Preliminary Inventory of the Liggett and Myers Tobacco Company Records, 1908-1980s
[top]Descriptive Summary
TitleThe Liggett and Myers Tobacco Company Records,
1908-1980s
Creator
Liggett and Myers Tobacco Company
Extent
55.6 Linear Feet
18,206 Items
Repository
18,206 Items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
English.
[top]
Administrative Information
Access RestrictionsAccess to parts of the collection are restricted.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], The Liggett and Myers Tobacco Company
Records, 1908-1980s, Rare Book, Manuscript, and Special Collections Library,
Duke University.
Provenance
The collection was received as a gift in 1999.
Processing Information
Preliminary processing by Ginny Daley; John Mayrose
Completed April, 2000
Encoded by Ginny Daley and Lisa Stark; John Mayrose
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered
and described beyond their original condition.
[top]
Historical Note
Liggett and Myers (now Liggett Group, Inc.) was founded in 1873 in Durham, N.C. The company became a major force in the tobacco industry offering such cigarettes as Fatima, a leading national brand in the early part of the 20th century.
[top]Collection Overview
Collection consists primarily of advertisements for various Liggett
and Myers tobacco products such as Chesterfield, Fatima, and Piedmont
cigarettes, ca. 1910-1950s, as well as advertisements for competitors during
the 1970s. Also included are scripts for radio and television commercials
sponsored by Liggett and Myers during the 1950s.
The 2005 addition (2005-0058)(6 items, 0.6 lin. ft.) contains two use
copy DVDs and two Betacam SP master copies of Liggett and Myers commercials
found on film in the collection. These copies were made from the originals in
the collection. Also included are radio scripts for
Dragnet (1950) and Duke football games
(1958-1959) that feature advertisements for Liggett and Myers products.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Advertising--History.
- Advertising--Tobacco.
- Broadcast advertising.
- Tobacco industry--North Carolina.
- Radio scripts.
- Television scripts.
- Liggett and Myers Tobacco Company.
- John W. Hartman Center for Sales, Advertising & Marketing History.
 | List of Series in Collection | |||||||
 |  | Accession #1999-366 | ||||||
| | Accession # 2000-0126 | ||||||
 | | Accession, 2005 (2005-0058) | ||||||
Detailed Description of Collection
Accession #1999-366
Note: Parts of this collection are restricted. Some materials are
fragile and need further processing and conservation attention before
researchers can use them. Please consult with a reference archivist for more
information.
Box 1
Advertisements:
Fatima,
1908-1912
Box 2
Advertisements:
Fatima,
1912-1919
Box 3
Advertisements:
Fatima,
1913-1915
Box 4
Advertisements:
Fatima,
1914-1915
Box 5
Advertisements:
Fatima,
1915
Box 6
Advertisements:
Fatima,
1917-1918
Box 7
Advertisements:
Fatima,
1919
Box 8
Advertisements:
Fatima,
1920
Box 9
Advertisements:
Fatima,
1920
Box 10
Advertisements:
Fatima,
1920
Box 11
Advertisements:
Fatima,
1923-1928
Box 12
Advertisements:
Fatima,
1930-1938,
1948-1955
Box 13
Advertisements:
Chesterfield,
1924-1927 (RESTRICTED)
Box 14
Advertisements:
Chesterfield,
1926 (RESTRICTED)
Box 15
Advertisements:
Chesterfield,
1927-1929 (RESTRICTED)
Box 16
Advertisements:
Chesterfield,
1928 (RESTRICTED)
Box 17
Advertisements:
Chesterfield,
1929-1930 (RESTRICTED)
Box 18
Advertisements:
Chesterfield,
1929-1932 (RESTRICTED)
Box 19
Advertisements:
Chesterfield,
1930 (RESTRICTED)
Box 20
Advertisements:
Chesterfield,
1931 (RESTRICTED)
Box 21
Advertisements:
Chesterfield,
1931 (RESTRICTED)
Box 22
Advertisements:
Chesterfield,
1933 (RESTRICTED)
Box 23
Advertisements:
Chesterfield,
1933 (RESTRICTED)
Box 24
Advertisements:
Chesterfield,
1933 (RESTRICTED)
Box 25
Advertisements:
Chesterfield,
1933 (RESTRICTED)
Box 26
Advertisements:
Chesterfield,
1933 (RESTRICTED)
Box 27
Advertisements:
Chesterfield,
1934 (RESTRICTED)
Box 28
Advertisements:
Chesterfield,
1934 (RESTRICTED)
Box 29
Advertisements:
Chesterfield,
1934 (RESTRICTED)
Box 30
Advertisements:
Chesterfield,
1935 (RESTRICTED)
Box 31
Advertisements:
Chesterfield,
1935 (RESTRICTED)
Box 32
Advertisements:
Chesterfield,
1937-1938 (RESTRICTED)
Box 33
Advertisements:
Chesterfield,
1939 (RESTRICTED)
Box 34
Advertisements:
Chesterfield,
1939 (RESTRICTED)
Box 35
Advertisements: Miscellaneous,
1910
Box 36
Advertisements: Miscellaneous,
1913-1915
Box 37
Advertisements: Miscellaneous,
1916
Box 38
Advertisements: Miscellaneous,
1916
Box 39
Advertisements: Miscellaneous,
1918-1919
Box 40
Advertisements: Miscellaneous,
1920
Box 41
Competitive Advertisements,
1921
Advertisements:
Chesterfield and
Fatima,
1926-1929
Advertisements: Miscellaneous,
1931-1932
Box 42
Competitive Advertisements,
ca. 1970s
Bel-Air,
Benson and Hedges,
Camel
Box 43
Competitive Advertisements,
ca. 1970s
Carlton,
Doral,
Fact,
Gauloises,
Iceberg 100s,
Kent
Box 44
Competitive Advertisements,
ca. 1970s
Kool,
Long Johns
Box 45
Competitive Advertisements,
ca. 1970s
Marlboro
Box 46
Competitive Advertisements,
ca. 1970s
Max,
More,
Newport,
Now,
Old Gold
Box 47
Competitive Advertisements,
ca. 1970s
Pall Mall,
Parliament,
Raleigh,
Roal
Box 48
Competitive Advertisements,
ca. 1970s
Salem,
Saratoga,
Silva Thins,
Suede, Tall
Box 49
Competitive Advertisements,
ca. 1970s
Tareyton,
True,
Vantage,
Viceroy
Box 50
Competitive Advertisements,
ca. 1970s
Virginia Slims,
Winston
Box 51
Publicity
Scrapbook #1,
1963-1974
Box 52
Publicity Scrapbook #2,
1975-1976
Box 53
Publicity Scrapbook #6,
1980-1981
Box 54
Publicity Scrapbook #7,
1982- 1983
Box 55
Publicity Scrapbook #8,
1984-1986
Box 56
Advertisements: Miscellaneous,
1920s (OVSZ)
Box 57
Advertisements: Miscellaneous,
1931-1939 (OVSZ)
Box 58
Advertisements:
Chesterfield,
1926-1939,
undated(OVSZ) (RESTRICTED)
Box 59
Advertisements: Miscellaneous,
1924 (OVSZ)
Display Scrapbook,
1925
Box 60
Advertisements: Miscellaneous,
1950s-1970s (OVSZ)
Box 61
Mechanicals/
Art Work (OVSZ)
Box 62
Display Scrapbooks,
1933-1935 (OVSZ)
Box 63
Display Scrapbooks,
1936,
1939 (OVSZ)
Box 64
Display Scrapbooks,
1940-1942,
1949,
1954-1956 (OVSZ)
Box 65
Radio and TV
Scripts,
1949,
1956-1959
Dragnet
Fatima Radio,
1949
Dragnet
Fatima Radio,
1950 (Accession 2005-0058)
Dragnet
Chesterfield TV,
1956
Club Oasis (Cig.)
TV Commercials,
1957-1958
Eddie Fisher Show
TV Commercials,
1957-1959
Various Shows - Various Cigarettes,
1957-1958
The Investigator
National Horse Show
Pied Piper
Ed Wynn
Box 66
Radio and TV
Scripts,
1957-1961
Black Saddle TV
Commercials,
1959
D.A.'s Man TV
Commercials,
1959
Steve Canyon TV
Commercials,
1958-1959
Oasis Cig. Radio and TV
Commercials,
1957-1960
Duke Cig.
Commercials,
1959-1961
Liggett and Myers
Broadcasts (Radio and TV),
1960-1961
Index: contains Headline/ Slogan/
Description of ads from
1910-1923
Box 67
Conservation Problems (OVSZ) (RESTRICTED)
Oversize Folder 1
Advertisements: Miscellaneous,
1928-1974
Mechanicals/Art work,
ca. 1970s
Accession # 2000-0126
Note: Parts of this collection are restricted. Some materials are
fragile and need further processing and conservation attention before
researchers can use them. Please consult with a reference archivist for more
information.
Box 68
Advertisements:
Chesterfield,
1931-1932 (RESTRICTED)
Box 69
Advertisements:
Chesterfield,
1932 (RESTRICTED)
Box 70
Advertisements:
Chesterfield,
1932 (RESTRICTED)
Box 71
Advertisements: various,
1922-1934
Includes
ThreePak pipe tobacco (1922),
Piedmont (
1927-1928),
Granger (1928),
Spur (1934)
Box 72
Advertisements: various,
1949-1965
Includes
Piedmont (
1949),
LandM (
1957),
Oasis (
1957-1962),
Devon (
1964-1965)
Box 73
Advertisements: various,
1970s-1980s
Includes
LandM,
Eve,
Lark
Box 74
Advertisements: various,
1970s-1980s
Includes
St. Moritz,
Dawn,
Class A,
Pyramid,
Journey,
Rainbow,
Chesterfield
Box 75
Advertisements: Non-tobacco,
ca. 1970s(mostly
liquor ads)
Box 76
Advertisements (OVSZ): Point-of-purchase
signs,
ca. 1970s-1990s
Box 77
Advertisements (OVSZ):
Point-of-purchase signs,
ca. 1970s-1990s
Box 78
Advertisements (OVSZ): Point-of-purchase
signs,
ca. 1970s-1990s
Box 79
Advertisements (OVSZ): various,
1974-1976
Includes
Chesterfield (
1974-1976),
LandM (
1974,
1976),
Eagle (
1976)
Box 80
Advertisements (OVSZ): various,
1976-1978
Includes
LandM,
St. Moritz
Box 81
Advertisements (OVSZ): various,
1978-1980
Includes
LandM,
Chesterfield
Box 82
Advertisements (OVSZ): various,
1984
Includes
Chesterfield,
Decage,
Omni,
Lark,
generics
Box 83
Advertisements (OVSZ): various,
1984
Includes
Eve Lights,
multibrands (featuring several brands on a
single ad)
Box 84
Advertisements (OVSZ): various,
1984
Includes
multibrands (FTCF files)
Box 85
Advertisements (OVSZ):
posters,
1970s-1980s
Includes
Lark,
LandM,
multibrands, and some
liquor
Box 86
Newspaper advertising for
LandM Flavor Lights,
1976-1977 (for cities in OK, RI, NY, CT,
NJ)
Box 87
Newspaper advertising for
LandM Flavor Lights,
1977 (for cities in CT, Mass)
Box 88
International
Spec Sheets describing competitor's
product introduction worldwide,
ca. 1970s
Radio/TV commercial
scripts for
Chesterfield,
1956-1960
Radio commercial scripts for
Duke football games,
1958
Radio commercial scripts for
Duke football games,
1958-1959 (Accession 2005-0058)
Box 89
Broker Integration
Manual (Liggett),
ca. 1992(includes industry overview and product
information) (RESTRICTED)
Domestic Industry Overview,
LandM Tobacco Co.,
ca. 1990s(RESTRICTED)
Liggett Group, Inc.
Sales Plan,
1996 (RESTRICTED)
Client billing for ads of
Oasis cigarettes
by McCann Erickson agency,
1959
Box 90
Slide presentations,
unidentified
FTC files related to
LandM advertising,
1958-1958
Box 91
Film reels of
television commercials,
ca. 1963-1965(RESTRICTED)
DVD use copies located in box 95
Box 92
Comparative Results Book (for sales),
1923-1924
Box 93
Packaging samples,
ca. 1970s
Includes
LandM carton,
Cork Dry Gin,
Dukes of Durham cigarettes, and generic
filter ultra lights cigarettes
Accession, 2005 (2005-0058)
The 2005 addition (2005-0058)(6 items, 0.6 lin. ft.) contains two
use copy DVDs and two Betacam SP master copies of Liggett and Myers commercials
found on film in the collection. These copies were made from the originals in
the collection
Box 94
Two Betacam SP tapes of Liggett and Myers commercials
(RESTRICTED)
Tapes are master copies of
film reels of
television commercials,
ca. 1963-1965 located in box 91
DVD use copies are located in box 95.
Box 95
Two DVDs of Liggett and Myers commercials,
ca. 1963-1965
These are master copies of
film reels of
television commercials,
ca. 1963-1965 located in box 91.
