Inventory of the David B. McCall Papers, 1939-1999 and undated, bulk 1980-1994
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
McCall, David
B.
Title
David B. McCall Papers,
1939-1999 and undated,
bulk 1980-1994
Language of Material
Material
in English
Extent
21.8 Linear Feet
12,600 Items
Abstract
12,600 Items
David B. McCall was an
advertising executive and humanitarian. He was the originator of the idea for
the children's educational television series
Schoolhouse Rock.
The David B. McCall Papers span the years
1939-1999, with the bulk documenting the years 1980-1994, and are comprised of
clippings, correspondence, business reports, photographs, scrapbooks, speeches
and writings, videocassettes, audio tapes and phonograph records. In
particular, three main areas of McCall's career are represented: as an
advertising executive and partner in agencies such as Young & Rubicam,
Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the
Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director
for the Hunter Fan Company, Save the Children, and two local radio broadcasting
corporations, among others; and as a humanitarian involved with organizations
such as the Committee for the Support of Roe v. Wade, CARE, and Refugees
International. In addition, there is a substantial body of McCall's speeches
and writings that reflect both the wide range of his professional and personal
interests and commitments as well as his status as a public intellectual in
high demand, as well as a number of files containing correspondence, clippings
and articles concerning David Ogilvy, McCall's mentor in advertising. Major
advertising campaigns represented in this collection include Mercedes Benz of
North America, North American Philips,
Life magazine, the American Can Company,
Lever Brothers Company, and the Zippo Manufacturing Company, along with public
relations work for such clients as the National Football League, Puerto Rico
Telephone Company (PRTC), and the Regional Bell Operating Companies. Major
humanitarian issues documented in the collection include the
"Unsell"
protest movement against the war in
Vietnam, tobacco advertising aimed at children, land mine removal, refugee
welfare, and support of abortion rights. McCall was also involved in political
campaigns for a number of notable candidates, such as John Lindsay (New York),
Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra
(Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the
originator of the idea behind the popular children's educational television
series
Schoolhouse Rock!, the collection
contains very little documentation concerning that project apart from a copy of
the original soundtrack.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, collection may contain materials to which the
Acknowledgment of Legal Responsibilities and Privacy Rights form applies.
Patrons must sign this form before using this collection.
Original audiovisual materials are closed to patron use. Some use
copies are available in the collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], David B. McCall Papers, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The David B. McCall Papers were received by the Rare Book,
Manuscript, and Special Collections Library as a gift in 2003.
Processing Information
Processed by Richard Collier, Casey Jarrin, April 2006
Encoded by Richard Collier
Completed April 2006
Accession 03-244 is described in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
[top]
Biographical Note
| 1928 Mar. 13 | Born in New York City |
| 1940-1941 | Attended Indian Mountain School (Lakeville Conn.); member of Editorial Board of the school publication, The Scop (sic) |
| 1942-1945 | Attended The Hotchkiss School (Lakeville, Conn.) |
| 1945-1946 | Attended The Collegiate School (New York, N.Y.) |
| 1946-1947 | Stationed with the U.S. Army of Occupation, Japan. Attained rank of Private First Class |
| 1948 | Entered Yale University. Dropped out after one year |
| 1950 | Began work at Young & Rubicam advertising agency, first in the mail room and later as a copy writer |
| 1951 | Joined Ogilvy, Benson & Mather (OBM) advertising agency. Advanced to become chief copy writer |
| 1953 | Joined the David J. Mahoney, Inc. agency as chief copy writer |
| 1955 | Rejoined Ogilvy, Benson & Mather |
| 1960 | Became copy chief at Ogilvy, Benson & Mather |
| 1960 | Promoted to Senior Vice President and Director at Ogilvy, Benson & Mather |
| 1962 | Left Ogilvy, Benson & Mather, along with fellow OBM executive James McCaffrey, to take over the C.J. LaRoche & Co. agency. C.J. LaRoche renamed LaRoche, McCaffrey & McCall |
| 1964 | Part-time speech writer for John Lindsay (then Mayor of New York) |
| 1967 | Chester LaRoche retired from LaRoche, McCaffrey & McCall. The company continued to include him in its name until 1972. |
| 1969 | LaRoche, McCaffrey & McCall became a publicly-traded company |
| 1971 | Worked on a campaign to "unsell" the U.S. war in Vietnam |
| 1972 | LaRoche, McCaffrey & McCall renamed McCaffrey & McCall |
| 1973 | Developed the idea for "Schoolhouse Rock!," an award-winning children's television series that used music to teach math and other skills |
| 1973-1988 | Chairman, C.E.O. and Creative Director, McCaffrey & McCall, Inc. |
| 1988 | Retired from McCaffrey & McCall; named Chairman Emeritus |
| 1989-1993 | Partner, Sawyer Miller Group, a communications and public relations firm |
| 1992 | Joined Refugees International as an aid worker and contributor |
| 1993 | Left Sawyer Miller Group; named Chairman of public relations firm Shepardson Stern & Kaminsky |
| 1999 Apr. 18 | Died in an automobile accident during an aid mission in Albania |
Collection Overview
The David B. McCall Papers span the years 1939-1999, with the bulk
documenting the years 1980-1994, and are comprised of clippings,
correspondence, business reports, photographs, scrapbooks, speeches and
writings, videocassettes, audio tapes and phonograph records. In particular,
three main areas of McCall's career are represented: as an advertising
executive and partner in agencies such as
Young & Rubicam,
Ogilvy Benson & Mather,
McCaffrey & McCall,
David J. Mahoney, Inc., the
Sawyer Miller Group, and
Shepardson Stern and Kaminsky; as a corporate
director for the
Hunter Fan Company,
Save the Children, and two local radio
broadcasting corporations, among others; and as a humanitarian involved with
organizations such as the
Committee for the Support of Roe v. Wade,
CARE, and
Refugees International. In addition, there is a
substantial body of McCall's speeches and writings that reflect both the wide
range of his professional and personal interests and commitments as well as his
status as a public intellectual in high demand, as well as a number of files
containing correspondence, clippings and articles concerning David Ogilvy,
McCall's mentor in advertising. Major advertising campaigns represented in this
collection include
Mercedes Benz of North America,
North American Philips,
Life magazine, the
American Can Company,
Lever Brothers Company, and the
Zippo Manufacturing Company, along with public
relations work for such clients as the
National Football League,
Puerto Rico Telephone Company (PRTC), and the
Regional Bell Operating Companies. Major
humanitarian issues documented in the collection include the
"Unsell"
protest movement against the war in
Vietnam, tobacco advertising aimed at children, land mine removal, refugee
welfare, and support of abortion rights. McCall was also involved in political
campaigns for a number of notable candidates, such as John Lindsay (New York),
Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra
(Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the
originator of the idea behind the popular children's educational television
series
Schoolhouse Rock!, the collection contains
very little documentation concerning that project apart from a copy of the
original soundtrack.
The collection is organized into 12 series that broadly outline the
sequence of McCall's business and humanitarian activities: the
Biographical and Personal Materials Series, the
Ogilvy & Mather Series, the McCaffrey & McCall Series, the Radio Stations Series, the Sawyer
Miller Group Series, the Hunter Fan Company
Series, the Shepardson, Stern & Kaminsky
Series, the Refugees International Series,
the Speeches Series, the Writings Series, and the Portfolio
Series. In addition, non-print materials have been removed to the
Audiovisual Materials Series. Large-format print
materials have been removed from their original series locations and relocated
to Oversize Materials locations; these items have
been cross-referenced to the points in the body of the collection from which
they were removed.
The Biographical and Personal Materials
Series contains materials relating to McCall's childhood and family
life, and includes correspondence, photographs, biographical sketches, resumes
and obituary notices. The Ogilvy & Mather Series
includes correspondence and articles pertaining to the agency, along with
profiles and tributes to agency founder
David Ogilvy and correspondence between Ogilvy and
McCall. The McCaffrey & McCall Series includes
correspondence, corporate publications and client files. Legal documents that
detail McCall's initial investment and employment in the C.J. Laroche & Co.
agency, which was eventually renamed McCaffrey & McCall, are included.
Major clients include
Mercedes-Benz of North America, the
New York Zoological Society, and
Save the Children. The agency was also involved in
the political campaign of New York Mayor
John Lindsay. The Radio
Stations Series includes correspondence, periodic reports and
profit-and-loss statements for the 790 Communications Corporation and the 1340
Broadcasting Corporation, radio broadcasting corporations in which McCaffrey
& McCall had invested, and in which McCall remained involved after retiring
from the agency. The Sawyer Miller Group Series
contains administrative records, correspondence and client files. Sawyer Miller
was instrumental in helping the telecommunications industry after the breakup
of the Bell system into regional operating companies. Other clients included
the
National Football League and the
Puerto Rico Telephone Company, along with a number
of political candidates.
The Hunter Fan Company Series consists
primarily of reports pertaining to periodic meetings of the Board of Directors
in addition to some information on marketing strategies and advertising
campaigns. The Shepardson, Stern & Kaminsky
Series contains administrative files and correspondence relating to
internal operations and political advertising, as well as files documenting
McCall's advocacy work on a tobacco-free initiative aimed at children. The
Refugees International Series documents McCall's
involvement in a number of humanitarian efforts undertaken by
Refugees International, including relief for
refugee children and land mine eradication. The series includes correspondence,
travel itineraries and trip journals kept by McCall, as well as printed
materials from Refugees International and other humanitarian organizations. The
Speeches Series includes texts of speeches, talks,
and commencement addresses given by McCall, along with a small collection of
speeches given by others. There is also a set of
"speech files"
that contain clippings, writing
fragments, and other materials used to compose or plan speeches. In a few
cases, speeches are accompanied by supporting materials and relevant
correspondence. The Writings Series includes letters
to the editors of various publications, journal articles, poetry and other
writings by McCall, along with a small collection of writings by others. The
Portfolio Series contains clippings, copies of
advertisements and scrapbook contents relating primarily to McCall's early
career. The Audiovisual Materials Series includes
documentary and promotional films, commercials and radio spot announcements,
especially concerning the
Roe v. Wade court case and demining efforts
supported by
Refugees International. Oversize materials have
been moved to the Oversize Materials Series.
Other materials relating to this collection may be found in the
J. Walter Thompson Company Archives: Competitive
Advertisements Collection; the J. Walter Thompson
Company Archives: Corporation Vertical Files, the J.
Walter Thompson Company Archives: Advertising Vertical Files, and the
Arthur Einstein Papers. Materials relating
particularly to Ogilvy & Mather may also be found in the
John E. Brennan Papers, the Kensinger Jones Papers, the Robert S.
Smith Papers, and the Edgar Hatcher Papers.
Additionally, materials relating to Save the Children may be found in the
collection African-Americans in Film: Collection of Press
Books, Campaign Books, Advertising Manuals, Etc., the
Africa News Service (Durham, N.C.) Leroy T. Walker Africa
News Service Archives, the J.B. Matthews
Papers, the Amber Arthun Warburton Papers,
and the North Carolina Council of Churches
Records.
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Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- McCall, David B.
- Gannt, Harvey.
- Kevarian, George.
- Lindsay, John V. (John Vliet)
- Mitra, Ramón V., 1928?-
- Ogilvy, David, 1911-
- Vargas Llosa, Mario, 1936-
- Life (New York, N.Y.)
- American Can Company.
- Care (Firm)
- Save the Children (U.S.)
- Lever Brothers Company.
- Mercedes-Benz of North America.
- National Football League.
- North American Philips Co.
- Ogilvy, Benson & Mather.
- Puerto Rico Telephone Company.
- Refugees International (Organization)
- Young & Rubicam.
- Zippo Manufacturing Company.
- Advertising executives.
- Advertising executives--United States.
- Advertising--History.
- Advertising agencies.
- Advertising agencies--United States.
- Humanitarian assistance.
- Regional Bell Operating Companies.
- Vietnamese Conflict, 1961-1975--Protest movements--United States.
- Advertising and children--United States.
- Advertising--Tobacco--United States.
- Pro-choice movement.
- Land mines.
- Humanitarian assistance, American--Foreign countries.
- Non-governmental organizations.
- Television advertising.
- Radio advertising.
- John W. Hartman Center for Sales, Advertising & Marketing History.
- Clippings.
- Scrapbooks.
- Videocassettes.
- Speeches.
- Photographs.
- Sound recordings.
- Documentary films.
Detailed Description of Collection
Biographical and Personal Materials Series, 1940-1999 and undated
(1 box)
Contains materials relating to McCall's childhood and family life,
and includes correspondence, photographs, biographical sketches, resumes and
obituary notices. Arranged alphabetically.
Box 1
Biographical sketches, undated
Birthday greeting,
"To David
at 70,"
1998
Charitable donations,
1980-1986
Childhood,
The Scop (sic), Indian Mountain
School (Lakeville, Conn.) publication,
1940-1941
As a student, McCall sat on the editorial board of this school
publication.
Correspondence
Group for the South Fork,,
1989
Bradley, Bill, Sen. (D-N.J.),
1988, 1993
McCall, Susan, condolence letters,
1978-1979
Susan McCall, David's wife, also worked in advertising.
Stilwell, Gen. Joseph W., correspondence on a film
project,
1989-1990
Genealogy inquiries,
ca. 1980
Obituary notices,
1999
Personal horoscope, undated
Photographs, undated
Resumes; and Curriculum Vitae,
1988 and
undated
Travel
Ecuador,
1990
Trip itineraries,
1990-1991
Ogilvy & Mather Series (Includes Ogilvy, Benson & Mather), 1958-1992 and undated
(1 box)
Contains correspondence and articles pertaining to McCall's tenure
at the agency,
1951-1953 and 1955-1962,
including profiles and tributes to agency founder
David Ogilvy and correspondence between Ogilvy
and McCall. Other materials pertaining to McCall's work at Ogilvy, Benson &
Mather may be found in the Portfolio Series and
Oversize Materials. Arranged alphabetically.
Box 1
Articles about Ogilvy & Mather
"Further Confessions of an
Adman,"
by Eleanor Berman,
Success,
1984 Feb.
"God, He Was Fun to Work
For,"
by David McCall, ca.
1989
"It Pays to Advertise,"
by
Keith Whitley,
Telegraph Magazine,
1992
"Ogilvy & Mather's Design for
Multinational Marketing,"
Marketing/Communications, 1970
Sept.
Correspondence
General,
1960-1980 (See also
Oversize Materials, Oversize Box OV3.)
(2 folders)
Letters of congratulations,
1958
To and from
David Ogilvy,
1961-1986
Dinner in tribute to
David Ogilvy,
1989
Memoir of David McCall's tenure at Ogilvy & Mather,
undated
Printed material,
Viewpoint,
1990 Mar.-Apr.
Reports
35th Annual Staff Meeting,
1983
"An Investigation into the Effects
of Comparative Print Advertising that Names Competitive Brands,"
by
O&M Research,
ca. 1974
"The Unpublished David
Ogilvy,"
1986
McCaffrey & McCall Series (Includes C.J. Laroche & Co.), 1958-1992 and undated
(7 boxes)
Includes correspondence, corporate publications and client files.
Legal documents that detail McCall's initial investment and employment in the
C.J. Laroche & Co. agency, which was eventually renamed McCaffrey &
McCall, are included. Major clients include
Mercedes-Benz of North America, the
New York Zoological Society and
Save the Children. McCall also worked on the
mayoral (New York, N.Y.) campaign of John Lindsay. The series is arranged into
four subseries--Administrative Files, Clients, Correspondence and Memoranda,
and Printed Materials--and alphabetically therein.
Administrative Files Subseries, 1962-1989 and undated
Corporate identity proposals and notes,
undated
Direct marketing,
1981-1985
Entertainment Division,
1987
Executive biographies, undated
Expenses,
1973-1988
Financial matters,
1984-1988
"How the McCaffrey & McCall Fee
Works,"
undated
Legal matters,
1971-1989
Loan agreement between McCall and C.J. LaRoche &
Co.,
1962
Manning, Michael J. (Jim),
1978-1987
Manning was an executive at McCaffrey & McCall.
McCaffrey (Jim) retirement announcement,
1973
McCall's employment contract with C.J. LaRoche &
Co.,
1962
Mission statement,
1986-1987
Newall & Yohe, Inc.,
1978
Consultants on
Schoolhouse Rock!
News releases,
1980-1987
Office procedures,
1986
Payroll summaries,
1987-1988
Personnel recommendations,
1981-1989
(2 folders)
Photographs of staff, undated
(4 folders)
"Plan for the Agency,"
1973
Public relations,
1979-1986 (See also
Oversize Materials, Oversize Box OV3.)
Reorganization,
1987
Solicitations,
1974-1987
(2 folders)
Box 3
Status of present accounts,
1987 Feb. 23
Stockholders agreement between McCaffrey, McCall, and
C.J. LaRoche & Co.,
1962
U.S. Open tennis tournament (corporate tickets),
1986-1988
Wall Street Journal conference,
group photograph,
1987
Clients Subseries, 1964-1992 and undated
Commercial (See also Oversize Materials, Oversize Box
OV3 and Oversize Folder 1.)
List of recently produced commercials,
1983
Mercedes-Benz of North America,
1979-1988 (See also
Oversize Materials, Oversize Box OV3.)
Advertising copy,
1979-1981
(2 folders)
Bruce McCall files,
1979-1987
No relation to David McCall. Bruce worked as Creative
Director of the Mercedes account.
Business plan,
1982
Clippings,
1982 and
undated
Correspondence
General,
1981-1988
Letters of congratulations,
1979
Concerns McCaffrey & McCall winning the Mercedes
account.
Meetings,
1979-1980
Mercedes-Benz staffing and organizational charts,
1979-1982
Publication,
Mercedes,
1982-1983
Radio advertising,
1986
Report,
"An Evaluation of Mercedes-Benz
Advertising,"
undated
Reports and presentations,
1979-1984
Research,
1982-1985
Sporting events sponsorship,
1982-1987
Box 4
Travel
Inge Bausch to New York,
1987
To Germany,
1979
To Germany - photographs,
1987
National Geographic, Proofs,
1982
"Trips: The Travel
Advantage,"
slide presentation, undated
Trips was a travel planning company.
Video Visions Associates,
1985
(2 folders) (See also Oversize
Materials, Oversize Box OV3.)
House/Agency Advertisements
"Call McCall"
Version A,
1981-1982
Version B,
1981-1982
Version C,
1981-1982
Print brochure,
1981
Correspondence,
1979-1981
"Hard Part is Making It
Simple,"
undated
Jim Manning retirement,
1978 (See also Oversize
Materials, Oversize Box OV3.)
J.C. Penney, congratulatory letters,
1983-1984 (See also
Oversize Materials, Oversize Box OV3.)
Concerning
"Thank You"
house
advertisement McCall ran after losing the Penney's account.
New Business (See also Oversize Materials, Oversize
Box OV3.)
"About McCaffrey &
McCall,"
ca. 1974
Agency mission/philosophy,
1986
Background on McCaffrey & McCall for prospective
clients,
ca. 1973
Bahamas Ministry of Tourism,
1977
CBS, Inc.,
1987
Citibank presentation,
undated
Correspondence with prospective clients (by product
category)
Apparel,
1976-1981
Automotive,
1976-1983
Banking and finance,
1976-1983
Camera equipment,
1980-1981
Food and beverage,
1971-1981
General,
1974-1982
Institutional,
1977-1982
Manufacturing,
1975-1983
Personal products,
1976-1981
Publishing,
1976-1981
Utilities,
1977-1982
Epstein (drug store catalogue),
1988
Exxon Company, USA,
1985
Box 5
Fiat Motors of North America, Inc.,
1978
Fortune Systems Corporation,
1982
IBM (Sam Hartwell),
1988
Introduction forms,
1985
J.C. Penney Company,
1987-1988
Lists of businesses in New York, N.Y., located near
McCaffrey & McCall offices, undated
Mego Corporation,
1976
New England Consulting Service,
1983
North American Philips Lighting Corporation
(NAPLC),
1982-1983
Pennzoil Company,
1985-1987
Philips International,
1985
RCA,
1987
Reports,
1981-1983
Snowbird (B. Johnson),
1987
Political (See also Oversize Materials, Oversize Box
OV3.)
John Lindsay
Mayor of New York, N.Y., 1966-1973.
Correspondence,
1964-1967
Re-election campaign,
1968-1969
(2 folders)
Pro Bono, Public Service and Nonprofit
American Association of Retired Persons
(AARP),
ca. 1988 (See also
Oversize Materials, Oversize Box OV1.)
Campfire Club of America,
1969
Committee for the Support of Roe v.
Wade,
1991 (See also Oversize
Materials, Oversize Box OV3.)
New York Urban League, undated (See also
Oversize Materials, Oversize Box OV3)
New York Zoological Society
Annual Reports,
1978, 1982-1983,
1985-1986
Brochures and member passes,
1978, 1980 and
undated
Correspondence and memoranda,
1981-1984
Donor lists,
1977-1978 and
undated
Meetings,
1978-1984
Solicitations,
1978-1980
Save the Children
Correspondence,
1985-1986
Information package, Africa Emergency Fund,
ca. 1986
Pamphlet,
"Your Sponsored Child,"
ca. 1979
Box 6
Press package,
1985
Public Information Division clippings collection,
1985
Publication,
"Africa, Seeds of Hope,"
ca. 1986
Publications,
1983-1985
Reports,
1985
Tobacco advertising controversy (See also Oversize
Materials, Oversize Box OV3)
Excerpts from legislative testimony,
undated
Final report, Tobacco Use in America Conference,
1989
Hearings
House Subcommittee on Health and the
Environment, 1986
H.R. 1250,
1989 July
25
Slides, undated
Supporting materials, 1987-1989
Unsell the War
Conference report,
1971
Correspondence,
1971,
1992
Various charity work,
1967-1987
Correspondence and Memoranda Subseries, 1960-1989 and undated
Benefits,
1973-1974
Correspondence,
1960-1963, 1969-1987
(5 folders)
Council on Children, Media and
Merchandising,
1971
Memoranda
General,
1988-1989
Relating to
Charles Saatchi Museum,
1987
Printed Materials Subseries, 1958-1990 and undated
Annual Report,
1969, 1972
Appointment book with corporate logo,
1989
Artwork and sketches, undated
Business cards and notepad with corporate logo,
undated
Clippings and reprints,
1958-1990
(3 folders)
Creativity in Advertising
brochures,
1978
Directory,
1983
House Organ,
1972-1975
Box 8
McCalendar,
1981-1990
(3 folders)
McNews,
1978
Menu, dinner event,
1978
Newsletters,
1989
"Royal Bruce's Wall Wisdom,"
undated
Saatchi Collection,
1987
Radio Stations Series, 1981-1991
(1 box)
Includes correspondence, periodic reports and profit-and-loss
statements for the 790 Communications Corporation and the 1340 Broadcasting
Corporation, two radio broadcasting corporations in which McCaffrey &
McCall had invested. McCall retained an interest in the corporations after his
retirement from McCaffrey & McCall in 1987. Arranged alphabetically.
Box 8
Board meetings,
1988-1989
Financial reports,
1988-1989
Insurance,
1988
Legal matters,
1983-1987
Memoranda,
1981-1988
Printed materials,
1988
Profit and loss statements,
1989-1990
(2 folders)
Proposed acquisitions,
1987-1991 (See also
Oversize Materials, Oversize Box OV3.)
Stock shareholder materials,
1985-1988
Sawyer Miller Group (SMG) Series, 1989-1993 and undated
(9 boxes)
Contains administrative records, correspondence and client files.
Sawyer Miller, where McCall served as a partner from 1989 to 1993, was
instrumental in helping the telecommunications industry after the breakup of
the Bell system into regional operating companies. Other clients included the
National Football League and the
Puerto Rico Telephone Company, along with a
number of political candidates such as
Harvey Gannt of North Carolina and
George Keverian of Massachusetts, and
international leaders including
Ramón Mitra (presidential candidate,
Philippines) and
Mario Vargas Llosa (presidential candidate,
Peru). The series is organized into three subseries--Administrative Files,
Clients, and Correspondence and Memoranda--and alphabetically therein.
Administrative Files Subseries, 1990-1993 and undated
"Advertising and the
Future,"
undated
"Agents of Change,"
SMG mission statement,
1990
Bozell benefits briefing materials,
1992-1993
Clippings,
1990
Corporate brochure, undated
Corporate credo, undated
Creative Department
Correspondence and general, 1991-1992
Freelance writers, samples and correspondence,
1990-1992
Start-Work authorization forms, 1991
David B. McCall, files pertaining directly to official
activities at SMG
Department of Justice forms,
1992
Memo and Form CRM-156, to register as the representative of
a foreign national. SMG performed public relations work for several foreign
government agencies and companies.
Expenses,
1991-1992
Notes on divisional luncheon,
1991 Oct. 7
Travel
Itineraries,
1990
Records,
1990-1991
KRC Research (Division of SMG)
General,
1992
Project process statement,
1990
List of possible foundation names, undated
List of possible new TV channel names, ca.
1991
Meetings
Managing Directors meeting,
1991 Jun. 3
Partners meeting,
1990-1992
Business plan,
1990
Financial statements,
1990
Memoranda,
1990-1992
Operating results,
1990
Merger with Robinson, Lake, Lerrer & Montgomery
(RLLM),
1993
New York City restaurants,
1991
Includes clippings, guides and recommendations.
Box 10
Partner biographies, undated
Personnel assignments and memoranda,
1990-1991 and
undated
Phone listings,
1990-1991
"Plan for the 1990s,"
undated
Projects status reports,
1991
"Random Thoughts about
Sawyer Miller at a Critical Juncture,"
undated
Resignation letters,
1992-1993
Resumes,
1990-1991
"Thoughts of a CEO,"
undated
Timesheet and expense report information,
1993
Clients Subseries, 1989-1993 and undated
Commercial
20th Century Fund,
1991
American Airlines,
1992-1993
(2 folders)
American Express,
1991
Bahamas hospitality industry, memoranda and campaign
strategy,
1990
Barnes & Noble,
1991
Bessemer Capital Partners,
1991
Champion Mills,
1992
Charter Medical,
1993
CIT Group,
1991
Dubow, Arthur, undated
Business plan for a proposed periodical entitled
Mercury.
Ecuador Tourist Promotion Office,
1990-1991
Farmers Insurance Group,
1989
Box 11
Hertz,
1990
Merck & Co.,
1991
Morgan Stanley,
1991
National Football League,
1991
New England Telephone,
1989-1991
(2 folders)
Nissan Motor Corporation in the U.S.,
1991
Pirelli-Armstrong Tire Corporation,
1990-1991
Pharmaceutical Manufacturers' Association
(PMA),
1993
Pizza Hut,
1991
Progressive Insurance Company,
1988-1990
Puerto Rico Telephone Company (PRTC),
1990 (See also Oversize
Materials, Oversize Box OV3.)
(2 folders)
Regional Bells
Advertising and media presentation,
1992 Dec.
21
Box 12
Advertising campaign,
1990
Advertising strategy,
1990-1991 (See also
Oversize Materials, Oversize Box OV3.)
(4 folders)
Articles,
1990
Bell Operating Companies,
1991
Communications strategy report,
1992 June
11
Creative campaign,
1993
Box 13
Focus groups,
1993
Memoranda,
1990-1992
(4 folders)
New England Electric,
1992
Research,
1990
Television,
1992
Sony Corporation of America,
1990
Steel industry,
1992
Political
Annaldo, Andrew, undated
One-time candidate for Mayor of Providence, R.I.
Carlin, John,
1990
(2 folders)
Candidate for Governor, Kan.
Clinton (William Jefferson) Presidential
campaign,
1992-1993
Colombian government, national image
campaign,
1991
Box 14
Gannt, Harvey,
1990
Candidate for U.S. Senate, N.C.
Henry, Sherrye,
1990
Candidate for State Senate, N.Y.
Keverian, George,
1990
(3 folders)
Former state Speaker of House; candidate for Commonwealth
Treasurer, Mass.
Mitra, Ramón V.,
1991
Candidate for Presidency, Philippines.
Murphy, Evelyn,
1990
Candidate for Governor, Kan.
Social Democratic Party (SDP), Nigeria
1991
Article on Chairman
Baba Gana Kingibe.
Solomon, Anthony, undated
Candidate for General Treasurer, R.I.
Theodore, Nick,
1990
Candidate for Lt. Governor, S.C.
Vargas Llosa, Mario,
1990
Candidate for Presidency, Peru.
Pro Bono, Public Service and Nonprofit
Better World Society,
1990
Chicago Zoo,
1990-1991
(2 folders)
Coalition Against Double Taxation,
1990
Coalition for Free Television,
undated
Energy Foundation, undated
Box 15
Financial Services Council,
1991
Humana Hospital (Louisville, Ky.),
1991
National Resources Defense Council
(NRDC),
1989
(3 folders)
Office of Economic Development, New
York, N.Y.,
1991
President's Drug Advisory Council,
1990 and
undated
United Nations High Commission on Refugees
(UNHCR),
1991
Correspondence and Memoranda Subseries, 1990-1993
Advertising-related,
1991
John Lindsay Reunion Committee,
1990
Letters of Congratulations to David McCall on Joining
SMG,
1990
Memoranda
General,
1991-1992
(4 folders)
Box 16
Martin Sorrell (WPP) to David McCall,
1990 Mar.
12
Relating to Sawyer family trip to Disneyland,
1991
To Partners,
1992
To Robert Teeter, on
"State of the Union,"
1991
To Tom Wicker (New York
Times),
1990 Jun.
25
Hunter Fan Company Series, 1990-1994 and undated
(4 boxes)
Consists primarily of reports pertaining to periodic meetings of
the Board of Directors, of which McCall was a member. In addition there is
information on marketing strategies and advertising campaigns. Arranged into
four categories--Advertising, Board of Directors, Finance, and Memoranda--and
alphabetically therein.
Box 16
Advertising
Advertising campaign planning,
1994
(2 folders)
Focus groups,
1994
(2 folders)
Materials supporting advertising initiative,
1992
(2 folders)
Board of Directors (See also Oversize Materials,
Oversize Box OV3.)
Correspondence,
1992-1994
Directors' compensation,
1992-1993
Expense reports relating to McCall's activities as
Director,
1992
Meeting,
1992 Aug.
Reports to the Board of Directors,
1992
Jan.-Feb.
(2 folders)
Box 17
Reports to the Board of Directors,
1992 Mar.-Dec.; 1993 Jan.
(11 folders)
Box 18
Reports to the Board of Directors,
1993 Apr.-1994
Mar.
(12 folders)
Box 19
Reports to the Board of Directors,
1994
Apr.-July
(3 folders)
Finance
Actuarial Report, tax year ending 10/29/93,
1993 May
Audited financial statements for fiscal 1993,
1994 Jan. 28
CCM Capital report,
1992
Financial statements,
1990-1991
FY-1992 financial plan and forecast,
undated
FY-1993 budget,
1992 Oct. 23
FY-1994 preliminary budget review,
1993 Sept. 1
Memoranda, 1992-1994
Notes from a meeting with
Bob Beaseley and
Ken Garvey,
1992 Feb. 4
Printed materials,
1991, 1993
Shepardson, Stern & Kaminsky Series (SSK), 1993-1999 and undated
(1 box)
Includes materials related to
David McCall's work as Chairman of SSK, a
public relations firm, from
1993-1999. The series
primarily documents administrative and financial operations along with limited
correspondence and internal office memoranda. Included are
David McCall's
1995 letters to
Michael Eisner and
Senator Chris Dodd (then-Chairman of the
Democratic National Committee), along with correspondence related to his
pro-bono work with the
"Initiative on Tobacco
Marketing to Kids,"
an advocacy group for
"Tobacco-Free Kids."
The series is arranged into
three categories--Administrative Files, Correspondence, and Financial
Papers--and alphabetically therein.
Box 20
Administrative Files
Brochures
Hawthorn Group,
undated
Southern Company,
1996
"Corporate Code of Ethics"
policy,
1997
International operations,
1998 and
undated
Partners meetings,
1994-1996
Personnel/Staffing,
1995-1999
Planning and strategy,
1993-1996
Reports
"Branding
Revisited,"
undated
"Competitive
Insights,"
Miriam Wohabe,
1999 Jan.
"Core Capability,"
undated
Correspondence
Letters
To Senator Chris Dodd,
1995 Dec.
To Michael Eisner,
1995 Aug.
To the
New York Times,
1995 Jan.
5
Memoranda
Budget adjustments memoranda,
1995-1999
General memoranda,
1994-1999
"Tobacco-Free Kids"
:
initiative on tobacco marketing to kids,
1993-1996
Financial Papers
Budgets
Balance sheets,
1993-1998
(3 folders)
Budget projections,
1993-1999
Client profitability reports,
1996 and
undated
Financial statements,
1993 Dec.
Tax projections,
1994-1995
Refugees International (RI) Series, 1991-1998 and undated
(3 boxes)
Documents
McCall's involvement with Refugees
International, an independent non-governmental organization dedicated to
international refugee aid work and advocacy, including his activities as both a
Board member and an international aid worker. The bulk of the material relates
to McCall's refugee aid and demining work in Africa, Cambodia and Thailand, and
Yugoslavia/Bosnia, including several folders of travel itineraries and journals
which describe his trips to these countries. The series is arranged in two
subseries--Activities and Administrative--and alphabetically therein.
Activities Subseries, 1992-1998 and undated
Bulk of the material relates to landmines and international
demining campaigns, specifically in Africa and Cambodia. Included are two
"Superman"
comic books (DC Comics) that
confront the dangers of landmines and advocate demining, and two letters
addressed to ABC News anchors (Peter Jennings, Lynn Sherr) on child
prostitution in Cambodia. Arranged alphabetically.
Box 20
Africa
"The Great Lakes
Partnership"
idea,
undated
Kenyan office summary,
1998
London/Africa trip and itinerary,
1992
Apr.-May
Research and reports,
1992
South Africa: Raphaely (Pauline Beatrice)
will/bequest,
1998
Ms. Raphaely was a South African humanitarian activist who
bequeathed money to RI for refugee assistance projects in South Africa.
Book project:
"Book of
Refugees,"
1993
Cambodia/Thailand (See also Oversize Materials,
Oversize Box OV3.)
Cambodian reports and recommendations,
1992
Box 21
Cambodia trips: notes and correspondence,
1992-1993
Child trafficking and prostitution
General,
1995 Aug.
Letter to Peter Jennings/
ABC News,
1995
Sept.
Letter to Lynn Sherr/
ABC News,
1995 Aug.
Thailand/Cambodia trip: travel and itineraries,
1992 Jan., Nov.
(2 folders)
Landmines
Africa mission
American Embassy in Maputo, Mozambique,
1997 Feb.
"Mozambique: The
Development of Indigenous Mine Action Capacities,"
1997
Feb.
CARE,
1997-1998 and
undated
(2 folders)
Demining
"Superman"
comics,
1996, 1998
Halo Trust:
"Clearance of
Anti-Personnel Minefields. . . "
1998 Feb.
HUDISA:
"Advantages of
Clearing Minefields. . . in Mozambique,"
1998 Apr.
Humanitarian Demining
Equipment catalog:
"Taming the Demon,"
1997
Washington conference,
1998 May
Independent Demining Assessment Center (IDAC):
concept paper,
1998 June 5, and undated
(2 folders)
Marshall Legacy Institute,
1998
United Nations Association (UNA-US)
Africa trip,
1998 Apr.
Landmine clearance inspection tour,
1998
Apr.-May
(2 folders)
Mozambique mine information presentation,
1998 Apr.
UNDP Accelerated Demining
Programme,
1997 Apr.
Yugoslavia/Bosnia
Bosnia,
1993
Bosnia and Soros Fund,
1993
"Don't Let Sarajevo
Die"
advertisement,
1993 Mar.
Letter to
New York Times: Bosnia/Neville
Chamberlain,
1995 Nov.
"UNICEF and Bosnia Image
and Message Evaluation,"
1993
Administrative Subseries, 1991-1998 and undated
Includes materials related to the administrative and
fund-raising operations of Refugees International, grant proposals, mailings
and solicitations addressed to individual and corporate contributors, and
several trip journals. The latter provide a detailed personal account of
David McCall's aid work in Cambodia,
Thailand, and Africa from
1992-1998. The subseries
includes both handwritten drafts and printed/bound versions of these journals.
Arranged alphabetically.
Box 22
D.C. office: staff list,
1992 May
General correspondence,
1991-1993 (See also
Oversize Materials, Oversize Box OV3.)
Grant proposal:
"Refugees
Emergency Action Program,"
1992
Ford Foundation
J.P. Morgan
Mailings and solicitations
Board members,
1992
Contributions,
1992-1993
General,
1991-1992
"Help the People Who Help
the Kurds"
advertisement,
1991
Leonard Mayhew,
1992-1993
Mayhew was president of Mayhew Communications, who performed
fundraising for RI.
Refugees International brochure,
undated
RI Bulletin (Iraq and South
Asia),
1991-1992
Meetings (Executive Committee/Board of Directors),
1992-1993
(5 folders)
Lionel Rosenblatt (President of RI)
Congressional statements and articles,
1991-1993
Rosenblatt/McCall correspondence,
1991
Trip journals
African drought,
1992
Africa land mine mission,
1998,
Apr.-May
"Return to
Cambodia,"
1992 Nov.
Thailand/Cambodia,
1992 Jan.-1995
June
(4 folders)
Speeches Series, 1958-1990 and undated
(3 boxes)
Includes texts of speeches, talks, and commencement addresses
given by McCall, along with a small collection of speeches given by others.
There is also a set of
"speech files"
that
contain clippings, writing fragments, and other materials used to compose or
plan speeches. In a few cases, speeches are accompanied by supporting materials
and relevant correspondence. The series is arranged into two
subseries--Speeches by McCall and Speeches by Others. Speeches by McCall are
organized into a number of topical categories--advertising, commencement
addresses, social-political issues, testimonials, and speech file
materials--and alphabetically therein. Speeches by Others are arranged
alphabetically by author.
Box 23
Speeches by McCall Subseries, 1958-1990 and undated
Advertising-Awards
12th Annual EFFIE Awards,
1981
Dentsu Awards,
1975
"Givers and Receivers of
Awards...,"
ca. 1968
"The Great Award Caper, or The
Lunatics Have Taken Over the Asylum,"
ca. 1969
Advertising-Careers
"And What Do
You Do For a Living?"
1965
Boys' Club of New York,
1967
Department of Journalism, University of Nevada,
1975
Pace University's
"Breakfast with the Chief"
series,
1976
"What Can You Do for
Advertising?"
1962
Advertising-Client Relations
"Getting Your Money's
Worth,"
1986
Copy of speech
Correspondence
Supporting slides
"How to Be a Great Client,"
1967
Advertising-Creativity
"Advertising and Society: A New
Creative Challenge,"
1973
"The Grasshopper Myth,"
ca. 1970
"I vs. We: A Creative
Dilemma,"
1964
"The Joy of Advertising,"
1988-1989
Copies of speech (See also Oversize Materials,
Oversize Box OV3.)
(2 folders)
Correspondence and miscellaneous,
1988-1989 (See also
Oversize Materials, Oversize Box OV3.)
"The Joy of Retailing,"
1978
"Magic,"
1977
"Management's Hunt for Young
Creative Talent,"
1963
"The Many Faces of Print,"
1978-1979
Copies of speech (See also Oversize Materials,
Oversize Box OV3.)
Slides
(2 folders)
Supporting Materials (See also Oversize Materials,
Oversize Box OV3.)
"Schizophrenia: When the Pebble of
Creativity Hits the Pond of Business,"
1977
"The Soul of a Product,"
1958
Advertising-Industry Concerns
AAAA (American Association of Advertising
Agencies) annual meeting,
1975
"Account Management and Great
Advertising,"
1978
"Corporate Communication,"
1974
David McCall-Edward Ney (Young & Rubicam)
debate,
1981
Dayton Advertising Club,
1979
Effective message strategy,
1971
Full-service advertising agencies,
ca. 1971
"Is Print Advertising
Dead?"
1982
"Is the Advertising Trade Press
Undermining The Industry It Serves?"
1970
"The Last 25 Years in Advertising:
Has Anything Changed?"
1975
"New Management Needed,"
1982
(2 folders)
Proprietary Association,
1968
"Retail Advertising: Gigantic and
Growing,"
1974
"Treasurers I Have Known,"
1985
"What I believe About Advertising
in Today's Market Environment,"
1976
"What One Copy Writer Expects of a Product,"
1963
Box 24
"Who Should Run the Modern
Advertising Agency?"
1976
Advertising-
McCaffrey & McCall
About McCaffrey & McCall,
ca. 1974
Agency Staff Breakfast,
1976
End-of-year speech to agency staff,
1971
Taking
McCaffrey & McCall private,
undated
Western States Advertising Association,
1975
Advertising-Research
American Research Foundation, comments
on Dr. Leavitt's speech,
1961
"The One-Percent Solution,"
1984
Wall Street Journal
conference,
1981
"What an Advertising Agency's
Management Wants from Marketing Research,"
1973
Commencement Addresses
Basic advertising course, AAAA,
1970
Hotchkiss School,
1969
Rumson County Day School,
ca. 1973
Social-Political
AAAA
(American Association of Advertising
Agencies) annual meeting,
1972
"Advertising and Social
Responsibility,"
1972
"Advertising in a Period of
Transition and Uncertainty,"
1974
Comments on a talk by Bill Claggett on advertising
in the 1970s,
undated
FTC speech-responses and background,
1982 (See also Oversize
Materials, Oversize Box OV3.)
(2 folders)
"McGovern"
speech,
1972
"Political Advertising: The
Product of Saints or Sinners?"
1977
"Sex, Religion, Politics,
Positioning and Other 1973 Breakthroughs,"
1973
"Up in Smoke: The Great Cigarette
Debate,"
1987, 1989
Copies of speech
(2 folders)
Supporting Materials
"What Agencies Are--And
Aren't--Doing,"
1968
"What Does Advertising Owe
Society?"
1966
Young Republicans,
1967
Testimonial
Jim Manning, in verse,
1978
On the retirement of Jim McCaffrey,
ca. 1973
"The New
Yorker and Me: A 40-Year-Old Love Affair,"
1980
Wallace Clayton, in verse,
undated
Clayton was an executive at McCaffrey & McCall, and
formerly of the
J. Walter Thompson Company.
Wallace Quimby, undated
Speech file (See also Oversize Materials, Oversize Box
OV3.)
Notes, communication, clippings collected for use in
speech-writing.
Clippings,
1953-1990 (See also
Oversize Materials, Oversize Box OV3.)
Correspondence,
1967-1984 (See also
Oversize Materials, Oversize Box OV3.)
(2 folders)
Box 25
Notes and research for a speech on advertising
awards,
ca. 1974
Speeches by Others Subseries, 1958-1990
Bailey, Patricia: testimony before the Senate
Subcommittee on the Consumer,
1982
Bell, Howard:
"State of the Federation"
address, American Advertising Federation,
1982
Blair, Bill:
"Incidentally,"
1958
Booth, William: Opening remarks, Advertising and
Broadcasting Industries Hearing (New York, N.Y.),
1968
Elliott, John: Acceptance speech, Maj.
Gen. John W. Russell Leadership Award,
1989
John Elliott was Chairman Emeritus at Ogilvy & Mather.
Hernandez Colon, Rafael: speech made
during a visit to Harvard University,
1990
Rafael Hernandez Colon was Governor of Puerto Rico.
Jaffe, Daniel:
"Report from Washington,"
1982
Ross, Warren:
"We Have Met the Censor and He Is
Us,"
1973
Writings Series, 1939-1997 and undated
(1 box)
Includes letters to the editors of various publications, journal
articles, poetry and other writings by McCall, along with a small collection of
writings by others. The series is organized into two subseries--Writings by
McCall and Writings by Others. Writings by McCall are arranged into five
categories--advertising-related, autobiographical writings, letters to the
editor, poetry and literature, and social-political--and alphabetically
therein. Writings by Others are arranged alphabetically by author.
Box 25
Writings by McCall Subseries, 1961-1997 and undated
Advertising-related
Advertising copy and radio spot texts, drafts,
undated
"For Talent, Three Virtually
Untapped Areas,"
The Copywriter,
1963 Nov.
29
"Good Product, or A Copywriter's
Best Friend,"
Madison Avenue,
1963 Aug.
"How to Become a copywriter from
Some Other Job in Y&R,"
undated
"Monster Trout in the Media
Pool,"
1979
Submitted to
Magazine Age.
"Research and the Copy
Writer,"
1961
Telecommunications spots, drafts,
1991
"Thoughts of a CEO,"
undated
"What's the Big Deal?"
1987
Autobiographical writings, undated
Letters to the editor
Advertising Age,
1973-1974
(2 folders)
International Herald Tribune,
"Land Mine Ban is Just a First
Step,"
(Op Ed piece) ,
1997 Nov.
13
New York Magazine,
1970 Oct.
15
New York Times,
1970, 1995
(2 folders)
Poetry and Literature
Book project,
"My Daddy's in the Advertising
Business,"
ca. 1987
Movie ideas
"Bore,"
1987
"I'd Rather Be Right,"
undated
"Rent a Cop,"
undated
Poetry project, 1978
(2 folders)
Social-political
Book project,
"Voices from the Future,"
undated
Planned as profiles of refugee children.
"Easter Manifesto,"
1991
"If It Ain't Broke, Don't Fix
It,"
undated
"Memorandum on the Role of the
Vice-President,"
1972
"My Turn: Rich Family
Values,"
ca. 1989
On the first Bush administration and affluent
neoconservatives.
"Profit: Spur for Solving Social
Ills,"
1973
"United States and the New World
Disorder,"
1992
"Wingate's Raiders: A
Proposal,"
ca. 1969
Writings by Others Subseries, 1939-1990 and undated
Brown, Mark Malloch, untitled article on
Mario Vargas Llosa,
1990
Draft submitted to McCall for review. Vargas Llosa, the
Peruvian novelist, was a onetime candidate for the presidency of Peru and a
client of the Sawyer Miller Group. For other material in this collection
relating to Vargas Llosa, see Box 14.
Cullum, Paul,
"Forward Lateral,"
1987
Film script submitted to McCall for review.
Gramm, Eugene:
"We Must Love One Another Or
Die,"
1982
Eugene Gramm was Creative Supervisor at the
Marsteller, Inc. advertising agency.
Multiple authors, collection of scientific reprints
relating to carbonated beverages,
1939-1952 and
undated
Yang, Charles:
"The Place of Games in Advertising
Education,"
1971
Includes memo from Wilson Siebert of J. Walter Thompson to
David McCall.
Portfolio Series, 1951-1992 and undated
(2 boxes)
Contains materials relating primarily to McCall's early career,
first at Young & Rubicam, then at Ogilvy & Mather and David J. Mahoney,
Inc. Materials were originally placed in scrapbooks, but over the course of
time had loosened into individual items. Clients represented include
Life Magazine, the
American Can Company,
Lever Brothers and the
Zippo Manufacturing Company. The series is
organized by alphabetically by advertising agency and client name.
Box PF1
David J. Mahoney, Inc.,
1955 and
undated
McCall worked as copy writer for the Mahoney agency from
1953-1955.
Clients and Products
Noxzema Shaving Creme
Reynolds & Co.
S.A. Schonbrunn & Co. (Medaglia d'Oro
coffee)
S.B. Thomas, Inc. (Thomas's English
Muffins)
Sparton Radio-Television
Sportsman Shaving Lotion,
Inc.
Virginia Dare Wine
White Rock
McCaffrey & McCall,
1981
Poster for
"Creative Advertising
Challenge"
Ogilvy Benson & Mather
Clients and Products
C-L, 1951-1963
Includes
Calvert Distillers,
Chase National Bank,
Christian Brothers,
Cunard Lines,
Goodenham & Wortz (G&W),
Hathaway Shirts,
Jaguar,
KLM Airlines,
Lord & Taylor.
Lever Brothers,
Rinso,
1953 and
undated
P-T, 1952-1961 and undated
Includes
Pepperidge Farm,
Philip Morris (Spud Cigarettes),
Sears,
Schweppes,
Tetley Tea,
True Confessions.
Thom McCann Shoes,
1955-1956
True Magazine, ca.
1952
Zippo Manufacturing Co.,
1957-1959
Clippings, 1959
The Orwell Agency (also known as the
Maxwell Arnold Agency), ca. 1970
Mission statement, print advertisement.
Box PF2
Young & Rubicam, 1951
Clients and Products
American Can Company (CANCO)
(2 folders)
Borden's Dog Food
Corning Glass Works
Dictaphone
General Electric
Life Magazine
(6 folders)
Statler Hotels
Box PF1
Various loose materials
Artwork and layout, undated
Photograph, undated
Calendar,
"Segeln '92,"
1992
Audiovisual Materials Series, 1989-1998 and undated
(6 boxes)
Includes documentary and promotional short films, commercials and
radio spot announcements, primarily for pro bono projects such as
Refugees International and the
Committee to Support Roe v. Wade. Originals
are dated 1989-1998 and undated. Arranged into three catgories--Original
Materials, Master Copies, and Use Copies--therein by format and then
alphabetically.
Originals closed to patron use. Some use copies available in the
collection. Otherwise, Technical Services staff need to produce use copies
before contents can be accessed. Please consult with Research Services staff
before coming to use this collection.
Original Materials (CLOSED)
Videocassettes (CLOSED)
OR1.
Bank Street School, 16 mm reel,
undated
Use Copy UC1 in Box AV6.
Box AV2
OR2.
Care,
"My Opportunity,"
VHS,
1997-1998
Use Copy UC2 in Box AV6.
OR3.
Care, PSA spots, VHS,
undated
Use Copy UC2 in Box AV6.
OR4.
"Demining with Steel Wheels in
Mozambique,"
VHS,
1997
Oct.-Nov.
Use Copy UC2 in Box AV6.
OR5.
Georgia Power,
"Faces Behind the Image,"
VHS,
1997 Aug.
13
Use Copy UC4 in Box AV6.
OR6.
Lincoln Unified School District,
"Imagine the Lincoln Plan,"
VHS, undated
Use Copy UC3 in Box AV6.
OR7. Paul Keye & Partners, VHS,
1996 May,
15
Use Copy UC3 in Box AV6.
OR8.
Refugees International,
"Demining the Killing
Fields,"
VHS, undated
Use Copy UC2 in Box AV6.
OR9. Roe v. Wade spot, evening edit, Umatic,
1989 Apr.
10
Use Copy UC5 in Box AV6.
OR10. Roe v. Wade spot,
"Live-a-matic"
edit, Umatic, undated
Use Copy UC5 in Box AV6.
OR11.
Xerox do Brasil, Ltda.,
"Community Development
Projects,"
VHS, undated
Use Copy UC4 in Box AV6.
OR12.
Western Placer Unified School District,
"Project Build,"
undated
Use Copy UC3 in Box AV6.
Sound recordings (CLOSED)
D.J. Mahoney, Inc. radio spots, 12-inch
vinyl
OR13. Demonstration record,
1955 Oct.
24
Use Copy UC6 in Box AV6.
OR14.
Medaglia D'Oro,
1956 Jan.
6
Use Copy UC6 in Box AV6.
OR15.
Virginia Dare Wine,
1955
Use Copy UC6 in Box AV6.
OR16.
Multiplication Rock, original
soundtrack recording, 12-inch phonograph,
1973
Use Copy UC7 in Box AV6.
Tape recordings (CLOSED)
Roe v. Wade, Committee to Support Roe v. Wade radio
spots, 1/4-inch reel-to-reel audio tape
Celebrity endorsements
OR17. RDRW 9861, 9862, 9863, 9864,
1989 Apr.
7
Use Copy UC6 in Box AV6.
OR18A. RDRW 9862,
1989 Apr.
12
Use Copy UC6 in Box AV6.
OR18B. RDRW 9862,
1989 Apr.
12
Use Copy UC6 in Box AV6.
OR19. RDRW 9868,
1989 Apr.
17
Use Copy UC6 in Box AV6.
OR20.
"Eventime,"
1989 Apr.
13
Use Copy UC6 in Box AV6.
Master Copies (Not for reference use)
MC1
Format: BetacamSP. Source: OR1. Date created: 2005.
Bank Street School, undated
MC2
Format: BetacamSP. Source: OR2-OR4, OR8. Date created:
2005.
Care,
"My Opportunity,"
1997-1998
Care, PSA spots, undated
"Demining with Steel Wheels in
Mozambique,"
1997
Oct.-Nov.
Refugees International,
"Demining the Killing
Fields,"
undated
MC3
Format: BetacamSp. Source: OR6-OR7, OR12. Date created: 2005.
Lincoln Unified School District,
"Imagine the Lincoln Plan,"
undated
Paul Keye & Partners,
1996 May,
15
Western Placer Unified School District,
"Project Build,"
undated
MC4
Format: BetacamSp. Source: OR5, OR11. Date created: 2005.
Georgia Power,
"Faces Behind the Image,"
1997 Aug.
13
Xerox do Brasil, Ltda.,
"Community Development
Projects"
, undated
MC5
Format: BetacamSP. Source: OR9-OR10. Date created: 2005.
Roe v. Wade spot, evening edit,
1989 Apr.
10
Roe v. Wade spot,
"Live-a-matic"
edit, undated
OR13-20 Data Files
Format: DVD-RW. Source: OR13-OR20. Date created: 2006.
PC6
Format: DVD-RW. Source: OR13-OR15, OR17-OR20. Date created:
2006.
D.J. Mahoney demo recording,
1955
Medaglio d'Oro coffee spot,
1956
Virginia Dare pink wine spot,
1955
Committee to Support Roe v. Wade radio spots,
1989
PC7
Format: DVD-RW. Source: OR16. Date created: 2006.
Multiplication Rock,
1973
Use Copies
UC1
Format: DVD. Source: OR1. Date created: 2005.
Bank Street School, undated
UC2
Format: DVD. Source: OR2-OR4, OR8. Date created: 2005.
Care,
"My Opportunity,"
,
1997-1998
Care, PSA spots, undated
"Demining with Steel Wheels in
Mozambique,"
,
1997
Oct.-Nov.
Refugees International,
"Demining the Killing
Fields,"
, undated
UC3
Format: DVD. Source: OR6-OR7, OR12. Date created: 2005.
Lincoln Unified School District,
"Imagine the Lincoln
Plan,"
, undated
Paul Keye & Partners,
1996 May,
15
Western Placer Unified School District,
"Project Build,"
undated
UC4
Format: DVD. Source: OR5, OR11. Date created: 2005.
Georgia Power,
"Faces Behind the Image,"
,
1997 Aug.
13
Xerox do Brasil, Ltda.,
"Community Development
Projects"
, undated
UC5
Format: DVD. Source: OR9-OR10. Date created: 2005.
Roe v. Wade spot, evening edit,
1989 Apr.
10
Roe v. Wade spot,
"Live-a-matic"
edit, undated
UC6
Format: DVD-RW. Source: OR13-OR15, OR17-OR20. Date created:
2006.
D.J. Mahoney demo recording,
1955
Medaglio d'Oro coffee spot,
1956
Virginia Dare pink wine spot,
1955
Committee to Support Roe v. Wade radio spots,
1989
UC7
Format: DVD-RW. Source: OR16. Date created: 2006.
Multiplication Rock,
1973
Oversize Materials, 1962-1993
McCaffrey & McCall
Series,
1979, 1987 and
undated
Box OV1
Artwork and storyboards, campaign for
American Association of Retired Persons
(AARP),
ca. 1987 (See also box
5.)
Bound materials
Box OV2
Call for Action, flipbook,
undated
North American Philips Corp., 25th
anniversary bound scrapbook,
1979 (See also Box
5.)
Hunter Fan Company Series,
1992-1993
Box OV3
Advertising,
1992 (See also Box
16.)
Artwork and storyboards,
ca. 1993 (See also Box
16.)
Board of Directors
Meeting,
1992 Mar. (See also Box
17.)
Includes Hunter Fan promotional poster.
McCaffrey & McCall
Series,
1964-1991 and
undated
Box OV3
Administrative Files
Public Relations,
The Publicist,
1982 May-June (See also
Box 2.)
Clients-Commercial (Other client-related files for
this Series are located in Boxes 3-6.)
Allied Fiber, undated
Mercedes-Benz of North America,
1985, 1988 (See also
Box 3.)
Numismatic Funding Corporation,
undated
Sears (Corporate),
1981
Includes note from
Joel Raphaelson.
Sears print advertisements, undated
Video Visions Associates,
1985 (See also Box
4.)
(2 folders)
Oversize Folder 1
Print of poster by
David Mattingly for the
Inglett-Watson Travel Poster Exhibition,
1977
Box OV3
Clients-House/Agency Advertisements
Jim Manning retirement advertisement,
1978 (See also Box
4.)
Clients-New Business
Automotive study, 1984
Clients-Political
Princeton Republicans for Johnson,
1964
Clients-Pro Bono, Public Service and
Nonprofit
Committee for the Support of Roe v.
Wade,
1991 (See also Box
5.)
New York Urban League,
1964 (See also Box
5.)
Tobacco Advertising,
"Tobacco and Youth Report,"
1989 Spring (See also
Box 5.)
Correspondence and Memoranda
J.C. Penney and agency advertisements removed from
correspondence,
1978, 1984 (See also
Box 7.)
Printed Materials (See also Box 5.)
Advertising Age,
1983 June
27
Article on sale of McCaffrey & McCall to Saatchi &
Saatchi.
Artwork, undated
Ogilvy & Mather Series,
1962 (See also Box
1.)
Box OV3
Correspondence
Gerard Lambert, with Listerine
Advertisement,
1962
Radio Stations Series,
1988 (See also Box
8.)
Box OV3
Proposed Acquisitions
Copies of
Dundee Observer and
Lake Country Drummer,
1988
Dundee, N.Y. local newspapers.
Sawyer Miller Group Series,
1990-1991
Box OV3
Clients-Commercial
Regional Bells, advertising strategy,
1991 (See also Boxes
12-13.)
Puerto Rico Telephone Company (PRTC),
1990 (See also Box
11.)
Refugees International
Series,
1992-1993
Box OV3
Activities, Cambodia/Thailand, copies of Cambodian
newspapers,
1992 (See also Box
20.)
Correspondence,
"Ethnic Wars Multiply,"
New York Times,
1993 Feb. 7 (See also Box
22.)
Speeches Series,
1978-1989
Box OV3
FTC speech, responses and background,
1982 (See also Box
24.)
Speech File,
John Hollander,
"Inigo Jones,"
Tampa Tribune,
1984 (See also Boxes
24-25.)
"The Joy of Advertising,"
correspondence,
1989 (See also Box
23.)
"The Many Faces of Print,"
supporting materials,
1978 (See also Box
23.)
