Preliminary Inventory of the Mobius Advertising Awards Collection, [1970s]-2002, bulk 1984-2002
[top]Descriptive Summary
TitleMobius Advertising Awards Collection,
[1970s]-2002, bulk
1984-2002
Creator
Mobius Advertising Awards
Extent
1328 Linear Feet
19,024 Items
Repository
19,024 Items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
English.
[top]
Administrative Information
Access RestrictionsAccess restricted. Collection is currently being processed and will
not be available for research until use copies are made and indexed.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], Mobius Advertising Awards Collection, Rare
Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The Library received the collection as a gift from Mobius in
1997-2004.
Processing Information
Processed by Lisa Stark and Alice Poffinberger
Completed December 1, 1999
Other additions minimally processed by Ginny Daley, Don Sechler,
Alice Poffinberger, Ruth E. Bryan, Joshua Kaiser, and Richard Collier
Last updated October 13, 2004
Encoded by Lisa Stark, Ruth E. Bryan, Joshua Kaiser, and Richard
Collier
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered
and described beyond their original condition.
[top]
Historical Note
The Mobius Advertising Awards were first presented in 1971 for excellence in television, radio, and print advertising, as well as package design.
[top]Collection Overview
Collection consists primarily of television commercials, although it
includes some radio commercials, which were entered for Mobius awards presented
in 1971-1999. Most of the collection is divided into two main series, North
America and International. Commercials are judged by product type/category as
well as budget size. Also included are brochures and press releases which
describe the award process ca. 1970s-1990s (98-156 box 68). There are
compilation tapes documenting the award-winning entries for 1990-1997 (98-156
box 69). (Accessions 1997-0101: 12,237 items, 850.5 linear feet, dated
1984-1991, undated; 1998-0156: 1500 items, 105 linear feet, dated 1971-1997;
1999-0152: 1200 items, 112.5 linear feet, dated 1997-1998). An encoded
container list has not been created for these additions. Please consult the
paper finding aids located in the repository.
The addition (1999-0440) (1100 items, 117 linear feet; dated 1998)
consists entirely of videotaped
television commercial entries for
Mobius awards presented in
1999; the commercials aired
in 1998. The collection is divided into two main series:
North American and International. The tapes are
then ordered according to product type/category (105 in all) ranging from
automotive,
children's products,
commercial products,
food,
home care,
set design,
talent, and others. The entries document what
ad agencies feel are their best works from the
U.S. and abroad.
The addition (2001-0156) (1373 items, 88 linear feet; dated 2000)
consists of 1072 videotaped television commercial entries for Mobius awards,
most likely presented in 2000. The collection is divided into two main series:
North American and International. In addition there are 285 cassettes and 16
reel-to-reel audiotapes containing radio advertising entries, also divided into
North American and International categories. The entries document what ad
agencies feel are their best works from the U.S. and abroad.
The addition (2002-0187) (816 items, 31 linear feet; dated 2001)
consists of videotaped television commercial entries for the 2001 Mobius
Awards. The collection is divided into two main series: North American and
International. The video cassettes are mainly BetacamSP. There are also 176
audiocassettes containing radio commercials and 13 electronic documents on 7
CD-ROMs. Each entry is assigned a code that indicates the category in which it
was entered in the competition.
The addition (2004-0103) (705 items; 27 linear feet; dated 2002)
consists of videotaped television commercial entries for the 2002 Mobius
Awards. The collection is divided into two main series: North American and
International. The video cassettes are mainly VHS and BetacamSP. There are also
119 CD-ROMs. Eight audiocassettes contain radio commercials. Each entry is
assigned a code that indicates the category in which it was entered in the
competition.
Acquired as part of the
John W. Hartman Center for Sales, Advertising & Marketing
History.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Advertising--History.
- Television advertising.
- Mobius Advertising Awards.
- John W. Hartman Center for Sales, Advertising & Marketing History.
- Videocassettes.
- Audio cassettes.
- Audiotapes.
- Machine-readable records.
 | List of Series in Collection | |||||||
 |  | Accession 1999-0440 | ||||||
| | Accession 2001-0165 | ||||||
| | Accession 2002-0187 | ||||||
 | | Accession 2004-0103 | ||||||
Detailed Description of Collection
Accession 1999-0440
Some of the materials in this collection are not immediately
accessible, because they require further processing before use. Please contact
Research Services staff before visiting the Special Collections Library to use
this collection.
Category numbers refer to subject (
product-type) or technical categories of
entries. Not all categories are represented in this accession, especially among
the international entries. See printed finding aid for a listing of
categories.
North American Television Entries on videotape
(Category number)
Box 1
1
Box 2
1
Box 3
1
Box 4
1
Box 5
1
Box 6
1
Box 7
1
Box 8
1-3
Box 9
4-5
Box 10
5-12
Box 11
12-17
Box 12
17-21
Box 13
21-24
Box 14
24-26
Box 15
26-28
Box 16
28-30
Box 17
29-30
Box 18
30-42
Box 19
42-48
Box 20
49-51
Box 21
51-54
Box 22
55-56
Box 23
56-58
Box 24
58-59
Box 25
59-60
Box 26
60-61
Box 27
61-63
Box 28
63-67
Box 29
67-68
Box 30
68-69
Box 31
69
Box 32
69-73
Box 33
73-74
Box 34
75-78
Box 35
78-81
Box 36
81
Box 37
81-82
Box 38
82-84
Box 39
84
Box 40
84
Box 41
84-86
Box 42
85-86
Box 43
86
Box 44
86
Box 45
86-89
Box 46
89-92
Box 47
92-93
Box 48
93-95
Box 49
95-98
Box 50
98-100
Box 51
100-103
Box 52
103-105
Box 53
105
Box 54
105-107
International Television Entries (Category
number)
Box 55
1
Box 56
1
Box 57
2-20
Box 58
21-26
Box 59
26-30
Box 60
31-39
Box 61
40-56
Box 62
57-65
Box 63
66-73
Box 64
73-75
Box 65
76-84
Box 66
84-85
Box 67
86-93
Box 68
93-94
Box 69
95-103
Box 70
103-105
Box 71
Mixed categories
Box 72
North American Winners
Box 73
North American Winners
Box 74
North American Winners
Box 75
North American Winners
Box 76
North American Winners
Box 77
International Winners
Box 78
International Winners
Accession 2001-0165
Category numbers refer to subject (product-type) or technical
categories of entries. Not all categories are represented in this accession,
especially among the international entries. See printed finding aid in
repository for a listing of categories.
Some of the materials in this collection are not immediately
accessible, because they require further processing before use. Please contact
Research Services staff before visiting the Special Collections Library to use
this collection. Technical Services staff need to make use copies of all
videocassette and audio cassettes and reel-to-reel tapes before use.
North American Television Entries on videotape (Category
number)
Box 1
1
Box 2
1
Box 3
1
Box 4
1
Box 5
1
Box 6
1-2
Box 7
2-4
Box 8
4-5
Box 9
5
Box 10
6-7, 9
Box 11
10-11, 13
Box 12
13-14, 16-17
Box 13
17
Box 14
20
Box 15
20-21
Box 16
21
Box 17
21-23
Box 18
23-24, 26
Box 19
26
Box 20
26-27
Box 21
28-29
Box 22
29
Box 23
29-30
Box 24
32-36
Box 25
37-40
Box 26
40-42
Box 27
43, 45-46, 48-49
Box 28
50-51
Box 29
51-52
Box 30
52-54
Box 31
54
Box 32
54-56
Box 33
56-58
Box 34
58
Box 35
58-59
Box 36
59
Box 37
59
Box 38
59-60
Box 39
60-61
Box 40
61
Box 41
61
Box 42
61
Box 43
61
Box 44
61, 63
Box 45
63-64, 66
Box 46
66
Box 47
66
Box 48
66
Box 49
66-67
Box 50
67-68
Box 51
68-69
Box 52
70-73
Box 53
73-74
Box 54
74
Box 55
74-75, 77
Box 56
77-78
Box 57
78-79
Box 58
79-81
Box 59
81
Box 60
81
[Needs more processing before use: 4 items require cases]
Box 61
81-82
Box 62
82
Box 63
84
Box 64
84
Box 65
84
Box 66
84
Box 67
84
Box 68
84-85
Box 69
85
Box 70
85-86
Box 71
86
Box 72
86
Box 73
86
Box 74
86
Box 75
86
Box 76
86
Box 77
86, 90
Box 78
90-92
Box 79
92-94
Box 80
94
Box 81
94-95
Box 82
95-96
Box 83
96, 98
Box 84
98-99
Box 85
99-100
Box 86
100-101
Box 87
101, 103-104
Box 88
104-105
Box 89
105-106
Box 90
106
Box 91
106, 108, Mixed categories
International Television entries on videotape (Category
number)
Box 92
1
Box 93
1
Box 94
1
Box 95
1-5
Box 95A
10, 11, 12, 13, 19, 20
Box 96
20
Box 97
20-23
Box 98
23-24, 26
Box 99
26-27
Box 100
28-30
Box 101
30, 32
Box 102
32, 34, 36, 40-41, 43, 49
Box 103
45-46, 49-51, 54
Box 104
54-55
Box 105
55-57
Box 106
57-59, 61
Box 107
63-64, 66
Box 108
66
Box 109
66-67
Box 110
67
Box 111
68-69, 73
Box 112
73
Box 113
73
Box 114
73-74
Box 115
74-75, 77
Box 116
77-80
Box 117
80-81
Box 118
81-84
Box 119
84
Box 120
84-85
Box 121
85-87
Box 122
93-94
Box 123
94-95
Box 124
95-96
Box 125
96
Box 126
97, 99-101
Box 127
101, 104
Box 128
104-106
Box 129
108 and Mixed categories
Radio Entries (All categories)
Box 130-140
North American cassettes
Box 141-144
International cassettes
Box 145
North American and International reel-to-reel
audiotapes
Accession 2002-0187
Category numbers refer to subject (product-type) or technical
categories of entries. Not all categories are represented in this accession,
especially among the international entries. See printed finding aid in
repository for a listing of categories.
Some of the materials in this collection are not immediately
accessible, because they require further processing before use. Please contact
Research Services staff before visiting the Special Collections Library to use
this collection. Technical Services staff need to make use copies of all
videocassette and audio cassettes and reel-to-reel tapes before use.
North American Television Entries on videotape (Category
number)
Box 1
1
Box 2
1
Box 3
1-3
Box 4
4-7
Box 5
9-20
Box 6
20-26
Box 7
26-29
Box 8
29-38
Box 9
38-43
Box 10
44-50
Box 11
50-57
Box 12
57-59
Box 13
59-60
Box 14
60-61
Box 15
61-66
Box 16
67-69
Box 17
69-73
Box 18
74-78
Box 19
79-81
Box 20
81-84
Box 21
84
Box 22
84
Box 23
84
[also see Box 30 for cat. 84)
Box 24
86
Box 25
86-91
Box 26
93
[see Box 30 for cat. 92]
Box 27
99-104
Box 28
104-106
Box 29
106-108
Box 30
108, 92, 84, no. # and duplicate
International Television Entries on videotape (Category
number)
Box 31
1
Box 32
1-20
Box 33
20-24
Box 34
24-29
Box 35
29-30
Box 36
30-37
Box 37
40-44
Box 38
45-52
Box 39
52-61
Box 40
61-68
Box 41
69-80
Box 42
81-84
Box 43
84-91
Box 44
94
Box 45
94-95
Box 46
95-98
Box 47
99-101
Box 48
101-106
Box 49
106-108 (and combined)
North American Radio Entries on audio cassette tape
(Category number)
Box 50
1-14
Box 51
17-34
Box 52
43-66
Box 53
67-82
Box 54
82-96
Box 55
96-107
International Radio Entries on audio cassette tape
(Category number)
Box 56
1-67
Box 57
68-89
Box 58
93-107 and no. #
North American Television Entries on videotape (Category
number)
Box 59
Original Tapes category 1-39
Box 60
Original Tapes category 45-86
Box 61
Original Tapes category 90-104 and
unmarked
International Television Entries on videotape (Category
number)
Box 62
Original Tapes category 1-94
Box 63
Original Tapes category 94-104 and mixed
Box 64
Original Tapes (2) category unmarked
Disks 001, 002, 003, 004, 005, 006 and 007 removed and their
contents migrated to the Special Collections Server. A disk directories log
exists. Contact a Research Services staff.
North American and International Television Entries on
video tape (Category number)
Box 64 (cont.)
Award Winners
North American and International Radio Entries on audio
cassette tape (Category number)
Box 65
Original Tapes
Award Winners
Accession 2004-0103
Contains entries submitted for the 2002 Mobius awards competition.
Category numbers refer to subject (product-type) or technical categories of
entries. Not all categories are represented in this accession, especially among
the international entries. See printed finding aid in repository for a listing
of categories.
Some of the materials in this collection are not immediately
accessible, because they require further processing before use. Please contact
Research Services staff before visiting the Special Collections Library to use
this collection. Technical Services staff need to make use copies of all
videocassette and audio cassettes and reel-to-reel tapes before use.
North American Television Entries on videotape (Category
number)
Box 1
1
Box 2
1
Box 3
1
Box 4
1
Box 5
1,3,4,6
Box 6
6,7,11,14,16,17
Box 7
17,21,22
Box 8
22-26
Box 9
27-29
Box 10
29-34
Box 11
38-42, 50
Box 12
52,54,57,59,61,62
Box 13
62,64-66,68
Box 14
68-70
Box 15
70,74,75,80
Box 16
80-82, 85
Box 17
85-88
Box 18
91, 93, 95-98
Box 19
99-101
Box 20
101-104
Box 21
104
Box 22
104-106, 110, 111
Box 23
111-116
Box 24
117, 119, 120
Box 25
120, 121, 123, 125, 126
Box 26
126, 128
International Television Entries on videotape (Category
number)
Box 27
1
Box 28
1, 2, 4-6, 8, 10, 14, 16, 18, 21
Box 29
21-27
Box 30
27-29, 30, 34, 35, 38
Box 31
39, 41-46, 48-50
Box 32
50, 52, 54, 58-60, 62, 65-69
Box 33
69, 73, 75, 77, 79-81, 84, 85
Box 34
85, 86, 91, 93, 99
Box 35
99-101, 103, 104
Box 36
104, 106, 107, 113, 114, 117
Box 37
117, 121, 123, 126, 128
Box 38
128, 130
North American Internet Entry on videotape (Category
number)
Box 38
1
International Internet Entry on videotape (Category
number)
Box 38
128
North American Radio Entry on audio cassette and CD
(Category number)
Box 39
1, 3, 21-23, 27, 30, 33, 35, 39, 62, 64, 68, 69, 73,
75
Box 40
80, 82, 84-87, 91-93, 99, 113, 120, 127, 129,
130
International Radio Entry on audio cassette and CD
(Category number)
Box 40
1, 5, 18, 47, 52, 57, 61, 62, 64, 90, 98-100,
104
