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Inventory of the Stanley C. Marshall Papers, 1944-2005 and undated

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Descriptive Summary

Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Creator
Marshall, Stanley C.
Title
Stanley C. Marshall Papers, 1944-2005 and undated
Language of Material
Material in English
Extent
17.5 Linear Feet

11625 Items
Abstract
Stanley C. Marshall was a pioneer in the field of strategic market planning, and an educator, lecturer, and humanitarian.
The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Client files include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.
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Administrative Information

Access Restrictions
Collection is restricted.
Original audiovisual materials are closed to patron use. Use copies are available in the collection.
The collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], Stanley C. Marshall Papers, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The Stanley C. Marshall Papers were received by the Rare Book, Manuscript, and Special Collections Library as a gift in 2005.
Processing Information
Processed by Greg Johnson, July 01, 2006. Additional processing by Richard Collier, August 2007
Encoded by Greg Johnson and Richard Collier
Completed August 2007
Accession 2005-0095 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.
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Biographical Note

1919Born, New York, NY.
1943B.S., Electrical Engineering, Bucknell University
1943-1945Test Engineer, General Electric
1945-1950
Sales Promotions Manager and Editor of Technical Publications, Sauerman Brothers, Chicago, Ill.
Account Executive, Promotions, Inc., Chicago, Ill.
1946-1947Graduate program, Television and Industrial Engineering, Illinois Institute of Technology
1950 Assistant to the Director, Penn Technical Institute
1952President and Director, Lando, Inc.
1967
Director and President, Pittsburgh Commerce Institute
Director, Partnership for Productivity Foundation
1973Director, Friends of Publishing Company
1977-1983Member, Pennsylvania Board of Education
1978Vice President and General Manager of Marstellar Inc.'s Pittsburgh office
1979President, Stanley C. Marshall, Inc.
1984President, USA NOW, Inc.
1985Member, Academy of Independent Scholars
2000Elected to the Pittsburgh Advertising Federation Hall of Fame
2005Died

During his career, Marshall held the rank of Adjunct Professor at the Katz School of Business at the University of Pittsburgh. Marshall also lectured at Boston University, Carnegie-Mellon University, Duquesne University, in the United Kingdom, Poland, and Hungary, as well as the US Department of Commerce, UNICEF, and the American Management Association.

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Collection Overview

The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Clients include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.
The collection is organized into four series: Personal Files, Client Files, Professional Files, and Audiovisual Materials.
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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
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Related Material

Additional information on advertising and marketing in the Pittsburgh, Pa., region may be found in the John E. Brennan Outdoor Advertising Surveys and the Outdoor Advertising Association of America Slide Library. Additional information on companies and institutions documented in this collection may be found in the Brouillard Communications, Inc., Records (General Electric, 3M), the D'Arcy Masius Benton & Bowles Archives (UNICEF), the J. Walter Thompson Company (JWT) Account Files (PPG Industries), the JWT John Devine Papers (PPG Industries), the JWT Edgar Hatcher Papers (General Electric), the JWT Advertising Vertical Files (Marsteller), and the JWT Corporation Vertical Files (General Electric).
List of Series in Collection
Client Files Series, 1965-2004 and undated
Personal Files Series, 1952-2005 and undated
Professional Files Series, 1944-2004 and undated
Audiovisual Materials Series, 1952-2000 and undated
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Detailed Description of Collection

Client Files Series, 1965-2004 and undated

(11 boxes)
Consists of strategic plans created for clients of Marshall, as well as correspondence and notes. Arranged alphabetically.
Box 1
3M, 1974-1974  (3 folders)
Allegheny Ludlum, 1976-1977
Arco Chemical, 1993
Arthur Young Corporation, 1980-1981  (2 folders)
Benshaw, 2001
Black Box Corporation, 1988-1989  (3 folders)
Bell Advertising, 1987
Blue Cross of Western Pennsylvania, 1977
Cardello, 1982
Box 2
Ciscorp, 1996-1998
Cohen and Grigsby, 1995-1998  (2 folders)
Community College of Allegheny County, 1967
Conair, 1980s and undated  (2 folders)
Conflict Resolution Center, 1989
Construction Industry Advancement Program (CIAP) of Western Pennsylvania, 1970
Cutler/Hammer, 2001-2003
DDF & M, 1986
Delta Dental, 1996-2003  (1-3 of 7 folders)
Box 3
Delta Dental, 1996-2003 (continued)  (4-7 of 7 folders)
Department of Energy, 2001
Downtown Pittsburgh Hotels, 1997
Disston, 1972
Duquesne Brewing Company, 1966-1967
Duquesne Lighting Company, 1987-1988  (2 folders)
Elco, 1974  (2 folders)
Eldervision, 2003
Eriez, 1986
Fox Grocery, 1966
Friends Extension Company, 1982
General Nutrition, 1981
General Planning, 1995 and 2003  (1 of 2 folders)
Box 4
General Planning, 1995 and 2003 (continued)  (2 of 2 folders)
Gilspur, 1986
Halstead and Mitchell, 1968
Heartstone, 1998
Helium Centennial, 1967 and undated  (2 folders)
Home Care Plus, 1993-1996
Homewood Products, 1997-2002
Indiana Society of Communication Strategists, 1987 and undated
Integrated Marketing, 2003 and undated
Janssen, undated
Legal Services Corporation, 1978
Lewis and Sargent, 1997-2004
Lodge and Shipley, 1974
Magnetics, 1981 and undated  (2 folders)
Mastery Center, undated
Mobay and Molytek, 1967 and 1987
Box 5
North America Phillips, 1983
Off Shore Power (OSP), 1973
Oxford Film, 1968
Partnership for Productivity (PfP), 1972 and 1981-1982  (2 folders)
PGA, 1994-1995
Phillips Conservatory, 1996 and undated
Pittsburgh/Allegheny County Tourism Advisory Board, 1971
Pittsburgh Ballet Company, 1981-2001 and undated  (2 folders)
Pittsburgh Board of Education, 1975-1976  (2 folders)
Pittsburgh Convention Center, 1978
Pittsburgh Dance Council, 1988
Pittsburgh Downtown Partnership, 2003
Pittsburgh High Tech, 1988
Pittsburgh International Initiative of Western Pennsylvania, 1991
Pittsburgh Regional Alliance, 1999 and 2002
Pittsburgh Telephone Association, 2000
PPG, 1979 and undated  (2 folders)
Preservation Technologies, 1996-1997 and undated
Pure Industries, 1980-1987 and undated  (4 folders)
Box 6
Recycling Services, 1990
Reed, Smith, Shaw, and McCay, 1990
Robert Pierre Johnson Housing, 1993
RPS, 1996-1999
Roth Rug, 1972
Rust, undated
Scott Fetzer Company (subsidiary of Berkshire Hathaway)
France, 2000-2001  (3 folders)
Park Bench, 2003-2004  (2 folders)
Society of Plastic Industries, undated
Sony, 1989  (2 folders)
Southwest Pennsylvania Industrial Resource Center, 1989
Box 7
Stackpole, 1986-1994 and undated  (4 folders)
Storms Advisory, 1997
Strawberry Fields, 1977, 1982, and undated
Sure Trip, 1997 and undated  (2 folders)
Syntax, 1983  (2 folders)
Thermo King, 1984
Three Rivers Shakespeare Festival, 1989-1991
Tribon, 1998
United Jewish Federation, 1996 and undated  (1-3 of 5 folders)
Box 8
United Jewish Federation, 1996 and undated (continued)  (4-5 of 5 folders)
Universal-Rundle, 1973
University of Miami, 1974
University of Pittsburgh, 1994
U.S. Department of Commerce, 1971
U.S. Steel, 1967 and 1983
Verosol, 1982 and undated
Voltmeter, 1975
Wambes, 1984  (2 folders)
Waterbury-Farrel, 1972  (2 folders)
Welded Steel Tube, 1970
Westinghouse
Advanced Projects, 1984-1985  (1-2 of 3 folders)
Box 9
Advanced Projects, 1984-1985 (continued)  (3 of 3 folders)
Air Brake, 1965 and undated
Communications, 1981 and undated  (3 folders)
Corporate Marketing, 1984  (2 folders)
Defense, undated
ESSD (Electrical Services Division), 1980s-1990s and undated  (1-7 of 11 folders)
Box 10
ESSD, 1980s-1990s and undated (continued)  (8-11 of 11 folders)
Evantage, 1997 and undated
Finance, 1983
Heavy Motor, 1988  (2 folders)
Lamp Division, 1980-1981
Learning Center, 1979
Marketing Module, undated  (2 folders)
Middle East, 1982  (2 folders)
Motor Division, 1996-1997 and undated
Box 11
Public Relations, undated
Quality Evaluation, undated  (2 folders)
Semi Conductors, 1981
TECO, 1997
Wolverine Toy Company, 1979-1980
Xerox, 1992

Personal Files Series, 1952-2005 and undated

(7 boxes)
Includes correspondence and literature, awards and honors, and other ephemera from Marshall's personal philanthropic work. Series is organized into 3 subseries: Civic Work, Honors and Memorabilia, and Photographs.

Civic Work Subseries, 1970-2002 and undated
Includes letters, fliers, and promotional materials that document Marshall's work with public service and educational institutions.
African American Chamber of Commerce, 2002 and undated
Career Education, 1995-1996 and undated
Conflict Resolution Center, 1984-1996 and undated
International Management Center, 1990 and 1992  (3 folders)
Marketing Education in Czechoslovakia, 1992
Matthews Historical Society, undated
Mt. Lebanon, 2000 and undated
Negro Emergency Educational Drive (N.E.E.D), 1992-2001 and undated  (3 folders)
[Project initiated in 1963 by the Urban League of Pittsburgh, to raise tuition money for college-bound low-income African Americans living in the Pittsburgh-Western Pennsylvania region.]
Outreach South, undated
Penn Tech, 1985
Partnership for Productivity (PfP), undated
[Organization founded in 1970 to promote and teach small business management skills in the developing world, beginning in Kenya.]
Pittsburgh History and Landmarks Foundation, 2002
Box 12
University of Pittsburgh Corporate Marketing Advisory Council, 1993-1994
UNICEF, 1970 and undated
USA NOW, 1984 and undated

Honors and Memorabilia Subseries, 1966-1991 and undated
Includes awards, plaques, and other memorabilia received by Marshall during his career.
Certificates of appreciation  (3 folders)
[Includes certificates from the Allegheny County chapter of the American Marketing Association; Association of National Advertisers; Business and Professional Advertising Association (BPAA); Delta Dental Plan; Mt. Lebanon Magazine; PfP; and the Public Relations Association of America.]
Memorabilia, plaques and other awards
Advertising Agency Executive of the Year, BPAA Pittsburgh, 1977
Anniversary plaque from Joan and Al Dudreck, 1989
Jaycees, Man of the Year, 1966
Westinghouse, in appreciation, undated
Box 13
Glass sculpture, undated
Box 14
BPAA award, 1974
Delta Dental, clock paperweight, undated
Medal on ribbon, inscribed "Mendelssohn für Kunst/Ehrens zeichen #7," 1999
Pittsburgh Junior Chamber of Commerce, award, 1954
Stanley Marshall, Inc., embossing stamp, undated
Box 15
BPAA Lifetime Achievement award, 1992
Box 16
World Federalist Association of Pittsburgh, Norman Cousins Award, 2000

Photographs Subseries, 1970 and undated
Includes photographs, proofs, and negatives.
Box 17
American Market Association, 1970
Marshall, undated  (2 folders)
Negatives, undated  (2 folders)
Portraits, undated
Proofs, undated  (3 folders)
Rosie's party, undated
United Way, undated
Other photographs, undated  (2 folders)

Professional Files Series, 1944-2004 and undated

(6 boxes)
Consists of invoices, legal documents, correspondence, writings, and sample forms and letters used by Marshall during his career with Lando, Inc., Marstellar, and Stanley C. Marshall, Inc.. Series is organized into 3 subseries: Office Files, Speeches and Presentations, and Writings.

Office Files Subseries, 1970-2004 and undated
Box 18
Announcements, 1986 and undated
Biographical information, 1970, 1984, 2003 and undated
Correspondence
Jeff Perkins, 1999
Lloyd Slater, 1980-2004
Jeffrey Wray, 1991
Directories, 2000 and undated
Forms, undated  (2 folders)
Incorporation papers
Stanley L. Marshall, Inc., 1979-1982
USA Now, Inc., 1984-1985
Invoices, 1994-2004 and undated
Jobs list, 1970s-2003  (2 folders)
Lando-Marstellar, 1970 and undated
Legal papers, 1994-1995  (2 folders)
Box 19
Letters of reference, 2003-2004
Marketing Marshall, 1994-1998 and undated
Sample letters, undated  (2 folders)
Workshop setup, undated

Speeches and Presentations Subseries, 1965-2003 and undated
Anecdotes, 1960s-2004 and undated  (8 folders)
Box 20
Research, 1980-2004 and undated  (2 folders)
Speeches
Includes speeches and presentations given by Marshall during his career. Arranged chronologically.
1965-1995  (18 folders)
Box 21
1999-2003 and undated  (5 folders)
Slides
Communications strategy, undated
Graphs, undated
Partnership for Productivity, undated
Positioning, undated
Positioning-General, undated  (2 folders)
Positioning-Westinghouse, undated
Westinghouse lamp survey, undated
Wood, Joe undated
Untitled, undated  (1 of 9 folders)
Box 22
Untitled, undated (continued)  (2-9 of 9 folders)

Writings Subseries, 1944-2001
Box 23
"Case for Sound Research," 1974
Manuals and other writings for General Electric, 1944 and undated  (3 folders)
"Marketing Communication," 1965
"Marketing Education in Czechoslovakia," 1992
"Marketing In A Shell Shocked Economy," 2001
"Marketing: the key to competitiveness," undated
"Positioning," 1975-1976
"Voting is Fun," shooting script, 1952

Audiovisual Materials Series, 1952-2000 and undated

(8 boxes)
Consists of audio and visual copies of radio spots, interviews, and presentations by Marshall during his career. Original and Production copies are closed to patron use.
Digital audio files are available for some of the materials in this series (OR13, OR14, OR16, OR20, OR22, OR26, OR41, OR42, OR43). They are located at: S:\Processed\Marshall, Stanley\audio files. Consult Reference staff for assistance.

Originals (CLOSED)

Videocassettes
Box 24
OR1. "2000 ADDY Awards Hall of Fame," 2000. VHS. TRT: 10:00.
Production Master PC1. Use Copy in Box 30.
OR2. "Conflict Resolution," 1995, May 17. VHS. TRT: 30:00.
Production Master PC2. Use Copy in Box 30.
OR3. "Hands Across the Sea, PfP in Zimbabwe," 1988. U-Matic. TRT: 28:32.
Production Master PC3. Use Copy in Box 30.
OR4. "Penn Tech," undated. VHS. TRT: 01:05.
Production Master PC4. Use Copy in Box 30.
OR5. "Penn Tech," undated. U-Matic. TRT: 10:00.
No use copy.
OR6. "PfP/I Video: We're on the Way," 1985 and undated. VHS. TRT: 13:50.
Production Master PC6. Use Copy in Box 30.
OR7. "PfP/I Video: We're on the Way," 1985 and undated. Dub from master. VHS. TRT: 13:50.
No use copy. See OR6.
OR8. "Presentation at West Virginia University," 1981, May 2. VHS. TRT: 15:00.
Production Master PC8. Use Copy in Box 30.
OR9. "Westinghouse Marketing Awards," undated. VHS. TRT: 10:00.
Production Master PC9. Use Copy in Box 30.
Box 25

Film Reels
OR10. "Lando Inc. Agency Film," undated. 1" videotape.
No Use Copy. See OR11.
OR11. "Lando Inc. Agency Film," undated. 16 mm film.
Production Master PC11. Use Copy in Box 30.
OR12. "Voting is Fun," 1952. 16 mm film.
Production Master PC12. Use Copy in Box 30.
Box 25

Reel-to-Reel Audio Tape
OR13. "Friends Tape," undated. 7.5 IPS.
Production Master PC13. Use Copy UC13 in Box 30.
OR14. "Master," undated. 7.5 IPS.
Production Master PC13. Use Copy UC13 in Box 30.
OR15. "Penn Tech 101," Edited Radio Spots, 1980, Aug 8. 7.5 IPS. TRT: 04:00.
Use Copy in Box .
OR16. "Penn Tech Institute," 1987, May. 7.5 IPS. TRT: 01:00.
Production Master PC13. Use Copy UC13 in Box 30.
OR17. "Bertolo and Studeny/Richardson," 1993, May 20. 7.5 IPS. TRT: 11:00.
No Use Copy. See OR32.
OR18. "Bertolo and Studeny/Richardson," 1994, May 25. 7.5 IPS. TRT: 11:00.
No Use Copy. See OR32.
OR19. Penn Tech: "Career Quest 1991," 1991, April 11. 7.5 IPS. TRT: 00:30.
No Use Copy. See OR33.
OR20. Penn Tech: "Career Quest 1992," 1992, April 21. 7.5 IPS. TRT: 01:00.
Production Master PC13. Use Copy UC13 in Box 30.
OR21. Penn Tech: "Five Cuts" 1984, Oct. 3 and undated. 7.5 IPS. TRT: 03:00.
No Use Copy. See OR35.
OR22. Penn Tech: "High Tech," "Hum Drum," "Plug In," 1988, April 21. 7.5 IPS. TRT: 03:00.  
Production Master PC13. Use Copy UC13 in Box 30.
OR23. Penn Tech: "Interview the Industry," 1989, Mar. 16. 7.5 IPS. TRT: 01:00.
No Use Copy. See OR37.
OR24. Penn Tech: "Just When You Thought...," 1990, July 26. 7.5 IPS. TRT: 01:00.
No Use Copy. See OR38.
OR25. Penn Tech: "Yawn," 1988, Sept 6. 7.5 IPS. TRT: 01:00.
No Use Copy. See OR40.
OR26. "Tools of the Trade: Coping with Change," undated.
Production Master PC26a-26b. Use Copies UC26a-26b in Box 30.
Box 26

Audiocassettes
OR27. "Burson Marstellar interview" 1993, Mar. 5. Cassette. TRT: 10:00.
Production Master PC27. Use Copy UC27 in Box 31.
OR28. "Career Quest Profiles," 1992. Cassette. TRT: 20:00.
Use Copy UC28 in Box 31.
OR29. "Partnership for Productivity is People, " undated. Cassette. TRT: 03:00.
Use Copy UC29 in Box 31.
OR30. "Penn Tech Institute," 1987, May. Cassette. TRT: 01:00.
Use Copy UC30 in Box 31.
OR31. "Penn Tech Institute," undated. Cassette. TRT: 03:00.
Use Copy UC31 in Box 31.
OR32. "Penn Tech Institute, Bertolo and Studeny/Richardson" 1994, May 25. Cassette. TRT: 10:00.
Use Copy UC32 in Box 31.
OR33. "Penn Tech Career Quest," 1991. Cassette. TRT: 01:00.
Use Copy UC33 in Box 31.
OR34. "Penn Tech Career Quest," 1992. Cassette. TRT: 02:00.
Use Copy UC34 in Box 31.
OR35. "Five Cuts" 1984, Oct. 3. Cassette. TRT: 03:00.
Use Copy UC35 in Box 31.
OR36. "Game Show" 1990, Mar. 22. Cassette. TRT: 01:00.
Use Copy UC36 in Box 31.
OR37. "Interview The Industry" 1989, Mar. 16. Cassette. TRT: 01:00.
Use Copy UC37 in Box 31.
OR38. "Just When You Thought..." 1990, July 26. Cassette. TRT: 01:00.
Use Copy UC38 in Box 31.
OR39. "Plug Into the Possibilities," undated. Cassette. TRT: 05:00.
Use Copy UC39 in Box 31.
OR40. "Yawn," undated. Cassette. TRT: 01:00.
Use Copy UC40 in Box 31.
Box 26

Digital Audio Tape
OR41. "Penn Tech Location Audio." Undated. R120 cassette.
Production Master PC41. Use Copy UC41 in Box 30.
Box 27

Records
OR42. Jaycee Vote March with Robert Anderson and the Westinghouse Choir, 1952. 33 1/3 rpm.
Production Master PC13. Use Copy UC13 in Box 30.
OR43. "Remember November," 1952, Sept. 17. 33 1/3 rpm. TRT: 30:00.
Production Master PC13. Use Copy UC13 in Box 30.
Box 28

Production Master copies (not for reference use)
Video materials
Format: BetacamSP. Created: 2007.
PC1-PC4, PC6, PC8-PC12
Audio materials
Format: Audio cassette and Compact Disc. Created: 2006-2007.
Box 28
PC13, PC26a-PC26b, PC41
Box 29
PC27-PC40

Use copies
Box 30
UC1-UC13, UC26a-UC26b, UC41
Format: DVD. Created: 2007.
Box 31
UC27-UC40
Format: Audio cassette. Created: 2006