1982. Speech. Dinner for David Orr
1982. Speech. FDAF Chairman
1982. Speech. JWT Group
1982. Speech. Latin American Managers Meeting (speech and notes)
1982. Speech. New Future for Personal Selling
1982. Article. Possible Defensive Tactics. Progressive Grocer, Mar.
1982. Speech. Present and the Future Role of Multi-National Agencies, Possible Trends and Current Problems and Pitfalls
1982. Speech. Presentation to Security Analysts
1982. Speech. Proprietary Association Dinner
1982. Speech. Report of Chairman to the AAAA
1982. Other writing. Role of the Board (mission statement)
1982. Speech. Speech to Trainees
1982. Speech. Speech to Trainees-JWT Around the World Agency Overview
1983. Speech. Analysts Presentation
1983. Speech. JWT Group presentation
1983. Speech. Remarks at Board meeting
1983. Speech. Road Show Financial Analysts
1983. Speech. Tribute to Tom Sutton and Augusto Di Angelo
1984. Speech. Analysts Presentation
1984. Speech. Annual Meeting
1984. Speech. Marketing in the Global Village
1984. Speech. Opening of Epcot Forum
1984. Speech. Security Analysts Meeting
1984. Speech. Untitled
1984. Speech. Zen and the Value of an Idling Engine
1985. Speech. Analysts Presentation
1985. Speech. JWT Group Shareholders Meeting
1985. Speech. NYC Council on Economic Education
1985. Speech. Paine Webber Conference
1985. Speech. Speech to the Council on Economic Education
1985. Speech. Statement to Board of Directors
1985. Article. Who Will Lead the Thompson Company in the Year 2000? J. Walter Thompson News, June
1986. Speech. How to Become an Advertising Man or Woman and Sundry Related Topics
1986. Speech. Marketing in the Global Village
Box 32
Jones, Alun
(2 folders)
1975. Speech. Speech at ANA Financial Workshop
1976. Speech. Agency is a Business
1977. Speech. Society of Business and Economic Writers
1978. Speech. Growth and Return on JWT Investment
1979. Speech. Financial Analysts presentation
Jones, Hugh H.
1973. Speech. Factories Make Products, Consumers Buy Brands: How Come?
1973. Speech. Ethics in Advertising
Jones, John Philip
1994. Speech. When Ads Work: New Proof of How Advertising Triggers Sales
Jones, Richard P.
(2 folders)
1960. Article. Understanding the Changing Agency
1966. Article. Computers in Media at JWT
1967. Article. Computer Editorial (2 versions)
1967. Article. Spanish-language Market in U.S.
1969. Speech. Outdoor Medium-American Style
1970. Speech. If You've Got It--Flaunt It
1971. Article. Problems of Overchoice (speech and article, 2 versions)
1973. Speech. Allocation of Advertising Funds
1973. Speech. Concept of Effective Reach
1974. Speech. How are 'Positions' Compared in Media
1975. Speech. Outdoor's Pot of Gold
1975. Article. Media Directors View Today's Newspaper Needs and Future
1975. Speech. Newspapers for Advertising Age
Joyce, Timothy
(2 folders)
1964. Speech. Setting Targets in Advertising Research
1967. Article. Advertising's Major Role? Bolstering Brand Loyalty
1967. Article. New Technique for Studying Reading Behaviour
1972. Speech. Personality Classifications of Consumers
1973. Other writing. Better Way to Measure Magazine Audiences (pamphlet)
1973. Speech. Methods of Measuring Magazine Audiences
JWT Archives Staff
1984-1986. Other writing. Histories of JWT
JWT Chicago Office Staff
Undated. Other writing. Text for an informational booklet
JWT Consumer Centre (Toronto)
1993. Other writing. Marketing in Crisis (report)
JWT Research Dept.
Circa 1983. Other writing. Thought for Food (report)
Kaatz, Ronald B.
1981. Speech. Future's Not What It Used To Be!
1982. Speech. In Search of what the Ratings Hide
1982. Article. You Can Do It Yourself! Marketing and Media Decisions, Apr.
1983. Speech. Remarks at OAAA Convention
1983. Article. How Winds Helped Salvage a Dreary TV Season. Advertising Age, Apr. 25
1984. Other writing. Conversation with Ron Kaatz (interview)
1984. Article. Local Cable Ads: Simplicity Aimed at Selling. Marketing and Media Decisions, Nov.
1984. Article. Problems in Insuring Effective Ad Exposure. Broadcasting, May 21
1984. Speech. What the Ratings Aren't Telling Us
1985. Other writing. Cable Advertiser's Handbook (book)
1985. Article. Mediology. Marketing and Media Decisions, Nov.
1985. Article. Solving Problems in New Ways: A Research Challenge! Journal of Advertising Research, June/July
1986. Speech. Zapping and the Hundredth Money
Undated. Speech. American Mediaman Abroad
Undated. Speech. Intrapreneur (sic) in the Media Department
Box 33
Kalasunas, Michael
1983. Speech. Advertising Cookies and Crackers
1986. Article. Agency Research: Myth and Legend. Journal of Advertising Research, Dec.-Jan.
Kalupa, Mark
1981. Speech. Canadian Sales Meeting
1983. Speech. Monroe Auto Equipment
Katz, William A.
(3 folders)
1980. Article. Sliding Schedule of Advertising Weight. Journal of Advertising Research, Aug.
Keane, Jack
1971. Speech. Spanning the Staff Management-Top Management Opportunity Gap
Kelly, Andrew
1986. Article. Eating off the Fat of the Land. Once Over Lightly, Jan.
Kemp, Herb
1980. Speech. Getting More Out of Your Agency (Quaker International Seminar)
Kennedy, James
Circa 1981. Article. There's Life in Advertising
Kennedy, William D.
1936. Article. Prodigal Son's Father
Kerasiotis, Chris
1977. Article. Greeks Have a Word for It. JWT News, Sept.
Kim, Peter
1990. Article. Perspective on Brands. Journal of Consumer Marketing, Fall
King, Stephen
(6 folders)
1969. Speech. Inter-Media Decisions: Implications for Agency Structure
1974. Speech. What is a Brand?
1975. Speech. MRS Conference
1975. Article. Practical Progress from a Theory of Advertisements
1975. Speech. Research from the Inside and the Outside
1978. Other writing. Crisis in Branding (report)
1978. Article. New Brands: Barriers to Entry?
1983. Other writing. Conversation with Stephen King (interview). JWT News, Sept.
1985. Other writing. Crisis in Branding (report)
1986. Other writing. Tool Kit (handbook)
1991. Article. Brand-Building in the 1990s. Journal of Marketing Management
1991. Article. Tomorrow's Research. Admap, Sept.
Kinney, Gilbert
Circa 1937. Speech. Small Account and the Large Agency
1939. Speech. Dinner speech at the Annual Meeting of the AAAA
1939. Speech. Expanding Opportunities for Advertising
Koch, Claus
1984. Speech. Good Idea Works As Long As It Isn't Proven That It Doesn't Work
1986. Speech. Wird JWT die kreativste Agentur in Deutschland?
Koponen, Arthur
1958. Article. New Way to Profile Your Market
1958. Article. Uses and Abuses (of copy testing)
1960. Article. Personality Characteristics of Purchasers
Kostrya, Richard
(2 folders)
1983. Article. Web Buying Traffic Jam a Scam? Marketing and Media Decisions, Oct.
1984. Article. Cable's Erosion of Network Audiences; No Standstill. CableAge, June 11
1984. Article. Kostyra's Credo: Find the White Peas
1984. Article. Survival Rate for USA Today. Marketing and Media Decisions, June
1984. Article. Zapping--A Modest Proposal. Marketing and Media Decisions, Mar.
1985. Article. Premiums for 15s Seen as Drag on the Market. TV/Radio Age, Dec. 9
1986. Speech. Creative Medium, or Creative Message?
1990. Article. Communications in the Future: The Changing Media Environment. JWT U.S. Media, Aug.
Undated. Article. Will Pay Stay Commercial Free?
Kovas, Ron
1982. Article. Ron Kovas on Advertising Careers. JWT News, Dec.
1983. Article. Creating Standards of Professionalism. Advertising Age, Dec. 19
1983. Article. Size is the Key. Stimulus, June
Kover, Arthur J.
1961. Article. Selecting Commercial Spokesmen
1976. Article. Why I Won't Teach Advertising
1977. Article. Agencies Don't Need Personnel 'Experts'
1978. Article. Sources You'd Never Expect May Offer New Competition for Advertising Agencies
Kroll, Alexander
1981. Speech. How to Stimulate Creativity
Krupski, Andy
(5 folders)
1988. Speech. Achieving a Balance: The New Marketing Mix
1991. Speech. Advertising Support Project
1991. Speech. Presentation to Scott Paper Ltd.
1992. Speech. Presentation to Cottonelle
1993. Speech. Tea: Age Old Beverage for New Age Consumers
Kuhl, H. Calvin
Undated. Article. Grim Reber (profile of John U. Reber, JWT VP and pioneer in commercial radio broadcasting)
[Copyright retained by heirs of H. Calvin Kuhl. No photocopying without permission.]
Lacey, Stan
1965. Article. Low Men on the Totem Pole?
Landis, Jack B.
1961. Speech. Measuring the Effectiveness of Television Advertising
Lane, Thomas H.
1969. Article. Utility Advertising from the Agency Point of View
Lanigan, Denis G.
(1-2 of 8 folders)
1978. Speech. Managing a JWT Office--Performance and Profit
1978. Speech. Reshaping JWT for Future Needs and Opportunities
1981-1983. Other writing. Memoranda and miscellaneous
1982. Speech. Marketing in the World Village
1983. Speech. What is Multinationality?
1983. Speech. What We Believe In, Or Is There a Thompson Philosophy?
Box 34
Lanigan, Denis G. (continued)
(3-8 of 8 folders)
1984. Speech. Coming New Media Revolution: Myths and Realities
1984. Speech. How Do We Get There?
1984. Speech. J. Walter Thompson Company: Where It Comes From, Where It Is Today, Where It Appears To Be Going
1984. Speech. JWT--A Personal View
1985. Speech. UK Credentials Opening
1986. Speech. It's a Long Way Down to the Creative Department: Or, Information and Its Discontents
1986. Speech. Taking the Risk Out of Creative Risk-Taking
1986. Speech. Why I Envy You Beginning Your Career at JWT (See also: Inquiry File for draft of speech to trainers)
Lannon, Judie
1983. Article. Humanistic Advertising, 2 versions
1983. Speech. Future Language of Diamonds
1985. Speech. How People Use Advertising
1986. Article. How People Choose Food: The Role of Advertising & Packaging
1987. Article. Very Short History of Advertising to Women (2 versions)
Lavoie, Paul
1993. Speech. From Biker Mice to Fireball Salsa
Law, Philip J.S.
1974. Article. What is a Brand? London Graduate School of Business Studies, Mar.
Lemon, Cather (?)
Undated. Other writing. Cost Accounting for Advertising Agencies (authorship uncertain; could be Donald Foote)
Lieschke, Wolf
1984. Speech. Creative Excellence
Light, Larry
1995. Speech. Brand Loyalty Marketing
Linklater, Andrew
1984. Speech. Overlooking Print
Little, Lyle
1960. Article. Creative Marketing: A New Role for Advertising Agencies
Littlefield, Mary Jo
1963. Speech. Creative Youth Has its Say
Lockwood, Thornton C.
1977. Speech. Energy and the Consumer--Is This the End of the Big Car?
Longman, Donald H.
1958. Speech. Putting Copy Research in Perspective
1958. Article. Furor and Fundamentals
1958. Article. Competitive Pressures are Corrupting Market Research
Undated. Article. Role of the Marketing Staff
Lord, Walter
1956. Article. Day of Infamy (2 versions)
Lovekin, Osgood S.
1930. Article. Quantitative Measurement of Human Efficiency under Factory Conditions
Lowitz, Anson C.
1948. Speech. People--The Fabric of Markets
1948. Speech. Your Opportunity for Market Leadership
Luisi, Marie
1978. Speech. New Medium--Television in the 1980s
1979. Article. Television in the '80s (2 versions)
1980s. Other writing. New Electronic Media (summary)
1980. Article. Crawling Before Walking in the New Video Media
1981. Speech. Future's Not What It Used To Be!
1981. Speech. Runaway Spot Markets...Negotiating in Tough Situations
Lund, Clarence S.
1964. Speech. What Population Trends Mean to Advertising Planners
Lutz, Robert
1979. Speech. Untitled (in German)
1980. Speech. Ford of Europe: Past, Present, Future
Magno, William
1973. Article. 1974…Sink or Swim? Australian B&T, Nov.
Maher, John R.
1985. Article. Network Television--Today and Tomorrow
Mainero, Frank
1976. Speech. Untitled, on press relations
Malone, Edward J.
1960. Speech. Speech to Marketing-Merchandising Seminar
1966. Article. Unlimited Supermarket Potential Seen or Candy (2 versions)
1966. Speech. Would You Believe...There's a Merchandising Machine (2 versions)
Malvin, Marc
1984. Article. Agency Producers Assess Commercial Making Out West. Backstage, Aug. 17
Manalo, Bella
1980. Article. Is Your Copy Making (Brain) Waves? Once Over Lightly, July
1985. Article. Concept Testing: Crystal Ball or Crap Shoot? Once Over Lightly, May
Mancini, Robert A.
1984. Article. Case for Localizing National Media. Marketing and Media Decisions, May
Manning, Burt
(1-2 of 17 folders)
1975. Article. Stimulus and Response
1977. Speech. Video Disc? Video Tape? Video Bust?
1978. Speech. Everything Changes But People
1978. Speech. Illiteracy--The Communications Cancer
1978. Speech. It's Not What You Say, It's What They Hear (2 versions)
1978. Speech. JWT Creative Seminar
1978. Speech. Speech to NYO Creative Dept.
1978. Speech. Yes--But What Responses?
1979. Speech. Advertising Research--Stimulant or Depressant
1979. Other writing. Messages from Manning (Wall Street Journal ad)
1980. Speech. Speech in Manila on U.S. Advertising
1980. Speech. Speech to JWT Atlanta Office
Circa 1980. Speech. Trends in U.S. Advertising
1980. Speech. What Advertising Must Do in an Age of Suspicion (speech and article)
Box 35
Manning, Burt (continued)
(3-9 of 17 folders)
1981. Speech. HVIE presentation to Board of Directors
1981. Speech. Radio: Friendly Persuasion
1982. Article. Bankers are Entitled to Their Money's Worth
1982. Speech. Brand Personality
1982. Other writing. Burt Manning on the Fine Art of Print (summary)
1982. Speech. How Much is Great Advertising Worth?
1982. Speech. In Defense of the Press
1982. Speech. Is Advertising Dead?
1982. Speech. Most Expensive Advertising in the World
1982. Speech. Strategy: Semper Fideles
1982-1983. Speech. How Advertising Works (2 versions)
1982-1983. Speech. Roots of Communication
1982-1991. Other writing. Memoranda and miscellaneous
1983. Speech. Adweek Conference
1983. Speech. How Understanding Attitudes Helps Us Judge Advertising
1983. Speech. Speech to the Adweek Conference
1983. Speech. Why Would Anybody Want to be in the Advertising Business?
1984. Speech. Global Advertising: Fact or Fiction?
1984. Speech. Pittsburgh Ad Club presentation (draft)
1984. Speech. Standing Out in the Crowd
1984. Speech. Unfulfilled Opportunities in Cable
1984. Speech. Visual Revolution (2 versions)
1985. Speech. Atlanta Ad Club (2 versions)
1985. Speech. GTE Advertising Conference
1985. Speech. Last Speech about Creativity You'll Ever need to Hear
1985. Speech. What Chicago Did to Advertising
Box 36
Manning, Burt (continued)
(10-17 of 17 folders)
1986. Speech. Visual Revolution
1987. Speech. Thoughts on Timotei
1988. Speech. Big Ideas: How to Make Them; How to Know Them; How to Keep Them Alive
1988. Speech. Soul of a Company
1989. Speech. Media: The New Creative Frontier?
1994. Article. Advertising's Future: TV or not TV? The Advertiser, Fall
1994. Speech. History of Kodak Brand Advertising (AAF World Series of Advertising)
1995. Speech. Creating Maximum Bandwidth (World Federation of Advertisers Congress)
1995. Speech. Presentation to American Business Publishers
Undated. Speech. Advertising that Moves Products
Undated. Speech. Last Sure-Fire Guaranteed Secret to Success in the Advertising Business
Undated. Speech. Our Creative Disciplines
Undated. Speech. Stimulus and Response
Marcus, Cubby
1986. Article. TV Ads Are Getting Better Because Clients Are Getting Younger
Marcus, Dorothy
1991. Speech. PR Person in Information Loop
Martrell, Charles
1980. Speech. Speech to South American Quaker Managers
Massaro, Frank
1984. Article. In the Picture. Television/Radio Age, May 28
Matthews, Jack
1978. Speech. How to Get More Business--Faster
Maxwell, Hamish
1989. Speech. Remarks to Advertising Research Foundation
McCullough, Richard
1980. Speech. Managing the New Media and the New Consumer: Implications for Food Advertising Strategy in 1990
1981. Speech. New Consumer and the Media: Implications for Meat Marketing Strategy for the 1980s
McKennan, William C.
1935. Speech. Advertising Opportunities in the Federal Housing Program
1937. Speech. Sales Conferences
1953. Speech. How Advertising Can Best Create the Right Impression of You and the Industry
1954. Speech. Speech to American Gas and Electric Service Corp.
1954. Speech. Speech to Conference of Business and Industry
Circa 1955. Article. Challenge to American Enterprise
McMahon, Joseph M.
1971. Speech. National Beer Wholesalers' Association Convention
McMurtry, Roy
1977. Speech. Speech to Rotary Club
McNair, W. A.
1947. Article. Statistics in Market Surveys
1948. Article. Bedevilled with Detail
1948. Speech. Market Research
McQuigg, John L.
1961. Speech. Reducing Economic Illiteracy
Meads, Chip
1966. Speech. 10 Creative Commandments for Young Account Representatives
1966. Speech. Untitled
Meek, Samuel W.
Circa 1949. Article. La Colocacion de Productos Estranjeros en Estados Unidos
1950. Article. American Market for European Goods
Circa 1950. Other writing. Die Vereinigten Staaten von Amerika (pamphlet)
1950. Article. El Mercado Norteamericano para Articulos do Ultramar
Meffert, H.
1980. Speech. Trends fur die Wege zum Verbraucher von Morgen
Melchers, Dan
1990. Speech. Quebec Consumer
Metter, Bert
1982. Article. Maestro Metter. JWT News, Fall
1985. Article. Bert Metter of J. Walter Thompson on the New-Business Climate
1985. Article. First Ad I Never Wrote (Mustang). Magazine Age, Jan.
1985. Article. If He Zigs, You Zag if You Want to Stand Out. Back Stage, Dec. 20
Undated. Article. Future of Advertising: Some Sure Things
Miller, Anthony G.
1992. Speech. Idea Company
Miller, Thomas
1995. Speech. 21st Century Consumers
Mills, Peter
1984. Speech. Battle of the Burgers
Box 37
Mims, Stewart L.
1929. Speech. Les Demandes du Présent du Travail de Publicité
1929. Speech. Strange Interlude of Advertising--The Actual Day's Work
Undated. Speech. Advertising Agency of the Future
Minto, Clive
1978. Speech. Perspective on Client and Agency Relationships
Mitchell, Wesley C.
1912. Other writing. Backward Art of Spending Money (booklet)
Monsarrat, John
(3 folders)
1968. Article. Professionalism in Advertising Agency Practice
1969. Speech. Why Advertising Isn't as Productive as Agencies and Clients Know How to Make It
1971. Other writing. Case for the Full Service Agency (pamphlet, 2 versions)
1971. Speech. Piecemealism: Footnotes from a Friendly Observation Post
1985. Other writing. Angel on the Yardarm: The Beginnings of Fleet Radar Defense and the Kamikaze Threat (monograph)
1992. Other writing. Addendum to the Archives (memoir)
Moon, Tony
1977. Article. Straight from the Horse's Mouth. JWT News, Aug.
Morch, Sys
1973. Speech. Speculations Based on Current Sociologican and Toiletries Marketing Trends
1975. Speech. Review of Fashions in the United States in 1974 and for 1975
1975. Speech. Sociological Trends in the United States in 1973 and 1974
Moskowitz, Milton
1966. Article. India Editorial
Undated. Article. Business and Society, 5 issues
Munger, N. Terry
1968. Other writing. Some Important Things I Believe a Young Account Representative Should Know About Library Research (pamphlet, with Elizabeth L. Smith and Marilyn Modern Bockman)
1980. Other writing. What Every Account Representative Should Know About Library Research (pamphlet, with Elizabeth L. Smith)
Murphy, David
1977. Article. Media Professionals. Television/Radio Age, June 20
Murray, Jane Ellen
1974. Article. Freedom of Choice is Best Consumer Weapon. Advertising Age, June 3
1975. Article. Savvy Marketers Will Improve Women's Ad Roles. Advertising Age, Mar. 3
1978. Article. Would Your Daughter Want to Marry This Ad? Advertising Age, Aug. 7
1979. Other writing. Draft of essay on Chicago Office history
Naegele, R.E.
1979. Other writing. Statement on price controls in Canada
Naisbitt, John
Circa 1980. Speech. Untitled
Naples, Michael
1977. Speech. Successful New Products
Nelson, Elizabeth
1977. Other writing. Consumer Change and Conflict (draft of conference paper)
Nelson, Linnea
1942. Article. Timebuyer Thinks of Radio Selling and Wonders Why There Aren't More Department Stores on the Air. Broadcasting, May 4
1943. Article. Few War Casualties: Early Fears Not Justified. Variety, July
1944. Speech. Why Radio Time Buying is Hell
1945. Article. How Time Buyers View Broadcast Measurement Bureau... (editorial). The Advertiser, Apr.
1949. Article. How Should Television be Sold? (article quotes Nelson)
Newman, Blaise
1983. Speech. Retail Advertising Seminar
Nichols, David
1979. Speech. Consumer: Rules Have Changed
Novotny, John
1975. Article. Smaller Countries Lead in Fee Use. Advertising Age, June 2
Oakley, Harry
1981-1986. Other writing. Memoranda and miscellaneous
Box 38
O'Brien, Walter J. (Wally)
(4 folders)
1981. Speech. Future's Not What It Used To Be!
1981. Speech. Managing Change--The Role of Communications
1981. Speech. Speech to JWT personnel
1983. Other writing. Memoranda and miscellaneous
1983. Speech. Presentation to NYO
1984. Speech. Introduction to Epcot Meeting
1984. Article. Realities of Global Marketing. Advertising Age, Dec. 10
1986. Speech. Worldwide Management Trends
O'Donnell, Joseph
(2 folders)
1984. Speech. Expectations of Our People
1986. Other writing. Memoranda and miscellaneous
Oldland, John
1981. Speech. Lifestyle Changes in the 1980s
Olins, Wally
1980. Speech. I'm a Little Worried About Marketing
Olsen, G. Douglas
1993. Other writing. Sounds of Silence: Functions and Use of Silence in Television Advertising (academic essay)
Olson, Sid
Undated. Speech. Four Freedoms of Advertising (written for Lee Iacocca for AAAA Meeting; annotated "best thing ever written about agency-client relations")
O'Meara, Walter
1948. Other writing. Brink of Madness (fiction). Saturday Evening Post, May 8
1948. Speech. New York Advertising Man Goes West
Ostrofe, Allen F.
1972. Article. Communications and the Art of Living in a Cybernated Age
O'Toole, John
1979. Other writing. Organization (memorandum)
Owett, Bernard
(5 folders)
1972. Speech. Talk given to graduate class in Art-Design
1973. Speech. Listerine Advertising--talk given at Harvard Business School
1974. Speech. Listerine Story
1974. Speech. Talk on Designing Effective Advertising
Circa 1974. Speech. TV Ad
1975. Speech. General Talk on Advertising
1975. Speech. It's Not What You Do, It's the Way You Do It
1975. Article. Owett on Film. JWT News, Mar.
1975. Speech. Popular Culture in the U.S.A. How Does it Affect Advertising?
1975. Speech. Slice of Whose Life
1975. Speech. Talk on Advertising in 1975
1975. Speech. Talk on Commercial Advertising
1975. Speech. Talk on Print Advertising
Circa 1975. Speech. Talk on Successful Salesmanship
1976. Speech. How to Become Rich and Famous through Graphic Design
1976. Speech. TV Ad
1978. Speech. Listerine Antiseptic
1978. Speech. Talk on Radio
1978. Article. TV Ad: Some of My Best Friends are Continuing Characters
1978. Speech. Why Use a Continuing Character
1979. Speech. Talk on Commercials--IBM Presentation
1979. Speech. Talk on Importance of Production and Execution in Advertising
1980. Speech. Changing Lifestyles Means Changing Advertising
1980. Speech. Changing Lifestyle Means changing Advertising in the '80s
1980. Article. Commercials reflect changing life styles (editorial)
1980. Article. JWT's Owett Talk on Changing Lifestyles
1980. Speech. Next Fifty Years, a Fearless Forecast
1980. Speech. Red, White and Blue in :30 and :60
1980. Speech. Very Good Season for Dummies
1981. Speech. Burger King Story
1981. Speech. Changing Lifestyles: How Do They Affect Advertising?
1982. Speech. Fine Art of Survival
1982. Speech. Ingredients for Successful Communication
1982. Article. Second Generation
1983. Speech. Advertising Execution in the '80s Where is it Moving and Why
1983. Speech. OTC Advertising in the U.S.A. Today
1983. Speech. Talk on Effective Production in Warner Lambert Commercials
1983. Speech. Talk on OTC Advertising
1984. Speech. More than You'll Ever Need to Know about Television Production
1984. Speech. Warner Lambert International
1988. Speech. Use and Abuse of Creative Trends in Advertising
1989. Speech. Commercials! Where Do Those Damned Ideas Come From?
1989. Speech. How to Create Effective Packaged Goods Advertising in the 1990's
1989. Speech. Talk on Rock and Roll
1990. Speech. Anticipating the Nineties: A Look at Things that Will Influence Advertising during the Next Ten Years
1990. Speech. Talk on the Past and the Future of Advertising
Undated. Speech. Ad-Man at the Movies
Undated. Article. ...And the Rockets' Red Glare, the Ads Bursting in Air...
Undated. Other writing. Interview of B. Owett regarding the 56th Annual Art Directors Show
Palmer, W. G.
1937. Speech. New Frontier for Advertising
Parker, Austin
1973. Speech. Marketing in Mexico
Parker, Ward
(1 of 2 folders)
1957. Speech. Merchandising--The Vital 50% of the Advertising Job
1959. Speech. Agency's Function in Today's Marketing Concept
1959. Speech. Agency Views Space Management
1959. Speech. Is Agency-Producer Cooperation Possible? (2 versions)
1960. Speech. How Has JWT Equipped Itself to Meet its Marketing Responsibilities in the '60s
1960. Speech. Marketing Counsel or Specialists in Advertising
1960. Speech. Place of Premiums in Marketing Strategy
1961. Speech. Retail Revolution and its Significance to National Advertisers
1961. Speech. Revolution in Retailing
Box 39
Parker, Ward (continued)
(2 of 2 folders)
1962. Speech. Retail Revolution and its Significance to Marketing Executives
1962. Speech. Your Role in the Retailing Revolution
1963. Speech. Merits and Tie-Ins from the Standpoint of Creativity and Coordination
Patterson, Jim
1990. Speech. J. Walter Thompson Company's Approach to Creative Advertising
Pavão, Leonel (Lee)
(2 folders)
1983. Article. What's Brewing in Brazil. JWT News, May.
Circa 1984. Speech. How Does an Increased Commitment to Global or Regional Advertising Campaigns Affect Local Creative Department?
Payton, Bob
1980s. Article. Bob Payton Tour to London Guide
Pearson, George
Circa 1937. Speech. Future Magazine of Advertising
Pearson, Mary
1979. Other writing. Second Time Around (report on Canadian women in the workforce)
Pedersen, Sigrid H.
1970. Speech. Advertising Agency Role in the Selection and Use of Trademarks
Peller, Burt
1975. Speech. Focus on Research Creditability
1976. Other writing. Reaching the U.S. Businessman (draft)
1979. Speech. Measurement in Business Media Research
1984. Article. Media Strategies for the Information Age. Marketing and Media Decisions, special issue, Apr.
Pershad, Deepak
1981. Article. Pay TV. Stimulus, Sept.
Peters, Jack
1985. Other writing. Memoranda and miscellaneous
Peterson, Esther
1984. Speech. Remarks before World Trade Conference
Pfaff, Waren
1970. Speech. Flying Leap
Phillips, Anne
1975. Speech. Greenhouse: Making Music for Advertising
Phillips, Dorothy M.
1973. Article. Dialog, and Marketing Research
Pierce, Thurman R., JR.
1973. Speech. How Newspaper Promotion Men and Women Can Better Serve Their National Clients and Advertising Agencies
1974. Speech. How an Advertising Agency Works (AAAA presentation with Larry Sachnowitz and Jeremy Sprague)
1975. Other writing. Outlook for Newspapers over the Next Decade (draft)
1975. Article. Technology, Solid Finances Bolster Newspapers. Advertising Age, Nov. 17
1976. Speech. Remarks at INAE convention
1977. Speech. Remarks at ANPA Research Institute
1979. Article. 8 Out of 10 Newspapers. Marketing and Media Decisions, Aug.
1979. Speech. Remarks at Newspaper Graphics Seminar
1983. Article. New Values in Print. Marketing and Media Decisions, Mar.
1984. Speech. Newspaper's Number One Position in the Advertising Market: Can They Hold Onto It?
Pittman, Bob
1985. Speech. Greenbrier talk
Poletti, Jean Ellis
1955. Article. Politics Begin at the Polls
Pollan, Jim (?)
1985. Speech. Atlanta Analysts Meeting
Porter, Arthur A.
(2 folders)
1955. Speech. How Much Can the Consumer Take?
1955. Speech. Let's Try for That Extra 10%
1956. Speech. Dynamic Media Strategy
1956. Speech. Dynamic Media Strategy in Businesspaper Advertising
1956. Article. Four Top Agencies and Their Media
1956. Speech. Some Things I Would Be Thinking about If I Were a Newspaper Publisher
1957. Speech. Advertising Problem
1957. Speech. Cash in on Color
1957. Speech. How Competitive Can You Get
1957. Article. Mediaview
1957. Speech. New Dimension of Radio
1957. Speech. Third Dimension in Media Values
1959. Speech. Look Forward to the 1960s
Powell, Hugo
1993. Speech. Introductory remarks to Canadian Advertising Congress
Powers, Frank E.
1954. Article. There is Nothing Too Little...
1955. Speech. Craftsmanship and the Type Director
1955. Speech. Let's Make It Easy to Read!
Circa 1961. Article. Tips on Type
Undated. Speech. Why the Dual Standards in Typography?
Pratt, Lee
1973-1983. Other writing. Miscellaneous small . Article. s and clippings
Preschel, W. Lee
(3 folders)
1974. Other writing. Project for JWT Central America 1974 (draft for booklet)
1983. Speech. Ten Tried and Trusted Methods of Getting the Least from Your Advertising Agency
Preston, Marion
1975. Other writing. Quoted in article
1978. Article. Sitting Down to Talk: Advertising World and Performers' Unions. Broadcasting, Jan. 9
Priday, Paul
1984. Speech. Brand Culture
Pritchard, Jane
1995. Speech. Can Your Agency Walk and Chew Gum at the Same Time?
Proulx, Monique
1978. Other writing. Five Million Women: A Study of the Canadian Housewife (report)
Quelch, John A.
1994. Speech. Private Label 1994
Rago, Rosalinde
1985. Article. Turning on the Light…The Synetics Approach. Once Over Lightly, July
Ralston, Richard
Circa 1965. Other writing. Quest for Silence (essay)
Box 40
Raymond, Charles E.
(3 folders)
1925. Article. My Forty Years in the Advertising Business
1932. Other writing. Reminiscences
Circa 1935. Other writing. History of JWT
Reed, Vergil D.
(1-7 of 11 folders)
Circa 1931. Article. Advertising on a Small Appropriation
1933. Speech. Stop the Retail Sales Tax
1941. Article. Data Now Available on How Distribution Met Depression
1943. Article. Less Selling But More Marketing
1943. Article. War-Time Facts for Industry
1944. Speech. Government De-Control
1944. Article. Look at What They Found in the Trash Cans!
1944. Article. Now is the Time for Government Agencies to Release Marketing Data
1944. Article. War Time Facts and Peace Time Needs
1944. Speech. Where are They and Where Will They Be? (speech and article)
1945. Speech. Population and Purchasing Power (speech and article, 3 versions)
1945. Other writing. Post-War Economic Policy and Planning (U.S. House of Representatives Report, Reed's personal copy)
1945. Article. Re-Establishing Markets for Packaged and Branded Merchandise
1946. Article. If Dreams Were Firm Orders, We Would Never Need Salesmen Again
1946. Speech. Market Outlook for the Construction Industry
1946. Speech. Market Research
1946. Speech. Marketing Research Has Gone Upstairs
1946. Article. Markets Change Faster than You Think
1946. Speech. Promotion and Research
1946. Article. Reading America's Palm
1946. Article. Trends in Population and Purchasing Power
1946. Article. You are One of These
1947. Article. Base on Which Selling Plans and Policies Must Build
1947. Article. Book Review
1947. Speech. Look Behind the World Trade Mirror
1947. Speech. Speech at Weco Forum
1948. Other writing. Getting the Most Out of Marketing Research (speech and article, 3 versions)
1948. Article. Good News-and Bad-About Sales
1948. Article. Jackpot for (2 versions)
1948. Article. Jute Industry Faces Real Task in Combating Steady Inroads by Paper
1948. Other writing. Selection, Training, and Supervision of Field Interviewers in Marketing Research (committee report)
1949. Speech. Business Climate and Outlook
1949. Speech. Economic Climate and Outlook (speech and article)
1949. Speech. International Marketing Research
1949. Speech. Modern Marketing Methods for Hosiery Wholesalers
1949. Article. No Cause for Jitters in Business Outlook
1949. Article. Population Trends and Changes in the Next Decade
1949. Article. Recent Developments in Distribution
1949. Speech. West Coast... Basic Trends and Opportunities
1950. Speech. Challenges Facing Food Distributors in the '50s (speech and article)
1950. Other writing. Det Amerikanske Marked for Europaeiske Varer (Danish booklet)
1950. Article. How and Where to Get the Facts for 'Operation Marketing (2 versions)
1950. Speech. New Things in the Census
1950. Speech. Values of Marketing Research (speech and article, 3 versions)
1951. Other writing. How to Use the Census (pamphlet)
1951. Speech. Cupid, the Stork, the Grim Reaper and Your Market
1951. Article. Expanding Commerce Must Be Based on Healthy Balanced Trade
1951. Article. Fastest-Growing Markets in the U.S.
1951. Article. Import Blindness
1951. Article. New Aid to Marketing Men: State Economic Areas
1951. Article. New Look
1951. Speech. Other Side of the World Trade Mirror
1952. Article. American is Growing--Are You?
1952. Speech. Future of Canadian-United States Trade
1952. Article. Look or Two at '52
1952. Article. Marketing in the Colleges
1952. Speech. New Horizons in International Trade
1952. Article. Outlook for the Home Laundry Industry
1952. Article. What Our Aging Population Means to Marketing (3 versions)
1952. Article. What Our Record Birthrate
1952. Other writing. What's the Potential Sardine Market in Bolivia? (pamphlet)
1953. Article. Are You Talking to Your Prospects as if They Lived in 1900 (by Ruth Reed)
1953. Article. City is Business Capital and World Supermarket
1953. Article. Don't Miss This Gold Mine of Market Data (2 versions)
1953. Article. Russia Calls It Dumpling
1953. Speech. Us Uncultured Americans (2 versions)
1953. Speech. What's Happening to the American Market?
1953. Article. You Don't Have to Die to Win
1954. Article. Changes in Your Market and How You Get There
1954. Speech. Cupid, the Stork, the Grim Reaper, Change, and Your Market
1954. Speech. Is Canada Prepared for Her Economic Future?
1954. Speech. Outlook for 1955
1954. Speech. What Can or Should a Trade Association Do to Aid its Members With Their Marketing Problems
1955. Article. Ballooning Government Outgrows Business
1955. Speech. Changing in Your Market in the American Economy (speech and pamphlet, 3 versions)
1955. Speech. Economic Look Ahead
1955. Speech. How Can Wholesalers Attune Themselves to Expanding Markets?
1955. Article. How to Get the Most Out of Marketing Research
1956. Speech. Basic Trends in Population (2 versions)
1956. Article. Big Market Growth in Latin America
1956. Speech. Building a Dynamic Appliance Market
1956. Article. Changing Profile of the United States Market
1956. Speech. Consumer Market in Our Economy
1956. Speech. Consumer You'll Meet
1956. Article. Elusive Consumer
1956. Article. General Economic and Farm Market Outlook
1956. Speech. How Many One-Mores Can Your Market Take?
1956. Speech. Latin American Markets
1956. Speech. Speech delivered by Mr. Takeo Komuro
Box 41
Reed, Vergil D. (continued)
(8-11 of 11 folders)
1957. Speech. Dynamic American Market
1957. Speech. Our Economy and Your Farm Market
1957. Speech. Our Fruit Basket Market
1958. Article. American Market Today and Tomorrow
1958. Article. Better Marketing: The Key to World Markets and a Higher Standard of Living (also an Italian version)
1958. Article. Changing Farm Market
1958. Speech. Changing Role of the Advertising Agency
1958. Article. Miglior Distributions
1958. Article. Tourism--The Partner of World Trade
1960. Article. EAESP and You (talk on the Escola de Administração de Empresas de São Paolo, the first business college in Latin America)
1960. Article. Motivation Research in Marketing
1960. Article. Sao Paulo School to Become Latin America's First Business College
1960. Speech. Us Uncultured Americans
1961. Speech. Impediments to Foreign Trade
1961. Article. Marketing Research from the Executive Standpoint
1962. Speech. Changing Face of the American market
1963. Speech. Future of Marketing in Argentina
1964. Article. Investigacion de comercializaction desde el punto de vista ejecutivo
1964. Speech. LAFTA--Its Problems and Prospects
1965. Speech. Five Year Extension on the Trade Agreement Acts
1966. Speech. Marketing Research from the Executive Standpoint
1966. Speech. What is Marketing and its Place in the Economy?
1967. Speech. Theory and Analysis of Demand
1969. Speech. Advertising Strategy in Global Marketing (speech and article)
1969. Speech. Around the World in an Hour and a Quarter
Undated. Other writing. Broadening Horizons of Business (pamphlet)
Reeves, George C.
1950. Article. Badvertising Creates Negative Comments
1951. Speech. New Developments and Progress in Our Interchange on Objectionable Advertising
Reichel, Walter
1994. Speech. Beyond Effective Frequency
Remiongton, Mahlon G.
1960. Speech. What is Marketing? (2 versions)
Resor, Stanley B.
(1-3 of 7 folders)
[Some of Resor's speeches and writings were located in three scrapbooks dating from Resor's purchase of the company in 1916 until 1957, two years prior to his retirement as Chief Executive Officer. A fourth scrapbook, covering the period from 1925 through 1939, has been lost. The scrapbooks also contained clippings, correspondence, pamphlets and other printed materials which accompanied the speeches and writings.]
1916. Speech. Address at Yale
1916. Speech. In class
1916. Speech. To Silk Association
1916. Speech. To Yale Seniors
1917. Speech. Sphinx Club
1917. Speech. What Magazine Advertising is Accomplishing
1918. Other writing. Report of National Committee on Agency Service (AAAA pamphlet)
1918. Speech. Two Means of Saving Labor and Reducing Cost
1919. Speech. Agency and the Representative
1919. Other writing. How Advertising Helps Salesmen (pamphlet)
1919. Article. How One Big Advertising Agency Trains Its Staff to High Efficiency. Associated Advertising, Aug.
1919. Speech. Remarks made at U.S. Rubber Co. salesmen's convention
1920. Speech. For United States Rubber Company convention
1920. Speech. Large Versus Small Agency
1920. Other writing. Letter to a client
1920. Other writing. Letter to the editor, Printer's Ink
1920. Speech. O'Sullivan's salesmen's convention
1920. Speech. Talk to class
1921. Speech. Address at Stanley Insulating Company sales convention
1921. Speech. Do Laws Really Govern Human Action?
1921. Other writing. Individual Effort Has Had Its Day (pamphlet)
1921. Article. Methods of the Big Agency of To-Day. Fourth Estate, Nov. 5
1923. Other writing. What Do These Changes Mean? (pamphlet)
1924. Speech. Audit Bureau of Circulations from the Point of View of the Agency
1924. Speech. Major Developments I American Advertising During the Past Decade
1924. Speech. New Information
1924. Article. What the American Association of Advertising Agencies Does to Make Advertising Scientifically More Effective. Annals of the American Academy of Political and Social Science, Sept.
Box 42
Resor, Stanley B. (continued)
(4-7 of 7 folders)
1927. Other writing. Advertising as a Career (pamphlet)
1929. Article. Dollar-a-Year Graduate School. Pictorial Review, June
1929. Article. Personalities and the Public
1930. Speech. Press and Its Relation to Public Opinion and Government
1930. Speech. Talk on Cutex and Odorono advertising
1931. Other writing. Publicity Program for the Boys' Club (pamphlet)
1931. Speech. Remarks at new members group meeting
1938. Speech. Growth and Function of the Advertising Agency
1940. Other writing. More Jobs Than Men (pamphlet)
1949. Speech. Acceptance speech, Annual Advertising Awards
1949. Article. Advertising--Some Paradoxes and Parallels. Advertising and Selling, Apr.
1949. Other writing. Facts and the Gaining of Acceptance for Them (pamphlet)
1952. Speech. Fellow Participants in a Great Adventure
1955. Speech. Increasing the Knowledge Available to Management for Advertising Policy Decisions (authorship attributed to James Webb Young)
1956. Article. Selling Ideas. Harvard Crimson Guide to Career Opportunities, Jan.
Restall, Robin
(2 folders)
1978. Speech. International Advertising Coordination
1980. Speech. How to Get the Best Out of Your Advertising Agency
1984. Speech. Coordination, a Managers' View
Undated. Speech. How to Improve Your International Advertising Through Cross-Breeding
Rex, Harriet
1970. Speech. Future Communication to Consumers
Reynolds, Donald B.
1965. Article. Merchandiser Tells Why the Drug Store Should Be Where the Action Is. NARD Journal, July 5
Richey, Nunter S.
Circa 1920s. Article. Hundred Rules for Being a Business Man
Robertson, Donald C.
(5 folders)
1973. Speech. What Really Happened as I Cried to My Basic MPP for Mercy
1974. Speech. Advertiser/Agency Relationship--A Positive Force in an Unpredictable Economy
1974. Speech. Challenges for Life Insurance Marketing Posed by Market and Consumer Forces over the Next Decade
1974. Speech. Nationalism--A Reality
1975. Speech. Advertising Agency
1975. Speech. Changing Anatomy of an Advertising Agency
1976. Speech. One International Service Company's Perspective Within a Nationalistic Environment
1976. Speech. People Management at JWT Canada
1977. Speech. Advertiser--Friend or Foe?
1977. Speech. International Marketing Sensitivity
1978. Speech. Agency Management Perspective on the Creative Department
1978. Speech. Observations on Australian Advertising
1979. Speech. North American Perspective on Australian Marketing
1979. Speech. Role of Advertising
1979. Speech. Should Advertising Agencies be Involved Below-the-Line?
1981. Speech. Through the Looking Glass
1982. Speech. Reflections of a Senile Ex-Manager
1983. Speech. J. Walter Thompson: The Evolution of an Owl to a Hawk
Undated. Other writing. Troutbeck--Year One Revisited (humor)
Robins, Vic
1978. Speech. Generic Labels
Rock, Bob
1965. Other writing. South Africa trip report
Romano, Andy
1980. Article. They Even Gave It a Woman's Name So They Wouldn't Have to Pay Her as Much. Art Direction, Oct.
Rosberg, J. Wesley
1970. Speech. Advertising in Recession Periods
Rosenkranc, George
1978-1979. Other writing. Miscellaneous small articles and clippings
Box 43
Ross, William E.
1966. Article. 7-Up is Wet & Wild
1976. Other writing. Agency Leaders Speak Out on Advertising (Ross interview)
1976. Article. Creativity Not Defined By a Sign on the Door
1976. Article. From Hard Times/Hard Sell to Creativity/Economic Comfort (2 versions)
1976. Article. Should Agencies Abolish Creative Department?
Rotunno, Marie
1985. Article. Color Me Pink--How 'Bout You? Once Over Lightly, Sept.
Rudolph, Peter
1985. Article. Cannes--Return on Investment. J. Walter Thompson News, Dec.
Rushmore, Elsie M.
1924. Other writing. Service of Research in the World of Affairs (draft)
Undated. Article. Fact Finding in the Advertising Field
Rust, John H.
1982. Article. Looking at Magazine Repro. Graphic Arts Buyer, Jan.-Feb.
Salorio, Steve
1987. Other writing. Statement on unsolicited ideas
Samuels, Gabriel (Gabe)
1982. Speech. Why This Approach Will Produce Better Planning Inputs Than Awareness to GRP Models
Saunders, Douglas
1958. Article. Case for Advertising
Scaros, Constantine
1977. Speech. Language and Symbols in Advertising
Schachte, Henry M.
(2 folders)
1963. Speech. Is There a Provable Relationship between Advertising and Sales?
1963. Speech. It's Amateur Night in the ___ Game (speech and article)
1964. Speech. Who Put the Glue in the Marketing Mix?
1965. Speech. General Advertising Speech to Bartlesville
1966. Speech. Advertising Regulation
1966. Speech. Budget, Budget, Who's Got the Budget?
1967. Speech. Advertising Awards Day Speech
1967. Speech. Background of the M.P.A. Free Choice Campaign
1967. Speech. Client Service (see also Peter Gilow Papers)
1967. Speech. Industry and the Future of Our Society
1967. Speech. Marketing--The Path to Increased Profitability
1967. Other writing. Newsstand Scene (recording script), 3 versions
1967. Speech. Simple Complexities of Marketing in America
1968. Speech. Changing World of Thompson
1968. Speech. Closing Speech to Magazine Publishers Association
1968. Speech. Consumerism
1969. Other writing. Advertising Council Annual Dinner (script)
1969. Other writing. Management Control at JWT (draft)
1969. Speech. Morality in the Media (on pornography)
1969. Speech. Speech to ANA Management Seminar
1969. Speech. Speech to Public Relations Managers Mtg.
1969. Speech. Three Marketing Thoughts for the '70s
1970. Speech. Magazine Day--History of Media
1970. Other writing. Minutes of the Advertising Council (script)
1970. Speech. Speech to Religion in American Life
1970. Speech. Speech to Traffic Audit Bureau
1971. Article. Advertising Function (2 versions)
1972. Speech. Communication with the Consumer in Today's Gas Climate
1973. Article. I'm Sure You Remember Snake Oil
1975. Article. Are They (Research Tests) as Good as They Could Be?
1975. Article. Need Ad Research?
1975. Article. Should the Agency Man Jump Ship for the Client in Today's Job Market?
1975. Article. They Did It With Media Magic
1975. Article. Today's Agency Giants are Hiding
1977. Article. Today's (Bad) Corporate Advertising Credo Is: Don't Stick Your Neck Out
Schlesinger, Byron
1984. Speech. To AT&T
Schwarz, Burkhard
(3 folders)
1979. Speech. JWT Future
Schweitzer, Peter
(3 folders)
1985-1992. Other writing. Memoranda and miscellaneous
1989. Other writing. People Buy Brands, Not Products (pamphlet)
1993. Speech. It's a Small World
Scollay, John J.
1984. Article. If the U.S. Invented the Supermarket, Who Invented the Hypermarket? JWT News, Dec.
Scorse, Gerald
1980. Article. There's Gold in Then Thar' Advertising Books. Magazine Age, Dec.
Scott, John
1986. Speech. What Did You Do in the Visual Revolution, Daddy?
Scrivener, Robert
1979. Speech. Canada's Incentives for R&D--Are They Competitive?
Secunda, Eugene
1979. Speech. Entertainment Advertising
1980. Speech. Movie Advertising on Cable and Satellite
Seibert, Wilson
1969. Article. That Boutique Pitch
1978. Speech. Advertising Women of New York
1978. Speech. Not-So-Secret Ingredients of Effective Advertising
1980. Speech. Seminar for JWT Trainees
Senior, R. D.
1966. Article. Four Meals a Day: That's Where the Money Goes!
1968. Speech. Challenge of Change in Industrial Marketing
Serrille, Lou
Circa 1970s. Speech. X Rated Speech
Seymour, Dan
(1 of 9 folders)
1962. Speech. Some Things We Have Learned (see also Peter Gilow Papers)
1964. Speech. Communications Unlimited
1965. Speech. Creative Presentation
1965. Speech. Keynote Address (untitled)
1966. Article. How Fast Do You Run to Stand Still?
1966. Speech. Olympic Sports & Mass Media
1966. Speech. Through the Looking Glass
1966. Speech. Untitled
1966. Speech. Untitled
Box 44
Seymour, Dan (continued)
(2-6 of 9 folders)
1967. Speech. Chicago Office Meeting Address
1967. Article. Idea Business
1967. Speech. New Reality of Radio
1967. Speech. Remarks
1967. Speech. Where Do We Stand Today?
1967. Speech. Who's Afraid of the Changing World?
1968. Speech. Agency Looks at Direct Mail
1968. Speech. Challenge in International Communications to the Business World
1968. Speech. Comments to JWT Personnel in Canada
1968. Speech. Company Dinner Speech
1968. Speech. Force of Television
1968. Article. New Role of Business in Society
1968. Speech. Toward the Consumer Revolution or Business: The Third Force
1968. Speech. Untitled
1968. Article. View from the Top
1968. Speech. What to Watch in the World Today
1969. Speech. Big Take-Over
1969. Speech. Closed Circuit Talk on JWT Going Public
1969. Speech. How to Go Into the Seventies
1969. Speech. London Special Meeting Talk
1969. Speech. Morgan Stanley Speech
1969. Speech. Remarks
1969. Speech. Will You Find Happiness with the Establishment?
1969. Speech. World of Change--World of Hope
1970. Article. Biggest Boom in History
1970. Speech. Brave New World?
1970. Speech. Chicago International Film Festival
1970. Speech. Comments at Account Representative seminar
1970. Speech. Communications in the Seventies
1970. Article. Great Decisions & the Next Generation
1970. Speech. Management of Change
1970. Speech. New Responsibilities of Business
1970. Speech. Opening Remarks, FDA Chairmen's Meeting
Box 45
Seymour, Dan (continued)
(7-9 of 9 folders)
1970. Speech. Presentation to JWT Company Stockholders
1970. Speech. Presentation to Security Analysts
1970. Speech. Shape of the Seventies
1970. Speech. Talk to JWT Chicago
1970. Speech. Untitled
1971. Speech. Design of Change
1971. Speech. International Opportunity
1971. Speech. Real Battle of the Century
1971. Speech. Speech
1971. Speech. Way to Go
1972. Speech. Five New Imperatives for the Seventies
1972. Speech. Gentle Art of Survival
1972. Speech. Opening Remarks
1972. Speech. Speech
1972. Speech. Tarrytown
1972. Speech. Two Cheers for Change
1973. Speech. Advertising Outlook
1973. Speech. Credibility Crisis
1973. Speech. Speech
1973. Speech. Winning the Fight for Consumer Attention
1973. Speech. You Gotta Believe
Sharfman, William L.
1982. Speech. National Emergency Executive Briefing on Product Tampering
Sherman, Ronald
1967. Article. What's It Like Working for the World's Largest Advertising Agency?
1978. Article. People--A New York Office Perspective
Shillinglaw, Selwyn (Sel)
Undated. Article. What Price TV Commercials?
Simrod, Shelia
Undated. Article. Style Opening is Looking Glass
Skelly, Florence
1983. Speech. Changes Emerging in the 1980s
Smilde, Lubertus
1962. Speech. European Economic Community
1961. Speech. Statement of Lubertus Smilde, Economist
1962. Speech. Major U.S. Population Factors Affecting Media
1962. Article. Marketing, Media and the Big Census (2 versions)
Undated. Speech. New Sources for Foreign Market Research
Smith, J. Walker
1996. Speech. Cybercitizens
Snell, Richard
1989. Speech. Acknowledging Failure
Soler, A.R.
1993. Speech. Why Most Advertising Agencies Will Not Survive the '90s
Soloman, Debbie
1984. Article. Foreign Circulation. Marketing and Media Decisions, June
1984. Article. How to Use Subscriber Studies. Magazine Age, May
1985. Article. Magazine Advertising Expenditures. Marketing and Media Decisions, Jan.
1985. Article. National Sunday Magazines. Marketing and Media Decisions, Sept.
1985. Article. Newspaper Rate Differentials. Marketing and Media Decisions, May
1985. Article. Surviving the Ratings Game, 1975-1985. Marketing and Media Decisions, Dec.
1986. Article. Newspapers. Marketing and Media Decisions, Apr.
1986. Article. Reader Panels
1987. Speech. Media Research Tool Box
1988. Speech. Saturday Morning TV Viewing
Undated. Article. How Leo Burnett Uses ABC Reports to Encourage Their Use. ABC Case Book vol. 8
Sondak, Norman
1967. Article. Data Begins at Home
Sorrell, Martin
1988. Article. Why I Bought JWT. Advertising Age, Nov. 21
Spielman, Jacqueline
1980. Article. Changing Role of the Consumer in the 1980s. (with Edith M. Gilson) Marketing Review, Oct./Nov.
Stanislaw, Syd
1981. Article. Fast-Talking Advertising. Once Over Lightly, May
Stanton, Henry T.
1932. Article. Untitled. Advertising Age, Oct. 8
Stein, Lloyd
1980. Speech. Tried-and-Trusted Methods of Getting the Least from Your Agency
Stevens, Henry M.
1941. Speech. Advertising in Today's War Economy
1941. Other writing. Seller's Market (pamphlet)
1949. Speech. Good Taste in Advertising
1950. Speech. Position of Beer in American Life
1952. Speech. Putting Aptitude Testing and the AAAA Examinations for Advertising Under the Microscope
Stimson, Paul
1985. Article. Advertising as Art and Other Exhibitions. Adweek/East, Sept. 9
Stone, Joe
1960. Article. Copy Group Head Pleads for Return to Conviction, Sincerity in Ad Writing
Strable, Edward
1980. Article. Moving Up: Librarians Who Have Become Officers of Their Own Organizations (with John Kok). Special Libraries, Jan.
Straighton, John S.
1978. Speech. Conserver Society
Stridsberg, Albert B.
(3 folders)
1960. Article. Les ménagères belges et le cinéma. Euromedia, Juin-Juillet
1961. Article. Great Differences within European Common Market Can Trap U.S. Manufacturers. Advertising Age, Jan. 30
1962. Article. Launching Your Product in Belgium. Journal of Marketing, Jan.
1965. Article. Fewer Expatriate Careers, but More Trips Abroad Seen for International Admen of Future. 2 versions. Advertising Age
1968. Article. Advertising Abroad: How to Get Your Message Across in Any Language. Business Abroad, July
1968. Article. Coordinated Variety spells Success in Today's International Campaigns. Advertising Age, June 17
1968. Article. How Advertising Techniques are Shifting to Reach Multinational Markets. Business Abroad, June 10
1968. Article. International Media Planning. Media Decisions, Sept.
1969. Article. Four Minutes a Day. Media Decisions, Mar.
1969. Article. Madison Ave. Doomed, Media Group is Told. Advertising Age, Mar. 31
1974. Article. Can Advertising Benefit Developing Countries? Business and Society Review, Autumn
1975. Article. Multi-National Expense Account. Madison Avenue Magazine, Jan.
1977. Other writing. Controversy Advertising: How Advertisers Present Points of View in Public Affairs (edited volume; published by International Advertising Association)
1980. Other writing. Advertising Self-Regulation: A Global Perspective (edited volume, with James P. Neelankavil; published by International Advertising Association_
1986. Article. International Campaigns: Global or Globule? International Advertising and Media, May 15-31
Strouse, Norman H.
(1 of 19 folders)
[Strouse's speeches and writings primarily date from 1955, when he was named President, until 1968, when he retired as Chairman. In addition to his own speeches and writings, Strouse prepared extracts of speeches and articles by individuals unrelated to JWT. These
"Buff Papers"
covered a wide range of topics: management techniques; capitalism; consumerism; and reading. They were distributed to company executives. The extracts and indexes have been placed in folders following Strouse's own speeches and writings.]
1948. Speech. Outdoor--Its Burden of Proof
1952. Speech. Advertising Agency Answers the Challenge of Direct Mail
1952. Article. Newspapers, Automobiles, and Advertising
1953. Article. What is the Agency's Function in Outdoor Advertising? Advertising Agency and Advertising & Selling, Nov. 2
Circa 1955. Speech. New Applications to Outdoor Advertising
1956. Speech. Our Explosive Personnel Requirements during the Next Decade
1956. Speech. Role of Advertising in Our American Society
1956. Speech. Triptych for Advertising in the West
Box 46
Strouse, Norman H. (continued)
(2-6 of 19 folders)
1956. Speech. Velocity is the New Dimension
1956. Speech. Velocity is Your Challenge
1957. Speech. Address to Harvard Business School Association
1957. Speech. Address to Minneapolis Star and Tribune sales meeting
1957. Speech. Address to NOAB annual meeting
1957. Article. Interurbia: The Changing Face of America?
1957. Speech. Look into the Future of Marketing
1957. Speech. Magazine in Changing America
1957. Article. Nation on the Move. Daily Telegraph U.S. Supplement, July 22
1957. Article. Search for Creative Talent. Advertisers' Digest, May
1957. Speech. Seven areas of Opportunity
1958. Article. Looking Ten Years Ahead?
1958. Speech. Address to Booksellers League
1958. Speech. Address to L.P. Brown Alumni
1958. Speech. Address to Magazine Publishers Association
1958. Speech. Address to National Wholesale Druggists Association
1958. Speech. Address to Readers Digest sales meeting
1958. Speech. Address to Rochester Advertisers
1958. Speech. Address to Utah Automobile Dealers Association
1958. Speech. As Banking Goes to Market
1958. Speech. Comments at Executive Committee Meeting
1958. Speech. Comments at Ford Merchandising School
1958. Speech. Four Dimensions of the Customer
1958. Article. Not all Beer & Skittles
1958. Speech. Response, Colgate University
1959. Speech. Colgate Library and National Library Week
1959. Speech. Comments, Executive Committee Meeting
1959. Speech. Comments, Owens-Illinois management
1959. Speech. Comments, Printers Ink Gold Medal Awards
1959. Speech. How to Build a Poor Man's Morgan Library
1959. Other writing. Preface to H.G. Wells' Tono-Bungay
1959. Speech. Should You Turn Your Mind toward Advertising as a Career?
1959. Speech. What's New in the '60s?
1960. Speech. Address, International Congress of Outdoor Advertising
1960. Speech. Comments, Scott Paper Company, Divisional Sales Meeting
1960. Speech. Introduction to marketing seminars
1960. Speech. Lengthened Shadow
Box 47
Strouse, Norman H. (continued)
(7-13 of 19 folders)
1960. Speech. Madison Avenue is Many Places
1960. Speech. Thomas Bird Mosher--The Passionate Pirate
1961. Article. Advertising and the American Economy
1961. Article. Common Market: What It Offers. Printers Ink, Dec. 15
1961. Speech. European Economic Community
1961. Article. Main Issue--Sense of Responsibility. New York Herald Tribune, Aug. 7
1961. Speech. Modern Advertising: American Marvel or World Force?
1961. Speech. Responsibility--Keynote of the Sixties
1962. Speech. Address, Magazine Promotion Group
1962. Speech. Address, United Foundation
1962. Speech. Growing 'One World' of Advertising
1962. Speech. How Book Collectors Get Trapped Into Manuscripts
1962. Speech. Measuring the Value of Advertising in Our Society
1962. Speech. Shoemaker SANS Shoes
1962. Speech. Special Problems of Advertising Agency Management in the U.S. Today
1963. Speech. If You Believe in Advertising, Sell It!
1963. Speech. Talk, Kraft International Marketing Meeting
1963. Speech. Talk with Women's Group
1964. Speech. Address to graduating class, Institute of Advanced Advertising Studies, Northwestern University
1964. Speech. Ad Talent Need: 2000+ Yearly
1964. Speech. Advertising & Our Economy
1964. Speech. Agency Management Succession
1964. Other writing. Conversation with Norman H. Strouse. Interview, Western Advertising, Dec.
1964. Speech. Growing Threat to Creativity
1964. Other writing. Passionate Pirate (photocopy of monograph on American printer and publisher Thomas Bird Mosher)
1964. Speech. Personnel Projections Revisited
1964. Article. Public Smarter than Politicians. New York Herald Tribune, Aug. 9
1964. Speech. Tribute to the Advertising Industry
1965. Speech. Advertising Relationship to Profit
1965. Speech. As Far as I Can See
1965. Speech. Bread Upon the Waters
1965. Speech. Comments, opening of Strouse collection of Presidential letters, Free Library of Philadelphia
1965. Article. Creativity Sparks Advertising's Continued Growth. Graphics: New York, Mar.
1965. Other writing. Foreword to book on advertising authored by John S. Wright and Daniel S. Warner
1965. Speech. Hostages of Time
1965. Speech. How to Build a Poor Man's Morgan Library (new version)
1965. Speech. Response to Award of Franklin Medal for Distinguished Service
1965. Speech. Responsibility of Advertising in Today's Climate--Political or Economic
1965. Speech. Right to be Heard
1965. Speech. Rising Threshold of Consumer Inattention
1965. Speech. Robert Lewis Stevenson and the Silverado Episode
1965. Article. Role of Business in Solving Community Problems. Insurance Management Review, Sept. 18
1965. Article. Strouse Says Advertisers Need More Entrepreneurial Leaders, Less Systematic Approach in Advertising, Advertising Age, May 31
Box 48
Strouse, Norman H. (continued)
(14-18 of 19 folders)
1966. Speech. Address, Dedication of Charles Trumbull Hayden Library, ASU
1966. Speech. Internationalization of the Ad Man. Columbia Journal of World Business, Winter. Also a Japanese translation.
1966. Speech. Invitation to Greatness
1966. Article. Just Where Do We Stand Now? Printers Ink, Feb. 25
1966. Speech. Ladies in My Library
1966. Speech. Response to Presentation of Advertising Gold Medal Award
1966. Other writing. Silverado Episode (essay on Robert Louis Stevenson)
1966. Speech. Today's Mouse Traps Must Go to Market
1967. Speech. Address at Dedication, North Bay Cooperative Library System
1967. Other writing. Foreword, booklet for Thomas Bird Mosher exhibition
1967. Speech. How's Your Green Thumb Today?
1967. Article. Internationalization of Advertising. Newsweek Global Report, July 3
1967. Speech. Is JWT on an Art Kick?
1967. Speech. Ladies in My Library
1967. Speech. New Horizons at Santa Cruz
1967. Speech. Notes for Directors' Dinner
1967. Speech. Role of Business in Protecting an Affluent Society
1967. Speech. Who Needs Advertising in an Affluent Society?
1968. Speech. Advertising: Prospect & Retrospect
1968. Speech. Advertising: The Most Public Kind of Responsibility
1968. Speech. Apologia for Collecting
1968. Other writing. Ladies in My Library (exhibition catalog)
1968. Speech. Master Craftsman: A Profile of T.J. Cobden-Sanderson
1968. Article. Pleasures of Packing a Library
1982. Speech. Profile of a Collector
Strouse, Norman: Buff Papers
1963. 1. Statement by General Lauris Norstad
1963. 2. Man and His Work. Eli Ginzberg
1963. 3. Advertising and the Public Interest, Roy Thomson
1963. 4. Must Capitalism Crawl? Margaret Mead
1963. 5. Lincoln and Modern America
1963. 5A. Renewal in Societies and Men, John Gardner
1963. 6. Right to Choose, Luther H. Hodges
1963. 7. Creativity is Not Enough, Theodore Levitt
1963. 8. Advertising, Stanley Resor
1963. 9. George Cole of Unilever, Kenneth Harris
1963. 10. How to Produce an Idea, Helen Rowan
1963. 11. Chairman of British Company, H.G. Lazell
1963. 12. President of Eastman Kodak Company Defends Consumer's Freedom of Choice
1963. 13. Miscellany No. 1
1963. 14. Decisions…
1963. 15. Management in the Future
1963. 16. What Should People Expect of Top Management? Fairfax M. Cone
1963. 17. On Magnanimity, C.P. Snow
1963. 18. What an Executive Should Know about Making Decisions, Harry A. Bullis
1963. 19. When Executives Retire, Gilbert W. Chapman
1963. 20. Make the Time You Need, John Corson
1963. 21. Power of Books, Robert B. Downs
1963. 22. What Should an Advertiser Expect of an Agency? John B. Hunter, Jr.
1964. 23. Personal Accountability
1964. 24. How the Advertising Agency Started, James Webb Young
1964. 25. Advertising Agency Compensation, James Webb Young
1964. 26. Uncompleted Man, Loren Eiseley
1964. 27. Art, Science, and Man, W.M.S. Russell
1964. 28. Books and Reading
1964. 29. Knowledge Revolution, James R. Shepley
1964. 30. Reading for an Age of Change
1964. 31. Surprising Uses of Idleness
1964. 32. Education for Leadership, J. Douglas Brown
1964. 33. Managing for Results, Peter Drucker
1964. 34. Truth about Executive Stress, Mortimer R. Feinberg
1964. 35. Libraires and the Space Age, Roger M. Blough
1964. 36. Presidents as Readers, Richard L. Tobin
1964. 37. New Climate for International Business, Irving Trust
1964. 38. Dogma in Marketing, Peter G. Peterson
1964. 39. Human Challenge, James M. Hester
1965. 40. Entrepreneur: A Man of Vision and Vitality, Roy L. Ash
1965. 41. Are You Running Scared? William, Lynde, and Williams
1965. 42. Marketing's Responsibility in Raising the Standards of Living, Paul Chambers
1965. 43. College Experience Ahead, Dr. John W. Gardner
1965. 44. Business and Government: A New Balance of Power? Business Week
1965. 45. Quest for Quality, Robert Liebenow
1965. 46. Uses of the Past, Marshall E. Dimock
1965. 47. Creativity: What It Is, How It Can Be Encouraged, National Observer
1965. 48. Young Adult in the Age of Complexity, Daniel Yankelovich
Box 49
Strouse, Norman: Buff Papers (continued)
(19 of 19 folders)
1966. 49. Antileadership Vaccine, John W. Gardner
1966. 50. Is Advertising Used as an Instrument of Education? Robert T. Colwell
1966. 51. What Have We Learned About Economic and Social Development? Peter Drucker
1966. 52. 27 Books Every Executive Should Have Read, Business Management
1966. 53. Foreword to Advertising, John S. Wright and Daniel S. Warner
1966. 54. What Knowledge is Most Worth Having? Wayne C. Booth and Paul B. Lazarow
1966. 55. Advertising and the Public Interest, Lord Thomson of Fleet
1966. 56. Great Change-Overs for You, Marshall McCluhan
1966. 57. Historian as Artist, Barbara Tuchman
1966. 58. Tiffany & Co., Walter Hoving
1966. 59. Unjoined Debate, George J. Stigler
1967. 60. It's Time to Stand Up for the Upperdog, Miller Upton
Sullivan, Don
(2 folders)
1987. Other writing. Memoranda and miscellaneous
1989. Speech. Are We On Our Clients' Agenda?
Sutton, Tom
1961. Speech. Advertising. Restraints and Restrictions at Home and Abroad. (see also Peter Gilow Papers)
1963. Speech. Gemeinsame und nicht so gemeinsame Faktoren der europäischen Konsumgüterwerbung (see also Peter Gilow Papers)
1967. Article. Tom Sutton. International Herald Tribune, June 27
1968. Speech. International Advertising: The Wheel is Turning Full Circle
1969. Speech. International Advertising Agencies in the 1970s
1969. Speech. International Advertising: Thoughts in the Bath
1974. Article. International Advertising in 1974
1974. Speech. Japanese Consumer in Times of Shortages and Uncertainty
1976. Speech. All Advertising is Local; So Why are the Multinational Agencies Peeing in Our Garden?
1978. Article. Japanese Advertising Enigma
1980. Article. ABC of Advertising in Japan
Undated. Article. Into the Twenty-First Century--Advertising and Agencies
Swain, Peter
1979. Speech. Coming of Age
Tasker, James
1951. Speech. Speech to Society Mercuri-Schartauanerna
Tatham, Cautley
1979. Article. Agency Business in Canada. Advertising Age Canadian Supplement
Templeton, Jane
1969. Article. Changing Challenge. Sales Management, Sept. 10
1969. Article. Sign Language Spoken Here, Marketing Magazine, Dec. 15
1969. Article. Wife You Leave Behind. Marketing Magazine, Nov. 15
1970. Article. Communication in the Round. Sales Management
1970. Article. Youth Market: Caveat Vendor. Sales Management
Thomas, Allen
1984. Speech. Multinational Advertising
Thomas, Edward F.
1957. Speech. Playing Card Sales Promotion
Thomas, Franklin
1964. Speech. Imagineering
Thompson, Chris
Undated. Article. How J. Walter Thompson Uses ABC Magazine Trend, Coverage Reports. ABC Casebook, vol. 10
Thompson, Don
(2 folders)
1982. Article. Don Thompson: Advertising Architect. JWT News, Apr-June
1984. Speech. Multinational Advertising: Our Competition
Thompson, Ted
Undated. Article. Three Problems, Two Solutions and a Bit of Badinage
Thompson, William C. Jr.
1993. Speech. Commodore and the Multinationals
Torlée, Liz
1995. Speech. Brands at the Crossroads
Tracosas, John
Circa 1980s. Article. Advertising Classic: Kodak as Time Goes By
Treasure, John
(2 folders)
1966. Other writing. Levin Interview (pamphlet)
1972. Other writing. What People Think and Know about Inflation (research report)
1973. Speech. How Advertising Works
1973. Article. Reality of Multi-National Marketing
1974. Speech. New World (speech and article)
1975. Speech. Consumer Constraints
1975. Speech. New and the Necessary
1975. Speech. Speech at Conference of the Market Research Society of Australia
1975. Speech. Speech at JWT Research Conference
1975. Other writing. What is Needed in the Future
1976. Speech. Changing Arguments to the Consumer
1976. Speech. History of British Advertising Agencies: 1875-1975 (speech, article)
1976. Speech. Ten Years Later...
1977. Speech. Further Thoughts on Consumer Change
1977. Speech. Inflation and the New Consumer (speech, article, synopsis)
1977. Speech. Internationalizing of Advertising
1977. Other writing. Understanding the Consumer (draft plan)
Circa 1980. Article. Study of Attitudes to Advertising and the Television Advertisements. IPA Occasional Paper 17
Tripp, Granger
1967. Article. Elementary Lesson in Burning Rulebooks
1967. Article. Funny Thing Happened on the Way to Answer Print
1967. Article. No One Type of Agency is Best for Everyone
1967. Article. What to Do till the Typewriter Comes
1968. Article. Budgets, Like Rules, Are Made To Be Broken
1968. Article. Making the Simple Decision is Not Always Easy
1968. Article. Man's Best Friend is His Film Editor
1977. Speech. Remarks, AAF Convention
Trakenheim, Abe
1981. Article. Buy? What's That? Once Over Lightly, Mar.
Tukey, Jack
(2 folders)
1980. Speech. Advertising, Chicago Style
1984. Speech. Some Coordinators' Views
Van Zant, John L.
1959. Speech. New Opportunities in Food Marketing
1959. Speech. New Requirements for New Markets
1962. Speech. World Markets for Athletic Goods
Varney, Norman
1982. Article. Videotex Prospects--Hot or Not? Advertising Age, Nov. 15
Velman, Loet
1985. Speech. Draft of remarks, JWT Group Meeting
Vineall, Mike
1979. Speech. International Advertising--A False God?
Box 50
Walker, Edward
1964. Speech. Media Evaluation
Wallace, Robert
1981. Article. Using Broadcasting in Attempt to Create Household Name. Broadcasting, June 22
Walsh, Wyn
1983. Article. Advertising as Programming. Backstage, June 17
Warnock, Frank
1979. Speech. Extract from speech to AMA
Warrens, Robert
1984. Speech. Wrestling with the Mechanics of Commercial Wearout…Lighting the Candle
Wasserman, Dirk
1974. Article. Why Admen Get Fired. Madison Avenue, Jan.
Waterson, M.J.
1983. Speech. Advertising: Good, Bad, or Just Ugly?
Watkins, Julian Lewis
1952. Article. Florida Citrus Ads Switched to Papers. Editor and Publisher, Jan. 5
1952. Speech. World is Changing
Watson, John Broadus
1920. Article. Conditioned Emotional Reactions. Journal of Experimental Psychology, Feb.
1921. Article. How to Break Down Resistance to Life Insurance. Insurance Field, Nov. 25
1922. Article. Can Science Determine Your Baby's Career Before It Can Talk? New York American Sunday Magazine, Jan. 8
1923. Article. Gigantic Industry that Needs Advertising's Help. Printers Ink, Apr. 5
1926. Article. What is Behaviorism? Harpers Magazine, May
1928. Article. Feed Me on Facts. Saturday Review of Literature, June 16
1935. Speech. Influencing the Mind of Another
Wax, Ed
1993. Speech. From Demarketing to Trust Marketing: A Brand Relationship Approach to Marketing
Weekes, Alan
1958. Speech. Creative Thinking in Advertising
Weilbacher, William M.
1967. Speech. What Happens to Advertisements when They Grow Up?
1969. Speech. Market Research Contribution to Marketing Planning
1969. Speech. Thoughts about the area of Dominant Influence
Weinrich, Len
1984. Speech. Pan-European Advertising
Weist, Ward
1979. Other writing. Reminiscences (draft)
Welty, Robert
1969. Speech. Advertising Salesman and the Computer
Whiteside, H. O.
1958. Speech. Symbols for Sale
1961. Speech. Social Trends in a Changing World
1961. Speech. Why Research is of No Help to Marketing
Wierum, Thorn
1974-1987. Other writing. Memoranda and miscellaneous
Wilgar, Steve
1979. Speech. How to Improve the Return on Your Advertising Investment
1984. Speech. Defending the Brand Management System
1984. Other writing. Responses to brand management talk
Willem, John M.
1955. Speech. What Will You Sell to Whom?
1958. Article. Interurbia is Here to Stay
Wilson, Edward B. (Ted)
1974. Article. Outlook for the Advertising Agency Business in the United States for 1974
Wilson, Edward G.
(2 folders)
1962. Speech. Will LAFTA be Another EEC?
1962. Speech. Talk to Sydney Office staff
1963. Speech. Talk to Representatives
1967. Speech. Montreal ICC Congress (2 versions)
1969. Speech. Learning is Beautiful: Preliminary Objectives of Talk at Association of Governing Boards of Universities and Colleges (see also Peter Gilow Papers)
1971. Speech. Advertising and the Government
1971. Other writing. Where is Advertising going? (notes)
1974. Article. Outlook for the Advertising Agency Business in the United States for 1974
1975. Speech. Let Me Do It
1975. Other writing. Transition at JWT (book chapter draft)
1976. Speech. Security Analysts Meeting
1980. Speech. Presentation to Cali's Honors History Class
1984. Speech. Talk to JWT Operations Committee
1985. Speech. Speech to Retired Directors Dinner (speech and notes)
1986. Speech. Directors' Dinner (notes for speech)
Wilt, George
1973. Article. 4A Newspaper Committee Urges Support of Ad Reps. Editor and Publisher, Oct. 13
Wilt, Harold
1956. Speech. Media Evaluation
Winick, Charles
1974. Other writing. Major Concepts of Behavioral Science Applicable to Marketing Research (conference paper)
Box 51
Woolf, James D.
(2 folders)
1926. Other writing. Breaking Into Advertising as a Vocation (pamphlet)
1948. Article. Salesense in Advertising
1950. Article. Heart Appeal in Advertising
1951. Article. Advertising at its Finest is a Servant of the People
1951. Article. Advertising Czar? Perish the Thought!
1951. Article. Advertising is Not So Difficult as It is Often Made to Appear
1951. Article. Advertising...the Least Effective of All the Activities of Man
1951. Article. Advice to America's Thousands of Panless Advertisers
1951. Article. Come Right Out and Say What You Mean
1951. Article. Difficult Art of Researching Human Handerkins
1951. Article. Fading Away of Good Taste in Advertising
1951. Article. Failure to Quote Prices is a Disservice to the Public
1951. Article. Hardest Working Fellow in the Agency Business
1951. Article. Hark Ye to the Voice of the People
1951. Article. How Allergic are We to Facts about What We Get for Our Money?
1951. Article. Is It Fair to Pre-empt a Common Product Virtue?
1951. Article. Is It Possible for Agencies to Have a Continuing Corporate Experience?
1951. Article. Is It True That Women are Denied the Bigger Opportunities in Advertising?
1951. Article. Is the Customer Simple Minded?
1951. Article. Is the Public Developing a Tolerance for Absurd Human Behavior in Ads?
1951. Article. It is Wise to Put a Feeling of 'Nice People' Into Your Copy
1951. Article. It Isn't Size that Puts Pull in Advertising
1951. Article. It Takes a Long, Long, Long Time to Make an Idea Sink in
1951. Article. Look for Potent Ideas by Studying Inadequacies of Mankind
1951. Article. Mail Order Pot O' Gold
1951. Article. Myth about Salesmen
1951. Article. No Researcher Has Yet Licked the Problem of Human Vanity
1951. Article. No Sale is Ever Made Until a Buyer Believes in the Integrity of a Seller
1951. Article. Positive or Negative Appeal? are There Any Rules to Guide Us?
1951. Article. Promise of Psychological Satisfaction Might Be a Better Way to Sell Tea
1951. Article. Salesense in Advertising
1951. Article. Seems That a Few Food Writers Still aren't Hip to the Facts of Life
1951. Article. Selective Appeal in Definitive Market is Sometimes a Good Strategy
1951. Article. Testimonials Make Most Salesense when They are Authoritative and Credible
1951. Article. There's Sales Persuasion in the Everybody's Doing It Idea
1951. Article. Too Much Vacuity in Advertising
1951. Article. What is a good Advertising Idea?
1952. Article. $64 Question in Direct Mail Selling
1952. Article. About Insurance Advertising
1952. Article. Advertising Business is No Sacred Cow to Me
1952. Article. Advertising Failures are Often Due to Shortcomings of the Product
1952. Article. Advertising-Like Pollstering is a Baffling Business
1952. Article. Advice to Beginners on How to Be Really Good in Advertising
1952. Article. Another Question about Which There is No Agreement Among the Experts
1952. Article. Are Both Right, Both Wrong, or What?
1952. Article. Are Excesses of Advertising Accepted with 'Amused Tolerance'?
1952. Article. Are National Advertising Agencies a Must for National Advertisers?
1952. Article. Business Papers Must Be Spearhead the Drive for Better Trade Publication Copy
1952. Article. C Stands for Cat-Unless You Prefer Obfuscation
1952. Article. Concerning Futility and Wastefulness of the Indirect Approach
1952. Article. Congratulations, 'Fortune,' on Your Attack on Ad-iness
1952. Article. Copywriters Play It Safe when They assume Retail Salesmanship is a Myth
1952. Article. Don't Sell So Hard that You Forget to Be Friendly
1952. Article. Factory Facts about Your Product Often Make Weak Copy
1952. Article. Five Reasons Why Small Ads Will Pay Off for You
1952. Article. Here's an Object Lesson for Advertisers of Phony Bargain Sales
1952. Article. Is Most Good Advertising NEWS for the Direct Opposite?
1952. Article. Is the 15% commission System Jeopardizing Agencies' No. 1 Job?
1952. Article. It Takes a Long Time for a Bona Fide Idea Man to Fade Away
1952. Article. It's Ideas--Not Tricky Typography--That Capture and Hold Reader Interest
1952. Article. It's Still Salesmanship in Print, Even when the Results are 'Indirect'
1952. Article. Magic X in Copywriting is Not Taught in College Classrooms
1952. Article. My Last Word on Short vs. Long Copy
1952. Other writing. Notes Taken at a JWT Copy Clinic
1952. Article. Perhaps for Effectiveness We Should Drop Superlatives Altogether
1952. Article. Perhaps It's a Kindergarten Question, But Do You Know the Answer? (2 versions)
1952. Article. Perhaps the Perfect Advertisement is an Artful Blend of Algebra and Music
1952. Article. Pictures are Potent but Don't Forget the Power of Words
1952. Article. Rankest Nonsense I've Ever Hard about Copywriting
1952. Article. Rarely Indeed Do We See Notable Prose from an Adman's Pen
1952. Article. Remember the Most Interesting Subject n the World
1952. Article. Some Suggestions on What to Do in an Advertising Rat Race
1952. Article. Take Time to Think
1952. Article. Testing of Copy Appeals and Techniques in Still in its Infancy
1952. Article. There are Food-Copy Adjectives that No Longer Make Mouths Water
1952. Article. There's a Vast Difference for Improvement in Retail Newspaper Advertising
1952. Article. Today the Consumer's Most Want Item of Information is Price
1952. Article. Try to Make Your Copy Consistent with Ordinary Human Experience
1952. Article. We Admen, Says a Well-Known Copy Chief, are a Bunch of Copycats
1952. Article. Weeds Still Flourish in Adlan's Gardens
1952. Article. What Counts is Not the Size of the Space but the Size of the Selling Idea
1952. Article. What is Caviar for the Goose May Be Pig's Kuckles for the Gander
1952. Article. What is Wrong with Corn in Advertising?
1952. Article. You're Sitting Pretty when You Have a Reputation for Integrity
1953. Article. Adult Salesmanship-in-Print Pays Off for Some Oil Companies
1953. Article. Advertising Cannot Make S______ Purses Out of Sow's Ears
1953. Article. Advertising is in Part a Delayed-Action Time Bomb
1953. Article. Advertising Seldom Succeeds Notably in Combating the 'Thing to Do'
1953. Article. Be Your Own Guinea Pig in Your Studies of Human Behavior
1953. Article. Concerning One of the Most Fundamental Principles in Advertising
1953. Article. Concerning the Difficult Problem of Being Believed in Copy
1953. Article. Copy Hits a New Low as a Fearful Bore
1953. Article. Demonstrate...
1953. Article. Dinner at Home With Rhonda Flemming
1953. Article. Don't Underrate the Power of Artful Word-Slinging
1953. Article. Does Your Copy Need More Why for Greater Credibility?
1953. Article. Good Sportsmanship Key Requirement of Money-Back Guarantees
1953. Article. How Vividly are They Remembering Your Promise at the Moment of Purchase?
1953. Article. I'm Getting a Little Board With the Old Masters
1953. Article. It's Risky to Count on Advertising's Forcing Distribution
1953. Article. Let's Not Cry 'Woolf' about Oil Company Advertising
1953. Article. Man Shall Not Live By Bread Alone
1953. Article. Mediocrity, Thy Name is Oil Company Advertising
1953. Article. New American Leisure is Good for Business
1953. Article. Observations on an Interesting Suggestion by Zenith's President
1953. Article. Problem Well Stated is a Problem Half Solved
1953. Article. Question that Splits the Advertising Fraternity Right Down the Middle
1953. Article. Retail Advertising Should Sell Ideas as Well as Bargain Prices
1953. Article. Salute to the Artdirecting Adman!
1953. Article. Sanctimonious Cigarette Hucksters
1953. Article. Some Notable Exceptions to the Mediocrity of Oil Company Advertising
1953. Article. Something Extra' Multiplies the Power of Advertising
1953. Article. Son, Your Head Omits the Guts of the Story'
1953. Article. There is No Cheap Way to Buy and Hold Consumer Favor
1953. Article. There is Persuasiveness in Bashful Sincerity and Comely Love
1953. Article. What are the Basic Laws on This Question
1953. Article. What in the World is Advertising Coming To!
1953. Article. What Shall I Serve My Family for Dinner Tonight?
1953. Article. What Should Your Package Label Be--a Poster or a Page Advertisement?
1953. Article. You, Too, Can Make a Martini Your Guests Will Rave About!
1953. Article. You've Got to Use the Bait They're Hankering' for
1954. Article. Actual Sales Test is the Only Sure Method of Copy Research
1954. Article. Advertising Can Sell Only Some of the People Some of the Time
1954. Article. Advertising's Greatest Weakness is its Glaring Lack of Credibility
1954. Article. Appraise Your Advertisements in Terms of All-Over Impact
1954. Article. Are you in Step with Ever-Changing Consumer Wants?
1954. Article. As for Me, Mom, I Want My Gerber's
1954. Article. Big Boast Does Not Develop and Nurture Brand Loyalty
1954. Article. Big Promises Not Always Realizable
1954. Article. Borg-Warner Ripley Campaign Pays Off
1954. Article. Bromides Discourage Readership
1954. Article. Busy Stage Sets Can Murder Dancers...and Ideas
1954. Article. But How Were Thousands of Motorists to Be Convinced?
1954. Article. Concerning TV Commercials and the Most Interesting Subject in the World
1954. Article. Copywriters Can Learn Much from Study of Mail Selling Techniques
1954. Article. Credible Promises Require Little Proof
1954. Article. Discover What You Think Before You Write
1954. Article. Does the Big Idea Come through Sharp and Clear?
1954. Article. Do Recipes Contribute to the Effectiveness of Food Advertising?
1954. Article. Effective Headlines Do Not Always Spell Out a Promised Benefit
1954. Article. Flavor-Appeal of First Importance in Food Advertising
1954. Article. I Have Little Faith in the Statistical Man
1954. Article. I Have Yet to Meet a Bona Fide Advertising Authority
1954. Article. If Your Product is Saleable It is Not Dull to Everybody
1954. Article. Is the Public Becoming Immune to Your 'Battering?'
1954. Article. It Seems that the 'Bear' Facts Can Be Beautiful
1954. Article. Money-One of the Most Engrossing Preoccupations of Man
1954. Article. Not Everybody Likes His Toast Well Done
1954. Article. Off-Brand, as Well as Off-List Selling is a Problem
1954. Article. Outstanding Ideas are Rarely the Product of 'Committee Thinking'
1954. Article. Partial Readership is of Supermen Importance
1954. Article. People are Not Always More Interesting than Things
1954. Article. Readership Research Does Not Support Freak Attention-Getters
1954. Article. Selling Power--True Measure of Great Advertisements
1954. Article. Separate Promotions More Effective than 'Umbrella' Campaign
1954. Article. Settle Your Basic IDEA Before You Think about Pictures
1954. Article. Some Thoughts Concerning the Good Old Snob Appeal
1954. Article. Specific Facts about Specific Policies Might Strengthen Insurance Company
1954. Article. There are Times when the Negative Appeal Makes Good Sense
1954. Article. What You Say Often More Important than How You Say It
1954-1955. Article. Advertising Agencies Pick Their Best of
1955. Article. Advertising Agencies Pick the Best of
1955. Article. All Media are Instruments of Salesmanship
1955. Article. Advertising Should Create Brand Name Familiarity
1955. Article. Basic Philosophy of Good Advertising Remains
1955. Article. Brand Familiarity Alone a Great Sale asset
1955. Article. Combat Consumer's Forgetfulness with Point of Sale Remindership
1955. Article. Continued Repetition of the Same Advertisement
1955. Article. Good Sales are No Proof that Nonsensical Advertising Pay
1955. Article. Emotional--or Reason Why?
1955. Article. How Significant are the Readership Ratings?
1955. Article. Irate Housewife is Repelled by Sameness in Advertising
1955. Article. Popular Notions are Stubborn Things
1955. Article. Simpler the Ad, the Greater its Impact
1955. Article. What Sells Groceries is Eating Pleasure
1955. Article. What Women Think about when They Turn to a Food . Article.
1956. Article. Adopt an Individuality and Stay With It
1956. Article. Creative Genius is No Gift of the Gods
1956. Article. New Look in Grocery Store Ads
1956. Article. Supermarket Dares to Be Different
1956. Article. There's a Reason for Every Buying Action
Undated. Other writing. Some Random Notes on Trademarks and Tradenames
Undated. Other writing. James D. Woolf Talks... (draft of book)
Woolf, Janet
1958. Article. What, If Anything, Does It Mean to Copy Writer?
1959. Article. New Directors in Marketing: Answering Woman's Hunger for Information
1959. Article. Today's Woman-And Premiums
1960. Speech. Communicating With Women
Wright, William P. Jr.
1956. Article. Urges Use of Proven Motivation Principles for Successful Promotion
1957. Speech. Minimum Care Fabrics
Yeates, Allan B.
1978. Speech. Advertising at the Crossroads
Yoder, Ken
1987. Speech. Sales meeting
Box 52
Young, James Webb
(1-8 of 11 folders)
1921. Other writing. Control of the Advertising Agency (draft)
1921. Article. Control of the Advertising Appropriation
1925. Article. Words, Co-Partner With Value
1927. Speech. What Do These Advertising Agencies Do for Their Commission?
1933. Article. Advertising Agency Compensation Relation to Total Cost of Advertising (2 versions)
1934. Article. Mr. Hill's Notes on Advertising Lectures
1934. Other writing. Lectures by James Young (2 copies)
1935. Article. Professor Looks at Advertising
1941. Speech. What Shall We Do about It?
1942. Article. Role of Management in Relation to Consumer Satisfaction
1943. Article. Advertising as a New Technique for Management
1945. Speech. What Advertising Learned from the War
1946. Speech. Advertising Council at Work
1946. Speech. Mechanism for Business Leadership
1946. Article. Say It With Coupons
1946. Speech. Wanted: More Free Enterprise--And Less Talk about It
1947. Speech. Calling All Publication Salesmen
1948. Speech. Speech to Advertising Council, Inc.
1952. Speech. Are We Selling Americans short? (2 versions)
1953. Article. Sale I Never Forgot
1953. Article. Complete Angler
1953. Article. Pervasive Art
1953. Article. Technique for Producing Ideas (book excerpt)
1954. Article. Advertising's Balance Sheet: on One Side, Instrument of Plenty; on the Other, 'Copywriter Strain'
1954. Speech. My Advertising Ego- Biography
1954. Speech. Nature of Advertising Knowledge (3 versions)
1955. Other writing. What the J. Walter company Stands for (statement, 2 versions)
1959. Speech. How to Make Life Most Interesting
1959. Speech. Mirror for a Lady (2 versions)
1960. Article. Changing Advertising Symbol
1960. Speech. Five Uses of Advertising
1960. Article. Found: A Responsible Critic of Advertising
1960. Speech. How to Become an Advertising Man (3 versions)
1960. Article. Open Letter to a Foundation
1960. Speech. Some Footnotes to Famous Headlines
1960. Article. Wanted: Responsible Advertising Critics
1961. Article. Advertising Agency Paradox
1961. Speech. Agency Compensation Paradox
1961. Article. Do We Need a College of Propaganda
1961. Article. Jim Webb Young on Toynbee
1961. Article. What's Behind the 15% Ad Fee
Box 53
Young, James Webb (continued)
(9-11 of 11 folders)
1962. Other writing. How to Become an Advertising Man (book)
1962. Article. Jim Young Reviews (column)
1963. Article. Jim Young Reviews (column)
1963-1964. Article. Jim Young Reviews (column)
1964. Article. Mister J. Walter Thompson
1965. Article. Best $10 Investment
Undated. Speech. Speech to Youngsters Interested in a Career in Advertising
Yuspeh, Sonia
(8 folders)
1975. Other writing. Changeable Consumer (research report)
1975. Article. Diagnosis--The Handmaiden of Prediction
1976. Article. Forget the Product Life Cycle
1976. Speech. What's Happening to Social Values
1977. Speech. Product Life Cycle
1977. Speech. TV Violence from the Viewers Vantage
1979. Speech. Brand Utility Yardstick
1979. Article. Medium Versus the Message (speech and article)
1979. Article. On-the-air Test Scores May Not Be Telling All
1980. Speech. On What It Takes to Be a Top Flight Agency Researcher
1981. Speech. Branded Products at the Crossroads
1981. Speech. Confident Ones: A Review of the Campaign Evaluation Methods Used by EFFIE entrants
1981. Article. Recall Debate
1982. Article. Can Segments Be Born Again? Journal of Advertising Research, June/July
1982. Speech. Turbulent Times for Branded Products (2 versions)
1983. Article. Pitfalls in the Product Life Cycle. J. Walter Thompson News, May
1983. Article. Radical Potential of Cable Advertising (with Garth Hallberg). Journal of Advertising Research, Aug./Sept.
Multiple Authors
(4 folders)
1978. Speech. JWT Ltd. Media Group presentation to the television industry
1983-1991. Other writing. Various writings on advertising research
1993. Speech. Are Canada's English Consumers Different Enough to Warrant Distinct Advertising? (Jack Cronin, Graham Peters, Angus Reid)
1993. Article. Convergent Findings from ARS and BehaviorScan: Empirical Foundation for Improving Advertising's Track Record
Box 54
Unattributed Authors
(11 folders)
1982. Other writing. Presentation: Advertising in Japan (JWT Tokyo)
1983. Other writing. Presentation: JWT
Circa 1985. Other writing. Presentation: The Egg and I
1985. Other writing. Report: Focus Group Interview: Benefits and Limitations
1988. Other writing. Presentation: If It's Old Hat, It Isn't News
1989. Other writing. Presentation: Food Market in Canada
1990. Other writing. Presentation: Lifestages
1992. Other writing. Presentation: Marketing and Advertising in the Global Village
Undated. Other writing. Report: The Issue of One or More than One Agency
Undated. Other writing. Presentation: Lifestages
Undated. Speech. Speech from Frankfurt Office
Restricted Files
[Materials are closed to non-JWT researchers for 15 years from the date of creation]
Box 55
Ashley, Susan R.
1994. Speech. How to Effectively Compete Against Private-Label Brands
Burns, Ron
1994. Speech. Given to JWT Toronto
Clements, George
(4 folders)
1994. Speech. Advertising: Art or Science
1994. Speech. Changing Nature of Retail Marketing
1994-1996. Other writing. Understanding Quebec (report)
Furr, John
1994. Speech. Who is J. Walter Thompson?
Hall, Chris
1997. Other writing. Promise and Power of Confidence (open letter to World Partners Council)
Jeffrey, Bob
(2 folders)
2000. Other writing. Presentation to North American Managers' Meeting
Jones, Chris
1995. Speech. Given in Rome
Madsen, Hunter
1994. Other writing. Advertising, 2000 AD (report)
Manning, Burton
(2 folders)
1994. Speech. Quality and Cost in Advertising
1995. Other writing. Tokyo staff briefing
Marans, David
1995. Speech. Look at Cable TV
Unattributed Authors
1994. Other writing. Presentation: Coffee
JWT Creative Forum
In mid-1966, the Television, Copy, and Art Departments were integrated into the Creative Department, headed by Walter F. (Chip) Meads as Management Supervisor. In the New York Office, seven operating units were established, each run by a Creative Supervisor, and each having its own writers, art directors, television producers, and traffic persons. A Special Supplement to the 1966 July 29 issue of the J. Walter Thompson Company News (housed in the J. Walter Thompson Company. Newsletter Collection) contains additional information about the Creative Department and its staff. The Creative Forum Papers, dating from 1966 to 1968, consisted of copies of 23 speeches and articles produced by JWT staff and distributed to members of the newly organized Creative Department.
Title List:
1966. 1. Creative Vitality, Life Blood of Our Business, Dan Seymour
1966. 2. Ads Are Like People, Chip Meads
1966. 3. Mechanism of Hope to All Would-Be Fellinis, Fred Kittel
1966. 4. Humor in Advertising--When Does It Pay? Barney Daniels
1966. 5. Five Basic Human Needs, James Webb Young
1966. 6. Dramaturgy for Minute Movies, Matthew Harlib
1966. 7. Short Journey from NY to Princeton, or Advertising Without Tears, Gene Hill
1966. 8. Relationship Between Researchers and Creative People, Stephen King
1966. 9. Conform with the Non-Conformists, Bev Corbin
1966. 10. Thompson T-Square
1966. 11. Style in Advertising, Robert Westerfield
1967. 12. Copywriters Thoughts on Copywriting, Harriet Rex
1967. 13. On Making Lasting Memories, Dennis Schmidt
1967. 14. Memorandum to Henry Schachte, James F. Barnum, MD
1967. 15. What the Creative Person Should Expect from the Account Man--And Vice Versa, Jack Bernhardt
1967. 16. TV and the Billion Dollar Lesson, William Tyler
1967. 17. Advertising and the Principles of War, James Webb Young and RTC
1967. 18. Funny Thing Happened on Our Way to the Answer Print, Granger Tripp
1967. 19. Advice to a Young Man Who Wants to Succeed, Don Fitzsimmons
1967. 20. Only Way to Nirvana, Jane Field
1967. 21. What Price TV Commercials, Sel Shillinglaw
1968. 22. New Creativity
1968. 23. Crux of Creativity, Lawrence T. D'Aloise
