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Inventory of the Lore Parker Papers, 1950-1979 and undated

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Descriptive Summary

Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Creator
Parker, Lore
Title
Lore Parker Papers, 1950-1979 and undated
Language of Material
Material in English
Extent
12 Linear Feet

1251 Items
Abstract
Lore Lionel Parker was a copy writer for Doyle Dane Bernbach and other advertising agencies. She was part of the creative team at Bernbach credited with leading the advertising industry's "Creative Revolution" of the early 1960s.
The Lore Parker Papers include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach, Dowd Redfield & Johnstone, and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods.
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Administrative Information

Access Restrictions
Collection is open for research.
However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], Lore Parker Papers, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The Lore Parker Papers were received by the Rare Book, Manuscript, and Special Collections Library as a gift in 2006.
Processing Information
Processed by Richard Collier, Margaret Miller, April 2007
Encoded by Richard Collier
Completed April 2007
Accession 2006-0086 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.
            

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Biographical Note

1926Born Lore Lionel, Leipzig, Germany
1939Fled Nazi Germany with family to England
1943-1944Bilingual secretary, British Broadcasting Corporation
1945Arrived in U.S.; worked as a secretary at Paris and Peart advertising agency
1952-1956Copy cub, copywriter, Doyle Dane Bernbach, Inc.
1956-1958Copywriter, Robert W. Orr agency
1958-1959Copywriter, Dowd Redfield & Johnstone, Inc.
1959-1982Doyle Dane Bernbach, Inc. Served in a variety of positions: Copywriter; Vice President and Copy Supervisor; Senior Vice President and Creative Management Supervisor
1982-1985Vice President and Associate Creative Director, Leber Katz Partners
1985Retired from Leber Katz

Lore Lionel Parker worked as a copywriter for a number of advertising agencies, and with many of the key creative managers and art directors during what has come to be called the "creative revolution" in modern advertising: Bill Bernbach, Gene Federico, Bob Gage, Helmut Krone, Phyllis Robinson, Bert Steinhauser, and Bill Taubin. Early in her career, she was known by her maiden name, Lore Lionel, but later by her married name, Lore Parker.

Of her life, Parker writes: I was born in 1926 in Leipzig, Germany, and already as a child wrote poetry--in German, of course. Then came Hitler, the ever-worsening persecution of German Jews, and finally in 1939, my family's hair-breadth escape to England. We arrived penniless, but my brother and I were beneficiaries of Britain's "Kindertransport" initiative. The British Government had undertaken to accept several thousand Jewish children from Germany and Austria, and place them in the homes of British families who had volunteered to temporarily "adopt" them. I was adopted by a Girls' High School in the North of England, and lived with the Headmistress, the English mistress, and the Latin mistress in the house they shared. Soon I was writing poems, short stories, and prize-winning essays in English. I had fallen in love with the English language.

During the London Blitz, 1943-1944, I worked at the BBC as a bilingual secretary, so when i finally came to the USA in 1945, I spoke and wrote BBC English. The day after our arrival in New York, I went to an employment agency and asked for a job as a secretary--preferably somewhere where I might eventually be able to write. My English accent didn't hurt. They had two openings: one was with the New York Times, which paid $22.50 a week; the other was with Paris and Peart, an advertising agency--whatever that was. It paid $27.50 a week, and that's how I became a copywriter instead of a journalist.

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Collection Overview

The Lore Parker Papers span the years 1950 to 1979 and include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach (DDB); Dowd, Redfield & Johnstone; and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear and bathing suits, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods. Also included are some print advertisements for Ohrbach's, written by DDB Copy chief Phyllis Robinson, which Parker credited as her inspiration to seek employment at DDB.
The collection is arranged into two categories by size: Large Format Items and Small Format Items, and therein alphabetically by company name.
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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
  • Parker, Lore.
  • Alitalia (Airline)
  • Barton's Bonbonniere (Firm) [not LC]
  • British Tourist Authority.
  • Celanese Corporation.
  • Cole of California (Firm) [not LC]
  • Doyle Dane Bernbach Inc.
  • Dowd, Redfield, & Johnstone, Inc. (Firm) [not LC]
  • General Telephone & Electronics Corporation.
  • Lees Carpets (Firm) [not LC]
  • Ohrbach's Department Store. [not LC]
  • Salada Tea Company (Firm) [not LC]
  • Advertising--Alcoholic beverages--United States.
  • Advertising--Cosmetics.
  • Advertising--Clothing and dress.
  • Advertising--Tourism.
  • Bathing suits.
  • Clothing and dress.
  • Foundation garments.
  • Household appliances.
  • Lingerie.
  • Radio advertising.
  • Snack foods.
  • Television advertising.
  • Underwear.
  • Women's clothing.
  • Proofs. [AAT]
  • Scripts (documents). [AAT]
  • Tear sheets. [AAT]
  • John W. Hartman Center for Sales, Advertising & Marketing History.
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Related Materials:

Materials relating to this collection may be found in the following collections held in the Rare Book, Manuscript, and Special Collections Library: the Advertising Council Records (American Cancer Society); the American Association of Advertising Agencies Records (Ocean Spray); the Bates Worldwide, Inc. Records (Alitalia, GTE); the Ben Rosen Papers (Barton Bonbonniere); the Brouillard Communications, Inc., Records (GTE); the D'Arcy Masius Benton & Bowles Archives (Stroh's beer); the Garrett Orr Papers (Chemstrand, Ocean Spray, Salada Tea); the Gene Federico Papers (American Cancer Society, GTE, Woman's Day); the J. Walter Thompson Company Account Files (Salada Tea); the J. Walter Thompson Company Chicago Office Records (Salada Tea); the J. Walter Thompson Company Corporation Vertical Files (Ocean Spray); the J. Walter Thompson Company Domestic Advertising Collection (American Cancer Society); the J. Walter Thompson Company Review Board Records (Wolfschmidt); and the Roy Lightner Collection of Antique Advertisements (Bayer).
List of Series in Collection
Large Format Items, 1950-1979 and undated
Small Format Items, 1950-1979 and undated
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Detailed Description of Collection

Large Format Items, 1950-1979 and undated

(6 boxes)
Includes proofs and tearsheets, along with some radio and television spot scripts. Smaller items have been removed to the Small Format Items series. Where an entire folder has been removed, the company name is indicated in brackets; otherwise, a note in parentheses indicates where partial folders have been removed. Arranged alphabetically by company name.
Box 1
Alitalia , 1958-1959 and undated (See also Small Format Items, Box 7)  (3 folders)
American Cancer Society, undated  (2 folders)
Amstel, undated
[Ban de Soleil: see Small Format Items, Box 7]
Barton's Bonbonniere , 1954-1955 and undated (see also Small Format Items, Box 7)  (2 folders)
Includes advertisements for Kosher chocolate, aimed at Jewish holidays.
Bayer , 1977 and undated  (2 folders)
British Tourist Authority , 1971-1972
Box 2
Celanese , 1975-1976 (See also Small Format Items, Box 7)
Chemstrand , 1955-1965 (See also Small Format Items, Box 7)  (2 folders)
Clairol , 1962-1970 (See also Small Format Items, Box 7)
Cole of California , 1955-1961 (See also Small Format Items, Box 7)  (2 folders)
[Croton: see Small Format Items, Box 7]
Ecko Housewares , 1964
Einiger , 1953-1954 and undated  (2 folders)
European Travel Commission , 1959 and undated (See also Small Format Items, Box 7)
[Fairmont: see Small Format Items, Box 7]
Box 3
5-Day Deodorant , 1950-1960 (See also Small Format Items, Box 7)  (2 folders)
[Flexalum: see Small Format Items, Box 7]
French Government Tourist Office , 1962
General Mills , 1964-1966 and undated
Gillette , 1959 and undated
Golden Glow Margarine , 1966-1967 (See also Small Format Items, Box 7)
GTE , 1975 and undated  (2 folders)
Handmacher , 1955 and undated
Hess Brothers , 1954-1955 and undated
Hillman , 1958 and undated
[Hotel Corporation of America: see Small Format Items, Box 7]
Box 4
Incres Agency, Inc. , 1959
[Indulge: see Small Format Items, Box 7]
International Silver , 1962-1963 and undated
[Italian State Tourist Office: see Small Format Items, Box 7]
[Jamaica Tourist: see Small Format Items, Box 7]
[Jana: see Small Format Items, Box 7]
[Lambretta : see Small Format Items, Box 7]
[Lanvin: see Small Format Items, Box 7]
Lawry's , 1960 and undated  (2 folders)
Lees Carpets , 1970-1973 and undated (See also Small Format Items, Box 7)
[Lovable: see Small Format Items, Box 7]
[Max Factor: see Small Format Items, Box 7]
Box 5
McCall's Patterns , 1955-1956 and undated
Mona Lisa Foundations, Inc. , 1953 and undated (See also Small Format Items, Box 7)
Necchi , 1953-1954 and undated
Nitey-Nite , 1955 and undated
[Northwest Airlines: see Small Format Items, Box 7]
Ocean Spray Cranberries, Inc. , 1966-1967  (2 folders)
Ohrbach's , 1952-1960  (2 folders)
Copy written by Phyllis Robinson. The early executions of these advertisements inspired Parker to seek employment at Doyle Dane Bernbach.
[Ore-Ida Food, Inc. (Tater Tots): see Small Format Items, Box 7]
Pristeen , 1969-1970 (See also Small Format Items, Box 7)  (2 folders)
[Quaker Oatmeal: see Small Format Items, Box 7]
[Railway Express Agency: see Small Format Items, Box 7]
[Regal: see Small Format Items, Box 7]
Revlon , 1958 and undated
Box 6
Salada , 1960 and undated (See also Small Format Items, Box 7)  (2 folders)
[Standard Brands, Inc.: see Small Format Items, Box 7]
Stroh's , 1950 and undated  (2 folders)
Suzy Perette, undated
[Tangee: see Small Format Items, Box 7]
Warner's , 1962-1963  (2 folders)
[Wear-Right: see Small Format Items, Box 7]
Wolfschmidt's , 1958 and undated  (2 folders)
Woman's Day , 1953-1956 (See also Small Format Items, Box 7)  (2 folders)
[Woodbury: see Small Format Items, Box 7]
Yardley , 1961 and undated

Small Format Items, 1950-1979 and undated

(1 box)
Arranged alphabetically by company name.
Box 7
Alitalia, 1958-1959 and undated  (2 folders)
Includes articles on the advertising campaign.
Ban de Soleil, 1950
Celanese, 1975-1976
Chemstrand, 1955-1965
Clairol, 1962-1970
Cole of California, 1955-1961  (2 folders)
Croton, 1953 and undated
European Travel Commission, 1959 and undated
Fairmont, 1956 and undated
5 Day Deodorant, 1950-1960
Flexalum, undated
Golden Glow Margarine, 1966-1967
Hotel Corporation of America, undated
Indulge, undated
Italian State Tourist Office, 1958 and undated
Jamaica Tourist, undated
Jana, 1953
Lambretta, 1954
Lanvin, 1950 and undated
Lees Carpets, 1970-1973 and undated
Lovable, 1958 and undated
Max Factor, 1953-1954 and undated
Mona Lisa Foundations, 1953 and undated
Northwest Airlines, 1958
Ore Ida Foods (Tater Tots), 1977
Pristeen, 1969-1970
Quaker Oats, undated
Railway Express Agency (Air Express), undated
Regal, 1955
Salada, 1960 and undated
Standard Brands (Blue Bonnet), 1978-1979
Tangee, undated
Wear-Right, 1956
Woman's Day, 1953-1956
Woodbury, 1957 and undated