Inventory of the J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
J. Walter Thompson Company
Title
J. Walter Thompson Company. Writings and Speeches, 1912-2000 and undated
Language of Material
Material in English,
German, and French
Extent
30 Linear Feet
20,000 Items
Abstract
20,000 Items
Founded in 1864, the J. Walter Thompson Company (JWT) is the largest enduring advertising agency in the United States. The Information Center of the New York Office began a collection of writings and speeches by former JWT executives. Later, scrapbooks and binders of speeches by Stanley Resor and Arno Johnson and Norman Strouse were added, and the Information Center expanded its activities to routinely collect texts of speeches given by current JWT staff. After the transfer of the JWT Archives to Duke University, additions continued to be received and interfiled.
The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young.
[top]
Administrative Information
Access RestrictionsCollection is restricted.
Materials are closed to non-JWT staff for 15 years from the date of creation.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Writings and Speeches, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The J. Walter Thompson Company. Writings and Speeches were received by the Rare Book, Manuscript, and Special Collections Library as transfers from 1987 through 2002. Additions are regularly received.
Processing Information
Processed by Richard Collier, February 2008
Encoded by Richard Collier, February 2008
Accessions 93-154, 93-155, 1997-0079, 1997-0089, 1998-0562, 1999-0306, 2002-0198 were merged into one collection, described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.
This finding aid is NCEAD compliant.
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Collection Overview
The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young. The collection was originally started by the Information Center of JWT New York Office.
Subject Headings
These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
- J. Walter Thompson Company.
- J. Walter Thompson Company--History.
- J. Walter Thompson Company. New York Office.
- Bartos, Rena.
- Beers, Charlotte.
- Bullmore, J. J. D.
- Dhalla, Nariman K.
- Johnson, Arno H. (Arno Hallock), 1901-
- Johnston, Don, 1927-
- Lanigan, Denis, 1926-
- Manning, Burt.
- Reed, Vergil D. (Vergil Daniel), b. 1896.
- Resor, Stanley Burnet, 1879-1962. [not LC]
- Seymour, Dan, 1915-1982.
- Strouse, Norman H.
- Young, James Webb, 1886-
- J. Walter Thompson Company--Employees.
- Advertising--History.
- Advertising agencies--History.
- Advertising executives.
- Marketing--United States.
- Marketing--United States--Case studies.
- Speeches, addresses, etc., American.
- Speeches. [AAT]
- John W. Hartman Center for Sales, Advertising & Marketing History.
 | List of Series in Collection | |||||||
 |  | Open Files, 1912-1993 and undated | ||||||
| | Restricted Files | ||||||
 | | JWT Creative Forum | ||||||
Detailed Description of Collection
Open Files, 1912-1993 and undated
Achenbaum, Alvin
(3 folders)
1968. Speech. Magic Ingredient in New Product Development
1971. Speech. Does Advertising Manipulate Consumer Behavior (Statement in behalf of Joint ANA/AAAA Committee before FTC, 2 versions)
1971. Article. Hope and the Opportunity
1971. Speech. Research's New Responsibility in a Consumerist Environment
1972. Article. Advertising Doesn't Manipulate Consumers
1972. Other writing. Market Testing...(chapter for Marketing Handbook, ed. R. Ferber)
1973. Speech. How Research Can Help in the Strategic Positioning of a Brand
1973. Article. How Research Can Work to Help Position a Brand
1973. Speech. Is Advertising Manipulating the Consumer
1973. Speech. Segmenting Markets: Recrowning the Consumer King
1973. Speech. Today's Consumer: Is Advertising Manipulating Her?
1977. Article. Achenbaum Tells about Picking an Agency--Toyota, Datsun Style
1977. Article. GRP's Can't Measure Effectiveness
1979. Article. Impending Media Crisis
Adams, Michael
1991. Speech. Diamonds in the '90s
Agnew, Jim
Undated. Speech. J. Walter West--Winds of Change
Andler, Donald A.
1966. Article. Some Magazines are Best Buy in Off-Season
Antonowsky, Marvin
1966. Article. New of Spot TV Markets
1967-1968. Article. Media Myths (series in Media Decisions)
1968-1969. Article. Media Math (series in Media Decisions)
Armstrong, Donald B., Jr.
(2 folders)
1963. Speech. Measured Advertising Results--Revisited
1970. Speech. Needed: A New Consumer Look at Marketing
1973. Speech. New Products: The Advertising Agency's Contributions and Problems
1975. Article. Change in the Market Place: An Analysis of the Recent Changes in Consumer Behavior and the Events and Attitudes Underlying Them (co-author: Garth Hallbert)
1975. Speech. Consumers New Reality: An Analysis of Changes in the Market Place (speech, article)
1975. Article. Is Comparison Advertising Really Better?
1975. Article. Stimulus and Response: There is No Such Thing as a Typical Consumer
1975-1976. Speech. Use and Abuse of Survey Research in Advertising Regulation (speech, article)
1976. Article. TV Violence: In the Eyes of the Beholders (printed adaptation of speech)
1977. Article. Three Research Pitfalls in Fighting FTC Complaints
1978. Speech. Is There a Crisis in Branding in the U.S.?
Ashford, Jim
Circa 1990. Speech. Murphy's Law
Atkinson, Leigh
1967. Article. Public Relations in Action
Aubrey, Stever
1968. Speech. Advertising Awards Day (draft)
1970. Speech. Marketing Policies in Times of Restricted Gas Supply
Auer, Renee
(2 folders)
1985-1986. Other writing. Profile of Canada
Bailey, Ray T.
1960. Article. Big Challenge in Marketing in the '60s (Am. Egg and Poultry Review)
1960. Speech. Dynamics of Food Distribution: A History of 100 Years of Evolution in Grocery Store Distribution in America
1960. Speech. Intro. to Remarks for Panel on New Dimensions in Manufacturer-Distributor Relations
1960. Speech. State of Industry (USWGA Mtg., Dallas)
Barber, B.J.
1993. Other writing. Understanding Quebec
Barnard, Philip
1992. Article. New Directions in World Research
Box 2
Barnum, H.J.
1974. Speech. Mass Media and Health Communications
Bartolon, Dan G.
1984. Speech. JWT Managing the Agency
Bartos, Rena
(1-25 of 39 folders)
1973. Speech. Research, Creativity, and Tunnel Vision
1973. Speech. Target is Moving
1973. Speech. Why a Full-Service Agency?
1973. Speech. Women's Place (and Yours)
1973. Speech. Working Women: The Invisible Consumer Travel Market
1973-1998. Article. Miscellaneous brief articles
1974. Article. Future of the Advertising Agency Research Function
1974. Speech. Who Pipes, Who Pays, Who Calls the Tune?
1974-1979. Other writing. Moving Target, and related articles
1975. Speech. Advertising and the Economy
1975. Speech. Consumer View of Advertising
1975. Speech. Moving Target
1976. Other writing. Advertising and Consumers
1976. Speech. Opportunities and How to Capitalize on Them
1976. Speech. Working Woman Audience: The Moving Target
1977. Other writing. Founding Fathers of Advertising Research
1978. Speech. Stereotypes, Assumtions, and the Reality Gap
1978. Article. Target is Moving: The Changing Bank Customer
1978. Article. What Every Marketer Should Know about Women
1979. Article. Exploring Mysterious Markets
1980. Speech. Do We Really Have to Make Them Mad to Sell Them?
1980. Article. Over 49: The Invisible Consumer Market
1981. Article. Ads that Irritate May Erode Trust in Advertised Brands
1981. Article. Beyond the Cookie Cutters
1981. Speech. Beyond the Rocking Chair
Box 3
Bartos, Rena (continued)
(26-39 of 39 folders)
1982. Speech. Demographics of Older Shoppers and 1-2 Person Households
1982. Article. Women and Travel
1982. Article. Women's Market for Big-Ticket Items
1983. Speech. Moving Target: Changing Demographics
1983. Article. Women and Advertising
1984. Speech. Targeting the Top
1985. Speech. Qualitative Research: What It is and Where It Came from (speech and 2 published versions)
1985-1986. Speech. Facts of Life
1986. Speech. Challenging Our Assumptions
1986. Speech. Over 49: The Invisible Consumer Market
1986. Article. Qualitative Research
1988. Speech. Marketing to Women around the World
Undated. Speech. Demographic Questions
Undated. Other writing. Do-It-Yourself Workbook for Developing a Moving Target Presentation (handbook)
Bathon, Greg
1974. Speech. Consumer Behavior in Brazil
1978. Speech. Managing a JWT Office for Performance & Profit
Baumwoll, Joel P.
(10 folders)
1974. Speech. Segmentation Research: The Baker vs. the Cooker Maker (speech, article)
1975. Article. Change in the Market Place: An Analysis of the Recent Changes is Consumer Behavior and the Events and Attitudes Underlying Them (co-author: Garth Hallbert)
1975. Article. Is comparison Advertising Really Better?
1975. Article. Stimulus and Response: There is No Such Thing as a Typical Consumer
1975-1976. Speech. Consumers New Reality: An Analysis of Changes in the Market Place (speech, article)
1976. Article. TV Violence: In the Eyes of the Beholders (printed adaptation of speech)
1976. Speech. Use and Abuse of Survey Research in Advertising Regulation (speech, article)
1977. Speech. Recall Testing Can Be Dangerous to Your Product's Health
1977. Article. Three Research Pitfalls in Fighting FTC Complaints
1978. Speech. Is There a Crisis in Branding in the U.S.?
Baxter, Loy J.
1965. Speech. 100th Anniversary of Advertising
1965. Speech. Public Relations--Publicity
1968. Speech. Opening Remarks (speech to U.S. Marine Corps)
1968. Speech. Untitled (speech to Indiana University graduating seniors)
1968. Article. Uses of the On-Location Portrait
1969. Speech. Untitled (speech to Army Chaplains)
Box 4
Beatson, Ronald
1983. Speech. MARS: Defence of Advertising Working Party
1984. Speech. Image of Advertising in Europe
Beckerman, Jerrold
1974. Speech. Speech given to AMA
Beers, Charlotte
(19 folders)
1973. Speech. Speech given to AMA
1974. Speech. How to Get a Better Return on Your Advertising Investment
1974. Speech. New York Show
1975. Speech. Account Management
1975. Speech. American Management Association
1975. Speech. How to Know If a Client is Really Happy
1975. Speech. Productivity: The New Measure of an Agency
1975. Speech. Pursuit of Productivity
1976. Speech. Advertising Agency of the Future
1976. Speech. Communications and Lifestyles
1976. Speech. Getting Inside the Consumer's Head
1976. Speech. What Alice Saw in the Looking Glass
1977. Speech. Norman Strouse Seminar
1977. Speech. North American Seminar
1977. Speech. What Do You Do for a Living?
1977. Speech. Women's Lifestyles
1978. Other writing. New Business Issues and Techniques (handbook)
1978. Speech. Job Survival Skills for Women in Management Positions
1978. Speech. Tomorrow's Managers
Berent, Paul Howard
1965. Speech. What is the Market Researcher Doing in an Advertising Agency?
1971. Speech. Market Research on a Multi-Country Basis
Bergamo, Nestor
Undated. Speech. Entrepreneur in the Future of the Brazilian Economy
Bernhardt, Jack
1967. Other writing. What the Creative Person Should Expect from the Account Man--And Vice Versa (Creative Forum paper #15)
1969. Speech. How Advertising Can Sirve (sic) You
Black, George
1983. Speech. Our Experience with Multi-National Brands, Their Communication Strategies and Systems
Black, Harry (?)
1979. Other writing. Effective Reach: From Theory to Practice (JWT Media Department Report)
Black, Kenneth
1979. Speech. How Advertising Works
Blair, Milton J.
1935. Speech. Speculative Preparation of Plans, Copy or Art Work in the Solicitation of Business
1936. Speech. Changes in the American Fruit Basket during the Last Thirty-Five Years
Bonner, Robert
1977. Speech. Challenge of Rapid Change
Baren, Wallace
1942-1945. Article. Wally's Wagon (brief clippings from This Week)
Boyle, Joseph
1955. Speech. Integration of a Public Relations-Publicity Department within an Agency
Braley, Berton
1940s. Other writing. Miscellaneous Poetry (printed in This Week)
Brand, Jonathan
1975. Article. Untitled
Brigandi, George
Circa 1985. Speech. Study of the Changing Structure of the Retail Food Market
Brinckerhoff, John H.
1973. Article. Consumer Agency vs. the Specialized Agency: Which is the Best for Medical Advertising?
Broderick, Gerry
1983. Speech. JWT--Who is it?
Brouillard, Joseph
1973. Speech. Corporate Communications in the European Business Community
1973. Article. Television: The Workhorse for Corporate Advertisers
1978. Article. Larger Picture in Corporate Advertising
1979. Speech. Corporate Communications: Opportunities for Growth
Brown, Steve
1991. Speech. JWT Lifestages
Buchanan, Robert E. (Buck)
(5 folders)
1976. Speech. Using Broadcast Syndication to Reach Your Market
1981. Speech. New Media (speech on cable, satellite transmission, etc.)
1981. Article. Tis the Season
1985. Speech. Changing U.S. Media Scene--Does It Have Any Meaning for Latin America
1985. Speech. Media Requirements of Multinational Clients
Buckley, Joseph C.
1962. Other writing. Oil Filter Replacement Market on Farms (internal report)
Box 5
Bullmore, Jeremy
(11 folders)
1972. Speech. Consumer Has a Mind as well as a Stomach
1973. Speech. Speech given at ICA conference
1977. Speech. British Admen Know People Better Than Politicians
1978. Speech. Ten Tried and Trusted Methods of Getting the Least from Your Advertising Agency
1978. Speech. What Jim Young Said--And What He Didn't Say
1979. Article. Has Advertising Lost its Way?
1979. Speech. Persuasion--What Can We Learn from the Politicians and What Can They Learn from Us?
1982. Other writing. Close-Up (report on Thompson London)
1983. Other writing. Advertising Association Handbook
1983. Speech. Close-Up-1983 (speech on Thompson London)
1984. Speech. Creative Marketplace--Some Things We Have Learned
1984. Speech. What We Have Learned
1984. Speech. What We Have Learned about Creative Advertising
1985. Speech. Archimedes and the Efficacy of Prayer: Some Thoughts on How We Think of Things and Put Them to the Test
1985. Article. Brand and Its Image Revisited
1987. Other writing. Miscellaneous writing
Burns, Ron
1993. Speech. Leadership through Innovation
Campbell-Harris, Davis
1982. Speech. Happy Guy Fawkes Day
1984. Other writing. Some Things We Believe about JWT People (excerpt)
Cannonero, Lea
1975. Speech. Importance of Communication
1975. Speech. Secretary's Role in Working with People
1975. Speech. Steps in Problem Solving
Carney, Otis
1952. Speech. Creating the TV Commercial
Carroll, Carroll
Circa 1964. Other writing. Fiscal Century (poetry)
1965. Article. Hello All You Folks Out There in Radioland Revisited
Circa 1966. Speech. Raspberry for the Teacher
1969. Article. How to Start a Search for Success in the World's Largest Ad Agency (from Variety)
1976. Article. And Now a Word From... (from Variety)
1976. Article. Letter to Editor, MAC/Western Advertising News (concerns anniversary issue on JWT)
1976. Article. They Still Love Me in Altoon, Writes Bruns, a Man Idolized (from Variety)
1976. Article. Real Kraftsman (from Television/Radio Age)
1978. Interview. RAB interview about radio
Undated. Article. How Creative Should a Radio Commercial Be--And How? (draft and edited version),
Undated. Article. Need for Sound Involvement
Casseres, Aminta
1926. Article. Agencies Prefer Men! (from Printer's Ink)
Chaiet, Alan
1981. Article. When is a GRP Not a GRP?
1982. Article. Prune Principle of Advertising Exposure
Charlton, Fred
Undated. Article. How Can We Improve Frozen Food Retailing?
Checkman, Lee
1981. Article. Virgin Respondents are Hard to Find
Cherington, Paul T.
1923. Article. Federal Legislation concerning the Branding of Fabrics
1923. Speech. Twentieth Century Marketing (summary of speech)
1924. Article. Some Commercial aspects of Styles and Fashions in the Clothing and Textile Industries (from Harvard Business Review)
1926. Speech. Place of Advertising in Church Work
1926. Article. What Producers Can Do to Maintain Prices
1928. Article. Obligations of Business Research Advertising and Selling
1928. Article. Shifting Sands of Distribution
1928. Article. Unadvertised Medicine
1930. Article. Can Commercial Research Methods Be applied to the Distribution of Securities
1928. Article. Why the Legal Profession Needs Advertising
1930. Article. What Social Statistics Tell Us about Markets
1939. Speech. Frontiers and Pioneering
1939. Article. Small Retailer (from Harvard Business Review)
1940. Article. How Capitalism Can Get its Second Wind
Chi, Joyce Saxon
1982. Speech. Untitled
Christianson, Elin B.
1965. Article. Automation and Libraries
1966. Article. Musings on Minneapolis
1968. Article. Variation of Editorial Material in Periodicals Indexed in Readers' Guide
Churchill, Mary
1988. Speech. Communicating the JWT Story
1988. Speech. Momentum
Box 6
Ciuti, Ezio
1984. Speech. Analysis of McCann-Erickson
Clark, Earl
1928. Speech. Finance (outline of speech)
1929. Speech. Profits of an Advertising Agency
1932. Speech. Lying and Stealing
1933. Other writing. On legal aspects of advertising (with comments from Slaughter & May, legal counsel for JWT London)
Clark, Harry
(3 folders)
1974. Speech. Speech given at IAA meeting
1985. Other writing. Some Things We Have Learned About Starting New Agencies (report)
1986. Speech. David Ogilvy, Robert Browning and Other Voices I Have Heard (speech for Princeton group, 2 versions)
1987. Article. Consumer and Corporate Values: Yet Another View on Global Marketing
1994. Speech. JWT's Clark Speaks at International Advertising Meeting (speech on European agency/advertiser financial relationship)
Clauson, A.W. (Tom)
1971. Speech. Toward an Arithmetic of Quality
Clements, George
(1-20 of 35 folders)
1979. Speech. James Webb Young Seminar
1980. Article. In Testing Advertising Computers May Lead You Astray
1980. Article. Liking--A New Scale for Measuring the Response of Consumers
1981. Article. Advertising Testing through to 2001
1981. Speech. Role of Financial Advertising in Investor Relations
1982. Article. Invisible Consumers
1982. Speech. Relationship of Advertising Expenditure Levels to Media Costs in Canada and the United States; or, An Exploration into the World of Darkness
1983. Article. Business Needs to Plan Now to Offset Future Static Markets
1983. Speech. We Are What We Eat
1983. Speech. Women are Human, Too.
1984. Speech. Pacific isn't Terrific?
1984-1986. Speech. Thinking About the Ads
1985. Speech. Asia/Pacific: A Dipstick View of the Region
1985. Speech. Creativity: Nice or Necessary?
1985. Article. Pacific isn't Terrific?
1985. Speech. Some Thoughts About Advertising Research
1985. Other writing. T-Plan and Planning Cycle (handbook)
1985-1991. Speech. Brand Personality
1987. Speech. Communications and the Lawyer
1987. Speech. Devising the Best Strategy
1987. Speech. East Moves West vs. West Moves East
1988. Speech. Is There Somebody Out There Listening to Me?
1988. Speech. Response from the Marketplace
1990. Speech. Creative Research
1990. Speech. Game of Life
1990. Speech. Market Research Agencies
1990. Speech. Media Consumption
1990. Speech. Perspectives on Marketing in the Future
1990. Speech. Planning Cycle
Box 7
Clements, George (continued)
(21-35 of 35 folders)
1991. Speech. Advertisng Strategies for Product Positioning
1991. Speech. Consumer Research Guidelines
1991. Speech. Coping with the Recession
1991. Speech. Market Research Agencies
1992. Speech. Game of Life
1992. Speech. How Advertising Works
1992. Speech. Lifestages
1992. Speech. Marketing to 50+
1992. Speech. Taking Charge of Our Destiny
1992-1993. Speech. Understanding Quebec
1993. Speech. Is Most Advertising a Waste of Money?
1993. Speech. Leadership through Innovation
Undated. Speech. Media speech
Undated. Speech. Research Guidelines in Advertising Development
Clurman, Ann
1993. Speech. Reinventing Strategies
Cohen, Arthur
1978. Article. Brand Marketing in the New Retail Environment
Colebrook, Miles
1990. Speech. European Trends
Coleman, Loyd Ring
1929. Article. World Grows Old (from Advertising and Selling)
1948. Speech. What Socialism has Cost Europe and the World
1949. Speech. Towards a Wider Thanksgiving
1953. Speech. Guilty Men of Price Control
1953. Speech. Religion and the Democratic Tradition
1956. Speech. Ebbing Tide of American Foreign Investments
1958. Article. Subliminal Advertising is 'Scientific Absurdity' Like Table Rapping, Ouija Boards: Irate Adman
1958. Speech. Untitled (speech on Russian science to Sydney Rotary Club)
Colwell, Robert T.
1957. Speech. Hard Sell or Brand Image--Do You Have to Choose?
1958. Other writing. Creative Man's Look at the JWT Consumer Panel Personality Profile Studies
Circa 1960. Speech. Five Uses of Advertising
1961. Speech. Inside the Interchange
1962. Speech. Responsibilities of Advertising Agency Management
1963. Article. Bob Colwell Reviews Jim Young
1964. Speech. Opening Remarks on the Creative Challenge of Consumer Judgment
1964. Speech. Writer's Footnotes to the AAAA Research
1965. Speech. America's Attitudes toward Advertising
1967. Speech. Some Things We Have Learned about Writing Advertising
Conlin, Ronald P.
1993. Speech. Goodyear Advertising Research: Past, Present, and Future
Connell, Hugh
1978-1986. Other writing. Memos and other writings
Cooney, Linda
1986. Other writing. Memos and other writings
Cooper, W. Stanfield
1963. Speech. What to Do When You're Faced with a Stark Naked Sheet of Paper
Corbin, Bev
1975. Speech. Care and Feeding of Creative Folk
Corlett, Tom
1977. Article. People's Use of Media
Courtney, Alice E.
1978. Article. Canadian Perspectives on Sex Stereotyping in Advertising (with Thomas W. Whipple)
Box 8
Cracraft, George A.
1966. Article. One Small Point
Cronin, Jack
(6 folders)
1974. Speech. What is a Good Magazine Ad?
1974. Speech. Crisis at Credibility Gap
1976. Speech. Address to British Columbia Association of Broadcasters
1977. Speech. Smarter Spending of the Shrinking Advertising Dollar: An Agency Viewpoint of Media Trends
1978. Speech. Advertising: It's the Response that Counts
1978. Speech. Brilliant Package Goods Creative…Only Available Outside Canada? Pity.
1978. Speech. Challenges We Face Together in the Next 5 Years
1978. Speech. JWT Canada presentation to Board of Directors
1979. Speech. Future of the Brand Label
1980. Speech. JWT Canada Stewardship Report
1980. Speech. Role of Advertising
1980. Speech. Speech to JWT Worldwide Management Meeting
1981. Speech. What It's Like to Sleep with an Elephant
1983. Speech. Creative Tour through Europe
1983. Speech. Manchester Publicity Association Luncheon Speech
1983. Speech. Transnational Advertising
1985. Speech. Advertising in Europe
1985. Speech. Future Trends in Advertising
1986. Speech. Creative Medium, or Creative Message?
1986. Speech. James Webb Young/Delavan Seminar
1987. Speech. Advertising: Visual Revolution or Creative Clutter?
1987. Speech. JWT Principles--What We Believe
D'Aloise, Lawrence T.
1968. Speech. Crux of Creativity
Daly, Derry F.
1968. Other writing. Direct Mail Advertising
Danger, Lynn
1981. Speech. Careers in Writing Seminar
Daniels, Barnet M.
1965. Speech. How I Would Get Plus Advertising Lineage If I Were in Your Boots (speech and published version)
1965. Article. There's Plus Lineage on the Bandwagon
Dawkins, Colin
1984. Other writing. Ain't It Hell on a Windy Day
Dawn, Hazel
1964. Speech. Ladies' Luncheon Speech
Box 9
Day, William L.
(3 folders)
1929. Article. How Shall We Select an Advertising Agency (newsletter)
1929. Article. What Shall the Public Think?
1929. Other writing. What the Well Dressed Man Will Wear (humor)
1931. Speech. Lecture to Standard Brands Incorporated Sales Class
1932. Speech. Agency Deals with the Necessity for Creative Copy and Merchandising
1932. Speech. General Talk on Advertising
1932. Speech. Selling Efforts (speech to Bakery Sales Promotion Association)
Circa 1935. Article. Strategy and Tactics in Modern Advertising
1936. Speech. Sell It AS You Must (speech and 2 published versions)
1937. Speech. Apology for Today in Advertising
1937. Article. How the Public Thinks
1941. Speech. Let's Learn How to Live
Undated. Article. Fundamentals and Decadence
Undated. Article. Importance of Competitive Copy
Undated. Article. Importance of Strategy in Copy
Undated. Article. Is Advertising Crippling Manufactoring Resourcefulness?
Undated. Article. On Saving the Advertising Business
Undated. Article. One Method of Using Publicity
Undated. Article. Sales and Advertising Problems of Merged Industries
Undated. Other writing. Time and its Relation to Advertising Copy (outline)
Undated. Article. Untitled (on the principles and practice of advertising)
Undated. Other writing. Untitled (booklet on JWT and advertising)
Undated. Article. Upon Magellan's Grave Rise His Storied Riches of the Far East
Undated. Article. What about Radio?
Deaton, Don
1985. Other writing. Financial summaries
De Elexpuru, Manuel
1983. Other writing. Interview
Dell, Glen
1985. Speech. Staff presentation, multiple versions
De Paolo, Tom
Circa 1970. Other writing. Celebrating Celebrity (reminiscence)
De Peterson, Peter
1964. Speech. Farewell Address
Devine, C.R.
1980. Speech. Citation of Don Johnston for IAA annual award
Devine, John F.
1967. Article. As the Twig is Bent
1968. Other writing. Hearings before the U.S. Equal Employment Opportunity Commission on Discrimination in White Collar Employment (transcript)
1972. Speech. Role of Corporate Administration
De Windt, E.M.
1981. Speech. Henry, Harvey, and Tom: Where Are You Now that We Really Need You?
Dhalla, Nariman
(13 folders)
1973. Other writing. Basis for Formulation of Marketing Plan for JWT Domestic
1974. Other writing. What Will the Advertising Business Be Like in Five or Six Years
Circa 1975. Article. Setting the Advertising Budget Scientifically
1975. Article. Use of Econometric Methods for Setting Advertising Budgets
1976. Other writing. Forecasts of National Advertising Expenditures in the United States
1976. Article. Forget the Product Life Cycle Concept (from Harvard Business Review)
1977. Article. How to Set Advertising Budgets
1977. Speech. NABE address
1978. Article. Accessing the Long-Term Value of Advertising
1978. Other writing. Old Age Market with Special Reference to Restaurant Business
1978. Article. Role of the Business Economist in Marketing
1979. Article. Short-Term Forecasts of Advertising Expenditures
1980. Article. Advertising as an Advertising Tool
Dignam, John F.
Circa 1980. Other writing. How to Photograph a Ford Car (handbook)
Di Paola, Vincent
1980. Article. Agency Benefits from Copier Management
Dolan, Kevin
1992. Speech. Snapshot of JWT International
Doyer, Bob
(2 folders)
1973. Speech. His Maiden-Address as Chairman of the Board of the Dutch Association of Advertising Agencies
Durkee, Burton R.
Circa 1967. Article. Package Can Make Adman's Job Easy
Box 10
Eagen, Dermid
1987. Speech. Fundamentals of Communication
Eames, Herb
1982. Other writing. Technology (outline of report and personal notes)
1983. Speech. Quarter Financial Report (2nd draft)
Ebbecke, Frank
1985. Speech. Hat Die Agentur Die Kreativität Gepachtet
Edens, Bob
1970. Speech. Speech to Chicago Advertising Club
Effer, Gordon
1963. Other writing. Interview
Ehrenberg, A.S.C.
1977. Other writing. Understanding Consumer Behavior No. 1: Why Buyer Behavior?
Elton, Wallace W.
1950. Speech. Comments on Creative Problems
1956. Speech. Eyes Have It
1957. Speech. Inner Picture
1957. Speech. Training the Mind's Eye (speech, 2 versions)
1962. Speech. Lady, We Need You
1963. Article. Elton Traces Factors that Made Ford Posters Click
1963. Speech. Need for Public Advertising
Elwood, Peter
1993. Speech. Brand Equity…Severely Wounded but not Dead
Emerling, Ernie
1980. Speech. What is a Brand? (with Granger Tripp)
1993. Speech. Management of Worldwide Brands
Engle, Rafe
1977. Speech. Address to ACA on advertising and the law
Erhard, Ludwig
1968. Speech. Die Beziehung von Politik und Wirtschaft zue Gestaltung und Fortentwicklung des Gesundheitswesens
1971. Speech. Die Notwendigkeit und die Rechtfertigung der Selbstmedikation aus sozialer und wirtschaftlicher Sicht
Erskine, William H.
1961. Speech. Luncheon Address to Newspaper Advertising Managers Association of Eastern Canada
1965. Speech. Retail Revolution
1965. Other writing. Working Philosophy (statement; see also Peter Gilow Papers)
Eyman, Richard H.
1973. Speech. Road to Consumer Satisfaction from the Consumer's Point of View
Farlow, Arthur C.
(2 folders)
1939. Article. Where are We Going with Food Industry Advertising
1945. Article. From Advertising to War and Back
1947. Article. Creative Advertising in Scientific Marketing
Fenning, Andy
Undated. Speech. Positioning
Ferchat, Robert A.
1988. Speech. Speech given at Northern Telecom Canada National Sales Conference
Fergus, Lucene
1962. Speech. What about the Young People
1972. Speech. Finding and Training Better Personnel
Fickinger, Wayne
1974. Speech. impact of Change...Planning for a Future Without Shock
1976. Article. Adman Takes the Spotlight...Finally
1976. Article. Advertising Today: From Detente to Open Warfare (2 versions)
1976. Article. Few More of My Unfavorite Things
1976. Speech. Overdog Snaps: Underdogs' Innovative Bite is Overrated
1978International assignment on Advertising (interview)
1979. Article. Action, Based on Vision, Key to 1980s
1979. Article. Challenge is to Anticipate Course of New Electronic Media
1979. Article. It's Time to Speculate on the Future as Year of the New Media Nears
1980. Speech. Funny Business
Undated. Article. New Ball Game for Marketing
Field, Jane
Circa 1967. Other writing. Only Way to Nirvana (annotated list of recommended books)
Fielden, Edward J.
1961. Speech. Address to Indian Society of Advertisers
Fields, Dave
Circa 1969. Speech. Untitled
Findlow, Nancy (Nan)
1960. Other writing. Memorandum on speech prepared for May 10 meeting of the AMA (memorandum)
1960. Speech. Women Will Tell You Almost Anything You Want to Know about Your Product...But There's a Catch to It
Fine, Brian
1979. Speech. Use of Advertising Agencies as Marketing Research Problem Solvers
Fischer, Barbara
1982. Article. Automation in Advertising
Fisher, Debra
Undated. Article. If the Crown Fits, Wear It (media innovation)
Fisher, Herbert
1957. Speech. Panel discussion for package research conference
Florida, John
1985. Speech. Address to Hill & Knowlton
Foch. Marshall
Circa 1976. Speech. Canada: Significant Political/Economic/Industry Trends
Foot, David
1992. Speech. Predictions and Trends
Foote, Donald: See entry under Cather Lemon
Fortinberry, Glen
1974. Speech. What a Client Should Expect from an Agency
Fortini-Campbell, Lisa
1993. Speech. Building Brand Equity
Foster, Ann Tolstoi
1971. Article. Ad Lib Takes Clue from Women
Foster, Ron
1988. Speech. Review--Pat on the Back
1989. Speech. Change and Market Expansion
1989. Speech. Tomorrow 10 Hours Shorter
1990. Speech. Report…An Update
Fothergill, Jack
1968. Other writing. Continuing System for Planning and Evaluating Advertising Campaigns (report, with Timothy Joyce)
Francisco, Don
(2 folders)
1932. Article. Informative Advertising Needed Now, More than Ever
1937. Speech. Address before General Agents of Pacific Mutual Life Insurance Co.
1937. Article. Address to the San Francisco Advertising Club
1938. Speech. Force Nobody Knows--American Industry
1938. Speech. Making America Click
1939. Speech. Advertising--An Essential Ingredient of Democracy
1943. Article. Short Wave Miracle Pulls the Americas Together
1946. Speech. Does Distribution Cost Too Much (speech, and 3 printed versions)
1948. Speech. Distribution--Look Back, and a Look Ahead
1948. Speech. Story of Sunkist Advertising
1950. Speech. Address given to the Association of Advertising Men
Undated. Other writing. Advertising and Merchandising Plan for the Great Gap lace Drawers Company, Inc. (pamphlet)
Undated. Other writing. Cooperative Advertising (pamphlet)
Undated. Speech. If You've Stopped Running for Trains and Winters Seem Colder, You are Getting Along Quite Normally
Undated. Speech. So You Would Like to Join an Advertising Agency
Undated. Speech. Some Advertising Gold Bricks
Undated. Speech. What's Absent from Dairy Foods
Frappier, Michel
1979. Speech. International Advertising Coordination
Box 11
Gannon, Frank
1970. Other writing. Talking to Ourselves (internal report on communications in JWT)
Gardner, Edward H.
1927. Other writing. Economics of Advertising (pamphlet)
Garvin, Charles E.
1958. Article. Direct Mail's Big Challenge: To Meet Changing Market Requirements
Gerhold, Paul E.
1965. Article. Four Roadblocks to Improved Media Measurements
1968. Article. How to Buy Media Plus Merchandising
Ghosal, Subhas
1984. Speech. Voice Over (farewell address by the C.E.O. of H.T.A.)
Gilow, Peter
(3 folders)
1967. Speech. German-Speaking Markets
1967. Speech. J. Walter Thompson Frankfurt
1967. Speech. Wie Kann Werbung dem Export Helfen?
1968. Speech. Kurzreferat--Evangelische Akademie, Bad Boll, Entwicklungshilfe
1968. Speech. Referat vor dem BDW-Arbeitskreis
1968. Speech. Werbung bereitet die Zukunft vor
1969. Article. Ist Die Deutsche Werbung Wettbewerbsfähig?
1969. Speech. Untitled (in German)
1974. Speech. Government Control--A New Kind of Sales Tool
1974. Speech. Welche Themen sollte die Aktion Gemeinsinn bei der derzeitigen wirtschlaftlichen und politischen Unsicherheit behandeln
1975. Speech. Relation Between Agency and Industry
1977. Speech. Growth and Diversification
1977. Speech. Untitled (in German)
1977. Speech. Welche Factoren Können in der Preisdifferenz zwischen Hersteller--und Endverbraucherpreis von Markenartikeln Enthalten Sein?
1979. Speech. Challenge of the Uninvited Partner--Government Involvement in Marketing and Advertising
Gilson, Edith
1980. Article. Changing Role of the Consumer in the 1980s (with Jacqueline Spielman)
1981. Speech. Changing Role of the Consumer in the 1980s
1981. Article. It's Not What You Say, It's What They Hear
1982. Article. Consumer Gray Market
1982. Article. We're All Getting Older
1984. Other writing. Research, Reason and Risk (report)
1985. Article. :15 Commercial Considered
1986. Other writing. Advertising in 1990? (memo)
Glah, Roy
1982. Other writing. Memorandum on Management Reference Center
Godfrey, Henry F.
1949. Article. Today's Advertising Costs and What They Mean to Clients
1952. Other writing. How Agency Research Contributes to a Creative Marketing Job (script of playlet)
Gray, John
1984. Article. Viewpoints (on zapping commercials)
Grayson, David
1984. Speech. JWT Asia/Pacific--Does It Really Exist?
Green, Jack R.
1957. Speech. Need for Better Comparisons of Apples with Oranges
1957. Speech. Agency Problems in Radio Usage
1962. Other writing. Reaching the Right People in the Right Homes (comments presented in a panel discussion)
Greer, T. L.
1943. Speech. Talk before the Minnesota United Nations Committee
Grisman, Arnold E.
(2 folders)
1981 and Undated. Speech. Roots of Human Communication
Groom, W. S.
1922. Speech. Each Prospect Represents Expense and Opportunity (address)
Gross, Michael
1985. Article. Creative Media Planning
Grossman, Aaron
1980. Article. On a Scale of 1 to 10, What's a :10?
Gunn, Alexander
1958. Speech. Going Steady--The Package and the Advertising Agency
1963. Speech. J. Walter Thompson Company Training Programs
Gushee, Edward T.
(1-21 of 57 folders)
Circa 1970s. Speech. Aveco speech
1970. Speech. Ford Dealer Association
1978. Speech. Emergence of Retailing in the Automotive Aftermarket
1978. Speech. Marketing of Shock Absorbers
1978. Speech. Walker meeting
Circa 1980s. Speech. High school address
Circa 1980s. Speech. Size of an Agency
1981. Speech. Ben Bidwell going away address
1981. Speech. (Monroe) Small Car America
1981. Speech. Principles of Marketing
1982. Speech. Aftermarket
1983. Speech. (Carhartt) The Last Thing a Company Should Do.
1985. Speech. (Carhartt) The Competition Is Us
1986. Speech. I Didn't Know That
1986. Speech. (J.I. Case) How High Is Up?
1986. Speech. (J.I. Case) Ins and Outs
1986. Speech. What Kind of Year Was It?
1987. Speech. (J.I. Case) Change
1987. Speech. (J.I. Case) Graduation Speech
1987. Speech. (J.I. Case ) How High is Up?
1987. Speech. (J.I. Case) Yellow Brick Road
Box 12
Gushee, Edward T. (continued)
(22-57 of 57 folders)
1987. Speech. We Can Only Blame Ourselves
1987. Speech. What Business Are You In?
1988. Speech. (Carhartt) Tomorrow Happy Customers
1988. Speech. Change
1988. Speech. Company's Focus: Quality Planning
1988. Speech. Customer Satisfaction
1988. Speech. (J.I. Case) Bad Case of Indigestion
1988. Speech. (J.I. Case) Cowboy
1989. Speech. (Carhartt) Managing Growth
1989. Speech. Customer is King
1989. Speech. (J.I. Case) Grimm Look at J.I. Case
1989. Speech. (J.I. Case) Sky is Falling
1989. Speech. (J.I. Case) Who Are You?
1989. Speech. Potato Council
1990. Speech. (J.I. Case) Sines of the Times
1990. Speech. (J.I. Case) Who Am I?
1990. Speech. (Mike Wolf) Cue to Success
1991. Speech. (J.I. Case) Changing Focus
1991. Speech. (Monroe) Giant Step Backward
1993. Speech. To JWT Worldwide Board of Directors
Undated. Speech. Account Servicing
Undated. Speech. Challenge and Failure
Undated. Speech. Death by Marketing
Undated. Speech. Exactly the Same in a Very Different Way
Undated. Speech. Gourmet speech
Undated. Speech. It's a Small World
Undated. Other writing. Jag Sheth Seminar (notes)
Undated. Speech. (J.I. Case) Company Life Cycles
Undated. Speech. (J.I. Case) We've Heard That Before
Undated. Speech. Marketing: Parity, Price, Objectivity, Advertising
Undated. Speech. (Monroe) What Business Are You In?
Undated. Other writing. Philip Caldwell's Oxford-Collegiate Dictionary of Common English Terms
Undated. Speech. Private Brand vs. National Brand
Undated. Speech. Speech for John Naisbitt
Undated. Speech. What Business Are You In?
Undated. Speech. Miscellaneous pages to various speeches
Guyader, Jean-Michel
1980. Speech. Presentation to AAAA
Box 13
Hackett, Byron
1975. Speech. Regulation in Advertising
Hadden, Richard
1992. Speech. How Thin Can You Slice It?
Hadden, Walter
1979. Speech. Address to North Bay Rotary Club (Canada)
Hallberg, Garth
1975. Other writing. Change in the Market Place (with Joel Baumwoll)
Hammond, Terence
1985. Article. Commercials Down Under
Hammond, William
1974. Other writing. Eulogy for James Webb Young
Handley, Harold
1973. Speech. Role of Advertising in Today's Food Market
Hanel, Richard S.
1962. Other writing. Getting Response from Your Direct Mail Advertising (pamphlet)
Hanson, Maurice F.
1955. Other writing. 4 to 15: Your Child's Early Years (pamphlet)
1957. Speech. Next Decade for the Life Insurance Business
1958. Other writing. Suggested Outline for JWT New Business Presentation (writing)
Hardy, Gelston
1945. Other writing. One Way to Write Better Advertising Copy (handbook, 2 versions)
Harper, Mike
1993. Speech. JWT Lifestages
1993. Speech. Lifestages
Harragan, Betty
1971. Speech. Problems in Client-Counselor Relations
Hawes, Robert W.
1967. Article. Our Explosive Recruitment and Development Situation (2 versions)
Henderson, Howard
(4 folders)
1933. Article. Changes in Advertising Media, 1929-1932
1933. Article. How Union Central Advertising Does a Selling Job in Print
1933. Article. Part National Advertising and Development Situation
1934. Speech. Your Two-Tongued Magazine (2 versions)
1948. Speech. Creative Element in Pond's Advertising
1948. Speech. Truth as a Constituent of Advertising (2 versions)
1948. Speech. Winning the Consumers Choice
1954. Other writing. Businessman Looks at Education (pamphlet)
1959. Other writing. Some Basic Roots of the J. Walter Thompson Company (draft)
1960. Other writing. Basic Roots of the J. Walter Thompson Company (draft, 4 versions)
1960. Speech. Short History of the J. Walter Thompson Company (speech/drafts, 4 versions)
Henry, Harry R.
1959. Speech. Consumer Contests
1959. Speech. Premiums
1966. Speech. Limitations of Attitude Research in Managerial Decision-Making
Higham, Christopher
Undated. Article. Recent Trends in Media
Hilton, Jack
1973. Speech. FDAF, Dialog, and the New PR
1973. Speech. Why Doesn't Business Explain Itself Better?
1975. Speech. Management's Response Capability under Duress
Hine, Walter R.
1931. Article. 4-A's Urge Advertising Films in Theatres
Hinks, Kennett
1962. Speech. Agency Operation on the Basis of Goals
1968. Other writing. Who Was at JWT...(draft)
Hofmeyr, Jan
1994. Article. Double Jeopardy. Canadian Journal of Marketing Research, Jan.
Holmes, John E.
1980. Speech. How Advertising Works
Circa 1992. Speech. Award Winning Advertising from Latin America
Hopkins, Chester
1960. Speech. How Advertising Can Help You Get to Know Your Local Market
Hore, Marlene
(3 folders)
1981. Speech. International Creative Forum
1984. Speech. Creative Marketplace…In Target Groups
1984. Other writing. Tale of Two Cities (interview)
Undated. Speech. To Reader's Digest on print advertisments
Box 14
Howington, Marlon
1988. Speech. J. Walter Thompson, a Legend in His Own Time
Hurd, Arthur
1946. Article. How to Increase Sales through Better Media Selection
1948. Article. How Media Research Can Make Advertising Dollars More Effective
Huybrechts, Paul
1984. Speech. Our Strategic Product (Ford of Europe)
Hylan, William
1965. Speech. Future of Color Television
1966. Other writing. Coming Television Season (pamphlet)
Irvine, Bob
Undated. Article. Environment: The Magazine Advantage, But Will It Last?
Jackson, Babette
1975. Article. Copy Testing in a Competitive Environment (with Valentine Appel)
Jeanty, Paul
1972. Article. Gold from a European Point of View
Johnson, A.W.
1978. Other writing. Broadcasting Priorities for the 1980s (report)
Box 15
Johnson, Arno
(1-10 of 112 folders)
[Johnson was Vice President, Director of Media and Research, and Senior Economist at JWT. He compiled several scrapbooks of his speeches and writings. Scrapbooks number 7 through 50 and date from 1944 to 1966. Originally the collection was housed in smaller books; when the collection grew to 18 volumes they were consolidated by the Information Center, beginning with volume 18 and working backwards, which is why the current run begins at volume 7. The collection was transferred to the JWT Archives and subsequently removed from the original binders. The two-part numbering of the speeches reflects the volume and a sequential number of the speech that corresponds to a table of contents that begins each volume. In addition, many of the speeches are accompanied by correspondence, tables and charts, and relevant pamphlets and other printed materials.]
1944. 7.1. Speech. Postwar Opportunities.
1944. 7.2. Speech. Experience in Conducting a Consumer Panel; The Consumer Panel--a New Aid to Marketing.
1944. 7.3. Speech. Analysis of Postwar Marketing and Advertising.
1944. 7.4. Speech. Analysis of Postwar Marketing and Advertising.
1944. 7.5. Speech. Advertising in Postwar Foreign Markets.
1944. 7.7. Speech. Postwar National and International Markets; Postwar Problems of Small Business.
1945. 7.8. Speech. Fifty Seven Million Jobs--a Postwar Goal & Opportunity.
1945. 7.10. Speech. New Techniques in Market Research.
1945. 7.11. Article. Advertising & Marketing Opportunities in The Postwar Period. Journal of Marketing.
1945. 7.12. Letter. To: Mr. Stanley Resor, re: Governors Conference.
1945. 7.13. Letter. To: Mr. Frank Bane, Secretary, Governors' Conference re: Governors' Conference
1946. 7.14. Speech. Production, Employment & Market Potentials 1946-1950
1946. 8.1. Speech. Preparing for a Buyers' Market
1946. 8.2. Article. Sales Opportunities for 1947 Highest in History--No Bust Necessary
1947. 8.3. Article. Ad Costs at Bargain Low--20% to 30% Under Prewar in Relation to Real Purchasing Power
1947. 8.4. Speech. How to Profit from the Coming Buyers' Market
1947. 8.5. Other writing. Summary of Veterans Population--1947 Distribution of Veterans in Relation to 1940 (tables and map)
1947. 8.6. Other writing. Potential Influence of Income on Movie Admissions; Potential Food Expenditures; Potential Market for Wines, Cigars (tables)
1947. 8.7. Article. Consumer Buying Power
1947. 8.8. Speech. Common Mistakes or Misunderstandings Which Often Stand in the Way of Good Agency Service in Research
1947. 8.9. Other writing. Marketing Research from the Management Point of View--for John Burgoyne, Jr. Burgoyne Grocery Index--Cincinnati (thesis)
1947. 8.10. Speech. National Product Since 1869 (by Simon Kuznets)
1947. 8.11. Speech. Consumer Purchasing Power and 1948 Market Potentials
1947. 8.11a. Article. Market Potentials, 1948. Harvard Business Review, Jan. 1948
1947. 8.12. Article. Exploding the Myth of the 14 Year Old Average Intellect, Advertising Age, Dec. 29 issue
1948. 8.13. Speech. Unrealized Potentials in Hosiery--How the Wholesaler Can Help Hosiery Regain Its Lost Market Position
1948. 8.14. Other writing. Share of Aggregate Income Received by Each Tenth of Nation's Consumer Unite in 1935-36 and 1946 (table)
1948. 8.15. Letter. To: Mr. John R. Gilman, re: Suggestions for his talk Advertising--Keynote to Our Changed Economy
1948. 8.16. Speech. Buyers' Market 1948
1948. 8.17. Speech. Merchandiser Looks at 1948
1948. 9.1. Speech. Challenge to Business as Seen by a Market Analyst
1948. 9.2. Speech. Market Potentials--1948
1948. 9.3. Other writing. Examples of Increases in Price to Consumers (table)
1948. 9.4. Client talk. WECO Sales Convention; Toothpaste, Powder--Increased Present Potential; Toothpaste, Powder, etc.--How Expenditures Per Family Varied
1948. 9.5. Client talk. United States Playing Card Company sales conference; Opportunity for Expanded Market for Top Quality Playing Cards as Result of Our Changed Postwar Economy
1948. 9.6. Speech. Consumer Purchasing Power and Market Potentials for 1949
1948. 9.7. Article. Consumer Purchasing Power and Market Potentials. The Commercial and Financial Chronicle, Oct. 28
1948. 9.8. Speech. Trend in Consumer Purchasing Power
1948. 9.9. Speech. Consumer Purchasing Power and Market Potentials for 1949
1948. 9.10. Client talk. New Holland Machine sales convention
1949. 9.11. Speech. Hosiery Market Potential
1949. 9.12. Article. Consumer Purchasing Power in 1949
1949. 9.13. Article. High Level of Consumer Purchasing Power Means Sales Opportunities. General Cigar, The Long Ash
1949. 9.14. Letter. To: Loyd Ring Coleman (JWT Sydney); Outline of Speech Before Motion Picture Assn.
1949. 9.15. Article. 1949 Consumer Purchasing Power and Marketing Opportunities. Advertising Age, Market Data issue, May 30
1949. 9.16. Client talk. R. T. French Co. Summary of Facts about Consumer Purchasing Power and Summary of Food Sales Trends
1949. 9.17. Speech. Economic Outlook for the Shoe Industry
1949. 10.1. Speech. Consumer Buying Power and Marketing Opportunities, 1950
1949. 10.2. Discussion. Which Media?
1949. 10.3. Speech. Challenge to Marketing from a High Level of National Income
1950. 10.4. Discussion. Sharpest New Tool in Marketing--the Consumer Purchase Panel. Harvard Business School
1950. 10.5. Other writing. U.S.Savings Bonds Maturities of Growing Importance (table)
Box 16
Johnson, Arno (continued)
(11-18 of 112 folders)
1950. 10.6. Client talk. WECO Sales Conference; 56% Decrease in the Retail Cost of Dr. West's Tooth Brush; Continued Decline in Drug Store Share of Total Retail Sales; Sales Per Retail Drug Store in 1949
1950. 10.7. Speech. Marketing Opportunities 1950; includes JWT booklet IMPACT--More Business Means More Job Security
1950. 10.8. Speech. Savings Bonds in Our Economy; Marketing Opportunities--1950
1950. 10.9. Speech. Sales Opportunities for 1950
1950. 10.10. Other writing. Savings Bonds in Our Economy (booklet)
1950. 10.11. Article. 5 Year Market Expansion. Possible if We Sell the Consumer. Advertising Age, Market Data issue, May 29
1950. 10.12. Speech. Economic Expansion: Promise versus Performance from the Marketing Standpoint
1950. 10.13. Speech. Savings Bonds and Marketing Opportunities
1950. 10.14. Speech. Market Expansion Opportunities 1950-1955
1950. 10.15. Speech. Marketing in an Expanding Economy
1950. 10.16. Speech. Consumer Panel, an Aid to Marketing Decisions
1950. 10.17. Speech. Expanding Markets for Agricultural Products
1950. 11.1. Speech. Impact of World Conditions on the U. S. Economy
1950. 11.2. Speech. Impact of World Conditions on the U. S. Economy
1950. 11.3. Speech. What Does the Future Look Like?
1950. 11.4. Speech. Analysis of Consumers' Purchasing Power & Market Opportunities
1950. 11.5. Speech. Marketing in an Expanding Economy
1950. 11.6. Speech. Market for Your Products
1950. 11.7. New Business. Stock Exchange. Notes on A.H.J. presentation to Stock Exchange, including charts
1950. 11.8. Speech. Expanding Economy
1950. 11.9. Article. Both Guns and Butter--An American Production Opportunity. Changing Times, Soap Box column, Feb. issue
1950. 11.10. Speech. Your Sales Market in 1951
1950. 11.11. Speech. Both Guns and Butter--Marketing Opportunities in an Expanding Economy. NOTE: Title of booklet changed to
"Marketing in a Defense Economy"
in later versions--See Item #14
1951. 11.12. Speech. Americans Must Learn to Live a Third Better
1951. 11.13. Speech. Marketing Signals in 1951
1951. 11.14. Other writing. Marketing in a Defense Economy (booklet)
1951. 12.1. Speech. What Does the Future Look Like?
1951. 12.2. Speech. Marketing in a Defense Economy.
1951. 12.2a. Other writing. Marketing in a Defense Economy (booklet)
1951. 12.3. Speech. How International Developments Affect the Business Outlook
1951. 12.4. Speech. Agricultural Opportunities in a Defense Economy
1951. 12.5. Client talk. Pan American World Airways; How Lower Transatlantic Rates Could Increase Market Potential
1951. 12.6. Article. Selling More Will Help Build Our Defenses; Advertising Age--Market Data issue, May 14
1951. 12.7. Speech. Opportunities for Expansion of Ice Cream Consumption
1951. 12.8. Speech. Outlook for Marketing Tomorrow
1951. 12.9. Speech. Marketing in a Defense Economy
1951. 12.10. Client talk. Eastman Kodak; Meeting With: K. Stuart, T. Jaccaci, W. McKamy; Charts used: The Amateur Photographic Potential Market; the Amateur Photographic Expenditures
1951. 12.11. Letter. To: Harvey Runner, re: N.Y. Herald Tribune article; Charts: 1952 Real Consumer Purchasing Power Can Be 74% ; 1952 Discretionary Spending Power Can Be 41/2 Times; America Can Support a Strong Defense. Table: Production & Purchasing Power Opportunities 1951-52. Excerpt: Finger-Tip Facts on Business--JWT News Letter, July 23
1951. 12.12. New Business. Arrow Shirts; Potential Market for Men's Shirts-By Income Groups; Potential Market for Men's Shirts-Urban vs. Rural
1951. 12.13. Client talk. WECO Sales Conference; talk based on
"Marketing in a Defense Economy"
1951. 12.14. Other writing. Increase in Real Purchasing Power--by Fifths (table)
1951. 12.15. Other writing. Opportunity for Increased Food Sales (table)
1951. 12.16. Speech. Consumer Purchasing Power and Savings in a Defense Economy
1951. 12.17. Client talk. Eastman Kodak; Meeting With K. Stuart, T. Jaccaci, W. McKamy; Growing Responsibility of Management for Stability of Sales
1951. 12.18. Speech. Market for Carpets and Rugs
1951. 12.19. Speech. 1952 Market--a Preview
1951. 12.20. Speech. Marketing in a Defense Economy
1951. 12.21. Article. Our Economic Future; World-Telegram, Jan. 3
1952. 12.22. Client talk. Pan American World Airways; Charts: Travel to S.A. Is Largely Restricted; Potential for Hawiian Travel
1952. 12.23. Letter. To: Frazar B. Wilde, President, Connecticut General Life Insurance Co. re: Understanding of
"Butter"
part of
"Guns and Butter"
1952. 13.1. Article. Harvey Runner column, Changes in the American Market 1940-1952
1952. 13.2. Speech. More Sales Through Merchandising
1952. 13.3. Article. Based on: The 1952 Market--a Preview; Made for: E.J. Gravett, Area Mgr., U.S. Savings Bonds Division Northwest
1952. 13.4. Article. Foreword for Chapter XII, How Firm a Foundation of Clyde Bedell's new book--How to Write Advertising That Sells
1952. 13.5. Speech. Part Advertising Will Need to Play When Our Economy Is Shifted from Defense to Civilian Production
Box 17
Johnson, Arno (continued)
(19-27 of 112 folders)
1952. 13.6. Article. Sell More or Face Depression as Defense Tapers Off; Advertising Age--Market Data Issue
1952. 13.7. Client talk. Church & Dwight; Chart--Trend in Average Monthly Sales
1952. 13.8. Speech. How to Boost Your Sales 33%--and Why You Must Do It; Opportunity for 1/2 Higher Standard of Living by 1957-How Distribution, Selling and Advertising Can Help
1952. 13.9. Speech. Job Ahead for Advertising--to Sell Consumers a Higher Standard of Living
1952. 13.10. Client talk. Oneita Mills; Tables Defining Market for Childrents Underwear--Ages 2-12
1952. 13.11. Speech. Challenge in Changing Media Trends
1952. 13.12. Speech. What's Ahead for Advertising in 1953 as Our Economy Is Shifted from Defense to Civilian Production
1952. 13.13. Speech. Part Advertising Will Need to Play When Our Economy Is Shifted from Defense to Civilian Production
1952. 13.14. Speech. Prosperity Based on Peace--After Defense Spending--What?
1952. 13.15. Speech. What Are the Prospects for Advertising in 1953?
1952. 13.16. Speech. Let's Face the Music
1952. 13.17. Article. Distribution--What to Plan for When Defense Slackens Off. New York World-Telegram-Sun, Special Financial Issue
1952. 13.18. Client talk. Atlantis Sales (Brillo, Ward, Scott): How 1953 Looks for the Food Business in General
1952. 13.19. Client talk. Pan American World Airways. Comments before annual sales meeting
1953. 13.20. Speech. Economic Outlook for 1953
1953. 14.1. Client talk. Institute of Life Insurance. Memo to: Wm. McKeehan re: Copy plans for 1953
1953. 14.2. Speech. Economic Outlook for 1953
1953. 14.3. Speech. Hidden Expansion Pressures in Our Economy
1953. 14.4. Speech. Wholesale Grocers' Role in an Expanding Economy
1953. 14.5. Speech. Role of Marketing in Maintaining a Sound Industrial Economy
1953. 14.6. Speech. How Selling Can Influence Our 1953 Economy
1953. 14.7. Client talk. Johns-Manville Corporation. Memo to: Wm. McKeenah re: Significant Changes in American Econ.
1953. 14.8. Speech. Discretionary Income and the Use of Consumer Credit
1953. 14.9. Article. Peace Can Mean New Sales Opportunities. Advertising Age, Market Data issue
1953. 14.10. Speech. Hidden Expansion Pressures in Our Economy Which Will Affect Distribution and Advertising
1953. 14.11. Speech. Advertising in an Expanding Economy
1953. 14.12. Speech. Continuation of Business Prosperity After Defense Spending Ends
1953. 14.13. Client talk. Quaker Oats. Hidden Pressures for Expansion in Our Economy
1953. 14.14. Speech. Hidden Expansion Pressures in Our Economy
1953. 14.15. Speech. 6 Hidden Explosive Areas in Our Economy that Can Mean Prosperity for the Next 10 Years
1953. 14.16. Speech. Long Range Planning for the Instrument Industry
1953. 14.17. Speech. Economic Conditions and Sales 1953-1954
1953. 14.18. Speech. Job That Must Be Done
1953. 15.1. Speech. Advertising Policies
1953. 15.2. Client talk. Purolator Products, Inc. Charts: Annual After Market Potential; After Market Potential for Oil Filters; Motor Vehicle Production vs. Vehicle Miles of Travel
1953. 15.3. Client talk. Blue Cross and Blue Shield. Public relations & enrollment conference
1953. 15.4. Speech. Potential for Expansion in Our Economy
1953. 15.5. Client talk. WECO sales convention. Charts: Toilet Artcles & Preparations Have Declined; Price of Dr. West's Tooth Brush; Toothpaste Convention. Powder, etc. Expenditures
1953. 15.6. Article. Permanent Prosperity or Recession? It's Up to You. Tide Magazine, cover feature story
1953. 15.7. Speech. What's Ahead for Business?
1953. 15.8. Speech. Basic Factors and Trends in Our Economy of Importance to Photographic Manufacturers
1953. 15.9. Client talk. U. S. Brewers Foundation. 12 Charts used at Advertising Committee Meeting
1953. 15.10. Speech. What's Ahead for Business?
1953. 15.11. Speech. Higher Standard of Living--Key to a Strong Defense and a Balanced Budget
1953. 15.12. Speech. Job That Must Be Done
1953. 15.13. Speech. Higher Standard of Living--Key to a Strong Defense and a Balanced Budget
1953. 15.14. Client talk. Purolator Products, Inc. Talk given by Warren Flynn
1953. 15.15. Speech. Sales 1954-55
1953. 15.16. Client talk. Brillo Manufacturing Company. Sales 1954-1955
1953. 15.17. Client talk. Pan American World Airways. Comments before Annual Sales meeting.
1954. 15.18. Speech. How Selling Can Influence Our Economy
1954. 15.19. Speech. Job That Must Be Done
1954. 15.20. Speech. Sales 1954-55
1954. 15.21. Speech. Sales 1954-55
1954. 15.22. Speech. More Prosperity or a Downswing?
1954. 15.23. Speech. National Business Prospects
1954. 15.24. Speech. More Prosperity or a Downswing?
1954. 15.25. Speech. How Selling Can Influence Our 1954-55 Economy
1954. 15.26. Client talk. U. S. Brewers Foundation. Opportunities for Industry Growth
1954. 15.27. Speech. Potentials for Expansion in Our Economy-And the Good Product
1954. 15.28. Speech. Sales 1954-55
1954. 15.29. Speech. How Selling Can Influence Our 1954-55
1954. 15.30. Speech. How to Sell 10% More in 1954-55
1954. 16.1. Speech. What's Ahead for Business?
1954. 16.2. Speech. Economy of 1954 and How Sales Can Influence It
1954. 16.3. Speech. Hidden Pressures for Expansion in Our Economy
1954. 16.4. Article. What the Future Holds for Business. Iron Age, Apr. 8
1954. 16.4a. Article. He Sees the Sunny Side of the Future. Business Week, Mar. 13
1954. 16.5. Speech. How Selling Can Influence Our 1954-55 Economy
1954. 16.6. Speech. America's Dynamic Economy Offers Expansion Opportunities for the Drug Trade in 1954-55
1954. 16.7. Speech. Change to a Consumption Economy Challenges Marketing
Box 18
Johnson, Arno (continued)
(28-35 of 112 folders)
1954. 16.8. Article. Aggressive Selling Can Turn the Tide. National Sales Executive News, April
1954. 16.9. Speech. Selling--the Key to Sustained Prosperity
1954. 16.10. Speech. Consumption Viewpoint on Consumer Credit
1954. 16.11. Article. Magic of Consumption Opportunity for an Immediate 10% Increase in Sales. Advertising Age, Market Data Issue, May 3
1954. 16.12. Speech. What’s Ahead for Business?
1954. 16.13. Speech. What's Ahead for Business?
1954. 16.14. Speech. What's Ahead for Business?
1954. 16.15. Speech. What's Ahead for Business?
1954. 16.16. Speech. Question Marks in the Economy
1954. 16.17. Speech. Change to a Consumption Economy Challenges Advertising
1954. 16.18. Speech. Change to a Consumption Economy Challenges Salesmanship
1954. 16.19. Speech. What's Ahead for Business?
1954. 16.20. Speech. What's Ahead for the Power Lawn Mower Business?
1954. 16.21. Client talk. Owens Illinois Glass. How Market for Tableware Glass Increased by Income--1941
1954. 17.1. Speech. What's Ahead for Business in 1955?
1954. 17.2. Speech. Sales Opportunities from the Viewpoint of the Economist
1954. 17.3. Speech. Higher Standard of Living--Your Key to Future Prosperity
1954. 17.4. Article. Memo to Americans: New Age of Promise Ahead! Family Weekly Magazine, Aug.29
1954. 17.5. Client talk. United States Brewers Foundation. Visualization of Crossley Nationwide Survey of Beer & Ale Consumption; the People's Choice
1954. 17.6. Client talk. United States Brewers Foundation. Supplementary report derived from regional tabulations of Crossley survey
1954. 17.7. Speech. What's Ahead for the Furniture Industry?
1954. 17.8. Speech. What's Ahead for Business in 1955?
1954. 17.9. Speech. New Opportunities and Economic Change
1954. 17.10. Speech. Changing Standards of Living That Will Affect Markets for Photographic Products
1954. 17.11. Speech. Consumption Viewpoint on Consumer Credit
1954. 17.12. Speech. What's Ahead for Business in 1955?
1954. 18.1. Speech. Business Outlook and Your Business
1954. 18.2. Other writing. Huge New Markets (booklet)
1954. 18.3. Speech. Business Outlook for 1955
1954. 18.4. Speech. Opportunities for Expansion in Sales 1955
1954. 18.5. Speech. What's Ahead for Business in 1955?
1955. 18.6. Speech. What's Ahead for Business in 1955?
1955. 18.7. Speech. Huge New Markets
1955. 18.8. Speech. Opportunities for Expansion in Sales in 1955
1955. 18.9. Speech. Quick Look at 1955
1955. 18.10. Speech. What's Ahead for Your Business in 1955
1955. 18.11. Speech. What's Ahead for Business
1955. 18.12. Client talk. Seven-Up Company. Letter and charts sent to John T. Tabor
1955. 18.13. Speech. Influence on Our Economy of the Trend Toward Family Life
1955. 18.14. Client talk. Eastman Kodak. Starch Analysis of Kodak Commercials and Attitude Toward Norby Program
1955. 18.15. Speech. Sales and Prospects for the Coming Year
1955. 18.16. Speech. Job for Advertising in the Continuing Expansion of Our National Economy
1955. 18.17. Speech. Economic Trends That Can Expand Hosiery Sales
1955. 19.1. Article. $40 Billion More Sales by 1956 Essential. Advertising Age, Market Data Issue, May 16
1955. 19.2. Speech. Size and Potential of International Markets Over the Next 25 Years International Advertising Association
1955. 19.3. Speech. Decision in the Markets
1955. 19.4. Speech. General Outlook for Business
1955. 19.5. Client talk. Florida Citrus Commission. Charts used in 1955 presentation
Box 19
Johnson, Arno (continued)
(36-45 of 112 folders)
1955. 19.6. Speech. Economy of 1960
1955. 19.7. Article. Annual Food Sales of $96 Billion Deemed Possible in 10 Years. Food Business, July
1955. 19.8. Client talk. United States Brewers’ Association. Economic Consequences of Proposed Regulation
1955. 19.9. Speech. Huge New Markets
1955. 19.9a. Letter. To: Mr. G. L. Howard, Advertising Manager, Elgin National Watch Company, re: jewelers talk
1955. 19.10. Speech. Changing Standards of Living That Point to Expanding Opportunity for the Furniture Industry
1955. 19.11. New Business. Anheuser Busch. Charts used for New Business presentation
1955. 19.12. Client talk. Eastman Kodak. Charts: Indicated Influence of Kodak TV Programs on Picture-Taking; Indicated Influence of Kodak TV Programs on Kodak Film Purchases
1955. 20.1. Speech. Your Marketing Outlook
1955. 20.2. Speech. Sales and Prospects for the Coming Year
1955. 20.3. Client talk. Scott Paper Company Sales Meeting. Greatest Future in History
1955. 20.4. Client talk. J.B. Williams Company. Charts prepared for C.T. Lipscomb’s use as a panelist at NARD meeting in October
1955. 20.5. Speech. Outlook for Business in General
1955. 20.6. Speech. Marketing Outlook for 1956
1955. 20.7. Speech. $40 Billion More Sales in 1956?
1955. 20.8. Speech. Job For. Advertising in the Continuing Expansion of Our National Economy
1955. 20.9. Speech. Look Ahead for Business
1955. 20.10. Speech. Advertisings' Job in the Continuing Expansion of Our Economy
1955. 20.11. Client talk. Aluminium Limited Sales Conference
1955. 20.12. Speech. More Prosperity or a Downswing?
1955. 20.13. New Business. Steinway & Sons
1955. 20.14. Speech. Marketing Outlook for 1956
1955. 20.15. Speech. Consumer Markets: How Much Spending? How Much Saving?
1955. 20.16. Speech. Look Ahead for Business
1955. 20.17. New Business. General Mills. Details re: AHJ participation in meeting
1955. 20.18. Speech. What's Ahead for Business
1955. 20.19. Article. Living Standards Must Be Taught. Challenge Magazine, Dec.
1955. 20.20. Client talk. Pan American World Airways. Summary of comments and charts used at meeting
1955. 20.21. Speech. Minnesota Mining & Mfg. Company. Details re: AHJ participation in meeting
1956. 20.22. Letter. To: Mr. Norman Strouse, re: Projections of advertising volume to parallel 1960 and 1965 opportunity
1956. 20.23. New Business. R.K.O. Comments by AHJ: Economic Trends That Can Be to the Advantage of a Motion Picture Producer
1956. 20.24. Article. 1956-1965 a $40 Billion Boom? Iron Age, Jan. 5
1956. 20.25. Speech. Sales Outlook 1956
1956. 21.1. Speech. Economic Outlook for the Grocery Business
1956. 21.2. New Business. Van Camp Seafood Company. Details re: AHJ participation in solicitation for LAO
1956. 21.3. Client talk. Wool Bureau. Memo re: Names attending presentation; and charts used
1956. 21.4. Client talk. Seven-Up Company Letter to John T. Taber, re: Soft drink consumption per capita related to change in per capita disposable income
1956. 21.5. Client talk. Davoe and Raynolds Company Inc. Details re: AHJ participation in meeting
1956. 21.6. New Business. Burlington Mills--Hosiery. Details re: AHJ participation in meeting
1956. 21.7. Speech. Sales Outlook 1956
1956. 21.8. Client talk. Pan American World Airways. Memo to Guy Mitchell re: Measure of the expanded potential for air travel that might result from fares 20-25% under present tourist fares
1956. 21.9. Speech. Business Outlook and Bank Public Relations Opportunities
1956. 21.10. Speech. Dairy Sales Outlook for 1956
1956. 21.11. Speech. Economic Outlook for 1956
1956. 21.12. Speech. Sales Outlook 1956
1956. 21.13. Speech. Keeping Tabs on the Explosive American Economy (speech was cancelled)
1956. 21.14. Letter. To: John Willem (JWT Chicago), re: California Cattle Feeders Association
1956. 21.15. Speech. Marketing in an Expanding Economy
1956. 21.16. Speech. Sales Outlook 1956--Keeping Tabs on the Explosive American Market
1956. 21.17. Speech. Today's Plan--Selling and Merchandising
1956. 21.18. Speech. What the Challenge to America Means to the Textile Industry
1956. 21.19. Speech. Sales Outlook 1956--Keeping Tabs on the Explosive American Market
1956. 21.20. Other writing. Summary of Remarks Before the AAAA Int'l. Meeting
1956. 22.1. Article. Slowdown of Business Growth Disturbing and Unnecessary. Advertising Age, Market Data issue, May 7
1956. 22.2. Speech. Job for Advertising in the Continuing Expansion of Our National Economy
1956. 22.3. Speech. Managements, Challenge in an Expanding Economy
1956. 22.4. Discussion. Increasing Consumption--the Key to an Expanding Prosperous Economy
1956. 22.5. Speech. Economic Outlook
1956. 22.6. Speech. Economic Outlook for the 1960s
1956. 22.7. Speech. What the Challenge to America Means to the Tufted Textile Industry
1956. 22.8. Speech. Economic Guideposts to Changing Your Marketing Plans
1956. 22.9. Speech. Today's Plan--Selling and Merchandising
1956. 22.10. Letter. To: Edgar B. Mooney, Jr., Bates Fabrics Incorporated, re: Consumer expenditures for clothing & accessories
Box 20
Johnson, Arno (continued)
(46-55 folders)
1956. 22.11. Client talk. Francis I. du Pont. Some Economic Changes That Mean Opportunity
1956. 22.12. Letter. To: Charles A. McQueeney, Jr., New England Confectionery Company, re: Background data on which
"1954 Was Low"
chart was based
1956. 22.13. Client talk. Pan American World Airways. Memo to: Milton S. Eisenhower, Jr. re: Projection of spending units by disposable income
1956. 22.14. Speech. Place of Industry in Our Society
1956. 22.15. Letter. To: John L. Van Zant (JWT Chicago) re: Meat Promotion Committee
1956. 22.16. Speech. Outlook for Economic Expansion and Increased Sales
1956. 22.17. New Business. Beef Council
1956. 23.1. Speech. Economic Guideposts to Changing Your Marketing Plans
1956. 23.2. Speech. Job for Advertising--Expanding Consumption to Match Productive Ability
1956. 23.3. Speech. Today's Plan--Selling and Merchandising
1956. 23.4. Speech. Factors of a Growing Market Affecting Blue Cross and Blue Shield
1956. 23.5. Speech. Changing Patterns of Distribution in the Food Industry
1956. 23.6. Article. Consumers Hold 'Master Key' to Prosperity. New York Herald Tribune, Harvey Runner column, Oct. 7
1956. 23.7. Speech. Economic Guideposts to Changing Your Marketing Plans
1956. 23.8. Article. 10% Greater Sales Opportunity in 1957--Needs 10% Greater Sales and Advertising Effort. Sales Management
1956. 23.9. Article. 'Velocity' Termed New Dimension to Reckon with in U. S. Economy--by Mr. Norman Strouse. New York Herald Tribune, Oct. 19
1956. 23.10. Speech. Economic Guideposts to Changing Your Marketing Plans
1956. 23.11. Speech. Economic Optimism with A. Factual Handle
1956. 23.12. Speech. Business Forecasts Affecting Puerto Rico
1956. 23.13. Speech. Economic Reasons Why We Can Sell More
1956. 23.14. Speech. Pharmaceutical Industry & Tomorrow's Market
1956. 23.15. Client talk. Pan American World Airways. Comments made at sales meeting
1956. 23.16. Client talk. Crompton-Richmond sales meeting
1956. 23.17. Other writing. How Expenditures for Radios & TV Sets Increased (table)
1956. 23.18. Speech. Economic Guideposts to Changing Your Marketing Plans
1957. 24.1. Speech. Economic Reasons Why We Can Sell More
1957. 24.2. Speech. Opportunity for Expansion of Meat Sales
1957. 24.3. Client talk. Raisin Advisory Board. Talk based on Wilmington S.E.C. Talk
1957. 24.4. Speech. Knowing the Customer
1957. 24.5. New Business. Safeway Stores. Based on Wilmington S.E.C. Talk
1957. 24.6. Speech. Forecast of the Future
1957. 24.7. Speech. Sales Outlook 1957-58
1957. 24.8. Client talk. Francis I. du Pont. Talk based on National Association of Purchasing Agents
1957. 24.9. Client talk. Pan American World Airways. Talk before Regional Conference.
1957. 24.10. Speech. Consumer Credit Expansion Potential
1957. 24.11. Speech. Marketing in an Expanding Economy
1957. 24.12. Speech. Sales Outlook 1957-58
1957. 24.13. Speech. Future for American Agriculture
1957. 24.14. Client talk. American Bankers Association
1957. 25.1. Speech. Economic Reasons Why We Can, and Must, Sell More
1957. 25.2. Speech. Blueprint for Tomorrow
1957. 25.3. Speech. Meeting of JWT Chicago people
1957. 25.4. Client talk. Libby McNeill & Libby. General presentation
1957. 25.5. Speech. What Are You Goint to Do about It?
1957. 25.6. Speech. Economic Reasons Why We Can, and Must Sell More
1957. 25.7. Speech. Economic Guideposts for Milk Merchandising
1957. 25.8. Letter. Suggested letter for Mr. Wm. Wright to Send to Mr. E. F. Altmaier, Mgr. Textile Fibers Division, E. I. du Pont
1957. 25.9. Article. Why Marketing Men Need More Consumer Credit Now. Printers’ Ink, May 10
1957. 25.10. Speech. Opportunity for Expansion of Beef Sales
1957. 25.11. Letter. To: Arthur Porter, re: Outlook for the building market
1957. 25.12. Article. U.S. Living Standard Must Jump 50% by 1967. Advertising Age, Market Data issue, Apr. 29
1957. 25.13. Speech. Blueprint for Tomorrow--What Are You Going to Do about It?
Box 21
Johnson, Arno (continued)
(56-64 of 112 folders)
1957. 26.1. Speech. Blueprint for Tomorrow
1957. 26.2. Other writing. Furniture Expenditures Can Expand Rapidly (table)
1957. 26.3. Letter. To: Samuel Meek, re: Some implications of Interurbia
1957. 26.4. Speech. Business Outlook for the Next 10 Years and Its Relationship to Newspaper Advertising
1957. 26.5. Speech. Packaging for a Changing Market
1957. 26.6. Article. Opportunity for Expansion of Beef Sales. Hereford Journal
1957. 26.7. Speech. Remarks at press conference on Western European markets; charts used by Dr. Reed Washington
1957. 26.8. New Business. Suchard. Meeting with Mr. Bossart
1957. 26.9. Client talk. Eastman Kodak. Suggested Introduction for booklet
1957. 26.10. Client talk. Francis I. Du Pont. Short talk before du Pont trainee group
1957. 26.11. Client talk. American National Red Cross. Income Per Capita from Annual Fund Campaign
1957. 26.12. Letter. To: William McKeehan; re: How density of population affects market for gasoline
1957. 26.13. New Business. Textile industry promotion
1957. 26.14. Article. Blueprint for Tomorrow--10 Year Opportunity--$650 Billion Production & $10 Billion Retail Drug Store Sales Possible. Drug Topics, Centennial issue, Nov.
1957. 26.15. Letter. To: Maurice Hanson, re: Aug. 29 letter from Holgar Johnson
1957. 26.16. Client talk. Scripto meeting
1957. 27.1. Speech. Consumption Must Expand 50% by 1958
1957. 27.2. Speech. Blueprint for Tomorrow
1957. 27.3. Speech. Economic and Social Trends That Can Expand Markets for Photographic Products
1957. 27.4. Speech. Economic Guideposts for Milk Merchandising
1957. 27.5. Speech. Blueprint for Tomorrow--Opportunities for Expanding Retail Drug Store Sales
1957. 27.6. Speech. Our Food Sales Potential
1957. 27.7. Client talk. Rowntree Company Limited. Meeting and talk
1957. 27.8. Speech. School of Advanced International Studies
1957. 27.9. Speech. Impact of Discretionary Consumer Spending on the Economy
1957. 27.10. Speech. Blueprint for Tomorrow--What Are You Going to Do about It?
1958. 28.1. Client talk. New Holland. Annual sales meeting
1958. 28.2. Speech. Trends in Consumer Buying Habits, Disposable Income and Future Consumption Rates
1958. 28.3. Client talk. Thomas A. Edison Industries. Potentials for Voicewriter and of Economy
1958. 28.4. Speech. Velocity of Change in Our Markets and Population
1958. 28.5. Speech. Role of Advertising in Our National Economy--Expanding Consumption to Match Productive Ability
1958. 28.6. Letter. Ford Motor Company. Letter to: Ben Donaldson
1958. 28.7. Client talk. Eastman Kodak Company. What's Ahead for Business
1958. 28.8. Speech. Same Significant Factors Influencing the Client--Future Growth of Gravure
1958. 28.9. Letter. Scott Paper Company Letter to Thomas B. McCabe
1958. 28.10. Speech. Economy of 1958-59
1958. 28.11. Letter. To: Maurice Hanson, re: Letter from Clark C. Hambley of Matchabelli
1958. 28.12. Article. Selling Ourselves Out of a Slump. Broadcasting Magazine, Feb. 24
1958. 28.13. Speech. Economic Outlook for Shopping Centers in 1958-59
1958. 28.14. Speech. 10 Year Growth Opportunities
1958. 28.15. Speech. Talk on Economy--Including Habit Lag in Cosmetics
1958. 28.16. Speech. Blueprint for Tomorrow
1958. 28.17. Speech. Opportunity for Expanding Sales of Life Insurance
1958. 29.1. Speech. Canadian Markets
1958. 29.2. Speech. What's Ahead for the American Economy
1958. 29.3. Article. $28 Billion Backlog of Consumer Demand Can Jump Sales 10% by 1959. Advertising Age, Market Data issue, May 5
1958. 29.4. Client talk. Sylvania, Meeting Board Room at Sylvania
1958. 29.5. Letter. To: Mr. Stanley Resor, re: Some th