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Inventory of the Garrett Orr Papers, circa 1873-1994, bulk 1890s-1914, 1935-1965

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Descriptive Summary

Title
Garrett Orr Papers, circa 1873-1994, bulk 1890s-1914, 1935-1965
Creator
Orr, Garrett
Extent
18.5 Linear Feet
11,000 Items
Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Language
English.
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Administrative Information

Access Restrictions
Collection is open for research.
However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], Garrett Orr Papers, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The Garrett Orr Papers were transferred to the Rare Book, Manuscript, and Special Collections Library from Fairleigh Dickinson University in 1996 and 2000.
Processing Information
Processed by Richard Collier
Completed March 2003
Processing of this collection was supported by the National Endowment for the Humanities.
Accessions 96-139 and 2000-0327 were merged into one collection, described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
            

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Biographical Note

1907 May 22Born, Caro, Mich.
1928Graduated from the Art Institute of Chicago; worked for several years for various newspapers and advertising agencies
circa 1933Joined Outdoor Advertising, Inc. (OAI)
circa 1938Became an Associate Art Director, OAI
1957Married Janet Brewster, then-Executive Secretary of the National Society of Art Directors
1958Became President, Art Directors Club of New York, and Art Director, OAI
1959Became Chairman, Art Division, Sister Elizabeth Kenney Foundation Fund, a public service campaign to fight polio
1965Won a gold medal for water colors at the 25th Annual Members Exhibition of the Art Directors Club of New York, for his painting entitled Composition No. 1
circa 1968Retired as Art Director of OAI, to become a consultant art director
1988 July 4Died, Montville, N.J.

Garrett Orr was a graphic artist and billboard designer. A director with Outdoor Advertising, Inc. (OAI) for over 30 years (1938-1968), Orr oversaw national outdoor advertising campaigns during a period where technological advances and a developing interstate highway system stimulated rapid growth in the U.S. outdoor advertising industry. Stan H. Henderson, President of the Georgia Outdoor Advertising Company, Inc. once said of Garrett Orr, "Garry probably produced more outdoor advertising art than any other man in history."

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Collection Overview

The Garrett Orr Papers document the artistic output and personal files of advertising executive Garrett Orr. Although the collection spans the years circa 1873 to 1994, the bulk of the materials fall within two main periods: the 1890s to 1914, comprising a photographic collection of old poster images; and 1930 to 1965, which approximates the span of Orr's professional life. The collection includes the original drawings, water colors and paintings produced by Orr as designs for the outdoor advertising campaigns of a wide variety of products such as Gillette razors, Ipana toothpaste (Bristol-Myers), Lucky Strikes and Viceroy cigarettes (Brown & Williamson), Mazola corn oil (Corn Products Refining Company), Seagram beverages, Verney fabrics, and White Rose tea. Also included are folders of photographs, slides and negatives of Orr's advertising work for approximately 550 companies (with index). In addition, a collection of almost 200 large-format negatives and photographs document images of 19th- and early 20th-century posters for plays, musicals, minstrel shows, circuses, and hotels. A large set of clippings files contain published examples of the work of over 100 graphic artists and illustrators contemporary with Orr, including Floyd Davis, Ronald McLeod, George Petty, Howard Scott, Ben Stahl, Jon Whitcomb, and J. Walter Wilkinson. The collection is organized into five series--the General Files Series; the Artists and Illustrators Series; the Product Files Series; the Other Photographic Materials Series; and the Sketches Series. Large-format items from the Artists and Illustrators Series and Sketches Series have been relocated to Oversize Materials.
Closely related collections held by the RBMSCL include: the Outdoor Advertising Association of America (OAAA) Archives; the Outdoor Advertising Association of America (OAAA) Poster Designs; the Outdoor Advertising Association of America (OAAA) Slide Library; the Duplex Advertising Company Billboard Images and Records; the Strobridge Lithographing Company Advertisements; the R.C. Maxwell Co. Records; the Howard Scott Papers; and the John Paver Papers.
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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
  • Orr, Garrett, 1907-1988.
  • Davis, Floyd MacMillan, 1896-1966.
  • McLeod, Ronald, 1897-1977.
  • Petty, George, 1894-1975.
  • Scott, Howard, 1902-1983.
  • Stahl, Ben, 1910-1987.
  • Whitcomb, Jon.
  • Wilkinson, J. Walter (James Walter).
  • Advertising--Cigarettes--United States.
  • Advertising--Circus--United States.
  • Advertising--History.
  • Advertising--United States--19th century.
  • Advertising--United States--20th century.
  • Advertising, Outdoor--Posters.
  • Advertising, Outdoor--United States.
  • Drawing--20th century.
  • Illustrators--United States.
  • Minstrel shows.
  • Musicals--United States.
  • Painting, American--20th century.
  • Posters, American--19th century.
  • Posters, American--20th century.
  • Posters--Design.
  • Posters--History.
  • Black-and-white negatives.
  • Black-and-white photographs.
  • Color slides.
  • Color photographs.
  • Drawings.
  • Paintings.
  • Watercolors.
  • Bristol-Myers Co. Ltd.
  • Brown & Williamson.
  • Corn Products Refining Company.
  • Gillette Company.
  • Outdoor Advertising, Inc.
  • Seagrams.
  • Verney Corp.
  • John W. Hartman Center for Sales, Advertising & Marketing History.
List of Series in Collection
General Files Series, 1935-1988 and undated
Artists and Illustrators Series, 1929-1951 and undated, bulk 1935-1950
Product Files Series, 1915-1994 and undated
Other Photographic Materials Series, circa 1873-1970s and undated
Sketches Series, 1930s-1960s and undated
Oversize Materials
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Detailed Description of Collection

General Files Series, 1935-1988 and undated

Consists primarily of clippings, correspondence and obituary notices. Also includes a collection of some of Orr's articles; his personal notes for an outdoor advertising campaign; and announcements of exhibitions and award presentations by professional organizations such as the American Institute of Graphic Arts, the Art Directors Clubs of New York and New Jersey, and the Society of Illustrators. Arranged alphabetically.
Box 1
Articles, 1957-1960
Brainstorming notes for an outdoor advertising campaign, undated
Christmas cards, 1966-1975
Correspondence, 1957-1961, 1972 and undated   (2 folders)
Exhibitions and competitions
6th Annual Exhibition of Outdoor Advertising Art, 1935
Miscellaneous, 1958-1961 and undated
List of engagements, 1959
Magazine covers and other illustrations, 1937-1944
News clippings, 1958-1965
Obituary notices, 1988
Organizations
American Institute for Graphic Arts (AIGA), 1956-1977
Architectural Photographers Association, undated
Art Directors Club, New Jersey, 1967
Art Directors Club, New York, 1965-1968
Champion Paper brochure, undated
"Creativity on Paper" awards, 1968
Design for Advertising and Industry, poster by Fred Hausman, undated
Georgia Outdoor Advertising Association brochure, undated
International Center for Communication Arts and Sciences--World Congress, 1967
Mead Corporation annual report, 1983
Society of Illustrators, 1968
Type Directors Club of New York, 1967
Professional portfolio, undated
Publications
"Design at the San Francisco Art Institute," undated
"Posters USA," American Federation of the Arts, 1957
"Subway Posters," undated
"This is Outdoor Advertising," Institute of Outdoor Advertising (IOA), undated
United Seaman's Service, 1942
Box 2
Scrapbooks
Garrett Orr designs, undated
Idea book, undated

Artists and Illustrators Series, 1929-1951 and undated, bulk 1935-1950

Clippings, tear sheets and photographs of advertisements and periodical illustrations produced by approximately 127 commercial artists. Most materials date between 1935 and 1950, with a particularly strong emphasis on World War II-era illustrations. Dates for some materials could not be readily determined but have been provided where known. Materials are organized into two format-related subseries--Printed Materials and Photographs--to accommodate storage needs, and arranged alphabetically therein by artist name.
Prominent artists featured here include: Peter Arno (best known for his New Yorker illustrations of the 1930s and 1940s); C.C. Beall (illustrator for Collier's magazine in the 1940s); Pierre Brissaud ( Wamsutta sheets, 1930s); Dean Cornwell (noted for his World War II action scenes, and his illustrations for General Motors' Fisher Bodies and Philadelphia Whiskey); Floyd Davis (creator of distinctive comic characters for Ten High Whiskey, 1930s); John Gannam (lifestyle vignettes for Pacific Mills and the U.S. Brewers Association); Earl Oliver Hurst (cover illustrations for Collier's magazine 1930s, Jantzen sportswear); Ronald McCleod (cover illustrations for Collier's 1940s, Plymouth and Texaco print advertisements); Al Parker (cover illustrations for Ladies' Home Journal 1940s-1950s); Russell Patterson (noted for his Ballyhoo magazine cover art in the 1930s; his specialty, stylized ink drawings of barely-clad female figures in comic situations, were featured on advertisements for a number of different products); George Petty (a longtime illustrator for Esquire magazine; the "Petty Girls" drawings were one of the most recognizable styles of pinup art in the 1930s and 1940s); Robert O. Reid ( Collier's cover art 1939-40; illustrator for Oldsmobile automobiles and Pabst Blue Ribbon beer); Howard Scott ( Saturday Evening Post cover art 1940s; advertisements for Nash automobiles and Esso oil products; researchers interested in Scott's work should also consult the Howard Scott Papers); Ben Stahl (Rogers Bros. silverware; perhaps most famous for his illustrations on the John Hancock insurance company's "American Heroes" advertising campaign); Jon Whitcomb, who in the 1930s and 1940s was a nearly ubiquitous illustrator for women's and family magazines such as Ladies' Home Companion, Good Housekeeping, Saturday Evening Post, and Collier's; and J. Walter Wilkinson (the OAAA campaign "Make a Long Story Short," WW II Defense Bonds); original paintings by this artist are contained in Oversize Materials.

Printed Materials Subseries, 1929-1951 and undated
Box 3
Alajalov, Constantin
Includes covers from Vanity Fair, 1934-1935.
Allared, William
Includes advertisement for Ford.
Arno, Peter   (2 folders)
Includes advertisements for Gem razors and Mori; covers from New Yorker, 1935-1941.
Atherton, John
Includes advertisements for Dow Chemical, Kinsey whiskey, National City Bank of New York, Shell Research; covers from Saturday Evening Post, 1943-1944, and Woman's Home Companion, 1939.
Auerbach-Levy, William
Bauman, Ernest F.
Includes advertisement for Philips Petroleum.
Beall, C. C. (Cecil Calvert)   (2 folders)
Includes covers from Collier's, 1944-1946.
Beadle, Earnest
Bellows, George
Berman, Sam
Bernhard, Lucian
Includes advertisement for Sanka.
Bingham, James R.
Brissaud, Pierre   (2 folders)
Includes advertisement for French Line, Pall Mall, Wamsutta Sheets, Westvaco.
Broadhead, W. Smithson
Broadvitch, Alex
Includes cover from Harper's Bazaar, 1936.
Brown, Elmore
Includes cover from Collier's, 1944.
Bruehl, Anton
Bundy, Gilbert
Capp, Al
Includes advertisement for Cream of Wheat.
Carter, Pruett
Includes advertisements for Fridgidaire, Pet Milk.
Clark, Benton
Clark, Matt
Includes advertisements for NRFA, Swift and Co..
Cornwall, Dean (2 folders)
Includes advertisements for Early Times, Fisher/GM , Goodyear, National City Bank of New York, Pennsylvania Railroad, Philadelphia whiskey, Powers Reproductions, Seagram's gin, Wyeth's.
Cotton, William Henry
Includes cover from New Yorker, 1937.
Crouch, Arthur
Includes cover from Collier's, 1940.
Davis, Floyd MacMillan   (3 folders)
Includes advertisements for Continental Can, Dixie Belle gin, Dorothy Gray, Fleischmann's, Hind's Cream, Johnny Walker Scotch, Sanka, Seagram's, Spalding, Spud Cigarettes, Talon, Ten High whiskey, Texaco, Wamsutta, WestVaco.
Dekk
Dorne, Albert   (2 folders)
Includes advertisements for Capital Stock Fire Insurance, Bromo-Seltzer, Fels-Naptha, Fleetwood Cigarettes, Frigidaire, Imperial Whiskey, Johnson and Johnson, Mount Vernon Whiskey, Revere Copper and Brass, Sanka, Texaco, USO, World Peaceways, Wurlitzer.
Eaton, John
Edmundson [William?]
Erickson, Carl Oscar August
Includes advertisements for Camel and French Line; covers from Vogue, 1933-1939.
Falter, John
Includes advertisements for Arrow Shirts, Gulf; covers from Saturday Evening Post, 1944-1945.
Fawcett, Robert   (2 folders)
Includes advertisements for Cashmere Bouquet, Dollar Steamship Line, Gruen, John Hancock, Howard Paper Mills, Mack Trucks, Pan-Am.
Fay, Clark
Fiene, Ernest
Includes advertisement for Lucky Strike.
Fuller, Ralph
Box 4
Gannam, John   (3 folders)
Includes advertisements for Ipana Toothpaste, La Salle, Pacific Mills, St. Mary's Blankets, U.S. Brewers Foundation.
Georgi, Edwin   (3 folders)
Includes advertisements for Bermuda Tourism, Crane's Fine Papers, Hockanum Woolens, Italian Line, Listerine, Mercury, Byron Musser, Stetson Hats, Vitamins Plus, Wamsutta, Westvaco, Woodbury Facial Soap; covers from Cosmopolitan, 1949, and Woman's Home Companion, 1935-1937.
Gotlieb, Jules
Includes cover from Motor, 1930.
Grafstrom, R. [Ruth Sigrid?]
Includes advertisements for Cannon Mills, Chanel, Coty, Spud Cigarettes.
Graham, Ed
Gustavson, Lealand R.
Harker, Richard Franklin
Includes advertisements for New York Subway Advertising Company Incorporated.
Harris, Robert G.
Includes advertisements for Cannon, Schaefer.
Held, John Jr.
Henland, Merton [?]
Hirschfield [Morris?]
Includes covers from TV Guide and American Mercury.
Hoffman, Frank B.
Hollingsworth, Will
Includes advertisements for Westvaco.
Holmgren, R. John
Includes covers from Collier's, 1929-1930.
Hurd, Peter
Includes advertisements for Lucky Strike.
Hurst, Earl Oliver   (4 folders)
Includes advertisements for DuPont, General Electric, Jantzen, Royal Crown; covers from Collier's, 1932-1941.
Johnston, Scott
Includes advertisements for Ford. See also Photographs Subseries.
Kane, Morgan
Kauffer, Macknight
Lagaita, John
Includes covers from The American Magazine.
Lea, Tom
Leps, Erich
Marsh, Pucile Patterson
Includes cover from Pictorial Review.
Max, Peter
Maxwell, John Alan
Mayo, Mary
McLeod, Ronald   (5 folders)
Includes advertisements for Budweiser, Chevrolet, Fire Prevention Week, Niagra Mohawk, Mobil, Plymouth, Schaefer, Schenley, Texaco, U.S. Rubber Co; covers from Saturday Evening Post, 1939, Collier's, 1939-1944.
Nichols, Dale Nichols
Includes advertisement for Certain-Teed.
Oberhard, William
Olson, Irving
Includes advertisement for Ford.
[Orr, Garrett: see Photographs Subseries; also Sketches Series.]
Pages, Jean
Includes advertisement for Ford.
Parilla, Arthur R.
Box 5
Parker, Al   (2 folders)
Includes advertisement for Chase and Sanborn; covers from Ladies' Home Journal, 1939-1951.
Parrish, Maxfield
Includes advertisements for Fisk Tire and General Electric.
Partridge, Roi
Patterson, Russell   (2 folders)
Includes advertisements for April Showers, Borden; covers from Ballyhoo, 1935.
Peterson, Perry
Includes cover from The Illustrator.
Petruccelli, Antonio
Petty, George   (3 folders)
Includes advertisements for Acme Beer, Airman, Best Form, Jantzen, Old Gold, Quaker Stockings; various illustrations from Esquire.
Phillips, John Hyde
Includes covers from Saturday Evening Post, 1940-1943.
Price, Charles M.
Rackham, Arthur
Raleigh, Henry
Includes advertisements for Maxwell House.
Ragan, Leslie
Includes advertisements for Budd.
Reale, Nicholas
Reid, Robert O.   (4 folders)
Includes advertisements for Blue Ribbon, General Tire, Oldsmobile, Old Gold, Sealed Power; covers from Collier's, 1939-1940.
Rich, King
Riggs, Robert   (2 folders)
Includes advertisements for Airesearch, Capehart, Curtiss Wright, Dole, IBM, National Steel, New England Mutual, Owens-Corning, Packard, Pennsylvania Railroad, Schenley, Shell, Springmaid.
Riley, Nicholas
Roberts, Morton
Rogers, Hubert
Includes cover from Adventure.
Rojankovsky, Fedor
Ross, Alex
Sawyers, Martha
Includes cover from Collier's.
Schucker, James
Schultz, Charles
Includes advertisements for Ford. See also Photographs Subseries.
Scott, Howard   (3 folders)
Includes advertisements for Blue Ribbon, Delmonte, Esso, Fleetwood, Ford, Jello, Jewel, Mobil, Nabisco, Nash, Pillsbury, Popsicle, Pyro, Rath, Schaeffer, Sohio, Standard, Wonder; covers from Saturday Evening Post , 1941-1944.
Shepard, George
Includes advertisements for Chevrolet.
Siebel, Fred
Includes advertisements for Ford and Shell.
Stahl, Ben   (3 folders)
Includes advertisements for Bell, Coca-Cola, Evervess, John Hancock, Kleenex, Maxwell House, Rosenblum, Rogers Bros.
Staehle, Albert
Includes advertisements for Amoco, Atlas, Ballantine's, Dept. of Agriculture, Esso, Hiram Walker, Swan. See also Photographs Subseries.
Stanley, Frederick
Includes advertisements for Beech-Nut gum, Fuller paint, Mobil oil; cover from Saturday Evening Post.
[Steinberg, Saul: see Photographs Subseries.]
Stewart, Walter
Tauss, Herb
Box 6
Taylor, Fred
Tepper, Saul   (2 folders)
Includes advertisements for American Petroleum Institute, B&O Railroad, Carrier, Coca-Cola, Ford, GE, GM, Goodyear, Gulf, Heinz, Kinsey, Sealtest, Stetson.
Tesar, Joseph
Includes advertisement for Prince Albert.
Thiele, Herbert
Timmons, Harry L.
Includes advertisement for Studebaker; cover from Collier's.
Ungerer, Tom
Includes advertisements for New York Times.
Vertes, Marcel
Includes advertisements for Schiaparelli; covers from Vogue and Harper's Bazaar.
Vickery, Robert
Von Schmidt, Harold
Weaver, R.
Webber, M.G.
Wengenroth, Stow
Whitcomb, Jon
Color   (5 Folders)
Includes advertisements for Acme Beer, Cadillac, Chevrolet, Community Silverplate, Jantzen, Kotex, Lustre-Crme, Oneida Silver, Palmolive; covers from Collier's, 1939-1947, Saturday Evening Post, Woman's Home Companion, Famous Artist and Good Housekeeping.
Black and White   (4 folders)
Illustrations and articles; advertisements for Community Silverplate, Jantzen, Marlboro, Mum, Toushay, Puerto Rico, Sanka, Sea Tweed, Windex.
Whitmore, Coby   (2 folders)
Includes advertisements for Arrow Shirts, Pepsi, Philip Morris cigarettes; cover from Cosmopolitan.
Wickey, Harry
Wilkinson, J. Walter
Includes advertisements for Defense Bonds, Esso, Ford, Outdoor Advertising. See also Oversize Folder 1.
Williamson, James
Williamson, J.W. (James W.)   (2 folders)
Includes advertisements for Arrow Shirt, Bermuda Tourism, Ford, GE, Gulf, Hockanum, Plymouth, Wamsutta, World Peaceways.
Wilson, Edward A.
Includes advertisement for Cadillac.
Wilson, Mortimer
Winslow, Earl Bartrom
Wittlig, James
Includes cover from Collier's Weekly.
Wittrup, Jack
Includes advertisement for Esso.
Wood, Grant
Includes cover from Saturday Evening Post.
Wyeth, Andrew
Wyeth, N.C. (Newell Convers)
Young, Chic
Includes advertisement for Johns Manville.
Zaalburg, A.
Includes cover from Fortune.
Unidentified artists
Includes advertisements for Airlines of the U.S., AutoCar, Autolite, Belmont Radio, Borden, Capehart, CCA, Cornet Brandy, Crisco, Dodge, Dow, Eveready, High Standard, LaSalle ( General Motors), Monsanto, Packard, Revere Copper and Brass, RKO Pictures, Saks Fifth Avenue, Seagram, Seiberling, Texaco, Westvaco; covers from Time, 1943-1944. See also Photographs Subseries.

Photographs Subseries, undated
Box 7
Johnston, Scott
Includes advertisements for Ford. See also Printed Materials Subseries.
Orr, Garrett
Includes advertisements for Holly Farms and Plymouth. See also Sketches Series.
Schultz, Charles
Includes advertisements for Ford. See also Printed Materials Subseries.
Staehle, Albert   (2 folders)
Includes advertisements for automotive and gasoline products. See also Printed Materials Subseries.
Steinberg, Saul
Includes advertisements for S&W coffee.
Various artists   (3 folders)
Includes advertisements for Chevrolet, Dodge and Pontiac automobiles. See also Printed Materials Subseries

Product Files Series, 1915-1994 and undated

Tear sheets, clippings, proofs and photographs of both print-media and outdoor advertising displays, representing around 450 products. Dates for some materials could not be readily determined, but dates have been provided where known. Included for some products are images from the OAI pamphlet series Poster Ideas, which highlighted successful or innovative advertising campaigns along with suggested poster ideas for particular products. Not all of the advertisements included represent work by Orr, and some clippings appear to have been added after Orr's death. Materials have been arranged into two subseries--Print Advertisements and Photographs--to accommodate storage needs. In addition, the Print Advertisements Subseries has been further organized into small- and large-format sizes. There is considerable overlap between the Print Advertisements and Photographs Subseries, and researchers are advised to consult both subseries. Arranged alphabetically by product category, therein by trade name.

Print Advertisements Subseries, 1915-1994 and undated

Small Formats, 1915-1994 and undated
Box 8
Advertising-generic images
Children featured in advertisements (also in Large-Formats category)
Christmas-related (also in Large-Formats category)
Advertising agencies (also in Large-Formats category)
Clippings and miscellaneous, undated
Foster and Kleiser
Miscellaneous postings
Automobiles and motorcycles
American Motors
Buick, 1930-1971
Cadillac (also in Large-Formats category), 1930-1973
Chevrolet (also in Large-Formats category), 1915-1980
Chrysler (also in Large-Formats category), 1937-1967
De Soto (also in Large-Formats category), 1940-1955
Dodge (also in Large-Formats category), 1930-1970
Ford (also in Large-Formats category), 1920-1970
Foreign cars (also in Large-Formats category), 1960-1979
General Motors
Hupmobile
International Truck and Engine Corporation (also in Large-Formats category)
Jeep, 1945-1972
Mercury
Motorcycles, all makes
Oldsmobile
Packard
Plymouth
Pontiac, 1952-1966
Rambler
[REO: see Large-Format category]
Studebaker, 1949-1964
[Suzuki: see Large-Format category]
VIM, 1917
Miscellaneous
Automotive parts and supplies
Gas/Oil
Amoco (also in Large-Formats category)
Atlantic
BP ( British Petroleum)
Citgo
Conoco
Esso/Enco/Exxon/Humble
Ethyl
[Gulf: see Large-Format category]
Havoline
Marathon
Mobilgas (also in Large-Formats category), 1964 and undated
Phillips 66, 1960 and undated
Pure/Union 76 (also in Large-Formats category)
Richfield, 1960 and undated
Shell, 1959-1960 and undated
Sinclair
Standard
Sunoco
Texaco/Tenneco
Miscellaneous
Parts and Accessories (also in Large-Formats category)
Batteries
Tires (also in Large-Formats category)
Miscellaneous
Banks
Arizona Bank
Bank of America
Miscellaneous
Stock posters for banking advertising
Beverages
Alcoholic beverages
Beer
Miscellaneous
Coffee and tea (also in Large-Formats category)
Juice
Soft drinks (also in Large-Formats category)
Coca-Cola, 1957-1965   (Folder 1 of 2)
Box 9
Coca-Cola, 1957-1965 (continued)   (Folder 2 of 2)
Pepsi Cola
Royal Crown (RC) Cola
Miscellaneous
Business
Building materials
Insurance (also in Large-Formats category)
Paint
Miscellaneous
Cameras and film
Drugs and toiletries
Anacin
Burma Shave, 1941-1994
Drugs, over-the-counter (OTC)
Toiletries
Farm and garden (also in Large-Formats category)
Film posters
Food (also in Large-Formats category)
Candy
Cereal and breakfast products
Dairy products
Flour products
Frozen food
Fruits
Meats
Pet food
Prepared foods
Spices
Salt
Sugar
Miscellaneous
Household
Appliances (also in Large-Formats category)
Air conditioner
Dishwasher
Ovens
Stereo
Telephone
Television
Washer/Dryer
Miscellaneous
Cleaning supplies
Furnishings
Home heating/Air conditioning/Hot water
Paper products
Utilities
Miscellaneous
International advertisements
Personal products (also in Large-Formats category)
Political campaigns
Publications and media (also in Large-Formats category)
Public service
Radio/Television
Real estate
Box 10
Restaurants
Kentucky Fried Chicken
McDonald's
Miscellaneous
Retail (also in Large-Formats category)
Clothing (also in Large-Formats category)
Department stores
Drug stores
Florists
Footwear
Grocery stores (also in Large-Formats category)
Miscellaneous
Sports (also in Large-Formats category)
Boating
Miscellaneous
Tobacco products (also in Large-Formats category)
Travel and transportation
Airlines
Vacation sites
Miscellaneous

Large Formats, 1959 and undated
Box 11
Advertising-generic images
Children featured in advertisements
Christmas-related advertisements
Advertising agencies
Automobiles
Cadillac
Chevrolet
Chrysler
De Soto
Dodge
Ford
Foreign cars
International Scout
REO
Suzuki
Automotive
Gas/Oil
Amoco
Gulf
Mobilgas
Pure
Parts
Harrison Air Conditioning
Dunlop tires
Beverages
Coffee/Tea
Maxwell House
Sanka
Soft drinks
Cliquot Club
Business--Insurance
Farm and garden 1959
Food
Household appliances
Personal products
Publications and media
Retail
Clothing
Grocery stores
Sports
Tobacco products

Photographs subseries, 1940s-1970s and undated
Box 12
Advertising industry self-promotion
Billboards
Children featured in advertisements
Foster & Kleiser-produced images
Media Group, 1960s
Street scenes
Miscellaneous   (2 folders)
Shelving/Displays (OAAA)
Automobiles
American Motors, Javelin ITC
Buick
Cadillac, La Salle
Chevrolet (includes trucks), 1940s-1960 and undated   (4 folders)
Chrysler
Datsun
De Soto
Dodge (includes trucks),   (2 folders)
Box 13
Ford (includes trucks),   (5 folders)
Foreign cars
General Motors
Hudson
Hupmobile
International Truck and Engine Corporation (includes trucks and tractors)
Jeep
Kaiser-Frazer
Lincoln
Mercury
Motorcycles
Nash
Oldsmobile
Plymouth
Pontiac
Rambler
REO
Studebaker-Packard
Box 14
Miscellaneous automobiles
Automotive parts and supplies
Gas/Oil
Amoco
Atlantic
Calso
Chevron (Standard Oil of California)
Cities Service Co.
Conoco
Crown
El Paso
Esso   (3 folders)
Ethyl Gas Corporation
Fina
Gulf
Hancock
Box 15
Marathon
Mobil
Norwalk
Phillips 66
Pure motor oil
Richfield
Shell
Signal
Sinclair
Sohio
Standard   (2 folders)
Sunoco
Texaco
Wilshire
Miscellaneous gasoline
Parts and accessories
AC (Auto Care) spark plugs and other parts
Atlas batteries
Auto-Lite batteries
Cristy Drygas
Delco batteries
Dowgard
Box 16
FRAM auto filters
Harrison automotive air conditioning
Heet gas line anti-freeze
Mark IV air conditioning
Monroe Load Levers
Motorola car radios
Prestone/Union Carbide coolant
Pyro/Super antifreeze
WIX (WIX Corporation of Gastonia, N.C.)
Zerex/DuPont, Telar antifreeze
Miscellaneous
Tires
Atlas
Chemstrand Nylon
Dunlop
Federal
Fisk
General
Goodrich
Goodyear
Kelly Springfield
Pure
U.S. Royal
Miscellaneous, 1950s-1970s
Banks
Bank of America
Chase Manhattan Bank
First National Bank (Ariz.)
National City Bank (Cleveland?)
Wells Fargo
Miscellaneous Banks   (2 folders)
Stock Posters
Beverages
Alcoholic
Beer
Acme
Ballantine's
Blatz
Blitz Weinhard
Budweiser
Hamm's
Kirin
Michelob
Box 17
Miller's
Narraganset (includes ale)
Olympia
Pabst
Rainier
Schaefer
Schlitz
Miscellaneous
Wine
Ambassador
Brangno
Guild
Mogen David
Petri
Taylor champagne
Miscellaneous
Miscellaneous spirits
Ancient Age Kentucky bourbon
Antique bourbon whiskey
Appleton rum
Aristocrat brandy
Ballantine's whiskey
Canadian Club whiskey
Christian Bros. brandy
Coronet
Crawford's Scotch whiskey
Cutty Sark
Dewar's whiskey
Gilbey's gin
Hennessy cognac
Hine cognac
J.B. Scotch
Jack Daniel's whiskey
Jim Beam whiskey
Johnny Walker Scotch whiskey
Lord Calvert Canadian whiskey
Old Bushmill's Irish whiskey
Old Charter bourbon
Old Kentucky Tavern bourbon
Old Taylor
Ronrico rum
Royal Canadian whiskey
Schenley whiskey
Seagram's whiskey
Stolichnaya vodka
Tanqueray rum
Miscellaneous
Coffee and tea
Folger's
Lipton
Box 18
Maxwell House
Salada
Sanka
Savarin
Yuban
Miscellaneous
Fruit juices
Juice mixes
Musselman's apple juice and sauce
V-8 vegetable juices
Miscellaneous
Soft drinks
Bireley's
Canada Dry and Spur
Clicquot Club ginger ale
Coca-Cola   (2 folders)
Dr. Pepper
Frostie root beer
Grapette
Kool-Aid
Nesbit's
Orange Crush
Pepsi
Royal Crown Cola (RC)
Seven-Up   (Folder 1 of 2)
Box 19
Seven-Up (continued)   (Folder 2 of 2)
Shasta
Squirt
Tang drink mix
Miscellaneous
Business and Industry
Building materials
Cans
Cemeteries/Funeral homes
Insurance
MasterCard
Paints
Foster & Kleiser-produced advertisements, 1960s-1970s
Sherwin Williams
Reynolds Aluminum
Schools
Pens and Stationary, 1950s
Steel, 1960s
Yellow Pages
Miscellaneous
Cameras and photographs
Kodak film
Polaroid Land Camera
Portrait, 1950s-1960s
Miscellaneous
Christmas
Drugs and toiletries
Anacin
Drugs, over-the-counter (OTC)   (2 folders)
Hair care
Palmolive soap
Procter and Gamble
Shaving supplies
Skin care
Box 20
Toiletries
Toothpaste
Colgate
Miscellaneous
Farm and garden
Agricultural
Fertilizers and insecticides
Zolone insect control
Film and television
Food
Bread and baked goods
Baked goods, breads and rolls   (2 folders)
Blue Seal
Bond
Holsum
Langendorf
Merita
Millbrook Co. (Nabisco)
Sunbeam   (2 folders)
Taystee   (Folder 1 of 2)
Box 21
Taystee (continued)   (Folder 2 of 2)
Tip-Top
Weber (Butternut, Mrs. Karl's, and Roman Meal)
Wonder
Cakes, cookies, snack foods
Archway
Drake's
Grennan, includes a cookbook
Hostess cupcakes
Lance cookies
Nabisco crackers
Ry-Krisp crackers
Sunshine
Tastykake and Tasty-Pie
Ward Bakery
Miscellaneous cakes, cookies, etc.
Miscellaneous crackers
Candy
Lifesavers
Mars
Tootsie Rolls
Wrigley's
Miscellaneous
Cereal
Kellogg's
Natural Oats oatmeal
Post
Quaker Oats, includes Aunt Jemima
Miscellaneous
Box 22
Chips
Fritos
Gordon's Riplets
Morton's (includes Chip-O's)
New Era
Wise
Miscellaneous   (2 folders)
Dairy
Allsweet margarine
Borden's
Carnation
Coleman ice cream
Dairygold
Hygeia
Imperial margarine
Knudsen dairy
Milk and general (Wisconsin Dairy Association)
Nucoa margarine
Tri-Nut margarine
Miscellaneous butter, oleomargarine, peanut butter and other table spreads   (2 folders)
Flour and starch products
Frozen foods
Bird's Eye
Pictsweet   (2 folders)
Miscellaneous
Fruits
Dole
Ocean Spray cranberries
Sunkist
Sunmaid
Miscellaneous
Meats
Armour
Bacon, 1950s-1970s
Beef, 1950s-1960s
Beef--Chili
Bumble Bee tuna
Chicken, 1950s-1970s
Eckrich sausage
Franks and sausage, 1950s-1970s
Ham, 1950s-1970s
Hormel
Hygrade's
Box 23
Oscar Mayer
Patrick Cudahy
Swift Premium meats and ice cream
Taylor ham
Miscellaneous products
Nuts, 1950s
Oils, 1950s-1960s
Pet food
Foster & Kleiser-produced advertisements, 1960s-1970s
Ken-l-Ration
Pop-Corn, 1950s-1960s
Various mixed products, 1940s-1960s
Prepared foods
Ashley's Mexican foods
Campbell's
Canned goods
Del Monte
Franco-American
Jell-O (General Foods) desserts
Knorr
Kraft
Libby's
Skippy peanut butter
Spaghetti, 1950s-1960s
Stokely-Van Camp
Van de Kamp's
Spreads and sauces
Ketchup
Brooks catsup and BBQ sauce
Heinz
Hunt's catsup
Miscellaneous, 1950s-1960s
Mayonnaise
Best Foods
Hellmann's
Miscellaneous, 1950s-1960s
Salt
Carey Brand
Morton
Box 24
Sterling
Sugar
C and H
Holly
Jack Frost
Miscellaneous, 1960s
Syrup
Aunt Jemima: see Quaker Oats
Br'er Rabbit
Log Cabin
Miscellaneous, 1950s-1960s
Yeast ( Fleischmann's)
Miscellaneous sauces, 1950s-1960s
Household
Appliances
Air conditioning, 1960s
Chainsaws, 1950s-1960s
Homelite
Miscellaneous
Dishwashers
Hotpoint
Miscellaneous, 1960s
Freezers, 1950s-1960s
Ovens, 1960s,
Refrigerators
General Electric
Miscellaneous
Stereos, 1960s
Telephones
Televisions
Admiral
Magnavox
Motorola
Philco
RCA Victor
Sony
Westinghouse
Zenith
Washers and dryers
General Electric
Norge
Philco
Speed Queen
Westinghouse
Cleaners and laundry supplies
Cleansers
Sapolio
Miscellaneous
Laundry, 1960s
Blue Cheer (Procter and Gamble)
White King detergent and bleach
Miscellaneous
Furnishings
Floor coverings--Rugs
Furniture/Bedding
Home equipment, 1960s
La-Z-Boy chairs
Mattresses and bedding
Sealy mattresses
Simmon's (Beauty Rest) mattresses
Box 25
Heating and air conditioning
Air conditioning, 1960s
Bryant--Gas and air conditioning
Electric utilities
Gas--Home
Gas--Hot water, 1960s
Gas utilities, 1960s-1970s
Home heating, 1960s
Household goods
Paper products
Charmin bathroom tissue
Miscellaneous
Wax, 1940s-1950s
Wrap products, 1950s
Miscellaneous, 1950s-1960s
International (Australian posters)
Music (albums and tapes)
Personal products
Cannon towels and stockings
Duracell batteries
Watches
Seiko
Miscellaneous, 1960s
Political campaigns
Publications
Chicago Sunday Tribune
Globe-Democrat, 1950s-1960s
Life Magazine
Philadelphia Inquirer
Saturday Evening Post
Miscellaneous publications, 1950s-1960s
Public service
Easter Seals
Military recruiting
Air Force, Air National Guard
Army and Army Reserve
Marine Corps
Navy and Navy Reserve
Traffic safety, 1940s-1960s
U.S. Savings Bonds, 1960s
Box 26
Miscellaneous public service   (2 folders)
Radio/Television
Real estate
Religions
Restaurants
Howard Johnson, 1950s
McDonald's
Miscellaneous, 1960s-1970s
Retail
Clothing
Clothing--Female
Clothing--Male
Curlee clothes
Dickies work clothes
Hart Schaffner and Marx
Jantzen
Kuppenheimer
Levi's
Department stores
Belk's
Bullock's
Hastings
J.W. Robinson Company (Los Angeles)
Macy's
Orbach's
Woolworth's
Drug stores
Florists
Box 27
Footwear
Ked's
Miscellaneous
Grocery stores
Food and savings stamps
Safeway
Shoprite
Supermarkets, 1950s
Thorofare
Miscellaneous retail
Shopping centers
Sports and sporting goods
Boating equipment
Evinrude motors
Johnson outboard motors
Mercury outboard motors
Bowling, 1960s
Hunting and fishing
Racing, 1960s
Miscellaneous, 1960s
Tobacco products
Alpine
Benson and Hedges
Blackstone cigars
Camel
Carlton
Chesterfield
Copenhagen snuff
Duke
Half and Half
Kent
Kool
Box 28
Lark
L.M. Filter King (Liggett-Myers)
Lucky Strike
Mail Pouch tobacco
Marlboro
Miyako
Murad
Muriel cigars
Old Gold
Philip Morris
Pielroja (Spanish)
Roi-Tan cigars
Salem
Saratoga
True
Viceroy
Virginia Slims
Winston
Miscellaneous cigarettes, 1950s-1960s   (2 folders)
Miscellaneous tobacco products
Travel and transportation
Airlines
Allegheny
American
Continental
Delta
Eastern
Pan American (Pan Am)
Southwest
TWA (Trans-World Airlines)
Miscellaneous airlines
Miscellaneous
Baseball parks
Circus
Communities--States and travel
Ski-doo snow transportation
Transportation, 1960s-1970s
Vacation resorts 1940s-1950s

Other Photographic Materials Series, circa 1873-1970s and undated

Photographs, negatives and slides arranged by Orr into distinct collections that stand apart from photographic items present in other series. The series is organized into two subseries--Historical Poster Images and Modern Poster Images--and therein alphabetically by product category and trade name or title.

Historical Poster Images Subseries, circa 1873-1914 and undated
Large-format photographs and negatives of posters, billboards, theatre and circus signs and other advertising-related images of goods, services and entertainment events that date from the late 19th-early 20th century. Dates for individual images have been supplied where known, but not every image could be precisely dated. The images are all on modern safety film and negative stock, which suggests that the photographs might have been taken taken during the 1930s-1940s at the earliest, but a more accurate dating of the photographs themselves cannot be determined. Many of the posters bear the logos of various incarnations of the Strobridge Lithographing Company. In addition, some of the photographs have handwritten notes on the back that indicate that those images may have originated with the Chicago Historical Society, while others bear the stamp of the "Outdoor Advertising Association of America Library." Anecdotal evidence further suggests that these photographs were once part of, or copies of, a historical advertisement archive maintained by OAI, but that suggestion cannot be verified. Organized into three groups--Photographs, Negatives (photographs available), and Negatives (photographs not available)--and therein alphabetically by subject category, item name, or title.
Many images in this subseries may be in the public domain. However, it is the researcher's responsibility to comply with all copyright and trademark laws.
For related materials see the Strobridge Lithographing Company Advertisements collection and the Outdoor Advertising Association of America (OAAA) Archives.

Photographs (negatives available except where noted), circa 1873-1914 and undated
Box 29
Apparel
Kinney Brothers
M.D. Well's and Company boots and shoes
Automobiles
Vim trucks
Beverages
Alcohol and breweries   (3 folders)
Includes:
Anheuser-Busch
Anheuser-Busch, Attack on an Emigrant Train
Clausen Ale
Gibson's Rip Van Winkle Whiskey, 1892
Pleasant Valley Wine Co.
Tosetti Brewing
Wacker & Birk Brewing Co.
Soft drinks (Zesto)
Consumer goods and services
Appliances (stoves and furnaces)
Includes Cotton Plant stoves, Thatcher furnaces.
Cigarettes and tobacco
Camel cigarettes
Chesterfield cigarettes (no negative)
Duke cigarettes
Helmar cigarettes
Murad cigarettes
Prince Albert tobacco
Tiger cigarettes
Gum (Yucatan)
Medicine (advertisement in Spanish for cod liver oil)
Soaps/Cleaning supplies
Includes Magic White soap, Pearline, Sapolio.
Entertainment
Circus   (4 folders)
Animals
Includes the Barnum "Monkey Tribe," "Barnum Ox," Sells Brothers' dwarf elephant and hippopotomi.
Barnum, Bailey and Hutchinson,   (2 folders)
Includes one advertisement in German (1900).
Circus Attractions
Includes Adam Forepaugh's Circus and Menagerie; "Aeriel the Flying Man" (W. W. Cole); "Be-Be the Flying Lady" (W.C. Coup); President Garfield assassination tableaux (W.C. Coup).
Comedy/Musical comedy   (9 folders)
Includes:
Alaskan, The
Arcadian, The, 1910
Around the World in 80 Days
Bad Man from Mexico, 1906
Beautiful Adventure, 1914
Dollar Princess, The, 1909
Fight, The
Gay Parisians, The, 1895
Gretna Green, 1902
Ham Tree, The, 1913
Iron King, The
Little Corporal, The, 1898
Little Terror, The, 1909
Marriage Market, The, 1913
M'lle Modeste, 1904
Mountain Climber, The, 1906
Naughty Anthony
Our Miss Gibbs, 1910
Patriot, The, 1908
Peg o' My Heart
Rollicking Girl, The, 1905
Runaway, The, 1911
Saratoga
Sergeant Bruce, 1905
Such a Little Queen, 1905
Sunshine Girl, The
Toreador, The, 1903
Magic
Blackstone
Minstrel shows
Primrose and Dockstader's Minstrels, 1913 and undated
Mammoth Minstrels
Mastodon Minstrels, 1878
Musical/Operetta   (3 folders)
Includes:
Babes in Toyland, 1904
Chieftain, The, 1895
Fluffy Ruffles
Gypsy, The, 1912
Little Cherub, The
Quaker Girl, The
Storks, The, 1892
Opera (no negatives available)   (4 folders)
Actors
Drew, John
Jefferson, Joseph
Knight, Geo S.
Lauder, Sir Harry
Rowe, George F., 1875
Actresses
Bernhardt, Sarah, 1905
Mitchell, Maggie
Russell, Lillian
Productions
Includes:
Fleur de Lis, 1895
Othello
Spider & Fly
Plays   (23 folders)
Includes:
Arsne Lupin, 1909
The Auctioneer, 1901
Barbara Frietchie, The Frederick Girl, 1900
Bedford's Hope, 1905
Bird of Paradise, 1913
Black Crook
Bonnie Scotland, 1895
Butterfly on the Wheel, 1912
Chantecler, 1911
Child of the Regiment, 1906
Curse of Drink, The, 1904
Damaged Goods
D'Arcy of the Guards
Darling of the Gods, The, 1903
Dawn of a To-Morrow, The, 1910 (written by Frances Hodgson Burnett, author of A Little Princess and A Secret Garden)
Easiest Way, The, 1907
Factory Girl, The, 1903
Fighting Hope, The, 1908
Fool of Fortune, 1896
For His Brother's Crime, 1903
Girl of the Golden West, The, 1906
Harvest Moon, The, 1909
Harvester, The, 1904
He Fell in Love with His Wife, 1912
Heart of the Klondike, 1897
Heart of Maryland, The, 1904
Hearts are Trumps, 1900
Hon. John Grigsby, 1901
John Mishler, One of the Finest
Lady Rose's Daughter, 1902
Last Stroke, A Story of Cuba's Fight for Freedom, 1900
Lion and the Mouse, The, 1904
Little Minister, The, 1897 (written by J.M. Barrie, author of Peter Pan)
Lost Paradise, The (written by David Belasco and Henry DeMille, Cecil B. DeMille's father)
Lottie the Poor Sales Lady, or, Death Before Dishonor, 1907
Maister of Woodbarrow, The
Mice and Men, 1903
Mile a Minute
Music Master, The, 1904
Night's Frolic
Ninety and Nine, The
Old Curiosity Shop, The, 1909
Parted on Her Bridal Tour, 1907
Peter Pan, 1907
Prince of India, The, 1905
Queen of the White Slaves, 1903
Rainbow, The, 1913
Rebecca of Sunnybrook Farm, 1911
Rebel, The, 1900
Red Mill, The, 1908
Rose of the Rancho, The, 1907
Runnymede, 1895
Sidewalks of New York, The, 1895
Snow White and the Seven Dwarfs
Speckled Band, The, 1910
Spoilers, The, 1907
Third Degree, The, 1898
Tree of Knowledege, The, 1898
Trelawny of the Wells, 1898
Trip to Chinatown
Uncle Tom's Cabin (produced by Jay Rial and featuring "genuine trained bloodhounds" )
Virginius
Warrens of Virginia, The, 1908 (written by William C. DeMille, brother of Cecil B. DeMille)
Way Down East, 1898
White Slave, The
Woman, The, 1911 (written by William C. DeMille, brother of Cecil B. DeMille)
Variety/Tour shows/Sporting events
Anna Held's All Star Varit Jubilee, 1913
Annual Tour of Minnie Dupree
B.B. Floyd's Rompo Frolique
Corbett v. Fitzsimmons Boxing Championship of the World re-match, 1897
The Ferris Wheel at the World's Columbian Exposition, 1893
World's Fair, Grand Columbian Carnival, 1893
Farm equipment (McCormick Harvesting Machine Co.)
"Battle of Gettysburg" advertisement, circa 1885
"Battle of Shiloh" advertisement, 1885
Hotels
Palmer House, Chicago, circa 1873
Grand Pacific Hotel, Chicago, 1874
Political
Reciprocal trade (U.S.-Canada)
"Market of 60 Millions," 1891
"Yankee Pedlar in Hard Luck," 1896
Public service
"Conserve Coal"
Field Hospitals Overseas, "Lest We Forget"
Travel and transportation
Chicago and Northwestern Railway, 1877
Crown gasoline
Wabash Route

Negatives (photographs available), circa 1873-1914 and undated
Negatives correspond to the historical poster photographs listed above.
Box 30
Apparel
Kinney Brothers