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Preliminary Inventory of the James O'Shaughnessy Papers, 1888-1936

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Descriptive Summary

Title
James O'Shaughnessy Papers, 1888-1936
Creator
O'Shaughnessy, James
Extent
1.3 Linear Feet
556 Items
Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Language
English.
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Administrative Information

Access Restrictions
Collection is open for research. However, some of the materials in this collection are not immediately accessible, because they require further processing before use.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], James O'Shaughnessy Papers, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
Gift, 2000.
Processing Information
Processed by Ruth E. Bryan
Completed February 15, 2001
Encoded by Ruth E. Bryan
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
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Biographical Note

James O'Shaughnessy was an advertising executive whose posts included first Executive Manager of the American Association of Advertising Agencies from 1917-1928 and business manager at Liberty magazine from 1929-1931.

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Collection Overview

Miscellaneous group of materials from various portions of advertising executive James O'Shaughnessy's professional life, including his speeches and writings; proofs of printed booklets; advertising studies; subject files; and ephemera. The materials relate mainly to his tenure as business manager of Liberty magazine, but also include the International Advertising Congress in Berlin 1929; the Outdoor Advertising Corporation; the O'Shaughnessy Advertising Company; the American Advertising Agents' Association; and a folder of articles on Knute Rockne. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History
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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
List of Series in Collection
Accession 2000-0346
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Preliminary Description of Unprocessed Collection

Accession 2000-0346

Some of the materials in this collection are not immediately accessible, because they require further processing before use. Technical Services staff need to reformat brittle and acidic paper, newsprint, and proofs on photographic paper; clean or discard dirty folders and envelopes; remove rusty fasteners. Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection
Box 1
Liberty materials, surveys, writings, and other advertising files, 1919-1936
Survey of Liberty readers, 1930
Other Liberty materials and including Pathfinder magazine, 1926-1936   (3 folders)
Advertising Dictionary, undated
Splitting commissions file, 1919-1926
Articles by O'Shaughnessy, 1928-1932
Box 2
Writings, sales talks, Knute Rockne clippings, and other advertising material, 1912-1936
[Articles by O'Shaughnessy, ca. 1935-1936]
"Modern Advertising and Modern Printing," by O'Shaughnessy, Advertising and Printing, November 1912
[Sales talks not used after I came], [Liberty magazine and Outdoor Advertising Incorporated], undated
Maps of Metropolitan NY market, [Outdoor Advertising Incorporated], undated
[Advertising samples-O'Shaughnessy Advertising Company]
Knute Rockne clippings, 1931
O'Shaughnessy Advertising Company cancelled checks, 1916
Weltreklame (World Advertising) Congress, Berlin, 1929   (2 folders)
Correspondence, 1929
Miscellaneous, undated
Box 3
Studies for Liberty and proofs of booklets for the American Advertising Agents' Association, 1888-1930 (Ovsz.)
Reports on Liberty magazine, 1927-1929
Automobile study [for Liberty ], 1930
U.S. Shipping Board advertisement survey, 1920
[Galley proofs] of booklet, Proceedings [of the] Conference of the American Advertising Agents' Association, 1900
Proofs of Proceedings [of the] Conference of the American Advertising Agents' Association, and of the Constitution and Bylaws of the American Advertising Agents' Association, 1888