Inventory of the Stanley C. Marshall Papers,
1944-2005 and undated
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Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
Marshall, Stanley C.
Title
Stanley C. Marshall Papers,
1944-2005 and
undated
Language of Material
Material
in English
Extent
17.5 Linear Feet
11625
Items
Abstract
Stanley C. Marshall was
a pioneer in the field of strategic market planning, and an educator, lecturer,
and humanitarian.
The Stanley C. Marshall Papers span the
years 1944-2005 and include client files, speeches and presentations,
publications, correspondence, advertising and civic awards, photographs,
slides, audiocassettes and audiotapes, videocassettes and videotapes, motion
picture film reels, and digital audio tape that document Marshall's career as a
strategic marketing planner and consultant, as well as his involvement with
humanitarian projects. The collection reflects Marshall's work for advertising
and marketing firms, including Lando, Marsteller Advertising, and his own
company, Stanley Marshall, Inc. Client files include 3M, Black Box, Delta
Dental Plan, General Electric, International Management Center, PPG, Pure
Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish
Foundation, and Westinghouse. Also documented are Marshall's activities with
public service and educational organizations that include UNICEF, the Conflict
Resolution Center, the Negro Educational Emergency Drive (NEED, a project of
the Urban League of Pittsburgh), the Network of International Business Schools
(NIBS), and the Penn Technical Institute (a junior college, now part of the
Pittsburgh Technical Institute). A significant portion of the files relate to
businesses and institutions in the Pittsburgh, Pa., area.
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Administrative Information
Access Restrictions
Collection is restricted.
Original audiovisual materials are closed to patron use. Use copies
are available in the collection.
The collection may contain materials to which the Acknowledgment of
Legal Responsibilities and Privacy Rights form applies. Patrons must sign this
form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], Stanley C. Marshall Papers, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The Stanley C. Marshall Papers were received by the Rare Book,
Manuscript, and Special Collections Library as a gift in 2005.
Processing Information
Processed by Greg Johnson, July 01, 2006. Additional processing by
Richard Collier, August 2007
Encoded by Greg Johnson and Richard Collier
Completed August 2007
Accession 2005-0095 is described in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
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Biographical Note
1919 | Born, New York, NY. |
1943 | B.S., Electrical Engineering, Bucknell University |
1943-1945 | Test Engineer, General Electric |
1945-1950 |
Sales Promotions Manager and Editor of Technical
Publications, Sauerman Brothers, Chicago, Ill.
Account Executive, Promotions, Inc., Chicago, Ill.
|
1946-1947 | Graduate program, Television and Industrial Engineering,
Illinois Institute of Technology |
1950 | Assistant to the Director, Penn Technical Institute |
1952 | President and Director, Lando, Inc. |
1967 |
Director and President, Pittsburgh Commerce
Institute
Director, Partnership for Productivity Foundation
|
1973 | Director, Friends of Publishing Company |
1977-1983 | Member, Pennsylvania Board of Education |
1978 | Vice President and General Manager of Marstellar Inc.'s
Pittsburgh office |
1979 | President, Stanley C. Marshall, Inc. |
1984 | President, USA NOW, Inc. |
1985 | Member, Academy of Independent Scholars |
2000 | Elected to the Pittsburgh Advertising Federation Hall of
Fame |
2005 | Died |
During his career, Marshall held the rank of Adjunct Professor at the
Katz School of Business at the University of Pittsburgh. Marshall also lectured
at Boston University, Carnegie-Mellon University, Duquesne University, in the
United Kingdom, Poland, and Hungary, as well as the US Department of Commerce,
UNICEF, and the American Management Association.
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Collection Overview
The Stanley C. Marshall Papers span the years 1944-2005 and include
client files, speeches and presentations, publications, correspondence,
advertising and civic awards, photographs, slides, audiocassettes and
audiotapes, videocassettes and videotapes, motion picture film reels, and
digital audio tape that document Marshall's career as a strategic marketing
planner and consultant, as well as his involvement with humanitarian projects.
The collection reflects Marshall's work for advertising and marketing firms,
including
Lando,
Marsteller Advertising, and his own company,
Stanley Marshall, Inc. Clients include
3M,
Black Box,
Delta Dental Plan,
General Electric,
International Management Center,
PPG,
Pure Industries (Stackpole),
Scott Fetzer (Berkshire Hathaway),
Sony,
United Jewish Foundation, and
Westinghouse. Also documented are Marshall's
activities with public service and educational organizations that include
UNICEF, the
Conflict Resolution Center, the
Negro Educational Emergency Drive (NEED, a project of the
Urban League of Pittsburgh), the
Network of International Business Schools (NIBS),
and the
Penn Technical Institute (a junior college, now part of the
Pittsburgh Technical Institute). A significant portion of the files
relate to businesses and institutions in the Pittsburgh, Pa., area.
The collection is organized into four series:
Personal Files, Client Files, Professional Files, and Audiovisual
Materials.
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Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
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Related Material
Additional information on advertising and marketing in the Pittsburgh,
Pa., region may be found in the John E. Brennan Outdoor
Advertising Surveys and the Outdoor Advertising
Association of America Slide Library. Additional information on
companies and institutions documented in this collection may be found in the
Brouillard Communications, Inc., Records (General
Electric, 3M), the D'Arcy Masius Benton & Bowles
Archives (UNICEF), the J. Walter Thompson Company
(JWT) Account Files (PPG Industries), the JWT John
Devine Papers (PPG Industries), the JWT Edgar
Hatcher Papers (General Electric), the JWT
Advertising Vertical Files (Marsteller), and the JWT
Corporation Vertical Files (General Electric).
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Detailed Description of Collection
Client Files Series,
1965-2004 and
undated
(11 boxes)
Consists of strategic plans created for clients of Marshall, as
well as correspondence and notes. Arranged alphabetically.
Box 1
3M,
1974-1974
(3 folders)
Allegheny Ludlum,
1976-1977
Arco Chemical,
1993
Arthur Young Corporation,
1980-1981
(2 folders)
Benshaw,
2001
Black Box Corporation,
1988-1989
(3 folders)
Bell Advertising,
1987
Blue Cross of Western Pennsylvania,
1977
Cardello,
1982
Box 2
Ciscorp,
1996-1998
Cohen and Grigsby,
1995-1998
(2 folders)
Community College of Allegheny County,
1967
Conair,
1980s and
undated
(2 folders)
Conflict Resolution Center,
1989
Construction Industry Advancement Program (CIAP) of
Western Pennsylvania,
1970
Cutler/Hammer,
2001-2003
DDF & M,
1986
Delta Dental,
1996-2003
(1-3 of 7 folders)
Box 3
Delta Dental,
1996-2003
(continued)
(4-7 of 7 folders)
Department of Energy,
2001
Downtown Pittsburgh Hotels,
1997
Disston,
1972
Duquesne Brewing Company,
1966-1967
Duquesne Lighting Company,
1987-1988
(2 folders)
Elco,
1974
(2 folders)
Eldervision,
2003
Eriez,
1986
Fox Grocery,
1966
Friends Extension Company,
1982
General Nutrition,
1981
General Planning,
1995 and 2003
(1 of 2 folders)
Box 4
General Planning,
1995 and 2003
(continued)
(2 of 2 folders)
Gilspur,
1986
Halstead and Mitchell,
1968
Heartstone,
1998
Helium Centennial,
1967 and
undated
(2 folders)
Home Care Plus,
1993-1996
Homewood Products,
1997-2002
Indiana Society of Communication
Strategists,
1987 and
undated
Integrated Marketing,
2003 and
undated
Janssen,
undated
Legal Services Corporation,
1978
Lewis and Sargent,
1997-2004
Lodge and Shipley,
1974
Magnetics,
1981 and
undated
(2 folders)
Mastery Center,
undated
Mobay and Molytek,
1967 and 1987
Box 5
North America Phillips,
1983
Off Shore Power (OSP),
1973
Oxford Film,
1968
Partnership for Productivity (PfP),
1972 and
1981-1982
(2 folders)
PGA,
1994-1995
Phillips Conservatory,
1996 and
undated
Pittsburgh/Allegheny County Tourism Advisory
Board,
1971
Pittsburgh Ballet Company,
1981-2001 and
undated
(2 folders)
Pittsburgh Board of Education,
1975-1976
(2 folders)
Pittsburgh Convention Center,
1978
Pittsburgh Dance Council,
1988
Pittsburgh Downtown Partnership,
2003
Pittsburgh High Tech,
1988
Pittsburgh International Initiative of Western
Pennsylvania,
1991
Pittsburgh Regional Alliance,
1999 and 2002
Pittsburgh Telephone Association,
2000
PPG,
1979 and
undated
(2 folders)
Preservation Technologies,
1996-1997 and
undated
Pure Industries,
1980-1987 and
undated
(4 folders)
Box 6
Recycling Services,
1990
Reed, Smith, Shaw, and McCay,
1990
Robert Pierre Johnson Housing,
1993
RPS,
1996-1999
Roth Rug,
1972
Rust,
undated
Scott Fetzer Company (subsidiary of Berkshire
Hathaway)
France,
2000-2001
(3 folders)
Park Bench,
2003-2004
(2 folders)
Society of Plastic Industries,
undated
Sony,
1989
(2 folders)
Southwest Pennsylvania Industrial Resource
Center,
1989
Box 7
Stackpole,
1986-1994 and
undated
(4 folders)
Storms Advisory,
1997
Strawberry Fields,
1977, 1982, and
undated
Sure Trip,
1997 and
undated
(2 folders)
Syntax,
1983
(2 folders)
Thermo King,
1984
Three Rivers Shakespeare Festival,
1989-1991
Tribon,
1998
United Jewish Federation,
1996 and
undated
(1-3 of 5 folders)
Box 8
United Jewish Federation,
1996 and undated
(continued)
(4-5 of 5 folders)
Universal-Rundle,
1973
University of Miami,
1974
University of Pittsburgh,
1994
U.S. Department of Commerce,
1971
U.S. Steel,
1967 and 1983
Verosol,
1982 and
undated
Voltmeter,
1975
Wambes,
1984
(2 folders)
Waterbury-Farrel,
1972
(2 folders)
Welded Steel Tube,
1970
Westinghouse
Advanced Projects,
1984-1985
(1-2 of 3 folders)
Box 9
Advanced Projects,
1984-1985
(continued)
(3 of 3 folders)
Air Brake,
1965 and
undated
Communications,
1981 and
undated
(3 folders)
Corporate Marketing,
1984
(2 folders)
Defense,
undated
ESSD (Electrical Services Division),
1980s-1990s and undated
(1-7 of 11 folders)
Box 10
ESSD,
1980s-1990s and undated
(continued)
(8-11 of 11 folders)
Evantage,
1997 and
undated
Finance,
1983
Heavy Motor,
1988
(2 folders)
Lamp Division,
1980-1981
Learning Center,
1979
Marketing Module,
undated
(2 folders)
Middle East,
1982
(2 folders)
Motor Division,
1996-1997 and
undated
Box 11
Public Relations,
undated
Quality Evaluation,
undated
(2 folders)
Semi Conductors,
1981
TECO,
1997
Wolverine Toy Company,
1979-1980
Xerox,
1992
Personal Files Series,
1952-2005 and
undated
(7 boxes)
Includes correspondence and literature, awards and honors, and
other ephemera from Marshall's personal philanthropic work. Series is organized
into 3 subseries:
Civic Work,
Honors and Memorabilia, and
Photographs.
Civic Work Subseries,
1970-2002 and
undated
Includes letters, fliers, and promotional materials that
document Marshall's work with public service and educational institutions.
African American Chamber of Commerce,
2002 and
undated
Career Education,
1995-1996 and
undated
Conflict Resolution Center,
1984-1996 and
undated
International Management Center,
1990 and 1992
(3 folders)
Marketing Education in Czechoslovakia,
1992
Matthews Historical Society,
undated
Mt. Lebanon,
2000 and
undated
Negro Emergency Educational Drive
(N.E.E.D),
1992-2001 and
undated
(3 folders)
[Project initiated in 1963 by the Urban League of Pittsburgh,
to raise tuition money for college-bound low-income African Americans living in
the Pittsburgh-Western Pennsylvania region.]
Outreach South,
undated
Penn Tech,
1985
Partnership for Productivity (PfP),
undated
[Organization founded in 1970 to promote and teach small
business management skills in the developing world, beginning in Kenya.]
Pittsburgh History and Landmarks
Foundation,
2002
Box 12
University of Pittsburgh Corporate Marketing Advisory
Council,
1993-1994
UNICEF,
1970 and
undated
USA NOW,
1984 and
undated
Honors and Memorabilia Subseries,
1966-1991 and
undated
Includes awards, plaques, and other memorabilia received by
Marshall during his career.
Certificates of appreciation
(3 folders)
[Includes certificates from the
Allegheny County chapter of the American Marketing
Association; Association of National Advertisers; Business and Professional
Advertising Association (BPAA); Delta Dental Plan; Mt. Lebanon Magazine; PfP;
and the Public Relations Association of America.]
Memorabilia, plaques and other awards
Advertising Agency Executive of the Year,
BPAA Pittsburgh,
1977
Anniversary plaque from
Joan and Al Dudreck,
1989
Jaycees, Man of the Year,
1966
Westinghouse, in appreciation,
undated
Box 13
Glass sculpture, undated
Box 14
BPAA award,
1974
Delta Dental, clock paperweight,
undated
Medal on ribbon, inscribed
"Mendelssohn für Kunst/Ehrens zeichen #7,"
1999
Pittsburgh Junior Chamber of Commerce,
award,
1954
Stanley Marshall, Inc., embossing stamp,
undated
Box 15
BPAA Lifetime Achievement award,
1992
Box 16
World Federalist Association of
Pittsburgh, Norman Cousins Award, 2000
Photographs Subseries,
1970 and
undated
Includes photographs, proofs, and negatives.
Box 17
American Market Association,
1970
Marshall,
undated
(2 folders)
Negatives,
undated
(2 folders)
Portraits,
undated
Proofs,
undated
(3 folders)
Rosie's party,
undated
United Way,
undated
Other photographs,
undated
(2 folders)
Professional Files Series,
1944-2004 and
undated
(6 boxes)
Consists of invoices, legal documents, correspondence, writings,
and sample forms and letters used by Marshall during his career with Lando,
Inc., Marstellar, and Stanley C. Marshall, Inc.. Series is organized into 3
subseries: Office Files,
Speeches and Presentations, and
Writings.
Office Files Subseries,
1970-2004 and
undated
Box 18
Announcements,
1986 and
undated
Biographical information,
1970, 1984, 2003 and
undated
Correspondence
Jeff Perkins,
1999
Lloyd Slater,
1980-2004
Jeffrey Wray,
1991
Directories,
2000 and
undated
Forms,
undated
(2 folders)
Incorporation papers
Stanley L. Marshall, Inc.,
1979-1982
USA Now, Inc.,
1984-1985
Invoices,
1994-2004 and
undated
Jobs list,
1970s-2003
(2 folders)
Lando-Marstellar,
1970 and
undated
Legal papers,
1994-1995
(2 folders)
Box 19
Letters of reference,
2003-2004
Marketing Marshall,
1994-1998 and
undated
Sample letters,
undated
(2 folders)
Workshop setup,
undated
Speeches and Presentations Subseries,
1965-2003 and
undated
Anecdotes,
1960s-2004 and
undated
(8 folders)
Box 20
Research,
1980-2004 and
undated
(2 folders)
Speeches
Includes speeches and presentations given by Marshall during
his career. Arranged chronologically.
1965-1995
(18 folders)
Box 21
1999-2003 and undated
(5 folders)
Slides
Communications strategy,
undated
Graphs,
undated
Partnership for Productivity,
undated
Positioning,
undated
Positioning-General,
undated
(2 folders)
Positioning-Westinghouse,
undated
Westinghouse lamp survey,
undated
Wood, Joe
undated
Untitled,
undated
(1 of 9 folders)
Box 22
Untitled,
undated
(continued)
(2-9 of 9 folders)
Writings Subseries,
1944-2001
Box 23
"Case for Sound Research,"
1974
Manuals and other writings for General Electric,
1944 and
undated
(3 folders)
"Marketing Communication,"
1965
"Marketing Education in
Czechoslovakia,"
1992
"Marketing In A Shell Shocked
Economy,"
2001
"Marketing: the key to
competitiveness,"
undated
"Positioning,"
1975-1976
"Voting is Fun,"
shooting
script,
1952
Audiovisual Materials Series,
1952-2000 and undated
(8 boxes)
Consists of audio and visual copies of radio spots, interviews,
and presentations by Marshall during his career. Original and Production copies
are closed to patron use.
Digital audio files are available for some of the materials in
this series (OR13, OR14, OR16, OR20, OR22, OR26, OR41, OR42, OR43). They are
located at: S:\Processed\Marshall, Stanley\audio files. Consult Reference staff
for assistance.
Originals (CLOSED)
Videocassettes
Box 24
OR1.
"2000 ADDY Awards Hall of
Fame,"
2000. VHS. TRT: 10:00.
Production Master PC1. Use Copy in Box 30.
OR2.
"Conflict Resolution,"
1995, May 17. VHS.
TRT: 30:00.
Production Master PC2. Use Copy in Box 30.
OR3.
"Hands Across the Sea, PfP in
Zimbabwe,"
1988. U-Matic. TRT: 28:32.
Production Master PC3. Use Copy in Box 30.
OR4.
"Penn Tech,"
undated. VHS. TRT:
01:05.
Production Master PC4. Use Copy in Box 30.
OR5.
"Penn Tech,"
undated. U-Matic. TRT:
10:00.
No use copy.
OR6.
"PfP/I Video: We're on the
Way,"
1985 and undated. VHS.
TRT: 13:50.
Production Master PC6. Use Copy in Box 30.
OR7.
"PfP/I Video: We're on the
Way,"
1985 and undated. Dub
from master. VHS. TRT: 13:50.
No use copy. See OR6.
OR8.
"Presentation at West Virginia
University,"
1981, May 2. VHS. TRT:
15:00.
Production Master PC8. Use Copy in Box 30.
OR9.
"Westinghouse Marketing
Awards,"
undated. VHS. TRT:
10:00.
Production Master PC9. Use Copy in Box 30.
Box 25
Film Reels
OR10.
"Lando Inc. Agency Film,"
undated. 1" videotape.
No Use Copy. See OR11.
OR11.
"Lando Inc. Agency Film,"
undated. 16 mm
film.
Production Master PC11. Use Copy in Box 30.
OR12.
"Voting is Fun,"
1952. 16 mm
film.
Production Master PC12. Use Copy in Box 30.
Box 25
Reel-to-Reel Audio Tape
OR13.
"Friends Tape,"
undated. 7.5
IPS.
Production Master PC13. Use Copy UC13 in Box 30.
OR14.
"Master,"
undated. 7.5
IPS.
Production Master PC13. Use Copy UC13 in Box 30.
OR15.
"Penn Tech 101,"
Edited
Radio Spots,
1980, Aug 8. 7.5 IPS.
TRT: 04:00.
Use Copy in Box .
OR16.
"Penn Tech Institute,"
1987, May. 7.5 IPS.
TRT: 01:00.
Production Master PC13. Use Copy UC13 in Box 30.
OR17.
"Bertolo and
Studeny/Richardson,"
1993, May 20. 7.5 IPS.
TRT: 11:00.
No Use Copy. See OR32.
OR18.
"Bertolo and
Studeny/Richardson,"
1994, May 25. 7.5 IPS.
TRT: 11:00.
No Use Copy. See OR32.
OR19. Penn Tech:
"Career Quest 1991,"
1991, April 11. 7.5
IPS. TRT: 00:30.
No Use Copy. See OR33.
OR20. Penn Tech:
"Career Quest 1992,"
1992, April 21. 7.5
IPS. TRT: 01:00.
Production Master PC13. Use Copy UC13 in Box 30.
OR21. Penn Tech:
"Five Cuts"
1984, Oct. 3 and
undated. 7.5 IPS. TRT: 03:00.
No Use Copy. See OR35.
OR22. Penn Tech:
"High Tech,"
"Hum Drum,"
"Plug In,"
1988, April 21. 7.5
IPS. TRT: 03:00.
Production Master PC13. Use Copy UC13 in Box 30.
OR23. Penn Tech:
"Interview the Industry,"
1989, Mar. 16. 7.5
IPS. TRT: 01:00.
No Use Copy. See OR37.
OR24. Penn Tech:
"Just When You Thought...,"
1990, July 26. 7.5
IPS. TRT: 01:00.
No Use Copy. See OR38.
OR25. Penn Tech:
"Yawn,"
1988, Sept 6. 7.5 IPS.
TRT: 01:00.
No Use Copy. See OR40.
OR26.
"Tools of the Trade: Coping with
Change,"
undated.
Production Master PC26a-26b. Use Copies UC26a-26b in Box
30.
Box 26
Audiocassettes
OR27.
"Burson Marstellar
interview"
1993, Mar. 5.
Cassette. TRT: 10:00.
Production Master PC27. Use Copy UC27 in Box 31.
OR28.
"Career Quest Profiles,"
1992. Cassette. TRT:
20:00.
Use Copy UC28 in Box 31.
OR29.
"Partnership for Productivity is
People, "
undated. Cassette. TRT:
03:00.
Use Copy UC29 in Box 31.
OR30.
"Penn Tech Institute,"
1987, May. Cassette.
TRT: 01:00.
Use Copy UC30 in Box 31.
OR31.
"Penn Tech Institute,"
undated. Cassette.
TRT: 03:00.
Use Copy UC31 in Box 31.
OR32.
"Penn Tech Institute, Bertolo and
Studeny/Richardson"
1994, May 25.
Cassette. TRT: 10:00.
Use Copy UC32 in Box 31.
OR33.
"Penn Tech Career Quest,"
1991. Cassette. TRT:
01:00.
Use Copy UC33 in Box 31.
OR34.
"Penn Tech Career Quest,"
1992. Cassette. TRT:
02:00.
Use Copy UC34 in Box 31.
OR35.
"Five Cuts"
1984, Oct. 3.
Cassette. TRT: 03:00.
Use Copy UC35 in Box 31.
OR36.
"Game Show"
1990, Mar. 22.
Cassette. TRT: 01:00.
Use Copy UC36 in Box 31.
OR37.
"Interview The Industry"
1989, Mar. 16.
Cassette. TRT: 01:00.
Use Copy UC37 in Box 31.
OR38.
"Just When You Thought..."
1990, July 26.
Cassette. TRT: 01:00.
Use Copy UC38 in Box 31.
OR39.
"Plug Into the
Possibilities,"
undated. Cassette.
TRT: 05:00.
Use Copy UC39 in Box 31.
OR40.
"Yawn,"
undated. Cassette.
TRT: 01:00.
Use Copy UC40 in Box 31.
Box 26
Digital Audio Tape
OR41.
"Penn Tech Location Audio."
Undated. R120 cassette.
Production Master PC41. Use Copy UC41 in Box 30.
Box 27
Records
OR42. Jaycee Vote March with Robert Anderson and the
Westinghouse Choir,
1952. 33 1/3
rpm.
Production Master PC13. Use Copy UC13 in Box 30.
OR43.
"Remember November,"
1952, Sept. 17. 33 1/3
rpm. TRT: 30:00.
Production Master PC13. Use Copy UC13 in Box 30.
Box 28
Production Master copies (not for reference
use)
Video materials
Format: BetacamSP. Created: 2007.
PC1-PC4, PC6, PC8-PC12
Audio materials
Format: Audio cassette and Compact Disc. Created:
2006-2007.
Box 28
PC13, PC26a-PC26b, PC41
Box 29
PC27-PC40
Use copies
Box 30
UC1-UC13, UC26a-UC26b, UC41
Format: DVD. Created: 2007.
Box 31
UC27-UC40
Format: Audio cassette. Created: 2006